60-80:Layout 1
24-11-2008
14:53
Pagina 72
Source: GfK Eurisko, October 2008
PHYSICAL CONNECTION Network of personal friends go out evenings
Network of personal friends Extended, accessible network
97
82
83
86
88
60 20/24 years of age
40 -
14/19 years of age
20 0
-
2001
2003
2005
2007
Extended, accessible network 100 -
Participate in association activities 20/24 years of age
80 60 40 20 -
42
36
23
28
25
-
-
brand concepts
14/19 years of age 41
-
0
72
96
-
Sixty-eight percent of core teens have taken at least one trip/holiday in 12 months, 25% of which were abroad.
97
-
Network attainable through trips
80 -
95
-
World Network
100 -
2003
2005
2007