2024 May Issue

May 2024 // Vol. 32

UPGRADES That

DELIVER

From Budget to Brilliance Quality Products Making an Impact

GET REAL ABOUT CURB APPEAL Attract more business by elevating your exterior

BOWL CANADA STRIKES INNOVATION

Online tournaments spark excitement for competitive bowlers

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Contents

May 2024 | Vol 32.5

Publisher’s Column

6

STAYING AHEAD OF THE CURVE

BY STEPHANIE DAVIS

10

IBI Subscriber Spotlight

BOWLING INDUSTRY LEADER RICHARD KENNY

BY STEPHANIE DAVIS

12

Marketing Monthly

GET REAL ABOUT CURB APPEAL

BY BRUCE DAVIS

14

Booze and Bites WHERE’S THE BEEF?

BY MIKE FERNANDEZ

16

Proprietor’s Desk

SPRING REINVESTMENT STRATEGY

BY STEVE CIESLEWICZ

20

Flooring

GET YOUR FEET ON THE GROUND

BY JOSE SEGARRA AND RANDELL THRASHER

26

Product Spotlight

CONVENIENT NEW REDEMPTION TOOL

BY STEPHANIE DAVIS

30

International

BOWL CANADA STRIKES INNOVATION

BY MARK MILLER

32

Cover

UPGRADES THAT DELIVER

BY RYAN VASKO

42

Competitive Strategies DESIGN TRENDS TO WATCH

BY BRANDON WILLEY

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

ASSOCIATE PUBLISHER

Natalie Davis-Fernandez

natalie@bowlingindustry.com

NEW BUSINESS DEVELOPMENT Mike Fernandez

mike@bowlingindustry.com

EDITORIAL

Jackie Fisher

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com 4 IBI May 2024

CONTRIBUTORS Steve Cieslewicz Stephanie Davis Bruce Davis Daniel Ellman Mike Fernandez Patty Heath Paul Lane Mark Miller Jose Segarra Monique Simpson Randell Thrasher Ryan Vasko Brandon Willey

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

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Publisher’s Column

STAYING AHEAD OF THE CURVE

E

mbracing change can be both uncomfortable and invigorating. It seems life moves at warp speed, making it difficult to keep pace with the latest technology, fluctuating consumer preferences, and elevated customer expectations.

Deciding which products fit your center can be confusing and sometimes overwhelming.

“THE SECRET OF CHANGE IS TO FOCUS ALL OF YOUR ENERGY NOT ON FIGHTING THE OLD, BUT ON BUILDING THE NEW.”

Where do you turn for help?

This month, IBI looks to innovative companies that provide solutions for operators. Whether you're looking to increase revenue, trim costs, streamline operations, optimize staffing, or delight guests with memorable experiences, progressive industry suppliers have got you covered.

A special section focusing on UPGRADES THAT DELIVER begins on page 32. It features a compilation of stories highlighting popular products and services that can keep your center operating efficiently while dazzling guests with the latest entertainment options. There's something for everyone in this issue of IBI. Whether you're considering a major investment or a more affordable refresh, I'm confident you'll grab an idea or two worth exploring.

In keeping with the theme of upgrades that deliver, Bruce Davis of BBBI pens a thought-provoking article on attracting more business by updating your center's exterior. Getting real about curb appeal can be an affordable way to update your facility. Another valuable article comes from proprietor Steve Cieslewicz of Whitetail Lanes in Wisconsin. Steve walks us through his approach to reinvesting in the business even if you have no budget!

Industry Event Alert! Valuable education sessions, networking events, and a killer trade show await in Denver, CO, this June. You may want to secure your spot at the year's biggest industry conference if you haven't registered for International Bowl Expo yet. https://bpaa.com/bowlexpo Be sure to head over to www.bowlingindustry.com for IBI's exclusive online-only content. This month, the experts at Trustworkz educate us on why paid ads are the future of 6 IBI May 2024

– Socrates

social media marketing and how they can drive sales and customer engagement for your center. Another online-only exclusive comes to us from our friends at Creative Works.

Creative Works team member Russ Van Natta interviews Scott Logan from Grand Station Entertainment about leveraging your staff's special skills, among other innovative ideas he's implementing at his Texas center.

This month, I want to extend an extra special shout-out to the forward-thinking companies that have generously shared insights into how their products and services can benefit center operators. These valued industry partners are committed to ongoing innovation and enhancing your operations. Dive into their stories in the "Upgrades That Deliver" section beginning on page 32.

The IBI team loves hearing from our readers! Let us know if your center has exciting news to share with the industry.

•

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

PS: Don’t forget to sign up for the $30,000 giveaway.

Register each month for your chance to win at www.bowlingindustry.com

Our Business is Building Bowlers

& DELIVERING THEM TO YOUR CENTER

Have your best spring and summer ever!

Join the Kids Bowl Free program www.kidsbowlfree.com/centers

Online Only

www.bowlingindustry.com READ THESE TOP STORIES EXCLUSIVELY ONLINE

Leverage Your Staff’s Special Skills

The Four Player Types

BY REDEMPTION PLUS

BY CREATIVE WORKS

When selecting prizes for your redemption center, it's crucial to consider the preferences of your players by categorizing them into four types. These four types are based on their spending habits and motivation. Redemption Plus explains the four player types and how you can tailor your prize selection to meet their needs.

Three Reasons Why Paid Ads Are the Future of Social Media Marketing

Maximizing Profits in the Modern Arcade Era

Russ Van Natta from Creative Works interviews Scott Logan from Grand Station Entertainment about how to leverage your staff’s special skills. Scott discusses innovative approaches, such as 3D printing to improve arcade layout, streamline processes, and how to craft memorable experiences. Head to our website to checkout the interview!

BY TRUSTWORKZ

Paid advertising is not a new concept, and it is becoming crucial in social media marketing. There are a variety of social media platforms, all with different audiences and it would be impossible to hit all of those people organically. Trustworkz explains the importance of using paid ads on social media and how they can drive sales and customer engagement.

8 IBI May 2024

BY PARTY CENTER SOFTWARE

The arcade industry is currently thriving, but FEC operators face the challenge of adapting to rapidly changing arcade practices. Modern day operators need to offer diverse gaming experiences, optimize their arcade revenue streams, and provide overall customer satisfaction. The experts at Party Center Software explain how operators can maximize profits and stay relevant in the modern gaming era.

GOODHELP IS EASY TO FIND.

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IBI Subscriber Spotlight

Bowling Industry Leader A Bowling Industry Leader embraces continual personal and business growth, prioritizes the latest industry knowledge, and has a forward-thinking vision. They're proactive in making informed decisions and seek new ways to improve their business. Resultsdriven and resourceful, Bowling Industry Leaders utilize available resources to stay updated, improve operations, and drive profitability in today's fluctuating business environment.

Richard Kenny

This month we feature Richard Kenny from Forest View Lanes.

Forest View Lanes Temperance, MI 20 lanes // Arcade // Redemption center Volleyball // Corn hole Live music // Fowling // Fire pits Number of years in the bowling industry: 37 Favorite part of being in the industry: Providing fun and entertainment to our guests. It’s rewarding to see people having a good time with their family and friends.

A challenging part of operating your business: Our center is open 7 days a week, 365 days a year, and 18 hours a day. It’s a demanding schedule!

Tips for less experienced operators: Have fun and try to remember that what you do not get done today will be there tomorrow.

Try new things every day. Some may fail; learn from them and try new things tomorrow. Change what you tried before; it may work tomorrow.

Small things add up! If you can make one thing better each day in your facility, at the end of a year, you’ve made 365 things better. If you could get 10 of your team members to make one thing better daily for an entire year, your team would make 3,650 things better. It could be as simple as a hook on a bathroom door, painting a wall, or changing a light bulb.

How do you motivate staff to perform at a high level? We have gift cards for hundreds of retailers, restaurants, and other businesses in the area. Most of these are acquired via trade, and we use them to recognize team members. We also host four parties a year for our team: Memorial Day, 4th of July, Labor Day, and Christmas Eve. We 10 IBI May 2024

invite all our team members and their extended families to attend. We have food, guest bartenders, bowling, volleyball, an ice cream truck, gifts for employees (Labor Day and Christmas Eve), gifts for our employees' kids on Christmas Eve, and an awesome 4th of July fireworks show.

Special events unique to your center: We do all kinds of events every year for our community: One fun event is our Jeep Takeover, where we have 300+ Jeeps in our grass area, and everyone hangs out, socializes, eats, and drinks.

We acquired three food trucks and a catering vehicle last year and took over catering at an Elks Club near us to expand our presence.

We host a major concert every summer. In the last two years, the major country act, Jason Michael Carroll, performed here, and the organizer raised more than $30,000 in a single day for Alzheimer’s! We contributed $5,000 to Alzheimer’s that day, and every year, in honor of my mom since she passed away from Alzheimer's.

We host smaller events, too, like tap takeovers, bourbon sampling, painting parties, mommy and child craft days, sewing and quilting groups, live music events, and many fundraisers.

We even host club keno gambling parties with the state of Michigan lottery office!

•

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Marketing

Get Real About

CURB APPEAL

Attract More Business By Elevating Your Exterior

I

Marketing Monthly with Bruce Davis

n the dynamic landscape of entertainment venues, it's essential to evolve with the changing tastes and preferences of your clientele. You've likely made significant adjustments within your establishment, from interior aesthetics to innovative gaming options, catering to the diverse needs of today's patrons. However, there's one crucial aspect that often goes unnoticed but holds immense potential for drawing in new customers: your curb appeal.

HERE ARE SOME KEY AREAS TO FOCUS ON:

Lighting Effects: Consider innovative lighting solutions, such as LED strips or accent lighting, to create an inviting ambiance around your center.

Signage: Ensure that your signage accurately reflects the vibrant and engaging experiences awaiting visitors inside.

Large murals can serve as eye-catching advertisements.

Welcoming Feel: Enhance the welcoming atmosphere with Imagine this: countless potential customers drive or stroll outdoor music and dynamic signage to highlight special events. past your bowling center every day. Yet, many of them remain 22-29_Marketing_Marketing 10/25/21 10:16 PM Page 22 unaware of the vibrant atmosphere and exciting offerings awaiting them inside. Some may even hold negative perceptions Neat and Clean: Maintain impeccable cleanliness, including of bowling centers as outdated or uninspiring. This is where your well-maintained parking lots and facilities, to leave a positive impression on passersby. curb appeal comes into play as a powerful marketing tool.

MARKETING Investing in improving your center's curb appeal can yield remarkable returns on investment. Think of it as a 24/7 advertisement that entices passersby to step inside and experience the excitement firsthand. However, for many centers, the lack of strong curb appeal might be deterring potential visitors from giving your center a chance.

IT'S TIME TO TAKE ACTION!

I propose assembling a dedicated task force of your staff and a few trusted individuals from outside the organization. Their mission is to transform your bowling center's curb appeal into a magnet for foot traffic. Begin by conducting thorough research, both offline and online, to gather inspiration from businesses with exceptional curb appeal and unique marketing strategies.

12 IBI May 2024

Special Events: Think outside the box by incorporating inflatable attractions, floodlights, or themed events to attract additional foot traffic during special occasions.

In today's competitive market, your curb appeal should be viewed as an integral component of your overall marketing strategy. It should convey the message that your bowling center is a place of excitement, fun, and endless possibilities.

By enhancing your curb appeal, you're not just attracting customers; you're creating a lasting impression that will keep them coming back for more.

•

Bruce Davis is President of Bowling Business MARK ETING BAS ICS W ITH B RUCE DAVIS Builders International (BBBI) whose flagship program Kids Bowl Free has registered over LESSONS TO REMEMBER 35 million children for participating centers.

ant to get the most out of your mar

Booze and Bites

Where's The

BEEF?

The quality of cattle matters

T

here are endless options when considering the best meats for your center, and being knowledgeable leads to better-informed purchasing decisions and a better idea of how to market these options on your menu.

We've compiled the facts so that you can graze over it.

BEEFY NUMBERS

According to the United States Department of Agriculture (USDA), the average American consumes about 67 pounds of beef annually. In 2021, the U.S. consumed about 30 billion pounds of meat.

The U.S. alone has a whopping 654 million acres of dedicated cow pasture.

An additional 127.4 million acres are dedicated to growing feed for that livestock. That means cattle dominate 41% of all land in the contiguous U.S. With such a significant market share, beef can be one of the most valuable options on your menu.

No two steaks or burgers are the same, however, as aficionados will gladly remind you. There's wide variance in how farms treat and feed their cattle and which breed of cattle is being raised. These discrepancies affect taste, texture, and consistency.

14 IBI May 2024

By Mike Fernandez

So which beef should be handled like a prize possession, and which should be thrown in the meat grinder?

THE GRADE

The USDA is the ultimate authority on American beef. The USDA-grade shields are highly regarded as symbols of safe, high-quality American beef. These 'grades' provide a universal format for businesses and consumers to understand what beef they buy.

Beef is graded in two ways: quality grades for tenderness, juiciness, and flavor and yield grades for the amount of usable lean meat on the carcass. Highly skilled USDA meat graders use characteristic assessments and electronic instruments to measure the meat's grade.

Prime Beef: Produced from young, well-fed cattle. It has abundant marbling and is generally sold in restaurants and hotels. The additional fat content means it's very resistant to being dried out, so prime roasts and steaks are best served with dry-heat methods: broiled, roasted, or grilled.

Booze and Bites

Marbling is the amount of fat interspersed within a cut of lean meat. The more the marbling, the more juicy, rich flavor! While a flat, bright red steak at the supermarket might be eye-catching, those white lines of fat running throughout deliver the flavor.

Choice Beef: High quality but with less marbling than prime.

Choice roasts and steaks from the loin and rib will still be juicy and flavorful, but you'll have to be more careful with less tender parts of the cow to ensure it's not overcooked and dried out. Those cuts of meat will often be braised, roasted, or simmered with a small amount of liquid in a tightly covered pan to hold the moisture.

Select Beef: Very uniform in quality and typically leaner than the higher grades. It's still reasonably tender but often lacks the juiciness and flavor of higher grades. Only the most tender cuts can be cooked in dry heat; otherwise, they should be marinated before cooking.

Standard and Commercial Beef: frequently sold as ungraded or 'store brand' meat. Utility, Cutter, and Canner grades of beef are seldom sold at retail and are primarily used to make ground beef and processed products.

Appropriate descriptions are essential in guiding guests to the best options on your menu and ensuring you get the most bang for your buck when deciding on inventory.

As delicious as it sounds, grinding up USDA Prime ribeye probably isn't the best source for a profitable cheeseburger, and nobody is paying the premium for a USDA Select New York strip steak. Talking to your local butcher is a fantastic way to get you MOOving in the right direction!

BEST BREEDS

Cattle have been selectively bred for centuries based on characteristics like marbling, flavor, milk production, or speed of maturity. These pedigrees and genetic qualities have a significant effect on the value of the beef. The average cost of an American Hereford is about $1,500, Black Angus is around $3,500, and a Japanese Wagyu can cost up to $30,000!

BOOZE Best Meat Pairings: RED WINE: The classic pairing for a steak due to its deep flavor profile. It balances out the meat's richness and won't take up too much room in your stomach when eating larger ribeyes.

WHITE WINE: Many will say steak should only go with red wine, but that's not

always true. When facing bold, hearty flavors, white wine's crisp, fruity taste can stand out in a refreshing way.

WHISKEY: If you're not much of a wine connoisseur, the smokiness of whiskey pairs well with the smokey flavors of smoked meats, barbeque, and burgers.

BEER: Pairs fantastically with a juicy cheeseburger! IPAs are an excellent match

with burgers' savory, umami profile. Amber ales offer something less sweet, and Pilsner's light, dry finish makes a great in-between-bites beer.

Mike Fernandez is a freelance contributor on all things regarding food, booze, and fun. Growing up in his family’s restaurant business fueled his passion for good eats and tasty treats. By day Mike works in business development for IBI, by night he scours south Florida for the latest trends in food, drinks, and recreation.

IBI May 2024 15

From the Proprietor’s Desk

Spring REINVESTMENT STRATEGY Improve Your Center’s Appeal Even on A Budget with Steve Cieslewicz

T

he question arises every spring after leagues are done for the season and the banquets are in the books: Now what? At our center, we take a step back and evaluate our past bowling season. We analyze our financials and see what the business can afford to do to upgrade the center. In my 20-plus years of service in the bowling industry and having visited hundreds of bowling centers, there was always a need for an upgrade somewhere.

Thirty years ago, a wise and highly regarded owner-operator said to me, ‘Steve, you always need to upgrade something in the off-season to show the customers that you care about them.’ He was not wrong! I firmly believe that this is an important part of keeping a thriving business moving forward. Nobody wants to see an owner reap the benefits year in and year out and not put anything back into the business. Change is good for our customers; it keeps them engaged and excited.

I think all proprietors have a wish list in their head they would like to make a reality. How can we turn our wish lists into reality?

A Well-Informed Reinvestment Strategy

You’ll need a strategic approach to analyze how to proceed with updating your business, and it isn’t all about money. As simple as it sounds, the process starts with a list. Walk around your facility, inside and out, and create a list of things that are needed, no matter the cost. Let's say your list is 10 items long.

You’ll need to prioritize them, starting with the major needs of the center, followed by price. However, I caution you not to let price be the primary factor in your thinking.

Now, compare the money in the bank minus operating expenses for the next few months until the season rolls around again. That will give you some insight into how much 16 IBI May 2024

you can spend. You might only have an extra $15,000 to $20,000 to allow for the project, But the actual cost of the project may be $30,000 or more.

Then, the decision must be made: is this project worth the investment? A call to your banker might be the next step.

What is the return on investment for this particular upgrade?

This is a critical step! It might cost five times more than other upgrades, but the ROI is expected to be 10 times faster. It might make sense to give your banker a call to see what his thoughts are, especially if he/she is a customer of yours.

Assign each item a numerical value based on its estimated cost, allowing for a clear understanding of financial considerations.

Assess the necessity of each initiative, prioritizing them with another numerical ranking. Factor in the time required for completion, recognizing that time equates to expenses, and assign corresponding numerical values.

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From the Proprietor’s Desk WELL-INFORMED

STRATEGY

UPGRADES Step 1: Make a list of projects and upgrades.

Step 2: Give them a number based on the price.

Step 3: What is the need? Prioritize with another number.

Step 4: How long will the project take? Time is money.

Add another number.

Step 5: What is the return on investment?

Then give it another number.

Step 6: The final step is to analyze your numbers to give you an educated guess on what the center can afford and what is the healthiest for success.

Evaluate the potential return on investment for each project, attributing another numerical score. Finally, analyze these numbers to make informed decisions about what the center can afford and what actions are most conducive to its success.

Through this systematic process, a well-informed strategy can be formulated to guide your center's growth and prosperity. The final step of the process is to keep your list top of mind, so you continue moving ahead. I keep mine in the office, so I’m reminded of it at least weekly.

Updating with Little or No Money

Updating your center doesn't always mean that it's going to cost a lot of money. I know you're thinking that’s not possible. I’ve run my center for over 20 years; there were a few years at the start when we didn't have money or the business was flat, but I still felt like we had to do something. This is where you need to get creative!

Here’s an idea: Pick a day or two in the offseason and have a cleaning party. Nobody likes to clean, but add the word party to it, and they might be a little more interested. Involve your staff (and maybe your regular customers?) in this. Call it a rebranding of your center. Get ideas from staff and your regulars on things that could be done to spice up the center that cost little or no money.

One thing I do every couple of years is to take everything off the walls. A crew deep cleans the walls while I decide what I want to keep and what I want to get rid of. I then try 18 IBI May 2024

moving everything around on the walls. That alone will give the whole place a new look. Add in a couple of new pieces to make it seem like a more significant transformation. It's crazy how many people come in and look around and think I remodeled! Again, involving customers and staff goes a long way. Your customers will get into a routine of asking you every spring what your plans are for the offseason.

•

Good luck with your next project, whatever size or shape it is.

And remember, change is good in all cycles of business.

FEATURING THE

40 FR AM E G AM E!

Rethink Your Scoring System Investments Already Made-AND in the Future

MULTIPLE SCORING UPGRADE OPTIONS If you simply want to keep the investment you already made running, we may be able to help with a combination of new, used, refurbished, or repair on many scoring and machine components.

We have been offering support to maintain your current investment for over 12 years.

TouchDesk Management System If you have Legacy Scoring (Brunswick AS-80/90, Frameworx or AMF Magic Score, Accuscore, Boss) you can upgrade the Management System to TouchDesk. This is a great option if your scoring is still doing the job, but you worry about the management system lasting through another season. System is CDE/BLS Compatible, offers POS options, and more. Once purchased, you can upgrade scoring - one pair at a time.

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Flooring

Get Your Feet

ON THE GROUND! Making the right flooring choices for your center

By Jose A. Segarra and Randell Thrasher

As more operators reinvest in their facilities to meet guest expectations, we look to flooring and what to consider when updating your center. This month, we focus on PERFORMANCE.

S

imply put, performance is the execution of an action. The performance of a flooring surface can be determined by how well it responds to the users in its environment in a way that enhances their activities. Some key benefits of high-performance floors are functionality, durability, and cleanability.

In our previous article of the series, we covered functionality and choosing the proper flooring material for each environment within your center; this month, we’ll focus on performance, specifically durability, and cleanability.

The obvious measure of durability is how little you need to replace your floors. Choosing surfaces focusing on the functionality needed for every space will inherently contribute to its durability. Beyond that, though, different products within a category can represent a bigger benefit than others.

ALL CARPET IS NOT EQUAL!

For instance, when acoustics and softness lead you to decide on high-performance carpet materials, there are sustainable differences between a tufted carpet, which is constructed with about 16 stitches per inch, and a flocked product, which has 46,000 fibers per square inch. They both give you the benefits of acoustics and comfort, but the flocked product will be more resistant to wear and tear, stains, and soil, making it easier to maintain.

If surfaces are easier to maintain, they will look better for longer periods of time making them more durable.

LUXURY VINYL TILES

Luxury vinyl tiles (LVTs), particularly those mimicking natural materials like wood, have gained popularity in recent times.

When considering vinyl flooring, it’s essential to scrutinize 20 IBI May 2024

the quality of raw materials used in their production. Many low-cost LVTs in the market meet industry specifications but compromise on raw material quality, leading to rapid deterioration despite their initial attractive appearance.

On the other side of the spectrum, some manufacturers focus on using the most sustainable raw materials and the most environmentally friendly processes to produce quality products that provide improved visuals, consistency, indoor air quality, cleanability, and durability.

The same goes for natural wood, ceramic, terrazzo, etc.

The quality of the raw materials will greatly influence the cleanability and durability of the final product.

MAINTENANCE-FREE FLOORING

The concept of maintenance-free flooring has gained traction, although no floor is entirely maintenance-free.

However, some high-performance flooring products require simple maintenance, often just water, without the need for harsh chemicals that can harm the environment and building occupants over time. Moreover, these alternatives offer significant cost savings over time, contributing to a reduced overall cost of ownership.

Discovering functional, high-performing flooring solutions that prioritize cleanliness and durability guarantees longlasting pristine surfaces, enduring wear and tear. For arcade operators and guests, this means lasting satisfaction in a welcoming environment.

•

Jose A. Segarra and Randell Thrasher are National Segment Leaders at Forbo Flooring Systems.

WE HAVE

BIG NEWS COME SEE US AT

International Spotlight

STRIKE!

How Duckpin Transformed Pub Pins into a Dutch Hotspot

By Paul Lane

T

he iconic British pub, renowned worldwide, is always on the must-visit list of any United Kingdom tourist. This British institution found a surprising new home in the Netherlands a little over a decade ago.

Meet Nick Keppe and his family, visionaries who brought the quintessential English pub experience to life in Made, the Netherlands, christening it the Pub and Churchill.

The Pub and Churchill included a party room that was converted into an all-you-can-eat restaurant concept in 2016 until its closing during several COVID-19 lockdowns.

After the lockdowns, the public was reluctant to return, and with continued increases in employment costs and food and energy pricing, the family decided to introduce a new concept, four lanes of duckpin bowling from QubicaAMF, the first in the Netherlands and renamed the room, Pub Pins.

The magic of Pub Pins lies in its ability to elevate the guest experience. No longer content with merely sipping drinks or enjoying a meal, patrons now embark on a thrilling journey.

Patrons start with drinks in the cozy pub, transition seamlessly to bowling with snacks, and conclude their adventure with a delightful dinner. The result? An impressive 60% of guests opt to extend their stay, booking an additional hour of fun.

But the excitement doesn't stop there. Duckpin bowling has captured the hearts of all, particularly ladies who relish the freedom from rental shoes and appreciate lighter bowling balls.

And that's not all—Pub Pins boasts a variety of entertainment options, from pool tables to air hockey, ensuring there's something for everyone. And to maximize daytime business opportunities, they’ve also introduced children's parties. This progressive group even offers a retail opportunity for guests who want to shop for the latest bowling-related items, such as plush toys, key rings, and other novelties.

22 IBI May 2024

In essence, duckpin bowling has breathed new life into a once-neglected space and helped transform the space into a thriving activity hub. With revenue soaring across all departments—including food and beverage—Pub Pins shines as a beacon of innovation and success, captivating visitors seven days a week.

•

Paul Lane has had an extensive background in marketing since 1960, especially in the international arena, in a career that spans more than 50 countries.

This includes a 30-year tenure with AMF Bowling Inc. (1960-1990). Since 1990 he has worked as an independent contractor assisting more than a dozen major domestic and international companies in the bowling industry in a variety of marketing assignments.

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Reservations

RING, RING,

GONE

The Shift from Phone to Online Booking

By Monique Simpson

O

nce hailed as the gold standard for engaging with customers and prospects, the trusted reservation phone line is losing its shine in today's fast-paced digital era. As our world becomes increasingly wired, relying solely on the phone for your bowling or family entertainment business is like using a rotary phone in the age of smartphones.

Have you been experiencing fewer calls lately?

Many people loathe having to make unnecessary phone calls at the best of times, and it becomes particularly frustrating when you add waiting for opening hours and people to respond to your voicemail message and playing phone tag into the mix.

Customers quickly lose interest and seek alternatives. They prefer the convenience and speed of getting information and booking themselves 24/7. Don't rely solely on the phone for new customers to contact you about your services; reduce the friction using an online booking system.

Not only are there fewer customers making calls in the first place to inquire about the services that you offer, but if you do eventually receive a rare phone call like this, they tend to have lower conversion rates than with digital alternatives, making it the most expensive way to convert interest to sales. Digitize your sales funnel and make it easier to take the following steps automatically with fewer barriers.

On top of that, phone calls demand staff time, so you'd also have to ensure that you have enough staff waiting to man the phones. This is an extra cost because every minute spent by and on the phone takes staff away from attending to other critical tasks. A customer self-service system will help staff dedicate more time to other essential tasks at your bowling center.

And finally, relying on the phone to help generate business gives the impression that you're outdated and out-of-touch 24 IBI May 2024

with modern consumer preferences. Digitalsavvy consumers expect to be able to access information and make transactions online.

As the digital age continues to reshape our world, the reliance on traditional reservation phone lines is fading into obscurity. The inconvenience and frustration of waiting for business hours, playing phone tag, and navigating voicemail mazes have pushed customers towards more accessible and convenient alternatives.

The dwindling number of reservation calls and their lower conversion rates compared to digital channels underscores the urgent need for businesses to digitize their sales funnels. This streamlines the booking process and frees up valuable staff time, allowing them to focus on enhancing the overall customer experience.

Embracing digital technology is not just a trend; it's a necessity for staying competitive and customer-focused in the evolving entertainment industry.

Therefore, the transition to online booking platforms isn't just an option—it's imperative for the survival and success of your bowling center. By embracing digital innovation, you can ensure your business remains relevant, accessible, and primed for additional growth.

•

Monique Simpson is Marketing Manager at Partywirks.

THE ARCADE GAME ROOM EXPERTS SINCE 1934 CONSULTATIVE SERVICES Location and equipment evaluations to maximize profits and enhance your customer’s experience.

LAYOUT AND DESIGN CAD design, layout and game selection for optimized use of your game room space.

IN-HOUSE FINANCING Offering competitive interest rates, leasing, financing and extended terms to get you started.

LEARN MORE ABOUT HOW TO TRANSFORM YOUR BOWLING CENTER: (800) 524-2343 | SALES@BETSON.COM

WWW.BETSON.COM/BOWLING Fast & Furious Arcade © 2023 Universal City Studios LLC. All Rights Reserved. Software © 2023 Raw Thrills, Inc.

Product Spotlight

Transform Your Prize Hub

WITHOUT BREAKING THE BANK A new redemption tool makes refreshing a breeze

By Stephanie Davis

R

eady to inject some excitement into your redemption center? How about a vibrant makeover that won't break the bank or cause disruptions? Sound too good to be true? It's not!

Redemption Plus has the perfect solution for you: the all-new Planogram Booster Pack!

WHAT'S A PLANOGRAM, YOU ASK? Think of it like an easy-to-follow map that guides staff where to put merchandise so it's visually appealing and drives gameplay.

Say goodbye to stagnant or empty merchandise displays and hello to dynamic, eye-catching setups.

The Planogram Booster Pack will revolutionize how you approach merchandising. No more fretting over costly overhauls or splurging on heaps of new products all at once. With this innovative tool, you can take it step by step, refreshing your prize area one section at a time.

HERE'S THE OVERVIEW:

Once a center opts in, they receive a new Planogram Booster Pack every four to six weeks. Each booster pack focuses on two to three product themes along with multiple layout options, expert advice on strategic product placement, various display techniques, and topnotch redemption tips. It's like having a makeover maestro at your fingertips, making updates a breeze for your staff.

Every six months, all product themes are updated to keep the redemption space fresh. Smaller, frequent updates avoid long downtimes of major overhauls, enabling significant improvements without disruptions. Plus, with easy-to-follow guides, center staff can quickly spruce up a section or two in just a few short hours.

"My customers enjoy getting ideas of revamping their walls each month by using products they already have on hand and adding new and trending options. Having a redesigned wall helps when you have a lot of repeat guests because they notice the changes," said Holly Shoaf, Redemption Plus account manager.

By utilizing the easy-to-follow instructions, the skills learned in updating one section can easily be applied to other sections, saving time in the future and ensuring a consistently good-looking prize hub.

"I personally enjoy the planogram layout as it gives a visual overview of each section, which has numerous advantages. The visual overview gives me a good sense of direction when flipping new merchandise, and it gives my crew a clear outline of where products are supposed to go. Additionally, with a clear layout placement, it is easy for my staff to ensure all products are properly tagged with the correct point value."

– Evan Reyes, Spare Time Vernon

26 IBI May 2024

Sample Planogram

NO COST TO CENTERS!

Even more astounding, this new tool doesn't cost operators a dollar! Chief Operating Growth Officer of Redemption Plus, Mike Tipton, explains, "We're committed to our customers' success. That commitment drives us to continually create new ways to help support them and make operating a redemption business as easy as possible. The new Planogram Booster Pack is one way that will help operators keep their space fresh and guests happy."

GETTING STARTED 1. Contact your Redemption Plus account manager to let them know you're interested in the Planogram Booster Pack. They'll send you a Starter Guide and schedule a call to walk you through the process.

2. Every four to six weeks, you'll receive a new Planogram Booster Pack containing a few new product themes, multiple layout options, expert advice on strategic product placement, various display techniques, and top-notch redemption tips.

3. You choose the layouts that best suit your center, set them up using your existing products, and supplement them with new items from the suggested list.

It's that easy!!

By utilizing the Planogram Booster Pack, operators can transform their redemption center into an exciting and dynamic space that keeps guests returning for more. It's a cost-effective, easy-to-implement solution that ensures your arcade stays ahead in guest satisfaction and engagement.

•

To learn more, contact your Redemption Plus Account Manager, or Jennifer Cox at JCox@redemptionplus.com.

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International

BOWL CANADA

STRIKES INNOVATION

Online Tournaments Spark Excitement for Competitive Bowlers

By Mark Miller

F

acing continuing challenges of rebounding post-Covid, Bowl Canada realized something new and fresh was needed to elevate excitement for competitive bowlers.

The always proactive association decided to introduce two online adult team tournaments for the 2023-2024 season.

The first tournament, the Canada Cups Online Shootout, took place during the fall and early winter months, while the second, the National Classified Online Championships, was scheduled for late winter and spring. Both tournaments were structured around league scores during specific periods.

Transition to Online Format

“These events give league bowlers more to shoot for than just socializing each Tuesday night,” said Paul Oliveira, executive director of Bowl Canada. Moving to an online format allowed people to compete on their home Paul Oliveira conditions where they basically bowled against themselves. Oliveira noted, "We've historically organized such tournaments, having previously held face-to-face Canada Cup Championships. However, disruptions caused by the pandemic prompted us to explore alternative formats."

The Canada Cups was open to all 5-pin and 10-pin league competitors who were at least 19 years old as of September 1st and who bowled at any of the 227 Bowl Canada-member centers. Multiple entries were allowed, with each bowler using his/her highest league average from the previous season (minimum of 21 games). Anyone without a previous league average utilized their 15-game average from the current season. Entry fees were $30 per adult 5-pin team (five players), $25 for 10-pin (four players), and $25 for seniors, with 80% allocated to the prize fund and 20% for administration.

Canada Cups online qualifying rounds were conducted from October 16-November 5, with only the first three league scores counting. Leagues that bowled four games a night counted only the first three games. Scores were posted online weekly and compared with scores bowled by other teams entered from across Canada. The top 16 teams plus ties in 5-pin, and the best eight teams and ties in 10-pin each week advanced to the bracket round held November 6-December 10, where they were joined by the wildcard teams (teams with the highest tournament score who had not already qualified) to create full brackets of 64 5-pin and 32 10-pin teams.

The bracket round saw head-to-head elimination matches each week where teams were seeded according to their 30 IBI May 2024

three-game qualifying score. Each week of the elimination bracket round, the field was reduced by half until the winning Canada Cups Fiv epin Win two teams competed in ners the championship final, when the winners were crowned.

Proprietors submitted all scores online. The 2023 Canada Cup Online Shootout had 234 entries, up from 204 face-to-face entries in inners 2022-2023. eniors W Canada

epin S

Cups Fiv

Staff time was all that was needed to operate the Canada Cups with no outof-pocket costs to centers. Like anything new, there were some growing pains. However, Oliveira and his board of directors are determined to continue looking for ways to increase participation. This includes having competitors being able to submit entries directly online rather than through their centers.

“We believe that these online events will grow and become part of the regular calendar for bowling in the future," said Oliveira.

Oliveira reflected on the success, noting an increase in entries with minimal operational costs. Looking ahead, Bowl Canada aims to improve promotion and direct participant entry online, believing online events will become a regular part of the bowling calendar. “We learned that we need to promote it more to the bowlers themselves,” Oliveira said.

“We’re probably going to connect with the leagues directly through emails and direct mail.

The Canada Cups Online Shootout and the National Classified Online Championships have provided league bowlers with a fresh avenue for competition and camaraderie. Kudos to Oliveira and the Bowl Canada team! In the face of ongoing challenges, Bowl Canada has embraced innovation and adaptability to reinvigorate excitement among competitive bowlers.

•

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He’s the author of "Bowling: America's Greatest Indoor Pastime," available at Amazon.com or directly from him at markmywordstexas@gmail.com.

Shorts

BITS & PIECES

COMMUNITY RESILIENCE Paradise, CA, has overcome a lot. The name tends to conjure all that is good. However, the community, which is nestled in the Sierra foothills above Sacramento, has had to overcome the devastating Camp fire in 2018, which took down a good portion of the town. Helping to nurture good things, PARADISE PLAYDIUM is opening. It will offer an arcade, axe throwing, party rooms, laser tag, virtual reality, bumper cars and more. Having something for kids to do is paramount, but adults will enjoy the activities along with a lounge with food and drinks.

WHERE THERE’S A WILL… Washington state’s Anacortes High School girl’s bowling team has seen its challenges. First and foremost, the only bowling center closed in 2020.

With no lanes available, head coach Teresa Syms turned to creative measures to keep the team practicing and improving. Result—the team is sending two of its members to the state tournament. When the team is set to practice, the high school’s cafeteria is transformed from the school’s common area into a circuit of mats, rubber balls and pins. Syms lays two 20-foot rugs down to create a mock 40-foot bowling lane. She created a circuit of weights, rubber balls, and mats, each with a specific function to improve the bowler’s skills. One of the tools is an arm-swing trainer that assists bowling form and another helps with balance and stabilization. Syms shares that the setup is something like the 1988 Jamaican bobsled team depicted in the 1992 film “Cool Runnings.” Adversity can develop good things, such as friendships and improvement in skill and focus. Where there’s a will, there’s a way, and Anacortes’ girls’ bowling team is an outstanding example.

IBI May 2024 31

Cover Story

32 IBI Upgrades That Deliver 2024

Cover Story

UPGRADES THAT DELIVER From Social Media Buzz to Gamified Fun, Elevating Experiences with Trendsetting Upgrades

By Ryan Vasko

T

he thing about progress is it's always progressing.

Our job is to keep up. Technology advances and enters the market at lightning speed, and today's consumers expect the businesses they frequent to be players in that game. With consumers having access to many entertainment options at home and other location-based entertainment facilities, offering an outdated experience risks losing relevance and, subsequently, customers.

Experiences Sell!

Welcome to the experience economy, where memories are the currency of choice. Especially for Millennials, who currently comprise America's largest generation and heads of household. A 2023 survey conducted by Harris and Eventbrite found that 78% of Millennials prefer experiences over products. And for these consumers, if it's worth doing, it's worth posting about – but more on that later.

Whether incorporating cutting-edge technology, revamping attractions, upping your customer service game, or enhancing existing amenities, improving the experience for guests while streamlining operations is a smart business approach.

Let's look at a few innovative products making waves in the bowling entertainment arena because they deliver what guests want — a unique and exhilarating experience. Think of

IBI Upgrades That Deliver 2024 33

Cover Story something like Neoverse, the new vivid, multisensory experience offered by QubicaAMF. It's a fully overhauled environment that uses sights, sounds, and sensations, anchored by a centerwide LED wall and smartly integrated systems for a captivating trip your guests will want to come back for. Or consider what Brunswick has brought to its partners with its immersive Spark bowling system: a mesmerizing, augmented reality approach that brings animations, ball-trail effects, user photos, and fan-loved IP to your lanes. It provides a unique visit with new surprises whenever the guest returns.

But upgrading isn't just about flashy gadgets. Your staff can make or break the experience. A positive interaction can spark a 5-star review, while a negative one might become an online saga. The good news? Training your team has never been easier, thanks to online coaching and programs tailored to the industry. Whether you're looking to grow a positive company culture to retain more staff or educate your employees on insurance, redemption, marketing, and more topics, it's all conveniently available online to you and your staff. It can have a significant impact on guest satisfaction.

Where Should You Start?

Upgrading means different strokes for different folks. The right upgrades are the ones that fit your specific needs and keep you at the forefront of change. They not only pay big dividends, but they can also change people's perspective of your center. As customer interests and wants constantly evolve, progressive operators will benefit from keeping their eyes on trends that will keep guests coming through their doors repeatedly while spending more and more.

Embracing Technology

The most direct way to modernize your business is to invest in technology that elevates you into the sort of current-day enterprise that customers expect to find everywhere, from fast food restaurants to airport check-ins. These can be dramatic, complete overhauls or more targeted, specific approaches that better cater to your available space and budget.

Streamlining ways to make doing business with you easiest is a surefire way to make guests happier while adding more to your bank account. From offering online reservations to ordering and payment options, you'll drive more to the bottom line without additional labor. Today's guests appreciate being in control of their experience; from booking to payment to ordering onsite, the world revolves around self-sufficiency.

Captivating Younger Crowds

But it's not just about tech—it's about creating moments worth sharing. Creating moments worthy of social media posts is a big driver for guest engagement. Even a tiny, forgotten space in your center can be retrofitted into a photo op. Bars, in particular, have learned in recent years that a few pieces of unique, contemporary furniture or a neon sign message to pose with can be a draw solely for social clout. It may not 34 IBI Upgrades That Deliver 2024

seem like much, but if you get enough traction online, you'll be surprised how many people will come in to snap a picture with their friends on a chaise under a neon sign.

Social listening sites have also noted the rise of themed parties in the younger Millennial and Gen Z crowds. Western Goth, Coastal Grandma, Garden Disco, the Masters Golf Tournament—all of these and more have trended recently on X, Instagram, and elsewhere as go-to party themes for these demographics. And for people who don't have the space or ability to throw the event themselves, your center could serve as host.

Gamify Everything!

If you're looking for something a bit more out of the box, the best upgrades might be the ones that bring competitive social play to just about anything you offer. From pinball tournaments to watch parties, turn every moment into a chance to compete and connect. Because in the age of endless options, experiences leave a lasting impression.

Centers around the country are having success with competitive special events surrounding billiards, shuffleboard, trivia, cornhole, pinball, darts, horseshoes, giant Jenga, and more, drawing crowds of varying ages. Whatever you can do to expand your definition of being an entertainment center only adds new dimensions to your identity and creates opportunities to establish new loyal, regular customers.

Eyes Forward

In the world of entertainment, standing still isn't an option.

Keep evolving, keep learning, and keep delighting your guests. From tech upgrades to creative staffing solutions, the only limit is your imagination.

IBI connected with the industry's trailblazers to discover the latest innovations revolutionizing guest experiences and operational efficiency. Dive into the following pages for inspiration and learn how to transform your center into the ultimate entertainment destination in town.

•

Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.

Inclusive Upgrades

Making Sure

EVERYONE

Feels Welcome Is Good Business!

By Daniel Ellman

In the vibrant world of family entertainment, where laughter echoes and memories are made, ensuring everyone can partake in the fun is paramount. Yet, for individuals who rely on wheelchairs or other medical devices for mobility, the simple act of having fun with friends can often be fraught with challenges.

The following article is by Daniel Ellman, a contributor to IBI who shares his experiences navigating life from a wheelchair. Daniel's candid insights make you think about how inclusive your center really is and how you can make it even more welcoming for everyone.

S

ometimes, having fun and hanging out with friends aren't as easy as they sound. In fact, for those who use a wheelchair for mobility, doing those two things can be downright challenging at times.

That became strikingly clear to me when I was growing up.

So many things my friends were doing to have fun weren't accessible to me.

Laser tag? Try wheeling around with the vest on and a laser gun in your hand.

Miniature golf? I would do it, but jumping my chair over brick ledges or up and down steps throughout the course was always challenging.

Go-karts? Not happening.

Ropes courses or ninja warrior courses? No chance.

Even arcades have a limited number of games that someone seated can play.

On a bigger scale, rollercoasters are pretty much off-limits.

You must be a certain height, use your legs, or have no back issues even to be allowed on.

Shooting hoops was fine, and I played wheelchair basketball as a kid (and now coach the sport as an adult). But it's still nearly impossible, let alone fun, to play one-on-one or three-on-three with able-bodied friends.

But there is one activity that changes everything….Bowling!

Yes, bowling. It's one sport where I don't need special equipment. And since it's an individual activity, you can compete one-on-one, whether you use a wheelchair or not.

There's no substitute for that feeling of belonging and inclusion.

I was reminded of that feeling recently when I went bowling with my wife and two of our friends. We all had fun together, supported, and heckled one another – and yes, we were competitive, too. (I may still be angry that I came in last place.)

But in the end, I didn't need to apologize for my chair. Or feel awkward when it was my turn to go. For an hour on the lanes, we were all equals. All I needed was the access to do it – and the center we visited had a bowling area that was fully wheelchair accessible. There were no steps from the main concourse down to the couches. And no step up from the seating area to the lanes themselves.

If that had not been the case, the apologies would've come out. We probably would've been placed on a lane near the end of the bowling area (nearest to a ramp), or I would have had to ask other bowlers to pause their games while I wheeled in front of them to get to my lane each time.

Instead, we could bowl on any lane at any time.

Inclusive design is so simple but so important. And it works not just for wheelchair users. It may benefit a parent with a stroller or somebody who walks but has an injured leg or a disability that doesn't allow them to navigate stairs easily.

You're also opening up your world – and your center – to those people. And they'll pay you back in return because my friends and I will be back bowling soon enough. And that center will reap the rewards of our business — and its inclusivity.

•

Daniel Ellman has spent most of his life in family entertainment centers, following around his father, Howard Ellman, as he redesigned facilities in his role as owner of Dynamic Designs. While he no longer spends hour upon hour inside centers, he keeps his proverbial foot in the door as a freelance writer for IBI. For his day job, Ellman works as a corporate communicator for a health care organization in Michigan.

IBI Upgrades That Deliver 2024 35

UPGRADES THAT DELIVER

Unleash the Power of Summer: Drive Traffic, Boost Revenue, and Supercharge Your Data!

GAME ON! Thriving Arcades Drive Business and Profits Picture this: the sounds of pins crashing, the laughter of happy patrons, and now, the electrifying buzz of a busy arcade space!

Envision your center buzzing with activity this summer; the laughter of happy kids and the thrill of secondary spending.

That's the magic of the Kids Bowl Free program. It's not just about bowling; it's about maximizing summer traffic, boosting revenue, and building invaluable customer data for future growth.

For 17 years, the Kids Bowl Free program has been the secret sauce behind thousands of participating centers' success stories.

A fully automated system drives traffic to your center and gathers essential customer data, paving the way for targeted marketing strategies. Operators choose the timeslots they want to offer, and voilà! The rest is taken care of, including additional cash flow through Family Pass sales.

New in 2024! Introducing the StormXperience, the cherry on top of an already irresistible program. KBF youth bowlers are automatically enrolled in the StormXperience, a revolutionary initiative by Storm Bowling, and Kids Bowl Free at no extra cost to centers or families.

The StormXperience is about nurturing youth leagues and school teams, setting the stage for higher youth participation.

"BBBI's added features make the Kids Bowl Free Program even more valuable each year. Our center's youth participation has skyrocketed, and the new StormXperience is a game-changer."

– Lew Sims, Dynasty Lanes, Willard, OH

"In 2023 alone, KBF registered nearly 3 million children in centers across the U.S. and Canada. Our dedicated KBF team helps centers leverage data year-round with automated promotions, resulting in phenomenal results with less effort and investment."

– Bruce Davis, President of Bowling Business Builders International/KBF

A well-planned arcade attracts new customers and increases dwell time and repeat visits, resulting in significantly higher profits, an expanded customer base, and more ways to entertain guests.

Rely on the Experts Transforming underutilized spaces into thriving profit centers is now a breeze. The seasoned professionals at Player One Amusement Group (P1AG) are here to guide you, ensuring your game space is up and running in no time at all with minimum effort on your part.

Revenue Share = No Out-of-Pocket Expense Our revenue share model is perfect for operators who want to dive into the excitement of today's top games without upfront costs. P1AG will help in the game selection process, guaranteeing the best-performing games for your customer demographic. And the best part? P1AG takes care of all the maintenance of the games, giving you peace of mind.

"P1AG has been a key part of our success. When we were new and small, we partnered with P1AG on a revenue share program that added $600,000 to our first FEC. When we grew and added our second location, we obtained games from P1AG. " – Chris Rhett, Area 254 Xtreme Adventure Park "P1AG works with many bowling centers to upgrade their gaming space", says John Kolliniatis, CEO of P1AG. We have seen firsthand the positive effect an arcade has on a center."

– John Kolliniatis, CEO of P1AG

Total Solution Brochure Scan Here

For more information contact Andy Vasko at andy.vasko@kidsbowlfree.com or call 1.877.841.4590.

36 IBI Upgrades That Deliver 2024

To learn more, visit us at winwithp1ag.com or email us at GetAnswers@winwithp1ag.com.

Convert Website Visitors Into Paying Customers Automating Your Digital Marketing Drives Results

The hospitality industry has been undergoing significant changes in recent years, with customers increasingly seeking unique and health-conscious options. As a savvy bar operator, embracing this shift can attract new patrons and enhance revenue streams.

Including hemp-based products in your bar offerings presents a unique and profitable opportunity worth exploring.

These treats are versatile additions to your 21-and-over menu, appealing to a diverse range of guests. Integrating hemp-based options can create an innovative revenue stream, especially given the growing popularity of CBD and hemp-infused products.

In today's digital age, the potential for generating revenue from your website has never been greater. One of your marketing arsenal's most powerful yet underutilized tools is sitting idle instead of working hard on your behalf.

Is this Progressive? Absolutely, and It's Incredibly Popular!

Consumers are turning to hemp-based products as alternatives to alcohol due to the health benefits associated with hempderived compounds. With the rise of wellness trends and a desire for mindful consumption, hemp-based products offer a viable option for those looking to relax and socialize without the typical drawbacks of alcohol consumption.

Once a website captures valuable data from your visitors, automation will keep consistent messages going out to your potential guests. Capturing data is not enough in today's competitive landscape. Regularly using data is the key to unlocking big profits, but it can be time-consuming.

Who Can You Trust?

The experts at Know Naturals are knowledgeable in this field! You can rely on their team of specialists for guidance on legalities in your state, product details and usage, revenue projections, and other common inquiries.

A Fresh Revenue Stream Just as new tastes in beverages attract attention, offering Know Naturals products is an innovative way to tap into a growing market, distinguish your bar, attract new customers, and foster loyalty among existing patrons, injecting new vitality into your bar business.

"Many bar operators report over a third of sales from hemp-derived THC products. The demand from consumers is strong, but operators have questions. Our team offers free consultations to see if this is a fit for your business."

– Nick Zavakos, Know Naturals

For a complimentary consultation or to learn more, visit www.knownaturals.com or call 843.475.5604 to speak with one of the knowledgeable specialists at Know Naturals.

With the right technology and strategies, your website can drive more bookings, leads, and revenue to your center. While user-friendly navigation and having a site that's mobile-friendly is critical, the real key many operators miss out on is automation.

That's where the bowling marketing and tech experts at Bowling Marketing Solutions come into play. Founder Darin Spindler and his team help busy proprietors grow their businesses with automated marketing, optimized websites, "I’ve never had bad service from and a massive Bowling Marketing Solutions! vault of done-forResponse times are stupid fast!" you marketing – Hannah Landrum, Tangi Lanes campaigns.

"You all are always so responsive and accurate in your assistance! It is VERY much appreciated!"

– Mark Hubbach, Strike & Spare Centers

"Busy operators lean on us to generate revenue that can be overlooked or delayed. Our team provides an extra set of helping hands, ensuring that revenue opportunities don't slip through the cracks and that your data is being optimized."

– Darin Spindler, Founder, Bowling Marketing Solutions

Schedule a Complimentary Demo today at www.BowlingMarketingSolutions.com or call 844.468.4144.

IBI Upgrades That Deliver 2024 37

UPGRADES THAT DELIVER

Revolutionize Your Bar Menu While Unlocking Profitable Trends

UPGRADES THAT DELIVER

Increase Bookings and Guest Satisfaction While Streamlining Operations

Elevating Bowling Entertainment To New Heights

Ditch the pen-and-paper and embrace the digital era.

Convenience is critical in today's consumer landscape.

Online reservations aren’t just an upgrade; they’re a game-changer to streamline operations, enhance guest experiences, and boost your profitability!

Guest Convenience Drives Revenue Guests expect a seamless booking and payment experience, whether it's a birthday party, league registration, a round of laser tag, or other attractions. AlleyTrak, the industry’s leading online reservation system, is highly customizable to fit and grow with your center. From basic openplay bookings to complex multi-activity parties and holiday-based events, guests and staff enjoy its user-friendly design.

In today's bustling world of entertainment choices, guests crave more than just a standard experience—they want an adventure that electrifies the senses and leaves them craving more! How can you deliver the most dynamic out-of-home entertainment to keep guests engaged and returning? Neoverse has the answer.

Proven Results!

• Maximize facility usage • Minimize no-shows • Reliable and predictable revenue streams • Less labor for staff

With features like HyperBump lighting, dynamic graphics, and pin deck illumination, every aspect of the bowling experience is elevated to new heights. Whether it's casual play, competitive events, or special occasions, Neoverse seamlessly blends cuttingedge technologies to deliver an immersive, multi-sensory bowling extravaganza that leaves guests in awe and willing to spend more.

"Once we implemented AlleyTrak, we saw an immediate influx in bookings, and the feedback has been overwhelmingly positive. We've had zero problems with the booking platform from customers, and our staff enjoys its simplicity. The price is very reasonable for what you're getting, and if you take some time and shop around, you'll realize this is one of the best-priced options."

– Jake Saunders - Trailway Brewing Company Inc. "AlleyTrak offers exceptional value to any center. It combines affordability with unparalleled flexibility and customization options, empowering you to enhance your booking capabilities, driving more bookings and sales for your center."

– Chris Behling, Owner & Developer of AlleyTrak

Visit www.alleytrak.com to schedule a demo, start a free trial, or chat with our support team.

You can also contact us at 815.519.9843 or chris@alleytrak.com.

38 IBI Upgrades That Deliver 2024

More than a product, it's a Thrilling EXPERIENCE! Picture this: state-of-the-art LED video walls that transport guests into vivid visuals, pulsating soundscapes, and sheer exhilaration! Neoverse isn't just a product; it's a revolution in bowling entertainment.

"Neoverse is so much more than a typical video wall.

It’s a revolutionary and immersive ecosystem that enhances the bowling experience to create multidimensional entertainment like no other. With everchanging fresh and innovative content, we designed the Neoverse so the experience stays new and engaging for guests in your center visit after visit."

– Chad Estes, Product Manager, Scoring & On-Lane Experience "The interactivity with guest bowling, along with the immersive environment that it creates, has been the overwhelming 'WOW!' that our guests are talking about. I love that I can change the entire ambiance of the center at the click of a button."

– John Losito, owner Sun Valley Lanes & Games

Visit www.qubicaamf.com/neoverse to learn more about how Neoverse can revolutionize your center today.

Revolutionize Your Center With An All-In-One Software Solution!

Ready to take your center to the next level? Meet Sync POS – the ultimate all-inone software solution to streamline your operations and enhance every aspect of your center's attractions.

Offering guests easy ways to spend money isn't just a smart business strategy. It's one that your guests will appreciate.

Simplifying the purchasing process allows guests to focus on having fun rather than navigating complex transactions.

Introducing Intercard's new iQ series of readers and kiosks that set a new standard for user-friendly payment methods, making it easier for your guests to stay and play.

Here's how it works: Once guests buy or refill game credits from the iQ Kiosk, they're issued a custom QR code to play games, earn points, and redeem prizes without needing assistance from a staff member. Using a mobile device or paper receipt with a QR code, gameplay is just one easy scan away.

A Win-Win for Operators and Guests Guests love the convenience, and operators love this revolutionary new system that eliminates card dispensers and cards, thus cutting costs and reducing labor. It's a game-changer in every sense of the word. As the labor challenges continue, relying on technology like the iQ series enables more efficient operation with less staff, all while providing guests with a better experience.

"The trend to cashless payment continues, and amusement operators must make it easy for customers by accepting multiple cashless payment methods.

QR (quick response) codes are now common for cashless payments in major American retailers like Walmart and Target. I expect it also to become a standard in the bowling industry."

– Scott Sherrod, CEO, Intercard

For more information, contact Rob Geiger at rgeiger@intercardinc.com or call 800.732.3770.

Imagine having everything you need to manage your bowling lanes, food and beverage services, online reservations, billiards tables, and more in one easy-to-use system. Many operators find using multiple POS systems for their facility cumbersome. With Sync, there's no need to juggle multiple systems to handle your center's numerous revenue streams. Sync does it all with flair and finesse!

Cashless Efficiency Fully integrated with leading game card systems, Sync POS reduces the number of terminals needed and moves towards a cashless system for added efficiency and guest convenience. Plus, with cloudbased reporting, you'll have access to valuable business insights that make decision-making a breeze and future planning a cinch.

Profitable ROI with Sync POS • Business-building features that drive revenue • Increase lineage • Upsell online and in-center • Convenient for guests spending anywhere in the center

"Sync has a great ROI. Our number one goal is to keep people coming back through our doors, and Sync does a great job helping with that."

– Erin Glorvigen, General Manager of Bowlocity Entertainment Center

"Sync is the industry-leading platform for a reason.

It provides simplicity and ease of use while addressing owners' needs with a consolidated system."

– Scott Meier, Director of Software Solutions, Brunswick

Discover more about Sync POS and Brunswick's complete line of FEC business solutions at brunswickbowling.com/sync.

IBI Upgrades That Deliver 2024 39

UPGRADES THAT DELIVER

Simplify Spending & Boost Guest Satisfaction with Hassle-Free Pay-To-Play Options

UPGRADES THAT DELIVER

Cutting-Edge Technology Revolutionizes Merchandise Management In the fastpaced world of redemption, efficiency and precision are paramount!

Enter Rapid Reorder – an innovation that transforms your merchandise management and becomes your redemption center's new best friend.

Expanded Compatibility Rapid Reorder isn't just a fancy name – it's a promise. For over a decade, Redemption Plus has been compatible with Intercard and Embed, and now, they’re thrilled to integrate with all card reader systems! By upgrading the technology that powers this reordering tool, Redemption Plus now provides additional ways to improve inventory management, saving operators money by mitigating bad inventory data.

Fast and easy ordering – on your terms Rapid Reorder enables faster and more accurate reordering while keeping you in control of your merchandise orders. Simply log in, review your cart, and hit "Purchase." It's that easy! Plus, since you control the ordering process, Redemption Plus only ships what is in your cart.

Valuable Merchandise Insight Rapid Reorder enables you to access more insights and data to improve inventory management. By leveraging real-time analytics and reporting features, you can make accurate, informed decisions that help drive gameplay… and profitability.

"Rapid Reorder has always aimed to free up our customers' time for other priorities. By making the technology compatible with all card reader systems and promptly identifying inventory issues, the inventory management process now operates even more efficiently. It's our goal to provide expert guidance while ensuring customers have control over their redemption inventory with the right merchandise in just the right amount."

– Michael Tipton, Redemption Plus

Call Michael Tipton or Jennifer Cox at 888.564.7687 or visit redemptionplus.com to learn more.

40 IBI Upgrades That Deliver 2024

Guest Convenience Meets Labor Savings Upgrade your operations and enhance guest experiences with the stateof-the-art Sync Service Kiosk. Studies show that 80% of consumers prefer self-service options, allowing them to customize their experience, reload cards, and check balances.

Guest Convenience and Labor Savings – A Dynamic Combination Say goodbye to manual lane assignments and reservations and hello to reduced staff needs, resulting in more efficient and profitable operations.

Sync's cutting-edge technology eliminates the need for staff intervention. Guests can dive straight into the fun without delay with seamless lane issuance. But the benefits don't stop there.

Sales Automation Beyond the Lanes The Sync Service Kiosk expands sales automation beyond the lanes. From attractions to food and beverage services, it brings sales automation to every corner of your facility, optimizing efficiency and profitability.

"Taking orders was very staff-intensive. Now our staff delivers orders and makes people happy instead of just taking orders. Making guests happy is a more customer-centric process now that we have the kiosk."

– Anthony Perrone, CEO of Pin Chasers in Florida

"The Sync Service Kiosk has completely changed how centers view their guest and staff experience. Some centers have reported that the kiosk does the work of two to three staff members during peak times."

– Scott Meier, Director of Software Solutions, Brunswick

Ready to revolutionize your center's operations? Discover more about the Sync Service Kiosk and Brunswick's full range of FEC business solutions at brunswickbowling.com/kiosk.

Stay Ahead of the Merchandise Game Trending Prizes and Top-Notch Support

Why settle for the ordinary when you can offer your bowlers an extraordinary on-lane experience while significantly reducing costs and addressing labor challenges?

Say goodbye to frequent machine breakdowns and high labor costs with EDGE String’s revolutionary string pinspotting system. It delivers a sleek appearance and scoring that rival traditional free-fall machines. EDGE String’s USBC-approved design ensures authentic pinfall behavior and scoring for even the most competitive bowlers.

Ease Of Use Thanks to its innovative design and intuitive Tech Wizard app, staff can quickly master operations. Tech Wizard provides real-time guidance and instructional videos, making operations seamless and requiring minimal servicing.

Impressive Savings!

EDGE String reduces expenses by 80-90% compared to traditional machines. Its low-complexity design cuts replacement part costs by 65-85%, while electricity bills drop a whopping 70-90%.

"Our bowlers appreciate the absence of machine breakdowns, and leagues now finish earlier, creating more open play time and increasing revenue. While some league bowlers initially resisted the change, not a single one left after we switched."

– Nick Jones, Owner of Cedar Bowling Center in Cedar City, Utah "EDGE String utilizes state-of-the-art gearmotors, delivering unmatched mechanical and electrical efficiency.

EDGE String is so efficient that three hours of pinspotting uses less energy than brewing a single pot of coffee!"

– Joel Forbes, Senior Product ManagerCapital Equipment, QubicaAMF

For more information, scan the QR code to download the EDGE String Business Case.

When it comes to managing your redemption center, there's no room for compromise. That's why partnering with the largest provider of licensed redemption merchandise isn't just a smart move – it's one that provides maximum support to you and your staff.

As an industry leader, BMI Merchandise sets the standard for excellence. With years of experience and a passion for your success, the seasoned professionals at BMI scour the market for trending items, guaranteeing that your redemption center has what guests want and will play for.

Crane machines remain supreme!

Crane machines reign supreme in the arcade world, and BMI's crane merchandise kits are no exception. With a sizzling selection of licensed kits, custom assortments, and tailored options for jumbo cranes, their prizes are designed to ignite excitement and drive profits. From surprise licensed kits to candy and mystery toy assortments, each kit is carefully crafted by the BMI team to keep players coming back for more.

"BMI always comes through with the coolest merchandise right when everyone's talking about it on TikTok. It's like they have a secret to staying ahead of the trends that nobody else has figured out! Plus, BMI's there right away whenever we need anything, whether it's sales, IT, or just some extra support.

They're not just vendors; they're part of the team."

– Beth Powers, Director of Operations, Velocity Sports

For more information, contact www.bmimerchandise.com or scan the QR code to see BMI’s wide assortment of crane and merchandiser kits.

IBI Upgrades That Deliver 2024 41

UPGRADES THAT DELIVER

From Breakdowns to Breakthroughs Redefining Bowling Operations with EDGE String

Competitive Strategies

WHAT'S TRENDING IN

ENTERTAINMENT DESIGN

By Brandon Willey

I

n the fast-changing entertainment world, location-based entertainment (LBE) leaders are adopting new design approaches. These strategies focus on improving the guest experience, being eco-friendly, offering interactive features, and providing top-notch amenities. This changes how venues are designed and run and raises the bar for what guests expect at your establishment.

Putting Guests First

One big design idea is called Guest First. The Guest First design philosophy embraces the importance of focusing on the guest experience when developing or redesigning a bowling or family Natasha Whittaker entertainment center. According to Natasha Whittaker from Dynamic Designs, this principle calls for “creating a well-rounded center that is not only aesthetically pleasing but also safe and operationally feasible.” She emphasizes that “owners must be willing to invest in the design phase, recognizing that thoughtful planning and financial commitment at this early stage can significantly enhance the guest experience and the facility's long-term success.”

Designing with the guest in mind also means changing how spaces are set up to match what people want. Caroline “CC” Cannon from Thrillz High Flying Adventure Park suggests opening up layouts, making impressive entrances, and ensuring guests have clear views of the fun happening at the center in order to build excitement.

42 IBI Upgrades That Deliver 2024

Caroline “CC” Cannon

Grand lobby with sight lines

And the look is changing too. Whittaker notes that venues are moving towards brighter, more relaxed atmospheres.

They're ditching the dark industrial feel for softer colors and adding natural elements like plants and wood.

It's also important to consider everyone who might come, from kids to adults. Creating spaces and activities for all ages ensures that families can have fun together. As Cannon explains, “It’s important to create the specific vibe that you want the guest to experience, and that starts before they even enter the center all the way to the marketing the guest receives after their visit.”

Sustainability Matters

The imperative for sustainable design in the development of bowling entertainment centers is growing as the industry pivots toward operational efficiency and environmental consciousness.

Sustainable design is no longer an optional add-on but a core component of modern planning and development. Integrating green technologies, eco-friendly materials, and energy-efficient components marks a significant evolution in how today’s centers are conceived and constructed. Whittaker highlights the use of LED lighting, low-flow toilets, and bathroom enhancements as examples of sustainable practices that can significantly reduce an environmental footprint.

Competitive Strategies LED lighting, for instance, consumes up to 75% less energy than traditional incandescent lighting, while low-flow toilets can save thousands of gallons of water annually, underscoring the potential for significant operational cost savings.

Interactive and Upscale Experiences

“Interactivity is so in right now!” emphasizes Cannon. The integration of technologies such as projection-mapped floor games as well as attractions that have physical interactive elements like a trampoline with a vertical wall that has lighted buttons to tap while jumping exemplifies the shift towards creating dynamic, engaging environments and attractions.

Whittaker goes on to mention that the increased role of food and beverage in elevating guests’ experience cannot be overstated. No longer an afterthought, this culinary shift has been driven by the growth of competitive socializing LBE concepts like Puttshack, Flight Club, and F1 Arcade.

Additionally, introducing outdoor entertainment areas and green spaces adds another dimension to the guest experience and new revenue potential for operators.

Outdoor areas and green spaces offer a break from the indoor excitement and cater to people who enjoy being outside. Taking inspiration from concepts that merge entertainment with natural settings, such as Camp Pickle (but without the pickleball), centers can offer guests a unique blend of activities and relaxation opportunities.

These spaces provide a break from the high-energy indoor environment and cater to a growing preference for experiences that connect with the outdoors and offer a diverse experience.

VIP bowling settee

Unique seating options

Creating Immersive Experiences

Another big trend is designing spaces that tell a story and engage all the senses. This means paying attention to every detail, from the design of the building to the lighting and special effects. The goal is to transport guests to another world, whether it's a historical setting or a fantasy land.

Whittaker emphasizes the importance of paying attention to the smallest details to ensure consistency and depth throughout the facility. This could involve anything from the architectural design of key areas in the center to incorporating specific materials, lighting, projections, and effects that collectively support the atmosphere you want to deliver.

Unique mini attractions

In an industry constantly evolving, entertainment center operators embrace new design strategies to stay ahead.

From prioritizing the guest experience to integrating sustainability and providing interactive, upscale offerings, these changes are reshaping not only the physical spaces but also the expectations of visitors.

Bottom line: By keeping up with the latest tech, catering to different tastes, and paying attention to design, venues can attract more visitors and stay successful for the long haul.

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

IBI Upgrades That Deliver 2024 43

Shorts

EXPANSIONS, OPENINGS & NEW BEGINNINGS CONNECTICUT

MARYLAND

Malls on steroids are becoming commonplace. With the relaxation of COVID rules, shopping malls are getting a facelift. "People crave new and engaging experiences. Providing an assortment of fashion, food, and entertainment in an upbeat environment keeps shoppers happy and coming back," said Nicole Ruotolo, marketing manager for Danbury Fair Mall. Recently, the mall has reopened and is rejuvenated with a ROUND1 BOWLING & ARCADE, a Target, and multiple new eateries.

95-year-old PATTERSON BOWLING CENTER, the oldest operating duckpin alley, has been saved. The lovely relic in Baltimore has been down-sized to a bar and four to eight duckpin lanes instead of the original 12.

The idea is a lounge-y speakeasy atmosphere that captures the old days in Baltimore.

MINNESOTA & MICHIGAN

Three duckpin bowling lanes have been chosen to fill out the entertainment options for TapHouse in Cloquet, MN. It is the ideal choice for a small bar that offers 29 self-pour beer taps, crafted cocktails, pizza, and items from a local restaurant. Duckpin bowling seems to be the pick of the moment for small venues.

In Detroit, MI, CORKTOWN TAPHOUSE also has chosen to add duckpin bowling.

OHIO

Summer 2025 is not too far off for a smashing idea for residents of Columbus. With its business roots in Minnesota and Iowa, SMASH PARK is bringing its outdoor and indoor recreation concept to Ohio. It will boast 30,000+ square feet of indoor space for pickleball courts, a full-service restaurant with craft food and drinks, a 21-and-over axe throwing space, duckpin bowling, and two private karaoke "Sing Suites." Outside, there will be 15,000 square feet of pickleball courts, shuffleboard, bocce ball, and yard games, plus a dog-friendly outdoor patio and rooftop bar. With weekly leagues set up for just about every activity, there is ample fun for everybody.

Patience. It will come sooner than you think!

44 IBI May 2024

NEW MEXICO

In 2018, Las Cruces lost its bowling when Pin Alley closed. However, a pair of developers saw potential in the city's Kmart building vacancy. There is a plan for a 92,000-square-foot family entertainment center.

ELITE FAMILY ENTERTAINMENT CENTER will open this summer, paving the way for 30 bowling lanes with six lanes devoted to children. In addition, there will be indoor pickleball courts, a laser tag arena, 5D cinemas, bumper cars, virtual reality theme parks, and sports simulators. It promises to be the biggest center of its kind in the region. The design will also include a sports bar and restaurant.

WYOMING

THE DERBY CLUB GAMING PARLOUR in Cheyenne has added an FEC package.

The new attractions include laser tag, escape rooms, bowling, pool, and more. The games offered are a motorcycle racing game and shooter games, while the laser tag options include an eight-player arena and a Westernthemed adventure that accommodates 16 players. Bowling will feature 18 traditional, eight duckpin, and four mini lanes. There will also be three escape rooms and a virtual sports room with 20 different sports, including soccer, football, and basketball—lots of fun from which to choose.

SPARK! YOU GOTTA SEE THIS.

Spark is bowling’s hottest attraction: totally addictive, multisensory, interactive, one-of-a-kind, next-level bowling. See for yourself: Scan the QR code or visit brunswickbowling.com/spark to immerse yourself in Spark, another game-changing innovation from Brunswick.

©2022 Brunswick Bowling Products, LLC. Form #0122-01

Shorts

LEHIGH LANES BOASTS A FIRST

A

fter 60 years of bowling fun, Lehigh Lanes, in Lehigh Acres, FL, is ready for a refresh.

Owners since 2019, Dennis Bush and Chris Keane are stepping up and installing on all 12 lanes the latest string pinsetter technology—USBC-approved QubicaAMF EDGE Pinspotters. New carpeting and furnishings will give the center a completely new look. The highlight and introduction of the renovation puts the center ready to host a PBA50 (seniors) regional event, making Lehigh the first center to host a PBA event on all string pinsetters.

“Our commitment to our bowlers and the residents of the area has never been stronger,” Bush said. “We want Lehigh Lanes to be the place for competitive as well as fun entertainment for decades to come.”

While string pinsetters are new and controversial, the technology is proving itself reliable. Keane admits there will be resistance from some bowlers, but he feels confident most will become believers of the new technology once they’ve bowled on the lanes. “These machines are so advanced that it’s virtually impossible to know there are strings attached to the pins.”

For any of you snowbirds still visiting Florida this spring, you may want to head over to Lehigh Lanes to watch the event taking place Thursday, May 16-May 18, 2024.

IN MEMORIAM A former QubicaAMF Bowling World Cup legend, Sven-Erik Skoglund, passed away on March 9, 2024, at the age of 86. His bowling career spanned four decades. By the time he retired, he was the regional director of AMF’s business throughout the entire Nordic Region.

Skoglund played a key role in the staging of the AMF Bowling World Cup, managing the competitive side of the tournament: bowlers, officials, international bowling media, and proprietors who attended the annual worldwide event. Between 1971 and 1989, Skoglund was involved in more than a dozen World Cup tournaments, in more than a dozen countries.

46 IBI May 2024

Chris Keene and Dennis Bush

EDGE String The #1 chosen string machine by proprietors.

We love our EDGE String machines. Everything works smoothly and my lanes are always up and running, helping me maximize my business. And I am no longer having to move bowlers around because of machine breakdowns. After making the switch to EDGE String the response from our league bowlers has been very positive overall, and we have retained all of our leagues.

Reggie Clem Owner, Pin-A-Rama Antwerp, Ohio

$ 35%

4

8

REVENUE LEAGUE PLAY

LEAGUES

LANES EDGE STRING

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.winwithp1ag.com GetAnswers@WinWithP1AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

US DESIGN LAB

Gary Smith

231.343.5317

www.usdesignlab.com gary@usdesignlab.com

US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.thewoweffect.com sales@thewoweffect.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

48 IBI May 2024

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

www.newcenterconsulting.com ghartsho@yahoo.com

248.375.2751

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com Info@steltronicscoring.com

800.942.5939

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

www.brunswickbowling.com Info@brunswickbowling.com

231.343.2043

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

844.923.2695

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

859.285.7111

www.turfwayentertainment.com dwallace@turfwayentertainment.com

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

IBI May 2024 49

PREFERRED VENDOR LIST Food/Beverage KNOW NATURALS

Nick Zavakos

shop.knownaturals.com nick@knownaturals.com

843.475.5604

At Know Naturals, we are pioneering the future of bar culture with our premium hemp-derived consumables.

Call us today to elevate your bar's offerings and unlock new revenue opportunities.

SCHWAN’S FOOD SERVICE, INC.

Customer Service

888.554.7421

www.schwansfoodservice.com

As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.

SLRRRP SHOTS

Trent Killian

www.slrrrp.com tkillian@slrrrp.com

877.988.8673 ext. 5

The world’s most award-winning gelatin shots. SLRRRP’s pre-made gelatin shots are made with premium alcohol and plant based ingredients. With a variety of exceptional flavors and colors, there’s no better way for guests to celebrate at your center!

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza

310.693.5165

www.decibel-studios.com guy@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

50 IBI May 2024

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

PARTYWIRKS Sales Department 877.345.4012

www.partywirks.com sales@partywirks.com

Partywirks is more than an online booking software company for parties, events, lane reservations and leagues for your bowling entertainment center. Our easy-to-use, easy-to-manage multi-function system encourages upselling, helps generate future interest, and also allows your visitors to inquire, invite, share, learn, sign waivers, and shop online.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI May 2024 51

PREFERRED VENDOR LIST Redemption Supplies A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

FUN EXPRESS Sales Department 800.228.8884

www.funexpress.com Orders@funexpress.com

Fun Express is a leading B2B supplier of toys, novelties, giftware and premiums. We feature more than 40,000 items in our product line that range from traditional favorites to the trendy picks of today. We are pleased to offer the best value and product variety in the industry.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot Redemption is your best source for redemption prizes and retail merchandise. Sureshot is the complete package with excellent product selection covering all key categories, excellent customer service, very competitive pricing, and superior quality merchandise. Our newly enhanced website makes ordering easy with capabilities to access your invoices, tracking information and EPLs for each order online. For more information, call or email us now and join the Sureshot Family!

REDEMPTION PLUS

Mike Tipton

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Products that perform. Services that simplify.

Training TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

52 IBI May 2024

Classifieds

INTRODUCING

know

KNOW NATURALS Revolutionize your bar scene and create a brand new revenue stream with Know Naturals hemp-infused beverages and gummies!

A safe and reliable way to meet the rising demand for nonalcoholic products. Call us today to see if your business is eleigble for this unique and lucrative opportunity.

843-475-5604 www.knownaturals.com

Selling Bowling Centers Nationwide

CONNECTING BUYERS AND SELLERS SINCE 1979 Newest Centers SOLD!

Congratulations to New Owners: Lancer Lanes Cedar Rapids IA - The Winfrey Family Plaza Lanes Highland IN - Triple Shift Entertainment

www.BowlingIndustry.com

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IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI May 2024 53

Classifieds CENTER FOR SALE 32,000 foot 32 lane center located in the heart of beautiful Western North Carolina, the land of 4 seasons. Asking $2.6 million. Price negotiable. For info call 828-692-5039. My hours are Monday and Friday 3-10pm, Tuesday 10am - 6pm, Wednesday, Thursday, and Sunday 12pm - 10pm and Saturday 12pm - 11pm You can call during these hours. 828-692-5039

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800)255-6436 or jayhawkbowling.com.

EXCHANGE YOUR DEFECTIVE CHASSIS To owners of AMF 82-30 machines with 6525 or 5850 chassis: exchange your defective chassis for a reworked one that comes with a one-year guarantee. The price ranges from $330 to $400, depending on the core you return. Call us if you have any questions 330-718-4622

EXPERIENCED MECHANIC NEEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters Salary and benefits determined by experience. E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783

MECHANIC WANTED GREAT OPPORTUNITY

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

54 IBI May 2024

Experienced Bowling mechanic wanted. Bowling center in northwest NJ offering Highly Competitive pay & benefits. Run your own shop. Replacing Retiring mechanic, willing to make smooth transition for our 26 lane center & full service restaurant. Only 3rd mechanic since 1959 for our very stable, family business. Email resume to rob.plenge@comcast.net or Call Rob 908-763-1192

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800)255-6436 or jayhawkbowling.com

Our Business is Building Bowlers

& DELIVERING THEM TO YOUR CENTER

Have your best spring and summer ever!

Join the Kids Bowl Free program www.kidsbowlfree.com/centers