Why Removing Outdated Content Could Save Your Site? According to the latest Search Quality Evaluator Guidelines, Google's mission is to provide users with fresh, relevant, and authoritative content. This is why recently published content ranks higher than outdated articles. According to Google Outdated Content Removal, your site may get penalized if your content is outdated. Google's latest guidelines include that content with "inaccurate/meaningless information" is considered low quality. Low-quality content will make your site appear less authoritative to Google, and ranking will be harder. The amount of outdated content on your site might also impact its ability to be crawled by Google, and other search engines. Google, among other search engines, spends a limited amount of processing power to crawl individual websites. If your site has many pages, deleting the content could help Google focus on the pages that matter most to you.
Looking for proof? Search Engine Journal increased its organic traffic and page views by more than 60% by removing and updating outdated content. Siege Media increased organic traffic by 50% after pruning 15% of the site. Outdated content hurts SEO efforts, but incorrect or misleading content reflects poorly on your brand.