MEET BRAND CENTRAL
Corporate Overview
Program Highlights:
§ $8.5 B in sales, 5 generations of Smucker's
§ Smucker’s was named #1 Most Innovative Food Company 2024 by Fast Company
§ Iconic American Brands: 84% of US households purchase Smucker’s brands
§ #1 brand in 7 food and pet categories
Retail:
§ Grocery, mass, club, and c-stores
Fast Facts
• #1 brand in jam/jelly by dramatic margin in both $ share and household penetration
• Trusted brand for over 125 years
• 96% brand awareness
• #1 in brand loyalty
• Iconic American brand
Brand DNA
• Fruit equities
• Gingham pattern
• Family oriented
• Timeless
Core Target
• All ages depending on products licensed
Brand Overview
Fast Facts
• #1 selling item in entire freezer ($sales)
• #1 in the category and in Households with kids
• The modern, on-the-go PBJ sandwich
• Fastest growing top 10 freezer brand
• Brand love is intense (celebrities, athletes, and more)!
Brand DNA
• Circle crimp sandwich, Pillowy soft bread
• Uncrustables character, “The best part of the sandwich”
• Perfect ratio of PB&J
• Gingham pattern
Core Target
• Families with kids
• Millennials who grew up with the brand
Brand Overview
Fast Facts
• #1 brand in peanut butter with a huge lead
• 6M more buyers than the #2 brand
• 22% higher brand loyalty than #2 brand
• Lil Jif project with Ludacris hugely successful- 7B Tik Tok views
Brand DNA Core Target
• The creamiest peanut butter
• Iconic logo red/blue/green
• Humorous tonality
• Trusted brand
• All Family
• Gen Z
Brand Overview
Fast Facts
• #1 At Home coffee brand
• 89% brand awareness
• Highest household penetration of any coffee brand
• Enjoyed by over 34MM people each year
• Repositioned as “a damn good cup of coffee”
• Iconic American brand
Brand DNA
• “The best part of wakin’ up, is Folgers in your cup”
• The most trusted brand in coffee, timeless
• Robust but ultra smooth coffee
• 35,000 farmers, 200 roasters
• Committed to sustainability
Core Target
• Gen X & Millennials
Brand Overview
Fast Facts
• #1 espresso coffee in US
• #1 Latin coffee brand, #7 overall coffee brand
• Espresso style, dark roasted, finely ground
• Crafted since 1928, inspires the celebration of Latin Culture
• 42% brand awareness, 82% ACV- national distribution
Brand DNA
• Authentic Latin coffee experience
• Passionate
• Vibrant, Colorful
• LatinX brand
• Bringing people together through a great cup of coffee
• Always pure and flavorful, like no other
Core Target
• Millennial, Gen X
• Urban
Fast Facts
• #1 brand in dog treats
• 85% brand awareness
• 100+ year heritage
• Most trusted brand in pet category
Brand DNA
• Joy, Love, Connection: connecting owners and their dogs
• Everything in life is better with “more dog”
• Bone Shape
• Red Heart
Core Target
• All family
• Young, new pet parents
Brand Overview
Fast Facts
• #1 Dry cat food
• The only food brand cats ask for by name!
• 89% brand awareness
• 50-year-old brand with steady growth year over year
• Meow Remix Promotion- brand jingle remixes on Spotify, spoofing bands
Brand DNA
• Cats rule the world!
• Light-hearted, playful
• Orange logo
• Meow Mix jingle
• Fun shapes
Core Target
• Cat lovers, Gen Z Millenials who focus on providing enjoyment and fun for their cat
Program Highlights:
§ #1 Global candy manufacturer
§ Top CPG partners across various categories
§ Nestle, Danone, General Mills, Conagra, Ferrero and more!
§ Focusing on merch collabs
§ Launched 82 new food SKUs in '23
§ Nominated for 2 licensing awards
Retail:
§ Grocery, mass, club, and c-stores
Fast Facts
§ #1 Global chocolate & bite-sized brand
§ #1 most popular brand in America*
§ INSTANTLY recognizable all over the world!
§ Colorful & fun
§ Playful & humorous
§ FOR ALL FUNKIND
§ Core Target
§ All consumers 13 +
CHOCOLATE BRANDS
Snickers®
§ The world's best-selling candy bar
§ Official chocolate bar sponsor of the NFL
§ Peanuts, caramel, nougat, chocolate
Twix®
§ #1 Cookie bar in confection
§ Baked cookie, caramel, chocolate
Dove®
§ #1 dark chocolate brand in the US
§ Silky, smooth chocolate
3 Musketeers®
§ Light, fluffy, chocolate nougat
Milky Way®
§ "The Ultimate Chocolate & Caramel Experience“
FRUITY BRANDS
Skittles®
§ #1 non-chocolate confection brand in US
§ Slightly irreverent
§ "Taste the rainbow"
§ Big supporter of Pride
Starburst®
§ #2 non-chocolate confection brand in US
§ "Unexplainably juicy"
§ All Pink symbolizes acceptance and strength
Lifesavers®
• Over 40 flavors
• Iconic brand in hard candy & gummies
• Among top 10 fruity candy brands in the US
GUMS & MINTS
Hubba Bubba®
§ #1 bubblegum with 25% market share
Wrigley's Doublemint®
§ World's best-selling chewing gum brand
Juicy Fruit®
§ 29% market share of fun gum category
Big Red®
§ #1 selling Cinnamon gum
Altoids®
§ Best-selling mint in the U.S.
Extra®
§ #1 Brand in gum category
Orbit®
§ Top 5 gum in the category
U.S. Program Highlights:
§ 4th Largest North American food co.
§ #1 brand in 9 out of 10 categories
§ 30+ iconic brands
§ 30+ licensees in North America in merch categories and food & beverage categories
§ Ranked #1 fastest growing brand with Gen-Z in 2023
§ In 2026, Kool-Aid will celebrate its 100 Year Anniversary, OH YEAHH!!
Fast Facts
• 99% Brand Awareness
• #1 Kraft Heinz Licensed Brand
• Kool-Aid Man was born in 1974 – originally called “Pitcher Man”
• 100th Anniversary coming up in 2026!!
Brand DNA
• Iconic Character - eager to bust through any wall and use his famous catchphrase "Oh Yeah!"
• Unapologetically fun, bright and vibrant
Core Target
• Kids 6-12, teens; Adults (nostalgia)
• Over indexes with African Americans/Hispanics
Fast Facts
• 99% brand awareness
• #1 Mac and Cheese in category
Brand DNA
• Power of Comfort
• Tone of Voice – Uplifting, Cheeky, Inviting
• Noodle Smile
• 90’s character Cheeseasaurus Rex
• Since 1937
Core Target
• Gen-Z
• Comfort Cravers
Fast Facts
• 100% brand awareness
• #1 Tomato Ketchup in America
• The Heinz Glass Bottle is the 2nd most recognizable bottle in the world
• Top 20 most loved brands by Millennials
Brand DNA
• Celebrate Simple Greatness – made with proprietary red, ripe Heinz tomatoes
• Tone of Voice – Human, Honest, Witty
• Inspire acts of “Irrational Love”
• Since 1869
Core Target
• Gen-Z
Fast Facts
• #1 in Category
• 95% Unaided Awareness among Gen Pop
• #7 Most Magnetic GenZ Brands across CPG
• Fruity gelatin flavors
• Pudding/No Bake Desserts
Brand DNA
• We Own the Jiggle
• Unleash imaginations, encourage play
• Personality – Vivacious, expressive, magical
• J-E-L-L-O Song
• “Americas Most Famous Dessert”
• Since 1845
Core Target
• Parents with kids >12
Fast Facts
• #1 in Category
• THE Original Marshmallow
• 55% Market Share
• Fastest Turning on Display
• Family Favorite (148 Index 5+ Person HH)
• 58% of Q4 $ Sales
Brand DNA
• Holiday Preferred – Rooted in tradition
• Ingredient that sticks families together by transforming sweet treats year-round
• Part of the marshmallow culture
• Personality – Light & fluffy, indulgent, and fun
• Since 1959
Core Target
• Millennials
• Families with kids (ages 6-12)
U.K. Program Highlights:
§ They are the 10th most popular food brand. (Source YouGov 2024).
§ Brand leaders in 5 categories.
§ 21st (in terms of turnover) of all UK food companies. (Source The Grocer 2024)
§ 10 licensees.
Fast Facts
• #1 Pizza Company in the World!
• 20,000+ stores sold in 94 global markets
• 6,800+ stores in the US
• 60% sales pizza, 40% sales menu compliments
• Founded in 1960
• Domino's sells 3MM pizza a day globally
Brand DNA
• Bold & Confident, Tongue-in-Cheek
• Values: Surprise & Delight, Put People First
• High quality ingredients & unique menu items
Core Target
• Gen-Z & Millennials
Program Highlights:
§ Groupo Bimbo is the largest baking company in the world!
§ 83% of US homes buy Bimbo products
§ 6 licensees and growing across 3 iconic brands
§ Launched 2 new food programs in 2023
§ Nominated for LIMA Best Food Brand of the Year!
Fast Facts
§ 125-year-old brand
§ 8 of the top 15 donut SKUS are Entenmann's
§ Over 100 SKUS in the portfolio
§ Sweet moments that matter Core Target
§ Gen X and older Millennial families
Fast Facts
§ #1 selling sweet baked good over Little Debbie and Hostess*
§ Brand Awareness is 92% Core Target
§ Families with kids ages 4-12
§ Busy Moms
§ Popular with Gen Z
*IRI, L52 Weeks, October 2022
Fast Facts
§ 142-year-old brand
§ Thomas' English Muffins has 97% brand awareness*
§ #1 English Muffin & #1 Bagel brand in America
Core Target
§ 25–54 years old with kids 5 -18 years old
§ No nonsense Mom Boss
Fast Facts
• #1 single serve lemonade in the category!
• #1 lemonade brand in taste
• 20% market share, growing faster than the category
• 80,000 doors in the US
• Global: Distributed in 30+ countries
• Lemonade, Limeade, Teas in unique flavors
Brand DNA
• “Vacation in a bottle”
• Fun unique flavors
• JoJo the gecko is irreverent & a party animal
• Playful, fun loving
Core Target
• Gen-Z & Millennials (over index against the category for these ages)
Fast Facts
§ #1 hot sauce brand in the West
§ Tapatío has 85% ACV in the West, with 62% nationwide!
§ #2 hot sauce brand in Convenience channel
§ Celebrated 50th anniversary
Accolades
§ Food and Wine magazine’s Top 10 Hot Sauce
§ The 10 most popular sauces in America”-Instacart
Program Highlights:
§ Over 25 licensees across all food, bev & merch categories
§ Walmart exclusive frozen food line –launching August 2024 with Nestle
§ Multi-million-dollar, 10+ yr. Doritos collab
§ 9 licensed products on shelves at Walmart
§ LTO collab with Van Leeuwen Ice Cream
§ HUGE social media support
Retail:
§ Top retailers include Walmart, Kroger, Albertsons, Costco, Vallarta, Safeway, Food4Less, 7-Eleven, AM-PM
Fast Facts
§ #1 premium table wine in the US
§ Super viral moment in 2024!
§ >5M annual cases globally
§ Celebratory, enjoy with family/friends
Core Target
§ Gen Z/Millennials 21-44
Fast Facts
§ $215MM Wine brand
§ Most loved wine brand in the world!
§ Introduced to the US in 2001
§ Disrupting old wine conventions
§ Fun, down to earth, accessible for new wine consumers
Core Target
§ Gen Z/Millennials 24-35
Core Wine Varietals Pure Bright Fresh Twist
Universally Loved, Simple Wine, Easy to Enjoy Wine with Big Taste Fewer Calories &
Company Overview:
§ #1 Brand of Adhesive Bandages in America
§ #1 Trusted brand in the US
§ 100-Year-Old Brand
§ 56.2% market share
Core Products:
§ First Aid and adhesive bandages
Retail Distribution:
§ Grocery/Drug
§ Mass
Fast Facts
§ Children’s television show which aired 1968-2001 starring Fred Rogers
§ Award-winning documentary “Won’t you Be My Neighbor?”
§ Biopic “A Beautiful Day in the Neighborhood,” starring Tom Hanks
§ Mister Rogers inspired spin-off “Daniel Tiger’s Neighborhood”
§ USPS commemorative stamp
Core Target
§ Primary: Males 18-55
§ Secondary: Families
Program Highlights:
§ 10+ licensees across toys & games, publishing, stationery, apparel, accessories and more!
§ Funko Pop! Collaboration
§ Primitive skate collaboration
Fast Facts
§ A hilarious complicated machine to perform a simple task
§ Teaches STEM, teamwork, recycling
§ Mousetrap based on Rube cartoon
§ National contest for 36 years
§ 10-year children's museum tour
§ TV competition show in development
§ Documentary of the contest in 2025
Core Target
§ 50-50 boy/girl
§ 8-15 years old
Program Highlights:
§ Best selling book series (Abrams)
§ Launched VR Meta Quest 2 experience (Free Range)
§ Rube Playgrounds (Miracle)
§ Educational Games (Legends of Learning)
§ Summer Camps and After School Programs (Kids to Pros)
§ Partnerships with Unreal Engine & Minecraft
§ Seeking Task sponsor for 2025 contest – past sponsors include Kraft, General Mills, Johnson & Johnson, P&G & more
Program Highlights:
§ 35th year–Thousands of entries
§ Contest runs Sept ‘24–April 2025
§ All machines must complete the branded “task”
§ Customized marketing, PR and social activations to your goals
§ General Mills=1B impressions
§ Band-Aid on Jimmy Kimmel
§ Documentary in 2025!
Fast Facts
§ Over 1 million game downloads
§ 4.5B views on YouTube & TikTok
§ Large non-binary and LGBTQ+ community
§ On every major gaming platform
§ Game and music developed by Steve Gabry
§ Sally Face 2 in development
Awards/Accolades
§ Winner of “Indie of the Year” IndieDB
§ Finalist “Indie-Digital” Let's Play PA
§ Top 100 “Indie of the Year” IndieDB
§ 96%+ on Steam, Game Jolt, itch.io
Program Highlights:
§ Tabletop boardgame Kickstarter surpassed $25K goal at $307K – 1000% funded
§ Hot Topic Print on Demand
§ Successful e-commerce store
§ Funko released second line of Pop!s
§ Book in development with Titan Publishing
Retail:
§ Entertainment Earth
§ Amazon
§ Hot Topic
§ Walmart.com
Fast Facts
§ Bible bb’s® are the cutest, most adorable Bible heroes for faithbased families
§ Bible bb’s® celebrates the Bible and its stories in a fresh kawaii style art
§ Licensees include: Bendon Publishing coloring & activity books and Scholastic books
Core Target
§ Primary: Kids 2-8
§ Secondary: Parents & Grandparents
