LIONS DAILY NEWS
THURSDAY JUNE 22 / 2023 CANNES LIONS 70
PRINT & ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD
SEMINAR HIGHLIGHTS
10.00 WORKING WITH CANCER – THE BRIEF WORKING WITH CANCER PLEDGE/PUBLICIS/LUMIERE
10.30 NEW CREATORS’ SHOWCASE 2023 SAATCHI & SAATCHI/LUMIERE
11.45 “BUT SERIOUSLY THOUGH” – WHY WE NEED TO MAKE PEOPLE LAUGH BBDO WORLDWIDE/DEBUSSY
12.00 BUILDING THE NEXT ITERATION OF THE INTERNET THE LEGO GROUP AND EPIC GAMES/PALAIS II STAGE
12:45 150 YEARS ON – NAVIGATING THE FUTURE OF SOCIALISING HEINEKEN/DEBUSSY
13.00 IS POPULAR CULTURE DEAD?
WARC/PALAIS II STAGE
13.45 COPERNI AND CREATIVITY: A MARRIAGE OF ART AND TECHNOLOGY
META AND COPERNI/DEBUSSY
14:00 CHANGING MINDS: ACCELERATING ICONIC BRAND PERFORMANCE THROUGH DATAPOWERED CREATIVITY
MARS AND BAIN & COMPANY/ PALAIS II STAGE
14:30 UNBOXING APPLE/LUMIERE
15.45 BLACK OUT – A MESSAGE TO THE INDUSTRY
CEPHAS WILLIAMS/DEBUSSY
16.15 SM2023: ARE YOU THE PROBLEM OR THE SOLUTION?
KANTAR/PALAIS II STAGE
16.45 CELEBRITIES FOR GOOD: HOW TO ENGAGE OPINION LEADERS IN FUNDRAISING?
UNITED24/DEBUSSY
FCB runs away with Grand Prix for inclusive Adidas campaign
THE DIRECT Grand Prix for 2023 was awarded to ‘Runner 321’, an emotional and uplifting campaign created for Adidas by FCB Toronto.
Jury president Chaka Sobhani, global chief creative officer, Leo Burnett praised the campaign’s “authenticity” adding that “this is a brand that consistently turns up on issues around inequality and inclusion. It is another example of them doing the right thing for their audiences — and persuading competitor brands to come along too.”
‘Runner 321’ was rooted in the insight that sports numbers often become iconic because of
their associations with famous athletes. So Adidas reserved the number 321 for people with Down Syndrome. This number is significant because it refers to Trisomy 21, the medical identifier for Down Syndrome. The number was first used in the Boston Marathon and quickly became a powerful platform to showcase the talent of Down Syndrome athletes. The number of races reserving 321 now stands at 252 and includes races sponsored or organised by rivals. There were also 10 Gold Lions for seven campaigns, from France (2), Germany, the UK, Argentina, US and Poland.
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GUT’S SEX TOY STUNT
Sobhani echoed a prominent theme this week: “there were a lot of campaigns that raised a smile or had joy at their heart.”
Media jury backs Ogilvy’s Dove ads
THE WINNER of this year’s Media Grand Prix is ‘#TurnYourBack’, a Dove campaign created by Ogilvy London in partnership with David Madrid. Jury president
Christian Juhl, global CEO, GroupM, said the campaign communicated a powerful and emotional idea that resonated strongly with teens: “But it was important with this category that we separated how we felt about a campaign from key media measures such as audience, insight, targeting, innovation and scalability. The reason this won was because it was well-targeted and utilised media extremely effectively.” The campaign tapped into growing dissatisfaction and disillusionment with social media filters that distort people’s images — a tool that it is
believed to have created an epidemic of teenage girls that are concerned about their natural looks. In response, huge numbers of women started taking photographs of their backs in protest — a striking image that turned into a global, cross-media movement.
‘#TurnYourBack’ was also one of 10 campaigns that won Gold Lions, the others coming from the US (3), New Zealand (2), Argentina, Brazil, Canada and Germany. Three of the Golds have already won Grands Prix this week — ‘The Last Performance’, ‘Dreamcaster’ and Skinny’s ‘Phone It In’.
THE ‘SELF-LOVE Bouquet’ campaign by Gut Los Angeles on behalf of DoorDash, has been named as the PR Grand Prix for 2023. Jury President Jo-Ann Robertson, CEO, global markets, Ketchum, said it was “a simple and brave idea which had earned-media at its core. It showed a deep understanding of its audience and delivered business results.”
The campaign was built on two core insights — that a large number of women in the US use vibrators and that a lot of DoorDash’s customers would be single on Valentine’s Day. Putting these facts together, it decided to offer ‘self-love bouquets’ that included 11 red roses and one rose sex toy TURN TO PAGE 6
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CHAKA SOBHANI: “DOING THE RIGHT THING”
CHRISTIAN JUHL: “WELL-TARGETED”
JO-ANN ROBERTSON: “A SIMPLE AND BRAVE IDEA”
Social & Influencer winner has flipped convention on its head
SAMSUNG’s cleverly targeted ‘Flipvertising’ campaign, entered by Chep Network Sydney, is the winner of this year’s Social & Influencer Grand Prix. Jury president Samantha Almeida, director of diversity and content innovation, Globo, Brazil said it was a smart campaign that encouraged young audiences to actively engage with advertising in a way they wouldn’t conventionally choose to do.
The key to the campaign was a competition to win a state-of-the-art Samsung Galaxy Z Flip mobile. To do this, people had to search three specific terms on Google that linked to three
B2B
win
films. Anyone who watched all three was then migrated into another search retargeting pool that served a YouTube pre-roll ad. Along the way, they would see a range of content about the device they were hoping to win.
There were 1,462 entries in the Social & Influencer category. Almeida said: “Great ideas were coming from a lot of places you wouldn’t think about, so for the jury it was a great opportunity to learn and to break some taboos.”
The jury also awarded eight Gold Lions to campaigns from France (2), Canada (2), Argentina, Brazil, Germany and the UK/Canada.
for ‘audacious’ AlmapBBDO
THE WINNER of the 2023 Creative B2B Grand Prix is ‘Eart4’, entered by AlmapBBDO on behalf of B3 Stock Exchange and the United Nations Global Compact, Jury president Tom Stein, chairman and chief growth officer at Stein IAS, said that the jury had “rallied around the audacious nature of the idea. It was beautifully designed, fully integrated and a memorable call to action.”
The ambition of the campaign was to get business leaders to care about the environment by speaking to them in their own language. This was achieved by launching the planet Earth as an IPO on Brazil’s B3
GUT BUENOS AIRES LANDS DATA PRIZE
‘THE ARTOIS Probability’, entered by Gut Buenos Aires on behalf of brewing giant Stella Artois, has scooped the 2023 Creative Data Grand Prix.
Jury president Samantha Hernández Díaz, chief strategy officer, gut Mexico City, said the Grand Prix was “a great representation of what this category can provoke in people who are determined to marry all of its good elements. It put a smile on our faces.”
An ingenious campaign, ‘The Artois Probability’ fused 600 years of Stella brewing and distribution data with a broad pool of art history data and images to determine the percentage likelihood that a drink portrayed in a famous painting was Stella Artois (or not). “They made a link nobody knew about and created something fresh,” Hernández Díaz said. “This will undoubtedly appeal to young people.”
stock exchange. The stock valuation of the new ‘company’ was then adjusted according to how it was performing.
The campaign had a significant impact on local businesses and as a result is now being rolled out internationally.
“It’s a great example of how B2B can address big problems,” he said.
Stein added that year two of this nascent award showed “remarkable growth”. In terms of trends, “there was a lot of diversity and a willingness to lean into big bold ideas — the use of more interesting creative strategies.”
The jury also awarded two Gold Lions to US entries.
In terms of overall aspirations for the category, Hernández Díaz said: “We wanted entries that could transfer numbers into tools for aspiration. But we also asked ourselves ‘How does knowing more make this campaign different and better?’”
There were also two Gold Lions for the US and UK.
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SAMANTHA
ALMEIDA: “SMART CAMPAIGN”
TOM STEIN: B2B SHOWED ‘‘REMARKABLE GROWTH’’
SAMANTHA HERNÁNDEZ DÍAZ
Publicis and partners to take cancer campaign to next level
PUBLICIS
CEO Arthur
Sadoun was diagnosed and treated for cancer in April last year. After making his condition public, he received thousands of testimonies that exposed the fears of those with cancer, not only for their lives, but also for their jobs. This outpouring of shared experience became the trigger for Working With Cancer, a cross-industry coalition designed to erase the stigma of cancer in the workplace.
Unveiled by the Publicis Foundation at the World Economic Forum in Davos, Working With Cancer launched a pledge rallying companies around the commitment to build supportive and recovery-forward work cultures for their employees. To date 600 firms have signed up. The initiative was also the subject of an NFL Super Bowl ad.
Now Publicis has joined forces with Edelman, IPG, Omnicom and WPP to take Working With Cancer to the next level. With details revealed at today’s special session at 10.00, it will launch a brief to the whole industry to help initiate change in the way cancer is managed in the workplace. Participants will compete for the opportunity to create a campaign to run on
World Cancer Day 2024, in a global campaign supported by $100m.
Carla Serrano, global chief strategy officer of Publicis Groupe, said the initiative touches many lives — half of us will get cancer, and half will be afraid to share the information at work.
“We invite the industry to step up to one of the most worthwhile creative challenges. Encouraging
more pledging companies will redefine cancer in the workplace and enable recovery-forward environments.”
The Working With Cancer brief — entitled ‘The Big C’ — will ask entrants to create a culture-defying campaign. Cannes Lions will facilitate the judging process, with a jury of creative and strategy leads across the five holding companies supporting the
initiative. These include:
FCB Global’s Susan Credle, Leo Burnett‘s Chaka Sobhani, BBDO NA’s Luiz Sanches, Edelman’s Judy John and VMLY&R’s Debbi Vandeven.
Credle stressed that the initiative would be “a collective win for everyone”.
She added: “When you hear about something like this, it’s not a question of ‘why would you do it?’ It’s more like ‘why haven’t we?’ A lot of times our industry fights each other. But this is an example of us doing something valuable and meaningful.”
Ari Weiss, CCO DDB Worldwide, said: “The challenge with this topic is that people are afraid to speak about it. So the first big part of this task is how do you get past that reluctance? How do you create an environment where people feel comfortable? It’s important to find a solution because if you can build a community around you, your chances of fighting cancer are so much better.”
IN AN ERA of turbulence, the critical things that are changing are how consumers live, shop and play, said Conny Braams, chief digital and commercial officer Unilever, as she opened a session in the Lumiere titled The Real Beauty of Long-lasting Brands.
“Desires, routines, habits are all changing,” she said. “People are living differently. People are rewriting traditional life blueprints. Single households are on the rise and fewer people have children,” she added. While there has been a huge increase in the percentage of the population above 60, Braams noted
that this is not reflected in ads.
Only 6% of global ads feature characters over the age of 65. She cited a Magnum campaign as an example of how to address that paticular issue with a film that featured an older cast of characters and with the message: ‘You can get old, or you can get classic’.
Alessandro Manfredi chief marketing officer, Dove Unilever, pointed to research from Kantar that showed a huge drop in the differentiation of brands over the last 10 years.
“That in my view is the biggest challenge for marketers in this decade,” he said.
“We need to make our brands unmissable. We need to make them stand out. With so much change it’s very easy to lose the plot and so, in order to make brands stand out consistently, we need a compass to navigate change,” he said. “Emotional connections really matter and they are part of what makes brands last longer,” he added. He also emphasised: “Dove is a brand rooted in real beauty as a centre of gravity. Our belief system is to change beauty from a source of anxiety to a source of joy, to a source of happiness — everything we do comes from that.”
NEWS 3
‘We need to make our brands unmissable’
ARTHUR SADOUN(LEFT), CARLA SERRANO, SUSAN CREDLE AND ARI WEISS
ALESSANDRO MANFREDI: ‘‘EMOTIONAL CONNECTIONS REALLY MATTER’’
Stars of Saturday Night Live get serious about the funny
THERE can be few more nerve-shredding tasks in TV than building a live comedy show from scratch in less than a week. But that’s what US network NBC has been doing for almost 50 years with its iconic weekly show Saturday Night Live. Or more precisely, that’s what SNL executive producer Lorne Michaels and a cast of thousands have been doing for five decades.
To explain how, Michaels dropped into Cannes Lions with four of the current cast, Mikey Day, Chloe Fineman, Bowen Yang and Ego Nwodim. Questioned by NBC news anchor Willie Geist, delegates were granted a rare insight into how the magic comes together in a session called
Shaping Culture for 50 Years: Behind the Scenes at Saturday Night Live Smiling at the suggestion that the show is a “welloiled machine”, SNL cofounder Michaels said “the show doesn’t go out when we’re ready, it goes out at
23.30 on Saturday night. There’s no getting out of that. So many things are going on at the same time it requires a level of trust for it all to come together. Everyone is involved right until the last moment.”
Long-serving cast member
Day gave a breakdown of the typical week, which includes many early starts and late nights. At the start of the cycle there are around 40 comedy sketches up for consideration, but by Thursday 12 or 13 have been chosen for the show. “Fri-
RTL Group bangs drum for broadcast
RTL GROUP, which has recently merged its television, video, digital and mobile press assets into one entity, RTL AdAlliance, is at Cannes to remind ad agencies that broadcast media is alive and well.
“We are reaching 70% of the population through
our media,” said Stephane Coruble, CEO of RTL AdConnect. RTL AdAlliance employs almost 300 people in 16 countries. “We represent internationally major publishers and broadcasters,”
Coruble added.
These include 100 mostly Europe-based TV stations,
including non-RTL networks ITV and RAI.
RTL has also established a big partnership with NBCUniversal in the US in an effort to bring European partners into the US.
“We are here to offer a onestop shop, and to compete with the global giants,”
Coruble said. “We are the only broadcasting legacy player on the beach,” he added, noting that global tech brands and digital content publishing agencies today dominate the event. The RTL Beach venue on the Croisette hosted sessions from the likes of the world federation of advertisers this week in its effort to promote European markets.
“Europe is not one country, you need to take into consideration the different countries, languages, cultures, and ways of consuming media. This is what we are trying to connect,” he said, adding:
“People are still watching three hours and 20 minutes of TV a day in Europe,” which is one hour more than in the US.
RTL AdAlliance is creating
day is probably the most punishing day, and can run from 6am right through to 3am on Saturday.”
“We break every labour law in New York,” interjected Michaels, “but it’s all voluntary.”
The newer cast members each expressed disbelief that they had gone from being avid fans to vital cogs in the show. Nwodim described being in a “constant state of awe” while Bowen called it “surreal, like I’ve walked inside the TV”. Fineman said: “I’ve been watching since I was a toddler. There’s even a video of me as a child with SNL in the background.” Michaels is working on a series of special programming events to celebrate SNL 50. Such is the global appeal of the show that the official start of the celebrations will take place at the Paris Summer Olympics in 2024, which is also hosted by NBC in the US.
a new digital and linear adserved TV initiative “where you can buy four countries in one buy,” Coruble said of the service covering France, Germany, Austria and Spain, reaching 30 million viewers. The initiative includes targeted “spot replacement” technology whereby ads are seamlessly curated depending on the viewer demographics and consumption patterns.
Coruble said RTL is looking to expand the service to other European countries including Italy, the UK, Switzerland and the Netherlands. RTL AdAlliance also wants to offer marketers an opportunity to buy into a new concept of ‘Total TV’, featuring premium content. “We still have reach and want to turn local champions into global champions,” he said of the effort to compete with the big tech platforms.
NEWS 5
WILLIE GEIST (LEFT), LORNE MICHAELS, BOWEN YANG, CHLOE FINEMAN, EGO NWODIM AND MIKEY DAY
STEPHANE CORUBLE: LOOKING TO EXPAND
Musical demonstrates how ‘we need to protect the human voice’
VOICY: The Master of Voice headlined a high-energy musical in the Debussy on Wednesday, that celebrated the “voice of creativity” that
expresses “opinion, passion and philosophy”.
Presented by Dentsu Inc. agency creative and film director, Makoto Nagahisa, the futuristic stage
show sent up tired marketing strategies — “your life is more than a target market”, Voicy sang — and presented stories from authentic voices.
The first was Nagahisa himself, who said he wanted to use his voice to show that “each of us is different” and to “support teenagers” in Japan who are suffering from depression and increasingly commit suicide. These issues are addressed in his 2019 directorial debut We Are Little Zombies, a coming-of-age comedy-drama that screened at the Sundance and Berlin International Film Festivals. Nagahisa wrote, directed and composed the music for the film. “Brands and creatives should have a voice,” he said, adding that they should also have a positive impact. Working in Dentsu’s A24 creative studio, Nagahisa teamed with showrunner, scriptwriter and journal-
Edelman: sustainability lifts brands
THE NUMBER-one fear in the world is our sustainable future, followed by inflation and global conflict. And yet there is a persistent belief among brands that a sustainable strategy and growth are incompatible.
“There’s some sustainability myth-busting to be done,” said Richard Edelman, CEO of his eponymous global communications firm, introducing yesterday’s Edelman seminar, The Sweetest Formula: Sustainability Meets Sales in the Real World. In reality, he added, sustainability increases the reach and relevance of brand claims by as much as 50%. And it’s an issue that resonates with everyone, regardless of age, education, income level, gender or political persuasion. “So there’s a compelling reason
for you to be sitting in this audience,” Edelman added. These claims are grounded in pioneering research from NYU Stern and Edelman, which partnered with nine iconic brands to gain access to proprietary data. The objective was to identify what sustainability claims motivate consumers the most — and why.
“We looked at transactional
data and actual purchases of sustainable products in the US and the good news is that, over the last 10 years, both have grown — and twice as fast as conventional products,” said lead researcher Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business. But, she added, sustainability products and purchases still only account for 17% of the mar-
ket. The way to move that to 50%-60% is to engage the big brands on the basis that, where a category leader leads, others will follow.
Kronthal-Sacco said the study delivered three key learnings. The first is that a sustainability benefit is a huge amplifier of purchases and demonstrably strengthens a brand’s position. The second is that it has to be the right sustainability message: consumers are egocentric and want to know what’s in it for them, not for the planet. And third, it has to improve consumers’ lives in some way, either in terms of health, wealth or their personal world. “And that resonates across all categories of products, from food through personal care to household products,” Kronthal-Sacco added.
ist Katie Robbins, who has worked on TV series including The Affair and The Last Tycoon.
As the next ‘voice’ in the musical, Robbins spoke of the threat from AI to the voices of Hollywood writers. “Hollywood built a great tradition of creativity,” she said, adding that it’s now “at a crossroads”. She talked of the need for “humanity and human experience” as opposed to a more “derivative” AI voice.
“We need to protect the human voice,” she said. “It will always be unique. Humans have the ability to create something that is new.”
The last ‘voice’ in the musical was Japanese NFT artist Emi Kusano, who uses AI technology to create a retro futuristic art that utilises “my own voice”, she said.
“Ethics and thinking about humanity” were also fundamental to her creative voice”, Kusano added.
(currently a popular item with women). Not only did the bouquet sell well, but it generated significant PR.
Robertson said there had been a broad range of entries — and that three main criteria had emerged during the judging process: “Firstly, brand purpose in itself is not enough. Secondly, simplicity is important. And thirdly, content needs to have an impact. It is only relevant in this category if it is igniting a difficult or forgotten conversation.”
The jury also awarded eight Gold Lions to six distinct campaigns.
6 NEWS
UNILEVER’S CHRISTINA BAUER-PLANK (LEFT), RANDI KRONTHAL-SACCO AND AMANDA EDELMAN
DENTSU INC.’S HIGH-ENERGY MUSICAL IN THE DEBUSSY
PR PRIX FOR GUT’S SEX TOY STUNT
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‘Because I’m worth it’
EVA LONGORIA took to the Lumiere stage alongside Daryl Lee, global CEO McCann Worldgroup, where it was announced that she has signed on to direct a major upcoming commercial for L’Oreal Paris.
The award-winning actress, spokesperson for L’Oreal Paris, producer, philanthropist and activist, has just released Flamin’ Hot, her first major Hollywood feature film as a director and she explained the importance to her of getting behind the camera.
“Hollywood defines what heroes look like so our industry, the media, branding — why we are all here — we get to dictate what those images are in the world. And what happens is those images educate other communities about us. So I thought, what a great opportunity to create a hero that looks like me, that sounds like my dad, because heroes never look like us,” she said.
“I wanted to tell this story because Flamin’ Hot is the number one snack in the world, a multi-billion-dollar brand, and is successful because a Mexican janitor who was cleaning the floors thought: ‘Why not put chilli on a chip and market it to a Hispanic community?’. It’s really about how opportunity is not distributed equally.”
Longoria revealed that almost 20 years ago when she first uttered the words ‘Because I’m worth it’ she started crying on camera. “I was thinking I get to say this mantra — because it’s not a slogan to me, it’s a mantra. It’s like a calling to women everywhere,” she said. “I was so overwhelmed with the power of what that slogan could do.
“In my work as a director, as a producer, as a storyteller, I think we have so many stories to tell from my community — Richard Montañez [the subject of Flamin’ Hot] being one of them — and I want to change Hollywood to tap into a different pipeline of talent. Producing with purpose and telling stories that inspire my community not only to do more, but be more, is definitely my life’s mission.”
NEWS 9
Meet the winners
Tuesday night’s Cannes Lions Awards show saw the best of the best honoured in eight categories: Entertainment, Entertainment for Music, Sport and Gaming, Digital Craft, Industry Craft, Design and Film Craft
Japan takes home its first Grand Prix in Industry Craft for JR Group’s ‘My Japan Railway’ by Dentsu Inc., Tokyo. Dentsu Japan’s Yasu Sasaki (left) accepts the award from jury president Yoshihiro Yagi
Mexico wins its first Gold Lion in the Film Craft category for ‘Shout’ for Telefonica, by VMLY&R Mexico
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Comedian and actor Kevin Hart, founder and chairman of Hartbeat studio and marketing consultancy, accepts the award for Entertainment Person of the Year
3
The Design Grand Prix went to ‘ADLaM: An Alphabet to Preserve a Culture’ for Microsoft by McCann New York. The West African Pulaar alphabet, available on Microsoft 365 platforms, preserves the language of an ancient culture
And they’re back! The team from Wieden+Kennedy celebrate their second Grand Prix of the evening, in the Entertainment Lions for Gaming category, for their work ‘Clash from the Past’
5 WPP’s David Rolfe accepts the first of two Entertainment Lions for Music Grands Prix awarded on Tuesday from jury president Danielle Hinde, on behalf of Smuggler London, for Michael Kiwanuka’s ‘Beautiful Life’
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Apple Music Los Angeles accept Gold in Entertainment Lions for Music for the ‘Super Bowl Halftime Show – Rihanna’
The second Grand Prix in the Entertainment Lions for Music category went to Apple for ‘The Greatest’ 8
The Digital Craft Grand Prix was won by ‘Never Done Evolving Feat Serena’ for Nike, by AKQA São Paulo, AKQA Portland and AKQA Melbourne. Through advanced AI and machine learning, the work tracks the evolution of Serena Williams’ game
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9 Smiles from Wieden+Kennedy Portland as they accept the Entertainment Grand Prix for ‘Clash from the Past’ for mobile game Clash of Clans
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The team from Leo Burnett Beirut pick up Entertainment Gold for best Fiction Film: Up to 5 Minutes for ‘Dirty Laundry’, for Abaad Resource Center for Gender Equality
Ogilvy São Paulo were one of the three Gold winners in Entertainment Lions for Sport for ‘Lea’ for Kotex 12
One of the six Gold Lions in Industry Craft was awarded to FCB India Gurugram for ‘Untangling the Politics of Hair’ 13
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The team from Google New York, Nexus Studios London, Eleven Management and Gorillaz London pick up a Digital Craft Gold for ‘Gorillaz Presents’
Delight from FCB New York as they accept the Entertainment Lions for Sport Grand Prix for ‘Dreamcaster’, for Michelob Ultra. By inventing a new technology the work empowers blind sports fans to ‘feel’ a live game rather than just listen to the commentary
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15 McCann Tel Aviv pick up a Gold in the new Entertainment Lions for Gaming category, which celebrates work that connects people to brands through gameplay
Half of Toronto take to the stage to celebrate a Design Gold for ‘The Congregation’ from Klick Health for Podher
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WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help our clients deliver greater marketing impact and better business outcomes. For more information visit warc.com.
� Lachlan Kent Strategy Director Spark Foundry
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for both local and global insights, trends and case studies.”
WARC is a pivotal resource for our strategy team,
Nuggets of wisdom: how brand fans helped McDonald’s rebuild
SIX YEARS ago, McDonald’s was facing multi-year decline in sales among multicultural youth in the US, a segment that has the biggest potential for growth, noted Tariq Hassan, chief marketing and customer experience officer at McDonald’s. Talking at the session, Creative Impact Unpacked: Building a Culture of Creative Effectiveness, on the Terrace Stage, Hassan said that McDonald’s had “started to overfocus on the haters” due to issues around nutrition, for example. “We lost our emotional connection to the brand,” he said. “We were lost in culture.”
The solution was to work together with their agency and get on the road “to get closer to customers and fans”. They listened to bands
and roadies and even pastors to discover how these “fans” connected to the iconic brand, and put “Fan Truths” at the heart of their creative strategy, leading to nine quarters of consecutive same-store sales growth. These fans were also celebrities. Noting that Adele and boyfriend Rich Paul spent Valentine’s Day at a
McDonald’s, or that Paris Hilton had a McDonald’s food truck at her wedding, Hassan said he didn’t see these fans as celebrities. Instead, they are “fans in their own right who happen to be celebrities. It wasn’t choreographed,” he added, “it was them leaning into their relationship with us.”
The Fan Truths mantra fed into strategy across the organisation, from product innovation to the menu, restaurant design to crew training.
The McDonald’s approach fed into a new report by WARC, Building a Culture of Creative Effectiveness, that was presented at the session by Aditya Kishore, insight director, WARC. The study identifies six building blocks to creative
effectiveness: vision and alignment; metrics and evidence; creative effectiveness opportunities; common language; partner inclusion; and global diffusion.
“It has to be couched in the language of the CEO and the C-Suite. It has to talk about shareholder value, market capitalisation, sales growth, revenue,” he said of creative
vision and alignment.
In the case of McDonald’s, the rebuilding of the brand through fans-focused creative strategies has laid the foundation for the company’s revival, said Marques Gartrell, global executive creative director, McDonald’s, at Wieden+Kennedy, at the session.
As the brand “lives in the creative universe” of its fans, it is co-promoting McDonald’s food hacks on TikTok, or Kim Kardashian tweeting that she dips her nuggets in honey.
Party boosts state of independents
RAVEN Public Relations
brought independent agencies out of the shadows at Cannes to celebrate creativity on the sand at the first Indie Beach Party.
“What would it look like if we had a party to celebrate what makes independents special?” said Hollie Rapello, co-founder at Raven Public Relations, of the inspiration for the Tuesday get-together on the Croisette.
“Independent agencies drive so much of the creativity that propels our industry forward, and our team wanted to carve out a space to honour that,” she added. “We’re thrilled to bring together some of the advertising industry’s best and brightest to celebrate their work, mix and mingle with friends new and old.”
“Cannes is the premiere spot in the world for the best work to be recognised and celebrated,” said Matt Van Hoven, co-founder at Raven Public Relations. But too often the independent agencies that
drive much of the innovation “don’t tend to get the same recognition” as the big agency-holding companies, he said.
A “fun, relaxed” party atmosphere helped to create this indie solidarity, without the
speakers and industry heavyweights that mark typical events at the Cannes International Festival of Creativity, Rapello said.
Among the indies on the invite list – from Joan Creative to Tombras,
Translation creative agency and Supernatural — some have created campaigns for world’s biggest brands, noted Van Hoven. Wieden+Kennedy, for example, collaborated on recent Nike campaigns like ‘You Can’t Stop Us’, and will be represented at the Indie Beach Party.
“For 70 years, Cannes Lions has celebrated the power of creativity, with much of that coming from bold independent agencies,” said Philip Thomas, CEO at Ascential, and Simon Cook, CEO of the Cannes Lions International Festival of Creativity. “By banding together to launch Indie Beach, this collective of agencies has carried on in the spirit of that tradition. I have no doubt that the bonds forged during and beyond this event will continue to propel the advertising industry forward.”
NEWS 13
ADITYA KISHORE MARQUES GARTRELL
TARIQ HASSAN: “WE WERE LOST IN CULTURE”
GUESTS AT THE INDIE BEACH BASH
“I’M CONNECTING with you right now and you’re connecting with me, so I love you even if I don’t know you.”
With those words, Jon Batiste launched into a mini-set at yesterday’s Coca-Cola Company, WPP Open X and VMLY&R seminar on The Terrace Stage, ending with a powerful, drilled-down rendition of his new song for Coke Studio, Be Who You Are. And there was no doubt that the audience — some Gen Z, some just wishing they were — were connecting right back with the Academy and Grammy Award-winning musician, whose eighth studio album, We Are, was released to overwhelming critical acclaim in March 2021.
The session — Hear and Be Heard: How to Serenade Gen Z — explored how Coke Studio is harnessing the power of music to connect with a generation of young consumers famous for their fleeting attention span and aversion to traditional advertising. Leading the way is Coke Studio, an innovative music platform that brings together musicians from around the world in what Joshua Burke, global head of music for The Coca-Cola Company, called “creative collisions”. “That means bringing together two or more artists from across genres, cultures, countries, communities and generations to create something new and special that bridges divides,” he said. Referencing Coca-Cola’s global brand platform, Burke added: “This is how we achieve ‘Real Magic’ and connect with our Gen Z audiences in meaningful and authentic ways.”
Speaking at the panel debate after his performance, moderated by Kyla Jacobs, WPP Open X’s global category lead for Coca-Cola, Batiste said the creative economy
is becoming a lot more democratic. “And I think that’s a beautiful thing,” he added. “It’s just a matter of how you siphon through all the incredible energy and people to find the right place for you to speak your message. I really believe every artist has a message — and there are people out there who that message is meant to reach.”
Rafael Pitanguy, deputy global chief creative officer at VMLY&R, leads the creative for key client, The Coca-Cola Company. “It’s all about the music — that’s obvious and fundamental,” he said. “There’s nothing bigger than the music and making sure it gets to the people and that they’re touched by the song.”
This resonated with Burke: “The North Star of the Coke Studio programme is that, if the music isn’t good, none of this stuff actually matters.”
NEWS 15
has a message’ ‘Every artist
the ad from Taking adversity
Latin America’s ability to produce bold and courageous advertising in the face of ongoing political, economic and social adversity has long intrigued the creative world. How do they do it?
PRODU’s Cristian Vergara, explains
FOCUS ON LATAM 17
CACTUS FIELDS IN MEXICO, BAJA CALIFORNIA
THE REVIVAL in advertising creativity in Latin America has been more than visible in recent years. Despite the obvious economic, social and political challenges confronting the region, the unbreakable determination of Latino professionals to find innovative solutions and create stand-out advertising never appears to falter.
“Those of us in Latin American agencies know there is always
a way to get great results; that there is always a production company, client or institution that is an ally, ready to back our ideas,” says Juan Luis Isaza, vicepresident of strategic planning and innovation at DDB Latina and president of DDB Mexico. “It’s a matter of never giving up.” It’s obvious that perseverance, resilience and the ability to find alternatives is a core characteristic of Latin American professionals.
Horacio Genolet, CEO of Ogilvy Latina, notes that Latin Americans as a whole deal well with difficult contexts. “It’s in these scenarios more than ever where creativity is key. It’s there that Latin American professionals show their ability to bounce back. We are characterised by always finding an alternative when needed and thinking up new ways to achieve our goals.”
Federico Russi, chief creative officer
Mexico, believes that creativity is inherent in Latino culture. For him, creativity is a kind of “survival kit” that all Latinos use to overcome their economic and professional challenges. In the past, he suggests, that creativity had only been apparent to Latinos. “But for some years now, thanks to the explosion of different media platforms, the creativity of our region — inside and outside of advertising — has become increasingly admired around the world,” he adds.
of
Publicis Groupe Mexico, Le Pub Mexico and Publicis W
It’s clear that Latin American creativity has also evolved in response to changing consumer demands. Isaza says that, in recent years, creativity has helped brands win consumers by offering them innovative ways to resolve their social problems. “Now, we’re even dealing with citizens who believe that brands rather than governments will solve many of their problems,” he adds.
“We’re even dealing with citizens who believe that brands rather than governments will solve many of their problems”
JUAN LUIS ISAZA
FEDERICO RUSSI
JUAN LUIS ISAZA
JUAN LUIS ISAZA
FEDERICO RUSSI
18 FOCUS ON LATAM
*Scan the QR codes to see the campaigns that, according to their creators, reflect how advertising creativity is being reinvented in Latin America
In this context, it’s not ridiculous to say that the region’s ongoing challenges and the fight to overcome them have shaped Latino advertising creativity. According to Mike Arciniega, founder and creative vice-president of Archer Troy Mexico, Latinos have learned not only to do a lot with very little, but to keep going even in the most difficult of situations. “Our ingenuity is unique because no one has given us anything,” he says. “As Einstein once said, ‘In the midst of every crisis lies great opportunity’. And we Latinos have always had to claw our way up from below. In Latin America, it’s always a combination of love, hunger and courage that keeps us moving forward.”
It is that ability to find solutions with whatever resources are available that has turned Latin American professionals into experts in finding creative alternatives. For Jonathan Betancur, creative executive vicepresident of FCB Mexico, growing up in adversity makes Latinos
MIKE ARCINIEGA
JONATHAN BETANCUR
JONATHAN BETANCUR
FOCUS ON LATAM 19
MIKE ARCINIEGA
expert discoverers of solutions with whatever happens to be at hand: “Latinos are the MacGyver of communications. We have much to say and, nowadays, in a world of open borders, we’re seeing more doors opening to us every day.” Meanwhile, Héctor Fernández, CEO of VMLY&R Mexico, thinks that, in terms of Latin America’s regional creativity, it has become an advantage to live in a state of constant crisis. “Blessed crisis,” he adds. “It smacks us with one hand and heals us with the other. Salvador Dali, after his visit to Mexico, swore he would never return to a country more surrealistic than his art. The region, the artist is supposed to have said, is so surrealistic that it blooms out of nothing. That has created the world’s most creative thinkers, from Tierra del Fuego to Tijuana. We are born with a lack of resources and with a desire to be the best in the world.”
Adversity has also led to a change in the dynamics of work and in the way in which challenges are confronted. Ogilvy Latina’s Genolet observes that times of crisis have brought new learnings that have helped boost the growth of Latin American
agencies. As a result, “prototypes have undoubtedly been broken”, he adds. “We have adopted a flexible, collaborative dynamic, we have strengthened the synergy between markets, we have worked on having closer ties with our partners and we have explored new platforms of contact with the public. Such learnings are now a habit in our daily lives.”
Worth noting, too, is how the evolution of talent has been a determining factor in Latin America’s creative renaissance. According to Andrés ‘Lama’ Restrepo, creative vice-president of Made Group Mexico, being able to come up with brilliant ideas is essential in today’s market. “It’s no longer sufficient to be a copywriter, art director, community leader or whatever,” he says. “The tools and AI have advanced so much that now anyone can invent a creative concept and the text of the ideas from the brand strategy — and even write the copy. I deeply believe that, in the coming years, the only people who will be noteworthy will be those who can execute brilliant ideas in the midst of adversity.” As things are, however, there’s no doubt that the integration of technology is playing a key role in the renewal of advertising creativity across the region. Said Gil, CEO of Dentsu Creative Mexico, points out that brands and agencies are adopting tools such as ChatGPT and other AI generators to improve the efficiency of their research, strategy and creation processes. However, he cautions, “it’s necessary to guarantee security when
implementing these technologies”. It is evident, therefore, that the revival of Latin America’s advertising creativity owes much to the perseverance, ingenuity and flexibility of its professionals. Also that Latino talent now stands out in settings that formerly seemed reserved for other latitudes. However, it can’t be ignored that the challenges of the future will be even greater in terms of production values and multicultural representation; challenges that might invite us to start thinking of adversity as a creative motor and its first syllable — ad — as part of the solution.
HÉCTOR FERNÁNDEZ
HÉCTOR FERNÁNDEZ
ANDRÉS RESTREPO
ANDRÉS ‘LAMA’ RESTREPO
HORACIO GENOLET
HORACIO GENOLET
“Salvador Dali, after his visit to Mexico, swore he would never return to a country more surrealistic than his art” HÉCTOR FERNÁNDEZ
20 FOCUS ON LATAM
SAID GIL
Grand Prix
DIRECT RUNNER 321
23 DIRECT — WINNERS
ADIDAS FCB TORONTO CANADA
GRAND PRIX
F07/128 • CANADA •
CORPORATE PURPOSE & CSR
TITLE • RUNNER 321
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • 456 STUDIOS, TORONTO
PR • CURRENT PR, TORONTO
POST PRODUCTION • SCHOOL EDITING, TORONTO /
ALTER EGO, TORONTO / OSO AUDIO, TORONTO
GOLD LIONS
A01/029 • GERMANY •
FOOD & DRINK
TITLE • OREO CHEAT COOKIES
BRAND • MONDELEZ EUROPE
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
PRODUCTION • ICONOCLAST, BERLIN
A01/061 • UNITED KINGDOM •
FOOD & DRINK
TITLE • BABY SCAN
BRAND • MARMITE
PRODUCT • MARMITE
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON /
WORK EDITORIAL, LONDON / KING HENRY, LONDON
MEDIA • MINDSHARE, LONDON
PR • W COMMUNICATIONS, LONDON
POST PRODUCTION • ABSOLUTE , LONDON / FACTORY STUDIO, LONDON
A09/066 • FRANCE •
NFPO / CHARITY / GOVERNMENT
TITLE • SOLAR IMPULSE - PRÊT À VOTER
BRAND • SOLAR IMPULSE
PRODUCT • PRÊT À VOTER
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS
MEDIA • PUBLICIS MEDIA CONNECT, PARIS
PR • PUBLICIS CONSEIL, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
A09/067 • ARGENTINA •
NFPO / CHARITY / GOVERNMENT
TITLE • THE POSTPONED DAY
BRAND • LALCEC
PRODUCT • LALCEC
ENTERED BY • GREY ARGENTINA, BUENOS AIRES
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES
PRODUCTION • LANDIA, BUENOS AIRES
PR • GREY ARGENTINA, BUENOS AIRES
D02/034 • USA •
USE OF MOBILE
TITLE • OREOCODES
BRAND • OREO
PRODUCT • OREO
ENTERED BY • VMLY&R COMMERCE, NEW YORK
IDEA CREATION • VMLY&R COMMERCE, NEW YORK
PRODUCTION • VMLY&R, NEW YORK
D04/057 • POLAND •
REAL-TIME RESPONSE
TITLE • WHERE TO SETTLE
BRAND • MASTERCARD
PRODUCT • WEBSITE ...
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
PRODUCTION • MCCANN POLAND, WARSAW
MEDIA • MASTERCARD POLAND, WARSZAWA
PR • MASTERCARD POLAND, WARSZAWA
POST PRODUCTION • MCCANN POLAND, WARSAW
F03/057 • ARGENTINA • SINGLE-MARKET CAMPAIGN
TITLE • THE POSTPONED DAY
BRAND • LALCEC
PRODUCT • LALCEC
ENTERED BY • GREY ARGENTINA, BUENOS AIRES
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES
PRODUCTION • LANDIA, BUENOS AIRES
PR • GREY ARGENTINA, BUENOS AIRES
F04/072 • GERMANY • SOCIAL BEHAVIOUR
TITLE • OREO CHEAT COOKIES
BRAND • MONDELEZ EUROPE
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
PRODUCTION • ICONOCLAST, BERLIN
F04/128 • UNITED KINGDOM • SOCIAL BEHAVIOUR
TITLE • BABY SCAN
BRAND • MARMITE
PRODUCT • MARMITE
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON / WORK EDITORIAL, LONDON / KING HENRY, LONDON
MEDIA • MINDSHARE, LONDON
PR • W COMMUNICATIONS, LONDON
POST PRODUCTION • ABSOLUTE , LONDON / FACTORY STUDIO, LONDON
F05/059 • FRANCE • CULTURAL INSIGHT
TITLE • ANNE DE GAULLE
BRAND • FONDATION ANNE DE GAULLE
PRODUCT • ASSOCIATION
ENTERED BY • HAVAS PARIS
IDEA CREATION • HAVAS PARIS
PR • FRANCE INFO, PARIS
SILVER LIONS
A01/043 • USA •
FOOD & DRINK
TITLE • THE TAX FREE BAGEL
BRAND • PHILADELPHIA CREAM CHEESE
PRODUCT • CREAM CHEESE
ENTERED BY • GUT, MIAMI
IDEA CREATION • GUT, MIAMI
PRODUCTION • STREET FACTORY MEDIA, MINNEAPOLIS
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
A01/052 • USA •
FOOD & DRINK
TITLE • OREOCODES
BRAND • OREO
PRODUCT • OREO
ENTERED BY • VMLY&R COMMERCE, NEW YORK
IDEA CREATION • VMLY&R COMMERCE, NEW YORK
PRODUCTION • VMLY&R, NEW YORK
A08/029 • POLAND •
CONSUMER SERVICES / B2B
TITLE • WHERE TO SETTLE
BRAND • MASTERCARD
PRODUCT • WEBSITE ...
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
PRODUCTION • MCCANN POLAND, WARSAW
MEDIA • MASTERCARD POLAND, WARSZAWA
PR • MASTERCARD POLAND, WARSZAWA
POST PRODUCTION • MCCANN POLAND, WARSAW
A09/059 • FRANCE •
NFPO / CHARITY / GOVERNMENT
TITLE • #OPTINK
BRAND • JUNGE HELDEN E.V.
PRODUCT • ORGAN DONOR RECRUITMENT
ENTERED BY • MCCANN, PARIS
IDEA CREATION • MCCANN, PARIS
PR • WEBER SHANDWICK, BERLIN
B02/004 • FRANCE •
USE OF AMBIENT MEDIA: SMALL SCALE
TITLE • INSIDE JOBS
BRAND • VOLKSWAGEN GROUP FRANCE
PRODUCT • VOLKSWAGEN
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • ALLSO, PARIS / THE, PARIS
ENGAGEMENT TRACK WINNERS /DIRECT
24
ENGAGEMENT TRACK WINNERS /DIRECT
B05/020 • NEW ZEALAND •
USE OF PRINT / OUTDOOR
TITLE • PHONE IT IN
BRAND • SKINNY
PRODUCT • TELECOMMUNICATION COMPANY
ENTERED BY • COLENSO BBDO, AUCKLAND
IDEA CREATION • COLENSO BBDO, AUCKLAND
PRODUCTION • COLENSO BBDO, AUCKLAND
MEDIA • COLENSO BBDO, AUCKLAND
POST PRODUCTION • COLENSO BBDO, AUCKLAND
C01/002 • AUSTRALIA •
DATA-DRIVEN DIRECT STRATEGY
TITLE • FLIPVERTISING
BRAND • SAMSUNG
PRODUCT • SAMSUNG GALAXY Z FLIP4
ENTERED BY • CHEP NETWORK, SYDNEY
IDEA CREATION • CHEP NETWORK, SYDNEY
PRODUCTION • THE SWEETSHOP, SYDNEY
MEDIA • CHEP NETWORK, SYDNEY
PR • OGILVY PR AUSTRALIA, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY
C02/006 • SWEDEN •
DATA-DRIVEN TARGETING
TITLE • SUPER FAN COLLECTION
BRAND • SPOTIFY
PRODUCT • SPOTIFY
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM
PRODUCTION • NORD DDB, STOCKHOLM
POST PRODUCTION • NORD DDB, STOCKHOLM
C03/029 • BRAZIL •
USE OF REAL-TIME DATA
TITLE • TRANSPARENCY CARD
BRAND • CONGRESSO EM FOCO
PRODUCT • TRANSPARENCY CARD
ENTERED BY • AKQA, SÃO PAULO
IDEA CREATION • AKQA, SÃO PAULO
PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO
MEDIA • AKQA, SÃO PAULO
POST PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO
C05/035 • GERMANY •
GAMING
TITLE • OREO CHEAT COOKIES
BRAND • MONDELEZ EUROPE
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
PRODUCTION • ICONOCLAST, BERLIN
D01/020 • AUSTRALIA •
USE OF DIGITAL PLATFORMS
TITLE • FLIPVERTISING
BRAND • SAMSUNG
PRODUCT • SAMSUNG GALAXY Z FLIP4
ENTERED BY • CHEP NETWORK, SYDNEY
IDEA CREATION • CHEP NETWORK, SYDNEY
PRODUCTION • THE SWEETSHOP, SYDNEY
MEDIA • CHEP NETWORK, SYDNEY
PR • OGILVY PR AUSTRALIA, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY
D03/053 • COLOMBIA •
USE OF SOCIAL PLATFORMS
TITLE • INFLUENCERS’ FRIENDS
BRAND • POKER
PRODUCT • POKER BEER
ENTERED BY • DDB COLOMBIA, BOGOTÁ
IDEA CREATION • DDB COLOMBIA, BOGOTÁ
PRODUCTION • LOS NOTARIOS, BOGOTÁ
MEDIA • ZENITH, BOGOTÁ
PR • ALINA VELEZ COMUNICACIONES, BOGOTÁ
D04/048 • BRAZIL •
REAL-TIME RESPONSE
TITLE • THE BEST-SELLER CONSTITUTION
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE
ENTERED BY • GUT, SÃO PAULO
IDEA CREATION • GUT, SÃO PAULO
PRODUCTION • HEFTY, SÃO PAULO
PR • UM WORLDWIDE, SÃO PAULO
D04/055 • ARGENTINA • REAL-TIME RESPONSE
TITLE • WORLD CUP DELIVERY
BRAND • PEDIDOS YA
PRODUCT
• PEDIDOS YA APP
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES
D05/034 • NEW ZEALAND • CO-CREATION&USER GENERATED CONTENT
TITLE • CORRECT THE INTERNET
BRAND • TEAM HEROINE
PRODUCT • CORRECT THE INTERNET
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
PRODUCTION • FINCH, AUCKLAND
PR • MANGO COMMUNICATIONS, AUCKLAND
POST PRODUCTION • LIQUID STUDIOS, AUCKLAND / ATTICUS, AUCKLAND
F03/055 • FRANCE • SINGLE-MARKET CAMPAIGN
TITLE • SOLAR IMPULSE - PRÊT À VOTER
BRAND • SOLAR IMPULSE
PRODUCT • PRÊT À VOTER
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION
• PUBLICIS CONSEIL, PARIS
PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS
MEDIA • PUBLICIS MEDIA CONNECT, PARIS
PR • PUBLICIS CONSEIL, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
F07/063 • USA •
CORPORATE PURPOSE & CSR
TITLE • ARE YOU PRESS WORTHY?
BRAND • COLUMBIA JOURNALISM REVIEW
PRODUCT • COLUMBIA JOURNALISM REVIEW
ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY
IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY
PRODUCTION • REDSLASH, NEW YORK
POST PRODUCTION • REDSLASH, NEW YORK
F07/125 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • TRUCSS
BRAND • TRUCSS
PRODUCT • INSTITUTIONAL
ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO
PRODUCTION • MOSAICO FILMES, SÃO PAULO / MISSION MUSIC, SÃO PAULO
PR • CASA9 AGENCIA DE COMUNICACAO, SÃO PAULO
F08/029 • FRANCE •
MARKET DISRUPTION
TITLE • RENAULT - TIME-FIGHTERS PROGRAM
BRAND • RENAULT
PRODUCT • HUMAN FIRST PROGRAM
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • BIG PRODUCTIONS, PARIS
MEDIA • OMD FRANCE, PARIS
PR • PUBLICIS CONSEIL, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
BRONZE LIONS
A01/026 • CANADA •
FOOD & DRINK
TITLE • HEINZ KETCHUP FRAUD
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES
MEDIA • STARCOM, TORONTO
PR • ZENO GROUP, TORONTO
POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
A01/031 • ITALY •
FOOD & DRINK
TITLE • THE OFFICE CLEANERS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
25
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • TRESBIEN!, MARTINEZ
MEDIA • AMPLIFY, BUENOS AIRES
PR • NINCH COMPANY, CABA
A01/044 • ITALY •
FOOD & DRINK
TITLE • BAR EXPERIENCE
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • C41, AMSTERDAM
MEDIA • DENTSU REDSTAR, LONDON
PR • EDELMAN, LONDON
A03/004 • UNITED ARAB EMIRATES •
HEALTHCARE
TITLE • WALL STREET BALLS
BRAND • TESTICULAR CANCER SOCIETY
PRODUCT • TESTICULAR CANCER AWARENESS
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI / MCCANN
HEALTH, DUBAI
PRODUCTION • DRIZZLIN MEDIA PTE LTD, SINGAPORE / CRAFT WORLDWIDE, NEW YORK
PR • MARKETTIERS4DC LTD, LONDON
A06/009 • AUSTRALIA •
TRAVEL / LEISURE
TITLE • MIDDLE SEAT LOTTERY
BRAND • VIRGIN AUSTRALIA GROUP
PRODUCT • MIDDLE SEAT LOTTERY
ENTERED BY • SPECIAL, SYDNEY
IDEA CREATION • SPECIAL, SYDNEY
PRODUCTION • DIVISION, SYDNEY
MEDIA • PHD, SYDNEY
PR • ENTHRAL, MELBOURNE
POST PRODUCTION • RUMBLE STUDIOS, SYDNEY / THE EDITORS, SYDNEY / FIN DESIGN + EFFECTS, SYDNEY / THE POOL COLLECTIVE, SYDNEY
A07/011 • SWEDEN • MEDIA / ENTERTAINMENT
TITLE • SUPER FAN COLLECTION
BRAND • SPOTIFY
PRODUCT • SPOTIFY
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM
PRODUCTION • NORD DDB, STOCKHOLM
POST PRODUCTION • NORD DDB, STOCKHOLM
A08/003 • FRANCE •
CONSUMER SERVICES / B2B
TITLE • INSIDE JOBS
BRAND • VOLKSWAGEN GROUP FRANCE
PRODUCT • VOLKSWAGEN
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • ALLSO, PARIS / THE, PARIS
A08/028 • BRAZIL • CONSUMER SERVICES / B2B
TITLE • RECEIPTS TO KEEP [FIGHTING]
BRAND • UNIVERSITY ZUMBI DOS PALMARES
PRODUCT • RACISMO ZERO
ENTERED BY • GREY, SÃO PAULO
IDEA CREATION • GREY, SÃO PAULO
PRODUCTION • MALALA FILMES, SÃO PAULO / PINGADO AUDIO, SÃO PAULO / BVM CROSS, SÃO PAULO / PUNCH AUDIO, SÃO PAULO
MEDIA • GREY, SÃO PAULO
PR • GREY, SÃO PAULO
A09/002 • SOUTH KOREA • NFPO / CHARITY / GOVERNMENT
TITLE • KNOCK KNOCK
BRAND • KOREAN NATIONAL POLICE AGENCY
PRODUCT • A SILENT EMERGENCY CALL
ENTERED BY • CHEIL WORLDWIDE, SEOUL
IDEA CREATION • CHEIL WORLDWIDE, SEOUL
PRODUCTION • JUNPASANG, SEOUL / BOUNCE
CREATIVE, SEOUL / WINNING HABIT, SEOUL
MEDIA • CHEIL WORLDWIDE, SEOUL
PR • CHEIL WORLDWIDE, SEOUL
POST PRODUCTION • SOGEUKJANG, SEOUL / ON THE TRACK, SEOUL
A09/075 • GERMANY • NFPO / CHARITY / GOVERNMENT
TITLE • SAVED MEMORIES
BRAND • TRANSKLAR E.V / TRANS-IDENT E.V / ROSA
STRIPPE
PRODUCT • AWARENESS FOR TRANSGENDER
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN BERLIN
PRODUCTION • CREAMLABS AI, MUNICH
MEDIA • MEDIAPLUS GERMANY, MUNICH
POST PRODUCTION • REPLAYBOYS, HAMBURG
B02/003 • FRANCE •
USE OF AMBIENT MEDIA: SMALL SCALE
TITLE • COLORS OF LOVE
BRAND • PANTONE
PRODUCT • PANTONE
ENTERED BY • TBWA\ PARIS, PARIS
IDEA CREATION • TBWA\ PARIS, PARIS
PRODUCTION • \ELSE, PARIS / EG+ WORLDWIDE, PARIS
B02/075 • ITALY •
USE OF AMBIENT MEDIA: SMALL SCALE
TITLE • THE CLOSER
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • DIVISION, PARIS
MEDIA • DENTSU REDSTAR, LONDON
PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS
POST PRODUCTION • THE MILL, PARIS
B02/085 • FRANCE •
USE OF AMBIENT MEDIA: SMALL SCALE
TITLE • SOLAR IMPULSE - PRÊT À VOTER
BRAND • SOLAR IMPULSE
PRODUCT • PRÊT À VOTER
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS
MEDIA • PUBLICIS MEDIA CONNECT, PARIS
PR • PUBLICIS CONSEIL, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
B04/001 • USA •
USE OF BROADCAST
TITLE • INTERFACE INTERRUPTION
BRAND • TUBI
PRODUCT • TUBI
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO
MEDIA • VAYNERMEDIA, NEW YORK
PR • TUBI, SAN FRANCISCO
POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES
B05/047 • BRAZIL •
USE OF PRINT / OUTDOOR
TITLE • THE BEST-SELLER CONSTITUTION
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • HEFTY, SAO PAULO
PR • UM WORLDWIDE, SAO PAULO
C01/004 • USA •
DATA-DRIVEN DIRECT STRATEGY
TITLE • ARE YOU PRESS WORTHY?
BRAND • COLUMBIA JOURNALISM REVIEW
PRODUCT • COLUMBIA JOURNALISM REVIEW
ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY
IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY
PRODUCTION • REDSLASH, NEW YORK
POST PRODUCTION • REDSLASH, NEW YORK
C03/024 • CANADA •
USE OF REAL-TIME DATA
TITLE • INFLATION COOKBOOK
BRAND • SKIP THE DISHES
PRODUCT • SKIP EXPRESS LANE
ENTERED BY • DENTSU CREATIVE, TORONTO
IDEA CREATION • DENTSU CREATIVE, TORONTO
PRODUCTION • DENTSU CREATIVE, TORONTO
PR • POMP AND CIRCUMSTANCE, TORONTO / EGS
GROUP PR, MONTREAL
POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO
ENGAGEMENT TRACK WINNERS /DIRECT
26
ENGAGEMENT TRACK WINNERS /DIRECT
C04/006 • AUSTRALIA •
METAVERSE, NEW REALITIES & TECH
TITLE • EXHIBIT A-I
BRAND • MAURICE BLACKBURN SOCIAL JUSTICE
PRODUCT • N/A
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY / CARBON8, SYDNEY / DELOITTE DIGITAL, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HECKLER, SYDNEY
C04/040 • GUATEMALA • METAVERSE, NEW REALITIES & TECH
TITLE • THE SMART LEGACY
BRAND • IFTHEN. INC
PRODUCT • THE SMART LEGACY
ENTERED BY • DDB CENTR0, GUATEMALA CITY
IDEA CREATION • EL TAIER DDB, GUATEMALA
PRODUCTION • FILMICO, GUATEMALA
D01/022 • AUSTRALIA •
USE OF DIGITAL PLATFORMS
TITLE • BUNDY MIXER
BRAND • BUNDABERG
PRODUCT • BUNDABERG RUM
ENTERED BY • LEO BURNETT, SYDNEY
IDEA CREATION • LEO BURNETT, SYDNEY
PRODUCTION • MINT FILMS, GLEBE
MEDIA • FOUNDATION, SYDNEY
PR • HERD MSL SYDNEY
D01/057 • NEW ZEALAND •
USE OF DIGITAL PLATFORMS
TITLE • CORRECT THE INTERNET
BRAND • TEAM HEROINE
PRODUCT • CORRECT THE INTERNET
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
PRODUCTION • FINCH, AUCKLAND
PR • MANGO COMMUNICATIONS, AUCKLAND
POST PRODUCTION • LIQUID STUDIOS, AUCKLAND / ATTICUS, AUCKLAND
D03/050 • FRANCE •
USE OF SOCIAL PLATFORMS
TITLE • MESSAGE FROM THE OTHER FRONT
BRAND • THE SALVATION ARMY
PRODUCT • RECRUITMENT
ENTERED BY • VMLY&R, PARIS
IDEA CREATION • VMLY&R, PARIS
E01/012 • NEW ZEALAND •
COPYWRITING
TITLE • PHONE IT IN
BRAND • SKINNY
PRODUCT • TELECOMMUNICATION COMPANY
ENTERED BY • COLENSO BBDO, AUCKLAND
IDEA CREATION • COLENSO BBDO, AUCKLAND
PRODUCTION • COLENSO BBDO, AUCKLAND
MEDIA • COLENSO BBDO, AUCKLAND
POST PRODUCTION • COLENSO BBDO, AUCKLAND
E01/018 • UNITED KINGDOM • COPYWRITING
TITLE • THE HORNICULTURAL SOCIETY
BRAND • RELATE
PRODUCT • RELATIONSHIP CHARITY
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • OGILVY, LONDON
PR • OGILVY, LONDON
POST PRODUCTION • OGILVY, LONDON
E04/024 • USA • LAUNCH / RE-LAUNCH
TITLE • TOUCH CARD
BRAND • MASTERCARD
PRODUCT • TOUCH CARD
ENTERED BY • MCCANN, NEW YORK
IDEA CREATION • MCCANN, NEW YORK
MEDIA • CARAT, NEW YORK
PR • KETCHUM, NEW YORK
E04/026 • FRANCE • LAUNCH / RE-LAUNCH
TITLE • #OPTINK
BRAND • JUNGE HELDEN E.V.
PRODUCT • ORGAN DONOR RECRUITMENT
ENTERED BY • MCCANN, PARIS
IDEA CREATION • MCCANN, PARIS
PR • WEBER SHANDWICK, BERLIN
F01/005 • USA • LOCAL BRAND
TITLE • BLOCKBUSTER: UNTIL THE BITTER END BRAND • BLOCKBUSTER
PRODUCT • BLOCKBUSTER VIDEO
ENTERED BY • ATLANTIC, NEW YORK
IDEA CREATION • ATLANTIC, NEW YORK
PRODUCTION • HAVING CHANGED PRODUCTION, NEW YORK / DWECK PRODUCTIONS, NEW YORK
F03/064 • POLAND • SINGLE-MARKET CAMPAIGN
TITLE • WHERE TO SETTLE
BRAND • MASTERCARD
PRODUCT • WEBSITE ...
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
PRODUCTION • MCCANN POLAND, WARSAW
MEDIA • MASTERCARD POLAND, WARSZAWA
PR • MASTERCARD POLAND, WARSZAWA
POST PRODUCTION • MCCANN POLAND, WARSAW
F04/130 • USA •
SOCIAL BEHAVIOUR
TITLE • JOAQUIN’S FIRST SCHOOL SHOOTING
BRAND • CHANGE THE REF
PRODUCT • GUN CONTROL
ENTERED BY • BCW, NEW YORK
IDEA CREATION • BCW, NEW YORK
MEDIA • BCW, NEW YORK
PR • BCW, NEW YORK
F07/133 • USA •
CORPORATE PURPOSE & CSR
TITLE • THE BRAKE ROOM
BRAND • CHICK-FIL-A
PRODUCT • CHICK-FIL-A
ENTERED BY • MCCANN, NEW YORK
IDEA CREATION • MCCANN, NEW YORK
PRODUCTION • FACTORY 360, NEW YORK / CRAFT
WORLDWIDE, NEW YORK
MEDIA • PUBLICIS, CHICAGO
PR • BRAND PUBLIC RELATIONS, ATLANTA
27
DIRECT
Grand Prix
MEDIA — WINNERS 28
MEDIA #TURNYOURBACK DOVE OGILVY, LONDON UNITED KINGDOM
ENGAGEMENT TRACK WINNERS /MEDIA
GRAND PRIX
D06/117 • UNITED KINGDOM •
CORPORATE PURPOSE & CSR
TITLE • #TURNYOURBACK
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / DAVID, MADRID
PRODUCTION • DAVID, SÃO PAULO
MEDIA • MINDSHARE, LONDON
PR • OGILVY, LONDON
GOLD LIONS
A02/019 • UNITED KINGDOM •
CONSUMER GOODS
TITLE • #TURNYOURBACK
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / DAVID, MADRID
PRODUCTION • DAVID, SÃO PAULO
MEDIA • MINDSHARE, LONDON
PR • OGILVY, LONDON
A08/010 • NEW ZEALAND •
CONSUMER SERVICES / B2B
TITLE • THE LAST PERFORMANCE
BRAND • PARTNERS LIFE
PRODUCT • LIFE INSURANCE
ENTERED BY • SPECIAL, AUCKLAND
IDEA CREATION • SPECIAL, AUCKLAND
PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND
MEDIA • SPECIAL, AUCKLAND
POST PRODUCTION • IMAGES & SOUND, AUCKLAND
B01/001 • USA •
USE OF SCREENS & AV PLATFORMS
TITLE • INTERFACE INTERRUPTION
BRAND • TUBI
PRODUCT • TUBI
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO
MEDIA • VAYNERMEDIA, NEW YORK
PR • TUBI, SAN FRANCISCO
POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES
B01/030 • USA •
USE OF SCREENS & AV PLATFORMS
TITLE • DREAMCASTER
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • HELO, SANTA MONICA / NEPYRU,
LONDON / DAHOUSE AUDIO, LOS ANGELES
PR • 3 PM, NEW YORK
B04/069 • BRAZIL • USE OF OUTDOOR
TITLE • GUARDED BUS STOP BRAND • ELETROMIDIA
PRODUCT • ELETROMIDIA
ENTERED BY • ALMAPBBDO, SÃO PAULO
IDEA CREATION • ALMAPBBDO, SÃO PAULO
PRODUCTION • CINE, SÃO PAULO / ANTFOOD, SÃO PAULO / ELETROMIDIA, SÃO PAULO MEDIA • ELETROMIDIA, SÃO PAULO
B06/031 • CANADA •
USE OF AMBIENT MEDIA: LARGE SCALE
TITLE • ABILITY SIGNS
BRAND • DECATHLON CANADA
PRODUCT • DECATHLON
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • CONTENT CONTENT, MONTREAL
B09/020 • ARGENTINA • USE OF MOBILE
TITLE • WORLD CUP DELIVERY
BRAND • PEDIDOS YA
PRODUCT • PEDIDOS YA APP
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES
C04/015 • GERMANY • BRAND CONTENT FOR DIGITAL/SOCIAL
TITLE • OREO CHEAT COOKIES
BRAND • MONDELEZ EUROPE
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
PRODUCTION • ICONOCLAST, BERLIN
D05/018 • USA •
BREAKTHROUGH ON A BUDGET
TITLE • BLOCKBUSTER: UNTIL THE BITTER END
BRAND • BLOCKBUSTER
PRODUCT • BLOCKBUSTER VIDEO
ENTERED BY • ATLANTIC, NEW YORK
IDEA CREATION • ATLANTIC, NEW YORK
PRODUCTION • HAVING CHANGED PRODUCTION, NEW YORK / DWECK PRODUCTIONS, NEW YORK
E04/008 • NEW ZEALAND • USE OF CHANNEL INTEGRATION
TITLE • SKINNY - PHONE IT IN
BRAND • SKINNY
PRODUCT • SKINNY MOBILE
ENTERED BY • PHD, AUCKLAND
IDEA CREATION • PHD, AUCKLAND
MEDIA • PHD, AUCKLAND
SILVER LIONS
A01/031 • AUSTRALIA •
FOOD & DRINK
TITLE • FITCHIX
BRAND • HONEST EGGS CO.
PRODUCT • REGENERATIVE FARM EGGS
ENTERED BY • VMLY&R, MELBOURNE
IDEA CREATION • VMLY&R, MELBOURNE
PRODUCTION • AIRBAG, ABBOTSFORD
MEDIA • MINDSHARE, MELBOURNE
PR • BCW, MELBOURNE
A05/022 • PANAMA •
RETAIL
TITLE • A PROMO NO BODY’S HEARD OF BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • LEO BURNETT PANAMA, PANAMA CITY
IDEA CREATION • LEO BURNETT PANAMA, PANAMA
CITY
PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY
MEDIA • LEO BURNETT PANAMA, PANAMA CITY
PR • LEO BURNETT PANAMA, PANAMA CITY
POST PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY
B02/001 • AUSTRALIA •
USE OF AUDIO PLATFORMS
TITLE • THE LOUDEST CALL
BRAND • WHITELION
PRODUCT • THE LOUDEST CALL
ENTERED BY • OGILVY AUSTRALIA, SYDNEY
IDEA CREATION • OGILVY AUSTRALIA, SYDNEY
PRODUCTION • / OGILVY AUSTRALIA, SYDNEY
PR • OGILVY PR AUSTRALIA, SYDNEY
B02/015 • NEW ZEALAND •
USE OF AUDIO PLATFORMS
TITLE • SKINNY - PHONE IT IN
BRAND • SKINNY
PRODUCT • SKINNY MOBILE
ENTERED BY • PHD, AUCKLAND
IDEA CREATION • PHD, AUCKLAND
MEDIA • PHD, AUCKLAND
B03/001 • INDIA •
USE OF PRINT
TITLE • OR TRAVEL ON CLEARTRIP
BRAND • CLEARTRIP
PRODUCT • CLEARTRIP
ENTERED BY • TALENTED.AGENCY, BANGALORE
IDEA CREATION • TALENTED.AGENCY, BANGALORE
PRODUCTION • WEB DIMENSION, NOIDA
MEDIA • CLEARTRIP PVT LTD, BANGALORE
POST PRODUCTION • WEB DIMENSION, NOIDA
B03/004 • SOUTH AFRICA •
USE OF PRINT
29
ENGAGEMENT TRACK WINNERS /MEDIA
TITLE • PLAN (A)
BRAND • AFRISAM, BLACKSTUDIO
PRODUCT • AFRISAM CEMENT
ENTERED BY • PROMISE, JOHANNESBURG
IDEA CREATION • PROMISE, JOHANNESBURG
PRODUCTION • BLACKSTUDIO, JOHANNESBURG
MEDIA • THE MEDIA SHOP, JOHANNESBURG
B06/037 • FRANCE •
USE OF AMBIENT MEDIA: LARGE SCALE
TITLE • ANNE DE GAULLE
BRAND • FONDATION ANNE DE GAULLE
PRODUCT • ASSOCIATION
ENTERED BY • HAVAS PARIS
IDEA CREATION • HAVAS PARIS
PR • FRANCE INFO, PARIS
B07/004 • BRAZIL •
USE OF EVENTS & STUNTS
TITLE • MISSING STUDENTS
BRAND • UNICEF BRAZIL
PRODUCT • SCHOOL DROPOUT
ENTERED BY • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO
IDEA CREATION • ARTPLAN COMUNICACAO S/A, RIO
DE JANEIRO
PRODUCTION • MADRE MIA FILMES, SAO PAULO
B11/054 • UNITED KINGDOM •
INNOVATIVE USE OF INFLUENCERS
TITLE • DEPZMAN - LIFE CUT SHORT
BRAND • THE JOSHUA RIBERA FOUNDATION
PRODUCT • THE JOSHUA RIBERA FOUNDATION
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON / INTERGALACTIC
STUDIOS, LONDON / NATIVE, LONDON
MEDIA • SBTV, LONDON
PR • WEBER SHANDWICK, LONDON
POST PRODUCTION • BLACK KITE STUDIOS LTD, LONDON
B12/021 • GERMANY •
METAVERSE, NEW REALITIES & TECH
TITLE • THE HOMELESS GALLERY
BRAND • HINZ&KUNZT / HAMBURGER KUNSTHALLE
PRODUCT • THE HOMELESS GALLERY
ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG
IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG /
MANTIKOR, HAMBURG
PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG /
MANTIKOR, HAMBURG / HASTINGS AUDIO NETWORK, HAMBURG / HOOKED MUSIC, HAMBURG / STUDIO
GUNDLACH, HAMBURG
MEDIA • MEDIAPLUS GERMANY, MUNICH / STROER
DIGITAL MEDIA GMBH, HAMBURG
PR • FISCHER APPELT FURORE, HAMBURG
C06/007
• USA •
CO-CREATION OF BRANDED IP
TITLE
• DREAMCASTER
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES
PR • 3 PM, NEW YORK
D02/004 • USA • CHALLENGER BRAND
TITLE • INTERFACE INTERRUPTION
BRAND • TUBI
PRODUCT • TUBI
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO
MEDIA • VAYNERMEDIA, NEW YORK
PR • TUBI, SAN FRANCISCO
POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES
D02/019 • SWEDEN • CHALLENGER BRAND
TITLE • DASHBOARD BILLBOARDS
BRAND • ŠKODA
PRODUCT • ŠKODA
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM
PRODUCTION • NORD DDB, STOCKHOLM
POST PRODUCTION • NORD DDB, STOCKHOLM
D03/004 • FRANCE • SINGLE-MARKET CAMPAIGN
TITLE • INSIDE JOBS
BRAND • VOLKSWAGEN GROUP FRANCE
PRODUCT • VOLKSWAGEN
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • ALLSO, PARIS / THE, PARIS
D03/039 • BRAZIL •
SINGLE-MARKET CAMPAIGN
TITLE • BUSCAPÉ. BACK TO THE CITY OF GOD.
BRAND • TELEFÓNICA VIVO & MOTOROLA
PRODUCT • MOTOROLA EDGE 30 ULTRA 5G
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • O2 FILMES, SÃO PAULO / SUPERSONICA, SÃO PAULO
MEDIA • VMLY&R, SÃO PAULO
POST PRODUCTION • O2 FILMES, SÃO PAULO
E02/014 • USA •
MEDIA PLANNING
TITLE • #STANDUPTOJEWISHHATE – BLUE SQUARE
BRAND • FOUNDATION TO COMBAT ANTISEMITISM
PRODUCT • NON-PROFIT ORG
ENTERED BY • MINDSHARE, NEW YORK
IDEA CREATION • WUNDERMAN THOMPSON, NEW YORK
MEDIA • MINDSHARE, NEW YORK
E03/016 • UNITED KINGDOM •
MEDIA EXECUTION
TITLE • HEART STOPPING
BRAND • BRITISH HEART FOUNDATION
PRODUCT • BRITISH HEART FOUNDATION
ENTERED BY • PHD WORLDWIDE, LONDON
IDEA CREATION • PHD WORLDWIDE, LONDON / GLOBAL MEDIA AND ENTERTAINMENT, LONDON
PRODUCTION • GLOBAL MEDIA AND ENTERTAINMENT, LONDON
MEDIA • PHD WORLDWIDE, LONDON
BRONZE LIONS
A01/011 • ARGENTINA •
FOOD & DRINK
TITLE • COINCIDENCES
BRAND • QUILMES
PRODUCT • BEER
ENTERED BY • AB INBEV, BUENOS AIRES
IDEA CREATION • DRAFTLINE, BUENOS AIRES
PRODUCTION • ARGENTINACINE, BUENOS AIRES
MEDIA • ZENITH, BUENOS AIRES
PR • BALLERO, BUENOS AIRRES
A02/005 • AUSTRALIA •
CONSUMER GOODS
TITLE • FLIPVERTISING
BRAND • SAMSUNG
PRODUCT • SAMSUNG GALAXY Z FLIP4
ENTERED BY • CHEP NETWORK, SYDNEY
IDEA CREATION • CHEP NETWORK, SYDNEY
PRODUCTION • THE SWEETSHOP, SYDNEY
MEDIA • CHEP NETWORK, SYDNEY
PR • OGILVY PR AUSTRALIA, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY
A03/022 • USA •
HEALTHCARE
TITLE • DIVERSITREE
BRAND • CLARITIN
PRODUCT • CLARITIN ALLERGY MEDICINE
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
MEDIA • TWELVENOTE, NEW YORK
PR • COYNE PR, NEW YORK
POST PRODUCTION • CANJA AUDIO CULTURE, CURITIBA
A05/030 • ARGENTINA •
RETAIL
TITLE • WORLD CUP DELIVERY
BRAND • PEDIDOS YA
PRODUCT • PEDIDOS YA APP
30
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES
A07/004 • SPAIN • MEDIA / ENTERTAINMENT
TITLE • TWEET SCARVES
BRAND • TWITTER
PRODUCT • SOCIAL MEDIA
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • FAR MEDIA, MADRID / PICKLE MUSIC, MADRID
POST PRODUCTION • DESEIF, MADRID
A08/001 • FRANCE •
CONSUMER SERVICES / B2B
TITLE • INSIDE JOBS
BRAND • VOLKSWAGEN GROUP FRANCE
PRODUCT • VOLKSWAGEN
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • ALLSO, PARIS / THE, PARIS
B01/024 • PANAMA •
USE OF SCREENS & AV PLATFORMS
TITLE • A PROMO NO BODY’S HEARD OF BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • LEO BURNETT PANAMA, PANAMA CITY
IDEA CREATION • LEO BURNETT PANAMA, PANAMA CITY
PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY
MEDIA • LEO BURNETT PANAMA, PANAMA CITY
PR • LEO BURNETT PANAMA, PANAMA CITY
POST PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY
B02/012 • UKRAINE • USE OF AUDIO PLATFORMS
TITLE • CAROL FOR CHARITY
BRAND • MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION
PRODUCT • CHARITY FUND
ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV
IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV
MEDIA • STARCOM, KYIV / SPARK FOUNDRY, NEW YORK / SPARK FOUNDRY, LONDON / ZENITH, SOFIA / PUBLICIS, WARSAW
B02/025 • UNITED ARAB EMIRATES •
USE OF AUDIO PLATFORMS
TITLE • FREQUENCIES OF PEACE
BRAND • BABYSHOP
PRODUCT • BABYSHOP
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK
MEDIA
• INITIATIVE MENA, DUBAI
PR • MARKETTIERS4DC LTD, LONDON
B03/002 • ISRAEL • USE OF PRINT
TITLE • THE FOLDED NEWSPAPER
BRAND • LGBT ASSOCIATION
PRODUCT • THE ASSOCIATION FOR LGBTQ EQUALITY
IN ISRAEL
ENTERED BY • BLANCO, TEL AVIV
IDEA CREATION • BLANCO, TEL AVIV
MEDIA • BLANCO, TEL AVIV
B04/001 • FINLAND • USE OF OUTDOOR
TITLE • BE AWARE OF THE DOGS
BRAND • MUSTI GROUP
PRODUCT • MUSTI JA MIRRI
ENTERED BY • MUSTI GROUP, HELSINKI
IDEA CREATION • ERMA & REINIKAINEN, HELSINKI
PRODUCTION • COCOA MEDIA PRODUCTIONS, HELSINKI / INTERACTIVE INUITS, HELSINKI / SENSING, HELSINKI
MEDIA • WAVEMAKER, HELSINKI
PR • UNITED IMAGINATIONS, HELSINKI / SAN FRANCISCO AGENCY, HELSINKI
B04/036 • MEXICO • USE OF OUTDOOR
TITLE • DONATE SIREN
BRAND • THE MEXICAN RED CROSS
PRODUCT • THE MEXICAN RED CROSS
ENTERED BY • VMLY&R COMMERCE, MEXICO CITY IDEA CREATION • VMLY&R COMMERCE, MEXICO CITY
B05/039 • ITALY •
USE OF AMBIENT MEDIA: SMALL SCALE
TITLE • THE OFFICE CLEANERS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • TRESBIEN!, MARTINEZ
MEDIA • AMPLIFY, BUENOS AIRES
PR • NINCH COMPANY, CABA
B05/062 • INDIA •
USE OF AMBIENT MEDIA: SMALL SCALE
TITLE • SURAKSHA KA TEEKA
BRAND • MORTEIN
PRODUCT • PRODUCT
ENTERED BY • DENTSU CREATIVE, GURGAON
IDEA CREATION • DENTSU CREATIVE, GURGAON
MEDIA • DENTSU CREATIVE, GURGAON
B06/003 • BRAZIL •
USE OF AMBIENT MEDIA: LARGE SCALE
TITLE • MISSING STUDENTS
BRAND • UNICEF BRAZIL
PRODUCT • SCHOOL DROPOUT
ENTERED BY • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO
IDEA CREATION • ARTPLAN COMUNICACAO S/A, RIO
DE JANEIRO
PRODUCTION • MADRE MIA FILMES, SÃO PAULO
B06/030 • CANADA •
USE OF AMBIENT MEDIA: LARGE SCALE
TITLE • IKEA WINDOW SHOPPING
BRAND • IKEA
PRODUCT • IKEA
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • UNDIVIDED CREATIVE INC., TORONTO
MEDIA • CARAT, TORONTO
POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO
B07/011 • GERMANY •
USE OF EVENTS & STUNTS
TITLE • A HAND BALL THAT COULD SAVE YOUR LIFE.
BRAND • BORUSSIA DORTMUND
PRODUCT • BORUSSIA DORTMUND
ENTERED BY • ACCENTURE SONG, HAMBURG
IDEA CREATION • ACCENTURE SONG, HAMBURG
PRODUCTION • ACCENTURE SONG, HAMBURG
MEDIA • ACCENTURE SONG, HAMBURG
PR • ACCENTURE SONG, HAMBURG
POST PRODUCTION • ACCENTURE SONG, HAMBURG
B07/081 • LEBANON •
USE OF EVENTS & STUNTS
TITLE • THE CURRENCY OF CORRUPTION
BRAND • TRANSPARENCY INTERNATIONAL LEBANON - NO CORRUPTION (TI-LB)
PRODUCT • ANTI-CORRUPTION NGO
ENTERED BY • LEO BURNETT, BEIRUT
IDEA CREATION • LEO BURNETT, BEIRUT / LEO
BURNETT, JEDDAH
PRODUCTION • LEO BURNETT, BEIRUT / LEO BURNETT, JEDDAH / DAZL PRODUCTION, BEIRUT PR • LEO BURNETT, BEIRUT
B07/105 • UNITED KINGDOM •
USE OF EVENTS & STUNTS
TITLE • THE LAST PHOTO
BRAND • ITV X CALM
PRODUCT • ITV X CALM
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • CAIN & ABEL, LONDON
MEDIA • THE7STARS, LONDON
PR • HOPE & GLORY, LONDON
B08/039 • FRANCE •
USE OF DIGITAL PLATFORMS
TITLE • NOT-SO CLASSIC DATES
BRAND • TINDER
PRODUCT • TINDER
ENTERED BY • OGILVY PARIS, PARIS
IDEA CREATION • OGILVY PARIS, PARIS
PRODUCTION • H&O, PARIS
B08/046 • USA •
USE OF DIGITAL PLATFORMS
TITLE • THE MASTERS REMASTERED
31
ENGAGEMENT TRACK WINNERS /MEDIA
BRAND • IBM
PRODUCT • IBM
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK / IBM
CONSULTING, ARMONK
PRODUCTION • IBM IX, ARMONK / MASTERS
TOURNAMENT, AUGUSTA / CHRLX, NEW YORK / BLUR
FILMS, MADRID / PRODCO, LOS ANGELES
MEDIA • EIGHTBAR, NEW YORK
PR • EIGHTBAR, NEW YORK
POST PRODUCTION • CHRLX, NEW YORK /
HOGARTH, NEW YORK / SONIC UNION, NEW YORK / MATHEMATIC STUDIO, PARIS
B11/059 • ISRAEL •
INNOVATIVE USE OF INFLUENCERS
TITLE • FIGHTING TO REMEMBER
BRAND • ZIKARON BASLON
PRODUCT • FIGHTING TO REMEMBER
ENTERED BY • MCCANN, TEL AVIV
IDEA CREATION • MCCANN, TEL AVIV
B12/036 • POLAND •
METAVERSE, NEW REALITIES & TECH
TITLE • BUY MY CANCER
BRAND • ALIVIA CANCER FOUNDATION
PRODUCT • FUNDRAISING MODEL
ENTERED BY • OGILVY POLAND, WARSAW
IDEA CREATION • OGILVY POLAND, WARSAW
PRODUCTION • OGILVY POLAND, WARSAW
MEDIA • OGILVY POLAND, WARSAW
PR • OGILVY POLAND, WARSAW
C01/058 • FRANCE •
AUDIENCE INSIGHTS
TITLE • ORANGE - SAFE ZONE
BRAND • ORANGE
PRODUCT • SAFE ZONE
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • BEM.BUILDERS, PARIS
MEDIA • PUBLICIS CONSEIL, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
D04/041 • BRAZIL •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • ACCEPT REAL COOKIES
BRAND • PIRAQUÊ
PRODUCT • COOKIES PIRAQUÊ
ENTERED BY • LEW’LARA\TBWA, SÃO PAULO
IDEA CREATION • LEW’LARA\TBWA, SÃO PAULO
PRODUCTION • IWWA AGENCIA DIGITAL, SALVADOR
MEDIA • LEW’LARA\TBWA, SÃO PAULO / UOL, SAO PAOLO
D04/074 • USA •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • THE BILLBOARD IS YOURS TO TAKE
BRAND • BUDWEISER
PRODUCT • BUDWEISER
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • LORD + THOMAS, NEW YORK / GRAND VISUAL, NEW YORK / VIVID BROADCAST LTD, WOKING
PR • WEBER SHANDWICK, LONDON / AJ MEDIA
COMMUNICATIONS, NEW YORK
D04/108 • FRANCE •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • LINE FOR CHANGE
BRAND • COLGATE
PRODUCT • COLGATE
ENTERED BY • VMLY&R, PARIS
IDEA CREATION • VMLY&R, PARIS
PRODUCTION • CHANNEL 4, LONDON / ARMOURY, LONDON
MEDIA • WAVEMAKER, LONDON / CHANNEL 4, LONDON
D04/109 • FRANCE •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • #OPTINK
BRAND • JUNGE HELDEN E.V.
PRODUCT • ORGAN DONOR RECRUITMENT
ENTERED BY • MCCANN, PARIS
IDEA CREATION • MCCANN, PARIS
PR • WEBER SHANDWICK, BERLIN
D06/036 • USA •
CORPORATE PURPOSE & CSR
TITLE • CERTIFIED CARE
BRAND • RAID
PRODUCT • SC JOHNSON / RAID
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
MEDIA • PHD, CHICAGO PR • ZENO GROUP, CHICAGO
D06/080 • CZECH REPUBLIC • CORPORATE PURPOSE & CSR
TITLE • THE 13 MINUTES NATIONAL DELAY DAY BRAND • CZECH INSURANCE ASOCIATION
PRODUCT • CZECH INSURANCE ASOCIATION
ENTERED BY • MCCANN, PRAGUE
IDEA CREATION • MCCANN, PRAGUE
PRODUCTION • MCCANN, PRAGUE
MEDIA • MEDIABRANDS CZ, PRAGUE PR • HERO & OUTLAW, PRAGUE
E01/013 • INDIA •
MEDIA INSIGHTS & STRATEGY
TITLE • THE MISSING CHAPTER
BRAND • WHISPER
PRODUCT • WOMEN’S HEALTH
ENTERED BY • ESSENCEMEDIACOM, MUMBAI
IDEA CREATION • LEO BURNETT, GURGAON
MEDIA • MEDIACOM, MUMBAI
ENGAGEMENT TRACK WINNERS /MEDIA
E05/009 • INDIA •
USE OF DATA & ANALYTICS
TITLE • THUMBSTOPPING BEAUTY BIASES
BRAND • DOVE
PRODUCT • DOVE BRAND PURPOSE
ENTERED BY • MINDSHARE INDIA, MUMBAI
IDEA CREATION • MINDSHARE INDIA, MUMBAI
PRODUCTION • MINDSHARE INDIA, MUMBAI / BOBBLE AI, GURUGRAM
MEDIA • MINDSHARE INDIA, MUMBAI
PR • MSL, MUMBAI
32
MEDIA
Grand Prix
CREATIVE DATA
THE ARTOIS PROBABILITY
ANHEUSER-BUSCH INBEV, STELLA ARTOIS GUT, BUENOS AIRES ARGENTINA
33 CREATIVE DATA — WINNERS
GRAND PRIX
A01/060 • ARGENTINA •
DATA-ENHANCED CREATIVITY
TITLE • THE ARTOIS PROBABILITY
BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • KETAMA, BUENOS AIRES
POST PRODUCTION • KETAMA, BUENOS AIRES
GOLD LIONS
A02/005 • USA •
DATA-DRIVEN TARGETING
TITLE • CHIPOTLE DOPPELGÄNGER
BRAND • CHIPOTLE
PRODUCT • CHIPOTLE
ENTERED BY • GALE, NEW YORK
IDEA CREATION • GALE, NEW YORK
PRODUCTION • GALE, NEW YORK
A04/059 • UNITED KINGDOM •
DATA STORYTELLING
TITLE • FABRIC OF ENGLAND
BRAND • SHOW RACISM THE RED CARD
PRODUCT • SHOW RACISM THE RED CARD
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON
PR • WEBER SHANDWICK, LONDON
SILVER LIONS
A01/059 • ARGENTINA •
DATA-ENHANCED CREATIVITY
TITLE • WORLD CUP DELIVERY
BRAND • PEDIDOS YA
PRODUCT • PEDIDOS YA APP
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES
A04/078 • ARGENTINA •
DATA STORYTELLING
TITLE • THE ARTOIS PROBABILITY
BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • KETAMA, BUENOS AIRES
POST PRODUCTION • KETAMA, BUENOS AIRES
A07/049 • BRAZIL •
USE OF REAL-TIME DATA
TITLE • TRANSPARENCY CARD
BRAND
• CONGRESSO EM FOCO
PRODUCT • TRANSPARENCY CARD
ENTERED BY • AKQA, SÃO PAULO
IDEA CREATION • AKQA, SÃO PAULO
PRODUCTION • PAY4BRAIN, SÃO PAULO
MEDIA • AKQA, SÃO PAULO
POST PRODUCTION • PAY4BRAIN, SÃO PAULO
A08/001 • UNITED ARAB EMIRATES • SOCIAL DATA & INSIGHT
TITLE • WALL STREET BALLS
BRAND • TESTICULAR CANCER SOCIETY
PRODUCT • TESTICULAR CANCER AWARENESS
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI / MCCANN HEALTH, DUBAI
PRODUCTION • DRIZZLIN MEDIA PTE LTD, SINGAPORE / CRAFT WORLDWIDE, NEW YORK
PR • MARKETTIERS4DC LTD, LONDON
A10/013 • INDIA •
DATA INTEGRATION
TITLE • LAY’S SMART FARM
BRAND • LAY’S
PRODUCT • LAY’S
ENTERED BY • LEO BURNETT, MUMBAI
IDEA CREATION • LEO BURNETT, MUMBAI / CROPIN, BANGALORE
BRONZE LIONS
A03/016 • CANADA •
DATA-DRIVEN CONSUMER PRODUCT
TITLE • INFLATION COOKBOOK
BRAND • SKIP THE DISHES
PRODUCT • SKIP EXPRESS LANE
ENTERED BY • DENTSU CREATIVE, TORONTO
IDEA CREATION • DENTSU CREATIVE, TORONTO
PRODUCTION • DENTSU CREATIVE, TORONTO
PR • POMP AND CIRCUMSTANCE, TORONTO / EGS
GROUP PR, MONTREAL
POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO
A04/077 • USA •
DATA STORYTELLING
TITLE • GIRLS WHO CODE GIRLS
BRAND • GIRLS WHO CODE
PRODUCT • GIRLS WHO CODE
ENTERED BY • MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK
PRODUCTION • MAKEMEPULSE, LONDON
A04/090 • BRAZIL •
DATA STORYTELLING
TITLE • NEVER DONE EVOLVING FEAT SERENA
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • AKQA, SÃO PAULO
IDEA CREATION • AKQA, SÃO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE
PRODUCTION • / HEFTY, SÃO PAULO
POST PRODUCTION • / HEFTY, SÃO PAULO / STUDIO ZEBRA, FLORIANOPOLIS
A06/022 • USA •
DATA TECHNOLOGY
TITLE • MCENROE VS MCENROE
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • LORD + THOMAS, NEW YORK / JSM MUSIC, NEW YORK / UNIT9, LONDON / FALKON, CHESHIRE / SECRET GUY, NEW YORK
PR • 3 PM, NEW YORK
POST PRODUCTION • LORD & THOMAS, CHICAGO / NTROPIC, NEW YORK / CHAPEAU STUDIOS, LOS ANGELES
A06/025 • USA •
DATA TECHNOLOGY
TITLE • CERTIFIED HUMAN
BRAND • INTEL
PRODUCT • INTEL
ENTERED BY • DENTSU CREATIVE, CHICAGO
IDEA CREATION • DENTSU CREATIVE, CHICAGO
PRODUCTION • ASL, NEW YORK
MEDIA • CARAT, NEW YORK
POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR
A08/010 • FRANCE •
SOCIAL DATA & INSIGHT
TITLE • MCDROP
BRAND • MCDONALD’S FRANCE
PRODUCT • MCDONALD’S
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
A10/014 • POLAND •
DATA INTEGRATION
TITLE • WHERE TO SETTLE
BRAND • MASTERCARD
PRODUCT • WEBSITE ...
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
PRODUCTION • MCCANN POLAND, WARSAW
MEDIA • MASTERCARD POLAND, WARSZAWA
PR • MASTERCARD POLAND, WARSZAWA
POST PRODUCTION • MCCANN POLAND, WARSAW
DATA 34
ENGAGEMENT TRACK WINNERS /CREATIVE
Grand Prix
SELF LOVE BOUQUET DOORDASH
35 PR — WINNERS
PR
GUT, LOS ANGELES USA
GRAND PRIX
D04/033 • USA •
BRAND & STRATEGIC STORYTELLING
TITLE • SELF LOVE BOUQUET
BRAND • DOORDASH
PRODUCT • DOORDASH
ENTERED BY • GUT, LOS ANGELES
IDEA CREATION • GUT, LOS ANGELES
PRODUCTION • CRAIG CUTLER STUDIOS, LOS ANGELES / UNICORNS & UNICORNS, LOS ANGELES
POST PRODUCTION • MAD BOX MADE, SAN DIEGO
GOLD LIONS
A06/013 • UNITED KINGDOM • TRAVEL / LEISURE
TITLE • HOME
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, LONDON
IDEA CREATION • WIEDEN+KENNEDY, LONDON
PRODUCTION • WIEDEN+KENNEDY, LONDON
MEDIA • WIEDEN+KENNEDY, LONDON
PR • WIEDEN+KENNEDY, LONDON
B06/053 • ISRAEL •
INNOVATIVE USE OF INFLUENCERS
TITLE • FIGHTING TO REMEMBER
BRAND • ZIKARON BASLON
PRODUCT • FIGHTING TO REMEMBER
ENTERED BY • MCCANN, TEL AVIV
IDEA CREATION • MCCANN, TEL AVIV
C02/025 • ARGENTINA •
PR EFFECTIVENESS
TITLE • THE POSTPONED DAY
BRAND • LALCEC
PRODUCT • LALCEC
ENTERED BY • GREY ARGENTINA, BUENOS AIRES
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES
PRODUCTION • LANDIA, BUENOS AIRES
PR • GREY ARGENTINA, BUENOS AIRES
D01/022 • ARGENTINA •
MEDIA RELATIONS
TITLE • THE POSTPONED DAY
BRAND • LALCEC
PRODUCT • LALCEC
ENTERED BY • GREY ARGENTINA, BUENOS AIRES
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES
PRODUCTION • LANDIA, BUENOS AIRES
PR • GREY ARGENTINA, BUENOS AIRES
D03/052 • USA •
LAUNCH / RE-LAUNCH
TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES
PRODUCT • SKITTLES
ENTERED BY • DDB, CHICAGO
IDEA CREATION • DDB, CHICAGO
PRODUCTION • PICROW, LOS ANGELES
MEDIA • MEDIACOM, NEW YORK
PR • WEBER SHANDWICK, CHICAGO
POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO
E05/058 • POLAND • SPONSORSHIP & BRAND PARTNERSHIP
TITLE • WHERE TO SETTLE
BRAND • MASTERCARD
PRODUCT • WEBSITE ...
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
PRODUCTION • MCCANN POLAND, WARSAW MEDIA • MASTERCARD POLAND, WARSZAWA
PR • MASTERCARD POLAND, WARSZAWA
POST PRODUCTION • MCCANN POLAND, WARSAW
F05/040 • UNITED KINGDOM • CULTURAL INSIGHT
TITLE • HOME
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, LONDON
IDEA CREATION • WIEDEN+KENNEDY, LONDON
PRODUCTION • WIEDEN+KENNEDY, LONDON
MEDIA • WIEDEN+KENNEDY, LONDON
PR • WIEDEN+KENNEDY, LONDON
F07/119 • CANADA •
CORPORATE PURPOSE & CSR
TITLE • RUNNER 321
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • 456 STUDIOS, TORONTO
PR • CURRENT PR, TORONTO
POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO
SILVER LIONS
A05/029 • UNITED KINGDOM • RETAIL
TITLE • ICELAND FOOD CLUB
BRAND • ICELAND FOODS
PRODUCT • SUPERMARKET RETAILER
ENTERED BY • KETCHUM, LONDON
IDEA CREATION • KETCHUM, LONDON
PR • KETCHUM, LONDON
A07/017 • UNITED KINGDOM • MEDIA / ENTERTAINMENT
TITLE • THE LAST PHOTO BRAND • ITV X CALM
PRODUCT • ITV X CALM
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • CAIN & ABEL, LONDON
MEDIA • THE7STARS, LONDON
PR • HOPE & GLORY, LONDON
A09/031 • USA •
NFPO / CHARITY / GOVERNMENT
TITLE • ARE YOU PRESS WORTHY?
BRAND • COLUMBIA JOURNALISM REVIEW
PRODUCT • COLUMBIA JOURNALISM REVIEW
ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY
IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY
PRODUCTION • REDSLASH, NEW YORK
POST PRODUCTION • REDSLASH, NEW YORK
A09/053 • FRANCE •
NFPO / CHARITY / GOVERNMENT
TITLE • #OPTINK
BRAND • JUNGE HELDEN E.V.
PRODUCT • ORGAN DONOR RECRUITMENT
ENTERED BY • MCCANN, PARIS
IDEA CREATION • MCCANN, PARIS
PR • WEBER SHANDWICK, BERLIN
A09/056 • LEBANON •
NFPO / CHARITY / GOVERNMENT
TITLE • DIRTY LAUNDRY
BRAND • ABAAD RESOURCE CENTER FOR GENDER
EQUALITY
PRODUCT • ABAAD GENDER EQUALITY NGO
ENTERED BY • LEO BURNETT, BEIRUT
IDEA CREATION • LEO BURNETT, BEIRUT
PRODUCTION • LEO BURNETT, BEIRUT / REMIE
AKL PRODUCTION, BEIRUT / MTV - STUDIOVISION, BEIRUT
MEDIA • LEO BURNETT, BEIRUT
PR • LEO BURNETT, BEIRUT
B03/049 • USA •
REAL-TIME RESPONSE
TITLE • BRING HOME THE BUD
BRAND • BUDWEISER
PRODUCT • BUDWEISER BEER
ENTERED BY • WIEDEN+KENNEDY, NEW YORK
IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / WIEDEN+KENNEDY, SAO PAULO / AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • WIEDEN+KENNEDY, NEW YORK
MEDIA • COPA90, LONDON
PR • ALLISON+PARTNERS, NEW YORK
POST PRODUCTION • SONIC UNION, NEW YORK
B03/055 • BRAZIL •
REAL-TIME RESPONSE
TITLE • THE BEST-SELLER CONSTITUTION
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE
ENTERED BY • GUT, SAO PAULO
ENGAGEMENT TRACK WINNERS /PR
36
ENGAGEMENT TRACK WINNERS /PR
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • HEFTY, SAO PAULO
PR • UM WORLDWIDE, SAO PAULO
B06/030 • SINGAPORE •
INNOVATIVE USE OF INFLUENCERS
TITLE • KAMI
BRAND • DOWN SYNDROME INTERNATIONAL
PRODUCT • DOWN SYNDROME INTERNATIONAL
ENTERED BY • FORSMAN & BODENFORS, SINGAPORE
IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE
PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE
PR • FORSMAN & BODENFORS, SINGAPORE
POST PRODUCTION • FUSE ADVENTURES IN AUDIO, SINGAPORE
C01/007 • USA •
RESEARCH, DATA & ANALYTICS
TITLE • ARE YOU PRESS WORTHY?
BRAND • COLUMBIA JOURNALISM REVIEW
PRODUCT • COLUMBIA JOURNALISM REVIEW
ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY
IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY
PRODUCTION • REDSLASH, NEW YORK
POST PRODUCTION • REDSLASH, NEW YORK
C01/010 • JAPAN •
RESEARCH, DATA & ANALYTICS
TITLE • WELL-BEING INDEX (GDW)
BRAND • NIKKEI INC.
PRODUCT • WELL-BEING INDEX
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
MEDIA • DENTSU INC., TOKYO / NIKKEI INC., TOKYO
PR • DENTSU INC., TOKYO
D02/112 • USA •
USE OF EVENTS & STUNTS
TITLE • THE TAX FREE BAGEL
BRAND • PHILADELPHIA CREAM CHEESE
PRODUCT • CREAM CHEESE
ENTERED BY • GUT, MIAMI
IDEA CREATION • GUT, MIAMI
PRODUCTION • STREET FACTORY MEDIA, MINNEAPOLIS
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
D02/121 • CANADA •
USE OF EVENTS & STUNTS
TITLE • RUNNER 321
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • 456 STUDIOS, TORONTO
PR • CURRENT PR, TORONTO
POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO
D02/126 • UNITED KINGDOM • USE OF EVENTS & STUNTS
TITLE • MAYO MCHACK
BRAND • HELLMANN’S
PRODUCT • HELLMANN’S MAYONNAISE
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
MEDIA • MINDSHARE, LONDON
PR • EDELMAN, LONDON
D03/048 • INDIA • LAUNCH / RE-LAUNCH
TITLE • #BRINGBACK2011
BRAND • OREO INDIA
PRODUCT • OREO COOKIE
ENTERED BY • LEO BURNETT, MUMBAI
IDEA CREATION • LEO BURNETT, MUMBAI
D04/056 • ARGENTINA •
BRAND & STRATEGIC STORYTELLING
TITLE • THE POSTPONED DAY
BRAND • LALCEC
PRODUCT • LALCEC
ENTERED BY • GREY ARGENTINA, BUENOS AIRES
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES
PRODUCTION • LANDIA, BUENOS AIRES
PR • GREY ARGENTINA, BUENOS AIRES
F04/035 • KENYA • SOCIAL BEHAVIOUR
TITLE • STAIN NOT SHAME
BRAND • ZEVA FASHION
PRODUCT • ZEVA FASHION
ENTERED BY • SCANAD, NAIROBI
IDEA CREATION • SCANAD, NAIROBI
PR • HILL+KNOWLTON STRATEGIES, NAIROBI
F07/121 • UNITED KINGDOM • CORPORATE PURPOSE & CSR
TITLE • ICELAND FOOD CLUB
BRAND • ICELAND FOODS
PRODUCT • SUPERMARKET RETAILER
ENTERED BY • KETCHUM, LONDON
IDEA CREATION • KETCHUM, LONDON
PR • KETCHUM, LONDON
A02/004 • PERU • CONSUMER GOODS
TITLE • THE STAIN
BRAND • KOTEX
PRODUCT • KOTEX
ENTERED BY • VALOR, LIMA
IDEA CREATION • VALOR ESTRATEGICO SAC, LIMA
PRODUCTION • KO FILMS, LIMA
MEDIA • OMD PERU, LIMA
PR • PACIFIC, LIMA
BRONZE LIONS
A05/026 • USA •
RETAIL
TITLE • 50+
BRAND • POPEYES
PRODUCT • CHICKEN POPEYES
ENTERED BY • RESTAURANT BRANDS
INTERNATIONAL, MIAMI
IDEA CREATION • GUT, MEXICO CITY
A07/008 • CANADA •
MEDIA / ENTERTAINMENT
TITLE • THE UNBURNABLE BOOK
BRAND • PENGUIN BOOKS RANDOM HOUSE
PRODUCT • PENGUIN BOOKS RANDOM HOUSE
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • ASYMETRIC MEDIA, TORONTO
POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO
B02/001 • INDIA •
COMMUNITY MANAGEMENT
TITLE • WHY IS THIS A SWIGGY AD?
BRAND • SWIGGY
PRODUCT • SWIGGY
ENTERED BY • TALENTED.AGENCY, BANGALORE
IDEA CREATION • TALENTED.AGENCY, BANGALORE
PRODUCTION • ROOTED FILMS, MUMBAI / THOUGHTLINE DESIGN STUDIO, MUMBAI
MEDIA • HAVAS MEDIA INDIA, BANGALORE
PR • SWIGGY INDIA, BANGALORE
B03/018 • CANADA •
REAL-TIME RESPONSE
TITLE • #FINDTHEKETCHUPBOATGUY
BRAND • THE KRAFT HEINZ COMPANY
PRODUCT • HEINZ KETCHUP
ENTERED BY • THE KITCHEN, TORONTO
IDEA CREATION • THE KITCHEN, TORONTO
PR • ZENO GROUP, CHICAGO
B03/061 • POLAND •
REAL-TIME RESPONSE
TITLE • WHERE TO SETTLE
BRAND • MASTERCARD
PRODUCT • WEBSITE ...
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
PRODUCTION • MCCANN POLAND, WARSAW
MEDIA • MASTERCARD POLAND, WARSZAWA
PR • MASTERCARD POLAND, WARSZAWA
POST PRODUCTION • MCCANN POLAND, WARSAW
37
B04/025 • UNITED KINGDOM •
CONTENT CREATION & PRODUCTION
TITLE • THE CHAT
BRAND • BREAST CANCER NOW
PRODUCT • BREAST CANCER CHARITY
ENTERED BY • BMB, LONDON
IDEA CREATION • BMB, LONDON
PRODUCTION • BMB, LONDON
PR • W COMMUNICATIONS, LONDON
B04/033 • USA •
CONTENT CREATION & PRODUCTION
TITLE • TASTE MY FACE
BRAND • APPLEBEE’S
PRODUCT • APPLEBEE’S
ENTERED BY • GREY, NEW YORK
IDEA CREATION • GREY, NEW YORK
PRODUCTION • TOWNHOUSE, NEW YORK / LONDON
ALLEY, LOS ANGELES / HEAVY DUTY PROJECTS, LOS
ANGELES / MACGUFFIN FILMS, NEW YORK
MEDIA • INITIATIVE MEDIA, NEW YORK
PR • CURRENT GLOBAL, CHICAGO
B04/048 • ISRAEL •
CONTENT CREATION & PRODUCTION
TITLE • FIGHTING TO REMEMBER
BRAND • ZIKARON BASLON
PRODUCT • FIGHTING TO REMEMBER
ENTERED BY • MCCANN, TEL AVIV
IDEA CREATION • MCCANN, TEL AVIV
C02/027 • USA •
PR EFFECTIVENESS
TITLE • #STANDUPTOJEWISHHATE – BLUE SQUARE
BRAND • FCAS: FOUNDATION TO COMBAT ANTISEMITISM
PRODUCT • AWARENESS AROUND THE ALARMING
RISE OF ANTISEMITISM IN AMERICA
ENTERED BY • WUNDERMAN THOMPSON, NEW YORK
IDEA CREATION • WUNDERMAN THOMPSON, NEW YORK
PRODUCTION • MODERN LOGIC, LOS ANGELES / JSM
MUSIC, NEW YORK
MEDIA • MINDSHARE, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
D02/098 • PORTUGAL • USE OF EVENTS & STUNTS
TITLE • GOLDEN DATES
BRAND • AMP | ASSOCIATION FOR THE ELDERLY
PRODUCT • AMP | ASSOCIATION FOR THE ELDERLY
ENTERED BY • LEO BURNETT LISBOA
IDEA CREATION • LEO BURNETT LISBOA
PRODUCTION • BLANCHE FILMES, PAÇO DE ARCOS
MEDIA • ZENITH, LISBOA
D02/114 • BELGIUM •
USE OF EVENTS & STUNTS
TITLE • THE MAMMOTH MEATBALL
BRAND • VOW
PRODUCT • CULTURED MEAT
ENTERED BY • WUNDERMAN THOMPSON BENELUX, ANTWERP
IDEA CREATION • WUNDERMAN THOMPSON BENELUX, ANTWERP
PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / WUNDERMAN THOMPSON, SYDNEY / AMBASSADORS, AMSTERDAM / AMP.AMSTERDAM // THE SONIC BRANDING COMPANY, AMSTERDAM / MONWEST, AMSTERDAM
PR • WUNDERMAN THOMPSON BENELUX, ANTWERP / FOR THE RIGHT REASONS, AMSTERDAM / BCW, NEW YORK
POST PRODUCTION • WUNDERMAN THOMPSON, SYDNEY / AMBASSADORS, AMSTERDAM
D02/123 • INDIA •
USE OF EVENTS & STUNTS
TITLE • AIRTEL 175 REPLAYED
BRAND • AIRTEL
PRODUCT • AIRTEL TELECOMMUNICATIONS
ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI
D04/019 • BRAZIL •
BRAND & STRATEGIC STORYTELLING
TITLE • UNCOMFORTABLE FOOD
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • SOKO, SÃO PAULO
IDEA CREATION • SOKO, SÃO PAULO
PRODUCTION • CAFE ROYAL, SÃO PAULO
PR • H+K IDEAL, SÃO PAULO
D04/039 • USA •
BRAND & STRATEGIC STORYTELLING
TITLE • EQUINOX - WE DON’T SPEAK JANUARY
BRAND • EQUINOX GROUP
PRODUCT • EQUINOX GROUP
ENTERED BY • COLLINS, NEW YORK
IDEA CREATION • COLLINS, NEW YORK
D04/052 • FRANCE •
BRAND & STRATEGIC STORYTELLING
TITLE • SOLAR IMPULSE - PRÊT À VOTER
BRAND • SOLAR IMPULSE
PRODUCT • PRÊT À VOTER
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS
MEDIA • PUBLICIS MEDIA CONNECT, PARIS
PR • PUBLICIS CONSEIL, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
D05/030 • ITALY •
USE OF TECHNOLOGY
TITLE • THE CLOSER
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • DIVISION, PARIS
MEDIA • DENTSU REDSTAR, LONDON
PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS
POST PRODUCTION • THE MILL, PARIS
E01/012 • USA •
CORPORTE IMAGE & REPUTATION
TITLE • 50+
BRAND • POPEYES
PRODUCT • CHICKEN POPEYES
ENTERED BY • RESTAURANT BRANDS
INTERNATIONAL, MIAMI
IDEA CREATION • GUT, MEXICO CITY
F01/013 • ROMANIA • LOCAL BRAND
TITLE • #UNEXAMINABLE
BRAND • THE VIF NETWORK
PRODUCT • NGO WOMEN RIGHTS
ENTERED BY • DDB ROMANIA, BUCHAREST
IDEA CREATION • DDB ROMANIA, BUCHAREST
PRODUCTION • ABIS STUDIO, BUCHAREST
MEDIA • MEDIA INVESTMENT, BUCHAREST
F02/009 • UNITED KINGDOM • CHALLENGER BRAND
TITLE • DAILY STAR - LETTUCE LIZ
BRAND • DAILY STAR
PRODUCT • NEWS BRAND
ENTERED BY • REACH PLC, LONDON
IDEA CREATION • REACH PLC, LONDON
PRODUCTION • REACH PLC, LONDON
MEDIA • REACH PLC, LONDON
PR • REACH PLC, LONDON
POST PRODUCTION • REACH PLC, LONDON
F03/025 • SWITZERLAND •
SINGLE-MARKET CAMPAIGN
TITLE • THE MIGROS BEER
BRAND • MIGROS
PRODUCT • MIGROS BEER NON
ENTERED BY • WIRZ GROUP, ZURICH
IDEA CREATION • WIRZ GROUP, ZURICH
PRODUCTION • STORIES, ZÜRICH
MEDIA • MIGROS GENOSSENSCHAFTS BUND, ZURICH
PR • WIRZ GROUP, ZURICH / MIGROS
GENOSSENSCHAFTS BUND, ZURICH
POST PRODUCTION • STORIES, ZÜRICH / JINGLE
JUNGLE, ZÜRICH
F03/031 • ITALY •
SINGLE-MARKET CAMPAIGN
TITLE • HEINEKICKS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN / BBH, SINGAPORE
ENGAGEMENT TRACK WINNERS /PR
38
F03/058 • UNITED KINGDOM •
SINGLE-MARKET CAMPAIGN
TITLE • ICELAND FOOD CLUB
BRAND • ICELAND FOODS
PRODUCT • SUPERMARKET RETAILER
ENTERED BY • KETCHUM, LONDON
IDEA CREATION • KETCHUM, LONDON
PR • KETCHUM, LONDON
F05/059 • USA •
CULTURAL INSIGHT
TITLE • WEAR ‘EM OUT STORE
BRAND • EBAY
PRODUCT • EBAY SNEAKERS
ENTERED BY • EDELMAN, NEW YORK
IDEA CREATION • EDELMAN, NEW YORK
PRODUCTION • EDELMAN, NEW YORK / UNITED
ENTERTAINMENT GROUP, NEW YORK / FALKON, LOS
ANGELES
PR • EDELMAN, NEW YORK
POST PRODUCTION • FALKON, LOS ANGELES
F05/085 • UNITED ARAB EMIRATES •
CULTURAL INSIGHT
TITLE • SUPERSTAR RAVI
BRAND • ADIDAS
PRODUCT • ADIDAS ORIGINALS
ENTERED BY • HAVAS MIDDLE EAST, DUBAI
IDEA CREATION • HAVAS MIDDLE EAST, DUBAI / RED
HAVAS MIDDLE EAST, DUBAI
PR • RED HAVAS MIDDLE EAST, DUBAI
F07/073 • USA •
CORPORATE PURPOSE & CSR
TITLE • CERTIFIED CARE
BRAND • RAID
PRODUCT • SC JOHNSON / RAID
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
MEDIA • PHD, CHICAGO
PR • ZENO GROUP, CHICAGO
PUBLIC RELATIONS
ENGAGEMENT TRACK WINNERS /PR
39
Grand Prix
CREATIVE B2B
EART4
B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT
ALMAPBBDO, SAO PAULO BRAZIL
CREATIVE B2B — WINNERS 40
ENGAGEMENT TRACK WINNERS /CREATIVE B2B
GRAND PRIX
A09/056 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • EART4
BRAND • B3 STOCK EXCHANGE & UNITED NATIONS
GLOBAL COMPACT
PRODUCT • EART4
ENTERED BY • ALMAPBBDO, SÃO PAULO
IDEA CREATION • ALMAPBBDO, SÃO PAULO
PRODUCTION • ALMAPBBDO, SÃO PAULO / RAW
AUDIO, SÃO PAULO
PR • GIUSTI COMUNICACAO, SÃO PAULO / INPRESS
PORTER NOVELLI, SÃO PAULO / ALMAPBBDO, SÃO PAULO
GOLD LIONS
A04/034 • USA •
TARGETING & ENGAGEMENT
TITLE • CERTIFIED HUMAN
BRAND • INTEL
PRODUCT • INTEL
ENTERED BY • DENTSU CREATIVE, CHICAGO
IDEA CREATION • DENTSU CREATIVE, CHICAGO
PRODUCTION • ASL, NEW YORK
MEDIA • CARAT, NEW YORK
POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR
A11/062 • USA •
CRAFT IN B2B
TITLE • ROCK STAR
BRAND • WORKDAY
PRODUCT • ENTERPRISE CLOUD MANAGEMENT
ENTERED BY • OGILVY , LOS ANGELES
IDEA CREATION • OGILVY , LOS ANGELES / OGILVY, CHICAGO
PRODUCTION • O POSITIVE, SANTA MONICA / HOGARTH, LOS ANGELES
PR • BCW, LOS ANGELES
POST PRODUCTION • MACKCUT, NEW YORK / PARLIAMENT, LOS ANGELES / RARE MEDIUM, NEW YORK / THE ELEMENTS MUSIC, LOS ANGELES / LIME
STUDIOS, LOS ANGELES
SILVER LIONS
A02/044 • ITALY •
BRAND EXPERIENCE
TITLE • THE OFFICE CLEANERS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • TRESBIEN!, MARTINEZ
MEDIA • AMPLIFY, BUENOS AIRES
PR • NINCH COMPANY, CABA
A04/044 • ITALY •
TARGETING & ENGAGEMENT
TITLE • THE OFFICE CLEANERS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
PRODUCTION • TRESBIEN!, MARTINEZ
MEDIA • AMPLIFY, BUENOS AIRES
PR • NINCH COMPANY, CABA
A09/017 • USA •
CORPORATE PURPOSE & CSR
TITLE • NATIVA METER
BRAND • BAVARIA
PRODUCT • CERVEZA NATIVA
ENTERED BY • L&C, NEW YORK
IDEA CREATION • L&C, NEW YORK
PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK
POST PRODUCTION • AGOSTO, LIMA
A10/018 • BRAZIL • MARKET DISRUPTION
TITLE • BEER POWER
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LE PUB, SÃO PAOLO
IDEA CREATION • LE PUB, SÃO PAOLO MEDIA • IPROSPECT, SÃO PAULO
A10/026 • USA • MARKET DISRUPTION
TITLE • CERTIFIED HUMAN
BRAND • INTEL
PRODUCT • INTEL
ENTERED BY • DENTSU CREATIVE, CHICAGO
IDEA CREATION • DENTSU CREATIVE, CHICAGO
PRODUCTION • ASL, NEW YORK
MEDIA • CARAT, NEW YORK
POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR
BRONZE LIONS
A02/003 • NORWAY • BRAND EXPERIENCE
TITLE • DAS CHAIR
BRAND • VOLKSWAGEN COMMERCIAL VEHICLES
PRODUCT • VOLKSWAGEN COMMERCIAL VEHICLES
ENTERED BY • TRY AS, OSLO
IDEA CREATION • TRY AS, OSLO
PRODUCTION • DEPT, OSLO / OIOIOI, OSLO / HAKIMAKI, OSLO
A04/004 • USA •
TARGETING & ENGAGEMENT
TITLE • TIP FOR HEINZ
BRAND • THE KRAFT HEINZ COMPANY
PRODUCT • HEINZ
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • EASY MONDAYS, NEW YORK / THE MAESTROS, MEXICO
MEDIA • STARCOM, CHICAGO
POST PRODUCTION • LOST PLANET EDITORIAL, NEW YORK / CYCLE MEDIA, NEW YORK / A FRESH FACE IN HELL, SEATTLE
A07/019 • TURKEY •
BREAKTHROUGH ON A BUDGET
TITLE • IS THAT HEINZ?
BRAND • HEINZ
PRODUCT • HEINZ TOMATO KETCHUP
ENTERED BY • WUNDERMAN THOMPSON TURKEY, ISTANBUL
IDEA CREATION • WUNDERMAN THOMPSON TURKEY, ISTANBUL
PRODUCTION • MIEL FILM, ISTANBUL
A08/012 • USA •
CHALLENGER BRAND
TITLE • HOW MUCH IS A SH*TLOAD?
BRAND • FLOCK FREIGHT
PRODUCT • FLOCK FREIGHT SHARED TRUCKLOAD
ENTERED BY • FLOCK FREIGHT, ENCINITAS
IDEA CREATION • FLOCK FREIGHT, ENCINITAS / MAXIMUM EFFORT, LOS ANGELES
PRODUCTION • MAXIMUM EFFORT, LOS ANGELES
MEDIA • FLOCK FREIGHT, ENCINITAS
A09/018 • SWEDEN •
CORPORATE PURPOSE & CSR
TITLE • VEHICLE OF CHANGE
BRAND • VATTENFALL
PRODUCT • VATTENFALL + CAKE
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM
PRODUCTION • NORD DDB, STOCKHOLM
POST PRODUCTION • NORD DDB, STOCKHOLM
A10/035 • SWEDEN •
MARKET DISRUPTION
TITLE • PURE WASTE
BRAND • SSAB
PRODUCT • STEEL MANUFACTURER
ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG
IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG
PRODUCTION • BRUTO STUDIO, STOCKHOLM
MEDIA • SCREAM, GOTHENBURG
A12/047 • FRANCE •
INTEGRATED CAMPAIGNS
TITLE • RENAULT - TIME-FIGHTERS PROGRAM
BRAND • RENAULT
PRODUCT • HUMAN FIRST PROGRAM
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • BIG PRODUCTIONS, PARIS
MEDIA • OMD FRANCE, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
A12/050 • BRAZIL •
INTEGRATED CAMPAIGNS
TITLE • EART4
BRAND • B3 STOCK EXCHANGE & UNITED NATIONS
GLOBAL COMPACT
PRODUCT • EART4
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • ALMAPBBDO, SAO PAULO / RAW
AUDIO, SAO PAULO
41
Grand Prix SOCIAL & INFLUENCER
SOCIAL & INFLUENCER — WINNERS
FLIPVERTISING SAMSUNG CHEP NETWORK, SYDNEY AUSTRALIA 42 42
ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER
GRAND PRIX
B02/026 • AUSTRALIA •
TARGETING / ENGAGEMENT STRATEGIES
TITLE • FLIPVERTISING
BRAND • SAMSUNG
PRODUCT • SAMSUNG GALAXY Z FLIP4
ENTERED BY • CHEP NETWORK, SYDNEY
IDEA CREATION • CHEP NETWORK, SYDNEY
PRODUCTION • THE SWEETSHOP, SYDNEY
MEDIA • CHEP NETWORK, SYDNEY
PR • OGILVY PR AUSTRALIA, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY
GOLD LIONS
A08/015 • CANADA •
CONSUMER SERVICES / B2B
TITLE • NXT LVL
BRAND • BANK OF MONTREAL
PRODUCT • BANK OF MONTREAL
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • UNIFIED CONTENT, TORONTO
MEDIA • UM, TORONTO
POST PRODUCTION • UNIFIED CONTENT, TORONTO / OSO AUDIO, TORONTO
B01/022 • ARGENTINA •
COMMUNITY MANAGEMENT
TITLE • WORLD CUP DELIVERY
BRAND • PEDIDOS YA
PRODUCT • PEDIDOS YA APP
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES
B02/031 • GERMANY •
TARGETING / ENGAGEMENT STRATEGIES
TITLE • OREO CHEAT COOKIES
BRAND • MONDELEZ EUROPE
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
PRODUCTION • ICONOCLAST, BERLIN
D02/004 • FRANCE •
SOCIAL FILM
TITLE • WHO - A THREAD MOVIE
BRAND • PRIME VIDEO
PRODUCT • PRIME VIDEO
ENTERED BY • HEREZIE, PARIS
IDEA CREATION • HEREZIE, PARIS
PRODUCTION • UNFOLD PRODUCTION, PARIS
D02/056 • UNITED KINGDOM •
SOCIAL FILM
TITLE • THE COST OF BEAUTY
BRAND • DOVE MASTERBRAND
PRODUCT • DOVE
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES
E02/033 • BRAZIL •
SPONSORSHIP & BRAND PARTNERSHIP
TITLE • CASHBACK FOR YOUR JERSEY’S BACK BRAND • FLASH
PRODUCT • FLASH CORPORATE CARD
ENTERED BY • FCB BRASIL, SÃO PAULO
IDEA CREATION • FCB BRASIL, SÃO PAULO
PRODUCTION • FCB BRASIL, SÃO PAULO
PR • FCB BRASIL, SÃO PAULO
POST PRODUCTION • FCB BRASIL, SÃO PAULO
F05/055 • FRANCE • CULTURAL INSIGHT
TITLE • #OPTINK
BRAND • JUNGE HELDEN E.V.
PRODUCT • ORGAN DONOR RECRUITMENT
ENTERED BY • MCCANN, PARIS
IDEA CREATION • MCCANN, PARIS
PR • WEBER SHANDWICK, BERLIN
F06/037 • CANADA • BREAKTHROUGH ON A BUDGET
TITLE • BILL IT TO BEZOS
BRAND • JANE/FINCH COMMUNITY CENTRE
PRODUCT • JANE/FINCH COMMUNITY CENTRE
ENTERED BY • ANGRY BUTTERFLY, TORONTO
IDEA CREATION • ANGRY BUTTERFLY, TORONTO
PRODUCTION • ANGRY BUTTERFLY, TORONTO
MEDIA • ANGRY BUTTERFLY, TORONTO
PR • ANGRY BUTTERFLY, TORONTO
POST PRODUCTION • ANGRY BUTTERFLY, TORONTO / PIRATE AUDIO PRODUCTION, TORONTO
SILVER LIONS
A01/019 • USA • FOOD & DRINK
TITLE • MICHELOB GUY
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • MICHELOB ULTRA, NEW YORK
IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK
PRODUCTION • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK
/ DRAFTLINE, NEW YORK
A07/008 • USA •
MEDIA / ENTERTAINMENT
TITLE • WEDNESDAY HATES MARKETING
BRAND • NETFLIX
PRODUCT • WEDNESDAY ON NETFLIX
ENTERED BY • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES
IDEA CREATION • NETFLIX MARKETING
PARTNERSHIPS, LOS ANGELES / TRAILER PARK, NEW YORK / ART MACHINE, LOS ANGELES / HUSTLE LA, LOS ANGELES
PRODUCTION • TRAILER PARK, NEW YORK / ART MACHINE, LOS ANGELES / HUSTLE LA, LOS ANGELES
MEDIA • MEDIAHUB, CALIFORNIA / RAPPORTWW, LONDON
PR • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES
A09/007 • AUSTRALIA •
NFPO / CHARITY / GOVERNMENT
TITLE • THE RELUCTANT SHANTY
BRAND • AUSTRALIANS FOR UNHCR
PRODUCT • UNHCR
ENTERED BY • BMF, SYDNEY
IDEA CREATION • BMF, SYDNEY
PRODUCTION • FINCH, SYDNEY
PR • BMF, SYDNEY
POST PRODUCTION • FINCH, SYDNEY / RUMBLE STUDIOS, SYDNEY
B03/046 • CANADA •
REAL-TIME RESPONSE
TITLE • #KEEPTHEGREY
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • EDELMAN, TORONTO
IDEA CREATION • EDELMAN, TORONTO
PRODUCTION • EDELMAN, TORONTO
MEDIA • PHD, TORONTO
PR • EDELMAN, TORONTO
POST PRODUCTION • EDELMAN, TORONTO
B04/009 • CANADA •
SOCIAL DATA & INSIGHT
TITLE • TRENDING 2 TABLE
BRAND • VOILÀ BY SOBEYS
PRODUCT • VOILÀ
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • 456 STUDIOS, TORONTO
POST PRODUCTION • 456 STUDIOS, TORONTO
B04/013 • ARGENTINA •
SOCIAL DATA & INSIGHT
TITLE • SCROLLING THERAPY
MEDIA
• WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK
PR • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK
POST PRODUCTION • WIEDEN+KENNEDY, NEW YORK
BRAND • EUROFARMA
PRODUCT • EUROFARMA
ENTERED BY • DENTSU CREATIVE, BUENOS AIRES
IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES
43
ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER
/ DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO
PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA
POST PRODUCTION • COLOSSAL, CURITIBA / CANJA
AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO
B05/036 • ITALY •
BRAND STORYTELLING
TITLE • RIDICULOUS EXCUSES NOT TO BE INCLUSIVE
BRAND • COORDOWN
PRODUCT • WORLD DOWN SYNDROME DAY 2023
ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN / TINYGIANT, NEW YORK
POST PRODUCTION • STABBIOLO MUSIC, SARTEANO / BRAVAGENTE AUDIO - SOUND AGENCY, MILANO / SINCROMIE, MESSINA
B06/041 • ROMANIA •
INNOVATIVE USE OF COMMUNITY
TITLE • ILLITERATE ADS
BRAND • PEPCO
PRODUCT • PEPCO BACK TO SCHOOL
ENTERED BY • VMLY&R, BUCHAREST
IDEA CREATION • VMLY&R, BUCHAREST
PRODUCTION • LOOPS PRODUCTION, BUCHAREST PR • VMLY&R, BUCHAREST
B06/064 • BRAZIL •
INNOVATIVE USE OF COMMUNITY
TITLE • MISSION: WHOPPER
BRAND • BURGER KING
PRODUCT • WHOPPER
ENTERED BY • DAVID, SÃO PAULO
IDEA CREATION • DAVID, SÃO PAULO / DAVID, BUENOS AIRES
MEDIA • DAVID, SÃO PAULO
B07/009 • CANADA •
METAVERSE, NEW REALITIES & TECH
TITLE • HEINZ A.I. KETCHUP
BRAND • KRAFT HEINZ
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • RETHINK, TORONTO
MEDIA • CARAT, TORONTO / STARCOM, CHICAGO
PR • MAGIC CIRCLE WORKSHOP & COMMON GOOD, TORONTO / ZENO GROUP, TORONTO
POST PRODUCTION • CIRCONFLEX, MONTREAL
D02/037 • ROMANIA •
SOCIAL FILM
TITLE • #UNEXAMINABLE
BRAND • THE VIF NETWORK
PRODUCT • NGO WOMEN RIGHTS
ENTERED BY • DDB ROMANIA, BUCHAREST
IDEA CREATION • DDB ROMANIA, BUCHAREST
PRODUCTION • ABIS STUDIO, BUCHAREST
MEDIA • MEDIA INVESTMENT, BUCHAREST
PR • PORTER NOVELLI ROMANIA, BUCHAREST
D03/002 • USA •
SOCIAL FILM SERIES
TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA
BRAND • APPLE MUSIC
PRODUCT • APPLE MUSIC
ENTERED BY • APPLE, LOS ANGELES
IDEA CREATION • APPLE, LOS ANGELES
PRODUCTION • APPLE, LOS ANGELES
MEDIA • APPLE, LOS ANGELES
PR • APPLE, LOS ANGELES
POST PRODUCTION • APPLE, LOS ANGELES
D04/014 • AUSTRALIA • CO-CREATION&USER GENERATED CONTENT
TITLE • I’M NEALE DANIHER
BRAND • FIGHTMND
PRODUCT • FIGHTMND
ENTERED BY • CLEMENGER BBDO, SYDNEY
IDEA CREATION • CLEMENGER BBDO, SYDNEY
PRODUCTION • FINCH, SYDNEY
POST PRODUCTION • FINISH PRODUCTIONS, MELBOURNE / SQUEAK E. CLEAN STUDIOS, MELBOURNE / ELECTRIC DREAMS, MELBOURNE
E01/028 • INDIA •
MULTI-PLATFORM SOCIAL CAMPAIGN
TITLE • #BRINGBACK2011
BRAND • OREO INDIA
PRODUCT • OREO COOKIE
ENTERED BY • LEO BURNETT, MUMBAI
IDEA CREATION • LEO BURNETT, MUMBAI
E03/028 • AUSTRALIA • SOCIAL PURPOSE
TITLE • THROUGH THEIR EYES
BRAND • MAYBELLINE NEW YORK
PRODUCT • MAYBELLINE NEW YORK
ENTERED BY • HERO, MELBOURNE
IDEA CREATION • HERO, MELBOURNE / MCCANN, MELBOURNE
PRODUCTION • TRUCE FILMS, MELBOURNE
MEDIA • WAVEMAKER, MELBOURNE
POST PRODUCTION • GUSTO MUSIC, MELBOURNE
BRONZE LIONS
A02/013 • USA •
CONSUMER GOODS
TITLE • MATCH STIX SNATCH
BRAND • FENTY BEAUTY
PRODUCT • FENTY MATCH STIX
ENTERED BY • @GRACEMCHOI, NEW YORK
IDEA CREATION • @GRACEMCHOI, NEW YORK / FENTY BEAUTY, SAN FRANCISCO
PRODUCTION • @GRACEMCHOI, NEW YORK
POST PRODUCTION • @GRACEMCHOI, NEW YORK
A04/013 • ARGENTINA •
AUTOMOTIVE
TITLE • UNHASHTAGGED PLACES
BRAND • RENAULT
PRODUCT • ALASKAN OUTSIDER
ENTERED BY • PUBLICIS, BUENOS AIRES
IDEA CREATION • PUBLICIS, BUENOS AIRES
PRODUCTION • TRESBIEN!, MARTINEZ
A07/019 • USA •
MEDIA / ENTERTAINMENT
TITLE • CALL ME, WITH TIMOTHEE CHALAMET
BRAND • APPLE
PRODUCT • APPLE TV+
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • MJZ, LOS ANGELES
MEDIA • OMD, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES
B02/037 • USA •
TARGETING / ENGAGEMENT STRATEGIES
TITLE • ECYCLELAND
BRAND • INTEL
PRODUCT • INTEL
ENTERED BY • VMLY&R, KANSAS CITY
IDEA CREATION • VMLY&R, KANSAS CITY
PR • VMLY&R, KANSAS CITY
POST PRODUCTION • VMLY&R, KANSAS CITY
B03/029 • SWEDEN •
REAL-TIME RESPONSE
TITLE • FOLLOW THEIR LEADER
BRAND • NON-VIOLENCE PROJECT FOUNDATION
PRODUCT • NON-VIOLENCE PROJECT FOUNDATION
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM / NORD DDB, COPENHAGEN
B05/056 • ISRAEL •
BRAND STORYTELLING
TITLE • FIGHTING TO REMEMBER
BRAND • ZIKARON BASLON
PRODUCT • FIGHTING TO REMEMBER
ENTERED BY • MCCANN, TEL AVIV
IDEA CREATION • MCCANN, TEL AVIV
B06/001 • INDIA •
INNOVATIVE USE OF COMMUNITY
TITLE • WHY IS THIS A SWIGGY AD?
BRAND • SWIGGY
PRODUCT • SWIGGY
ENTERED BY • TALENTED.AGENCY, BANGALORE
44
ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER
PRODUCTION • ROOTED FILMS, MUMBAI / THOUGHTLINE DESIGN STUDIO, MUMBAI
MEDIA • HAVAS MEDIA INDIA, BANGALORE
PR • SWIGGY INDIA, BANGALORE
B06/061 • FRANCE •
INNOVATIVE USE OF COMMUNITY
TITLE • INMYSEAT
BRAND • SISTA FUND/UN WOMEN FRANCE
PRODUCT • SISTA FUND/UN WOMEN FRANCE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • GENERAL POP, PARIS
MEDIA • BETC, PARIS PR • BETC, PARIS
C01/007 • UNITED KINGDOM •
ORGANIC REACH & INFLUENCE
TITLE • RAISE YOUR ARCHES
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • LEO BURNETT, LONDON
IDEA CREATION • LEO BURNETT, LONDON
PRODUCTION • MOXIE PICTURES, LONDON
MEDIA • OMD WORLDWIDE, LONDON
POST PRODUCTION • FRAMESTORE, LONDON / 750MPH, LONDON
C01/042 • UNITED KINGDOM •
ORGANIC REACH & INFLUENCE
TITLE • #TURNYOURBACK
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / DAVID, MADRID
PRODUCTION • DAVID, SÃO PAULO
MEDIA • MINDSHARE, LONDON
PR • OGILVY, LONDON
C02/008 • USA •
PARTNERSHIPS
TITLE • GOLDFISH HAND DISH
BRAND • CAMPBELL’S SNACK COMPANY
PRODUCT • GOLDFISH
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • STINK FILMS, LOS ANGELES / ZING + HOW DESIGN, CHICAGO / GENTLE GIANT STUDIOS, BURBANK
MEDIA • SPARK FOUNDRY, NEW YORK
PR • ZENO, NEW YORK
POST PRODUCTION • HARBOR PICTURE COMPANY, LOS ANGELES
C02/015 • USA •
PARTNERSHIPS
TITLE • THE DIAPÉR
BRAND • BABY2BABY
PRODUCT • THE DIAPÉR
ENTERED BY • MOTHER, CALIFORNIA
IDEA CREATION • MOTHER, CALIFORNIA
PRODUCTION • MOTHER, CALIFORNIA
PR • GOOP, LOS ANGELES / BABY2BABY, LOS ANGELES
POST PRODUCTION • MOTHER, CALIFORNIA
C02/033 • FINLAND •
PARTNERSHIPS
TITLE • MCDRIP
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • NORD DDB, HELSINKI
IDEA CREATION • NORD DDB, HELSINKI
PRODUCTION • NORD DDB, HELSINKI
MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI
PR • NORD DDB, HELSINKI
C03/089 • BRAZIL •
INNOVATIVE USE OF INFLUENCERS
TITLE • THE ZÉ THEORY
BRAND • ZÉ DELIVERY
PRODUCT • ZÉ DELIVERY | BEER DELIVERY APP
ENTERED BY • GUT, SÃO PAULO
IDEA CREATION • GUT, SÃO PAULO
PRODUCTION • AMBEV, SÃO PAULO / DLKTSN, SÃO PAULO / EVIL TWIN, SÃO PAULO / BLACK MADRE, SÃO PAULO / STUDIO PAULO BARROS, SÃO PAULO
MEDIA • GUT, SÃO PAULO
POST PRODUCTION • GLOBETROTTER, SÃO PAULO
C03/110 • BRAZIL •
INNOVATIVE USE OF INFLUENCERS
TITLE • NEVER DONE EVOLVING FEAT SERENA
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • AKQA, SAO PAULO
IDEA CREATION • AKQA, SAO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE
PRODUCTION • / HEFTY, SAO PAULO
POST PRODUCTION • / HEFTY, SAO PAULO / STUDIO ZEBRA, FLORIANOPOLIS
D02/030 • THAILAND • SOCIAL FILM
TITLE • THE MOVIES THAT MADE (FROM) US
BRAND • FIVE STAR
PRODUCT • FIVE STAR CHICKEN
ENTERED BY • BBDO BANGKOK, BANGKOK
IDEA CREATION • BBDO BANGKOK, BANGKOK
PRODUCTION • BBDO BANGKOK, BANGKOK / SUNETA HOUSE, BANGKOK
POST PRODUCTION • SOUND SPACE STUDIO, BANGKOK
D03/001 • THAILAND • SOCIAL FILM SERIES
TITLE • THE INNOCENT EYES
BRAND • VOIZ
PRODUCT • VOIZ
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • FACTORY01, BANGKOK
D05/007 • USA •
SOCIAL COMMERCE
TITLE • GO TO YOUR HAPPY PRICE
BRAND • PRICELINE
PRODUCT • PRICELINE
ENTERED BY • MIRIMAR, LOS ANGELES
IDEA CREATION • MIRIMAR, LOS ANGELES
PRODUCTION • EPOCH FILMS, NEW YORK
MEDIA • OCEAN MEDIA, HUNTINGTON BEACH
E02/002 • USA •
SPONSORSHIP & BRAND PARTNERSHIP
TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW
- RIHANNA
BRAND • APPLE MUSIC
PRODUCT • APPLE MUSIC
ENTERED BY • APPLE, LOS ANGELES
IDEA CREATION • APPLE, LOS ANGELES
PRODUCTION • APPLE, LOS ANGELES
MEDIA • APPLE, LOS ANGELES
PR • APPLE, LOS ANGELES
POST PRODUCTION • APPLE, LOS ANGELES
E02/040 • BRAZIL •
SPONSORSHIP & BRAND PARTNERSHIP
TITLE • OTHER MC’S
BRAND • HEINZ
PRODUCT • HEINZ PICKLES KETCHUP
ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO
PRODUCTION • MOSAICO FILMES, SÃO PAULO / ANTFOOD, SÃO PAULO / HALLEY SOUND, SÃO PAULO
E03/068 • CANADA •
SOCIAL PURPOSE
TITLE • RUNNER 321
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • 456 STUDIOS, TORONTO
PR • CURRENT PR, TORONTO
POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO
F05/022 • KENYA •
CULTURAL INSIGHT
TITLE • STAIN NOT SHAME
BRAND • ZEVA FASHION
PRODUCT • ZEVA FASHION
ENTERED BY • SCANAD, NAIROBI
IDEA CREATION • SCANAD, NAIROBI
PR • HILL+KNOWLTON STRATEGIES, NAIROBI
45
F05/065 • BRAZIL •
CULTURAL INSIGHT
TITLE • ATURA O BAILE (PUT UP WITH THE DANCE)
BRAND • BUDWEISER
PRODUCT • INSTITUTIONAL
ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO
PRODUCTION • KONDZILLA, SÃO PAULO / CANJA
AUDIO CULTURE, CURITIBA
F06/041 • UNITED KINGDOM •
BREAKTHROUGH ON A BUDGET
TITLE • VOICE OF THE CHECKOUT
BRAND • TESCO
PRODUCT • TESCO RETAILER
ENTERED BY • BBH, LONDON
IDEA CREATION • BBH, LONDON
F07/053 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • THE EXILED TEAM
BRAND • BRAHMA BEER
PRODUCT • INSTITUTIONAL
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MOONHEIST, SAO PAULO / SATELITE
AUDIO, SAO PAULO
ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER
SOCIAL & INFLUENCER
46
THE CARBON FOOTPRINT OF THE PRINT EDITION OF THE LIONS DAILY NEWS ENDS WHEN IT ARRIVES IN CANNES
If one person or 100 people read your printed copy of the Lions Daily News, postdelivery emissions remain at zero. That is not the case if you read it on a phone or tablet
The print and paper industry is one of the lowest industrial greenhouse gas emitters in Europe, accounting for just 0.8% of emissions (European Environment Agency)
The Lions Daily News is printed on responsibly sourced, 100% recyclable paper. If you don’t keep hold of your copy, please make sure it can be recycled
Our printing partner, Riccobono, holds the ‘gold standard’ in environmental certification, being both ISO9001 (1999) and ISO14001 (2012) accredited
Riccobono also holds the French Imprim’Vert certificate, which covers responsible disposal or recycling of waste materials and the non-use of toxic chemicals
All inks used are certified to be of vegetable origin
No chemicals are used in the processing of the printing plates, only water – and after use they are recycled to be used in other industries
We will continue in our efforts to minimise the impact of your Lions Daily News on the environment
PUBLISHER, LIONS DAILY NEWS BOUTIQUE MEDIA INTERNATIONAL LTD.
Green publishing
SCREENING SCHEDULE
The Work & Awards Hub
Screening Room 1
Screening Schedule
Classic Track - Film Lions
Wednesday 21 June 09:00-19:00 Film Lions Shortlist
Thursday 22 June 09:00-19:00 Film Lions Shortlist
Friday 23 June 09:00-19:00 Film Lions Shortlist
The Work & Awards Hub
Screening Room 3
Screening Schedule
Entertainment Track
Wednesday 21 June
09:00-14:30
14:30-19:00
The Work & Awards Hub
Screening Room 2
Screening Schedule
Craft Track - Film Craft Lions
Wednesday 21 June 09:00-19:00 Film Craft Lions Winners
Thursday 22 June 09:00-19:00 Film Craft Lions Winners
Friday 23 June 09:00-19:00 Film Craft Lions Winners
Entertainment Lions for Sport Winners
Entertainment Lions for Gaming Winners
Thursday 22 June 09:00-14:30
Entertainment Lions for Sport Winners 14:30-19:00
Entertainment Lions for Gaming Winners
Friday 23 June 09:00-19:00
Entertainment Track Winners
To find out when your work is screening come and talk to us at the Awards Hub desk.
CANNES LIONS 70