GDA July 2025

Atlanta Market | Trendsetting Brands Report

WARMIES

With a newly expanded showroom in Atlanta, Warmies was packed as retailers flocked to see 50+ new arrivals this summer. From licensed favorites like Charlie Brown to fun additions like an orca whale, and bestselling children’s pajamas, there was something fresh for every retailer display.

MAYA J JEWELRY

TEMP-TATIONS BY TARA

New to wholesale, Temp-Tations by Tara made a splash at Atlanta Market—premiering topselling bakeware collections directly to the showroom floor. Founder and TV personality Tara Tesher was front and center, working the sales floor and engaging buyers to a warm, lively launch that reflects the brand’s approachable spirit.

Maya J has cemented its status as the go-to destination for meaningful, easyto-wear jewelry, and introduced even more options for retailers this Summer Market season. Mini birthstone and initial charm displays were right on trend and ready to sell—alongside restocks of everyone’s favorite bracelet hair ties.

Atlanta Market | Trendsetting Brands Report

WORLD’S SOFTEST SOCKS

A consistent top-seller, World’s Softest Socks remained a must-visit stop for retailers looking to have fun curating the perfect assortment for their customers. Buyers were busy prebooking 2026 spring styles and double-checking their holiday orders—proof that this cozy, Made in the USA, socks continues to deliver, season after season.

SINCERE SURROUNDINGS

Sincere Surroundings continues their rapid growth with 100% Made in the USA, tarifree products that independent retailers can count on. Whether buyers were rounding out seasonal assortments or creating a custom localized piece destined to be a bestseller, this line always delivers with proven appeal.

UNO DE 50

New to The Link showroom, UNOde50 delivered unique eye-catching jewelry. Boutiques and gift shops love to display this brand for their avid jewelry collectors. Known for bold designs and its original concept of producing just 50 units per style, the handcrafted Made in Spain brand celebrates individuality.

Owning a business tends to come with one main goal: making a profit. We talked to some retail experts and gathered their tips and tricks for optimizing sales in your store.

Snow may not be in the forecast yet, but we are already thinking about the Christmas holiday. Consider these trends as you prepare to fill out your seasonal inventory.

Candles come in many forms, but the traditional jar candle is by far the top choice for consumers. Take a look at a variety of jar candles that may be just what your store needs.

Summer is winding down and autumn is almost upon us. Whether your customers are looking for general fall finds or something more Thanksgiving-focused, these picks have you covered.

There's still plenty left on the schedule for summer market season. If you're traveling to Atlanta or Las Vegas this month, check out these products you won't want to miss.

Page 70

Cheerful Holidays

Page 34 How to Best Boost Your Store's Profits

Page 91

28 Finds to Celebrate Fall

On the Cover: Here’s to good tidings and great gifts! Beautifully decorated with adorable birds perched on pretty pine branches, Stonewall Kitchen’s 2025 Holiday Collection is bursting with winter charm. stonewallkitchen.com.

DEPARTMENTS

Page 18

Editor's Letter

Page 20

Business News

Page 143

Show Previews and Market Calendar RETAIL

Page 34

Boosting Profits to the Max

Page 42

Visual Merchandising by Linda Cahan

INDUSTRY INSIGHTS

Page 48

re:Gifting by Warren Shoulberg

Page 50

Play by Play by Pamela Brill

Page 52

G.O.A.T. Wisdom by Dr. Brent Ridge

Page 54

Best at Work by Jaime Zepeda

Page 56 On the Road: Marianne Welch by Angela Schmook

Page 58

4 Questions with Scott Eckman

Page 60-62

It All Adds Up/GAIN Data

Page 64

Socially Gifted by Linda Holt

Page 66 On the Web

Product

EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com

MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com

CONTRIBUTING EDITORS Pamela Brill, Linda Cahan, Diane Falvey, Linda Holt, Victoria Jarrett, Brent Ridge, Angela Schmook, Warren Shoulberg, Jaime Zepeda

RESEARCH EDITOR Joanne Friedrick

SENIOR GROUP PUBLISHER, EVP CREATIVE SERVICES Liz Irwin

MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com

ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com

EDITORIAL DIRECTOR Bill McLoughlin

PRODUCTION SPECIALIST Corey Edwards| cedwards@studiobtm.com

DIGITAL MEDIA SPECIALIST Ariel Perez

SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz

DIGITAL OPERATIONS MANAGER Randy Melton

DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham

CHIEF FINANCIAL OFFICER John Coughlan

7025 Albert Pick Road, Suite 200 Greensboro, NC 27409

336.605.0121 bridgetowermedia.com

Retail Rules Are Changing. Be at Market to Rewrite Yours.

As rules change your best decision is to experience market in-person to make smarter decisions with confidence.

DALLAS TOTAL HOME & GIFT MARKET

September 16 - 18, 2025

January 7 - 13, 2026 | TEMPS January 7 - 10

Efficiency is Key

If there’s one thing independent retailers can identify with it’s being short staffed and overworked — something our team can identify with, too, especially as I’m out on maternity leave! But having a small team or a full plate doesn’t mean your to-do list is impossible; it just means you need to strategize and create an efficient plan to get it all done.

You know, “work smarter, not harder!”

This can mean using digital tools, like ChatGPT, Canva, Asana or Hootsuite, to make work easier and more efficient, or simply making sure your efforts are appropriately guided and aren’t being wasted. One area this can happen? Trying to make a sale. We often talk about how to increase foot traffic or how to catch consumers’ attention with creative displays, but at the end of the day, the goal is really about making a sale and, more importantly, having a healthy bottom line.

In this issue, our retail feature addresses how to maximize your profits, the ultimate goal underneath many of your individual – and probably seemingly neverending – to-do lists. Read on to learn more about how you can increase your profit margin, especially during what is sure to be a tumultuous year.

Also included in this issue is a new column by Dr. Brent Ridge, co-founder of Beekman 1802. In his advice column, Dr. Ridge answers questions from retailers and gives his best “G.O.A.T. wisdom,” real-life advice about how to more effectively run your small business and how to overcome common challenges. If you have specific questions you’d like Dr. Ridge to address in next month’s column, email Amanda Erd at aerd@bridgetowermedia.com, and she will share your request.

“We often talk about how to increase foot traffic, or how to catch consumers’ attention with creative displays, but at the end of the day, the goal is really about making a sale.”

This issue is particularly exciting because it gets back to our roots of helping small business owners conduct their business in the most successful way possible. We are always happy to lend a helping hand when it comes to sharing business tips and how-tos because without your success, our gift industry ecosystem would fail!

Peruse the issue for tips on how you might be able to fine-tune your business strategy, whether it’s a tactic you learn from the business feature or Dr. Ridge’s new column, an idea you glean from Linda Cahan’s visual merchandising column or sourcing guidance from a trending gifts feature.

This month, we highlight the top holiday trends consumers will be looking for this Christmas season, so you can stock exactly what they’ll want and increase your fourth-quarter earnings.

Happy learning and happy sourcing!

Lenise Willis Editor in Chief

Editor’s note: This column was written in advance, before Willis started her maternity leave in May.

Retailer Excellence Awards Celebrates Top Retailers, Reps and Manufacturer

Celebrating for the fourth year at Union Station Hall in Dallas, Gifts & Decorative Accessories (GDA) announced the winners of its 74th annual Retailer Excellence Awards on Wednesday, June 18. Given the opportunity to mix, mingle, munch and even cheers together, the night was filled with retailers, wholesalers and other industry professionals celebrating gift industry excellence.

During the ceremony, eight retailers were celebrated — including the home décor store category from sister publication Home Accents Today (HAT). GDA also celebrated the Sales Representative of the Year winners — divided among five winners by geographical regions — and the 2025 Manufacturer of the Year. The evening closed by honoring of Doug Cofiell, the 2025 Gift for Life Industry Achievement Award recipient.

“We had so many amazing nominations for both retail categories and sales representatives this year,” said GDA Managing Editor Amanda Erd. “It really showcases the greatness that exists in the gift and home industry in every corner of the country, from the independent retailers making their marks on towns big and small to the sales reps who help them in so many different ways. We’re more than just an industry; we’re a community!”

The awards celebration was a night full of smiles and excitement as we recognized all of the finalists and crowned the following winners:

• Multiple Locations: Jabo’s Ace Hardware & The Cove Gifts

• Specialty Store: The Scented Market

• Social Media and Online Initiatives: Apple Blvd

• Store Design/Redesign: Emily McCarthy

• Visual Merchandising: The Rustic Market

• Store Events: Grandpa Shorter’s Gifts

• Socially Responsible: Bee Joyful Shop

• Home Décor Store, by HAT: Mustard Seed Market & Home

Five Industry Sales Reps Recognized

For the third time in REA history, winners were broken down by region, aiming to recognize the best of the best in five distinct geographical areas. This year, Kelly Bristol of Just Got 2 Have It! and Angela Schmook of Road Runners, co-founders of the Reps are Local, Too movement, joined the GDA team to help present the sales rep awards.

"We had an incredible amount of nominations this year," Erd said. "Reading through all of the stories and hearing tales of sales reps really being like family to their retailers was truly inspiring. It really is a testament to how important these reps are to our industry."

The 2025 winners, by region, are as follows:

• Northeast: Dana Golden of Harper Group

• Southeast: Julia Kelley of Road Runners

• Central/Midwest: Terri Denton of OneCoast

• Southwest: Alyssa George of Diverse Marketing

• West: Sara Sundy of Just Got 2 Have It!

DM Merchandising Named Top Manufacturer

This year, Illinois-based manufacturer DM Merchandising came out on top and was named the 2025 Manufacturer of the Year, lauded by nominators for its adaptability and innovation. DM Merchandising also earned the honor in 2023.

"Nominations this year for the manufacturers were filled with customers praising the hard work, dedication, efficency, responsiveness and more of each of the finalists," said Erd. "All of the finalists should be proud to know their customers sing their praises in moments like this."

Each year, GDA compiles 10 of the best of the best in vendors and manufacturers based on nominations from online reader votes. In a second round of voting, readers’ top three choices from those 10 are then narrowed down and a final winner is chosen by the awards’ panel, who tallies the online votes.

Award platters from Beatriz Ball sit on the table ahead of the Retailer Excellence Awards ceremony on June 18 in Dallas. (Photo by Ariel Perez)

More Than $38,000 Raised as

Gift for Life Honors Ivystone’s Cofiell

During the 74th annual Retailer Excellence Awards on June 18, Gift for Life honored Ivystone CEO Doug Cofiell with its 2025 Industry Achievement Award, recognizing him for exceptional leadership and dedication to the industry and raising more than $38,000 so far for hunger relief.

In his acceptance, Cofiell said, “It’s weird to get an individual award when it’s not about the individual, it’s about the people around you.” He also commented on current economic stressors, saying, “Resilience is the word you think of when you think of the independent gift industry.”

As part of the award, Gift for Life has been collecting donations in Cofiell’s honor for World Central Kitchen. To date, $38,355 has been donated, and the fundraising efforts will continue through the summer market season. More than 130 donors have contributed so far, including manufacturers, sales agencies, retailers, media, market centers and industry supplies. Donations can be online here.

“This year feels especially meaningful to me personally,” said Gift for Life Chair Emalee Hoffman. “After spending the past few years working within one of the companies Doug leads, I can say with absolute certainty: He embodies the kind of leadership this award was created to honor.”

Cofiell started with Ivystone, a wholesale sales agency for gift, home and fashion, in 1989 as a sales representative. Less than 10 years later in 1997, he acquired the business from his father and has served as its CEO since 2010.

During his tenure, Ivystone has grown through more than a dozen mergers and acquisitions, including agencies like Sales Partners, Blue Birch and HomeStyle. Ivystone currently operates with regional and national representation and has full

showrooms in Atlanta, Dallas and Las Vegas.

Cofiell has helped Ivystone expand its portfolio, which now includes Simblist, CMA and OneCoast. His vision and strategies have helped drive Ivystone’s success while preserving its people-focused culture.

Gift for Life’s Industry Achievement Award, which has been presented at Gifts & Decorative Accessories’ Retailer Excellence Awards since 2009, recognizes overall excellence and contribution to the gift and home industry — whether as a thought leader, standard-bearer or overall industry influencer. Past honorees include: Dorothy Belshaw of Andmore (2024); Todd and Jannetta Litzman of MarketTime (2023); Warren Shoulberg (2022); Patti Carpenter (2021); Adam Glassman of O, The Oprah Magazine (2020); Anna and Nathan Bond of Rifle Paper (2019); Mitch and Seth Nash of Blue Q (2018); The Beekman Boys (2017); Julie Chavez and Joe Cerbo of Chavez for Charity (2016); Tom Mirabile of Lifetime Brands (2015); Dave Thomas and Kevin Mundt of HomArt (2014); Gregg Corzine and David Klass of Archipelago (2013); Les Mandelbaum and Paul Rowan of UMBRA (2012); Michael Aram of Michael Aram (2011); Randi Eller of Eller Enterprises (2010); and Bobbie Gottlieb of Two's Company (2009).

The awards gala — back for its fourth year in Texas — was held at Union Station Hall in Dallas and featured lots of networking, celebrating and plenty of good eats and drinks. In addition to Gift for Life’s award, winners of eight retail award categories, the five regional winners of the Sales Representative of the Year and the 2025 Manufacturer of the Year award were also honored during the program.

Gift for Life honored Ivystone CEO Doug Cofiell with its 2025 Industry Achievement Award at the Retailer Excellence Awards. (Photo by Ariel Perez)

Report: Sullivans Exploring Sale of Its Home Décor Business

Gift and home decor wholesaler Sullivans is "exploring a sale" of its Sullivans Home Décor business in reaction to "market volatility and rising tariff-related cost," according to an email sent out to its retail partners on June 11.

In the emailed announcement, Sullivans CEO John Lanman detailed plans to "find a partner who will continue to build upon the strong foundation we've established over the past 50+ years."

"Over the past year, shifting market conditions have prompted our leadership and ownership team to carefully reassess our strategic path forward," wrote Lanman. "After thoughtful consideration, the Sullivan board of directors has determined that the long-term interests of our employees, customers and partners will be best served by exploring a sale of the company.”

As part of its sale exploration process, Sullivans is "conducting a thorough review of each of our business segments to determine the best course of action" and noted that this restructuring "may result in some parts of our business continuing under new models." Lanman also noted that Sullivans and Woodstock are "highly complementary brands that represent compelling

growth opportunities for established players in the home décor and giftware industry."

Moving forward, Sullivans Home Décor will not be bringing in shipments of seasonal 2025 merchandise, per its announcement and "will be unable to fulfill all current orders in-house." Per Lanman, sales representatives will be reaching out to retailers to "review any available seasonal inventory for the potential partial fulfillment of your orders." New orders may be placed on "any in-stock seasonal items with net 30 terms or credit card."

Sullivans' Woodstock Chimes and Vance Kitira brands, which "operate on a non-seasonal cadence," will not be affected "in the same way," according to the email, and will continue to receive inventory and operate normally. However, a 15 percent surcharge will be applied to all Woodstock Chimes orders beginning June 16, "due to increased tariff costs." This surcharge will be applied to all orders, including those that have already been placed but have not yet been shipped.

Sullivans could not be reached for comment at the time of publication.

NY Now Emphasizes 'Reliable' Inventory for Summer Edition

NY Now is preparing for a “vital” summer edition featuring specially curated areas, brands with unique values and an emphasis on in-person commerce.

Product designers and buyers from across the industry are “turning even more strongly” to the market as a “key opportunity for forging, strengthening and growing buyer/ supplier relationship to ensure the most reliable and profitable inventory supply chains,” according to a press release from NY Now. The summer market takes place Aug. 3-5 at the Jacob K. Javits Center in New York.

“There is truly no substitute for the tangible, in-person experience for independent retailers when sourcing the most trending products and making connections with the most reliable suppliers for those products that are the lifeline of their business,” said Matthew Mathiasen, show director of NY Now. “In advance of our August event, we have been hearing directly from both buyers and suppliers. And the overwhelming consensus is that NY Now is becoming increasingly vital to their supply chain relationships and aligning their business with the

latest trends of our industry.”

The summer 2025 market is expected to have several notable highlights, including access to brands with unique values such as female-founded, handmade, clean ingredients and more. There will also be three new lounge areas tailored to their respective sub-expos: Home, Gift & Lifestyle and Jewelry & Accessories.

NY Now will also feature four “destination markets” designed to help create a more unique sourcing experience, including the Incubator Program, Rising Artisans, Luxury Lifestyle and the International Pavilion.

“NY Now is all about creating unparalleled sourcing connections and doing it in a way that caters to the needs of a vast and diverse marketplace of buyers and suppliers,” said Mathiasen.

“During these times of unusual uncertainty across international markets and supply chains, NY Now serves as a beacon of stability that helps instill confidence with all of our stakeholders as a true partner dedicated to their ongoing growth and success.”

From cuddly companions for newborns, to handmade, limited-edition heirlooms, at Charlie Bears there’s an assortment to captivate the hearts of collectors across all ages.

Visit us at our summer trade shows or contact the Charlie Bears sales team to bring the magic of Charlie Bears to your customers.

Study Shows Most Shoppers Won’t Absorb Tariff-Related Price Hikes

Six in 10 U.S. consumers will not absorb more than a 10 percent increase in pricing due to tariffs, according to new data from ESW, the worldwide leader in e-commerce. The survey, “Impact of Tariffs on Purchasing Decisions,” also reveals that, aside from discounts or promo codes, consumers want free shipping, loyalty rewards and transparent communication about price increases in exchange for higher tariff-induced costs.

“Market volatility and increased costs due to tariffs are causing U.S. shoppers to change their spending habits,” said Eric Eichmann, CEO, ESW. “Our data finds that younger, Gen Z consumers are far more likely than older boomers to feel unprepared for price hikes and have already curtailed their spending in anticipation.

As global retailers and brands strategize to offset these new developments, they must prepare to offer more perceived value, price transparency, and flexibility in order to retain brand equity and loyalty.”

Other key findings include:

Most consumers will reduce spending once tariffs take effect: 70 percent of all consumers say that they will reduce overall spending once tariffs go into effect. Millennials top the list of those planning spending cutbacks, with 78 percent indicating a reduction. At 54 percent, boomers are the most likely generation to stop buying certain imported goods.

Gen Z is spending now to save later: 58 percent of Gen Z shoppers have pulled forward their purchases of high-priced items such as iPhones, computers and champagne in advance of potential tariff increases. Overall, 45 percent of consumers have pulled forward spending on electronics, and 37 percent are stocking up on groceries.

Discretionary items will be hit hardest: 68 percent of consumers plan to cut back on electronics because of tariff increases, 61 percent are reducing purchases of apparel and accessories and 51 percent will spend less on home goods.

BNPL favored by Millennials in exchange for surge pricing: Millennial consumers are 36 percent more likely than other generations to prefer that brands offer buy now, pay later options, even if it means paying higher prices.

The U.S. findings mirror global shifts revealed in ESW’s broader Global Voices Survey of more than 18,000 respondents across 18 countries, which finds:

Consumers perceive online shopping as less expensive than shopping in-store: Of those spending more online this year, nearly 40 percent say they feel shopping online is less expensive than shopping in-store. Nearly 49 percent of shoppers who will spend more, plan to do so because there are more purchase options online.

Luxury brands benefit from global shoppers: Brands and retailers that are available to international shoppers continue to reap rewards, which is driven by a convergence of technological advancements, economic dynamics, broader product selections, and changing consumer behaviors. Twenty-five percent of consumers who purchase luxury goods did so from outside their

home countries, with 21.2 percent of consumers saying that they purchase from these brands — such as Burberry, Bulgari or Dior — both domestically and internationally.

Consumers are finding the same product less expensively internationally: Nearly 46 percent of online shoppers purchasing items outside their home country do so because the total cost, including taxes and shipping, was lower than prices for that item domestically.

Shoppers will not spend more for sustainable products: Despite two-thirds of consumers admitting that they are trying to be more sustainable in their day-to-day lives, nearly 53 percent (52.9 percent) will not spend more for eco-friendly products. However, half (51 percent) of all consumers do say they consider the environmental impact of items when they are shopping, such as carbon emissions, dye water contamination and microplastics. Furthermore, 54 percent of shoppers also consider ethical production when shopping, such as safe working conditions and fairly paid workers.

Nearly one in three shoppers (32 percent) intends to spend less online in 2025: Of those shoppers planning to cut back, 58 percent cited saving money as the primary driver. Concern about the current economic climate was cited as the second highest reason for cutting back at 36 percent, with the high cost of essentials, such as food, ranked third (32 percent).

The U.S. study, “Impact of Tariffs on Purchasing Decisions,” includes data from a nationally representative sample of 1,008 adult consumers collected in April 2025. The Global Voices survey included 18,448 participants across 18 countries, fielded between Oct. 20 and Nov.1, 2024.

Editor’s note: This article originally appeared in our sister publication, Pet Age.

MAKING Scents

U.S., China Reach Framework Trade Agreement

The United States and China reached a framework agreement to implement the trade truce they first negotiated in Geneva back in May, following two days of talks in London last month. The deal now awaits final approval from President Donald Trump and President Xi Jinping, according to officials from both countries, as reported by South China Morning Post and CNN.

President Trump declared the agreement “done” in a Truth Social post on June 11, writing: “Our deal with China is done, subject to final approval with President Xi and me.” Trump also touted new tariff levels, stating, “We are getting a total of 55% tariffs, China is getting 10%. Relationship is excellent!”

Official numbers on exact tariff levels had not yet been released at time of press.

The tentative agreement follows a turbulent period in U.S.China relations, which had seen fresh mutual accusations of violating the 90-day trade truce set in Geneva on May 12. The Trump administration imposed new export controls on chip design software and announced plans to revoke visas for some Chinese students. In response, Beijing tightened export licensing rules for rare earth materials, which are vital to global manufacturing.

The London talks, led by U.S. Commerce Secretary Howard Lutnick, Treasury Secretary Scott Bessent and Trade Representative Jamieson Greer, were described as “professional, rational, in-depth and candid” by China’s Vice Commerce Minister and lead negotiator Li Chenggang. Chinese Vice-Premier He Lifeng headed Beijing’s delegation.

Officials on both sides told reporters that they agreed "in principle" on a framework to restore and extend the Geneva deal. Lutnick confirmed the deal includes lifting certain export restrictions on both sides, calling rare earths and magnets a “fundamental” part of the agreement. “You should expect those (U.S.) measures to come off, sort of as President Trump said: ‘In a balanced way',” Lutnick told reporters.

Although no joint statement was released immediately after the London talks, China’s state broadcaster CGTN reported that Beijing urged both countries to “honor their words with actions” and avoid further escalation. “China does not want to fight, but is not afraid to fight,” Vice-Premier He said.

SERENE

856-673-4117

sales@serenehouseusa.com www.serenehouseusa.com Atlanta

The renewed diplomatic progress comes as economic data shows inflation in the U.S. rose less than expected in May. According to the Bureau of Labor Statistics, consumer prices increased just 0.1 percent last month, with the annual inflation rate reaching 2.4 percent. The lower-than-expected figures may offer some breathing room for businesses and policymakers as they adapt to shifting tariff dynamics.

Editor’s note: The tariffs situation is constantly changing. At time of press, this article reflected current, accurate information. Always check giftsanddec.com for the most up-to-date information.

Faire's President Leaves Position, Joins Board of Directors

After six years leading Faire, the online wholesale marketplace has announced that its President Lauren Cooks Levitan will transition from her role to join the company’s board of directors next month.

Levitan has been a “driving force behind much of what Faire is today,” said the company in a release about the change. She joined as the company’s first chief financial officer in 2019 and was named as president in 2024. During her time as president, she played a “pivotal role” in scaling Faire into a global marketplace serving hundreds of thousands of independent retailers. Her transition to the board was effective on July 1.

“Our business is stronger than ever, and this transition comes at a natural time for me,” added Levitan. “I’m incredibly proud of what we’ve built and the team we’ve grown. With strong leaders in place across the organization, I’m excited to continue supporting Faire’s mission in a new capacity.”

During her time at Faire, Levitan led the marketplace through several major milestones, helping to build its finance and legal functions from the ground up, guiding multiple funding rounds

and helping expand Faire into nearly 20 new markets. Her leadership “enabled the company to serve a broader range of retailers across sizes and categories.”

Levitan brings years of retail and financial experience to the Faire board, along with a “depth of institutional knowledge.” She has served on public company boards since 2016, including as lead independent director for E.l.f. Beauty.

As she steps into this next chapter, Levitan will continue to support Faire’s growth while also co-founding a new business, where she will serve as CEO.

24_001365_Retail_BlueGlamGrp_HalfHoriz_US Mod: April 8, 2025 11:00 AM Print: 04/08/25 page 1 v2.5

Lauren Cooks Levitan

ToyFest Cancels 2026 Show, eyes Revamped Vision for 2027

ToyFest is taking a break. In a release sent out last month, the Western Toy and Hobby Representatives Association (WTHRA) Board of Directors announced the decision to not hold the 2026 show in order to “reassess how to best serve” the industry and make changes for 2027.

“WTHRA/ToyFest has shown the ability to pivot to stay relevant and beneficial for over six decades. I’m confident that WTHRA will again show its ability to host a meaningful and successful event in 2027.”

—

John Hansen, WTHRA chairman

“Given the current market conditions, and feedback we have received from customers, sales representatives and vendors alike, I think the board made a prudent decision to skip a year to reassess our show,” said John Hansen, WTHRA chairman.

“WTHRA/ToyFest has shown the ability to pivot to stay relevant and beneficial for over six decades. I’m confident that WTHRA will again show its ability to host a meaningful and successful event in 2027.”

In the release, WTHRA emphasized that the pause is “not a step away from serving retailers and manufacturers” and instead is recognition that some changes are needed to stay relevant to the current climate.

Retailers and manufacturers are invited to share ideas on how ToyFest would “best serve their needs” in the future. Ideas can be shared directly to a board member, officer or emailed directly to the office at info@toyfestUS.com.

Despite the pause on the show itself, the organization said it still plans to continue its Game Days scheduled for later this year: Aug. 25 in Portland, Ore., and Aug. 27 in Albany, Canada.

The WTHRA Board of Directors expects to share more information regarding the future of ToyFest in the coming months.

RETAIL

I discovered Gifty Kitty while searching for the best new gift shops in the Portland, Ore., area, and my jaw dropped as I entered the shop. I didn’t know where to look first; the colors, shapes, lights and fixtures all caught my attention. It is the most artistically inspired shop I’ve ever visited.

SEE MORE PAGE 42

“

“This visual commitment, combined with their core values of joy, equity, eco-consciousness, kindness, art and the support of local artists, creates an impactful retail space that is unlike any I’ve seen so far.”

RETAILER EXCELLENCE AWARDS

THANK YOU!

We celebrate our honorees, guests and sponsors for making this year's event so special. We certainly got it right when we named these awards after "excellence." Our industry has quite a bit of it.

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BOOSTING PROFITS to the Max

Optimizing sales is on every retailer’s action-item list. Here’s how experts say it can be done with success and how some stores are investing in their own strategies.

by Pamela Brill

Everyone knows that a retailer’s favorite color is black … but these days, store owners may likely be seeing red. Frustration over looming tariffs and rising rents — not to mention consumer confidence resting on shaky ground — continues to permeate the retail environment, making it difficult to maintain an optimistic outlook.

With the first half of 2025 securely in the rearview mirror, retailers are feeling the added pressure as they ramp up for fourth-quarter sales. It’s the ideal time to take a closer look at your existing business strategies and see how they measure up.

Upselling, Naturally

From the moment a customer walks into a gift store, there’s an immediate chance to assist them with their buying needs. Coupled by the fact that most people are unsure of what they want or how much they want to spend, this situation, if not handled properly, can be a missed opportunity. “If someone comes in and a salesperson merely lets them wander around, doesn’t ask good questions about what they are buying for, what they are trying to accomplish, then the customer has no choice to pick out the merchandise on their own,” said Bob Negen from Whizbang Training.

Instead, he believes that upselling and cross-selling can

happen organically, provided that a salesperson takes the initiative. Engaging with the customer and asking pointed questions can lead to higher-priced sales. To illustrate his point, Negen calls upon a consumer planning to entertain for the holidays who wants to outfit his home and impress his guests. “Now when a salesperson gets to that dominant desire, price becomes less of an issue,” he said. “It’s not just about the table setting … not about the decorations. It’s about all the little touches that will make the experience special.” According to Negen, salespeople that refer their customers to higher quality goods can, in turn, improve average ticket sales by 10 percent to 20 percent.

An alternative strategy, posed by Cathy Donovan Wagner of RetailMavens, focuses on increasing the number of items sold for each transaction. She recommends that retailers calculate this figure on a monthly basis and start by dividing the number of items sold by the number of completed sales. Next, take a close look at the same month last year, compare the two calculations and set a performance goal.

“Take those items that you’re never out of — your bread and butter that you always sell, no matter what — and put them around your cash register,” she posed. Then, coach all sales personnel to point out those products to customers. Asking customers if they have another occasion coming up for which

Cuddly plush toys from Douglas and Mary Meyer are prominently featured in an appropriately distressed vignette at Vintage Point in Fargo, N.D.

CTG and Kitchen Stuff Plus Launch First-Ever U.S. Showroom at AmericasMart Atlanta

CTG Brands Inc., celebrating 40 years of industry success, has officially opened its rst U.S. showroom at AmericasMart Atlanta.

This newly launched product showcase features thousands of carefully curated items across a wide range of categories, from everyday essentials to seasonal collections. In May 2025, CTG established a U.S. national sales team to serve its growing customer base and support market expansion.

At the July 2025 show, CTG has doubled its showroom footprint, presenting an even broader product portfolio through a strategic partnership with Kitchen Stuff Plus. This new partnership brings a comprehensive selection of kitchenware, pantry items, and home essentials to the U.S. market.

they’ll need a gift — a birthday or dinner party, for instance — generates the potential for additional revenue. “It’s not about pushing items on customers; it’s about providing better customer service,” she said.

Team input is another effective tool that encourages add-on sales. Wagner recalls placing a coffee mug on her counter and asking her associates what other items could be paired with it. When one imagined holding a warm coffee mug while wearing a new Barefoot Dreams robe, Wagner tried out this vision on a new customer, and it worked. “It’s great to get other team members’ ideas of what they would put together because it’s not always what you would,” she noted.

Taking a closer look at the numbers, Wagner believes that these little purchases can achieve big results. A store that generates $400,000 in annual sales, with an average of 12 transactions per day at $15 per item, benefits handsomely from one extra item: a 16-percent sales increase or $65,000 over one year.

True-Blue Clientele

Sales tools that have become ubiquitous in various retail channels from coffee shops to clothing boutiques, loyalty and rewards programs have become a permanent fixture. Negen considers them critical for increasing profits and affirms their connection with driving sales growth. “Loyalty, by definition, implies more transactions per customer because they’re coming back to you, and not going someplace else,” he said. Perhaps the most beneficial component of these programs is the receipt of customer contact information. “If you don’t have [their info], all you can do is hope that they come back in again, and hope is not a marketing strategy,” added Negen.

Frametech Studio & Gallery in San Angelo, Texas, mails out a 20-percent discount to its customer base four to six times a year. “We generate a great deal of business from this card,” said owner Linda Archer. Meanwhile, at The Bowerbird in Old Lyme, Conn., shoppers who bring a reusable bag earn a 10 percent discount. “Offering frequent discounts is a slippery slope and encourages customers to wait for a sale,” cautioned owner Chris Kitchings.

Live … From My Store!

Social media isn’t simply for watching videos of cute kittens. For specialty retailers, it can be useful device for reaching customers in a medium that is both timely and engaging. Popular options range from regular posts and product stills to video reels and live hosting. Wagner believes that QVC-style selling is ideal for speaking directly to target audiences in a relatable format. “It’s a proven method that really creates emotional connections with people,” she explained. “You’re able to create urgency and exclusivity … that you can’t do in a regular email or social media post.” By using this as a storytelling platform, retailers not only spell out product features, but the advantages and benefits as well. “You have to make it super easy for them to buy and give them a call to action,” she added. Asking customers to DM you or leaving a message in the comments section fuels their anticipation.

Those buyers who may be a bit camera-shy, or worry that they don’t have the necessary acting chops, need not fret. Being relatable to your customers is what’s most important. “You can make mistakes, and people don’t care,” noted Wagner. She recalled a client who, in the middle of recording, had to take care of a customer. Instead of hitting the pause button, the retailer incorporated the transaction into her real-time feed.

Negen seconds the impact that live social media has on retail clientele. “They see you, they know you … and if they enjoy your

Emily McCarthy in Savannah, Ga., is expanding its home and gift lines with new designs.

The Coastal Cupboard in Mount Pleasant, S.C., promotes gourmet food sales by offering food samples, tastings and demos.

presence, they are going to follow you, and every one of those shows is a great deposit into the emotional bank account,” he said, citing the concept developed by Stephen Covey, author of The 7 Habits of Highly Effective People.

The Coastal Cupboard in Mount Pleasant, S.C., makes reels featuring the store’s different departments and products, as well as cooking videos, cooking tips and recipes. But it’s the store’s holiday stories that are promoted most heavily. “Last year, we hosted a holiday open house and offered some fun food samples and drinks throughout the day, as customers enjoyed shopping,” said owner Brad Pitner. The event was teased in the Coastal Cupboard’s newsletter and then posted on Instagram stories with pictures and videos of the festivities.

Every Monday through Friday at 9 a.m., customers of Blooming Boutique in Lewis, Dela., tune into Mornings with Micha, a live event hosted by store owner Micha Seto. Her half-minute segments feature three to five models wearing women’s clothing, helping to promote sales for her online and brick-and-mortar stores. “We launched during COVID, and ... we’ve been going strong ever since,” said Seto. By noon, she typically has 1,000 views, which drives foot traffic into her store. “Keeping the shopping experience fun is what it’s all about."

To AI or Not to AI?

Choosing to employ ChatGPT and other AI software is somewhat of a nail biter; does it make sense to utilize a tech tool that can

potentially upend an established retailer’s credibility in the eyes of its customers? Negen cites the AI advantage to simplify content creation for a targeted audience. One of his retail customers needed help with a help wanted ad. “She ran it through ChatGPT and asked it to make the ad snappy, fun and appealing to 20- and 30-year-olds,” he said. “It made it super connectable.” Another one of his retail clients uses AI as a sounding board, providing him with easy-to-implement, weekly marketing ideas.

JT McKay, owner of Bluecashew Kitchen Homestead in Kingston, N.Y., uses AI to tweak subject lines in e-blasts and copy for social media. “It’s helpful to have my thoughts and ideas reinterpreted back to me using a different tone or words,” he said. Because McKay is intent on maintaining an authentic voice in his marketing, he is starting to experiment with BlazeAI, which “acts as a style guide to make on-brand design accessible to everyone.”

At Emily McCarthy, a women’s clothing, home and gift retailer in Savannah, Ga., incorporating AI into the store’s business model has boosted productivity. “It doesn’t replace the personal, creative side of what we do, but it’s been incredibly helpful in streamlining tasks, like data organization, that used to take up a lot of time,” said director of business and brand development Julia Barrett. While AI does not serve as a sales driver per se, she credits this tool for allowing the team to focus on enhancing their creative strategies and customer experience.

For those considering AI integration, Negen likens it to employing a college intern: a means of assistance but not designed to

Cooking demonstrations help to drive traffic at Bluecashew Kitchen Homestead in Kingston, N.Y.

Local goods are a huge draw at Vintage Point in Fargo, N.D., and are merchandised in a North Dakota-themed display.

handle all tasks. “Before you put anything out there into the world, you need to look at it and make sure that it indeed fits your standards,” he said.

Talkin’ Tech

Keeping tabs on which products are top performers, and which categories need to be re-stocked, is a vital part of a retailer’s daily routine. Investing in technology solutions helps buyers zero in on profit leaders and adjust their inventories accordingly. “The right tech isn’t about being flashy; it’s about being functional,” said Kalleigh Eisley-Tracy, content and community manager for Rooted in Retail, a weekly podcast during which guests discuss tricks of the trade, including top tech tools. Some of the more recently mentioned platforms driving sales growth include POS systems with CRM integration (like Shopify), email and SMS automation, and listing management platforms.

Retailers like The Coastal Cupboard are investing POS system upgrade to enhance performance. Pitner said his store’s current model has limited their ability to expand online. “We are actively researching updated systems that would allow for e-commerce integration, among other tools,” he noted.

Archer of Frametech Studio & Gallery credits her POS system as the store’s greatest asset, tracking the times of day customers come into shop, which vendors are her top sellers and when she needs to re-order products. Over at Vintage Point, a POS system installed last July helps Wallis pay close attention to key suppliers. “We order a lot from White Mountain Puzzles … and when they have a promo offering a special discount, I can order with more confidence on numbers and dollars being spent to take advantage of the discount,” she said. Vintage Point also sells a great deal of greeting cards, a sales trend that was not previously evident. “With that information, we have been developing and adding more card lines,” she added. “With more cards to offer, the sales of our greeting cards are on a steady increase.”

Retailers vowing to stay focused on the web side of their business can also benefit from seamless technology integration. McKay of Bluecashew Kitchen Homestead made the switch to Shopify a few years ago, calling it a “gamechanger. Having website maintenance built in with little attention needed from me has saved a ton of time and unexpected expenses,” he said.

On top of more strategic order writing and e-commerce assistance, technology is vital for customer communication. Wagner subscribes to the belief that, despite popular perception, sending more emails leads to greater sales growth. “Store owners make the mistake of thinking that they are their best customers…and they’re not,” she stated. “Store owners forget how much people love them and that people want information from them because they love their stores so much.”

Negen seconds the power of consistent, targeted emails. “One of my strongest recommendations is that every independent retailer should be sending one email every single week without fail,” he said.

Pop Go the Profits

Pop-up shops may be temporary set-ups, but their rewards can have long-lasting effect, adding heft to your store’s profit margins. Negen credits them for exposing retailers to new customers, but stresses retailers to maximize those opportunities. He advises stores to enhance the pop-up experience with gift certificates. “Pop-ups are a great way to increase your revenue through the sales of that [shop], but you’re being really shortsighted if you don’t use it as a way to get a customer, so

you can sell to them again and again and again,” he added. In-store events, another promising sales strategy, let specialty retailers show their merchandise in action. Shops that carry gourmet items lend themselves to tastings and other food-centric events, but the results of their agendas may vary. Vintage Point keeps things simple, offering food and tea samples on a daily basis. At Bluecashew Kitchen Homestead, cooking classes have been known to bolster traffic, but because of the changing landscape, the connections they foster have become the main takeaway. “Since COVID, our classes have gotten smaller so folks have more space and are comfortable, instructors have gotten more expensive and food costs are higher,” said McKay. “It’s a lot of work for little return, but keeps folks engaged and creates a forum for building meaningful personal relationships.”

Regardless of their strategies, all retailers are laser-focused on boosting their sales year-round. Whether it’s a calendar packed with events or a carefully curated sales floor bursting with new finds and classics alike, each store relies on its own formula for success. At Emily McCarthy, that means creating a corporate gifting program and expanding its home and gift lines with new designs. “Our goal is to make it easy for our customers to find thoughtful gifts and versatile pieces all in one place,” said Barrett.

The Coastal Cupboard keeps it simple and straightforward: having full shelves. “When customers walk in and see abundance, they buy with confidence,” said Pitner. “So we stay proactive with our staffing and purchasing to make sure we are well-stocked and ready to meet the demand, all season long.”

Customers learning to cook at Bluecashew Kitchen Homestead in Kingston, N.Y., foster meaningful relationships within their community.

Almost all of the wood fixtures at Gifty Kitty near Portland, Ore., are made from manzanita branches that co-owner Clody Cates collected. With them, Cates created cat tree fixtures, replicas of actual trees and branches, and the wood décor found on the walls and shelves. (Photos by Linda Cahan)

CAT LOVERS’ PARADISE

by Linda Cahan

I discovered Gifty Kitty while searching for the best new gift shops in the Portland, Ore., area and my jaw dropped as I entered the shop.

I didn’t know where to look first — the colors, shapes, lights and fixtures all caught my attention. It is the most artistically inspired shop I’ve ever visited. And that’s saying a lot — I’ve seen a lot of gift and decor stores during my 25 years writing for Gifts & Decorative Accessories. With two cats of my own, and a tendency to be a hard person to shop for, friends tend to gift me with cat-related items. They figure it’s a sure bet that I’ll love anything cat related because of my pets. Unfortunately, I’m not a fan of cat tchotchkes, but I always appreciate the thought, if not the actual gift.

Although cat owners in the U.S. are estimated at 49 million, Gifty Kitty is the first “cat only” gift shop I’ve visited, and it was featured in a Travel Oregon video. To save you a google search, dogs are the most popular pets and are owned by approximately 68 million households.

I was there on a Saturday, and the place was packed with people of all ages perusing the fantastical floor fixtures shaped like cat

trees and wandering through the forest that feels like it belongs on a different planet — in a good way. As I walked in, their entry mat caught my attention — it was a rectangular black mat cut out like an abstract cat head and body with two round eyes and a triangle nose. Co-owners Larry Lydon and Clody Cates began with a visual commitment, and it continues throughout the shop.

This visual commitment, combined with their core values of joy, equity, eco-consciousness, kindness, art and the support of local artists, creates an impactful retail space that is unlike any I’ve seen so far. Clody is the creative mastermind, artist and co-builder behind the visuals and marketing while Larry delivers the warm customer experience, operations and focusing on sourcing special products.

If you check out their “Our Purpose” page online at www. giftykitty.com, they explain how they work with local artists committing to higher commissions and eco-minded products and packaging. They also give money from sales to a local no-kill shelter every quarter. The last “purrpose” they list is “creating an immersive store experience that is free and accessible for all to enjoy.” They sure did!

Magical day or night, these paper globes combined with soft lights, flowers and manzanita branches create an intriguing, otherworldly atmosphere. While cat-centric gift items are eyelevel or below, an entire new world is created above.

Stepping on the cat – never ideal except in this case. A very fun walk-off mat that really sets the tone for patrons coming in.

The checkout counter redefines a typical case. Each section is hand built with curves and strong lighting that makes the merchandise inside look more like a window display than just “general stock.” The branch behind the desk is actually several pieces cut and applied to look as if it’s growing up from the ground and curving around the pipe.

Built from manzanita wood, this cat tree fixture is ideal for showing off small collections. Each shelf highlights a grouping of cat-themed stickers.

According to Feng Shui, corners are where energy gets trapped in a shop. By using curved shelves and an organically curvy corner table, this potentially negative space becomes a destination for shoppers. There are no hard angles or edges that create discomfort. Plus, all the art pieces are originals!

INDUSTRY INSIGHTS

Just being big is not necessarily the best strategy as we’ve recently learned in the business of retail. A rash of bankruptcies, nearbankruptcies and generally dismal performances from some of the country’s biggest retail chains has once again confirmed that size alone doesn’t guarantee success. SEE MORE PAGE 48

“ “The consumer still wants to buy these products, and if you’re now the store that carries them, that puts you in a great position.”

Small Box Stores should Pay Attention to Big Box Problems

Just being big is not necessarily the best strategy as we’ve recently learned in the business of retail. A rash of bankruptcies, near-bankruptcies and generally dismal performances from some of the country’s biggest retail chains has once again confirmed that size alone doesn’t guarantee success.

And while smaller retailers have not been immune to the vagaries of the retail business and have had their fair share of failures, the fact is that independent retailers may be in one of the best strategic positions for their businesses in a very long time.

Which is why when you look down the the road, the highway or the halls of a mall and see that empty space where a Big Boxer used to be you need to better understand what that means for you as an indy retailer. Whether it was a Joanne’s, a Party City, a Big Lots, Rite-Aid or any of the other big chains that have gone away either completely or in part, the opportunities are there for your store.

Maybe opportunity lies in a category you downplayed or stayed away from completely because the big bad national chain took all the oxygen in that space. If Joanne’s was a category killer in fabrics and crafts, can your store pick up some of the slack and expand your offerings in the area? Yes, ongoing stores like Michaels and Hobby Lobby are moving into the Joanne’s void, but you can probably move faster and more strategically for what your local customer base is looking for.

Same goes for the party and holiday celebration sector that was the bread and butter of Party City. Again, some big retailers

are moving into that classification, but if you’ve kept your offerings in party goods to a minimum, you might want to look again to see if you have an opportunity to do some more business.

When it comes to Big Lots or Rite-Aid, the pick-up areas might be harder to pin down. You’re not going to start selling big furniture or set up a pharmacy, but there may be individual product categories you could build out a bit.

One more retailer is heavily rumored to be on its way out as it just filed Chapter 11 bankruptcy: At Home. It’s a home goods killer with huge assortments. Much of it was private label, but in categories such as decorative pillows, rugs and outdoor décor, the possibility exists for huge voids in the marketplace that your store could help fill. You’ll have to see how it plays out, but chances are there’s going to be something there for you to take advantage of.

Then there’s specific brands. Back when Bed Bath & Beyond was in its glory, they dominated so many products that you were smart to stay away from. Hopefully when their stores went belly up you took another look at brands they had carried to see if they were now a good fit for you. Same for the brands carried by this latest wave of retail crashes. The consumer still wants to buy these products, and if you’re now the store that carries them, that puts you in a great position.

You might not have ever thought you competed against these giant Big Boxers, but retail is ultimately a zero-sum game and every store competes against every other store. It’s an old cliché, but it fits: Their loss is your gain.

Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.

When Toyland Becomes Candyland

Move over, Monopoly. Step aside, Stomp Rocket. Toy stores are carving out shelf space to merchandise candy and other sugary treats, and it’s proving to be a satisfying venture. Stocking tariff-proof sweets lets retailers diversify their inventory, while still appealing to consumers’ playful side. Here’s how some shops have created a recipe for success.

How Sweet It is

On the shelves at Harper & Skyler’s Toys and Sweets in Charlotte, N.C., fidgets and slime are sold along with sour rings in peach, strawberry and other mouth-watering flavors. “Toys are still about 70 percent of our inventory, but each year that [number] has slowly been declining,” said owner Dan Weiss. More than 30 types of loose bulk candy are on the sales floor, as is packaged candy such as Big League Chew and other beloved classic brands. Weiss counts kids as his core candy customers, but when a treat starts trending on TikTok or Instagram, that’s when the adults appear. “We are restocking hundreds of Dubai chocolate bars a week,” he said of the viral social media sensation. “We [also] receive 500 to 600 pounds of Swedish candy at a time when we restock orders.”

Candy is king at T.W. Bonkers Toy & Candy Emporium in Placerville, Calif., where self-proclaimed Head Bonker Tony Windle devotes 65 percent to sweets. After starting out in a 900-squarefoot shop, he moved two years later to a 4,000-square-foot Main Street building and expanded into candy and ice cream. “We have an equal mix of adults and kids buying candy,” Windle said. To appeal to his diverse customer base, T.W. Bonkers carries locally crafted artisan chocolates, nostalgic brands and TikTok-famous candies, with Amos Peelerz as the current top seller. If tariffs persist, Windle will have to re-think his toy/candy breakdown. “I will adjust to buy items that aren’t taxed too high, but that’s nearly impossible as most of the TikTok trendy toys … and evergreen brands are made in China.”

Big kids love candy just as much as little ones do at The Smiley Barn in Delafield, Wisc. “Adults gravitate towards our fine chocolates, but they also buy retro candy,” said owner Maria Luther, whose store is frequented by locals and tourists alike. Popular picks that fuel a walk down memory lane include Pop Rocks, Zotz, Cow Tales and Laffy Taffy Ropes.

While candy accounts for a modest 15 percent of her inventory (the lion’s share is reserved for toys), sweets have remained a big draw since the shop opened seven years ago. Luther pays attention to what’s trending online, even if it doesn’t always translate to order-writing. “Large distributors can take a while to add new items to their offerings, so it’s hard to get in front of trends as

quickly as I’d like,” she said. Timely shipments are a tremendous factor when selling toys and candy at Sweets and Geeks. The Medina, Ohio-based specialty retailer, which will soon open its fourth outpost, has adopted the speed-to-shelf philosophy when adding new candy to its ever-evolving inventory. “Candy, especially freeze-dried and novelty items, has become a much larger part of our business in recent years, as we’ve seen the opportunity to offer something both fun and unique,” said co-owner Brad Hoisington, who stocks imports from Japan and Mexico, alongside freeze-dried Skittles Pop’d.

Customers’ candy preferences vary by demographic, with kids opting for sour and colorful picks and adults coveting candy cigarettes, Bit-O-Honey and Necco Wafers. Staying flexible when tweaking his 50/50 inventory divide, Hoisington merchandises candy not only as impulse buys, but for custom gift baskets during the holidays. “We already view candy as a fast-growing, high-margin category with less regulatory volatility than toys,” said Hoisington.

Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.

The Candy Corner section of The Smiley Barn in Delafield, Wis., is brimming with nostalgic treats.

Q & A

EXCELLING IN THE UNIVERSE OF SOCIAL MEDIA

Dr. Brent Ridge of Beekman 1802 shares advice for how to best create your store’s personal brand across social media.

Q: You and Josh are very “present” online. How do you find the time to get it all done? And as an owner of a small retail business, where should I focus?

A: It’s actually a huge compliment to hear that you think we are very “present,” because like all business owners we feel like we aren’t present enough.

Interestingly, when we started Beekman 1802 16 years ago, we wanted to be as invisible as possible. I had most recently been developing a new division of Martha Stewart Living Omnimedia, devoted to all things healthy living, and I saw the challenges that come when a brand of that size and scale is reliant on only one person.

“The Fabulous Beekman Boys” docuseries that was created by Discovery about our life on the farm, our stint on “The Amazing Race” and the thousands of hours we have spent on QVC and HSN thwarted our goal of anonymity. In retrospect, it gave us an understanding of the power of personal branding, something Martha knew all along and still excels at to this day!

A recent national research study revealed that 58 percent of Americans say that they are willing to pay more to receive goods and services from someone who has an established personal brand.

Why? Because it all comes down to trust. It’s plain old G.O.A.T. wisdom that people like to do business with people they trust. Don’t you? Seventy-four percent of Americans say they are more likely to trust someone who has an established personal brand.

I think this is especially important when you have a retail shop in a community, because you really need to make your presence felt, not just your storefront. Visibility builds familiarity and familiarity builds trust. If you have an online shop, your visibility is even more important. People are becoming ever more wary of buying from small websites and your face and your persona will help alleviate some of their fears.

With the emergence of AI, it will ultimately be your unique human perspective that differentiates you and gives you a competitive advantage.

Two shop owners that I think do a great job at this are: @paradisecleanbeauty in Tennessee is great about giving just brief glimpses into her life, her struggles as a shop owner as well as talking about the products that she carries. Meanwhile, @presleypierce_ in Kansas stays very focused on the new product coming into the shop and his enthusiasm for what he carries, along withhis tips on how to incorporate the items into viewer’s home, are both informative and entertaining.

Check them out. Both clearly demonstrate that you don’t need to spend money or have special equipment to create content that people want to watch.

I think many people are hesitant to get on social media because they think they look or sound awkward or think that they have nothing to say. The fi rst thing you need to know is that even the biggest social media stars think they themselves look and sound awkward. Even those of us who have been “personal branding” for almost 16 years now (way before the term personal branding actually existed) still feel awkward and self-critical. You should go into the process understanding that

this is just part of it. You will probably feel this way forever, too.

The second thing you need to know is that everyone has something to say, and social media trends show that there are plenty of people out there listening.

Lastly, just know that not everyone is going to like your personal brand. But don’t take it personally; you will receive negative comments or receive negative emails through your contact page. When this happens, first make sure that there’s not a grain of truth or something to learn from the comment. Then, if you don’t like the comment, just delete it and forget it. You have complete power!

At Beekman1802, we actually have three separate accounts: @joshandbrent is our personal account that gives a look into our lives; our retail shop account, @beekman1802kindnesshop, is managed by our retail team; and our brand page, @beekman1802, is managed by a dedicated social media team. We cross-pollinate and share content among the accounts when appropriate.

You don’t have to separate your personal brand from that of your business, but over the years we’ve found that there’s such

a wealth of things to post about and that people are interested in, that keeping things categorized lets customers find exactly what they want from us.

Words of Wisdom

If you are new to the idea of personal branding, the benefit of starting now is that people are craving authenticity. Gone are the days when social media craved perfect layouts and curated feeds. People want to see the real thing: the warts, the word stumbles and the ‘what the heck’ moments that are part of your life as a business owner. Even if you look at Martha’s social media — once known as the queen of perfection — there’s nothing “perfect” about what she posts.

I’m pretty sure that you are good at running your business and living your life, and you are going to be good at showing others how you do it too. Speaking of personal branding … if you are traveling to Atlanta or Las Vegas in July, check the show schedules for our meet and greets and book giveaways. If you come up to us and tell us you are “working on my personal brand” we’ll take the time to do a short video with you to post on your social media!

Dr. Brent Ridge is the co-founder of Beekman 1802, the award-winning skin health brand based on two key ingredients: goat milk and kindness. With his partner, Josh Kilmer-Purcell, he is the author of five books, including the latest, "G.O.A.T. Wisdom," which talks about their business journey building Beekman 1802. The book is available wherever you buy your books, online or in-store.

Managers Can Make or Break Productivity

When you manage people, you don’t just oversee productivity; you hold careers, livelihoods and psychological well-being in your hands. The data doesn’t lie, and neither do the millions who’ve weighed in on what constitutes leadership worth following.

Fact: 69 percent of U.S. workers would rather clean toilets at a bus station than report to a bad boss. I made up the toilet part, but the LinkedIn Workforce Confidence Survey doesn’t sugarcoat the truth — over two-thirds of employees have their resignation letter mentally drafted and ready to go when reporting to a manager who is terrible.

Let’s acknowledge what we’ve all experienced: someone in your career trajectory either accelerated your growth or made you question your career choices. There is no middle ground.

The Manager Multiplier Effect

When Gallup analyzed retention patterns over two years, they found something all of us could have predicted but still escapes too many corners of corporate America: employees who receive high-quality recognition are 45 percent less likely to quit within two years.

Translation: Good managers are retention machines. Bad managers are talent repellent.

To get it right, remember that recognition must be:

• Specific (not “good job” but “your analysis of the market segment revealed an opportunity we’d overlooked”)

• Timely (not during the annual review but immediate)

• Authentic (not corporate speak but human language)

• Individualized (tailored to what actually motivates each unique human)

The Green Flag Goes Viral

In November, a young professional named Simi posted her resignation video call that pulled in nearly 5 million views. Why? Because her manager responded with “Congratulations — I’m thrilled for your next chapter” instead of guilt, manipulation or passive-aggression.

The internet collectively lost its mind because managerial excellence has become increasingly rare. Being a human who genuinely cares about your team’s growth shouldn’t break the algorithm.

This manager understood something profound: every interaction is a branding moment. In the talent marketplace, your reaction at departures is just as important as your celebration of arrivals.

The Economics of Empathy

When we measure managerial impact, we typically focus on spreadsheets, OKRs and deliverables. But the true ROI of management is hidden in what doesn’t happen: the resignation letter unwritten, the emotional labor saved, the recruitment costs avoided.

Great managers don’t just cultivate productivity — they create gravitational pull that keeps talent in orbit.

Ask yourself: What’s the cost of replacing a single high performer? 200 percent of their salary? 300 percent? Now multiply that by the 69 percent of your workforce that’s mentally refreshing their LinkedIn profile while nodding through your team meeting.

The true measure of your success isn’t found in quarterly results but in the trajectory of careers you’ve influenced. Twenty years from now, no one will remember that PowerPoint deck you obsessed over, but they’ll never forget how you made them feel when they failed, succeeded or needed support.

Management isn’t about being liked. It’s about creating environments where humans can do their best work while becoming their best selves.

Editor’s note: This column previously appeared in the June 2025 issue.

Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. It has helped more than 10,000 companies understand and improve their workplace using data-driven strategies. Email Zepeda at jzepeda@bestcompaniesgroup.com.

ON THE ROAD WITH Marianne Welch

Marianne Welch, with Sales Producers Inc., shares how she went from the retail shop floor to a trusted sales rep and showroom star.

by Angela Schmook

If there’s one thing Marianne Welch knows, it’s both sides of the counter.

Before she hit the road as a sales representative, Welch spent 18 years running her own gift shop, as well as serving as a buyer for a regional variety chain and a hospital gift shop. When she says she understands what retailers need, she means it, because she’s been one. Today, Welch brings her seasoned retail expertise to her territory in Southern Idaho and Utah as part of the Sales Producers Inc. team, where she has become a trusted partner for her retail buyers.

“It just felt like a natural career move,” Welch said. “I had firsthand experience with what makes a great sales rep from a buyer’s point of view. Now, I try every day to be that kind of rep I appreciated and valued when I was a store owner and buyer.”

Since assuming the role of sales representative in 2016, Welch has witnessed a significant shift in the job. The rise of online ordering and digital platforms has meant reps have to work harder and smarter to prove their value.

“Buyers have more options than ever when it comes to placing orders,” she said. “Our job now is to show them why a good sales rep relationship still matters. That means showing up more, helping with inventory, supporting in-store events, asking the right questions about their business and hurdles, and honestly, being their biggest cheerleader.”

For Welch, that includes staying engaged with her retailers’ social media. A quick daily scroll, a few likes and comments, and suddenly, she’s not just a rep; they see her as a partner who’s invested in their success. “It only takes 10 to 15 minutes, but it helps keep those relationships strong, and I’ve seen it translate into orders.”

She’s also leaning into tech in other ways. While she admits she’s just starting to explore AI tools like ChatGPT, she’s already seeing the benefits: smarter routing, prospecting help and quicker access to information. “One of my teammates encouraged me to try a free app called Gemini, and I’m stepping out of my comfort zone to give it a go. It’s a small step, but that’s how we grow, right?”

Speaking of growth, Welch credits much of her success to Sales Producers’ founder and president, Bonnie Glushon. “Bonnie is the kind of leader who shows up with strength, compassion, and insight,” Welch said. “She inspires all of us to be better, not just in sales, but in how we show up for our customers and vendors. One of the most powerful lessons she’s taught me is the importance of bringing a positive attitude to every interaction.”

Weekly team calls with her agency have also become a cornerstone of Welch’s success. What began during the COVID-19 pandemic has evolved into a valuable ritual — a way to stay informed, share road intel and reduce email overload. “I look forward to those calls every week,” she said. “It’s where we trade insights and talk about what’s happening out there.”

What truly sets Welch apart is her unique blend of retail empathy and sales savvy. She’s not in it for the quick win — she’s in it to help stores grow, thrive and feel supported every step of the way. Whether she’s suggesting a new line, mapping out seasonal buys or just checking in with a smile, Welch leads with warmth and purpose.

“When you’ve been on the buying side, you never forget how hard that job is,” she said. “I want to make things easier for my customers — and help them feel like someone’s in their corner.”

Made in Virginia

At Wind River®, our chimes are made in Virginia and inspired by the shores, mountains and valleys of the place we call home. From top to bottom, tubes to strikers—every Wind River® chime is made almost entirely from American-sourced materials.

Atlanta Market

July 15-21, 2025

Building 2, 9th Floor, Suite 9410

4 QUESTIONS WITH Scott Eckman

The new president of Andmore discusses the importance of a good market strategy and what to expect in the industry during these turbulent economic times.

Q: As the recently named president of Andmore you bring previous experience with the organization and the industries it serves to the post. How does that previous experience inform the approach you take to serving the company and the various industries you work with in this new role?

A: Having spent over a decade with Andmore and two years on the exhibitor side at Loloi, I’ve seen firsthand what success looks like from both perspectives. Loloi is a company that understands how to show up at market — investing in product, presentation and relationships — and so it reinforced for me how much impact a well-executed market strategy can have. At the same time, my years at Andmore gave me a deep understanding of how thoughtfully these markets are built to support that kind of success.

That dual perspective shapes how I lead today. I’m passionate about this industry, and I believe that markets work best when we create the right conditions for brands to thrive.

Q: At a time of uncertainty, with tariffs, inflation and soft consumer demand, what role can markets and tradeshows play in helping the industry move forward productively?

A: In times like these, staying connected matters more than ever. As our industry faces new pressures, our markets continue to serve as a vital space for collaboration and sustained momentum.

At Andmore, we’re committed to listening and evolving in order to better serve our customers. Regardless of brand size, our role is to create opportunities for meaningful and effective connection, ultimately offering an industry stronghold in a changing landscape.

Q: E-commerce and digital marketing have changed the ways that companies engage with and serve consumers. How does that change the environment for markets and tradeshows and the way that they serve their trade constituents?

A: What’s exciting to me is how digital has expanded the ways we can support our customers. We’re not only showing up for them when they walk through the doors, we’re building relationships long before and after. Social, email, digital campaigns are all tools we’re using to help buyers discover what’s happening and help exhibitors get in front of the right audience earlier.

Increasingly, digital tools are giving us real-time and predictive visibility into how markets are tracking. ... Markets are still all about in-person connection, but digital is helping us bring more value to that moment.

Q: How would you describe your outlook for the gift industry for the remainder of 2025 and heading into 2026?

Wind River®

800-345-2530

windriverchimes.com service@windriverchimes.com

A: My outlook is simple: Bet on the U.S. consumer and bet on your company. Invest to win and trust in the future. Whether the market grows 5 percent or dips 2 percent, there’s real opportunity if you lead with a positive, focused strategy.

The current climate can feel disorienting, but business fundamentals and consumer resilience are still strong. A company can grow in a down market by outperforming peers; however, it can also lose ground in the upmarket by falling behind. If you’re counting only on the broader market to fuel growth, you’re likely already losing ground to your more aggressive competitors and peers.

Harmony and Inner Peace

Attract mindful shoppers with Wind River’s meditation chimes—tuned to inspire calm, focus, and inner peace. Handcrafted in the USA, Wind River® chimes elevate your wellness and gift assortments with lasting value. Create sensory moments in-store that invite customers to pause, listen, and connect. Offer a gift that truly resonates— indoors or out. Bring harmony to your shelves and purpose to every purchase with Wind River’s meditation chimes.

Atlanta Market July 15-21, 2025

Building 2, 9th Floor, Suite 9410

56% of consumers agree CHOCOLATE AND CANDY are still affordable treats despite slightly higher prices.

Source: National Confectioners’ Association, State of Treating 2025 Report

BY THE NUMBERS GOURMET

Something is happening in the world of gourmet — some even call it a “global phenomenon.” Snacking is taking over. But snacking comes with a lot of layers; healthy snacks, sweet snacks, “junky” snacks all hold solid parts of the market. Overall, purchases related to snacking account for 20 percent of all foo d and beverage sales, according to Circana’s “Snack Unwrap: The Insatiable Craving for Growth in the Global Snackscape” report. The U.S. is leading the charge in the transition to healthier snacks, according to the report, but consumers’ snack choices are often heavily infl uenced by “who you are, where you are, who you are with and the time of d ay.”

Time of day U.S. consumers expect to indulge in snacks

Source: Circana, U.S. 2025 Snacking Survey

Gourmet

49% of U.S. consumers are likely to eat 3 OR MORE snacks per day.

Source: Circana, U.S. 2025 Snacking Survey

Dollars By Region 2024 vs. 2025

How do non-top 100 retailer regional receivables in the U.S. compare year over year: May

GAIN AR Statistics show May 2025 overall receivables of non-top 100 retailers are up 1.9 percent compared to receivables of non-top 100 retailers in May 2024. This positive signal, however, is not supported with May 2025 current receivables of non-top 100 retailers, which are down 3.8 percent from May 2024. Additionally, the May 2025 receivables of top 100 retailers, are down 14.1 percent compared to last year and the May 2025 current receivables of top 100 retailers are down 21.3 percent from the same period last year. The average days delinquent in May 2025 have increased almost three days from last May, indicating the growth in receivables could potentially be driven by slow payment. This chart is created from data provided by the Gift Associates Interchange Network (GAIN).

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GET TECHNICAL

In today’s visually driven retail landscape, high-quality photos are no longer optional; they’re essential. Whether you’re promoting a new product display, sharing behind-the-scenes stories or updating your website, compelling imagery helps drive engagement and, ultimately, sales. Fortunately, you don’t need a professional camera to capture scroll-stopping images.

SEE MORE PAGE 64

““Smartphone photography isn’t about having the latest device; it’s about learning to see like a photographer.”

5 Smartphone Photography Tips to Help Elevate Your Brand

In today’s visually driven retail landscape, high-quality photos are no longer optional; they’re essential. Whether you’re promoting a new product display, sharing behind-the-scenes stories or updating your website, compelling imagery helps drive engagement and, ultimately, sales. Fortunately, you don’t need a professional camera to capture scroll-stopping images. With the right techniques, your smartphone is a powerful tool to showcase your store in the best light.

Here are five practical tips to help you create standout photos for your brand using just your smartphone:

Think Like a Pro — Use Manual Settings

Modern smartphones are equipped with advanced camera features that often go underutilized. Before you hit the shutter button, take a moment to manually set your exposure and focus.

On iPhones, tap the screen to choose the focus point, then adjust the brightness by sliding your finger up or down. Locking the exposure and focus (AF/AE lock) helps ensure your images stay sharp and well-lit, even in tricky lighting situations.

For Android users, tap your finger on the screen where you want to lock focus and slide your finger left or right to control the brightness of the image.

When it comes to photographing individual products, getting too close can lead to unwanted distortion, especially around the edges. Instead of standing right up close to your subject, step back and use your telephoto lens (such as 2x or 3x) to get a tighter, more natural-looking shot. This approach keeps proportions accurate and results in a more polished, professional image.

Keep Backgrounds Clean

Before pressing the shutter, scan the background. Are there distracting elements like signs, cords or clutter? A clean backdrop keeps the focus on your products.

Take advantage of your phone’s Portrait Mode for a professional looking background blur, especially useful when photographing vignettes or detailed displays.

A quick view of your camera screen can help you find the best angle and avoid visual distractions.

Pay Attention to Angles and Lines

One of the fastest ways to elevate your images is by getting your lines straight. Shooting from too high or too low of an angle can

distort your products and make displays look awkward.

Unless you are going for a specific look-such as a flat lay, the best practice is to photograph items at eye level: This creates a more natural, professional appearance.

Most smartphones have a photo grid to help make sure your alignment is straight. You can turn on your camera grid via your camera settings. Simply go to settings-camera-grid. Use the grid to line up edges and ensure everything is aligned correctly.

Master Natural Light

Lighting can make or break a photo. Natural light is your best friend; aim to shoot when the light is soft and even. Harsh sunlight streaming through windows can create overexposed areas, while overhead store lighting often casts unflattering shadows or hotspots. If you can, schedule your photo sessions for when the lighting is bright but even.

Avoid photographing directly into light sources and turn off distracting in-store lighting if it causes glare or color shifts. Control your exposure manually if needed instead of adding artificial light when the image seems too dark.

Polish Your Images with Editing Apps

Even the best photos benefit from a little post-processing. Free apps like Snapseed allow you to adjust brightness, contrast, saturation and correct perspective distortions with precision.

Many new smartphones now come with a built-in eraser tool. This tool is helpful for removing unwanted elements in the photo such as stray cords, price tags and other distracting elements.

For older phone models without the built-in eraser, TouchRetouch is a low-cost app that does what the built-in eraser does. It easily removes distractions and other unwanted details from your photos.

A little editing goes a long way; just be careful not to overdo it. Your goal is to enhance, not mislead.

Final Thoughts

Smartphone photography isn’t about having the latest device; it’s about learning to see like a photographer and taking intentional, well-lit and thoughtfully composed images. With these practical tips, you can create photos that not only capture your products but also tell your brand story in a compelling way.

Linda Holt is a former professional photographer turned award-winning interior designer who helps fellow industry professionals get better photos using their smartphone while saving money, capturing magazine-worthy images and keeping full copyright control. Holt is also speaker, podcast guest and teaches smartphone photography workshops throughout the country, including at High Point Market, Atlanta Market, Dallas Market and the Design Influencer Conference.

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With Gifts & Decorative Accessories Online

We’re constantly updating our digital content with new ways to keep retailers up to date on the latest industry news, retail tips and awesome products.

AND THE WINNERS ARE …

The GDA team honored our Retailer Excellence Awards finalists in Dallas last month and finally crowned the winners in each category! Check out our website for a recap of the retail winners, along with Sales Rep of the Year winners and Manufacturer of the Year. View our photo gallery for an inside look at the night’s celebrations! giftsanddec.com

MARKET SEASON IS UNDERWAY! Summer markets are in full swing! Keep an eye on our Instagram story to see our live coverage of events, our favorite finds from markets and more.

@gifts_and_dec

“Keep the conversation between retailers and manufacturers going. … Retailers will be seeking out new products as they recalibrate their merchandise mix. There are opportunities even in uncertain times.”

— Dallas Market Center on their tariffs and trade panel

Gifts & Decorative Accessories Magazine

MORE MARKET MADNESS

Prefer Facebook over Instagram, but still want to keep up with our coverage of markets? No need to fear — we post live at market updates to our Facebook stories, too!

@giftsanddecmag

Our Friend Group

See a few of the top social posts in our network.

There’s nothing like a good summer market season! It’s a great way to show some behind-the-scenes action to your customers on social media and help give them an idea of what goes into your inventory selections. Whether you were in Dallas last month or are traveling to Atlanta or Las Vegas this month, the opportunities for content are endless.

As more markets continue across the country, pull some inspiration from these retailers and wholesale agencies on how you can best share your travels with your followers!

TRENDING GIFTS

CANDLES | BATH & BODY | FASHION | HOME | HOLIDAY | GOURMET | GIFTABLES | STATIONERY | KIDS

Consumers are yearning for nostalgia in many different aspects of life. The holidays — especially Christmas — are prime examples.

It’s no secret that nostalgic designs are in high demand during the holiday shopping season. In fact, at least 50 percent of consumers across generations plan to purchase traditional/nostalgic Christmas décor this year, according to the 2025 Gift Book Consumer Survey.

When it comes to options for holiday inventory, Peking Handicraft offers plenty of nostalgia, along with several other popular themes. Founded in 1977, Peking Handicraft has nearly 50 years in the home textiles industry.

The second-generation family-owned company strives to operate with sustainability in mind. The unique designs are elevated even more by the dedication to socially responsible practices, from

energy efficiency to resource conservation.

Their holiday collection is no different. Crafted with the signature style that consumers adore, these mini stockings bring the traditional colors and motifs to the level of modern trends. Featuring reindeer, Christmas trees and Santa Claus, the 6-inch-by-4.25-inch stockings are designed with an embroidered needlepoint style and topped off with a cotton velvet rope loop for easy hanging.

In addition to the classic style mini stockings, Peking Handicraft also has mini stockings for consumers who prefer a more pastel palette. While the pink-based mini stockings also offer a classic Santa face, others are adorned with nutcrackers and gingerbread houses for a more whimsical feel.

Embroidered Mini Stockings. Peking Handicraft. pkhc.com

Stockings measure 6-in by 4.25-in

CHRISTMAS CLASSICS

by Amanda Erd

Rope detail made from soft cotton velvet

A DASH OF Holiday Spirit

The holiday season is a fun time of year, but it can also bring stress for retailers who are trying to predict what their customers will want. From classic colors to simplistic scenes, here’s what is trending in holiday this year.

by Amanda Erd

The holiday season is one of the most lucrative times of the year for independent retailers. Between gifts for others and décor for themselves, consumers are constantly making purchases.

In fact, Christmas is overwhelmingly the top holiday consumers of all ages plan to purchase for this year, according to the 2025 Gift Book Consumer Survey, with 85 percent of Gen Z, 77 percent of Millennials and 75 percent of both Gen X and Baby Boomers expecting to buy holiday décor.

But the recent tariffs may put a damper on the availability of fresh products.

Nearly three fourths of retailers (74 percent) identified holiday décor as one of the categories most affected by the tariffs, according to an exclusive survey by Gifts & Decorative Accessories and Strategic Insights that polled nearly 200 gift industry retailers. One retailer even went as far as to say the Christmas/holiday sector would be “collateral damage.”

“Not everyone, but a lot of retailers hit pause on buying when the new China tariffs went to 145 percent,” said Dan Loughman, president and CEO of Roman. “Now that they are back down to 30 percent, which is still really high compared to normal, we are seeing orders pick back up.”

And while the seemingly ever-changing tariffs continue to weigh on retailers and their bottom lines, they also play a part in trying to establish consumer trends.

“It’s hard to tell what is a slowing trend vs. what’s negatively

affected by tariffs,” Loughman said.

As we enter the final push for ordering holiday inventory, consider how consumers are changing their buying habits and possibly scaling back as you stock for these popular trends.

Nothing Beats a Classic

There’s something special about products that can feed into holiday memories and bring up feelings within a consumer.

According to the 2025 Gift Book Consumer Survey, at least half of every generation has an interest in the traditional, nostalgic holiday aesthetic.

“Vintage and retro-themed decorations are making a comeback, with consumers gravitating towards items that evoke memories of past holidays,” Neal Applefeld, president and CEO of Old World Christmas, said.

Younger consumers, especially Gen Z, are taking this trend to heart. In fact, 60 percent of Gen Z say they plan to purchase nostalgic-themed décor this year, something Applefeld ties to their desire to “revisit the decorations of their childhoods.”

There are a lot of motifs that lend themselves to the traditional Christmas vibe. Nutcrackers, vintage Santas and classic reindeer are all gaining steam, according to Rachael Stanfill, director of product strategy at Transpac Brands. Bows are also coming back into play.

“Bows are trending across all product formats, adding a

LED Deer & Trees in Greenhouse. Melrose International. melroseintl.com

PRODUCTS DESIGNS

classic touch,” Stanfill said. “In our Traditions collection, we’ve introduced a festive tabletop line featuring painterly bow designs adorning Christmas trees. This charming bow motif extends across a variety of products, including wall décor, stockings, figurines and more.”

Applefeld agrees with the benefit of bows, noting that larger ones can pack a punch. “Consumers are embracing vibrant colors, oversized bows and playful figurines, creating a festive atmosphere [that’s] … reminiscent of the ’80s and ’90s.”

The Joy Jubilee collection from Old World Christmas really embraces the feel of the nostalgic aesthetic. Featuring bold patterns, ’80s-inspired glamour and jewel-toned hues, the collection showcases “the vibrant energy that celebrates joyful abundance and vibrant nostalgia,” said Applefeld.

According to a Messe Frankfurt release describing the trends from Christmasworld 2025, the “real” style trend is one that lends itself to a more nostalgic theme. “The colors of this style evoke associations with longevity and authenticity,” the release said.

The “real” trend also focuses on connecting to more nature tones without losing the sense of nostalgia. “Alongside festive green, the symbol of growth and hope, the nuances of fine woods and a soft, less intense beige create a connection to nature,” Messe Frankfurt said.

Melrose International is taking a more Christmasworld approach to the traditional/nostalgic style by combining natural elements with traditional flair.

“One thing we love doing at Melrose is weaving in subtle surprises — mixing in woodland elements or unexpected scale within otherwise traditional settings,” said Janet Blair, marketing manager for Melrose International. “This year, you’ll see some oversized lighting pieces and nostalgic accents that nod to vintage charm but feel totally current. They’re fun without being fussy.”

Simply Timeless

Not all consumers are looking to travel back to decades past with their holiday décor choices. Some are instead opting for a calmer,

Lighted Stacking Ornaments. Roman. roman.com

Suppor¥ing Ar¥isans and

Anju

Handcraſted Jewelry, Bags and Accessories

LED Globes, Set of 3. Melrose International. melroseintl.com

less vibrant approach that still feels just as festive.

“We’re seeing a continued focus on warmth and intentional styling,” Blair said. “Customers are gravitating toward layered lighting, cozy neutrals and natural textures. Instead of over-thetop themes, it’s more about building an inviting atmosphere that feels personal and timeless.”

Within that atmosphere are products with sculptural shapes, soft metallics and frosted finishes, Blair said. “Everything is designed to layer well, work in multiples and feel fresh even after the season.”

A small group of consumers are looking for just that: a more muted palette with the ability to be transitional from just holiday to seasonal. Millennials are most intrigued with this style, according to the 2025 Gift Book Consumer Survey, with 14 percent planning to purchase it this year. Gen Z and Gen X aren’t

MDF Hand Painted Holiday Tree Block. Transpac. transpacbrands.com

Wood Glitz Nutcracker Figurine Assortment. Transpac. transpacbrands.com

far behind, though, at 13 percent each.

Transpac Brands has embraced the desire for more simplistic pieces, with Stanfill pointing out a “noticeable shift toward simpler, more elegant holiday décor.”

“Bold novelty pieces and glitter-heavy designs that once dominated are being used more selectively.”

“Our Simple Celebrations collection showcases modern reindeer and minimalist tree designs in a striking black, white and green palette,” said Stanfill. “This collection also highlights trees finished with a contemporary iridescent sheen, adding a refined touch of shimmer to the seasonal décor.”

— Janet Blair, marketing manager for Melrose International

The trends from Christmasworld 2025 coincide with this style, too. “Natural materials teach us to perceive the here and how and not to lose ourselves in thoughts of the past or the future,” a Messe Frankfurt release said. The trend named “deep” focuses on transforming the home into a “cozy retreat” where the “simplicity of the objects is only apparent.”

Other Trends to Watch

While traditional and timeless styles may be at the forefront of a majority of consumers’ minds this year, they still aren’t the only options people want to see.

The third trend from Christmasworld 2025, dubbed “ease,” “turns the familiar on its head” with unconventional playfulness. Messe Frankfurt describes it as “lively patterns and imaginative, innovative creations [that] provide festive cheer.”

For some consumers, that may be a pastel palette similar to the “pinkmas” trend from last year. For others, like 21 percent of Gen Z and 20 percent of Millennials, all eyes are on neon/ bright and cheerful décor items, according to the 2025 Gift Book Consumer Survey.

Décor that reflects a personal touch is also in demand. Retailers can expect to see this heavily in the ornaments category. According to the consumer survey, 55 percent of those looking to purchase an ornament this year want something that reflects their individual interests, while another 54 percent are looking for keepsake/memento pieces.

“Personalization continues to be a significant trend, with consumers seeking ornaments that reflect their unique stories and milestones,” Applefeld said.

Some consumers may opt for a style that is more in line with the roots of the Christmas holiday. “Product-wise, we are seeing an uptick in religious product for Christmas and every day,” Loughman said, adding that consumers with an interest in faith are becoming more expressive not just during the holiday season, but year-round.

For consumers looking to add a spiritual touch to their décor, Roman offers several nativity pieces — like the Confetti Lite Nativity Scene — and products featuring angels both in holiday and everyday settings.

On the Way Out?

As brands take note of what’s hot, they also pay attention to what’s not. And as you stock for holiday it’s just as important to pay attention to what experts feel is starting to phase out of consumer interest.

One big trend that’s starting to take a back seat — at least in the holiday world — is mushrooms. Similar to the gnome phenomenon, mushrooms have invaded their way into just about every category in recent years. But, according to Stanfill at least, it seems they are starting to fade.

“While mushrooms were a standout trend last year, they are beginning to transition out of seasonal décor and return to more garden-inspired settings,” she said.

And as for the gnomes? Well, they may finally be breaking, too.

“While gnomes have been a perennial favorite and continue to hold a special place in many customers’ hearts, we are seeing signs that the peak of the gnome trend may be tapering off,” Applefeld said. “For the past several years, gnomes have been a top-selling theme across holiday décor, thanks to their whimsical charm and wide appeal. However, some retailers are beginning to scale back their gnome assortments as consumers look for fresh, new characters and motifs to add to their collections.”

Confetti Lite Nativity. Roman. roman.com

Melrose International and Transpac Brands report that products with bold or heavy typography, novelty products and heavily themed décor items are also seeing a slide. “Today’s customer wants to curate — not cover every surface,” Blair said.

“Bold novelty pieces and glitter-heavy designs that once dominated are being used more selectively,” she added. “We still love a statement moment, but it’s being balanced with more timeless accents.”

Scents of the Season

Once your customers have their spaces properly decorated, they’ll need the cherry on top to pull it all together — a signature holiday scent.

Candles and home fragrance products are consistently a top purchase this time of year, which is reflected in the 2025 Gift Book Consumer Survey, as 59 percent of consumers said they plan to purchase something from the category this season. That just barely edges out ornaments (58 percent) for the No. 1 spot.

Old World Christmas is expanding its seasonal scent offerings this year to better embrace the “spirit of tradition and holiday magic.”

“We’re expanding our scented candle line, which has been thoughtfully crafted to complement the holiday aesthetic our customers know and love,” said Applefeld. “Each candle is inspired by classic holiday moments — think fresh pine, spiced cider and warm sugar cookies — and designed to create an inviting, nostalgic atmosphere in any home.”

Fresh-baked scents — like the previously mentioned sugar cookies or fragrant fruit pies — are ideal for colder months because they help create warm, inviting atmospheres while also evoking memories for consumers.

“Smell has a strong connection to memory, and by capturing nostalgic scents you can create positive mood states and comfort," Jennifer Kellison, director of innovation for essential oil company Aura Cacia, said in a 2024 article in Better Homes

& Gardens.

Notes of gingerbread will also be popular, along with warm holiday spices like clove mixed with citrus. Both scents are fl uid between the fall and winter seasons, making it more appealing to consumers wanting to get the most from their candle purchases.

Order Up!

There are a lot of things to consider when planning inventory for the holiday season. This year, the added pressure of tariffs have left some retailers worried about how much product will be available to purchase at reasonable prices.

“The current uncertainty surrounding global supply chains and tariffs is something we’re navigating carefully, but our experience and strong relationships across the industry have positioned us well to adapt without compromising the quality or charm our customers expect,” Applefeld said of Old World Christmas’ plans to adjust for tariff costs. “While we’re certainly keeping a close eye on evolving costs and logistics, we’ve chosen to stay the course with our product plans.”

Transpac Brands has worked “diligently” to keep production timelines and deliveries on track since the initial tariff announcements back in February. “As a result of these efforts, we’re pleased to report that 90 percent of our ordered goods for Transpac remain on schedule,” Stanfill said.

At Roman, Loughman said things are currently operating as “business as usual,” despite briefly pausing shipments from manufacturers earlier this year.

“[We] had received a lot of goods prior to the pause,” he said. “We’ve been able to continue fulfilling orders week after week, and are actually up in shipping through May. … We are developing new for 2026 like always and are not cutting back on the number of items or dumbing down designs. It is business as usual for Roman, and customers can expect the same sales programs, flat freight rates and exciting new products that they’ve come to expect for more than six decades.”

Iron Reindeer Set. Transpac. transpacbrands.com

Gingerbread Glam Cocktail from the Joy Jubilee Collection. Old World Christmas. oldworldchristmas.com

A CANDLE BY ANY OTHER JAR …

by Amanda Erd

Just about everyone loves a good jar candle. No, really — 94 percent of consumers said they plan to purchase one this year, according to the 2025 Gift Book Consumer Survey. But what is it about the jar candle that is so appealing?

For one thing, unlike traditional tapers or free-form candles, jar candles keep everything easily contained all in one so there’s no risk of mess or additional pieces. Second, there is a lot of variation in the vessel designs. Some are clear glass while others opt for colors, some are in reusable jars that serve a second purpose after the candle is done and some feature designs that seamlessly blend into a room’s décor without being an eye sore. The opportunities are seemingly endless. Flip through the next few pages to see a variety of candle options that may be just what you need to supplement your inventory selection.

Tea Time Honey Mint Candle. K. Hall Studio. khallstudio.com

Men’s No. 63 Candle. European Soaps. europeansoaps.com

Neroli and Tonic Candle. Antica Farmacista. anticafarmacista.com

Metallic Bronze Collection. Jack Be Nimble Candles. jackbenimblecandles.com

Artisan Color Collection candles. Haciendaroma Candle Co. haciendaroma.com

“A Day Without Reading…” Lemon Sugar Candle. Sincere Surroundings. sinceresurroundings.com

Butterfly Fields Candle Jar. Michel Design Works. stonewallkitchen.com

Balsam & Pine candle. Hillhouse Naturals. hillhousenaturalswholesale.com

Tropical Birds Amber Vetiver Travel Candle. Roam Homegrown. roamhomegrownwholesale.com

FALLING FOR FALL

by Amanda Erd

In recent years, consumers of all ages have started taking more of an interest in decorating not just for holidays, but for the seasons. Millennials and Gen Z are more likely to purchase fall décor than older generations, according to the 2025 Gift Book Consumer Survey, at 41 percent and 42 percent respectively. In the same sense, nearly half of Millennials (48 percent) plan to buy décor specific to Thanksgiving, while only 38 percent of Gen Z plan to do the same. Meanwhile, older generations are more into Thanksgiving than the general fall aesthetic. Regardless of your customers’ average age, there is a lot of crossover between fall and Thanksgiving products. To help you prepare your fall inventory harvest, flip through the next few pages and find everything from fall foliage finds to perfect pumpkin picks and everything in between.

Autumn Gold Jar Candle. Bridgewater Candle Company. bridgewatercandles.com

Emerald Leaf Kitchen Towel. Primitives by Kathy. primitivesbykathy.com

Pumpkin Pie Gift Set. Mud Pie. wholesale.mudpie.com

Pumpkin Spice Chai Martini Mix. Noble Mick’s. noblemicks.com

Aqua and orange glass pumpkins. Boston International. bostoninternational.com

“Fall Is My Favorite Color” T-Shirt. Southern Fried Design Barn. shop.southernfrieddesign.com/wholesale

Splendid Dirt Pumpkin Puree Mask. Farmhouse Fresh. farmhousefreshgoods.com

Thanksgiving Cornucopia Garden Flag. Demdaco. demdacoretailers.com

Fall Y’all Pumpkin Door Hanger. Home Malone. homemalonewholesale.com

Fall Fox Beaded Keyring. Powder Design. us.powder-uk.com

Pumpkin Harvest Paper Dinner Plate. Design Design. wholesale.designdesign.us

Pumpkin and bows sweater. Mary Square. marysquare.com

Clean Your Peaks and Foothills.

Friendsgiving Plate. Mud Pie. wholesale.mudpie.com

Mini pumpkins wreath. Boston International. bostoninternational.com

Friendsgiving Candle. Homesick. homesick.com

Pressed Leaves Frame. Sunnie Lane. sunnielane.com

Thanksgiving Turkey MailWrap. Demdaco. demdacoretailers.com

Harvest Blooms Keychain Wallet. The Darling Effect. thedarlingeffect.com

Fall Festival Table Runner. Park Designs. parkdesigns.net

MORE FROM SUMMER MARKETS

by Amanda Erd

With the summer season comes summer markets and with summer markets comes a lot of preparation. Between Dallas last month to Atlanta, Las Vegas and more still to come, planning what to see can be an overwhelming task.

That’s where we come in. To aid in your preparation, we’ve compiled a handful of great finds across several categories — bath and body, gourmet, stationery, fashion and more — that you can find in Atlanta and Las Vegas this market cycle. Take a peek at the next few pages as you plan your routes through the showrooms to make sure you don’t miss a thing!

All About Atlanta

For those traveling to AmericasMart this month, these finds are sure to please.

Sugar Cube Candy Scrub. Bonblissity. bonblissity.com

Harmony Shower Steamer. Humble Organics. humble-organics.com

Rhinestone Rodeo Lip Balms. Poppy & Pout. poppyandpout.com

Highland Cow Wallet Crossbody. Chala Handbags. chalahandbags.com

Vintage Map Glass Cutting Board. Daisy Mae Designs. faire.com/direct/daisymaedesigns

“No Shelf Control” wooden block sitter. Sincere Surroundings. sinceresurroundings.com

Gold Floral candleholders. Be Home. wholesale.behome.com

Mojito Scented Candle. Papersalt. papersalt.com

Spill the Tea Hardcover Notebook. Good Juju Ink. goodjujuink.com

Scouting Las Vegas

Old World Craftsmanship. New Heirlooms.

At Salisbury, Inc., we believe the best gifts tell a story. Our newest collections are rich in artistry and rooted in tradition

• Talbot Manor Pewter – Elegant, handcrafted pewter from Thailand, reimagined for today’s tabletop and vanity.

• Copper – Bold, hand-hammered designs inspired by American Arts & Crafts masters like Stickley and Joseph Heinrichs.

• Czech Glass – Glowing, iridescent works of art, hand-blown in the Czech Republic and reminiscent of Tiffany Studios and Quezal.

TRENDING GIFTS – STYLE

Wax Seal charm on beaded bracelet. Whitney Howard Designs. whitneyhowarddesigns.com

“Congratulations” Greeting Card. Mary Draper Designs. marydraperdesign.net

Ceramic Lemon Wedge Planter. Kalalou. kalalou.com

Lavender and Lemon Body Mousse. Birdbath. birdbathbodytreats.com

“Can’t Steal My Joy” Crewneck Fleece. Kerusso. wholesale.kerusso.com

Golden Glow Bubble Letter Initial Ring. Cape Diablo. capediablo.com

ON THAT NOTE

There’s nothing quite like seeing someone’s eyes light up as they read a personal note. It’s a method of communication that has trickled off in popularity as technology changed the way we talk to each other, but it’s an art form that still deserves to be celebrated. In honor of *Noted: The Greeting Card Expo this month in Las Vegas, we decided to seek out some greeting cards that really spoke to us.

GDA FAST FIND

“You’re a Catch” Greeting Card bearonpaper.com

The gift of a written, personal note is special. The vessel in which you deliver such a message — whether it’s sending love, congrats or just because — also deserves to be just as special. That’s why Bear on Paper is such a great option for cards.

Bear on Paper offers a plethora of beautiful designs for sending personal cards. Founder Caroline Newton got the idea for the stationery brand after she started painting. Each card is designed with original watercolor art by Newton.

AMANDA ERD

“I’m Not Bossy” Greeting Card shannonmartindesign.com

Any of my friends and family know my sense of humor, and I personally love when I can incorporate that humor into my gift giving. That’s why I’m a huge fan of the cards from Shannon Martin Design.

Printed on recycled paper and paired with a 100-percent post-consumer paper kraft envelope, the cards give off “minimalist with attitude” vibes. The cheeky phrases matched with sepiatoned vintage photos really play to the kind of humor my friends and I enjoy.

This one in particular is blank on the inside for a personal note, while others have short phrases that fit the occasion printed inside.

Whether it’s a birthday, anniversary, sympathy or random celebration, there’s a funny Shannon Martin card available to sum it all up and bring smiles to the recipient.

As an added fun fact, I think it’s super cool that the images on each card (and other products offered) are photos of Shannon Martin’s own family!

Some include a few words while others let the art do the talking. The inside is left blank for the customer’s own creative message to take center stage. The cards are printed on cotton paper and come paired with an envelope for easy sending.

Bear on Paper also offers stationery sets, stickers, postcards and prints that all feature Newton’s artwork. “I think we’ve forgotten how special a card is,” she writes on her website. “I’m here to remind you.”

AMERICAN MADE

Looking for fruit and veggies that never lose their luster? Look no further than Hot Skwash by Daria. It all started with handcrafted velvet pumpkins, which are still the centerpiece of owner Daria Knowles’ assortment. From there, the company has branched out with its velvet smorgasbord to strawberries, pomegranates, mushrooms and more, providing decor for all occasions, seasons and spaces.

Knowles said when she started Hot Skwash, she wasn’t really planning to build a large business. She was simply looking for a creative outlet that could generate some income while allowing her to be a present for her young children. Starting with selling to friends and family, Knowles began doing home shows and eventually landed on the market circuit. However, throughout its evolution, Hot Skwash has stayed true to its handcrafted in America roots.

From the start, Knowles has recruited other moms to help her hand-cut and hand-sew her velvet pumpkins, fruits and veggies, at first in her home while the kids were in school. The moms would break when the school day was over and come back in the evenings to build inventory and fill orders. According to Knowles, family shouldn’t be sacrificed for prosperity, which is why she is so proud of her company’s roots. Hot Skwash started as a cottage business that supported local West Linn, Ore., moms who needed additional income and the flexibility to support their children’s schedules and family priorities, she added. That continues today, even as the company has grown.

Today, Knowles employs 10 to 15 people in her 9,000-square-foot warehouse — many who have been with her from the start — where her versatile employees can take on any task, from cutting, sewing and stuff-

ing pumpkins to applying the authentic Czech crystals and harvesting the unique natural stems used in pumpkin production.

It’s the long natural stems that set Hot Skwash pumpkins apart from the competition. Knowles partners with local Oregon farmers to plant special pumpkin seeds on 20 acres of land she leases on Sauvie Island. After pumpkins are harvested each year, her team collects the stems and brings them back for a year-long drying process before they are ready to use on the next year’s assortment.

Planting and harvesting its own pumpkins (for the stems) is one of the company’s efforts to create a sustainable business. Knowles’ belief is that everything we do makes a mark on this planet, and therefore feels it is her company’s responsibility to ensure it reduces its impact, giving back what it takes in a sustainable way through its careful selection of materials.

While Knowles offers standard velvet colors and designs, one of the highlights for buyers is her one-ofa-kind and limited-edition pumpkins each season, created with small batch velvets and other sourced fabrics, often adorned with laces, feathers and other extravagant embellishments.

“We don’t just design and produce fine handmade works of collectable tabletop art,” Knowles noted on her website. “At Hot Skwash by Daria, what makes our work purposeful is the celebration and true joy of shared experience in all that we produce. Why? It is our core belief that in doing so we make the world better; one person, household and community at a time.”

Silk Velvet Pumpkins. Hot Skwash. hotskwash.com

BOUNTIFUL HARVEST

by Diane Falvey

Rich Drake spent many years as a craftsman, shaping woods and metals into art both decorative and functional. With each new piece, more scraps from exotic woods would end up stored away for a purpose unbeknownst to him and his wife, Michelle, at the time.

It wasn’t until Michelle, an artist by trade, took a basketweaving class in November 2022 that the vision finally formed: handcrafted jewelry.

It was only a couple of months later — January 2023 to be exact — that Stonington Designs was born. Blending traditional weaving techniques with sustainable design, the Drakes work together to create unique, distinctive jewelry pieces. Because of Rich’s background in process engineering, they are able to do everything from their Connecticut workshop with quality and precision.

It wasn’t long before the business took off and the Drakes realized they would need some additional hands to keep things rolling. That’s when their son, Michael, who’s an Air Force pilot, and their daughter-in-law, Donna, sparked an idea.

“The weaving program began with a lively dinner table discussion with the extended Drake Family,” their website shares. “It was Donna’s experience at a far away base that sparked the idea for the now robust Military Spouse Weaving Program at Stonington Designs.”

The program offers spouses of military personnel the chance to earn money for their families while maintaining a fl exible at-home work schedule. The company provides free training for any spouse who wants “an opportunity to learn a new skill while contributing to their family’s bottom line.”

All the wood used is reclaimed and repurposed to “highlight their beautiful grains, tones and texture,” the website says. Currently, Stonington Designs offers four premium wood colors: cherry, holly, redwood and walnut. Some of the designs also feature imagery etched into the wood.

Cuff bracelets. Stonington Designs. stoningtondesigns.com

WOODEN DREAMS

Some designs have etched imagery in the wood

by Amanda Erd Woven

PRODUCT PROFILES

MUD PIE

SPRINGBOK

ANNALEE DOLLS

HOWARD’S INC.

PINE CREEK

DM MERCHANDISING

DESIGN IMPORTS

PEEPERS BY PEEPERSPECS

INIS THE ENERGY OF THE SEA

PRODUCT PROFILES

KURT S. ADLER, INC.

5" THE WIZARD OF OZ™ GLINDA AND WICKED WITCH MINIATURE NUTCRACKERS

These miniature nutcrackers of iconic main characters of the smash hit movies “Wicked” and “Wicked 2” are irresistible.

| 212-924-0900

@ www.kurtadler.com

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CROSSROADS ORIGINAL DESIGNS/ BLOSSOM BUCKET

CHRISTMAS LIGHTS RESIN FIGURINES

Bring some holiday cheer into your home with Blossom Bucket’s endearing Christmas lights resin figurines. From 3.25" to 4" high, these resin pieces are great for gift giving. Check out our catalog or website for more designs in the line.

| 866-247-0156

@ www.crossroadsfamily.com

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CROSSROADS ORIGINAL DESIGNS

SNOWMAN IN BLACK CAP WITH CHRISTMAS WREATH

Holiday spirit is alive and well with Crossroad Home’s new line of Christmas home décor. This 9.25" high snowman can’t be any cuter, with black cap and scarf, holding a cheery wreath. See our catalog or website for more designs in the line.

| 866-247-0156

@ www.crossroadsfamily.com

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THE HEARTHSIDE COLLECTION MELTING RED-NOSED REINDEER SNOWMAN

A cute new variation on our best-selling classic melting snowman. This rosycheeked, slouchy bean bag style doll has wooden twig arms, jingle bells, and dark brown fabric antlers. Stands 11.5" high by 7" in diameter.

| 614-626-8493

@ www.thehearthsidecollection.com

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OLD WORLD CHRISTMAS

GINGERBREAD GLAM COCKTAIL GLASS ORNAMENT, PROSECCO BOTTLE GLASS ORNAMENT, AND CHAMPAGNE BOTTLE GLASS ORNAMENT

The premier collection of exclusive blown-glass, hand-painted ornaments. Call us to become a dealer in your area.

| 800-962-7669

@ www.oldworldchristmas.com

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PRODUCT PROFILES

CWI GIFTS

GLITTERED RESIN PINECONE HEDGEHOG – 4 ASSORTED

Hedgehogs feature detailed, carved design depicting pinecone inspired bodies. A heavy sprinkling of iridescent glitter accents the back of each hedgehog. The standing hedgehogs measure 3" x 2". The laying hedgehogs measure 2.5" x 2" wide. This item is sold as an assortment.

| 800-666-5858

@ www.shopcwi.com

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UGLY XMAS SWEATER FELT ORNAMENTS

From fun-size fungi to wee Christmas sweaters, our whimsical felted wool ornaments bring on warm and fuzzy festive feels.

| 604-255-6120

@ danicabrands.com

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COL HOUSE DESIGNS

PEPPERMINT CANDY LIGHT STRAND, 10 CT., 6 FT.

Each light is shaped like a classic red and white peppermint candy and measures 2.5" in diameter and .5" thick and is made of textured plastic for an added hint of sparkle. These plug in peppermint candy lights bring a fun and sugary-sweet vibe to seasonal celebrations.

| 800-777-1442

@ www.colhousedesigns.com

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COW ABDUCTION GLASS ORNAMENT, DIA DE LOS MUERTOS CAT GLASS ORNAMENT, BURNT OUT MARSHMALLOW GLASS ORNAMENT, AND CHRISTMAS TREE SHADES SANTA GLASS ORNAMENT

The premier collection of exclusive blownglass, hand-painted ornaments. Call us to become a dealer in your area.

| 800-962-7669

@ www.oldworldchristmas.com

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HOME COMFORT RUGS

POINSETTIA ON GRAY DESIGNED FOR JELLYBEAN® RUGS BY ©KITT ALLEN

Jellybean® rugs are machine washable, indoor/outdoor and make great gifts. What a beautiful design to decorate your home with for the holidays.

| 770-452-1155

@ www.homecomfortrugs.com

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DANICA JUBILEE

OLD WORLD CHRISTMAS

PRODUCT PROFILES

NOBLEWORKS INC.

HILARIOUS NEW CHRISTMAS CARDS FROM NOBLEWORKS

BRIGHT

IDEAS FUR COAT REINDEER

Adorable fabric reindeer dressed in his red winter flannel and blue jeans is extra stylish with his faux fur coat and fabric high top black boots. Reindeer has a weighted bottom and dangly legs and measures 27"H x 12"W.

| 614-916-3840

@ www.brightideaswholesale.com

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NobleWorks has just introduced 40+ humorous Christmas cards to make registers ring! All cards are printed on demand in the USA. Free UPS ground shipping!

| 800-346-6253

@ www.nobleworksinc.com/wholesale-funny-cards-merry-christmas.html

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MUD PIE

BLUE SANTA GLOW PJ SET

2-piece set. Knit bamboo long pajamas with glow-in-the-dark print.

| 800-998-1633

@ wholesale.mudpie.com

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TAG

HOLIDAY

CHEER SPOON REST CDU

The perfect trio: Santa, Snowman, and Christmas Tree! Our Holiday Cheer Spoon Rest CDU is a great last-minute add-on for festive fun.

| 800-621-8350

@ www.tagltd.com

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SINCERE SURROUNDINGS

RUS1567 – SANTA CLAUS MUG

Add a touch of Christmas magic to your space with our 10.75" x 16" wall art. Lightweight and easily hung by the keyhole in the back.

| 712-472-2290

@ sinceresurroundings.com

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PRODUCT PROFILES

ROMAN

JOSEPH’S STUDIO TRIPLE ARCH NATIVITY FIGURE

12"H.

| 800-729-7662

@ www.roman.com

@ www.retailers.roman.com

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SAYBROOK LANE

ICY BRISTLE PINE & CONE CANDLE RING

Bring snowy nature-inspired style to winter decor with spiky green pine bristles that sprout from the ring along with small pinecone accents. Heavy white flocking and iridescent glitter coat the ring for an icy look. Measures 3.25" inner diameter, 6.5" outer diameter. Exclusively distributed by CWI Gifts.

| 800-666-5858

@ saybrooklane.com

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KURT S. ADLER, INC.

2 ASSORTED MISTLETOE CARDINAL WITH RED HEART ORNAMENTS

These intricately detailed cardinal ornaments are simply stunning and will elevate any store’s merchandise and warm every customer’s heart.

| 212-924-0900

@ www.kurtadler.com

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PRESS

ALL CREATION WAITS: THE ADVENT MYSTERY OF NEW BEGINNINGS

In the busy holiday season, this bestselling, award-winning picture book invites children to experience the quiet wonder of 24 woodland animals as they prepare for winter. MSRP $20.99, Hardcover, 8.5 x 9.5.

| 800-451-5006

@ faire.com/direct/paracletepress

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ROMAN

LIGHTED SWIRL CHURCH

From the Confetti Lites collection. 11.5"H. USB cord included or requires batteries.

| 800-729-7662

@ www.roman.com

@ www.retailers.roman.com

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PARACLETE

PRODUCT PROFILES

ANNALEE DOLLS FRIGHT NIGHT

Step into the eerie world of Annalee’s 2025 Halloween Collection, where every design holds a story waiting to be told! Shipping end of July. Place your orders today—volume discounts and low minimums!

| 800-433-6557

@ www.annalee.com

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VHC BRANDS

WOODEN PUMPKIN CARRIAGE WITH IRON WHEELS DÉCOR

11 X 8 X 9.75

Whimsical Fall Accent. Features a fairytale-inspired pumpkin carriage design with wood sides shaped like a pumpkin for a charming seasonal touch.

| 417-334-3099

@ wholesale.vhcbrands.com

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MODGY WINDOW CLING HALLOWEEN SET

Say hello to Modgy’s new Window Clings, where style meets convenience. Our Halloween set includes three 9" round reusable and BPA-free clings with uniquely eerie motifs to spookify any window. Other featured collections include works by Tiffany, Audubon, van Gogh and more, to make your windows the star of your home décor. Explore more at Modgy!

| 216-382-1805

@ www.modgy.com

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HALLOWEEN BEADED TREAT BUCKETS

Cotton candy bucket with beaded exterior icons.

| 800-998-1633

@ wholesale.mudpie.com

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MEIMOI HOWDY SKELETON!

Celebrate the Holidays with MeMoi! Cozy up this season with socks, slippers, loungewear, and gifts for the entire family. Step into style with our latest fashion socks — perfect for the holidays and beyond! Place your order at sales@memoi.com or contact your local rep today. Want to see it all? Visit our new showroom: Gib Carson, Booth #1319 building 2.

| 877-453-8268

@ www.memoi.com # circle #324

MUD PIE

PRODUCT PROFILES

RED MERCURY GLASS STAR 3D FLAMELESS CANDLES

Ragon House presents an array of holiday-themed flameless candles, including many fresh designs for the 2025 season. Explore the complete collection online.

| 877-874-3750

@ www.ragonhouse.com

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CANDLE WARMERS ETC.

CREEPY CAULDRON ILLUMINATION™ FRAGRANCE WARMER

Featuring a textured black cauldron, this whimsical warmer showcases an intricate spider design with a spider web cutout on the side, creating an eerie yet charming vibe.

| 801-771-8650

@ www.candlewarmers.com

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PRIMITIVES BY KATHY NEW SEASONAL CANDLES

Brand new giftable jar candles featuring artistdriven designs inspired by the best parts of the winter and Christmas season.

| 866-295-2849

@ primitivesbykathy.com

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CANDLE WARMERS ETC.

GINGERBREAD HOUSE CANOPY ILLUMINATION

FRAGRANCE WARMER

Designed with a classic gingerbread house theme, this canopy illumination warmer uses top-down warming technology to gently release your favorite seasonal scents.

| 801-771-8650

@ www.candlewarmers.com

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CANDLE WARMERS ETC.

TINSEL & TWINKLE PORCELAIN DIFFUSER GIFT SET

Features two charming porcelain ornament diffusers: a beautifully crafted Christmas tree and a twinkling star, both designed to enhance your seasonal ambiance.

| 801-771-8650

@ www.candlewarmers.com

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RAGON HOUSE

PRODUCT PROFILES

SIMPATICO

SIMPATICO NO. 621 HOLIDAY SPICE CHROME HOBNAIL CANDLE

Create holiday traditions with gorgeous chrome Hobnail candles, combining notes of cranberry and spiced orange peel with a woodsy depth.

| 314-961-1990

@ khallstudio.com

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SERENE HOUSE USA INC.

STRIPE WATERLESS DIFFUSER

Take your aromatherapy to the next level with Serene House’s new ultrasleek waterless portable diffuser.

| 856-673-4117

@ www.serenehouseusa.com

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CANDLE WARMERS ETC.

FIRE PIT ARTSCENTS WAX WARMER

Resembling a rustic fire pit, complete with realistic mesh lid and glowing light, this warmer creates a warm, inviting glow while gently melting your favorite wax melts.

| 801-771-8650

@ www.candlewarmers.com

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MILLET AROMA WELLNESS WARMER

The new Aroma Wellness Warmers aren’t limited to wax pods. Experience home fragrance versatility with 3-heat settings for wax or essential oils.

| 856-673-4117

@ www.serenehouseusa.com

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CROSSROADS ORIGINAL DESIGNS SLICED WATERMELON

Crossroads’ Sliced Watermelon fragrance is a fresh scent of juicy, ripe watermelon with a splash of lime. It’s amazing aroma is perfect for warm weather days or any time of the year you want a whiff of summertime.

| 866-247-0156

@ www.crossroadsfamily.com # circle #334

SERENE HOUSE USA INC.

PRODUCT PROFILES

INIS THE ENERGY OF THE SEA

INIS HOME SOY WAX BLEND CANDLE

Ocean-fresh fragrance in a giftready box, now with a new and improved blend of 80% soy and 20% sustainably sourced palm waxes.

| 888-543-6320

@ inis.com/us

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MICHEL DESIGN WORKS

VOTIVE SAMPLER GIFT SET

Elegantly packaged in a gift-ready box, this votive sampler set pairs best-selling scents with beautiful glass jars in complementary designs.

| 888-326-5678

@ stonewallwholesale.com

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STONY CREEK AT HOME, INC.

STONY CREEK AT HOME

We continue to be the best and The Original Decorative Lighted Glass Company since 2009. Pre-book window for new Everyday Collections opens July 1st. See it all in Atlanta at Summer Market, B1-16 E-17. New lower quantities available! Competitive pricing, UL/ETL certified. Full online catalog through our website www.stonycreekathome.com.

| 800-657-4641

@ www.stonycreekathome.com

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ORIGAMI LANTERN

Coming soon! A new assortment of Modgy’s popular Origami Lanterns, including Jacob Marrel Tulips. The beautifully crafted lantern showcases the timeless beauty of tulips, bringing a touch of nature into your home. Our rechargeable LED lighting is eco-friendly and folds flat in a moment for easy portable ambiance.

| 216-382-1805

@ www.modgy.com

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AUDREY’S HOME & GIFT

BUNNY WITH BASKET FIGURINES

Charming stone-look bunny figurines with woven baskets, perfect for seasonal decorating with eggs, greenery, or small accents.

| 717-865-6524

@ www.audreys.com

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MODGY

PRODUCT PROFILES

ANNALEE DOLLS

HARVEST TRADITIONS

Celebrate the cozy charm of Autumn with Annalee’s 2025 Harvest Collection! A trusted brand for heartfelt collectibles, gifts, and seasonal decorations since 1934.

| 800-433-6557

@ www.annalee.com

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NORA FLEMING

ONE GIFT. EVERY OCCASION.

“Catch some fun” with this all-star mini! From little league to major celebrations, it’s a home run for summer parties, ballpark vibes, and sporty tablescapes.

| 630-231-2500

@ www.norafleming.com

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SPI HOME

BASHFUL DUCK DESK LAMP

Infuse your home with joy! Discover our new lamp collection, where whimsical design meets warm light.

| 800-223-4438

@ spihome.markettime.com

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TEN PEAKS PRESS

HOME AND HAND MADE

Fifth-generation homesteader Melissa K. Norris offers over 100 time-tested, budget-friendly recipes for cooking, cleaning, and caring for your family.

MSRP $26.99. Perfect Bound 8 x 10.

| 888-501-0160

@ faire.com/direct/harvesthousepublishers

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PINE CREEK AMERICANA PITCHER

This charming piece of Americana décor is perfect for adding a touch of rustic patriotism. Crafted from recycled metal, each one is unique and enhances its vintage appeal.

| 570-558-6291

@ shoppinecreek.com

# circle #342

PRODUCT PROFILES

THREE STAR IM/EX INC.

YT8706

THREE STAR IM/EX INC.

ZA461

Handmade 6 wine bottle holder guitar from our exclusive “Wine Bodies” collection. The largest wine bottle holder selection in the U.S.

| 818-818-6702

@ www.3starimex.com

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Tango dancers in gold from our exclusive “Wine Bodies” Collection. The largest wine bottle holder selection in the U.S.

| 818-818-6702

@ www.3starimex.com

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TALBOT MANOR BY SALISBURY TIDEWATER CIGAR

ASHTRAY

A fine cigar demands a worthy companion! Our Tidewater cigar ashtray rises to the occasion, evoking the masculine sophistication of vintage hotel lounges and private clubs. AmericasMart, Bld. 2, 919B; Dallas TM 2400.

| 800-824-4708

@ salisburyinc.net

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THREE STAR IM/EX INC. AM2001

Pink and yellow lilies from the “Fiori” collection of Italian diffusers. All hand-blown glass and handmade Capodimonte porcelain.

| 818-818-6702

@ www.3starimex.com

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BRODEO DRIVE LEVEL UP 9-IN-1 PROJECT PEN

A handy pen for any project! Ballpoint, stylus, Phillips head, flathead, task light, level, ruler, bottle opener, pocket clip. Free display!

| 800-548-6784

@ www.247dm.com

# circle #349

PRODUCT PROFILES

TEN PEAKS PRESS

KEEP YOUR FORK, THERE’S PIE!

Tara Royer Steele, the “pro-pie-etor” of the popular Royer’s Pie Have in Round Top Texas, presents 75 mouthwatering pie, dessert, and breakfast recipes to savor and enjoy. MSRP $24.99, Hardcover.

| 888-501-0160

@ faire.com/direct/harvesthousepublishers # circle #351

WIND & WILLOW JALAPEÑO PEACH CHEESEBALL & APPETIZER MIX

Get ready for a flavor explosion! This irresistible blend brings a perfect balance of sweet and spicy to every delicious bite.

| 888-427-3235

@ windandwillow.com # circle #350

SYRUP PITCHER GIFT SET, PANCAKE SKILLET GIFT SET

Fluted ceramic syrup pitcher comes with Stonewall Kitchen Maple Syrup. Stoneware skillet comes with metal whisk and ceramic figural butter stick handle and bag of Old School Brand Butter Milk Pancake Mix.

| 800-998-1633

@ wholesale.mudpie.com

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NORA FLEMING

ONE GIFT. EVERY OCCASION.

Classic and timeless, our blue and white “ginger jar” mini adds a touch of elegance to summer tablescapes, garden parties, and everyday moments worth savoring.

| 630-231-2500

@ www.norafleming.com

# circle #352

NORA FLEMING

ONE GIFT. EVERY OCCASION.

Chill out with our “ice cold” mini! This red cooler is ready for backyard bbqs, beach days, and summer fun.

| 630-231-2500

@ www.norafleming.com

# circle #354

MUD PIE

PRODUCT PROFILES

TRASH TALK BY ANNIE

MADE WITH LOVE HOT PAD SET (73537)

Spice up routine kitchen tasks with designs that leave nothing unsaid and call out the humor of cooking, friendship, and life in general.

| 866-295-2849

@ trashtalkbyannie.com

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NEW HYDRANGEA COLLECTION

Fresh, innovative line of home textiles for any season. Inspired assortments of seasonal collections in trending colors and themes.

| 800-344-4115

@ www.designimports.com

# circle #355 DESIGN IMPORTS

PRIMITIVES BY KATHY

FALL WOODLAND SWEDISH CLOTH SET (122128)

Discover elegant visions of fall with jewel tone-inspired designs featuring moody color palettes that coordinate well with seasonal styles.

| 866-295-2849

@ primitivesbykathy.com

# circle #358

CELEBRATION CAKE TOPPERS CDU

New cake toppers! Birthday hats, rainbows, gifts, cherries, strawberries – they all fit our new birthday candles for extra sweet cakes and cupcakes.

| 800-621-8350

@ www.tagltd.com

# circle #357 TAG

WILD HARE DESIGNS

LINENS WITH AN ATTITUDE

Call to place your everyday and holiday orders. We have great show specials! Atlanta: Bldg. 2, Floor 3, Booth 313 on center aisle.

| 704-553-7382

@ www.wildharedesigns.net

# circle #359

PRODUCT PROFILES

RELAXOUND INC.

RELAXATION OUT OF THE BOX

Relaxound sound boxes play soothing, genuine nature sounds as you walk by— enhancing your space with refined design and effortless tranquillity.

@ relaxound.com

# circle #361

AUDREY’S HOME & GIFT

REAL TOUCH TULIP BUNCH WRAPPED IN PAPER

A bouquet of lifelike Real Touch tulips in soft pink hues, wrapped in rustic kraft paper.

| 717-865-6524

@ www.audreys.com

# circle #363

DM MERCHANDISING

LEMON LAVENDER OUT COLD GEL MIGRAINE CAP

Soft and stretchy gel cap provides gentle pressure and blocks out light. Store in the fridge for cooling relief. Free display!

| 800-548-6784

@ www.247dm.com

# circle #360

BIG BOURBON BEARD OIL – 1 OZ.

Made with premium natural ingredients such as apricot kernel, argan, and jojoba oils, it’s formulated to soften even the hardest working beards. We even threw in a hint of Buffalo Trace Bourbon in there, because bourbon makes everything better. Now in a travel sized 1 oz. bottle.

| 855-354-4438

@ www.dukecannonwholesale.com

# circle #362

MIDNIGHT SWIM PDQ

Stock up on the #1 best seller with 12 THICK and 12 soaps in a free display.

| 855-354-4438

@ www.dukecannonwholesale.com

# circle #364

DUKE CANNON SUPPLY CO.

DUKE CANNON SUPPLY CO.

PRODUCT PROFILES

FARMHOUSE FRESH

PLUMP UP PRETTY™ PEPTIDE LIP TREATMENT

Treat your lips to high-shine, plumped up hydration with a touch of tint and pomegranates! This best-seller comes with a free tabletop display.

| 888-773-9626

@ fhfpartners.com

# circle #366

BEEKMAN 1802

COCONUT CREAM WHIPPED BODY CREAM

Luxurious goat milk body cream in sweet notes of coconut milk and vanilla blossoms.

@ wholesale@beekman1802.com

@ beekman1802.com

# circle #368

BEEKMAN 1802

PISTACHIO & DARK CHERRY 3-PIECE GIFT SET

Our most popular gift set in pistachio and dark cherry.

@ wholesale@beekman1802.com

@ beekman1802.com

# circle #365

FARMHOUSE FRESH

NECTAR WILD™ ORGANIC BODY OIL

Slip into something wild. This golden cascade of certified organic oils contains antioxidants 6,000x stronger than vitamin C, leaving skin velvety soft, radiant and renewed.

| 888-773-9626

@ fhfpartners.com

# circle #369

THE NAKED BEE

NEW, LIMITED EDITION! TROPICAL OASIS SPF 15 LIP BALM TRIO

Drift away to a tropical paradise and sunkissed shores with these dreamy, limited edition summer flavors. Available while supplies last!

| 888-760-7190

@ www.nakedbee.bz

# circle #367

PRODUCT PROFILES

HOWARD’S INC.

NARELLE WATERPROOF RINGS

Elevate your retail offering with the Narelle Waterproof Ring Unit with Display, a premium assortment of 36 curated waterproof rings in 18k gold plated and stainless steel finishes with a specialized PVD technique designed for durability and everyday wear, all housed in a modern elevated easel back display.

| 952-474-1400

@ www.howardsinc.com

# circle #371

DM MERCHANDISING

KEDZIE SLOANE SLING

LIZAS USA LP

TIVOLA BIG, GOLD – IVORY CREAM DELITE

This luxury ring retails for just $75. Comes with a gift box, extra margin and coordinating pendant and earrings.

| 678-756-2817

@ lizas.markettime.com

# circle #370

HOWARD’S INC.

BLAYKE BABYDOLL BLOUSE IN PUMPKIN SPICE

Update your wardrobe with the Blayke Babydoll Blouse. Featuring a soft linen blend fabric, v-neckline with a collar and classic babydoll design with frayed hem accents, this blouse will keep you feeling chic and cozy all season long. Also available in Olive and Berry Nice.

| 952-474-1400

@ www.howardsinc.com

# circle #372

I HEART EYEWEAR

FLOSSIE NECK HANGING READER

Vibrant, stylish and practical describes Flossie. Reader hangs comfortably around neck when not in use. Also available in teal and tortoise in quarter powers from +0.75-3.00, 3.50 and 4.00.

| 800-247-7667

@ www.ihearteyewear.com

# circle #374

Made with ultra premium neoprene for a sleek, modern sling that holds up to coffee spills and all kinds of weather.

| 800-548-6784

@ www.247dm.com

# circle #373

PRODUCT PROFILES

BERRY SWEET!

Strawberry fields for days! Get cozy with these fun slippers and cozy socks.

| 909-345-2688

@ www.ooohyeah.com

# circle #376

DM MERCHANDISING

KID’S HYDROSPORT FITKICKS

Full-protection footwear that dries fast! Designed to really stay on kids’ feet, these land-to-water shoes are perfect for beach and play.

| 800-548-6784

@ www.247dm.com

# circle #378

SIMPLY SOUTHERN

SIMPLY ROLL TOTE

The stylish copper rolling tote features three sturdy handles, a roomy interior, and smoothrolling wheels for effortless transport—this season’s musthave bag.

| 336-274-7889

@ simplysouthern.com/wholesale

# circle #375

LOL MADE YOU SMILE

NEW! MILESTONE BABY SOCK SET (12237)

Fun socks celebrating each month leading up to the first birthday! Includes sturdy gift box with each pair neatly rolled inside.

| 866-295-2849

@ primitivesbykathy.com

# circle #377

Featuring perfectly rounded frames with subtle metal accents, Boho II delivers that just-right balance of playful and polished.

| 219-872-4413

@ wholesale.peepers.com

# circle #379

OOOH YEAH SOCKS

PRODUCT PROFILES

UNEMPLOYED PHILOSOPHY GUILD

MAGNETIC BOOKMARK SETS

Whether you’re deep in the midsts of a romantasy realm, wandering through a Regency ballroom, or fleeing from something that definitely goes bump in the night, these double- sided magnetic bookmarks have your back. Clips to your page to hold your place, and stay firmly in place until you return.

| 718-243-9492

@ www.philosophersguild.com

# circle #381

HOWARD’S INC.

AMIRA HOLIDAY GREETING CARD NECKLACES

Our Amira giftable necklaces offer up a truly memorable gift experience. These necklaces combine the elegance of classic jewelry with the sentiment of the holiday spirit including a uniquely designed holiday inspired greeting card that comes blank inside along with an envelope for easy gift giving.

| 952-474-1400

@ www.howardsinc.com

# circle #380

NEW “WRITE-ONS” NOTEPADS

Fresh for summer. Brighten up your stationery selection with our new “Write-Ons” notepads. Ideal for jotting quick reminders, penning thoughtful notes, or tucking inside a greeting card. Available in six delightful designs that add a cheerful touch to any desk or gift display. Proudly made in the U.S.A.

| 800-228-4856

@ www.ginabdesigns.com

# circle #383

TEN PEAKS PRESS

I’VE NEVER BEEN HERE BEFORE

Ashley Campbell, a globetrotting mom of five chronicles her family’s life-changing trip to over 20 countries in a year and shares transforming takeaways to inspire readers’ own adventures. MSRP $36.99. Hardcover. | 888-501-0160

@ faire.com/direct/harvesthousepublishers

# circle #382

SAWDUST CITY LLC

NEW SIGNS FOR SUMMER AND BEYOND

Fresh and fun handmade products launched for the July Specials! Save 15% all month long. Huge selection. Solid knotty pine. Fast shipping!

| 800-528-6008

@ www.sawdustcitywholesale.com

# circle #384

GINA B DESIGNS, INC.

PRODUCT PROFILES

M&W DESIGN CO. TRAVEL POSTERS

Over 400 iconic U.S. designs available in posters, tea towels, souvenirs, and apparel— perfect for wholesale gift shops and destination-focused retailers.

| 215-442-1506

@ www.mandwdesign.com

# circle #385

STICKERS NORTHWEST

FLOOR DISPLAY

Our floor display is often described as the “most profitable square footage in my store” by our customers. Choose from 1000s of stock or customizable designs. Made in the USA.

| 253-344-1236

@ www.stickersnorthwest.com

# circle #387

SPRINGBOK

SUNSET SAILING 500-PIECE PUZZLE

Set sail into the beauty of Springbok’s Sunset Sailing 500-piece jigsaw puzzle. Adorned with a breathtaking sunset seascape, this puzzle offers a captivating challenge for puzzle enthusiasts of all levels. Immerse yourself in the tranquil ambiance of a sailing adventure as you piece together this stunning depiction of nature’s majesty.

| 800-497-8697

@ alliedproductscorp.com

# circle #388

MINI JOURNALS FOR ALL AGES

Hugely popular journals with favorite themes! See beautiful designs and so much more! Great POP items! Register online for wholesale account!

| 800-996-7531 or Chat Live on site!

@ www.worldbuyers.com

# circle #386

PEANUTS COLLECTIONS

‘Good Grief’ this collection is fun! Bestselling playful items for wall, tabletop, decals, and more! Charlie Brown and Snoopy are featured on products for everyday use as well as seasonal collections.

| 316-337-7550

@ www.openroadbrands.com # circle #389

OPEN ROAD BRANDS, LLC

PRODUCT PROFILES

DOUGLAS CO., INC.

FRAN COWGIRL DOLL (6539)

Meet Fran Cowgirl, DOUGLAS’s newest Soft Doll. Dressed in a charming denim shirt and frilly white and pink skirt, Fran sports classic cowgirl boots that make her the perfect partner for any western adventure.

| 800-992-9002

@ douglascuddletoy.com

# circle #391

CO., INC.

CORA (AQUA) & MIRA (PINK) MERMAID DOLLS (6537 &

6536)

Introducing DOUGLAS’s new Mermaid Soft Dolls, Cora (6537) and Mira (6536). The playful starfish and seashell design fully embodies the sea life experience. With their soft, huggable bodies and floppy tails, they are ready to swim right into your arms!

| 800-992-9002

@ douglascuddletoy.com

# circle #390

EVERYONE LOVES WARMIES®

New season, new big snuggles! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.

@ warmies.com

# circle #393

EVERYONE LOVES WARMIES®

New season, new big snuggles! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.

@ warmies.com

# circle #392

ARTIC BLUE PUTTY PENGUIN

This penguin made from Mary Meyer’s signature Putty fabric and all decked out with a sparkly scarf and fuzzy earmuffs.

| 800-451-4387

@ marymeyer.com

# circle #394

DOUGLAS

WARMIES ® BY INTELEX USA

WARMIES ® BY INTELEX USA

MARY MEYER

Gifts & Decorative Accessories proudly supports

Gift for Life UNITING INDUSTRY.

Since 1992, Gift for Life has united the gift and home industries for common good. Together, we have raised more than $6 million—first to fight HIV/AIDS and now to support crisis-related hunger relief via World Central Kitchen.

PARTICIPATE. DONATE. FEED THE HUNGRY. FEEL THE GOOD.

show previews

Summer Markets

July – August 2025

Atlanta

Atlanta Market

July 15-21

AmericasMart Atlanta atlantamarket.com

Show hours: 9 a.m. — 6 p.m.

Highlights:

• Atlanta Market will showcase gift resources on 19 floors across Buildings 1, 2 and 3. Multiple showrooms will feature fresh updates including four new permanent showrooms and two relocations.

• More than 1,400 brands across seven different categories will fill out the Temps in Buildings 2 and 3 including: Cash & Carry, Fashion Accessories, Gift, High Design, Home, Kitchen + Table and Makers Hub.

Events:

Monday, July 14

Atlanta Market Rep Meetup

Building 3, Floor 15, Fashion Theatre 5:30 — 7 p.m.

Join Reps Are Local Too for an opportunity to connect, network and share insights with fellow agency reps from around the country and your own territory. Here’s your chance to expand your network and exchange ideas with industry peers. Light bites and beverages will be served.

Wednesday, July 16

Beekman 1802 Book Signing & Giveaways

Building 2, Floor 11, Schauben & Co. 10 a.m. — Noon

Visit the Schauben & Co. showroom to meet with Beekman 1802 founders, Josh Kilmer-Purcell and Dr. Brent Ridge. The first 100 people will walk away with a signed copy of their new book, G.O.A.T. Wisdom. There will also be several giveaways — totes, hand cream and more (while supplies last).

Friday, July 18

Be Unforgettable: The Retail Advantage No Competitor Can Copy

Building 3, Floor 2, Atrium

1 — 2 p.m.

In a time of endless distractions, rising tariffs, endless construction zones and online competition just a tap away, your secret weapon isn’t price or product; it’s how you make people feel. In this fast-paced, high-energy keynote, Crystal

Vilkaitis — retail strategist and founder of the Independent Retailers Association (IndERA) — delivers a proven playbook for building a fiercely loyal customer base, becoming 15-Mile Famous and creating unforgettable moments that drive real revenue.

Las Vegas

Las Vegas Market

July 27-31

World Market Center Las Vegas lasvegasmarket.com

Show hours: 9 a.m. — 6 p.m.

Highlights:

• The debut of Noted: The Greeting Card Expo in Vegas, with some 50 vendors from the greeting card and stationery industry

• Multiple showroom updates and expansions across home, holiday, gourmet and more

• More than 400 brands to explore across six categories in the temporary exhibits, including Design, Gift, Handmade, Home, Luxe and Immediate Delivery.

Events:

Sunday, July 27

Selling to Every Generation: How to Attract and Retain Customers Across the Ages Home Furnishings Association Retailer Resource Center, B1050

4 — 5 p.m.

Christian Nichles, D.Ed, 1 Gen Solutions, LLC Understanding generational preferences is key to staying competitive in the home furnishings industry. We will break down what drives purchasing decisions for baby boomers, Gen X, Millennials and Gen Z, helping retailers tailor their product selection, marketing and customer experience to each group.

Sunday, July 27

36th Annual Louie Awards

Worldview on B16

7 — 10 p.m.

The annual Louie Awards program has been honoring the best cards in the industry for more than 30 years. Brought to you by the Greeting Card Association, the Louie Awards recognize, reward and celebrate that moment when art, editorial and design perfectly coalesce to bring these emotions to life and memorialize the numerous milestones in our lives.

COMING SOON

AUGUST

SPECIAL ADVERTISING SECTION

• Best of Show – Product Highlights from the Summer Selling Season

OCTOBER

THE GIFT BOOK

GDA’s exclusive look at what’s trending and why across gift and home categories.

SEPTEMBER

SPECIAL

• Made in America

SECTION

NOVEMBER

Market

JULY

15-17

Market Calendar

ATLANTA

Casual Market Atlanta

AmericasMart casualmarketatlanta.com

ATLANTA

Atlanta Market AmericasMart atlantamarket.com

DALLAS

Dallas Men’s Show

Dallas Market Center dallasmarketcenter.com

LEXINGTON, KEN.

Kentucky Bluegrass Buyers Market

Embassy Suites Lexington silverliningshows.com

LAS VEGAS

Noted: The Greeting Card Expo

The Expo at World Market Center greetingcard.org

LAS VEGAS

Las Vegas Market World Market Center lasvegasmarket.com

BILOXI, MISS.

Biloxi Gift Show

Mississippi Gulf Coast Coliseum & Convention Center wmigiftshows.com

CHICAGO

Chicago Collective Men’s Edition

The MART chicagocollectivemens.com

NEW YORK CITY

Shoppe Object Pier 36 shoppeobject.com

NEW YORK CITY

NY Now

Jacob K. Javits Convention Center nynow.com

LAS VEGAS

ASD Market Week

Las Vegas Convention Center asdonline.com

ATLANTA

Formal Markets

AmericasMart americasmart.com

LOS ANGELES

LA Kids Market and LA Market Week

California Market Center californiamarketcenter.com

WILMINGTON, OHIO

Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website. July – August 2025

The Heritage Cash & Carry Wholesale Market Roberts Centre heritagemarkets.com

ATLANTA

Atlanta Apparel

AmericasMart atlanta-apparel.com

DALLAS

Kidsworld

Dallas Market Center dallasmarketcenter.com