PROCESS
BRIDGITTE CHAN BA S E ROIN P ROJE C T SPRING 2023 PROCESS NOTEBOOK :
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1 BA Senior Project | Process Notebook
2 BA Senior Project | Process Notebook TABLE OF CONTENTS 01project 1 Introduction Sketches Final Design 04 07 09 02project 2 Introduction Sketches Final Design 11 13 17 03project 3 Introduction Sketches Final Design 19 21 23 04about me Business Card 19 05intentions Class Intentions 27
Building awareness
3 BA Senior Project | Process Notebook P1 PROJECT 1
visual storytelling
We are stories. Everything humans do and experience evolves around some kind of story. It’s the way we contextualize information and experience to make it meaningful. Story is the way that we remember to remember who we are and where we have come from and where we can go.
Design an orihon style folding booklet visualizing the unique personality and character of your interview partner and their relationship to nature, specifically around water. Collect information about them in order to interpret and transform your research into a compelling design using abstract pattern development, storytelling, poetry, quotes, lyrics etc.
emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. (photography, screen printing, xerography…) you will be expected to experiment and explore, thereby expanding on your visualizing skills.
orihon style folding booklet 4” x 32” horizontal front and back
4 BA Senior Project | Process Notebook brief
goal
deliverable
brief | Project 1
P1
1. Where are you a local? San Jose, CA 2. What color do you most resonate with? Why? Pink and any shade of blue, but more so blue because there is a lot of meaning behind it. I think of the vastness of the sky and ocean. 3. How do you access your intuition? I am still working on listening to intuition, but I usually access my intuition by quieting everyone else so I can truly listen to myself. 4. How has life changed you since Covid? It was a really big transition. I had to grow a lot and it changed how I felt about myself and the world around me. I definitely have a better outlook on things now than I did before.
5. What invitations are you offering to the world? I want to show people the beauty of the world, that’s why I went into graphic design and photography. I want people to be reminded of everyday beauty; you don’t need to somewhere else to find beauty, it is everywhere. I want to make people’s lives better instead of hindering them. 6. Tell me a transforming experience you’ve had in nature. Swimming in Hawaii by myself, a big turtle swam past me and I was really amazed. I felt like it meant something; it felt like a sign from the unvierse that every thing would be okay. 7. What makes you feel connected with the world? Going on walks in nature where I can appreciate the flowers and trees and watch people enjoying their lives, it’s a great feeling. 8. How do you respond to restrictions you encounter? Sometimes I let them get to me, but I don’t let them stop me. I’ll feel sad, but then solve it.
9. When do you experience fluidity? When I’m drawing or creating art, and am just in the flow. Work no longer feels work, and I don’t realize how much time has passed. 10. What are some familiar rituals you practice? Sometimes when I’m taking showers at night, I’ll light two candles and meditate. It feels relaxing to take care of myself and my body. 11. How do you quiet your mind? By meditating, observing nature and going to the beach. I always feel good after swimming. 12. What is one thing you want me to know about you? I am actually not quiet, sometimes I have a hard time putting thoughts into words. My spirit animal would be a horse or jaguar.
Swimming in Hawaii by myself, a big turtle swam past me...
5 BA Senior Project | Process Notebook interview
Project 1 | interview CYNTHIA
“
introduction | Project 1
...
and it felt like a gift from the universe.”
sketches Project 1 | sketches
8 BA Senior Project | Process Notebook work in progress | Project 1 IN PROGRESS...
Going out in nature makes me feel connected with the world.”
“
final
what worked well
The overall design really encapsulated Cynthia’s personality and story. I feel as though I was able to emmulate a style that gave the piece a very soft, and gentle look.
what I would change
More elements! There were a lot of things I wish I could have included, but it was difficult to render them in a way that actually fit in. I would also want to integrate the text more and play around with the scaling/ positioning of the type.
design
what I learned
I learned how to represent someone visually! This is a format I had never experimented with before and I learned how to tell a story through a singular, cohesive art piece.
10 BA Senior Project | Process Notebook ANALYSIS
Discovering the relationship between design and human experience
P2
11 BA Senior Project | Process Notebook PROJECT
2
creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. the sea change design process helped to define your calling and its embedded meaning.
now, you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning, as well as understanding to the viewer.
stay away from literal translation and use metaphors and storytelling for your design. emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.
visualize a highly abstract idea that is sourced from your growing awareness of the deeper aspects of yourself in your own personal voice by exploring design elements, typography and diverse processes.
poster + calendar 22”x 28” minimum
1st level of information: calling intention 2nd level of information: calendar
12 BA Senior Project | Process Notebook
goal problem P2
deliverable
brief | Project 2
13 BA Senior Project | Process Notebook Project 2 | intentioning® MY INTENT sketches How
I encourage...
can
“
14 BA Senior Project | Process Notebook sketches | Project 2 continuous growth within humanity...
15 BA Senior Project | Process Notebook Project 2 | work in progress JULY SMTWTFS DECEMBER SMTWTFS OCTOBER SMTWTFS AUGUST SMTWTFS NOVEMBER SMTWTFS 2024 SWITH O WE CAN CREATE AND SHARE EVERLASTING ?EGDELWONKFOSTFIG JANUARY SMTWTFS APRIL SMTWTFS MAY SMTWTFS FEBRUARY SMTWTFS MARCH SMTWTFS JUNE SMTWTFS HOWCAN I ENCOURAGECONTINUOU S HTWORG progress so we can create and share... JANUARY JULY APRIL DECEMBER OCTOBER MAY FEBRUARY AUGUST MARCH NOVEMBER JUNE SEPTEMBER 2024 WITHINHUMANITY HOWCAN ENCOURAGECONTINUOU S HTWORG SO WE CAN CREATE AND SHARE EVERLASTING ?EGDELWONKFOSTFIG
16 HOW ca n I . . E NCOURAGEcountinuous growth within humanity so we canCREATEand SHA R E that NURTUREoursouls? JANUARY S M T W TF S JULY S M TW TF S APRIL SM T W T F S DECEMBER SM T W T F S OCTOBER SM T W T F S MAY SM T W T F S FEBRUARY SM T W T F S AUGUST S M T W T F S MARCH SM T W T F S NOVEMBER SM T W T F S JUNE S M TW TF S SEPTEMBER SM T W T F S GETTING CLOSER... everlasting
...
gifts of knowledge that nurture our souls?”
17 BA Senior Project | Process Notebook GUA 1 2 3 4 65 7 8 9 1 0 1 1 12 31 41 1 5 1 6 17 18 1920 21 22 23 24 25 26 2728 29 30 31 22120291 32 42 2 5 26 27 28 2930 MAY 1 2 3 4 5 6 7 8 9 10 11 1 2 31 41 51 61 71 81 91 02 2 1 3222 42 2 5 26 27 28 29 30 3 1 12 13 14 15 16 1 7 81 91 02 12 22 32 42 52 62 72 82 2 9 3 0 31 JAN 1 2 3 4 5 6 7 8 9 01 11 9181716151 02 12 22 32 2 4 2 5 26 27 28 29 MAR 12 3 4 5 6 7 8 910 11 12 13 14 1 5 1 6 71 81 BEF 1101987654321 21 31 41 19 20 21 22 23 2 4 2 5 2 6 72 82 92 03 13 APR1 2 3 4 5 6 7 413121110198 51 61 1 7 1 8 NUJ 1 110198765432 21 31 41 1 5 1 6 17 18 19 02 12 22 32 2 4 25 26 27 28 2 9 3 0 LUJ 1 2 3 4 5 6 7 8 9 01 1 1 1 2 31 41 51 61 71 1 8 1 9 20 21 22 23 2 4 2 5 62 72 039282 13 SEP12 3 4 5 6 7 8 9 10 11121314151617 18 192021 22 23 24 2 5 62 72 82 92 03 N O V 1 2 3 4 5 6 7 8 9 01 11 21 31 41 1 5 1 6 17 81 91 02 2 1 22 23 24 25 2 6 27 28 2930 DEC 1 2 3 4 5 6 987 01 11 6151413121 71 18 192021 22 23 2 4 52 26 27 2 8 92 03 13 TCO1 2 3 4 5 6 7 8 9 1 0 1 1 12 13 14 51 61 71 1 8 1 9 20 21 22 23 2 4 2 5 26 27 2829 30 31 final
what worked well
The motifs and overall design represent the core of my intention. I was surprised at how well I was able to abstract the three figures, which orginally started out as photos of model Cara Delevigne.
what I would change
I would integrate my intention more and play around with the scaling in an effort to emphasize the key words more. I would also want to explore a different calendar format.
what I learned
I learned how to better streamline my work across different platforms. and mesh varying photo-making processes together. For this piece, I utilized Procreate, Photoshop, and Illustrator. I also realized the importance of paying attention to the color mode!
NURTURING SOULS analysis | Project 2 design
Leveraging your calling into organizational intentionsP3
19 BA Senior Project | Process Notebook PROJECT
3
design the intention and brand for a fictitious non-profit organization that engages in the field of water.
consider the following relationships:
• water literacy (education)
• water & social justice
• water & culture
• water & ecology (biodiversity / climate change / indigenous & emerging technologies)
each group member chooses a role:
• researcher
• recorder
• materials manager
• reporter
• facilitator
• timekeeper
mutual respect, active listening/ note taking, equal time to talk, and empathy are extremely important.
brief goal
entrepreneurship and branding— purpose, identity, web appearance and artifact.
you are a group of 4–5 students with similar calling intentions collaborating on a branding project.
deliverables
11” x 17” booklet wire bound
front & back cover concept map brandmark web page artifact ripple story
20 BA Senior Project | Process Notebook
brief | Project 3
P3
to create universal access to clean water...
Project 3 | rippling®
How can we partner with our world... “
22 BA Senior Project | Process Notebook generations?”
WATER JUSTICE
23 BA Senior Project | Process Notebook final atlaua Andres Cervantes, Bridgitte Chan, Lida Kaing Natalie Marco, and Tatiana Perona atlaua
atlaua atlaua
New Kansas Semi Bold Body typeface Sofia Pro Semi Bold
nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
analysis | Project 3
Area of Isolation
1/2x
1/2x 1x 1x
3/6x page 3 Area of Isolation
x atlaua 1/2x
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet x 1/2x
what worked well
atlaua
HOME OUR MISSION ARTIFACT DONATE CONTACT Want to get involved? Sign Up!
atlaua Get To Know Us page 4 Homepage
in people globally do not have access to safe drinking water people 2040. order prevent this from happening
in people globally do not have access to safe drinking water Severe water shortage predicted ect over billion people by 2040. In order to prevent this from happening we must partner together to make change.
How can we partner with our world to create universal access to clean water so we can contribute to the healing of our planet across all generations? Atlaua aims to build awareness surroundig water inequities and strives to provide solutions for the global water crisis. We hope spark change worldwide educating younger generations at K-12 schools about water accessibility and preservation. Our artifacts goal to influence generations, cultures, and the blue planet overtime.
OUR MISSION
I am proud that we were able to design a cohesive brand that is meaningful and healing. We worked really well as a group and every member was extremely flexible and willing to adapt. We created a brand that speaks to our intention.
Atlaua DSGN 197 BA Senior Class Project 3
Website The sculpture of faucet with droplet falling out of simple yet powerful representation of the importance of water conservation. When users click on region, the droplet will fill with water. clearer droplet represents more access to clean, safe water, whereas region that renders browner droplet equates to less access to water. The droplet falling from the faucet emphasizes the significance of even the smallest amounts of water, highlighting the need for responsible usage and conservation. The sculpture also draws attention to the global issue of water scarcity, reminding us of the limited availability of fresh water around the world. page 5 Artifact
Artifact Ripple Story page Ripple Story
what I would change
I would want to make it even more cohesive by ensuring all of the colors were rendered correctly. I would also include more unifying details and play with the hierarchy or scale of each individual page.
what I learned
I learned how to create a brand from scratch! I also gained experience working on a singular design project with a team–something I had never done before. Communication is key and it is important to share your thoughts while also listening and learning from others.
24
Process
design
INEQUALITIES IN ACCESS poeople globally do not have access to safe drinking water. Severe water shortages are expected to ect over billion people by 2040. We are expected to run out of fresh water by 2050. IMPACT ON WOMEN The water crisis disproportionately impacts women. Lack of water and sanitiation lock women into cycle of poverty. Goals and work outside of traditional roles become harder to pursue when they’re forced to spend time collecting water. The water crisis also makes women more vulnerable abuse and illnesses. DETRIMENTAL TO CHILDREN Children who are responsible for collecting water for their families have less time to learn and play. Poor santiaiton from the water crisis keeps children–especially girls–from going to school. A RACIAL PROBLEM People of color and other minority groups are disproportionately a ected by the water crisis. Predominantly Black communities or cities are more likely to lack access to clean water. causes ENVIRONMENTAL INJUSTICE There is disproportionate placement toxic hazards minority and/or low-income areas. People of color are often excluded from environmental planning. There have been destruction of many traditional communities. BURDEN OF COLLECTION Women and children are often responsible for collecting water for their families. This task can be dangerous, time-consuming, and physically demanding. CLIMATE CHANGE Do we really need to say anymore than that? Higher water temperatures, more frequent floods and droughts are projected to exacerbate many forms of water pollution and worsen the water crisis. NATIVE KNOWLEDGE Partnering with indigenous communities and amplifying their voices can help solve the water crisis and beyond. They’re considered stewards of our environment and learning from them vital to our survival. solutions ADVOCACY Advocating for systemic change within the government is crucial. Attend community hearings, reach out to congress, protest, and speak up against laws, projects, etc. that worsen the water crisis. EDUCATION & RESOURCES More education relating to consumption and conservation of water, as well as water injustices. Make water test kits and resources for clean water more available and accessible. Resources like our artifact, which teaches about water accessibility to build awareness and spark change. outcome HEALING & HAPPINESS Women have more time to pursue things beyond their traditional roles. Children have more time for school and play. Universal access to safe, clean water to promote healing within ourselves and the environment around us for generations to come. b e of b a m ga d y g b e f d c by h atlaua How can we partner with our world to create universal access to clean wate so we can contribute to the healing of our planet across all generations? page Content Map Content Map Atlaua DSGN 197 BA Senior Class Project page 2 Brandmark Brandmark 100% black Atlaua’s baby blue PMS: 117 CMYK: 20:5:0:0 RGB: 198:222:243 HEX: C6DEF3 PMS: 116 CMYK: 40:10:0:0 RGB: 145:197:234 HEX: 91C5EA PMS: CMYK: 75:68:67:90 RGB: 0:0:0 HEX: 000000 Atlaua’s light blue Atlaua’s blue PMS: 109 CMYK: 60:26:0:0 RGB: 98:160:214 HEX: 62A0D6 PMS: 106 CMYK: 80:49:1:0 RGB: 55:119:187 HEX: 3777BB PMS: 102 CMYK: 95:75:1:0 RGB: 24:84:165 HEX: 1854A5 Atlaua’s medium-dark blue Atlaua’s dark blue
9/11pt. 11/13pt. 15/17pt. Logo typeface Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
BA Senior Project |
Notebook
problem
Sofia Pro Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet 100% white PMS: 11-0601 CMYK: 0:0:0:0 RGB: 255:255:255 HEX: FFFFFF Atlaua DSGN 197 BA Senior Class Project
OUR BRAND
bridgitte chan
GRAPHIC DESIGNER MARKETER
E-MAIL WEB PHONE
bridgitte.chan@gmail.com bridgittechan.myportfolio.com +1 626-602-5698
bridgitte chan
GRAPHIC DESIGNER MARKETER
E-MAIL WEB PHONE
bridgitte.chan@gmail.com bridgittechan.myportfolio.com +1 626-602-5698
bridgitte chan
GRAPHIC DESIGNER MARKETER
E-MAIL WEB PHONE
bridgitte.chan@gmail.com bridgittechan.myportfolio.com +1 626-602-5698
business card
25 BA Senior Project | Process Notebook
HI
THERE!
aaliyah andres yi seul lyndsey cynthia
Cervantes, Aaliyah (aaliyah.cervantes@sjsu.edu)
How can I radiate creativity out into the universe so that we may empower, inspire, and expand our hearts to one another?
Cervantes, Andres (andres.echeverriacervantes@sjsu.edu)
How can I design stimulating aesthetics within my community so we find a vision of healing and wholeness with nature?
Choi, Yi Seul (yiseul.choi@sjsu.edu)
How can I encourage creative expression with the world so we choose to move forward in joy?
Francis, Lyndsey (lyndsey.francis@sjsu.edu)
How can I inspire action with the heart of nature to create inclusivity, generosity, and prosperity?
Gallegos, Cynthia (cynthia.gallegos@sjsu.edu)
How can I nurture empathy, beauty, and safety in our relationships with all living beings so we inspire love and understanding within ourselves and one another?
Harte, Rebekah (rebekah.harte@sjsu.edu)
How can I connect with individuals through my imagination to create a window of hope?
luca
Heartwell, Luca (luca.heartwell@sjsu.edu)
How can I design precious experiences with life so we are inspired by the beauty and the gifts it provides every day?
Kaing, Lida (lida.kaing@sjsu.edu)
becca lida octavia natalie
How can I encourage respectful kindness in humanity so we heal through acceptance, resilience, and peace?
Luikart-Waldo, Octavia (octavia.luikart-waldo@sjsu.edu)
How can I empathetically convince the vulnerable that humanity is worth embracing?
Marco, Natalie (natalie.marco@sjsu.edu)
How can I inspire genuine peace and gratitude within my community so we discover healing from our life experiences?
class
27 BA Senior Project | Process Notebook
Nagshain, Simran (simrannagshain@gmail.com)
How can I create dialogues and exchanges of awareness with humanity so we are free to accept and trust ourselves?
Sebastian, Ashley (ashleymaesebastian@gmail.com)
Orloff, Veronica (sketchysalamander@gmail.com)
How can I nurture creative flight with artists to transform the mystery of our imagination into a world of kindness and peace?
Perona, Tatiana (tatiana.perona@sjsu.edu)
How can I nurture transformation for our inner child so we invite forgiveness and healing to reach our full potential?
Sanchez, Osvaldo (osvaldo.sanchez@sjsu.edu)
How can I create communities of authenticity with the world so we respond with courage and find belonging?
Sasao, Tyler (tyler.sasao@sjsu.edu)
simran veronica tatiana osvaldo tyler
How can I lead courageously with nature in order to thrive with persistence?
How can I invite society to discover the courage to make choices that fulfill the wonder in our genuine selves?
Thyagarajan, Aparna (aparna.thyagarajan@sjsu.edu)
How can I nurture passion in cadence with the melody of life to inspire harmony amongst change?
atticus ryan
Vang, Atticus (atticusvang@gmail.com)
How can I expand the mind of others in order to increase wakefulness, inspire self-love, and deepen our connection with the universe and all beings within it?
Wojciechowski, Ryan (ryan.wojciechowski@sjsu.edu)
How can I connect vivid moments with the design process to make every second count?
Yu, Helen (helen.yu@sjsu.edu
ashley aparna helen
How can I guide humanity in an empowering way so we find gratitude for the effervescence of life?
28 BA Senior Project | Process Notebook intentions
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