Atlaua Brand Booklet

atlaua

Andres Cervantes, Bridgitte Chan, Lida Kaing

Natalie Marco, and Tatiana Perona

atlaua

How can we partner with our world to create universal access to clean water so we can contribute to the healing of our planet across all generations?

DETRIMENTAL TO CHILDREN

Children who are responsible for collecting water for their families have less time to learn and play.

Poor santiaiton from the water crisis keeps children–especially girls–from going to school.

BURDEN OF COLLECTION

Women and children are often responsible for collecting water for their families.

This task can be dangerous, time-consuming, and physically demanding.

ADVOCACY

Advocating for systemic change within the government is crucial.

Attend community hearings, reach out to congress, protest, and speak up against laws, projects, etc. that worsen the water crisis.

solutions

problem INEQUALITIES IN ACCESS

1 in 3 poeople globally do not have access to safe drinking water.

Severe water shortages are expected to a ect over 5 billion people by 2040. We are expected to run out of fresh water by 2050.

IMPACT ON WOMEN

A RACIAL PROBLEM

People of color and other minority groups are disproportionately a ected by the water crisis. Predominantly Black communities or cities are more likely to lack access to clean water.

The water crisis disproportionately impacts women. Lack of water and sanitiation lock women into a cycle of poverty.

Goals and work outside of traditional roles become harder to pursue when they’re forced to spend time collecting water.

due to the c a n c o m ba t

by reason of are brought by aremitigatedby

EDUCATION & RESOURCES

More education relating to consumption and conservation of water, as well as water injustices.

Make water test kits and resources for clean water more available and accessible.

Resources like our artifact, which teaches about water accessibility to build awareness and spark change.

NATIVE KNOWLEDGE

Partnering with indigenous communities and amplifying their voices can help solve the water crisis and beyond.

They’re considered stewards of our environment and learning from them is vital to our survival.

The water crisis also makes women more vulnerable to abuse and illnesses.

is pivotal to combatting

all lead to

causes

ENVIRONMENTAL INJUSTICE

There is a disproportionate placement of toxic hazards in minority and/or low-income areas.

People of color are often excluded from environmental planning.

There have been a destruction of many traditional communities.

because of and exacerbatedby

CLIMATE CHANGE

Do we really need to say anymore than that?

Higher water temperatures, more frequent floods and droughts are projected to exacerbate many forms of water pollution and worsen the water crisis.

outcome

HEALING & HAPPINESS

Women have more time to pursue things beyond their traditional roles. Children have more time for school and play.

Universal access to safe, clean water to promote healing within ourselves and the environment around us for generations to come.

100% black

PMS: 6 C

CMYK: 75:68:67:90

RGB: 0:0:0

HEX: 000000

100% white

PMS: 11-0601

CMYK: 0:0:0:0

RGB: 255:255:255

HEX: FFFFFF

atlaua atlaua

Logo typeface

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Body typeface

Sofia Pro Semi Bold

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Atlaua’s baby blue

PMS: P 117

CMYK: 20:5:0:0

RGB: 198:222:243

HEX: C6DEF3

Atlaua’s light blue

PMS: P 116

CMYK: 40:10:0:0

RGB: 145:197:234

HEX: 91C5EA

Atlaua’s blue

PMS: P 109

CMYK: 60:26:0:0

RGB: 98:160:214

HEX: 62A0D6

Atlaua’s medium-dark blue

PMS: P 106

CMYK: 80:49:1:0

RGB: 55:119:187

HEX: 3777BB

Atlaua’s dark blue

PMS: P 102

CMYK: 95:75:1:0

RGB: 24:84:165

HEX: 1854A5

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Sofia Pro Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Severe water shortage is predicted to a ect over 5 billion people by 2040. In order to prevent this from happening we must partner together to make a change.

The sculpture of a faucet with a droplet falling out of it is a simple yet powerful representation of the importance of water conservation. When users click on a region, the droplet will fill with water. A clearer droplet represents more access to clean, safe water, whereas a region that renders a browner droplet equates to less access to water.

The droplet falling from the faucet emphasizes the significance of even the smallest amounts of water, highlighting the need for responsible usage and conservation. The sculpture also draws attention to the global issue of water scarcity, reminding us of the limited availability of fresh water around the world.