ANNUAL REPORT 2019
Published by the BTO 2020
VISION-Breckenridge Tourism Office BRECKENRIDGE TOURISM OFFICE VISION BTO is a recognized industry-leading DMMO (Destination Marketing and Management Organization). It is home to a high performance Board of Directors and management team, and has the full support and confid ence of the Breckenridge Town Council and local business community. It is a recognized leader in the DMMO arena.
OUR MISSION The Breckenridge Tourism Office is the official destination marketing and management organization for the Town of Breckenridge. Our Mission is clear: Enhance the economic vitality of Breckenridge... in support of the Community’s unique character and quality of life.
VISION- Town of Breckenridge TOWN OF BRECKENRIDGE VISION An internationally recognized, visited mountain destination highly valued for its: • Historical authenticity • Engaged and engaging local community • Focus on outdoor recreation • Vibrant arts & culture scene • Commitment to a sustainable environment
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2019 Breckenridge Tourism Of fice Annual Report
CORE VALUES INTEGRITY: Acting with honesty and trust LEADERSHIP: Model within our community and industry RESPECT: Earn it, give it COLLABORATION: Communication with guests, businesses, community, government and each other QUALITY OF LIFE: Maintain a healthy work-life balance SUSTAINABILITY: Steward of the Breckenridge brand and place
STRATEGIC GOALS 1. Drive business model for long-term viability in tandem with Town Council's goals. 2. Elevate and fiercely protect Breckenridge's authentic character and brand - Our hometown feel and friendly atmosphere. 3. Develop and deploy industry-leading Responsible Tourism messaging and provide input for programs. 4. Develop Destination Management tools for continual improvement of the Breckenridge experience for guests and residents. Improve engagement and advocacy within community. 5. Maintain Breckenridge Tourism Office as a highly regarded organization and employer of choice. GoBreck.com
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REPORT FROM CHAIRMAN OF THE BOARD AND CEO/PRESIDENT
Breckenridge had a remarkable year in 2019 in many ways. Record revenues were just one aspect. Ski season extended through May, and it snowed through much of June. Community focus was a huge priority for the BTO in 2019. The Breckenridge Destination Master Plan, a BTO-led, community-driven document for what our Town should aspire to be in 10 years, was completed then ratified by Town Council in May 2019. A second round of resident/community expectations- this one focused on summer, was conducted in the fall. We have been requested to present at numerous industry conferences, including a general session Governor’s Conference on Tourism last October. BTO is definitely at the forefront of the Destination Marketing & Management industry, especially with these new, community-focused initiatives. Our marketing programs are industry leading as well, including national/international awards for our website, launching a new Responsible Tourism initiative, and of course, our business and guest service results. BTO remains primarily focused on filling the summer/fall season and supports the Breckenridge Ski Resort in winter/spring. Key Results: • May-October accommodation tax collections were up 2.92%. Restaurant and retail sales tax collections were up 4.68% for the same period. • Lodging Occupancy was 38.6% for Summer/fall. We lost much of June due to snow. Winter occupancy was 57.1 % per DMX. • Out-of-state, overnight visitors comprised 54% for Summer/ fall; 55% for winter. • 2019 Summer/fall Net Promoter Scores were 87.5% - slightly over last year. • Awarded Best Mobile Website by the national Web Marketing Association. • Awarded Webby Honoree for Best Visual Design Function. We are most indebted to our passionate Board of Directors, all of whom elected to stay on through the next term. Their experience and institutional knowledge is integral in shaping the strategic marketing/management direction that allows for Breckenridge’s continued success. Along with our BTO Committee Members, our exceptional BTO management team stays focused on delivering the right guests at the right time, while delivering an experience consistent with guest expectations. With the solid support of our Town Council, local business partners, sponsors, and dedicated volunteers, the BTO continues positioning Breckenridge as an industry leader and very compelling choice for guests and residents alike. We are so honored to be entrusted with the brand and destination stewardship of this very special place.
Chairman of the Board Richard “Sos” Sosville
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2018 Breckenridge Tourism Office Annual Report
President/CEO Lucy Kay
BRECKENRIDGE TOURISM OFFICE 2019 BTO Management Team: Lucy Kay, President/CEO Brett Howard, Chief Marketing Officer 2019 Board of Directors *Missing Wendy Wolfe
Bill Wishowski, Director of Operations
Executive Committee:
Sandy Metzger | Casey Willis, Director of Events
Richard Sosville – Chairman
Suzanne Lifgren, Director of Community Affairs and Services
Ginny Vietti – Vice Chair Cary Cooper | Jay Beckerman – Secretary/Treasurer Wendy Wolfe – Town Council Appointed
2019 Board of Directors: Chairman Richard “Sos” Sosville* Retired, CMO, Dow Chemical Vice-Chair Ginny Vietti* VP of Marketing, Grand Lodge on Peak 7 Breckenridge Grand Vacations Secretary/Treasurer Cary Cooper, Community Volunteer (Through June 2019) Jay Beckerman, Owner Blue River Bistro (Elected June 2019) Town Council Representative Wendy Wolfe* Breckenridge Ski Resort Representative Dan Vasti Product Sales & Services Director, BSR Travis Beck Director of Environmental Services, SE Group Meg Lass Former President and Owner, Wilson Lass Tiana Wales General Manager, Ski Country Resorts *Nominating Committee
Stacy Long, Director of Sales/Services Leanne Hamilton, Director of Finance Sarah Wetmore*, Office Manager/Special Projects Holly Blando, Marketing Digital Manager Rachel Lawlis, Marketing Content Coordinator Justin Park | Jace Koenig, Videographer Lea Dreaux* | Majai Bailey, Special Events Angela Wirth, National Sales/Services Manager Julie Chandler, National Sales/Services Manager Robert Cusmano, Group Service Coordinator Tessa Breder, Welcome Center Supervisor *SEPA Administrator
Breckenridge Welcome Center Staff: Ashley Volbroecht Clayton Calhoun Don D'Ambro Lindsey Kummer Megan Blanchard Megan Caldwell Ashley Bolbroecht Megan Peirson Pamela Williams Robert Cusmano
GoBreck.com
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COMMUNITY EXPECTATIONS SURVEY Community Feedback In November of 2019 the BTO launched a second round of the Breckenridge Expectations Project. The purpose of the project was to learn how residents perceive Breckenridge, and how those perceptions differ between community segments. In 2016/17 research first captured resident opinions on winter season: perceptions of crowding, perceptions of downtown corridor, and strengths and weaknesses. 2019 research focused on summer with similar survey questions and an identical approach to reach residents and
KEY
community members.
FINDINGS
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2,000+ PARTICIPANTS
1.
Locals generally have a realistic outlook on the importance and need for tourism.
2.
Summer is perceived as less crowded than winter in general.
3.
Parking improvements are seen as positive and should be promoted.
4.
All groups see the town moving in a positive direction and are supportive of actions being made in the community.
5.
Crowds, housing challenges, and traffic may be contributing to dropping NPS numbers, especially among residents and employees.
6.
Events and festivals still seen as adding value to Breckenridge.
7.
A balance exists between providing for guests and protecting the home feel that residents deeply value.
2019 Breckenridge Tourism Office Annual Report
DESTINATION MANAGEMENT PLAN Destination Management Planning Process The 12-month process to develop the Breckenridge Destination Management Plan (DMP) involved a series of community engagement experiences to ensure that key stakeholders and residents were aligned around a collective vision for their future. Altogether, there were more than 250 individual engagements including: 35+ one-on-one interviews, 13 focus groups with various industry and community segments, and three town halls. DMP work in 2019 focused on a Visioning Workshop with over 100 community participants, plan development, validation meetings with key stakeholders, and ultimately Town Council Ratification. Breckenridge Town Council ratified the final DMP in May of 2019. The outcome is a 10-year road map to accomplish a shared vision for a more balanced long-term future. Specifically, the plan is designed to help ensure economic sustainability for the community while preserving the quality of life for residents and quality place for visitors.
STRATEGIC GOALS Deliver a balanced year-round economy driven by destination tourism by 2024 Elevate and fiercely protect Breckenridge’s authentic character and brand — our hometown feel and friendly atmosphere More boots and bikes, less cars Establish Breckenridge at the leading edge in mountain environmental stewardship and sustainable practices GoBreck.com
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DESTINATION MANAGEMENT PLAN
VISION Harmony of Quality of Life for Residents and Quality of Place for Visitors
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2019 Breckenridge Tourism Office Annual Report
MARKETING Marketing Committee:
2019 Launched
Ginny Vietti - BTO Board representative
Tree-Hugger Challenge:
Meg Lass - BTO Board representative
The Breckenridge Tourism Office used
Jonathan Smith– BSR representative
experiential design, interactive video and
Bruce Horri - Beaver Run Resort
dynamic content to educate users and visitors
James Lee - Owner Digitiqe / Iconix Clothing
about Responsible Tourism relative to our
Brett Howard - BTO, Director of Marketing
sustainability initiatives.
Committee Purpose: Supports the Breckenridge Tourism Office (BTO) in developing marketing strategies and campaigns that inspire travel to Breckenridge.
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2019 Breckenridge Tourism Office Annual Report
Website: In 2019 GoBreck.com reached one million visits for the first time in BTO's history (1,181,131 total visits). Page views were up 25% (4,673,158 total) and sessions were up 35% year over year (1,640,478 total).
82% NEW VISITORS TO SITE
BEST MOBILE
NEW USERS
WEBSITE 1,165,265 2019 WEB MARKETING ASSOCIATION (WMA)
(UP 34%)
SEARCH ENGINE OPTIMIZATION
WEBBY HONOREE
32,146
Since it's launch, the site has been recognized with four leading industry awards.
BEST VISUAL DESIGN FUNCTION
LODGING
REFERRALS (UP 43%)
I N T E R N A T I O N A L A C A D E M Y OF DIGITAL ARTS & SCIENCES (IADAS)
SEARCH ENGINE MARKETING
SEO:
SEM:
The website was optimized for organic search (accounts for 56% of all web traffic) through a series of strategies including: Accelerated Mobile Pages (AMP), Google Structured Data, SEO image optimization, precise H-tag structure, and code minimization. Anticipating YOY organic viewed pages to decrease due to creating evergreen content. This provides a better user experience but requires less pages to be viewed.
In 2019, the paid search program was expanded to utilize travel planning sites Trip Advisor and Expedia, as well as Google Ad words. Online Travel Agents (OTA) combined with a focus on keywords that speak to potential visitors earlier in the planning process accounted for an increase in traffic to the site.
ORGANIC
43% INCREASE IN WEB
SEARCH
ORGANIC
VIEWED PAGES
29% 7%
VISITATION THROUGH
PAID SEARCH
SEARCH
GENERATED
9.6% OF
WEB TRAFFIC GoBreck.com
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PUBLIC RELATIONS Unique experiences that makeup Breckenridge’s authentic character came to life through earned-media coverage in 2019. National and regional stories with strong story-telling help drive visitation from the right guest at the right time. To support a balanced year-round economy, PR emphasized the inclusion of arts, culinary and responsible messages to accompany secured coverage during spring, summer and fall. • 2019 Summer Solstice resulted in over 46M in media impressions/viewer-ship (100 quality score) and 41k in social engagement
• 76 QS ULLR (69M impressions) *2 Ullrs in 2019
• "With a free bus service and walkable Main Street, Breckenridge to navigate without a car" -Lonely Planet • Breckenridge, Colorado is a premier summer destination in and of itself" - Forbes
PLACEMENTS IN TARGET PUBLICATIONS
TOP TIER
18
MEDIA
*Hosted by BTO
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2019 Breckenridge Tourism Office Annual Report
• 95 QS Lighting of Breckenridge (48M impressions) • 65 QS Oktoberfest (381k impressions)
• “There’s an impressive culinary boom happening" -Men's Journal
250 EARNED
Breckenridge received excellent coverage highlighting our signature events to meet and exceed the 2019 goal of a quality score* of 60 or higher.
• 91 QS International Snow Sculpture Championships (55M impressions) *Quality Score - Target List, Visual Assets, Headline Position, Key Message, Feature, Bonus (website, social mention)
DESTINATION QUALITY SCORE: INCREASE OF 19%
69
250 1.2bil
HITS REACH (UP 33%)
EVENTS Breckenridge Events Committee: Todd Rankin – Chairman Erin Gigiello – Town Council Representative Shannon Haynes – TOB Representative Lucy Kay – BTO Sandy Metzger | Casey Willis – BTO Chase Banachowski – Breckenridge Ski Resort Ken Miller | Dennis Lucero – Breckenridge Creative Arts Janice Miller – Creative Arts Council Katie L’Estrange | Hannah Schneider – BGV Dave Feller – Beaver Run Jeff Westcott – Committee Appointed Lea Dreux* | Majai Bailey – BTO
THE BRECKENRIDGE TOURISM OFFICE IS A MEMBER OF THE BRECKENRIDGE EVENTS COMMITTEE.
Sarah Wetmore* – BTO * SEPA Administrator
Committee Mission: Establish a single point of contact for evaluation of proposed and existing events in the community of Breckenridge against three agreed upon key event strategies including: driving visitation, media/branding, animation/community good will.
In 2019 the BTO partnered with other community nonprofits to deliver special events in Breckenridge. Community Non-Profits: • Summit Rotary • Timberline Learning Center • Nordic Ski Club • Summit County Youth Hockey • Summit City Water Rescue
The BTO events department produces events to deliver on key marketing strategies, primarily media
• Mountain Top Children's Museum
coverage, iconic branding, and driving destination
• Summit Rugby
visitation in need periods.
GoBreck.com
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EVENTS LIGHTING OF BRECKENRIDGE/RACE OF THE SANTAS & MOOSE MARCH The first weekend in December began Breckenridge’s annual transformation into a sparkling holiday scene.
1,000 SANTAS & MOOSE
381K
INTERNATIONAL SNOW SCULPTURE CHAMPIONSHIPS PRESENTED BY YOUR HOMETOWN TOYOTA STORES
90,008
M E D I A
IMPRESSIONS
IMPRESSIONS
OKTOBERFEST Decorated snow artists from across the globe united in our mountain town to transform 20-ton blocks of snow into a captivating outdoor art gallery.
Breckenridge’s Main Street converted to a mini-Munich to host the 25th annual event. •
Event drew an estimated 20-30K visitors over 3 days
•
Visitors intercepted at the event had an NPS of 78%
•
16 Teams from 13 Countries
•
55 Million Media Impressions
Of those intercepted 58% were overnight guests, with 32% coming from out of state. 50%were first time visitors
•
Visitors intercepted at event had an NPS of 85%
•
Half of those intercepted at event were overnight guests, with 42% having visited 10 times or more and 24% coming from out of state. 16% were first time visitors
•
76 volunteers utilized for snow stomping and Thaw Lounge
•
61% Waste Diversion Rate for Friday, Saturday and Sunday of viewing week
•
Sponsors: Toyota, Breckenridge Ski Resort, 1st Bank, Breckenridge Grand Vacations, Rogue, Summit Express
•
•
48 Million Media Impressions
•
9th annual Holiday Bernese Mountain Dog and Friends Parade with 300+ Dogs
•
Event Revenue: $496,000
•
Event Sponsorship: $62,500
•
417 volunteers totaling in excess of 1,816 volunteer hours
•
Visitors intercepted at event had an NPS of 87%
•
23% Waste Diversion Rate – Introduced a Green Team to event to engage with guests at the Zero Hero Waste Receptacles
•
Of those intercepted 81% were overnight guests, with 33% having visited 10 times or more and 62% coming from out of state. 43% were first time visitors
•
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Signature Sponsors: Paulaner, Breckenridge Brewery, Republic National Distributing, Breckenridge Grand Vacations, Leonard Kreusch Wines
•
$10K+ donated back to local Breckenridge non-profits
•
38% Waste Diversion Rate
2019 Breckenridge Tourism Office Annual Report
WINE CLASSIC
BRECK PRIDE
BTO partnered with the Breckenridge Wine Classic to provide the ultimate food and wine experience.
BTO collaborated with the Breckenridge Ski Resort to further position Breckenridge as a welcoming community.
3RD
4TH
ANNUAL
ANNUAL
2 ULLR
FESTS ULLR FEST
Breckenridge’s iconic brand event is a week long celebration of the Norse god of snow. IN 2019 BRECKENRIDGE CELEBRATED ULLR FEST TWICE: After hosting Ullr in January of 2019 the BTO made the strategic decision to move the iconic Breckenridge event to December in order to fill a need period and drive early season business. •
91% of patrons rated the festival as "Good" or "Excellent"
•
Visitors intercepted at event had an NPS of 90%
•
73% those intercepted at event were overnight guests, with 64% coming from out of state. 35% were first time visitors
•
Sold out of all events over 4 day festival
•
Over 2600 bottles provided at event, $11,000+ raised for local non-profits
•
76% Waste Diversion Rate
•
Worlds Longest Ullr Shot taking the reign from Park City, UT- a combined 2,534 people and 896 skis
•
69 Million Combined Media Impressions
•
$2250 Donated back to local non-profits
•
Visitors intercepted at event during the new December time frame had an NPS of 87%.
•
67% of those intercepted at event were overnight guests, with 47% having visited 10 times or more and 49% coming from out of state. 24% were first time visitors.
•
1,800 Ullr Helmets sold at the Welcome Center and given away during the parade
•
Other events: Comedy Night, Wild & Scenic Film Festival, Bonfire with Red Bull MXT Truck and DJ, Kid’s Ice Skating Party, and Cocktail Throw down at Breckenridge Distillery
•
44,051 Media Impressions
•
Fundraising event held for One Colorado
•
Other events included: Color Parade - 75 registered (estimated 100 attended), SnoMos Cocktail Party -116 registered (estimated 150 attended), and Dance Party - 164 registered (estimated 300 attended)
•
558 unique emails collected GoBreck.com
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The BTO partnered with Beaver Run Resort and Conference Center, Breckenridge Resorts, Breckenridge Ski Resort, Wyndham, The Residence Inn by Marriot and The Lodge at Breckenridge for representation at the following:
TRADESHOWS: • • • • • • • •
Colorado Nonprofit Tradeshow Connect Marketplace Corporate Connect Financial CU Anschutz Medical Tradeshow Destination Colorado Front Range Tradeshow Destination West MIC Annual Conference Small Market Meetings Conference
Client Events: •
The BTO hosted qualified Meeting Planners in Breckenridge during the International Snow Sculptures (Jan) and BIFA (Aug) to showcase the town as a meeting and conference destination.
•
Number of RFPs generated from Client Events/Tradeshows increased 27%.
•
1 on 1 appointments with 94 meeting planners.
•
46 closed won opportunities: 6,615 room nights, 3,770 attendees
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2019 Breckenridge Tourism Office Annual Report
GROUP SALES The BTO Sales department works to market and promote Breckenridge as a premier meeting, conference, and group travel destination. Sales actively targets groups that meet in the spring, summer, and fall to assist in filling the need periods. In 2019 BTO Sales restructured to include a National Sales Manager located in the Front Range and a Group Services Coordinator in Breckenridge.
$992K+
ESTIMATED
REVENUE
207 NEW LEADS
GENERATED
COMMUNITY AFFAIRS & SERVICES Community Affairs & Services Committee: Kathy Christina – Chairperson Tiana Wales – BTO Board Representative Dan Vasti – BTO Board Representative Lucy Kay – BTO Bill Wishowski – BTO Suzanne Lifgren – BTO Tessa Breder - BTO/Welcome Center Corry Mihm – Restaurant Association Scott Leigh – Breckenridge Ski Resort | Retail Katie Sodergren – Blue River Sports Rob Dollars – Breckenridge Grand Vacations | Employee Culture
One Breckenridge Guest Service Program: Trained 14 One Breckenridge Guest Service Influencers - 155 since Dec. 2015 Trained 89 One Breckenridge Service Champions 495 since Dec. 2015 Trained 43 employees in four “Custom” Training Sessions for businesses
Jessie Unruh – Breckenridge Distillery | Marketing
CAS Committee Purpose: Supports the Breckenridge Tourism Office (BTO) in developing strategies to improve the guest experience in Breckenridge.
Accomplishments: •
Produced Breck 'n' Ready educational literature to promote strategic guest dispersion and improved stewardship of Breckenridge open space and trails. This material was promoted pre-arrival in the Visitors Guide and post arrival in the BWC.
•
Increased guest and frontline employee knowledge of local vendor offerings through summer and winter sessions of the Breck 101 program.
Recognized 60 One Breckenridge Guest Service Champions - 190 since Dec. 2015
BRECK 101: Breck 101 is an experiential based learning program, designed to improve guest satisfaction by educating front-line employees on the goods and services available in Town. Destinations International awarded Breck 101 "Most Cost Effective New Program" at the 2019 Visitor Services Summit in Kansas City, MO.
300 EMPLOYEE
"STUDENTS"
40+ PARTICIPATING
BUSSINESSES
60+ DIFFERENT
EXPERIENCES OFFERED
DMO DOWNLOAD SERVICES
1400 SUBSCRIBERS WITH AN
AVERAGE OPEN RATE OF
25%
GoBreck.com
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WELCOME CENTER The Breckenridge Welcome Center (BWC) provides exceptional guest service to our visitors and locals through thoughtful recommendations and information about the Breckenridge experience.
WELCOME CENTER
413,960
VISITORS
4.6
STARS REVIEW
AVERAGE OF GOOGLE, YELP, AND TRIP ADVISOR
18%
USED THE
WELCOME CENTER AS A
PLANNING SOURCE
The BTO utilizes various data points to better understand our visitors’ behaviors, expectations and satisfaction. Intercept data
OF VISITORS
VISITED THE WELCOME CENTER DURING THEIR STAY
ENGAGED
28%
OF BWC VISITORS
(UP 13%)
NET PROMOTER SCORE Summer
87.5%
1%
Winter
83%
2%
derived in-market and through post- trip surveys is used to generate a Net promoter Score. The Net Promoter Score is an index ranging from 1 to 100 that measures the guests likelihood to recommend Breckenridge to a friend.
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40%
2019 Breckenridge Tourism Office Annual Report
BY THE NUMBERS
TOTAL OCCUPANCY
47.8%
3%
Summer
38.6%
5%
Winter
57.1%
10%
417,657
4%
Summer
162,019
5%
Winter
255,082
11%
413,960
1%
Summer
280,162
2%
Winter
133,799
5%
ROOM NIGHTS
WELCOME CENTER VISITS
Winter (November - April) Summer (May - October)
$196,134,248 $122,852,149
8.19% increase 4.68% increase
NET SHORT-TERM LODGING Winter (November - April) Summer (May - October)
$137,764,554 $50,461,718
15.64% increase 2.92% increase
GoBreck.com
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FINANCE Finance Committee: Cary Cooper | Jay Beckerman – Chairman Jay Beckerman | Cary Cooper – BTO Board Lisa Gamber | Tim Gagen – Community Volunteer Lucy Kay – BTO
Committee Purpose:
Leanne Hamilton – BTO Bill Wishowski – BTO
The Finance Committee provides financial oversight for BTO. This includes financial reporting, planning, and monitoring of internal controls and accountability policies. Although the Board of Directors carries
Brett Howard – BTO Sarah Wetmore – BTO
fiduciary responsibility for BTO, the Finance Committee serves the leadership role in this area.
2019 BUDGETED REVENUE
2019 ACTUAL REVENUE
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2019 Breckenridge Tourism Office Annual Report
Town of Breckenridge
$4,768,008
83.92%
Special Events
$546,250
9.61%
Breckenrid Breckenridge ge Ski Area
$170,000
2.99%
Welcome Center Sales
$104,300
1.84%
Misc. Income
$17,925
0.32%
OTA/MKT Surcharge
$75,000
1.32%
TOTAL BUDGETED INCOME
$5,681,483
100%
Town of Breckenridge
$4,768,008
82.4%
Special Events
$666,428
11.5%
Breckenrid Breckenridge ge Ski Area
$150,00
2.6%
Welcome Center Sales
$22,575
1.5%
Misc. Income
$89,050
0.4%
OTA/MKT Surcharge
$92,682
1.6%
TOTAL INCOME
$5,788,742
100.0%
2019 BUDGETED EXPENSES
2019 ACTUAL EXPENSES
Marketing/Internet
$2,374,569
41.8%
Special Events
$1,129,115
19.9%
Sales/Group
$317,429
5.6%
Public Relations
$507,294
8.9%
Welcome Center
$330,724
5.8%
Administration
$768,619
13.5%
Business Services
$253,733
4.5%
TOTAL BUDGETED EXPENSE
$5,681,483
100%
Marketing/Internet
$2,795,822
49.2%
Special Events
$1,106,746
19.5%
Sales/Group
$317,106
5.6%
Public Relations
$357,412
6.3%
Welcome Center
$288,478
5.1%
Administration
$628,826
11.1%
Business Services
$189,083
3.3%
TOTAL EXPENSE
$5,683,474
100%
GoBreck.com
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THANK YOU
THANK YOU TO ALL OUR PARTNERS AND VOLUNTEERS The continued success of Breckenridge as an internationally recognized mountain destination, to live, work and play, is derived from our collaborative partnerships with the Town, the Resort, 2,913 business license holders, non-profit partners, and the entire Breckenridge community. Together, we embrace our lifestyle and environment to showcase the best of Breckenridge. Thanks to the nearly 400 volunteers and committee members for their commitment, time and continual support of Breckenridge as a welcoming community and world-class destination.
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2018 Breckenridge Tourism Office Annual Report
gobreck.com