Special Section: 2025 reader rankings
Winter Market Product guide
Celebrating fashion
How can you best connect with your shoppers? Our research survey takes a look at what consumers want, from preferred communications to the importance of locally made products.
SPECIAL SECTION: READER RANKINGS
Check out the top vendors and manufacturers for 2025. We asked our readers to vote on the best of the best across dozens of product categories to create this list of top wholesalers in the industry.
In this fashion feature we explore the top trends for spring and summer, including airport apparel, colorful layers and items that express American pride to honor the country's 250th birthday.
DRESSING FOR WARM WEATHER 38 WHAT CUSTOMERS WANT 119 TOP HOME ACCENT COLORS FOR 2026
Consumers are looking for comfortable and grounding accessories for their homes, putting a spotlight on warm neutrals, buttery yellows, relaxing blues and inspiring greens.
MARKET PREVIEW
Already making your list and checking it twice for showrooms to visit in January? You might want to add a few appointments to your calendar after checking out this product preview.
the Cover: Brianna Hooded Tee with Stars & Stripes, Mackenzie Crossover Short and Handbag. Coco and Carmen. tgbbrands.com
DEPARTMENTS
Page 24
Editor's Letter
Page 26
Special
Cahan INDUSTRY
From newborn snuggles to growing imaginations, Bear & Me by Charlie Bears is always by their side.
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Atlanta Winter Market
January 14-18
Building 3, Floor 5 Temps Booth #520
Las Vegas Market
January 25-29
Stephen Young Showroom Building C, Suite C-1153
us-sales@charliebears.com www.charliebears.com
EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com
MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com
CONTRIBUTING EDITORS Pamela Brill, Linda Cahan, Brent Ridge, Angela Schmook, Warren Shoulberg, Jaime Zepeda
RESEARCH EDITOR Joanne Friedrick
SENIOR GROUP PUBLISHER, EVP MEDIA Liz Irwin
MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com
ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com
ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106
PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com
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YOUR HOLIDAYS, HANDLED
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Dallas Total Home & Gift Market
JANUARY 7 - 13, 2026 | TEMPS 7 - 10
We Survived!
Well, we all have another year under our belt, and despite a very full year of challenges caused by never-before-seen tariffs, a wavering economy and a few businesses going under, we survived.
At Gifts & Decorative Accessories, we know that it is you — our readers and advertisers — who helped us make it through yet another year. Thank you so much for your continued support. We appreciate our loyal readers, contributing columnists’ insights and advertisers who keep us employed! Though we’re always thankful to you all, I feel even more grateful this year, given how tumultuous the year has been.
Your continued support give us the enthusiasm and motivation we need to keep going, and your accomplishments give us plenty of inspiring stories to tell. It’s your dedication to excellence that keeps our pages full of ideas worth sharing and celebrating.
In this issue, we’re proud to share our annual Consumer Trends Survey, which offers a glance at how shoppers are spending, what they value most, and how they’re engaging with stores — both in person and online. We hope this data helps you make informed decisions as you plan for the year ahead, from inventory choices to marketing strategies.
“We appreciate our loyal readers, contributing columnists’ insights and advertisers who keep us employed!”
You’ll also find our much-anticipated Reader Rankings section, highlighting the top vendors across dozens of product categories. These rankings — voted on by retailers and other industry professionals — can act as a trusted sourcing guide for the January markets. Whether you’re looking to refresh your assortment or discover new standout partners, this special feature celebrates the best in the business and serves as a roadmap for smart buying.
Looking ahead, 2026 marks a milestone: the 250th anniversary of the United States. That spirit of heritage and national pride is already influencing design, with Americana-inspired looks appearing in everything from apparel to tabletop to seasonal décor. Our fashion feature, which discusses the top trends for warmweather fashions and vacation apparel, explores how this patriotic trend among others is influencing spring and summer style choices. Flip through the pages to discover which jewelry trends, airport loungewear and cheerful outfits consumers will be looking for next year.
As we turn the page on 2025, I’m filled with gratitude — for our industry’s resilience and creativity, and for the opportunity to help tell all of its stories. For 2026, let’s continue to band together and support one another. After all, the gift industry is the very embodiment of the saying, “a rising tide lifts all ships.”
Here’s to a bright, inspired 2026, full of possibility, valuable partnerships and beautiful things that nobody needs.
Lenise Willis Editor in Chief
Young Schauben & Co Leader Earns 2025 Award in Honor of Chad Corzine
Brittany Waters, operations and marketing director for sales rep group Schauben & Co, has received the fifth annual 2025 Chad Corzine Young Gift & Home Executive Award. The award was presented to Waters at the GHTA Conference held in October at the Grand Hyatt Deer Valley in Park City, Utah.
According to the Gift & Home Trade Association (GHTA), Water's growth within the industry epitomizes what this award is all about. Waters got her start in the industry while in high school and has worked in it ever since, giving her 11 full years of experience. Beginning as a showroom assistant, Waters has since worked her way up to a lead position where she manages all aspects of showroom operations for Schauben & Co, handling everything from advertising and web support to vendor relations.
“GHTA has recognized salespeople, product designers, agency principals, industry execs, and now it's truly an honor to add the key position of showroom operations and Brittany’s name to this prestigious list,” said Committee Chair Michael Nieves of Paladone.
According to a release, "Waters is the leader behind the scenes, making the magic of a showroom come alive. Several of her skills are self-taught, showing her initiative, entrepreneurial spirit and can-do/must-do attitude. She leads by example, and her talents and enthusiasm exemplify those of Chad Corzine."
Brittany Waters of Schauben & Co, left, received the 2025 Chad Corzine Young Gift & Home Executive Award at the GHTA conference. (Photo courtesy of GHTA)
Transpac Brands Relocates Operations
Transpac Brands is relocating its operations and shipping facility from Northern California to Virginia, positioning the company closer to its parent organization, C&F Enterprises. According to a press release from the company, the move marks a significant milestone in the company’s long-term growth strategy and reflects a commitment to improved efficiency, customer service and operational alignment.
“Operating a business in California has presented ongoing challenges, particularly around labor availability in our distribution center, which is projected to worsen over the next several years,” said President/CEO Laurie Gilner of Transpac Brands. “In addition, rising labor, operating costs and tariffs have placed increasing pressure on our margins. Relocating to Virginia allows us to strengthen our supply chain, optimize logistics, and ultimately deliver even greater value to our customers.”
By transitioning operations to the East Coast, Transpac will be geographically closer to a large percentage of its customer base, enabling faster transit times, improved freight options, and greater flexibility in shipping operations. The move also enhances collaboration with other C&F Enterprises divisions, allowing for consolidation of containers and freight.
Transpac recently completed its holiday season shipments from its Vacaville, Calif., facility and is now finalizing plans for Spring Garden shipping, with a target start date of January 1 out of the new Virginia location.
DMC Adds New Initiative to Nearshoring America
Dallas Market Center is initiating the next phase of Nearshoring America, a trade event that connects U.S. brands with factories and supply chain service providers from Mexico and Latin America.
Following a 2024 debut, in January 2026 Nearshoring America will evolve into a custom matchmaking program designed to create faster, more efficient sourcing connections.
“From the beginning, Nearshoring America has been about building stronger, smarter supply chains closer to home,” said Cindy Morris, president and CEO of Dallas Market Center. “This next step focuses on precision matchmaking: helping brands and manufacturers form real partnerships face-to-face.”
The 2026 Nearshoring America Matchmaking Program will link verified factories and service providers from Mexico and Latin America with U.S. brands in gift, home furnishings, lighting and fashion accessories. The new format will collect production criteria directly from brands, deliver tailored supplier recommendations and then host one-on-one meetings at Dallas Market Center inside Dallas Suites.
This new model leverages more than two years of Dallas Market Center research, field visits to factories and partnerships across the region. The goal is to accelerate discovery, reduce risk and strengthen nearshore production networks.
The matchmaking program is open to all brands exhibiting at Dallas Market Center and seeking reliable nearshore production partners, as well as to vetted factories and service providers ready to expand into the U.S. market. Nearshoring America matchmaking sessions will coincide with Dallas Total Home & Gift Market (Jan. 7-13). More information and registration details are available at dallasmarketcenter.com.
Holiday Sales Might Reach a Record-Breaking $1 Trillion
The National Retail Federation predicts retail sales in November and December will grow between 3.7 percent and 4.2 percent over 2024, according to the group's recent holiday forecast. The expected growth translates to total spending between $1.01 trillion and $1.02 trillion. By comparison, last year’s holiday sales rose 4.3 percent over 2023 to reach $976.1 billion.
“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” NRF President and CEO Matthew Shay said. “We remain bullish about the holiday shopping season and expect that consumers will continue to seek savings in nonessential categories to be able to spend on gifts for loved ones.”
NRF Chief Economist and Executive Director of Research Mark Mathews said, “The economy has continued to show surprising resilience in a year marked by trade uncertainty and persistent inflation. As tariffs have induced an uptick in consumer prices, retailers have tried to hold the line on prices given the uncertainty about trade policies.”
Retailers are hiring additional support to meet consumer
demand this holiday season. NRF expects retailers to hire between 265,000 and 365,000 seasonal workers, in line with a slower-paced labor market.
Mathews added that while seasonal hiring normally supports the job market this time of year, some hiring may have been pulled forward to support retailers’ holiday buying events in October. Due to the ongoing tariff situation, retailers will closely monitor spending patterns and wait to make staff additions should demand strengthen throughout the holiday season.
A notable headwind this year was the federal government shutdown, the timing of which was particularly challenging just before the holiday season. Delays in federal spending resulted in a loss of private-sector income, further eroding consumer demand and slowing spending.
NRF’s latest holiday survey, which is separate from the holiday sales forecast, found that consumers plan to spend $890.49 per person on average this year on holiday gifts, food, decorations and other seasonal items. The amount is the second highest in the survey’s 23-year history.
RAZ Imports takes over distribution for iconic candles
RAZ Imports, a gift and seasonal décor brand, is expanding its offerings thanks to a new partnership with Vance Kitira, the maker of the well-known Timber candle collection. The collaboration will allow RAZ Imports to distribute the brand's candle line in North America, beginning in January.
Formerly, the candles were distributed by Sullivans, but the brand announced that RAZ Imports was replacing the company as its distributor in North America, saying on its site: "Effective Immediately, RAZ Imports is replacing Sullivans as our new distributor in North America. For those who have sent the order to service@vancekitira.com, your order will be forwarded to them seamlessly. Those who have not yet placed an order, you may email your order directly to raz@razimports.com. ... Any order (or backorders) placed with Sullivans is required to be resubmitted."
“I trust that the partnership with RAZ Imports will allow us to serve our customers better with their unparalleled expertise in the industry," said Vance Kitira, owner of his namesake company. "I truly believe that their passion towards our products will
bring a transformational experience to our customers.”
Known for their signature distressed Timber texture, long burn times, and clean performance, Vance Kitira candles have earned a loyal following with specialty shops, boutiques, and décor retailers for over three decades.
Vance Kitira is known throughout the industry for its handpoured, artisanal candles, featuring fully refined, food-grade paraffin wax that is clear, odorless and smokeless when burning. The candles are finished with 100-percent cotton wicks sourced from the U.S. and colorants from Germany, and are distinguished by their signature “angel wings” effect as they burn.
“Vance Kitira has long been a leader in decorative candles, and we are thrilled to bring their artistry to retailers through this partnership,” said Cynde Stewart, president at RAZ Imports. "This collaboration allows us to expand our wholesale offerings with a line that is both design-driven and proven in sell-through performance.”
Wholesale customers can place orders through the RAZ Imports website, local rep or showroom starting in January.
FEB 6 – 10, 2026
FRANKFURT, GERMANY
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Seasonal Decoration at its best
Anne McGilvray's Blake Road adds Sustainable Lifestyle Brand
Blake Road Collection, part of Anne McGilvray & Company, is now representing Rockflowerpaper, a Californiabased gift and lifestyle brand known for its artful designs, sustainable practices and "joyful approach to everyday living."
"Rooted in a love for the natural world, Rockflowerpaper combines thoughtful design with eco-conscious materials to create products that are as functional as they are beautiful," the brand described in a press release. The brand is known for its distinctive prints and colorways across its kitchen, home, fashion and travel accessories, and has also contributed to ocean conservation initiatives.
"Thanks to the support of our retailers, [our] best-selling Blu Collection and partnership with Ocean Conservancy have helped donate over $250,000 to protect the waters we love — proving that every purchase is a gift to the planet," the brand said in a release.
“We are so excited to represent Rockflowerpaper,” said Liesl Ludwig of Blake Road Collection. “Their dedication to beautiful design and sustainability aligns perfectly with what today’s retailers and consumers are looking for. We’re proud to bring this inspiring brand to our market and share their story of creativity and conscious living.”
As the new sales representatives in New England, Mid-Atlantic, Southeast, and TOLA, Blake Road Collection will debut Rockflowerpaper’s newest collections during the January 2026 market season in both the Dallas and Atlanta Blake Road Collection showrooms.
Earlier this year, Rockflowerpaper announced "for January 2026" that it was being acquired by Two's Company, saying on its website: "Your support and love wished us back into existence! We're thrilled to announce that we are being acquired by family-owned business Two's Company, a gift, home decor and fashion wholesale brand with a rich 56-year history."
Though the brand was acquired by Two's Company, it is still operating independently. "Our internal teams are not changing — still delivering the same products, quality and exceptional customer service you have come to expect," the web announcement continued. "We remain your trusted brand for sustainable, functional and beautifully designed goods."
Retail Store Theft Rising, NRF Says
While price hikes continue to worry consumers and retailers alike, and many consumers are prioritizing spending and tightening their budgets, other consumers are engaging in illegal activities to stretch their dollar.
The retail industry continues to grapple with increasing levels of theft and violence, according to a new study released by the National Retail Federation and the Loss Prevention Research Council. The Impact of Theft & Violence 2025 found that retailers reported an 18 percent increase in the average number of shoplifting incidents per year in 2024 versus 2023, and threats or acts of violence during shoplifting or theft events increased 17 percent during that same time period.
“Retailers are contending with rising levels of theft, fraud and violence, while continuing to refine security measures, utilize technologies and partner with law enforcement in efforts to curtail loss across the retail landscape,” said NRF Vice President for Asset Protection and Retail Operations David Johnston. “While some progress is apparent, organized theft groups have expanded their scope, taking advantage of retailers’ strained resources and lagging prosecutorial support nationwide.”
The 2025 report also shows that organized groups are now diversifying their criminal portfolios, exploiting vulnerabilities across the entire retail ecosystem. More than half of retailers
surveyed reported increases in phone scams (70 percent), digital and e-commerce frauds (55 percent), shoplifting and merchandise theft (52 percent), and cargo or supply chain thefts (50 percent) being conducted by ORC groups over the past year.
ORC is global in scope, with 66 percent of retailers reporting the involvement of a transnational ORC group in thefts against their company during the past year. Limited law enforcement and retail asset protection resources and lack of prosecutors’ willingness to prosecute are the top three reasons impacting retailers’ ability to investigate or prosecute ORC activities.
“Reliable, industry-wide metrics are critical to addressing these challenges,” said University of Florida Research Scientist and Loss Prevention Research Council Executive Director Read Hayes, Ph.D. “Without shared data, it is difficult to fully understand the scope of theft, fraud and violence ... By establishing clear benchmarks, retailers can begin to identify the most urgent risks and prioritize resources.”
In response to the escalating threat, retailers have increased their investment in multi-layered security strategies. Exterior security, interior security and merchandise protection are the top measures retailers reported as increasing this past year. Measures include cameras, lighting, license plate readers, locking cases and changing store layouts.
23_001099_Retail_UnderTheTree_HalfHoriz_US Mod: October 14, 2025 2:46 PM Print: 10/20/25 page 1 v2.5
Thirty-four years ago, Donna Anderson opened her home in Sherwood, Ore., for friends and neighbors to come and shop 10 Christmas vendors/ makers, plus her own designs. Everyone loved it! But while it was a major hit, it wasn’t a great hit to have at home.
SEE MORE PAGE 50
RETAIL
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“While vendors have their own spaces, they can contribute products to the various themed displays throughout the market, giving more opportunity for customers to come across their pieces.”
Consumer Habits and Behaviors
Who doesn’t like a party? Consumers of all ages are looking at opportunities to get together and have a good time, especially for the holidays.
by Joanne Friedrick Research Editor
Research from Gifts & Decorative Accessories’ 2026 Gift Book Consumer Survey showed that more than half of respondents will be hosting parties over the next year, with holiday-related, birthday and just-because events leading the list. And in doing so, they’ll be buying lots of supplies ranging from decorative disposable dining items and themed décor to party favors and centerpieces to complete the scene.
More than half of Gen Z (56 percent) and 64 percent of millennials will play host to three to 10 gatherings next year, with Gen X and boomers not too far behind. Millennials are the least likely
to throw just a couple of parties (19 percent), while one-fifth of boomers don’t plan to do any hosting.
Other findings from the exclusive research examine social media and store-to-customer communications trends, including which social media is preferred by the different generations — is it Facebook or Instagram? — and who wants email, snail mail or texts from their local gift shop.
Consumers also shared their feelings about locally made, diverse and sustainable products. To learn more about all of these topics, you can read the results here.
Shopping and Social Trends
GIFTS THAT HIT THE JACKPOT.
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JANUARY 25 - 29 2026
Channels used to follow stores
Likelihood of participating in a live shopping event on social media
Communication Trends
Types of communications consumers want from stores
Think Local
Importance of locally made products By Generation
75% of consumers are WILLING TO PAY MORE for a locally made product.
52% of consumers said sustainable/ecofriendly products were "somewhat" or "very" important to them.
Gathering Together
Planned purchases for upcoming
Importance of gifts that celebrate diversity
About the Data
Gifts & Decorative Accessories fielded an exclusive online consumer survey in July 2025 about gift products and home decorating.
The survey garnered 505 responses. The respondents included 76 people from Gen Z, 154 millennials, 143 members of Generation X and 132 baby boomers.
The survey also represents responses from 139 households with incomes below $50,000; 152 households in the $50,000 to $100,000 income range; 146 households earning between $100,000 and $200,000; and 65 earning more than $200,000. The sample was balanced nationally based by geographic area, ethnicity, age, home ownership and income groups.
Very important
Somewhat important
Neutral
Somewhat unimportant
Very unimportant
Types of diverse gifts that are important to consumers
GIFTS WITH A GIVEBACK COMPONENT FOR MARGINALIZED OR UNDERSERVED COMMUNITIES
GIFTS FOR A SPECIFIC HOLIDAY OR EVENT SUCH AS PRIDE WEEK OR JUNETEENTH
GIFTS THAT SHOW DIVERSE MODELS OR ILLUSTRATIONS
This large area at Red Sled Market in Tualatin, Ore., is an amalgam of green, forest-related pieces. It also has an armoire with University of Oregon logoed gifts, which are popular for the area. The green tree shapes tie the space together and set the theme. (Photo by Linda Cahan)
THE 34-YEAR-OLD POP-UP
by Linda Cahan
Thirty-four years ago, Donna Anderson opened her home in Sherwood, Ore., for friends and neighbors to come and shop 10 Christmas vendors/makers, plus her own designs. Everyone loved it!
But while it was a major hit, it wasn’t a great hit to have at home — neighbors would drop in unexpectedly on off hours, sometimes catching her husband in his bathrobe as he was trying to go to bed, feed the kids or take a shower. The pop-up lasted one year in their home before Anderson moved things to a rental space in a nearby strip mall.
The second year was even more successful. Anderson had written down everyone’s emails from the year before and sent out reminders. The word spread and the Red Sled Market has continued successfully in different rental spaces ever since.
Now in nearby Tualatin, Ore., the newest space is in a very busy shopping center in a former bank building just off a major highway. This new venue has a space upstairs that Anderson is turning into a craft loft with classes. Downstairs has lots of nooks which will become vendor areas and allow for great photo ops; the bank vault itself will turn into a snowman room.
The 2024 Red Sled Market that I visited was in the same shopping center between Ulta and Old Navy. It was an open space and, while each vendor created their own look, there wasn’t
much space between them. Each area has its own categories, and every year Anderson tries to prep the vendors ahead of time by discussing themes and colors of store-wide displays. While vendors have their own spaces, they can contribute products to the various themed displays throughout the market, giving more opportunity for customers to come across their pieces.
The market showcases several categories, including jewelry, soaps, lotions, candles, accessories, gourmet foods and, of course, Christmas. Anderson is very picky about what she accepts into the market as she doesn’t want copies of things that can be found anywhere else. Typically, vendors start emailing her during the fourth quarter to be in the market the following year; 95 percent come back and she adds six to 10 new vendors.
Working for the space planning division of Herman Miller in Los Angeles and Portland gave Anderson her organizing experience. She gained a lot of knowledge by reading “Why We Buy” by Paco Underhill, helping to understand how people travel through a shop and how to avoid the “dreaded butt-brush” which is the result of too narrow aisles.
Hiring younger people who post on social media has grown her business significantly. Some vendors choose to work at the market along with friends and family, some who have grown up working there since their teens.
Red Sled Market is obviously a pop-up — the sign gives it away, but it is smart and visible! I liked the merchandise outside to attract people in; it softens the hardness of the strip mall façade.
Oversized props are great attention grabbers! The candy cane leads the eye perfectly down to the shelves. It also breaks up the monotony of the boxy fixture. The garland on top softens the look and keeps the white wood from blending into the walls behind the unit.
A strong color theme, combined with a few large gingerbread men, attracts attention to this mix of red and white holiday items. The use of the ladder-like display adds height and angles which are always eye-catching. The repetition of the curved flags on the table and ladder draw the eye to both places. It’s a good, smart merchandise statement.
Donna Anderson, Red Sled Market’s owner, was smart. She created a six foot “decompression zone” at the entrance, so when a customer walked in, there was an opportunity to stop and look around to get their bearings. Within seconds, I realized that the aisles held different vendors as each had created their own look.
This fixture is perfect for homemade candies! It’s minty and, combined with the red and white, very holiday in spirit. The handmade signs work for the concept, and everything feels personal. Each house-shaped sign describes the product to the right such as “Chocolate Covered Pretzel with Coconut.”
There is a good-size Hawaiian population in the Portland area, and it's a top vacation destination for many west coasters. When I visited, this section was a little sold down (it was toward the end of the season), but there’s still a loving quality to the presentation. The addition of the hula skirt material on the table base is fun and an immediate visual clue. The one tip I would give here is to steam the burlap to get rid of the fold lines. (Photos by Linda Cahan)
INDUSTRY INSIGHTS
Many independent specialty retailers believe that since they don’t sell the same products, work in the same pricing range and have the same retail formats, that a big store like Walmart is not a competitor. Most independent specialty retailers are wrong. SEE MORE PAGE 54
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“It took a number of years — even a decade — for the true impact of the internet to be felt by businesses and shoppers.”
Nothing Artificial About This Intelligence
Many independent specialty retailers believe that since they don’t sell the same products, work in the same pricing range and have the same retail formats, that a big store like Walmart is not a competitor.
Most independent specialty retailers are wrong.
Retail is a zero-sum game and everyone is competing for the same purchasing dollars. So, when Walmart rolls out a new program that allows shoppers to buy things automatically using AI technology, it’s a massive game changer that redefines the entire retail playing field — including for independents.
“By allowing its customers to order directly from the ChatGPT app, Walmart is making things incredibly easier when it comes to buying stuff.”
Technology was never my specialty — us liberal arts majors have other good points, I’m sure — but all of us have been trying to figure out how artificial intelligence is going to impact our lives and our companies.
To me, it’s kind of like when the internet (anyone remember when it was called the information superhighway?) first began to get widespread use almost 30 years ago. We all knew it was going to be important and would change how we went about our lives but most of us weren’t quite sure how.
It took a number of years — even a decade — for the true impact of the internet to be felt by businesses and shoppers. There were still companies in 2005 saying it was just a passing thing and really wouldn’t amount to game changing parameters.
Of course, a few years ago, we said the same thing about the metaverse. Remember that? Facebook even changed its corporate name to Meta to reflect how important it felt about this whole thing. These days we don’t hear a whole lot of people — including Mark Zuckerberg — talking about the metaverse very much.
AI is going to be different and all you have to do is look at the Walmart move to see that. By allowing its customers to order directly from the ChatGPT app, Walmart is making things incredibly easier when it comes to buying stuff. This is about as
seamless — frictionless seems to be the buzz word these days — as it gets, short of when we have chips implanted in our heads and all we have to do is think of something and it shows up on our doorstep a few hours later.
There are some drawbacks in this set-up, however. Shoppers won’t be in Walmart’s ecosystem in quite the same way and there may be missed opportunities for add-on sales. Likewise, the latest big revenue stream for retailers like Walmart, ad revenues, will be largely negated because shoppers won’t ever see these ads.
But even with these caveats, this is huge. And not just for Walmart. Just as Amazon redefined customer expectations on deliveries — first two days, then one day and now, in some cases, just hours — shoppers are going to expect to be able to use AI to make their purchases from other websites. It doesn’t take very long for these kinds of processes to take hold, especially today.
Independent retailers, of course, don’t have the purchasing levels of Walmart — much less their budget — but it’s something that’s got to be on their radar because eventually AI ordering is going to be table stakes in the retail business. Walmart showed real intelligence in pioneering with ChatGPT on this ordering technology. Other retailers need to get just as smart.
Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.
Retailers at the Ready Await Early Bird Shoppers
The holiday toy sales forecast has become as unpredictable as a Magic 8 Ball. Will most shoppers get a jumpstart on their gift lists? Will they spend as much as they did last year? Do “all signs point to yes?” If only it were that simple.
According to Circana’s recent Holiday Retail Outlook report, consumers are expected to start shopping earlier than usual, with 31 percent planning to buy fewer items due to rising prices. To get the lay of the (toy)land, we reached out to retailers in advance of Black Friday to find out if pre-holiday business is indeed booming.
“This year, neither price nor availability is guaranteed, so informed consumers know to buy it when they see it.”
— Hilary Key, owner of The Toy Chest in Nashville, Ind.
Buy Now, Play Later
At Snoozy’s Kids in Mountain Brook, Ala., customers have been in Christmas mode since August. But according to owner George Jones, business really picked up the first week in October during their biggest sales event — an annual tradition for the past 30 years. “Many customers are sincerely concerned about us and our business,” said Jones. “Many have said they would continue to shop with us, no matter what Washington is doing.”
Stocking the latest trends, while diversifying its toy mix with spa items and jewelry, keeps Snoozy’s customers returning for all their gifting needs. The store even provides a personal touch for those shopping for smaller items. “Many of our customers bring their stockings from home for us to fill,” said Jones. “We include gourmet and everyday candies, hot chocolate mixes, small Labubu items like pens and hair clips … and more.”
Over in Oklahoma at Tulsa Toy Depot, fall business has been slower than usual for the past two years. Owner Ryan McAdams, who also runs the adjacent Honeysuckle Chocolate & Candy store, attributes the drop-off to the financial strain on families covering monthly bills amidst rising costs. “We have seen an overall trend to wait until after Thanksgiving with almost all of our customers,” he said. “Early Christmas shopping in September and October is going to be a thing of the past.”
McAdams’s clientele is buying lower priced items in general
(two small building sets from the same brand instead of one larger one, for instance), prompting him to beef up his selection of $10 and under items. On the higher end, Calico Critters and Douglas plush are strong sellers. “Our customers are telling us they expect to pay more, but also expect to get less this year,” he added. “Most of our vendors have not increased prices and, overall, our products are only up between 1-2 percent.”
Sir Troy’s Toy Kingdom’s three locations in northeast Ohio are doing a brisk business, but that’s nothing new. According to company vice president Heather Marks, ever since COVID, customers understand inventory limitations and have begun their holiday shopping earlier. With average transactions on the increase, Marks believes that they have figured out how to shop smarter. “If there has been a strategy in early shopping, it has to be stretching the budget so parents can meet children’s expectations,” she said.
Hilary Key, owner of The Toy Chest in Nashville, Ind., has seen a surge not only in holiday sales, but in the number of gifts she is wrapping in festive paper. “In past years, I’ve been able to confidently say, ‘Yes, I’ll have more product in November,” and nobody even thought to ask if it would be the same price,” she said. “This year, neither price nor availability is guaranteed, so informed consumers know to buy it when they see it, if that’s an option for them.”
Popular budget-friendly picks this season include Disney bath sets and skincare from Mad Beauty; lip gloss and nailcare from Blossom Beauty, and fidget toys from Speks and Zorbitz. “Novelty is the department showing the most growth over last year, as we usually see when people are feeling economic uncertainty,” added Key.
Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.
Deck the Dragon plush by Douglas.
The December Question Every Leader Should Anticipate
As the year winds down, our calendars fill with two things: out-of-office replies and existential dread. December has a funny way of putting a mirror in front of us. In the quiet between deadlines and family gatherings, a perennial set of questions shows up:
• What am I doing with my life?
• Do I still want to be doing this work?
• Am I moving forward — or just moving?
These aren’t wellness journal prompts. They’re career-defining questions. And like clockwork, millions of workers will ask them over the next few weeks. According to Pew, 56 percent of U.S. employees say the end of the year is when they evaluate whether their job aligns with their long-term goals. At the same time, Gallup finds that feeling a sense of purpose at work increases performance by up to 49 percent and cuts turnover intention by nearly half.
This is the season of purpose. And as a leader, you ignore that at your peril.
Your people are having these conversations — with or without you. At dinner tables, on long drives to visit family, during the quiet moments before the New Year’s countdown, your employees will wonder: What does 2026 hold for me? Do I matter? Should I stay or should I go?
You can’t stop that reflection, but you can shape it.
Leaders often think purpose is something people need to “find.” But most of the time, purpose just needs to be reminded, reinforced, and spoken out loud by someone who sees what they bring to the organization.
Now is when your people need to hear:
• Why their work matters
• How their effort connects to the mission
• What strengths they bring that no one else does
• Where they can grow in 2026
In other words, give them a reason to stay with you and a reason to strive for more at the company.
A Small Gesture with Outsized ROI
Recognition is not soft. Recognition is strategy. Companies in the top quartile for employee appreciation win the turnover battle. Research shows that a single act of meaningful recognition improves engagement for up to a month. That’s an ROI most marketing budgets would kill for.
My own ritual: Every year I write a personalized note to every team member — often handwritten, mailed, old-school. It’s not performative. It’s gratitude. These people could work anywhere. They chose to lend their talent, intelligence and energy to this organization. That’s not nothing.
Recognition does three things at once:
1. Anchors purpose (“This is why your work matters.”)
2. Signals worth (“I see you.”)
3. Builds loyalty (“You matter here.”)
Simple, human, wildly effective.
Your Job as a Leader
As you close out 2025, you have one job more important than budgets, strategic plans, or final pushes: Give your people back their sense of purpose. Not through slogans — through specificity. Through gratitude. Through a conversation that reminds them they matter — to the work, to the mission, and to you.
If you can’t remember the last time you did that, December is your moment. Here’s hoping you end 2025 with clarity — and begin 2026 with momentum, purpose, and a team that knows exactly why they’re here.
Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. It has helped more than 10,000 companies understand and improve their workplace using data-driven strategies. Email Zepeda at jzepeda@bestcompaniesgroup.com.
Building Community on the Road
Despite the lifestyle challenges of being on the road, Dana Golden has been a rep who continues to bring the positivity for more than 15 years.
For more than 15 years, Dana Golden has been on the road, crisscrossing the Northeast to meet with retailers, showcase new lines and help them discover products that will resonate with their customers. It is a life that requires flexibility and stamina, yet one that has also given her the freedom to build a career rooted in resilience, connection and trust.
Golden admits the solitude of rep life can sometimes be the most significant challenge. “Being on the road can be isolating sometimes,” she said. “My office is Starbucks cafés, lunch spots and my car. I’m not on an office floor where I can turn to a colleague in the cubicle next to me when I have questions or need help brainstorming.”
It is this ability to adapt, stay positive and find joy in the journey that has carried Golden through the industry's ups and downs. And it is precisely what earned her recognition as the Retailer Excellence Awards top sales rep recipient for the Northeast Region earlier this year. This distinction celebrates her impact not only on sales but also on the relationships she has built with retailers and peers.
Over the years, she has built a network of fellow sales reps who have become more than colleagues — they have become her support system.
“I spend my drives on the phone with my rep friends discussing our days and what is going on in and out of our work lives. I have been able to build a support system over my 15-plus years on the road of people who keep me laughing and excited to be on the road every day,” Golden said.
When Golden steps into a store, she does not launch into a pitch. Instead, she takes a moment to walk the floor, absorb the atmosphere and think about how the products will complement the retailer’s unique vision. “Before any appointment, I like taking a lap around the store to soak in the vibe and really understand the space. It’s important to me to show how my products can enhance their unique vision rather than unloading my entire collection,” she said.
This attentiveness goes beyond courtesy — it is a strategy. Golden understands the value of time for independent retailers and respects it with a focused and thoughtful approach. She shows what makes sense for each store rather than overwhelming buyers with options. She also pays close attention to what is happening on the same street or in nearby shops. “If there are multiple shops on the same downtown street, I see it
“Before
any appointment, I like taking a lap around the store to soak in the vibe and really understand the space.”
as my job to help each one shine with its own individuality,” she said. For retailers, such consideration can mean the difference between blending in and standing out.
Golden has also noticed the pace of buying has shifted dramatically, noting that retailers are “shopping closer to the season than ever” and waiting longer to place orders to try and secure the best prices and stay as on top of trends as possible. Her response to this change is honesty and efficiency: “I never hold back information from my retailers. Whether it’s a price change or a new promotion, I make sure they’re the first to know.”
Golden also considers how busy retailers are when it comes to her need to update them, not wanting to waste their time or their inbox space and distract them from their busy schedules.
“I keep my updates focused on what truly matters and what will have a direct impact on their business,” she said. “Quick, clear, and valuable is my goal every time I reach out.”
That combination of respect, reliability and resourcefulness has earned her the trust of countless store owners across the Northeast. For Golden, those relationships are the heart of the job. She sees herself not just as a salesperson but as a partner invested in her customers’ long-term success.
Golden’s journey is a testament to the transformative power of connection and adaptability in an ever-changing industry. By turning the challenges of life on the road into opportunities for partnership and growth, she has left an indelible mark on her retailers and fellow reps. Her story reminds us that true success isn’t only measured in sales or accolades, but in the communities we nurture, the trust we cultivate and the joy we bring to the work we do every day.
Angela Schmook is the vice president of operations and marketing at Road Runners, and the co-founder of Reps Are Local Too, an organization dedicated to supporting independent sales representatives. With a passion for strengthening relationships between reps, retailers and brands, Schmook advocates for the vital role local sales reps play in helping businesses thrive.
Q & A
4 QUESTIONS WITH Mark Smith
The new CEO of Mud Pie, which was announced in early October, discusses the leadership change and the brand’s future.
On October 3, home, gift and fashion brand Mud Pie announced that Founder Marcia Miller and her family were stepping back from daily operations, resulting in the departure of Alexander “Zander” Brekke, former president, and Lauren Brekke, former chief product officer, from the brand. The release said the “realignment of resources” would add the expertise and capital needed to support the brand’s growth initiatives. But what does this leadership change mean for the legacy brand that has been family-run for four decades? We talked with the new Chief Executive Officer, Mark Smith, to find out.
BACKGROUND CHECK
Q: How did you become involved with Mud Pie (beyond being a consultant for a year)? What do you bring to the table?
A: “I have led growth initiatives at numerous companies both from the operational and board level and initially joined Mud Pie as a board member last year. I have experience in strengthening overall operations and streamlining processes with a heavy focus on the overall customer experience.”
PRODUCT CREATION
Q: What does the transition in leadership mean for Mud Pie’s future, particularly its product development and vision? Will we notice a change in product inspiration or direction? Any category growth or shrinkage?
A: “The core of the product development team remains the same, and all of our design directors have been with the company for well over a decade. They understand the changing needs of both our retailers and the market as a whole and remain on the cutting edge of product trends.”
“The core of the product development team remains the same, and all of our design directors have been with the company for well over a decade.”
—Mark Smith, Mud Pie CEO
STAYING THE COURSE
Q: What changes (if any) can Mud Pie retailers expect to see for the rest of this year, as well as in the coming years?
A: “Retailers will not see any changes to operations, product direction or fulfillment.”
CORE VALUES
Q: Mud Pie was so well-known as a family-owned and run company; how will family values continue to be incorporated into the brand? Or will they?
A: “The company’s foundation as a family-owned business helped establish a strong culture of trust, quality and commitment — values that remain central to our brand today. Even as we’ve grown and transitioned, those principles will continue to guide us as we look to the future.”
Beginning in 2026, D56 will celebrate 50 years in the gift industry; an achievement that is extremely rare in our ever changing gift environment. Collectors, retailers, enthusiasts, fans, and employees will mark this important milestone in our rich history as we celebrate 50 Years of creating lifelong memories and cherished traditions with a gala event at Elvis Presley’s Graceland in Memphis on May 5, 2026.
Specializing in holidays and celebrations, our Department 56 team of award winning artists and designers continue to capture your hearts, minds, and imaginations by portraying and rendering works of art depicting and illustrating warm and tender moments through our villages, ornaments, and figurines. Joan Kergides, Chief Merchandising Officer, explained, “The magic and memories we help to create for customers, friends, and families is something we take seriously and keep in our own hearts each and every day. We have the honor and privilege of inventing, telling, and sharing stories through colorful scenes and striking images to inspire the child-like love and qualities we all have within us.”
The history of Department 56 began 50 years ago, in 1976. A group of friends, enjoying a holiday dinner at a small country inn in Minnesota, marveled at the majesty of the evening and shared stories of past Christmas’. Wanting to capture the magic of the evening to share with others, the idea of a lighted Christmas village was born. One of the friends at the dinner, Ed Bazinet, worked at Bachman’s. He convinced the Minnesota based boutique florist to invest in the debut of six hand-painted, ceramic buildings. Bachman’s identified each of its departments by number and the wholesale gift imports division was assigned number 56 – and from there, Department 56 began.
The six houses were met with tremendous interest and quickly garnered collecting enthusiasts throughout the United States. Wanting to continue capturing the essence and spirit of times past, Department 56 grew by offering newly minted houses and the first-ever village accessories in 1979. It was only a short time later that the concept of The Heritage Village Collection was announced under which many well-known internally designed towns have been developed throughout the years, among them Dickens’ Village, Christmas in the City, and the North Pole Series.
Recognized for our high-quality, intricately designed architectural buildings, detailed figurines with lifelike attributes, and sculptured accessories, Department 56 has become known as the leader in holiday villages. Over the years, many Department 56 village collectors, retailers, and publications joined local clubs to receive updates on house retirements, announcements of new pieces, and ideas on displays, among other things. In 1992, Jack Steels founded the National Council of D56 Clubs with the intent for all clubs to share information. Today, there are over 58 clubs which work with the National Council.
In November 2023, Department 56 announced the opening of the Enesco Gift Shop and Department 56 Gallery located at Elvis Presley’s Graceland. A collector’s dream and a visitor’s favorite, the Gallery is the world’s largest single display of Department 56 Villages designed to share the Company’s story through themed displays and vignettes featuring the beloved holiday.
Michael Griffith, President of Enesco Worldwide, summed it up best, when he said, “Thank you for being part of our legacy – and our future. We are both appreciative and humbled to be part of the 50-year history of a collaborative team that has been entrusted by our consumers and collectors to create products that capture both hearts and minds.” Please join us as we celebrate Department 56’s Golden Anniversary in 2026!
Becoming G.O.A.T. Wise
In this excerpt from “G.O.A.T. WISDOM: How to Build A Truly Great Business — From the Founders of Beekman 1802,” Dr. Brent Ridge and Josh Kilmer-Purcell say sometimes it’s best to follow the advice of real goats.
We launched Beekman 1802 in one of New York State’s poorest counties with no funding — during a punishing recession. At first, the odds seemed stacked against us. The Great Recession was raging, and we lacked capital, having sunk our life savings into buying the farm. We’d never earned our living as entrepreneurs before and knew little about farming. When we first launched, we didn’t know the specifics of our eventual business model. But we did know one thing: we wanted to build a good company, not merely a successful one. We wanted to sell high-¬quality products that would enrich our customers’ lives and create a strong, diverse, caring community. We wanted to make the world a better place by spreading Kindness and Neighborliness. And we wanted to build a business that would last.
We were determined that our personal and corporate mission of spreading Kindness would be real, not an empty marketing slogan. (Please note that we always capitalize “Kindness” to illustrate and constantly remind ourselves just how important it is.) We wanted to build our business the right way, and that meant treating buyers of our products not as generic customers but as Neighbors — members of a community who deserved care, respect and recognition. In fact, we actually don’t use the word “customer” or “consumer” when referring to our own. We, and our entire company, call our customers “Neighbors.”
While other startups took investor money, sought explosive but unprofitable growth and aimed for a quick, lucrative exit, we focused on winning over one new Neighbor at a time — both online and in person. Rather than mobilizing expensive advertising to attract throngs of new customers, we eschewed investor money and relied primarily on generating positive PR around our personal stories and business values. It was a less glamorous but far more satisfying way to build a business, and it enabled our brand to create a community of highly enthusiastic Neighbors and grow it organically and in an enduring fashion.
Over the years, we’ve been invited to speak to the employees of many other companies, including Wells Fargo, PwC, Hallmark, Google, Meta, Pinterest, Nestlé and various trade organizations. In addition to cute pictures of goats, the ¬best-reviewed part of our talks is always the lessons we share that we learned from our actual goats, so we summarize them here.
If Everyone Is Running in the Same Direction, Join Them
Goats are very skittish creatures. Often, when they’re out in the field, one will hear a sound, like a twig breaking, and start hightailing it back to the barn for no reason. The others join the stampede without even knowing why. Entrepreneurs are often exhorted to be brave and do their own thing regardless of potential consequences. But sometimes, there actually is a real threat. In the presence of overwhelming consensus, it’s better to join in a mass exodus and reevaluate later than to get eaten by a coyote.
“We agree that the best business practice is to explore any and all opportunities. We’re often too quick to say things like ‘That’s not how we do it,’ … but if you don’t at least investigate alternatives, you’ll miss out on all sorts of innovative, disruptive breakthroughs.”
A Certain Level of Bull*hit (or Goat Poop) Is Helpful
In the winter, farmers typically clean out the barn less frequently, not only because snowy weather makes it more difficult, but because leaving some decomposing manure in the barn actually helps heat it. We believe a certain amount of hot air in business helps as well. In challenging times, some cheerleading puffery can help motivate teams internally. And externally, spinning moderate successes into earth-shattering victories can help attract more positive attention and relationships.
Taste Everything
(You Can Always Spit It Out Later)
The idea that goats eat anything — even tin cans — is an old wives’ tale. The truth is that they are very curious animals and explore the world around them through their sense of taste. They’ll quickly spit out anything they don’t like. We agree that the best business practice is to explore any and all opportunities. We’re often too quick to say things like “That’s not how we do it,” or “That’s not what everybody else does.” That might be true, but if you don’t at least investigate alternatives, you’ll miss out on all sorts of innovative, disruptive breakthroughs.
Hard Decisions Today
Make for Easier Tomorrows
As soon as a new kid is born on the farm, Farmer John begins using its mother’s milk to bottle-feed it. Many times, people will ask, “Wouldn’t it be nicer just to let it feed directly from its mother?” Yes, that might be easier, but as we said before, goats are very skittish. Ensuring that the kids imprint on John first means that for the rest of their lives, they won’t be stressed out at milking time each day. It’s the same for business decisions. Delaying tough decisions, or trying to smooth things over, takes
away from the productivity that only comes after ripping BandAids off and moving on.
Constantly Revisit Your Organization’s Organization
Goats have a herd mentality. Also, like chickens, they have a “pecking order.” The herd runs smoothly when all the goats know where they are in it. Problems arise, however, if a few goats wander off further afield or if some go outside, while the others stay inside. As soon as they are all together again, they invariably start head-butting to reestablish their own mysterious (to us) org chart. The same holds true for human herds. Just because everyone agreed to an org chart three years ago doesn’t mean it’s the best org chart for today. Keep your org flow flexible, so your teams don’t start butting heads (or noses). If you’d like us to speak to your employees, please reach out to NeighborServices@beekman1802.com.
Editor’s note: This excerpt has been reprinted with the permission of Harvard Business Review Press. Adapted from “G.O.A.T.
and
WISDOM: How to Build A Truly Great Business — From the Founders of Beekman 1802” by Dr. Brent Ridge and Josh Kilmer-Purcell. Copyright 2025 Dr. Brent Ridge and Josh Kilmer-Purcell. All rights reserved.
Dr. Brent Ridge is the co-founder of Beekman 1802, the award-winning skin health brand based on two key ingredients: goat milk and kindness. With his partner, Josh Kilmer-Purcell, he is the author of five books, including the latest, "G.O.A.T. Wisdom," which talks about their business journey building Beekman 1802. The book is available wherever you buy your books, online or in-store.
Linens with an
Josh Kilmer-Purcell, left,
Dr. Brent Ridge. (Photo courtesy of Harvard Business Review Press)
9% of consumers DO NOT PLAN TO BUY any holiday or seasonal décor in the next 12 months, down from 10% in 2024.
BY THE NUMBERS HOLIDAYS
Although consumers may be tightening their purse strings due to an increase in the cost of living, it seems holiday spending may still squeak out on the plus side. In fact, the holiday forecast from the National Retail Federation is predicting sales will grow between 3.7 percent and 4.2 percent in November and December compared to 2024 — which translates to total spending between $1.01 trillion and $1.02 trillion. If the forecast is accurate, it would mark the fi rst time holiday spending has broken the trillion-dollar mark. For 2024, total spending reached $976.1 billion. But what are customers buying? Candles and ornaments are overwhelmingly the top two categories, according to the 2026 Gift Book Consumer Survey, followed by seasonal gourmet and apparel/fashion accessories tied for third.
Christmas categories consumers are planning to buy this year
When consumers start Christmas shopping
Consumers plan to spend an average of $192 on
holiday décor over the next year.
Dollars by Region: 2024 vs. 2025
How non-top 100 retailer regional receivables in the U.S. compare year over year: October
The Gift Associates Interchange Network (GAIN) statistics show the overall receivables of non-top 100 retailers for October 2025 are down 8.6 percent from the same time last year. All regions dropped year over year, with the Northeast and Midwest posting the largest decrease at 17.8 percent and 12.7 percent respectively. In October 2025, the average days delinquent for non-top 100 retailers increased 4.7 days as compared to October 2024, while top 100 retailers showed an increase of 4.2 days. According to anecdotal data received, it appears as though retailers have limited their purchases for the holiday season in preparation for softer sales due to the restricted disposable income most Americans have because of the higher cost of living. Retailers have also been careful in the products they have purchased due to higher acquisition costs from tariffs. This chart is created from data provided by GAIN.
$8,00,00,000
$7,00,00,000
$6,00,00,000
$5,00,00,000
$4,00,00,000
$3,00,00,000
$2,00,00,000
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October 2024
October 2025
Source: GAIN
GET TECHNICAL
The holidays are a busy time of year for consumers and retailers alike. Decorating for the season takes a lot of time, effort and creative prowess and it can be daunting for retailers to keep things fresh each year.
SEE MORE PAGE 72
“ “It’s important to remember that not every display has to be overwhelming — sometimes simple and clean is just as powerful.”
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CELEBRATING INDUSTRY SUPERSTARS!
In our November “People” issue, we highlighted 40 people who help make our industry as great as it is — from 20 fabulous women leaving their mark to 20 sales reps who go above and beyond each day. If you didn’t see the lists in print, we’ve shared all of the profiles online! Head to our website to see all of the 2025 honorees. giftsanddec.com
RESEARCH ROUNDUP
Need to know what your customers are thinking while they shop? Keep up with the latest consumer research by following our Facebook page. We post highlights and links to full articles every day. @giftsanddecmag
“This isn’t about coasting. It’s about being effective and having energy left for your life at the end of the day. Hybrid selling isn’t just smart. It’s sustainable.”
— Dawn Grooters Gifts & Decorative Accessories Magazine
PREPARE FOR MARKET!
If you don’t already follow us on Instagram, you’re going to want to before heading to winter markets! We share our favorite finds, inside peeks at showrooms and more on our story!
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The holidays are a busy time of year for consumers and retailers alike. Decorating for the season takes a lot of time, effort and creative prowess and it can be daunting for retailers to keep things fresh each year. It’s important to remember that not every display has to be overwhelming — sometimes simple and clean is just as powerful.
This year’s displays are likely already in place, but it’s never to soon to take notes for next year. Consider these retail displays — from strategic product pairings to trending alternative color palettes — that definitely scream “holidays!”
LAS VEGAS
FOR HOLIDAY 2026
HOLIDAY TRENDS REPORT: GIFTING BECOMES MORE INTENTIONAL
As many consumers eagerly look to turn the page on 2025, they’re still planning to end the year on a high note, celebrating the holidays with family and friends. What is changing however, is their desire to embrace the season in more meaningful ways.
Many say they are being more intentional with their spending this season, seeking gifts that feel personal and purposeful without going over their carefully planned budgets. A majority of shoppers say they prefer giving useful gifts, rather than fun or frivolous items. Many also say it’s about more than just picking a present; it’s about creating a lasting impression. But no matter who or what they are shopping for, the myriad of choices gracing gift store shelves are sure to complete anyone’s shopping list. And experienced store personnel – working overtime as Santa’s helpers – are ready to lend their expertise.
Gone are the days of grabbing a gift card off the rack. Today’s shoppers aren’t just buying presents – they’re curating experiences, telling stories and making statements about what matters to them. The gift industry is riding this wave of change, and it’s transforming everything from how products are made to how they’re marketed and sold. Items that pull double-duty – think luxury meets practicality, or nostalgia with a modern twist – are turning heads.
There’s a growing appetite for gifts that do more than sit on a shelf. Whether it’s a smart gadget that makes life easier or a wellness product that shows genuine care, modern gifts need to strike a deeper chord. For retailers, this shift isn’t just interesting – it’s crucial for staying ahead of the curve.
A number of key trends have emerged for this upcoming holiday season. The first is an emphasis on intimate gatherings at home, again encouraging a more mindful approach to celebrations. Here, the focus is on quality time and meaningful connections, rather than
extravagant events. A recent survey found that over 30 percent of people polled planned to host more events this year than last year. This presents an abundance of gift-giving opportunities, from fashion-forward holiday tabletop and textiles, to candles, drinking accessories and barware in an array of on-trend styles.
There’s also a resurgence of vintage themes in holiday décor, particularly for Christmas. Classic motifs
like snowflakes and Christmas trees are being reimagined with modern twists, incorporating sleek geometric shapes and updated color schemes. This blend of tradition and contemporary design aims to evoke warmth while appealing to modern sensibilities. There’s something magical happening when vintage vibes meet modern design. From reimagined classic games to childhood favorites with a 2025 twist, these throwback gifts are hitting an emotional sweet spot across generations.
Sustainability isn’t just a buzzword anymore – it’s becoming the new normal. Modern gift-givers are diving deep into the stories behind their purchases, wanting to know where products come from and how they’re made. From packaging that disappears without a trace to materials given a second life, environmental consciousness is reshaping gift-buying decisions. To that end, designs featuring nature-inspired motifs such as leaves and wildlife are garnering attention. And eco-conscious patterns that feature neutral tones with pops of greenery, reflect a commitment to mindfulness and simplicity in holiday décor.
definitely gotten smarter. Items such as solarpowered décor and self-sustaining plant systems are gaining in popularity, perfect for those who want their gifts to be both eco-friendly and effortlessly chic. The popularity of Scandinavian minimalism has evolved into something special, bringing together clean lines, natural material and clever functionality in ways that make everyday items feel extraordinary.
Meanwhile, personalization is hitting new heights, with people falling in love with gifts that scream “this was made for you,” such as a monogrammed travel accessory, scarf, towel or throw.
The booming market for wellness and selfcare gifts promises to remain strong. Here, people are gifting peace of mind, whether through items like weighted blankets that feel like a warm hug, or aromatherapy sets that transform homes into personal spas.
One notable color palette on display this season includes rich deep hues like reds and blacks, contrasted with whites to create a dramatic and elegant atmosphere. This palette is sure to evoke warmth and indulgence, enhancing the festive spirit of any home environment.
Home goods have not lost their gift appeal, but they’ve
Candles continue to lead sales of all Christmas categories in gift stores, with 60 percent of consumers planning to purchase a candle this holiday season, according to the Strategic Insights, 2025 Gifts & Decorative Accessories Study. This is followed by ornaments, at 59 percent; seasonal gourmet items at 42 percent; apparel/fashion accessories, 42 percent; bath and body items, 36 percent; decorative accents, 35 percent; tableware, 28 percent, and advent calendars, pillows, tea towels are other textiles and nativity sets rounding out the most sought-after shopping categories. As consumers reassess their spending habits, there will be a focus on intentional purchases that quality over quantity . This trend encourages thoughtful gifting and decorating choices that foster connections and reflect personal
Here's to a holiday season filled with joy, love and meaning.
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www.razimports.com 800-443-3540 Bow Candlesticks 4512201 www.razimports.com 800-443-3540
Table Top Santa Butler 4510332
www.razimports.com 800-443-3540
TRENDING GIFTS
STATIONERY | GOURMET | CANDLES | HOLIDAY | FASHION | BATH & BODY | GIFTABLES | HOME | KIDS
One size fits most
Made with polyester knit material
Vacation season is no longer just a season. Consumers now more than ever are seeking out vacations yearround versus just a couple of months out of the year. And, according to an article in the New York Times, bookings for fall vacations have risen 30 percent, with an added emphasis on traditional beach spots.
Dressing for vacations can be challenging. As costs rise for airfare and checked bags, consumers want more versatile pieces that they can wear from the plane straight to the sandy beaches. Lightweight pieces that still feel cozy fit the bill — like this new sweater collection from Mud Pie.
The Hurley Beach Sweater comes in two colors/
Rolled mock neck with ribbed sleeve openings
SEASIDE STYLE
by Amanda Erd
styles — the navy sweater features delicate seashell appliqués, while the white colored sweater sports a classic lobster motif. Both sweaters are made from a polyester knit material and are one size fits most.
The Hurley Beach sweaters have a rolled mock neck with ribbed sleeve openings and hem, making for a comfy fit while still being stylish. The colors and appliqués give off chic coastal vibes whether they are being worn at the beach or in a colder setting, fitting in with the versatility trend.
Navy Hurley Beach Sweater. Mud Pie. wholesale.mudpie.com
2025 READER RANKINGS AWARDS
Check out Gifts & Decorative Accessories’ annual reader rankings survey to see which manufacturers and vendors were voted the best of the best in 62 product categories.
by GDA Staff
The gift and home industry is filled with so many options to source that it can feel a little bit intimidating. It’s nice to have options, but how do you know which hand cream, serving bowl or decorative candle to stock? That’s when retailers rely on word of mouth and thoughtful suggestions, which is exactly the aim of our annual Reader Rankings Survey. To compile a list of top vendors, we asked our readers, which includes retailers manufacturers, sales reps, consultants and marketplace staff, to vote on their favorite brands across nine key product categories.
Readers were asked to nominate their favorite suppliers in “fill in the blank” format on giftsanddec.com. From that list, the 10 manufacturers and vendors with the most nominations in each category were added to a final voting form so readers could select their top choices.
The result is this final list, which details the best of the best in specific, niche categories, according to our readers.
Flip through the Reader Rankings list and make note of any brands you want to check out at winter markets. This special section is like a helpful product guide to help you source the best brands for your store.
Bath & Body
Best Bath Product
Farmhouse Fresh
The Naked Bee
Beekman 1802
Best Body Lotion/Oil
The Naked Bee
Boston International/Mangiacotti
Inis the Energy of the Sea
Best Face-Care
Patchology
The Naked Bee
Farmhouse Fresh
Best Hand Cream
The Naked Bee
Boston International/Mangiacotti
English Soap Company
Best Lip Care
Patchology
The Naked Bee
Tinte Cosmetics
Best Men’s Self-Care
Duke Cannon
Gentlemen’s Hardware
Walton Wood Farm
HOME
Best Garden Accessories
Roman
The Gerson Companies
VIP Home & Garden
Best Indoor Home Décor
Creative Co-Op
Tag
Peking Handicraft
Best Outdoor/Porch Décor
VIP Home & Garden
Carson Gifts
Accents de Ville
Best Throw Pillows
Peking Handicraft
C&F Enterprises
Mud Pie
Best Wall Art
Creative Brands/47th & Main
Sincere Surroundings
Regal Art & Gift
TABLETOP
Best Bridal Gifts
Creative Brands/Santa Barbara Design Studio
Pampa Bay
Beatriz Ball
Best Glassware/Beverageware
Creative Brands/Slant Collections
The Queens’ Jewels
Spoontiques Inc.
Best Serveware
Nora Fleming
Creative Brands/Santa Barbara Design Studio
Creative Co-Op
Best Table Linens
Tag
Park Designs
C&F Enterprises
Thank you to our amazing community of specialty independent retailers for all your support. Because of you, was honored with two Gifts & Decorative Accessories Reader Rankings Awards:
Best Tea Towels
Best Table Linens
Thank you for your continued partnership. Here’s to what’s next!
STATIONERY
Best Birthday Card
Compendium
Wrendale Designs
Leanin’ Tree
Best Books/Guides
Globe Pequot Publishing Group, (formerly National Book Network)
Compendium
Harvest House Publishers
Best Calendars
Globe Pequot Publishing Group, (formerly National Book Network)
Peter Pauper Press
Studio Oh
Best Gift wrap
Nashville Wraps
The Gift Wrap Company
Best Greeting Card
Leanin’ Tree
Wrendale Designs
Boston International
Best Holiday Card
Boston International
Leanin’ Tree
Up With Paper
Best Notebooks & Journals
Compendium
DesignWorks Ink
Christian Art Gifts
Best Party Paperware
Sophistaplate
Boston International
Wrendale Designs
FASHION
Best Hair Accessories
Natural Life
Simply Southern Teleties
Best Pajamas/Loungewear
Amanda Blu
Bella Sleep & Spa/Creative Brands
Simply Southern
Best Purses/Handbags
Coco + Carmen
Kaleidoscope Accessories
Jen & Co
Best Slippers
Snoozies
Amanda Blu Warmies
Best Women’s Apparel
Coco + Carmen Howard’s
Simply Southern
Best Women’s Jewelry
Amanda Blu
Rain Jewelry
Roman
GIFTABLES
Best American-Made Gifts
Beacon Design
Sincere Surroundings
Stonewall Kitchen
Best Customized Gifts
Beacon Design
Creative Brands
Sincere Surroundings
Best Funny Gifts
Blue Q
Totalee Gift
DM Merchandising
Best Inspirational Gift
Roman Kerusso
Burton + Burton
Best Men’s Gifts
Nicole Brayden/Mad Man
Kerusso
Simply Southern
Best Pet-Themed Gifts
Primitives by Kathy
Blossom Bucket
Haute Diggity Dog
Best Puzzles/Games
New York Puzzle Company
Peter Pauper Press
Ravensberger
KIDS & BABY
Best Baby/Infant Products
Stephan Baby
Mary Meyer
Mud Pie
Best Backpacks/Lunch Bags
Swig Life Scout Bags
Madpax
Best Children’s Apparel
Mud Pie
London Bridge by Maison Chic
Warmies
Best Kids’ Accessories
DM Merchandising
Warmies
Mud Pie
Best Kids’ Toys
Mary Meyer
House of Marbles
Mud Pie
Best Plush
Mary Meyer
Douglas Co.
Warmies
Best Christmas Card
Old World Christmas
Anna Griffin
Boston International
Best Christmas Home Décor
Burton + Burton
Roman
Tag
Best Christmas Ornaments
Old World Christmas
Beacon Design
Kurt Adler
Best Fall/Thanksgiving Décor
Mud Pie
Roman
Blossom Bucket
Best Halloween Décor
Transpac
Roman
The Gerson Companies
Best Spring Assortment
Melrose International
Transpac
Creative Co-Op
CANDLES
Best Decorative Candle
Illume
Flatyz
Paddywax
Best Diffusers & Fragrance Oils
Airome
Inis the Energy of the Sea
Crossroads Original Designs
Best Fragranced Candle
Crossroads Original Designs
Tag
Illume
Best Handmade Candle
Paddywax
Flatyz
Swan Creek Candles
Best Jar Candle
Crossroads Original Designs
Swan Creek Candles
Village Candle
Best Room Spray
Northern Lights Candles
Aromatique
Michel Design Works
Best Warmer Melts
Candle Warmers
Crossroads Original Designs
Swan Creek Candles
GOURMET
Best Chocolate
Abdallah Candies
Chocolate Moonshine
Coblentz Chocolate Company
Best Coffee
Vermont Coffee Company
Bald Head Coffee
Good Citizen Coffee Co.
Best Kitchen Tools and Essentials
DM Merchandising
Creative Co-Op
Tag
Best Snacks/Gourmet
Cooper’s Mill
Stonewall Kitchen
Country Home Creations
Best Sweets/Candy
Coblentz Chocolate Company
McCrea’s Candies
Chocolate Moonshine
Best Tea
The Republic of Tea
Big Heart Tea
Stonewall Kitchen
Best Tea Towels
Tag
Danica
Kay Dee Designs
Chic but comfortable layers will be in demand for spring vacationers and summer shoppers.
(Photo by DepositPhotos)
FASHION INFLUENCES FOR Sunshine Season
From a desire to express patriotic pride to the need for stylish and comfortable vacation attire, consumers are looking for a few key essentials for their warm-weather wardrobe.
by Lenise Willis
When it comes to fashion choices for the upcoming spring and summer, consumers will still be living out loud, choosing bold, expressive accessories and value-driven materials influenced by tariffs, historical milestones and the craving for happiness.
“2026 is shaping up to be a season of expressive, joyful fashion,” said Brian Miller, CEO of fashion brand Coco and Carmen.
On tap for warm-weather fashions are statement pieces reminiscent of chunky Y2K jewelry, color-block prints, colorful dresses and, of course, lightweight, breathable and comfortable fabrics that are durable and multi-functional.
“We’re seeing strong interest in bold prints, embroidered summer dresses and statement layering pieces like dolman sweaters and crop cardigans,” Miller added. “Color blocking, sculptural silhouettes, and playful textures are also trending, as consumers embrace individuality and optimism in their style choices.”
Coco and Carmen’s Heavenly-Luxe yarns — crafted from viscose, nylon and cotton — for example, are perfect for summer layering, offering softness and structure without bulk.
Layer Up
Apparel that can be easily layered seems to be the trend most fashion brands are focusing on for next year, offering consumers value-driven options.
“We expect lightweight, easy-to-layer apparel to take center stage in warm-weather fashion, especially styles that balance comfort with coastal elegance,” said Joanna Klinedinst, marketing manager for Shiraleah. “Feminine silhouettes with delicate marine and vacation-inspired motifs like seashells, crustaceans and margaritas will be key. These kinds of pieces are perfect for resort getaways, beachside brunches or channeling vacation vibes around the neighborhood pool.”
Klinedinst added that the brand expects its cotton-blend mesh sweaters to be the hottest fabric style of the season since it offers a breathable fabric feel while maintaining a full-coverage silhouette. “The material provides the ideal mix of structure and softness, making it easy to style from day to night and from the beach to the bar,” Klinedinst said.
As spring and summer shoppers look for pieces that transition
effortlessly between settings, airy knits and cotton blends will remain key to achieving that relaxed, elevated look.
“Versatile layers are key — pieces that transition effortlessly from air-conditioned airports to tropical destinations,” said Softies Sales Manager Taylor Brunson. The company is introducing its Pointelle Collection, a curatable five-piece capsule that “redefines how customers pack and pair their favorites.”
Each piece, including a tank, T-shirt, cardigan, short and capri pant, is designed to mix and match with the others, offering a variety of style combinations.
“It’s our first time offering a customizable capsule instead of pre-coordinated sets,” Brunson said. “Travelers want something that feels indulgent but practical — machine washable, packable and transitional — and our new Pointelle knit is just that.”
Hip Hues
Bright, “high-summer hues” will take the spotlight next season, with bold oranges, sunny yellows and ocean-inspired blues leading the way.
“These vibrant tones pair beautifully with the open-weave textures we’re seeing across both handbags and apparel, creating looks that feel breezy yet eye-catching,” Klinedinst explained. “The combination of airy construction and saturated color brings a sense of joy and movement that perfectly captures the energy of summer. It’s all about effortless style with a playful, sun-soaked twist.”
For resort-bound travelers, apparel in coastal palettes like tropical greens, ocean blues and painterly brights bring a sense of escape and optimism, while airy and nature-inspired materials like crochet, gauze and linen give an “elevated casual” summertime look.
Bright fuchsia, pale butter yellow, sky blues and abstract florals that feel “refined rather than overtly tropical,” will also be on trend, according to Softies.
Lisa Wohlhart, executive vice president of Howard’s Inc.,
Matching outfit reflects the “soft romance” trend, plus can be easily layered. Howard’s Inc. howardsinc.com
Lightweight Heavenly Luxe pink top and breathable short. Coco and Carmen. tgbbrands.com
Pink Umbrella Striped Mesh Sweater, Lyra Tote and Cabana Reversible Bucket Hat. Shiraleah. shiraleah.com
Breathable, flowy pants and coastinspired colorful top. Howard’s Inc. howardsinc.com
says “soft romance” apparel will be in demand as well, with a strong focus on midi dresses, blouses, and lace details balanced with relaxed denim, and day-to-night mix-and-match sets. The brand’s Blush & Bloom and Bold & Breezy collections tap into the trend.
Red, White and Trending
Unless it’s a graphic T-shirt or pink winter cap, it’s not often that politics play a role in fashion. But America’s milestone next year is proving to be a big influence in warm-weather apparel.
As the country recognizes its 250th anniversary in 2026, consumers will be celebrating with spring and summer fashions that wink to both heritage and bold expression.
“The U.S. 250th anniversary is more than a milestone — it’s a moment of collective pride and cultural reflection,” Miller said. “We see this as an opportunity to celebrate heritage through style. Our expanded Americana collection is designed to honor this spirit with vibrant, patriotic apparel and accessories that blend nostalgia with modern flair. From artisan beaded crossbodies to red-white-and-blue knit totes, we’re seeing customers embrace fashion as a way to express personal connection to our country’s history.”
Wohlhart agrees, saying: “We’ll definitely see patriotic and heritage cues show up at retail. Expect product stories that fuel nostalgia and celebration through pops of red, white and blue; stars, stripes, coins, medallions and charms, as well as ‘Made in the USA’ messaging. I think we’ll see this build at retail more into the summer travel months.”
To tap into the trend, Howard’s is putting a spotlight on its red, white and blue apparel and jewelry, as well as its denim items.
Shiraleah has been tapping into the growing Americana trend for a few years now.
“We’ve seen a steady rise in Americana-inspired fashion over the past two years, which was the inspiration behind our American Summer collection being a seasonal staple of our line since 2022,” Klinedinst said. “With the country’s 250th
anniversary approaching, as well as the added excitement of the North American hosting of the World Cup, we’ve expanded the collection to include even more patriotic and sporty styles that blend timeless red, white and blue accents with modern, wearable designs. We anticipate this enthusiasm will continue to build as customers seek out pieces that celebrate national pride in a fresh, fashion-forward way.”
Jewelry Cases
With Y2K fashions making a comeback, popular everyday accessories will include bolder statements, like long pendants, collar necklaces, chunky bangles and stackable accessories that allow shoppers to flex between minimal and bold styles.
“Color and playfulness are also trending,” Wohlhart said. “Pearls, bows, charms and nostalgic icons with fun, kitschy touches are resonating strongly.”
Klinedinst added that the Shiraleah team is seeing a strong shift toward playful, nature-inspired details that bring a touch of whimsy to everyday style. “Our new line of hair clips and sweaters both feature icons of the natural world like seashells and citrus fruits, perfectly capturing this fresh summertime energy,” she said. “These designs combine cheerful color palettes with feminine charm, making them ideal for warm-weather dressing.”
Pieces that tell a story or allow consumers to express themselves, like charms for bracelets, necklaces, backpacks or even shoes, will continue to attract attention at boutique stores, as well.
“The charm trend is continuing to gain momentum, and we don’t see it slowing anytime soon,” Klinedinst said. “Personalization remains a major driver in fashion, and charms allow customers to express their style in fun, customizable ways. All of our summer styles were designed with this in mind, offering endless opportunities to clip, layer and adorn. From handbags to key rings, these playful accents invite creativity and make accessorizing feel fresh and individual.”
Red-and-blue print dress. Howard’s Inc. howardsinc.com
Knit tote. Coco and Carmen. tgbbrands.com
A FLAVORFUL WORLD
“Jewelry is going sentimental — locket necklaces and Americana-inspired earrings are resonating with customers looking for meaning in their accessories,” Miller added.
Waterproof and tarnish-resistant accessories that offer carefree style will continue to be in demand for both vacation-bound travelers and everyday fashionistas.
TRAVEL COMFORTS
With more consumers traveling year-round instead of just during the peak summer season, there is an even greater demand for comfortable, yet fashionable road-trip and airport attire in addition to resort-ready outfits and cute vacay pajamas.
“Comfort-driven fashion continues to dominate how people travel — especially as travelers increasingly seek pieces that feel luxurious yet effortless,” Brunson said. “We’re seeing women gravitate toward pieces that blend soft, functional fabrics with elevated silhouettes — something you can wear from the plane straight to poolside.”
The brand points out that its new Terry styles and best-selling DreamTech capture that balance: comfortable, easy to pack and polished enough to wear beyond the hotel room.
“There’s a nostalgic familiarity to Terry — it’s the fabric that instantly signals warm weather and days spent near water — but we’ve reimagined it through a contemporary lens,” Softies Designer Lily Nguyen said. “Imagine your plushest poolside towel elevated into silhouettes that blur the line between loungewear and resort wear; it’s comfort redefined for the modern getaway.”
Lusomé also sells functional loungewear with chic travelers in mind. Not only does the brand make an anti-aging sleep mask made with collagen fibers, but its Donna shorts, which pair nicely with the Donna short-sleeve shirt, can be worn out as daywear or as sleepwear. The shorts keep customers cool and dry thanks to the innovative material.
“Our Eva sleep shirt is the ultimate travel must-have,” added
Lara Smith, Lusomé founder and CEO. “It is a great après swim as it will dry you fast, an easy sundress, plus will keep you cool and dry in hot climates as sleepwear.”
Fashionable sleepwear is now an extension of any vacation pack-list and is making its way into the resort-wear realm. “There’s been a shift in how travelers think about downtime dressing,” Brunson said. “Even on vacation, people want to feel put together. Packing beautiful sleepwear feels like an act of selfcare and a small luxury moment within the trip.”
Comfortable footwear, like soft slippers or slippers with rubber soles, are also a must-pack essential, offering weary travelers a break from running through the airport or accomplishing a full vacation itinerary.
“For travelers heading to any destination, comfort during flights and airport time is a growing trend,” said Marshall Banks, owner of Snoozies. “Our Snoozies, Skinnies and Skinnies with Travel Pouch are the perfect travel companions.”
The brand’s Skinnies style is lighter than its traditional slippers and feature a thin sherpa lining and stretchy fit for easy wear. The non-skid gripper soles provide stability, and the slippers conveniently fold to fit into any bag or carry-on. They’re also machine washable for easy care.
The same trends showing up in apparel are also overflowing into the leisurewear category, with bright colors and Americana denim both expected to be popular for soft footwear.
Tariff Tantrums
The drama over back-and-forth tariff hikes and the resulting increased cost of goods have caused customers to tweak their spending habits, and that applies to their fashion choices, as well.
According to Miller, consumers are responding to tariffs and price hikes by being more intentional with their purchases, seeking value without compromising style. “We’ve responded by curating collections that prioritize versatility, quality and
Bold earrings with yellow tassel. Howard’s Inc. howardsinc.com
Charm necklace. Coco and Carmen. tgbbrands.com
affordability,” he said, noting that the brand’s Heavenly-Luxe knitwear and Bambu Soft jeans offer elevated comfort at accessible price points.
“On the manufacturing side, we’re exploring alternative materials and smarter sourcing strategies — like vegan leather and plant-based blends — that align with both cost efficiency and sustainability goals.”
For spring and summer, specifically, Miller said that consumers will be seeking lightweight, breathable and sustainable materials. According to Miller, increased costs won’t demolish consumers’ desire for more responsible apparel and accessories.
“We anticipate continued demand for eco-conscious fabrics like bamboo blends and vegan leather, which are featured prominently in our handbags and accessories,” he said. “These materials not only meet the comfort needs of warm-weather dressing but also reflect the growing consumer preference for mindful fashion.”
Wohlhart echoed these sentiments, saying that consumers will stay “price watchful” over the next year, adding that vendors are looking for smarter materials that don’t compromise what retailers are expecting or need.
“With potential price pressures, shoppers will continue to seek value and durability,” Wohlhart said. “On the supply side, we see a continued shift towards other more durable materials, which provide both quality and longevity. We’re also using resin and enamel when offering color to keep price points affordable and using linen/cotton blends for breathability and perceived quality
Pointelle mix-and-match coordinating collection. Softies. softiespjs.com
within our apparel.
“Balancing rising costs while keeping retailers profitable is no small task which has given quite a few of us many sleepless nights as we have to continue to pivot and be aware of the changes within the marketplace,” Wohlhart said. “I think the toughest nut to swallow for any of us is the fact that prices have gone up. Our newest SS26 launch emphasizes attainable retail prices and high-margin programs that help retailers stay competitive and successful — something we have worked very hard on this season.”
COMFORTING HUES TAKE CENTERSTAGE
by Lenise Willis
While color has been the name of the game for home décor since 2020, relaxing neutrals and warm-toned hues are taking back the spotlight in 2026. As consumers look to spruce up their home and cozy in, they’ll be seeking neutral accessories that are easy to work into existing décor, as well as accents in rich browns, moody greens and blues, buttery yellows and dusty pinks and reds.
“In addition to our forever-popular ivories and soft neutrals, we’re seeing an ongoing demand for rich, grounding hues that bring warmth and depth to the home,” said Natasha Pantelides, vice president of design at Accent Decor. “For 2026, we’re leaning into a palette that balances sophistication with comfort — rich range of browns, ochres and greens enhanced by dimensional textures and artisanal glazes.”
“For the upcoming season we are seeing color trends of tawny tones: buttery yellow, dove grey and earthy near-neutrals,” said Julia Long, creative director of HomArt. “Materials of wood, horn, bone, brass and cotton feature this color pallet beautifully.”
The production team at Two’s Company echoed this statement, saying its brands are focusing on yellow as the highlight of the year: “Sunny and optimistic, yellow is reemerging in home décor as a symbol of warmth and renewal. From buttery pastels to rich amber tones, it brings light and energy to interiors. Whether in full pieces or as playful pops on accessories and giftable décor, it serves as a joyful reminder of optimism in everyday spaces.”
As consumers work to create a home space that feels safe and comforting, they’ll be on the lookout for pieces that are both calming and classic. Here are just a few trending pieces that are likely to catch their eye in 2026.
Collection of nature-inspired home accents. Accent Décor. accentdecor.com
Picture frames. Creative Co-Op. creativecoop.com
Pillow collection in warm and soft colors. Peking Handicraft. pkhc.com
Framed floral art. HomArt. homart.com
Planter. HomArt. homart.com
Wall art. Napa Home & Garden. napahomeandgarden.com
Vases and garden pots. Melrose International. melroseintl.com
Pillow collection. Peking Handicraft. pkhc.com
Framed butterfly prints. Melrose International. melroseintl.com
Pressed-botanicals glass. HomArt. homart.com
Yellow vases. Two’s Company. twoscompany.com
Decorative match box. HomArt. homart.com
Elisabeth Hays Collection. Demdaco. demdacoretailers.com
Decorative vessels. Hazel Mazel. hazelmazel.com
Leaf and Stem tableware collection. Boston International. bostoninternational.com
Tray, napkins and napkin holder. Boston International. bostoninternational.com
Canisters. VIP Home and Garden. transpacbrands.com
Decorative vases in a translucent blue-gray. VIP Home and Garden. transpacbrands.com
Reusable produce baskets. Boston International. bostoninternational.com
Moody framed floral art set. Primitives by Kathy. primitivesbykathy.com
Orange checkerboard planter. Primitives by Kathy. primitivesbykathy.com
Accent pillow. Mud Pie. wholesale.mudpie.com
THANKFUL FOR HER
by Amanda Erd
Though there are many holidays throughout the year for celebrating the women in our lives, it’s more appropriate to consider every day a good day to celebrate them. From hard-working moms to loving sisters to irreplaceable friends, just about everyone has someone in their life who deserves some appreciation. Sometimes it comes in the form of a keepsake, like a piece of jewelry with a sweet poem in the box. Other times it’s décor she can keep on display yearround to let everyone know how loved she is.
Whether it’s Mother’s Day, a birthday, or just a regular Tuesday, we’ve gathered a variety of products that are perfect for her — no matter who that “her” is in your customers’ lives.
Feminine Fashion
“Mama Knows Best” hat and tumbler. The Darling Effect. thedarlingeffect.com
Charm Bracelet. Beaded Blondes. beadedblondes.com
Kate Spade New York High Shine Phone Charm. Case-Mate. case-mate.com
“Always My Mother, Forever My Friend” Wear + Share Bracelet Set. Coco + Carmen. tgbbrands.com
Westie Original Canvas Tote. Evelyn & Kate. evelynandkate.com
“ILU8” T Caputo Necklace. &Livy. andlivy.com
Gift for Life UNITING INDUSTRY.
Since 1992, Gift for Life has united the gift and home industries for common good. Together, we have raised more than $6 million—first to fight HIV/AIDS and now to support crisis-related hunger relief via World Central Kitchen.
PARTICIPATE. DONATE. FEED THE HUNGRY. FEEL THE GOOD.
Our
Gifts with Gratitude
“The Mom Dot Com” pillow. Mud Pie. wholesale.mudpie.com
Gift Boxed Crystal Wine Glass for Daughter. Pavilion. wholesale.paviliongift.com
Sister Definition Frame Art. P. Graham Dunn. pgrahamdunn.cb-gift.com
Pickleball with Paddles 40oz Tumbler. The Queens’ Jewels. thequeensjewels.net
Soul Sister 20-inch Art Pole. Studio M. studio-m.com
“A Cup of Comfort” and “Do Something Great” Mugs. Primitives by Kathy. primitivesbykathy.com
Best Of Show Make A
Post-Market Splash!
This February don’t miss our Best Of Show section—the best way to remind retailers why they should shop with you.
This section is a valuable opportunity to reach buyers after market and showcase your company’s best-selling and ready-to-ship products
Participation is simple! Just send us a product image, a brief description and your company contact info and we will create your ad for free.
Indulgent Self-Care
Shea Karite Hand and Body Duo Set. La Chatelaine. lachatelainebeauty.com
Mask and Neck Pillow. Hang Accessories. hangaccessories.com
Pressed Flowers candle. Michel Design Works. stonewallkitchen.com
Mint Skin Balm. Yuzu. yuzusoap.com
Avocado Hydration Mask. Farmhouse Fresh. farmhousefreshgoods.com
“It’s Your Birthday” bath bomb gift pack. Totalee Gift. transpacbrands.com
PREPARING FOR WINTER MARKETS
by Amanda Erd
It’s hard to believe it’s that time already. Christmas is nearing, the new year is on the horizon and that means winter markets are just around the corner. There’s a lot to cover in a short amount of time and it certainly can feel overwhelming. To help alleviate some of your stress, we’ve compiled a few market must-sees covering everything from stationery to bath and body across three major markets. From Dallas to Atlanta to Las Vegas, here are a few brands to check out when your boots are on the ground hunting for your next bestseller.
Sourcing in Dallas
From western-themed fares to cuddly goodness, Dallas Market Center has lots of great finds for independent retailers.
Spiral notebooks. Questionables. questionables.shop. WTC 180.
Mini Sitting Farm Plush Pig. Douglas. douglascuddletoy.com. WTC 478.
Snuggle Up Plush Blanket. The Darling Effect. thedarlingeffect.com. WTC 1521.
“Howdy” tea towel. Wildwood Landing. wildwoodlanding.com. WTC 200.
Sling backpacks. Citi Collective. citicollective.com. TM 1743.
Premium Scents for Hard-Working Men
Whether you’re saddling up with the mahogany notes of Palomino or chasing the crisp coastal scents of Seawolf, Duke Cannon Proper Cologne® delivers premium fragrance for men who work hard and smell better.
Coming soon in Body Wash, Deodorant, and Bricks of Soap.
Scouting in Atlanta
AmericasMart Atlanta will be filled with gourmet goodies, home accents and more for its Atlanta Market.
Bourbon Smoked Sea Salt Dark Hot Chocolate. Bourbon Barrel Foods. bourbonbarrelfoodswholesale.com. B2 11-1101.
Caffeinated Gel Pen Set. 7th & Palm. 7thandpalm.com B2 15-1525.
Plush Bunnies. Mud Pie. wholesale.mudpie.com. B2 18-1821A.
Indigo Nature tea towel. Primitives by Kathy. primitivesbykathy.com. B2 18-1800.
Sand & Sea Shampoo Bar. MacKenzie’s. fishermanhandscrub.com. B3 5-1110.
Searching in Vegas
Featuring a full building and expo of worthy vendors, Las Vegas Market will be showcasing everything from fashion accessories to self-care essentials.
Graffiti Black eyeglasses. I Heart Eyewear. ihearteyewear.com. C1024.
Toolbox Birthday Card. Up With Paper. wholesale.upwithpaper.com. C801.
Mini Hand Care Set. L’Avant Collective. lavantcollective.com. C1112.
Food-themed hook pillows. Peking Handicraft. pkhc.com. C1024.
52 Weeks of Book Quotes Desk Flip Calendar. Inked Brands. inkedbrands.com. C691.
Made in Virginia
At Wind River®, our chimes are made in Virginia and inspired by the shores, mountains and valleys of the place we call home. From top to bottom, tubes to strikers—every Wind River® chime is made almost entirely from American-sourced materials.
Atlanta Market January 13-19, 2026 Building 2, 9th Floor, Suite 9410
Wind River® 800-345-2530 windriverchimes.com service@windriverchimes.com
HOLIDAY HOSTING
Hosting friends and family is a fun affair, but it can also be stressful. Hosts need to clean, decorate, entertain and serve up a delectable menu. Thankfully, there are plenty of hosting goodies in the gift industry that can make entertaining at home easier. Here are three editor-approved gourmet picks personally tested by GDA editors that are sure to win over your customers and their guests.
AMANDA ERD
Buttermilk Pancake & Waffle Mix stonewallkitchen.com
Whipping up breakfast for guests traveling in is a great hostess move. In my family, pancakes are the go-to choice. This Buttermilk Pancake & Waffle Mix is exactly what I look for in my pancakes: They’re delicious, fluffy, and quick and easy to make. The buttermilk flavor comes through even if you don’t use actual buttermilk.
LENISE WILLIS
Gourmet Popcorn bearfood.biz
My family loves popcorn. So, for my next gathering, I plan on setting out a bowl of Bear Food’s Bourbon Toffee Gourmet Popcorn as a pre-dinner snack. It is irresistible, sweet and super crisp and crunchy. There is just a hint of saltiness underneath the warm, sugary notes of toffee and caramel, and just a touch of bourbon and oakiness.
GDA STAFF PICK
Zesty Bread Dipping Mix countryhomecreations.com
A warm basket of bread with a great dip is a crowd pleaser. This Zesty Bread Dipping Mix elevates any at-home get-together. All customers have to do is mix the seasoning with olive oil to prepare it. The seasoning, which includes crushed red pepper, garlic and other herbs and spices, can also be used to spruce up potatoes or vegetables.
Find Stillness in Sound
The Wind River® Element Collection — Nature’s balance captured in tone and design. Each chime is tuned to notes that reflect the spirit of its element— Earth, Air, Fire, and Water— bringing the resonance of nature into everyday life. Elegant, meaningful, and meticulously crafted, these chimes invite a deeper connection to the world around us.
Atlanta Market
January 13-19, 2026
Building 2, 9th Floor, Suite 9410
AMERICAN MADE
Everyone loves a good candle — and a candle that gives back is even more appealing.
That’s what Rescued Wine Candles brings to the table. Founder Craig Davies started making candles back in 1996, but in 2001 he decided to blend his passion for candle making with his love for animals and the environment. From there, Rescued Wine Candles was born.
Things started small. Davies worked with local restaurants and casinos to collect empty bottles that could be turned into unique vessels. Using artisanal techniques, he would hand-blend and hand-pour each candle in small batches.
Today, Rescued Wine remains a small but mighty operation with just four people on the team, creating candles in a California studio. The company continues to work with larger scale partners to process and repurpose glass in-house and maintain their commitment to sustainability.
While the company started with sustainability in
mind, it also put giving back at the top of the list.
“My wife at the time was volunteering at our local animal shelter,” Davies said. “We’ve always loved fostering and rescuing animals. Eventually, we started donating to our local shelter and then expanded to donations at the national level.”
Recused Wine offers several quality candle lines with themes ranging from pets and craft beer to holidays and their signature collection. Each candle is made with natural soy wax and scented with a custom blend of essential oils. Keeping with the theme of sustainability, even the labels are made with 100-percent recycled materials.
Looking ahead, Davies and Rescued Wine Candles have pretty simple goals: “The future involves more creating, candle-making, and continued growth as a small American-made business.”
Craft Beer Collection. Rescued Wine Candles. rescuedwinecandles.com
12-ounce candles offer 80 hours of burn time
Vessels crafted from repurposed bottles
HAND-POURED & HEARTWARMING
by Amanda Erd
Gifts & Decorative Accessories proudly supports
PRODUCT PROFILES
DEMDACO
BELLA SLEEP + SPA
GINA B DESIGNS, INC.
I HEART EYEWEAR
NORA FLEMING
TAG
SINCERE SURROUNDINGS
WICK’D QUEEN
VHC BRANDS
PRODUCT PROFILES
KERUSSO
HOLD FAST COLONIAL SOLDIER (FROM HOLD FAST 250 COLLECTION)
The Hold Fast 250 Collection includes 4 rugged tees, 2 patriotic caps, and a display that grabs attention—perfect for customers celebrating America’s 250th birthday.
| 800-424-0943
@ www.kerusso.com
FUNATIC
I’M INTO WEIRD SHIT SOCKS
For the friend/sibling/neighbor/ex who’s never quite fit in! Order thru your Anne McGilvray rep, on Faire, or email service@funatic.com.
| 314-961-1990
@ funatic.com/wholesale
M&W DESIGN CO. TRAVEL POSTER® T-SHIRTS
Travel Poster® images on Comfort Colors T-shirts! Soft and beautiful, printed in the USA! 400 designs available.
| 215-442-1506
@ www.travelposters.com
@ www.mandwdesign.com
FUNATIC
NICE ENOUGH TINKER CAT SOCKS
They see you when you’re sleeping… new Nice Enough Socks! Order thru your Anne McGilvray rep, on Faire, or email service@funatic.com.
| 314-961-1990
@ funatic.com/wholesale
TGBBRANDS
SOFT LANDING BY COCO + CARMEN
Soft Landing by Coco + Carmen® offers lightweight travelwear in effortless styles that last from lift-off to landing.
| 952-938-3455
@ tgbbrands.com
HOWDY TRINKET DISH
A playful ceramic tray with Western charm, perfect for jewelry and tiny treasures. Find it in Trinket Trove from our New Everyday catalog.
| 800-621-8350
@ www.tagltd.com TAG
PRODUCT PROFILES
TGBBRANDS
HEAVENLY-LUXE BY COCO + CARMEN
Wrap yourself in pure luxury with Heavenly-Luxe by Coco + Carmen apparel made of soft spun yarn.
| 952-938-3455
@ tgbbrands.com
PEEPERS BY PEEPERSPECS
BUZZWORTHY BLUE LIGHT READERS
With its soft square shape and luxe wraparound pins, Buzzworthy is designed to draw the eye while complementing any look with ease.
| 219-872-4413
@ wholesale.peepers.com
SIMPLY SOUTHERN SIMPLY TOUGH TOTE
Durable, lightweight, and effortlessly cute, the Simply Tough Tote features a sturdy rubber base, floral fabric design, reinforced handles, and an inside closure to keep essentials secure.
| 336-274-7889
@ www.simplysouthern.com
LOL MADE YOU SMILE NEW EXPRESSIVE BASEBALL CAPS
Giftable hats for everyone! Shop a variety of lifestyle-inspired designs embroidered with every detail of the original hand illustrations.
| 866-295-2849
@ primitivesbykathy.com
PRODUCT PROFILES
ENESCO, LLC
WOOLIE KEYCHAINS & BAG CLIPS
DISTRIBUTED BY ENESCO GIFT
Add some character to your bag or keys! Each one-of-a-kind Woolie item is thoughtfully hand-crafted in pure cotton by a local Vietnamese artisan.
| 800-436-3726
@ www.enescobusiness.com
BUNNY TAPER HOLDERS
Hand-painted stoneware figural bunnies with attached cup to hold taper candle. Available in Cabbage: 40960140C, Carrot: 40960140R, or Tulip: 40960140T.
| 800-998-1633
@ wholesale.mudpie.com
AMANDA BLU & CO.
SEASONAL APPAREL
Refresh your assortment with our seasonal tees, fleece, socks, and pajamas— thoughtfully designed, affordable styles your customers will love yearround.
| 913-381-9494
@ wholesale.amandablu.com
BUNNY CAMPFIRE NIGHT-LIGHT
4.5"H. Flame light flickers. From an all-new collection of Easter products!
| 800-729-7662
@ www.retailers.roman.com
AMANDA BLU & CO.
SEASONAL JEWELRY
Elevate your displays with seasonal jewelry that’s whimsical and affordable— quality styles designed to sparkle in every season.
| 913-381-9494
@ wholesale.amandablu.com
MUD PIE
ROMAN
PRODUCT PROFILES
P. GRAHAM DUNN CARDINAL GARDEN FLAG
A beautiful garden flag featuring a vibrant pair of cardinals symbolizing the love, hope, and presence of cherished memories.
| 800-828-5260 @ pgrahamdunn.com
THE WHITEHURST COMPANY, LLC
MAIN STREET MERRY-MENTS
2026 HOLIDAY COLLECTION BY EDDIE ROSS
Curated collection that dresses the tree from top to bottom with molds, garland, solid colored glass ornaments, and tree toppers. Visit us in Atlanta Showroom— Bldg. 1, 19th Floor, E14.
| 585-473-4790
@ www.thewhitehurstcompany.com
THE WHITEHURST COMPANY, LLC
WHITEHURST EUROPEAN SPECIALTIES AND WHITEHURST SOLID COLORED GLASS
Largest selection of solid colored glass in the industry along with curated collections of unique European molds. Visit us in our Atlanta showroom— Bldg. 1, 19th Floor, E14.
| 585-473-4790
@ www.thewhitehurstcompany.com
MELROSE INTERNATIONAL 99006
See our full Licensed Brands line at Market in Dallas, Las Vegas, and Atlanta. | 800-282-2144 @ melroseintl.com
KURT S. ADLER, INC.
SNOWTOWN VILLAGE AND ORNAMENTS
Take a step back in time with Kurt Adler’s “Snowtown” series coming in a variety of table pieces and ornaments!
| 212-924-0900
@ www.kurtadler.com
PRODUCT PROFILES
TAG
NOVELTY EMBROIDERED NAPKINS S/4
Set the table with timeless charm. Each napkin features classic embroidered icons—a wreath, holly, gift, and toy train—crafted from soft cotton with contrast edging. Voted Best Table Linens by Gifts & Decorative Accessories Reader Rankings.
| 800-621-8350
@ www.tagltd.com
TAG
REINDEER WITH SCARF
Snug as can be. New for Fall Holiday 2026, these adorable fluffy reindeer bring cozy charm and woodland whimsy to any holiday display.
| 800-621-8350
@ www.tagltd.com
M&W DESIGN CO.
USA MADE SOUVENIRS
USA Made Souvenirs celebrating the USA 250th Celebration! Free display, free name drop, low cost and great designs.
| 215-442-1506
@ www.mandwdesign.com
MELROSE INTERNATIONAL
99004
See our full Licensed Brands line at Market in Dallas, Las Vegas, and Atlanta. | 800-282-2144 @ melroseintl.com
KURT S. ADLER, INC.
WICKED MINI NUTCRACKERS
Glinda and Elphaba are riding high and defying gravity as these adorable mini nutcrackers coming off the smash hit movies! | 212-924-0900 @ www.kurtadler.com
PRODUCT PROFILES
NORA FLEMING
ONE GIFT. EVERY OCCASION. The nora fleming “roses are red” mini features a classic red bloom, perfect for Valentine’s Day or everyday moments.
| 630-231-2500
@ www.norafleming.com
STONY CREEK AT HOME, INC.
STONY CREEK AT HOME: THE ORIGINAL DECORATIVE LIGHTED GLASS COMPANY SINCE 2009
Continue to see the best lighted glass decor! New LED lights! New battery and/or plug in option! Many new Fall, Halloween and Seasonal Collections! Competitive pricing, shipping incentives, low minimums and exceptional service! UL/ETL certified. Dallas 12-2400, Atlanta B1-16 E-17, and Philadelphia 313.
| 800-657-4641
@ www.stonycreekathome.com
COBLENTZ CHOCOLATE COMPANY
PEANUT BUTTER BUCKEYES
Indulge in rich, creamy peanut butter centers enrobed in smooth milk chocolate—our 15-piece Buckeyes delight every chocolate lover.
| 330-893-2995
@ coblentzfamilybrands.com
STONY CREEK AT HOME, INC.
STONY CREEK AT HOME: THE ORIGINAL DECORATIVE LIGHTED GLASS COMPANY SINCE 2009
Continue to see the best lighted glass decor! New LED lights! New battery and/or plug in option! Many new Fall, Halloween and Seasonal Collections! Competitive pricing, shipping incentives, low minimums and exceptional service! UL/ETL certified. Dallas 12-2400, Atlanta B1-16 E-17, and Philadelphia 313.
| 800-657-4641
@ www.stonycreekathome.com
ROMAN
PATRIOTIC SNOOPY STATUE
12"H. From an all-new collection of items to celebrate USA’s 250th anniversary!
| 800-729-7662
@ www.retailers.roman.com
PRODUCT PROFILES
DESIGN DESIGN
PARTY BALLOON ANIMAL LARGE GIFT BAG
(227-12439)
Colorful and fun birthday gift bag! Featuring paper attachments, a birthday hat hangtag and a teal ribbon handle!
| 800-334-3348
@ designdesign.us
GINA B DESIGNS, INC.
CELEBRATING OUR AMAZING MOMS!
Gina B Designs introduces its 2026 line of Mother’s Day cards embellished with shimmery gold foil or sparkling glitter, beautifully designed inside and out. Under $4 retail. Made in the U.S.A.
| 800-228-4856
@ www.ginabdesigns.com
PRIMITIVES BY KATHY NEW GIFTS FOR MOM
Coordinating gifts for Mom that add style and function to moments beyond the holidays and all throughout the year.
| 866-295-2849
@ primitivesbykathy.com
DELICIOUS & DOABLE DESSERTS
Sweet treat enthusiast and certified celebrator Katie Lee Wilken offers 100 delicious desserts you can create to make others feel loved, honored, and appreciated. MSRP $29.99. Hardback.
| 888-501-0160
@ faire.com/direct/harvesthousepublishers
UNEMPLOYED PHILOSOPHY GUILD COOKING NOTEBOOK
When you open the appealing Cooking Notebook, you’ll find charts and pointers, conversions and measurements—not to mention save-thesupper helpful ingredient substitutions and plenty of pages for your culinary discoveries.
| 718-243-9492
@ www.philosophersguild.com
TEN PEAKS PRESS
FRASER FIR CANDLES IN 3 OZ, 7 OZ, OR 10 OZ
Hand-poured in small batches, Wick’d Queen candles pair cozy scents with uplifting messages to inspire you to let your inner light shine. Personalization available. Come visit us at Las Vegas Market in January 2026 in the Expo (E-1159).
| 925-993-7188
@ wickdqueen.com
PRODUCT PROFILES
CANDLE WARMERS ETC.
MILK
GLASS CANDLE WARMER LAMP
Featuring a fluted milk glass shade, an adjustable golden metal stem, and natural wood base, this elegant warmer is designed to complement any décor.
| 801-771-8650
@ www.candlewarmers.com
SERENE HOUSE USA INC.
TRACE WAX MELT WARMER
A revolution in wax warming! The Trace Wax Melt Warmer works with Serene Pods and traditional wax melts.
| 856-673-4117
@ www.serenehouseusa.com
CROSSROADS ORIGINAL DESIGNS/ BLOSSOM BUCKET
WARM HUGS CANDLE COLLECTION
Our new Warm Hugs candle collection includes 10 seven-ounce family floral designs in tones of periwinkle, rose and coral. Filled with our popular Earthly Essence scent, they are just the right size for gifting that special someone.
| 866-247-0156
@ www.crossroadsfamily.com
CANDLE WARMERS ETC.
PINK PARISIAN VINTAGE BULB ILLUMINATION WARMER
This elegant piece blends the charm of embossed, pink-tinted glass with the practical benefits of a fragrance warmer.
| 801-771-8650
@ www.candlewarmers.com
WICK'D QUEEN
PRODUCT PROFILES
WALLSCENTS™ FRAGRANCE PLUGGABLES
Elevate every room with the WallScents™ Fragrance Pluggables, designed to fill your space with long-lasting, welcoming scent, all in a beautifully compact form.
| 801-771-8650
SERENE HOUSE USA INC.
MUM WAX MELT WARMER
The Mum Wax Melt Warmer takes wax warmers to the next level. Use with Serene Pods or traditional wax melts.
| 856-673-4117
@ www.serenehouseusa.com
CANDLE WARMERS ETC. SPI HOME
@ www.candlewarmers.com
CANDLE WARMERS ETC.
WALLSCENTS™ FRAGRANCE OIL REFILLS
Crafted for use with our WallScents™ Pluggables, these Fragrance Refills deliver long-lasting, flame-free scent in a variety of our most popular wax melt fragrances.
| 801-771-8650
@ www.candlewarmers.com
TAG
LIDDED CAPYBARA TRINKET
A sweet spot for your tiny treasures. This charming capybara trinket box adds a playful touch to any dresser or tabletop. Perfect for holding rings, keepsakes, or small delights.
| 800-621-8350
@ www.tagltd.com
35762 – BIRDS AND BLOOMS BUDVASE HOLDER
Bask in the serenity and awe of a blossoming new season in the comfort of your home. Aluminum and glass, 8"H x 6"W x 3.5"D.
| 800-223-4438
@ spihome.markettime.com
PRODUCT PROFILES
DM MERCHANDISING CRUSH™ RAISE A GLOSS SHIMMER LIP GLOSS
The perfect gift add-on! Champagne bottle lip glosses in three shades and flavors complete with a complimentary counter display.
| 800-548-6784
@ www.247dm.com
FARMHOUSE FRESH
PLUMP UP PRETTY™ PEPTIDE LIP TREATMENT
Our best-selling high shine plumping lip peptide favorite is now in 4 delicious allnatural shades! This bestseller comes with a free tabletop display and testers.
| 888-773-9626
@ fhfpartners.com
I HEART EYEWEAR
VERA MAKE-UP READER
Make-Up Readers make applying make-up a cinch when no magnifying mirror is available. Comes in half powers from +1.00-4.00 with a matching case. Check out our full assortment.
| 800-247-7667
@ www.ihearteyewear.com
FARMHOUSE FRESH
CACTUS PEAR MAKE IT MELT SILKY MILK CLEANSING BALM
Melt away the day. Makeup, sweat, and sunscreen—poof! This sorbet-tosilk balm is our newest juicy cleanser infused with cactus pear fruit for fresh, silky soft skin.
| 888-773-9626
@ fhfpartners.com
BELLA SLEEP + SPA
T1917-QUILTED HAIR TOOL BAG – LEMONS; T1918-QUILTED COSMETIC BAG – LEMONS
Bright, fresh, and oh-so-cute, our quilted cosmetic and hair tool bags feature a waterproof lining and patterned interior to keep your beauty must-haves perfectly travel-ready!
| 800-525-6986
@ www.bellasleepspa.com
PALOMINO PROPER COLOGNE®
Palomino Proper Cologne® rides in smooth and confident, inspired by wide-open spaces and quiet strength. Warm, sun-worn leather meets soft, aromatic vanilla for a scent that feels effortlessly masculine—never overpowering, always unmistakable.
@ www.dukecannonwholesale.com
PRODUCT PROFILES
BEEKMAN 1802
HERSHEY’S X BEEKMAN 1802 MILK CHOCOLATE SCENTED GOAT MILK SOAP
America’s favorite goat milk bodycare meets America’s favorite chocolate in the sweetest collaboration of all time! HERSHEY’S and Beekman 1802 have teamed up to bring you a limited-edition collaboration in 3 holiday scents.
@ beekman1802.com
BEEKMAN 1802
HERSHEY’S X BEEKMAN 1802 CANDY CANE SCENTED GOAT MILK SOAP
America’s favorite goat milk bodycare meets America’s favorite chocolate in the sweetest collaboration of all time! HERSHEY’S and Beekman 1802 have teamed up to bring you a limited-edition collaboration in 3 holiday scents.
@ beekman1802.com
47TH AND MAIN
WHITE TULIP BOUQUET & ROSÉ GLASS BUCKET
The Rosé Glass Bucket accompanied by the White Tulip Bouquet creates a fresh, romantic display with soft texture and timeless elegance.
| 800-463-1062
@ www.47thmain.com
SEAWOLF PROPER COLOGNE®
Seawolf Proper Cologne® charts a bold course with a clean, invigorating scent inspired by open water and unshakable resolve. Crisp marine notes blend with fresh citrus and grounded woods, creating a refreshing yet rugged fragrance that feels purposeful—not flashy.
@ www.dukecannonwholesale.com
DUKE CANNON SUPPLY CO.
DUKE CANNON SUPPLY CO.
PRODUCT PROFILES
CROSSROADS ORIGINAL DESIGNS/ COOPER’S MILL
GOURMET PICKLES
Treat yourself to Cooper’s Mill gourmet pickles! Featuring delicious farm-fresh flavors like Sweet Garlic, Sweet & Spicy, and classic Dill. These crisp, tangy delights are the perfect snack upgrade. Find your favorite variety today!
| 866-247-0156
@ www.crossroadsfamily.com
WILD HARE DESIGNS LINENS WITH AN ATTITUDE
Call to place your everyday and holiday orders or you can find us on Faire.com. We have great show specials! Atlanta: Bldg. 2, Floor 3, Booth 313 on center aisle.
| 704-553-7382
@ www.wildharedesigns.net
OLIVE GREEN KING WAFFLE WEAVE BLANKET
This 90 x 108" king-sized blanket, crafted from 100% cotton, features an intricate and unique waffle weave texture that adds depth, sophistication, and a breathable, lightweight comfort suitable for year-round use on your bed, couch or sofa.
| 417-334-3099
@ wholesale.vhcbrands.com
SAWDUST CITY LLC
SMALL WOOD SIGNS FOR GIFTING
Aging might hurt, but aging humor sells! Our funny signs always rank high. Handmade in the USA.
| 800-528-6008
@ www.sawdustcitywholesale.com
NORA FLEMING
ONE GIFT. EVERY OCCASION. The nora fleming “no two alike!” mini captures the beauty of winter and the unique charm of every snowflake.
| 630-231-2500
@ www.norafleming.com
VHC BRANDS
PRODUCT PROFILES
ENESCO, LLC
LOLITA DISNEY PRINCESS GLASSES
New hand-painted Disney Princess Glasses from Lolita.
| 800-436-3726
@ www.enescobusiness.com
SANTA BARBARA DESIGN STUDIO
CERAMIC SCALLOPED APPETIZER PLATES
Delightful white ceramic appetizer plates featuring whimsical black scalloped edges, perfect for presenting desserts, small bites, or party treats beautifully.
| 800-572-5248
@ sb-designstudio.cb-gift.com
NORA FLEMING ONE GIFT. EVERY OCCASION.
The nora fleming “olive you so much” mini is bursting with love! This mini shakes up your serving style and adds playful fun to any party.
| 630-231-2500
@ www.norafleming.com
DEMDACO
NOTES TO
SELF®
DEMDACO is proud to partner with notes to self® on a companion collection that delivers equally powerful positive affirmations.
| 888-336-3226
@ demdacoretailers.com
PRIMITIVES BY KATHY
NEW EVERYDAY CARDINAL COLLECTION
Shop cardinal-inspired collections brought from the common seasonal stories into a lovely everyday style through gorgeous hand-painted art.
| 866-295-2849
@ primitivesbykathy.com
PRODUCT PROFILES
FUNATIC
MOSTLY DRUG FREE EMBROIDERY KIT
Aww, a bunny! These days, is anyone really drug free? Get in on the hilarious DIY Embroidery Kit Craze! Order thru your Anne McGilvray rep, on Faire, or email service@funatic.com.
| 314-961-1990 @ funatic.com/wholesale
DM MERCHANDISING
NIGHT SCOPE® RECHARGEABLE PET SAFETY LIGHT
Keep your pet safe and seen! Ultra bright light attaches to collars and more, with a hidden pocket for AirTag tracking (not included).
| 800-548-6784
@ www.247dm.com
SINCERE SURROUNDINGS
NEW! FRAMED MOMENTS
Cherish life’s sweetest memories in timeless, handcrafted wooden frames—designed to bring warmth and heart to your favorite photos.
| 712-472-2290
@ sinceresurroundings.com
WORLD BUYERS GIFT & HOME D é COR
POPULAR JOURNALS – SMALL GIFTS
Little Mushroom Journals, Butterflies and Forals! Perfect gift basket items with themes for all! See more designs with cats, birds, spritual and more! Register online for wholesale account!
| 800-996-7531 or Chat Live on site!
@ www.worldbuyers.com
TRASH TALK BY ANNIE
NEW TRASH TALK FRAMED ART
For subtle vintage style in any space, sassy Trash Talk designs inside a coordinating mini frame to complete the look.
| 866-295-2849
@ trashtalkbyannie.com
PRODUCT PROFILES
CROSSROADS ORIGINAL DESIGNS
WARM HUGS FRIEND PUZZLE
Brighten a friend’s day with this Blossom Bucket Warm Hugs Friend Puzzle! This thoughtful 126-piece gift features a sweet sentiment and a 5x7 white frame so they can display your gratitude and love forever.
| 866-247-0156
@ www.crossroadsfamily.com
1DEA.ME / CARTONIC
CARTONIC COLLECTIBLE –WALKING KITTEN
Walking Kitten—a trendy 3D cardboard puzzle that builds into a detailed mini sculpture. Eco-friendly and perfect for creative, design-driven retail.
| 954-997-3169
@ cartonic.store
THE WIKKI STIX CO.
CREATIVE FUN KIT!
Unique craft kit featuring Wikki Stix for use with everyday things around the house! Includes 480 Wikki Stix. Perfect for indoor winter fun!
| 800-869-4554 @ www.wikkistix.com
CARTONIC 3D PUZZLES
CARTONIC ORIGINAL – BULLDOG
CARTONIC Bulldog—a mindful 3D art puzzle for creative souls. Crafted from ecofriendly cardboard, it transforms assembly into an inspiring experience that nurtures focus and imagination.
| 954-997-3169
@ cartonic.store
DEMDACO
YOU’RE MY LITTLE
Tiny stuffed cuties that represent the sweetest and most popular nicknames we call the kids in our lives.
| 888-336-3226 @ demdacoretailers.com
PRODUCT PROFILES
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Meet our new SpongeBob and Patrick Warmies®! Warmies are the #1 selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies relieve stress, promote sleep, and provide cozy comfort on chilly nights. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation. A proven best-seller, Warmies are the perfect addition to your assortment.
@ warmies.com
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Meet our new SpongeBob and Patrick Warmies®! Warmies are the #1 selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies relieve stress, promote sleep, and provide cozy comfort on chilly nights. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation. A proven bestseller, Warmies are the perfect addition to your assortment.
@ warmies.com
MUD PIE
POPPY THE ELEPHANT PRINCESS JUMBO PLUSH PAL
Oversized, custom blend, soft cuddly fur plush pal with unique embellishments. Arrives with a name tag and its own special personality.
| 800-998-1633
@ wholesale.mudpie.com
CO., INC.
HAYES HIGHLAND COW COLLECTION
(1463, 1379, 6393)
Meet Hayes the Highland Cow, an all-new character and collection by DOUGLAS. This adorable cream-colored cow is crafted with a buttery soft, textured material and playful farm print. The collection includes a Highland Cow SShlumpie (1463), Snuggler (1379), Teether (6393) and more!
| 800-992-9002
@ douglascuddletoy.com
CO., INC.
PLUMPIES (6560, 6562, 6563)
Introducing DOUGLAS’s newest line, Plumpies. Including the characters you know and love—Farrah Fawn (6560), Zeke Puppy (6562), and Joey Elephant (6563)—Plumpies have a doll-like, seated body style with plump bellies, made for endless cuddles.
| 800-992-9002
@ douglascuddletoy.com
DOUGLAS
DOUGLAS
Market Calendar
DECEMBER
CHICAGO
One of a Kind Show
The Mart oneofakindshowchicago.com
GREENSBORO, N.C.
GTS Gift & Jewelry Show
Greensboro Coliseum Complex gtshows.com
MYRTLE BEACH, S.C.
Grand Strand Gift & Resort Merchandise Show
Myrtle Beach Convention Center grandstrandgiftshow.com
JANUARY
ORLANDO
Surf Expo
Orange County Convention Center surfexpo.com
DALLAS
Nearshoring America Expo: Gift & Home
Dallas Market Center
dallasmarketcenter.com
DALLAS
Total Home & Gift Market
Dallas Market Center
dallasmarketcenter.com
LOS ANGELES
LA Market Week and LA Kids Market
California Market Center californiamarketcenter.com
LAS VEGAS
Halloween Party Expo
The Expo at World Market Center halloweenpartyexpo.com
FRANKFURT, GERMANY
Heimtextil
Messe Frankfurt
heimtextil.messefrankfurt.com
ATLANTA
Atlanta Market
AmericasMart Atlanta atlantamarket.com
ANCHORAGE, ALASKA
Alaska Gift Show
Dena’ina Civic Convention Center alaskagiftshow.com
PARIS, FRANCE
Maison & Objet
Paris Nord Villepinte Exhibition Center maison-objet.com
PARIS, FRANCE
Shoppe Object Paris Porte De Versailles shoppeobject.com
MINNEAPOLIS, MINN.
Minneapolis Gift, Home & Accessory Show
Minneapolis Mart mplsmart.com
SEATTLE, WASH.
Seattle Market Week
Seattle Mart seattlemart.com
DALLAS
Apparel & Accessories Market and Kidsworld
Dallas Market Center dallasmarketcenter.com
DALLAS
Dallas Men’s Show
Dallas Market Center dallasmarketcenter.com
BILOXI, MISS.
Biloxi Gift Show
Mississippi Gulf Coast Coliseum wmigiftshows.com
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website.
Check out tag online: tagltd.com
A new way to shop
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