2024 Sponsorship Opportunity
CLICK TO WATCH VIDEO
WHO IS RUBE GOLDBERG?
HISTORY OF RUBE GOLDBERG
1948 Won Pulitzer Prize for political cartooning
1887
Traced his first illustrations
1883
Born
1904 Began career as cartoonist
1960 Mouse Trap, sells 60M games
1970 RG passes, but his legacy lives on
1996 RGM contest expands to high school
1930
Wrote Three Stooges film Soup to Nuts
1932 Rube Goldberg added to the Merriam Webster Dictionary as an Adjective
1988 First collegiate RGM contest
2012 International Online MIDDLE SCHOOL RGMC launched
2021 NASEF -Minecraft” partnership
1995 Commemorative RG postage stamp
2015 International MAD Science Grade School Competition launched
Begins its world tour 2017 Retail program at TARGET
THE WORLD OF RUBE GOLDBERG
c Rube created over 50,000 cartoons in his lifetime inspiring builders and inventors everywhere.
SO, WHAT IS A RUBE GOLDBERG?
goldberg, rube | ’gold,berg
Adjective : N. America
A comically involved, complicated invention, laboriously contrived to perform a simple operation
-Webster’s New World Dictionary
BRAND TENETS OF RUBE GOLDBERG
RUBE IS THE GRANDFATHER OF S.T.E.M.
S Science
T
Actions & reactions
Today’s machines
Engineering
Math
Basic engineering skills
Rube also put the “A” in S.T.E.A.M.
A Art
Creative problem-solving
E
Planning & mapping M
Technology
RUBE GOLDBERG IS AS RELEVANT AS EVER…
532 MILLION RUBE TIK TOK’S!
CLICK TO WATCH VIDEO
THE WORLD OF RUBE GOLDBERG
Competition Show
Machine Contests
Education Partner
Events
Miracle Machines™
Playground
Museum Exhibitions
Consumer Products
Children’s Book Series
Multimedia
Art Publishing
NATIONWIDE TRAVELING EXHIBIT
Began at the Children’s Museum of Pittsburgh in 2018, and now traveling nationwide for the next 10 years!
RUBE GOLDBERG MACHINE CONTESTS HISTORY
RGMC Contestants come from all over the U.S.A and more than 2 dozen countries, including the Netherlands, Canada, England, the United Arab Emerites, China, Korea, Japan, and more.
PAST RGMC TASKS
1989 Sharpen a Pencil
1990 Put the Lid on a Ball Jar
1991 Toast a Slice of Bread
1992 Unlock a Combination Padlock
1993 Screw a Light Bulb into a Socket
1994 Make Cup of Coffee
1995 Turn on a Radio
1996 Put Coins in a Bank
1997 Insert and Then Play a CD Disc
1998 Shut Off An Alarm Clock
1999 Set a Golf Tee and Tee Up a Golf Ball
2000 Fill and Seal a Time Capsule
20th Century Inventions
2001 Select, Clean and Peel an Apple
2002 Select, Raise and Wave a U.S. Flag
2003 Select, Crush and Recycle and Empty Soft Drink Can
2004 Select, Mark and Cast an Election Ballot
2005 Change Batteries and Turn on a 2-battery Flashlight
2006 Shred 5 Sheets of Paper
2007 Squeeze the Juice from an Orange
2008 Assemble a Hamburger
2009 Replace an Incandescent Light Bulb w/ a More Energy Efficient Light Emitting Design
2010 Dispense an Appropriate
Amount of Hand Sanitizer into a Hand
2011 Watering A Plant
2012 Inflate A Balloon and Pop It!
2013 Hammer A Nail
2014 Zip A Zipper
2015 Erase A Chalkboard
2016 Open an Umbrella
2017 Apply a Band Aid
2018 Pour a Bowl of Cereal
2019 Put Money in a Piggy Bank
2020 Turn off a Light
2021 Shake & Pour a Box of Nerds
2022 Open a Book
2023 Build a Lunchable
2017 TASK SPONSOR: JOHNSON & JOHNSON
Task: Apply a Band Aid
L aunch video link: Rube Goldberg 2017 National Competition Task Announcement!
BAND AID RECEIVED OVER 15MM MEDIA IMPRESSIONS
Video link: Jimmy Kimmel Live! National High School Rube Goldberg Champions
2018 TASK SPONSOR: GENERAL MILLS POUR A BOWL OF CEREAL
CONTEST TEASER VIDEO
Video link: General Mills x Rube Goldberg: Pour a Bowl of Cereal
NATIONAL RETAIL PROMOTION
Video link: Taste of General Mills Blog Post
IN THE PRESS Over 1B impressions!
SUMMER 2020 CONTEST: BAR-OF-SOAP COMPETITION
Rube Goldberg Soap
Created by Beekman 1802
2021 TASK SPONSOR: NERDS
Task: All Machines were created for Shake and Pour a Box of Nerds
b 132M total media impressions
b 27 team winners were selected across its four categories.
b The winners came from U.S. cities and towns coast-to-coast
ACTIVATION: NERDS 2021 TASK SPONSORSHIP
2) ENCOURAGE PARTICIPATION
Issue joint press release from NERDS and RG that shares partnership and sweepstakes news, paired with targeted pitching
Pitch to parenting/lifestyle media & science/educational reporters to secure cov erage
Launch influencer program to encourage participation in RGMC/sweepstakes!
Highlight how NERDS is paying it forward for students and families in need.
Nerds will showcase the results of the best-performing Nerds-sponsored team as a way to announce the contest winners
Cast a wide net of media outreach, including local media in family/winner markets, late night TV & more!
3) C E L E B RATE W I N N I NG C R E ATI ON 1 ) A N N O U N C E P A R T N E R S H I P
S E P T E M B ER ' 2 0
T H R O U G H C A M P A I G N
M A R C H ' 2 1
EDITORIAL CURRENCY SOCIAL MEDIA CURRENCY CULTURAL + EDITORIAL CURRENCY
KPIS AT A GLANCE: NERDS 2021 TASK SPONSORSHIP
KPI RESULTS +/-* Earned Media Media Impressions 126-136M 132M +6M (+5%) Earned Influencer Earned Influencer Posts 4-6 34 +30 (+750%) Conversion Rate 20% 52% +32 PPT (+160%) Paid Influencer Paid Influencer Partners 2-3 3 +1 (+50%) TikTok Video Views 250K+ 648K +398K (+160%) Instagram In-Feed ER 3-5% 14.5% +11.5 PPT (+383%) *Delta for KPIs
is
lower end of each range
with ranges
calculated based on
2023 TASK SPONSOR: BUILD A LUNCHABLES
2024 TASK SPONSORSHIP
The 2024 Contest will be ONLINE to allow the maximum amount of participants from around the world. The marketing will attract ALL FAMILIES, not only students which will be come a fun activity for schools, teams and adults.
Online Enrollment will be free – all you will need to win is a pile of junk and imagination.
Here is what you get with the task sponsorship:
b Exclusive announcement video of the task
b Sponsor’s Product informs yearly Annual Task for all teams
b Sponsor’s Product will appear in the winning machine for all media and televised press -- late night talk shows, news programs, etc
b Use of all machine videos in marketing and promotions.
b Company or brand logo on competition page of rubegoldberg.com
b Corporate judging for all RGMC divisions, including task sponsor award for best final step
b Social media and digital promotion
b Open to discussing an advertisement, sponsorship, brand integration or on-pack promotion to be included in the sponsorship
TIERS OF SPONSORSHIP
• ON-LINE ONLY - $150K
• LIVE AND ON-LINE - $225K
Rube Goldberg Machine Contests STEM starts here Contact: Brand Central LLC Ross Misher 310-268-1231 ross@brandcentralgroup.com