Lions Daily News - Thursday 22 June

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SEMINAR HIGHLIGHTS

10.00 WORKING WITH CANCER – THE BRIEF WORKING WITH CANCER PLEDGE/PUBLICIS/LUMIERE

10.30 NEW CREATORS’ SHOWCASE 2023 SAATCHI & SAATCHI/LUMIERE

11.45 “BUT SERIOUSLY THOUGH” – WHY WE NEED TO MAKE PEOPLE LAUGH BBDO WORLDWIDE/DEBUSSY

12.00 BUILDING THE NEXT ITERATION OF THE INTERNET THE LEGO GROUP AND EPIC GAMES/PALAIS II STAGE

12:45 150 YEARS ON – NAVIGATING THE FUTURE OF SOCIALISING HEINEKEN/DEBUSSY

13.00 IS POPULAR CULTURE DEAD?

WARC/PALAIS II STAGE

13.45 COPERNI AND CREATIVITY: A MARRIAGE OF ART AND TECHNOLOGY

META AND COPERNI/DEBUSSY

14:00 CHANGING MINDS: ACCELERATING ICONIC BRAND PERFORMANCE THROUGH DATAPOWERED CREATIVITY

MARS AND BAIN & COMPANY/ PALAIS II STAGE

14:30 UNBOXING APPLE/LUMIERE

15.45 BLACK OUT – A MESSAGE TO THE INDUSTRY

CEPHAS WILLIAMS/DEBUSSY

16.15 SM2023: ARE YOU THE PROBLEM OR THE SOLUTION?

KANTAR/PALAIS II STAGE

16.45 CELEBRITIES FOR GOOD: HOW TO ENGAGE OPINION LEADERS IN FUNDRAISING?

UNITED24/DEBUSSY

FCB runs away with Grand Prix for inclusive Adidas campaign

THE DIRECT Grand Prix for 2023 was awarded to ‘Runner 321’, an emotional and uplifting campaign created for Adidas by FCB Toronto.

Jury president Chaka Sobhani, global chief creative officer, Leo Burnett praised the campaign’s “authenticity” adding that “this is a brand that consistently turns up on issues around inequality and inclusion. It is another example of them doing the right thing for their audiences — and persuading competitor brands to come along too.”

‘Runner 321’ was rooted in the insight that sports numbers often become iconic because of

their associations with famous athletes. So Adidas reserved the number 321 for people with Down Syndrome. This number is significant because it refers to Trisomy 21, the medical identifier for Down Syndrome. The number was first used in the Boston Marathon and quickly became a powerful platform to showcase the talent of Down Syndrome athletes. The number of races reserving 321 now stands at 252 and includes races sponsored or organised by rivals. There were also 10 Gold Lions for seven campaigns, from France (2), Germany, the UK, Argentina, US and Poland.

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Sobhani echoed a prominent theme this week: “there were a lot of campaigns that raised a smile or had joy at their heart.”

Media jury backs Ogilvy’s Dove ads

THE WINNER of this year’s Media Grand Prix is ‘#TurnYourBack’, a Dove campaign created by Ogilvy London in partnership with David Madrid. Jury president

Christian Juhl, global CEO, GroupM, said the campaign communicated a powerful and emotional idea that resonated strongly with teens: “But it was important with this category that we separated how we felt about a campaign from key media measures such as audience, insight, targeting, innovation and scalability. The reason this won was because it was well-targeted and utilised media extremely effectively.” The campaign tapped into growing dissatisfaction and disillusionment with social media filters that distort people’s images — a tool that it is

believed to have created an epidemic of teenage girls that are concerned about their natural looks. In response, huge numbers of women started taking photographs of their backs in protest — a striking image that turned into a global, cross-media movement.

‘#TurnYourBack’ was also one of 10 campaigns that won Gold Lions, the others coming from the US (3), New Zealand (2), Argentina, Brazil, Canada and Germany. Three of the Golds have already won Grands Prix this week — ‘The Last Performance’, ‘Dreamcaster’ and Skinny’s ‘Phone It In’.

THE ‘SELF-LOVE Bouquet’ campaign by Gut Los Angeles on behalf of DoorDash, has been named as the PR Grand Prix for 2023. Jury President Jo-Ann Robertson, CEO, global markets, Ketchum, said it was “a simple and brave idea which had earned-media at its core. It showed a deep understanding of its audience and delivered business results.”

The campaign was built on two core insights — that a large number of women in the US use vibrators and that a lot of DoorDash’s customers would be single on Valentine’s Day. Putting these facts together, it decided to offer ‘self-love bouquets’ that included 11 red roses and one rose sex toy TURN TO PAGE 6

CHAKA SOBHANI: “DOING THE RIGHT THING”

CHRISTIAN JUHL: “WELL-TARGETED”

JO-ANN ROBERTSON: “A SIMPLE AND BRAVE IDEA”

Social & Influencer winner has flipped convention on its head

SAMSUNG’s cleverly targeted ‘Flipvertising’ campaign, entered by Chep Network Sydney, is the winner of this year’s Social & Influencer Grand Prix. Jury president Samantha Almeida, director of diversity and content innovation, Globo, Brazil said it was a smart campaign that encouraged young audiences to actively engage with advertising in a way they wouldn’t conventionally choose to do.

The key to the campaign was a competition to win a state-of-the-art Samsung Galaxy Z Flip mobile. To do this, people had to search three specific terms on Google that linked to three

B2B

win

films. Anyone who watched all three was then migrated into another search retargeting pool that served a YouTube pre-roll ad. Along the way, they would see a range of content about the device they were hoping to win.

There were 1,462 entries in the Social & Influencer category. Almeida said: “Great ideas were coming from a lot of places you wouldn’t think about, so for the jury it was a great opportunity to learn and to break some taboos.”

The jury also awarded eight Gold Lions to campaigns from France (2), Canada (2), Argentina, Brazil, Germany and the UK/Canada.

for ‘audacious’ AlmapBBDO

THE WINNER of the 2023 Creative B2B Grand Prix is ‘Eart4’, entered by AlmapBBDO on behalf of B3 Stock Exchange and the United Nations Global Compact, Jury president Tom Stein, chairman and chief growth officer at Stein IAS, said that the jury had “rallied around the audacious nature of the idea. It was beautifully designed, fully integrated and a memorable call to action.”

The ambition of the campaign was to get business leaders to care about the environment by speaking to them in their own language. This was achieved by launching the planet Earth as an IPO on Brazil’s B3

GUT BUENOS AIRES LANDS DATA PRIZE

‘THE ARTOIS Probability’, entered by Gut Buenos Aires on behalf of brewing giant Stella Artois, has scooped the 2023 Creative Data Grand Prix.

Jury president Samantha Hernández Díaz, chief strategy officer, gut Mexico City, said the Grand Prix was “a great representation of what this category can provoke in people who are determined to marry all of its good elements. It put a smile on our faces.”

An ingenious campaign, ‘The Artois Probability’ fused 600 years of Stella brewing and distribution data with a broad pool of art history data and images to determine the percentage likelihood that a drink portrayed in a famous painting was Stella Artois (or not). “They made a link nobody knew about and created something fresh,” Hernández Díaz said. “This will undoubtedly appeal to young people.”

stock exchange. The stock valuation of the new ‘company’ was then adjusted according to how it was performing.

The campaign had a significant impact on local businesses and as a result is now being rolled out internationally.

“It’s a great example of how B2B can address big problems,” he said.

Stein added that year two of this nascent award showed “remarkable growth”. In terms of trends, “there was a lot of diversity and a willingness to lean into big bold ideas — the use of more interesting creative strategies.”

The jury also awarded two Gold Lions to US entries.

In terms of overall aspirations for the category, Hernández Díaz said: “We wanted entries that could transfer numbers into tools for aspiration. But we also asked ourselves ‘How does knowing more make this campaign different and better?’”

There were also two Gold Lions for the US and UK.

ALMEIDA: “SMART CAMPAIGN”

TOM STEIN: B2B SHOWED ‘‘REMARKABLE GROWTH’’

SAMANTHA HERNÁNDEZ DÍAZ

Publicis and partners to take cancer campaign to next level

PUBLICIS

CEO Arthur

Sadoun was diagnosed and treated for cancer in April last year. After making his condition public, he received thousands of testimonies that exposed the fears of those with cancer, not only for their lives, but also for their jobs. This outpouring of shared experience became the trigger for Working With Cancer, a cross-industry coalition designed to erase the stigma of cancer in the workplace.

Unveiled by the Publicis Foundation at the World Economic Forum in Davos, Working With Cancer launched a pledge rallying companies around the commitment to build supportive and recovery-forward work cultures for their employees. To date 600 firms have signed up. The initiative was also the subject of an NFL Super Bowl ad.

Now Publicis has joined forces with Edelman, IPG, Omnicom and WPP to take Working With Cancer to the next level. With details revealed at today’s special session at 10.00, it will launch a brief to the whole industry to help initiate change in the way cancer is managed in the workplace. Participants will compete for the opportunity to create a campaign to run on

World Cancer Day 2024, in a global campaign supported by $100m.

Carla Serrano, global chief strategy officer of Publicis Groupe, said the initiative touches many lives — half of us will get cancer, and half will be afraid to share the information at work.

“We invite the industry to step up to one of the most worthwhile creative challenges. Encouraging

more pledging companies will redefine cancer in the workplace and enable recovery-forward environments.”

The Working With Cancer brief — entitled ‘The Big C’ — will ask entrants to create a culture-defying campaign. Cannes Lions will facilitate the judging process, with a jury of creative and strategy leads across the five holding companies supporting the

initiative. These include:

FCB Global’s Susan Credle, Leo Burnett‘s Chaka Sobhani, BBDO NA’s Luiz Sanches, Edelman’s Judy John and VMLY&R’s Debbi Vandeven.

Credle stressed that the initiative would be “a collective win for everyone”.

She added: “When you hear about something like this, it’s not a question of ‘why would you do it?’ It’s more like ‘why haven’t we?’ A lot of times our industry fights each other. But this is an example of us doing something valuable and meaningful.”

Ari Weiss, CCO DDB Worldwide, said: “The challenge with this topic is that people are afraid to speak about it. So the first big part of this task is how do you get past that reluctance? How do you create an environment where people feel comfortable? It’s important to find a solution because if you can build a community around you, your chances of fighting cancer are so much better.”

IN AN ERA of turbulence, the critical things that are changing are how consumers live, shop and play, said Conny Braams, chief digital and commercial officer Unilever, as she opened a session in the Lumiere titled The Real Beauty of Long-lasting Brands.

“Desires, routines, habits are all changing,” she said. “People are living differently. People are rewriting traditional life blueprints. Single households are on the rise and fewer people have children,” she added. While there has been a huge increase in the percentage of the population above 60, Braams noted

that this is not reflected in ads.

Only 6% of global ads feature characters over the age of 65. She cited a Magnum campaign as an example of how to address that paticular issue with a film that featured an older cast of characters and with the message: ‘You can get old, or you can get classic’.

Alessandro Manfredi chief marketing officer, Dove Unilever, pointed to research from Kantar that showed a huge drop in the differentiation of brands over the last 10 years.

“That in my view is the biggest challenge for marketers in this decade,” he said.

“We need to make our brands unmissable. We need to make them stand out. With so much change it’s very easy to lose the plot and so, in order to make brands stand out consistently, we need a compass to navigate change,” he said. “Emotional connections really matter and they are part of what makes brands last longer,” he added. He also emphasised: “Dove is a brand rooted in real beauty as a centre of gravity. Our belief system is to change beauty from a source of anxiety to a source of joy, to a source of happiness — everything we do comes from that.”

‘We need to make our brands unmissable’

ARTHUR SADOUN(LEFT), CARLA SERRANO, SUSAN CREDLE AND ARI WEISS

ALESSANDRO MANFREDI: ‘‘EMOTIONAL CONNECTIONS REALLY MATTER’’

Stars of Saturday Night Live get serious about the funny

THERE can be few more nerve-shredding tasks in TV than building a live comedy show from scratch in less than a week. But that’s what US network NBC has been doing for almost 50 years with its iconic weekly show Saturday Night Live. Or more precisely, that’s what SNL executive producer Lorne Michaels and a cast of thousands have been doing for five decades.

To explain how, Michaels dropped into Cannes Lions with four of the current cast, Mikey Day, Chloe Fineman, Bowen Yang and Ego Nwodim. Questioned by NBC news anchor Willie Geist, delegates were granted a rare insight into how the magic comes together in a session called

Shaping Culture for 50 Years: Behind the Scenes at Saturday Night Live Smiling at the suggestion that the show is a “welloiled machine”, SNL cofounder Michaels said “the show doesn’t go out when we’re ready, it goes out at

23.30 on Saturday night. There’s no getting out of that. So many things are going on at the same time it requires a level of trust for it all to come together. Everyone is involved right until the last moment.”

Long-serving cast member

Day gave a breakdown of the typical week, which includes many early starts and late nights. At the start of the cycle there are around 40 comedy sketches up for consideration, but by Thursday 12 or 13 have been chosen for the show. “Fri-

RTL Group bangs drum for broadcast

RTL GROUP, which has recently merged its television, video, digital and mobile press assets into one entity, RTL AdAlliance, is at Cannes to remind ad agencies that broadcast media is alive and well.

“We are reaching 70% of the population through

our media,” said Stephane Coruble, CEO of RTL AdConnect. RTL AdAlliance employs almost 300 people in 16 countries. “We represent internationally major publishers and broadcasters,”

Coruble added.

These include 100 mostly Europe-based TV stations,

including non-RTL networks ITV and RAI.

RTL has also established a big partnership with NBCUniversal in the US in an effort to bring European partners into the US.

“We are here to offer a onestop shop, and to compete with the global giants,”

Coruble said. “We are the only broadcasting legacy player on the beach,” he added, noting that global tech brands and digital content publishing agencies today dominate the event. The RTL Beach venue on the Croisette hosted sessions from the likes of the world federation of advertisers this week in its effort to promote European markets.

“Europe is not one country, you need to take into consideration the different countries, languages, cultures, and ways of consuming media. This is what we are trying to connect,” he said, adding:

“People are still watching three hours and 20 minutes of TV a day in Europe,” which is one hour more than in the US.

RTL AdAlliance is creating

day is probably the most punishing day, and can run from 6am right through to 3am on Saturday.”

“We break every labour law in New York,” interjected Michaels, “but it’s all voluntary.”

The newer cast members each expressed disbelief that they had gone from being avid fans to vital cogs in the show. Nwodim described being in a “constant state of awe” while Bowen called it “surreal, like I’ve walked inside the TV”. Fineman said: “I’ve been watching since I was a toddler. There’s even a video of me as a child with SNL in the background.” Michaels is working on a series of special programming events to celebrate SNL 50. Such is the global appeal of the show that the official start of the celebrations will take place at the Paris Summer Olympics in 2024, which is also hosted by NBC in the US.

a new digital and linear adserved TV initiative “where you can buy four countries in one buy,” Coruble said of the service covering France, Germany, Austria and Spain, reaching 30 million viewers. The initiative includes targeted “spot replacement” technology whereby ads are seamlessly curated depending on the viewer demographics and consumption patterns.

Coruble said RTL is looking to expand the service to other European countries including Italy, the UK, Switzerland and the Netherlands. RTL AdAlliance also wants to offer marketers an opportunity to buy into a new concept of ‘Total TV’, featuring premium content. “We still have reach and want to turn local champions into global champions,” he said of the effort to compete with the big tech platforms.

WILLIE GEIST (LEFT), LORNE MICHAELS, BOWEN YANG, CHLOE FINEMAN, EGO NWODIM AND MIKEY DAY

STEPHANE CORUBLE: LOOKING TO EXPAND

Musical demonstrates how ‘we need to protect the human voice’

VOICY: The Master of Voice headlined a high-energy musical in the Debussy on Wednesday, that celebrated the “voice of creativity” that

expresses “opinion, passion and philosophy”.

Presented by Dentsu Inc. agency creative and film director, Makoto Nagahisa, the futuristic stage

show sent up tired marketing strategies — “your life is more than a target market”, Voicy sang — and presented stories from authentic voices.

The first was Nagahisa himself, who said he wanted to use his voice to show that “each of us is different” and to “support teenagers” in Japan who are suffering from depression and increasingly commit suicide. These issues are addressed in his 2019 directorial debut We Are Little Zombies, a coming-of-age comedy-drama that screened at the Sundance and Berlin International Film Festivals. Nagahisa wrote, directed and composed the music for the film. “Brands and creatives should have a voice,” he said, adding that they should also have a positive impact. Working in Dentsu’s A24 creative studio, Nagahisa teamed with showrunner, scriptwriter and journal-

Edelman: sustainability lifts brands

THE NUMBER-one fear in the world is our sustainable future, followed by inflation and global conflict. And yet there is a persistent belief among brands that a sustainable strategy and growth are incompatible.

“There’s some sustainability myth-busting to be done,” said Richard Edelman, CEO of his eponymous global communications firm, introducing yesterday’s Edelman seminar, The Sweetest Formula: Sustainability Meets Sales in the Real World. In reality, he added, sustainability increases the reach and relevance of brand claims by as much as 50%. And it’s an issue that resonates with everyone, regardless of age, education, income level, gender or political persuasion. “So there’s a compelling reason

for you to be sitting in this audience,” Edelman added. These claims are grounded in pioneering research from NYU Stern and Edelman, which partnered with nine iconic brands to gain access to proprietary data. The objective was to identify what sustainability claims motivate consumers the most — and why.

“We looked at transactional

data and actual purchases of sustainable products in the US and the good news is that, over the last 10 years, both have grown — and twice as fast as conventional products,” said lead researcher Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business. But, she added, sustainability products and purchases still only account for 17% of the mar-

ket. The way to move that to 50%-60% is to engage the big brands on the basis that, where a category leader leads, others will follow.

Kronthal-Sacco said the study delivered three key learnings. The first is that a sustainability benefit is a huge amplifier of purchases and demonstrably strengthens a brand’s position. The second is that it has to be the right sustainability message: consumers are egocentric and want to know what’s in it for them, not for the planet. And third, it has to improve consumers’ lives in some way, either in terms of health, wealth or their personal world. “And that resonates across all categories of products, from food through personal care to household products,” Kronthal-Sacco added.

ist Katie Robbins, who has worked on TV series including The Affair and The Last Tycoon.

As the next ‘voice’ in the musical, Robbins spoke of the threat from AI to the voices of Hollywood writers. “Hollywood built a great tradition of creativity,” she said, adding that it’s now “at a crossroads”. She talked of the need for “humanity and human experience” as opposed to a more “derivative” AI voice.

“We need to protect the human voice,” she said. “It will always be unique. Humans have the ability to create something that is new.”

The last ‘voice’ in the musical was Japanese NFT artist Emi Kusano, who uses AI technology to create a retro futuristic art that utilises “my own voice”, she said.

“Ethics and thinking about humanity” were also fundamental to her creative voice”, Kusano added.

(currently a popular item with women). Not only did the bouquet sell well, but it generated significant PR.

Robertson said there had been a broad range of entries — and that three main criteria had emerged during the judging process: “Firstly, brand purpose in itself is not enough. Secondly, simplicity is important. And thirdly, content needs to have an impact. It is only relevant in this category if it is igniting a difficult or forgotten conversation.”

The jury also awarded eight Gold Lions to six distinct campaigns.

UNILEVER’S CHRISTINA BAUER-PLANK (LEFT), RANDI KRONTHAL-SACCO AND AMANDA EDELMAN

DENTSU INC.’S HIGH-ENERGY MUSICAL IN THE DEBUSSY

PR PRIX FOR GUT’S SEX TOY STUNT

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‘Because I’m worth it’

EVA LONGORIA took to the Lumiere stage alongside Daryl Lee, global CEO McCann Worldgroup, where it was announced that she has signed on to direct a major upcoming commercial for L’Oreal Paris.

The award-winning actress, spokesperson for L’Oreal Paris, producer, philanthropist and activist, has just released Flamin’ Hot, her first major Hollywood feature film as a director and she explained the importance to her of getting behind the camera.

“Hollywood defines what heroes look like so our industry, the media, branding — why we are all here — we get to dictate what those images are in the world. And what happens is those images educate other communities about us. So I thought, what a great opportunity to create a hero that looks like me, that sounds like my dad, because heroes never look like us,” she said.

“I wanted to tell this story because Flamin’ Hot is the number one snack in the world, a multi-billion-dollar brand, and is successful because a Mexican janitor who was cleaning the floors thought: ‘Why not put chilli on a chip and market it to a Hispanic community?’. It’s really about how opportunity is not distributed equally.”

Longoria revealed that almost 20 years ago when she first uttered the words ‘Because I’m worth it’ she started crying on camera. “I was thinking I get to say this mantra — because it’s not a slogan to me, it’s a mantra. It’s like a calling to women everywhere,” she said. “I was so overwhelmed with the power of what that slogan could do.

“In my work as a director, as a producer, as a storyteller, I think we have so many stories to tell from my community — Richard Montañez [the subject of Flamin’ Hot] being one of them — and I want to change Hollywood to tap into a different pipeline of talent. Producing with purpose and telling stories that inspire my community not only to do more, but be more, is definitely my life’s mission.”

Meet the winners

Tuesday night’s Cannes Lions Awards show saw the best of the best honoured in eight categories: Entertainment, Entertainment for Music, Sport and Gaming, Digital Craft, Industry Craft, Design and Film Craft

Japan takes home its first Grand Prix in Industry Craft for JR Group’s ‘My Japan Railway’ by Dentsu Inc., Tokyo. Dentsu Japan’s Yasu Sasaki (left) accepts the award from jury president Yoshihiro Yagi

Mexico wins its first Gold Lion in the Film Craft category for ‘Shout’ for Telefonica, by VMLY&R Mexico

2

Comedian and actor Kevin Hart, founder and chairman of Hartbeat studio and marketing consultancy, accepts the award for Entertainment Person of the Year

3

The Design Grand Prix went to ‘ADLaM: An Alphabet to Preserve a Culture’ for Microsoft by McCann New York. The West African Pulaar alphabet, available on Microsoft 365 platforms, preserves the language of an ancient culture

And they’re back! The team from Wieden+Kennedy celebrate their second Grand Prix of the evening, in the Entertainment Lions for Gaming category, for their work ‘Clash from the Past’

5 WPP’s David Rolfe accepts the first of two Entertainment Lions for Music Grands Prix awarded on Tuesday from jury president Danielle Hinde, on behalf of Smuggler London, for Michael Kiwanuka’s ‘Beautiful Life’

7

Apple Music Los Angeles accept Gold in Entertainment Lions for Music for the ‘Super Bowl Halftime Show – Rihanna’

The second Grand Prix in the Entertainment Lions for Music category went to Apple for ‘The Greatest’ 8

The Digital Craft Grand Prix was won by ‘Never Done Evolving Feat Serena’ for Nike, by AKQA São Paulo, AKQA Portland and AKQA Melbourne. Through advanced AI and machine learning, the work tracks the evolution of Serena Williams’ game

10

9 Smiles from Wieden+Kennedy Portland as they accept the Entertainment Grand Prix for ‘Clash from the Past’ for mobile game Clash of Clans

11

The team from Leo Burnett Beirut pick up Entertainment Gold for best Fiction Film: Up to 5 Minutes for ‘Dirty Laundry’, for Abaad Resource Center for Gender Equality

Ogilvy São Paulo were one of the three Gold winners in Entertainment Lions for Sport for ‘Lea’ for Kotex 12

One of the six Gold Lions in Industry Craft was awarded to FCB India Gurugram for ‘Untangling the Politics of Hair’ 13

14

The team from Google New York, Nexus Studios London, Eleven Management and Gorillaz London pick up a Digital Craft Gold for ‘Gorillaz Presents’

Delight from FCB New York as they accept the Entertainment Lions for Sport Grand Prix for ‘Dreamcaster’, for Michelob Ultra. By inventing a new technology the work empowers blind sports fans to ‘feel’ a live game rather than just listen to the commentary

16

15 McCann Tel Aviv pick up a Gold in the new Entertainment Lions for Gaming category, which celebrates work that connects people to brands through gameplay

Half of Toronto take to the stage to celebrate a Design Gold for ‘The Congregation’ from Klick Health for Podher

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� Lachlan Kent Strategy Director Spark Foundry

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for both local and global insights, trends and case studies.”

WARC is a pivotal resource for our strategy team,

Nuggets of wisdom: how brand fans helped McDonald’s rebuild

SIX YEARS ago, McDonald’s was facing multi-year decline in sales among multicultural youth in the US, a segment that has the biggest potential for growth, noted Tariq Hassan, chief marketing and customer experience officer at McDonald’s. Talking at the session, Creative Impact Unpacked: Building a Culture of Creative Effectiveness, on the Terrace Stage, Hassan said that McDonald’s had “started to overfocus on the haters” due to issues around nutrition, for example. “We lost our emotional connection to the brand,” he said. “We were lost in culture.”

The solution was to work together with their agency and get on the road “to get closer to customers and fans”. They listened to bands

and roadies and even pastors to discover how these “fans” connected to the iconic brand, and put “Fan Truths” at the heart of their creative strategy, leading to nine quarters of consecutive same-store sales growth. These fans were also celebrities. Noting that Adele and boyfriend Rich Paul spent Valentine’s Day at a

McDonald’s, or that Paris Hilton had a McDonald’s food truck at her wedding, Hassan said he didn’t see these fans as celebrities. Instead, they are “fans in their own right who happen to be celebrities. It wasn’t choreographed,” he added, “it was them leaning into their relationship with us.”

The Fan Truths mantra fed into strategy across the organisation, from product innovation to the menu, restaurant design to crew training.

The McDonald’s approach fed into a new report by WARC, Building a Culture of Creative Effectiveness, that was presented at the session by Aditya Kishore, insight director, WARC. The study identifies six building blocks to creative

effectiveness: vision and alignment; metrics and evidence; creative effectiveness opportunities; common language; partner inclusion; and global diffusion.

“It has to be couched in the language of the CEO and the C-Suite. It has to talk about shareholder value, market capitalisation, sales growth, revenue,” he said of creative

vision and alignment.

In the case of McDonald’s, the rebuilding of the brand through fans-focused creative strategies has laid the foundation for the company’s revival, said Marques Gartrell, global executive creative director, McDonald’s, at Wieden+Kennedy, at the session.

As the brand “lives in the creative universe” of its fans, it is co-promoting McDonald’s food hacks on TikTok, or Kim Kardashian tweeting that she dips her nuggets in honey.

Party boosts state of independents

RAVEN Public Relations

brought independent agencies out of the shadows at Cannes to celebrate creativity on the sand at the first Indie Beach Party.

“What would it look like if we had a party to celebrate what makes independents special?” said Hollie Rapello, co-founder at Raven Public Relations, of the inspiration for the Tuesday get-together on the Croisette.

“Independent agencies drive so much of the creativity that propels our industry forward, and our team wanted to carve out a space to honour that,” she added. “We’re thrilled to bring together some of the advertising industry’s best and brightest to celebrate their work, mix and mingle with friends new and old.”

“Cannes is the premiere spot in the world for the best work to be recognised and celebrated,” said Matt Van Hoven, co-founder at Raven Public Relations. But too often the independent agencies that

drive much of the innovation “don’t tend to get the same recognition” as the big agency-holding companies, he said.

A “fun, relaxed” party atmosphere helped to create this indie solidarity, without the

speakers and industry heavyweights that mark typical events at the Cannes International Festival of Creativity, Rapello said.

Among the indies on the invite list – from Joan Creative to Tombras,

Translation creative agency and Supernatural — some have created campaigns for world’s biggest brands, noted Van Hoven. Wieden+Kennedy, for example, collaborated on recent Nike campaigns like ‘You Can’t Stop Us’, and will be represented at the Indie Beach Party.

“For 70 years, Cannes Lions has celebrated the power of creativity, with much of that coming from bold independent agencies,” said Philip Thomas, CEO at Ascential, and Simon Cook, CEO of the Cannes Lions International Festival of Creativity. “By banding together to launch Indie Beach, this collective of agencies has carried on in the spirit of that tradition. I have no doubt that the bonds forged during and beyond this event will continue to propel the advertising industry forward.”

ADITYA KISHORE MARQUES GARTRELL

TARIQ HASSAN: “WE WERE LOST IN CULTURE”

GUESTS AT THE INDIE BEACH BASH

“I’M CONNECTING with you right now and you’re connecting with me, so I love you even if I don’t know you.”

With those words, Jon Batiste launched into a mini-set at yesterday’s Coca-Cola Company, WPP Open X and VMLY&R seminar on The Terrace Stage, ending with a powerful, drilled-down rendition of his new song for Coke Studio, Be Who You Are. And there was no doubt that the audience — some Gen Z, some just wishing they were — were connecting right back with the Academy and Grammy Award-winning musician, whose eighth studio album, We Are, was released to overwhelming critical acclaim in March 2021.

The session — Hear and Be Heard: How to Serenade Gen Z — explored how Coke Studio is harnessing the power of music to connect with a generation of young consumers famous for their fleeting attention span and aversion to traditional advertising. Leading the way is Coke Studio, an innovative music platform that brings together musicians from around the world in what Joshua Burke, global head of music for The Coca-Cola Company, called “creative collisions”. “That means bringing together two or more artists from across genres, cultures, countries, communities and generations to create something new and special that bridges divides,” he said. Referencing Coca-Cola’s global brand platform, Burke added: “This is how we achieve ‘Real Magic’ and connect with our Gen Z audiences in meaningful and authentic ways.”

Speaking at the panel debate after his performance, moderated by Kyla Jacobs, WPP Open X’s global category lead for Coca-Cola, Batiste said the creative economy

is becoming a lot more democratic. “And I think that’s a beautiful thing,” he added. “It’s just a matter of how you siphon through all the incredible energy and people to find the right place for you to speak your message. I really believe every artist has a message — and there are people out there who that message is meant to reach.”

Rafael Pitanguy, deputy global chief creative officer at VMLY&R, leads the creative for key client, The Coca-Cola Company. “It’s all about the music — that’s obvious and fundamental,” he said. “There’s nothing bigger than the music and making sure it gets to the people and that they’re touched by the song.”

This resonated with Burke: “The North Star of the Coke Studio programme is that, if the music isn’t good, none of this stuff actually matters.”

has a message’ ‘Every artist

the ad from Taking adversity

Latin America’s ability to produce bold and courageous advertising in the face of ongoing political, economic and social adversity has long intrigued the creative world. How do they do it?

PRODU’s Cristian Vergara, explains

CACTUS FIELDS IN MEXICO, BAJA CALIFORNIA

THE REVIVAL in advertising creativity in Latin America has been more than visible in recent years. Despite the obvious economic, social and political challenges confronting the region, the unbreakable determination of Latino professionals to find innovative solutions and create stand-out advertising never appears to falter.

“Those of us in Latin American agencies know there is always

a way to get great results; that there is always a production company, client or institution that is an ally, ready to back our ideas,” says Juan Luis Isaza, vicepresident of strategic planning and innovation at DDB Latina and president of DDB Mexico. “It’s a matter of never giving up.” It’s obvious that perseverance, resilience and the ability to find alternatives is a core characteristic of Latin American professionals.

Horacio Genolet, CEO of Ogilvy Latina, notes that Latin Americans as a whole deal well with difficult contexts. “It’s in these scenarios more than ever where creativity is key. It’s there that Latin American professionals show their ability to bounce back. We are characterised by always finding an alternative when needed and thinking up new ways to achieve our goals.”

Federico Russi, chief creative officer

Mexico, believes that creativity is inherent in Latino culture. For him, creativity is a kind of “survival kit” that all Latinos use to overcome their economic and professional challenges. In the past, he suggests, that creativity had only been apparent to Latinos. “But for some years now, thanks to the explosion of different media platforms, the creativity of our region — inside and outside of advertising — has become increasingly admired around the world,” he adds.

of

Publicis Groupe Mexico, Le Pub Mexico and Publicis W

It’s clear that Latin American creativity has also evolved in response to changing consumer demands. Isaza says that, in recent years, creativity has helped brands win consumers by offering them innovative ways to resolve their social problems. “Now, we’re even dealing with citizens who believe that brands rather than governments will solve many of their problems,” he adds.

“We’re even dealing with citizens who believe that brands rather than governments will solve many of their problems”

JUAN LUIS ISAZA

FEDERICO RUSSI

JUAN LUIS ISAZA

JUAN LUIS ISAZA

FEDERICO RUSSI

*Scan the QR codes to see the campaigns that, according to their creators, reflect how advertising creativity is being reinvented in Latin America

In this context, it’s not ridiculous to say that the region’s ongoing challenges and the fight to overcome them have shaped Latino advertising creativity. According to Mike Arciniega, founder and creative vice-president of Archer Troy Mexico, Latinos have learned not only to do a lot with very little, but to keep going even in the most difficult of situations. “Our ingenuity is unique because no one has given us anything,” he says. “As Einstein once said, ‘In the midst of every crisis lies great opportunity’. And we Latinos have always had to claw our way up from below. In Latin America, it’s always a combination of love, hunger and courage that keeps us moving forward.”

It is that ability to find solutions with whatever resources are available that has turned Latin American professionals into experts in finding creative alternatives. For Jonathan Betancur, creative executive vicepresident of FCB Mexico, growing up in adversity makes Latinos

MIKE ARCINIEGA

JONATHAN BETANCUR

JONATHAN BETANCUR

MIKE ARCINIEGA

expert discoverers of solutions with whatever happens to be at hand: “Latinos are the MacGyver of communications. We have much to say and, nowadays, in a world of open borders, we’re seeing more doors opening to us every day.” Meanwhile, Héctor Fernández, CEO of VMLY&R Mexico, thinks that, in terms of Latin America’s regional creativity, it has become an advantage to live in a state of constant crisis. “Blessed crisis,” he adds. “It smacks us with one hand and heals us with the other. Salvador Dali, after his visit to Mexico, swore he would never return to a country more surrealistic than his art. The region, the artist is supposed to have said, is so surrealistic that it blooms out of nothing. That has created the world’s most creative thinkers, from Tierra del Fuego to Tijuana. We are born with a lack of resources and with a desire to be the best in the world.”

Adversity has also led to a change in the dynamics of work and in the way in which challenges are confronted. Ogilvy Latina’s Genolet observes that times of crisis have brought new learnings that have helped boost the growth of Latin American

agencies. As a result, “prototypes have undoubtedly been broken”, he adds. “We have adopted a flexible, collaborative dynamic, we have strengthened the synergy between markets, we have worked on having closer ties with our partners and we have explored new platforms of contact with the public. Such learnings are now a habit in our daily lives.”

Worth noting, too, is how the evolution of talent has been a determining factor in Latin America’s creative renaissance. According to Andrés ‘Lama’ Restrepo, creative vice-president of Made Group Mexico, being able to come up with brilliant ideas is essential in today’s market. “It’s no longer sufficient to be a copywriter, art director, community leader or whatever,” he says. “The tools and AI have advanced so much that now anyone can invent a creative concept and the text of the ideas from the brand strategy — and even write the copy. I deeply believe that, in the coming years, the only people who will be noteworthy will be those who can execute brilliant ideas in the midst of adversity.” As things are, however, there’s no doubt that the integration of technology is playing a key role in the renewal of advertising creativity across the region. Said Gil, CEO of Dentsu Creative Mexico, points out that brands and agencies are adopting tools such as ChatGPT and other AI generators to improve the efficiency of their research, strategy and creation processes. However, he cautions, “it’s necessary to guarantee security when

implementing these technologies”. It is evident, therefore, that the revival of Latin America’s advertising creativity owes much to the perseverance, ingenuity and flexibility of its professionals. Also that Latino talent now stands out in settings that formerly seemed reserved for other latitudes. However, it can’t be ignored that the challenges of the future will be even greater in terms of production values and multicultural representation; challenges that might invite us to start thinking of adversity as a creative motor and its first syllable — ad — as part of the solution.

HÉCTOR FERNÁNDEZ

HÉCTOR FERNÁNDEZ

ANDRÉS RESTREPO

ANDRÉS ‘LAMA’ RESTREPO

HORACIO GENOLET

HORACIO GENOLET

“Salvador Dali, after his visit to Mexico, swore he would never return to a country more surrealistic than his art” HÉCTOR FERNÁNDEZ

SAID GIL

Grand Prix

DIRECT RUNNER 321

GRAND PRIX

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CORPORATE PURPOSE & CSR

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PR • UM WORLDWIDE, SAO PAULO

C01/004 • USA •

DATA-DRIVEN DIRECT STRATEGY

TITLE • ARE YOU PRESS WORTHY?

BRAND • COLUMBIA JOURNALISM REVIEW

PRODUCT • COLUMBIA JOURNALISM REVIEW

ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY

IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY

PRODUCTION • REDSLASH, NEW YORK

POST PRODUCTION • REDSLASH, NEW YORK

C03/024 • CANADA •

USE OF REAL-TIME DATA

TITLE • INFLATION COOKBOOK

BRAND • SKIP THE DISHES

PRODUCT • SKIP EXPRESS LANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO

PRODUCTION • DENTSU CREATIVE, TORONTO

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS

GROUP PR, MONTREAL

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO

ENGAGEMENT TRACK WINNERS /DIRECT

C04/006 • AUSTRALIA •

METAVERSE, NEW REALITIES & TECH

TITLE • EXHIBIT A-I

BRAND • MAURICE BLACKBURN SOCIAL JUSTICE

PRODUCT • N/A

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY / CARBON8, SYDNEY / DELOITTE DIGITAL, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HECKLER, SYDNEY

C04/040 • GUATEMALA • METAVERSE, NEW REALITIES & TECH

TITLE • THE SMART LEGACY

BRAND • IFTHEN. INC

PRODUCT • THE SMART LEGACY

ENTERED BY • DDB CENTR0, GUATEMALA CITY

IDEA CREATION • EL TAIER DDB, GUATEMALA

PRODUCTION • FILMICO, GUATEMALA

D01/022 • AUSTRALIA •

USE OF DIGITAL PLATFORMS

TITLE • BUNDY MIXER

BRAND • BUNDABERG

PRODUCT • BUNDABERG RUM

ENTERED BY • LEO BURNETT, SYDNEY

IDEA CREATION • LEO BURNETT, SYDNEY

PRODUCTION • MINT FILMS, GLEBE

MEDIA • FOUNDATION, SYDNEY

PR • HERD MSL SYDNEY

D01/057 • NEW ZEALAND •

USE OF DIGITAL PLATFORMS

TITLE • CORRECT THE INTERNET

BRAND • TEAM HEROINE

PRODUCT • CORRECT THE INTERNET

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

PRODUCTION • FINCH, AUCKLAND

PR • MANGO COMMUNICATIONS, AUCKLAND

POST PRODUCTION • LIQUID STUDIOS, AUCKLAND / ATTICUS, AUCKLAND

D03/050 • FRANCE •

USE OF SOCIAL PLATFORMS

TITLE • MESSAGE FROM THE OTHER FRONT

BRAND • THE SALVATION ARMY

PRODUCT • RECRUITMENT

ENTERED BY • VMLY&R, PARIS

IDEA CREATION • VMLY&R, PARIS

E01/012 • NEW ZEALAND •

COPYWRITING

TITLE • PHONE IT IN

BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

E01/018 • UNITED KINGDOM • COPYWRITING

TITLE • THE HORNICULTURAL SOCIETY

BRAND • RELATE

PRODUCT • RELATIONSHIP CHARITY

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • OGILVY, LONDON

PR • OGILVY, LONDON

POST PRODUCTION • OGILVY, LONDON

E04/024 • USA • LAUNCH / RE-LAUNCH

TITLE • TOUCH CARD

BRAND • MASTERCARD

PRODUCT • TOUCH CARD

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

MEDIA • CARAT, NEW YORK

PR • KETCHUM, NEW YORK

E04/026 • FRANCE • LAUNCH / RE-LAUNCH

TITLE • #OPTINK

BRAND • JUNGE HELDEN E.V.

PRODUCT • ORGAN DONOR RECRUITMENT

ENTERED BY • MCCANN, PARIS

IDEA CREATION • MCCANN, PARIS

PR • WEBER SHANDWICK, BERLIN

F01/005 • USA • LOCAL BRAND

TITLE • BLOCKBUSTER: UNTIL THE BITTER END BRAND • BLOCKBUSTER

PRODUCT • BLOCKBUSTER VIDEO

ENTERED BY • ATLANTIC, NEW YORK

IDEA CREATION • ATLANTIC, NEW YORK

PRODUCTION • HAVING CHANGED PRODUCTION, NEW YORK / DWECK PRODUCTIONS, NEW YORK

F03/064 • POLAND • SINGLE-MARKET CAMPAIGN

TITLE • WHERE TO SETTLE

BRAND • MASTERCARD

PRODUCT • WEBSITE ...

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

PRODUCTION • MCCANN POLAND, WARSAW

MEDIA • MASTERCARD POLAND, WARSZAWA

PR • MASTERCARD POLAND, WARSZAWA

POST PRODUCTION • MCCANN POLAND, WARSAW

F04/130 • USA •

SOCIAL BEHAVIOUR

TITLE • JOAQUIN’S FIRST SCHOOL SHOOTING

BRAND • CHANGE THE REF

PRODUCT • GUN CONTROL

ENTERED BY • BCW, NEW YORK

IDEA CREATION • BCW, NEW YORK

MEDIA • BCW, NEW YORK

PR • BCW, NEW YORK

F07/133 • USA •

CORPORATE PURPOSE & CSR

TITLE • THE BRAKE ROOM

BRAND • CHICK-FIL-A

PRODUCT • CHICK-FIL-A

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • FACTORY 360, NEW YORK / CRAFT

WORLDWIDE, NEW YORK

MEDIA • PUBLICIS, CHICAGO

PR • BRAND PUBLIC RELATIONS, ATLANTA

Grand Prix

ENGAGEMENT TRACK WINNERS /MEDIA

GRAND PRIX

D06/117 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • #TURNYOURBACK

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / DAVID, MADRID

PRODUCTION • DAVID, SÃO PAULO

MEDIA • MINDSHARE, LONDON

PR • OGILVY, LONDON

GOLD LIONS

A02/019 • UNITED KINGDOM •

CONSUMER GOODS

TITLE • #TURNYOURBACK

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / DAVID, MADRID

PRODUCTION • DAVID, SÃO PAULO

MEDIA • MINDSHARE, LONDON

PR • OGILVY, LONDON

A08/010 • NEW ZEALAND •

CONSUMER SERVICES / B2B

TITLE • THE LAST PERFORMANCE

BRAND • PARTNERS LIFE

PRODUCT • LIFE INSURANCE

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

B01/001 • USA •

USE OF SCREENS & AV PLATFORMS

TITLE • INTERFACE INTERRUPTION

BRAND • TUBI

PRODUCT • TUBI

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

MEDIA • VAYNERMEDIA, NEW YORK

PR • TUBI, SAN FRANCISCO

POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

B01/030 • USA •

USE OF SCREENS & AV PLATFORMS

TITLE • DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU,

LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

B04/069 • BRAZIL • USE OF OUTDOOR

TITLE • GUARDED BUS STOP BRAND • ELETROMIDIA

PRODUCT • ELETROMIDIA

ENTERED BY • ALMAPBBDO, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO

PRODUCTION • CINE, SÃO PAULO / ANTFOOD, SÃO PAULO / ELETROMIDIA, SÃO PAULO MEDIA • ELETROMIDIA, SÃO PAULO

B06/031 • CANADA •

USE OF AMBIENT MEDIA: LARGE SCALE

TITLE • ABILITY SIGNS

BRAND • DECATHLON CANADA

PRODUCT • DECATHLON

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • CONTENT CONTENT, MONTREAL

B09/020 • ARGENTINA • USE OF MOBILE

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

C04/015 • GERMANY • BRAND CONTENT FOR DIGITAL/SOCIAL

TITLE • OREO CHEAT COOKIES

BRAND • MONDELEZ EUROPE

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

PRODUCTION • ICONOCLAST, BERLIN

D05/018 • USA •

BREAKTHROUGH ON A BUDGET

TITLE • BLOCKBUSTER: UNTIL THE BITTER END

BRAND • BLOCKBUSTER

PRODUCT • BLOCKBUSTER VIDEO

ENTERED BY • ATLANTIC, NEW YORK

IDEA CREATION • ATLANTIC, NEW YORK

PRODUCTION • HAVING CHANGED PRODUCTION, NEW YORK / DWECK PRODUCTIONS, NEW YORK

E04/008 • NEW ZEALAND • USE OF CHANNEL INTEGRATION

TITLE • SKINNY - PHONE IT IN

BRAND • SKINNY

PRODUCT • SKINNY MOBILE

ENTERED BY • PHD, AUCKLAND

IDEA CREATION • PHD, AUCKLAND

MEDIA • PHD, AUCKLAND

SILVER LIONS

A01/031 • AUSTRALIA •

FOOD & DRINK

TITLE • FITCHIX

BRAND • HONEST EGGS CO.

PRODUCT • REGENERATIVE FARM EGGS

ENTERED BY • VMLY&R, MELBOURNE

IDEA CREATION • VMLY&R, MELBOURNE

PRODUCTION • AIRBAG, ABBOTSFORD

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

A05/022 • PANAMA •

RETAIL

TITLE • A PROMO NO BODY’S HEARD OF BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT PANAMA, PANAMA CITY

IDEA CREATION • LEO BURNETT PANAMA, PANAMA

CITY

PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

MEDIA • LEO BURNETT PANAMA, PANAMA CITY

PR • LEO BURNETT PANAMA, PANAMA CITY

POST PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

B02/001 • AUSTRALIA •

USE OF AUDIO PLATFORMS

TITLE • THE LOUDEST CALL

BRAND • WHITELION

PRODUCT • THE LOUDEST CALL

ENTERED BY • OGILVY AUSTRALIA, SYDNEY

IDEA CREATION • OGILVY AUSTRALIA, SYDNEY

PRODUCTION • / OGILVY AUSTRALIA, SYDNEY

PR • OGILVY PR AUSTRALIA, SYDNEY

B02/015 • NEW ZEALAND •

USE OF AUDIO PLATFORMS

TITLE • SKINNY - PHONE IT IN

BRAND • SKINNY

PRODUCT • SKINNY MOBILE

ENTERED BY • PHD, AUCKLAND

IDEA CREATION • PHD, AUCKLAND

MEDIA • PHD, AUCKLAND

B03/001 • INDIA •

USE OF PRINT

TITLE • OR TRAVEL ON CLEARTRIP

BRAND • CLEARTRIP

PRODUCT • CLEARTRIP

ENTERED BY • TALENTED.AGENCY, BANGALORE

IDEA CREATION • TALENTED.AGENCY, BANGALORE

PRODUCTION • WEB DIMENSION, NOIDA

MEDIA • CLEARTRIP PVT LTD, BANGALORE

POST PRODUCTION • WEB DIMENSION, NOIDA

B03/004 • SOUTH AFRICA •

USE OF PRINT

ENGAGEMENT TRACK WINNERS /MEDIA

TITLE • PLAN (A)

BRAND • AFRISAM, BLACKSTUDIO

PRODUCT • AFRISAM CEMENT

ENTERED BY • PROMISE, JOHANNESBURG

IDEA CREATION • PROMISE, JOHANNESBURG

PRODUCTION • BLACKSTUDIO, JOHANNESBURG

MEDIA • THE MEDIA SHOP, JOHANNESBURG

B06/037 • FRANCE •

USE OF AMBIENT MEDIA: LARGE SCALE

TITLE • ANNE DE GAULLE

BRAND • FONDATION ANNE DE GAULLE

PRODUCT • ASSOCIATION

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

PR • FRANCE INFO, PARIS

B07/004 • BRAZIL •

USE OF EVENTS & STUNTS

TITLE • MISSING STUDENTS

BRAND • UNICEF BRAZIL

PRODUCT • SCHOOL DROPOUT

ENTERED BY • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO

IDEA CREATION • ARTPLAN COMUNICACAO S/A, RIO

DE JANEIRO

PRODUCTION • MADRE MIA FILMES, SAO PAULO

B11/054 • UNITED KINGDOM •

INNOVATIVE USE OF INFLUENCERS

TITLE • DEPZMAN - LIFE CUT SHORT

BRAND • THE JOSHUA RIBERA FOUNDATION

PRODUCT • THE JOSHUA RIBERA FOUNDATION

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON / INTERGALACTIC

STUDIOS, LONDON / NATIVE, LONDON

MEDIA • SBTV, LONDON

PR • WEBER SHANDWICK, LONDON

POST PRODUCTION • BLACK KITE STUDIOS LTD, LONDON

B12/021 • GERMANY •

METAVERSE, NEW REALITIES & TECH

TITLE • THE HOMELESS GALLERY

BRAND • HINZ&KUNZT / HAMBURGER KUNSTHALLE

PRODUCT • THE HOMELESS GALLERY

ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG

IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG /

MANTIKOR, HAMBURG

PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG /

MANTIKOR, HAMBURG / HASTINGS AUDIO NETWORK, HAMBURG / HOOKED MUSIC, HAMBURG / STUDIO

GUNDLACH, HAMBURG

MEDIA • MEDIAPLUS GERMANY, MUNICH / STROER

DIGITAL MEDIA GMBH, HAMBURG

PR • FISCHER APPELT FURORE, HAMBURG

C06/007

• USA •

CO-CREATION OF BRANDED IP

TITLE

• DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

D02/004 • USA • CHALLENGER BRAND

TITLE • INTERFACE INTERRUPTION

BRAND • TUBI

PRODUCT • TUBI

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

MEDIA • VAYNERMEDIA, NEW YORK

PR • TUBI, SAN FRANCISCO

POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

D02/019 • SWEDEN • CHALLENGER BRAND

TITLE • DASHBOARD BILLBOARDS

BRAND • ŠKODA

PRODUCT • ŠKODA

ENTERED BY • NORD DDB, STOCKHOLM

IDEA CREATION • NORD DDB, STOCKHOLM

PRODUCTION • NORD DDB, STOCKHOLM

POST PRODUCTION • NORD DDB, STOCKHOLM

D03/004 • FRANCE • SINGLE-MARKET CAMPAIGN

TITLE • INSIDE JOBS

BRAND • VOLKSWAGEN GROUP FRANCE

PRODUCT • VOLKSWAGEN

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • ALLSO, PARIS / THE, PARIS

D03/039 • BRAZIL •

SINGLE-MARKET CAMPAIGN

TITLE • BUSCAPÉ. BACK TO THE CITY OF GOD.

BRAND • TELEFÓNICA VIVO & MOTOROLA

PRODUCT • MOTOROLA EDGE 30 ULTRA 5G

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • O2 FILMES, SÃO PAULO / SUPERSONICA, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

POST PRODUCTION • O2 FILMES, SÃO PAULO

E02/014 • USA •

MEDIA PLANNING

TITLE • #STANDUPTOJEWISHHATE – BLUE SQUARE

BRAND • FOUNDATION TO COMBAT ANTISEMITISM

PRODUCT • NON-PROFIT ORG

ENTERED BY • MINDSHARE, NEW YORK

IDEA CREATION • WUNDERMAN THOMPSON, NEW YORK

MEDIA • MINDSHARE, NEW YORK

E03/016 • UNITED KINGDOM •

MEDIA EXECUTION

TITLE • HEART STOPPING

BRAND • BRITISH HEART FOUNDATION

PRODUCT • BRITISH HEART FOUNDATION

ENTERED BY • PHD WORLDWIDE, LONDON

IDEA CREATION • PHD WORLDWIDE, LONDON / GLOBAL MEDIA AND ENTERTAINMENT, LONDON

PRODUCTION • GLOBAL MEDIA AND ENTERTAINMENT, LONDON

MEDIA • PHD WORLDWIDE, LONDON

BRONZE LIONS

A01/011 • ARGENTINA •

FOOD & DRINK

TITLE • COINCIDENCES

BRAND • QUILMES

PRODUCT • BEER

ENTERED BY • AB INBEV, BUENOS AIRES

IDEA CREATION • DRAFTLINE, BUENOS AIRES

PRODUCTION • ARGENTINACINE, BUENOS AIRES

MEDIA • ZENITH, BUENOS AIRES

PR • BALLERO, BUENOS AIRRES

A02/005 • AUSTRALIA •

CONSUMER GOODS

TITLE • FLIPVERTISING

BRAND • SAMSUNG

PRODUCT • SAMSUNG GALAXY Z FLIP4

ENTERED BY • CHEP NETWORK, SYDNEY

IDEA CREATION • CHEP NETWORK, SYDNEY

PRODUCTION • THE SWEETSHOP, SYDNEY

MEDIA • CHEP NETWORK, SYDNEY

PR • OGILVY PR AUSTRALIA, SYDNEY

POST PRODUCTION • THE EDITORS, SYDNEY

A03/022 • USA •

HEALTHCARE

TITLE • DIVERSITREE

BRAND • CLARITIN

PRODUCT • CLARITIN ALLERGY MEDICINE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • TWELVENOTE, NEW YORK

PR • COYNE PR, NEW YORK

POST PRODUCTION • CANJA AUDIO CULTURE, CURITIBA

A05/030 • ARGENTINA •

RETAIL

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

A07/004 • SPAIN • MEDIA / ENTERTAINMENT

TITLE • TWEET SCARVES

BRAND • TWITTER

PRODUCT • SOCIAL MEDIA

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • FAR MEDIA, MADRID / PICKLE MUSIC, MADRID

POST PRODUCTION • DESEIF, MADRID

A08/001 • FRANCE •

CONSUMER SERVICES / B2B

TITLE • INSIDE JOBS

BRAND • VOLKSWAGEN GROUP FRANCE

PRODUCT • VOLKSWAGEN

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • ALLSO, PARIS / THE, PARIS

B01/024 • PANAMA •

USE OF SCREENS & AV PLATFORMS

TITLE • A PROMO NO BODY’S HEARD OF BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT PANAMA, PANAMA CITY

IDEA CREATION • LEO BURNETT PANAMA, PANAMA CITY

PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

MEDIA • LEO BURNETT PANAMA, PANAMA CITY

PR • LEO BURNETT PANAMA, PANAMA CITY

POST PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

B02/012 • UKRAINE • USE OF AUDIO PLATFORMS

TITLE • CAROL FOR CHARITY

BRAND • MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION

PRODUCT • CHARITY FUND

ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV

IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV

MEDIA • STARCOM, KYIV / SPARK FOUNDRY, NEW YORK / SPARK FOUNDRY, LONDON / ZENITH, SOFIA / PUBLICIS, WARSAW

B02/025 • UNITED ARAB EMIRATES •

USE OF AUDIO PLATFORMS

TITLE • FREQUENCIES OF PEACE

BRAND • BABYSHOP

PRODUCT • BABYSHOP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK

MEDIA

• INITIATIVE MENA, DUBAI

PR • MARKETTIERS4DC LTD, LONDON

B03/002 • ISRAEL • USE OF PRINT

TITLE • THE FOLDED NEWSPAPER

BRAND • LGBT ASSOCIATION

PRODUCT • THE ASSOCIATION FOR LGBTQ EQUALITY

IN ISRAEL

ENTERED BY • BLANCO, TEL AVIV

IDEA CREATION • BLANCO, TEL AVIV

MEDIA • BLANCO, TEL AVIV

B04/001 • FINLAND • USE OF OUTDOOR

TITLE • BE AWARE OF THE DOGS

BRAND • MUSTI GROUP

PRODUCT • MUSTI JA MIRRI

ENTERED BY • MUSTI GROUP, HELSINKI

IDEA CREATION • ERMA & REINIKAINEN, HELSINKI

PRODUCTION • COCOA MEDIA PRODUCTIONS, HELSINKI / INTERACTIVE INUITS, HELSINKI / SENSING, HELSINKI

MEDIA • WAVEMAKER, HELSINKI

PR • UNITED IMAGINATIONS, HELSINKI / SAN FRANCISCO AGENCY, HELSINKI

B04/036 • MEXICO • USE OF OUTDOOR

TITLE • DONATE SIREN

BRAND • THE MEXICAN RED CROSS

PRODUCT • THE MEXICAN RED CROSS

ENTERED BY • VMLY&R COMMERCE, MEXICO CITY IDEA CREATION • VMLY&R COMMERCE, MEXICO CITY

B05/039 • ITALY •

USE OF AMBIENT MEDIA: SMALL SCALE

TITLE • THE OFFICE CLEANERS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • TRESBIEN!, MARTINEZ

MEDIA • AMPLIFY, BUENOS AIRES

PR • NINCH COMPANY, CABA

B05/062 • INDIA •

USE OF AMBIENT MEDIA: SMALL SCALE

TITLE • SURAKSHA KA TEEKA

BRAND • MORTEIN

PRODUCT • PRODUCT

ENTERED BY • DENTSU CREATIVE, GURGAON

IDEA CREATION • DENTSU CREATIVE, GURGAON

MEDIA • DENTSU CREATIVE, GURGAON

B06/003 • BRAZIL •

USE OF AMBIENT MEDIA: LARGE SCALE

TITLE • MISSING STUDENTS

BRAND • UNICEF BRAZIL

PRODUCT • SCHOOL DROPOUT

ENTERED BY • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO

IDEA CREATION • ARTPLAN COMUNICACAO S/A, RIO

DE JANEIRO

PRODUCTION • MADRE MIA FILMES, SÃO PAULO

B06/030 • CANADA •

USE OF AMBIENT MEDIA: LARGE SCALE

TITLE • IKEA WINDOW SHOPPING

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • UNDIVIDED CREATIVE INC., TORONTO

MEDIA • CARAT, TORONTO

POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO

B07/011 • GERMANY •

USE OF EVENTS & STUNTS

TITLE • A HAND BALL THAT COULD SAVE YOUR LIFE.

BRAND • BORUSSIA DORTMUND

PRODUCT • BORUSSIA DORTMUND

ENTERED BY • ACCENTURE SONG, HAMBURG

IDEA CREATION • ACCENTURE SONG, HAMBURG

PRODUCTION • ACCENTURE SONG, HAMBURG

MEDIA • ACCENTURE SONG, HAMBURG

PR • ACCENTURE SONG, HAMBURG

POST PRODUCTION • ACCENTURE SONG, HAMBURG

B07/081 • LEBANON •

USE OF EVENTS & STUNTS

TITLE • THE CURRENCY OF CORRUPTION

BRAND • TRANSPARENCY INTERNATIONAL LEBANON - NO CORRUPTION (TI-LB)

PRODUCT • ANTI-CORRUPTION NGO

ENTERED BY • LEO BURNETT, BEIRUT

IDEA CREATION • LEO BURNETT, BEIRUT / LEO

BURNETT, JEDDAH

PRODUCTION • LEO BURNETT, BEIRUT / LEO BURNETT, JEDDAH / DAZL PRODUCTION, BEIRUT PR • LEO BURNETT, BEIRUT

B07/105 • UNITED KINGDOM •

USE OF EVENTS & STUNTS

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

B08/039 • FRANCE •

USE OF DIGITAL PLATFORMS

TITLE • NOT-SO CLASSIC DATES

BRAND • TINDER

PRODUCT • TINDER

ENTERED BY • OGILVY PARIS, PARIS

IDEA CREATION • OGILVY PARIS, PARIS

PRODUCTION • H&O, PARIS

B08/046 • USA •

USE OF DIGITAL PLATFORMS

TITLE • THE MASTERS REMASTERED

BRAND • IBM

PRODUCT • IBM

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK / IBM

CONSULTING, ARMONK

PRODUCTION • IBM IX, ARMONK / MASTERS

TOURNAMENT, AUGUSTA / CHRLX, NEW YORK / BLUR

FILMS, MADRID / PRODCO, LOS ANGELES

MEDIA • EIGHTBAR, NEW YORK

PR • EIGHTBAR, NEW YORK

POST PRODUCTION • CHRLX, NEW YORK /

HOGARTH, NEW YORK / SONIC UNION, NEW YORK / MATHEMATIC STUDIO, PARIS

B11/059 • ISRAEL •

INNOVATIVE USE OF INFLUENCERS

TITLE • FIGHTING TO REMEMBER

BRAND • ZIKARON BASLON

PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • MCCANN, TEL AVIV

IDEA CREATION • MCCANN, TEL AVIV

B12/036 • POLAND •

METAVERSE, NEW REALITIES & TECH

TITLE • BUY MY CANCER

BRAND • ALIVIA CANCER FOUNDATION

PRODUCT • FUNDRAISING MODEL

ENTERED BY • OGILVY POLAND, WARSAW

IDEA CREATION • OGILVY POLAND, WARSAW

PRODUCTION • OGILVY POLAND, WARSAW

MEDIA • OGILVY POLAND, WARSAW

PR • OGILVY POLAND, WARSAW

C01/058 • FRANCE •

AUDIENCE INSIGHTS

TITLE • ORANGE - SAFE ZONE

BRAND • ORANGE

PRODUCT • SAFE ZONE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • BEM.BUILDERS, PARIS

MEDIA • PUBLICIS CONSEIL, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

D04/041 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • ACCEPT REAL COOKIES

BRAND • PIRAQUÊ

PRODUCT • COOKIES PIRAQUÊ

ENTERED BY • LEW’LARA\TBWA, SÃO PAULO

IDEA CREATION • LEW’LARA\TBWA, SÃO PAULO

PRODUCTION • IWWA AGENCIA DIGITAL, SALVADOR

MEDIA • LEW’LARA\TBWA, SÃO PAULO / UOL, SAO PAOLO

D04/074 • USA •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • THE BILLBOARD IS YOURS TO TAKE

BRAND • BUDWEISER

PRODUCT • BUDWEISER

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • LORD + THOMAS, NEW YORK / GRAND VISUAL, NEW YORK / VIVID BROADCAST LTD, WOKING

PR • WEBER SHANDWICK, LONDON / AJ MEDIA

COMMUNICATIONS, NEW YORK

D04/108 • FRANCE •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • LINE FOR CHANGE

BRAND • COLGATE

PRODUCT • COLGATE

ENTERED BY • VMLY&R, PARIS

IDEA CREATION • VMLY&R, PARIS

PRODUCTION • CHANNEL 4, LONDON / ARMOURY, LONDON

MEDIA • WAVEMAKER, LONDON / CHANNEL 4, LONDON

D04/109 • FRANCE •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • #OPTINK

BRAND • JUNGE HELDEN E.V.

PRODUCT • ORGAN DONOR RECRUITMENT

ENTERED BY • MCCANN, PARIS

IDEA CREATION • MCCANN, PARIS

PR • WEBER SHANDWICK, BERLIN

D06/036 • USA •

CORPORATE PURPOSE & CSR

TITLE • CERTIFIED CARE

BRAND • RAID

PRODUCT • SC JOHNSON / RAID

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • PHD, CHICAGO PR • ZENO GROUP, CHICAGO

D06/080 • CZECH REPUBLIC • CORPORATE PURPOSE & CSR

TITLE • THE 13 MINUTES NATIONAL DELAY DAY BRAND • CZECH INSURANCE ASOCIATION

PRODUCT • CZECH INSURANCE ASOCIATION

ENTERED BY • MCCANN, PRAGUE

IDEA CREATION • MCCANN, PRAGUE

PRODUCTION • MCCANN, PRAGUE

MEDIA • MEDIABRANDS CZ, PRAGUE PR • HERO & OUTLAW, PRAGUE

E01/013 • INDIA •

MEDIA INSIGHTS & STRATEGY

TITLE • THE MISSING CHAPTER

BRAND • WHISPER

PRODUCT • WOMEN’S HEALTH

ENTERED BY • ESSENCEMEDIACOM, MUMBAI

IDEA CREATION • LEO BURNETT, GURGAON

MEDIA • MEDIACOM, MUMBAI

ENGAGEMENT TRACK WINNERS /MEDIA

E05/009 • INDIA •

USE OF DATA & ANALYTICS

TITLE • THUMBSTOPPING BEAUTY BIASES

BRAND • DOVE

PRODUCT • DOVE BRAND PURPOSE

ENTERED BY • MINDSHARE INDIA, MUMBAI

IDEA CREATION • MINDSHARE INDIA, MUMBAI

PRODUCTION • MINDSHARE INDIA, MUMBAI / BOBBLE AI, GURUGRAM

MEDIA • MINDSHARE INDIA, MUMBAI

PR • MSL, MUMBAI

Grand Prix

CREATIVE DATA

THE ARTOIS PROBABILITY

ANHEUSER-BUSCH INBEV, STELLA ARTOIS GUT, BUENOS AIRES ARGENTINA

GRAND PRIX

A01/060 • ARGENTINA •

DATA-ENHANCED CREATIVITY

TITLE • THE ARTOIS PROBABILITY

BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • KETAMA, BUENOS AIRES

POST PRODUCTION • KETAMA, BUENOS AIRES

GOLD LIONS

A02/005 • USA •

DATA-DRIVEN TARGETING

TITLE • CHIPOTLE DOPPELGÄNGER

BRAND • CHIPOTLE

PRODUCT • CHIPOTLE

ENTERED BY • GALE, NEW YORK

IDEA CREATION • GALE, NEW YORK

PRODUCTION • GALE, NEW YORK

A04/059 • UNITED KINGDOM •

DATA STORYTELLING

TITLE • FABRIC OF ENGLAND

BRAND • SHOW RACISM THE RED CARD

PRODUCT • SHOW RACISM THE RED CARD

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON

PR • WEBER SHANDWICK, LONDON

SILVER LIONS

A01/059 • ARGENTINA •

DATA-ENHANCED CREATIVITY

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

A04/078 • ARGENTINA •

DATA STORYTELLING

TITLE • THE ARTOIS PROBABILITY

BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • KETAMA, BUENOS AIRES

POST PRODUCTION • KETAMA, BUENOS AIRES

A07/049 • BRAZIL •

USE OF REAL-TIME DATA

TITLE • TRANSPARENCY CARD

BRAND

• CONGRESSO EM FOCO

PRODUCT • TRANSPARENCY CARD

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION • AKQA, SÃO PAULO

PRODUCTION • PAY4BRAIN, SÃO PAULO

MEDIA • AKQA, SÃO PAULO

POST PRODUCTION • PAY4BRAIN, SÃO PAULO

A08/001 • UNITED ARAB EMIRATES • SOCIAL DATA & INSIGHT

TITLE • WALL STREET BALLS

BRAND • TESTICULAR CANCER SOCIETY

PRODUCT • TESTICULAR CANCER AWARENESS

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI / MCCANN HEALTH, DUBAI

PRODUCTION • DRIZZLIN MEDIA PTE LTD, SINGAPORE / CRAFT WORLDWIDE, NEW YORK

PR • MARKETTIERS4DC LTD, LONDON

A10/013 • INDIA •

DATA INTEGRATION

TITLE • LAY’S SMART FARM

BRAND • LAY’S

PRODUCT • LAY’S

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI / CROPIN, BANGALORE

BRONZE LIONS

A03/016 • CANADA •

DATA-DRIVEN CONSUMER PRODUCT

TITLE • INFLATION COOKBOOK

BRAND • SKIP THE DISHES

PRODUCT • SKIP EXPRESS LANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO

PRODUCTION • DENTSU CREATIVE, TORONTO

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS

GROUP PR, MONTREAL

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO

A04/077 • USA •

DATA STORYTELLING

TITLE • GIRLS WHO CODE GIRLS

BRAND • GIRLS WHO CODE

PRODUCT • GIRLS WHO CODE

ENTERED BY • MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK

PRODUCTION • MAKEMEPULSE, LONDON

A04/090 • BRAZIL •

DATA STORYTELLING

TITLE • NEVER DONE EVOLVING FEAT SERENA

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION • AKQA, SÃO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE

PRODUCTION • / HEFTY, SÃO PAULO

POST PRODUCTION • / HEFTY, SÃO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

A06/022 • USA •

DATA TECHNOLOGY

TITLE • MCENROE VS MCENROE

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • LORD + THOMAS, NEW YORK / JSM MUSIC, NEW YORK / UNIT9, LONDON / FALKON, CHESHIRE / SECRET GUY, NEW YORK

PR • 3 PM, NEW YORK

POST PRODUCTION • LORD & THOMAS, CHICAGO / NTROPIC, NEW YORK / CHAPEAU STUDIOS, LOS ANGELES

A06/025 • USA •

DATA TECHNOLOGY

TITLE • CERTIFIED HUMAN

BRAND • INTEL

PRODUCT • INTEL

ENTERED BY • DENTSU CREATIVE, CHICAGO

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • ASL, NEW YORK

MEDIA • CARAT, NEW YORK

POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

A08/010 • FRANCE •

SOCIAL DATA & INSIGHT

TITLE • MCDROP

BRAND • MCDONALD’S FRANCE

PRODUCT • MCDONALD’S

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

A10/014 • POLAND •

DATA INTEGRATION

TITLE • WHERE TO SETTLE

BRAND • MASTERCARD

PRODUCT • WEBSITE ...

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

PRODUCTION • MCCANN POLAND, WARSAW

MEDIA • MASTERCARD POLAND, WARSZAWA

PR • MASTERCARD POLAND, WARSZAWA

POST PRODUCTION • MCCANN POLAND, WARSAW

Grand Prix

SELF LOVE BOUQUET DOORDASH

GRAND PRIX

D04/033 • USA •

BRAND & STRATEGIC STORYTELLING

TITLE • SELF LOVE BOUQUET

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • GUT, LOS ANGELES

IDEA CREATION • GUT, LOS ANGELES

PRODUCTION • CRAIG CUTLER STUDIOS, LOS ANGELES / UNICORNS & UNICORNS, LOS ANGELES

POST PRODUCTION • MAD BOX MADE, SAN DIEGO

GOLD LIONS

A06/013 • UNITED KINGDOM • TRAVEL / LEISURE

TITLE • HOME

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • WIEDEN+KENNEDY, LONDON

IDEA CREATION • WIEDEN+KENNEDY, LONDON

PRODUCTION • WIEDEN+KENNEDY, LONDON

MEDIA • WIEDEN+KENNEDY, LONDON

PR • WIEDEN+KENNEDY, LONDON

B06/053 • ISRAEL •

INNOVATIVE USE OF INFLUENCERS

TITLE • FIGHTING TO REMEMBER

BRAND • ZIKARON BASLON

PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • MCCANN, TEL AVIV

IDEA CREATION • MCCANN, TEL AVIV

C02/025 • ARGENTINA •

PR EFFECTIVENESS

TITLE • THE POSTPONED DAY

BRAND • LALCEC

PRODUCT • LALCEC

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

PR • GREY ARGENTINA, BUENOS AIRES

D01/022 • ARGENTINA •

MEDIA RELATIONS

TITLE • THE POSTPONED DAY

BRAND • LALCEC

PRODUCT • LALCEC

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

PR • GREY ARGENTINA, BUENOS AIRES

D03/052 • USA •

LAUNCH / RE-LAUNCH

TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES

PRODUCT • SKITTLES

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO

PRODUCTION • PICROW, LOS ANGELES

MEDIA • MEDIACOM, NEW YORK

PR • WEBER SHANDWICK, CHICAGO

POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO

E05/058 • POLAND • SPONSORSHIP & BRAND PARTNERSHIP

TITLE • WHERE TO SETTLE

BRAND • MASTERCARD

PRODUCT • WEBSITE ...

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

PRODUCTION • MCCANN POLAND, WARSAW MEDIA • MASTERCARD POLAND, WARSZAWA

PR • MASTERCARD POLAND, WARSZAWA

POST PRODUCTION • MCCANN POLAND, WARSAW

F05/040 • UNITED KINGDOM • CULTURAL INSIGHT

TITLE • HOME

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • WIEDEN+KENNEDY, LONDON

IDEA CREATION • WIEDEN+KENNEDY, LONDON

PRODUCTION • WIEDEN+KENNEDY, LONDON

MEDIA • WIEDEN+KENNEDY, LONDON

PR • WIEDEN+KENNEDY, LONDON

F07/119 • CANADA •

CORPORATE PURPOSE & CSR

TITLE • RUNNER 321

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • 456 STUDIOS, TORONTO

PR • CURRENT PR, TORONTO

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

SILVER LIONS

A05/029 • UNITED KINGDOM • RETAIL

TITLE • ICELAND FOOD CLUB

BRAND • ICELAND FOODS

PRODUCT • SUPERMARKET RETAILER

ENTERED BY • KETCHUM, LONDON

IDEA CREATION • KETCHUM, LONDON

PR • KETCHUM, LONDON

A07/017 • UNITED KINGDOM • MEDIA / ENTERTAINMENT

TITLE • THE LAST PHOTO BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

A09/031 • USA •

NFPO / CHARITY / GOVERNMENT

TITLE • ARE YOU PRESS WORTHY?

BRAND • COLUMBIA JOURNALISM REVIEW

PRODUCT • COLUMBIA JOURNALISM REVIEW

ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY

IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY

PRODUCTION • REDSLASH, NEW YORK

POST PRODUCTION • REDSLASH, NEW YORK

A09/053 • FRANCE •

NFPO / CHARITY / GOVERNMENT

TITLE • #OPTINK

BRAND • JUNGE HELDEN E.V.

PRODUCT • ORGAN DONOR RECRUITMENT

ENTERED BY • MCCANN, PARIS

IDEA CREATION • MCCANN, PARIS

PR • WEBER SHANDWICK, BERLIN

A09/056 • LEBANON •

NFPO / CHARITY / GOVERNMENT

TITLE • DIRTY LAUNDRY

BRAND • ABAAD RESOURCE CENTER FOR GENDER

EQUALITY

PRODUCT • ABAAD GENDER EQUALITY NGO

ENTERED BY • LEO BURNETT, BEIRUT

IDEA CREATION • LEO BURNETT, BEIRUT

PRODUCTION • LEO BURNETT, BEIRUT / REMIE

AKL PRODUCTION, BEIRUT / MTV - STUDIOVISION, BEIRUT

MEDIA • LEO BURNETT, BEIRUT

PR • LEO BURNETT, BEIRUT

B03/049 • USA •

REAL-TIME RESPONSE

TITLE • BRING HOME THE BUD

BRAND • BUDWEISER

PRODUCT • BUDWEISER BEER

ENTERED BY • WIEDEN+KENNEDY, NEW YORK

IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / WIEDEN+KENNEDY, SAO PAULO / AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • WIEDEN+KENNEDY, NEW YORK

MEDIA • COPA90, LONDON

PR • ALLISON+PARTNERS, NEW YORK

POST PRODUCTION • SONIC UNION, NEW YORK

B03/055 • BRAZIL •

REAL-TIME RESPONSE

TITLE • THE BEST-SELLER CONSTITUTION

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, SAO PAULO

ENGAGEMENT TRACK WINNERS /PR

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • HEFTY, SAO PAULO

PR • UM WORLDWIDE, SAO PAULO

B06/030 • SINGAPORE •

INNOVATIVE USE OF INFLUENCERS

TITLE • KAMI

BRAND • DOWN SYNDROME INTERNATIONAL

PRODUCT • DOWN SYNDROME INTERNATIONAL

ENTERED BY • FORSMAN & BODENFORS, SINGAPORE

IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE

PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE

PR • FORSMAN & BODENFORS, SINGAPORE

POST PRODUCTION • FUSE ADVENTURES IN AUDIO, SINGAPORE

C01/007 • USA •

RESEARCH, DATA & ANALYTICS

TITLE • ARE YOU PRESS WORTHY?

BRAND • COLUMBIA JOURNALISM REVIEW

PRODUCT • COLUMBIA JOURNALISM REVIEW

ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY

IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY

PRODUCTION • REDSLASH, NEW YORK

POST PRODUCTION • REDSLASH, NEW YORK

C01/010 • JAPAN •

RESEARCH, DATA & ANALYTICS

TITLE • WELL-BEING INDEX (GDW)

BRAND • NIKKEI INC.

PRODUCT • WELL-BEING INDEX

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

MEDIA • DENTSU INC., TOKYO / NIKKEI INC., TOKYO

PR • DENTSU INC., TOKYO

D02/112 • USA •

USE OF EVENTS & STUNTS

TITLE • THE TAX FREE BAGEL

BRAND • PHILADELPHIA CREAM CHEESE

PRODUCT • CREAM CHEESE

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • STREET FACTORY MEDIA, MINNEAPOLIS

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

D02/121 • CANADA •

USE OF EVENTS & STUNTS

TITLE • RUNNER 321

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • 456 STUDIOS, TORONTO

PR • CURRENT PR, TORONTO

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

D02/126 • UNITED KINGDOM • USE OF EVENTS & STUNTS

TITLE • MAYO MCHACK

BRAND • HELLMANN’S

PRODUCT • HELLMANN’S MAYONNAISE

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

MEDIA • MINDSHARE, LONDON

PR • EDELMAN, LONDON

D03/048 • INDIA • LAUNCH / RE-LAUNCH

TITLE • #BRINGBACK2011

BRAND • OREO INDIA

PRODUCT • OREO COOKIE

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI

D04/056 • ARGENTINA •

BRAND & STRATEGIC STORYTELLING

TITLE • THE POSTPONED DAY

BRAND • LALCEC

PRODUCT • LALCEC

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

PR • GREY ARGENTINA, BUENOS AIRES

F04/035 • KENYA • SOCIAL BEHAVIOUR

TITLE • STAIN NOT SHAME

BRAND • ZEVA FASHION

PRODUCT • ZEVA FASHION

ENTERED BY • SCANAD, NAIROBI

IDEA CREATION • SCANAD, NAIROBI

PR • HILL+KNOWLTON STRATEGIES, NAIROBI

F07/121 • UNITED KINGDOM • CORPORATE PURPOSE & CSR

TITLE • ICELAND FOOD CLUB

BRAND • ICELAND FOODS

PRODUCT • SUPERMARKET RETAILER

ENTERED BY • KETCHUM, LONDON

IDEA CREATION • KETCHUM, LONDON

PR • KETCHUM, LONDON

A02/004 • PERU • CONSUMER GOODS

TITLE • THE STAIN

BRAND • KOTEX

PRODUCT • KOTEX

ENTERED BY • VALOR, LIMA

IDEA CREATION • VALOR ESTRATEGICO SAC, LIMA

PRODUCTION • KO FILMS, LIMA

MEDIA • OMD PERU, LIMA

PR • PACIFIC, LIMA

BRONZE LIONS

A05/026 • USA •

RETAIL

TITLE • 50+

BRAND • POPEYES

PRODUCT • CHICKEN POPEYES

ENTERED BY • RESTAURANT BRANDS

INTERNATIONAL, MIAMI

IDEA CREATION • GUT, MEXICO CITY

A07/008 • CANADA •

MEDIA / ENTERTAINMENT

TITLE • THE UNBURNABLE BOOK

BRAND • PENGUIN BOOKS RANDOM HOUSE

PRODUCT • PENGUIN BOOKS RANDOM HOUSE

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • ASYMETRIC MEDIA, TORONTO

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

B02/001 • INDIA •

COMMUNITY MANAGEMENT

TITLE • WHY IS THIS A SWIGGY AD?

BRAND • SWIGGY

PRODUCT • SWIGGY

ENTERED BY • TALENTED.AGENCY, BANGALORE

IDEA CREATION • TALENTED.AGENCY, BANGALORE

PRODUCTION • ROOTED FILMS, MUMBAI / THOUGHTLINE DESIGN STUDIO, MUMBAI

MEDIA • HAVAS MEDIA INDIA, BANGALORE

PR • SWIGGY INDIA, BANGALORE

B03/018 • CANADA •

REAL-TIME RESPONSE

TITLE • #FINDTHEKETCHUPBOATGUY

BRAND • THE KRAFT HEINZ COMPANY

PRODUCT • HEINZ KETCHUP

ENTERED BY • THE KITCHEN, TORONTO

IDEA CREATION • THE KITCHEN, TORONTO

PR • ZENO GROUP, CHICAGO

B03/061 • POLAND •

REAL-TIME RESPONSE

TITLE • WHERE TO SETTLE

BRAND • MASTERCARD

PRODUCT • WEBSITE ...

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

PRODUCTION • MCCANN POLAND, WARSAW

MEDIA • MASTERCARD POLAND, WARSZAWA

PR • MASTERCARD POLAND, WARSZAWA

POST PRODUCTION • MCCANN POLAND, WARSAW

B04/025 • UNITED KINGDOM •

CONTENT CREATION & PRODUCTION

TITLE • THE CHAT

BRAND • BREAST CANCER NOW

PRODUCT • BREAST CANCER CHARITY

ENTERED BY • BMB, LONDON

IDEA CREATION • BMB, LONDON

PRODUCTION • BMB, LONDON

PR • W COMMUNICATIONS, LONDON

B04/033 • USA •

CONTENT CREATION & PRODUCTION

TITLE • TASTE MY FACE

BRAND • APPLEBEE’S

PRODUCT • APPLEBEE’S

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION • TOWNHOUSE, NEW YORK / LONDON

ALLEY, LOS ANGELES / HEAVY DUTY PROJECTS, LOS

ANGELES / MACGUFFIN FILMS, NEW YORK

MEDIA • INITIATIVE MEDIA, NEW YORK

PR • CURRENT GLOBAL, CHICAGO

B04/048 • ISRAEL •

CONTENT CREATION & PRODUCTION

TITLE • FIGHTING TO REMEMBER

BRAND • ZIKARON BASLON

PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • MCCANN, TEL AVIV

IDEA CREATION • MCCANN, TEL AVIV

C02/027 • USA •

PR EFFECTIVENESS

TITLE • #STANDUPTOJEWISHHATE – BLUE SQUARE

BRAND • FCAS: FOUNDATION TO COMBAT ANTISEMITISM

PRODUCT • AWARENESS AROUND THE ALARMING

RISE OF ANTISEMITISM IN AMERICA

ENTERED BY • WUNDERMAN THOMPSON, NEW YORK

IDEA CREATION • WUNDERMAN THOMPSON, NEW YORK

PRODUCTION • MODERN LOGIC, LOS ANGELES / JSM

MUSIC, NEW YORK

MEDIA • MINDSHARE, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

D02/098 • PORTUGAL • USE OF EVENTS & STUNTS

TITLE • GOLDEN DATES

BRAND • AMP | ASSOCIATION FOR THE ELDERLY

PRODUCT • AMP | ASSOCIATION FOR THE ELDERLY

ENTERED BY • LEO BURNETT LISBOA

IDEA CREATION • LEO BURNETT LISBOA

PRODUCTION • BLANCHE FILMES, PAÇO DE ARCOS

MEDIA • ZENITH, LISBOA

D02/114 • BELGIUM •

USE OF EVENTS & STUNTS

TITLE • THE MAMMOTH MEATBALL

BRAND • VOW

PRODUCT • CULTURED MEAT

ENTERED BY • WUNDERMAN THOMPSON BENELUX, ANTWERP

IDEA CREATION • WUNDERMAN THOMPSON BENELUX, ANTWERP

PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / WUNDERMAN THOMPSON, SYDNEY / AMBASSADORS, AMSTERDAM / AMP.AMSTERDAM // THE SONIC BRANDING COMPANY, AMSTERDAM / MONWEST, AMSTERDAM

PR • WUNDERMAN THOMPSON BENELUX, ANTWERP / FOR THE RIGHT REASONS, AMSTERDAM / BCW, NEW YORK

POST PRODUCTION • WUNDERMAN THOMPSON, SYDNEY / AMBASSADORS, AMSTERDAM

D02/123 • INDIA •

USE OF EVENTS & STUNTS

TITLE • AIRTEL 175 REPLAYED

BRAND • AIRTEL

PRODUCT • AIRTEL TELECOMMUNICATIONS

ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI

D04/019 • BRAZIL •

BRAND & STRATEGIC STORYTELLING

TITLE • UNCOMFORTABLE FOOD

BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • SOKO, SÃO PAULO

IDEA CREATION • SOKO, SÃO PAULO

PRODUCTION • CAFE ROYAL, SÃO PAULO

PR • H+K IDEAL, SÃO PAULO

D04/039 • USA •

BRAND & STRATEGIC STORYTELLING

TITLE • EQUINOX - WE DON’T SPEAK JANUARY

BRAND • EQUINOX GROUP

PRODUCT • EQUINOX GROUP

ENTERED BY • COLLINS, NEW YORK

IDEA CREATION • COLLINS, NEW YORK

D04/052 • FRANCE •

BRAND & STRATEGIC STORYTELLING

TITLE • SOLAR IMPULSE - PRÊT À VOTER

BRAND • SOLAR IMPULSE

PRODUCT • PRÊT À VOTER

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

MEDIA • PUBLICIS MEDIA CONNECT, PARIS

PR • PUBLICIS CONSEIL, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

D05/030 • ITALY •

USE OF TECHNOLOGY

TITLE • THE CLOSER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • DIVISION, PARIS

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

POST PRODUCTION • THE MILL, PARIS

E01/012 • USA •

CORPORTE IMAGE & REPUTATION

TITLE • 50+

BRAND • POPEYES

PRODUCT • CHICKEN POPEYES

ENTERED BY • RESTAURANT BRANDS

INTERNATIONAL, MIAMI

IDEA CREATION • GUT, MEXICO CITY

F01/013 • ROMANIA • LOCAL BRAND

TITLE • #UNEXAMINABLE

BRAND • THE VIF NETWORK

PRODUCT • NGO WOMEN RIGHTS

ENTERED BY • DDB ROMANIA, BUCHAREST

IDEA CREATION • DDB ROMANIA, BUCHAREST

PRODUCTION • ABIS STUDIO, BUCHAREST

MEDIA • MEDIA INVESTMENT, BUCHAREST

F02/009 • UNITED KINGDOM • CHALLENGER BRAND

TITLE • DAILY STAR - LETTUCE LIZ

BRAND • DAILY STAR

PRODUCT • NEWS BRAND

ENTERED BY • REACH PLC, LONDON

IDEA CREATION • REACH PLC, LONDON

PRODUCTION • REACH PLC, LONDON

MEDIA • REACH PLC, LONDON

PR • REACH PLC, LONDON

POST PRODUCTION • REACH PLC, LONDON

F03/025 • SWITZERLAND •

SINGLE-MARKET CAMPAIGN

TITLE • THE MIGROS BEER

BRAND • MIGROS

PRODUCT • MIGROS BEER NON

ENTERED BY • WIRZ GROUP, ZURICH

IDEA CREATION • WIRZ GROUP, ZURICH

PRODUCTION • STORIES, ZÜRICH

MEDIA • MIGROS GENOSSENSCHAFTS BUND, ZURICH

PR • WIRZ GROUP, ZURICH / MIGROS

GENOSSENSCHAFTS BUND, ZURICH

POST PRODUCTION • STORIES, ZÜRICH / JINGLE

JUNGLE, ZÜRICH

F03/031 • ITALY •

SINGLE-MARKET CAMPAIGN

TITLE • HEINEKICKS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN / BBH, SINGAPORE

F03/058 • UNITED KINGDOM •

SINGLE-MARKET CAMPAIGN

TITLE • ICELAND FOOD CLUB

BRAND • ICELAND FOODS

PRODUCT • SUPERMARKET RETAILER

ENTERED BY • KETCHUM, LONDON

IDEA CREATION • KETCHUM, LONDON

PR • KETCHUM, LONDON

F05/059 • USA •

CULTURAL INSIGHT

TITLE • WEAR ‘EM OUT STORE

BRAND • EBAY

PRODUCT • EBAY SNEAKERS

ENTERED BY • EDELMAN, NEW YORK

IDEA CREATION • EDELMAN, NEW YORK

PRODUCTION • EDELMAN, NEW YORK / UNITED

ENTERTAINMENT GROUP, NEW YORK / FALKON, LOS

ANGELES

PR • EDELMAN, NEW YORK

POST PRODUCTION • FALKON, LOS ANGELES

F05/085 • UNITED ARAB EMIRATES •

CULTURAL INSIGHT

TITLE • SUPERSTAR RAVI

BRAND • ADIDAS

PRODUCT • ADIDAS ORIGINALS

ENTERED BY • HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI / RED

HAVAS MIDDLE EAST, DUBAI

PR • RED HAVAS MIDDLE EAST, DUBAI

F07/073 • USA •

CORPORATE PURPOSE & CSR

TITLE • CERTIFIED CARE

BRAND • RAID

PRODUCT • SC JOHNSON / RAID

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • PHD, CHICAGO

PR • ZENO GROUP, CHICAGO

PUBLIC RELATIONS

Grand Prix

CREATIVE B2B

EART4

B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT

ALMAPBBDO, SAO PAULO BRAZIL

ENGAGEMENT TRACK WINNERS /CREATIVE B2B

GRAND PRIX

A09/056 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • EART4

BRAND • B3 STOCK EXCHANGE & UNITED NATIONS

GLOBAL COMPACT

PRODUCT • EART4

ENTERED BY • ALMAPBBDO, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO

PRODUCTION • ALMAPBBDO, SÃO PAULO / RAW

AUDIO, SÃO PAULO

PR • GIUSTI COMUNICACAO, SÃO PAULO / INPRESS

PORTER NOVELLI, SÃO PAULO / ALMAPBBDO, SÃO PAULO

GOLD LIONS

A04/034 • USA •

TARGETING & ENGAGEMENT

TITLE • CERTIFIED HUMAN

BRAND • INTEL

PRODUCT • INTEL

ENTERED BY • DENTSU CREATIVE, CHICAGO

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • ASL, NEW YORK

MEDIA • CARAT, NEW YORK

POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

A11/062 • USA •

CRAFT IN B2B

TITLE • ROCK STAR

BRAND • WORKDAY

PRODUCT • ENTERPRISE CLOUD MANAGEMENT

ENTERED BY • OGILVY , LOS ANGELES

IDEA CREATION • OGILVY , LOS ANGELES / OGILVY, CHICAGO

PRODUCTION • O POSITIVE, SANTA MONICA / HOGARTH, LOS ANGELES

PR • BCW, LOS ANGELES

POST PRODUCTION • MACKCUT, NEW YORK / PARLIAMENT, LOS ANGELES / RARE MEDIUM, NEW YORK / THE ELEMENTS MUSIC, LOS ANGELES / LIME

STUDIOS, LOS ANGELES

SILVER LIONS

A02/044 • ITALY •

BRAND EXPERIENCE

TITLE • THE OFFICE CLEANERS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • TRESBIEN!, MARTINEZ

MEDIA • AMPLIFY, BUENOS AIRES

PR • NINCH COMPANY, CABA

A04/044 • ITALY •

TARGETING & ENGAGEMENT

TITLE • THE OFFICE CLEANERS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • TRESBIEN!, MARTINEZ

MEDIA • AMPLIFY, BUENOS AIRES

PR • NINCH COMPANY, CABA

A09/017 • USA •

CORPORATE PURPOSE & CSR

TITLE • NATIVA METER

BRAND • BAVARIA

PRODUCT • CERVEZA NATIVA

ENTERED BY • L&C, NEW YORK

IDEA CREATION • L&C, NEW YORK

PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION • AGOSTO, LIMA

A10/018 • BRAZIL • MARKET DISRUPTION

TITLE • BEER POWER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LE PUB, SÃO PAOLO

IDEA CREATION • LE PUB, SÃO PAOLO MEDIA • IPROSPECT, SÃO PAULO

A10/026 • USA • MARKET DISRUPTION

TITLE • CERTIFIED HUMAN

BRAND • INTEL

PRODUCT • INTEL

ENTERED BY • DENTSU CREATIVE, CHICAGO

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • ASL, NEW YORK

MEDIA • CARAT, NEW YORK

POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

BRONZE LIONS

A02/003 • NORWAY • BRAND EXPERIENCE

TITLE • DAS CHAIR

BRAND • VOLKSWAGEN COMMERCIAL VEHICLES

PRODUCT • VOLKSWAGEN COMMERCIAL VEHICLES

ENTERED BY • TRY AS, OSLO

IDEA CREATION • TRY AS, OSLO

PRODUCTION • DEPT, OSLO / OIOIOI, OSLO / HAKIMAKI, OSLO

A04/004 • USA •

TARGETING & ENGAGEMENT

TITLE • TIP FOR HEINZ

BRAND • THE KRAFT HEINZ COMPANY

PRODUCT • HEINZ

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • EASY MONDAYS, NEW YORK / THE MAESTROS, MEXICO

MEDIA • STARCOM, CHICAGO

POST PRODUCTION • LOST PLANET EDITORIAL, NEW YORK / CYCLE MEDIA, NEW YORK / A FRESH FACE IN HELL, SEATTLE

A07/019 • TURKEY •

BREAKTHROUGH ON A BUDGET

TITLE • IS THAT HEINZ?

BRAND • HEINZ

PRODUCT • HEINZ TOMATO KETCHUP

ENTERED BY • WUNDERMAN THOMPSON TURKEY, ISTANBUL

IDEA CREATION • WUNDERMAN THOMPSON TURKEY, ISTANBUL

PRODUCTION • MIEL FILM, ISTANBUL

A08/012 • USA •

CHALLENGER BRAND

TITLE • HOW MUCH IS A SH*TLOAD?

BRAND • FLOCK FREIGHT

PRODUCT • FLOCK FREIGHT SHARED TRUCKLOAD

ENTERED BY • FLOCK FREIGHT, ENCINITAS

IDEA CREATION • FLOCK FREIGHT, ENCINITAS / MAXIMUM EFFORT, LOS ANGELES

PRODUCTION • MAXIMUM EFFORT, LOS ANGELES

MEDIA • FLOCK FREIGHT, ENCINITAS

A09/018 • SWEDEN •

CORPORATE PURPOSE & CSR

TITLE • VEHICLE OF CHANGE

BRAND • VATTENFALL

PRODUCT • VATTENFALL + CAKE

ENTERED BY • NORD DDB, STOCKHOLM

IDEA CREATION • NORD DDB, STOCKHOLM

PRODUCTION • NORD DDB, STOCKHOLM

POST PRODUCTION • NORD DDB, STOCKHOLM

A10/035 • SWEDEN •

MARKET DISRUPTION

TITLE • PURE WASTE

BRAND • SSAB

PRODUCT • STEEL MANUFACTURER

ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG

IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG

PRODUCTION • BRUTO STUDIO, STOCKHOLM

MEDIA • SCREAM, GOTHENBURG

A12/047 • FRANCE •

INTEGRATED CAMPAIGNS

TITLE • RENAULT - TIME-FIGHTERS PROGRAM

BRAND • RENAULT

PRODUCT • HUMAN FIRST PROGRAM

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • BIG PRODUCTIONS, PARIS

MEDIA • OMD FRANCE, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

A12/050 • BRAZIL •

INTEGRATED CAMPAIGNS

TITLE • EART4

BRAND • B3 STOCK EXCHANGE & UNITED NATIONS

GLOBAL COMPACT

PRODUCT • EART4

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO / RAW

AUDIO, SAO PAULO

Grand Prix SOCIAL & INFLUENCER

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

GRAND PRIX

B02/026 • AUSTRALIA •

TARGETING / ENGAGEMENT STRATEGIES

TITLE • FLIPVERTISING

BRAND • SAMSUNG

PRODUCT • SAMSUNG GALAXY Z FLIP4

ENTERED BY • CHEP NETWORK, SYDNEY

IDEA CREATION • CHEP NETWORK, SYDNEY

PRODUCTION • THE SWEETSHOP, SYDNEY

MEDIA • CHEP NETWORK, SYDNEY

PR • OGILVY PR AUSTRALIA, SYDNEY

POST PRODUCTION • THE EDITORS, SYDNEY

GOLD LIONS

A08/015 • CANADA •

CONSUMER SERVICES / B2B

TITLE • NXT LVL

BRAND • BANK OF MONTREAL

PRODUCT • BANK OF MONTREAL

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • UNIFIED CONTENT, TORONTO

MEDIA • UM, TORONTO

POST PRODUCTION • UNIFIED CONTENT, TORONTO / OSO AUDIO, TORONTO

B01/022 • ARGENTINA •

COMMUNITY MANAGEMENT

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

B02/031 • GERMANY •

TARGETING / ENGAGEMENT STRATEGIES

TITLE • OREO CHEAT COOKIES

BRAND • MONDELEZ EUROPE

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

PRODUCTION • ICONOCLAST, BERLIN

D02/004 • FRANCE •

SOCIAL FILM

TITLE • WHO - A THREAD MOVIE

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • HEREZIE, PARIS

IDEA CREATION • HEREZIE, PARIS

PRODUCTION • UNFOLD PRODUCTION, PARIS

D02/056 • UNITED KINGDOM •

SOCIAL FILM

TITLE • THE COST OF BEAUTY

BRAND • DOVE MASTERBRAND

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

E02/033 • BRAZIL •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • CASHBACK FOR YOUR JERSEY’S BACK BRAND • FLASH

PRODUCT • FLASH CORPORATE CARD

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

PRODUCTION • FCB BRASIL, SÃO PAULO

PR • FCB BRASIL, SÃO PAULO

POST PRODUCTION • FCB BRASIL, SÃO PAULO

F05/055 • FRANCE • CULTURAL INSIGHT

TITLE • #OPTINK

BRAND • JUNGE HELDEN E.V.

PRODUCT • ORGAN DONOR RECRUITMENT

ENTERED BY • MCCANN, PARIS

IDEA CREATION • MCCANN, PARIS

PR • WEBER SHANDWICK, BERLIN

F06/037 • CANADA • BREAKTHROUGH ON A BUDGET

TITLE • BILL IT TO BEZOS

BRAND • JANE/FINCH COMMUNITY CENTRE

PRODUCT • JANE/FINCH COMMUNITY CENTRE

ENTERED BY • ANGRY BUTTERFLY, TORONTO

IDEA CREATION • ANGRY BUTTERFLY, TORONTO

PRODUCTION • ANGRY BUTTERFLY, TORONTO

MEDIA • ANGRY BUTTERFLY, TORONTO

PR • ANGRY BUTTERFLY, TORONTO

POST PRODUCTION • ANGRY BUTTERFLY, TORONTO / PIRATE AUDIO PRODUCTION, TORONTO

SILVER LIONS

A01/019 • USA • FOOD & DRINK

TITLE • MICHELOB GUY

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • MICHELOB ULTRA, NEW YORK

IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

PRODUCTION • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

/ DRAFTLINE, NEW YORK

A07/008 • USA •

MEDIA / ENTERTAINMENT

TITLE • WEDNESDAY HATES MARKETING

BRAND • NETFLIX

PRODUCT • WEDNESDAY ON NETFLIX

ENTERED BY • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES

IDEA CREATION • NETFLIX MARKETING

PARTNERSHIPS, LOS ANGELES / TRAILER PARK, NEW YORK / ART MACHINE, LOS ANGELES / HUSTLE LA, LOS ANGELES

PRODUCTION • TRAILER PARK, NEW YORK / ART MACHINE, LOS ANGELES / HUSTLE LA, LOS ANGELES

MEDIA • MEDIAHUB, CALIFORNIA / RAPPORTWW, LONDON

PR • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES

A09/007 • AUSTRALIA •

NFPO / CHARITY / GOVERNMENT

TITLE • THE RELUCTANT SHANTY

BRAND • AUSTRALIANS FOR UNHCR

PRODUCT • UNHCR

ENTERED BY • BMF, SYDNEY

IDEA CREATION • BMF, SYDNEY

PRODUCTION • FINCH, SYDNEY

PR • BMF, SYDNEY

POST PRODUCTION • FINCH, SYDNEY / RUMBLE STUDIOS, SYDNEY

B03/046 • CANADA •

REAL-TIME RESPONSE

TITLE • #KEEPTHEGREY

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • EDELMAN, TORONTO

IDEA CREATION • EDELMAN, TORONTO

PRODUCTION • EDELMAN, TORONTO

MEDIA • PHD, TORONTO

PR • EDELMAN, TORONTO

POST PRODUCTION • EDELMAN, TORONTO

B04/009 • CANADA •

SOCIAL DATA & INSIGHT

TITLE • TRENDING 2 TABLE

BRAND • VOILÀ BY SOBEYS

PRODUCT • VOILÀ

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • 456 STUDIOS, TORONTO

POST PRODUCTION • 456 STUDIOS, TORONTO

B04/013 • ARGENTINA •

SOCIAL DATA & INSIGHT

TITLE • SCROLLING THERAPY

MEDIA

• WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

PR • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

POST PRODUCTION • WIEDEN+KENNEDY, NEW YORK

BRAND • EUROFARMA

PRODUCT • EUROFARMA

ENTERED BY • DENTSU CREATIVE, BUENOS AIRES

IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

/ DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO

PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA / CANJA

AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO

B05/036 • ITALY •

BRAND STORYTELLING

TITLE • RIDICULOUS EXCUSES NOT TO BE INCLUSIVE

BRAND • COORDOWN

PRODUCT • WORLD DOWN SYNDROME DAY 2023

ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN / TINYGIANT, NEW YORK

POST PRODUCTION • STABBIOLO MUSIC, SARTEANO / BRAVAGENTE AUDIO - SOUND AGENCY, MILANO / SINCROMIE, MESSINA

B06/041 • ROMANIA •

INNOVATIVE USE OF COMMUNITY

TITLE • ILLITERATE ADS

BRAND • PEPCO

PRODUCT • PEPCO BACK TO SCHOOL

ENTERED BY • VMLY&R, BUCHAREST

IDEA CREATION • VMLY&R, BUCHAREST

PRODUCTION • LOOPS PRODUCTION, BUCHAREST PR • VMLY&R, BUCHAREST

B06/064 • BRAZIL •

INNOVATIVE USE OF COMMUNITY

TITLE • MISSION: WHOPPER

BRAND • BURGER KING

PRODUCT • WHOPPER

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO / DAVID, BUENOS AIRES

MEDIA • DAVID, SÃO PAULO

B07/009 • CANADA •

METAVERSE, NEW REALITIES & TECH

TITLE • HEINZ A.I. KETCHUP

BRAND • KRAFT HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO / STARCOM, CHICAGO

PR • MAGIC CIRCLE WORKSHOP & COMMON GOOD, TORONTO / ZENO GROUP, TORONTO

POST PRODUCTION • CIRCONFLEX, MONTREAL

D02/037 • ROMANIA •

SOCIAL FILM

TITLE • #UNEXAMINABLE

BRAND • THE VIF NETWORK

PRODUCT • NGO WOMEN RIGHTS

ENTERED BY • DDB ROMANIA, BUCHAREST

IDEA CREATION • DDB ROMANIA, BUCHAREST

PRODUCTION • ABIS STUDIO, BUCHAREST

MEDIA • MEDIA INVESTMENT, BUCHAREST

PR • PORTER NOVELLI ROMANIA, BUCHAREST

D03/002 • USA •

SOCIAL FILM SERIES

TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA

BRAND • APPLE MUSIC

PRODUCT • APPLE MUSIC

ENTERED BY • APPLE, LOS ANGELES

IDEA CREATION • APPLE, LOS ANGELES

PRODUCTION • APPLE, LOS ANGELES

MEDIA • APPLE, LOS ANGELES

PR • APPLE, LOS ANGELES

POST PRODUCTION • APPLE, LOS ANGELES

D04/014 • AUSTRALIA • CO-CREATION&USER GENERATED CONTENT

TITLE • I’M NEALE DANIHER

BRAND • FIGHTMND

PRODUCT • FIGHTMND

ENTERED BY • CLEMENGER BBDO, SYDNEY

IDEA CREATION • CLEMENGER BBDO, SYDNEY

PRODUCTION • FINCH, SYDNEY

POST PRODUCTION • FINISH PRODUCTIONS, MELBOURNE / SQUEAK E. CLEAN STUDIOS, MELBOURNE / ELECTRIC DREAMS, MELBOURNE

E01/028 • INDIA •

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • #BRINGBACK2011

BRAND • OREO INDIA

PRODUCT • OREO COOKIE

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI

E03/028 • AUSTRALIA • SOCIAL PURPOSE

TITLE • THROUGH THEIR EYES

BRAND • MAYBELLINE NEW YORK

PRODUCT • MAYBELLINE NEW YORK

ENTERED BY • HERO, MELBOURNE

IDEA CREATION • HERO, MELBOURNE / MCCANN, MELBOURNE

PRODUCTION • TRUCE FILMS, MELBOURNE

MEDIA • WAVEMAKER, MELBOURNE

POST PRODUCTION • GUSTO MUSIC, MELBOURNE

BRONZE LIONS

A02/013 • USA •

CONSUMER GOODS

TITLE • MATCH STIX SNATCH

BRAND • FENTY BEAUTY

PRODUCT • FENTY MATCH STIX

ENTERED BY • @GRACEMCHOI, NEW YORK

IDEA CREATION • @GRACEMCHOI, NEW YORK / FENTY BEAUTY, SAN FRANCISCO

PRODUCTION • @GRACEMCHOI, NEW YORK

POST PRODUCTION • @GRACEMCHOI, NEW YORK

A04/013 • ARGENTINA •

AUTOMOTIVE

TITLE • UNHASHTAGGED PLACES

BRAND • RENAULT

PRODUCT • ALASKAN OUTSIDER

ENTERED BY • PUBLICIS, BUENOS AIRES

IDEA CREATION • PUBLICIS, BUENOS AIRES

PRODUCTION • TRESBIEN!, MARTINEZ

A07/019 • USA •

MEDIA / ENTERTAINMENT

TITLE • CALL ME, WITH TIMOTHEE CHALAMET

BRAND • APPLE

PRODUCT • APPLE TV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • MJZ, LOS ANGELES

MEDIA • OMD, LOS ANGELES

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES

B02/037 • USA •

TARGETING / ENGAGEMENT STRATEGIES

TITLE • ECYCLELAND

BRAND • INTEL

PRODUCT • INTEL

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

PR • VMLY&R, KANSAS CITY

POST PRODUCTION • VMLY&R, KANSAS CITY

B03/029 • SWEDEN •

REAL-TIME RESPONSE

TITLE • FOLLOW THEIR LEADER

BRAND • NON-VIOLENCE PROJECT FOUNDATION

PRODUCT • NON-VIOLENCE PROJECT FOUNDATION

ENTERED BY • NORD DDB, STOCKHOLM

IDEA CREATION • NORD DDB, STOCKHOLM / NORD DDB, COPENHAGEN

B05/056 • ISRAEL •

BRAND STORYTELLING

TITLE • FIGHTING TO REMEMBER

BRAND • ZIKARON BASLON

PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • MCCANN, TEL AVIV

IDEA CREATION • MCCANN, TEL AVIV

B06/001 • INDIA •

INNOVATIVE USE OF COMMUNITY

TITLE • WHY IS THIS A SWIGGY AD?

BRAND • SWIGGY

PRODUCT • SWIGGY

ENTERED BY • TALENTED.AGENCY, BANGALORE

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

PRODUCTION • ROOTED FILMS, MUMBAI / THOUGHTLINE DESIGN STUDIO, MUMBAI

MEDIA • HAVAS MEDIA INDIA, BANGALORE

PR • SWIGGY INDIA, BANGALORE

B06/061 • FRANCE •

INNOVATIVE USE OF COMMUNITY

TITLE • INMYSEAT

BRAND • SISTA FUND/UN WOMEN FRANCE

PRODUCT • SISTA FUND/UN WOMEN FRANCE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • GENERAL POP, PARIS

MEDIA • BETC, PARIS PR • BETC, PARIS

C01/007 • UNITED KINGDOM •

ORGANIC REACH & INFLUENCE

TITLE • RAISE YOUR ARCHES

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, LONDON

IDEA CREATION • LEO BURNETT, LONDON

PRODUCTION • MOXIE PICTURES, LONDON

MEDIA • OMD WORLDWIDE, LONDON

POST PRODUCTION • FRAMESTORE, LONDON / 750MPH, LONDON

C01/042 • UNITED KINGDOM •

ORGANIC REACH & INFLUENCE

TITLE • #TURNYOURBACK

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / DAVID, MADRID

PRODUCTION • DAVID, SÃO PAULO

MEDIA • MINDSHARE, LONDON

PR • OGILVY, LONDON

C02/008 • USA •

PARTNERSHIPS

TITLE • GOLDFISH HAND DISH

BRAND • CAMPBELL’S SNACK COMPANY

PRODUCT • GOLDFISH

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • STINK FILMS, LOS ANGELES / ZING + HOW DESIGN, CHICAGO / GENTLE GIANT STUDIOS, BURBANK

MEDIA • SPARK FOUNDRY, NEW YORK

PR • ZENO, NEW YORK

POST PRODUCTION • HARBOR PICTURE COMPANY, LOS ANGELES

C02/015 • USA •

PARTNERSHIPS

TITLE • THE DIAPÉR

BRAND • BABY2BABY

PRODUCT • THE DIAPÉR

ENTERED BY • MOTHER, CALIFORNIA

IDEA CREATION • MOTHER, CALIFORNIA

PRODUCTION • MOTHER, CALIFORNIA

PR • GOOP, LOS ANGELES / BABY2BABY, LOS ANGELES

POST PRODUCTION • MOTHER, CALIFORNIA

C02/033 • FINLAND •

PARTNERSHIPS

TITLE • MCDRIP

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • NORD DDB, HELSINKI

IDEA CREATION • NORD DDB, HELSINKI

PRODUCTION • NORD DDB, HELSINKI

MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI

PR • NORD DDB, HELSINKI

C03/089 • BRAZIL •

INNOVATIVE USE OF INFLUENCERS

TITLE • THE ZÉ THEORY

BRAND • ZÉ DELIVERY

PRODUCT • ZÉ DELIVERY | BEER DELIVERY APP

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • AMBEV, SÃO PAULO / DLKTSN, SÃO PAULO / EVIL TWIN, SÃO PAULO / BLACK MADRE, SÃO PAULO / STUDIO PAULO BARROS, SÃO PAULO

MEDIA • GUT, SÃO PAULO

POST PRODUCTION • GLOBETROTTER, SÃO PAULO

C03/110 • BRAZIL •

INNOVATIVE USE OF INFLUENCERS

TITLE • NEVER DONE EVOLVING FEAT SERENA

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • AKQA, SAO PAULO

IDEA CREATION • AKQA, SAO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE

PRODUCTION • / HEFTY, SAO PAULO

POST PRODUCTION • / HEFTY, SAO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

D02/030 • THAILAND • SOCIAL FILM

TITLE • THE MOVIES THAT MADE (FROM) US

BRAND • FIVE STAR

PRODUCT • FIVE STAR CHICKEN

ENTERED BY • BBDO BANGKOK, BANGKOK

IDEA CREATION • BBDO BANGKOK, BANGKOK

PRODUCTION • BBDO BANGKOK, BANGKOK / SUNETA HOUSE, BANGKOK

POST PRODUCTION • SOUND SPACE STUDIO, BANGKOK

D03/001 • THAILAND • SOCIAL FILM SERIES

TITLE • THE INNOCENT EYES

BRAND • VOIZ

PRODUCT • VOIZ

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • FACTORY01, BANGKOK

D05/007 • USA •

SOCIAL COMMERCE

TITLE • GO TO YOUR HAPPY PRICE

BRAND • PRICELINE

PRODUCT • PRICELINE

ENTERED BY • MIRIMAR, LOS ANGELES

IDEA CREATION • MIRIMAR, LOS ANGELES

PRODUCTION • EPOCH FILMS, NEW YORK

MEDIA • OCEAN MEDIA, HUNTINGTON BEACH

E02/002 • USA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW

- RIHANNA

BRAND • APPLE MUSIC

PRODUCT • APPLE MUSIC

ENTERED BY • APPLE, LOS ANGELES

IDEA CREATION • APPLE, LOS ANGELES

PRODUCTION • APPLE, LOS ANGELES

MEDIA • APPLE, LOS ANGELES

PR • APPLE, LOS ANGELES

POST PRODUCTION • APPLE, LOS ANGELES

E02/040 • BRAZIL •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • OTHER MC’S

BRAND • HEINZ

PRODUCT • HEINZ PICKLES KETCHUP

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • MOSAICO FILMES, SÃO PAULO / ANTFOOD, SÃO PAULO / HALLEY SOUND, SÃO PAULO

E03/068 • CANADA •

SOCIAL PURPOSE

TITLE • RUNNER 321

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • 456 STUDIOS, TORONTO

PR • CURRENT PR, TORONTO

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

F05/022 • KENYA •

CULTURAL INSIGHT

TITLE • STAIN NOT SHAME

BRAND • ZEVA FASHION

PRODUCT • ZEVA FASHION

ENTERED BY • SCANAD, NAIROBI

IDEA CREATION • SCANAD, NAIROBI

PR • HILL+KNOWLTON STRATEGIES, NAIROBI

F05/065 • BRAZIL •

CULTURAL INSIGHT

TITLE • ATURA O BAILE (PUT UP WITH THE DANCE)

BRAND • BUDWEISER

PRODUCT • INSTITUTIONAL

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • KONDZILLA, SÃO PAULO / CANJA

AUDIO CULTURE, CURITIBA

F06/041 • UNITED KINGDOM •

BREAKTHROUGH ON A BUDGET

TITLE • VOICE OF THE CHECKOUT

BRAND • TESCO

PRODUCT • TESCO RETAILER

ENTERED BY • BBH, LONDON

IDEA CREATION • BBH, LONDON

F07/053 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • THE EXILED TEAM

BRAND • BRAHMA BEER

PRODUCT • INSTITUTIONAL

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MOONHEIST, SAO PAULO / SATELITE

AUDIO, SAO PAULO

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

SOCIAL & INFLUENCER

THE CARBON FOOTPRINT OF THE PRINT EDITION OF THE LIONS DAILY NEWS ENDS WHEN IT ARRIVES IN CANNES

If one person or 100 people read your printed copy of the Lions Daily News, postdelivery emissions remain at zero. That is not the case if you read it on a phone or tablet

The print and paper industry is one of the lowest industrial greenhouse gas emitters in Europe, accounting for just 0.8% of emissions (European Environment Agency)

The Lions Daily News is printed on responsibly sourced, 100% recyclable paper. If you don’t keep hold of your copy, please make sure it can be recycled

Our printing partner, Riccobono, holds the ‘gold standard’ in environmental certification, being both ISO9001 (1999) and ISO14001 (2012) accredited

Riccobono also holds the French Imprim’Vert certificate, which covers responsible disposal or recycling of waste materials and the non-use of toxic chemicals

All inks used are certified to be of vegetable origin

No chemicals are used in the processing of the printing plates, only water – and after use they are recycled to be used in other industries

We will continue in our efforts to minimise the impact of your Lions Daily News on the environment

PUBLISHER, LIONS DAILY NEWS BOUTIQUE MEDIA INTERNATIONAL LTD.

Green publishing

SCREENING SCHEDULE

The Work & Awards Hub

Screening Room 1

Screening Schedule

Classic Track - Film Lions

Wednesday 21 June 09:00-19:00 Film Lions Shortlist

Thursday 22 June 09:00-19:00 Film Lions Shortlist

Friday 23 June 09:00-19:00 Film Lions Shortlist

The Work & Awards Hub

Screening Room 3

Screening Schedule

Entertainment Track

Wednesday 21 June

09:00-14:30

14:30-19:00

The Work & Awards Hub

Screening Room 2

Screening Schedule

Craft Track - Film Craft Lions

Wednesday 21 June 09:00-19:00 Film Craft Lions Winners

Thursday 22 June 09:00-19:00 Film Craft Lions Winners

Friday 23 June 09:00-19:00 Film Craft Lions Winners

Entertainment Lions for Sport Winners

Entertainment Lions for Gaming Winners

Thursday 22 June 09:00-14:30

Entertainment Lions for Sport Winners 14:30-19:00

Entertainment Lions for Gaming Winners

Friday 23 June 09:00-19:00

Entertainment Track Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.