Brewing & Beverage Industries Business (BBIB) - Issue 4

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March 2017 Issue 4

Who’s showing what at

BeerX

ISSN 2398-2489

Showcases INGREDIENTS

BOTTLES & CANS MARKETING

IN THE CELLAR

Plus top writers and all the latest industry news The Products & Services Magazine for the UK Drinks Production Industry

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In This Issue....

Adrian Tierney-Jones talks about...

Page 8 Caring for Cask Stephen Beaumont talks about...

Page 10 Imported Beer Nigel Hoppitt talks about...

Page 22

AWRS Vicky Waine talks about...

Page 66

Brand Labelling Paul Corbett talks about...

The 2016 Hop Crop

Page 76

Matthew Tattler talks about...

Brexit and Insurance Page 80

Who’s showing what at Plus

BeerX Pages 32 - 65

Showcases covering...

INGREDIENTS

BOTTLES & CANS MARKETING

IN THE CELLAR

Published by freerbutler limited PO Box 9666, Nottingham NG10 9BY United Kingdom Tel: 0115 8 549 349 © freerbutler limited 2017 For editorial or advertising enquiries, please telephone Chris Freer on the above number or e-mail: chris@brewingbusiness.co.uk ISSN 2398-2489 All rights reserved. No part of this publication may be stored in a retrieval system or transmitted in any form or by any other means, electronic or mechanical, photocopying, recording or otherwise, without the prior permission of freerbutler limited.

Whilst every effort is made to ensure that the information in this publication is accurate and up-to-date, freerbutler limited does not take any responsibility for errors or omissions.

Opinions expressed in editorial contributions to this publication are those of their respective authors and not necessarily shared by freerbutler limited.

An independent publication delighted to be a MEDIA PARTNER to

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INDUSTRY NEWS Plus useful information for brewers about joining the BFBi brewingbusiness.co.uk

Representing the entire value chain supplying the Brewing, Food & Beverage Industry

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Ruth Evans TO Welcome

Another busy year ahead What a hectic but very exciting start to 2017. As owners of the oldest International Brewing Awards in the world and now the reintroduced International Cider Awards, we have received a record number of entries, which have come from brewers and cider makers of all sizes, from all over the world.

The International Cider Awards will be the third since we reintroduced it in 2013; with new classes this year, in recognition of the innovation and diversity in the market.

Attendance is by ticket only so please contact us on info@bfbi.org.uk giving your name and company. Come and celebrate excellence at the ‘Brewing Oscars’.

This year’s brewing competition also offers new classes, for sour beer, zero gluten beer and extra strong beer (ABV of 10% and above), introduced in response to the growing number of brewers who are producing these styles.

Talking of excellence, BevExpo 2018 has been launched.

Taking place on 23rd & 24th January 2018 at Ricoh Arena, Coventry, BevExpo 2018 will again celebrate excellence within the beverage supply chain.

Medal announcements take place on Friday, 10th March at National Brewery Centre, Burton upon Trent and BFBi members, brewers and cider makers are invited to attend.

Previous exhibitors and BFBi members receive discounted exhibitor rates. Attendance to the exhibition and seminar sessions is free. For more details see our advertisement on page 29 of this issue of B.B.I.B. To register as a visitor or exhibitor for BevExpo 2018, please go to www.bevexpo.com Ruth Evans M.B.E. BFBi CEO

Comprising a mix of exhibition stands and seminars, BevExpo is the opportunity to meet the experts in whatever sector of your beverage supply chain.

For a full calendar of BFBi events visit: www.bfbi.org.uk/industry-events/consolidated-programme-of-events

Representing the entire value chain supplying the Brewing, Food & Beverage Industry We believe that we are unique in that we represent an entire value chain - from seed merchants, barley growers, maltsters, hop merchants, suppliers of raw materials through to production and packaging machinery manufacturers and suppliers and dispense/point of sale suppliers, manufacturers and installers.

Our core values are sustainability of the value chain; fraternity; promotion of our Members, enabling them to act together in all areas relating to their trade or professional interests.

Today, our strength and depth of membership expertise continues to help manage the opportunities and challenges facing our modern industry.

Brewers - the BFBi is open to you too! - Telephone 01902 422303 for more information

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BREWING & BEVERAGE INDUSTRIES BUSINESS

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Adrian Tierney-Jones Care for your cask beer!

Here is a glass of cask beer.

Gleaming, polished, reflective and suggestive of a good time to come. It could be the colour of an ancient sideboard left to you by a venerable aunt; or it might be reminiscent of sunshine, the first rays of the sun crossing the land on a summer’s morning. It might be amber, tawny, ruby-red, or as dark as the thoughts of a murderer. Whatever the colour, one vital force of nature unites these beers — this is beer that conditions in the cask, and it is the skill of the publican and his or her staff that brings this beer to the drinker in the finest condition.

This is cask beer and this sense of the finest condition is not always the lot of the beer drinker, as I can testify from one recent experience. There I was, meeting a brewer in a pub that I visit at least once a week. A lot of keg plus some cask beer; I drink whatever I fancy. The last time I’d been in I’d devoured a keg Double IPA. This evening I fancied a cask beer from Oakham, but as soon as I sat down with it and took a sniff, there was a problem.

There was a vinegary-like sourness on the nose; gingerly I took a small sip and this avalanche of acetic sourness continued on the palate. I took it back and the barperson changed it without a problem (as they should) and acknowledged that it had been on too long. A new beer was pulled through, but I was on a keg saison by then, unwilling to risk trying any more cask.

I have had similar experiences elsewhere in different pubs, not only here in Exeter, but throughout the country. It has even got to the stage where I watch what the person before me is ordering and copy them. It is making me believe that ordering a cask beer in some pubs in akin to betting on a game of roulette. As you stand there at the bar, the questions flit through the mind. Will the beer be full of flaws, will it be under-conditioned, will it be tired, when was it last poured? The problem is that cask by its very nature is a wilful beast, almost like a show pony that can turn on the style when it wants to but doesn’t always.

This then leads me to the question: is cask beer on the ropes? Is real ale going down the pan? This is not a question picked out of the air following my experience with the

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Oakham beer. Part of it comes from my continuing experience with cask and the other is a consequence of the big debate that kicked off 2017 in the rarefied world of the beer bubble.

It all started with Manchester’s Cloudwater (a brewery I rate incredibly highly) declaring that they would be pulling out of making cask in 2017. Reasons?

Managing Director and co-founder Paul Jones expressed concerns that their cask beer wasn’t in the best of condition when it was served at the bar.

Then there was the issue of pricing: ‘Whilst there has been great appetite for our cask beer in bars and pubs up and down the country, traditional price points remain an increasingly compromising norm…where we can just about tolerate today’s market pricing for our keg and bottled beer, we see little sense in continuing to accept the labour of racking, handling and collecting casks whilst we make insufficient margin.’

Following on from this, beer writer Pete Brown declared in his Morning Advertiser column that he was drinking less cask because of quality reasons. All of a sudden cask was dead, especially in the fevered atmosphere of beer blogging. So let’s try and think a bit more rationally about it all.

As well as the issue of quality the pricing of cask is seen as a torpedo running against the category; it is too cheap so breweries such as Cloudwater pull out of producing it. There are stories told of small breweries selling cheaply to hard-pressed licensees (mind you I’ve heard similar stories in the trade for the past 20 years).

Yet I would like to see the reaction if you went into a pub and told people that the beer they were drinking was too cheap.

Maybe some education about cask, stripped bare of its CAMRA ‘this is the best’ approach, might help people understand what its production entails and why it is different (not better than) from keg and why when it’s at its very best it is reassuringly expensive (hold on where have we heard that before?).

When it is in its pomp cask represents some of the best in beer drinking. I have happy memories of drinking several pints of Hook Norton’s Old Hooky in a pub in the depths of Oxfordshire, that are up there with enjoying a freshly poured litre of Augustiner’s Helles in Munich or a West Coast IPA at a brewpub in Oregon. When it’s right it rocks.

But it’s not always rocking these days and if something isn’t done about this inconsistency it’ll become a bit of a joke, confined to small areas where the licensees take care, while the rest of us carry on our merry way downing Double IPAs and treacle toffee stouts. Care needs to be taken, but I do think the price question is very much a non-starter. It might be something someone with a good job might like to do, but to a pensioner or someone on a low wage it might be more unacceptable.

I suppose what I’m trying to say is concerns about cask beer are real but with a little bit more care at the bar top and information from brewers what they actually do to make cask beer such a wonderful drink, we could easily reverse this game of roulette. As for the price issue, I’m only a writer so I’ll leave that for the brewers and licensees to deal with it.

Adrian Tierney-Jones Adrian Tierney-Jones is a freelance journalist whose work also appears in the Daily Telegraph, All About Beer, Beer, Original Gravity, Sunday Times Travel Magazine, and Publican’s Morning Advertiser amongst many others.

He’s been writing books since 2002 and they include West Country Ales, Great British Pubs, Britain’s Beer Revolution (co-written with Roger Protz) and the history of the International Brewing Awards Brewing Champions; general editor of 1001 Beers To Try Before You Die and contributor to The Oxford Companion to Beer, World Beer and 1001 Restaurants You Must Experience Before You Die. Chair of Judges at the World Beer Awards and also on the jury at Brussels Beer Challenge, International Beer Challenge and Birra Dell’Anno.

BREWING & BEVERAGE INDUSTRIES BUSINESS

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Letter from North America

Consolidation, insularity and the importance of imported beer

You need not be a genius or even a particularly keen observer to recognize that much of the world is growing increasingly insular these days. So-called ‘locavore’ movements are flourishing, farm-to-table cuisine has become almost a menu cliché, and even as industries around the globe grow ever more consolidated, opposition to the free flow of goods and services is on the rise.

And so it is with beer. Or at least it is in certain regions, particularly in the United States, and that bodes ill for not only imported brands that wish to do battle on domestic turf, but also for the future development of national markets.

Allow me to explain.

While a great many young craft beer drinkers may have forgotten or never known it, the fact is that early craft brewing, or ‘microbrewing,’ as it was then known, took much of its inspiration from traditional brewing lands like Germany, Belgium, was then still Czechoslovakia, and, yes, the United Kingdom. This was true in Canada and the United States in the 1980s and 1990s as it was of Japan in the last stages of the last century, Italy during the dawning years of the new century, and countless other countries where commercial brewing had either never had much hold or had long since lost whatever credibility it once had.

For Americans and Canadians, it was a frustration at not being able to find beer as good as what they had experienced in Europe; for Italians it was the gastronomic influence of Belgian ales enjoyed while on vacation; for the Japanese it was a change in law that allowed for the opening of small breweries, and the subsequent search for inspiration beyond their borders; and after the juggernaut that was and is the American pale ale and IPA took off, countries like Spain and Brazil found their inspiration in the rapid rise of U.S. craft brewing.

Curiously enough, it was that same juggernaut that started the turn of the tide in the United States. Seeing its validation in the embrace of global brewers, and watching IPAs fly off store shelves domestically, American brewers began to

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feed on the style, first with double and triple IPAs, then with session IPAs, so-called Belgian IPAs, white and brown IPAs, ‘wild’ IPAs and so on. As long as it had those magical letters in its name, people apparently couldn’t buy enough of the stuff.

After all that, many American brewers started to buy into the Brewers Association hype about the U.S. being the most interesting place in the world for beer – a statement first made by Michael Jackson around the turn of the century when it was mostly true, or at least far more valid an observation than it is today – and American beer drinkers started believing the marketing mantra that the only way to drink well was to ‘drink local.’

And just like that, outside influences began to diminish dramatically.

While all this was occurring, of course, global brewers were consolidating like mad, a long-lasting and, one suspects with reason, still ongoing trend that has seen the world’s largest brewer go from Anheuser-Busch’s 90.1 million hectolitres in 1988 to AB InBev’s estimated 600 million hectolitres following its acquisition of SABMiller. From the perspective of a small brewery owner in Tucson, Arizona, Poulsbo, Washington or Nashville, Tennessee, it must have seemed like the sort of activity that makes you want to stay close to home and cement your company’s position in your own backyard.

Which brings us back to the present and the diminishing impact of foreign beers on the U.S. and, to a somewhat lesser degree, the Canadian markets. For while it is true that imported beer has continued to see growth in the United States over the past years, most of that growth has come in the form of surging Mexican brands like Modelo Especial and Dos Equis – hardly beers to inspire a brewer’s creativity. Inventive and potentially influential beers from Belgium, the U.K. and Germany, on the other hand, often struggle to get even a toe-hold or sell in such minute quantities that they are presented as more struggling niche brands than influencers on the scale of such once-landmark imports as Fuller’s ESB, Schneider Aventinus and Rochefort 10.

All of which threatens to, if not quite stifle brewing creativity in North America, then

at least slow it down a bit. Because whether an industry be brewing or can manufacturing, its advancement depends largely and critically upon two things: An increase in the sophistication of its audience and a broad and competitive marketplace that spurs developers (or brewers) to new heights of creativity.

Cut off or drastically tone down the influence of foreign perspectives, those of the ever-inventive Belgians, for example, or the masters of hop manipulation from within the British brewing industry, and you proportionally decrease not only the incentive for American brewers to better themselves and their beers, but also the range of experience of domestic beer consumers. The result being, potentially, yet more IPAs and simplistic kettle sours, and fewer works of great brewing imagination.

Stephen Beaumont A professional beer writer for 25 years, Stephen Beaumont is the author or co-author of eleven books on beer, including the new fully-revised and updated second edition of The World Atlas of Beer and The Pocket Beer Guide 2015, both co-written with Tim Webb. Stephen’s latest solo book is the Beer & Food Companion, which was published to much critical and commercial acclaim in October of 2015.

Stephen has also contributed to several other books and written innumerable features, articles and columns for publications as varied at The Globe and Mail and Playboy, Fine Cooking and Whisky Advocate. When not writing, he travels the world extensively, tracking down new breweries and hosting beer dinners and tastings from São Paulo, Brazil, to Helsinki, Finland, and Beijing, China, to Seattle, Washington.

BREWING & BEVERAGE INDUSTRIES BUSINESS

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News

PRODUCTION EQUIPMENT

Bulk solution Brewhouses for craft breweries Glossop-based, bulk handling specialists UniTrak Powderflight Limited have been called in to solve a tricky problem ... in Spain!

When the Garage Beer Company took the decision to set up in Barcelona, the owners did not foresee the problems they would have in adhering to strict city regulations relating to noise disruption. The regulations specified that sound insulation had to be applied not just to the ceiling of the brewery but also the brew house floor. In effect the business was losing 45cm of ceiling height due to sound insulation, which left little room for the brewery plant.

David Welsh had experience of running a sizeable regional brewery and he was called in as the brewery consultant.

David had previously dealt with Phil Booth at UniTrak Powderflight on another project and so he was familiar with some of the company’s machinery.

He visited UniTrak’s Glossop factory to discuss the equipment layout.

After being shown the Powderflight M75 Conveyor, David decided that it would be an ideal solution. The M75 transports 25kg bags of malt and lifts the malt to a point over the mash tun (see picture).

Craft beers are predicted to be the most influential beer trend in the UK this year according to consumer research carried out by M&C Allegra and UK craft/independent breweries are following America’s lead by embracing different beer styles.

To enable brewers to optimise consistent product quality, while retaining the personality of their beers, Vigo Ltd is supplying brewhouses from American Beer Equipment, an industry leader in the UK craft brewing equipment market.

Jon Clatworthy, Vigo’s Sales Director says, “Independent breweries such as Harbour Brewing Co in Cornwall (pictured), are increasingly aware that whether they

For more information visit: www.unitrakpowderflight.com

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Jon confirms that Vigo’s order book for brewhouses is getting quite full for this year, so he urges brewers to get in touch sooner rather than later, or talk to them at SIBA’s BeerX, if they are interested in ABE brewhouses or canning lines.

For more information visit: www.vigoltd.com

Duo order Makro labellers H Weston & Sons Ltd, the Much Marcle based independent cider makers, and Greenalls of Warrington, one of the leading players in the gin industry over many years, have both ordered labellers from Makro Labelling UK Ltd Westons have invested in all areas of their production facilities in recent times. Their latest project will be expanding their glass filling line operation with the installation of a Makro Mak 5 labeller (pictured).

David Welsh comments, “Coming across the UniTrak Powderflight Conveyor was a real boost: up until then it looked like we were going to have to settle for a noisy augur which would have taken up too much space. The UP conveyor is surprisingly quiet and has a small footprint.”

produce a small or diverse range of beers, product consistency is key and they recognise that ABE brewhouses replicate results whilst allowing them complete control over the brewing process.”

Richard Portman, managing director of Makro Labelling UK said of this latest order, “As part of a phased upgrade programme for the bottling line Makro will be supplying a Mak-5 20-platform machine with six self-adhesive labelling stations, operating as a tandem unit, which will eliminate any downtime due to new self-adhesive label reel change-over which

can be loaded on to the machine and whilst operating continuously at 22,000 b.p.h. The new machine has been designed for three bottle sizes, 750, 500 and 330cl bottles in various shapes, applying three labels body, back and neck.”

Greenalls needed to replace an existing in-line labeller on its premium bottling line, as the thirst for high-end gins continues. After a full evaluation, the company has chosen a Makro Mak 2 to handle some intricate labelling formats for brands such as Bloom Gin, Ophir, Bulldog, Star of Bombay, Thomas Dakin Gin and Libertines Whisky.

Richard Portman concluded; “This latest order from Greenalls follows our largest labeller in to the Scotch Whisky industry at Edrington and towards the end of last year we were given ‘preferred supplier’ status at one of the top three global spirits groups, already resulting in two orders for a global vodka brand. The spirit industry is really embracing the Makro technology that offers precision application and the most cost-effective solution for any brand owner or contract bottler who is running several formats down the same line.”

For more information visit: www.makrolabelling.it

BREWING & BEVERAGE INDUSTRIES BUSINESS

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News PRODUCTION EQUIPMENT A new London landmark looming?

Fourpure is a young craft brewery founded in 2013 by the brothers Daniel and Thomas Lowe. With John Driebergen, the head brewer, in charge of production and with a small team of brewers by his side, Daniel’s passion for beer amounted to a prospering new enterprise.

From the very beginning, Daniel and John had an eye on comprehensive quality control. Fourpure is one of the first craft breweries to invest in and benefit from the so-called Craft2Craft Package by Anton Paar, a combination of a DMA 35 handheld density meter and a CboxQC At-line meter for the simultaneous measurement of dissolved carbon dioxide (CO2) and dissolved oxygen (O2) that also offers an insight into the amount of nitrogen in beer. This package has

potential for future expansion by the same manufacturer. This investment made the daily workload for Fourpure easier.

The time saving is also remarkable, even if the measurements are now more frequent due to easier handling: Daniel and John’s expectations for a more consistent product composition resulting from quality monitoring worked out. “The investment in quality also allows us to grow with confidence in what we are producing,” says Daniel.

At Fourpure, everyone in production uses the instruments, DMA 35 as well as CboxQC At-line, every day numerous times during fermentation, conditioning before and after transfers, and also pre- and post-packaging.

So what is the best time to visit London?

A Saturday! If you are planning to come to London, make sure that you are around on a Saturday between 11 am and 8 pm because this is the time when Fourpure opens its doors. Walk the extra mile to visit Fourpure, do not miss out!

For more information visit: www.anton-paar.com

New AX-Series “rewrites the rules” Domino Printing Sciences has launched the Ax-Series, a new range of continuous ink jet (CIJ) printers optimised for the most demanding industrial packaging environments. In developing the new series, Domino says it has “rewritten the rules of coding and marking” by revisiting the underlying science behind CIJ and introducing innovations in three key areas.

Domino's three 'pillars' of innovation across the Ax-Series are the new i-Pulse print head and inks, the i-Techx electronics and software platform, and Domino Design, a fresh approach to the total product design to maximise productivity and ease of operation.

"CIJ remains the coding solution of choice across many markets and industries, but we saw the opportunity to rethink three fundamental elements of the technology to deliver measurable benefits for customers and change the way CIJ is perceived." says Paul Doody, Marketing Director at Domino Printing Sciences.

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"With the new Ax-Series, Domino can now offer a choice of CIJ systems that will set new benchmarks for consistent high quality printing, productivity and cost of ownership, making CIJ a futureproof investment."

Domino has gone back to the original science of CIJ technology to develop the new i-Pulse print head and unique frequency-matched drop generator. i-Pulse controls individual ink drop formation to create the perfect drop every time, delivering significant advances in droplet accuracy, placement and ink usage for reliable, high- speed and consistent code quality.

systems in the market to deliver printers that are robust, reliable, and easy to use in the harshest environments.

For example, the Ax350i and Ax550i feature an IP66 sealed electronics enclosure and unique plenum air cooling system that make them suitable for washdown conditions, while guaranteeing protection against steam and contaminants. The Ax550i (pictured) is supplied in a marine-grade stainless steel cabinet for the harshest production environments.

i-Techx is Domino's new, flexible, highperformance electronics and software platform. It is designed to optimise customers return on investment through the printers' lifetime and eliminate coding errors by enabling the smooth integration of the Ax-Series into the production line and service support environment while taking usability to a new level.

Domino Design summarises a holistic design approach that delivers a step change on the current generation of CIJ

For more information visit: www.domino-uk.com

BREWING & BEVERAGE INDUSTRIES BUSINESS

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News

PRODUCTION EQUIPMENT

New malt handling facility for Arran Arran Brewery’s new Scottish malt handling facility is now operational on the Island of Arran. Capable of handling 66 tons of Scottish malt, the new malt handling storage and milling equipment is now on line.

At the other end of the process a new bottling line is nearing its speed trail phase of commissioning with an ability to bottle 1,000 bottles an hour of Arran beers.

Arran Brewery managing director, Gerald Michaluk, said, “It was not been without its challenges and we have had a lot of issues with the bottling line but none the

less we are up-and-running and I have to thank Burning Sky Brewery, who own a similar machine, for their help in finally getting our bottling machine on the rails.

“By contrast Bulk Storage & Process Systems Ltd (BSPS) who installed our malt mill and their malt handling and weighing facilities have been very good to work with and despite a few problems in the early runs the system is now running well.”

Pictured right - Collinson silos and all the internal milling and handling equipment for Arran were supplied by BSPS

Energy efficient pumping Alfa Laval SRU rotary lobe pumps are carefully engineered to provide reliable performance, trouble-free operation and superior energy efficiency for demanding applications in the dairy, food, beverage, personal care and pharmaceutical industries.

It is an ideal choice for duties that require contamination-free pumps to meet high standards of hygiene, low-shear and low-pulsation operation.

This pump handles both Cleaning-inPlace and Sterilization-in-place, and can be supplied with thorough documentation to support rigorous validation requirements.

To deliver reliable operation and low maintenance the SRU features a robust gearbox construction with heavy-duty shafts, torque locking assemblies and taper roller bearings throughout.

Certification, specification and standards Alfa Laval SRU rotary lobe pumps comply with EHEDG, 3-A, 3.1 and FDA hygienic standards and have ATEX approval for use in explosive environments.

Alfa Laval is a leading global provider of specialized products and engineering solutions based on its key technologies of heat transfer, separation and fluid handling. The company’s solutions help to heat, cool, separate and transport products in the beverages industry, amongst others.

Alfa Laval SRU rotary lobe pumps are designed with features that maximize performance and minimize the risk of contamination. These include a defined compression front cover sealing, rotor nut retention design, drainable pump head and ultra-clean surface finishes.

Understanding of flow patterns is vital to ensure high efficiency fluid transfer with low pulsation, low shear and low noise characteristics.

Alfa Laval employs Computational Fluid Dynamics (CFD) to establish exact geometry for the rotors and rotor case.

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For more information visit: bulksystems.co.uk

IPTL is new UK representative Following a restructure in the organisation, Scanjet has strengthened its UK presence by appointing Integrated Processing Technologies Limited as its representative for food and beverage applications.

The design simplicity of Scanjet’s spray- and jet-heads provides efficient operation and ease of maintenance that have already been welcomed in various distilleries and breweries in the UK. Duncan Marshall, former MD of Scanjet UK and now Global sales director for Scanjet said, “I have been working closely with IPTL on several projects and appointing them as our UK representative was the natural next step.”

Peter Riddell, Director at IPTL said, “I have been impressed with the reception that the Scanjet products have received since their UK introduction, with users’ comments on their cleaning efficiency and cost effectiveness being commonplace.”

For more information visit: www.alfalaval.com

For more information visit: www.integprotec.com

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News

PRODUCTION EQUIPMENT

Tornado installed at Morrow Brothers Leeds-based brewing equipment manufacturer, Brewology, recently completed installation of a Tornado Keg Washer and Evolution Keg Filler at Morrow Brothers Packaging in Preston.

The machines were designed and manufactured at Brewology’s UK manufacturing facility. The company has invested heavily in development of its kegging range ensuring that the latest technology and innovations work together with the traditional brewing process.

Brewology’s technical director, Stephen Midgley, says, “Kegging beer is not easy.

Compared to cask packaging, kegging is complex and it’s much more expensive to produce a consistent packaged product.

To reliably fill kegs, our automated keg washing and filling modules provide the ideal solution.

“The Tornado Keg Washer cleans to a high standard while monitoring critical pressures and temperatures used to guarantee the keg has passed the cleaning process. The Evolution Keg Filler module’s control system reduces losses by automatically adjusting the back pressure on the keg during the fill and metering the product in. Metering is standard across all our fillers.”

Liam Morrow from Morrow Brother says, “With more and more craft brewers looking to get into the keg market Morrow Brothers Packaging felt that offering a complete keg-filling solution was the only option. The Brewology

Envirogen helps Britvic to triple production capability Britvic has tripled its production capability at its Leeds site from 70m³/hr to 200m³/hr by installing the latest water treatment technology from Envirogen.

Said John Marshall, Project Manager, Britvic. “We chose Envirogen because of their stand-out expertise and experience in our sector.

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For more information visit: www.brewology.co.uk

Y is for automatic beer bottling IC Filling Systems’ versatile and economical 551 Microblock is an Automatic Rinser Filler and Capper, and two new brewers are now bottling using the technology.

The soft drinks manufacturing site already boasts one of the fastest production lines of its kind in Europe and can produce up to 36,000 two-litre bottles an hour. The new treatment system will ensure that incoming water flow can meet the production demand, as well as satisfying stringent health and safety requirements. This follows a £25M expansion to the Leeds factory in 2015.

Bill Denyer, director of food & beverage at Envirogen, was responsible for the design and implementation of the project. “Incoming water was a bottleneck for Britvic. They had the capability to ramp up their production, but without a reliable input of high quality product and process water they weren’t able to realise that potential.”

machine has allowed the company to offer a comprehensive keg solution to this ever-expanding part of the marketplace.”

One of the most important factors that helped Burning Sky Beer in East Sussex, and Rana Dorada in Panama, choose this bottling technology was the 'Y'!

“The combination of 3D modelling and dedicated project management meant that there were no surprises during the project and the system integrated with existing facilities seamlessly. We are delighted with the finished system. Our production capability has tripled in Leeds.”

For more information visit: www.envirogengroup.com

The innovative 'Y' shaped layout of the conveyors designs feeding in and out of the 551 Microblock allows for in-line labelling, bottle feeding and unloading, all to be undertaken by a single operator, allowing production of up to 1,000 bottles per hour.

If you'd like more information about the 551, contact IC Filling Systems sales director Marco Solferini by calling 01865 520 083.

For more information visit: www.icfillingsystems.com

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News

SERVICES

Making better beer with help from Brewlab

It is an increasingly said that we may be reaching the point of peak beer. Just too many brands on the bar and too many bottles on the shelves. To consumers who remember the dearth of brands in past decades the current level of choice is a dream come true with beers beyond belief.

To some, however, it brings the difficulty of decision and how to judge what fits your preference.

Where do the many novel beers we see today come from? To some extent imagination plays a part – judging combinations of hops and malt varieties, liquor treatments and yeast strains. Each ingredient a part of the complex recipe of a beer’s flavour profile. Given the knowledge of each ingredient a skilled brewer can visualise their integration to a final perfect pint.

In other cases a new beer arises from a simple blend of existing beers. At a basic level this may involve mixing different proportions of two or three beers, almost by rote, and providing a new name for each combination. In this case the most

New bottler at Campden BRI A new beer and cider bottler at Campden BRI now allows the company to fill around 1,000 bottles per day.

It means Campden BRI can not only fill more of its brews for clients, but it can also fill NPD products delivered to them as finished product. Lower dissolved oxygen levels in pack means that products are more stable and will have a longer shelf life.

If you would like to see the bottler in action, visit the company’s web site – or contact chris.smart@campdenbri.co.uk for more information.

For more information visit: www.campdenbri.co.uk

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difficult element is, perhaps, finding a name no one has thought of. At a more skilled level a brewer will brew specific beers which have the right character to blend successfully.

Keith Thomas, of Brewlab, says, “At Brewlab our students brew one or more brews each week of their course so as to develop these skills. In addition, we challenge our students to mix beers from bottles or in the pub and obtain a wide range of different combinations. Not all mixtures are successful, in fact the majority aren’t but a few provide the basis for novel flavour balances and can be taken onwards for development. Of course, this means keeping a good record of what was mixed with what – not always easy in a busy bar. As a further challenge, we provide students with a mixture and ask them to deconstruct the recipe from their tasting.”

Once a recipe has been formulated Brewlab provides the ideal environment to produce test beers, ciders and beverages on small trial scale brewing systems from 30 to 400 litres. Along with a fully equipped laboratory for analysis, a yeast store of 250 strains and with

bottling and dispense systems, Brewlab has extensive experience in developing specialist products.

Peter Briggs of Autumn Brewery contracted Brewlab in 2015 and with successful specialist developments now complete says, “I wanted to say a huge thank you to you all, for your help and support and in helping me to bring the ALT BREW gluten-free beers to the UK beer market. The technical work, advice, guidance and all the brewing you have done as part of the project, has been invaluable and I know I wouldn’t have got this far without all the support of all the Brewlab staff.”

Other clients contract Brewlab and its sister company Darwin Brewery for corporate brewing sessions to provide practical experience of the brewing process for their staff. Supplying and dealing with the brewing industry requires staff to know the process and how better than produce a beer for the team – and not one to sit on the office shelf for long.

For more information visit: www.brewlab.co.uk

10 recruits for City Dispense Leading supplier of drinks dispense systems to the hospitality industry, City Dispense, has appointed 10 new recruits as part of its growth strategy for 2017.

The North-West based company has appointed nine new technicians to broaden the depth and quality of coverage in the UK, along with one office administrator who will manage contacts and deliveries to their sites.

The move comes as City Dispense seeks to enhance its presence across the UK and ensure its technicians can be on-site within 2 hours of a call on average – no matter where in the country that call comes from.

Andy Fletcher, managing director at City Dispense said: “As a business with nationwide coverage our focus is to ensure that no matter where they are in the country, we can get one of our expert engineers out to service businesses which operate or require high-quality drinks dispense systems.

“The growth of our team will allow us to deliver a better service to new and existing clients across the country by giving us the capacity to respond rapidly to call outs. This underlines our commitment to provide a fast and reliable service with our dedicated technician’s onsite – on average – within 2 hours of being called.”

For more information visit: www.citydispense.co.uk

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News

SERVICES

The Approved Wholesaler Registration Scheme (AWRS) Are you ready? asks Nigel Hoppitt of SPAsoft Ltd

HMRC has introduced AWRS to reduce fraud within the alcohol distribution and sales network.

The benefit from the successful implementation of a simple registration system is not only for HMRC but also breweries, especially micros. Reducing the opportunity for fraudulent shipments ensures HMRC gains its £s in alcohol duty, VAT and PAYE. As fraud in these areas increases it means higher rates for those who pay.

Before trading you need to check the AWRS number the suppliers and wholesalers supply to you matches the AWRS number held by HMRC in its online database. If you trade regularly an occasional check is acceptable, but for all new and infrequent trades you must check the number is valid. You should have a way of recording your due diligence. At SPAsoft we already store AWRS numbers for relevant customers and when the HMRC site is live we will make the checking of the AWRS number quick and easy and keep a log of each time you check.

All breweries fall into the wholesale category and must complete their AWRS registration by 31 March 2017 or they will be trading fraudulently.

Should a wholesaler fail to maintain the standards required by HMRC its registration can be revoked. Continuing to trade with them puts you in breach and liable to a fine.

What should you do with it?

Your due diligence responsibility is to ensure that you check everyone you buy duty paid alcohol from and every wholesaler you sell to is an approved UK establishment. This means when you trade with other brewers, including beerswaps, where no money may transfer, or intermediaries, you must ensure they have an AWRS registration number. You should record this number in a place where all staff can access and check it. Yours or your colleague’s spreadsheets with customer names on them is not a reliable central place.

Incidental sales, i.e. private customers coming in off the street, do not need to be approved, along with retailers and trade buyers who only make sales to the public i.e. corner shops, pubs, restaurants, unless they sell alcohol to other businesses. So most of your day to day customers are excluded.

To ensure you and your customers, i.e. all trade buyers, comply, you must have your AWRS number on every order confirmation, sales invoice and credit note along with your VAT, and Company registration numbers. SPAsoft’s BMS

Nigel Hoppitt is a director of SPAsoft Ltd, having joined the company in 2013. SPAsoft is a leading light in the development and installation of Brewery Management System software including CRM, Telesales, Order Management, Invoicing, Sales Ledger, Delivery Management, Bulk Stock, Cask/Keg/Bottle and Guest Stock, Beer Duty and Cask Tracking. cloud already has a place for your AWRS number on the relevant paperwork.

It is your responsibility to ensure you are trading legally and to ensure the rogues in the industry find it harder to trade.

HMRC has the responsibility for ensuring every wholesaler with AWRS is legitimate and trading correctly. If you find one that isn’t, report them. You can report fraud on the HMRC website under Customs, Excise and VAT fraud reporting.

You will be doing your industry a big favour and improving the potential to make more money.

The sanctions and penalties are significant.

For more information visit: www.spasoft.co.uk

Dartmoor Brewery hits the ‘Marque’ Leading craft ale producer Dartmoor Brewery is the first Devon brewer to become a corporate member of Cask Marque, the prestigious national award scheme promoting top-quality beer.

The brewery will be using the commercial advantages of its new Cask Marque membership to sponsor its permanent beer stockists towards their own Cask Marque awards, and is aiming

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to be one of a growing number of brewers achieving the industry recognised “SALSA” accreditation for the brewery, and the Distributor Charter for its supply-chain management.

Cask Marque director Paul Nunny commented: “We are delighted to have Dartmoor Brewery as a corporate member of Cask Marque, and look forward to working with them to increase their trade, and to further spread the quality message in the craft ale sector.”

Dartmoor’s Ian Cobham and Richard Smith

For more information visit: cask-marque.co.uk

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News

HYGIENE & RESOURCES

Holchem launches online training shop Holchem, a UK leader in hygiene technology solutions, has launched an online training shop that allows visitors to the site to book a number of different training courses.

The fully responsive shop is an extension of Holchem’s existing e-commerce offering which includes washdown hygiene and cleaning equipment. The new facility includes the most popular courses that Holchem already runs throughout the year across the UK: • L2 Cleaning Technology and Control • L3 Food Processing Hygiene Management • L3 Cleaning In Place • L3 Listeria Management • L3 Allergen Management The addition of the training shop gives Holchem customers even more scope to get what they need from the company all in one place. Visitors to the facility

will be able to view and or book a place on one of the advertised training courses. They can download all the course details from the shop without purchase and can book one or more places on a course.

Commenting on the launch Nikki Bellamy from Holchem said: “Our training shop includes courses that showcase our core expertise and allow us to share our passion with those businesses wanting to provide a comprehensive food safety management approach to their service offering. We know that more and more of our customers are looking to buy online and our facility saves time and is easy to use.”

For more information visit: www.holchem.co.uk

Rebel returns Clear Brew Ltd has celebrated 10 years of trading by launching a totally revamped website which now has a full intranet facility allowing the company’s technicians to upload job data live whilst on-site, maintaining standards and enhancing its fully managed beer line cleaning service.

Further to this was the company’s purchase of Rebel Brewing Co out of administration in early January, retaining the services of awardwinning head brewer Matt Pascoe, and restructuring the business.

Clear Brew’s Stephen Trezona’s wife, Shirley, is joining as operations director and current Clear Brew sales manager Colin Battle is joining Rebel as its new sales director.

For more information visit: www.clearbrew.co.uk

FDT wins Envirocom award in 25th year FDT Consulting Engineers & Project Managers has won an Envirocom award for a long history of environmental achievements.

The award was presented by An Cathaoirleach of Dun Laoghaire Rathdown Council, Cormac Devlin and the Minister for Jobs, Enterprise and Innovation, and Mary Mitchell O’Connor in Dun Laoghaire on Thursday 10th November 2016.

The company, which celebrates its 25th anniversary this year, is a fully independent, Irish-owned, SME employing 30 engineers, brewers, distillers and scientists, and operates out of headquarters in Churchtown, Dublin and offices in Cork and Dundalk.

FDT supports a community of client companies in Ireland and Internationally, by identifying and delivering environmental improvements and process benefits. FDT has also pursued its

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own environmental innovations for the benefit of its client companies and the environment as a whole.

Its work and achievements include the following areas: EPA Cleaner Greener Production Programme/Green Enterprise Programme (2002-2014) • Caustic Recovery Pilot and Production Scale Implementation in a Brewery.

• Water Recovery Feasibility • CO2 Recovery Feasibility • Alternative Treatments for Distillery Co-Products EU funded CIP Eco-Innovation project -PUReOPE (Process for Upgrade and Recovery of Polyphenol Extracts).

Energy Efficient Design across several different sectors including • Brewery • Distillery • PET Packaging • Waste Water treatment

• Part of team that developed IS399:2014 Energy Efficient Design Management, Standard.

FDT provides Energy and Water Management Services on an ongoing basis to clients in the Beverage, Food and Industrial Sectors, supporting ISO50001, ISO14001 and licencing obligations.

In summary, FDT has a long history of Environmental Innovation across sites in Ireland and Internationally.

For more information visit: www.fdt.ie

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News

HYGIENE & RESOURCES

Rethink water – manage carefully to maximise benefits New year. New challenges. New ways of thinking. With ever increasing sustainability, regulatory and financial pressures, now is the time to ‘Rethink Water’, says Veolia Water Technologies.

The Circular Economy initiatives operated

by WRAP (Waste and Resources Action Programme) have achieved water reductions in many industries so what more can you do in 2017? Rethinking water with Veolia can open up a wide range of opportunities to manage your water more efficiently, reduce consumption, turn a cost into a revenue stream or just save money.

With mains water costing approximately £1.50 per m3 and sewer discharge costing double that, every cubic metre of water that is recycled or reused can generate cost savings of around £4.50.

Veolia’s range of packaged water and

waste to recovery treatment technologies are cost effective. They include biological membrane processes capable of treating high COD wastewaters, such as those produced in beverage manufacturing, to better-thanpotable quality for recycling for boiler make-up or cleaning-in-place, with the added advantage of biogas generation as a renewable energy source. Recalcitrant wastewaters can be concentrated by evaporation to reduce volumes for offsite disposal while recovering condensate for boiler or cooling tower make-up and raw materials for recycling. High recovery RO systems can produce high quality water from a range of

wastewaters including primary RO reject minimising discharges to sewer.

In fact, Veolia Technologies says it can help any industry to ‘Rethink Water’ as a valuable raw material.

Veolia has produced a white paper ‘Ensuring Stability and Resilience in Sustainable Water Technologies’ to help users to identify opportunities and online Reco Solutions calculators to show the financial savings able to be made.

For more information visit: www.veolia.com

Pioneering self-supply service launched Independent water consultancy Waterscan has secured a Water Supply and Sewerage Licence (WSSL) to bring a new water procurement approach to the marketplace.

independent water consultancy service in the UK. Being able to offer self-supply, in addition to our existing procurement service, strengthens our ability to deliver our core values - save water, save cost and create value throughout the supply chain.”

The company’s pioneering ‘self-supply’ service will give non-household customers complete control over their water consumption and cost; enable greater savings by paying direct wholesale costs, ensure billing accuracy at source and, as a market participant, influence the marketplace – all with Waterscan’s full and independent support.

With this inventive new service, Waterscan will have unprecedented real-time market intelligence to use for its customers’ benefit. By cleverly integrating its existing comprehensive Waterline© software system with the Central Market Operating System (CMOS), the company says it now has the unique capability to supply and receive accurate client data and to interrogate wider market data to drive savings. Furthermore, it can offer a genuine national service which will package up services across England, Scotland, Wales and Northern Ireland, creating efficiencies across all multi-site operations.

Importantly, focusing on supporting clients with its self-supply or

Neil Pendle (pictured), managing director at Waterscan, said: “Our focus remains, as always, to drive innovative ways to reduce our clients’ water consumption and costs. Holding a WSSL will support us in maximising the many opportunities that the open market presents for our clients while ensuring that we continue to provide the most complete,

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procurement tendering services, the company’s independent, customerfocused approach is retained. The implementation of strict confidentiality controls that have been approved by Ofwat further reinforce this position.

These will see the formation of separate departments, ensuring that tender information is only accessible to clients and their assigned Waterscan procurement team.

For more information visit: www.waterscan.com

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good design award 2016

NEW! 56.8cl 1 UK Pint Brimful

47.3cl 1 US 16oz Pint

New: Craft Master One

Pint Brimful!

As a result of strong interest at BeerX and since, RASTAL is delighted to announce the launch of Craft Master One Pint Brimful.

Created by Carsten Kehrein, RASTAL’s Head of Design, initially as a 47cl brimful tumbler, this multiple award-winning design has already proved to be a great success both in the UK and internationally. Its distinctive shape makes it comfortable to hold, whilst the the chimney-shaped upper bowl allows concentration of aroma.

Craft Master One Pint joins RASTAL’s range of quality Craft beer-focused designs including Teku, Craft Master Two and Craft Master Bowl, allowing dedicated brewers to present their beers at their very best.

RASTAL – at the forefront of glassware design for over 90 years offers: · In-house design and graphics studios · State-of-the-art 8-colour decoration with both ceramic and organic inks · A decoration MOQ of just 500 pcs · Dedicated and experienced in-market representation Please contact me for a quotation and the opportunity to pre-order production and be amongst the first to offer Craft Master One Pint glasses!

Best regards Nick Crossley UK Agent: Nick Crossley for Rastal GmbH & Co. KG ncrssly@aol.com Telephone: 07768 648660 (mobile) • 0208 546 9083 www.rastal.co.uk

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News

BUSINESS

Two largest keg services companies join forces to revolutionise draught supply chain When it comes to exporting beer across the Atlantic, brewers have been forced to compromise on either quality or cost. They send plastic one-way kegs that may not offer the quality and reliability brewers seek, or they ship expensive stainless steel kegs and incur high loss rates or inefficient logistics.

For the first time in brewing history this is about to change. The two largest keg solutions providers in the world, who provide stainless steel kegs and keg related services to brewers in the US and the UK, have joined forces to eliminate the need to compromise.

UK’s Close Brothers Brewery Rentals (CBBR) and US-based MicroStar Logistics are collaborating to offer brewers

ALECTIA appoints vice president The engineering and consulting company ALECTIA has hired Thomas B. Olsen to lead its process division, which advises some of the world’s largest breweries, amongst other companies. The former CEO of Nordic Sugar will be responsible for strengthening ALECTIA’s position globally.

“I look forward to developing ALECTIA’s process division even further and to working closely with our many clients from the international processing industry,” says Olsen (pictured). ”My many years in the industry have taught me where consulting adds the most value.”

For more information visit: www.alectia.com

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flexibility and efficiency whilst maintaining quality that comes with a combined scale of over 4 million kegs.

This new collaboration, called beerQX, will provide a high-quality transatlantic cold-chain controlled bulk transport service designed by brewers for brewers.

US craft beer will now arrive in the UK faster and fresher than ever before and UK and European brewers will now be able to get their beer to the US more efficiently than ever.

“The global beer industry is evolving rapidly and one clear theme across nearly all brewers is an interest in higher quality, more efficient export solutions,” said Paul Sherman, managing director of CBBR. “As we got to know MicroStar, we were impressed with the complementary nature of our businesses and quickly realised that by working together we

could offer unparalleled beer export solutions.”

“Both MicroStar and CBBR were created to help brewers grow and beerQX is a natural extension of that mission,” says MicroStar’s President and CEO, Michael Hranicka. “In addition to relying on us to meet their existing keg needs in their home markets, through beerQX, brewers can now benefit from our combined expertise and dense network of stainless steel kegs to get their beer to new markets across the Atlantic.” beerQX expects to begin serving brewers in the US and UK starting in the first half of 2017 and will look to quickly expand into additional European markets shortly afterwards.

For more information email: info@beerQX.com

Cost saving book published A new book aimed at saving money in pubs and hotels has been published by the British Beer and Pub Association (BBPA) and energy-saving experts Carbon Architecture, the people behind many of the energy and control systems used in pubs throughout the UK. The book ‘Pub and Hospitality - Energy Best Practice Guidelines’ is a handson series of practical fact sheets looking at all types of venue and takes in lighting, heating, catering, cellars and accommodation.

Utilities are a significant cost to pubs, contributing up to 15 per cent of business costs. These costs are predominantly energy and will continue to grow into the future if no action is taken to reduce energy use. Cutting energy use brings other benefits too - many

customers appreciate organisations that care for our environment. And with advice from TRVs and heat zoning to hot water sterilant technology there’s something for everyone!

Annette Lyons of Greene King said: “What a useful series of facts sheets!

Greene King is really fast at addressing energy issues but there are still lots of good tips – for example I’ve never seen water timers in use so that’s one for my list. And when budget is being allocated for new equipment and consumables, considering diverting cash to a boiler upgrade is good thinking.

“The ‘hard facts’ statistics are really good – spend a little now to save more later.

And of course, the book is right about cellar insulation - a traditionally weak area and rarely upgraded. Good stuff!”

To get your copy go to Amazon Kindle or email Will.Todd@CarbonArchitecture.co.uk

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CAMPAIGNS

Plan your part in the big cask set-piece for 2017 According to the 2016 Cask Report, 92% of consumers want to know more about different styles of beer available. Cask Ale Week is an ideal opportunity for breweries to provide them with compelling information.

So says Paul Nunny of Cask Marque.

“The key is to properly engage pubs and drinkers, giving them useful, interesting beer insights, the right experience – and something to talk about,” says Nunny.

“Brewers are usually great ambassadors and know how to extol the virtues of cask ale to drinking audiences. It’s great to get them involved.”

Nunny says that well-informed, discerning drinkers will talk up the beers from their favourite breweries. He urges brewers to start planning now, saying that it takes time to set up deals with pubs and pub groups to support their Cask Ale Week activities. To get their brands on the bar during this national celebration, they need to start talking to customers now. The Week takes place 21st Sep – 1st Oct. The Cask Ale Week platform is provided

by Cask Marque, but you don’t need to be a member to join in. You can just use the umbrella of Cask Ale Week to bring more people to your brewery, show off your beer and win a load of new drinkers.

According to the Cask Report, 65% of drinkers would like to go to a beer festival during Cask Ale Week.

Nunny adds, “People like reasons to celebrate – and feeling part of something bigger that’s going on around them. This would include beer festivals, brewery open days and special tours and tastings. And of course different breweries want to put their own individual spin on it. That’s terrific it gives choice and variety across the country.

“Every business involved in the producing, distributing or selling of cask ale has something to gain from Cask Ale Week 2017. Make sure you’re not the one to miss out.”

For more information visit: http://caskaleweek.co.uk

‘There’s A Beer For That’ confirmed for 2017 2017 got off to a great start with an announcement that the funding for ‘There’s A Beer For That’ was confirmed for another year.

“It’s great that our campaign funders – the global brewers and British Beer & Pub Association - recognise everything we’ve done in conjunction with you, our supporters, and continue to give us their backing,” says programme director, David Cunningham.

“We've hit the ground running with

some strong programmes already in place for our first quarter. We are also busy developing some fresh and exciting new initiatives for launch later in the year.

“We had a busy year in 2016 and are expecting this year to be even busier with lots of exciting plans being finalised that will highlight the diversity, versatility and quality of beer. “ For more information visit: www.beerforthat.com

Cask and Keg Repair & Refurbishment Specialists

• A Genuine Alternative to Cask and Keg Replacement • Repairs to casks and kegs of all sizes • We can supply refurbished casks too • Fast On-Site Turnaround • Competitive Rates • Over 60 years of Industry Experience Please contact us for a list of all our other onsite services.

Tel & Fax: 01283 740807 • Mob: 07952 152 099

Email: repairs@dhmbreweryservices.co.uk • Contact: Jason Miller Web: www.dhmbreweryservices.co.uk • Twitter: @DHMBreweryServ

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BeerX 2017

PREVIEW

Over the next 30 pages, exhibitors at SIBA’s showpiece exhibition in Sheffield give visitors to this year’s event a taster of what they can expect to see on the stands.

Cask

STANDs

Canarchy in the UK In May 2013, London’s Camden Town Brewery released a fullflavoured beer in the most reviled package a small-batch brewer could use: the aluminum can.

The move - the craft beer equivalent of the Sex Pistols’ 1976 release of Anarchy in the UK - was made possible by the status-quo smashers at Cask Brewing Systems, the inventors of micro-canning for craft brewers.

Two more rule-breaking UK craft brewers – Fourpure and Beavertown – soon fired up their Cask machines and England’s canned craft beer revolution was underway. Today about 20 UK craft brewers (including London Fields, Williams Brothers, Concrete Cow and others) fill their cans on their own Cask

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machines. Many more count on Cask gear through the UK’s first mobile canning service, We Can Solutions.

Fourpure’s sales exploded with the release of its cans. “In our first month,” Fourpure’s Daniel Lowe recalls, “our cans doubled our historic bottle sales. The second month they quadrupled them.” Cask customers across the UK have experienced similar boosts in sales by adopting cans.

To help its breweries keep up with demand, Cask’s latest innovation - the ACS X2 - doubles the power of its iconic ACS machine. The X2 features ten CO2 pre-purge heads, ten fill heads, and two can seamers. The new ACS X2 fills and seams 75+ cans/minute and 190+ cases/hour and requires just two operators. The machine has a tiny 2’ by

14’ footprint and produces filled cans with extremely low dissolved oxygen levels of just 15-20 parts per billion.

“Our focus,” says Cask founder Peter Love, “has always been craft brewers. The ACS X2 allows us to greatly expand that focus.”

Today Cask has placed over 700 of its machines in 44 countries around the world.

For more information visit: www.cask.com

We’ll be on

Stand

147

at BeerX 2017 Come and speak to Chris & Sharon on the freerbutler stand we’d love to see you!

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01283 565912 www.ubplastics.co.uk UB Plastics Ltd, situated in Burton on Trent, are the primary UK manufacturers of a complete range of 2 piece plastic shives in 6 different sizes to suit all cask bush variants. We also manufacture thermoplastic keystones, hard pegs, keystone re-sealing bungs - which are a far cheaper and more environmentally friendly alternative to cork - and a complete range of keg caps.

Shives, keystones and keg caps can be customised to our customers requirements.

We manufacture in a large range of colours and can also offer printing on the shives.

UB Plastics are now manufacturing an in mould labelled Plastic 1 Pint Cup offering up to 5 colour branding.

The cups are reusable therefore environmentally friendly, fantastic quality and are an excellent advertising tool for festivals / events.

Please contact Steve Brown on 07885 866777 or stevebrown@ubplastics.co.uk for any quotations or information and we will be happy to discuss your exact requirements. brewingbusiness.co.uk

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BeerX 2017

PREVIEW

Premier Systems

180

STAND Over 180 breweries now using BrewMan BrewMan continues to be developed by our customer requests and is now available as a local system or on the Cloud.

We also have an SQL version available for larger installations giving growing breweries an easy growth path and peace of mind.

BrewMan software features: • Outlet Telesales • Outlet Credit chasing • Product Pricing and Discounting • Cask Tracking • Dray Planning • Dray Runs • Duty Calculations • Stock Control • Repeat Orders • Ullage • DDS Orders • Retail Orders • Comprehensive reporting • SAGE integration and other accounting systems.

BrewMan’s Mobile Delivery Application Using BrewMan’s Mobile Delivery Application and the latest ruggedized

Brewfitt Ltd Brewfitt is an award-winning family business at the forefront of innovation. Offering an impressive variety of dispense fonts, Brewfitt works in partnership with leading manufacturer Celli, to supply the UK market with a wide range of solutions to suit all styles and budgets.

Brewfitt has created off-the-shelf customised fonts for a variety of brands including Tiny Rebel, Meantime, Revolution Bars and St Austells Brewery and has one of the largest ranges of fonts in the UK available for customisation.

From cellar to point-of-sale, Brewfitt pride itself on offering first class

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mobile technology you can now easily record all customer deliveries and returns whilst at the same time recording cash receipts and capturing the customer’s signature.

BrewMan’s Mobile Delivery Application has the following major functions: • Display Order Details • Container Delivery Scanning • Delivered Quantity Update • Signature Capture • Payment Recording • Container Return Scanning Time savings using BrewMan’s Mobile Delivery Application Once you have planned the route for the day, the delivery application will download all of the routes and the drayman can select the route they will deliver. Upon return to the brewery, all of the delivery application details are automatically uploaded to BrewMan. This data is downloaded and uploaded automatically via your WIFI. • The delivered items update container tracking • Orders are updated with quantity changes • Orders are flagged as complete

STAND

• Payments are logged and reported • The returned items update container tracking Signature Capture Any invoice printed will automatically have the customer’s signature appended onto the document.

This means that all of the scanning for deliveries and returns is done at the point of delivery, and all order information is updated upon return to the brewery. This is a major time-saver for your office staff who are no longer required to verify the orders and scan the deliveries, and returns, once the draymen return. Also, for those customers that insist upon a signed copy of the order, the signature is captured by the drayman and, from then on, automatically appended to all printed or emailed copies of the order or invoice.

For more information or to arrange a demonstration, please email sales@premiersystems.ltd.uk www.premiersystems.ltd.uk

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customer service to ensure you have everything from keg couplers to branded lenses for your dispense needs. An innovative new digital pump clip will be available to view on Brewfitt’s stand at BeerX. Having recently launched the ‘Future of Dispense’ system, Brewfitt plans to change the way drinks are dispensed by offering a more efficient, cost-effective and consistent delivery of draught products. Camden BRI approved, the government-backed system decreases beer wastage, cuts energy costs and serves a ‘cooled to perfection’ drink customers will love. Pubs will experience a huge service level agreement and ROI could be as short as 3-12 months.

Future of Dispense has already been

installed in hundreds of venues throughout the UK and is set to save the UK hospitality industry millions of pounds every year. Customers include Marstons Pitcher & Piano, the Albert Schloss in Manchester, Pax Burger, The Woodman Inn, AB InBev and Okells Brewery. No cellar cooling is required, making the system perfect when considering new venues.

For more information visit www.brewfitt.com or meet the team on stand 50 at BeerX.

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BeerX 2017

PREVIEW

Core Equipment Ltd

STANDS

45 & 53

Letina Brewhouses: More beer. Less bother.

Thinking of upgrading to a brewhouse to help manage your brewery process more efficiently?

Core will be focussing on bringing well-built, precision-engineered, quality brewhouses to the brewing industry this year at BeerX 2017.

Advanced features which are only options on other manufacturers’ brewhouses are included as standard on the Letina range, making them excellent value for money, and with capacities ranging from 2-30 barrels, there is a brewhouse to meet every brewer’s needs.

The Core Process Step 1 - Consultation: Our consultative approach will help you identify which equipment best suits your needs.

Step 2 - Design: We can help to design the layout of your brewery so you know exactly where your new equipment will be.

Step 3 - Project Management: We will comprehensively manage the supply and installation of your new equipment to ensure a safe and efficient installation.

Step 4 - Training: We will provide training to ensure all users are confident in using your new equipment.

Step 5 - After Care: All equipment has a minimum 12 month guarantee, and we have engineers on hand to service your equipment whenever required.

About Core Core is one of the leading suppliers of equipment to the beer, juice, cider and wine industries. Most of our business is repeat business, so excellent customer service is our utmost priority.

Knowledgeable technical advice and experienced service engineers help you throughout every step of the process.

We’d love to meet you – come and visit us at stand 45 and 53 for a coffee, a chat and to see just how easy a Letina Brewhouse is to use.

Anton Paar Ltd

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A new level of quality control With soaring demand for high quality craft beer, small breweries are facing new challenges in quality control. Instruments from a reliable partner like Anton Paar help when facing these challenges.

Years ago, there was no alternative to the hydrometer for extract measurement.

This outdated technique however, is increasingly being replaced by modern digital density meters from Anton Paar.

State-of-the-art measurement technology guarantees reliable results and easy handling helps save valuable time. Internal data storage and the inbuilt IR-interface make it convenient to store and export data to your local PC. Accurate CO2 and even O2 measurement is increasingly becoming a hot topic for small brewers. Breweries like Outstanding Beers from Greater

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Manchester are convinced of the benefits of proper CO2 measurement with Anton Paar meters and can no longer imagine how to get along without the Anton Paar instrument. With this instrument, beer can easily and conveniently be measured in the tank as well as in kegs or bottles.

Alcohol measurement of the finished product was traditionally very difficult to achieve for small brewers. Highly accurate instruments available in the past were too expensive for independent breweries and therefore, these measurements were often outsourced.

Anton Paar has identified this mismatch and reacted with a new type of instrument for alcohol measurement for small brewers.

Visit us at BeerX to learn more about the most recent developments for alcohol measurement of beer for the small brewers. info.gb@anton-paar.com

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BeerX 2017

PREVIEW

Crusader/Petainer

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STANDS Crusader announces that it has been appointed as PetainerKeg's UK distributor.

At a brewing luncheon in London Justin Raines, co- founder of Crusader said, “In an ever changing brewing environment, brewers are looking for alternative ways of packaging their products. We feel that PetainerKegs one-trip keg range isa great solution and complements our existing range.”

The environmental benefits of a lightweight, fully recyclable PetainerKeg includes low carbon costs and reduced freight costs. Additional advantages of the PetainerKeg include a brand new unused keg for every fill. They offer an opportunity to economically enter new out-of-area or export markets and savings because there is no need to own or manage a fleet of metal kegs. They are also safe and easy to handle due to their weight.

Crusader will be showing the PetainerKeg range on its stand at Beer X in March.

Petainer, the market leader in innovative PET packaging, is focusing on the fastgrowing micro and craft brewer market in the UK as part of its global expansion plans. The business has made a significant investment to ensure that it can support this key market effectively and efficiently.

Using its knowledge and experience of working with larger, global brewers, Petainer has developed a highly-tailored craft brewery proposition.

Annemieke Hartman-Jemmett, Petainer’s group commercial director, said: “At Petainer we combine our ability to build fruitful, collaborative relationships with highly advanced packaging technologies to find the right solution for our customers. Our focus on craft brewers is no exception and we believe that we can help smaller breweries enter and grow new markets with the support and expertise we provide.”

Petainer’s wide-ranging offer to support smaller breweries includes: Advanced, lower cost products Using its expertise in advanced polymer engineering, Petainer has developed the highly successful one-way 20 or 30 Litre petainerKeg™, which is increasingly being used as a low-cost alternative to traditional steel kegs, reducing the cost of entering new markets and launching new products. In addition to significant cost of ownership and sustainability benefits, it provides enhanced product protection, making sure that the beer is as good as the day it was brewed for up to a year.

PetainerKeg™ Linestar is an exciting option for larger breweries who have invested in steel keg filling lines but would like to reduce costs. It fits onto existing lines without any additional investment, enabling them to take advantage of the savings thanks to reduced weight and supply chain benefits.

Sealing the distribution deal - From left, Justin Raines; Brett Lamont, sales director (Petainer); Matthew Hadgkiss; Henry Blackman, marketing manager (Petainer); Paul Hancox.

On-line shop Launched earlier this year, Petainer’s on-line shop www.petainershop.com makes purchasing smaller quantities of petainerKeg™ as quick and efficient as possible. Brewers can choose, purchase and take delivery of their kegs in three to four days - with the click of a mouse.

New App The new petainerKeg™ App ensures that help is always on hand when using the kegs - in addition to Petainer’s team of technical experts who are available to provide advice and support when needed.

The App provides step-by-step instructions for the correct use of the petainerKeg™ with Well-Type Fitting (S and D type with no pressure release valve) and with Flat-Type Fitting (A type with no pressure release valve) which is coming soon. The app is available for free on the Apple App Store For more information about Petainer’s range of products and services, visit www.petainer.com or contact Petainer’s distributor.

QCL QuadraChem Laboratories Rapid detection of spoilage organisms and wild yeasts QCL has been appointed the exclusive UK distributor for the Veriflow range of rapid detection test kits from Invisible Sentinel.

occurring Dekkera/Brettanomyces yeast and ensuring consistent levels of Brettanomyces Bruxellensis species and sub-species when desired in select brews.

The Pediococcus and Lactobacillus tests target specific hop resistant genes horA and horC, providing positive identification of spoilage organisms in less than 3 hours. Wild yeasts can be detected within 4 hours, allowing effective management of the naturally

Soon to be available are further tests for the detection of spoilage organisms Megasphaera, Pectinatus and lactic acid producing species.

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Tel: 01342 820820 www.qclscientific.com/veriflow

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BeerX 2017

PREVIEW

Croxsons

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New-look Croxsons to exhibit at BeerX SIBA Gold Sponsors, Croxsons, will be exhibiting on stand 68 at BeerX, iceSheffield on 16-17 March.

Sporting the results of a recent brand refresh which includes a new logo, website and associated material, leading glass packaging company Croxsons will be presenting its developing range of rightweighted beer bottles specially selected for the growing craft brewing sector.

A new addition to the line-up is the 500ml ‘BEN’ beer bottle - originally a 405g product, the BEN has been rightweighted to a new weight of 280g.

With sustainability being high on the Croxsons’ agenda, the firm rightweighted three other beer bottle products in 2016 and managed to take an impressive 1,200 tonnes of glass out of the supply chain. Further rightweighting activity is planned for 2017.

Chief operating officer Tim Croxson said: “As the biggest supplier into craft, our

customers are coming under pressure at consumer and retail level to be ahead of the game on sustainability issues. The same is true with the craft range in our Australian and New Zealand operations.

“The emphasis we place on rightweighting is all part of our ‘customer journey’ - being able to provide customers with the best design, the best price, the best quality and at the best weight, against the trade items that are currently available.

“There are real opportunities within the glass industry to support the market by delivering a more cohesive and uniform approach to sustainability,” added Croxson. “Through our partnership with SIBA, we are well placed to support

Seal & Pump Engineering UK Seal & Pump Engineering will again be exhibiting at BeerX 2017 with a further enhanced range of equipment for all aspects of the brewing process.

We offer a vast range of equipment including an array of pumps and equipment for mash and hot wort transfer, bright beer transfer, cold Liquor transfer, yeast transfer and cropping, CIP, spent grain transfer and dosing applications. Our BREWMASTER pump will be shown, which is a range of 316 stainless steel pumps with 3 basic models, as an alternative option to the small standard centrifugal pumps commonly used. All have RJT male connections as standard and for mobility, these pumps can be kitted with portable trollies and inverters if required.

We also carry an array of both standard centrifugal and vertical multi-stage pumps, flexible impellor pumps, and can supply diaphragm, progressive cavity and

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dosing pumps and equipment, as well as other specific hygienic pumps to EHEDG specification. Our ranges on show also include the supply of mechanical seals, flexible hygienic hoses, heat exchangers, valves and seals, manway door seals, and we have recently extended these to include tanks & vessels, and we can offer solutions for pipe-work installations and alterations.

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Our aim is to work with craft brewers to ascertain the best solution of pump and system design for their specific application. Our Engineers will make site visits to assess the application and advise accordingly the most suitable pumps and associated equipment.

For more information, visit www.sealandpump.co.uk or if you have any specific requirements, contact us directly on 01262 602467, or e-mail simon@sealandpump.co.uk

brewers of all sizes, where relationships are paramount to business success.” www.croxsons.com

Spinks Compak Ltd Spinks Compak supplies a range of glass and plastic bottles and jars to a wide variety of market segments. With over 30 years of industry experience, we supply UK manufactured glass and plastic bottles and jars including a wide range of products into the brewing industry

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Within our extensive portfolio are a wide range of brewing packaging solutions including: • Glass beer bottles in Amber and Clear • Plastic beer bottles in Amber, Clear and Green • Crown Caps • Retail carry cases • Manual crown capping machine, including attachment for capping plastic bottles Contact us today on 0113 235 0662 and one of our friendly customer service representatives will provide you with more information including our bulk order discounts or visit www.spinkscompak.com We look forward to working with you!

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BeerX 2017 PREVIEW Cask Force STANDs 46 & 52 Brewing up more cleaning innovation The importance of hygiene within the brewery is becoming more important as brewers strive to produce consistently brew after brew. Creating a quality product whatever the size of the brewery is vital for its long term success and growth within its market.

the process there is also steam sterilisation function which is available to those brewers who have live steam within the brewery.

The Cask Force brand has been developed

by Hugh Crane (Cleaning Equipment) Ltd a specialist manufacturer of commercial and industrial cleaning equipment for many industries including food and beverage. The concept of the first cask washer was born out from a conversation from a local brewer who was having issues with cleaning their casks.

Chris Roll, the company’s chemical representative takes up the story: “The need to make sure that breweries whatever their size deliver a consistent, quality product time and again is fundamental to their success. They need to be sure that the quality of their product is consistent and ullages are kept to the bare minimum. The correct cleaning chemicals play an important part in getting the right results and we’ve tried to mirror with the chemicals what has been achieved with the machines, to produce a clean cask time and again which not only save the brewer time but mitigates risk to their products’ reputation.

Back in 2002, the first cask washer was designed and built with the head brewer of a local brewery to reduce direct labour costs for cask washing and ensuring a more effective and consistent clean. The machine was designed using an efficient but effective wash cycle alongside the use of specialist nozzles which enables the spray pattern to reach all areas of the cask removing any soiling that may cause contamination. To further improve

CFB Boilers

With the ongoing success of the Cask Force range of machines, the company decided, in 2016, to launch their own range of high quality brewery cleaning chemicals.

We can supply a complete range of chemicals from detergents for keg and cask washing; caustic detergents;

Hugh Crane was nominated as Supplier of the Year by Mark Halliday at Norfolk Brewhouse. The brewery has our caskwasher and we also supply them with specialist chemicals and Janitorial supplies.

combined chlorinated, caustic detergent and sanitisers; peracetic acid disinfectants as well as foaming detergents for manual cleaning.

Furthermore with over thirty years’ experience in the hygiene sector of the food and drinks industry as chemicals distributors we are ideally placed to provide to complete solution including analysis; recommendations for different cleaning tasks, along with cleaning schedules and training.”

For more information on how we can keep your brewing equipment clean please call Chris Roll on 0800 1577198 or email croll@hughcrane.co.uk.

Alternatively for more information on the complete Cask Force range of machines please call Keith Trenton on 0800 157 7198, visit the website @ www.caskwasher.co.uk or email sales@caskwasher.co.uk

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& STANDs CFB Boilers brew up a steam at BeerX Brewers wanting to reduce operating costs, save energy, and optimise production are advised to hop over to CFB Boilers, exhibiting on stands 89 and 90 at this year’s BeerX. The 120-year-old steam boiler specialist is responsible for brewing up quite a storm lately, with its reliable, efficient and high performance solutions having been installed in the facilities of Wylam Brewery, Magic Rock Brewing, Sambrooks Brewery, Truman’s, and Lancaster The Brewery, to name a few.

In addition to answering questions and providing invaluable technical advice to BeerX visitors, CFB Boilers’ engineers will

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also be on hand to demonstrate a number of the company’s flagship products, such as the renowned 4VT Steam Boiler, which is manufactured in England by CFB Boilers. The 4VT Steam boiler (pictured) offers a number of distinct advantages to breweries, including a compact, space-saving design, four-pass, energy-efficient operation, and fast start-up time of just 10-15 minutes. CFB Boilers will also launch its new Reverse Osmosis unit, named BoileRO, at this year’s exhibition, and showcase its Ross 60 skid unit, an ultra-compact, pre-assembled electric steam boiler.

Whilst eyeing up the kit and finding out about CFB Boilers’ design, installation

and maintenance services, visitors can enjoy a mouth-watering beer straight out of CFB Boilers’ specially-adapted mini boiler and refuel with an on-thehouse German sausage. www.steamboilers.co.uk

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For your Complete Steam Solutions www.steamboilers.co.uk TEL: 01255 224500 brewingbusiness.co.uk

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BeerX 2017 Drink-IT

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STAND Making brewing a better business Drink-IT, the brewery management software solution for the beverage industry, will be exhibiting the latest release of its software at Beer X. The new Drink-IT Release 8 provides improved industry processes and functionality for UK and international brewery businesses through the enhanced management of duty and taxes, EMCS, plant maintenance, trade promotions, purchase invoices and order shipment planning.

Some of the key highlights that will be demonstrated at this year’s Beer X include the new Drink-IT Alcohol Balance report, which allows production sites to control and record the movement of alcohol through all business operations.

For breweries and other beverage companies who are importing and exporting to European countries, a number of important improvements have been made to the Excise Management and Control System (EMCS) module in Drink-IT to automate and manage the required Inbound and Outbound messages even more efficiently.

For the effective maintenance of brewing equipment, new Plant Maintenance

Marsden

extensions have been created to improve the Work Order process from the Plant Maintenance Dispatch Board.

In order to provide breweries with improved controls for returned goods, return reason codes can now be set up with a default quarantine location to ensure that the returned stock is blocked from usage until it has passed a quality inspection and been positively released to stock. A new order shipment planning graphical map enables your delivery planning team to schedule the most cost and time-effective delivery routes and usage of your delivery vehicles.

Drink-IT already offers breweries the flexibility to utilise a wide range of trade promotions to promote your beers to your customers. The latest promotional extension now includes “Mix & Match” promotions so that your customers can choose out of a list of free promotional items when they reach the required promotional quantity trigger allowing you to be more creative and flexible in your promotions.

Fed up of having to manually process your purchase orders? In Drink-IT, you can now set up correction tolerances for the processing of automated purchase

STAND New scales on show demonstrate commitment to brewers British weighing scales manufacturer, Marsden, will be unveiling two new scales at this year’s SIBA BeerX, underlining its commitment to the brewing industry.

The scales will include a new version of its B-100 Waterproof Scale – the company’s best-selling scale to breweries – and a slightly larger scale for kegs and sacks. The new B-100 will have the same features as the existing model, such as Tare and Counting functions and IP68 stainless steel casing, but will run on replaceable batteries instead of a

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invoices. This allows you to manage minor differences in purchase invoice calculations automatically rather than having to rely on manual adjustments.

Considering a new business system for your brewery? Want to find out how to optimise your brewery business processes?

Come and visit the Drink-IT team on Stand 188 at Beer X and discover why companies like the Schelde Brouwerij, Branded Drinks, Doppelleu Brauwerkstatt and De Halve Maan Brouwerij have recently selected Drink-IT to improve their business process efficiency.

David Ashmore is a Director of NORRIQ, software owner of Drink-IT; a fully integrated Microsoft Dynamics software solution designed specifically for breweries. Drink-IT is used by over 90 breweries in over 45 countries around the world.

Find out more about Drink-IT here: www.drink-it.com or request a demo at: info@drink-it.com

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rechargeable unit. The larger scale, the MSS-I-400, has a bright red LED weight display for dim environments, and will have a choice of base sizes available.

Marsden’s Marketing Manager, David Smith said: “We believe we are now the UK’s leading supplier of weighing scales to brewers – after 18 months of helping countless brewers with their weighing needs, and selling products to some of the UK’s largest breweries.

“The B-100 is now available with replaceable batteries meaning it doesn’t need to be plugged in if the batteries go flat. It makes it much more flexible if you’re not working near a plug socket!

“The MSS-I-400 is part of a whole range of new scales we’ve just launched – with easy-to-use features, bright red display and weight readings in kg or lb. It’s a rugged scale and is built to last for years.

Whether you need to weigh ingredients, kegs or palletised shipments – we’ve a suitable scale. We’re looking forward to meeting brewers at BeerX again this year, and helping them make great beer with precision weighing instruments!”

At last year’s SIBA BeerX, Marsden displayed a B-100 inside a fish tank to prove its waterproof credentials.

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IC Filling Systems

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STAND Win with IC Filling Systems at BeerX 2017 IC Filling Systems is celebrating another appearance at SIBA BeerX in Sheffield with an innovative social media competition.

sharing information about our products, but also sharing useful industry stories, while not forgetting to have a bit of fun.”

“Exhibitions are about making new connections and putting faces to names, as much as about seeing new equipment and innovations.” said Marco Solferini, Sales Director at IC Filling Systems.

“To see what we mean, follow the hashtag #FillingSystems on Twitter, Facebook or LinkedIn. Of course, we'd love to see as many people as possible in Sheffield.

“So as well as showcasing our products designed for microbreweries in Sheffield this March, we're livening things up for our visitors with a competition to win a £50 Amazon Voucher for the best video or photograph of our stand shared on social media. We're working to develop our online social footprint, not just

“You can also book an appointment to talk about your microbrewery needs at http://icfs.to/beerx or of course, just drop by to say hello. And of course, bring along your smartphone or camera to enter the competition!”

Beatson Clark

“We'll be on Stand 184 showcasing our products for microbrewers wanting to

STAND Take a tour of the glassworks at BeerX

Beatson Clark supplies standard, customised and bespoke beer bottles for a range of breweries both in the UK and overseas. Once again this year the company will be showcasing its latest beer bottles at BeerX and talking to customers about a range of services such as embossing decoration, lightweighting bottles and low-volume production runs.

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Shop

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Business continued to grow in 2016 for Beer Box Shop and Director Simon Hulse is hoping 2017 will be even greater with a range of new products on the way.

Delegates are being invited on a factory tour of Beatson Clark, which has been manufacturing bottles and jars on the same site for over 260 years.

Transportation to and from BeerX at IceSheffield – around 15 minutes by car – can be provided on request.

Make an appointment with IC Filling Systems at BeerX icfs.to/beerx

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Brewers visiting this year’s BeerX event will once again have the opportunity to take a tour of the facilities at nearby glass manufacturer Beatson Clark

Those taking the tour will get to see at close quarters how beer bottles are made, from the molten glass gobs shooting into the bottle forming machines to the finished bottles going through the vigorous inspection equipment.

start bottling or canning, or to expand their filling operations. Meanwhile, you can join the conversation easily - all our social media accounts, including our popular YouTube channel, are right at the top of our website at icfillingsystems.com”

“We exhibit at BeerX every year now as it’s a brilliant way to meet up with existing customers and potential new ones,” said Charlotte Taylor, Marketing Manager at Beatson Clark.

“We’re doing more and more work for breweries in the UK and overseas, so we will have many new beer bottle designs to showcase at this year’s exhibition, from big brands like BrewDog to more niche craft beers like Boyne Brewhouse.”

“Sales were very strong in 2016 and this will enable us to invest in new products for 2017 based on the demands of our customers and the market,” he says. “Our aim for this year is to have the largest range of ‘off-theshelf’ products available for next day delivery. New products will include a wider range of gifting and trade boxes for cans, bottle/ glass gift boxes and some exciting and unique gifting solutions that are very different to those already on the market”.

If you’re looking for beer bottles or are thinking about a new design, visit Beatson Clark on stand 59 and talk to one of the friendly team.

After the success of the online web shop launched last year Simon says that further development work will continue to ensure customers are able to order all products in a fast and efficient way.

If you would like to take the factory tour, please email marketing@beatsonclark.co.uk

For more information visit www.beerboxshop.co.uk

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Thomas Fawcett & Sons Ltd Est. 1809

Malts for Champions All Malts delivered ON TIME to your specification, crushed or whole.

The Company is very proud to have supplied malt to the brewers of 12 CAMRA Supreme Champion Beers of Britain since 1997 including Mighty Oak

Oscar Wilde in 2011.

Main products include: Maris Otter, Halcyon, Pearl, Tipple & Optic Ale Malts together with the complete range of Speciality Coloured Malts including Wheat and Rye products.

Thomas Fawcett & Sons Limited Eastfield Lane, Castleford, West Yorkshire WF10 4LE

Tel: 01977 552490/552460 • Fax: 01977 519076 Email: james@fawcett-maltsters.co.uk

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Zoedale Ltd Batch controller STAND and other brewery kit

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Zoedale Ltd will be exhibiting a range of hygienic equipment including butterfly valves, pumps, heat exchangers and various other hardware suitable for breweries.

The company will also be displaying its own batch measurement system: This solution is designed using a turbine flow meter and an electric ball valve – the brewery can set the meter to the desired volume and when that amount is

Cortex turbine flow meter for batch filling

Clamp Butterfly

reached it sends a signal to the actuator which shuts off the flow. Perfect for measuring beer into conditioning tanks or even into third party transport for bottling / canning. The system is intelligent and can learn from previous batches to become even more accurate!

The Zoedale team are beer enthusiasts themselves and have sponsored the SIBA “UK's Best Independent Craft Beer Bar or Pub – City” so make sure you visit them at stand 58!

THIELMANN UK Ltd

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PORTINOX is now THIELMANN - The Container Company PORTINOX, THIELMANN, COMET, UCON and WEW are keg and container manufacturing companies which, although belonging to TEKA Group, have operated under their own brand name. However, we are now aligning these different components under a single entity called THIELMANN - The Container Company.

Therefore, Portinox Container Services UK is from now called THIELMANN UK Ltd., one of the industry’s leading experts in brewery container development, new, rental, repairs and refurbishment of kegs/casks/spears.

We are based in Dewsbury, 20,000 sqft of factory working space secured within 40,000 sq ft of grounds close to and easily accessible from central motorways (M1 / M62) in the heart of Yorkshire. We have the expertise, experience and the facilities to develop brewery containers (keg or cask) to your requirements, for sale as new or rental / lease agreement, for inspections, repair, refurbishment and re-branding.

With brewery containers (keg or cask) in

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all sizes ranging from the very small (20 litre) to the very large (22 / 36 gallon), our vast experience covers all aspects of beer / brewery containers. We pride ourselves in the refurbishment of extractors - disassembly cleaning and full refurbishment of consumable parts.

Able and capable of re-branding containers with the removal of embossed, painted and printed markings to be replaced with painting / identification plates/ cleaning to make your acquired fleet look like new.

We have the capability to brand new blank kegs independent of quantity to your requirements including embossing, paint banding, extractor of your choice in a standard 14tpi neck.

Sales contact: Angelique Danlos Mobile: 06.31.36.78.81 Angelique.Danlos@thielmann.com www.thielmann.com

CS Pump

Rawlings Rawlings is a leading independent supplier of glass bottle solutions to the UK beer industry.

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We specialise in developing your idea to create and bring to market exciting bespoke visual solutions and stand-out, off-the-shelf solutions that represent your brand values and connect with your customers.

Our experience means established brands trust us to develop their bespoke product packaging, new brewers trust us to deliver eyecatching, cost effective solutions and small-batch craft producers trust us to deliver a solution that reflects the character of their product.

We will be showcasing some of our most popular products from our swing-stop, craft, continental and standard beer ranges, to our new black glass. Whatever style of beer or ale you are producing we have a bottle range to suit.

You can find our products containing some of the best beer and ale on the market, including some major award winners up and down the country in mainstream supermarkets, speciality beer shops, bars and restaurants.

We have a UK and Global distribution network, so wherever you are based we can deliver, including a next day delivery to most areas.

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Brew-School Saxon Packaging New Brew-School courses sold out!

A raft of new courses at Brew-School in Bakewell, one of the UK's leading brewing schools, have proved overwhelmingly popular, selling out over Christmas.

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The NEW Advanced Brewing Skills & Techniques Course looking at recipe development, beer styles and the associated skills, has been a roaring success following on from the continued popularity of the one day Craft Beer Brewing Courses.

The attraction of the microbrewery sector continues to grow with the first of a number of four day courses in March aimed at people looking to set up their new microbrewery in 2017 having also sold out.

Brewers looking at gaining the General Certificate in Brewing (an Institute of Brewing and Distilling qualification) are able to access the global opportunities now available in the expanding brewing industry with this internationally recognised brewing qualification.

A 5-day course takes place in Bakewell at the end of February with Tim O’Rouke and other expert brewing tutors giving attendees all the knowledge required to sit the GCB exam. As well as class time in Bakewell the 5 days is also interspersed with trips to local microbreweries to see brewing in action as well as giving attendees the potential to explore the fundamentals of brewing on a Spiedel Braumeister.

In March Brew-School will be attending SIBA Beer X in Sheffield promoting a range of new courses.

Do call and say hello to the team on Stand 39 at the Trade Show.

For more information about courses and dates: www.brew-school.com

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Saxon Packaging has been providing packaging solutions since 1986, during the 30 years of trading they have developed strong relationships and built an enviable reputation within the brewing community.

They have been a member of SIBA since 2015 and their association with the society and its members’ has since grown from strength to strength. In 2016 they received the SIBA ‘Supplier Associate of the Year’ award and in November last year became a Silver Sponsor to further affirm their commitment to SIBA. 2017 brings with it another SIBA milestone for Saxon as it will be its first year exhibiting at BEER X. In March they will be travelling from their East Anglian seaside town to Sheffield just for the occasion. With some great beer packaging the company has designed

This is one of the modules in BMS cloud which offers an integrated solution to managing the data within your brewery, full secure remote access to your data which is on dedicated maintained servers offering backups and disaster recovery.

Track your assets not their labels, and keep accurate beer stocks whilst managing your kegs and casks.

Ingredient traceability shows which batch went in which can. Stay in touch

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and manufactured to showcase some of the stand-out solutions available for the brewing industry, the stand will include examples of gift packs, carry packs and mail-order and transit packaging tailored towards bottled and canned beverages.

Alongside this Saxon Packaging will also be hosting a darts competition giving participants the chance of winning some great prizes.

So visit us on STAND 72 for a chat, game of darts and a drink; we would love to see you there.

For more information visit: www.saxonpackaging.co.uk or call 01502 513112

SPAsoft Ltd SPAsoft is showcasing the latest Routing software offering rapid routing for timed and non-timed deliveries especially in town centres, giving maximum delivery efficiency and cost saving.

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with your customers with time scheduled calls and fast flexible order processing. Invoicing for UK and export

is available for your accounts package in additio to duty calculations including ullage and Failed Delivery records.

All for less than the cost of a Costa a day!

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BeerX 2017

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Kegstar UK

STANDs

Kegstar rents stainless steel kegs and casks to the beer, cider and beverage industry. BeerX 2017 will mark Kegstar’s UK’s 1st birthday!

Brewers and manufacturers simply rent from Kegstar, fill, deliver, scan and leave the rest to us.

Each container has a unique 2D code (and RFID tag) that is easily scanned from a smart phone (iOS & android via the app); which allows the keg to be tracked through the supply chain to the venue. These scans ensure producers only pay for the time kegs or casks are used and they create valuable data insights too. The venue then simply

requests collection of the empty keg or cask via the app, email, phone or social media and the Kegstar team will collect within 48 hours, which helps reduce unsightly empties hanging around on site at venue.

Come and see us on stands 189 & 190 for a game of ping-pong and a chat about how we’re connecting your great brands with our clever kegs and millions of happy drinkers across the world.

Contact us at @kegstar_uk (Instagram), @kegstarkegsuk (Twitter), rent@kegstar.com, 0800 534 5000 and www.kegstar.com

Enterprise Tondelli 2016 was the first year that Enterprise Tondelli exhibited at BeerX which proved to be a great success. This year Enterprise Tondelli has taken two stands to allow the company to exhibit equipment relevant to the brewing industry. These are stands 25 and 26 and they will be exhibiting an isobaric hop injector.

The isobaric hop injector is specially designed to reduce hop consumption when dry hopping in the conditioning tank by up to 60%. Other benefits include potential reduction in conditioning time as well as easier vessel cleaning after use coupled with greater tank yield.

The Isobaric Hop Injector machine can be used for dry hopping, yeast pitching, spices or sugar addition, aeration (With some optional parts), etc. The construction is all stainless steel and trolley mounted to allow it to be moved between tanks.

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189 & 190

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25 & 26

Enterprise Tondelli will have a 24 kg capacity unit on its stand. Other sizes available include 12, 36 and 48 kgs.

This is an item from Enterprise’s range of brewhouse equipment that range in size from 3hl to 96hl with some unique features such as 12 brews per day with only two transfers, low hot oxidation, increased extract and a truly modular brewhouse system.

In addition Enterprise will have audio displays of its craft packaging options.

These include small bottling lies from 1,500 bottles per hour, craft canning lines from 3,500 cans per hour and kegging equipment from 16 kegs per hour. ….. Enterprise also supplies high speed bottling, canning and kegging lines for volume producers.

Case studies of some of the brewhouse installations can be found at www.enterprisetondelli.co.uk or call 0044 1525 718288.

Charles Faram & Co Charles Faram will be showcasing a number of hop samples from our listing of over 130 worldwide varieties.

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We’ll be available to chat to about the range and give technical advice, as well as encouraging you to experience the tangible benefits of hop selection by ‘rub and sniff’.

Join us for beers, sampling two casks brewed with Charles Faram’s own varieties from the Charles Faram Breeding Programme.

We will be situated near our quality partners, so that you can benefit from additional advice on the other offerings that we provide from Crisp, Lallemand, Murphy’s, Rankin, and Weyermann®.

We will also have examples of Dolium’s and tips and advice from Fermentis.

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Pentair Food & Beverage Come visit us at BeerX Stand No. 73 where we will be demonstrating the Haffmans c-DGM CO2 / O2 Gehaltemeter.

In the beer and beverage industries, the content of dissolved carbon dioxide (CO2) and oxygen (O2) are determining factors in the quality, taste and flavor stability of beer and carbonated beverages.

Particularly, O2 is an important parameter as it causes a rapid decline of the flavour stability and shelf life. Breweries as well as soft drink manufacturers continuously control and measure the concentrations of

Brewcover We at Brewcover offer bespoke insurance specifically to the brewing industry.

This means that we offer cover which directly reflects your business needs and nothing else. As specialist chartered insurance brokers we perform a full audit of your business with you, identifying exactly what cover you need whilst ensuring the premium remains competitive. We’ve developed a bespoke policy that only we can provide, it’s truly exclusive which means we can pick and choose covers that fit you.

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At Brewcover we have a dedicated team with the sole objective of supporting our existing customers’ every need with 24/7 availability. We consider a broker’s claims service to be the barometer by which their quality is measured. With this in mind our internal claims team are there to hold our customers hand from the point of a loss through remedial action to resolution and reinstatement.

We would never boast to be the cheapest every single time – we hold our own – but what we can guarantee is a good quality product and that our customers receive the correct advice which meets their needs every time.

Take a look at our website at www.brewcover.com and see what we’ve got to offer.

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CO2 and O2 during production.

The CO2 /O2 Gehaltemeter, type c-DGM (pictured), combines the internationally accepted determination of the dissolved CO2 content based on Henry’s Law with a highly accurate dissolved O2 measurement.

This state-of-the-art optical O2 measurement technology is greatly improved compared to the traditional O2 measuring instruments and doesn’t require frequent calibration. Its design allows for higher product pressure, making it suitable for the soft drink industry.

Up to 10 different product types can be programmed into the device. The bumper protects the c-DGM against physical impact in harsh environments.

When the CO2 measurement is started, the O2 content is stored. Automatically, equilibrium is created, followed by the measurement of pressure and temperature.

The dissolved CO2 content is then electronically calculated and displayed. The

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data can be securely transferred to a PC using the interface cable.

Besides the combined CO2/O2 measurement, the c-DGM is suitable for single O2, continuous O2 and single CO2 measurements. Also the Total Package Oxygen (TPO) value, based on the Uhlig method, is calculated in the CO2 / TPO measuring mode and the single TPO measurement.

BENEFITS • Accurate product control reproducible and operator independent results • Cost saving - lower investment costs (one device for CO2 and O2 measurement and up to 10 product types) less labour intensive reduction of beer loss low maintenance APPLICATIONS • At-line, sampled directly during the production process • Laboratory, after the production, sampled from a variety of bottles or cans • TPO calculation from bottles or cans using sampling device ISD-special.

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Vigo Ltd

& STANDs Canning Lines – American know-how, British standards and support If you’ve held back from canning for perfectly valid reasons but are ready now to discuss practicalities and your options, please do come and talk to us at BeerX. Canning is a big step in a brewery’s development and we understand that. It’s not something you enter into lightly, nor is it something you rush into without careful consideration. Have a chat with us about what you’d like to achieve. Ask us why we chose to supply and install American Beer Equipment canning lines, what steps we take to ensure all our equipment meets British Standards, and what level of support you can expect from our in-house team of UK-based engineers (you may not

realise that we are a UK company and employ a brilliant team of skilled engineers). We’ll have ABE’s CraftCan15 machine, the smallest in their range, on our stand for you to see. We look forward to meeting you at our stand. www.vigoltd.com

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ADS2 Brands

STAND Discover the ADS2 Brands difference at BeerX

With UK consumers now able to choose from a tantalising array of over 8,000 ciders, cask ales and lagers, a stronger and more visible brand presence on and around the bar can no longer be seen as just a good idea, but essential. Put simply, the brands that sell are the brands that are seen At ADS2 Brands we specialise in helping brewers and their brands stand out from the crowd. We create high visibility, high impact and high quality branded glassware, lenses, pump clips, tap handles and fonts; products designed to catch the eye, communicate everything that is good about your brand, and win over consumers.

We are no novices. We have been doing this successfully for over 50 years,

helping brewers just like yours to raise the visibility and awareness of their brands and in turn grow their business.

So, if you think your brand needs help competing and standing out, why not visit us at Stand 178 and let us show you how we can help.

You’ll find our branded glassware offering is the most comprehensive within the UK. Working exclusively with Europe’s leading manufacturers, we offer glass designs suitable for any beverage many of which can be supplied fully toughened. To these we add six-colour direct print, transfers, 3D raised print, acid etch, nucleation and more, giving brands a premium look and feel that grabs attention and gets results.

And on the bar, our lenses, pump clips, handles and fonts are designed to grab attention and influence choice where

and when it matters most. We offer a range of off-the-shelf solutions, as well as in-house design and print for when you want a bespoke execution that truly sets your brand apart, communicates its distinctiveness and takes it to the next level.

Evolution Bottling & Packaging Solutions On the level with Evolution Evolution Bottling & Packaging Solutions are a UK and Ireland supplier of technologically advanced inspection systems manufactured by Logics & Controls Logics & Controls has over 30 years experience in the design and manufacture of in-line inspection and control systems for all parts of the bottling sector. Its range of systems is suitable for inspection at every stage of the production line starting from empty bottle inspection, through the fill level check, correct closure check, label application inspection, up to checking the weight of the carton.

All the inspection systems can be standalone systems and can operate either soft push ejection devices or progressive diverters for gentle movement of the container. The reliability, precision and ease of use of Logics’ systems has led to the growth of a reputation internationally whereby its technology is employed by premium brands in excess

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of 50 countries around the world.

The Logics range complements the Evolution reputation for provision of innovative solutions, in particular it has identified that the bottling sector has some unique needs that traditional standard cameras only partially solve.

The technology employed by Logics & Controls uniquely enhances the camera with a series of special optical units that revolutionise the camera inspection of empty bottles and full bottles.

Level control & cap inspection LOGILEVEL and LOGICLOSURE provide a reliable robust, compact system for the verification of correct fill level and closure inspection on Glass, PET or HDPE containers.

The system is simple, quick and easy to install. Utilising a High Frequency Capacitance system, LOGILEVEL will inspect with high precision the fill level inside the container even if it is totally opaque.

The device is easily adjusted to the desired reference level with the aid of a handwheel configuration. The detection of the cap is accomplished with a separate height adjustable inductive sensor.

Evolution BPS will be exhibiting LOGILEVEL technology at BeerX www.evolutionbps.co.uk/siba

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Festival Glass Ltd Festival Glass, a silver sponsor of SIBA, will be once again exhibiting its current ranges at SIBA BeerX, Stand 185. In line with current market trends, we will be launching new shapes - the revival craft beer Allegra chalice and a fully toughened draft beer range.

Craft beer is immensely popular, and the choice of glass is crucial in experiencing the full taste of the beverage where everything from colour, smell and taste is affected by the choice of vessel.

Revival boasts an authentic craft beer shape that optimises the tasting experience with the added benefit of stack ability. It’s ideal for brewery and brand promos, craft beer festivals and any outlet that’s serving craft beer in various unique measures. It can be supplied nucleated for better head retention and is available printed in single colour decoration and etch with MOQ starting @ 300 available from March with lead time of 2/3 weeks The draft beer range is now available in 3 unique sizes - brim-full Pint and Half Pint and 16oz line @ 2/3 Pint.

Perfect for maintaining a foamy head, the tulip shape of the stemmed Draft

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(pictured) prolongs a pleasurable drinking experience. This, with the added safety, practicality and durability of toughened glass, makes Draft an obvious choice for any outlet. Fully toughened glassware has been strengthened across its entire body making the glass resistant to impact damage at all points. When toughened glass does break, it will break into small fragments making it impossible to cause serious lacerations.

This makes the Toughened Draft range an obvious choice for outlets looking for toughened options.

For information on all our new current ranges and decoration options email Kelsey on sales@festivalglass.co.uk

Ecokeg

It can also be supplied nucleated for better head retention and is available printed in single colour decoration and etch with MOQ starting @ 300 available from March with lead time of 2/3 weeks

Ecokeg will be unveiling its new Slimline Ecokeg at BeerX 2017.

Distinctively shaped, the Allegra chalice glass has been designed to enhance the taste credentials for the consumer.

The chalice’s iconic shape and laser nucleation creates a constant swirl of bubbles, thus creating and retaining a perfect creamy and stable head to your pint. It is available decorated in up to 5 spot colours and also etch effect providing all the options. MOQ starting @ 300 available from March with lead time of 2/3 weeks

The 30L Ecokeg ‘Lite’ will retain all the key features of regular Ecokeg’s, with its removable valve and robust outer but will have a diameter of only 300mm and is Ideal for export and non-cellar use.

Come and see us to discuss •New Ecokeg ‘Lite’ •Top Fill or Valve filling •EcoKeg re-use and recycling initiatives •New colour options •Transport and logistical savings.

HpE Process Ltd

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STAND HpE to introduce NEW Centrifugal pump

Our Versaline range offers versatile and cost-effective solutions for the food and beverage processes.

HpE is always looking to expand its product offering to provide costeffective solutions for complex applications in various industries.

The Versaline Centrifugal Pump is the latest addition to the HpE Versaline range. It is the perfect solution for brewery process and cleaning.

The new Versaline VCP pump is a single stage, end suction, open-style impeller hygienic pump. It is designed to reduce resistance and eliminate dead space to make the most out of the standard IE3 motor and reduce lifetime running costs.

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The open impeller allows hop leaves to pass through the pump with clogging and ensures the best cleanability with outstanding sanitary performance. Other features, such as stability, high efficiency and easy maintenance make it the ideal choice for today’s breweries.

Furthermore, adjustable supporting legs and the “any angle” pump outlet make installation easy and straightforward.

HpE will be exhibiting at SIBA BeerX Stand 38, where you can see the Versaline VCP pump and how easy it is to maintain, using a mechanical seal that provides good sealing performance that is resistant to wear, high temperatures and corrosion.

More information on the pump is available at www.hpeprocess.com Our focus for BeerX is to highlight how we are more than a supplier of hygienic process equipment; we have over 150 years combined experience. Other products that will be supporting the Versaline VCP Pump is the Versaline Range, Manways, Tank Equipment, Sprayballs and Levelling Feet.

If you would like more information or would like to speak to our technical engineers, please contact marketing@hpeprocess.com

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InnCellar

BSPS Ltd

InnCellar Equipment is a supplier of cask and keg beer products including cooling (Jackets©, saddles, probes, ice blankets, stillage (tilters), beer festival and cellar racking, that have all been developed, with the upmost attention to price, quality, and efficiency.

As you approach the ICE Sheffield, you will see on display in the car park a 31 ton silo, specifically designed for malt. Other sizes and capacities are available, finished in galvanised or 6 other colours.

Please come and see us at our stand to discuss your requirements.

Why not come see InnCellar Equipment at BeerX where we will be able to show you our: • Product range.

• How products work and benefit.

• BeerX Exclusive Offers.

• Services we offer.

Following the recent completion of Kirkstall, Saltaire and Arran breweries and Cotswold and Doghouse distillery we will be displaying on our stand the full range of malt mills – including a 2-roll, 3-roll and 4-roll mill.

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Please note our offers are only available during the BeerX so don’t miss out!

Come see us on stand 126!

Treasure Transport At Treasure, we are proud of our association with the brewing industry.

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We operate one of the largest multi-compartment brewery tankers in theUK. Multi-compartment tankers give you the flexibility of taking up to three beers in one tanker for a more cost effective option. We have a fleet of tankers with volumes from 5,000-30,000 litres.

Come and meet the Treasure team on stand 3, Zone A at Beer X to discuss options that are suitable for you.

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bulk whole malt, can give a return on the investment in under 2 years.

Finance is available through a number of maltsters who we work closely with, who will also be exhibiting at BeerX. BSPS Ltd is also the leading supplier of spent grain and draff handling systems and silo storage - we will be happy to discuss your requirements in your brewery.

Come and see us on Stand 103

Purple Mustard Ltd

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BSPS Ltd specialises in the bulk intake, handling and storage of malt and grist. With over 30 years experience in the industry, we will be very happy to discuss any 25kg or 1000kg bag systems or silos and bulk to suit your current brewery requirements. If you are using over 100ton per year of malt, the savings on changing from pre-crushed malt to

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SIBA Associate member and brewery POS specialist, Purple Mustard Ltd. is pleased to confirm its return to BeerX in March.

The team is looking forward to meeting new brewers, as well as catching up with existing customers at the show.

Sophia Prosser, marketing manager at Purple Mustard added, “We’re really excited to be returning to BeerX this year.

Following last year’s show, we have been working hard behind the scenes on some fantastic new products and promotions that we can’t wait to share with the attendees! As a longstanding supplier to the industry, BeerX gives us a unique opportunity to speak directly with the brewery teams about their individual

needs. This consequently helps us to offer tailored advice about our products and offer them the best promotional solutions to suit their brewery’s unique requirements.”

For all of the latest products, offers and news from Purple Mustard Ltd, make sure to visit the team on Stand 22 at BeerX 2017.

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BOTTLES & CANS

Get the label your brand deserves!

Getting competitively-priced and high quality labels for your beer can be a minefield with thousands of label printers in the market. Vicky Waine, sales manager at PeterLynn, which specialises in labels for the brewing industry, has put together a helpful guide to help you get the label your great brew deserves!

Start with a size and design If this is your first time thinking about labels, start by collecting samples of the sorts of labels, materials, sizes and shapes you like. If you ask your label printer, they will be happy to send you a selection.

If you are graphic design savvy feel free to create your own artwork and save some £££! Most printers have strict requirements regarding file format, so ask them to confirm what they need before getting started.

Alternatively, an experienced graphic designer, who knows about producing artwork for labels, can work with you to create your label design. Your printer will certainly be able to recommend someone for you. Tell them your budget and let them take your ideas and work their magic!

Good quality artwork will achieve a good quality print result so it really is worth the investment in high quality artwork which will help your beer bottle stand out on the shelf.

Work out the size labels you need Avoid expensive tooling costs by sticking with your printers nearest cutter options.

Test out the size by cutting a piece of paper to the size and trying it out on your bottle.

Choose a label material Standard Paper – insist your printer uses a wet strength paper suitable for beer bottles. It will help your label resist wrinkling or peeling if it gets a little damp or cold.

PP (polypropylene), a water-proof material. Ideal for lagers etc., which will be chilled or even stored in an ice bucket.

Kraft, Laid or Textured papers – These are a great choice to help your product stand out from the crowd. There’s a huge range available but your printer may only stock a selection.

Gold or silver materials can be used to

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create metallic shades and effects without the need for expensive foiling plates.

Most important of all is to ask your printer for a selection of free sample labels showing similar work. Try them on your bottles, and in the environment you will be labelling and storing. You need to be assured that the material you choose is right for your environment and application.

Different finish options like gloss or matt varnishes, high quality over-laminates and special textured finishes, as well as metallic foil details and special shape label cutters can really help create a label which is unique and best reflects your brand identity.

Getting the best price The more you order the lower the unit price.

Use this to your advantage by bulking together runs. Even if that means thinking about what you will produce over the next 3-6 months and ordering all at once.

Any digital printer will be happy to accept a run with multiple designs if they are all at the same size. This means you get a price based on the total volume and it can save you a lot of money!

Your printer will also be happy to give you a quote showing multiple price breaks so you can make an affordable and cost-effective decision on the quantity to order.

Check your proof carefully!

Your printer will send you a PDF proof of your artwork. It is your responsibility to check it all looks correct, and to pick up on spelling mistakes etc. Ask a few friends to check it over too to make sure you haven’t missed anything.

If this is your first order, then ask your printer for a “press proof” too. This is a physical print out on the label material, of your design(s). It helps you to check the actual colour outcome, which an

electronic proof cannot do. Some printers will make a small charge for this, but others will be happy to produce this for free (like us!) so that you can be reassured that the result is as you are expecting.

Labels on rolls, rather than sheets are easier to use, often cheaper and as volumes increase its straightforward to switch to a label applicator to help you label your bottles faster.

For further free advice and information please feel free to drop me a line. With over 13 years’ experience in labelling, if I don’t have the answer I’m bound to know someone who does!

Vicky Waine Sales manager PeterLynn Labels Limited

Vicky Waine has been in the labelling industry for 13 years, first as a reseller, and for the past 5 years working for PeterLynn Labels Ltd, who manufacture at their site in Northants. She works with businesses in many sectors, including the food and drinks industry, My role includes everything from working on labelling projects with existing and new clients, liaising with production to ensure they stay on track with deadlines, to development of the company’s marketing strategy and website. It’s safe to say she never gets bored!

01536 400344 vicky@peterlynn4labels.co.uk

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BOTTLES & CANS

LemonTop magic for Little Ox branding When Little Ox Brewery needed a brand to symbolise its roots in Freeland, Oxfordshire, the company turned to LemonTop Creative to provide a fresh, innovative approach for a brewery in a town steeped with history.

The brewery is the dream of head brewer Ian Hemingway who has produced his own beer for over thirty years. The availability of new hop varieties and affordable equipment gave Ian the impetus he needed to join a growing number of beer enthusiasts who have turned a passion into a commercial business. With a background in science and other skills learned from jobs in plumbing and marketing, Ian was confident he could build a brewery to make the people of Oxford proud.

From the very beginning, Ian’s mind was set on using an ox as a logo but he wanted to step away from the usual silhouettes or figures that other Oxfordshire business had been using. He had always been impressed with the

work LemonTop was creating for other breweries so he decided to send a brief and let them work their magic on the Little Ox Brewery brand.

“Our creative team has produced many brands and corporate identities for local, national and international clients but there is always something satisfying about helping a new business realise their potential,” says Andy Mogg, of LemonTop Creative. “We knew Ian wanted something a little out of the ordinary but realised he had his mind set on using the traditional ox normally associated with the city of Oxford. With this in mind we decided from the start that the typeface and colours we used would make all the difference to the Little Ox brand. The innovative typeface and bold icon along with daring colours and textures meant we built a brand that is unique.

“We went on to create the corporate identity for the range of Little Ox beers, including Wipeout, Odd Bod and Filthy

Rich. We continued the theme of daring colours and bold backgrounds to ensure eye catching and unique labels and pump clips that help the beers stand out and encourage customers to choose them.”

Little Ox Brewery have a lust for hops and a determination to make exciting, full flavoured beers that are a change from the mundane. They need to show they are different and unique, and the creative team at LemonTop has given them a brand identity that does that.

For more information visit: www.lemontopcreative.com

Beatson Clark bespoke bottle for BrewDog Cutting-edge craft beer pioneer BrewDog has commissioned a bespoke bottle from glass manufacturer Beatson Clark for a new range of limited-edition beers.

The 375ml embossed Champagne-style amber beer bottle has been produced for BrewDog's Abstrakt range, described as 'boundary pushing beers which transcend categories and excite imaginations.’

The brewery releases only a very small number of limited edition batches of Abstrakt per year, and each batch is known only by its release code.

Recent Abstrakt brews include AB19, a 13.1% blend of two barrel-aged imperial saisons; AB20, a 14.2% Tiramisu oatmeal milk barley wine; a blend of an English barley wine brewed with coffee, oats and milk and a complex rum cask-aged imperial stout; and AB21, a 12%

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liquorice and blackcurrant infused imperial stout.

The new bottle has the BrewDog logo embossed on the shoulder and complements the 660ml Vichy beer bottle which Beatson Clark already supplies to the brewery.

“We’ve worked with BrewDog for several years so we’re pleased that they have come back to us for this special design,” said Chris Palmer, business development manager at Beatson Clark.

“Our in-house design service is second to

none and something which customers really appreciate. We are also able to manufacture bespoke bottles at small volumes, which almost certainly helped us to win the contract in this case.”

For more information visit: www.beatsonclark.co.uk

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BOTTLES & CANS

High quality printed labels spell success Wild Weather Ales is seeing success with canned beers featuring high quality printed labels from PeterLynn.

Iain Clarke of Wild Weather Ales explains why they moved into canning and how it has changed his business: “We have bottled beers since the start of the brewery three years ago. However, over time we realised that as the beer market changes it will be different branding that will stand out, so two years ago we had a major overhaul, which not only included the design but also the feel of our labels. This is when we sought out PeterLynn and found them to be a highly reliable and high quality label manufacturer. The branding changes and superb quality print has really set us on a pathway to success.

“As with any taste-led industry fresh product to the customer is paramount!

Cans guarantee that no light can get to our beers (light makes hops produce off flavours) and this also means that no air can touch the beer (negating any oxidisation). It’s an added bonus that they are much easier to store, and more

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and more shops are taking them on as it means they have space for more lines.

“We made 2 attempts at outsourcing to a contract canning company, but in the end we felt it better to have control in-house and so we invested in a canning line at our premises and since November have gone it alone. We are delighted to see our small pack production increase 200% since then!

“We avoided directly printed cans because a minimum run is 100,000, which is very restrictive. The can labels give us freedom to produce more small batch beers and work closely with our artist Mark Bell, to get the brand to stand out on the shelves.”

Vicky Waine from PeterLynn says: “We were very excited by the vibrant designs which Wild Weather and their designer Mark Bell created, and for the initial run we produced printed samples on the clear material, so the labels could be tested on the cans, and the team at Wild Weather could be satisfied that the

APPOINTMENTS

colour result would be bright and punchy. We had to do a little bit of tweaking to get it right, but in the end everybody loved the result.

“Wild Weather are great at planning ahead in terms of their labelling requirements meaning they get the benefit of a better price by ordering quite a few different designs all together.

We are absolutely delighted to have been able to work with them and support them through the change to canning and labelling in-house and to see them building such a successful brand.”

For more information visit: www.peterlynn4labels.co.uk

Dream job for a beer explorer

There are quite a few desirable jobs in and around the brewing and distilling industries – but Colin Johnston may have just landed the dream one. He recently joined Crisp Malting Group as the new sales manager for craft brewing and distilling.

“That means,” says sales director Steve LePoidevin, “he is on permanent tour, looking after some of the nation’s best craft brewers and distillers. He’s spending time looking at their operations and brands, understanding what makes them tick and offering support.”

Colin is responsible for craft brewing customers in Scotland and north west

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England and for craft distilling customers UK wide. He joins a team known for the breadth of its experience.

“It’s great to be joining a malting company that focusses so heavily on technical support to customers,” says Colin (pictured). “Brewers and distillers look to Crisp for supply of specialist malts – and so much more. They come to us for market intelligence; information on raw materials; insight into ingredients; advice on processing and help with product development. We are there for them for all manner of problem-solving and technical issues.”

His role at Crisp, which involves helping start-ups and small producers, will tap into his technical and commercial

expertise. He will also be supporting more established businesses with their expansion. Again, his experience will be invaluable in helping them with the transition phase as they scale up their operations, moving from bag to bulk delivery.

For more information visit: www.crispmalt.co

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IN THE CELLAR

The complete cellar package at EWL For over 20 years EWL has offered a complete package for cellar equipment for beer, cider and soft drinks.

own range of cellar equipment for cask.

This equipment can then be delivered on a next day delivery, providing you with the equipment you require when you need it.

Purchasing equipment for the cellar can be a time consuming task. Not only do you need a long list of equipment, you then have to source everything! Original equipment manufacturers specialise in different parts of the dispense system and don’t tend to have the full equipment range required for a complete installation.

EWL’s product offering is also expanding, with the latest equipment providing unique benefits to its customers, with innovations such as the EcoFLO Smart Pump, a state-of-the-art cooler pump which is designed to cut down energy

EWL has offered the complete solution for cellar equipment for over 20 years.

Alongside stocking cellar equipment from a range of well-known manufacturers such as John Guest and Cornelius Beverage Technologies, EWL also offers its

consumption and therefore reduce costs to the bar owner. Its unique operation sensors detect the return water temperature from the python and switches the pump on and off as required.

Not only does this save on energy bills but also reduces other component wear, product down time and call-outs to technical services.

By introducing new and innovative products to its range, EWL is committed to bringing products to the market which benefit the customer, reinforcing its mission statement of ‘Growing Profitably by adding Real Value to their Customers Business’.

For more information visit: www.worthside.co.uk

The importance of cellar management So, you think you know everything you need to know about cellar management?

Good cellar management is vital in order to maintain the quality of cask and keg beer from delivery to serving. When practiced correctly, cellar management can improve yields, increase sales and minimise waste. As standards rise and consumers become more demanding, beer quality has become an extremely important commercial consideration.

A clean and tidy cellar, correct temperatures, accurate stock rotation, clean lines and correct handling and storage all contribute towards creating the perfect pint. However, installing Future of Dispense can help you manage all of these factors, as well as deliver further benefits and savings to significantly improve your cellar management.

Brewfitt has a long standing reputation for innovation within the drinks dispense market, dating back to the 1950s when the grandfather of the current MD invented the inline beer cooler, which led to the first drinks dispense cooling system.

As one of the UK's leading suppliers to pubs and bars, Brewfitt has had to constantly innovate to provide better products and services to remain a market leader. Two of its most forward-thinking innovations, 2flow and CoolTube, have been combined to form Future of Dispense, an advanced drinks dispense

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system which delivers maximum efficiency and ‘cooled to perfection’ drinks. It guarantees brand quality, optimum temperatures as well as providing huge savings in wastage and energy, guaranteeing a better customer experience and retaining customer and brand loyalty for the brewer or pub operator.

Future of Dispense responds to a market demand for quality ‘cooled to perfection’ draught drinks in pubs and bars whilst delivering these colder drinks with savings in cash and energy. Currently, highly inefficient technology, which is over 50 years old, has been adapted. Drinks are delivered, stored and initially cooled by 3kW cellar coolers. Drinks are then further chilled by additional 1kW ice bank coolers prior to being pumped to the bar area where they are further cooled by a combination of additional cooling.

Future of Dispense removes volume of beer from the line and could save the average pub up to 1,500 pints, during the line cleaning process. Cellar management guides advise pubs to clean their lines every week, however Future of Dispense can reduce this to 4 weekly line cleans, which could also save venues well in excess of 2000 pints per year, this equates to around 7 kegs.

For more information visit: www.futureofdispense.com

Inn demand!

InnCellar Equipment has grown with recommendations and great customer service feedback.

Suppliers of cask/keg beer products including Cooling Jackets©, saddles, probes, ice blankets , stillage (tilters), beer festival and cellar racking, all have been developed with the upmost attention to price, quality, and efficiency, including a Multi-Purpose Jacket© which caters for the multiple applications needed to cover the new influx of cask/keg variations.

Also well received by customers has been the introduction of 3-over-3 occasional beer festival racking, plus 4.5 gallon (pin) adaption for InnCellar’s racking system making these adaptable for various requirements. All InnCellar products are complimented by a fully stocked range of ancillary fittings and materials ready to be shipped out for a next day UK delivery.

If you are looking for that personal touch, backed up by experience, then contact InnCellar when looking for your next quotation.

For more information visit: www.inncellar.co.uk

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3C Drakes Farm, Drakes Drive, Long Crendon, Bucks HP18 9BA United Kingdom Tel: + 44 (0)1844 203100 Fax: + 44 (0)1844 203101 Email: sales@rankincork.co.uk www.rankincork.co.uk

The UK’s foremost supplier of cask and keg closures to the brewing industry.

We can offer shives, keystones, keg caps, spiles, stopper corks, capsules, crown caps, bar towels and many other items from stock or within a short lead time.

Quality Cork Stoppers & Closures Protecting Your Brand brewingbusiness.co.uk

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MARKETING

Premium beer packaging for Hells Lager

Camden Town Brewery has engaged Saxon Packaging to design and manufacture packaging for its Camden Hells Lager 4x 330ml can pack.

Camden Town Brewery was established back in 2010 when Jasper Cuppaidge,

who began brewing in the basement of his pub in North London, decided to take to the railway arches of Camden to make the beer he loved – Lager. Since then the company has grown exponentially and has recently moved into a brand new purpose-built brewery in Enfield, whilst also undergoing a brand refresh.

Camden Town Brewery’s branding and style required a finish that would allow the bold colours and strong typography to really stand out and instantly command attention, and with this in mind Saxon suggested that lithoprinted packaging was the perfect solution. The 2-colour litho print with machine varnish gives the packaging a real luxury

look that effectively showcases the product and strong brand identity.

Lucy Wishart, creative marketing assistant, agreed that litho printing is the best choice for shelf-ready packaging, stating, “Saxon’s lithographic printing has a sharp, bright finish that looks great on shelves in bottle shops, bars and supermarkets.”

She was also impressed that Saxon, during the re-design, kept the “important stuff, like our round logo (with a few tweaks), bold colours and strong typography… quite a few things changed too. The name of the beer, beer style and ‘Camden’ are now much clearer… we’ve also updated the back of the cans and bottles with more info and some fun stuff.”

For more information visit: www.saxonpackaging.co.uk

New look unveiled for CRQ Castle Rock Brewery has unveiled a new look for its company magazine, Castle Rock Quarter, and publishing specialist freerbutler limited has played its part.

The first Castle Rock magazine was produced by freerbutler almost 20 years ago and came about from a chance meeting with Chris Holmes, the founder and then chairman of Castle Rock Brewery. The first publication, Castle Rock Times, was produced in tabloid format, before subsequently reducing to A4. Then around three years ago the magazine switched to being a quarterly publication, and received a positive response.

Now this new smaller size represents the fourth generation of the brewery's publications, and over the span of a strong 20-year working relationship between Castle Rock and freerbutler, continual improvements have been made in helping the magazine to maintain its high profile.

Chris Freer, director at freerbutler limited, recently met up with Castle

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Rock's marketing executive, Liv Auckland, to discuss feedback from the latest issue.

Liv expressed how pleased she was with the reception for the new format, with the smaller size proving particularly popular. She remains impressed with the flexibility shown by freerbutler as it always helps make the production of the magazine a smoother process.

Liv describes the new format as "visually pleasing" and a "handy size to carry around and it allows us to add more pages”, and feels that the current style is “contemporary but still us, still maintaining the traditional side.”

Liv reveals that this bold move was made without the company management being aware of her intentions. However, with the resounding success of the latest issue and with Liv describing copies as 'flying out', they are more than satisfied with the change and the level of positive feedback received so far.

The working relationship between both Castle Rock Brewery and freerbutler is something Liv highlights as she explains how reassuring it is to be working with a company that is so knowledgeable about

Chris Freer (left) of freerbutler studies the new-look CRQ with Castle Rock’s Liv Auckland

the industry. The fact that the two businesses have worked together for such a long period of time has helped build a trusted and reliable partnership with Liv stating "it never feels like we are alone, we’re always working together."

Copies of the new-look Castle Rock Quarter are now available in all Castle Rock pubs throughout the East Midlands and Yorkshire.

For more information visit: www.freerbutler-gds.co.uk

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MARKETING

Brand thinking in a mixed up marketing world

by Myles Pinfold, WPA Pinfold

We live in a mixed up marketing world with an array of channels and platforms at our disposal to help you sell your beer – online and offline, on-trade and offtrade, says Myles Pinfold.

Brewing great beer is a critical success factor, however with approximately 2,000 brewers in the UK alone, and a lot of imports too, quality of beer is a standard expectation and is not a key differentiator. Or to put it another way, in blind tastings your average drinker will probably, at best, distinguish between styles of beer, but not the brewers that crafted them – however those drinkers should always recognise your brand.

Marketing is all about engaging and motivating your customers to buy your product (beer), or is it… beer is a category (and to some marketeers, it’s simply a ‘liquid’…) a product is a commodity and customer is a generic term. Today’s beer market is all about passion, provenance, individuality and belief – it’s about creating fans who believe in you and trust you to deliver on your promises. That’s where your brand

comes in – it should embody everything that the brewery, its people and its beers represent to the market.

Brand Basics What is a brand anyway? To the many it is simply a logo that gets stuck onto anything and everything the company owns without due consideration for the qualities it stands for, or the place it occupies. To the few, it is their most valuable asset, to be nurtured and cherished, and be worn with pride.

Get your essential brand assets right and everything else that follows will make sense, it is the beacon that will align your marketing channels, build longterm relationships and engage your customers. Your brand should be recognisable even when your logo is not visible.

Getting your brand right requires both art and craftsmanship, combined with a clear idea of what your brand stands for, its position in the market and the reason to believe in it.

Your brand should engage and inform, and communicate its value proposition.

It acts as the point of reference:

• What makes your product unique and the qualities it stands for.

• Helps justify and sustain its price positioning.

• Integrates the different promotion channels to maximise return on investment • Creates a sense of place wherever it is seen.

The indicators are that the market could get tougher this year, time for the tough to get marketing…

Interesting brewing fact: it was a beer that became the first registered trademark in the UK. The famous red triangle and Bass logo script was filed on January 1, 1876. A perfect example of how a brand can stand the test of time as with most iconic brands, less is more…

Myles Pinfold is director of brand & strategy at WPA Pinfold - award-winning specialists in beer brand design.

For more information visit: wpa-pinfold.co.uk

Merchandising to improve bottled beer sales Beer Me Bags is a meaningful merchandising item designed to help consumers buy more bottled beer. It changes the perception of merchandising which is often only seen as an additional source of revenue from branded garments or knick-knacks. However, Beer Me

Bags, a fresh interpretation of carriers for bottled beer, is meant to directly improve sales of the core product.

Due to the proliferation of breweries and the decline of pubs, it is getting more and more difficult to secure presence for new brands in pubs, bars or restaurants.

This has significantly increased the importance of having a retail side to a brewery. Many breweries have opened up to the public and now attract visitors for a brewery experience or fresh beer on the premises.

However, according to Csaba Babak, founder of Beer Me Bags, breweries often miss out on the opportunity to sell bottled beer to their visitors for consumption at home for one simple reason: the format of packaging.

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“Glass bottles are a nuisance for many consumers when it comes to transportation, yet still they are the most common containers for beers produced in smaller batches. We wanted to address this contradiction by designing a carrier for bottles specifically for craft beer retail where bottles come in a wide variety of sizes and shapes, unlike in wine retail”, he explains.

Beer Me Bags accommodates the purchase patterns among today’s beer enthusiasts. It eases the transportation of bottles and thus helps consumers feel less constrained. Beer Me Bags aims to help producers sell more bottled beer, enhance customer experience and build brands at the same time.

For more information visit: www.BeerMeBags.com

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INGREDIENTS

Bulking up opportunities by working with maltsters To expand or not to expand: that is the question. How to expand: that is the second question. A company

Record year for Muntons 2016 was a record year for Muntons Flamborough maltings, breaking through the 100,000tonne barrier for the first time.

When the plant was first built at Bridlington in 1964, it had a capacity of just 45,000 tonnes and was ideally situated to serve the needs of the UK’s northern breweries and the Scottish distilleries. Investment in the 1990s in two planned phases lifted Bridlington’s capacity to 84,000 tonnes, still some way off the 100,000-tonne barrier.

Subsequent investments have been targeted towards working smarter; allowing greater throughput and improved levels of malt quality and it has been these minor yet important changes that have seen output increase to today’s record level.

Guy Newsam, Muntons General Manager Malt Production, said: “In 2016 the maltings at Bridlington made a total of 102,922 tonnes of malt, which is a new high for the plant and is the result of great teamwork.”

For more information visit: www.muntons.com

with answers to both is the Kirkstall Brewery in Leeds.

“We have gone for growth,” says head brewer Alex Dodds. “And found a great way of doing it –including finance and technical support from our malt suppliers.”

Six years ago, a small 8-barrel plant was installed in a Leeds former dairy.

Kirkstall was soon brewing to capacity and demand was outstripping supply. The installation of a new 30-barrel plant has recently been completed, giving the capacity to produce 60,000 barrels (over 17 million pints) a year. The challenges faced in implementing this nearly four-fold growth were many, as much in the sphere of malt handling as in the sphere of brewing equipment.

“The smart move was to involve Crisp Maltings from the outset,” says Dodds.

“It helped us to apply new thinking to our malt storage, logistics and processing.

Carl Heron, Crisp’s sales manager, has been fantastic. His brewing experience, technical expertise and commercial understanding have been invaluable.

And the finance deal he offered was a no-brainer.”

Capital provided by Crisp was used to buy two pristine 20-tonne malt silos and what Dodds describes as “a beautiful new mill.”

Now, rather than buying malt that’s ready-milled, he can order it whole.

Specialist varieties are still delivered by the sack load. But large volume base malts can now be bulk delivered by Crisp’s

Tom Pyke, Kirkstall brewer and Carl Heron, from Crisp.

Before the expansion, Kirkstall would need to carry 12 of these sacks for each brew. Now they'll only ever need to do it when they are using specialist malts.

blower truck straight into the new silos.

This reduces price and saves space.

“Most importantly, it gives more control to the brewer,” says Dodds. “We draw whole malt from the new silos as and when it’s required. Then it’s freshly crushed just prior to mashing. And of course, we can fine-tune the milling to suit whatever we’re brewing at the time.

It’s great to be fully in charge!”

Carl Heron points to the growing interest from brewers in malt silos and mills – with their ‘crush-on-demand’ facility. He says this indicates strong sales and a belief in the sustainability of those sales.

As he says, “All this is an extremely encouraging reflection of the success of the craft sector. Some brewers told us that logistical considerations and costs of capital investment were barriers too big to overcome. That’s exactly why we developed our finance packages and bought a new blower truck for bulk deliveries. Our consultation, technical support and advice (from years of experience) comes as part of the deal.”

For more information visit: www.crispmalt.co

Welcome and farewells!

There’s a new face, a promotion, and a farewell to a long-serving employee at Warminster Maltings.

Pat Thomas has joined the staff as office administrator. She is already making a difference and is using her experience of working in similar roles to streamline and improve company procedures.

The company has also announced the promotion of Avril Royster to the position of maltings office manager. Avril joined the company in 2006 and has gained valuable experience in many roles jobs.

She will be assisted by Pat Thomas.

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On Friday 6th January the maltings said goodbye to Stephen Pyne who, as he approaches his 69th birthday, has decided it is time to retire. Stephen has manned the Customer Enquiry/Orders desk since 2003, joining Warminster Maltings at a time of considerable hiatus.

Presenting him with a Silver tankard, engraved to mark his near 14 years at the maltings, chairman Robin Appel (above right) thanked Stephen for his outstanding contribution of tact and diplomacy in dealing with sometimes ‘difficult situations’, and “always keeping customers happy, even

when they had forgotten to order their malt or ringing in an order after the lorry has left the yard. We wish Stephen a long and happy retirement.”

For more information visit: www.warminster-malt.co.uk

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INGREDIENTS

130 years of quality and support Based in Alpine Street, Old Basford, Nottingham, Murphy and Son has been at the heart of the brewing community since 1887.

Through constant evolution and diversification Murphy and Son has created over 130 years a complete one-stop-shop for big breweries, microbreweries and nano breweries. The company now has 18 distributors worldwide.

Albert John Murphy was born in Bristol in1857 and was among the first to realise the importance of formulating individual water treatment techniques to enhance the water supply for beer qualities. As a result of this he founded the Bureau of Biotechnology, specialising in teaching the fundamentals of brewing, including the development of new formulations. These courses are still available through onsite events at Murphy’s new laboratory or through private classes with its Master Brewers.

The range of products offered expanded rapidly to include preservatives, fining agents, cleaning products and yeast foods. A change of name happened in

1911, and Murphy and Son moved from its Leeds premises in 1919, when the chemical works were transferred to Nottingham, and the Bureau of Biotechnology to Wheathampstead House in Hertfordshire. Murphy and Son settled into the former Hutchinson’s Brewery “The Prince of Wales”. The building is a Grade Two listed building with many of the original features still present including machine shaft housings, ornate woodworks, the original fermenting room, and brewing tower.

Later Murphy’s became the industry leaders for NDB papain. Formulations such as AMS, DWB, Cellabrite and Yeast Vit were among the diverse product range developed in the Bureau. In 2002 Murphy and Son acquired Sutton and Philips and the Savilles isinglass business, bringing with them the widely renowned cleaning products Antiformin and Pipe Cleaning Detergent as well as an extensive isinglass range and extensive production facility. Samuel Handley and Neston Brewery Services were added in 2004 and 2008 to create the diverse range of manual handling solutions from hand trucks, to barrel slings, to drop pads etc.

In the next twelve months Murphy and Son is implementing a series of new initiatives. Over this period, it will be adding additional warehousing, building a new reception area for visitors, creating a kosher certified new production plant for its liquid salt formulations, and investing in state-ofthe-art equipment for its powder production. This continual process of investment and upgrading of facilities will enable the company to focus on improving the services it offers, cutting lead times, and ensuring that the highest quality material is available for customers as soon as they require it.

For more information visit: www.murphyandson.co.uk

Siebel’s better way of sensory training Breweries have diverse requirements when it comes to sensory panel training. In 2009, Siebel Institute introduced Siebel Institute Sensory Training products to address the need for an accurate yet flexible way of preparing beer samples for a variety of sensory tasting panel situations.

In developing the Sensory Training kits, Siebel decided on creating liquid-based

standards which, importantly, provide a range of advantages over powder-based sensory compounds.

• The liquid compounds are self-mixing – just pour the contents of the easy-toopen vial into a clean pitcher and add one litre of beer.

• The vials do not require refrigeration or special storage conditions.

• Each vial is clearly labeled for easy identification by those preparing samples.

The liquid format also allows beverages to be “spiked” at different levels of concentration using a standard automatic pipette. This allows for simple preparation of samples where detection of various levels of spiked compounds is the objective.

Of great advantage is the ability to spike bottles of beer with the liquid compounds, allowing the spiked beer to

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be stored refrigerated until panels are ready to be conducted. This gives taste panel managers a more effective way of controlling panel scheduling and presentation.

• Large groups can be served using bottles of beer prepared in advance of the presentation rather than having to “mix as you go” using liter jugs and pouring samples into glasses.

• Bottles of spiked beer can be poured by the tasters themselves, cutting down on the need for extra staff to mix, pour and pass individual cups.

Siebel Institute Sensory Training products are available in a variety of kit configurations, allowing for easy and cost-effective integration of its products into your brewery sensory training program.

For more information, visit www.charlesfaram.co.uk/sensory-training-kits/

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INGREDIENTS

2016 Hop Crop Report

by Paul Corbett, managing director, Charles Faram & Co Ltd In response to demand from the global craft beer market we have seen a huge increase in hop acreage this year. The higher prices have encouraged growers to invest in new picking facilities, new kilns and a total of 4,000 extra hectares (nearly 10,000 acres) worldwide.

To put that into perspective that is over 4 times more than the total UK crop planted globally in just one year! This also means that at a total of 55,000 hectares, worldwide hop acreage is at its highest level since 2009.

High prices are a great way to encourage planting (growers will only invest in something when they can see a return) and this is certainly evident in the US market where over 80% of the extra hectares have been planted. Proprietary varieties such as Citra®, Simcoe®, Amarillo® and Mosaic® have seen the highest prices in recent years and the level of plantings unsurprisingly correspond. This coupled with the fact that variety owners are also able to ask the growers to pull out any surplus production has given the growers confidence to invest without the worry of a possible collapse in price if overproduction occurs.

The USA, now the biggest producer of hops worldwide at an estimated 21,440ha, has seen a 17.1% increase in acreage this year. This headline figure does not tell the true story though as the detail behind it is quite astonishing. The alpha varieties are being grubbed in large volumes (-615ha), in favour of the new Aroma varieties (+3,748ha). Significant drops are in CTZ (Columbus, Tomahawk & Zeus) -339ha, Apollo -101ha and Bravo -76ha. Significant increases are in the aroma varieties Citra® +624ha, Cascade +483ha, Simcoe® +442ha and Mosaic® +376ha. Chinook and Centennial are both close behind at just under +300ha each. The growers have responded to the huge demand for these intensely flavoured hops and the excellent prices that they can achieve. It does leave a question as to where the

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alpha is now going to come from and this could become a very big issue as existing alpha acreage and stocks in brewery stores reduce.

The growing season in the US has not been perfect although yields of the aroma varieties are in line with long term averages. The main problem seems to be in the high alpha varieties which were very disappointing. Early growth was very strong in excellent growing conditions, it was so good that the hops had to be burned back several times to stop them from getting away too early.

However it is believed that this burning off reduced vigour in the plants and in the end effected the overall yields, particularly in the high alpha varieties. It is estimated that the total harvest is only about 10% higher than last year which is understandable when you consider this and that there are many baby hops not yet at full production.

In Germany and Eastern Europe growing conditions were excellent with rain at steady intervals during the growing season. Irrigation which was so heavily relied on last year wasn’t needed anywhere near as much and plants grew healthily and strongly. The harvest came in well and could have been even better had a heatwave not descended during the middle of September. Late varieties were effected but overall the yields were still well above average.

In the UK a very mild winter caused problems again with vernalisation (particularly in Bramling Cross). The warm wet weather encouraged good growth through May but then a mini drought in June and July really slowed the plants down at a critical time.

Laterals did not grow out as well as expected and bines looked thinner and less developed than normal. High winds in August and a heatwave in mid-September caused some varieties to discolour. In some areas the damage also allowed in late powdery mildew which also spoiled sample appearance. Yields have been average or slightly below. The acreage is believed to have increased by 8.5% this year which is the biggest increase for a very, very long time.

The market is in an interesting position.

On one hand it could be said that too many hops have been planted as world beer production is down again. On the other hand it is said that more intensely hoppy beers are being sold which adds to demand. With new countries experimenting with hoppy flavours it will really depend on the acceptance of drinkers to these new flavours. The USA is planning to plant another 4,000 acres this year which is another big increase.

Hopefully these hops will all be required and there will not be a surplus grown.

The other unknown is the stock of alpha in the big breweries. As these stocks and the alpha acreage in the USA reduce it will fall more heavily on Germany to grow for this market. If the German growers do not plant sufficient then there could be a clamour for alpha.

There are lots of variables to consider and it is very difficult to predict what will happen after the next harvest but it is important that brewers accurately contract for their requirements and that growers do not plant without a contract.

The industry has invested a huge amount of money and an oversupply situation would certainly not put it in the best place.

In addition to being managing director at Charles Faram, Paul Corbett is also current chairman of the IBD Hop Industry Committee.

He is a former chairman of BFBi, and in the past has been a trustee of SIBA. Last year he was awarded Knight of the Order of the Hop from the International Hop Growers Convention.

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INSURANCE

Brexit and brewers – can insurance help?

asks Matthew Tattler, Bollington Insurance Brokers Conflicting opinions are arising within the brewing industry regarding the impact of Brexit on the price of creating a pint, with the fall in value of the pound in recent months seen as a potential problem in some quarters, while others see opportunities in export markets and in buying more home-grown stock.

The Guardian reported on 30th January that craft brewers are starting to feel the pinch, with not only the cost of raw ingredients imported from Europe and the US on the rise, but also the cost of the production equipment itself from such quarters.

However, while SIBA warned consumers of potential price rises for their favourite tipple while brewers turned to imported stock, Roger Protz of Camra’s ‘Good Beer Guide’ countered the following day that it is “absurd to import grain” when good quality maritime barley is available domestically, further pointing out that there is “plenty” of yeast available, too.

The fact is, brewers choose their ingredients carefully to craft unique products – so there is very often a reason why particular elements of a brew are selected from overseas. The domestic market remains strong, so while further

export opportunities may have opened due to the pound’s weakness, most ale produced in the UK will likely still be consumed here, too.

These reasons may give rise to smaller operations being concerned about escalating costs, and how they can remain competitive against bigger companies who can absorb the cost of currency fluctuations more easily.

No matter what size the brewery, one thing they can’t do without is insurance.

As each brewing business has its own unique challenges, insurance brokers need to help brewers in two ways: by providing the right insurance cover to make sure they are not out of pocket in the event of a claim, while also keeping their costs affordable.

“You need an insurance broker that looks at your individual situation,” Catherine Proudlove, SME Team Manager at Bollington Insurance, explains. “We look at practical insurance solutions to cover everybody throughout the supply chain – whether it’s equipment manufacturers, brewing supplies, production, bottling or distribution.

“For contract brewers, for example, we cover their usual stock, premises and liabilities, while also providing cover for letting out their site for third-party use.

We then cover third parties that lease

The next issue of

the site, too, ensuring that everybody gets the correct insurance at a sensible price – without duplication.”

Keeping costs in check is important for everybody. “Insurance is fundamental to any business, so it’s important to only pay for what you really need,” Catherine continues. “Equally, it’s very important that your insurance policy doesn’t let you down when you have cause to use it. In some cases, incorrect cover can finish a craft brewer’s business.”

Bollington are specialists in brewery insurance and can be contacted for no-obligation advice on 01625 400206.

Matthew is a recent addition to the team at Bollington, having previously worked in insurance for QuoteLine Direct and Royal London. Part of the brewery insurance broking team, he developed an appreciation of fine craft beers while studying Law at Sheffield University. He enjoys regular contact with brewers, from a quick call regarding insurance through to resolving complex claims issues in consultation with Bollington’s in-house claims department.

Outside of work, Matthew is a keen footballer and korfball player – and of course, he enjoys visiting the local pubs and sampling the seasonal brews!

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CASKS & KEGS

New, pre-owned or re-furbished casks and kegs – for purchase or lease – plus cask repair and branding services, and container closures.

will be published in JUNE 2017 EDITORIAL DEADLINE : Thursday 4th May ADVERTISING ARTWORK: Tuesday 9th May

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CHEMICALS & ADJUNCTS

Chemicals and other adjuncts used in the drinks production process.

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PACKAGING & TRANSPORT

Bulk packaging & associated labelling plus transportation of beer and other beverages.

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EQUIPMENT INSTALLATION & TUITION

Companies that will install your equipment and work with you in commissioning and initial production.

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The world’s best selling plastic casks

Call 01432 453146 email: info@breweryplastics.com

www.breweryplastics.com

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Join the BFBi

Brewers/Distillers Benefits BFBi was formed in 1907 as ABTA (Allied Brewery Traders’ Association) to lobby Government of the day’s legislation to control the Brewing & Licenced Trades.

Such was the effect of this demonstration that the Bill received its coup de grace in the House of Lords on 27th November 1908.

Among a gamut of sweeping changes aimed at the Brewing & Licenced Trades, its main proposal was that, at the end of 14 years, the ownership of all licenced premises should revert to the State.

109 years on, BFBi continues to represent the supply chain into the beverage industry with Full Members ranging from barley and hop merchants through to process engineers, packaging, point of sale.

Also, at the end of this term, local polls would give electors the option of voting for complete prohibition or a reduced number of licences. ABTA distributed millions of leaflets, posters and pamphlets throughout the country, culminating in a demonstration on 29th September 1907 in Hyde Park attended by 250,000 people, including 120,000 members of the Brewing & Allied Trades.

Manufacturers, including brewers/distillers, may join as Associate Members.

As a “traditional” industry (in its best sense), where relationships between supplier and customer are recognised as adding value and ensuring sustainability, BFBi is well known as a facilitator of social and professional networking events.

BFBi also has a range of benefits available to manufacturers, as well as traders, including: l Export Support – as a Trade Challenge Partner for UKTI, BFBi delivers financial and mentor support to companies within the brewing and beverage industry, as well as organising attendance at overseas exhibition and market visits. Host of the British Brewing Industry Export Email Group. This is a free of charge benefit to all manufacturers, with BFBi communicating and facilitating export leads. To be added to the list, please contact us. l Discounted Feed Assurance Scheme – a Scheme developed for brewers producing less than 200,000hl of beer per year and its distilling equivalent. As a BFBi Member, brewers and distillers benefit from a one band discount (Band 2 and above). l Free of charge HACCP Training – for brewers/distillers on the Feed Assurance Scheme. Certificated by SALSA. l Annual Directory – the most comprehensive guide to the industry, distributed worldwide. Available in hardcopy, cd format and interactive format on the web. l Website – constantly updated with access granted to Members Area, packed with updated research, legislation, guidelines and BFBi information. l Newsletter – SupplyLines quarterly newsletter, sent to Members and industry. Your press releases are included free of charge. The BFBi e-newsletters provide a weekly update for Members of BFBi. Members may also use the facility to market events they may be organising to other BFBi Members. l Market Information - access to news, statistics and information from internet sites around the world ((BFBi is a subscriber to the Financial Times, Just Drinks, The Grocer, Birkners Beverage World and other global drinks sites). l Business Advisory Helpline - provided, free of charge, to BFBi Members from Croners Consulting giving advice and information on the full range of business issues, including PAYE, VAT, Tax, Corporate Law, HR, H&S l E-Groups – the latest industry and sector specific information, delivered direct to your inbox weekly.

ASSOCIATE MEMBERSHIP COST: £220 + VAT per annum For more information please contact info@bfbi.org.uk BFBi, 3 Brewery Road, Wolverhampton, WV1 4 JT Tel: 01902 422303 • Fax: 01902 795744 • Email: info@bfbi.org.uk

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Unit 1b Parkway Rise, SHEFFIELD S9 4WQ Phone: 01142 434463 Fax: 01142 448932 sales@moeschle.co.uk www.moeschle.com