Q - Your Look -
The hair…when did that style start? A - Long hair, don’t care. So when you don’t care, the first thing you don’t care about is your hair! So, it gets long. A lot of people ask me if it is real, if it is my hair. Yes, its real and it is my hair, and I have the receipt to prove it.
Q - How to be a Cowboy. When did you
first start with that slogan? A - What I usually say is, “You Ain’t No Cowboy,” rather than How to Be A Cowboy. I teach people how to be a cowboy through my internship program. But, “You Ain’t No Cowboy” is more popular for what Dale Brisby tells people. Dale Brisby has set the rules on what it takes to be a cowboy. That is what gives him the authority to determine who is and who ain’t one.
To me it has been a lot of fun, all the way around. I enjoy making videos, I enjoy making people laugh, I enjoy being in a Rodeo Arena, on the back of a horse. I look forward to every single day, and I do not take a single day for granted. I don’t take a single fan for granted, I don’t take a single view for granted. People have asked me what I would do if it all ended. But, they don’t realize how cheap the cost of living is in Winnebago, Texas!
Q - You’ve used humor to define
your image Were you always funny? A - Yes, Ma’am, I was always the class clown. My Mom always thought I was funny! She always laughed. I loved making teachers laugh. I love making co-workers laugh. Sarcasm, comedy and humor have
Q - After building a large following
Q - How long did it take to get
traction? A - It took about as long as the first video we did on that subject, which was about three and a half minutes. That video went crazy viral! When that video came out in late 2016 or early 2017. That was a hit, but what really put my work on people’s radar was that we have consistently been putting out quality content for eight years. To be honest, it is the content. A lot of people in general try to identify the time this all exploded. Some people will say, “Man you all hit a lick,” or “man you blew up”. Those terms are relative. Essentially what it has been, is a really slow and steady grind for almost a decade that has gotten me to this point. A lot of people have come to watch and follow my content recently, and they may see it is a “recent” explosion, but for me it has been a long and steady, and very enjoyable but long road.
Q - That is inspiration for folks
that may not realize that things may take a lot longer to reach success than they perceive? A - Longer than most bull riders careers. I imaging the average Bull Riders career is six or seven years. You have got some of those that will stick to it a little longer, like someone I mentor that a lot of people may have heard of, J.B. Mauney. J.B. has been at it for 15 years. He has been at it longer than that. He has gone to the PBR World Finals 15 years in a row. Mauney is now about to walk into his first NFR as a 34 year old legend. 28
all. It paid for my lunch, and I came home with $36.00! That is when I knew I really enjoyed sales and I enjoyed hustlin’’. When I got out of High School and went into College, I realized what I wanted to do. I wanted to do something where I could be my own boss, mainly because I wanted the freedom to Rodeo. My Dad was a Cowboy and worked at the Pitchfork Ranch. He was a real Cowboy. He was a mix between John Wayne and Woodrow F. Call. My Grand-Dad was an entrepreneur. He was not the “Wolf of Wall Street,” but he was a hustler. Those two culminated into what I am today, and that is someone who is passionate about Rodeo, passionate about being a Cowboy, but also someone who really enjoys hiring employees.
always been a great way to cope with crappy situations in life, which I have had plenty of. Everybody has, let’s be honest. That is how I made it through 2020, it was Jesus and Memes. Laughter is the best medicine, unless you are treating diarrhea - of course!
Q - As a little kid what did you want
to be when you grew up; a cowboy, comedian, or actor? A - Everything was second to being a Rodeo Cowboy! As a young man I always had entrepreneur tendencies. My Grand-Dad was an entrepreneur, and my Dad was a Cowboy. That was the best combo, I think, for Dale Brisby. I went on a school field trip when I was in elementary school and we did not have a lot of money. I did not have money for lunch. So, I took a bunch of Yo-Yo’s, cause Yo-Yo’s were hot back then, and I sold them DECEMBER 2021
on social media you pivoted into NETFLIX, that is a move no one else has pulled off. Why you, what triggered that event? A - They called me, and that is one thing that is important. Anytime that you receive the call, you have a lot more leverage than when you make the call. I knew that every video that I put out, after a couple of years of putting out content, I realized that I was not as much concerned with how many views the videos got so much as who was watching each video. I was waiting on an opportunity that someone with a production company, someone with a network, someone with a streaming service would see one of those videos. And lo and behold, that is what happened. Video, after video, after video - YouTube, Facebook, Instagram, Tik Tok, SnapChat, LinkedIn, Discord, everything, you name it, we are putting it there. Then finally somebody saw it. They made a call, who made another call and then we got the Netflix show. As an entrepreneur, I am always 20/20 looking at the horizon. Like, what am I going to do in a down economy when I have an apparel brand, etc. I thought, “Well a Netflix show, sure won’t hurt the brand.” So, that came to fruition and God really blessed us there. We were all very thankful to take advantage of it.
Q - What tips can you share other folks
trying to score some of the Dale Brisby magic or score a show of their own? A - If someone is coming after the greatest Bull Rider of All Time, what they need to realize is that the best that they will ever be is second behind Dale Brisby. Outside of that,
