▪ This content journey will address how SEO works. Search Engine Optimization or shortly SEO is a technique to increase the quality as well as quantity of traffic to your website for its better ranking.
▪ So, SEO is a digital marketing strategy that will help to boost your website ranking on the Google search algorithm. You can follow the strategies of Bright Past for better SEO ranking, as they have multiple years of experience.
▪ An SEO is a process whereby search engines develop ranking factors and use them to decide what the most relevant content for a search is.
▪ Before a search engine can determine what the most relevant content for a search is, it is necessary to crawl and index the content.
Crawling: Crawlers, or spiders, use links to discover and re-discover web content. Crawlers use links in order to do so, so internal linking and backlinking are very important.
Indexing: During indexing, search engines store and display content from the web indexing occurs after crawling. Generally, indexing pages are free of spam, blocked, or duplicate content.
A search engine will evaluate pages concerning its ranking factors after crawling and indexing have taken place, including
▪ Speed
▪ Backlink analysis
▪ Using keywords
▪ Mobile-friendliness
Remember that search engines don’t disclose the criteria used to determine their rankings. In this way, you can elevate your reputation management with Google which will help to increase traffic on your website.
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