DSGN197: Design Process Notebook

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PROCESS NO CESS NOTEB BOOK PROCE SS NOTEBOO OTEBOOK PRO OCESS NOTE S NOTEBOOK SPRING 2023

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BA Senior Project | Process Notebook

01project 1 Introduction Sketches Final Design

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project 2 02

TABLE OF CONTENTS

Introduction Sketches Final Design

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03 project 3 Introduction Sketches Final Design

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Business Card

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Class Intentions

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04 about me 05 intentions BA Senior Project | Process Notebook

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P1

Building awareness

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BA Senior Project | Process Notebook

PROJECT 1

brief | Project 1

brief visual storytelling We are stories. Everything humans do and experience evolves around some kind of story. It’s the way we contextualize information and experience to make it meaningful.

Story is the way that we remember to remember who we are and where we have come from and where we can go.

Design an orihon style folding booklet visualizing the unique personality and character of your interview partner and their relationship to nature, specifically around water. Collect information about them in order to interpret and transform your research into a compelling design using abstract pattern development, storytelling, poetry, quotes, lyrics etc.

emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. (photography, screen printing, xerography…) you will be expected to experiment and explore, thereby expanding on your visualizing skills.

deliverable orihon style folding booklet 4” x 32” horizontal front and back

goal BA Senior Project | Process Notebook

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interview

CYNTHIA

Project 1 | interview

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1. Where are you a local? San Jose, CA 2. What color do you most resonate with?

Why? Pink and any shade of blue, but more so blue because there is a lot of meaning behind it. I think of the vastness of the sky and ocean.

3. How do you access your intuition? I am still working on listening to intuition, but I usually access my intuition by quieting everyone else so I can truly listen to myself. 4. How has life changed you since Covid? It was a really big transition. I had to grow a lot and it changed how I felt about myself and the world around me. I definitely have a better outlook on things now than I did before.

5. What invitations are you offering to the world? I want to show people the beauty of the world, that’s why I went into graphic design and photography. I want people to be reminded of everyday beauty; you don’t need to somewhere else to find beauty, it is everywhere. I want to make people’s lives better instead of hindering them. 6. Tell me a transforming experience you’ve had in nature. Swimming in Hawaii by myself, a big turtle swam past me and I was really amazed. I felt like it meant something; it felt like a sign from the unvierse that every thing would be okay. 7. What makes you feel connected with the world? Going on walks in nature where I can appreciate the flowers and trees and watch people enjoying their lives, it’s a great feeling.

8. How do you respond to restrictions you encounter? Sometimes I let them get to me, but I don’t let them stop me.

I’ll feel sad, but then solve it.

9. When do you experience fluidity? When I’m drawing or creating art, and am just in the flow. Work no longer feels work, and I don’t realize how much time has passed.

10. What are some familiar rituals you practice? Sometimes when I’m taking showers at night, I’ll light two candles and meditate. It feels relaxing to take care of myself and my body.

11. How do you quiet your mind? By meditating, observing nature and going to the beach. I always feel good after swimming.

12. What is one thing you want me to know about you? I am actually not quiet, sometimes I have a hard time putting thoughts into words. My spirit animal would be a horse or jaguar.

BA Senior Project | Process Notebook

“Swimming in Hawaii by myself, a big turtle swam past me...

introduction | Project 1

...and it felt like a gift from the universe.”

BA Senior Project | Process Notebook

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Project 1 | sketches

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BA Senior Project | Process Notebook

IN PROGRESS...

work in progress | Project 1

“ Going out in nature makes me feel connected with the world.”

BA Senior Project | Process Notebook

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Project 1 | final design

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BA Senior Project | Process Notebook

analysis | Project 1

what I would change

what I learned

The overall design really encapsulated Cynthia’s personality and story. I feel as though I was able to emmulate a style that gave the piece a very soft, and gentle look.

More elements! There were a lot of things I wish I could have included, but it was difficult to render them in a way that actually fit in. I would also want to integrate the text more and play around with the scaling/ positioning of the type.

I learned how to represent someone visually! This is a format I had never experimented with before and I learned how to tell a story through a singular, cohesive art piece.

BA Senior Project | Process Notebook

ANALYSIS

what worked well

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P2

Discovering the relationship between design and human experience

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BA Senior Project | Process Notebook

PROJECT 2

brief | Project 2

creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. the sea change design process helped to define your calling and its embedded meaning. now, you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning, as well as understanding to the viewer. stay away from literal translation and use metaphors and storytelling for your design. emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.

goal

visualize a highly abstract idea that is sourced from your growing awareness of the deeper aspects of yourself in your own personal voice by exploring design elements, typography and diverse processes.

deliverable

problem

poster + calendar 22”x 28” minimum

1st level of information: calling intention 2nd level of information: calendar

BA Senior Project | Process Notebook

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Project 2 | intentioning®

MY INTENT

“How can I encourage...

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BA Senior Project | Process Notebook

sketches | Project 2

continuous growth within humanity...

BA Senior Project | Process Notebook

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BA Senior Project | Process Notebook

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NURTURING SOULS

analysis | Project 2

what worked well The motifs and overall design represent the core of my intention. I was surprised at how well I was able to abstract the three figures, which orginally started out as photos of model Cara Delevigne.

what I would change I would integrate my intention more and play around with the scaling in an effort to emphasize the key words more. I would also want to explore a different calendar format.

what I learned I learned how to better streamline my work across different platforms. and mesh varying photo-making processes together. For this piece, I utilized Procreate, Photoshop, and Illustrator. I also realized the importance of paying attention to the color mode!

BA Senior Project | Process Notebook

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P3

Leveraging your calling into organizational intentions

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BA Senior Project | Process Notebook

PROJECT 3

brief | Project 3

design the intention and brand for a fictitious non-profit organization that engages in the field of water. consider the following relationships: • water literacy (education) • water & social justice • water & culture • water & ecology (biodiversity / climate change / indigenous & emerging technologies) each group member chooses a role: • researcher • recorder • materials manager • reporter • facilitator • timekeeper

goal

mutual respect, active listening/ note taking, equal time to talk, and empathy are extremely important.

brief

entrepreneurship and branding— purpose, identity, web appearance and artifact. you are a group of 4–5 students with similar calling intentions collaborating on a branding project.

deliverables 11” x 17” booklet wire bound

front & back cover concept map brandmark web page artifact ripple story

BA Senior Project | Process Notebook

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Project 3 | rippling®

to create universal access to clean water... “ How can we partner with our world...

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BA Senior Project | Process Notebook

sketches | Project 3

... so we can contribute to the healing of our planet across all generations?”

WATER JUSTICE

BA Senior Project | Process Notebook

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atlaua

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BA Senior Project | Process Notebook

atlaua SPRING 2023

BA Senior Class Andres Cervantes, Bridgitte Chan, Lida Kaing Natalie Marco, and Tatiana Perona

OUR BRAND Content Map Content Map

atlaua

due to

Website

Children who are responsible for collecting water for their families have less time to learn and play.

Severe water shortages are expected to affect over 5 billion people by 2040. We are expected to run out of fresh water by 2050.

IMPACT ON WOMEN

CLIMATE CHANGE

There is a disproportionate placement of toxic hazards in minority and/or low-income areas.

Do we really need to say anymore than that?

The water crisis also makes women more vulnerable to abuse and illnesses.

of

d an

e

ed at rb ce xa

HOME

OUR MISSION

ARTIFACT

DONATE

CONTACT

by

1 in 3 people globally do not have access to safe drinking water Severe water shortage is predicted to affect over 5 billion people by 2040. In order to prevent this from happening we must partner together to make a change.

by

solutions

it ig at ed

m

Attend community hearings, reach out to congress, protest, and speak up against laws, projects, etc. that worsen the water crisis.

CONTACT

LEARN MORE

How can we partner with our world to create universal access to clean water so we can contribute to the healing of our planet across all generations?

OUR MISSION Atlaua aims to build awareness surroundig water inequities and strives to provide solutions for the global water crisis. We hope to spark a change worldwide by educating younger generations at K-12 schools about water accessibility and preservation. Our artifacts goal is to influence generations, cultures, and the blue planet overtime.

e ar

Advocating for systemic change within the government is crucial.

DONATE

Severe water shortage is predicted to affect over 5 billion people by 2040. In order to prevent this from happening we must partner together to make a change.

atlaua

LEARN MORE

ADVOCACY

ARTIFACT

is pivotal to combatting

NATIVE KNOWLEDGE by

LEARN MORE ABOUT OUR ARTIFACT

outcome

Partnering with indigenous communities and amplifying their voices can help solve the water crisis and beyond.

EDUCATION & RESOURCES

They’re considered stewards of our environment and learning from them is vital to our survival.

More education relating to consumption and conservation of water, as well as water injustices.

Make water test kits and resources for clean water more available and accessible.

Resources like our artifact, which teaches about water accessibility to build awareness and spark change.

HEALING & HAPPINESS Women have more time to pursue things beyond their traditional roles. Children have more time for school and play.

Want to get involved? Sign Up!

Get To Know Us

Contact Us

About Us

Career

Global Water Crisis Our Partners

FAQS

News

Privacy Policy

Resources

Terms of Use

Want to get involved? Sign Up!

Universal access to safe, clean water to promote healing within ourselves and the environment around us for generations to come.

all lead to

Atlaua

DSGN 197 | BA Senior Class | Project 3

page page 11 || Content Content Map Map

what worked well

1 in 3 people globally do not have access to safe drinking water

Higher water temperatures, more frequent floods and droughts are projected to exacerbate many forms of water pollution and worsen the water crisis.

Goals and work outside of traditional roles become harder to pursue when they’re forced to spend time collecting water.

Predominantly Black communities or cities are more likely to lack access to clean water.

OUR MISSION

causes

ENVIRONMENTAL INJUSTICE

There have been a destruction of many traditional communities.

HOME

atlaua

This task can be dangerous, time-consuming, and physically demanding.

People of color are often excluded from environmental planning.

The water crisis disproportionately impacts women. Lack of water and sanitiation lock women into a cycle of poverty.

People of color and other minority groups are disproportionately affected by the water crisis.

by re as on

of

can combat

br ou gh t

e us ca be

Poor santiaiton from the water crisis keeps children–especially girls–from going to school.

A RACIAL PROBLEM

1 in 3 poeople globally do not have access to safe drinking water.

Women and children are often responsible for collecting water for their families.

DETRIMENTAL TO CHILDREN

problem INEQUALITIES IN ACCESS

ar e

the

BURDEN OF COLLECTION

How can we partner with our world to create universal access to clean water so we can contribute to the healing of our planet across all generations?

analysis | Project 3

Atlaua

page 4 | Homepage

I am proud that we were able to design a cohesive brand that is meaningful and healing. We worked really well as a group and every member was extremely flexible and willing to adapt. We created a brand that speaks to our intention.

DSGN 197 | BA Senior Class | Project 3

what I would change Brandmark

Artifact

Atlaua’s baby blue

PMS: P 117 CMYK: 20:5:0:0 RGB: 198:222:243 HEX: C6DEF3

100% black PMS: 6 C CMYK: 75:68:67:90 RGB: 0:0:0

Atlaua’s light blue PMS: P 116 CMYK: 40:10:0:0 RGB: 145:197:234 HEX: 91C5EA

HEX: 000000 100% white PMS: 11-0601 CMYK: 0:0:0:0 RGB: 255:255:255

atlaua Logo typeface New Kansas Semi Bold

Body typeface Sofia Pro Semi Bold

Sofia Pro Regular

Atlaua’s blue

HEX: FFFFFF

PMS: P 109 CMYK: 60:26:0:0 RGB: 98:160:214 HEX: 62A0D6

atlaua

Atlaua’s medium-dark blue PMS: P 106 CMYK: 80:49:1:0 RGB: 55:119:187 HEX: 3777BB Atlaua’s dark blue

11/13pt.

15/17pt.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet DSGN 197 | BA Senior Class | Project 3

page 2 | Brandmark

The sculpture of a faucet with a droplet falling out of it is a simple yet powerful representation of the importance of water conservation. When users click on a region, the droplet will fill with water. A clearer droplet represents more access to clean, safe water, whereas a region that renders a browner droplet equates to less access to water.

The droplet falling from the faucet emphasizes the significance of even the smallest amounts of water, highlighting the need for responsible usage and conservation. The sculpture also draws attention to the global issue of water scarcity, reminding us of the limited availability of fresh water around the world.

PMS: P 102 CMYK: 95:75:1:0 RGB: 24:84:165 HEX: 1854A5

9/11pt.

Atlaua

Area of Isolation

Atlaua

page 5 | Artifact

DSGN 197 | BA Senior Class | Project 3

1/2x

1/2x

3/6x

atlaua x

x

what I learned I learned how to create a brand from scratch! I also gained experience working on a singular design project with a team–something I had never done before. Communication is key and it is important to share your thoughts while also listening and learning from others.

Ripple Website Story

1x

I would want to make it even more cohesive by ensuring all of the colors were rendered correctly. I would also include more unifying details and play with the hierarchy or scale of each individual page.

1x 1/2x

1/2x

Atlaua

page 3 | Area of Isolation

DSGN 197 | BA Senior Class | Project 3

Atlaua

page 6 | Ripple Story

DSGN 197 | BA Senior Class | Project 3

BA Senior Project | Process Notebook

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business bridgitte chan GRAPHIC DESIGNER E-MAIL WEB PHONE

bridgitte chan

MARKETER

GRAPHIC DESIGNER

bridgitte.chan@gmail.com bridgittechan.myportfolio.com +1 626-602-5698

E-MAIL WEB PHONE

bridgitte chan GRAPHIC DESIGNER E-MAIL WEB PHONE

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HI THERE!

BA Senior Project | Process Notebook

MARKETER

bridgitte.chan@gmail.com bridgittechan.myportfolio.com +1 626-602-5698

MARKETER

bridgitte.chan@gmail.com bridgittechan.myportfolio.com +1 626-602-5698

BA Senior Project | Process Notebook

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aaliyah

Cervantes, Aaliyah (aaliyah.cervantes@sjsu.edu) How can I radiate creativity out into the universe so that we may empower, inspire, and expand our hearts to one another?

andres

Cervantes, Andres (andres.echeverriacervantes@sjsu.edu) How can I design stimulating aesthetics within my community so we find a vision of healing and wholeness with nature?

yi seul

Choi, Yi Seul (yiseul.choi@sjsu.edu) How can I encourage creative expression with the world so we choose to move forward in joy?

lyndsey

Francis, Lyndsey (lyndsey.francis@sjsu.edu) How can I inspire action with the heart of nature to create inclusivity, generosity, and prosperity?

cynthia

Gallegos, Cynthia (cynthia.gallegos@sjsu.edu) How can I nurture empathy, beauty, and safety in our relationships with all living beings so we inspire love and understanding within ourselves and one another?

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BA Senior Project | Process Notebook

becca

Harte, Rebekah (rebekah.harte@sjsu.edu) How can I connect with individuals through my imagination to create a window of hope?

luca

Heartwell, Luca (luca.heartwell@sjsu.edu) How can I design precious experiences with life so we are inspired by the beauty and the gifts it provides every day?

lida

Kaing, Lida (lida.kaing@sjsu.edu) How can I encourage respectful kindness in humanity so we heal through acceptance, resilience, and peace?

octavia

Luikart-Waldo, Octavia (octavia.luikart-waldo@sjsu.edu) How can I empathetically convince the vulnerable that humanity is worth embracing?

natalie

Marco, Natalie (natalie.marco@sjsu.edu) How can I inspire genuine peace and gratitude within my community so we discover healing from our life experiences?

intentions ashley simran

Nagshain, Simran (simrannagshain@gmail.com) How can I create dialogues and exchanges of awareness with humanity so we are free to accept and trust ourselves?

veronica

Orloff, Veronica (sketchysalamander@gmail.com) How can I nurture creative flight with artists to transform the mystery of our imagination into a world of kindness and peace?

tatiana

Perona, Tatiana (tatiana.perona@sjsu.edu) How can I nurture transformation for our inner child so we invite forgiveness and healing to reach our full potential?

osvaldo

Sanchez, Osvaldo (osvaldo.sanchez@sjsu.edu) How can I create communities of authenticity with the world so we respond with courage and find belonging?

tyler

Sasao, Tyler (tyler.sasao@sjsu.edu) How can I lead courageously with nature in order to thrive with persistence?

Sebastian, Ashley (ashleymaesebastian@gmail.com) How can I invite society to discover the courage to make choices that fulfill the wonder in our genuine selves?

aparna

Thyagarajan, Aparna (aparna.thyagarajan@sjsu.edu) How can I nurture passion in cadence with the melody of life to inspire harmony amongst change?

atticus

Vang, Atticus (atticusvang@gmail.com) How can I expand the mind of others in order to increase wakefulness, inspire self-love, and deepen our connection with the universe and all beings within it?

ryan

Wojciechowski, Ryan (ryan.wojciechowski@sjsu.edu) How can I connect vivid moments with the design process to make every second count?

helen

Yu, Helen (helen.yu@sjsu.edu How can I guide humanity in an empowering way so we find gratitude for the effervescence of life?

BA Senior Project | Process Notebook

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LEAVE A MESSAGE...

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BA Senior Project | Process Notebook