Hello, nice to meet you!
We work with global manufacturers to license in well-known brands to drive commercially-successful products
Manufacturing Rep. Leadership Team
30 years in licensing
Ross oversees strategy, business development and all key retail and licensee partnerships for the company
25 years in licensing
Liza is based in and oversees all manufacturer representation and leads Brand Central’s trend intelligence service.
25 years in licensing
Mark is the creative lead, working with designers, artists, copywriters, sales teams and marketers to create a brand vision for Brand Central and our clients
Over 75+ years of experience!
Founder & CEO
Ross Misher
Creative Director
Mark Otero
Senior Vice President
Liza Abrams
1,000
Value of Licensing
• Maintain category leadership by leveraging other brand's equities
• Expand core products and gain shelf space
• Gain brand authenticity to enter new aisles and consumers
• Collabs and LTO's that create buzz
• Scale licenses across products
How We Do It.
Our proven process
Discovery 1
We analyze your internal objectives and explore the the external marketplace.
§ Objectives
§ Criteria
§ Guardrails
We identify white spaces where licensing can drive growth
OCCASION
Action Plan
Telling Your Story
We build presentations that tell your story with purpose and impact
Telling Your Story 4b
We create compelling concepts to bring your ideas to life
Leverage Relationships
We employ our broad network of deep relationships
Negotiate the Deal
We get clients the best deal terms create win-win partnerships.
Maximizing the License 7
We oversee the management from creative kick-off to product amplification
Just in the last few months…
Client: Band-Aid
Our Process Timeline
DISCOVERY PHASE
• Needs alignment
• Review internal processes
• Brainstorm on strategic opportunities, set guardrails, identify categories
• Look at consumer trends
PLATFORM IDENTIFICATION
• Create broad platforms from the categories identified
• Identify potential brands to license for the platforms
STRATEGY
• Develop licensing plan and roadmap
• Create stagegate steps for executing
• Develop Sales pitch documents
PROPERTY NEGOTIATION
• Prospect potential partners
• Submit proposal(s)
• Negotiate license agreement(s)
PLATFORM EXECUTION
• Business & Creative Kick-Off
• Product development with licensors
• Retail sell in & support on shelf
Solidify platforms
Why Brand Central?
DEEP PERSONAL RELATIONSHIPS THE RIGHT STRATEGY
WE MAXIMIZE YOUR LICENSE EXPERTS IN CONRACTS
AMPLIFY THE MESSAGE IN HOUSE RESOURCES
WE ARE YOUR ADVOCATE
Top to top relationships with leading licensors Best Tools, Tech Platforms, Creative Dept, Trend Dept We Position You For Success Industry Best Practices
Choosing the Right Brands! Partnership Management Create Cultural Conversations Reports, forecasting, contract management
WE HELP ON HELP BACK END
Proposal
For representation of properties as identified herein, below is a top line proposal of key terms for discussion purposes:
Deal Terms
Inbound Commission: 1% commission of net wholesale sales (same net sales definition as in licensor agreement) for all brand acquisition agreements and direct-to-retail relationships including all renewals, extensions and modifications.
(Fee-based for collabs if there will not be meaningful sales volume)
Term: From contract execution through 12/31/26
Monthly Consulting Fee: $5,000 per month throughout the Term
Outbound Commission (if applicable) : 25% commission on gross licensing revenue for all license agreements, collaborations, and direct-to-retail relationships secured by Brand Central
Exclusivity: Exclusive Licensing Agency
Thank You!
Liza Abrams Senior Vice President Manufacturer Representation