Atlaua Brand Booklet

atlaua SPRING 2023

BA Senior Class Andres Cervantes, Bridgitte Chan, Lida Kaing Natalie Marco, and Tatiana Perona

Content Map Content Map

atlaua

due to

BURDEN OF COLLECTION

How can we partner with our world to create universal access to clean water so we can contribute to the healing of our planet across all generations?

Children who are responsible for collecting water for their families have less time to learn and play.

Poor santiaiton from the water crisis keeps children–especially girls–from going to school.

IMPACT ON WOMEN The water crisis disproportionately impacts women. Lack of water and sanitiation lock women into a cycle of poverty.

A RACIAL PROBLEM INEQUALITIES IN ACCESS 1 in 3 poeople globally do not have access to safe drinking water.

Severe water shortages are expected to affect over 5 billion people by 2040. We are expected to run out of fresh water by 2050.

People of color and other minority groups are disproportionately affected by the water crisis.

of

This task can be dangerous, time-consuming, and physically demanding.

CLIMATE CHANGE

There is a disproportionate placement of toxic hazards in minority and/or low-income areas.

Do we really need to say anymore than that?

People of color are often excluded from environmental planning.

There have been a destruction of many traditional communities.

The water crisis also makes women more vulnerable to abuse and illnesses.

of

causes

ENVIRONMENTAL INJUSTICE

Goals and work outside of traditional roles become harder to pursue when they’re forced to spend time collecting water.

Predominantly Black communities or cities are more likely to lack access to clean water. by re as on

be

e us ca

d an

Higher water temperatures, more frequent floods and droughts are projected to exacerbate many forms of water pollution and worsen the water crisis.

d te ba er c a ex

by

by

can combat

br ou gh t

Women and children are often responsible for collecting water for their families.

DETRIMENTAL TO CHILDREN

problem

ar e

the

Attend community hearings, reach out to congress, protest, and speak up against laws, projects, etc. that worsen the water crisis.

solutions

it ig at ed

m

Advocating for systemic change within the government is crucial.

e ar

ADVOCACY

NATIVE KNOWLEDGE by

EDUCATION & RESOURCES More education relating to consumption and conservation of water, as well as water injustices.

is pivotal to combatting

They’re considered stewards of our environment and learning from them is vital to our survival.

Make water test kits and resources for clean water more available and accessible.

Resources like our artifact, which teaches about water accessibility to build awareness and spark change.

Atlaua

outcome

Partnering with indigenous communities and amplifying their voices can help solve the water crisis and beyond.

all lead to

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HEALING & HAPPINESS Women have more time to pursue things beyond their traditional roles. Children have more time for school and play.

Universal access to safe, clean water to promote healing within ourselves and the environment around us for generations to come.

DSGN 197 | BA Senior Class | Project 3

Brandmark

Atlaua’s baby blue

PMS: P 117 CMYK: 20:5:0:0 RGB: 198:222:243 HEX: C6DEF3

100% black PMS: 6 C CMYK: 75:68:67:90 RGB: 0:0:0

Atlaua’s light blue PMS: P 116 CMYK: 40:10:0:0 RGB: 145:197:234 HEX: 91C5EA

HEX: 000000 100% white PMS: 11-0601 CMYK: 0:0:0:0 RGB: 255:255:255 HEX: FFFFFF

atlaua Logo typeface New Kansas Semi Bold

Body typeface Sofia Pro Semi Bold

Sofia Pro Regular

Atlaua

Atlaua’s blue

atlaua

PMS: P 109 CMYK: 60:26:0:0 RGB: 98:160:214 HEX: 62A0D6

Atlaua’s medium-dark blue PMS: P 106 CMYK: 80:49:1:0 RGB: 55:119:187 HEX: 3777BB Atlaua’s dark blue PMS: P 102 CMYK: 95:75:1:0 RGB: 24:84:165 HEX: 1854A5

9/11pt.

11/13pt.

15/17pt.

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DSGN 197 | BA Senior Class | Project 3

Area of Isolation

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DSGN 197 | BA Senior Class | Project 3

Website

HOME

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OUR MISSION

ARTIFACT

DONATE

CONTACT

1 in 3 people globally do not have access to safe drinking water Severe water shortage is predicted to affect over 5 billion people by 2040. In order to prevent this from happening we must partner together to make a change.

atlaua

HOME

OUR MISSION

ARTIFACT

DONATE

CONTACT

1 in 3 people globally do not have access to safe drinking water Severe water shortage is predicted to affect over 5 billion people by 2040. In order to prevent this from happening we must partner together to make a change.

LEARN MORE

LEARN MORE

How can we partner with our world to create universal access to clean water so we can contribute to the healing of our planet across all generations?

OUR MISSION Atlaua aims to build awareness surroundig water inequities and strives to provide solutions for the global water crisis. We hope to spark a change worldwide by educating younger generations at K-12 schools about water accessibility and preservation. Our artifacts goal is to influence generations, cultures, and the blue planet overtime.

LEARN MORE ABOUT OUR ARTIFACT

Want to get involved? Sign Up!

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page 4 | Homepage

Get To Know Us

Contact Us

About Us

Career

FAQS

News

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Resources

Terms of Use

Global Water Crisis Our Partners

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DSGN 197 | BA Senior Class | Project 3

Artifact

The sculpture of a faucet with a droplet falling out of it is a simple yet powerful representation of the importance of water conservation. When users click on a region, the droplet will fill with water. A clearer droplet represents more access to clean, safe water, whereas a region that renders a browner droplet equates to less access to water.

The droplet falling from the faucet emphasizes the significance of even the smallest amounts of water, highlighting the need for responsible usage and conservation. The sculpture also draws attention to the global issue of water scarcity, reminding us of the limited availability of fresh water around the world.

Atlaua

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DSGN 197 | BA Senior Class | Project 3

Ripple Website Story

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DSGN 197 | BA Senior Class | Project 3