Lions Daily News - Thursday 22 June

LIONS DAILY NEWS

CANNES LIONS 70

THURSDAY JUNE 22 / 2023

PRINT & ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD

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26/05/23 10:55

LIONS DAILY NEWS

CANNES LIONS 70

THURSDAY JUNE 22 / 2023

PRINT & ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD

SEMINAR HIGHLIGHTS 10.00 WORKING WITH CANCER – THE BRIEF

WORKING WITH CANCER PLEDGE/PUBLICIS/LUMIERE

10.30 NEW CREATORS’ SHOWCASE 2023

SAATCHI & SAATCHI/LUMIERE

11.45 “BUT SERIOUSLY

THOUGH” – WHY WE NEED TO MAKE PEOPLE LAUGH BBDO WORLDWIDE/DEBUSSY

12.00 BUILDING THE

NEXT ITERATION OF THE INTERNET THE LEGO GROUP AND EPIC GAMES/PALAIS II STAGE

12:45 150 YEARS ON

– NAVIGATING THE FUTURE OF SOCIALISING HEINEKEN/DEBUSSY

13.00 IS POPULAR CULTURE DEAD?

WARC/PALAIS II STAGE

13.45 COPERNI

AND CREATIVITY: A MARRIAGE OF ART AND TECHNOLOGY META AND COPERNI/DEBUSSY

14:00 CHANGING

MINDS: ACCELERATING ICONIC BRAND PERFORMANCE THROUGH DATAPOWERED CREATIVITY MARS AND BAIN & COMPANY/ PALAIS II STAGE

14:30 UNBOXING APPLE/LUMIERE

FCB runs away with Grand Prix PR PRIX FOR GUT’S SEX TOY STUNT for inclusive Adidas campaign THE DIRECT Grand Prix for 2023 was awarded to ‘Runner 321’, an emotional and uplifting campaign created for Adidas by FCB Toronto.

Jury president Chaka Sobhani, global chief creative officer, Leo Burnett praised the campaign’s “authenticity” adding that “this is a brand that consistently turns up on issues around inequality and inclusion. It is another example of them doing the right thing for their audiences — and persuading competitor brands to come along too.”

‘Runner 321’ was rooted in the insight that sports numbers often become iconic because of

Sobhani echoed a prominent theme this week: “there were a lot of campaigns that raised a smile or had joy at their heart.”

CHAKA SOBHANI: “DOING THE RIGHT THING”

Media jury backs Ogilvy’s Dove ads T H E W I N N E R of this year’s Media Grand Prix is ‘#TurnYourBack’, a Dove campaign created by Ogilvy London in partnership with David Madrid. Jury president

15.45 BLACK OUT – A MESSAGE TO THE INDUSTRY

CEPHAS WILLIAMS/DEBUSSY

16.15 SM2023: ARE YOU THE PROBLEM OR THE SOLUTION? KANTAR/PALAIS II STAGE

16.45 CELEBRITIES FOR

GOOD: HOW TO ENGAGE OPINION LEADERS IN FUNDRAISING? UNITED24/DEBUSSY

their associations with famous athletes. So Adidas reserved the number 321 for people with Down Syndrome. This number is significant because it refers to Trisomy 21, the medical identifier for Down Syndrome.

The number was first used in the Boston Marathon and quickly became a powerful platform to showcase the talent of Down Syndrome athletes. The number of races reserving 321 now stands at 252 and includes races sponsored or organised by rivals.

There were also 10 Gold Lions for seven campaigns, from France (2), Germany, the UK, Argentina, US and Poland.

CHRISTIAN JUHL: “WELL-TARGETED”

Christian Juhl, global CEO, GroupM, said the campaign communicated a powerful and emotional idea that resonated strongly with teens: “But it was important with this category that we separated how we felt about a campaign from key media measures such as audience, insight, targeting, innovation and scalability. The reason this won was because it was well-targeted and utilised media extremely effectively.”

The campaign tapped into growing dissatisfaction and disillusionment with social media filters that distort people’s images — a tool that it is

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believed to have created an epidemic of teenage girls that are concerned about their natural looks. In response, huge numbers of women started taking photographs of their backs in protest — a striking image that turned into a global, cross-media movement. ‘#TurnYourBack’ was also one of 10 campaigns that won Gold Lions, the others coming from the US (3), New Zealand (2), Argentina, Brazil, Canada and Germany. Three of the Golds have already won Grands Prix this week — ‘The Last Performance’, ‘Dreamcaster’ and Skinny’s ‘Phone It In’.

THE ‘SELF-LOVE Bouquet’ campaign by Gut Los Angeles on behalf of DoorDash, has been named as the PR Grand Prix for 2023.

Jury President Jo-Ann Robertson, CEO, global markets, Ketchum, said it was “a simple and brave idea which had earned-media at its core. It showed a deep understanding of its audience and delivered business results.”

The campaign was built on two core insights — that a large number of women in the US use vibrators and that a lot of DoorDash’s customers would be single on Valentine’s Day. Putting these facts together, it decided to offer ‘self-love bouquets’ that included 11 red roses and one rose TURN TO PAGE 6 sex toy

JO-ANN ROBERTSON: “A SIMPLE AND BRAVE IDEA”

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NEWS

BUENOS Social & Influencer winner has GUT AIRES LANDS DATA PRIZE flipped convention on its head SAMSUNG’s cleverly targeted ‘Flipvertising’ campaign, entered by Chep Network Sydney, is the winner of this year’s Social & Influencer Grand Prix.

Jury president Samantha Almeida, director of diversity and content innovation, Globo, Brazil said it was a smart campaign that encouraged young audiences to actively engage with advertising in a way they wouldn’t conventionally choose to do.

The key to the campaign was a competition to win a state-of-the-art Samsung Galaxy Z Flip mobile. To do this, people had to search three specific terms on Google that linked to three

films. Anyone who watched all three was then migrated into another search retargeting pool that served a YouTube pre-roll ad. Along the way, they would see a range of content about the device they were hoping to win.

There were 1,462 entries in the Social & Influencer category. Almeida said: “Great ideas were coming from a lot of places you wouldn’t think about, so for the jury it was a great opportunity to learn and to break some taboos.”

The jury also awarded eight Gold Lions to campaigns from France (2), Canada (2), Argentina, Brazil, Germany and the UK/Canada.

SAMANTHA ALMEIDA: “SMART CAMPAIGN”

B2B win for ‘audacious’ AlmapBBDO

TOM STEIN: B2B SHOWED ‘‘REMARKABLE GROWTH’’

THE WINNER of the 2023 Creative B2B Grand Prix is ‘Eart4’, entered by AlmapBBDO on behalf of B3 Stock Exchange and the United Nations Global Compact, Jury president Tom Stein, chairman and chief growth officer at Stein IAS, said that the jury had “rallied around the audacious nature of the idea. It was beautifully designed, fully integrated and a memorable call to action.”

The ambition of the campaign was to get business leaders to care about the environment by speaking to them in their own language.

This was achieved by launching the planet Earth as an IPO on Brazil’s B3

stock exchange. The stock valuation of the new ‘company’ was then adjusted according to how it was performing.

The campaign had a significant impact on local businesses and as a result is now being rolled out internationally.

“It’s a great example of how B2B can address big problems,” he said.

Stein added that year two of this nascent award showed “remarkable growth”. In terms of trends, “there was a lot of diversity and a willingness to lean into big bold ideas — the use of more interesting creative strategies.”

The jury also awarded two Gold Lions to US entries.

‘THE ARTOIS Probability’, entered by Gut Buenos Aires on behalf of brewing giant Stella Artois, has scooped the 2023 Creative Data Grand Prix.

Jury president Samantha Hernández Díaz, chief strategy officer, gut Mexico City, said the Grand Prix was “a great representation of what this category can provoke in people who are determined to marry all of its good elements. It put a smile on our faces.”

An ingenious campaign, ‘The Artois Probability’ fused 600 years of Stella brewing and distribution data with a broad pool of art history data and images to determine the percentage likelihood that a drink portrayed in a famous painting was Stella Artois (or not). “They made a link nobody knew about and created something fresh,” Hernández Díaz said. “This will undoubtedly appeal to young people.”

In terms of overall aspirations for the category, Hernández Díaz said: “We wanted entries that could transfer numbers into tools for aspiration. But we also asked ourselves ‘How does knowing more make this campaign different and better?’”

There were also two Gold Lions for the US and UK. SAMANTHA HERNÁNDEZ DÍAZ

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NEWS

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Publicis and partners to take cancer campaign to next level

PUBLICIS CEO Arthur Sadoun was diagnosed and treated for cancer in April last year. After making his condition public, he received thousands of testimonies that exposed the fears of those with cancer, not only for their lives, but also for their jobs. This outpouring of shared experience became the trigger for Working With Cancer, a cross-industry coalition designed to erase the stigma of cancer in the workplace.

Unveiled by the Publicis Foundation at the World Economic Forum in Davos, Working With Cancer launched a pledge rallying companies around the commitment to build supportive and recovery-forward work cultures for their employees. To date 600 firms have signed up. The initiative was also the subject of an NFL Super Bowl ad.

Now Publicis has joined forces with Edelman, IPG, Omnicom and WPP to take Working With Cancer to the next level. With details revealed at today’s special session at 10.00, it will launch a brief to the whole industry to help initiate change in the way cancer is managed in the workplace.

Participants will compete for the opportunity to create a campaign to run on

World Cancer Day 2024, in a global campaign supported by $100m.

Carla Serrano, global chief strategy officer of Publicis Groupe, said the initiative touches many lives — half of us will get cancer, and half will be afraid to share the information at work.

“We invite the industry to step up to one of the most worthwhile creative challenges. Encouraging

ARTHUR SADOUN(LEFT), CARLA SERRANO, SUSAN CREDLE AND ARI WEISS

‘We need to make our brands unmissable’ IN AN ERA of turbulence, the critical things that are changing are how consumers live, shop and play, said Conny Braams, chief digital and commercial officer Unilever, as she opened a session in the Lumiere titled The Real Beauty of Long-lasting Brands.

“Desires, routines, habits are all changing,” she said.

“People are living differently. People are rewriting traditional life blueprints.

Single households are on the rise and fewer people have children,” she added.

While there has been a huge increase in the percentage of the population above 60, Braams noted

more pledging companies will redefine cancer in the workplace and enable recovery-forward environments.”

The Working With Cancer brief — entitled ‘The Big C’ — will ask entrants to create a culture-defying campaign.

Cannes Lions will facilitate the judging process, with a jury of creative and strategy leads across the five holding companies supporting the

that this is not reflected in ads.

Only 6% of global ads feature characters over the age of 65. She cited a Magnum campaign as an example of how to address that paticular issue with a film that featured an older cast of characters and with the message: ‘You can get old, or you can get classic’.

Alessandro Manfredi chief marketing officer, Dove Unilever, pointed to research from Kantar that showed a huge drop in the differentiation of brands over the last 10 years.

“That in my view is the biggest challenge for marketers in this decade,” he said.

“We need to make our brands unmissable. We need to make them stand out. With so much change it’s very easy to lose the plot and so, in order to make brands stand out consistently, we need a compass to navigate change,” he said.

“Emotional connections really matter and they are part of what makes brands last longer,” he added.

He a l s o e m p h a s i s e d : “Dove is a brand rooted in real beauty as a centre of gravity. Our belief system is to change beauty from a source of anxiety to a source of joy, to a source of happiness — everything we do comes from that.”

ALESSANDRO MANFREDI: ‘‘EMOTIONAL CONNECTIONS REALLY MATTER’’

initiative. These include: FCB Global’s Susan Credle, Leo Burnett‘s Chaka Sobhani, BBDO NA’s Luiz Sanches, Edelman’s Judy John and VMLY&R’s Debbi Vandeven.

Credle stressed that the initiative would be “a collective win for everyone”.

She added: “When you hear about something like this, it’s not a question of ‘why would you do it?’ It’s more like ‘why haven’t we?’

A lot of times our industry fights each other. But this is an example of us doing something valuable and meaningful.”

Ari Weiss, CCO DDB Worldwide, said: “The challenge with this topic is that people are afraid to speak about it. So the first big part of this task is how do you get past that reluctance? How do you create an environment where people feel comfortable? It’s important to find a solution because if you can build a community around you, your chances of fighting cancer are so much better.”

NEWS

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Stars of Saturday Night Live get serious about the funny

THERE can be few more nerve-shredding tasks in TV than building a live comedy show from scratch in less than a week. But that’s what US network NBC has been doing for almost 50 years with its iconic weekly show Saturday Night Live. Or more precisely, that’s what SNL executive producer Lorne Michaels and a cast of thousands have been doing for five decades.

To explain how, Michaels dropped into Cannes Lions with four of the current cast, Mikey Day, Chloe Fineman, Bowen Yang and Ego Nwodim. Questioned

by NBC news anchor Willie Geist, delegates were granted a rare insight into how the magic comes together in a session called

Shaping Culture for 50 Years: Behind the Scenes at Saturday Night Live Smiling at the suggestion that the show is a “welloiled machine”, SNL cofounder Michaels said “the show doesn’t go out when we’re ready, it goes out at

23.30 on Saturday night.

There’s no getting out of that. So many things are going on at the same time it requires a level of trust for it all to come together.

Everyone is involved right until the last moment.”

Long-serving cast member

Day gave a breakdown of the typical week, which includes many early starts and late nights. At the start of the cycle there are around 40 comedy sketches up for consideration, but by Thursday 12 or 13 have been chosen for the show. “Fri-

WILLIE GEIST (LEFT), LORNE MICHAELS, BOWEN YANG, CHLOE FINEMAN, EGO NWODIM AND MIKEY DAY

RTL Group bangs drum for broadcast RT L G RO U P, w h i c h has recently merged its television, video, digital and mobile press assets into one entity, RTL AdAlliance, is at Cannes to remind ad agencies that broadcast media is alive and well.

“We are reaching 70% of the population through STEPHANE CORUBLE: LOOKING TO EXPAND

our media,” said Stephane Coruble, CEO of RTL AdConnect. RTL AdAlliance employs almost 300 people in 16 countries. “We represent internationally major publishers and broadcasters,” Coruble added.

These include 100 mostly Europe-based TV stations,

including non-RTL networks ITV and RAI. RTL has also established a big partnership with NBCUniversal in the US in an effort to bring European partners into the US. “We are here to offer a onestop shop, and to compete with the global giants,”

Coruble said. “We are the only broadcasting legacy player on the beach,” he added, noting that global tech brands and digital content publishing agencies today dominate the event.

The RTL Beach venue on the Croisette hosted sessions from the likes of the world federation of advertisers this week in its effort to promote European markets.

“Europe is not one country, you need to take into consideration the different countries, languages, cultures, and ways of consuming media. This is what we are trying to connect,” he said, adding: “People are still watching three hours and 20 minutes of TV a day in Europe,” which is one hour more than in the US. RTL AdAlliance is creating

day is probably the most punishing day, and can run from 6am right through to 3am on Saturday.”

“We break every labour law in New York,” interjected Michaels, “but it’s all voluntary.”

The newer cast members each expressed disbelief that they had gone from being avid fans to vital cogs in the show. Nwodim described being in a “constant state of awe” while Bowen called it “surreal, like I’ve walked inside the TV”. Fineman said: “I’ve been watching since I was a toddler. There’s even a video of me as a child with SNL in the background.”

Michaels is working on a series of special programming events to celebrate SNL 50. Such is the global appeal of the show that the official start of the celebrations will take place at the Paris Summer Olympics in 2024, which is also hosted

by NBC in the US.

a new digital and linear adserved TV initiative “where you can buy four countries in one buy,” Coruble said of the service covering France, Germany, Austria and Spain, reaching 30 million viewers.

The initiative includes targeted “spot replacement” technology whereby ads are seamlessly curated depending on the viewer demographics and consumption patterns.

C o r u b l e s a i d RT L i s looking to expand the service to other European countries including Italy, the UK, Switzerland and the Netherlands. RTL AdAlliance also wants to offer marketers an opportunity to buy into a new concept of ‘Total TV’, featuring premium content.

“We still have reach and want to turn local champions into global champions,” he said of the effort to compete with the big tech platforms.

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NEWS

Musical demonstrates how ‘we need to protect the human voice’

VO I C Y: T h e M a s t e r o f Vo i c e h e a d l i n e d a high-energy musical in the Debussy on Wednesday, that celebrated the “voice of creativity” that

expresses “opinion, passion and philosophy”.

Presented by Dentsu Inc. agency creative and film director, Makoto Nagahisa, the futuristic stage

show sent up tired marketing strategies — “your life is more than a target market”, Voicy sang — and presented stories from authentic voices.

DENTSU INC.’S HIGH-ENERGY MUSICAL IN THE DEBUSSY

The first was Nagahisa himself, who said he wanted to use his voice to show that “each of us is different” and to “support teenagers” in Japan who are suffering from depression and increasingly commit suicide.

These issues are addressed in his 2019 directorial debut We Are Little Zombies, a coming- of-age comedy-drama that screened at the Sundance and Berlin International Film Festivals. Nagahisa wrote, directed and composed the music for the film. “Brands and creatives should have a voice,” he said, adding that they should also have a positive impact.

Working in Dentsu’s A24 creative studio, Nagahisa teamed with showrunner, scriptwriter and journal-

Edelman: sustainability lifts brands THE NUMBER-one fear in the world is our sustainable future, followed by inflation and global conflict.

And yet there is a persistent belief among brands that a sustainable strategy and growth are incompatible.

“There’s some sustainability myth-busting to be done,” said Richard Edelman, CEO of his eponymous global communications firm, introducing yesterday’s Edelman seminar, The Sweetest Formula: Sustainability Meets Sales in the Real World. In reality, he added, sustainability increases the reach and relevance of brand claims by as much as 50%. And it’s an issue that resonates with everyone, regardless of age, education, income level, gender or political persuasion. “So there’s a compelling reason

for you to be sitting in this audience,” Edelman added.

These claims are grounded in pioneering research from NYU Stern and Edelman, which partnered with nine iconic brands to gain access to proprietary data.

The objective was to identify what sustainability claims motivate consumers the most — and why.

“We looked at transactional

data and actual purchases of sustainable products in the US and the good news is that, over the last 10 years, both have grown — and twice as fast as conventional products,” said lead researcher Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business. But, she added, sustainability products and purchases still only account for 17% of the mar-

UNILEVER’S CHRISTINA BAUER-PLANK (LEFT), RANDI KRONTHAL-SACCO AND AMANDA EDELMAN

ket. The way to move that to 50%-60% is to engage the big brands on the basis that, where a category leader leads, others will follow.

Kronthal-Sacco said the study delivered three key learnings. The first is that a sustainability benefit is a huge amplifier of purchases and demonstrably strengthens a brand’s position. The second is that it has to be the right sustainability message: consumers are egocentric and want to know what’s in it for them, not for the planet. And third, it has to improve consumers’ lives in some way, either in terms of health, wealth or their personal world. “And that resonates across all categories of products, from food through personal care to household products,” Kronthal-Sacco added.

ist Katie Robbins, who has worked on TV series including The Affair and The Last Tycoon.

As the next ‘voice’ in the musical, Robbins spoke of the threat from AI to the voices of Hollywood writers. “Hollywood built a great tradition of creativity,” she said, adding that it’s now “at a crossroads”.

She talked of the need for “humanity and human experience” as opposed to a more “derivative” AI voice.

“We need to protect the human voice,” she said. “It will always be unique. Humans have the ability to create something that is new.”

The last ‘voice’ in the musical was Japanese NFT artist Emi Kusano, who uses AI technology to create a retro futuristic art that utilises “my own voice”, she said.

“Ethics and thinking about humanity” were also fundamental to her creative voice”, Kusano added.

PR PRIX FOR GUT’S SEX TOY STUNT (currently a popular item with women).

Not only did the bouquet sell well, but it generated significant PR. Robertson said there had been a broad range of entries — and that three main criteria had emerged during the judging process: “Firstly, brand purpose in itself is not enough.

Secondly, simplicity is important. And thirdly, content needs to have an impact. It is only relevant in this category if it is igniting a difficult or forgotten conversation.”

The jury also awarded eight Gold Lions to six distinct campaigns.

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NEWS

‘Because I’m

worth it’ EVA LONGORIA took to the Lumiere stage alongside Daryl Lee, global CEO McCann Worldgroup, where it was announced that she has signed on to direct a major upcoming commercial for L’Oreal Paris.

The award-winning actress, spokesperson for L’Oreal Paris, producer, philanthropist and activist, has just released Flamin’ Hot, her first major Hollywood feature film as a director and she explained the importance to her of getting behind the camera.

“Hollywood defines what heroes look like so our industry, the media, branding — why we are all here — we get to dictate what those images are in the world. And what happens is those images educate other communities about us. So I thought, what a great opportunity to create a hero that looks like me, that sounds like my dad, because heroes never look like us,” she said.

“I wanted to tell this story because Flamin’ Hot is the number one snack in the world, a multi-billion-dollar brand, and is successful because a Mexican janitor who was cleaning the floors thought: ‘Why not put chilli on a chip and market it to a Hispanic community?’. It’s really about how opportunity is not distributed equally.”

Longoria revealed that almost 20 years ago when she first uttered the words ‘Because I’m worth it’ she started crying on camera. “I was thinking I get to say this mantra — because it’s not a slogan to me, it’s a mantra. It’s like a calling to women everywhere,” she said. “I was so overwhelmed with the power of what that slogan could do.

“In my work as a director, as a producer, as a storyteller, I think we have so many stories to tell from my community — Richard Montañez [the subject of Flamin’ Hot] being one of them — and I want to change Hollywood to tap into a different pipeline of talent. Producing with purpose and telling stories that inspire my community not only to do more, but be more, is definitely my life’s mission.”

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AWARDS CEREMONY

Meet the winners

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Tuesday night’s Cannes Lions Awards show saw the best of the best honoured in eight categories: Entertainment, Entertainment for Music, Sport and Gaming, Digital Craft, Industry Craft, Design and Film Craft 2

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1 Japan takes home its first Grand Prix in Industry Craft for JR Group’s ‘My Japan Railway’ by Dentsu Inc., Tokyo.

Dentsu Japan’s Yasu Sasaki (left) accepts the award from jury president Yoshihiro Yagi

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4 Mexico wins its first Gold Lion in the Film Craft category for ‘Shout’ for Telefonica, by VMLY&R Mexico

2 Comedian and actor Kevin Hart, founder and chairman

5 And they’re back! The team from Wieden+Kennedy celebrate their second Grand Prix of the evening, in the Entertainment Lions for Gaming category, for their work ‘Clash from the Past’

3 The Design Grand Prix went to ‘ADLaM: An Alphabet to Preserve a Culture’ for Microsoft by McCann New York. The West African Pulaar alphabet, available on Microsoft 365 platforms, preserves the language of an ancient culture

6 WPP’s David Rolfe accepts the first of two Entertainment Lions for Music Grands Prix awarded on Tuesday from jury president Danielle Hinde, on behalf of Smuggler London, for Michael Kiwanuka’s ‘Beautiful Life’

of Hartbeat studio and marketing consultancy, accepts the award for Entertainment Person of the Year

AWARDS CEREMONY

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7 Apple Music Los Angeles accept Gold in Entertainment Lions for Music for the ‘Super Bowl Halftime Show – Rihanna’

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8 The second Grand Prix in the Entertainment Lions for Music category went to Apple for ‘The Greatest’ 9 The Digital Craft Grand Prix was won by ‘Never Done Evolving Feat Serena’ for Nike, by AKQA São Paulo, AKQA Portland and AKQA Melbourne. Through advanced AI and machine learning, the work tracks the evolution of Serena Williams’ game

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10 Smiles from Wieden+Kennedy Portland as they accept the Entertainment Grand Prix for ‘Clash from the Past’ for mobile game Clash of Clans

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11 The team from Leo Burnett Beirut pick up Entertainment Gold for best Fiction Film: Up to 5 Minutes for ‘Dirty Laundry’, for Abaad Resource Center for Gender Equality 12 Ogilvy São Paulo were one of the three Gold winners in Entertainment Lions for Sport for ‘Lea’ for Kotex 13 One of the six Gold Lions in Industry Craft was awarded to FCB India Gurugram for ‘Untangling the Politics of Hair’

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14 The team from Google New York, Nexus Studios London, Eleven Management and Gorillaz London pick up a Digital Craft Gold for ‘Gorillaz Presents’

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15 Delight from FCB New York as they accept the Entertainment Lions for Sport Grand Prix for ‘Dreamcaster’, for Michelob Ultra. By inventing a new technology the work empowers blind sports fans to ‘feel’ a live game rather than just listen to the commentary 16 McCann Tel Aviv pick up a Gold in the new Entertainment Lions for Gaming category, which celebrates work that connects people to brands through gameplay

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17 Half of Toronto take to the stage to celebrate a Design Gold for ‘The Congregation’ from Klick Health for Podher

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“

WARC is a pivotal resource for our strategy team, for both local and global insights, trends and case studies.” � Lachlan Kent Strategy Director Spark Foundry

WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help our clients deliver greater marketing impact and better business outcomes.

For more information visit warc.com.

NEWS

13

Nuggets of wisdom: how brand fans helped McDonald’s rebuild

SIX YEARS ago, McDonald’s was facing multi-year decline in sales among multicultural youth in the US, a segment that has the biggest potential for growth, noted Tariq Hassan, chief marketing and customer experience officer at McDonald’s. Talking at the session, Creative Impact Unpacked: Building a Culture of Creative Effectiveness, on the Terrace Stage, Hassan said that McDonald’s had “started to overfocus on the haters” due to issues around nutrition, for example. “We lost our emotional connection to the brand,” he said. “We were lost in culture.”

The solution was to work together with their agency and get on the road “to get closer to customers and fans”.

They listened to bands

and roadies and even pastors to discover how these “fans” connected to the iconic brand, and put “Fan Truths” at the heart of their creative strategy, leading to nine quarters of consecutive same-store sales growth.

These fans were also celebrities. Noting that Adele and boyfriend Rich Paul spent Valentine’s Day at a

TARIQ HASSAN: “WE WERE LOST IN CULTURE”

McDonald’s, or that Paris Hilton had a McDonald’s food truck at her wedding, Hassan said he didn’t see these fans as celebrities. Instead, they are “fans in their own right who happen to be celebrities. It wasn’t choreographed,” he added, “it was them leaning into their relationship with us.”

The Fan Truths mantra fed into strategy across the organisation, from product innovation to the menu, restaurant design to crew training.

The McDonald’s approach fed into a new report by WARC, Building a Culture of Creative Effectiveness, that was presented at the session by Aditya Kishore, insight director, WARC. The study identifies six building blocks to creative

effectiveness: vision and alignment; metrics and evidence; creative effectiveness opportunities; common language; partner inclusion; and global diffusion.

“It has to be couched in the language of the CEO and the C-Suite. It has to talk about shareholder value, market capitalisation, sales growth, revenue,” he said of creative ADITYA KISHORE

Party boosts state of independents RAVEN Public Relations brought independent agencies out of the shadows at Cannes to celebrate creativity on the sand at the first Indie Beach Party.

“What would it look like if we had a party to celebrate what makes independents special?” said Hollie Rapello, co-founder at Raven Public Relations, of the inspiration for the Tuesday get-together on the Croisette.

“Independent agencies drive so much of the creativity that propels our industry forward, and our team wanted to carve out a space to honour that,” she added. “We’re thrilled to bring together some of the advertising industry’s best and brightest to celebrate their work, mix and mingle with friends new and old.”

“Cannes is the premiere spot in the world for the best work to be recognised and celebrated,” said Matt Van Hoven, co-founder at Raven Public Relations.

But too often the independent agencies that

GUESTS AT THE INDIE BEACH BASH

drive much of the innovation “don’t tend to get the same recognition” as the big agency-holding companies, he said.

A “fun, relaxed” party atmosphere helped to create this indie solidarity, without the

speakers and industry heavyweights that mark typical events at the Cannes International Festival of Creativity, Rapello said.

Among the indies on the invite list – from Joan Creative to Tombras,

vision and alignment.

In the case of McDonald’s, the rebuilding of the brand through fans-focused creative strategies has laid the foundation for the company’s revival, said Marques Gartrell, global executive creative director, McDonald’s, at Wieden+Kennedy, at the session.

As the brand “lives in the creative universe” of its fans, it is co-promoting McDonald’s food hacks on TikTok, or Kim Kardashian tweeting that she dips her nuggets in honey.

MARQUES GARTRELL

Tr a n s l a t i o n c r e a t i v e agency and Supernatural — some have created campaigns for world’s biggest brands, noted Van Hoven.

Wieden+Kennedy, for example, collaborated on recent Nike campaigns like ‘You Can’t Stop Us’, and will be represented at the Indie Beach Party.

“For 70 years, Cannes Lions has celebrated the power of creativity, with much of that coming from bold independent agencies,” said Philip Thomas, CEO at Ascential, and Simon Cook, CEO of the Cannes Lions International Festival of Creativity. “By banding together to launch Indie Beach, this collective of agencies has carried on in the spirit of that tradition.

I have no doubt that the bonds forged during and beyond this event will continue to propel the advertising industry forward.”

NEWS

15

“I’M CONNECTING with you right now and you’re connecting with me, so I love you even if I don’t know you.”

With those words, Jon Batiste launched into a mini-set at yesterday’s Coca-Cola Company, WPP Open X and VMLY&R seminar on The Terrace Stage, ending with a powerful, drilled-down rendition of his new song for Coke Studio, Be Who You Are. And there was no doubt that the audience — some Gen Z, some just wishing they were — were connecting right back with the Academy and Grammy Award-winning musician, whose eighth studio album, We Are, was released to overwhelming critical acclaim in March 2021.

The session — Hear and Be Heard: How to Serenade Gen Z — explored how Coke Studio is harnessing the power of music to connect with a generation of young consumers famous for their fleeting attention span and aversion to traditional advertising.

Leading the way is Coke Studio, an innovative music platform that brings together musicians from around the world in what Joshua Burke, global head of music for The Coca-Cola Company, called “creative collisions”. “That means bringing together two or more artists from across genres, cultures, countries, communities and generations to create something new and special that bridges divides,” he said. Referencing Coca-Cola’s global brand platform, Burke added: “This is how we achieve ‘Real Magic’ and connect with our Gen Z audiences in meaningful and authentic ways.”

Speaking at the panel debate after his performance, moderated by Kyla Jacobs, WPP Open X’s global category lead for Coca-Cola, Batiste said the creative economy

is becoming a lot more democratic. “And I think that’s a beautiful thing,” he added. “It’s just a matter of how you siphon through all the incredible energy and people to find the right place for you to speak your message.

I really believe every artist has a message — and there are people out there who that message is meant to reach.”

Rafael Pitanguy, deputy global chief creative officer at VMLY&R, leads the creative for key client, The Coca-Cola Company. “It’s all about the music — that’s obvious and fundamental,” he said. “There’s nothing bigger than the music and making sure it gets to the people and that they’re touched by the song.”

This resonated with Burke: “The North Star of the Coke Studio programme is that, if the music isn’t good, none of this stuff actually matters.”

‘Every artist has a

message’

www.costaricafilmcommission.org or FilmCostaRica@procomer.com

FOCUS ON LATAM

17

CACTUS FIELDS IN MEXICO, BAJA CALIFORNIA

Taking

the ad from

adversity

Latin America’s ability to produce bold and courageous advertising in the face of ongoing political, economic and social adversity has long intrigued the creative world. How do they do it?

PRODU’s Cristian Vergara, explains

FOCUS ON LATAM

18

THE REVIVAL in advertising creativity in Latin America has been more than visible in recent years. Despite the obvious economic, social and political challenges confronting the region, the unbreakable determination of Latino professionals to find innovative solutions and create stand-out advertising never appears to falter.

“Those of us in Latin American agencies know there is always

JUAN LUIS ISAZA

JUAN LUIS ISAZA

“We’re even dealing with citizens who believe that brands rather than governments will solve many of their problems”

JUAN LUIS ISAZA

*Scan the QR codes to see the campaigns that, according to their creators, reflect how advertising creativity is being reinvented in Latin America FEDERICO RUSSI

a way to get great results; that there is always a production company, client or institution that is an ally, ready to back our ideas,” says Juan Luis Isaza, vicepresident of strategic planning and innovation at DDB Latina and president of DDB Mexico.

“It’s a matter of never giving up.”

It’s obvious that perseverance, resilience and the ability to find alternatives is a core characteristic of Latin American professionals.

Horacio Genolet, CEO of Ogilvy Latina, notes that Latin Americans as a whole deal well with difficult contexts. “It’s in these scenarios more than ever where creativity is key. It’s there that Latin American professionals show their ability to bounce back. We are characterised by always finding an alternative when needed and thinking up new ways to achieve our goals.”

Federico Russi, chief creative officer of Publicis Groupe Mexico, Le Pub Mexico and Publicis W

Mexico, believes that creativity is inherent in Latino culture.

For him, creativity is a kind of “survival kit” that all Latinos use to overcome their economic and professional challenges.

In the past, he suggests, that creativity had only been apparent to Latinos. “But for some years now, thanks to the explosion of different media platforms, the creativity of our region — inside and outside of advertising — has become increasingly admired around the world,” he adds.

It’s clear that Latin American creativity has also evolved in response to changing consumer demands. Isaza says that, in recent years, creativity has helped brands win consumers by offering them innovative ways to resolve their social problems. “Now, we’re even dealing with citizens who believe that brands rather than governments will solve many of their problems,” he adds.

FEDERICO RUSSI

FOCUS ON LATAM

19

In this context, it’s not ridiculous to say that the region’s ongoing challenges and the fight to overcome them have shaped Latino advertising creativity.

According to Mike Arciniega, founder and creative vice-president of Archer Troy Mexico, Latinos have learned not only to do a lot with very little, but to keep going even in the most difficult of situations. “Our ingenuity is unique because no one has given us anything,” he says.

“As Einstein once said, ‘In the midst of every crisis lies great opportunity’.

And we Latinos have always had to claw our way up from below. In Latin America, it’s always a combination of love, hunger and courage that keeps us moving forward.”

It is that ability to find solutions with whatever resources are available that has turned Latin American professionals into experts in finding creative alternatives. For Jonathan Betancur, creative executive vicepresident of FCB Mexico, growing up in adversity makes Latinos

JONATHAN BETANCUR

JONATHAN BETANCUR

MIKE ARCINIEGA

MIKE ARCINIEGA

FOCUS ON LATAM

20

expert discoverers of solutions with whatever happens to be at hand: “Latinos are the MacGyver of communications. We have much to say and, nowadays, in a world of open borders, we’re seeing more doors opening to us every day.”

Meanwhile, Héctor Fernández, CEO of VMLY&R Mexico, thinks that, in terms of Latin America’s regional creativity, it has become an advantage to live in a state of constant crisis. “Blessed crisis,” he adds. “It smacks us with one hand and heals us with the other. Salvador Dali, after his visit to Mexico, swore he would never return to a country more surrealistic than his art. The SAID GIL

agencies. As a result, “prototypes have undoubtedly been broken”, he adds. “We have adopted a flexible, collaborative dynamic, we have strengthened the synergy between markets, we have worked on having closer ties with our partners and we have explored new platforms of contact with the public. Such learnings are now a habit in our daily lives.”

ANDRÉS ‘LAMA’ RESTREPO

“Salvador Dali, after his visit to Mexico, swore he would never return to a country more surrealistic than his art”

implementing these technologies”.

It is evident, therefore, that the revival of Latin America’s advertising creativity owes much to the perseverance, ingenuity and flexibility of its professionals. Also that Latino talent now stands out in settings that formerly seemed reserved for other latitudes. However, it can’t be ignored that the challenges of the future will be even greater in terms of production values and multicultural representation; challenges that might invite us to start thinking of adversity as a creative motor and its first syllable — ad — as part of the solution.

HÉCTOR FERNÁNDEZ

HÉCTOR FERNÁNDEZ

region, the artist is supposed to have said, is so surrealistic that it blooms out of nothing. That has created the world’s most creative thinkers, from Tierra del Fuego to Tijuana. We are born with a lack of resources and with a desire to be the best in the world.”

Adversity has also led to a change in the dynamics of work and in the way in which challenges are confronted.

Ogilvy Latina’s Genolet observes that times of crisis have brought new learnings that have helped boost the growth of Latin American

Worth noting, too, is how the evolution of talent has been a determining factor in Latin America’s creative renaissance. According to Andrés ‘Lama’ Restrepo, creative vice-president of Made Group Mexico, being able to come up with brilliant ideas is essential in today’s market. “It’s no longer sufficient to be a copywriter, art director, community leader or whatever,” he says. “The tools and AI have advanced so much that now anyone can invent a creative concept and the text of the ideas from the brand strategy — and even write the copy. I deeply believe that, in the coming years, the only people who will be noteworthy will be those who can execute brilliant ideas in the midst of adversity.”

As things are, however, there’s no doubt that the integration of technology is playing a key role in the renewal of advertising creativity across the region. Said Gil, CEO of Dentsu Creative Mexico, points out that brands and agencies are adopting tools such as ChatGPT and other AI generators to improve the efficiency of their research, strategy and creation processes.

However, he cautions, “it’s necessary to guarantee security when

HORACIO GENOLET

ANDRÉS RESTREPO

HÉCTOR FERNÁNDEZ

HORACIO GENOLET

Jetlag is hard.

Creating on TikTok is easy.

Check out our six Creative Codes to get started.

DIRECT — WINNERS

23

Grand Prix

DIRECT RUNNER 321 ADIDAS FCB TORONTO CANADA

ENGAGEMENT TRACK WINNERS /DIRECT

24

PR • GREY ARGENTINA, BUENOS AIRES

PRODUCT • ASSOCIATION

GRAND PRIX F07/128 • CANADA •

D02/034 • USA •

CORPORATE PURPOSE & CSR

USE OF MOBILE

TITLE • RUNNER 321

TITLE • OREOCODES

BRAND • ADIDAS

BRAND • OREO

PRODUCT • ADIDAS

PRODUCT • OREO

ENTERED BY • FCB TORONTO

ENTERED BY • VMLY&R COMMERCE, NEW YORK

IDEA CREATION • FCB TORONTO

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

PRODUCTION • 456 STUDIOS, TORONTO

PRODUCTION • VMLY&R, NEW YORK

PR • CURRENT PR, TORONTO POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

A01/029 • GERMANY •

ENTERED BY • HAVAS PARIS IDEA CREATION • HAVAS PARIS PR • FRANCE INFO, PARIS

SILVER LIONS A01/043 • USA •

FOOD & DRINK TITLE • THE TAX FREE BAGEL

D04/057 • POLAND •

REAL-TIME RESPONSE TITLE • WHERE TO SETTLE

GOLD LIONS

BRAND • FONDATION ANNE DE GAULLE

BRAND • MASTERCARD

BRAND • PHILADELPHIA CREAM CHEESE PRODUCT • CREAM CHEESE ENTERED BY • GUT, MIAMI IDEA CREATION • GUT, MIAMI

PRODUCT • WEBSITE ...

PRODUCTION • STREET FACTORY MEDIA, MINNEAPOLIS

ENTERED BY • MCCANN POLAND, WARSAW

FOOD & DRINK

MEDIA • STARCOM, CHICAGO

IDEA CREATION • MCCANN POLAND, WARSAW

PR • ZENO GROUP, CHICAGO

TITLE • OREO CHEAT COOKIES

PRODUCTION • MCCANN POLAND, WARSAW

BRAND • MONDELEZ EUROPE

MEDIA • MASTERCARD POLAND, WARSZAWA

PRODUCT • OREO

PR • MASTERCARD POLAND, WARSZAWA

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

POST PRODUCTION • MCCANN POLAND, WARSAW

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF PRODUCTION • ICONOCLAST, BERLIN

F03/057 • ARGENTINA •

SINGLE-MARKET CAMPAIGN

A01/052 • USA •

FOOD & DRINK TITLE • OREOCODES BRAND • OREO PRODUCT • OREO ENTERED BY • VMLY&R COMMERCE, NEW YORK

A01/061 • UNITED KINGDOM •

TITLE • THE POSTPONED DAY

FOOD & DRINK

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

BRAND • LALCEC

PRODUCTION • VMLY&R, NEW YORK

TITLE • BABY SCAN

PRODUCT • LALCEC

BRAND • MARMITE

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

PRODUCT • MARMITE

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

ENTERED BY • ADAM&EVEDDB, LONDON

PRODUCTION • LANDIA, BUENOS AIRES

IDEA CREATION • ADAM&EVEDDB, LONDON

PR • GREY ARGENTINA, BUENOS AIRES

PRODUCTION • BISCUIT FILMWORKS, LONDON / WORK EDITORIAL, LONDON / KING HENRY, LONDON

A08/029 • POLAND •

CONSUMER SERVICES / B2B TITLE • WHERE TO SETTLE BRAND • MASTERCARD PRODUCT • WEBSITE ...

MEDIA • MINDSHARE, LONDON

F04/072 • GERMANY •

PR • W COMMUNICATIONS, LONDON

SOCIAL BEHAVIOUR

POST PRODUCTION • ABSOLUTE , LONDON / FACTORY STUDIO, LONDON

TITLE • OREO CHEAT COOKIES

PRODUCTION • MCCANN POLAND, WARSAW

BRAND • MONDELEZ EUROPE

MEDIA • MASTERCARD POLAND, WARSZAWA

PRODUCT • OREO

PR • MASTERCARD POLAND, WARSZAWA

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

POST PRODUCTION • MCCANN POLAND, WARSAW

A09/066 • FRANCE •

NFPO / CHARITY / GOVERNMENT TITLE • SOLAR IMPULSE - PRÊT À VOTER

PRODUCTION • ICONOCLAST, BERLIN

PRODUCT • PRÊT À VOTER

F04/128 • UNITED KINGDOM •

ENTERED BY • PUBLICIS CONSEIL, PARIS

SOCIAL BEHAVIOUR

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS MEDIA • PUBLICIS MEDIA CONNECT, PARIS PR • PUBLICIS CONSEIL, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

A09/067 • ARGENTINA •

NFPO / CHARITY / GOVERNMENT TITLE • THE POSTPONED DAY BRAND • LALCEC

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES

A09/059 • FRANCE •

NFPO / CHARITY / GOVERNMENT TITLE • #OPTINK BRAND • JUNGE HELDEN E.V.

TITLE • BABY SCAN

PRODUCT • ORGAN DONOR RECRUITMENT

BRAND • MARMITE

ENTERED BY • MCCANN, PARIS

PRODUCT • MARMITE

IDEA CREATION • MCCANN, PARIS

ENTERED BY • ADAM&EVEDDB, LONDON

PR • WEBER SHANDWICK, BERLIN

IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • BISCUIT FILMWORKS, LONDON / WORK EDITORIAL, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON PR • W COMMUNICATIONS, LONDON POST PRODUCTION • ABSOLUTE , LONDON / FACTORY STUDIO, LONDON

PRODUCT • LALCEC ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION • MCCANN POLAND, WARSAW

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

BRAND • SOLAR IMPULSE

IDEA CREATION • PUBLICIS CONSEIL, PARIS

ENTERED BY • MCCANN POLAND, WARSAW

B02/004 • FRANCE •

USE OF AMBIENT MEDIA: SMALL SCALE TITLE • INSIDE JOBS BRAND • VOLKSWAGEN GROUP FRANCE PRODUCT • VOLKSWAGEN ENTERED BY • DDB, PARIS

F05/059 • FRANCE •

CULTURAL INSIGHT TITLE • ANNE DE GAULLE

IDEA CREATION • DDB, PARIS PRODUCTION • ALLSO, PARIS / THE, PARIS

ENGAGEMENT TRACK WINNERS /DIRECT

25

B05/020 • NEW ZEALAND •

PRODUCT • SAMSUNG GALAXY Z FLIP4

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

USE OF PRINT / OUTDOOR

ENTERED BY • CHEP NETWORK, SYDNEY

MEDIA • PUBLICIS MEDIA CONNECT, PARIS

IDEA CREATION • CHEP NETWORK, SYDNEY

PR • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE SWEETSHOP, SYDNEY

POST PRODUCTION • PRODIGIOUS, PARIS

TITLE • PHONE IT IN BRAND • SKINNY PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND

MEDIA • CHEP NETWORK, SYDNEY PR • OGILVY PR AUSTRALIA, SYDNEY POST PRODUCTION • THE EDITORS, SYDNEY

PRODUCTION • COLENSO BBDO, AUCKLAND MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

D03/053 • COLOMBIA •

F07/063 • USA •

CORPORATE PURPOSE & CSR TITLE • ARE YOU PRESS WORTHY? BRAND • COLUMBIA JOURNALISM REVIEW

USE OF SOCIAL PLATFORMS

PRODUCT • COLUMBIA JOURNALISM REVIEW

TITLE • INFLUENCERS’ FRIENDS

ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY

C01/002 • AUSTRALIA •

BRAND • POKER

IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY

DATA-DRIVEN DIRECT STRATEGY

PRODUCT • POKER BEER

PRODUCTION • REDSLASH, NEW YORK

ENTERED BY • DDB COLOMBIA, BOGOTÁ

POST PRODUCTION • REDSLASH, NEW YORK

TITLE • FLIPVERTISING BRAND • SAMSUNG PRODUCT • SAMSUNG GALAXY Z FLIP4 ENTERED BY • CHEP NETWORK, SYDNEY IDEA CREATION • CHEP NETWORK, SYDNEY

IDEA CREATION • DDB COLOMBIA, BOGOTÁ PRODUCTION • LOS NOTARIOS, BOGOTÁ MEDIA • ZENITH, BOGOTÁ PR • ALINA VELEZ COMUNICACIONES, BOGOTÁ

PRODUCTION • THE SWEETSHOP, SYDNEY MEDIA • CHEP NETWORK, SYDNEY PR • OGILVY PR AUSTRALIA, SYDNEY POST PRODUCTION • THE EDITORS, SYDNEY

D04/048 • BRAZIL •

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

BRAND • MERCADO LIBRE

PRODUCTION • MOSAICO FILMES, SÃO PAULO / MISSION MUSIC, SÃO PAULO

ENTERED BY • GUT, SÃO PAULO

PRODUCTION • NORD DDB, STOCKHOLM POST PRODUCTION • NORD DDB, STOCKHOLM

PRODUCTION • HEFTY, SÃO PAULO PR • UM WORLDWIDE, SÃO PAULO

BRAND • RENAULT

REAL-TIME RESPONSE

PRODUCT • HUMAN FIRST PROGRAM

TITLE • WORLD CUP DELIVERY PRODUCT • PEDIDOS YA APP

USE OF REAL-TIME DATA

ENTERED BY • GUT, BUENOS AIRES

PRODUCT • TRANSPARENCY CARD

IDEA CREATION • GUT, BUENOS AIRES PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO

D05/034 • NEW ZEALAND •

PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO

CO-CREATION&USER GENERATED CONTENT

MEDIA • AKQA, SÃO PAULO POST PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO

C05/035 • GERMANY •

TITLE • CORRECT THE INTERNET BRAND • TEAM HEROINE PRODUCT • CORRECT THE INTERNET ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

GAMING

PRODUCTION • FINCH, AUCKLAND

TITLE • OREO CHEAT COOKIES

PR • MANGO COMMUNICATIONS, AUCKLAND

BRAND • MONDELEZ EUROPE

POST PRODUCTION • LIQUID STUDIOS, AUCKLAND / ATTICUS, AUCKLAND

PRODUCT • OREO ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF PRODUCTION • ICONOCLAST, BERLIN

MARKET DISRUPTION

D04/055 • ARGENTINA •

C03/029 • BRAZIL •

BRAND • CONGRESSO EM FOCO

F08/029 • FRANCE • TITLE • RENAULT - TIME-FIGHTERS PROGRAM

BRAND • PEDIDOS YA

TITLE • TRANSPARENCY CARD

PR • CASA9 AGENCIA DE COMUNICACAO, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

ENTERED BY • NORD DDB, STOCKHOLM IDEA CREATION • NORD DDB, STOCKHOLM

PRODUCT • INSTITUTIONAL

TITLE • THE BEST-SELLER CONSTITUTION

DATA-DRIVEN TARGETING

PRODUCT • SPOTIFY

BRAND • TRUCSS ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCT • MERCADO LIBRE

BRAND • SPOTIFY

CORPORATE PURPOSE & CSR TITLE • TRUCSS

REAL-TIME RESPONSE

C02/006 • SWEDEN • TITLE • SUPER FAN COLLECTION

F07/125 • BRAZIL •

F03/055 • FRANCE •

SINGLE-MARKET CAMPAIGN TITLE • SOLAR IMPULSE - PRÊT À VOTER

ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • BIG PRODUCTIONS, PARIS MEDIA • OMD FRANCE, PARIS PR • PUBLICIS CONSEIL, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

BRONZE LIONS A01/026 • CANADA •

FOOD & DRINK TITLE • HEINZ KETCHUP FRAUD BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES MEDIA • STARCOM, TORONTO PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A01/031 • ITALY •

D01/020 • AUSTRALIA •

BRAND • SOLAR IMPULSE

FOOD & DRINK

USE OF DIGITAL PLATFORMS

PRODUCT • PRÊT À VOTER

TITLE • THE OFFICE CLEANERS

ENTERED BY • PUBLICIS CONSEIL, PARIS

BRAND • HEINEKEN

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCT • HEINEKEN

TITLE • FLIPVERTISING BRAND • SAMSUNG

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

ENGAGEMENT TRACK WINNERS /DIRECT

26

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN PRODUCTION • TRESBIEN!, MARTINEZ

A08/028 • BRAZIL •

B02/085 • FRANCE •

CONSUMER SERVICES / B2B

USE OF AMBIENT MEDIA: SMALL SCALE

TITLE • RECEIPTS TO KEEP [FIGHTING]

TITLE • SOLAR IMPULSE - PRÊT À VOTER

BRAND • UNIVERSITY ZUMBI DOS PALMARES

BRAND • SOLAR IMPULSE

PRODUCT • RACISMO ZERO

PRODUCT • PRÊT À VOTER

ENTERED BY • GREY, SÃO PAULO

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • GREY, SÃO PAULO

IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

BRAND • HEINEKEN

PRODUCTION • MALALA FILMES, SÃO PAULO / PINGADO AUDIO, SÃO PAULO / BVM CROSS, SÃO PAULO / PUNCH AUDIO, SÃO PAULO

PRODUCT • HEINEKEN

MEDIA • GREY, SÃO PAULO

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

PR • GREY, SÃO PAULO

MEDIA • AMPLIFY, BUENOS AIRES PR • NINCH COMPANY, CABA

A01/044 • ITALY •

FOOD & DRINK TITLE • BAR EXPERIENCE

MEDIA • PUBLICIS MEDIA CONNECT, PARIS PR • PUBLICIS CONSEIL, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN PRODUCTION • C41, AMSTERDAM MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON

A03/004 • UNITED ARAB EMIRATES •

A09/002 • SOUTH KOREA •

NFPO / CHARITY / GOVERNMENT TITLE • KNOCK KNOCK BRAND • KOREAN NATIONAL POLICE AGENCY PRODUCT • A SILENT EMERGENCY CALL

HEALTHCARE

ENTERED BY • CHEIL WORLDWIDE, SEOUL

TITLE • WALL STREET BALLS

IDEA CREATION • CHEIL WORLDWIDE, SEOUL

BRAND • TESTICULAR CANCER SOCIETY

PRODUCTION • JUNPASANG, SEOUL / BOUNCE CREATIVE, SEOUL / WINNING HABIT, SEOUL

PRODUCT • TESTICULAR CANCER AWARENESS ENTERED BY • FP7 MCCANN, DUBAI IDEA CREATION • FP7 MCCANN, DUBAI / MCCANN HEALTH, DUBAI PRODUCTION • DRIZZLIN MEDIA PTE LTD, SINGAPORE / CRAFT WORLDWIDE, NEW YORK PR • MARKETTIERS4DC LTD, LONDON

MEDIA • CHEIL WORLDWIDE, SEOUL PR • CHEIL WORLDWIDE, SEOUL

IDEA CREATION • SPECIAL, SYDNEY PRODUCTION • DIVISION, SYDNEY MEDIA • PHD, SYDNEY PR • ENTHRAL, MELBOURNE POST PRODUCTION • RUMBLE STUDIOS, SYDNEY / THE EDITORS, SYDNEY / FIN DESIGN + EFFECTS, SYDNEY / THE POOL COLLECTIVE, SYDNEY

A07/011 • SWEDEN •

PRODUCT • AWARENESS FOR TRANSGENDER ENTERED BY • SERVICEPLAN, MUNICH IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN BERLIN PRODUCTION • CREAMLABS AI, MUNICH POST PRODUCTION • REPLAYBOYS, HAMBURG

BRAND • MERCADO LIBRE PRODUCT • MERCADO LIBRE ENTERED BY • GUT, SAO PAULO IDEA CREATION • GUT, SAO PAULO PRODUCTION • HEFTY, SAO PAULO PR • UM WORLDWIDE, SAO PAULO

C01/004 • USA •

BRAND • COLUMBIA JOURNALISM REVIEW

TITLE • COLORS OF LOVE BRAND • PANTONE

IDEA CREATION • TBWA\ PARIS, PARIS

PRODUCT • SPOTIFY

PRODUCTION • \ELSE, PARIS / EG+ WORLDWIDE, PARIS

ENTERED BY • NORD DDB, STOCKHOLM

PRODUCT • COLUMBIA JOURNALISM REVIEW ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY PRODUCTION • REDSLASH, NEW YORK POST PRODUCTION • REDSLASH, NEW YORK

C03/024 • CANADA • B02/075 • ITALY •

USE OF REAL-TIME DATA

USE OF AMBIENT MEDIA: SMALL SCALE

TITLE • INFLATION COOKBOOK

TITLE • THE CLOSER BRAND • HEINEKEN PRODUCT • HEINEKEN

CONSUMER SERVICES / B2B

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

TITLE • INSIDE JOBS

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

BRAND • VOLKSWAGEN GROUP FRANCE

PRODUCTION • DIVISION, PARIS

PRODUCT • VOLKSWAGEN

MEDIA • DENTSU REDSTAR, LONDON

ENTERED BY • DDB, PARIS

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

PRODUCTION • ALLSO, PARIS / THE, PARIS

USE OF PRINT / OUTDOOR TITLE • THE BEST-SELLER CONSTITUTION

USE OF AMBIENT MEDIA: SMALL SCALE

BRAND • SPOTIFY

IDEA CREATION • DDB, PARIS

PR • TUBI, SAN FRANCISCO

TITLE • ARE YOU PRESS WORTHY?

ENTERED BY • TBWA\ PARIS, PARIS

A08/003 • FRANCE •

MEDIA • VAYNERMEDIA, NEW YORK

B02/003 • FRANCE •

TITLE • SUPER FAN COLLECTION

POST PRODUCTION • NORD DDB, STOCKHOLM

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

DATA-DRIVEN DIRECT STRATEGY

PRODUCT • PANTONE

PRODUCTION • NORD DDB, STOCKHOLM

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

MEDIA • MEDIAPLUS GERMANY, MUNICH

MEDIA / ENTERTAINMENT

IDEA CREATION • NORD DDB, STOCKHOLM

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

B05/047 • BRAZIL •

NFPO / CHARITY / GOVERNMENT BRAND • TRANSKLAR E.V / TRANS-IDENT E.V / ROSA STRIPPE

ENTERED BY • SPECIAL, SYDNEY

PRODUCT • TUBI

A09/075 • GERMANY •

TRAVEL / LEISURE

PRODUCT • MIDDLE SEAT LOTTERY

BRAND • TUBI

POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

TITLE • SAVED MEMORIES

BRAND • VIRGIN AUSTRALIA GROUP

USE OF BROADCAST TITLE • INTERFACE INTERRUPTION

POST PRODUCTION • SOGEUKJANG, SEOUL / ON THE TRACK, SEOUL

A06/009 • AUSTRALIA • TITLE • MIDDLE SEAT LOTTERY

B04/001 • USA •

POST PRODUCTION • THE MILL, PARIS

BRAND • SKIP THE DISHES PRODUCT • SKIP EXPRESS LANE ENTERED BY • DENTSU CREATIVE, TORONTO IDEA CREATION • DENTSU CREATIVE, TORONTO PRODUCTION • DENTSU CREATIVE, TORONTO PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO

ENGAGEMENT TRACK WINNERS /DIRECT

27

C04/006 • AUSTRALIA •

IDEA CREATION • COLENSO BBDO, AUCKLAND

METAVERSE, NEW REALITIES & TECH

PRODUCTION • COLENSO BBDO, AUCKLAND

TITLE • EXHIBIT A-I BRAND • MAURICE BLACKBURN SOCIAL JUSTICE

MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

PRODUCT • N/A ENTERED BY • HOWATSON+COMPANY, SYDNEY IDEA CREATION • HOWATSON+COMPANY, SYDNEY

E01/018 • UNITED KINGDOM •

COPYWRITING TITLE • THE HORNICULTURAL SOCIETY

PR • HOWATSON+COMPANY, SYDNEY

PRODUCT • RELATIONSHIP CHARITY

POST PRODUCTION • HECKLER, SYDNEY

ENTERED BY • OGILVY, LONDON

BRAND • RELATE

IDEA CREATION • OGILVY, LONDON

METAVERSE, NEW REALITIES & TECH TITLE • THE SMART LEGACY BRAND • IFTHEN. INC

PRODUCTION • OGILVY, LONDON PR • OGILVY, LONDON POST PRODUCTION • OGILVY, LONDON

E04/024 • USA •

ENTERED BY • DDB CENTR0, GUATEMALA CITY

LAUNCH / RE-LAUNCH

IDEA CREATION • EL TAIER DDB, GUATEMALA

TITLE • TOUCH CARD

PRODUCTION • FILMICO, GUATEMALA

BRAND • MASTERCARD

TITLE • BUNDY MIXER BRAND • BUNDABERG PRODUCT • BUNDABERG RUM ENTERED BY • LEO BURNETT, SYDNEY

ENTERED BY • MCCANN, NEW YORK IDEA CREATION • MCCANN, NEW YORK MEDIA • CARAT, NEW YORK PR • KETCHUM, NEW YORK

E04/026 • FRANCE •

IDEA CREATION • LEO BURNETT, SYDNEY

LAUNCH / RE-LAUNCH

PRODUCTION • MINT FILMS, GLEBE

TITLE • #OPTINK

MEDIA • FOUNDATION, SYDNEY

BRAND • JUNGE HELDEN E.V.

PR • HERD MSL SYDNEY

PRODUCT • ORGAN DONOR RECRUITMENT ENTERED BY • MCCANN, PARIS

D01/057 • NEW ZEALAND •

USE OF DIGITAL PLATFORMS TITLE • CORRECT THE INTERNET BRAND • TEAM HEROINE

IDEA CREATION • MCCANN, PARIS PR • WEBER SHANDWICK, BERLIN

F01/005 • USA •

PRODUCT • CORRECT THE INTERNET

LOCAL BRAND

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

TITLE • BLOCKBUSTER: UNTIL THE BITTER END

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

BRAND • BLOCKBUSTER

PRODUCTION • FINCH, AUCKLAND

PRODUCT • BLOCKBUSTER VIDEO

PR • MANGO COMMUNICATIONS, AUCKLAND

ENTERED BY • ATLANTIC, NEW YORK

POST PRODUCTION • LIQUID STUDIOS, AUCKLAND / ATTICUS, AUCKLAND

IDEA CREATION • ATLANTIC, NEW YORK PRODUCTION • HAVING CHANGED PRODUCTION, NEW YORK / DWECK PRODUCTIONS, NEW YORK

D03/050 • FRANCE •

USE OF SOCIAL PLATFORMS

F03/064 • POLAND •

TITLE • MESSAGE FROM THE OTHER FRONT

SINGLE-MARKET CAMPAIGN

BRAND • THE SALVATION ARMY

TITLE • WHERE TO SETTLE

PRODUCT • RECRUITMENT

BRAND • MASTERCARD

ENTERED BY • VMLY&R, PARIS

PRODUCT • WEBSITE ...

IDEA CREATION • VMLY&R, PARIS

ENTERED BY • MCCANN POLAND, WARSAW IDEA CREATION • MCCANN POLAND, WARSAW

E01/012 • NEW ZEALAND •

COPYWRITING TITLE • PHONE IT IN BRAND • SKINNY PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND

ENTERED BY • BCW, NEW YORK IDEA CREATION • BCW, NEW YORK MEDIA • BCW, NEW YORK PR • BCW, NEW YORK

F07/133 • USA •

CORPORATE PURPOSE & CSR TITLE • THE BRAKE ROOM BRAND • CHICK-FIL-A PRODUCT • CHICK-FIL-A

PRODUCTION • MCCANN POLAND, WARSAW MEDIA • MASTERCARD POLAND, WARSZAWA PR • MASTERCARD POLAND, WARSZAWA POST PRODUCTION • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN, NEW YORK PRODUCTION • FACTORY 360, NEW YORK / CRAFT WORLDWIDE, NEW YORK MEDIA • PUBLICIS, CHICAGO PR • BRAND PUBLIC RELATIONS, ATLANTA

DIRECT

PRODUCT • TOUCH CARD

USE OF DIGITAL PLATFORMS

BRAND • CHANGE THE REF

ENTERED BY • MCCANN, NEW YORK

PRODUCT • THE SMART LEGACY

D01/022 • AUSTRALIA •

SOCIAL BEHAVIOUR TITLE • JOAQUIN’S FIRST SCHOOL SHOOTING PRODUCT • GUN CONTROL

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY / CARBON8, SYDNEY / DELOITTE DIGITAL, SYDNEY

C04/040 • GUATEMALA •

F04/130 • USA •

MEDIA — WINNERS

28

Grand Prix

MEDIA #TURNYOURBACK DOVE OGILVY, LONDON UNITED KINGDOM

ENGAGEMENT TRACK WINNERS /MEDIA

29

LONDON / DAHOUSE AUDIO, LOS ANGELES

GRAND PRIX

PR • 3 PM, NEW YORK

D06/117 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

B04/069 • BRAZIL •

TITLE • #TURNYOURBACK

USE OF OUTDOOR

BRAND • DOVE

TITLE • GUARDED BUS STOP

PRODUCT • DOVE

BRAND • ELETROMIDIA

ENTERED BY • OGILVY, LONDON

PRODUCT • ELETROMIDIA

IDEA CREATION • OGILVY, LONDON / DAVID, MADRID

ENTERED BY • ALMAPBBDO, SÃO PAULO

PRODUCTION • DAVID, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO

MEDIA • MINDSHARE, LONDON

PRODUCTION • CINE, SÃO PAULO / ANTFOOD, SÃO PAULO / ELETROMIDIA, SÃO PAULO

PR • OGILVY, LONDON

GOLD LIONS A02/019 • UNITED KINGDOM •

CONSUMER GOODS TITLE • #TURNYOURBACK BRAND • DOVE PRODUCT • DOVE ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON / DAVID, MADRID

MEDIA • ELETROMIDIA, SÃO PAULO

B06/031 • CANADA •

USE OF AMBIENT MEDIA: LARGE SCALE TITLE • ABILITY SIGNS BRAND • DECATHLON CANADA PRODUCT • DECATHLON ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • CONTENT CONTENT, MONTREAL

MEDIA • MINDSHARE, LONDON

B09/020 • ARGENTINA •

PR • OGILVY, LONDON

USE OF MOBILE TITLE • WORLD CUP DELIVERY

CONSUMER SERVICES / B2B TITLE • THE LAST PERFORMANCE BRAND • PARTNERS LIFE PRODUCT • LIFE INSURANCE ENTERED BY • SPECIAL, AUCKLAND IDEA CREATION • SPECIAL, AUCKLAND

BRAND • PEDIDOS YA PRODUCT • PEDIDOS YA APP

A05/022 • PANAMA •

RETAIL TITLE • A PROMO NO BODY’S HEARD OF BRAND • MCDONALD’S PRODUCT • MCDONALD’S ENTERED BY • LEO BURNETT PANAMA, PANAMA CITY IDEA CREATION • LEO BURNETT PANAMA, PANAMA CITY MEDIA • LEO BURNETT PANAMA, PANAMA CITY PR • LEO BURNETT PANAMA, PANAMA CITY POST PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

BRAND • WHITELION ENTERED BY • OGILVY AUSTRALIA, SYDNEY IDEA CREATION • OGILVY AUSTRALIA, SYDNEY PRODUCTION • / OGILVY AUSTRALIA, SYDNEY PR • OGILVY PR AUSTRALIA, SYDNEY

PRODUCT • OREO ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF PRODUCTION • ICONOCLAST, BERLIN

B02/015 • NEW ZEALAND •

USE OF AUDIO PLATFORMS TITLE • SKINNY - PHONE IT IN BRAND • SKINNY

D05/018 • USA •

BREAKTHROUGH ON A BUDGET

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

TITLE • BLOCKBUSTER: UNTIL THE BITTER END

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

PRODUCT • BLOCKBUSTER VIDEO

PR • TUBI, SAN FRANCISCO

PR • BCW, MELBOURNE

PRODUCT • THE LOUDEST CALL

BRAND • MONDELEZ EUROPE

MEDIA • VAYNERMEDIA, NEW YORK

MEDIA • MINDSHARE, MELBOURNE

TITLE • THE LOUDEST CALL

TITLE • OREO CHEAT COOKIES

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • AIRBAG, ABBOTSFORD

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

PRODUCT • TUBI

IDEA CREATION • VMLY&R, MELBOURNE

B02/001 • AUSTRALIA •

BRAND CONTENT FOR DIGITAL/SOCIAL

BRAND • TUBI

ENTERED BY • VMLY&R, MELBOURNE

USE OF AUDIO PLATFORMS

MEDIA • SPECIAL, AUCKLAND

TITLE • INTERFACE INTERRUPTION

PRODUCT • REGENERATIVE FARM EGGS

IDEA CREATION • GUT, BUENOS AIRES

C04/015 • GERMANY •

USE OF SCREENS & AV PLATFORMS

BRAND • HONEST EGGS CO.

ENTERED BY • GUT, BUENOS AIRES

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

B01/001 • USA •

FOOD & DRINK TITLE • FITCHIX

PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

PRODUCTION • DAVID, SÃO PAULO

A08/010 • NEW ZEALAND •

SILVER LIONS A01/031 • AUSTRALIA •

BRAND • BLOCKBUSTER

PRODUCT • SKINNY MOBILE ENTERED BY • PHD, AUCKLAND IDEA CREATION • PHD, AUCKLAND MEDIA • PHD, AUCKLAND

ENTERED BY • ATLANTIC, NEW YORK

B03/001 • INDIA •

IDEA CREATION • ATLANTIC, NEW YORK

USE OF PRINT

POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

PRODUCTION • HAVING CHANGED PRODUCTION, NEW YORK / DWECK PRODUCTIONS, NEW YORK

B01/030 • USA •

E04/008 • NEW ZEALAND •

ENTERED BY • TALENTED.AGENCY, BANGALORE

USE OF SCREENS & AV PLATFORMS

USE OF CHANNEL INTEGRATION

IDEA CREATION • TALENTED.AGENCY, BANGALORE

TITLE • OR TRAVEL ON CLEARTRIP BRAND • CLEARTRIP PRODUCT • CLEARTRIP

TITLE • DREAMCASTER BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • HELO, SANTA MONICA / NEPYRU,

TITLE • SKINNY - PHONE IT IN BRAND • SKINNY PRODUCT • SKINNY MOBILE

PRODUCTION • WEB DIMENSION, NOIDA MEDIA • CLEARTRIP PVT LTD, BANGALORE POST PRODUCTION • WEB DIMENSION, NOIDA

ENTERED BY • PHD, AUCKLAND IDEA CREATION • PHD, AUCKLAND MEDIA • PHD, AUCKLAND

B03/004 • SOUTH AFRICA •

USE OF PRINT

ENGAGEMENT TRACK WINNERS /MEDIA

30

TITLE • PLAN (A)

BRAND • MICHELOB ULTRA

ENTERED BY • MINDSHARE, NEW YORK

BRAND • AFRISAM, BLACKSTUDIO

PRODUCT • MICHELOB ULTRA

PRODUCT • AFRISAM CEMENT

ENTERED BY • FCB NEW YORK

IDEA CREATION • WUNDERMAN THOMPSON, NEW YORK

ENTERED BY • PROMISE, JOHANNESBURG

IDEA CREATION • FCB NEW YORK

IDEA CREATION • PROMISE, JOHANNESBURG

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PRODUCTION • BLACKSTUDIO, JOHANNESBURG MEDIA • THE MEDIA SHOP, JOHANNESBURG

PR • 3 PM, NEW YORK

MEDIA • MINDSHARE, NEW YORK

E03/016 • UNITED KINGDOM •

MEDIA EXECUTION TITLE • HEART STOPPING

B06/037 • FRANCE •

D02/004 • USA •

USE OF AMBIENT MEDIA: LARGE SCALE

CHALLENGER BRAND

PRODUCT • BRITISH HEART FOUNDATION

TITLE • INTERFACE INTERRUPTION

ENTERED BY • PHD WORLDWIDE, LONDON

BRAND • TUBI

IDEA CREATION • PHD WORLDWIDE, LONDON / GLOBAL MEDIA AND ENTERTAINMENT, LONDON

TITLE • ANNE DE GAULLE BRAND • FONDATION ANNE DE GAULLE PRODUCT • ASSOCIATION ENTERED BY • HAVAS PARIS IDEA CREATION • HAVAS PARIS PR • FRANCE INFO, PARIS

B07/004 • BRAZIL •

USE OF EVENTS & STUNTS TITLE • MISSING STUDENTS BRAND • UNICEF BRAZIL

PRODUCT • TUBI ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO PRODUCTION • MADRE MIA FILMES, SAO PAULO

MEDIA • VAYNERMEDIA, NEW YORK PR • TUBI, SAN FRANCISCO POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

INNOVATIVE USE OF INFLUENCERS TITLE • DEPZMAN - LIFE CUT SHORT

MEDIA • PHD WORLDWIDE, LONDON

BRONZE LIONS A01/011 • ARGENTINA •

FOOD & DRINK TITLE • COINCIDENCES

D02/019 • SWEDEN •

BRAND • QUILMES

CHALLENGER BRAND

PRODUCT • BEER

TITLE • DASHBOARD BILLBOARDS BRAND • ŠKODA PRODUCT • ŠKODA

B11/054 • UNITED KINGDOM •

PRODUCTION • GLOBAL MEDIA AND ENTERTAINMENT, LONDON

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

PRODUCT • SCHOOL DROPOUT ENTERED BY • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO

BRAND • BRITISH HEART FOUNDATION

ENTERED BY • NORD DDB, STOCKHOLM IDEA CREATION • NORD DDB, STOCKHOLM

ENTERED BY • AB INBEV, BUENOS AIRES IDEA CREATION • DRAFTLINE, BUENOS AIRES PRODUCTION • ARGENTINACINE, BUENOS AIRES MEDIA • ZENITH, BUENOS AIRES PR • BALLERO, BUENOS AIRRES

PRODUCTION • NORD DDB, STOCKHOLM POST PRODUCTION • NORD DDB, STOCKHOLM

A02/005 • AUSTRALIA •

ENTERED BY • MCCANN, LONDON

D03/004 • FRANCE •

TITLE • FLIPVERTISING

IDEA CREATION • MCCANN, LONDON

SINGLE-MARKET CAMPAIGN

BRAND • SAMSUNG

BRAND • THE JOSHUA RIBERA FOUNDATION

CONSUMER GOODS

PRODUCT • THE JOSHUA RIBERA FOUNDATION

PRODUCTION • CRAFT, LONDON / INTERGALACTIC STUDIOS, LONDON / NATIVE, LONDON MEDIA • SBTV, LONDON PR • WEBER SHANDWICK, LONDON POST PRODUCTION • BLACK KITE STUDIOS LTD, LONDON

B12/021 • GERMANY •

METAVERSE, NEW REALITIES & TECH TITLE • THE HOMELESS GALLERY BRAND • HINZ&KUNZT / HAMBURGER KUNSTHALLE PRODUCT • THE HOMELESS GALLERY

TITLE • INSIDE JOBS BRAND • VOLKSWAGEN GROUP FRANCE PRODUCT • VOLKSWAGEN ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS PRODUCTION • ALLSO, PARIS / THE, PARIS

D03/039 • BRAZIL •

SINGLE-MARKET CAMPAIGN TITLE • BUSCAPÉ. BACK TO THE CITY OF GOD. BRAND • TELEFÓNICA VIVO & MOTOROLA

PRODUCT • SAMSUNG GALAXY Z FLIP4 ENTERED BY • CHEP NETWORK, SYDNEY IDEA CREATION • CHEP NETWORK, SYDNEY PRODUCTION • THE SWEETSHOP, SYDNEY MEDIA • CHEP NETWORK, SYDNEY PR • OGILVY PR AUSTRALIA, SYDNEY POST PRODUCTION • THE EDITORS, SYDNEY

A03/022 • USA •

HEALTHCARE TITLE • DIVERSITREE BRAND • CLARITIN

ENTERED BY • PHILIPP UND KEUNTJE, HAMBURG

PRODUCT • MOTOROLA EDGE 30 ULTRA 5G

IDEA CREATION • PHILIPP UND KEUNTJE, HAMBURG / MANTIKOR, HAMBURG

ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO

ENTERED BY • ENERGY BBDO, CHICAGO

PRODUCTION • PHILIPP UND KEUNTJE, HAMBURG / MANTIKOR, HAMBURG / HASTINGS AUDIO NETWORK, HAMBURG / HOOKED MUSIC, HAMBURG / STUDIO GUNDLACH, HAMBURG

PRODUCTION • O2 FILMES, SÃO PAULO / SUPERSONICA, SÃO PAULO

IDEA CREATION • ENERGY BBDO, CHICAGO MEDIA • TWELVENOTE, NEW YORK

MEDIA • VMLY&R, SÃO PAULO

PR • COYNE PR, NEW YORK

POST PRODUCTION • O2 FILMES, SÃO PAULO

POST PRODUCTION • CANJA AUDIO CULTURE, CURITIBA

MEDIA • MEDIAPLUS GERMANY, MUNICH / STROER DIGITAL MEDIA GMBH, HAMBURG PR • FISCHER APPELT FURORE, HAMBURG

E02/014 • USA •

MEDIA PLANNING C06/007 • USA •

TITLE • #STANDUPTOJEWISHHATE – BLUE SQUARE

CO-CREATION OF BRANDED IP

BRAND • FOUNDATION TO COMBAT ANTISEMITISM

TITLE • DREAMCASTER

PRODUCT • NON-PROFIT ORG

PRODUCT • CLARITIN ALLERGY MEDICINE

A05/030 • ARGENTINA •

RETAIL TITLE • WORLD CUP DELIVERY BRAND • PEDIDOS YA PRODUCT • PEDIDOS YA APP

ENGAGEMENT TRACK WINNERS /MEDIA

ENTERED BY • GUT, BUENOS AIRES IDEA CREATION • GUT, BUENOS AIRES PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

A07/004 • SPAIN •

MEDIA / ENTERTAINMENT TITLE • TWEET SCARVES BRAND • TWITTER

31

B03/002 • ISRAEL •

USE OF PRINT

USE OF AMBIENT MEDIA: LARGE SCALE

TITLE • THE FOLDED NEWSPAPER

TITLE • IKEA WINDOW SHOPPING

BRAND • LGBT ASSOCIATION

BRAND • IKEA

PRODUCT • THE ASSOCIATION FOR LGBTQ EQUALITY IN ISRAEL

PRODUCT • IKEA

ENTERED BY • BLANCO, TEL AVIV

IDEA CREATION • RETHINK, TORONTO

IDEA CREATION • BLANCO, TEL AVIV MEDIA • BLANCO, TEL AVIV

PRODUCT • SOCIAL MEDIA ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • FAR MEDIA, MADRID / PICKLE MUSIC, MADRID

B06/030 • CANADA •

B04/001 • FINLAND •

USE OF OUTDOOR TITLE • BE AWARE OF THE DOGS

ENTERED BY • RETHINK, TORONTO PRODUCTION • UNDIVIDED CREATIVE INC., TORONTO MEDIA • CARAT, TORONTO POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO

B07/011 • GERMANY •

BRAND • MUSTI GROUP

USE OF EVENTS & STUNTS

PRODUCT • MUSTI JA MIRRI

TITLE • A HAND BALL THAT COULD SAVE YOUR LIFE.

ENTERED BY • MUSTI GROUP, HELSINKI

BRAND • BORUSSIA DORTMUND

A08/001 • FRANCE •

IDEA CREATION • ERMA & REINIKAINEN, HELSINKI

PRODUCT • BORUSSIA DORTMUND

CONSUMER SERVICES / B2B

PRODUCTION • COCOA MEDIA PRODUCTIONS, HELSINKI / INTERACTIVE INUITS, HELSINKI / SENSING, HELSINKI

ENTERED BY • ACCENTURE SONG, HAMBURG

POST PRODUCTION • DESEIF, MADRID

TITLE • INSIDE JOBS BRAND • VOLKSWAGEN GROUP FRANCE PRODUCT • VOLKSWAGEN ENTERED BY • DDB, PARIS

MEDIA • WAVEMAKER, HELSINKI PR • UNITED IMAGINATIONS, HELSINKI / SAN FRANCISCO AGENCY, HELSINKI

IDEA CREATION • DDB, PARIS PRODUCTION • ALLSO, PARIS / THE, PARIS

B01/024 • PANAMA •

B04/036 • MEXICO •

USE OF OUTDOOR TITLE • DONATE SIREN

USE OF SCREENS & AV PLATFORMS

BRAND • THE MEXICAN RED CROSS

TITLE • A PROMO NO BODY’S HEARD OF

PRODUCT • THE MEXICAN RED CROSS

BRAND • MCDONALD’S

ENTERED BY • VMLY&R COMMERCE, MEXICO CITY

PRODUCT • MCDONALD’S

IDEA CREATION • VMLY&R COMMERCE, MEXICO CITY

ENTERED BY • LEO BURNETT PANAMA, PANAMA CITY IDEA CREATION • LEO BURNETT PANAMA, PANAMA CITY

B05/039 • ITALY •

PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

USE OF AMBIENT MEDIA: SMALL SCALE

MEDIA • LEO BURNETT PANAMA, PANAMA CITY

TITLE • THE OFFICE CLEANERS

PR • LEO BURNETT PANAMA, PANAMA CITY

BRAND • HEINEKEN

POST PRODUCTION • LEO BURNETT PANAMA, PANAMA CITY

PRODUCT • HEINEKEN

B02/012 • UKRAINE •

USE OF AUDIO PLATFORMS TITLE • CAROL FOR CHARITY BRAND • MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION PRODUCT • CHARITY FUND ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV MEDIA • STARCOM, KYIV / SPARK FOUNDRY, NEW YORK / SPARK FOUNDRY, LONDON / ZENITH, SOFIA / PUBLICIS, WARSAW

B02/025 • UNITED ARAB EMIRATES •

USE OF AUDIO PLATFORMS TITLE • FREQUENCIES OF PEACE

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • ACCENTURE SONG, HAMBURG PRODUCTION • ACCENTURE SONG, HAMBURG MEDIA • ACCENTURE SONG, HAMBURG PR • ACCENTURE SONG, HAMBURG POST PRODUCTION • ACCENTURE SONG, HAMBURG

B07/081 • LEBANON •

USE OF EVENTS & STUNTS TITLE • THE CURRENCY OF CORRUPTION BRAND • TRANSPARENCY INTERNATIONAL LEBANON - NO CORRUPTION (TI-LB) PRODUCT • ANTI-CORRUPTION NGO ENTERED BY • LEO BURNETT, BEIRUT IDEA CREATION • LEO BURNETT, BEIRUT / LEO BURNETT, JEDDAH PRODUCTION • LEO BURNETT, BEIRUT / LEO BURNETT, JEDDAH / DAZL PRODUCTION, BEIRUT PR • LEO BURNETT, BEIRUT

B07/105 • UNITED KINGDOM •

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

USE OF EVENTS & STUNTS

PRODUCTION • TRESBIEN!, MARTINEZ

TITLE • THE LAST PHOTO

MEDIA • AMPLIFY, BUENOS AIRES

BRAND • ITV X CALM

PR • NINCH COMPANY, CABA

PRODUCT • ITV X CALM ENTERED BY • ADAM&EVEDDB, LONDON

B05/062 • INDIA •

USE OF AMBIENT MEDIA: SMALL SCALE TITLE • SURAKSHA KA TEEKA BRAND • MORTEIN PRODUCT • PRODUCT

IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • CAIN & ABEL, LONDON MEDIA • THE7STARS, LONDON PR • HOPE & GLORY, LONDON

ENTERED BY • DENTSU CREATIVE, GURGAON

B08/039 • FRANCE •

IDEA CREATION • DENTSU CREATIVE, GURGAON

USE OF DIGITAL PLATFORMS

MEDIA • DENTSU CREATIVE, GURGAON

TITLE • NOT-SO CLASSIC DATES BRAND • TINDER

B06/003 • BRAZIL •

PRODUCT • TINDER ENTERED BY • OGILVY PARIS, PARIS

BRAND • BABYSHOP

USE OF AMBIENT MEDIA: LARGE SCALE

PRODUCT • BABYSHOP

TITLE • MISSING STUDENTS

ENTERED BY • FP7 MCCANN, DUBAI

BRAND • UNICEF BRAZIL

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCT • SCHOOL DROPOUT

PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK

ENTERED BY • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO

B08/046 • USA •

MEDIA • INITIATIVE MENA, DUBAI

IDEA CREATION • ARTPLAN COMUNICACAO S/A, RIO DE JANEIRO

PR • MARKETTIERS4DC LTD, LONDON

PRODUCTION • MADRE MIA FILMES, SÃO PAULO

TITLE • THE MASTERS REMASTERED

IDEA CREATION • OGILVY PARIS, PARIS PRODUCTION • H&O, PARIS

USE OF DIGITAL PLATFORMS

ENGAGEMENT TRACK WINNERS /MEDIA

32

BRAND • IBM

ENTERED BY • FCB NEW YORK

PRODUCT • IBM

IDEA CREATION • FCB NEW YORK

ENTERED BY • OGILVY, NEW YORK

PRODUCTION • LORD + THOMAS, NEW YORK / GRAND VISUAL, NEW YORK / VIVID BROADCAST LTD, WOKING

IDEA CREATION • OGILVY, NEW YORK / IBM CONSULTING, ARMONK PRODUCTION • IBM IX, ARMONK / MASTERS TOURNAMENT, AUGUSTA / CHRLX, NEW YORK / BLUR FILMS, MADRID / PRODCO, LOS ANGELES MEDIA • EIGHTBAR, NEW YORK PR • EIGHTBAR, NEW YORK POST PRODUCTION • CHRLX, NEW YORK / HOGARTH, NEW YORK / SONIC UNION, NEW YORK / MATHEMATIC STUDIO, PARIS

E05/009 • INDIA •

USE OF DATA & ANALYTICS TITLE • THUMBSTOPPING BEAUTY BIASES BRAND • DOVE PRODUCT • DOVE BRAND PURPOSE

PR • WEBER SHANDWICK, LONDON / AJ MEDIA COMMUNICATIONS, NEW YORK

ENTERED BY • MINDSHARE INDIA, MUMBAI IDEA CREATION • MINDSHARE INDIA, MUMBAI

D04/108 • FRANCE •

PRODUCTION • MINDSHARE INDIA, MUMBAI / BOBBLE AI, GURUGRAM

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

MEDIA • MINDSHARE INDIA, MUMBAI

TITLE • LINE FOR CHANGE

PR • MSL, MUMBAI

BRAND • COLGATE PRODUCT • COLGATE

B11/059 • ISRAEL •

INNOVATIVE USE OF INFLUENCERS TITLE • FIGHTING TO REMEMBER BRAND • ZIKARON BASLON PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • VMLY&R, PARIS IDEA CREATION • VMLY&R, PARIS PRODUCTION • CHANNEL 4, LONDON / ARMOURY, LONDON MEDIA • WAVEMAKER, LONDON / CHANNEL 4, LONDON

ENTERED BY • MCCANN, TEL AVIV D04/109 • FRANCE •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

B12/036 • POLAND •

TITLE • #OPTINK

METAVERSE, NEW REALITIES & TECH

BRAND • JUNGE HELDEN E.V.

TITLE • BUY MY CANCER

PRODUCT • ORGAN DONOR RECRUITMENT

BRAND • ALIVIA CANCER FOUNDATION

ENTERED BY • MCCANN, PARIS

PRODUCT • FUNDRAISING MODEL

IDEA CREATION • MCCANN, PARIS

ENTERED BY • OGILVY POLAND, WARSAW

PR • WEBER SHANDWICK, BERLIN

IDEA CREATION • OGILVY POLAND, WARSAW PRODUCTION • OGILVY POLAND, WARSAW MEDIA • OGILVY POLAND, WARSAW PR • OGILVY POLAND, WARSAW

C01/058 • FRANCE •

D06/036 • USA •

CORPORATE PURPOSE & CSR TITLE • CERTIFIED CARE BRAND • RAID PRODUCT • SC JOHNSON / RAID

AUDIENCE INSIGHTS

ENTERED BY • ENERGY BBDO, CHICAGO

TITLE • ORANGE - SAFE ZONE

IDEA CREATION • ENERGY BBDO, CHICAGO

BRAND • ORANGE

MEDIA • PHD, CHICAGO

PRODUCT • SAFE ZONE

PR • ZENO GROUP, CHICAGO

ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • BEM.BUILDERS, PARIS MEDIA • PUBLICIS CONSEIL, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

D04/041 • BRAZIL •

D06/080 • CZECH REPUBLIC •

CORPORATE PURPOSE & CSR TITLE • THE 13 MINUTES NATIONAL DELAY DAY BRAND • CZECH INSURANCE ASOCIATION PRODUCT • CZECH INSURANCE ASOCIATION ENTERED BY • MCCANN, PRAGUE

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

IDEA CREATION • MCCANN, PRAGUE

TITLE • ACCEPT REAL COOKIES

PRODUCTION • MCCANN, PRAGUE

BRAND • PIRAQUÊ

MEDIA • MEDIABRANDS CZ, PRAGUE

PRODUCT • COOKIES PIRAQUÊ

PR • HERO & OUTLAW, PRAGUE

ENTERED BY • LEW’LARA\TBWA, SÃO PAULO IDEA CREATION • LEW’LARA\TBWA, SÃO PAULO PRODUCTION • IWWA AGENCIA DIGITAL, SALVADOR MEDIA • LEW’LARA\TBWA, SÃO PAULO / UOL, SAO PAOLO

E01/013 • INDIA •

MEDIA INSIGHTS & STRATEGY TITLE • THE MISSING CHAPTER BRAND • WHISPER

D04/074 • USA •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • THE BILLBOARD IS YOURS TO TAKE BRAND • BUDWEISER PRODUCT • BUDWEISER

MEDIA

IDEA CREATION • MCCANN, TEL AVIV

PRODUCT • WOMEN’S HEALTH ENTERED BY • ESSENCEMEDIACOM, MUMBAI IDEA CREATION • LEO BURNETT, GURGAON MEDIA • MEDIACOM, MUMBAI

CREATIVE DATA — WINNERS

Grand Prix

CREATIVE DATA THE ARTOIS PROBABILITY ANHEUSER-BUSCH INBEV, STELLA ARTOIS GUT, BUENOS AIRES ARGENTINA

33

ENGAGEMENT TRACK WINNERS /CREATIVE DATA

34

PRODUCT • TRANSPARENCY CARD

GRAND PRIX A01/060 • ARGENTINA •

DATA-ENHANCED CREATIVITY TITLE • THE ARTOIS PROBABILITY BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS PRODUCT • STELLA ARTOIS

ENTERED BY • AKQA, SÃO PAULO

POST PRODUCTION • / HEFTY, SÃO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • PAY4BRAIN, SÃO PAULO MEDIA • AKQA, SÃO PAULO POST PRODUCTION • PAY4BRAIN, SÃO PAULO

A06/022 • USA •

DATA TECHNOLOGY TITLE • MCENROE VS MCENROE BRAND • MICHELOB ULTRA

A08/001 • UNITED ARAB EMIRATES •

PRODUCT • MICHELOB ULTRA

IDEA CREATION • GUT, BUENOS AIRES

SOCIAL DATA & INSIGHT

ENTERED BY • FCB NEW YORK

PRODUCTION • KETAMA, BUENOS AIRES

TITLE • WALL STREET BALLS

POST PRODUCTION • KETAMA, BUENOS AIRES

BRAND • TESTICULAR CANCER SOCIETY

ENTERED BY • GUT, BUENOS AIRES

PRODUCT • TESTICULAR CANCER AWARENESS ENTERED BY • FP7 MCCANN, DUBAI

GOLD LIONS A02/005 • USA •

DATA-DRIVEN TARGETING TITLE • CHIPOTLE DOPPELGÄNGER

IDEA CREATION • FP7 MCCANN, DUBAI / MCCANN HEALTH, DUBAI PRODUCTION • DRIZZLIN MEDIA PTE LTD, SINGAPORE / CRAFT WORLDWIDE, NEW YORK

ENTERED BY • GALE, NEW YORK IDEA CREATION • GALE, NEW YORK PRODUCTION • GALE, NEW YORK

DATA STORYTELLING TITLE • FABRIC OF ENGLAND

A10/013 • INDIA •

DATA INTEGRATION TITLE • LAY’S SMART FARM BRAND • LAY’S ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI / CROPIN, BANGALORE

BRAND • SHOW RACISM THE RED CARD PRODUCT • SHOW RACISM THE RED CARD ENTERED BY • MCCANN, LONDON

BRONZE LIONS

IDEA CREATION • MCCANN, LONDON

A03/016 • CANADA •

PRODUCTION • CRAFT, LONDON

DATA-DRIVEN CONSUMER PRODUCT

PR • WEBER SHANDWICK, LONDON

TITLE • INFLATION COOKBOOK BRAND • SKIP THE DISHES PRODUCT • SKIP EXPRESS LANE

SILVER LIONS A01/059 • ARGENTINA •

DATA-ENHANCED CREATIVITY TITLE • WORLD CUP DELIVERY BRAND • PEDIDOS YA PRODUCT • PEDIDOS YA APP

ENTERED BY • DENTSU CREATIVE, TORONTO IDEA CREATION • DENTSU CREATIVE, TORONTO PRODUCTION • DENTSU CREATIVE, TORONTO PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO

ENTERED BY • GUT, BUENOS AIRES IDEA CREATION • GUT, BUENOS AIRES PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

A04/078 • ARGENTINA •

DATA STORYTELLING

A04/077 • USA •

DATA STORYTELLING TITLE • GIRLS WHO CODE GIRLS BRAND • GIRLS WHO CODE PRODUCT • GIRLS WHO CODE ENTERED BY • MOJO SUPERMARKET, NEW YORK IDEA CREATION • MOJO SUPERMARKET, NEW YORK

BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS

PRODUCTION • MAKEMEPULSE, LONDON

PRODUCT • STELLA ARTOIS IDEA CREATION • GUT, BUENOS AIRES PRODUCTION • KETAMA, BUENOS AIRES POST PRODUCTION • KETAMA, BUENOS AIRES

A07/049 • BRAZIL •

USE OF REAL-TIME DATA TITLE • TRANSPARENCY CARD BRAND • CONGRESSO EM FOCO

POST PRODUCTION • LORD & THOMAS, CHICAGO / NTROPIC, NEW YORK / CHAPEAU STUDIOS, LOS ANGELES

DATA TECHNOLOGY TITLE • CERTIFIED HUMAN BRAND • INTEL PRODUCT • INTEL ENTERED BY • DENTSU CREATIVE, CHICAGO IDEA CREATION • DENTSU CREATIVE, CHICAGO PRODUCTION • ASL, NEW YORK MEDIA • CARAT, NEW YORK POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

A08/010 • FRANCE •

SOCIAL DATA & INSIGHT TITLE • MCDROP BRAND • MCDONALD’S FRANCE PRODUCT • MCDONALD’S ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS

A10/014 • POLAND •

DATA INTEGRATION TITLE • WHERE TO SETTLE BRAND • MASTERCARD PRODUCT • WEBSITE ...

TITLE • THE ARTOIS PROBABILITY

ENTERED BY • GUT, BUENOS AIRES

PR • 3 PM, NEW YORK

A06/025 • USA •

PRODUCT • LAY’S A04/059 • UNITED KINGDOM •

PRODUCTION • LORD + THOMAS, NEW YORK / JSM MUSIC, NEW YORK / UNIT9, LONDON / FALKON, CHESHIRE / SECRET GUY, NEW YORK

PR • MARKETTIERS4DC LTD, LONDON

BRAND • CHIPOTLE PRODUCT • CHIPOTLE

IDEA CREATION • FCB NEW YORK

A04/090 • BRAZIL •

DATA STORYTELLING TITLE • NEVER DONE EVOLVING FEAT SERENA BRAND • NIKE PRODUCT • NIKE ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE PRODUCTION • / HEFTY, SÃO PAULO

ENTERED BY • MCCANN POLAND, WARSAW IDEA CREATION • MCCANN POLAND, WARSAW PRODUCTION • MCCANN POLAND, WARSAW MEDIA • MASTERCARD POLAND, WARSZAWA PR • MASTERCARD POLAND, WARSZAWA POST PRODUCTION • MCCANN POLAND, WARSAW

PR — WINNERS

35

Grand Prix

PR SELF LOVE BOUQUET DOORDASH GUT, LOS ANGELES USA

ENGAGEMENT TRACK WINNERS /PR

36

GRAND PRIX D04/033 • USA •

BRAND & STRATEGIC STORYTELLING TITLE • SELF LOVE BOUQUET BRAND • DOORDASH PRODUCT • DOORDASH

PRODUCT • SKITTLES

PRODUCT • ITV X CALM

ENTERED BY • DDB, CHICAGO

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • DDB, CHICAGO

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • PICROW, LOS ANGELES

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • MEDIACOM, NEW YORK

MEDIA • THE7STARS, LONDON

PR • WEBER SHANDWICK, CHICAGO

PR • HOPE & GLORY, LONDON

POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO

ENTERED BY • GUT, LOS ANGELES IDEA CREATION • GUT, LOS ANGELES

E05/058 • POLAND •

PRODUCTION • CRAIG CUTLER STUDIOS, LOS ANGELES / UNICORNS & UNICORNS, LOS ANGELES

SPONSORSHIP & BRAND PARTNERSHIP

POST PRODUCTION • MAD BOX MADE, SAN DIEGO

TITLE • WHERE TO SETTLE BRAND • MASTERCARD PRODUCT • WEBSITE ...

GOLD LIONS

ENTERED BY • MCCANN POLAND, WARSAW

A06/013 • UNITED KINGDOM •

PRODUCTION • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

TRAVEL / LEISURE

MEDIA • MASTERCARD POLAND, WARSZAWA

TITLE • HOME

PR • MASTERCARD POLAND, WARSZAWA

BRAND • NIKE

POST PRODUCTION • MCCANN POLAND, WARSAW

IDEA CREATION • WIEDEN+KENNEDY, LONDON PRODUCTION • WIEDEN+KENNEDY, LONDON MEDIA • WIEDEN+KENNEDY, LONDON PR • WIEDEN+KENNEDY, LONDON

B06/053 • ISRAEL •

NFPO / CHARITY / GOVERNMENT TITLE • ARE YOU PRESS WORTHY? BRAND • COLUMBIA JOURNALISM REVIEW PRODUCT • COLUMBIA JOURNALISM REVIEW ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY PRODUCTION • REDSLASH, NEW YORK POST PRODUCTION • REDSLASH, NEW YORK

A09/053 • FRANCE •

NFPO / CHARITY / GOVERNMENT TITLE • #OPTINK

PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, LONDON

A09/031 • USA •

F05/040 • UNITED KINGDOM •

CULTURAL INSIGHT TITLE • HOME BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, LONDON IDEA CREATION • WIEDEN+KENNEDY, LONDON

BRAND • JUNGE HELDEN E.V. PRODUCT • ORGAN DONOR RECRUITMENT ENTERED BY • MCCANN, PARIS IDEA CREATION • MCCANN, PARIS PR • WEBER SHANDWICK, BERLIN

A09/056 • LEBANON •

INNOVATIVE USE OF INFLUENCERS

PRODUCTION • WIEDEN+KENNEDY, LONDON

NFPO / CHARITY / GOVERNMENT

TITLE • FIGHTING TO REMEMBER

MEDIA • WIEDEN+KENNEDY, LONDON

TITLE • DIRTY LAUNDRY

BRAND • ZIKARON BASLON

PR • WIEDEN+KENNEDY, LONDON

BRAND • ABAAD RESOURCE CENTER FOR GENDER EQUALITY

PRODUCT • FIGHTING TO REMEMBER ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV

C02/025 • ARGENTINA •

F07/119 • CANADA •

PRODUCT • ABAAD GENDER EQUALITY NGO ENTERED BY • LEO BURNETT, BEIRUT

CORPORATE PURPOSE & CSR

IDEA CREATION • LEO BURNETT, BEIRUT

TITLE • RUNNER 321

PRODUCTION • LEO BURNETT, BEIRUT / REMIE AKL PRODUCTION, BEIRUT / MTV - STUDIOVISION, BEIRUT

BRAND • ADIDAS

PR EFFECTIVENESS

PRODUCT • ADIDAS

TITLE • THE POSTPONED DAY

ENTERED BY • FCB TORONTO

BRAND • LALCEC

IDEA CREATION • FCB TORONTO

PRODUCT • LALCEC

PRODUCTION • 456 STUDIOS, TORONTO

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

PR • CURRENT PR, TORONTO

B03/049 • USA •

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

REAL-TIME RESPONSE

PRODUCTION • LANDIA, BUENOS AIRES PR • GREY ARGENTINA, BUENOS AIRES

D01/022 • ARGENTINA •

MEDIA • LEO BURNETT, BEIRUT PR • LEO BURNETT, BEIRUT

TITLE • BRING HOME THE BUD BRAND • BUDWEISER

SILVER LIONS

PRODUCT • BUDWEISER BEER ENTERED BY • WIEDEN+KENNEDY, NEW YORK

TITLE • THE POSTPONED DAY

RETAIL

IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / WIEDEN+KENNEDY, SAO PAULO / AFRICA CREATIVE DDB, SAO PAULO

BRAND • LALCEC

TITLE • ICELAND FOOD CLUB

PRODUCTION • WIEDEN+KENNEDY, NEW YORK

PRODUCT • LALCEC

BRAND • ICELAND FOODS

MEDIA • COPA90, LONDON

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

PRODUCT • SUPERMARKET RETAILER

PR • ALLISON+PARTNERS, NEW YORK

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

ENTERED BY • KETCHUM, LONDON

POST PRODUCTION • SONIC UNION, NEW YORK

PRODUCTION • LANDIA, BUENOS AIRES

IDEA CREATION • KETCHUM, LONDON

PR • GREY ARGENTINA, BUENOS AIRES

PR • KETCHUM, LONDON

D03/052 • USA •

A07/017 • UNITED KINGDOM •

MEDIA RELATIONS

A05/029 • UNITED KINGDOM •

B03/055 • BRAZIL •

REAL-TIME RESPONSE TITLE • THE BEST-SELLER CONSTITUTION

LAUNCH / RE-LAUNCH

MEDIA / ENTERTAINMENT

TITLE • APOLOGIZE THE RAINBOW

TITLE • THE LAST PHOTO

PRODUCT • MERCADO LIBRE

BRAND • SKITTLES

BRAND • ITV X CALM

ENTERED BY • GUT, SAO PAULO

BRAND • MERCADO LIBRE

ENGAGEMENT TRACK WINNERS /PR

IDEA CREATION • GUT, SAO PAULO PRODUCTION • HEFTY, SAO PAULO

37

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

PR • PACIFIC, LIMA

PR • UM WORLDWIDE, SAO PAULO D02/126 • UNITED KINGDOM •

BRONZE LIONS

B06/030 • SINGAPORE •

USE OF EVENTS & STUNTS

INNOVATIVE USE OF INFLUENCERS

TITLE • MAYO MCHACK

A05/026 • USA •

BRAND • HELLMANN’S

RETAIL

TITLE • KAMI BRAND • DOWN SYNDROME INTERNATIONAL PRODUCT • DOWN SYNDROME INTERNATIONAL

PRODUCT • HELLMANN’S MAYONNAISE ENTERED BY • EDELMAN, LONDON

ENTERED BY • FORSMAN & BODENFORS, SINGAPORE

IDEA CREATION • EDELMAN, LONDON

IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE

PR • EDELMAN, LONDON

PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE

MEDIA • MINDSHARE, LONDON

D03/048 • INDIA •

POST PRODUCTION • FUSE ADVENTURES IN AUDIO, SINGAPORE

LAUNCH / RE-LAUNCH

RESEARCH, DATA & ANALYTICS TITLE • ARE YOU PRESS WORTHY?

MEDIA / ENTERTAINMENT

PRODUCT • OREO COOKIE

BRAND • PENGUIN BOOKS RANDOM HOUSE

ENTERED BY • LEO BURNETT, MUMBAI

PRODUCT • PENGUIN BOOKS RANDOM HOUSE

IDEA CREATION • LEO BURNETT, MUMBAI

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO

ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY

BRAND & STRATEGIC STORYTELLING TITLE • THE POSTPONED DAY

RESEARCH, DATA & ANALYTICS TITLE • WELL-BEING INDEX (GDW)

PRODUCTION • ASYMETRIC MEDIA, TORONTO POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

BRAND • LALCEC PRODUCT • LALCEC ENTERED BY • GREY ARGENTINA, BUENOS AIRES

C01/010 • JAPAN •

A07/008 • CANADA • TITLE • THE UNBURNABLE BOOK

D04/056 • ARGENTINA •

POST PRODUCTION • REDSLASH, NEW YORK

ENTERED BY • RESTAURANT BRANDS INTERNATIONAL, MIAMI

BRAND • OREO INDIA

PRODUCT • COLUMBIA JOURNALISM REVIEW

PRODUCTION • REDSLASH, NEW YORK

PRODUCT • CHICKEN POPEYES

TITLE • #BRINGBACK2011

BRAND • COLUMBIA JOURNALISM REVIEW

IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY

BRAND • POPEYES

IDEA CREATION • GUT, MEXICO CITY

PR • FORSMAN & BODENFORS, SINGAPORE

C01/007 • USA •

TITLE • 50+

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES PR • GREY ARGENTINA, BUENOS AIRES

B02/001 • INDIA •

COMMUNITY MANAGEMENT TITLE • WHY IS THIS A SWIGGY AD? BRAND • SWIGGY PRODUCT • SWIGGY ENTERED BY • TALENTED.AGENCY, BANGALORE

BRAND • NIKKEI INC. PRODUCT • WELL-BEING INDEX

F04/035 • KENYA •

IDEA CREATION • TALENTED.AGENCY, BANGALORE

ENTERED BY • DENTSU INC., TOKYO

SOCIAL BEHAVIOUR

PRODUCTION • ROOTED FILMS, MUMBAI / THOUGHTLINE DESIGN STUDIO, MUMBAI

IDEA CREATION • DENTSU INC., TOKYO MEDIA • DENTSU INC., TOKYO / NIKKEI INC., TOKYO PR • DENTSU INC., TOKYO

TITLE • STAIN NOT SHAME BRAND • ZEVA FASHION PRODUCT • ZEVA FASHION

MEDIA • HAVAS MEDIA INDIA, BANGALORE PR • SWIGGY INDIA, BANGALORE

ENTERED BY • SCANAD, NAIROBI D02/112 • USA •

USE OF EVENTS & STUNTS

IDEA CREATION • SCANAD, NAIROBI

B03/018 • CANADA •

PR • HILL+KNOWLTON STRATEGIES, NAIROBI

REAL-TIME RESPONSE TITLE • #FINDTHEKETCHUPBOATGUY

TITLE • THE TAX FREE BAGEL BRAND • PHILADELPHIA CREAM CHEESE

F07/121 • UNITED KINGDOM •

PRODUCT • CREAM CHEESE

CORPORATE PURPOSE & CSR

ENTERED BY • GUT, MIAMI IDEA CREATION • GUT, MIAMI PRODUCTION • STREET FACTORY MEDIA, MINNEAPOLIS MEDIA • STARCOM, CHICAGO PR • ZENO GROUP, CHICAGO

D02/121 • CANADA •

USE OF EVENTS & STUNTS TITLE • RUNNER 321 BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • FCB TORONTO IDEA CREATION • FCB TORONTO PRODUCTION • 456 STUDIOS, TORONTO PR • CURRENT PR, TORONTO

TITLE • ICELAND FOOD CLUB BRAND • ICELAND FOODS PRODUCT • SUPERMARKET RETAILER

BRAND • THE KRAFT HEINZ COMPANY PRODUCT • HEINZ KETCHUP ENTERED BY • THE KITCHEN, TORONTO IDEA CREATION • THE KITCHEN, TORONTO PR • ZENO GROUP, CHICAGO

ENTERED BY • KETCHUM, LONDON IDEA CREATION • KETCHUM, LONDON PR • KETCHUM, LONDON

B03/061 • POLAND •

REAL-TIME RESPONSE TITLE • WHERE TO SETTLE

A02/004 • PERU •

CONSUMER GOODS TITLE • THE STAIN BRAND • KOTEX PRODUCT • KOTEX ENTERED BY • VALOR, LIMA IDEA CREATION • VALOR ESTRATEGICO SAC, LIMA PRODUCTION • KO FILMS, LIMA MEDIA • OMD PERU, LIMA

BRAND • MASTERCARD PRODUCT • WEBSITE ...

ENTERED BY • MCCANN POLAND, WARSAW IDEA CREATION • MCCANN POLAND, WARSAW PRODUCTION • MCCANN POLAND, WARSAW MEDIA • MASTERCARD POLAND, WARSZAWA PR • MASTERCARD POLAND, WARSZAWA POST PRODUCTION • MCCANN POLAND, WARSAW

ENGAGEMENT TRACK WINNERS /PR

38

B04/025 • UNITED KINGDOM •

PRODUCT • CULTURED MEAT

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

CONTENT CREATION & PRODUCTION

ENTERED BY • WUNDERMAN THOMPSON BENELUX, ANTWERP

PRODUCTION • DIVISION, PARIS

IDEA CREATION • WUNDERMAN THOMPSON BENELUX, ANTWERP

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

TITLE • THE CHAT BRAND • BREAST CANCER NOW PRODUCT • BREAST CANCER CHARITY ENTERED BY • BMB, LONDON IDEA CREATION • BMB, LONDON PRODUCTION • BMB, LONDON PR • W COMMUNICATIONS, LONDON

B04/033 • USA •

CONTENT CREATION & PRODUCTION

PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / WUNDERMAN THOMPSON, SYDNEY / AMBASSADORS, AMSTERDAM / AMP.AMSTERDAM // THE SONIC BRANDING COMPANY, AMSTERDAM / MONWEST, AMSTERDAM

PRODUCT • APPLEBEE’S ENTERED BY • GREY, NEW YORK

PRODUCT • CHICKEN POPEYES

D02/123 • INDIA •

BRAND • AIRTEL PRODUCT • AIRTEL TELECOMMUNICATIONS

MEDIA • INITIATIVE MEDIA, NEW YORK

IDEA CREATION • LEO BURNETT, MUMBAI

TITLE • FIGHTING TO REMEMBER BRAND • ZIKARON BASLON PRODUCT • FIGHTING TO REMEMBER ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV

ENTERED BY • LEO BURNETT, MUMBAI

D04/019 • BRAZIL •

BRAND & STRATEGIC STORYTELLING TITLE • UNCOMFORTABLE FOOD PRODUCT • STELLA ARTOIS ENTERED BY • SOKO, SÃO PAULO IDEA CREATION • SOKO, SÃO PAULO PRODUCTION • CAFE ROYAL, SÃO PAULO

D04/039 • USA •

TITLE • #STANDUPTOJEWISHHATE – BLUE SQUARE

BRAND & STRATEGIC STORYTELLING

BRAND • FCAS: FOUNDATION TO COMBAT ANTISEMITISM

TITLE • EQUINOX - WE DON’T SPEAK JANUARY

PRODUCT • AWARENESS AROUND THE ALARMING RISE OF ANTISEMITISM IN AMERICA

PRODUCT • EQUINOX GROUP

MEDIA • MINDSHARE, NEW YORK PR • WEBER SHANDWICK, NEW YORK

D02/098 • PORTUGAL •

USE OF EVENTS & STUNTS TITLE • GOLDEN DATES BRAND • AMP | ASSOCIATION FOR THE ELDERLY PRODUCT • AMP | ASSOCIATION FOR THE ELDERLY ENTERED BY • LEO BURNETT LISBOA IDEA CREATION • LEO BURNETT LISBOA PRODUCTION • BLANCHE FILMES, PAÇO DE ARCOS MEDIA • ZENITH, LISBOA

D02/114 • BELGIUM •

USE OF EVENTS & STUNTS TITLE • THE MAMMOTH MEATBALL BRAND • VOW

F01/013 • ROMANIA •

LOCAL BRAND TITLE • #UNEXAMINABLE BRAND • THE VIF NETWORK PRODUCT • NGO WOMEN RIGHTS IDEA CREATION • DDB ROMANIA, BUCHAREST PRODUCTION • ABIS STUDIO, BUCHAREST MEDIA • MEDIA INVESTMENT, BUCHAREST

F02/009 • UNITED KINGDOM •

CHALLENGER BRAND TITLE • DAILY STAR - LETTUCE LIZ BRAND • DAILY STAR PRODUCT • NEWS BRAND ENTERED BY • REACH PLC, LONDON

PR EFFECTIVENESS

PRODUCTION • MODERN LOGIC, LOS ANGELES / JSM MUSIC, NEW YORK

IDEA CREATION • GUT, MEXICO CITY

BRAND • STELLA ARTOIS

C02/027 • USA •

IDEA CREATION • WUNDERMAN THOMPSON, NEW YORK

ENTERED BY • RESTAURANT BRANDS INTERNATIONAL, MIAMI

ENTERED BY • DDB ROMANIA, BUCHAREST

PR • H+K IDEAL, SÃO PAULO

ENTERED BY • WUNDERMAN THOMPSON, NEW YORK

BRAND • POPEYES

USE OF EVENTS & STUNTS

PRODUCTION • TOWNHOUSE, NEW YORK / LONDON ALLEY, LOS ANGELES / HEAVY DUTY PROJECTS, LOS ANGELES / MACGUFFIN FILMS, NEW YORK

CONTENT CREATION & PRODUCTION

CORPORTE IMAGE & REPUTATION

POST PRODUCTION • WUNDERMAN THOMPSON, SYDNEY / AMBASSADORS, AMSTERDAM

IDEA CREATION • GREY, NEW YORK

B04/048 • ISRAEL •

E01/012 • USA • TITLE • 50+

TITLE • AIRTEL 175 REPLAYED

PR • CURRENT GLOBAL, CHICAGO

POST PRODUCTION • THE MILL, PARIS

PR • WUNDERMAN THOMPSON BENELUX, ANTWERP / FOR THE RIGHT REASONS, AMSTERDAM / BCW, NEW YORK

TITLE • TASTE MY FACE BRAND • APPLEBEE’S

MEDIA • DENTSU REDSTAR, LONDON

BRAND • EQUINOX GROUP

IDEA CREATION • REACH PLC, LONDON PRODUCTION • REACH PLC, LONDON MEDIA • REACH PLC, LONDON PR • REACH PLC, LONDON POST PRODUCTION • REACH PLC, LONDON

ENTERED BY • COLLINS, NEW YORK IDEA CREATION • COLLINS, NEW YORK

F03/025 • SWITZERLAND •

D04/052 • FRANCE •

TITLE • THE MIGROS BEER

SINGLE-MARKET CAMPAIGN BRAND & STRATEGIC STORYTELLING TITLE • SOLAR IMPULSE - PRÊT À VOTER BRAND • SOLAR IMPULSE PRODUCT • PRÊT À VOTER ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS MEDIA • PUBLICIS MEDIA CONNECT, PARIS PR • PUBLICIS CONSEIL, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

BRAND • MIGROS PRODUCT • MIGROS BEER NON ENTERED BY • WIRZ GROUP, ZURICH IDEA CREATION • WIRZ GROUP, ZURICH PRODUCTION • STORIES, ZÜRICH MEDIA • MIGROS GENOSSENSCHAFTS BUND, ZURICH PR • WIRZ GROUP, ZURICH / MIGROS GENOSSENSCHAFTS BUND, ZURICH POST PRODUCTION • STORIES, ZÜRICH / JINGLE JUNGLE, ZÜRICH

F03/031 • ITALY • D05/030 • ITALY •

USE OF TECHNOLOGY TITLE • THE CLOSER BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

SINGLE-MARKET CAMPAIGN TITLE • HEINEKICKS BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN / BBH, SINGAPORE

ENGAGEMENT TRACK WINNERS /PR

SINGLE-MARKET CAMPAIGN TITLE • ICELAND FOOD CLUB BRAND • ICELAND FOODS PRODUCT • SUPERMARKET RETAILER ENTERED BY • KETCHUM, LONDON IDEA CREATION • KETCHUM, LONDON PR • KETCHUM, LONDON

F05/059 • USA •

CULTURAL INSIGHT TITLE • WEAR ‘EM OUT STORE BRAND • EBAY PRODUCT • EBAY SNEAKERS ENTERED BY • EDELMAN, NEW YORK IDEA CREATION • EDELMAN, NEW YORK PRODUCTION • EDELMAN, NEW YORK / UNITED ENTERTAINMENT GROUP, NEW YORK / FALKON, LOS ANGELES PR • EDELMAN, NEW YORK POST PRODUCTION • FALKON, LOS ANGELES

F05/085 • UNITED ARAB EMIRATES •

CULTURAL INSIGHT TITLE • SUPERSTAR RAVI BRAND • ADIDAS PRODUCT • ADIDAS ORIGINALS ENTERED BY • HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI / RED HAVAS MIDDLE EAST, DUBAI PR • RED HAVAS MIDDLE EAST, DUBAI

F07/073 • USA •

CORPORATE PURPOSE & CSR TITLE • CERTIFIED CARE BRAND • RAID PRODUCT • SC JOHNSON / RAID ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO MEDIA • PHD, CHICAGO PR • ZENO GROUP, CHICAGO

PUBLIC RELATIONS

F03/058 • UNITED KINGDOM •

39

CREATIVE B2B — WINNERS

40

Grand Prix

CREATIVE B2B EART4 B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT ALMAPBBDO, SAO PAULO BRAZIL

ENGAGEMENT TRACK WINNERS /CREATIVE B2B

41

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

GRAND PRIX A09/056 • BRAZIL •

CORPORATE PURPOSE & CSR TITLE • EART4

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN PRODUCTION • TRESBIEN!, MARTINEZ MEDIA • AMPLIFY, BUENOS AIRES PR • NINCH COMPANY, CABA

A09/017 • USA •

PRODUCT • EART4

CORPORATE PURPOSE & CSR

IDEA CREATION • ALMAPBBDO, SÃO PAULO PRODUCTION • ALMAPBBDO, SÃO PAULO / RAW AUDIO, SÃO PAULO PR • GIUSTI COMUNICACAO, SÃO PAULO / INPRESS PORTER NOVELLI, SÃO PAULO / ALMAPBBDO, SÃO PAULO

A04/034 • USA •

TARGETING & ENGAGEMENT TITLE • CERTIFIED HUMAN BRAND • INTEL PRODUCT • INTEL ENTERED BY • DENTSU CREATIVE, CHICAGO IDEA CREATION • DENTSU CREATIVE, CHICAGO PRODUCTION • ASL, NEW YORK

BRAND • BAVARIA PRODUCT • CERVEZA NATIVA ENTERED BY • L&C, NEW YORK IDEA CREATION • L&C, NEW YORK PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK

A10/018 • BRAZIL •

MARKET DISRUPTION TITLE • BEER POWER BRAND • HEINEKEN PRODUCT • HEINEKEN

PRODUCTION • O POSITIVE, SANTA MONICA / HOGARTH, LOS ANGELES

SILVER LIONS A02/044 • ITALY •

BRAND EXPERIENCE TITLE • THE OFFICE CLEANERS

A10/026 • USA •

MARKET DISRUPTION

ENTERED BY • DENTSU CREATIVE, CHICAGO

TARGETING & ENGAGEMENT TITLE • THE OFFICE CLEANERS BRAND • HEINEKEN PRODUCT • HEINEKEN

A09/018 • SWEDEN •

ENTERED BY • NORD DDB, STOCKHOLM IDEA CREATION • NORD DDB, STOCKHOLM PRODUCTION • NORD DDB, STOCKHOLM POST PRODUCTION • NORD DDB, STOCKHOLM

A10/035 • SWEDEN •

MEDIA • CARAT, NEW YORK

BRAND • SSAB

POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

PRODUCT • STEEL MANUFACTURER ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • BRUTO STUDIO, STOCKHOLM

BRONZE LIONS

MEDIA • SCREAM, GOTHENBURG

A02/003 • NORWAY •

BRAND EXPERIENCE

A12/047 • FRANCE •

TITLE • DAS CHAIR

INTEGRATED CAMPAIGNS

BRAND • VOLKSWAGEN COMMERCIAL VEHICLES

TITLE • RENAULT - TIME-FIGHTERS PROGRAM

PRODUCT • VOLKSWAGEN COMMERCIAL VEHICLES

BRAND • RENAULT

ENTERED BY • TRY AS, OSLO

PRODUCT • HUMAN FIRST PROGRAM

IDEA CREATION • TRY AS, OSLO

ENTERED BY • PUBLICIS CONSEIL, PARIS

PRODUCTION • DEPT, OSLO / OIOIOI, OSLO / HAKIMAKI, OSLO

IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • BIG PRODUCTIONS, PARIS

TARGETING & ENGAGEMENT

A04/044 • ITALY •

MEDIA • FLOCK FREIGHT, ENCINITAS

MARKET DISRUPTION

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

PR • NINCH COMPANY, CABA

PRODUCTION • MAXIMUM EFFORT, LOS ANGELES

TITLE • PURE WASTE

A04/004 • USA •

MEDIA • AMPLIFY, BUENOS AIRES

IDEA CREATION • FLOCK FREIGHT, ENCINITAS / MAXIMUM EFFORT, LOS ANGELES

PRODUCTION • ASL, NEW YORK

PRODUCT • HEINEKEN

PRODUCTION • TRESBIEN!, MARTINEZ

ENTERED BY • FLOCK FREIGHT, ENCINITAS

IDEA CREATION • DENTSU CREATIVE, CHICAGO

BRAND • HEINEKEN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCT • FLOCK FREIGHT SHARED TRUCKLOAD

PRODUCT • VATTENFALL + CAKE

PR • BCW, LOS ANGELES POST PRODUCTION • MACKCUT, NEW YORK / PARLIAMENT, LOS ANGELES / RARE MEDIUM, NEW YORK / THE ELEMENTS MUSIC, LOS ANGELES / LIME STUDIOS, LOS ANGELES

BRAND • FLOCK FREIGHT

BRAND • VATTENFALL

PRODUCT • INTEL

IDEA CREATION • OGILVY , LOS ANGELES / OGILVY, CHICAGO

CHALLENGER BRAND TITLE • HOW MUCH IS A SH*TLOAD?

TITLE • VEHICLE OF CHANGE

CRAFT IN B2B

ENTERED BY • OGILVY , LOS ANGELES

A08/012 • USA •

MEDIA • IPROSPECT, SÃO PAULO

BRAND • INTEL

PRODUCT • ENTERPRISE CLOUD MANAGEMENT

PRODUCTION • MIEL FILM, ISTANBUL

IDEA CREATION • LE PUB, SÃO PAOLO

A11/062 • USA •

BRAND • WORKDAY

IDEA CREATION • WUNDERMAN THOMPSON TURKEY, ISTANBUL

ENTERED BY • LE PUB, SÃO PAOLO

TITLE • CERTIFIED HUMAN

TITLE • ROCK STAR

PRODUCT • HEINZ TOMATO KETCHUP

CORPORATE PURPOSE & CSR

MEDIA • CARAT, NEW YORK POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

BRAND • HEINZ

TITLE • NATIVA METER

POST PRODUCTION • AGOSTO, LIMA

GOLD LIONS

BREAKTHROUGH ON A BUDGET TITLE • IS THAT HEINZ?

ENTERED BY • WUNDERMAN THOMPSON TURKEY, ISTANBUL

BRAND • B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT ENTERED BY • ALMAPBBDO, SÃO PAULO

A07/019 • TURKEY •

TITLE • TIP FOR HEINZ BRAND • THE KRAFT HEINZ COMPANY

MEDIA • OMD FRANCE, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

A12/050 • BRAZIL •

PRODUCT • HEINZ

INTEGRATED CAMPAIGNS

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

TITLE • EART4

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

BRAND • B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT

PRODUCTION • EASY MONDAYS, NEW YORK / THE MAESTROS, MEXICO

PRODUCT • EART4

MEDIA • STARCOM, CHICAGO

ENTERED BY • ALMAPBBDO, SAO PAULO

POST PRODUCTION • LOST PLANET EDITORIAL, NEW YORK / CYCLE MEDIA, NEW YORK / A FRESH FACE IN HELL, SEATTLE

IDEA CREATION • ALMAPBBDO, SAO PAULO PRODUCTION • ALMAPBBDO, SAO PAULO / RAW AUDIO, SAO PAULO

SOCIAL & INFLUENCER — WINNERS

42

Grand Prix 42

SOCIAL & INFLUENCER FLIPVERTISING SAMSUNG CHEP NETWORK, SYDNEY AUSTRALIA

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

GRAND PRIX B02/026 • AUSTRALIA •

BRAND • DOVE MASTERBRAND

43

/ DRAFTLINE, NEW YORK

PRODUCT • DOVE ENTERED BY • OGILVY, LONDON

A07/008 • USA •

TARGETING / ENGAGEMENT STRATEGIES

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

TITLE • FLIPVERTISING

MEDIA / ENTERTAINMENT

PRODUCTION • SMUGGLER, LONDON

TITLE • WEDNESDAY HATES MARKETING

BRAND • SAMSUNG

MEDIA • MINDSHARE, NEW YORK

BRAND • NETFLIX

PRODUCT • SAMSUNG GALAXY Z FLIP4

PR • EDELMAN, NEW YORK

PRODUCT • WEDNESDAY ON NETFLIX

ENTERED BY • CHEP NETWORK, SYDNEY

POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

ENTERED BY • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES

IDEA CREATION • CHEP NETWORK, SYDNEY PRODUCTION • THE SWEETSHOP, SYDNEY MEDIA • CHEP NETWORK, SYDNEY PR • OGILVY PR AUSTRALIA, SYDNEY POST PRODUCTION • THE EDITORS, SYDNEY

E02/033 • BRAZIL •

SPONSORSHIP & BRAND PARTNERSHIP TITLE • CASHBACK FOR YOUR JERSEY’S BACK BRAND • FLASH

GOLD LIONS

PRODUCT • FLASH CORPORATE CARD ENTERED BY • FCB BRASIL, SÃO PAULO

A08/015 • CANADA •

IDEA CREATION • FCB BRASIL, SÃO PAULO

CONSUMER SERVICES / B2B

PRODUCTION • FCB BRASIL, SÃO PAULO

TITLE • NXT LVL BRAND • BANK OF MONTREAL

PR • FCB BRASIL, SÃO PAULO POST PRODUCTION • FCB BRASIL, SÃO PAULO

PRODUCT • BANK OF MONTREAL ENTERED BY • FCB TORONTO IDEA CREATION • FCB TORONTO PRODUCTION • UNIFIED CONTENT, TORONTO MEDIA • UM, TORONTO POST PRODUCTION • UNIFIED CONTENT, TORONTO / OSO AUDIO, TORONTO

B01/022 • ARGENTINA •

IDEA CREATION • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES / TRAILER PARK, NEW YORK / ART MACHINE, LOS ANGELES / HUSTLE LA, LOS ANGELES PRODUCTION • TRAILER PARK, NEW YORK / ART MACHINE, LOS ANGELES / HUSTLE LA, LOS ANGELES MEDIA • MEDIAHUB, CALIFORNIA / RAPPORTWW, LONDON PR • NETFLIX MARKETING PARTNERSHIPS, LOS ANGELES

A09/007 • AUSTRALIA •

NFPO / CHARITY / GOVERNMENT TITLE • THE RELUCTANT SHANTY

F05/055 • FRANCE •

BRAND • AUSTRALIANS FOR UNHCR

CULTURAL INSIGHT

PRODUCT • UNHCR

TITLE • #OPTINK BRAND • JUNGE HELDEN E.V. PRODUCT • ORGAN DONOR RECRUITMENT ENTERED BY • MCCANN, PARIS IDEA CREATION • MCCANN, PARIS PR • WEBER SHANDWICK, BERLIN

ENTERED BY • BMF, SYDNEY IDEA CREATION • BMF, SYDNEY PRODUCTION • FINCH, SYDNEY PR • BMF, SYDNEY POST PRODUCTION • FINCH, SYDNEY / RUMBLE STUDIOS, SYDNEY

COMMUNITY MANAGEMENT TITLE • WORLD CUP DELIVERY BRAND • PEDIDOS YA PRODUCT • PEDIDOS YA APP ENTERED BY • GUT, BUENOS AIRES

F06/037 • CANADA •

BREAKTHROUGH ON A BUDGET TITLE • BILL IT TO BEZOS

IDEA CREATION • GUT, BUENOS AIRES

BRAND • JANE/FINCH COMMUNITY CENTRE

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

ENTERED BY • ANGRY BUTTERFLY, TORONTO

PRODUCT • JANE/FINCH COMMUNITY CENTRE IDEA CREATION • ANGRY BUTTERFLY, TORONTO

B02/031 • GERMANY •

TARGETING / ENGAGEMENT STRATEGIES TITLE • OREO CHEAT COOKIES BRAND • MONDELEZ EUROPE

PRODUCTION • ANGRY BUTTERFLY, TORONTO MEDIA • ANGRY BUTTERFLY, TORONTO PR • ANGRY BUTTERFLY, TORONTO POST PRODUCTION • ANGRY BUTTERFLY, TORONTO / PIRATE AUDIO PRODUCTION, TORONTO

PRODUCT • OREO

PRODUCTION • ICONOCLAST, BERLIN

D02/004 • FRANCE •

SOCIAL FILM TITLE • WHO - A THREAD MOVIE BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • HEREZIE, PARIS IDEA CREATION • HEREZIE, PARIS PRODUCTION • UNFOLD PRODUCTION, PARIS

D02/056 • UNITED KINGDOM •

SOCIAL FILM TITLE • THE COST OF BEAUTY

REAL-TIME RESPONSE TITLE • #KEEPTHEGREY BRAND • DOVE PRODUCT • DOVE ENTERED BY • EDELMAN, TORONTO IDEA CREATION • EDELMAN, TORONTO PRODUCTION • EDELMAN, TORONTO MEDIA • PHD, TORONTO PR • EDELMAN, TORONTO POST PRODUCTION • EDELMAN, TORONTO

B04/009 • CANADA •

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

B03/046 • CANADA •

SILVER LIONS A01/019 • USA •

FOOD & DRINK TITLE • MICHELOB GUY BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA ENTERED BY • MICHELOB ULTRA, NEW YORK IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK PRODUCTION • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

SOCIAL DATA & INSIGHT TITLE • TRENDING 2 TABLE BRAND • VOILÀ BY SOBEYS PRODUCT • VOILÀ ENTERED BY • FCB TORONTO IDEA CREATION • FCB TORONTO PRODUCTION • 456 STUDIOS, TORONTO POST PRODUCTION • 456 STUDIOS, TORONTO

B04/013 • ARGENTINA •

SOCIAL DATA & INSIGHT

MEDIA • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

TITLE • SCROLLING THERAPY

PR • WIEDEN+KENNEDY, NEW YORK / DRAFTLINE, NEW YORK

PRODUCT • EUROFARMA

POST PRODUCTION • WIEDEN+KENNEDY, NEW YORK

IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES

BRAND • EUROFARMA ENTERED BY • DENTSU CREATIVE, BUENOS AIRES

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

44

/ DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA POST PRODUCTION • COLOSSAL, CURITIBA / CANJA AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO

MEDIA • MEDIA INVESTMENT, BUCHAREST PR • PORTER NOVELLI ROMANIA, BUCHAREST

PRODUCTION • @GRACEMCHOI, NEW YORK POST PRODUCTION • @GRACEMCHOI, NEW YORK

D03/002 • USA •

A04/013 • ARGENTINA •

SOCIAL FILM SERIES

AUTOMOTIVE

TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA

TITLE • UNHASHTAGGED PLACES

B05/036 • ITALY •

BRAND • APPLE MUSIC PRODUCT • APPLE MUSIC

PRODUCT • ALASKAN OUTSIDER

BRAND STORYTELLING TITLE • RIDICULOUS EXCUSES NOT TO BE INCLUSIVE BRAND • COORDOWN

ENTERED BY • APPLE, LOS ANGELES IDEA CREATION • APPLE, LOS ANGELES

PRODUCT • WORLD DOWN SYNDROME DAY 2023

PRODUCTION • APPLE, LOS ANGELES

ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN

MEDIA • APPLE, LOS ANGELES PR • APPLE, LOS ANGELES

IDEA CREATION • SMALL, NEW YORK

POST PRODUCTION • APPLE, LOS ANGELES

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN / TINYGIANT, NEW YORK POST PRODUCTION • STABBIOLO MUSIC, SARTEANO / BRAVAGENTE AUDIO - SOUND AGENCY, MILANO / SINCROMIE, MESSINA B06/041 • ROMANIA •

INNOVATIVE USE OF COMMUNITY

D04/014 • AUSTRALIA •

CO-CREATION&USER GENERATED CONTENT

BRAND • RENAULT ENTERED BY • PUBLICIS, BUENOS AIRES IDEA CREATION • PUBLICIS, BUENOS AIRES PRODUCTION • TRESBIEN!, MARTINEZ

A07/019 • USA •

MEDIA / ENTERTAINMENT TITLE • CALL ME, WITH TIMOTHEE CHALAMET BRAND • APPLE PRODUCT • APPLE TV+ ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

TITLE • I’M NEALE DANIHER

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

BRAND • FIGHTMND

PRODUCTION • MJZ, LOS ANGELES

TITLE • ILLITERATE ADS

PRODUCT • FIGHTMND

MEDIA • OMD, LOS ANGELES

BRAND • PEPCO

ENTERED BY • CLEMENGER BBDO, SYDNEY

PRODUCT • PEPCO BACK TO SCHOOL

IDEA CREATION • CLEMENGER BBDO, SYDNEY

ENTERED BY • VMLY&R, BUCHAREST

PRODUCTION • FINCH, SYDNEY

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES

IDEA CREATION • VMLY&R, BUCHAREST

POST PRODUCTION • FINISH PRODUCTIONS, MELBOURNE / SQUEAK E. CLEAN STUDIOS, MELBOURNE / ELECTRIC DREAMS, MELBOURNE

PRODUCTION • LOOPS PRODUCTION, BUCHAREST PR • VMLY&R, BUCHAREST

B02/037 • USA •

TARGETING / ENGAGEMENT STRATEGIES TITLE • ECYCLELAND

B06/064 • BRAZIL •

INNOVATIVE USE OF COMMUNITY TITLE • MISSION: WHOPPER BRAND • BURGER KING PRODUCT • WHOPPER ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO / DAVID, BUENOS AIRES MEDIA • DAVID, SÃO PAULO

E01/028 • INDIA •

BRAND • INTEL

MULTI-PLATFORM SOCIAL CAMPAIGN

PRODUCT • INTEL

TITLE • #BRINGBACK2011

ENTERED BY • VMLY&R, KANSAS CITY

BRAND • OREO INDIA

IDEA CREATION • VMLY&R, KANSAS CITY

PRODUCT • OREO COOKIE

PR • VMLY&R, KANSAS CITY

ENTERED BY • LEO BURNETT, MUMBAI

POST PRODUCTION • VMLY&R, KANSAS CITY

IDEA CREATION • LEO BURNETT, MUMBAI B03/029 • SWEDEN • E03/028 • AUSTRALIA •

REAL-TIME RESPONSE

SOCIAL PURPOSE

TITLE • FOLLOW THEIR LEADER

B07/009 • CANADA •

TITLE • THROUGH THEIR EYES

BRAND • NON-VIOLENCE PROJECT FOUNDATION

METAVERSE, NEW REALITIES & TECH

BRAND • MAYBELLINE NEW YORK

PRODUCT • NON-VIOLENCE PROJECT FOUNDATION

PRODUCT • MAYBELLINE NEW YORK

ENTERED BY • NORD DDB, STOCKHOLM

ENTERED BY • HERO, MELBOURNE

IDEA CREATION • NORD DDB, STOCKHOLM / NORD DDB, COPENHAGEN

TITLE • HEINZ A.I. KETCHUP BRAND • KRAFT HEINZ PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • RETHINK, TORONTO MEDIA • CARAT, TORONTO / STARCOM, CHICAGO

IDEA CREATION • HERO, MELBOURNE / MCCANN, MELBOURNE PRODUCTION • TRUCE FILMS, MELBOURNE MEDIA • WAVEMAKER, MELBOURNE POST PRODUCTION • GUSTO MUSIC, MELBOURNE

PR • MAGIC CIRCLE WORKSHOP & COMMON GOOD, TORONTO / ZENO GROUP, TORONTO POST PRODUCTION • CIRCONFLEX, MONTREAL

D02/037 • ROMANIA •

SOCIAL FILM TITLE • #UNEXAMINABLE BRAND • THE VIF NETWORK PRODUCT • NGO WOMEN RIGHTS ENTERED BY • DDB ROMANIA, BUCHAREST IDEA CREATION • DDB ROMANIA, BUCHAREST PRODUCTION • ABIS STUDIO, BUCHAREST

B05/056 • ISRAEL •

BRAND STORYTELLING TITLE • FIGHTING TO REMEMBER BRAND • ZIKARON BASLON PRODUCT • FIGHTING TO REMEMBER

BRONZE LIONS A02/013 • USA •

CONSUMER GOODS TITLE • MATCH STIX SNATCH BRAND • FENTY BEAUTY PRODUCT • FENTY MATCH STIX

ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV

B06/001 • INDIA •

INNOVATIVE USE OF COMMUNITY TITLE • WHY IS THIS A SWIGGY AD?

ENTERED BY • @GRACEMCHOI, NEW YORK

BRAND • SWIGGY

IDEA CREATION • @GRACEMCHOI, NEW YORK / FENTY BEAUTY, SAN FRANCISCO

ENTERED BY • TALENTED.AGENCY, BANGALORE

PRODUCT • SWIGGY

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

45

PRODUCTION • ROOTED FILMS, MUMBAI / THOUGHTLINE DESIGN STUDIO, MUMBAI

ENTERED BY • MOTHER, CALIFORNIA

ENTERED BY • OGILVY, BANGKOK

MEDIA • HAVAS MEDIA INDIA, BANGALORE

IDEA CREATION • MOTHER, CALIFORNIA

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • MOTHER, CALIFORNIA

PRODUCTION • FACTORY01, BANGKOK

PR • SWIGGY INDIA, BANGALORE

PR • GOOP, LOS ANGELES / BABY2BABY, LOS ANGELES POST PRODUCTION • MOTHER, CALIFORNIA

B06/061 • FRANCE •

INNOVATIVE USE OF COMMUNITY TITLE • INMYSEAT BRAND • SISTA FUND/UN WOMEN FRANCE PRODUCT • SISTA FUND/UN WOMEN FRANCE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PARIS MEDIA • BETC, PARIS PR • BETC, PARIS

C01/007 • UNITED KINGDOM •

ORGANIC REACH & INFLUENCE TITLE • RAISE YOUR ARCHES

D05/007 • USA •

SOCIAL COMMERCE

C02/033 • FINLAND •

TITLE • GO TO YOUR HAPPY PRICE

PARTNERSHIPS

BRAND • PRICELINE

TITLE • MCDRIP

PRODUCT • PRICELINE

BRAND • MCDONALD’S

ENTERED BY • MIRIMAR, LOS ANGELES

PRODUCT • MCDONALD’S

IDEA CREATION • MIRIMAR, LOS ANGELES

ENTERED BY • NORD DDB, HELSINKI

PRODUCTION • EPOCH FILMS, NEW YORK

IDEA CREATION • NORD DDB, HELSINKI

MEDIA • OCEAN MEDIA, HUNTINGTON BEACH

PRODUCTION • NORD DDB, HELSINKI MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI PR • NORD DDB, HELSINKI

C03/089 • BRAZIL •

E02/002 • USA •

SPONSORSHIP & BRAND PARTNERSHIP TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA BRAND • APPLE MUSIC

BRAND • MCDONALD’S

INNOVATIVE USE OF INFLUENCERS

PRODUCT • APPLE MUSIC

PRODUCT • MCDONALD’S

TITLE • THE ZÉ THEORY

ENTERED BY • APPLE, LOS ANGELES

ENTERED BY • LEO BURNETT, LONDON

BRAND • ZÉ DELIVERY

IDEA CREATION • APPLE, LOS ANGELES

IDEA CREATION • LEO BURNETT, LONDON

PRODUCT • ZÉ DELIVERY | BEER DELIVERY APP

PRODUCTION • APPLE, LOS ANGELES

PRODUCTION • MOXIE PICTURES, LONDON

ENTERED BY • GUT, SÃO PAULO

MEDIA • APPLE, LOS ANGELES

MEDIA • OMD WORLDWIDE, LONDON

IDEA CREATION • GUT, SÃO PAULO

PR • APPLE, LOS ANGELES

POST PRODUCTION • FRAMESTORE, LONDON / 750MPH, LONDON

PRODUCTION • AMBEV, SÃO PAULO / DLKTSN, SÃO PAULO / EVIL TWIN, SÃO PAULO / BLACK MADRE, SÃO PAULO / STUDIO PAULO BARROS, SÃO PAULO

POST PRODUCTION • APPLE, LOS ANGELES

MEDIA • GUT, SÃO PAULO

E02/040 • BRAZIL •

C01/042 • UNITED KINGDOM •

POST PRODUCTION • GLOBETROTTER, SÃO PAULO

ORGANIC REACH & INFLUENCE TITLE • #TURNYOURBACK BRAND • DOVE PRODUCT • DOVE ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON / DAVID, MADRID PRODUCTION • DAVID, SÃO PAULO MEDIA • MINDSHARE, LONDON PR • OGILVY, LONDON

C03/110 • BRAZIL •

INNOVATIVE USE OF INFLUENCERS TITLE • NEVER DONE EVOLVING FEAT SERENA BRAND • NIKE PRODUCT • NIKE ENTERED BY • AKQA, SAO PAULO IDEA CREATION • AKQA, SAO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE PRODUCTION • / HEFTY, SAO PAULO

C02/008 • USA •

PARTNERSHIPS

SPONSORSHIP & BRAND PARTNERSHIP TITLE • OTHER MC’S

POST PRODUCTION • / HEFTY, SAO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

TITLE • GOLDFISH HAND DISH

BRAND • HEINZ PRODUCT • HEINZ PICKLES KETCHUP ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO PRODUCTION • MOSAICO FILMES, SÃO PAULO / ANTFOOD, SÃO PAULO / HALLEY SOUND, SÃO PAULO

E03/068 • CANADA •

SOCIAL PURPOSE TITLE • RUNNER 321 BRAND • ADIDAS PRODUCT • ADIDAS

BRAND • CAMPBELL’S SNACK COMPANY

D02/030 • THAILAND •

ENTERED BY • FCB TORONTO

PRODUCT • GOLDFISH

SOCIAL FILM

IDEA CREATION • FCB TORONTO

ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • STINK FILMS, LOS ANGELES / ZING + HOW DESIGN, CHICAGO / GENTLE GIANT STUDIOS, BURBANK MEDIA • SPARK FOUNDRY, NEW YORK PR • ZENO, NEW YORK POST PRODUCTION • HARBOR PICTURE COMPANY, LOS ANGELES

C02/015 • USA •

PARTNERSHIPS TITLE • THE DIAPÉR BRAND • BABY2BABY PRODUCT • THE DIAPÉR

TITLE • THE MOVIES THAT MADE (FROM) US BRAND • FIVE STAR PRODUCT • FIVE STAR CHICKEN ENTERED BY • BBDO BANGKOK, BANGKOK

PRODUCTION • 456 STUDIOS, TORONTO PR • CURRENT PR, TORONTO POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

IDEA CREATION • BBDO BANGKOK, BANGKOK PRODUCTION • BBDO BANGKOK, BANGKOK / SUNETA HOUSE, BANGKOK POST PRODUCTION • SOUND SPACE STUDIO, BANGKOK

F05/022 • KENYA •

CULTURAL INSIGHT TITLE • STAIN NOT SHAME BRAND • ZEVA FASHION PRODUCT • ZEVA FASHION

D03/001 • THAILAND •

ENTERED BY • SCANAD, NAIROBI

SOCIAL FILM SERIES

IDEA CREATION • SCANAD, NAIROBI

TITLE • THE INNOCENT EYES BRAND • VOIZ PRODUCT • VOIZ

PR • HILL+KNOWLTON STRATEGIES, NAIROBI

46

CULTURAL INSIGHT TITLE • ATURA O BAILE (PUT UP WITH THE DANCE) BRAND • BUDWEISER PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO PRODUCTION • KONDZILLA, SÃO PAULO / CANJA AUDIO CULTURE, CURITIBA

F06/041 • UNITED KINGDOM •

BREAKTHROUGH ON A BUDGET TITLE • VOICE OF THE CHECKOUT BRAND • TESCO PRODUCT • TESCO RETAILER ENTERED BY • BBH, LONDON IDEA CREATION • BBH, LONDON

F07/053 • BRAZIL •

CORPORATE PURPOSE & CSR TITLE • THE EXILED TEAM BRAND • BRAHMA BEER PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO PRODUCTION • MOONHEIST, SAO PAULO / SATELITE AUDIO, SAO PAULO

SOCIAL & INFLUENCER

F05/065 • BRAZIL •

ENGAGEMENT TRACK WINNERS /SOCIAL & INFLUENCER

THE CARBON FOOTPRINT OF THE PRINT EDITION OF THE LIONS DAILY NEWS ENDS WHEN IT ARRIVES IN CANNES

If one person or 100 people read your printed copy of the Lions Daily News, postdelivery emissions remain at zero. That is not the case if you read it on a phone or tablet The print and paper industry is one of the lowest industrial greenhouse gas emitters in Europe, accounting for just 0.8% of emissions (European Environment Agency) The Lions Daily News is printed on responsibly sourced, 100% recyclable paper. If you don’t keep hold of your copy, please make sure it can be recycled Our printing partner, Riccobono, holds the ‘gold standard’ in environmental certification, being both ISO9001 (1999) and ISO14001 (2012) accredited Riccobono also holds the French Imprim’Vert certificate, which covers responsible disposal or recycling of waste materials and the non-use of toxic chemicals All inks used are certified to be of vegetable origin No chemicals are used in the processing of the printing plates, only water – and after use they are recycled to be used in other industries We will continue in our efforts to minimise the impact of your Lions Daily News on the environment PUBLISHER, LIONS DAILY NEWS BOUTIQUE MEDIA INTERNATIONAL LTD.

Green publishing

SCREENING SCHEDULE

CANNES LIONS 70

The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Classic Track - Film Lions

Screening Schedule Craft Track - Film Craft Lions

Wednesday 21 June

Wednesday 21 June

09:00-19:00

Film Lions Shortlist

Thursday 22 June 09:00-19:00

Film Lions Shortlist

Friday 23 June 09:00-19:00

Film Craft Lions Winners

09:00-19:00

Thursday 22 June Film Craft Lions Winners

09:00-19:00

Friday 23 June Film Lions Shortlist

09:00-19:00

Film Craft Lions Winners

The Work & Awards Hub Screening Room 3 Screening Schedule Entertainment Track Wednesday 21 June 09:00-14:30

Entertainment Lions for Sport Winners

14:30-19:00

Entertainment Lions for Gaming Winners

Thursday 22 June 09:00-14:30

Entertainment Lions for Sport Winners

14:30-19:00

Entertainment Lions for Gaming Winners

Friday 23 June 09:00-19:00

Entertainment Track Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.