4 Reasons Why Reputation Management Google is a Must You may be surprised to learn that 84% of people trust online reviews more than personal recommendations. There is no doubt that information spreads faster than it ever has before. According to Google Outdated Content Removal, this directly applies to reviews made by customers and clients. With the growth of social media and the ability to access the internet with ease no matter where you are, there has also grown a need for online reputation management or ORM.
Monitor and influence your business's online reputation through online reputation management. You can protect your brand with a good ORM strategy, provide insights, and much more. Here are four reasons why you should already be using an online reputation management system. Put Your Best Face Forward Reputation refers to how consumers, potential employees, and investors perceive your company. Negative reviews, tweets, or Facebook posts can affect any or all of these factors. If you don't have a response strategy in place that includes responding to these complaints as they come in, within 24 hours, your brand's image could be ruined in a matter of retweets, likes, and shares. Building Trust and Credibility The day will come when you will receive a bad review. You must keep negative comments at bay regardless of whether they are posted on Facebook, Twitter, or an industry-specific website. Although unfavorable comments can influence a potential client's decision, not responding or reacting to those reviews can have a greater impact.