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How does SEO work?
▪ An SEO is a process whereby search engines develop ranking factors and use them to decide what the most relevant content for a search is.
▪ Before a search engine can determine what the most relevant content for a search is, it is necessary to crawl and index the content.
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Crawling: Crawlers, or spiders, use links to discover and re-discover web content. Crawlers use links in order to do so, so internal linking and backlinking are very important.
Indexing: During indexing, search engines store and display content from the web indexing occurs after crawling. Generally, indexing pages are free of spam, blocked, or duplicate content.
A search engine will evaluate pages concerning its ranking factors after crawling and indexing have taken place, including
▪ Speed
▪ Backlink analysis
▪ Using keywords
▪ Mobile-friendliness

Remember that search engines don’t disclose the criteria used to determine their rankings. In this way, you can elevate your reputation management with Google which will help to increase traffic on your website.