Brand Central Overview for Travel and Leisure

Overview for Travel and Leisure

March 2023

We Work with Brands Shaping Our Culture…

with relevant brands

Brand Extension

§ Brand Analysis

§ Strategic Planning

§ Licensing Partnerships

§ Product Approvals

§ Retail Development

§ Royalty Collections

We are more than a “licensing agency”

Collaborations

§ Experiential Collaborations

§ Exclusive Partnerships

§ PR & Social Amplification

§ Trend Right Brands

Direct to Retail

§ Licenses with Retailers

§ Retail Exclusives

§ In-Store Activations

§ Retail Promotions

§ Co-brand with House Brands

Direct to Consumer

§ Amazon Shops

§ Digital Merchandising

§ SEO

§ Home-Shopping

§ Crowd Funding

§ In-house Ecommerce Platform

Experiential

§ Retail Stores

§ Pop-Up shops

§ Virtual Kitchens

§ Branded Experiences

§ Meet and Greets

Trend Intelligence

§ Trend Forecasting

§ Retail and Product Intelligence

§ Data Analytics

§ Market Research

§ Store Analysis

§ Influencer insights

Creative

§ Style Guides

§ Product Renderings

§ Brand & ID Design

§ Retail Displays

§ Product Development

§ Packaging Design

Global Network

§ Master Global Agency Rep

§ Sub-Agent Network

§ UK Division

§ Global Style Guides

§ Global Summits

Beyond Licensing

§ Entertainment

§ QSR Partnerships

§ Content Development &Sales

§ Sponsorships & Endorsements

§ Influencer Marketing

§ Co-pack Manufacturing

Manufacturer Rep.

§ Strategy for Licensing Acquisition

§ Identify White Spaces

§ Determine IP Availability

§ Negotiating Favorable Contracts

§ Managing Partnerships

Our Strategic Investments

§ Team of industry veterans & category experts

§ Global offices

§ Creative marketing, PR & social

§ In-house creative department

§ Product development & approvals

§ Strong licensee & retail network

§ Purchase research

§ Retail development

§ Legal & trademarks

§ 30,000 contact database

§ Attend 20+ tradeshows annually

§ Attend every major tradeshow

§ Sophisticated back-end systems

§ Dependable Solutions royalty software

§ 20+ year royalty administrator

Licensing Veterans and Industry Experts

30 years in licensing

Ross oversees strategy, business development and all key retail and licensee partnerships for the company

20 years in licensing

Jodi is based in NJ and oversees CPG brands for food and beverage and lifestyle merchandise

20 years in licensing

Liza is based in and oversees all manufacturer representation and leads Brand Central’s trend intelligence service.

30 years in licensing

Janna, based in Louisville, Kentucky, is a global brand licensing expert with top CPG brands

25 years in licensing

Mark is the creative lead, working with designers, artists, copywriters, sales teams and marketers to create a brand vision for Brand Central and our clients

Senior Vice President

Jodi Bogdanoff

Senior Vice President

Liza Abrams

Founder & CEO

Ross Misher

Creative Director

Mark Otero

Senior Vice President

Janna Markle

Trend & Research Intelligence

MEET BRAND CENTRAL INSIGHTS

We create fully customized trend intelligence reports with actionable recommendations based on deep knowledge of how trends take shape, evolve and gain resonance

Top Notch In-House Creative Department

OUR CAPABILITIES:

We create mockups to help sell the vision

Relationships:

Industry Leading Licensees

Relationships:

Strong Retail Network

CASE STUDIES

THE WORLD’S LARGEST AND POWERFUL BRANDS WE’VE WORKED WITH SOME OF

We turned the power of design into a line of contemporary home retail products

“Due to their relationship, Brand Central delivered Dwell a huge one-year DTR program at Target which increased brand exposure and meaningful revenue to our company and extended our brand into new categories.”

Lara Deam, Founder

OBJECTIVE

Extend the leading home & technology magazine into a line of accessible, high design products at retail.

Delivered

Brand Central identified, solicited and secured Modern By Dwell Magazine, an assortment of home products exclusively for Target. The collection had a large feature space in store and displayed on multiple end caps. With over 122 skus for the home. The collection received several 2017 Good Design Awards from the Chicago Museum of Architecture and Design and was met with high praise from press and consumers alike.

Everything Entertainment becomes the go-to resource for entertainment products

“Brand Central worked with our entire portfolio of shows, effectively developing each show to make a unique and strategic licensing program from E! True Hollywood story to branded experiences like E! airport stores. They were fluid in working with several different departments, talent and producers and managed beyond our expectations.”

Greg Kampanis, Licensing Director

OPPORTUNITY:

Extend the popular entertainment network into products and experiences.

DELIVERED:

Built merchandise and publishing programs around popular shows including E! True Hollywood Story and Wild On. We also secured a 10-year partnership with Hudson News for an airport store at LAX.

VVA

Spotlight: HUDSON NEWS

E! Entertainment took flight with an exclusive 10+ year partnership with Hudson News by opening an E! News branded airport store at LAX that is still there today 15 years later….

Out of the pages and straight to retail we built consumer brands from Condé Nast’s iconic publications.

“I’ve had a long-standing relationship with Brand Central. I have worked with Ross and his team throughout my career, including bringing them on board when I was at Condé Nast where they delivered Wired Magazine Airport stores and a DTR with TJ Maxx. I look forward to continuing to work with Brand Central on future licensing endeavors!”

- Cathy Hoffman Glosser, CHG Brand Consulting

OPPORTUNITY:

Collaborate with Condé Nast’s in-house licensing department to deliver DTR partnerships and experiential programs based on their iconic magazine portfolio.

DELIVERED:

Long term strategic partnership with industry leaders HMSHost and Wired Magazine for an airport store of tech innovations. The Newark Airport location featured 90+ curated products. Additionally, a DTR with TJX Companies for an exclusive line of home products in US & Canada for Home and Garden Magazine, available at Sierras, Winners, TJ Maxx, Marshalls, and HomeGoods that drove millions in incremental revenue.

Spotlight: WIRED AIRPORT STORE

We took flight with a successful store at Newark Liberty International Airport that boasted 90+ skus with an exclusive “Wired Recommends section” curated by Wired’s own editorial team.

The Brand Central Difference

• We have created successful Iifestyle licensing programs

• We utilize consumer and industry trend insights to develop the right program

• We attend over 20 trade shows annually across all different consumer products categories

• We have a major presence at licensing industry trade shows with a booth at the Licensing Show in Las Vegas as well as attend the Brand Licensing Europe Show in London

• We have strong relationships with the Heads of Marketing at major retailers from Target to Nordstrom

• We focus on securing fewer, bigger strategic partnerships that drive volume

• Global network around the world to build local and global programs

• We have an in-house creative department that can do everything from mock-ups to robust presentations

• We have invested in Dependable Solutions which can help to scale your reporting and the data insights for your on-going licensing program

DON’T TAKE OUR WORD FOR IT…

Best Digital/Celebrity Brand of the Year

Best Corporate Brand of the Year

Best Publishing/ Social Expression/ Back-to-School Brand of the Year