2018 Breckenridge Annual Report

ANNUAL REPORT 2018

Published by the BTO 2019

OUR VISION BRECKENRIDGE TOURISM OFFICE VISION BTO is a recognized industry-leading DMMO (Destination Marketing and Management Organization).

It is home to a high performance Board of Directors and management team, and has the full support and confidence of the Breckenridge Town Council and local business community. It is a recognized leader in the DMO arena.

OUR MISSION The Breckenridge Tourism Office is the official destination marketing and mangement organization for the Town of Breckenridge. Our Mission is clear: Enhance the economic vitality of Breckenridge...in support of the Community’s unique character and quality of life.

VISION- Town of Breckenridge TOWN OF BRECKENRIDGE VISION An internationally recognized, visited mountain destination highly valued for its:

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2018 Breckenridge Tourism Office Annual Report

• Historical authenticity

• Engaged and engaging local community

• Focus on outdoor recreation

• Vibrant arts & culture scene

• Commitment to a sustainable environment

CORE VALUES INTEGRITY: Acting with honesty and trust LEADERSHIP: Model within our community and industry ACCOUNTABILITY: Own it, elevate it RESPECT: Earn it, give it COLLABORATION: Communication with guests, businesses, community, government and each other QUALITY OF LIFE: Maintain a healthy work-life balance and be a steward of the Breckenridge brand and place

STRATEGIC GOALS 1. Ensure that Breckenridge (brand) is held in high regard in ever-expanding public arenas.

2. Drive our business model for long-term sustainable growth in tandem with Town Council’s short and longterm goals.

3. On a macro level, assist and educate local business and non-profit community with marketing, guest service and competitive industry best practices. Drive engagement.

4. Maintain BTO as a highly regarded organization and employer of choice.

5. Develop BTO into an effective Destination Marketing and Management Organization. (3-5 years) GoBreck.com

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REPORT FROM CHAIRMAN OF THE BOARD AND CEO/PRESIDENT

Breckenridge had another very successful year in 2018. Overall key business and service metrics were strong, although there was continual concern in the community regarding crowding, parking and traffic. The Expectations Survey, which launched in 2017 was completed in February 2018. The community sentiment was generally positive about the direction Breckenridge is headed, with key issues to monitor identified. Nine key findings are outlined in this Annual Report. These key findings were the basis for the Breckenridge Tourism Office (BTO) recommending and then commissioning InterVISTAS Consultancy to lead our community-wide Destination Management Plan (DMP) beginning in June 2018. This was done in partnership with Town Council and the Town’s Capacity Analysis. This DMP is a departure from the typical Master or Vision Plans that most destinations, including Breckenridge, have done in that this was clearly not a growth plan, rather a true management plan. Breckenridge is on the leading edge of successful destinations in developing this type of plan. The DMP will be completed in 2019.

Our Town Council showed continued confidence in our work by extending a 5-year marketing contract through 2023. The prior contract had been for 3 years. BTO received full Town funding for 2018.

Key Results:

• Overall Sales Tax Collections increased 8% in 2018. Lodging 12.4%; Retail 10.5%; Restaurant 10.7%

• Lodging Occupancy was 46.4% for the year. Summer/Fall was 39.1% per DMX.

• Out of state, overnight visitors comprised 67% winter season and 54% summer season guests.

• 2018 summer/fall Net Promoter Scores were 87%, down 1% from 2017

• Launched a completely new, award-winning website in March 2018.

• Breckenridge management presented at multiple regional and national industry conferences.

We are grateful for a very focused and committed Board of Directors who are looking well ahead of current trends. Along with our Committee Members, our very talented BTO team is executing against key strategic goals ensuring that the Breckenridge experience is high quality for guests and residents alike. With the help of over 400 passionate community volunteers, key business partners, sponsors, and the solid support of our Town Council, the BTO continues positioning Breckenridge as an industry leader and very compelling choice for visitors and residents. We are honored to be entrusted with the brand and destination stewardship of such a special place.

Chairman of the Board President/CEO Richard “Sos” Sosville Lucy Kay

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2018 Breckenridge Tourism Office Annual Report

BRECKENRIDGE TOURISM OFFICE 2018 BTO Management Team: Lucy Kay, President/CEO Bill Wishowski Managing Director of Community Affairs & Services 2018 Board of Directors

Executive Committee: Richard Sosville – Chairman Ginny Vietti – Vice Chair Cary Cooper – Secretary/Treasurer Erin Gigliello | Wendy Wolfe – Town Council Appointed

2018 Board of Directors: Chairman Richard “Sos” Sosville* Retired, CMO, Dow Chemical Vice-Chair Ginny Vietti* VP of Marketing, Grand Lodge on Peak 7 Breckenridge Grand Vacations Secretary/Treasurer Cary Cooper Community Volunteer Town Council Representative Erin Gigliello* | Wendy Wolfe Breckenridge Ski Resort Representative Jesse Keaveny Director of Marketing, Breckenridge Ski Resort Travis Beck Director of Environmental Services, SE Group Jay Beckerman Owner, Blue River Bistro Meg Lass Former President and Owner, Wilson Lass Steve Lapinsohn (Jan.- May) Former Owner of Breckenridge Ski Enterprises Tiana Wales General Manager, Ski Country Resorts

Brett Howard, Director of Marketing Sandy Metzger, Director of Events Suzanne Lifgren Director of Community Affairs and Services Stacy Long, Director of Sales Leslie Lockhart | Leanne Hamilton Director of Finance Sarah Wetmore, Office Manager/Special Projects Holly Blando, Marketing Digital Manager Justin Park, Videographer Joey Reuteman | Rachel Lawlis Marketing Content Coordinator Molly Herwehe | Lea Dreaux Special Events Coordinator / SEPA Administrator Angela Wirth, National Sales Manager Julie Chandler, National Sales Manager Brie Barto, Sales / Service Coordinator

Breckenridge Welcome Center Staff: Lindsey Kummer Alyse Cox Dannie York Robert Cusmano Clayton Calhoun Pamela Williams

*Nominating Committee

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2018 Broadscope

IPW NEW WEBSITE LAUNCHED BEST SMALL TOWN OF 2018 Architectural Digest & MSN

BTO launches a mobile first travel and tourism website, video enhanced and built for search

as an arts and culture destination in front of 6,000 travel industry professionals

engine optimization

and media from 70 countries.

SCULPTURE CHAMPIONSHIP

BTO awarded 12th Annual

VISITOR GUIDE

73% of attendees came to

Readers’ Choice award by

BTO redesigns Visitor Guide

Breckenridge specifically for the

Colorado Meetings & Events

to better meet guest expec-

snow sculpture event (3rd Party

Magazine for best DMMO

tations resulting in a 26%

Research Intercept Insights)

(under 25,000)

increase in pick up.

JAN

MAR

INTERNATIONAL SNOW

FEB

APR

MAY

JUN

COMMUNITY

Developed Crisis

RIDE THE ROCKIES

EXPECTATIONS SURVEY

Management Plan

2500+ riders generate

Analysis of feedback from over

for events with

early June positive

1,100 impassioned residents

Department of

economic impact

Homeland Security 2nd Annual Breck Pride hosts a series of events on and off mountain to position Breckenridge as a Welcoming community

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BTO positions Breckenridge

2018 Breckenridge Tourism Office Annual Report

DESTINATION MANAGEMENT PLAN BTO hires InterVISTAS Community Roll-out of Expectations Research

Launch of Breckenridge App and in-town kiosks in partnership with the Town to improve guest experience.

JACKRABBIT New website property direct booking component returns an average of 92 daily referrals

BRECK 101 OKTOBERFEST

Trains 256 employees in

Stein and token

45 businesses improving

sales exceeded $435k

knowledge of the Breckenridge experience

LEADERSHIP ROLE IN THE COLORADO TOURISM OFFICE (CTO)

#brecklife is introduced

Lucy Kay appointed as President of

EXPEDIA FALL TEST CAMPAIGN

CADMO (CO Assoc. of Destination

IFEA 1st Place Award for

Contributes to 998 room

Management Organizations)

Best Promotional Poster.

nights, for a 6.5% market

resulting in a seat on the CTO Board

Ullr Fest 2018

growth YOY

JUL

AUG

SEP

Adventure & Culinary Craft FAM (Sunset, Redbook, AFAR, TripSavvy, Travel Pulse, New York Post, AFAR, Huffington Post) Germany FAM - Generated 28 articles in the German market with a total reach of 27,556,041 impressions Town Council resolves the Breckenridge Events Committee as a formal TOB Advisory Committee

OCT

NOV

DEC

WINTER PREVIEW

SANTA DASH /

Trip Advisor educates 106

REINDEER RUN

attendees on the importance

sets record

of reviews, and previews the

with 1,100

new platform

participants

GOVCON (Colorado Governor’s Tourism Conference) Lucy Kay leads panel on Colorado out pacing the national average on international travel

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COMMUNITY EXPECTATIONS SURVEY Community Feedback The Community Expectations Survey collected feedback from 1,100+ impassioned locals. This research has been invaluable toward improving the Breckenridge experience for visitors and locals alike. The purpose of the project was to learn how residents perceive Breckenridge, and how those perceptions differ between community segments. The resulting data pointed to nine key findings and emphasized the community’s fierce desire to protect Breckenridge’s authentic character – our hometown feel and friendly atmosphere.

9 KEY FINDINGS

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1,100+ PARTICIPANTS

1.

A need for a “common language” by establishing key metrics and benchmarks for consideration in the future as it relates to population, traffic, and lodging.

2.

Second homeowners reported the most positive overall ratings. Employees, residents, and business owners were most sensitive to crowding and provided lower ratings overall.

3.

Net Promoter Scores (likelihood to recommend) ratings deserve attention, especially for frontline employees.

4.

Survey responses concerning “number of crowded days” is slightly above what has been identified previously in TOB discussions.

5.

Many different definitions of overcrowding were obtained through comments, but traffic/roads/ congestion and grocery stores were common themes.

6.

Parking overall is rated somewhat positively, but aspects of the parking experience are still sources of frustration

7.

Special events are considered to add value to Breckenridge. Comments reflected the need for “balance” and consideration of the needs of both visitors and residents alike.

8.

All groups see the town moving in a positive direction and are supportive of actions being made in the community.

9.

A balance exists between providing for guests and protecting the home feel that residents deeply value. The ability for a significant segment of employees to live in the community where they work contributes to the perceived home feel of the downtown.

2018 Breckenridge Tourism Office Annual Report

Destination Management Planning Process The survey findings led to the need for a comprehensive plan to guide the community for the next 10 years. At the bequest of the Town of Breckenridge and in tandem with the Town’s capacity analysis study, the BTO began the Destination Management Plan process.

In August, the BTO contracted InterVISTAS, the consultancy group that developed the master plans for both Denver and Colorado Springs.

Those plans uniquely positioned InterVISTAS to understand the impacts of the Front Range growth on our community.

An Advisory Committee of 25 community members was created to guide the process and identify key stakeholders.

(The final DMP was ratified by TOB council in May 2019).

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MARKETING Marketing Committee: Ginny Vietti - BTO Board representative Meg Lass - BTO Board representative

The Marketing department fiercely protects the unique brand and culture of Breckenridge.

Marketing utilized a national strategy that was

Jesse Keaveny – BSR representative

both contextually and behaviorally focused

Bruce Horri - Beaver Run Resort

to serve the right message, at the right time,

Brett Howard - BTO, Director of Marketing

to the right audience using the right channel of communication. Marketing targets the destination guest spring, summer and fall while

Committee Purpose: Supports the Breckenridge Tourism Office (BTO) in developing marketing strategies and campaigns that inspire travel to Breckenridge.

2018 Campaign: In late 2018, Marketing began a new campaign to bring our brand to life by personifying and communicating the "kinda town" we really are, and inviting people to join us.

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2018 Breckenridge Tourism Office Annual Report

supporting the destination winter business alongside the Breckenridge Ski Resort efforts.

Website: GoBreck.com was awarded a Webby Honoree in the best Visual – Function category by the International Academy of Digital Arts and Sciences (IADAS) at the 23rd Annual Webby Awards, and won the Outstanding Travel Website at the 2018 WebAwards and Exemplary Work “Kudos” award from the CSS Design

82% NEW VISITORS TO SITE

SESSIONS

3,722,750

NEW USERS

(UP 48%)

(UP 26%)

869,019

1,215,263 VIEWS (UP 30%)

PAGE

SEARCH ENGINE OPTIMIZATION

The website was optimized for organic search through a series of strategies including: Accelerated Mobile Pages (AMP), Google Structured Data, SEO image optimization, precise H-tag structure, and code minimization. The work paid off—GoBreck organic traffic has increased by 49% in 2018.

SEARCH

TOTAL REFERRALS

SEARCH ENGINE MARKETING SEM:

SEO:

ORGANIC

21,083

awards.

ORGANIC

VIEWED PAGES

 49% 1.89%

In 2018, the paid search program was expanded to utilize travel planning sites Trip Advisor and Expedia, as well as Google Ad words. Online Travel Agents (OTA) combined with a focus on keywords that speak to potential visitors earlier in the planning process accounted for an increase in traffic to the site.

138% INCREASE IN WEB VISITATION THROUGH

PAID SEARCH

SEARCH GENERATED

60% OF

WEB TRAFFIC GoBreck.com

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MARKETING Social: In 2018, the BTO continued to drive destination engagement on all social platforms by microbursting in the top Metropolitan Statistical Areas (MSA).

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2018 Breckenridge Tourism Office Annual Report

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PUBLIC RELATIONS The Public Relations efforts focus on increasing awareness during key periods of the spring, summer, and fall, through earned media targeting the destination guest. Some special events are targeted in Colorado.

In 2018, the PR department gauged success by a YOY quality score (established in 2017) replacing the old metric of media circulation. Quality score is derived by the following principals: • Key Performance Indicator (KPI) Publication/Outlet • Number of visuals of Breckenridge in story/placement • Is Breckenridge is listed in the headline?

Breckenridge received excellent coverage highlighting our signature events to meet and exceed the 2018 goal of a quality score of 60 or higher.

• 66 QS Lighting of Breckenridge • 55 QS Oktoberfest • 65 QS 4th of July

• Are Breckenridge key messages core to the story/placement?

• Length of story/placement

• 71 QS International Snow Sculpture Champships • 64 QS ULLR

• Is there a call to action?

32 PLACEMENTS

IN 50 TARGET PUBLICATIONS

HOSTED

95

93

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2018 Breckenridge Tourism Office Annual Report

in 2017

MEDIA

OV E RA L L

58

QUALITY SCORE:

382

HITS

926K

REACH

EVENTS Breckenridge Events Committee: Dick Carlton | Todd Rankin – Chairman Elisabeth Lawrence | Erin Gigiello Town Council Representative Shannon Haynes – TOB Representative Lucy Kay – BTO Sandy Metzger – BTO Lindsey Whitney | Chase Banachowski Breckenridge Ski Resort Saam Golgoon | Ken Miller – Breckenridge Creative Arts Janice Miller – Creative Arts Council Katie L’Estrange – Breckenridge Grand Vacations

THE BRECKENRIDGE TOURISM OFFICE IS A MEMBER OF THE BRECKENRIDGE EVENTS COMMITTEE.

Committee Mission:

Dave Feller – Beaver Run Jeff Westcott – Committee Appointed Molly Herwehe | Lea Dreux – BTO/SEPA Administrator Sarah Wetmore – BTO

Establish a single point of contact for evaluation of proposed and existing events in the community of Breckenridge against three agreed upon key event strategies including: driving visitation, media/branding, animation/community good will.

The BTO events department produces events to deliver on key marketing strategies, primarily media coverage, iconic branding, and driving destination visitation in need periods.

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EVENTS LIGHTING OF BRECKENRIDGE/RACE OF THE SANTAS & REINDEER RUN The first weekend in December began Breckenridge’s annual transformation into a sparkling holiday scene. Hundreds of jolly look-alikes raced and watched as Santa used his magic to light up the town for the season.

1,000

46,000 IN ATTENDANCE

Decorated snow artists from across the globe united in our mountain town to transform 20-ton blocks of snow into a captivating outdoor art gallery.

Breckenridge’s Main Street converted to a mini-Munich to host the 24th annual event.

•

Event Sponsorship: $71,500

•

365 Volunteers – Totaling in excess of 1,450 Volunteer Hours

•

Signature Sponsors: Paulaner, Breckenridge Brewery, Republic National Distributing, Colorado Lottery, Breckenridge Grand Vacations, Relax Wines

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INSTAGRAM IMPRESSIONS

OKTOBERFEST

Event Revenue: $487,132

90,008

SANTAS & REINDEER

E S T I M AT E D

•

INTERNATIONAL SNOW SCULPTURE CHAMPIONSHIPS PRESENTED BY YOUR HOMETOWN TOYOTA STORES

•

8th annual Holiday Bernese Mountain Dog and Friends Parade with 200+ Dogs

•

$11,900 was donated to Local Boy Scout Troop 187

•

New this year: Reindeer Run for Children 12 and under

2018 Breckenridge Tourism Office Annual Report

•

16 Teams from 12 Countries

•

73% of attendees came to Breckenridge specifically for the Snow Sculpture Event (Intercept Insights)

•

Sponsors: Toyota, Breckenridge Brewery, Bulleit Bourbon, Breckenridge Ski Resort, 1st Bank, Breckenridge Grand Vacations, Rogue, Summit Express

•

65,887,650 Media Impressions – ISSC featured on: Good Morning America, The Travel Channel, The Weather Channel, American Lifestyle Magazine and CGTN America

•

Combined Reach: 646.5k people

SPARTAN RACE

BIKE BRECKENRIDGE

BRECK PRIDE

The partnership with the national obstacle race not only brought athletes to town but aligned with our marketing efforts to fill a need period.

Three Bike events in early June building the Breckenridge biking brand.

BTO collaborated with the Breckenridge Ski Resort to expand Breck Pride into town.

9,000 PARTICIPANTS

Bike to Work Day

•

Served 600 pancakes

•

Vendor expo with interactive displays on helmets, health, bike safety and bike maintenance.

•

Hosted Bike N’ Movie in partnerships with BreckCreate

5,000 TIRES Haute Route •

•

17,000+ Participants and spectators

•

Hosted 3 Races: Sprint, Beast and Ultra Beast

•

•

6 Special event shuttles carried 11,001 guest to reduce vehicle impact in town Participants from 9 countries and 17+ states

2ND

June 27, 2018 In collaboration with the State and County, the event reminded locals of the convenience and benefits of biking and using of alternative transportation.

•

Seven-day Bike Race in the Rockies. 200 Cyclists from 17 countries and 23 states attended.

Average income of riders: $165,000k/Year

ANNUAL

ULLR SHOT 1,299 PEOPLE

433 SKIS ULLR FEST Breckenridge’s iconic brand event is a week long celebration of the Norse god of snow. Events included: King and Queen Coronation, Parade, Bonfire, and Comedy Show.

•

Worlds Longest Ullr Shot taking the reign from Park City, UT

•

Hosted 2 family events: Family Snow Day at Carter Park and Ice Skating Party at Stephen C. West Ice Arena

Ride the Rockies •

2,500 + Riders

•

Approximately 50% lodged in town and 50% camped at the Recreation Center

•

Breckenridge hosted the start and the finish of the event.

•

1250 Ullr Helmets sold at the Welcome Center and given away during the parade

•

35 Parade floats

•

Hosted various Brewery Tours, Aprés Skis events, and Yoga

•

Final party hosted at Riverwalk Center with DJ Rockstar Aaron, fundraiser for One Colorado

•

Downhill Color Run on Breckenridge Ski Reort

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The BTO partnered with: Beaver Run Resort, Breckenridge Resorts, Breckenridge Ski Resort, Wyndham, The Residence Inn and The Lodge at Breckenridge to have representation at the following:

TRADESHOWS: • • • • • • • • • •

South Denver Luncheon MIC Annual Conference CU Anschutz Medical Tradeshow CSAE Annual Conference PYM (Plan Your Meetings) Live Denver Connect Marketplace Corporate Destination Colorado Roadshow Small Market Meetings Tradeshow Colorado Nonprofit Tradeshow Destination Colorado Front Range Tradeshow

Successful sponsorships: •

Colorado Society of Association Executives – Annual Conference Gold Sponsorship

•

December Meeting Table Sponsorship

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2018 Breckenridge Tourism Office Annual Report

GROUP SALES The BTO Sales department works to market and promote Breckenridge as a premier meeting, conference, and group travel destination. Sales actively targets groups that meet in the spring, summer, and fall to assist in filling the need periods.

INCREASE OF SERVICED

17,554 INCREASE

OF 44%

8% NEW LEADS GENERATED

2% INCREASE IN CLOSED LEADS

COMMUNITY AFFAIRS & SERVICES Community Affairs & Services Committee: Kathy Christina – Chairperson Erin Gigliello – Town Council Representative Travis Beck | Tiana Wales – BTO Board Representative Lucy Kay – BTO Bill Wishowski – BTO Suzanne Lifgren – BTO Tessa Breder - BTO/Welcome Center Corry Mihm – Restaurant Association Steve Lapisohn – Breckenridge Ski Enterprises | Retail Scott Leigh – Breckenridge Ski Resort | Retail Rob Dollars – Breckenridge Grand Vacations | Employee Culture Jessie Unruh – Breckenridge Distillery | Marketing

One Breckenridge Guest Service Program: Trained 35 One Breckenridge Guest Service Influencers – 141 since Dec. 2015 Trained 76 One Breckenridge Service Champions 419 since Dec. 2015

Justin DeSola – Great Western Lodging | Lodging

CAS Committee Purpose: Supports the Breckenridge Tourism Office (BTO) in developing strategies to improve the guest experience in Breckenridge.

Accomplishments:

Performed three “Custom” Training Sessions for businesses

•

In collaboration with Breck Park and the Town of Breckenridge, improved communication, signage and functionality or the paid parking to ease guest challenges.

Recognized 53 One Breckenridge Guest Service Champions 130 since Dec. 2015

•

Creation of shuttle and car free communication for lodgers.

•

Increased guest and frontline employee knowledge of restaurant options through the Breck 101 program, and editorial in Summer 18 Visitor Guide.

•

Recruited four new members to the CAS committee to better represent the community.

BRECK 101: Breck 101 is an experiential based learning program, designed to improve guest satisfaction by educating front-line employees on the goods and services available in Town.

300 EMPLOYEES

60

PARTICIPATING

BUSINESSES

26%

OF PEOPLE SURVEYED

USED THE VISITORS GUIDE AS A RESOURCE

WHILE IN-TOWN

DMO DOWNLOAD SERVICES

1600 60 24% ON-BOARDED

SUBSCRIBERS WITH AN

NEW BUSINESSES IN-TOWN

AVERAGE OPEN RATE OF

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WELCOME CENTER The Breckenridge Welcome Center (BWC) provides exceptional guest service to our visitors and locals through thoughtful recommendations and information about the Breckenridge experience.

9%

OF VISITORS

4.6

CENTER DURING THEIR STAY

AVERAGE OF GOOGLE, YELP, AND TRIP ADVISOR

VISITED THE WELCOME

WELCOME CENTER INCREASED

RETAIL REVENUE

4% FROM 2017

22%

USED THE

WELCOME CENTER AS A

PLANNING SOURCE

STARS REVIEW

ENGAGEMENT PER

WELCOME CENTER

VISITOR RATIO

416,131

25%

V I S I TO R S

(UP 3%)

RESEARCH The BTO utilizes various data points to better understand our visitors’ behaviors, expectations and satisfaction. Intercept data

NET PROMOTER SCORE Summer

87%

1%

Winter

81%

1%

derived in-market and through post- trip surveys is used to generate a Net promoter Score.

The Net Promoter Score is an index ranging from 1 to 100 that measures the guests likelihood to recommend Breckenridge to a friend.

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2018 Breckenridge Tourism Office Annual Report

BY THE NUMBERS

TOTAL OCCUPANCY

46.4%

9%

Summer

39.1%

11%

Winter

51.9%

4%

ROOM NIGHTS

401,129

12%

Summer

163,710

15%

Winter

230,501

5%

416,131

3%

WELCOME CENTER VISITS Summer

288,483

3%

Winter

127,648

5%

NET TAXABLE SALES

(Retail, Weedtail, Restaurant, Grocery)

Winter (November - April) $233,241,459 9.04% increase Summer (May - October) $152,847,420 10.08% increase NET SHORT-TERM LODGING Winter (November - April) Summer (May - October)

$122,999,499 $ 44,409,037

13.21% increase 12.54% increase

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FINANCE Finance Committee: Cary Cooper – Chairman Jay Beckerman – BTO Board Representative Lisa Gamber – Summit Smart Books

Committee Purpose: The Finance Committee provides financial oversight for BTO. This includes financial reporting, planning, and monitoring of internal controls and accountability policies. Although the Board of Directors carries fiduciary responsibility for BTO, the Finance Committee serves the leadership role in this area.

2018 BUDGETED REVENUE

2018 ACTUAL REVENUE

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2018 Breckenridge Tourism Office Annual Report

Lucy Kay – BTO Leanne Hamilton – BTO Bill Wishowski – BTO Brett Howard – BTO Sarah Wetmore – BTO

2018 BUDGETED EXPENSES

2018 ACTUAL EXPENSES

TOTAL EXPENSE

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THANK YOU

THANK YOU TO ALL OUR PARTNERS AND VOLUNTEERS The continued success of Breckenridge as an internationally recognized mountain destination, to live, work and play, is derived from our collaborative partnerships with the Town, the Resort, 2,913 business license holders, non-profit partners, and the entire Breckenridge community. Together, we embrace our lifestyle and environment to showcase the best of Breckenridge.

Thanks to the nearly 400 volunteers and committee members for their commitment, time and continual support of Breckenridge as a welcoming community and world-class destination.

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2018 Breckenridge Tourism Office Annual Report

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