2025 April issue

April 2025 // Vol. 35

DEFYING THE TREND UBA Bowlers Drive Revenue & Fresh Crowds

THE LEAGUE REVIVAL

How A Young Proprietor Reignited Competitive League Play

TAPPING INTO PASSIONATE PLAYERS Rebuilding Leagues, One Bowler at a Time

THE NEW AGE IS NOW AT BMI We’re going all-in on leading the redemption industry’s next wave of modernization with our new AMRS PRO platform.

SCHEDULE A FREE DEMO TODAY! www.bmimerchandise.com

CONTACT OUR EXPERTS

RELIABLE AND ACCURATE LIKE A SWISS WATCH

(800) 942-5939 www.SteltronicScoring.com in f o @stel tro n icsco rin g. c om

Contents

April 2025 | Vol 35.4

Publisher’s Column

6

TAPPING INTO COMPETITIVE BOWLING’S BIG WINS

BY STEPHANIE DAVIS

10

Feature

THE LEAGUE REVIVAL

BY MARK MILLER

14

Concessions

FROZEN FUN, HOT PROFITS

BY GOLD MEDAL

16

Sales

TALK YOUR WAY TO NEW BUSINESS

BY PAUL LANE

20

Cover

14

DEFYING THE TREND

BY RYAN VASKO

22

Competitive Strategies THE BUSINESS OF BELONGING

BY BRANDON WILLEY

26

26

Proprietor’s Desk

TAPPING INTO PASSIONATE PLAYERS

BY STEVE CIESLEWICZ

26

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

MARKETING MANAGER & SALES Natalie Davis-Fernandez

natalie@bowlingindustry.com

NEW BUSINESS DEVELOPMENT Mike Fernandez

mike@bowlingindustry.com

CONTRIBUTORS Steve Cieslewicz Stephanie Davis Patty Heath Mark Miller Paul Lane Ryan Vasko Brandon Willey

EDITORIAL Jackie Fisher

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com 4 IBI April 2025

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

The Future of Entertainment!

One of the things that really intrigued me is that this is the next level of entertainment in bowling.

With Neoverse, you just walk in and it’s ‘WOW!’ It’s so undeniably cool! It’s so undeniably great looking that every guest is going to see it and going to notice it…this is the next step of entertaining our guests.

John Kilpatrick, Owner Holiday Lanes JOHNSON CITY, TN Hear John’s Story:

Publisher’s Column

FOR THE

LOVE OF THE GAME Tapping into Competitive Bowling's Big Wins

T

his month, we're diving into the heart of competitive bowling—where passion meets profit, and operators who embrace league and tournament play are reaping the rewards. While many guests visit your center for a casual day out, birthday party, or a mix of entertainment options, there's a dedicated core of bowlers here for one thing and one thing only: to bowl, bowl, bowl. Leagues, tournaments, and the tight-knit community that comes with them are still the soul of the sport.

Our cover story spotlights the Underground Bowling Association (UBA), a group redefining competitive bowling with an electrifying mix of high-energy events, team rivalries, and a unique franchise model that drives serious revenue for centers. With over over 230 active franchisees and 400+ events a year, the UBA is proving that embracing bold, outside-thebox formats can attract new crowds, boost food and beverage sales, and inject fresh excitement into the sport.

Another not-to-miss story spotlights an operator who proves that prioritizing league play isn't just a nostalgic nod to the past—it's a winning strategy for the future. Meet Douglas Simon, the young proprietor who took over Thunder Bowl in Fort Wayne, IN, at just 31 years old. Since taking over, he's grown league participation from 300 to 1,000 bowlers, revitalized Friday night leagues from just five teams to a thriving 32, and positioned his center as a sought-after destination for major tournaments.

In this month's From the Proprietor's Desk column, Steve Cieslewicz shares a compelling human-interest story with a big business takeaway. One of his league bowlers took his

6 IBI April 2025

By Stephanie Davis

love for the sport to a whole new level, proving that true passion doesn't just fuel the game—it fuels business growth.

The lesson? When you tap into that enthusiasm, these players become more than just regulars; they become your center's most powerful ambassadors.

But growing your business isn't just about what happens on the lanes—it's also about how you communicate beyond them. Public speaking is one of the most overlooked tools for success, yet it can be a powerful catalyst for growth. Whether you're pitching your center to local organizations, hyping up a league banquet, or simply making better PA announcements, your voice has the power to bring people through your doors. Paul Lane breaks it down, reminding us that excellent public speaking isn't about giving a perfect TED Talk—it's about making real, genuine connections.

Remember to check out our exclusive online content at www.bowlingindustry.com. This month's online-only content focuses on marketing and driving business through your doors. Check out Three Ways to Grow Your Business by Bruce Davis, Expand Your Reach by Carey Tosello, and Socializing Your Way to Profits by Andy Vasko.

•

– Stephanie Davis, Publisher & Editor

stephanie@bowlingindustry.com

PS: If you haven't flipped through the 2025 What's Hot & Trending Product and Resource Guide, now's the time. Scan here to see how innovative products are making an impact at the center level.

GS NXT ™ PINSETTERS SETTING NEW STANDARDS FOR RELIABILITY AND PROFITABILITY The GS NXT™ Free-Fall Pinsetter sets new standards for reliability and profitability, with industry-leading frames-per-stop (FPS) performance and on-demand pinsetting to enhance the bowler experience. Designed for efficiency, it’s easy to maintain with integrated self-diagnostics, real-time alerts via the Pronto app, and a user-friendly 360 Controller.

Seamlessly integrating with Sync® and the Brunswick Cloud, it adapts to your business’s needs while reducing costs. With 29% greater energy efficiency, simplified maintenance, and proven durability, the GS NXT ensures smooth operation and lasting peace of mind for centers ready to lead. · V I S I T BRU N SWICK B OWLING. COM / NXT ·

LEARN MORE

SETTING NEW STANDARDS IN PINSETTING ©2025 Brunswick Bowling Products, LLC. Form #0125-09CE

Online Only – The Marketing Edition

www.bowlingindustry.com READ THESE TOP STORIES EXCLUSIVELY ONLINE When business slows down, clever marketing can make all the difference. That's why we're revisiting some of our most popular online articles this month—so you can refresh your strategies and find new ways to attract customers. These insights have helped many operators boost revenue, fill leagues, and fine-tune their advertising efforts. Whether you missed them the first time or need a reminder, these proven tactics can help you drive business where you need it.

Three Ways to Grow Your Business

BY BRUCE DAVIS

With business growth relying on innovative marketing strategies, understanding the three key ways to expand your customer base is more important than ever. Attracting new customers, increasing visits from existing ones, and maximizing revenue per visit is the foundation of long-term success. Without a plan to balance these three areas, growth efforts can stall. Bruce Davis explains how operators can streamline their marketing efforts to turn strategy into success!

Expand Your Reach and Target Precise Audiences

BY CAREY TOSELLO

Social media ads have helped bowling centers attract customers for years, but what if you could reach an even bigger audience? Facebook and Instagram ads only cover about two-thirds of adults—but Google Ads can expand your reach to 90% of the population.

Carey Tosello explains how, with advanced targeting options, Google Ads lets you reach the right people at the right time, whether college students, parents, or past visitors to your website. Plus, how Google Ads has powerful retargeting tools to keep your business top of mind, increasing the chances of a visit.

Socializing Your Way to Profits

BY ANDY VASKO

Filling leagues doesn't have to be complicated or expensive. One center discovered a surprising secret—an enthusiastic league bowler who effortlessly recruited dozens of new teams just by sharing her love for the game. Without any sales experience, she turned open-play customers into league regulars simply by starting conversations and making it easy to join. Andy Vasko reveals how this strategy worked, why it's so effective, and how you can implement it.

8 IBI April 2025

Made In The USA

Switch To Reliability Switch To No Fees For Updates Switch To 24/7 Live Customer Service

Endorsed by BPAA as the best card system for its members

+1 314-275-8066 • sales@intercardinc.com • intercardinc.com

Feature

Doug Simon and fam ily

THE LEAGUE

REVIVAL How A Young Proprietor Reignited Competitive League Play

I

By Mark Miller

n an era when many bowling center owners are diversifying with arcades, laser tag, and other entertainment attractions, Douglas Simon remains laser-focused on the competitive side of the sport. The 40-year-old proprietor of Thunder Bowl in Fort Wayne, IN, believes leagues and tournaments are the backbone of a thriving center.

That mindset has served him well. Since taking over in 2015 at just 31 years old, Simon has grown league participation from 300 to 1,000 bowlers, revitalized once-dwindling league nights, and turned Thunder Bowl into a popular destination for state and collegiate tournaments.

FROM BOWLER TO BUSINESS OWNER

Simon's journey in bowling started through his high school team.

He wasn't a standout player when he joined the Bishop Luers High School squad, averaging 99. But by the time he graduated, he had worked up to a 200 average, proving that dedication pays off. "I started the first year our high school had a team, and I fell in love with the sport," Simon recalled. "At first, there were 50 kids, so I didn't get much lane time, but I stuck with it, and that decision changed my life."

Unlike many proprietors who grew up in the family business, Simon took a different route—one that led him to study the business of bowling from the ground up. At Vincennes University, he earned a degree in bowling management, immersing himself in everything from lane patterns to machine maintenance. The program did not just teach theory; it put students to work. Simon spent time in the pro 10 IBI April 2025

shop, learned the intricacies of AMF and Brunswick machines, and gained hands-on experience in every operational facet of a center.

By his second year at Vincennes, he was fully embedded in the day-to-day workings of a bowling center, running the front counter and even tending the bar. "That experience was priceless," Simon recalled. "It gave me a true, behind-the-scenes look at what it takes to keep a center running smoothly."

Determined to deepen his business acumen, he pursued a business management degree at Purdue Fort Wayne while working parttime at a local center. His dedication paid off. In 2007, fresh out of college, he landed a role as league coordinator at Thunder Bowl under then-owner Mark Johnston, setting the stage for a career that would soon take off.

A RAPID RISE TO OWNERSHIP

Over the next several years, Simon and Johnston worked hard to grow the center's leagues and tournaments. When another center closed in 2010, Thunder Bowl benefitted by attracting a few hundred bowlers, which helped keep Friday leagues alive. A key to this league's success has been the prize fund and the ability to attract high-quality bowlers due to the money available. "We went from 300 league bowlers to 1,000 in just four or five years," Simon said. "We gained momentum by adding leagues and creating an atmosphere where bowlers wanted to be."

By 2013, Simon was promoted to general manager, and two years later, at just 31, he was given the chance to buy the center. It was

Feature an opportunity he did not expect so soon."I was 23 when Mark hired me, and by 31, I owned the place," Simon said. "It came quickly, but I knew I was ready. I had worked every Thursday, Friday, and Saturday for years, and I understood what it took to run a successful center."

GROWING LEAGUES AND REVITALIZING THE BOWLING COMMUNITY

Simon is an active bowler in his leagues, playing alongside his customers every Tuesday and Friday night. The Friday night league is the only one at Thunder Bowl that runs $2 brackets, which has helped attract more competitive bowlers. Additionally, the league runs high game, eliminator, and blind draw doubles, creating an exciting atmosphere. "I love giving my bowlers the atmosphere, fun, and freedom to bowl because that's why I'm here," he said. "They don't have to go to the front counter to talk to the owner. I'm right there on the lanes with them."

toward hybrid models with arcades and family entertainment, Simon has focused entirely on the competitive side of the sport.

His strategy is paying off. The center continues to host soldout leagues, attract top tournaments, and foster a strong bowling community.

•

His Friday night league, which had dwindled to just five teams a decade ago, now boasts 32 full teams of five players. "It's only 20 bucks a night, but we make sure bowlers get their money's worth. Some centers charge $25 or even $30, and we offer a fair payout, ensuring even the last-place team gets $150-$200 back. If a team wins both halves and the championship, they split $2,500. We believe in making the prize fund beneficial for the bowlers."

The Fort Wayne community Facebook page has played a big role in spreading awareness about Thunder Bowl's leagues and tournaments. Simon's active presence in the community, combined with his reputation as a league coordinator and general manager before becoming owner, has strengthened that word-of-mouth impact. "We don't treat bowlers like numbers. If I can shake their hand and have a conversation with them, I will," Simon said. "It builds trust. People want to bowl where they feel valued."

HOSTING MAJOR TOURNAMENTS AND COLLEGIATE EVENTS Under Simon's leadership, Thunder Bowl has also become a key player in hosting high-profile tournaments. While Simon has not started any tournaments himself, outside organizations such as the USBC, local colleges, and high school teams have chosen Thunder Bowl because of what it offers. The Sit-N-Bull tournament, for example, has been running for 37 years but settled at Thunder Bowl in 2020 due to its reputation. That event now takes up all 40 lanes.

"These tournaments keep us busy and bring in new bowlers," Simon said. "The youth and collegiate events are especially important because they introduce the next generation to our center. We want them to feel at home here."

A LEADERSHIP STYLE THAT BUILDS LOYALTY

Simon's hands-on leadership extends beyond bowlers to his staff.

"I think we have the best atmosphere in town—when people walk in, it feels like family. I'm on the microphone at the start of leagues, making sure I'm communicating with everyone. The way I run the center isn't strictly businesslike; it's personal. How many other 40-lane centers have an owner at the front desk, greeting bowlers by name, talking about their families, and being available without a middleman?"

Simon recognizes that the bowling industry is changing, with more centers adding non-bowling attractions to their revenue streams.

But he remains steadfast in his belief that leagues and competitive play will keep Thunder Bowl thriving. Unlike many centers shifting 12 IBI April 2025

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He’s the author of "Bowling: America's Greatest Indoor Pastime," available at Amazon.com or directly from him at markmywordstexas@gmail.com.

EDGE String

the Official String Machine of the PBA EDGE String is the only string machine that has been approved by both the PBA and USBC. After thorough evaluation, the PBA found EDGE String suitable for professional-level competition and use in PBA Tour events.

AMAZING EXPERIENCE

Scan to learn more about EDGE String

SIMPLE OPERATION

EXCEPTIONAL PERFORMANCE

Concessions

FROZEN FUN,

HOT PROFITS

Shaved Ice Can Bring Big Profits to Your Snack Bar

W

hen it's time to cool down and refresh, guests crave something bold, flavorful, and fun. Enter shaved ice—the ultimate icy treat, taking snack bars by storm. This vibrant, melt-in-your-mouth delight isn't just a popular treat—it's a high-margin, low-cost game addition that can boost sales and make your guests smile.

WHAT MAKES SHAVED ICE SO SPECIAL?

Think you know shaved ice? Think again. Unlike traditional snow cones made with crushed ice (which can be coarse and crunchy), shaved ice is fluffy, light, and ultra-absorbent—meaning every spoonful bursts with flavor. It's a sensory experience that keeps guests coming back. One bite, and they're hooked!

Shaved ice also checks all the boxes for entertainment centers: 1. Appeals to all ages – kids, teens, and adult love it 2. High-margin item – low costs, high perceived value 3. Quick and easy to serve – no long prep times or complex recipes

FLAVOR FRENZY: A WORLD OF POSSIBILITIES

The endless variety of flavors may be the most significant appeal of shaved ice. The most popular are cherry and blue raspberry. Fruity flavors are also well received, such as mango, banana, and piña colada. Kids love sour apple or cotton candy. Or try tiger's blood, a mix of strawberry, watermelon, and coconut.

You can even create your specialty flavors like: 1. Cosmic Bowl Blast: a mix of blue raspberry, grape, and sour apple 2. Strike Zone Citrus: a tangy blend of lemon-lime and orange 3. Birthday Party Surprise: cotton candy with a drizzle of condensed milk for extra sweetness

WHY SHAVED ICE IS AN OPERATOR'S FAVORITE

Shaved ice is the cool choice that delivers hot profits! Costs are typically well under $1 to produce. Yet, it can retail for $4-$6 or more if premium flavors and toppings are added. With minimal investment and large profit potential, shaved ice can be an easy win for your concession menu. With low costs and high margins, profit margins can range as high as 93%* 14 IBI April 2025

As a year-round crowd-pleaser, it sells well no matter the season. It's fast and easy preparation, especially with the right equipment like Gold Medal's BluBear ice shaver, ensuring quick service without slowing down concession lines. The ability to customize flavors and mix-ins makes it an interactive and engaging treat that keeps guests coming back for more.

BOOST SALES WITH SMART UPSELLING

Want to maximize revenue?

These winning strategies can elevate your shaved ice game: 1. Offer Deluxe Options.

Create premium versions by adding toppings like condensed milk, whipped cream, ice cream, or candy pieces.

2. Create Combos. Pair shaved ice with concessions like pizza or nachos for a value meal.

3. Sell in Souvenir Cups. Souvenir cups enhance the guest experience and encourage repeat purchases with refill discounts.

4. Themed Promotions. Feature limited-time flavors tied to holidays, sports teams, or local events.

5. Leverage Parties and Events. Offer shaved ice as an add-on for birthday parties and group events.

6. Loyalty Wins. Have a punch card system where customers get a free shaved ice after a set number of purchases.

Shaved ice adds excitement, color, and flavor to your snack bar, all while delivering incredible profit margins. With minimal investment and maximum guest appeal, this icy delight could be your next big concession winner. So, why wait? Serve up something cool, and watch the profits roll in!

•

Gold Medal Products offers a variety of easy and affordable solutions to help maximize your concession's potential. Whether you're looking to streamline operations or add unique, highmargin snacks to your menu, their solutions make it easy to enhance your guest experience and boost your bottom line. *Costs and profit projections are estimates and for informational purposes only. These projections are not a guaranteed return on your investment. Cost excludes freight, shipping, or other miscellaneous costs or supplies.

PLUSH

City!

vv

Redemption Plus carries an amazing assortment of cuddly, huggable plush that are perfect for your redemption, crane, and merchandiser offerings! With favorites like Chibi Minecraft characters and massive 52-inch specialty animals, we’ve got all your guests covered with the plush pals they’ll love!

Reach out to your account manager for help ordering the perfect item mix for your guests!

www.redemptionplus.com 1.888.564.7587

Sales

TALK YOUR WAY TO NEW

BUSINESS OPPORTUNITIES

By Paul Lane

P

ublic speaking is not just for politicians and keynote speakers—it's a powerful tool for growing your business. Whether pitching to a local organization, energizing a league banquet, or hosting a learn-to-bowl class, mastering the art of public speaking can unlock new opportunities. Even something as simple as a staff member making announcements over the PA system can add personality and enhance your center's atmosphere.

If public speaking makes you nervous, you are not alone; 75% of Americans fear it, ranking it higher than death, spiders, or heights! But here's the good news: over 90% of successful public speakers once felt the same way.

The difference? They practiced, refined their skills, and embraced the stage as a tool for growth.

Public speaking is one of the most effective—yet often overlooked—marketing tools for connecting with your community and driving new business. Conquering the fear of speaking in front of an audience and following a few key strategies can transform how you engage with potential customers.

Suppose you are ready to harness the power of public speaking. In that case, organizations like Toastmasters offer invaluable training and platforms like YouTube, while podcasts provide endless tips to improve your confidence and technique.

16 IBI April 2025

GETTING STARTED: RESOURCES & OPPORTUNITIES

CONTACT BETSON SALES: (800) 524-2343 | SALES@BETSON.COM | WWW.BETSON.COM

Sales Local groups such as Kiwanis, Rotary, and Chambers of Commerce frequently seek guest speakers for 30-minute presentations. This is a fantastic opportunity to introduce your center to new audiences who may not know about all your events, attractions, and experiences. Regular speaking engagements can help you build connections, promote special events, and generate bookings for corporate parties, holiday celebrations, and more.

Before stepping up to the podium, take time to understand your audience. Ask the event organizer about the group's interests so you can tailor your message accordingly. Your talk should feel like a conversation, not a script. Audiences connect with authentic stories, so instead of memorizing a speech word-for-word, focus on sharing key highlights: 1. The history of your center and how it has grown.

2. Your team's role in creating an unforgettable guest experience.

3. What attractions and amenities make your center unique.

4. Recent updates or upgrades—many people may not have visited in years.

Please don't be shy about adding your personality to the presentation; it will make things more interesting for the audience and help you feel at ease. Jot down key points on cue cards and practice speaking naturally. Memorize the first few sentences to start strong and let your passion for your business shine through. Your energy should inspire excitement, not be overshadowed by nerves.

BUILD A REUSABLE PRESENTATION

Most professional speakers refine and repeat the same core presentation, adjusting only the details to fit their audience.

You can do the same by structuring your talk around essential elements like: 1. A compelling introduction about your center.

6. Talk about your food and beverage options or special packages. Everyone loves to eat!

7. Use engaging visuals. Videos and photos can make your message even more memorable.

Once you have the flow of your presentation down, read it aloud to catch any awkward phrasing or tricky words that could trip you up. Aim for a natural, conversational tone; think of it as chatting with a few engaged friends rather than delivering a rigid speech.

For valuable feedback, rehearse with a co-worker or friend who can offer honest insights. Record yourself on your phone or computer to take it a step further. Watching the playback will reveal what's working well and where you can improve. It's also a great way to keep track of your timing and ensure you stay within your allotted slot. The more you practice, the more confident and polished you'll feel—so when it's time to take the stage, you're ready to own it!

LEAVE A LASTING IMPRESSION

Always wrap up your talk with a call to action: 1. Invite attendees to visit your center and offer a guided tour.

2. Encourage questions to keep the conversation going.

3. Thank your host for the opportunity to speak.

4. Hand out flyers, free game coupons, and information on leagues, parties, or learn-to-bowl programs.

If your presentation is recorded, share a short clip or a photo of you speaking on social media, tagging the organization that hosted you. This will not only boost your credibility but may also lead to more invitations to speak.

There's never been a better time to sharpen your public speaking skills and strengthen your connections within the community.

With preparation, practice, and some courage, you will boost your confidence and see the direct impact on your business.

Ready to take the mic? The stage is yours!

•

2. A quick overview of how bowling centers have evolved, especially if you offer enhancements at your facility.

3. Use fun facts to grab attention, such as, "Did you know that bowling is the #1 recreational activity in the U.S.?"

4. Health benefits. Mention how bowling burns calories and promotes movement.

5. Event offerings. Highlight spaces for birthday parties, corporate team-building, and holiday parties. Don't forget to highlight your fundraising opportunities— many organizations, schools, and community groups are always looking for creative ways to raise money, making them prime candidates for your events. Let them know how your center can help them achieve their goals while having a great time!

18 IBI April 2025

Paul Lane has had an extensive background in marketing since 1960, especially in the international arena, in a career that spans more than 50 countries.

This includes a 30-year tenure with AMF Bowling Inc. (1960-1990). Since 1990 he has worked as an independent contractor assisting more than a dozen major domestic and international companies in the bowling industry in a variety of marketing assignments.

Adaptive String Length Technology

Patented

Here’s to maximizing performance automatically!

EDGE String is THE only string machine made to effortlessly operate utilizing two different string lengths—a longer USBC-Approved length for certified competition and a shorter length optimized for casual play. Patented Adaptive String Length Technology, powered by Conqueror X, automatically moves between string lengths based on the type of play.

To learn more visit:

Why is this important? Host certified competition in USBC-Approved mode for authentic pin action and scoring in-line with free-fall. Or, automatically shorten the strings for an amazing recreational bowling experience. Now you can do both while simultaneously maximizing your frames-per-stop performance.

Cover Story

DEFYING THE TREND UBA Bowlers Drive Revenue & Fresh Crowds

By Ryan Vasko

T

he noise from their fans starts to build even before the last bowler from the Str8 Bizness Cartel (SBC) steps onto the lane.

They battled fellow Battle Bowl final team Train Wreck all day, playfully chirping at each other (bowlers and supporters alike) throughout a close season finale. But boosted by a score of 300 inside of a 746 series from eventual MVP Dakwan Tyler, SBC proved to be too much.

After a final spare pickup that was a formality by that point, the crowd erupts, a dozen-plus members of SBC crowd onto the lane to celebrate, and the 15th annual Battle Bowl wraps up with a new squad taking home the 2024 Wilder Cup and just another year changing the game and growing the sport for the Underground Bowling Association (UBA).

The UBA isn't your typical bowling organization—it's a high-energy, competition-driven entertainment platform that transforms traditional bowling into an electrifying experience. Think fierce rivalries, team personas, and show-stopping events that draw in serious bowlers and passionate spectators. "The UBA is not a league because that's a particular mentality," said president and owner Philip Chance.

"We're an association, a bowling entertainment platform. Our lingo is different; our dress is different. We're all about that high energy, that camaraderie, and creating a highway for bowlers into something completely new."

More WWE than PBA, the Underground Bowling Association is a group all its own—and it is winning because of it. It embraces the edgy and fun, encouraging trash talk and building different challenges into the rules' structure. The result isn't just a fresh and original take on bowling—it's a

Tate Philip Chance and Tynell

20 IBI April 2025

competitive environment that mirrors the energy, camaraderie, and culture of the players who form its teams.

By sheer numbers, bowler participation, and community support, the UBA is an impressive success story. Doubly so in an environment where many centers have struggled with dwindling league participants while also facing growing competition for customer attention and dollars. And as the UBA looks to continue expanding, they're offering an incredible opportunity to proprietors wanting to tap into new audiences and revenue streams as franchise owners.

In 2024, the UBA ran more than 400 events across 13 states. They boast over 230 active franchisees and thousands of members in an association that started with just 16 guys in 2009. Over 3,000 people showed up for the end-of-season showdown this past August alone. Their calendar fills nearly a year's worth of a season, with teams traveling throughout their regional footprints and joining up at bigger, marquee-style matches. They've built a strong word-of-mouth following, which they continue to grow through social media, while also fueling team spirit by marketing and selling coveted team merchandise.

"We focus on the culture of bowling," said Chance. "The events generate a lot of engagement because the focus is on the personalities involved and the energy happening behind the lanes.

It's why we encourage the callouts and the trash-talking. It's like the NBA; why can't we treat lanes as arenas?"

This smooth-running machine and an ever-growing slate of events overseen by Chance and CEO/co-founder Tynell Tate have injected new life into a host of alleys since its inception. Mainly (and initially) an east coast operation, the UBA now sports five conferences from the Atlantic to the Southwest, and they have eyes on continuing to stretch across the country with a growth plan catered primarily to the business models and needs of bowling center operators.

OPERATORS

Love the UBA

"I have been working with the UBA for 10 years. They've introduced a new wave of excitement into organized, competitive bowling, and centers have benefitted from that growth. Food and beverage sales are always an important part of the decision when considering hosting any live event. The UBA bowlers come ready to bowl, eat, and drink. I highly recommend building a strong relationship with the UBA." Kathy Kubinak, general manager, Laurel Lanes, Maple Shade, NJ "UBA events provide a great source of revenue for our bowling center. We look forward to booking their tournaments, ranking matches, and various events. The UBA tournaments are a ton of fun.

Many of our league bowlers have formed their own franchises, adding additional representation of our center.

The UBA has been wonderful to work with."

Debbie Stein, operations manager, Bowlero North Brunswick, North Brunswick, NJ "The UBA has been hosting events at Triad Lanes for many years, different events and tour stops. The UBA has helped us out in times of need. The event's directors are always helpful while ensuring we have everything for success.

The employees love hosting the events because of the atmosphere it brings into the center."

Robert Klein, general manager, Triad Lanes, Greensboro, NC

For a modest startup fee and an even smaller renewal cost, proprietors can become UBA franchise owners, unlocking excitement and revenue. As a team owner, you'll build your roster, create a standout team identity, and showcase your center as a hub for UBA action. You'll expand your social media presence, attract new customers, and host highenergy events that drive serious profits. Hundreds of centers have already seen that the ROI far exceeds the buy-in.

Jeff Benson, general manager of Bowlerama Entertainment Complex in New Castle, DE, describes his partnership with UBA as a perfect fit for their family entertainment center. From callout matches to major events like the NE Unholy and Battle Bowl, hosting UBA competitions has brought positive results for both the center and its bowlers.

John Clotworthy from Westbrook Lanes Family Bowling Center in Brooklawn, NJ, concurs. "I have been absolutely in love with the UBA business. The tournament directors are great and easy to work with; they are on time, very respectful, and awesome. The bowlers are the best. Aside from the revenue from bowling, the bar sales are crazy.

My bartenders line up for these shifts. We LOVE this partnership!"

Beyond the pride of being a franchise operator, the benefits roll in from event-hosting fees, food and beverage sales, and the chance to market to new crowds all season long. As cited repeatedly in testimonials, too, is how turnkey everything is, and everything is run on the UBA side. Teams come in prepaid and prepared; everyone knows where to go and what they're doing, and the spirit of the association fills up every center.

Longtime industry marketer and former proprietor Andy Vasko recently attended a UBA event in Columbia, SC, and was blown away by the experience. "The efficiency was unreal—since fees were prepaid and lane assignments were set in advance, every shift started on time, even with 38 lanes packed with bowlers.

The energy was off the charts, with players and spectators feeding off the excitement. People even had tripods set up, capturing every moment."

So impressed by what he saw, Vasko has become a center liaison for the UBA, helping center franchisees make the most of their partnership and tap into the growing momentum of this high-energy bowling movement.

The real excitement of the UBA isn't just in the tour stops—it's in the nonstop action that keeps bowlers engaged all season long. While teams battle it out in a 10-month stretch to rack up points and earn a spot in the nationwide tournament, the format keeps things fresh.

Each team has a roster of dozens, but only nine players hit the lanes per stop, splitting into three-bowler squads for a mix of scratch and handicap matches. Every win and every pin knocked down add up, with the highest-ranking teams earning their shot at the postseason.

But if you want to shake things up, there's always the thrill of a callout. Sitting in the #3 to #5 spot?

Call out the #2 team, take them down, and jump ahead in the rankings—bonus points and bragging rights included. And if you really want to make a statement, you can take a belt from a rival, adding some serious WWE-style drama to the mix.

Beyond the regular season, UBA managers keep the energy high with regional events, tailoring competitions to bowler demand and ensuring there's always another big matchup on the horizon.

Overall, the UBA represents a fundamental need to shake up the industry and open more avenues to new customers and excitement about the sport. It's not a teardown of what came before but a bridge to something extra designed with the bowlers themselves (and the centers who represent their franchises) in mind.

If you want to hear more or inquire about becoming a team owner in this growing association, visit www.undergroundbowling. com or contact Andy Vasko at 239-269-8385.

•

Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.

IBI April 2025 21

Competitive Strategies

THE BUSINESS OF

BELONGING GROWING REVENUE THROUGH LOCAL ALLIANCES

By Brandon Willey

I

n today's entertainment landscape, standing out takes more than flashy promotions. The most successful centers aren't just selling a night out—they're embedding themselves into the fabric of their communities. Partnering with local schools, youth sports teams, and businesses is beyond good PR; it's a revenue-driving strategy that builds loyalty, trust, and long-term success. By joining forces with these groups, you open the doors to new customers and strengthen ties within your community.

I recently sat down with TJ Schier, CEO of SmashSwing Immersive and SMART Restaurant Group, to discuss practical strategies to effectively forge and nurture these community partnerships.

He acknowledges, "While it might seem tiresome TJ Schier to get hit up for endless requests, you should try to say yes to as many as possible." He emphasizes the importance of being the local community go-to spot and notes, "People buy from those they trust, and visibly supporting your community builds that trust."

22 IBI April 2025

CONNECTING WITH LOCAL SCHOOLS

Schools always look for meaningful ways to raise money for extracurricular activities and classroom resources. Schier says your mantra should be: We can help you make more money than we could donate to you directly!" Hosting a fundraising fun night out once per semester is an excellent way to bring families through your doors. He suggests offering schools a generous percentage (20-35%) of the proceeds from each game or bowling package sold during designated event timeframes. He emphasizes that 10% won't move the needle and that a higher percentage shows you are more committed to the cause than other potential partners. To cap off the event, Shier says to provide a bounce-back coupon with a short-term expiration to all attendees that night to drive an even greater return on investment for the fundraiser.

360

CONTROLLER

BOOST ST

STRING PINSETTER WITH NEW PRECISE STRING LENGTH OPTIMIZATION The Brunswick Boost ST String Pinsetter stands out with its new precise string length optimization feature.

Controlled by our future-ready 360 Controller, this advanced technology allows seamless switching between league play and open play with the click of a button, ensuring exact string length adjustments for maximum performance and consistency. Boost ST, the industry’s proven USBC-certified dual-purpose string pinsetter, enhances performance, safety, and the bowler experience. Designed to evolve with your business, it is compatible with any major scoring system, and even better with Sync. · BRU N S W I C KB OWLING. COM / B OOST- ST ·

LEARN MORE

©2024 Brunswick Bowling Products, LLC. Form #0224-03 - BE24

Competitive Strategies Another successful approach is to reward students for academic or extracurricular achievements. Work with local school administrators to provide bowling passes or discount coupons for students who excel in academics, sports, arts, or volunteering. This positive reinforcement motivates young people while encouraging families to visit during downtime if they have specific redemption days of the week.

HOT TIPS FROM SCHIER: 1. Sell gift or arcade play cards at a discount that groups can resell for full value. This approach is a great way to help groups raise funds. For example, the group buys 100 $20 play cards from you for $1,500 and resells them to friends and family for $2,000, netting the group $500.

2. Provide low-value gift cards and coupons for holiday and end-of-year parties for teachers or school administrators to give to their students.

ENGAGING YOUTH SPORTS TEAMS

Youth sports are a cornerstone of community culture.

Coaches and organizers for these young athletes often look for fun, off-field team-building activities. Shier says, "By offering special packages or discounted rates for youth teams, you establish your venue as a go-to spot for end-ofseason parties or celebratory outings." Providing group deals that include discounted lane rentals and food and beverage options gets people into your facility at either break-even or profitable rates. "More importantly, you are advertising," Shier adds.

Another valuable strategy is sponsoring local youth sports teams. Schier has successfully provided discounted boxed lunches for sports teams and groups to sell during their hosted tournaments. Jersey or field banner sponsorships are additional ways your bowling center can boost brand visibility. You can display team photos or trophies in your facility to create a sense of pride and community ownership.

Shier believes this encourages coaches, team parents, and young athletes to become ambassadors for your bowling center. When your center becomes known as a communitycentric, youth-friendly facility, word spreads quickly among local sports circles, driving more foot traffic over time.

COLLABORATING WITH LOCAL BUSINESSES

Building alliances with local businesses can be a powerful source of mutual growth. Partner with popular local retail stores or complimentary businesses to create bundled deals such as "Massage & Play" or "Shop & Bowl" specials. By advertising each other's experiences, you can simultaneously reach new audiences. However, Schier cautions, "This only works well if both parties are invested in promoting and marketing the collective deal. Otherwise, you could do all the heavy lifting without the reward."

24 IBI April 2025

Corporate groups always look for unique and engaging team-building opportunities or simple ways to reward their employees. Shier suggests picking a business of the week (or day) and providing them a gift basket with gift cards, arcade play cards, swag, bouncebacks, and any other goodies you might be able to provide. Another way to engage local corporate groups is to ask how many employees they have and send them a BOGO bowling game or $5 play cards for each employee. He admits that while a cost may be involved, you are essentially giving away time, not hard costs like food and beverage.

HOT TIP FROM SCHIER: 1. Start with a Lunch and Learn, inviting HR administrators or relevant stakeholders from local businesses to a preview event. Provide food and fun for FREE. Present your event packages and the unique ways you can partner with them to become the go-to place for their team events and employee perks.

GETTING THE WORD OUT

Once you establish these partnerships, effective communication with the community is key to maximizing their potential. If you can, Schier recommends developing a joint marketing calendar with your community partners (schools, sports groups, businesses) to align promotional efforts. As always, you should leverage social media, email newsletters, and local press and media to publicize your upcoming events, fundraisers, or special offers. Shier says that the goal is to be omnipresent—people see your logo and name everywhere.

HOT TIP FROM SCHIER: 1. Have a tent or table at every community event you can attend. Provide a prize wheel spin to capture emails and/or phone numbers to build your database.

Then, have a drawing for a gift card for a daily winner.

Provide a BOGO or $5 play card for all who stop by.

Aligning with schools, youth sports, and local businesses isn't just about generosity—it's about strategic growth.

Thoughtful partnerships strengthen brand awareness, boost customer loyalty, and create steady foot traffic. Done right, they turn your business into a community staple, ensuring long-term success in an increasingly competitive market.

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd.

Brandon has an intense passion for the attractions industry and extensive knowledge of locationbased entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

From the Proprietor’s Desk

TAPPING INTO PASSIONATE PLAYERS Create Your Own Ambassadors to Boost Competitive Play with Steve Cieslewicz

W

e all know that league play isn't as strong as it used to be. Many operators have shifted their focus to entertainment attractions, while traditional league bowling takes a back seat. But here's the thing—competitive bowling isn't dying. Passionate bowlers still see your center as more than a weekend fun stop. For them, bowling is their sport, their hobby, and it is their social circle.

These die-hard enthusiasts can be your biggest ambassadors— officially or unofficially— helping to rebuild league play and fuel participation in other organized events.

The key is identifying them and tapping into their passion.

This brings me to a story about one of my league bowlers, Cory Suski. His dedication to the sport goes beyond just showing up on league night. He is so passionate about bowling that during COVID, he built a bowling lane at home—by himself!

26 IBI April 2025

Let's go back to March 17, 2020, a day I will never forget. It was St. Patrick's Day, which was supposed to be filled with parades and celebrations. Instead, news broke that all bars, restaurants, and businesses—including bowling centers—had to shut down by 5:00 p.m. due to COVID-19. Like most of you, I was in shock.

Calls started pouring in from customers and fellow operators, all wondering the same thing: How long will this last? For weeks, everything was at a standstill. Our regulars, who had spent years with a bowling routine, were suddenly cut off.

Some even called me, asking if they could sneak in and bowl alone. I had to say no and felt like we were in jail with no release date.

Then, a few weeks into the shutdown, Cory reached out to me, frustrated.

He was a dedicated league bowler and could not imagine life without the sport. "If I can’t bowl on your lanes," he said, "I'll build my own."

I laughed, thinking it was just talk.

When I asked him if he knew what it takes to build a bowling lane and pinsetter, he admitted he did not but was going to try.

Cory didn't just dream—he took action. With no blueprints, he sketched as he went, experimenting by trial and error.

The biggest challenge?

PARTNERING WITH BBBI & KIDS BOWL FREE TO BUILD THE FUTURE OF LEAGUE BOWLING!

®

JOIN THE

BOWLING INDUSTRY GROWTH MOVEMENT

HELPING OPERATORS FUEL THE NEXT GENERATION OF LEAGUE BOWLERS

THE B.I.G. MOVEMENT IS DESIGNED TO BOOST YOUTH PARTICIPATION & GROW THE SPORT OF BOWLING

• Boost Youth Engagement • Increase League Participation • Secure the Future of Bowling

GET INVOLVED TODAY! Scan The QR Code To See How B.I.G. Can Help Your Center Thrive.

CONTACT US TO

LEARN MORE:

Andy Vasko – Andy.Vasko@kidsbowlfree.com | 1-877-841-4590 Gary Hulsenberg – Gary.Hulsenberg@stormbowling.com | 1-435-720-7308

From the Proprietor’s Desk

Getting the camera positioned correctly to track scoring.

Sometimes, he had to rebuild parts he had already completed, but he never gave up. Cory's inspiration came from his son, a sophomore on the local high school bowling team. They wanted to bowl together. So, over five months, Cory constructed a fully functional bowling lane in his basement.

When my center reopened, Cory returned for league nights and updated me on his progress. When he finally finished, and I saw the completed lane, all I could say was, 'WOW!' He had built an incredibly sturdy and beautiful lane—so durable that it rivals setups from the 1950s.

Cory has bowled over 1,000 games on his lane, and nothing has broken. It is truly one-of-a-kind, crafted with meticulous attention to detail. He spent about $2,000 on materials, using some parts he had stored in his garage. If he were to sell it, he estimates it could go for at least $20,000. But considering the passion and effort he put into it, he admits it would be tough to part with.

TURNING PASSIONATE BOWLERS INTO AMBASSADORS

Cory's story isn't just a fun anecdote; it's proof that passionate bowlers still exist! While casual visitors may see bowling as a one-off activity, dedicated players live for the sport. These people can help you revitalize organized play and special events. This isn't a brand-new idea, but it is definitely worth revisiting! By identifying, engaging, and empowering passionate bowlers, you create natural ambassadors for your center.

28 IBI April 2025

So, how do you do that? Start by identifying who your most passionate bowlers are. Talk to them, listen to their stories, and see what insight they can offer. These players often know firsthand what would make leagues and tournaments more appealing, what would keep bowlers coming back, and what barriers exist for new participants.

Consider offering an ambassadorship to enthusiastic players interested in promoting leagues and tournaments. Maybe they help recruit teams, mentor new players, or organize special events. They could also host exclusive coaching sessions, have challenge nights, or promote VIP league experiences that cater to serious bowlers. Plus, you may find some people who would be interested in joining your staff but hadn't thought of it before. And don't forget to highlight passionate bowlers like Cory on social media. Showcasing their love for the game can inspire others to get more involved.

Not everyone will go as far as building their own lane, but plenty of bowlers share the same passion. If you tap into that energy, your leagues—and your business—will thrive.

Bowling may have changed, but the love for the game is still alive.

•

Keep on rollin'!

–Steve

Steve Cieslewicz is the proprietor of Whitetail Lanes in Amherst Junction, WI, and a regular contributor to IBI magazine.

Continuously Renewing Bowling Centers for Nearly 40 Years.

WBPI provides insurance that's custom drilled for bowling and service that can't be beat. We're partners, not agents.

LEARN MORE AT wbpiprogram.com contact@wbpiprogram.com

EXPANSIONS, OPENINGS & NEW BEGINNINGS ARKANSAS

NORTH CAROLINA

Paragould lost its Cinema 8 over a year ago. Now the city is ramping up to welcome Let’s Roll Paragould, an entertainment center offering duckpin bowling, arcade games, and laser tag. The laser tag has a train theme and the train blows smoke or fog to the delight of customers.

The duckpin lanes are the second ones in the state of Arkansas.

Wilmington is anticipating a new FEC branded Strikes.

The new center is made up of a two-story structure just shy of 41,000 s/f with plans for expansion of 11,000 s/f. The plans include an arcade, 18 lanes of bowling, golf simulator, and a restaurant and bar, plus three billiard tables.

MISSOURI Olympic Lanes has been a fixture of Florissant since 1973. The 12 wooden lanes in the center were the same wooden lanes that were used in 1960 Tokyo Summer Olympics. Olympic Lanes had a shining history. Now, the center is moving on to another stage, a more flamboyant one sparked by St Louis native, hip-hop star Nelly. Nelly has expanded his busness portfolio with a new venture, Dirty Bowling LLC and he will do it by renovating the old Olympic Lanes. Dirty Bowling is not open yet but soon. Th city council has approved a liquor license which will enhance the cache for Dirty Bowling, and, who knows, there might be a dance floor for…yes, Dirty Dancing.

IBI April 2025 29

Shorts

EXPANSIONS, OPENINGS & NEW BEGINNINGS

IOWA

MICHIGAN

North Liberty is ready and excited to welcome BowlDogs. This new center will feature 16 stateof-the-art lanes, three pool tables, axe throwing, dart boards, arcade games, a bar and grill, and party rooms. The 26,000-square-foot FEC is right next door to Pizza Ranch, a perfect combo. Let the games begin.

Portage has a new entertainment center branded Zap Zone XL. The new site has over 158,000 square feet of space filled with a skating rink, go karts, and bowling catering to families. Plans for the two-floor space will also have a dining area and bar.

NEW JERSEY

The New Jersey Economic Development Authority Board approved a $4.2 million payment to Showboat Family Entertainment Center as part of the Atlantic City Revitalization Grant Program. The money will be used to make upgrades to its entertainment offerings. Showboat is planning to expand its Lucky Snake Arcade and Raceway, as well as purchase new arcade games. The installation of a 10-lane bowling alley, a kids’ play area with private party rooms, and additional food and beverage outlets are also in the plan.

NEW YORK Round1 Bowling & Arcade is opening an 80,300-square-foot FEC venue in Queens which will be situated within a shopping area.

WISCONSIN Thrill Factory, a multi-attraction entertainment venue and a cutting-edge golf course, represents one of Wisconsin’s largest indoor venues, offering bowling with four VIP lanes and a state-of-the-art laser arena. In addition to its expansive attraction portfolio, Thrill Factory features unique offerings such as Wizards’ Adventure, a magical, thrilling, haunted experience filled with animatronics and special effects.

Guests can also enjoy dining at the center’s full pirate bar and an adults-only lounge.

BITS & PIECES BULLDOG LANES OPENS TO CAMPUS LIFE Alabama A&M University (AAMU), established in 1875, is a revered campus collective of four colleges and a growing student population. Bulldog Lanes was built in 2010 as an inviting space to bring students, faculty, and community members together through an entertaining activity—bowling. This year, the center has been renovated to continue to strengthen its mission: "Come together and engage in friendly competition and unwind."

Bulldog Lanes now brags 16 QubicaAMF Edge String pins, new carpets, a fresh splash of paint, new seating, and ball racks. It is located inside the campus wellness center and hosts free bowling to the community on Fridays.

30 IBI April 2025

Get the Ultimate Control Over your Business with Conqueror Web and Kiosk

What are you waiting for?

The main thing that I would say is for new centers that are wanting to get Conqueror Web or Kiosk—don’t hold back. The more things that you make available to your guests, the higher your tickets are going to be.

You’re doing yourself a disservice by limiting what’s available online. It’s a no-brainer. Your revenue is going to increase. Your ability to help your guests is going to be better. Your service overall is going to be better.

Hannah Landrum, Assistant Manager Tangi Lanes Hammond, LA

Hear Hannah’s experience:

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.p1-ag.com GetAnswers@P1-AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.wearecreativeworks.com sales@wearecreativeworks.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

FUNOVATION

Sales Department

303.996.0294

www.funovation.com sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

32 IBI April 2025

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

248.375.2751

www.newcenterconsulting.com ghartsho@yahoo.com

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

800.942.5939

www.steltronicscoring.com Info@steltronicscoring.com

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

231.343.2043

www.brunswickbowling.com Info@brunswickbowling.com

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

515.289.6125

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Entertainment ORANGE DOOR MUSIC

Chet Littlefield

978.590.8708

www.orangedoormusic.com chet@orangedoormusic.com

Orange Door provides an entertainment and marketing platform that centers can integrate with their existing TVs to display highly engaging music videos, pub games, and digital advertising.

IBI April 2025 33

PREFERRED VENDOR LIST Food/Beverage SLIGHTLY ELEVATED

Nick Zavakos

shop.knownaturals.com nick@knownaturals.com

843.475.5604

At Slightly Elevated, we are pioneering the future of bar culture with our premium hemp-infused drinks and gummies. Call us today to elevate your bar's offerings and unlock new revenue opportunities.

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza Ravi Shankar

310.693.5165 310.693.5165 ext. 1

www.decibel-studios.com guy@decibel-studios.com ravi@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

34 IBI April 2025

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI April 2025 35

PREFERRED VENDOR LIST Redemption Supplies

A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS

Michael Nowak

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered.

With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!

Training

TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

36 IBI April 2025

Classifieds

shop.knownaturals.com

Nick Zavakos

nick@knownaturals.com

843-475-5604

200

$

www.BowlingIndustry.com

SIGN UP FOR IBI’S DIGITAL NEWSLETTER

IBI! GET FEATURED IN

IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI April 2025 37

Classifieds CENTER FOR SALE 14 lane center in Vinton, IA. 13,500 square foot facility with a snack bar and lounge. $750,000 OBO. Contact Steve for more information (319) 472-3757.

EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800) 255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800) 255-6436 or jayhawkbowling.com.

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800) 255-6436 or jayhawkbowling.com

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

38 IBI April 2025

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

Conqueror plus Square Restaurants POS Center-wide POS technology for bowling entertainment centers QubicaAMF and Square have introduced the next evolution in their partnership with the integration of Conqueror plus Square Restaurants POS. These combined technologies allow centers to work within one unified ecosystem for all operations— bowling, reservations, food and beverage, order management, kitchen operations, transactions, receipts, reports and more!

With the Square Restaurants POS, payment processing, table management, and inventory management are just the beginning. It gives you the power to connect the front and back of house and your back office while freeing you up to focus on the customer experience, delivering exceptional business and operational advantages for bowling and entertainment centers.

To learn more visit: