HEAVY RAIN couldn’t put a dampener on the Paris 2024 Olympic Games opening ceremony, and now it has a moment in the sun winning an Outdoor Grand Prix.
It was joined as a Grand Prix winner by a playful campaign for KitKat that poked fun at people’s addiction to their mobile phones.
Jury President Keka Morelle, chief creative officer, Ogilvy LatAm said that the Jury was looking for ideas “that respect the environment and the community” as well as “ideas that could only be created now, in today’s context and technology”.
The Olympics opening ceremony was a celebration of inclusivity, representation and diversity that was admired around the world. Parisian firms Paname
Price is right for Penny
GERMAN supermarket chain Penny’s decision to make products’ prices a key element in their packaging design has paid off with a Lions Print & Publishing Grand Prix.
Serviceplan, Munich devised the ‘Price Packs’ campaign for the discount retailer as a way to reinforce its promise not to suddenly raise its prices.
From €1.79 mayonnaise to €0.99 bread, the products were sold in all its German stores, giving Penny its best month of sales ever – with $190m of earned media to boot.
“The idea is print, it is publishing, it is packaging, it is price and it is position. Five P’s!” said Jury President Icaro Doria, president and chief creative officer, DM9, Brazil.
“It’s such a massive yet elegant statement: to be able to put this in paper in a way that will last for a very long time.”
Doria hailed the fact that the number of entries in the category increased year-on-year, and said that print and publishing is enjoying a well-deserved resurgence.
“There is a new trend coming, which is to disconnect and go back to the amazing idea of grabbing a newspaper or magazine,” he said.
“There is nothing more contemporary than print. We all need a break from being connected. It made us all think how it’s not that bad of an idea to take a magazine to the toilet, or bring one to an airplane!”
Four Gold Lions were awarded in the category to work from the UK, US, India and Brazil.
CREATIVITY IS AT THE HEART OF THE LIONS
At LIONS, our mission is clear: to champion creativity in all its forms — driving progress, sparking connections and setting the global benchmark for our industry. Here in Cannes, our initiatives and learning programmes bring this mission to life. From the Academies to the Equity, Representation and Accessibility (ERA) Programme, we’re opening doors, elevating talent and equipping the next generation with the tools to thrive.
This year marks a major milestone — the 30th anniversary of the Young Lions Competitions. Over three decades, they have become a rite of passage for emerging creatives, with nearly 7,000 competitors making their mark. They challenge and inspire, and we’re thrilled to welcome a new wave of talent ready to show the world what’s next. We’re also proud to launch the TURN TO PAGE 5
Philip Thomas
Outdoor Jury President Keka Morelle
Philip Thomas, Chair, LIONS
Jury President Icaro Doria
Ogilvy Shanghai’s subtle Viagra ad wins in Pharma
THE WINNER of the Pharma Grand Prix for 2025 is ‘Make Love Last –Bedroom’, a campaign execution created by Ogilvy Shanghai for Viagra. Direct-to-consumer pharmaceutical advertising is prohibited in China, and sex remains a sensitive topic. To promote Viagra, Ogilvy Shanghai took a delicate approach, creating an unbranded art and photography project that highlighted three couples’ challenges with intimacy. Using time-lapse photography that kept the project safe from censors, the stories encouraged an open conversation while adhering to regulations.
Jury President Franklin Williams, executive director, experience design, Area 23, said the campaign cleverly circumvented Chinese rules — relying solely on the iconic image of a blue pill to relay a marketing message: “‘Make Love Last’ delivered all of
Jury President Franklin Williams
the promises of the brand without saying a word,” he said.
The Jury awarded one Grand Prix and one Gold Lion in Pharma, from 305 entries. Williams said the process involved a mix of “instinct and experience. At one level you just know when you see good work. But then the experience part is what makes you interrogate it. It’s important to love the work but you also need to verify it, to understand the unseen challenges of how the work got to where it got.”
In terms of trends, Williams said: “Entertainment that earns attention rose to the top. The best work grabbed our attention and made us want to watch and rewatch.”
He added that the best entries demonstrated “craft with purpose. The medium could also be the message. The techniques being used helped break down barriers.”
Victory for Vaseline Verified hits the ‘zeitgeist of the time’
THE HEALTH & Wellness Grand Prix for 2025 has gone to Ogilvy Singapore for ‘Vaseline Verified’ — a campaign that displayed “joy in the face of adversity” according to Jury President Eric Weisberg, global chief creative officer Havas Health Network.
The winning work started with the insight that the internet is flooded with Vaseline hacks, everything from moisturising your bulldog’s nose to lifting your eyelashes. Some work well, but others are ineffective and potentially dangerous. So Vaseline tested 450 online hacks and gave a verified tick to the ones that worked. The result was a huge increase in internet activity for the brand — and a 43% increase in sales. Weisberg said: “We ended the judging process with seven Gold Lions standard pieces out of almost
1,200 entries, which is an incredible achievement in itself. But this one rose to the top because it hit the zeitgeist of the time. One in three people go online to look for health answers before speaking to their doctor, so it met people where they are, putting users and influencers in charge of conversation.”
He added: “As a jury, we didn’t just want to find the best work of today, but the best of where it is going. This is the kind of work every client should be doing.”
In terms of trends, Weisberg noted that: “Almost any brand can claim to be a health and wellness brand. But the Lions we awarded are examples of brands that are deeply committed to improving people’s health and wellbeing.”
The Gold Lions went to Peru, Brazil, France, US, Canada and Australia/NZ.
‘BRILLIANT’
BUD ADS SCOOP AUDIO & RADIO
BRANDS loomed large in the shortlist for this year’s Audio & Radio Lions, with Budweiser’s ‘One-Second Ads’ taking the Grand Prix.
The campaign, from Africa Creative DDB, Sao Paulo, involved a series of ads that each played just the first second of a famous song — challenging fans to guess the track.
“It’s a brilliant piece of work,” said Jury President Xolisa Dyeshana, chief creative officer, Joe Public, Africa and Middle East. “It is exceptionally creative, it’s insightful, it’s fresh and it harnessed the power of music, which is one of the biggest passion points of consumers.”
The ads garnered 68 million impressions in the first two weeks of the campaign, with the one-second length making them unskippable.
Jury President Eric Weisberg
There was another benefit to the brand from this . “From an efficiency point of view, for one second of an ad you don’t have to pay rights or publishing, ” Dyeshana said. “An efficient and fun solution.” He also pointed to the prominence of FMCG brands in the Audio & Radio shortlist and winners this year as reflective of a trend.
“Brands are back. We had a big showing from the beer brands, and a strong showing from the media and entertainment space,” he said.
“We really found that more so than in previous years, brands are embracing audio. Brands are embracing the power of sound and putting their might behind it.”
Three Gold Lions were awarded in the Audio & Radio category to work from the US, Brazil and Saudi Arabia.
New Zealand herpes campaign wins for ‘flipping a taboo topic on its head’
THE LIONS Health and United Nations Grand Prix for Good has been awarded to ‘The Best Place In The World To Have Herpes’, a campaign entered by Finch Sydney, Motion Sickness Auckland and the New Zealand Herpes Foundation.
Jury President David Ohana, the United Nations Foundation’s chief communications and marketing officer, said: “We had some exceptional finalists in this category, from a best-in-class use of data to a campaign that brought the room to tears. But the decision for the Grand Prix was unanimous. This campaign took a taboo topic and flipped it on its head. It showed great strategy and insight, as well as a bold crazy idea.” The goal of the campaign was to reduc-
ing the stigma of talking about herpes, a medical condition that affects 4.1 million people globally, and often leads to depressive thoughts. The execution saw an online course hosted by Kiwi celebs, including Graham Henry, who dealt with key questions about the condition. Consumers spent 10,776 hours watching the content, while the the campaign received 12.7 million impressions. In eight weeks, New Zealand jumped to the top of a league table listing the best place to have herpes. Ohana said: “It’s a brilliant example of how humour can address tough issues and break stereotypes. There are so many reasons to worry, people need a reason to laugh. Doom and gloom just doesn’t get the message across.”
24, Auditoire, Double 2, OBO, Havas and Havas Events devised the spectacular event.
“It was bold, unforgettable and a clear reminder of the limitless power of outdoor,” Morelle said. “It redefined public space as not just a platform for visibility, but also for meaning.”
KitKat’s ‘Phone Break’, from VML, Prague, was an out-ofhome campaign that presented scenes of people in public spaces with their phones replaced by KitKat bars.
The idea was to encourage consumers to take a break from their phones — without actually spelling out KitKat’s famous slogan.
“It’s a masterclass. Without words or logos it communicates a strong message,”
Morelle said. “It captures the moment we are living in, reinforces the brand’s concept, and immediately sparks reflection.” Nine Gold Lions were awarded in the Outdoor category for work from the UK (3), Spain (2), Puerto Rico, Mexico, Germany and India.
David Ohana, the UN Foundation’s chief communications and marketing officer
Clicks before CX? Why your customers have had enough
WITH MORE data and digital tools available than ever, why is customer experience satisfaction declining so rapidly? That was the question posed in yesterday’s session ‘Unshittifying CX: Reconnecting Funnels And Feelings’. Yael Cesarkas, senior vice-president, executive strategy director at R/ GA told the Rotonde Stage audience that CX quality sits at an all-time low and consumers are being vocal and unforgiving. Across all sectors, she
said, negative impact was growing faster than positive, signalling that customers are louder about what is broken than what’s working. “We have all the technology, we have all the data, we have AI, we have the most brilliant people, and yet in 2025, the golden age of marketing, most consumer and customer service is shitty,” Cesarkas said. A key factor in the phenomenon, she said, is the disconnect between brand thinking
Rob Mayhew has 25 years of agency experience and a talent for exposing the industry’s most ridiculous moments. His viral sketches about life at the spoof agency, the Dunning Kruger Creative Studio, have earned him over 300,000 followers across TikTok and LinkedIn. Named The Marketing Index’s Most Influential Person in Marketing 2024 and Business & Finance Creator of the Year 2023, Rob has been dubbed “adland’s favourite social media star” by The Drum – his character-driven comedy holding up a mirror to the industry’s obsession with buzzwords, pointless meetings and desperate attempts to stay culturally relevant. Yesterday he brought his humour to the Cannes Lions where he led the Croisette Confidential tour for Creators, which kicked off outside the Palais des Festivals.
and CX curation; CX is a craft that has become fixated on clicks and conversions, and friction reduction. “They’re focused on one thing, streamlining for max efficiency and user flow, shaving a fraction of a second, and not one of them is asking, how should this act feel?” she said.
Brent Mitchell, vice-president, marketing, social and influencer at Sephora, explained how Sephora, one of the most customer-centric retail
brands, has managed to command loyalty by bridging the divide between brand promises and experience delivery. “I’m here talking about CX and in reality, social is where the rubber hits the road,” he said. “Any bad consumer experience, the first place we’re gonna go these days is social. If your brand, in the most intimate platform, is not living up to your true experience, you’re gonna get called out on it.” Sephora’s approach is to bring the excitement of the store experience to the social feed, sharing new product drops, featuring its beauty advisors and the store itself with the brand’s community. “We say Sephora social is a feed for feeling,” he added.
CONT. FROM PAGE 1 Effie LIONS Foundation — a new partnership combining our heritage in creative excellence with Effie’s global leadership in marketing effectiveness. This Foundation will deliver essential resources, frameworks and research — connecting creativity with measurable business impact. Meanwhile, the Global CMO Growth Council continues to gain momentum, especially as AI reshapes the landscape. This council is a powerful forum for the world’s top marketers to ensure creativity stays central to growth, innovation and societal progress. Their work generates practical insights with boardroom impact — a testament to the power of creative leadership. What makes Cannes Lions unique is how it brings all this together — honouring the legends, empowering the next generation, and providing the clarity, confidence and connections to move the industry forward. Thank you to the creatives, marketers, partners and leaders shaping what’s next. Creativity is our superpower, and together, we’re just getting started.
R/GA’s Yael Cesarkas
Sephora’s Brent Mitchell
DESIGN
DESIGN IS THE NEW LANGUAGE OF CONNECTION
Design translates emotion into experience.
We don’t just style — we sculpt. Like our ancestors carved meaning into stone and wood, we craft stories in pixels and motion, bringing ideas to life with clarity, empathy, and precision.
LIONS BEACH HOUSE
‘I love being
able to connect with the audience’
ACTOR Sterling K Brown and screenwriter Dan Fogelman took to the Debussy Stage at Cannes Lions to discuss the power of creative collaboration and emotional storytelling, with Disney Entertainment co-chairman and president Dana Walden. Brown and Fogelman worked together on hit series This Is Us and are currently partnering again on the acclaimed event series Paradise.
Digging into their relationship, Brown said Fogelman is “an incredible writer who really enjoys people. I think you have to enjoy people to write as well as he does. He’s also a good human being. You spend a lot of time working together, so you have to enjoy each other’s company.”
Fogelman said that part of the strength of his relationship with Brown is that there were strong similarities in what was happening to the two of them career-wise when they started working together: “I also think we’re really like-minded. We operate in a similar place in our families and with our friends, and we have the same creative sensibility. We like stories about people who are flawed, but are not bad guys.”
Fogelman talked about the importance of surprising twists in his storytelling: “I did a film called Crazy, Stupid, Love and there’s a big twist in the middle of the film. The first time we showed it, there was a really strong audible reaction in the theatre. I liked that feeling and it’s something I think a lot about in my other projects.”
Walden and Fogelman discussed whether AI could replicate his work — with both doubting it would be possible. “So much of my writing is based in feelings of joy and sadness from my own life, that I don’t know how a robot can replicate that, or create something without just emulating somebody else’s experience.”
Brown is an executive producer and number one on the call sheet for Paradise. In this leadership position, he’s keen to exert a positive influence: “We’ve all been on sets that have been wonderful and others that have been less wonderful. I try to make sure everybody feels like they’re at home when they come on set.”
With Brown also a popular podcaster, the question of privacy came up during the session. He said: “I love being able to connect with the audience, trying to give them an idea of who I am. But you also have to work very hard for normalcy. If I encounter people in the street, I’m gracious. But I let them know I’m a human with responsibilities to my wife and children. For the most part, people are incredibly respectful.”
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TRIGGER warning: big isn’t beautiful. At least, not for many legacy brands and companies.
In his session yesterday — Adapt Or Die: Why Giants Can’t Dance — industry legend Sir John Hegarty argued that, in today’s fast-moving, fear-driven world, size is no longer a benefit but an active disadvantage. “Size is now inertia,” he said. “It always kind of was, but now, with AI, it’s really being exposed. Size breeds bureaucracy and that’s a major problem. It’s the paradox of progress: size makes it harder to adapt.”
All too often, big companies are throttled by process. They become “operational not inspirational”, avoiding fresh ideas and losing the spark that made them successful in the first place. AI, meanwhile, is democratising opportunity, meaning that “creativity is the only thing left to compete on”. And, again, creativity is not determined by size — especially in the age of AI, where everyone has access to the information, guidance and skills to be an effective creative director.
So what can the giants do? “Go back to the future,” was Hegarty’s advice. “That’s the answer for them. They need to go back to their origins rediscover their philosophy.” But that can also be problematic, he added, because origin stories tend to die with company founders, along with passion, focus and belief.
The good news is that it doesn’t have to be that way: “Did the Christian
church go into decline after Jesus died? It didn’t. It’s still doing rather well, actually. So why can’t modern companies learn what the Christian church taught us all those years ago?”
Again, he urged creatives to see AI as a collaborator rather than the enemy, speculating that it could conceivably be used to keep the vision and inspiration of iconic founders — the likes of Coco Chanel, say, or Steve Jobs or Walt Disney — alive and involved with their corporate creations.
To illustrate his point, Hegarty then had a conversation with his younger self — “John, circa 1980” — brought to life by the power of AI. Sporting magnificent hair, Young John reminded Older John of his early mantra: “Money has a voice but it doesn’t have a soul.”
In conclusion, Hegarty urged corporate giants to embrace creative transformation: “Move faster, build culture, empower bold ideas at scale, discover your creative philosophy, rethink structure and re-engage with wherever you came from. I think that’s the way the giants can learn how to dance.”
It won’t be easy, he admitted: “A lot of giants won’t be able to find the right tune and embrace the opportunities out there. So my advice is, don’t aim to be the biggest, aim to be the boldest. And view AI as an amazing collaborator that will democratise creativity.”
‘Money
has a voice but it doesn’t
have a soul’
Listen up! Babinet on the gentle art of persuasion
Rémi Babinet
Ajinomoto’s recipe for global success
JAPANESE food giant Ajinomoto took to the Cannes Lions stage yesterday — the first ever Japanese manufacturer to host an official Festival session — to explain how its scientists are working to blend the taste of Japan with local food cultures to create a new gastronomic experience for global consumers.
“We’re not a big producer that exports the same product to every market,” said Maiko Mori, executive officer and general manager of Ajinomoto’s Europe and Africa division and president of Ajinomoto Europe, speaking exclusively to the Lions Daily News after the seminar.
“Instead, when we go into a target country, we really observe and analyse its food culture. We then marry local preferences with Japanese products using our Deliciousness Technology, which combines three elements: taste, aroma and tex-
ture.” The result, she added, is a customised “fusion” of Japanese and local tastes that is proving a hit with European consumers.
A case in point is Ajinomoto’s range of gyoza dumplings for the French market. The much-loved Japanese delicacy has been reinvented for France as a finger food that can be either pan- or deep-fried. Whereas Japanese gyoza tends to contain pork, the French version comes in chicken or vegetable flavours, reflecting the growing popularity of vegetarian food in Europe. Also doing well in Italy is a colourful range of gyoza dumplings which can be used in lasagne.
In addition to sharing Ajinomoto’s “inspire, reinvent, globalise” philosophy with the Lions audience, Mori is also is seeking inspiration as to “how to tell our narrative to the world through creativity”. There’s no question that Europeans love
ENGAGEMENT must be more than just a buzzword for creative agencies, warned BETC co-founder Rémi Babinet in his Cannes Lions ‘Pas de Publicité Merci – No Ads Please’ session yesterday.
“Engagement is something anybody who works in a good agency knows about. It means really analysing things deeply. Really hearing people,” Babinet said.
“People sometimes think of ads as just about hammering things into people, but actually it’s a listening profession. It’s an analysing profession. If we don’t listen correctly and if we don’t understand well, we cannot really address people properly.”
Babinet was recounting anecdotes from his book, No Ads Please, which is published this month. It documents the history of the agency he co-founded in 1994, and the lessons he has learned along the way.
“It is important to remind people that advertising has a central role in society. But that doesn’t mean we have to bombard people with advertising every day,” he said.
Babinet showed the audience some of his favourite work for clients including Lacoste, EDF and Canal+, while also talking about the cause that is currently close to his heart: encouraging people to explore and respect “Greater Paris” as the French capital continues to expand outwards.
“For me, it’s a battle to wage. Everybody loves Paris; Americans love Paris, Chinese adore Paris, the whole world loves Paris. But people love Paris only if Paris never changes,” he said. “There is a huge risk for the city in becoming fossilised in a kind of cliché. That would be fatal.”
Babinet’s book — and his Lions session — celebrate the creative thinking within agencies.
“Persuasion is not a science, it’s an art. That’s important. Because particularly nowadays we’re very into instant gratification, and we love technology,” he said. “We tend to forget that it’s the art of persuasion that is at the heart of this.”
Japanese food — it’s estimated that, in 2023, the number of Japanese restaurants in Europe surged to 16,200, representing a 20% increase over 2022. However, Japanese food is perceived as being expensive to buy and hard to cook. Recognising this, Ajinomoto is committed to offering affordable, easy-to-prepare solutions that “you can grab at supermarkets”, Mori said. She added: “We call this strategy the three As, which stands for afforda-
ble, available and appreciable.” Tetsuya Honda, PR strategist and CEO of consultancy Honda Office, added: “What’s different about Ajinomoto’s approach is that it doesn’t just export the same perfect Japanese food into each market. It works hard to understand local food culture and how local people eat and cook. With this knowledge, it then creates innovative solutions that redefine Japanese cuisine for consumers around the world.”
Maiko Mori and Tetsuya Honda
Dentsu’s expansion builds on teaming up of entertainment and sports
WITH sports and entertainment one of the dominant themes of this year’s Cannes Lions, it is perfect timing that Dentsu has chosen this week to announce the expansion of its global sports and entertainment offering. “It’s an excellent time for us because you see this massive convergence with sports and entertainment and gaming. And you can literally walk down the Croisette and see that coming through,” said Brent Koning, head of gaming for Dentsu. “It feels like a real tipping point bringing everyone together under one banner with Dentsu Sport & Entertainment.”
Koning stressed the importance of an integrated strategy as sport, entertainment, movies, film, podcasting
and gaming all converge. “I think that convergence is the most exciting thing coming out this week,” he said. “You have to have an integrated entertainment strategy. You can connect your commerce, messaging, marketing, all of your media — everything in together. It allows you to have the freedom to go in any direction you want with credibility and authenticity, for the fans of the brand and our clients.”
The company has appointed Yoshinobu Ise as the global head of sports and entertainment, serving concurrently as deputy global chief strategy officer. Yoshinobu said that Dentsu Sports & Entertainment represents “a groundbreaking step in unifying sports, entertainment and gaming
under one integrated initiative”. He added: “By leveraging our extensive experience and networks, together with proprietary fan data, we are uniquely positioned to create culture-defining content that resonates deeply with audiences and drives significant commercial impact for our clients and partners.”
Dentsu is also taking its anime solutions to North America, China and South East Asia. The company has long been associated with the anime industry and its clients are now inter-
ested in understanding how to leverage anime IP and thinking about how they could create their own anime. Because of that demand, Dentsu is moving some of its anime offer out of Tokyo for the first time.
Another strand of the expansion is the launch of Dentsu Sports Analytics into the Middle East, a huge region that is investing heavily in entertainment, gaming and sports, both for domestic purposes and export. Samah Raydan has been appointed vice-president of Dentsu Sports Analytics, MENA.
Dentsu’s Brent Koning: “a real tipping point”
Broadway duo give Lions a storytelling masterclass
CC:DC opens door for next-gen talent
ADRIANNE C Smith, chief inclusion and impact officer at FleishmanHillard and founder of Cannes Can: Diversity Collective (CC:DC) is back at Cannes Lions to host her signature event at Inkwell Beach and to expand CC:DC initiatives, including the AYA Inclusion Awards and a new cohort of CC:DC ambassadors.
The CC:DC Ambassadors Program offers inclusive creative talent the opportunity to participate and learn from the Cannes Lions experience. “I’m so happy and I feel very empowered to be able to be in this space, to be able to gain that connectivity to individuals who can help me better do my craft,” said Elise Gentry, one of this year’s ambassadors. “I’m so thankful to Adrianne and the rest of the team
BROADWAY is coming to Cannes Lions — for one performance only. Tony Award winning producers Sue Gilad and Larry Rogowsky will take to the Rotonde Stage this afternoon to reveal the storytelling secrets behind hit musicals, from Moulin Rouge to Burlesque. At a time when brands and agencies are grappling with the profound implications of AI and social media disruption for storytelling, Gilad told Lions Daily News: “We are so delighted to be analogue in a digital world. Theatre is one of the oldest arts … thousands of years old. And this year on Broadway, we had our best year ever. So we want to talk about what ignites audiences. What’s universal about our form of storytelling that creatives in marketing and advertising can learn from?”
Gilad and Rogowsky, co-founders of In Fine Company, head for London’s West End this summer with Burlesque, a stage reimagination of the 2010 Christina Aguilera movie. During the session they will show the similarities between their own creative process and that of the Cannes Lions audience: “We always start by
looking for our universal hero and the journey they’re going on,” Gilad said. “We’ll break our stories down so Cannes Lions attendees can take the same elements that have made theatre so timeless and relevant — and use them in their own careers.” Picking up on Gilad’s theme, Rogowsky said: “There’s something really interesting about how theatre makes you feel, what you walk away with at the end. When people leave our theatres, their immediate thought is to tell someone about it. So who are they going to call, where are they going to post? There’s a viral marketing side to it.”
Gilad said a big theme of the talk will be the importance of authenticity: “I would encourage anyone who is telling any sort of story to make sure they start at the most truthful and authentic place, so their audience can go fearlessly on the trek with them.” Rogowsky added: “I’d like everyone to leave our session thinking about their marketing and advertising a little bit differently. How, in this world of AI, can they get that human connection back into their work? Because that’s what’s going to seal the deal.”
for this opportunity because these rooms really do change lives, and I’m already seeing how different things are taking root within my own journey that I can use to flourish, but also to reach out to my peers and encourage them to be the next people in these spaces.”
Another ambassador, Carl Celedio, added: “I’ve always wanted to see how I can end up going here. I thought you had to write movies, win awards or whatnot. What I like about the CC:DC scheme is it’s bringing people from under-represented communities and bringing the talent over here to conferences like this to showcase their talents, and quite frankly, there’s not a lot of people from where I’m from that look like me in regards of being creative. So the fact that I’m here,
it definitely does feel like home.” As the conversation around DEI evolves — and faces pushback — Smith told Lions Daily News she is helping clients navigate through uncertain times. “You can see when you have diverse communities working for your agencies or your brands, there’s a growth trajectory,” she added.
Larry Rogowsky and Sue Gilad
CC:DC founder Adrianne C Smith
(third from left) with ambassadors Carl Celedio, Jasmine Baptiste, Reca Sims, Elise Gentry and Alexander Quick
‘Is
perfect
something that actually exists?’
SINGER-songwriter Lola Young, creator of viral hit Messy, shared her experience of living with ADHD at Cannes Lions on Monday.
Admitting that her condition had often made her feel inadequate, Young said the challenge of being neurodivergent really began at school — but that often people didn’t understand what she was going through: “People would think ADHD was just a naughty boy thing,” she said. “I would be angry, I would run around, I wouldn’t clean my room, I found rules so difficult. I’m still young, still trying to make sense of it. I think things would have been a lot harder if the creative thing hadn’t come into my life.”
Young wrote down some thoughts on the way to the Cannes Lions session and shared them with the audience — explaining how everything from tying shoelaces to standing in queues could be challenging. “Neurodivergent people are sometimes seen as rude and inconsiderate, just because they take up space. But it’s never intentional.”
Having explained her own life experiences, she then addressed how Messy — written alone in the bedroom — had touched such a nerve among young people. “Neurodivergent people are different, but maybe that’s something that should be celebrated. Maybe we can learn something. So next time someone can’t tie their shoelaces or doesn’t meet the work deadline you’ve been hammering them for, ask yourself — is perfect something that actually exists — or something we just strive for?”
This idea of flipping the script on neurodivergency was at the core of the Havas-sponsored session. Havas chairman and CEO Yannick Bolloré introduced proceedings by noting that 53% of Gen Z identify as neurodivergent. Brands that failed to recognise this risked losing consumers and overlooking talent, he said.
On the panel with Young were Renee Connolly, chief belonging and inclusion officer and senior vice-president, life science communications and branding Merck KGaA; and Donna Murphy, global CEO Havas Creative and Health Networks. Murphy explained how companies need to be authentic. She gave an example of how the Vanish detergent brand leaned into the insight that girls with ADHD and autism need familiarity in their clothing. Connolly meanwhile referenced how Merck changed its policies around time off from work, to accommodate families with ADHD.
Turning the page on the
‘mutt complex’
WHAT best defines the Brazilian soul?
Let’s avoid banal and stereotypical answers like carnival, samba and football, please. These ideas illustrate one side of Brazil — for export — but they don’t define its essence. A friend of mine would say that Brazil has ‘borogodó’, but I don’t dare translate that word for an international audience. But I imagine that many of the readers of this article must be asking themselves the same question regarding the recipient of the 2025 Creative Country of the Year, the first in the Cannes Lions Festival’s history. So what is it? What word, adjective, concept, person or thing best explains the sunny, festive, diverse and creative soul that overflows from Brazilians?
It’s the caramel mutt.
Or, as proper canine etiquette dictates, the mixed-breed dog, whose colouration ranges from light cream to dark orange. But caramel mutt — “vira-lata caramel”, in Portuguese — is a much better description, as any Brazilian would proudly agree.
(And here, in parenthesis, I should
This year, the Cannes Lions spotlight is on Brazil, the inaugural recipient of the Festival’s Creative Country of the Year. The accolade, which recognises Brazil’s exceptional contribution to creativity that drives progress and growth, is supported by Brazilian media powerhouse Estadão. Here, editor Igor Ribeiro explains why, if you want to understand what makes Brazil worthy of such an honour, look no further than its beloved caramel mutt
explain the ‘mutt complex’ — “complexo de vira-lata” — a canine concept that is also closely associated with Brazil. Its origin comes from the 1950 World Cup final in Rio de Janeiro, when national self-esteem collapsed with the defeat of our football team to Uruguay. Writer Nelson Rodrigues coined the term ‘mutt complex’ to describe our exaggerated self-pity and the defeatism that embarrassed us and, for decades, prevented us from celebrating our own culture and values. Rodrigues compared us to a poor and abandoned mutt, a creature that roams the city streets alone, cared only by other homeless and marginalised groups. It took us decades to turn the page. According to DM9’s Icaro Doria, who is the president of the Print & Publishing Jury at this year’s Lions, it took another historic and even more shameful defeat on home soil for us to heal. That was the 2014 World Cup, when the Brazilian team succumbed to Germany. Thanks to the internet and Brazilians’ natural talent
for creating memes, digital platforms were already full of jokes — most of them made by us — long before André Schürrle’s seventh goal. I agree with Icaro: that was when Brazil finally exorcised the mutt complex. And perhaps it was also when we began to exalt the caramel mutt. End of parenthesis.) This is not supposed to be a simplistic analogy, so let me draw on another popular canine breed in Brazil, this one of European lineage (specifically British, like the Lions): the border collie. Let’s analyse the behav-
ioural traits of each breed, since their physical appearance doesn’t help much — many caramel mutts look like border collies and vice versa. The caramel mutt is sassy. It likes most people and, if you give it a little attention, it will pull your arm, hug you and kiss you. The border collie is more like a gentleman: it won’t invade your space but will become a loyal friend if you win its trust. The caramel mutt is always nearby and dislikes goodbyes. It prefers everyone to stay together all the time. The border collie, on the other hand, is well-adjusted in this regard: it enjoys being in company but also values its space.
The caramel mutt is more expansive: it’s cheerful most of the time but will complain if it senses something is off. The border collie, a faithful companion, has much more balanced emotions. Its renowned focus harks back to its origins as a herding dog. Highly intelligent, it can ignore the rest of the world and
dedicate itself to a flock of sheep, its owner or playing fetch. But the caramel mutt is scatter-brained and wants to do everything at once: play, ask the nearest human for affection and chase a motorbike. Science has already proven that people with ADHD are very sharp — and caramel mutts are too. They have the kind of intelligence that enables them to play, seek affection and chase a bike simultaneously. But it’s worth highlighting that this isn’t a contest to identify the most adorable dog. Both the caramel mutt and the border collie are charming in their own way. Both can be found all over Brazil, along with various other dog breeds and equally beloved mongrels: the ‘black ones’ (‘pretinhos’), the ‘mango threads’ (‘fiapos de manga’), the ‘little rags’ (‘estopinha’) and all the others that represent Brazilian diversity.
Diversity in fauna and flora. In geography and culture. (New parenthesis. Colonisation and
migration movements in Brazil have been and continue to be numerous, from groups as disparate as the Portuguese, Lebanese, Dutch, Japanese, Italians, Jews, Bolivians... In many of these waves of migration, the indigenous population suffered and was reduced to half of what it was in the 16th century. However, it persisted and continues with its ancestral culture and connection to nature. And while Brazil has a sad history of slavery, African immigration continues to this day, now driven by more noble reasons such as business and asylum.
All this movement of people, with their different customs and dogs, has made us one of the most diverse countries in the world. This is Brazil’s DNA. This feeds the roots of our creativity. End of parenthesis.)
There’s even a bill in progress to transform
the caramel mutt into an intangible Brazilian heritage
So the Brazilian soul is the caramel mutt. It is its diversity and creativity.
It’s such a defining characteristic of ours that there’s even a bill in progress to transform the caramel mutt into an intangible Brazilian heritage. And there’s also National Mutt Day: July 31, created to raise awareness about the conscious adoption of mixed-breed dogs and cats.
Unfortunately, July 31 isn’t a holiday in Brazil. But it should be. Certainly, my loved ones and I would go for a walk in the park, as we usually do on Saturdays. My loved ones are my wife and these guys in the photo: the caramel mutt Pagú and the border collie Oreo.
The four of us also share the most diverse genes, from Africa to tropical forests, from the Scottish Highlands to the Middle East. And that’s what makes us a true family with a Brazilian soul and essence.
Top dogs: Border collie Oreo with caramel mutt Pagú
CROWD/ PUBLIC TRANSPORT / STREET
KITKAT
VML, PRAGUE
CZECH REPUBLIC
Grands Prix OUTDOOR
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GOLD LION
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BE180, SAO PAULO
PR
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• GREY, LONDON
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BRAND • HISTORY CHANNEL
PRODUCT • HISTORY CHANNEL
ENTERED BY • DENTSU CREATIVE, LISBON IDEA CREATION • DENTSU CREATIVE, LISBON PRODUCTION • DENTSU CREATIVE, LISBON POST PRODUCTION • DENTSU CREATIVE, LISBON
C01/004 • MAINLAND CHINA • DISPLAYS
TITLE • SIGNS FROM HEAVEN
BRAND • PANGU CLOUD
PRODUCT • PANGU METEOROLOGICAL MODEL
ENTERED BY • OGILVY, SHANGHAI
IDEA CREATION • OGILVY, SHANGHAI / OGILVY, SHENZHEN
PRODUCTION • BOXCUTTER, AUCKLAND / REN, HONGKONG
C02/017 • UNITED STATES • INTERACTIVE/ DYNAMIC DIGITAL SCREENS
TITLE • SMILE 20
BRAND • GOODY’S PAIN POWDER
PRODUCT • GOODY’S PAIN POWDER
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
CLASSIC TRACK WINNERS OUTDOOR
PRODUCTION • HELO, LOS ANGELES
MEDIA • THE SHIPYARD, COLUMBUS
PR • 360PR, BOSTON
POST PRODUCTION • 456 STUDIOS, CHICAGO
C03/058 • TURKEY • SPECIAL BUILD
TITLE • CARREFOURSA - GHOST TOWN
BRAND • CARREFOURSA
PRODUCT • RETAIL
ENTERED BY • TBWA\ISTANBUL
IDEA CREATION • TBWA\ISTANBUL
PRODUCTION • ORGANIC FILM, ISTANBUL
MEDIA • PUBLICIS ISTANBUL
PR
• MOMENTUM, ISTANBUL
C04/071 • INDIA • LIVE ADVERTISING AND EVENTS
TITLE • CHAI BANSURI - THE TEA FLUTE
BRAND • UNILEVER
PRODUCT • BROOKE BOND TAJ MAHAL TEA
ENTERED BY • OGILVY, MUMBAI
IDEA CREATION • OGILVY, MUMBAI
PRODUCTION • LITTLE LAMB FILMS, MUMBAI
MEDIA • MINDSHARE INDIA, MUMBAI
C05/018 • NEW ZEALAND • INTERACTIVE EXPERIENCES
TITLE • WORST CHILDREN’S LIBRARY
BRAND • SAMSUNG
PRODUCT • SAMSUNG
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • TRIBAL AOTEAROA, AUCKLAND
PRODUCTION • DDB NEW ZEALAND, AUCKLAND
PR
• MANGO COMMUNICATIONS, AUCKLAND
POST PRODUCTION • DDB NEW ZEALAND, AUCKLAND / CREATURE POST, AUCKLAND
C05/034 • UNITED KINGDOM • INTERACTIVE EXPERIENCES
TITLE • MAYO EXCHANGE
BRAND • HELLMANN’S
PRODUCT • HELLMANN’S MAYONNAISE
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PRODUCTION • EDELMAN, LONDON
MEDIA • MINDSHARE, LONDON
PR • EDELMAN, LONDON
C05/035 • BRAZIL • INTERACTIVE EXPERIENCES
TITLE • TOUCHBOARDS DISCOUNT
BRAND • ITAÚ UNIBANCO
PRODUCT • BANK
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • ZAINE FILMES, SAO PAULO / ANTFOOD, SAO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
C06/023 • BRAZIL • TRANSIT
TITLE • FOLLOWERS STORE
BRAND • NEW BALANCE
PRODUCT • NEW BALANCE
ENTERED BY • LEPUB, SAO PAULO
IDEA CREATION • LEPUB, SAO PAULO
PRODUCTION • RISING, SAO PAULO / MAD SOUNDS PRODUCTIONS, SAO PAULO / JAMUTE, SAO PAULO
C06/046 • INDIA • TRANSIT
TITLE • LUCKY YATRA
BRAND • INDIAN RAILWAYS
PRODUCT • RAILWAY SERVICE
ENTERED BY • FCB INDIA, MUMBAI
IDEA CREATION • FCB INDIA, MUMBAI
D03/025 • ITALY • TECHNOLOGY
TITLE • HIDDEN MESSAGE
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN
PR • THE ROMANS, LONDON
D03/028 • SAUDI ARABIA • TECHNOLOGY
TITLE • THE SHADED ROUTE
BRAND • HUNGERSTATION
PRODUCT • HUNGERSTATION DELIVERY APP
ENTERED BY • VML, RIYADH
IDEA CREATION • VML, RIYADH
PRODUCTION • BLUE ELEPHANT, RIYADH
PR • VML, RIYADH
E04/049 • UNITED STATES • SOCIAL BEHAVIOUR
TITLE • WINNING ISN’T COMFORTABLE
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • ICONOCLAST, LOS ANGELES
MEDIA • WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • WORK EDITORIAL, CULVER CITY / SELECTED WORKS, LONDON / JOINT EDITORIAL, PORTLAND / THE TRAFIK, SANTA MONICA / WALKER MUSIC, LOS ANGELES
E04/064 • UNITED ARAB EMIRATES • SOCIAL BEHAVIOUR
TITLE • NOT FOR FIRST DATES
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S MEALS
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
MEDIA • UM MENA, DUBAI
E05/003 • NEW ZEALAND • USE OF HUMOUR
TITLE • AWKBOARDS
BRAND • LIFE PHARMACY
PRODUCT • OTC PRODUCTS
ENTERED BY • FCB NEW ZEALAND, AUCKLAND
IDEA CREATION • FCB NEW ZEALAND, AUCKLAND
E06/031 • CANADA • BREAKTHROUGH ON A BUDGET
TITLE • TROLLBOARDS
BRAND • SKYSCANNER
PRODUCT • SKYSCANNER SEARCH AGGREGATOR AND TRAVEL AGENCY
ENTERED BY • COURAGE, TORONTO
IDEA CREATION • COURAGE, TORONTO
PRODUCTION • JOSWIN MEDIA, LOS ANGELES
MEDIA • REBEL & THORN, TORONTO
PR • 5W PUBLIC RELATIONS, NEW YORK
E07/040 • BRAZIL • CORPORATE PURPOSE & CSR
TITLE • PLASTIC BLOOD BRAND • OKA BIOTECH
PRODUCT • OKA BIOTECH
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
PR • DM9, SAO PAULO
E07/041 • BRAZIL • CORPORATE PURPOSE & CSR
TITLE • GOLD = DEATH
BRAND • URIHI YANOMAMI
PRODUCT • URIHI YANOMAMI
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
E08/007 • PORTUGAL • MARKET DISRUPTION
TITLE • SAVE US FROM THE USA BRAND • CHANGE THE REF
PRODUCT • GUN VIOLENCE AWARENESS
ENTERED BY • STREAM AND TOUGH GUY, LISBON
IDEA CREATION • STREAM AND TOUGH GUY, LISBON / ATLANTIC, NEW YORK
PRODUCTION • FUZE IMAGES, CURITIBA / DAHOUSE AUDIO, LOS ANGELES
MEDIA • WADE AGENCY, COPENHAGEN / MOP, LINDA-A-VELHA
PR • AJ MEDIA COMMUNICATIONS, RIVER VALE
E09/026 • CANADA • CULTURAL ENGAGEMENT
TITLE • SEE MY NAME
BRAND • MOLSON COORS
PRODUCT • MOLSON COORS
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • SUNEEVA, TORONTO
MEDIA • WAVEMAKER, TORONTO
PR
• RETHINK, TORONTO / CITIZEN RELATIONS, TORONTO
POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO
E09/044 • INDIA • CULTURAL ENGAGEMENT
TITLE • VI GUARDIAN BEADS
BRAND • VI (VODAFONE IDEA)
PRODUCT • HOLY BEADS
ENTERED BY • OGILVY, MUMBAI
IDEA CREATION • OGILVY, MUMBAI PRODUCTION • HUNGRY FILMS, MUMBAI
E09/046 • MEXICO • CULTURAL ENGAGEMENT
TITLE • AEROMEXICANOS
BRAND • AEROMEXICO
PRODUCT • AEROMEXICO
ENTERED BY • OGILVY, MEXICO CITY
IDEA CREATION • OGILVY, MEXICO CITY
PRODUCTION • ORIENTAL FILMS, MEXICO CITY
PR
• OGILVY, MEXICO CITY
POST PRODUCTION • FARO VFX, LA TEBAIDA / FONOBOX, MEXICO / AZOTEA POST, MEXICO CITY / TORNUS AGENCY, MEXICO CITY
OUTDOOR
Grand Prix
PRINT & PUBLISHING
GRAND PRIX
D08/001 • GERMANY • MARKET DISRUPTION
TITLE • PRICE PACKS
BRAND • PENNY
PRODUCT • FOOD/NON-FOOD
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • WE MAKE THEM WONDER
GMBH, MUNICH
MEDIA • PION3ERS, DUSSELDORF
GOLD LION
A01/053 • UNITED KINGDOM • CAMPAIGN
CONSUMER GOODS
TITLE • THE SIP OF SANCTUARY
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA • GREY, LONDON
PR • GREY, LONDON
POST PRODUCTION • GREY, LONDON
A01/054 • UNITED KINGDOM • CAMPAIGN
CONSUMER GOODS
TITLE • PROTECTOR OF THE CHALICE
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA • GREY, LONDON
PR • GREY, LONDON
POST PRODUCTION • GREY, LONDON
A01/055 • UNITED KINGDOM • CAMPAIGN
CONSUMER GOODS
TITLE • HAPPINESS WITHIN CHAOS
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA • GREY, LONDON
PR
• GREY, LONDON
POST PRODUCTION • GREY, LONDON
A01/083 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • NEW YEAR’S
BRAND • DOVE
PRODUCT • DOVE SOAP
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
MEDIA • ESSENCEMEDIACOM, NEW YORK
A01/084 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • ST. PATRICK’S DAY
BRAND • DOVE
PRODUCT • DOVE SOAP
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
MEDIA • ESSENCEMEDIACOM, NEW YORK
A01/085 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • MARDI GRAS
BRAND • DOVE
PRODUCT • DOVE SOAP
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
MEDIA • ESSENCEMEDIACOM, NEW YORK
A01/086 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • HOLI
BRAND • DOVE
PRODUCT • DOVE SOAP
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
MEDIA • ESSENCEMEDIACOM, NEW YORK
A01/087 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • CARNAVAL
BRAND • DOVE
PRODUCT • DOVE SOAP
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
MEDIA • ESSENCEMEDIACOM, NEW YORK
D07/004 • INDIA •
CORPORATE PURPOSE & CSR
TITLE • INK OF DEMOCRACY
BRAND • THE TIMES OF INDIA
PRODUCT • ELECTION APPEAL
ENTERED BY • HAVAS, MUMBAI
IDEA CREATION
• HAVAS, MUMBAI
PRODUCTION • HAVAS, MUMBAI
MEDIA • BENNETT COLEMAN & CO., MUMBAI
PR • BENNETT COLEMAN & CO., MUMBAI
POST PRODUCTION • HAVAS, MUMBAI
D07/023 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • PLASTIC BLOOD
BRAND • OKA BIOTECH
PRODUCT • OKA BIOTECH
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
PR • DM9, SAO PAULO
SILVER
LION
A01/071 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • BIRTHDAY PARTY
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
POST PRODUCTION • JAMUTE, SAO PAULO
A01/072 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • DINNER
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
POST PRODUCTION • JAMUTE, SAO PAULO
A01/073 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • GAME DAY
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
POST PRODUCTION • JAMUTE, SAO PAULO
A01/140 • CZECH REPUBLIC • CAMPAIGN
CONSUMER GOODS
TITLE • CROWD
BRAND • KITKAT
PRODUCT • KITKAT
ENTERED BY • VML, PRAGUE
IDEA CREATION • VML, PRAGUE
MEDIA • OPENMIND, PRAGUE
A01/141 • CZECH REPUBLIC • CAMPAIGN
CONSUMER GOODS
TITLE • PUBLIC TRANSPORT
BRAND • KITKAT
PRODUCT • KITKAT
ENTERED BY • VML, PRAGUE
IDEA CREATION • VML, PRAGUE
MEDIA • OPENMIND, PRAGUE
A01/142 • CZECH REPUBLIC • CAMPAIGN
CONSUMER GOODS
TITLE • STREET
BRAND • KITKAT
PRODUCT • KITKAT
ENTERED BY • VML, PRAGUE
IDEA CREATION • VML, PRAGUE
MEDIA • OPENMIND, PRAGUE
A01/168 • COLOMBIA • CAMPAIGN
CONSUMER GOODS
TITLE • TOILET PAPER
BRAND • OREO
PRODUCT • OREO
ENTERED BY • LEPUB BOGOTA
IDEA CREATION • LEPUB BOGOTA / LEPUB, AMSTERDAM
A01/169 • COLOMBIA • CAMPAIGN
CONSUMER GOODS
TITLE • EGGS
BRAND • OREO
PRODUCT • OREO
ENTERED BY • LEPUB BOGOTA
IDEA CREATION • LEPUB BOGOTA / LEPUB, AMSTERDAM
A01/170 • COLOMBIA • CAMPAIGN
CONSUMER GOODS
TITLE • ROSES
BRAND • OREO
PRODUCT • OREO
ENTERED BY • LEPUB BOGOTA
IDEA CREATION • LEPUB BOGOTA / LEPUB, AMSTERDAM
A01/171 • COLOMBIA • CAMPAIGN
CONSUMER GOODS
TITLE • BANANAS
BRAND • OREO
PRODUCT • OREO
ENTERED BY • LEPUB BOGOTA
IDEA CREATION • LEPUB BOGOTA / LEPUB, AMSTERDAM
A01/172 • COLOMBIA • CAMPAIGN
CONSUMER GOODS
TITLE • DUCK
BRAND • OREO
PRODUCT • OREO
ENTERED BY • LEPUB BOGOTA
IDEA CREATION • LEPUB BOGOTA / LEPUB, AMSTERDAM
C01/009 • BRAZIL •
INNOVATIVE&ADAPTED USE OF PRINT&PUB TITLE • THE SHAKESPEARE BIC BRAND • BIC
PRODUCT • BIC CRYSTAL PEN
ENTERED BY • VML, SAO PAULO
IDEA CREATION • VML, SAO PAULO
PRODUCTION • HOGARTH WORLDWIDE, SAO PAULO / P+E GALERIA DIGITAL, SAO PAULO / CARBONO SOUND LAB, SAO PAULO / OIO, SAO PAULO
MEDIA • VML, SAO PAULO
PR • APPROACH, SAO PAULO
D02/007 • BRAZIL •
CHALLENGER BRAND
TITLE • GOLD = DEATH
BRAND • URIHI YANOMAMI
PRODUCT • URIHI YANOMAMI
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
D04/022 • FRANCE •
SOCIAL BEHAVIOUR
TITLE • NOT EVERY SMILE STARTS AS A SMILE BRAND • COLGATE
PRODUCT • COLGATE
ENTERED BY • VML, PARIS
IDEA CREATION • VML, PARIS
PRODUCTION • BIRTH, PARIS
MEDIA • WAVEMAKER, LONDON
D04/046 • UNITED STATES •
SOCIAL BEHAVIOUR
TITLE • CORONA ECLIPSE
BRAND • CORONA
PRODUCT • CORONA
ENTERED BY • DAVID, MIAMI
IDEA CREATION
• DAVID, MIAMI
PR • DAVID, MIAMI / INPRESS PORTER NOVELLI, SAO PAULO
PRODUCTION • YOU ARE HERE, LONDON / CEGO, SAO PAULO
PR • GOLIN, LONDON
POST PRODUCTION • PICS, LONDON / JUNGLE STUDIOS, LONDON
A01/042 • UNITED KINGDOM • CAMPAIGN
CONSUMER GOODS
TITLE • RUNNING
BRAND • DIRT IS GOOD
PRODUCT • PERSIL
ENTERED BY • MULLENLOWE UK, LONDON
IDEA CREATION • MULLENLOWE UK, LONDON
PRODUCTION
• YOU ARE HERE, LONDON / CEGO, SAO PAULO
PR • GOLIN, LONDON
POST PRODUCTION • PICS, LONDON / JUNGLE STUDIOS, LONDON
A01/043 • UNITED KINGDOM • CAMPAIGN
CONSUMER GOODS
TITLE • KICK BOXING
BRAND • DIRT IS GOOD
PRODUCT • PERSIL
ENTERED BY • MULLENLOWE UK, LONDON
IDEA CREATION • MULLENLOWE UK, LONDON
PRODUCTION • YOU ARE HERE, LONDON / CEGO, SAO PAULO
PR • GOLIN, LONDON
POST PRODUCTION • PICS, LONDON / JUNGLE STUDIOS, LONDON
A01/050 • BRAZIL • CAMPAIGN
CONSUMER GOODS
TITLE • LEMON - SHOT ON FABER-CASTELL
BRAND • FABER-CASTELL
PRODUCT • FABER-CASTELL
ENTERED BY • DAVID, SAO PAULO
IDEA CREATION
PRODUCTION
• DAVID, SAO PAULO
• NORTE, SAO PAULO
MEDIA • DAVID, SAO PAULO
A01/051 • BRAZIL • CAMPAIGN CONSUMER GOODS
TITLE • COFFEE - SHOT ON FABER-CASTELL
BRAND • FABER-CASTELL
PRODUCT • FABER-CASTELL
ENTERED BY • DAVID, SAO PAULO
IDEA CREATION • DAVID, SAO PAULO
PRODUCTION • NORTE, SAO PAULO
MEDIA • DAVID, SAO PAULO
A01/052 • BRAZIL • CAMPAIGN CONSUMER GOODS
TITLE • EYE - SHOT ON FABER-CASTELL
BRAND • FABER-CASTELL
PRODUCT • FABER-CASTELL
ENTERED BY • DAVID, SAO PAULO
IDEA CREATION • DAVID, SAO PAULO
PRODUCTION • NORTE, SAO PAULO
MEDIA • DAVID, SAO PAULO
A01/110 • SPAIN • CAMPAIGN CONSUMER GOODS
TITLE • DIVER
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PICT ESTUDIO, AGUA BRANCA
A01/114 • SPAIN • CAMPAIGN CONSUMER GOODS
TITLE • BOAT
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PICT ESTUDIO, AGUA BRANCA
A01/115 • SPAIN • CAMPAIGN
CONSUMER GOODS
TITLE • WAVES
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • PICT ESTUDIO, AGUA BRANCA
A01/116 • SPAIN • CAMPAIGN
CONSUMER GOODS
TITLE • SURFER
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PICT ESTUDIO, AGUA BRANCA
A01/117 • SPAIN • CAMPAIGN
CONSUMER GOODS
TITLE • WINDSURF
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PICT ESTUDIO, AGUA BRANCA
A04/036 • UNITED ARAB EMIRATES • CAMPAIGN
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • JORDAN 23
BRAND • NBA INDIA
PRODUCT • BASKETBALL
ENTERED BY • LEO, DUBAI
IDEA CREATION • LEO, DUBAI
PRODUCTION • BIG KAHUNA FILMS, DUBAI / JUMPING JACK FILMS, MUMBAI
POST PRODUCTION • BIG KAHUNA FILMS, DUBAI / OPTIX, DUBAI
A04/037 • UNITED ARAB EMIRATES • CAMPAIGN
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • SHAQ 34
BRAND • NBA INDIA
PRODUCT • BASKETBALL
ENTERED BY • LEO, DUBAI
IDEA CREATION • LEO, DUBAI
PRODUCTION • BIG KAHUNA FILMS, DUBAI / JUMPING JACK FILMS, MUMBAI
POST PRODUCTION • BIG KAHUNA FILMS, DUBAI / OPTIX, DUBAI
A04/038 • UNITED ARAB EMIRATES • CAMPAIGN
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • KOBE 8
BRAND • NBA INDIA
PRODUCT • BASKETBALL
ENTERED BY • LEO, DUBAI
IDEA CREATION • LEO, DUBAI
PRODUCTION • BIG KAHUNA FILMS, DUBAI / JUMPING JACK FILMS, MUMBAI
POST PRODUCTION • BIG KAHUNA FILMS, DUBAI / OPTIX, DUBAI
A04/039 • UNITED ARAB EMIRATES • CAMPAIGN
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • LEBRON 6
BRAND • NBA INDIA
PRODUCT • BASKETBALL
ENTERED BY • LEO, DUBAI
IDEA CREATION • LEO, DUBAI
PRODUCTION • BIG KAHUNA FILMS, DUBAI / JUMPING JACK FILMS, MUMBAI
POST PRODUCTION • BIG KAHUNA FILMS, DUBAI / OPTIX, DUBAI
D03/036 • BRAZIL •
SINGLE-MARKET CAMPAIGN
TITLE • COUPON RAIN
BRAND • MERCADO LIVRE
PRODUCT • MERCADO LIVRE
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
MEDIA • GUT, SAO PAULO
PR • GUT, SAO PAULO / CDN, SAO PAULO
D07/006 • FRANCE •
CORPORATE PURPOSE & CSR
TITLE • THE FREEDOM EDITION
BRAND • SOCIETY
PRODUCT • SOCIETY
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS / REPORTERS WITHOUT BORDERS, PARIS
PRODUCTION • GUM, PARIS / SOVAGE, PARIS
D07/010 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • SCHOLARSHIP IN BOOKS
BRAND • UNIASSELVI
PRODUCT • SCHOLARSHIPS
ENTERED BY • BETC HAVAS, SAO PAULO
IDEA CREATION • BETC HAVAS, SAO PAULO
PRODUCTION • SURREAL HOTEL ARTS, SAO PAULO / LUCHA LIBRE AUDIO, SÃO PAULO
MEDIA • BETC HAVAS, SAO PAULO
POST PRODUCTION • BLEACH FILMES, SAO PAULO / ZAINE FILMES, SAO PAULO
D07/040 • PORTUGAL •
CORPORATE PURPOSE & CSR
TITLE • HISTORY OUTNUMBERED
BRAND • HISTORY CHANNEL
PRODUCT • HISTORY CHANNEL
ENTERED BY • DENTSU CREATIVE, LISBON IDEA CREATION • DENTSU CREATIVE, LISBON PRODUCTION • DENTSU CREATIVE, LISBON POST PRODUCTION • DENTSU CREATIVE, LISBON
D09/010 • PUERTO RICO • CULTURAL ENGAGEMENT
TITLE • FOUND IN TRANSLATION
BRAND • MEDALLA LIGHT
PRODUCT • MEDALLA LIGHT
ENTERED BY • DDB LATINA PUERTO RICO
IDEA CREATION • DDB LATINA PUERTO RICO
MEDIA • PHD PUERTO RICO, GUAYNABO
D09/028 • FRANCE • CULTURAL ENGAGEMENT
TITLE • PUBIC SERVICE ANNOUNCEMENT
BRAND • KIEHL’S
PRODUCT • KIEHL’S DERMATOLOGIST BRAND’S
INTIMATE CARE LINE-UP INCLUDING INGROWN HAIR & TONE CORRECTIVE DROPS.
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
PRINT & PUBLISHING
Grand Prix
Audio & Radio
ONE SECOND ADS
BUDWEISER
AFRICA CREATIVE DDB, SAO PAULO BRAZIL
AUDIO & RADIO
GRAND PRIX
B01/019 • BRAZIL • USE OF MUSIC
TITLE • ONE SECOND ADS
BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • LUCHA LIBRE AUDIO, SÃO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
GOLD LION
A03/009 • UNITED STATES • VOICE ACTIVATION
TITLE • NAME THIS OREO
BRAND • OREO
PRODUCT • OREO
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK
PRODUCTION • BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI
A06/026 • BRAZIL •
AUDIO-LED CREATIVITY
TITLE • ONE SECOND ADS
BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • LUCHA LIBRE AUDIO, SÃO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
C03/004 • SAUDI ARABIA • SINGLE-MARKET CAMPAIGN
TITLE • THE SECOND RELEASE
BRAND • BILLBOARD ARABIA
PRODUCT • BILLBOARD MAGAZINE
ENTERED BY • SRMG LABS, RIYADH IDEA CREATION • SRMG LABS, RIYADH
PRODUCTION • SRMG LABS, RIYADH / BILLBOARD ARABIA, RIYADH / EYEDIA PRODUCTION, RIYADH
PR • SRMG LABS, RIYADH / BILLBOARD ARABIA, RIYADH
SILVER LION
A01/035 • UNITED STATES •
USE OF AUDIO & RADIO AS A MEDIUM
TITLE • NAME THIS OREO
BRAND • OREO
PRODUCT • OREO
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK
PRODUCTION
• BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI
A04/012 • BRAZIL • BRANDED CONTENT/PODCASTS
TITLE • FISHERMEN STORYTELLERS
BRAND • CORONA
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • RECONCAVO, SAO PAULO / LOUD+, SAO PAULO / BLACK MADRE, SAO PAULO / MONKEY, SAO PAULO
B03/056 • SPAIN • CAMPAIGN
SCRIPT
TITLE • 1. HIGH ENERGY INTERN BRAND • FUSION ENERGY DRINK
PRODUCT • ENERGY DRINK
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • BUMBLEBEAT, SAO PAULO
B03/057 • SPAIN • CAMPAIGN
SCRIPT
TITLE • 2. HIGH ENERGY BOYFRIEND
BRAND • FUSION ENERGY DRINK
PRODUCT • ENERGY DRINK
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • BUMBLEBEAT, SAO PAULO
B03/058 • SPAIN • CAMPAIGN
SCRIPT
TITLE • 3. HIGH ENERGY DAD
BRAND • FUSION ENERGY DRINK
PRODUCT • ENERGY DRINK
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • BUMBLEBEAT, SAO PAULO
B04/026 • UNITED STATES • CAMPAIGN
CASTING & PERFORMANCE
TITLE • CHILL ENOUGH
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • ALMA ADVERTISING AGENCY, MIAMI
IDEA CREATION • ALMA ADVERTISING AGENCY, MIAMI
PRODUCTION • CROWN STREET FILMS, MIAMI / OMNICOM STUDIOS, MIAMI
MEDIA • CONNECT @ PUBLICIS MEDIA, NEW YORK
PR • PHAEDON, MINNEAPOLIS
B04/027 • UNITED STATES • CAMPAIGN
CASTING & PERFORMANCE
TITLE • COLD DETECTOR
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • ALMA ADVERTISING AGENCY, MIAMI
IDEA CREATION • ALMA ADVERTISING AGENCY, MIAMI
PRODUCTION • CROWN STREET FILMS, MIAMI / OMNICOM STUDIOS, MIAMI
MEDIA • CONNECT @ PUBLICIS MEDIA, NEW YORK
PR • PHAEDON, MINNEAPOLIS
B04/028 • UNITED STATES • CAMPAIGN
CASTING & PERFORMANCE
TITLE • MOUNTAIN COLD
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • ALMA ADVERTISING AGENCY, MIAMI
IDEA CREATION • ALMA ADVERTISING AGENCY, MIAMI
PRODUCTION • CROWN STREET FILMS, MIAMI / OMNICOM STUDIOS, MIAMI
MEDIA • CONNECT @ PUBLICIS MEDIA, NEW YORK
PR • PHAEDON, MINNEAPOLIS
C02/004 • BELGIUM • CHALLENGER BRAND
TITLE • BURGER TO KING BRAND • BURGER KING
PRODUCT • BURGER KING
ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS
IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS
PRODUCTION • DAHOUSE AUDIO, BERLIN POST PRODUCTION • BOGOTA POST PRODUCTION STUDIO, SAO PAULO
C04/013 • SAUDI ARABIA • SOCIAL BEHAVIOUR
TITLE • THE SECOND RELEASE
BRAND • BILLBOARD ARABIA
PRODUCT • BILLBOARD MAGAZINE
ENTERED BY • SRMG LABS, RIYADH
IDEA CREATION • SRMG LABS, RIYADH
PRODUCTION • SRMG LABS, RIYADH / BILLBOARD ARABIA, RIYADH / EYEDIA PRODUCTION, RIYADH
PR • SRMG LABS, RIYADH / BILLBOARD ARABIA, RIYADH
C05/020 • BRAZIL • USE OF HUMOUR
TITLE • FROM HURT TO HIT BRAND • BRAHMA
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • CONTENT CAPTUR PILULA, SAO PAULO / BUMBLEBEAT, SAO PAULO
C09/016 • CHILE • CULTURAL ENGAGEMENT
TITLE • ME FEAT. ME
BRAND • NOSOTRAS
PRODUCT • NOSOTRAS
ENTERED BY • DDB CHILE, SANTIAGO
IDEA CREATION • DDB CHILE, SANTIAGO
PRODUCTION • SAUVALLE PRODUCCIONES, SANTIAGO / PATRICIA, SANTIAGO
MEDIA • PHD, SANTIAGO
POST PRODUCTION • POSTON DIGITAL ARTS ANIMACION REALIDAD VIRTUAL VFX, SANTIAGO / WISE INNOVATION STUDIOS, SANTIAGO / ESTUDIO BILBAO, SANTIAGO
BRONZE LION
A04/007 • SWEDEN • BRANDED CONTENT/PODCASTS
TITLE • THE FUTURE FAN STAGE
BRAND • WAY OUT WEST
PRODUCT • MUSIC FESTIVAL
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM
PRODUCTION • LOVE HULTEN, GOTHENBURG / HOUSE AGENCY, STOCKHOLM
PR • NORD DDB, STOCKHOLM
POST PRODUCTION • HOUSE AGENCY, STOCKHOLM
A06/014 • AUSTRALIA • AUDIO-LED CREATIVITY
TITLE • ROOBADGE
BRAND • VOLKSWAGEN
PRODUCT • AUTOMOTIVE ACCESSORY
ENTERED BY • DDB SYDNEY
IDEA CREATION • DDB SYDNEY
PRODUCTION • NAKATOMI, SYDNEY / VERT DESIGN, SYDNEY
POST PRODUCTION • MOSAIC MUSIC & SOUND, SYDNEY
A06/053 • ARGENTINA •
AUDIO-LED CREATIVITY
TITLE • THE SOUND OF DIVORCE
BRAND • CALM
PRODUCT • CALM
ENTERED BY • OGILVY ARGENTINA, BUENOS AIRES
IDEA CREATION • OGILVY ARGENTINA, BUENOS AIRES
PRODUCTION • WALDEN STUDIO, BUENOS AIRES
MEDIA • OGILVY ARGENTINA, BUENOS AIRES
PR • OGILVY ARGENTINA, BUENOS AIRES
POST PRODUCTION • WALDEN STUDIO, BUENOS AIRES
B01/020 • UNITED STATES • USE OF MUSIC
TITLE • MEGAN THEE [____]
BRAND • AMAZON
PRODUCT • AMAZON PRIME DAY
ENTERED BY • AMAZON PRIME VIDEO, SANTA MONICA
IDEA CREATION • AMAZON PRIME VIDEO, SANTA MONICA
PRODUCTION • RADICALMEDIA, SANTA MONICA
POST PRODUCTION • THE DEN EDITORIAL, LOS ANGELES
B01/021 • CHILE •
USE OF MUSIC
TITLE • ME FEAT. ME
BRAND • NOSOTRAS
PRODUCT • NOSOTRAS
ENTERED BY • DDB CHILE, SANTIAGO
IDEA CREATION • DDB CHILE, SANTIAGO
PRODUCTION • SAUVALLE PRODUCCIONES, SANTIAGO / PATRICIA, SANTIAGO
MEDIA • PHD, SANTIAGO
POST PRODUCTION • POSTON DIGITAL ARTS
ANIMACION REALIDAD VIRTUAL VFX, SANTIAGO / WISE INNOVATION STUDIOS, SANTIAGO / ESTUDIO BILBAO, SANTIAGO
B03/001 • SOUTH AFRICA • CAMPAIGN
SCRIPT
TITLE • WHAT’S GUCCI?
BRAND • HANSA PILSENER
PRODUCT • HANSA PILSENER
ENTERED BY • JOE PUBLIC UNITED, SANDTON IDEA CREATION • JOE PUBLIC UNITED, SANDTON
B03/002 • SOUTH AFRICA • CAMPAIGN
SCRIPT
TITLE • OKRRR
BRAND • HANSA PILSENER
PRODUCT • HANSA PILSENER
ENTERED BY • JOE PUBLIC UNITED, SANDTON IDEA CREATION • JOE PUBLIC UNITED, SANDTON
B03/003 • SOUTH AFRICA • CAMPAIGN
SCRIPT
TITLE • SPILL THE TEA
BRAND • HANSA PILSENER
PRODUCT • HANSA PILSENER
ENTERED BY • JOE PUBLIC UNITED, SANDTON
IDEA CREATION • JOE PUBLIC UNITED, SANDTON
C04/026 • UNITED KINGDOM •
SOCIAL BEHAVIOUR
TITLE • HARMONISER
BRAND • TWIX
PRODUCT • TWIX
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • ROGUE FILMS, LONDON / VONAGE, LONDON / PLAN8, STOCKHOLM
MEDIA • ESSENCEMEDIACOM, LONDON
PR • KETCHUM, LONDON
POST PRODUCTION • 1920VFX, LONDON / COMPANY 3, LONDON / FACTORY STUDIOS, LONDON / WORK EDITORIAL, LONDON
C05/007 • FRANCE • USE OF HUMOUR
TITLE • FOOTBALL LOVER FM
BRAND • SO FOOT
PRODUCT • SO FOOT
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • PROSE ON PIXELS, PARIS / BETC FULLSIX, PARIS / GUM, PARIS / LA-BO, PARIS
PR • BETC, PARIS
C07/015 • DENMARK • CORPORATE PURPOSE & CSR
TITLE • SOUNDS RIGHT
BRAND • MUSEUM FOR THE UNITED NATIONSUN LIVE, SPOTIFY
PRODUCT • MUSIC
ENTERED BY • AKQA, COPENHAGEN
IDEA CREATION • AKQA, COPENHAGEN
MEDIA • SPOTIFY, STOCKHOLM
PR • LD COMMUNICATIONS, LONDON / NO. 29 COMMUNICATIONS, NEW YORK / THE WORLD WE WANT, LONDON
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Grand Prix HEALTH & WELLNESS
Health & Wellness
VASELINE VERIFIED
GRAND PRIX
A02/55004 • SINGAPORE • OTC APPLICATIONS
TITLE • VASELINE VERIFIED
BRAND • UNILEVER
PRODUCT • VASELINE
ENTERED BY • OGILVY, SINGAPORE
IDEA CREATION • OGILVY, SINGAPORE
PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE MEDIA • MINDSHARE, LONDON
PR
• OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG
POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE
GOLD LION
B01/22010 • BRAZIL •
BRAND-LED EDUCATION & AWARENESS
TITLE • NIGRUM CORPUS
BRAND • IDOMED
PRODUCT • NIGRUM CORPUS
ENTERED BY • ARTPLAN, SAO PAULO
IDEA CREATION • ARTPLAN, SAO PAULO
PRODUCTION • UNTITLED TV BR, SÃO PAULO / ROAD FILMES, RIO DE JANEIRO / RAW AUDIO, SAO PAULO / MAURICIO NAHAS ESTUDIO FOTOGRAFICO, SAO PAULO / RUDY HUHOLD FOTOGRAFIA, RIO DE JANEIRO
PR
• APPROACH COMUNICACAO, SAO PAULO
POST PRODUCTION • FUJOCKA CREATIVE IMAGES, SÃO PAULO / P+E GALERIA DIGITAL, SAO PAULO
B01/38012 • PERU •
BRAND-LED EDUCATION & AWARENESS
TITLE • SIGHTWALKS
BRAND • CEMENTO SOL
PRODUCT • CEMENT
ENTERED BY • CIRCUS GREY, MIRAFLORES
IDEA CREATION • CIRCUS GREY, MIRAFLORES
PRODUCTION • REBECA, LIMA / AGOSTO MUSIC, LIMA
PR • LLYC, LIMA
POST PRODUCTION • PUNTO APARTE, LIMA
B01/54005 • FRANCE • BRAND-LED EDUCATION & AWARENESS
TITLE • GROUP THERAPY
BRAND • AXA
PRODUCT • AXA
ENTERED BY • VML, PARIS
IDEA CREATION • VML, PARIS
PRODUCTION • HARTBEAT, LOS ANGELES
MEDIA • GROUPM MOTION ENTERTAINMENT,
LOS ANGELES / WAVEMAKER, PARIS
PR • METRO PUBLIC RELATIONS, LOS ANGELES
B02/44012 • UNITED STATES •
NON-PROFIT EDUCATION & AWARENESS
TITLE • ZIP CODE EXAM
BRAND • ZIP CODE EXAM
PRODUCT • ZIP CODE EXAM
ENTERED BY • AREA 23, AN IPG HEALTH COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH COMPANY, NEW YORK
PRODUCTION • DALMATIAN COW, LOS ANGELES / BUMBLEBEAT, SAO PAULO
MEDIA • RAPPORT, NEW YORK / UM, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
POST PRODUCTION • PREYMAKER, NEW YORK / STUDIORX, NEW YORK
B02/54001 • AUSTRALIA •
NON-PROFIT EDUCATION & AWARENESS
TITLE • THE BEST PLACE IN THE WORLD TO HAVE HERPES
POST PRODUCTION • BIGPOP STUDIOS, AUCKLAND / ATTICUS, SYDNEY
B03/17003 • CANADA •
FUNDRAISING & ADVOCACY
TITLE • THE COUNT
BRAND • SICKKIDS FOUNDATION
PRODUCT • SICKKIDS FOUNDATION
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • ICONOCLAST, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, CULVER CITY / SOUNDTREE, LOS ANGELES / ARC CREATIVE STUDIO, AURORA
SILVER LION
A01/9002 • UNITED STATES • OTC ORAL MEDICINES
TITLE • DON’T SLEEP ON SAQUON BRAND • UNISOM PRODUCT • UNISOM
ENTERED BY • THE MARTIN AGENCY, RICHMOND
IDEA CREATION • THE MARTIN AGENCY, RICHMOND
PRODUCTION • CREATIVE ARTISTS AGENCY, LOS ANGELES
MEDIA • HAVAS, CHICAGO
PR • LIPPE TAYLOR, NEW YORK
POST PRODUCTION • CREATIVE ARTISTS AGENCY, LOS ANGELES
A04/53001 • UNITED KINGDOM • NUTRACEUTICALS
TITLE • CREAMOTHERAPY
BRAND • MY DOCTORS RECIPE
PRODUCT • NUTRI ICE
ENTERED BY • HAVAS LYNX, MANCHESTER
IDEA CREATION • HAVAS LYNX, MANCHESTER / MY DOCTORS RECIPE, DORNOCH
PRODUCTION • HAVAS LYNX, MANCHESTER / PROSE ON PIXELS, MANCHESTER / MY DOCTORS
RECIPE, DORNOCH
POST PRODUCTION • HAVAS LYNX, MANCHESTER / PROSE ON PIXELS, MANCHESTER
A04/53002 • UNITED STATES •
NUTRACEUTICALS
TITLE • MEMENTO BEER
BRAND • ABRACERVA
PRODUCT • NON-ALCOHOLIC BEER
ENTERED BY • OGILVY HEALTH, NEW YORK
IDEA CREATION • OGILVY HEALTH, NEW YORK
PRODUCTION • WIDELABS, PORTO ALEGRE / FAMOUS WHO, SAO PAULO / MOL, SAO PAULO / BUMBLEBEAT, SAO PAULO / PLATINUM, SAO PAULO
A05/12007 • SPAIN • HEALTH & WELLNESS TECH
TITLE • THE MIND GUARDIAN BRAND • SAMSUNG
PRODUCT • SAMSUNG
ENTERED BY • CHEIL WORLDWIDE, MADRID
IDEA CREATION • CHEIL WORLDWIDE, MADRID / SAMSUNG ELECTRONICS IBERIA, MADRID
PRODUCTION • SOMOS 5, MADRID / PE GRANDE, PORTO ALEGRE
PR • SAMSUNG ELECTRONICS IBERIA, MADRID
POST PRODUCTION • SOMOS 5, MADRID / HEFTY MUSIC AND SOUND, SAO PAULO
A05/53007 • FRANCE • HEALTH & WELLNESS TECH
TITLE • OMNILIVERY
BRAND • OMNI
PRODUCT • MOBILITY SYSTEM FOR WHEELCHAIR
ENTERED BY • SAATCHI & SAATCHI FRANCE, PARIS
IDEA CREATION • SAATCHI & SAATCHI FRANCE, PARIS
PRODUCTION • PRODIGIOUS, PARIS
POST PRODUCTION • MECHANTS, SAINT-DENIS
B01/8022 • GERMANY •
BRAND-LED EDUCATION & AWARENESS
TITLE • BREASTMILK MONEY
BRAND • HERCONOMY
PRODUCT • HERCONOMY
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • WE MAKE THEM WONDER GMBH, MUNICH
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR
• TULOM, SAO PAULO
B01/13009 • UNITED KINGDOM • BRAND-LED EDUCATION & AWARENESS
TITLE • MISSED BIRTHDAYS
BRAND • ITV X CALM
PRODUCT • ITV X CALM
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • ADAM&EVEDDB, LONDON / KING HENRY, LONDON / ACADEMY FILMS, LONDON / CREATIVE GIANTS ART, BRIGHTON / TOGETHER ASSOCIATES, LONDON
MEDIA • THE7STARS, LONDON
PR • HOPE AND GLORY, LONDON
POST PRODUCTION • 750MPH, LONDON / CREATIVE OUTPOST, LONDON
B01/50031 • UNITED STATES • BRAND-LED EDUCATION & AWARENESS
TITLE • DROPS OF HOPE
BRAND • KIMBERLY-CLARK
PRODUCT • POISE
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • FCB NEW YORK / NARRATIVE, LOS ANGELES
PR
• WEBER SHANDWICK, CHICAGO
POST PRODUCTION • PAPAMUSIC, BUENOS AIRES / 456 STUDIOS, NEW YORK / RCO, NEW YORK
B02/8015 • INDIA •
NON-PROFIT EDUCATION & AWARENESS
TITLE • NAGA SAINT EYE TEST BRAND • EYEBETES FOUNDATION
PRODUCT • EYE TEST SERVICES
ENTERED BY • GODREJ CREATIVE LAB, MAHARASTHRA
IDEA CREATION • GODREJ CREATIVE LAB, MAHARASTHRA
PRODUCTION • JUGAAD MOTION PICTURES, MUMBAI
PR • CUMULUS, GURGAON
POST PRODUCTION • JUGAAD MOTION PICTURES, MUMBAI
B02/13016 • UNITED STATES •
NON-PROFIT EDUCATION & AWARENESS
TITLE • ZIP CODE EXAM
BRAND • ZIP CODE EXAM
PRODUCT • ZIP CODE EXAM
ENTERED BY • AREA 23, AN IPG HEALTH COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH COMPANY, NEW YORK
PRODUCTION • DALMATIAN COW, LOS ANGELES / BUMBLEBEAT, SAO PAULO
MEDIA • RAPPORT, NEW YORK / UM, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
POST PRODUCTION • PREYMAKER, NEW YORK / STUDIORX, NEW YORK
C02/51008 • UNITED STATES •
HEALTH SERVICES & FACILITIES
TITLE • THE RAREST STARS SHINE BRIGHTEST
BRAND • MONTEFIORE EINSTEIN
PRODUCT • MONTEFIORE EINSTEIN
ENTERED BY • ALTO, NEW YORK
IDEA CREATION • ALTO, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, NEW YORK
MEDIA • TRUFORM MEDIA GROUP, NEW YORK
POST PRODUCTION • CUT AND RUN, NEW YORK / KEVIN, LOS ANGELES
BRONZE LION
A01/55003 • UNITED STATES • OTC ORAL MEDICINES
TITLE • DON’T SLEEP ON SAQUON
BRAND • UNISOM
PRODUCT • UNISOM
ENTERED BY • THE MARTIN AGENCY, RICHMOND
IDEA CREATION • THE MARTIN AGENCY, RICHMOND
PRODUCTION • CREATIVE ARTISTS AGENCY, LOS ANGELES
MEDIA • HAVAS, CHICAGO
PR • LIPPE TAYLOR, NEW YORK
POST PRODUCTION • CREATIVE ARTISTS AGENCY, LOS ANGELES
A05/11002 • SAUDI ARABIA •
HEALTH & WELLNESS TECH
TITLE • THE SHADED ROUTE
BRAND • HUNGERSTATION
PRODUCT • HUNGERSTATION DELIVERY APP
ENTERED BY • VML, RIYADH
IDEA CREATION • VML, RIYADH
PRODUCTION • BLUE ELEPHANT, RIYADH
PR • VML, RIYADH
A05/12001 • JAPAN •
HEALTH & WELLNESS TECH
TITLE • INTERFACE OF HUMANITY POWERED BY NTT
BRAND • NTT HUMAN INFORMATICS
LABORATORIES
PRODUCT • NTT HUMAN INFORMATICS
LABORATORIES
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • BASSDRUM, TOKYO / DENTSU GROUP INC., TOKYO / WOW, TOKYO / INVISI. LTD, TOKYO / WOO, TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO / PLATINUM INC., TOKYO / DENTSU X, VIENNA / PUTZ & STINGL
EVENT, PUBLIC RELATIONS & WERBUNG, MODLING / DENTSU CREATIVE, LONDON
A05/12004 • BRAZIL •
HEALTH & WELLNESS TECH
TITLE • HER DOME
BRAND • GOVERNMENT OF THE STATE OF SÃO PAULO
PRODUCT • GOVERNMENT OF THE STATE OF SÃO PAULO - WOMEN’S SAFETY
ENTERED BY • DPZ, SAO PAULO
IDEA CREATION • DPZ, SAO PAULO
PRODUCTION • DPZ, SAO PAULO / PXP, SAO PAULO / BIG STUDIO, SÃO PAULO / CLUBE
FILMES LTDA, SAO PAULO
MEDIA • DPZ, SAO PAULO
PR • DPZ, SAO PAULO
POST PRODUCTION • DPZ, SAO PAULO / PXP, SAO PAULO
B01/8019 • UNITED STATES •
BRAND-LED EDUCATION & AWARENESS
TITLE • DROPS OF HOPE
BRAND • KIMBERLY-CLARK
PRODUCT • POISE
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • FCB NEW YORK / NARRATIVE, LOS ANGELES
PR • WEBER SHANDWICK, CHICAGO
POST PRODUCTION • PAPAMUSIC, BUENOS
AIRES / 456 STUDIOS, NEW YORK / RCO, NEW YORK
B01/14001 • UNITED KINGDOM •
BRAND-LED EDUCATION & AWARENESS
TITLE • NEVER JUST A PERIOD BRAND • BODYFORM
PRODUCT • BODYFORM
ENTERED BY • AMV BBDO, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • SMUGGLER, LONDON
MEDIA • ZENITH, LONDON
PR
• KETCHUM, LONDON
POST PRODUCTION • FRAMESTORE, LONDON / SOUNDTREE MUSIC, LONDON / TENTHREE, LONDON / 750MPH, LONDON
B01/15011 • MEXICO •
BRAND-LED EDUCATION & AWARENESS
TITLE • THIS IS NOT A GAME BRAND • MOVISTAR
PRODUCT • TELCO
ENTERED BY • VML, MEXICO CITY • IDEA CREATION • VML, MEXICO CITY •
PRODUCTION • LANDIA, MEXICO CITY
POST PRODUCTION • LANDIA, MEXICO CITY
B01/24004 • BRAZIL •
BRAND-LED EDUCATION & AWARENESS
TITLE • NIGRUM CORPUS
BRAND • IDOMED
PRODUCT • NIGRUM CORPUS
ENTERED BY • ARTPLAN, SAO PAULO
IDEA CREATION • ARTPLAN, SAO PAULO
PRODUCTION • UNTITLED TV BR, SÃO PAULO / ROAD FILMES, RIO DE JANEIRO / RAW AUDIO, SAO PAULO / MAURICIO NAHAS ESTUDIO FOTOGRAFICO, SAO PAULO / RUDY HUHOLD FOTOGRAFIA, RIO DE JANEIRO
PR
• APPROACH COMUNICACAO, SAO PAULO
POST PRODUCTION • FUJOCKA CREATIVE IMAGES, SÃO PAULO / P+E GALERIA DIGITAL, SAO PAULO
B02/13012 • AUSTRALIA •
NON-PROFIT EDUCATION & AWARENESS
TITLE • THE UNIVERSITY OF DYSLEXIC THINKING BRAND • MADE BY DYSLEXIA X VIRGIN
PRODUCT • DYSLEXICU
ENTERED BY • DDB MELBOURNE
IDEA CREATION
• DDB MELBOURNE
PRODUCTION • DDB MELBOURNE / ADAM&EVEDDB, NEW YORK / COLLIDER, SYDNEY
MEDIA • MADE BY DYSLEXIA, LONDON
PR • DDB MELBOURNE / MANGO, MELBOURNE
POST PRODUCTION • COLLIDER, SYDNEY
B02/18003 • NEW ZEALAND •
NON-PROFIT EDUCATION & AWARENESS
TITLE • DIARY OF A HEAD INJURY
BRAND • HEADWAY
PRODUCT • BRAIN INJURY PREVENTION AWARENESS
ENTERED BY • ASSEMBLY, AUCKLAND
IDEA CREATION • THE TUESDAY CLUB, AUCKLAND
PRODUCTION • ASSEMBLY, AUCKLAND
B02/44013 • JAPAN •
NON-PROFIT EDUCATION & AWARENESS
TITLE • VISIONGRAM
BRAND • JAPAN BLIND JUDO FEDERATION
PRODUCT • VISIONGRAM
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • PYRAMID FILM QUADRA, TOKYO / SHINDII, LLC., TOKYO
B02/50002 • UNITED STATES •
NON-PROFIT EDUCATION & AWARENESS
TITLE • SICKLE CELL BALL
BRAND • NEWYORK-PRESBYTERIAN
PRODUCT • SICKLE CELL BALL
ENTERED BY • HAVAS, NEW YORK
IDEA CREATION • HAVAS, NEW YORK / DELOITTE DIGITAL, NEW YORK / NEWYORK - PRESBYTERIAN
B03/16001 • CANADA •
FUNDRAISING & ADVOCACY
TITLE • THE TRIAL (FILM)
BRAND • ALL IN ACTION FUND
PRODUCT • REPRODUCTIVE RIGHTS
AWARENESS
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
PRODUCTION • TAKING OVER, NEW YORK
POST PRODUCTION • GOLDEN HUM, LOS ANGELES / BUF COMPANY, MONTREAL
B03/51013 • CANADA •
FUNDRAISING & ADVOCACY
TITLE • THE COUNT
BRAND • SICKKIDS FOUNDATION
PRODUCT • SICKKIDS FOUNDATION
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • ICONOCLAST, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, CULVER CITY / SOUNDTREE, LOS ANGELES / ARC CREATIVE STUDIO, AURORA
C02/16002 • UNITED STATES • HEALTH SERVICES & FACILITIES
TITLE • THE RAREST STARS SHINE BRIGHTEST
BRAND • MONTEFIORE EINSTEIN
PRODUCT • MONTEFIORE EINSTEIN
ENTERED BY • ALTO, NEW YORK
IDEA CREATION • ALTO, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, NEW YORK
MEDIA • TRUFORM MEDIA GROUP, NEW YORK
POST PRODUCTION • CUT AND RUN, NEW YORK / KEVIN, LOS ANGELES
HEALTH & WELLNESS
Grand Prix PHARMA
GRAND PRIX
A02/19001 • MAINLAND CHINA •
UNBRANDED PRODUCT/SERVICE PROMOTION
TITLE • MAKE LOVE LAST - BEDROOM
BRAND • VIATRIS
PRODUCT • VIAGRA
ENTERED BY • OGILVY, SHANGHAI
IDEA CREATION • OGILVY, SHANGHAI
PRODUCTION • BOXCUTTER, AUCKLAND
POST PRODUCTION • SHOOTING GALLERY, SHANGHAI
GOLD LION
B01/54002 • UNITED STATES •
PROMOTION: DIRECT TO PATIENT
TITLE • FRIEDREICH’S BACK
BRAND • BIOGEN
PRODUCT • SKYCLARIS
ENTERED BY • 21GRAMS, NEW YORK
IDEA CREATION • 21GRAMS, NEW YORK
PRODUCTION • ROOM42, NEW YORK / MINUSL, NEW YORK / SCORE A SCORE, LOS ANGELES
POST PRODUCTION • ROOM42, NEW YORK
SILVER LION
A01/50001 • PUERTO RICO •
BRANDED PRODUCT/SERVICE PROMOTION
TITLE • GLOWING RELIEF
BRAND • ALIVIA HEALTH
PRODUCT • GLOWING RELIEF
ENTERED BY • DE LA CRUZ OGILVY, SAN JUAN
IDEA CREATION • DE LA CRUZ OGILVY, SAN JUAN / OGILVY HEALTH, NEW YORK
PRODUCTION • DE LA CRUZ OGILVY, SAN JUAN / CELESTE FILMS, MONTEVIDEO / WHISKY CO, BOGOTA / AGOSTO MUSIC, LIMA
MEDIA • DE LA CRUZ OGILVY, SAN JUAN
PR
• DE LA CRUZ OGILVY, SAN JUAN
POST PRODUCTION • DE LA CRUZ OGILVY, SAN JUAN
C04/13002 • UNITED STATES • HEALTHCARE PROFESSIONAL ENGAGEMENT
TITLE • NO MORE HIPPOCRITES
BRAND • WISP
PRODUCT • SEXUAL HEALTHCARE
ENTERED BY • WISP, SAN FRANCISCO
IDEA CREATION • EVERSANA INTOUCH, NEW YORK
PRODUCTION • HALLEY SOUND, SAO PAULO / REBOLUCION, BUENOS AIRES
POST PRODUCTION • VIDEOCUBO, SAO PAULO / ILLUSION CGI STUDIO, BANGKOK / SADDINGTON BAYNES, LONDON / VOLKEN FILM, SAO PAULO / ANTIDOTO 56, SANTIAGO
C04/53001 • INDIA • HEALTHCARE PROFESSIONAL ENGAGEMENT
TITLE • DAWAI READER
BRAND • ALKEM LABORATORIES
PRODUCT • THE DAWAI READER
ENTERED BY • LOWE LINTAS, MUMBAI
IDEA CREATION • LOWE LINTAS, MUMBAI
BRONZE LION
A01/12002 • UNITED STATES • BRANDED PRODUCT/SERVICE PROMOTION
TITLE • PICK UP YOUR POOP
BRAND • COLOGUARD
PRODUCT • COLOGUARD
ENTERED BY • THE COMMUNITY, MIAMI
IDEA CREATION • THE COMMUNITY, MIAMI
PRODUCTION • PARTIZAN, LOS ANGELES / ARGENTINACINE, BUENOS AIRES
PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK
POST PRODUCTION • PLURAL DOERS HUB, MIAMI / JAMM, CULVER CITY
B01/18001 • UNITED KINGDOM •
PROMOTION: DIRECT TO PATIENT
TITLE • SCRATCHED OUT
BRAND • PATIENT ACTIVATION FOR PRURIGO NODULARIS
PRODUCT • SANOFI
ENTERED BY • HAVAS LYNX, MANCHESTER
IDEA CREATION • HAVAS LYNX, MANCHESTER PRODUCTION • HAVAS LYNX, MANCHESTER / ANA PROJECTS, LONDON
POST PRODUCTION • PROSE ON PIXELS, MANCHESTER / ANA PROJECTS, LONDON / CINELAB LONDON LTD, SLOUGH
C03/50001 • CHILE •
DISEASE AWARENESS & UNDERSTANDING
TITLE • DON’T STOP MOTION
BRAND • CENABAST
PRODUCT • GOBIERNO DE CHILE
ENTERED BY • VML, SANTIAGO
IDEA CREATION • VML, SANTIAGO
PRODUCTION • PUNKROBOT, SANTIAGO / UFF CONTENIIDOS, SANTIAGO / SAUVALLE PRODUCCIONES, SANTIAGO / PAPAMUSIC, BUENOS AIRES
POST PRODUCTION • PUNKROBOT, SANTIAGO
C06/11001 • SPAIN • INNOVATIVE USE OF TECHNOLOGY
TITLE • PAINVISIBLE
BRAND • ARITIUM
PRODUCT • PAINVISIBLE
ENTERED BY • VML, MADRID
IDEA CREATION • VML, MADRID / VML, NEW YORK
PRODUCTION • LA BOUTIQUE 77, MADRID / AGOSTO MUSIC, LIMA / WIDELABS, SAO PAULO
PHAR MA
SCREENING SCHEDULE
Screening Schedule Screen 1
Film Lions Entries and Shortlist
Tuesday 17 June
09:00-19:00 Film Lions Shortlist
Wednesday 18 June
09:00-19:00 Film Lions Shortlist
Thursday 19 June
09:00-19:00 Film Lions Shortlist
Friday 20 June
09:00-19:00 Film Lions Shortlist
Screening Schedule Screen 3
Entertainment Track Shortlists and Winners
Tuesday 17 June
09:00-14:30 Entertainment Lions for Sport Shortlist
14:30-19:00 Entertainment Lions for Gaming Shortlist
Wednesday 18 June
09:00-14:30 Entertainment Lions for Sport Winners
14:30-19:00 Entertainment Lions for Gaming Winners
Screening Schedule Screen 2
Film Craft Shortlist and Winners
Tuesday 17 June
09:00-19:00 Film Craft Lions Shortlist
Wednesday 18 June
09:00-19:00 Film Craft Lions Winners
Thursday 19 June
09:00-19:00 Film Craft Lions Winners
Friday 20 June
09:00-19:00 Film Craft Lions Winners
Thursday 19 June
09:00-14:30 Entertainment Lions for Sport Winners
14:30-19:00 Entertainment Lions for Gaming Winners
Friday 20 June
09:00-19:00 Entertainment Track Winners
To find out when your work is screening come and talk to us at the Awards Hub desk.
