Lions daily News 2022 - Wednesday June 22 by boutiquemedia

LIONS DAILY NEWS

SEMINARS

10.00 TALENT/CREATIVE EFFECTIVENESS RYAN REYNOLDS ON NEXT GENERATION STORYTELLING MNTN/MAXIMUM EFFORT/ LUMIERE

10.30 DE&I/DATA/TECH & INNOVATION THE MIRROR ONLY HAS ONE FACE WITH ISSA RAE IBM WATSON ADVERTISING/ DEBUSSY

11.30 DE&I WHEN WOMEN TELL THE STORY – SHIFTING THE CULTURE OF INCLUSIVE STORYTELLING AMAZON/DEBUSSY

12.30 DE&I/DATA/TECH & INNOVATION FINDING THE HEART IN TECH VMLY&R AND DELL/DEBUSSY

13.30 DE&I/DATA/TECH & INNOVATION MASTERCARD’S FIRST EVER MUSIC ALBUM PREMIERE WITH SPECIAL MUSICAL GUESTS

MASTERCARD/DEBUSSY

14.00 DATA/TECH & INNOVATION BREAKING BARRIERS AND BUILDING COMMUNITY WITH LUPITA NYONG’O META/LUMIERE

14.30 DATA/TECH & INNOVATION/CREATIVE EFFECTIVENESS BUILDING ONE VIDEO FUTURE – A CONVERSATION WITH NBCUNIVERSAL’S CEO NBCU/DEBUSSY

15.00 BUSINESS TRANSFORMATION THE CREATIVE TRANSFORMATION OF A MARKETING ICON WPP/LUMIERE

15.30 SUSTAINABILITY WE HAD AN ASTEROID, WHAT’S YOUR EXCUSE? UNITED NATIONS DEVELOPMENT PROGRAMME AND SAWA/DEBUSSY

16.30 TALENT

IT’S NOT JOB-HOPPING, IT’S SKILL-BUILDING BOZOMA SAINT JOHN/DEBUSSY

Film Craft winner takes an ‘emotional journey’

‘THE WISH’ , a powerful three-minute film from Serviceplan Germany, has won this year’s Film Craft Grand Prix at Cannes Lions. Created for retailer Penny, the emotionally-charged film explores the negative impact that COVID-19 has had on the lives of young people.

Film Craft Jury President

Patrick Milling-Smith, cofounder and global CEO of production company Smuggler, said: “We came into the judging process wanting to explore the distinction between Film and Film Craft. The media landscape is so crowded with disposable work that we wanted to

focus on the way in which great craft can help a piece of film really stand out. We’re all excited by the potential

of tech, but it shouldn’t eclipse the role of craft.” In ‘The Wish’, a mother sits at a dining table with her son. When he asks her what she wants, the film shifts to an internal monologue in which she laments all of the experiences he has been missing as a result of lockdowns. “In the wrong hands, it could have been too sentimental. But every aspect of this film is beautifully-observed. It grabs you from the outset and takes you on an emotional journey. We saw a few pieces of COVID-19 work but this really stood out.” The jury also awarded 11 Gold Lions to five campaigns from the UK, US and Germany.

An app to help rebuild Ukraine

THE WINNER of the 2022 Digital Craft Grand Prix is an innovative and inspiring tech-driven campaign called ‘Backup Ukraine’ Film Craft Jury President Patrick Milling-Smith, co-founder and global CEO of production company Smuggler. It was entered by New York-based Virtue Worldwide in partnership with UN cultural organisation UNESCO and Polycam X, a 3D scanning app. Prior to the Russian invasion of Ukraine, Polycam X was essentially a prosumer technology that allowed users to scan physical objects via their iPhones

and iPads. After the start of the invasion of Ukraine, it was repurposed so that anyone in the country could download the app and use it to scan and upload digital renderings of significant landmarks. As a result, Ukrainians have been able to store a digital record of their culture in the cloud before it is destroyed by the Russian army. Jury President Luciana Haguiara, executive creative director of Media. Monks Brazil, said: “We wanted to choose an example of digital craft that could improve people’s lives in the real world. And

INDUSTRY CRAFT WINNER SPELLS HOPE FOR CORAL

AN ENVIRONMENTALLYthemed campaign which saw a pet food manufacturer help reverse the destruction of a dying coral reef has won the Industry Craft Grand Prix for 2022. The innovative project was entered by AMV BBDO London on behalf of Mars Petcare’s Sheba brand. Entitled Hope Reef, the campaign centred on efforts to revive a coral reef in Indonesia. A new living coral bed was grown in the shape of the word Hope — drawing on the expertise of marine scientists and local communities. The word was so large that it formed the basis of a striking aerial image that has subsequently gone viral around the world. More significantly, the reef dramatically reversed the decline in both living coral and the local fish population. Jury President Nils Leonard,

INDUSTRY CRAFT JURY PRESIDENT NILS LEONARD

FILM CRAFT JURY PRESIDENT PATRICK MILLING-SMITH

‘Human meat’ film is a winner for Swedish Food Federation

MCCANN Stockholm’s mockumentary ‘Eat a Swede’, for the Swedish Food Federation, is winner of the Grand Prix in the Entertainment category, it was announced by Jury President Maria Garrido, former Global

The timing of this campaign is just perfect

JURY DIVERSITY LEADS TO A WIN BY AN OUTSIDER

CMO at Vivendi, at a press conference yesterday.

The 18-minute film features a scientist obsessed with developing labgrown food from human cells, which becomes human meat — which he then encourages people to eat. Garrido spelled out the criteria that she and her jurors adopted to make sense of a category that covers so many possibilities. “We were looking at the value to the audience in terms of emotional connection, the value to the brand whether strategic or tactical, its authenticity, positive impact on image or sales, and the quality of the craft — plus the way that the story was told and the message that it was conveyed.”

And ‘Eat a Swede’ ticked all those boxes: “We loved the fact that anyone can do great work, and the timing of this campaign is just perfect,” Garrido added. Garrido said that the jury saw a lot of games, “so much so that I’m thinking this maybe be a new Lions category. But we all felt that many of the sub -

missions were struggling to understand how to integrate themselves into the

collaborative space that typically surrounds the gaming world.”

Top prize for menstruation sports app

ANNOUNCING the winner of the Entertainment Lions Sport category, Jury

President Marcel Marcondes, global CMO, AB InBev, said that the Ni -

keSync App by R/GA London, which shows women how to optimise their sporting efforts during their period, was not a stunt: “This campaign was designed for the long run. And that shows in the fact that the language in the campaign is real and authentic,” Marcondes said. “One of the judging criteria

Sport

has a gigantic impact on culture

was to weed out the campaigns that were only about visibility at the expense of being meaningful and rel-

evant. And to do that, you have to be able to speak to the language.”

Marcondes said that sport is stepping up to support worthy issues and causes: “Sport has a gigantic impact on culture, and with great power comes great responsibility. It’s good to see sports people stepping up and embracing big causes, but the focus needs to be on creative solutions rather than merely talking about the problem.”

He added that even though sports and brands are getting involved in causes, there is no obligation: “If you feel there’s an authentic connection, get in there and be an agent of change, but don’t do it just because others are and you feel you have to.”

THE GRAND Prix in the Entertainment Lions for Music was a controversial choice that was nearly rejected at an earlier stage of the judging process: “Residente’s ‘This Is Not America featuring Ibeyi’ came out of nowhere,” Jury President Amani Duncan, CEO of BBH, said. “No one initially saw it as a front runner, then Angel [Lee] of Netflix posed a question, and because this is Cannes and ‘best in class’, it sparked a two-hour debate. After that, it remained top-ofmind and eventually it was chosen. Although it’s not the obvious choice, it is certainly the right one.”

The rap video, produced by Los Angeles-based Doomsday Entertainment, recounts the often savage and traumatic history of South America, with white privilege creating misery and persecution for the continent’s indigenous people. The story is told through inspired cinematography that marries dramatic, confrontational scenes with astonishing choreography, and a tour de force performance by rapper Ibeyi. “The video carries a point of view that not everyone shares, but the more important thing for us is that the outcome of the discussion was down to the diversity of the voices in the jury. And the fact that that conversation made us all think about the world at large differently, and that it catapulted a relatively unknown body of work to a Grand Prix is really special.”

MARIA GARRIDO

MARCEL MARCONDES

FCB Lisbon Penguin campaign a simple expression of freedom’

AN INGENIOUS campaign on behalf of Penguin Books has secured the top accolade in 2022’s Cannes Lions Design category. Entitled Portuguese Reconstitution, the Grand Prix winning campaign was entered by FCB Lisbon, a rare but welcome win for Portugal.

Designed as a way of coming to terms with Portugal’s authoritarian past (1933-1974), the campaign involved reimagining the fascist constitution of that era. Celebrated artists were given a copy of the constitution and the same blue pencils that used to be used for censoring texts. They were then let loose to transform the

constitutions into works of art and poetry.

“It was such a simple impactful way of expressing the idea of freedom,” said Jury President Lisa

Smith, executive creative director, Jones Knowles Ritchie. “What we really liked is that Portuguese Reconstitution is more than just an idea. The

eventual work was published by Penguin as a book, which has the potential to live on as educational resource.”

In terms of overall approach, Smith said the jury “wanted to celebrate work that didn’t just have an ethical side, but was also commercially viable for brands. We also set out to give oxygen to work from all over the world.”

This latter point was reflected in the Jury’s Six Gold Lions, which originated in Brazil, the US, Sweden, Kenya, Canada and Pakistan/Portugal. There was also a Silver Lion for Banda Ukraine, which entered Chornobyl Vanishing Logo.

BY 2030 EVERY AD WILL BE A GREEN AD

By 2030, every ad will be a green ad, if a campaign by Cannes Lions and the Advertising Association succeeds. On Tuesday in the Debussy Theatre, Cannes Lions CEO Simon Cook, Stephen Woodford, CEO Advertising Association, and Aline Santos, chief brand officer and chief equity, diversity and inclusion officer Unilever, unveiled the Ad Net Zero Global Partners, joining forces to achieve carbon net zero across advertising operations by 2030. Signatories included Havas Group, dentsu, IPG, OmnicomGroup, Publicis Groupe, WPP, Google, Meta, Unilever, Sky, ANA, 4A’s, IAB, WFA, IAA Global, EACA and VoxComm. The founding members are now inviting other businesses in advertising and relevant trade bodies to make the same pledge.

AN APP TO HELP REBUILD UKRAINE

we wanted something that had the power to inspire other related areas of craft.”

The Digital Craft jury also awarded three Gold Lions, including one for Radio & Audio Grand Prix winner

The Unfiltered History. Speaking of the category as a whole, Haguiara said: “We saw some really highspeed evolution this year. There were interesting examples of digital being used as a tool to place people at the heart of the conversation.”

INDUSTRY CRAFT WINNER SPELLS HOPE FOR CORAL

co-founder of Uncommon Creative Studio, said: “We wanted to choose a campaign that really mattered, something that demonstrated how craft is more than just moustachetwiddling. For us, this campaign exemplified the power of typography – and at the same time was an example of a brand really trying to make a difference.”

The jury also awarded five Gold Lions to four separate campaigns, from Brazil, Japan, Sweden and the US. In terms of trends, Leonard said: “We saw a lot of work relating to web3. But we also saw a refreshing return to super-realistic, visceral photography.”

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‘If you have a body, you are an athlete’

THREE of Nike’s top marketers and creative leaders took to the Cannes Lions stage to guide delegates through the sportswear brand’s history, culture, philosophy and innovative approach to product development.

From the ‘Breaking2’ marathon attempt to the recent ‘Crazy Dreams’ campaign, the Nike team outlined the importance of listening to athletes and driving to be the best. Nike chief marketing officer DJ van Hameren stressed that the brand is totally committed to “listening to the voice of the athlete”. He added: “But

listening at Nike isn’t quiet — it’s noisy, messy, curious and tense. It has to be that way, because daring to being better is a never-ending pursuit.”

Van Hameren provided insights into the way Nike meticu-

lously designed the ‘Breaking2’ campaign, which saw Kenyan long-distance runner Eliud Kipchoge attempt to run a marathon in under two hours. Kipchoge narrowly missed his target, but Van Hameren said the running challenge wasn’t the real point of the exercise: “The attempt was the hero of the story. It was a moonshot.” Liz Weldon, Nike’s vice-president of global women’s brand management, prefaced her comments by stressing that, for Nike, “if you have a body, you are an athlete. We see an athlete in everyone

and try to inspire and enable people to reach their true potential.” Weldon talked about Nike’s trailblazing work in designing modest swimwear and product lines for pregnant women. She also outlined the brand’s interest in dance — “a platform for self-expression that has not been included in the confines of sport”. After listening to the community’s voice, the result was ‘Own The Floor’, a campaign featuring talent including choreographer Parris Goebel. “We’re all about empowering athletes to access sport on their own terms,” Weldon added. “I think we’ll see a shift now that breakdance is part of the Paris 2024 Olympics.” Jonathan Johnsongriffin, Nike’s vice-president global creative director, told delegates that

“brands really can help move the world forward”. He also said sport is “as much about emotion as action. It’s the emotion that drives people to overcome doubts and change the status quo.”

Johnsongriffin said the recent ‘Crazy Dreams’ campaign was the natural evolution of Nike’s Just Do It philosophy. Starring Colin Kaepernick, the NFL player who led the now iconic kneeling campaign, the hero ad interweaves a strong sense of social purpose with the pursuit of sporting excellence. “As a black creative director, I really believe in the message in ‘Crazy Dreams’,” Johnsongriffin added. “The moment we stop dreaming is the moment we stop believing.”

JUNE 20TH TO 24TH, 2022

45 BD DE LA CROISETTE, CANNES

The Havas Café has been a fixture on the Croisette during the Cannes Lions International Festival of Creativity since 2006. Each year, the Café hosts over 3,000 clients, prospects, partners, press, and celebrities, offering them a place to meet, take in thought-provoking discussions during the day, and socialise and enjoy music in the evenings. We are delighted to be back!

Check out our programme here:

invitation only, please contact:

R/GA urges brands to ‘look at the human side’ of metaverse

GLOBAL digital-product and marketing agency R/ GA gave a masterclass yesterday in how brands can successfully exploit the fast-emerging metaverse by acknowledging that its users are human beings.

During the Lions session, Who Do You Want To Be In The Metaverse?, R/GA’s global chief creative officer Tiffany Rolfe and global chief strategy officer Tom Morton highlighted the extra dimensions that the metaverse can bring to the people brands want to reach.

Both cautioned against the hype surrounding the metaverse, which is the decentralised network of 3D virtual worlds inside the

blockchain-powered web 3.0, the third reiteration of what the internet can do.

“If you only follow the technology, you go down a rabbit hole,” Morton said. “If you only follow the money, you go down a hole of scams. We say, let’s follow people and look at the human side of the metaverse.”

He urged brand owners to treat the avatars as people seeking to be more than they are in the physical world because “their avatars represent a side of themselves that they could not be in the real world”. To support that premise, Rolfe and Morton invited the avatars of experts to contribute to the session. These were Don Allen Ste-

venson III, a creator of XR (extended reality) experiences that merge people’s real and virtual worlds; and Jeff Staple, inventor of the stapleverse.xyz, an immersive community set in the metaverse and “a place where anything we can dream of can become a real-

If you only follow the technology, you go down a rabbit hole

ity”. Rolfe said: “This is an opportunity for brands. You can bring your brand over and three-dimensionalise it; or instead of just being a sponsor, in the metaverse your brand can be a world to connect with people.”

TOM MORTON TIFFANY ROLFE

TOM MORTON

Meet the winners

The first Cannes Lions Awards show for three years proved to be a celebration of everything that makes this event so special. The quality of the work across all six categories was sky high, and the Grand Auditorium was packed. Monday night saw Gold Lions and Grands Prix handed out in Pharma, Health & Wellness, Grand Prix For Good, Print & Publishing, Young Lions Print, Radio & Audio and Outdoor

1 The team from BBDO Chile with their Pharma Gold Lion for ‘Letters for a Law’

2 The team from Cox Communications with their Health & Wellness Gold Lion for ‘Project Convey’

3 ‘I Will Always Be Me’ from VMLY&R, Dell Technologies and Intel won the Pharma Grand Prix for its brilliant technology that helps Motor Neurone Disease sufferers bank their voice

4 Health Agency of the Year for 2022 Agency 23, also won a Pharma Gold Lion for ‘Eyedar’

5 ‘Staybl’ helps Parkinson’s Disease victims to use touchscreen tablets. Here the team from Havas Germany celebrate their Health & Wellness Gold Lion

6 Health & Wellness Gold Lion winner ‘Tough Turban’, from Zulu Alpha Kilo, features protective reinforced turbans for Sikh motorbike riders

7 ‘Morning After Island’ contributed to changing the law on morning-after pills in Honduras. Here the team from Ogilvy Honduras celebrate their Health & Wellness Gold Lion

8 Health & Wellness Gold Lion winner ‘The Night is Young’, by Publicis Italy for Heineken, cleverly undermined the ant-vax movement

9 The Grand Prix for Good was won by Area 23 for the ‘Lil Sugar – Master of Disguise’ campaign

10 ‘The Elections Edition’ from Impact BBDO, Dubai for Annahar Newspaper, won Print & Publishing Grand Prix for its work to make sure that elections went ahead by not printing and then donating its paper supply to print ballots

11 The Young Lions print Gold went to the team from Ogilvy Germany. Raphael Quintal accepted the prize carrying a picture of his absent partner Will Cega

12 ‘Draw Ketchup’, from Rethink, Toronto for Kraft Heinz, won a Print & Publishing Gold Lion

13 VML Y&R’s ‘Killer Pack’ campaign has helped to reduce deaths from mosquito-borne diseases. Here Mahesh Ambaliya (left) and Mukund Olety celebrate their Grand Prix with Health & Wellness Jury President Patricia Corsi

14 ‘Jab Jab’ from Grey South Africa, Johannesburg, won Radio & Audio Gold, for cider brand Distell, using smart wordplay to persuade vaccination doubters to get a jab

15 Outdoor Grand Prix winner ‘Liquid Billboard’, from Havas Middle East, Dubai for adidas, was a campaign that aimed to help women gain the confidence to swim in public

16 Dentsu Creative offices in Bengaluru, Mumbai and Gujaron in India teamed up to create the ‘Unfiltered History’ campaign that won the Radio & Audio Grand Prix

17 The Outdoor Gold Lion for ‘The Refugee Jatoba’ campaign by Africa DDB, Sao Paolo was picked up indigenous leader and campaigner to save the Amazon Rainforest Txai Surui

WE’RE ONLY IN B2B FOR FAME AND MONEY

Is that shallow of us?

Or are we just being refreshingly honest?

Truth in advertising. It’s a potent weapon. It gets attention. It builds fame for the brands we work with. It creates relevance and competitive advantage.

That’s why we dare to tell the truth. It sticks. It jolts. It makes people think. It makes people remember. It unites brands with their customers.

Fame for you means fame for us. And if we can make a decent living out of it, well that’s a bonus. In any case, we could do with a new yacht. This one didn’t work.

‘Question everything’ W

HEN South Korean car manufacturer

Hyundai wanted to launch the 2022 Tucson, the firm’s management decided that simply booking the Superbowl slot wasn’t going to be “big enough” this time. “We have been in Superbowl many times, and we love it,” Angela Zepeda, chief marketing officer, Hyundai Motor America, on stage at Cannes Lions, said. Instead, Hyundai looked to Disney, which Zepeda calls “a creative powerhouse and a media platform capable of exploding a creative idea”, to reach a whole new audience. The Disney for Hyundai creative was based around the idea “question everything”, reimagined across Disney properties to drive

discovery of the Tucson. It launched during the premiere of The Bachelorette in June 2021, with a range of ads featuring both reality stars and talent from Marvel series including Loki and WandaVision on Disney+, Tom Hiddleston and Elizabeth Olsen. “The challenge with this was making it make sense, and making sure that these characters would fit together as a campaign,” Rita Ferro, president, Disney Advertising, said.

Making a special appearance in Cannes, actor Olsen added: “I’ve never been part of a commercial like this before. I was in the business of representing my show and my character and Marvel… and that felt representative in my goal of getting people to watch the show. When you launch a new streaming service — WandaVision was the first Marvel show on Disney+ — something like this teaches people where they need to go.”

ELIZABETH OLSEN ON THE CANNES STAGE YESTERDAY

Survey reveals creative brain drain across global ad sector

THE RESULTS of an exclusive survey jointly conducted by LinkedIn and the Cannes Lions International Festival of Creativity contained some bad news about talent migration in the advertising industry: the share of creative skills in the sector has slumped significantly. However, the same Job Transitions study offered a solution to the conundrum: use the advertising businesses’ creative talent to help the next generation of technology companies become global brands. The survey’s results were announced by Ryan Roslansky, CEO of LinkedIn, the world’s biggest professional network website used by more than 830

million registered members and 57 million companies in 200 markets worldwide.

LinkedIn joined forces with the Cannes Lions to establish what is happening to creative talent in advertising. And the initial prognosis was not good. “More people with creative skills are leaving the advertising sector than joining,” Roslansky said.

The survey, which explored job transitions in the five years to 2022, saw the share of creative skills, including art direction, branding, design and creative strategy, in the total international ad sector drop 17% — and by 32% among Cannes Lions attendees. Meanwhile, the share of tech skills in adver-

LINKEDIN CEO RYAN ROSLANSKY

tising (such as data analytics) is soaring, growing by 47% during the same period, and by a significant 67%, when the focus is only on Lions attendees. For Roslansky, however, history has shown that

advertising creative skills can help innovators with complex products to find a simple slogan to boost great brands. “All the most innovative products were complex until they made a promise

that people understand,” he said. “The advertising business that we are celebrating today is in the promise-making business. Having a great product to sell is no longer enough. Consumers need to understand what it promises before they buy into it.” Additionally, to build the iconic brands of the future, the advertising sector needs to discover the next generation of products that no one is talking about at the moment. Roslansky said companies such as driverless-auto maker Zoox, consumer-friendly AI service provider DataRobot and corporate-security service Drata were examples of competitive tech corporations ready to spend ad dollars to grow. “Capturing this growth will not be easy, but they are reinventing the world,” he added. “They are quietly rewiring the way we live.”

flyingfish.nz

THERE ’s a lot of cynicism about NFTs and cryptocurrency right now as a result of the sector’s eyewatering crash in valuations. But this hasn’t shaken the faith of web 3.0 entrepreneur Gary Vaynerchuk, founder, chairman and CEO of VaynerX and VaynerMedia.

Speaking to a packed Lumiere Theatre alongside fellow NFT/ metaverse evangelist Paris Hilton, Vaynerchuk said: “What we’re witnessing right now is the result of an overheated market, just like we saw during the dotcom crash two decades ago. But that crash didn’t stop brands like Amazon and PayPal emerging as successful businesses.”

Vaynerchuck’s view is that now is a great time for brands to explore the opportunities associated with NFTs and blockchain. “Now that the greed and hysteria has died down, it’s a much safer moment for brands to learn about the

underlying technology, which is the most profound advance since the arrival of the internet.”

Addressing the negativity around NFTs, he said: “At the moment, everyone is focusing on the issue of NFT collectability. But collectability is just the entry point, in the same way college kids were for Facebook and dancing teens were for TikTok. This tech becomes really significant when it’s more about communities and utility. To all those people who are judging NFTs on the basis of a few headlines, I would say: ‘Do 50 hours of immersive homework, then decide’.”

Paris Hilton is best known as a socialite but is also CEO of an innovation-driven firm called 11:11 Media. She hit the headlines last year when she sold a piece of NFT art for $1.1m. “What a lot of people don’t realise is that I’m an undercover nerd,” she told delegates. “I got into gaming back in 2004 and later moved into digital wearables. My metaverse Paris World is on platforms like Roblox and has some amazing activations and brand partnerships.”

The phrase web 3.0 is increasingly used to describe the new wave of digital innovations associated with blockchain. Asked to distinguish web 3.0 from the current iteration of the internet, Hilton said: “Right now, the web is about building audience, but web 3.0 is about community. Everyone is so willing to teach each other — I’m learning something every day.”

Like Vaynerchuk, Hilton expects huge upsides to come in the world of NFTs and the metaverse. But she also sees her role as “empowering and elevating women in this space”.

‘The most profound advance since the internet’

Under-represented Hispanic talent is the DE&I ‘elephant in the room’

COMPANIES are in danger of losing out by failing to address another major DE&I elephant in the room: not giving Hispanic talent fair representation in the international advertising sector. That was a key message during Hispanic Stars – The Talent And Market Opportunity, an on-stage fireside chat between IPG’s Philippe Krakowsky and Claudia Romo Edelman, founder/ CEO of the We Are All Human Foundation, which promotes DE&I in the workplace.

Considering that 20% of US Gen Z and young millennials are Hispanic

and Latino talent is prevalent in the creative sectors, from film to music, Edelman noted they are

undervalued, misrepresented and under-represented in the advertising business.She kicked off

her interview with Krakowsky by pointing out that, as CEO of Interpublic Group, he is the

BoutiqueProductionService

first-ever Latino leader of a global advertising holding company. She observed that his 2020 appointment comes at a time when P&G’s chief brand officer Marc Pritchard, another toptier ad-industry executive, publicly acknowledged his Hispanic roots. What has changed? Edelman asked Krakowsky, especially since his company is already renowned for its strong stance on inclusive culture, gender equality and LGBQT+ inclusion. “In IPG’s world it has been several years that we’ve created space for creative leaders who come from Latin America,” he said. “Our leading agencies have talent from Latin American countries and we’ve put a significant amount of work in those markets.”

PHILIPPE KRAKOWSKY AND CLAUDIA ROMO EDELMAN

FASHION designer and recently named ZEO of Edelman’s Gen Z Lab, Harris Reed, was in conversation on the Debussy stage with Edelman’s chief brand officer Jackie Cooper, yesterday. The duo started by discussing the meaning of fluidity.

“Although fluidity is widely understood to be about gender — and that is indeed where it started — it has evolved to be about working in non-traditional ways and the most exciting thing is that now it is spreading into businesses,” Reed said. “And it really should be, because recent research by Edelman shows that Gen Z and its focus on fluidity is affecting everything. It’s about the future of what the world buys.”

Gen Z is particularly strong on transparency around the origins of products, which in turn is informative for brands: “When I do a fashion show, people want to know if, for example, the feathers that I’ve used were sourced sustainably. Basically, Gen Z wants to know everything about everything.”

Reed was asked by Cooper about taking on the ZEO role at Edelman: “I like a challenge and really it was a no-brainer. I was tired of being used as the token Gen Z person and the

Online Gen Z community

is ‘a beautiful place’

opportunity to work with Edelman offered a real chance to change things for the better. I’m delighted that Edelman has taken on 100 Gen Z staff and I’m equally excited to be part of a global organisation.”

Reed’s chosen look and openness about sexuality have presented many challenges over the years.

“Sure I got bullied and I’ve been faced with prejudice and misunderstanding, but the upside is that I’ve been hugely supported by the online Gen Z community, especially through the lockdown period when there was no chance of meeting up in real life. It’s a beautiful place and it’s growing and expanding.”

Grand Prix

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TITLE • THE WISH BRAND • PENNY

PRODUCT • PENNY

ENTERED BY • SERVICEPLAN GERMANY, MUNICH

IDEA CREATION • SERVICEPLAN GERMANY, MUNICH

PRODUCTION • ICONOCLAST, BERLIN

POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING

• UNITED KINGDOM

A07/016

USE OF LICENSED/ADAPTED MUSIC

TITLE • SUPER. HUMAN.

BRAND • CHANNEL 4

PRODUCT • CHANNEL 4

ENTERED BY • 4CREATIVE, LONDON

IDEA CREATION • 4CREATIVE, LONDON

PRODUCTION • SOMESUCH, LONDON

A07/042 • GERMANY

USE OF LICENSED/ADAPTED MUSIC

TITLE • THE WISH

BRAND • PENNY

PRODUCT • PENNY

ENTERED BY • SERVICEPLAN GERMANY, MUNICH

IDEA CREATION

• SERVICEPLAN GERMANY, MUNICH

PRODUCTION • ICONOCLAST, BERLIN

POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING

B01/004 • UNITED KINGDOM

EDITING

TITLE • CHANNEL 4 PARALYMPICS “SUPER. HUMAN”

BRAND • CHANNEL 4

PRODUCT • TOKYO PARALYMPICS 2021

ENTERED BY • FINAL CUT, LONDON

IDEA CREATION • 4CREATIVE, LONDON

PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • FINAL CUT, LONDON

B04/076 • GERMANY

ANIMATION

TITLE • THE SPIDER AND THE WINDOW BRAND • SAMSUNG ELECTRONICS GMBH

PRODUCT • SAMSUNG GALAXY S22 ULTRA

ENTERED BY • LEO BURNETT, FRANKFURT

IDEA CREATION

• LEO BURNETT, FRANKFURT

PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN

POST PRODUCTION • THE MILL BERLIN GMBH

B05/027 • UNITED KINGDOM

VISUAL EFFECTS

TITLE • OPEN SPACES

BRAND • BURBERRY

PRODUCT • BURBERRY

ENTERED BY • THE MILL, LONDON

IDEA CREATION

PRODUCTION

• THE RIFF RAFF, LONDON

POST PRODUCTION

• THE MILL, LONDON

SILVER AWARDS

A01/074 • THE NETHERLANDS DIRECTION

TITLE • WE WILL BECOME BETTER

BRAND • LGBTNET.ORG

PRODUCT • LGBT NETWORK

ENTERED BY • HALAL, AMSTERDAM

IDEA CREATION • HALAL, AMSTERDAM

PRODUCTION

• HALAL, AMSTERDAM

MEDIA • HALAL, AMSTERDAM

PR • HALAL, AMSTERDAM

POST PRODUCTION • HALAL, AMSTERDAM

A01/342 • USA DIRECTION

TITLE • TEENAGE DREAM

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

A02/078 • USA

SCRIPT

TITLE • DETECTIVES

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION

PRODUCTION

• APPLE, CUPERTINO

• O POSITIVE, NEW YORK

MEDIA

• OMD, NEW YORK

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

A03/022 • GERMANY

CASTING

TITLE • ONE

BRAND • WHATS APP

PRODUCT • WHATS APP

ENTERED BY • ICONOCLAST, BERLIN

IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO

PRODUCTION • ICONOCLAST, BERLIN

A03/095 • USA

CASTING

TITLE • ESCAPE FROM THE OFFICE

BRAND • APPLE

PRODUCT • APPLE

ENTERED BY • SMUGGLER, CENTRAL LA

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SMUGGLER, CENTRAL LA

A03/140 • UNITED KINGDOM

CASTING

TITLE • #WETHE15

BRAND • INTERNATIONAL PARALYMPIC COMMITTEE

PRODUCT • WETHE15

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • PENTAGRAM DESIGN, LONDON/PULSE FILMS, LONDON/CAIN & ABEL, LONDON/KING HENRY LTD, LONDON

MEDIA • FUSE, LONDON

PR • FLEISHMANHILLARD FISHBURN, LONDON/PORTER NOVELLI, LONDON/PORTLAND COMMUNICATIONS, LONDON

POST PRODUCTION • TENTHREE, LONDON/750MPH, LONDON/ SOUNDTREE MUSIC, LONDON

A03/141 • USA

CASTING

TITLE • TEENAGE DREAM

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

A04/011 • UNITED KINGDOM

PRODUCTION DESIGN/ART DIRECTION

TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE

BRAND • WWF

PRODUCT • WWF ARCTIC PROGRAMME

ENTERED BY • NOMINT, LONDON

IDEA CREATION • NOMINT, LONDON

PRODUCTION • NOMINT, LONDON

POST PRODUCTION • NOMINT, LONDON

A05/037 • GERMANY CINEMATOGRAPHY

TITLE • ONE BRAND • WHATS APP

PRODUCT • WHATS APP

ENTERED BY • ICONOCLAST, BERLIN

IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO

PRODUCTION • ICONOCLAST, BERLIN

A05/066 • FRANCE

CINEMATOGRAPHY

TITLE • THE CRY

BRAND • 30 MILLIONS D’AMIS FONDATION

PRODUCT • NON PROFIT

ENTERED BY • ALTMANN + PACREAU, PARIS

IDEA CREATION • ALTMANN + PACREAU, PARIS

PRODUCTION • QUAD PRODUCTIONS, PARIS

POST PRODUCTION • QUAD PRODUCTIONS, PARIS

A06/028 • USA

USE OF ORIGINAL MUSIC

TITLE • BLACK-OWNED FRIDAY 2021

BRAND • GOOGLE

PRODUCT • GOOGLE SMALL BUSINESS

ENTERED BY • GOOGLE, NEW YORK

IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/

ANONYMOUS CONTENT, LOS ANGELES

PRODUCTION • BBH USA, NEW YORK/

ANONYMOUS CONTENT, LOS ANGELES

PR • GOOGLE, NEW YORK

POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON

A07/133 • USA

USE OF LICENSED/ADAPTED MUSIC

TITLE • TEENAGE DREAM

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

A08/001 • UNITED KINGDOM

ACHIEVEMENT IN PRODUCTION

TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE

BRAND • WWF

PRODUCT • WWF ARCTIC PROGRAMME

ENTERED BY • NOMINT, LONDON

IDEA CREATION • NOMINT, LONDON

PRODUCTION • NOMINT, LONDON

POST PRODUCTION • NOMINT, LONDON

B01/069 • UNITED KINGDOM

EDITING

TITLE • THIS IS OUR BBC

BRAND • BBC

PRODUCT • BBC

ENTERED BY • BBC CREATIVE, LONDON

IDEA CREATION

• BBC CREATIVE, LONDON

PRODUCTION • ACADEMY FILMS, LONDON

B01/092 • USA

EDITING

TITLE • SKATE NATION GHANA

BRAND • FACEBOOK

PRODUCT • FACEBOOK

ENTERED BY • CUT+RUN, NEW YORK

IDEA CREATION

• DROGA5, PART OF ACCENTURE SONG, NEW YORK

PRODUCTION • LOVE SONG, NEW YORK

POST PRODUCTION • CUT+RUN, NEW YORK

B04/085 • USA

ANIMATION

TITLE • A FUTURE BEGINS

BRAND • CHIPOTLE MEXICAN GRILL

PRODUCT • CHIPOTLE MEXICAN GRILL

ENTERED BY • OBSERVATORY, LOS ANGELES

IDEA CREATION • OBSERVATORY, LOS ANGELES/NEXUS STUDIOS, LONDON

PRODUCTION • NEXUS STUDIOS, LONDON

POST PRODUCTION • NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES

B05/063 • GERMANY

VISUAL EFFECTS

TITLE • THE SPIDER AND THE WINDOW

BRAND • SAMSUNG ELECTRONICS GMBH

PRODUCT • SAMSUNG GALAXY S22 ULTRA

ENTERED BY • LEO BURNETT, FRANKFURT

IDEA CREATION • LEO BURNETT, FRANKFURT

PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN

POST PRODUCTION • THE MILL BERLIN GMBH

BRONZE AWARDS

A01/140 • PERU

DIRECTION

TITLE • CHRISTMAS CLOWNS

BRAND • REAL PLAZA

PRODUCT • RETAIL

ENTERED BY • SENOR Z SAC, LIMA

IDEA CREATION

• FAHRENHEIT DDB, LIMA

PRODUCTION • SENOR Z SAC, LIMA

POST PRODUCTION

• SENOR Z SAC, LIMA

A01/337 • USA

DIRECTION

TITLE • CONVERGENCE STATION

BRAND • MEOW WOLF

PRODUCT • MEOW WOLF

ENTERED BY • BISCUIT FILMWORKS, LOS ANGELES

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

PRODUCTION

• BISCUIT FILMWORKS, LOS ANGELES

A01/381 • USA

DIRECTION

TITLE • DETECTIVES

BRAND

• APPLE

PRODUCT • IPHONE 13 PRO

ENTERED BY • O POSITIVE LLC, SANTA MONICA

IDEA CREATION

PRODUCTION

• APPLE, CUPERTINO

• O POSITIVE LLC, SANTA MONICA

• UNITED KINGDOM

A02/059

SCRIPT

TITLE • THIS IS OUR BBC

• BBC

BRAND

PRODUCT • BBC

ENTERED BY

• BBC CREATIVE, LONDON

IDEA CREATION • BBC CREATIVE, LONDON

PRODUCTION • ACADEMY FILMS, LONDON

A02/130 • SPAIN

SCRIPT

TITLE • EVEN MORE CONFUSING TIMES

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION

PRODUCTION

• DAVID, MADRID

• BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

A03/152 • UNITED KINGDOM

CASTING

TITLE • REVERSE SELFIE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION

PRODUCTION

• OGILVY, LONDON

• INDEPENDENT, LONDON

MEDIA

• MINDSHARE, NEW YORK

• EDELMAN, NEW YORK/HALPERN PR, LONDON

POST PRODUCTION • ABSOLUTE, LONDON

A04/006 • JAPAN

PRODUCTION DESIGN/ART DIRECTION

TITLE • FIND YOUR OWN WAY

BRAND

• OTSUKA PHARMACEUTICAL CO., LTD.

PRODUCT • POCARI SWEAT

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION

PRODUCTION

• DENTSU INC., TOKYO

• SPOON INC., TOKYO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO/SUNNY SIDE UP, TOKYO

A04/027 • GERMANY

PRODUCTION DESIGN/ART DIRECTION

TITLE • “FUTURE 2021” – THE CONCEPT EQG

BRAND

• MERCEDES-BENZ

PRODUCT • CONCEPT EQG

ENTERED BY • ANTONI HOLDING GMBH, BERLIN

IDEA CREATION • ANTONI HOLDING GMBH, BERLIN

PRODUCTION • ANORAK, BERLIN

POST PRODUCTION • TIME BASED ARTS, LONDON

A05/006 • UNITED ARAB EMIRATES

CINEMATOGRAPHY

TITLE • DRIVE2EXTREMES

BRAND • PORSCHE

PRODUCT • TAYCAN CROSS TURISMO

ENTERED BY • KEKO FZ-LLC, DUBAI

IDEA CREATION • KEKO FZ-LLC, DUBAI

PRODUCTION • STOKED FILMS, DUBAI

MEDIA • PHD MEDIA MENA, DUBAI

POST PRODUCTION • STOKED FILMS, DUBAI

A06/016 • GERMANY

USE OF ORIGINAL MUSIC

TITLE • SUPERMARC

BRAND • EDEKA

PRODUCT • PRODUCT DIVERSITY

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG/EDEKA

ZENTRALE AG & CO. KG, HAMBURG/WHITE

HORSE MUSIC, HAMBURG

PRODUCTION • JUNG VON MATT AG, HAMBURG/EDEKA

ZENTRALE

AG & CO. KG, HAMBURG/ZAUBERBERG PRODUCTIONS GMBH, BERLIN/WHITE HORSE MUSIC, HAMBURG

POST PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN

A06/051 • USA

USE OF ORIGINAL MUSIC

TITLE • OCTOBER EVENT OPENER - START UP45 YEARS OF APPLE SOUNDS

BRAND • APPLE

PRODUCT • EVENT OPENER

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • IMPERIAL WOODPECKER LLC, LOS ANGELES

MEDIA • OMD USA, LOS ANGELES

POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES/THE MILL, LOS ANGELES/ SHAPE + LIGHT, LOS ANGELES/FORMOSA, LOS ANGELES

A07/008 • UNITED KINGDOM

USE OF LICENSED/ADAPTED MUSIC

TITLE • AN UNLIKELY FRIENDSHIP

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • PRIME VIDEO, LONDON

IDEA CREATION • SOMOS CYW S.L., MADRID

PRODUCTION • BLUR FILMS, MADRID/BALLAD, FREDERIKSBERG/ ZELIG SOUND, LONDON

POST PRODUCTION • THE MILL, LONDON

A07/068 • USA

USE OF LICENSED/ADAPTED MUSIC CAMPAIGN

TITLE • DOIN’ LAPS

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • APPLE, SUNNYVALE

IDEA CREATION • APPLE, SUNNYVALE

PRODUCTION • SOMESUCH, LONDON

MEDIA • OMD, NEW YORK

PR • APPLE, SUNNYVALE

POST PRODUCTION • TRIM EDITING, LONDON

A07/069 • USA

USE OF LICENSED/ADAPTED MUSIC CAMPAIGN

TITLE • FUMBLE

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • OMD, NEW YORK

• APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

A08/041 • USA

ACHIEVEMENT IN PRODUCTION

TITLE • A FUTURE BEGINS

BRAND • CHIPOTLE MEXICAN GRILL

PRODUCT • CHIPOTLE MEXICAN GRILL

ENTERED BY • OBSERVATORY, LOS ANGELES

IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON

PRODUCTION • NEXUS STUDIOS, LONDON

POST PRODUCTION • NEXUS STUDIOS, LONDON/THE ELEMENTS MUSIC, LOS ANGELES

A08/056 • USA

ACHIEVEMENT IN PRODUCTION

TITLE • THE LOST CLASS

BRAND • CHANGE THE REF INC.

PRODUCT • GUN VIOLENCE AWARENESS

ENTERED BY • LEO BURNETT, CHICAGO

IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION

• HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR

• TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO

POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

A08/072 • UNITED KINGDOM

ACHIEVEMENT IN PRODUCTION

TITLE • FLIP

BRAND • B&Q

PRODUCT • RETAIL

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCTION

• PULSE FILMS, LONDON

• UNCOMMON CREATIVE STUDIO, LONDON

WINNERS ANNOUNCED 11:00 CEST FUTURE LIONS 2022

B01/063 • USA

EDITING

TITLE • THE NEW YORK TIMES “THE TRUTH TAKES A JOURNALIST”

BRAND • THE NEW YORK TIMES

PRODUCT • THE NEW YORK TIMES

ENTERED BY • FINAL CUT, NEW YORK

IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION • FINAL CUT, NEW YORK

B02/013 • USA

COLOUR CORRECTION/GRADING

TITLE • NEW YEAR’S EVE

BRAND • WHATSAPP

PRODUCT • WHATSAPP

ENTERED BY • COMPANY 3, LOS ANGELES

IDEA CREATION • BBDO, BERLIN

PRODUCTION • ICONOCLAST, BERLIN

POST PRODUCTION • COMPANY 3, LOS ANGELES/ CABIN EDITING COMPANY NY, NEW YORK

B03/019 • CANADA

SOUND DESIGN

TITLE • DAY AFTER DAY

BRAND • WHITE RIBBON

PRODUCT • PSA

ENTERED BY • BENSIMON BYRNE, TORONTO

IDEA CREATION • BENSIMON BYRNE, TORONTO

PRODUCTION • UNTITLED FILMS, TORONTO

MEDIA • BENSIMON BYRNE, TORONTO

PR • BENSIMON BYRNE, TORONTO

POST PRODUCTION • ROOSTER POST PRODUCTION, TORONTO/ FORT YORK VFX, TORONTO/ALTER EGO, TORONTO/BERKELEY, TORONTO

B03/020 • FRANCE

SOUND DESIGN

TITLE • KFC CINEMA

BRAND • KFC FRANCE

PRODUCT • CHICKEN

ENTERED BY • HAVAS PARIS, PUTEAUX

IDEA CREATION

• HAVAS PARIS, PUTEAUX

PRODUCTION • ALLSO, PARIS

POST PRODUCTION • HRCLS, PARIS

B03/027 • USA

SOUND DESIGN

TITLE • THE TRUTH TAKES A JOURNALIST

• NEW YORK TIMES

BRAND

PRODUCT • NEW YORK TIMES

ENTERED BY • WAVE STUDIOS, NEW YORK

IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK

PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • WAVE STUDIOS, NEW YORK/COMPANY 3, NEW YORK/METHOD STUDIOS, NEW YORK/ WALKER, NEW YORK/FINAL CUT, NEW YORK

B03/046 • USA

SOUND DESIGN

TITLE • OCTOBER EVENT OPENER - START UP - 45 YEARS OF APPLE SOUNDS

BRAND • APPLE

PRODUCT • EVENT OPENER

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • IMPERIAL WOODPECKER LLC, LOS ANGELES

MEDIA • OMD USA, LOS ANGELES

POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES/ THE MILL, LOS ANGELES/SHAPE + LIGHT, LOS ANGELES/ FORMOSA, LOS ANGELES

B04/008 • UNITED KINGDOM

ANIMATION

TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE

BRAND • WWF

PRODUCT • WWF ARCTIC PROGRAMME

ENTERED BY • NOMINT, LONDON

IDEA CREATION • NOMINT, LONDON

PRODUCTION • NOMINT, LONDON

POST PRODUCTION • NOMINT, LONDON

B04/041 • SINGAPORE

ANIMATION

TITLE • WASTEMINSTER - A DOWNING STREET DISASTER

BRAND • GREENPEACE UK

PRODUCT • GREENPEACE UK

ENTERED BY • METHODNMADNESS, SINGAPORE

IDEA CREATION • STUDIO BIRTHPLACE, KLANG

PRODUCTION • METHODNMADNESS, SINGAPORE/ UK PARK VILLAGE, LONDON/STUDIO BIRTHPLACE, KLANG

POST PRODUCTION • METHODNMADNESS, SINGAPORE

B05/007 • UNITED KINGDOM VISUAL EFFECTS

TITLE • AN UNLIKELY FRIENDSHIP

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • PRIME VIDEO, LONDON

IDEA CREATION • SOMOS CYW S.L., MADRID

PRODUCTION • BLUR FILMS, MADRID/BALLAD, FREDERIKSBERG/ZELIG SOUND, LONDON

POST PRODUCTION • THE MILL, LONDON

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Grand Prix

CRAFT TRACK –– WINNERS

GRAND PRIX

B02/024 • USA

REAL-TIME CONTEXTUAL CONTENT

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT

• PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION

PRODUCTION

• VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

• VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

GOLD AWARDS

A04/008 • USA

MUSIC/SOUND DESIGN

TITLE • BLACK-OWNED FRIDAY 2021

BRAND • GOOGLE

PRODUCT • GOOGLE SMALL BUSINESS

ENTERED BY • GOOGLE, NEW YORK

IDEA CREATION

PRODUCTION

• GOOGLE, NEW YORK/BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES

• BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES

• GOOGLE, NEW YORK

POST PRODUCTION

B03/030 • INDIA

• CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON

PERSONALISED STORYTELLING & EXP

TITLE • THE UNFILTERED HISTORY TOUR

BRAND • VICE MEDIA

PRODUCT • BRITISH MUSEUM

ENTERED BY • DENTSU CREATIVE, BENGALURU

IDEA CREATION

PRODUCTION

• DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON

• DENTSU CREATIVE, BENGALURU

POST PRODUCTION • DENTSU CREATIVE, BENGALURU

D03/030 • USA

TECH ACHIEVEMENT IN DIGITAL CRAFT

TITLE • MCENROE VS MCENROE

BRAND • ANHEUSER-BUSCH INBEV

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

• FCB NEW YORK

IDEA CREATION

PRODUCTION

• FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

PR • 3PM - WEBER SHANDWICK, NEW YORK

POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

SILVER AWARDS

A02/014 • USA

VIDEO/MOVING IMAGE

TITLE • DOJACODE

BRAND • GIRLS WHO CODE

PRODUCT • DOJACODE

ENTERED BY

• MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK

PRODUCTION • ACTIVE THEORY, LOS ANGELES

PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK

A06/017 • PERU

UX & JOURNEY DESIGN

TITLE • E-NTERPRETERS

BRAND • PILSEN CALLAO

PRODUCT • PILSEN CALLAO

ENTERED BY • FAHRENHEIT DDB, LIMA

IDEA CREATION • FAHRENHEIT DDB, LIMA

PRODUCTION

• KA&O FILMS AND CONTENT, LIMA

• NATIVO POST, LIMA/LUNATIC, LIMA

POST PRODUCTION

B03/047 • UNITED ARAB EMIRATES

PERSONALISED STORYTELLING & EXP

TITLE • BREAKCHAINS WITH BLOCKCHAIN

BRAND • CHILDREN OF FEMALE PRISONERS’ ASSOCIATION

PRODUCT • NGO

ENTERED BY • HORIZON FCB, DUBAI

IDEA CREATION

• HORIZON FCB, DUBAI

PRODUCTION • HORIZON FCB, DUBAI/VOX HAUS COMPANY ACTIVITY, NOVO HAMBURGO/FILM DNA, CAIRO/THE YOUTH, CURITIBA/ BLACK MADRE, SÃO PAULO

MEDIA • HORIZON FCB, DUBAI

C03/016 • CANADA

DATA VISUALISATION

TITLE • THE BLACK ELEVATION MAP

BRAND • BLACK & ABROAD

PRODUCT • THE BLACK ELEVATION MAP

ENTERED BY • PERFORMANCE ART, TORONTO

IDEA CREATION

• PERFORMANCE ART, TORONTO

PRODUCTION • VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO

MEDIA • INITIATIVE, TORONTO

• GLOSSY PR, TORONTO

POST PRODUCTION • ALTER EGO, TORONTO/ TA2 SOUND + MUSIC, TORONTO

D01/067 • USA

INNOVATIVE USE OF TECHNOLOGY

TITLE • BACKUP UKRAINE

BRAND • POLYCAM X UNESCO

PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION

• VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

MEDIA • VIRTUE WORLDWIDE, NEW YORK

PR • VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

D04/043 • ITALY

NEW REALITIES

TITLE • THE VIRTUAL HEINEKEN SILVER

BRAND • HEINEKEN

PRODUCT • HEINEKEN SILVER

ENTERED BY • PUBLICIS ITALY, MILAN

• PUBLICIS ITALY, MILAN

IDEA CREATION

PRODUCTION

• BOOMERANG AGENCY, AMSTERDAM/ DENTSU AEGIS NETWORK, LONDON/FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON

D04/052 • CANADA

NEW REALITIES

• ADIDAS OZWORLD

TITLE

BRAND • ADIDAS

PRODUCT • ADIDAS OZWORLD SHOE

ENTERED BY • JAM3, TORONTO

IDEA CREATION • JAM3, TORONTO/ADIDAS ORIGINALS, BERLIN

PRODUCTION • JAM3, TORONTO

POST PRODUCTION • JAM3, TORONTO

BRONZE AWARDS

A02/021 • USA

VIDEO/MOVING IMAGE

TITLE • MCENROE VS MCENROE

BRAND • ANHEUSER-BUSCH INBEV

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION

PRODUCTION

• FCB NEW YORK

• FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

PR • 3PM - WEBER SHANDWICK, NEW YORK

POST PRODUCTION

A03/021 • USA

• FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

MOTION GRAPHICS & ANIMATION

TITLE • A FUTURE BEGINS

BRAND • CHIPOTLE MEXICAN GRILL

PRODUCT • CHIPOTLE MEXICAN GRILL

ENTERED BY • OBSERVATORY, LOS ANGELES

IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON

PRODUCTION

• NEXUS STUDIOS, LONDON

POST PRODUCTION

A05/026 • USA

IDEA CREATION • APPLE, SUNNYVALE

PRODUCTION • APPLE, SUNNYVALE

A06/020 • UNITED KINGDOM

UX & JOURNEY DESIGN

TITLE • AUDITORIAL

BRAND • GOOGLE

PRODUCT • ACCESSIBLE EDITORIAL PLATFORM

ENTERED BY • R/GA, LONDON

IDEA CREATION • R/GA, LONDON/THE GUARDIAN, LONDON/ ROYAL NATIONALL INSTITUTE OF BLIND PEOPLE (RNIB), LONDON/GOOGLE, LONDON

PRODUCTION • R/GA, LONDON/THE GUARDIAN, LONDON/ GOOGLE, LONDON

MEDIA • GOOGLE, LONDON

A07/028 • USA

EXPERIENCE DESIGN: MULTI-PLATFORM

TITLE • MCENROE VS MCENROE

BRAND • ANHEUSER-BUSCH INBEV

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

PR • 3PM - WEBER SHANDWICK, NEW YORK

POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

B03/010 • GERMANY

PERSONALISED STORYTELLING & EXP

TITLE • THE BOOKCASE FOR TOLERANCE

BRAND • ANNE FRANK HOUSE

PRODUCT • THE BOOKCASE FOR TOLERANCE

ENTERED BY • INNOCEAN WORLDWIDE EUROPE, BERLIN

IDEA CREATION • INNOCEAN WORLDWIDE EUROPE, BERLIN

PRODUCTION • MEDIA.MONKS, HILVERSUM/TRIGGER HAPPY PRODUCTIONS, BERLIN/HOLY FOOLS, AMSTERDAM/ TED ALKEMADE PRODUCTIES, AMSTERDAM/ MASSIVEMUSIC BERLIN GMBH

MEDIA • MEDIA.MONKS, HILVERSUM PR • HAGENS PR & STRATEGY, AMSTERDAM

C01/014 • BRAZIL

DATA STORYTELLING

TITLE • BLACK CHARACTERS

BRAND • REVISTA RAÇA

PRODUCT • REVISTA RAÇA

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

MEDIA • FCB BRASIL, SÃO PAULO

C03/013 • USA

DATA VISUALISATION

TITLE • SPEAKING IN COLOR

BRAND • SHERWIN-WILLIAMS COIL COATINGS

PRODUCT • SPEAKING IN COLOR

ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS

IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS

PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS

C05/016 • UNITED KINGDOM

AI STORYTELLING

TITLE • TOXIC INFLUENCE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

D01/042 • GERMANY

INNOVATIVE USE OF TECHNOLOGY

TITLE • DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY

BRAND • DOT

PRODUCT • DOT PAD

ENTERED BY • SERVICEPLAN GERMANY, MUNICH

IDEA CREATION • SERVICEPLAN GERMANY, MUNICH

PRODUCTION

• PAULUS.CO, SEOUL

• NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES

AESTHETIC DESIGN (INCL. UI)

TITLE • AIRPODS (3RD GENERATION)

BRAND • APPLE

PRODUCT • AIRPODS (3RD GENERATION)

ENTERED BY • APPLE, SUNNYVALE

Grand Prix INDUSTRY CRAFT

HOPE REEF

MARS PETCARE

AMV BBDO, LONDON

UNITED KINGDOM

CRAFT TRACK ––

GRAND PRIX

A02/027 • UNITED KINGDOM

OUTDOOR

TITLE • HOPE REEF

BRAND • MARS PETCARE

PRODUCT • SHEBA PET

ENTERED BY • AMV BBDO, LONDON

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON

MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON

PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK

GOLD AWARDS

A01/008 • BRAZIL

BRAND & COMMUNICATIONS DESIGN

TITLE • RIO CARNAVAL - NEW BRAND

BRAND • RIO CARNAVAL

PRODUCT • CARNIVAL OF RIO DE JANEIRO

ENTERED BY • TATIL DESIGNING IDEAS, RIO DE JANEIRO

IDEA CREATION • TATIL DESIGNING IDEAS, RIO DE JANEIRO

PRODUCTION

• TATIL DESIGNING IDEAS, RIO DE JANEIRO/ PLAU DESIGN, RIO DE JANEIRO

B01/014 • JAPAN

BRAND & COMMUNICATIONS DESIGN

TITLE • BEAUTIFUL MUTATIONS

BRAND • THE AD MUSEUM TOKYO/ YOSHIDA HIDEO MEMORIAL FOUNDATION

PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION

• DENTSU INC., TOKYO

PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO

B01/027 • SWEDEN

BRAND & COMMUNICATIONS DESIGN

TITLE • MINECRAFT

BRAND • MINECRAFT

PRODUCT • GAMING

ENTERED BY • BOLD NOA, STOCKHOLM

IDEA CREATION • BOLD NOA, STOCKHOLM/ MOJANG STUDIOS, STOCKHOLM

PRODUCTION

• BOLD NOA, STOCKHOLM/ MOJANG STUDIOS, STOCKHOLM

POST PRODUCTION • MOJANG STUDIOS, STOCKHOLM

D02/088 • USA

OUTDOOR

TITLE • NONARTIFICIAL MEXICO

BRAND • BURGER KING

PRODUCT • BURGER KING MEXICO

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • RELEVANT, MÉXICO D.F.

MEDIA • E-TRAC, EDO DE MEXICO

POST PRODUCTION • PICKLE MUSIC, NEW YORK/PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA

D03/094 • USA

PRINT & PUBLISHING

TITLE • NONARTIFICIAL MEXICO

BRAND • BURGER KING

PRODUCT • BURGER KING MEXICO

ENTERED BY • WE BELIEVERS, BROOKLYN

IDEA CREATION • WE BELIEVERS, BROOKLYN

PRODUCTION • RELEVANT, MÉXICO D.F.

MEDIA • E-TRAC, EDO DE MEXICO

POST PRODUCTION • PICKLE MUSIC, NEW YORK/ PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA

SILVER AWARDS

A01/025 • USA

BRAND & COMMUNICATIONS DESIGN

TITLE • CHILLBOARDS

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO /NORD DDB, COPENHAGEN/ ADAM&EVEDDB, LONDON

PRODUCTION

• HELO, SANTA MONICA/NORD ID, SANTES

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/JSM MUSIC, NEW YORK/CARBON, REDWOOD CITY

B02/125 • USA

OUTDOOR CAMPAIGN

TITLE • BETTER WITH PEPSI - BURGER KING

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION

PRODUCTION

• ALMA DDB, MIAMI

• CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

B02/126 • USA

OUTDOOR CAMPAIGN

TITLE • BETTER WITH PEPSI - WENDY’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

B02/127 • USA

OUTDOOR CAMPAIGN

TITLE • BETTER WITH PEPSI - MCDONALD’S

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • PEPSICO, PURCHASE

IDEA CREATION

PRODUCTION

• ALMA DDB, MIAMI

• CARBOFILMS, WEST HOLLYWOOD

MEDIA • OMD, NEW YORK

PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

B02/178 • JAPAN

OUTDOOR CAMPAIGN

TITLE • SOUND TOUR

BRAND • SPOTIFY JAPAN

PRODUCT • SPOTIFY CODE

ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO

IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG

PRODUCTION • TYO DRIVE, TOKYO

MEDIA • TYO DRIVE, TOKYO

B02/179 • JAPAN

OUTDOOR CAMPAIGN

TITLE • SOUND TOUR - SAKURA

BRAND • SPOTIFY

PRODUCT • SPOTIFY

ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO

IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG

PRODUCTION • TYO DRIVE, TOKYO

B02/181 • JAPAN

OUTDOOR CAMPAIGN

TITLE • SOUND TOUR - LANTERN

BRAND • SPOTIFY

PRODUCT • SPOTIFY

ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO

IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG

PRODUCTION • TYO DRIVE, TOKYO

C01/005 • JAPAN

BRAND & COMMUNICATIONS DESIGN

TITLE • BEAUTIFUL MUTATIONS

BRAND • THE AD MUSEUM TOKYO/ YOSHIDA HIDEO MEMORIAL FOUNDATION

PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO

C03/072 • INDIA

PRINT & PUBLISHING

TITLE • A SILENT FROWN

BRAND • CHARLIE CHAPLIN FOUNDATION

PRODUCT • A BOOK ON THE UNTOLD TALE OF CHARLIE CHAPLIN

ENTERED BY • DDB MUDRA, MUMBAI

IDEA CREATION • DDB MUDRA, MUMBAI

PRODUCTION • DDB MUDRA, MUMBAI

POST PRODUCTION • DDB MUDRA, MUMBAI

D01/006 • BELGIUM

BRAND & COMMUNICATIONS DESIGN

TITLE • SEEN FROM A MINI

BRAND • MINI

PRODUCT • MINI

ENTERED BY • TBWA\BELGIUM, ZAVENTEM

IDEA CREATION • TBWA\BELGIUM, ZAVENTEM

D02/034 • USA OUTDOOR

TITLE • HENS BEHIND THE LENS

BRAND • VITAL FARMS

PRODUCT • VITAL FARMS EGGS

ENTERED BY • PREACHER, AUSTIN

IDEA CREATION • PREACHER, AUSTIN

PRODUCTION • LIGHTBOX PRODUCTIONS INC, AUSTIN

D03/042 • ITALY

PRINT & PUBLISHING CAMPAIGN

TITLE • BATH

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

D03/043 • ITALY

PRINT & PUBLISHING CAMPAIGN

TITLE • BREAST FEEDING

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO

ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

D03/044 • ITALY

PRINT & PUBLISHING CAMPAIGN

TITLE • VOMIT

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO

ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

D03/045 • ITALY

PRINT & PUBLISHING CAMPAIGN

TITLE • TOILET

BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA

PRODUCT • ROLLING STONE

ENTERED BY • VMLY&R ITALY, MILAN

IDEA CREATION • VMLY&R ITALY, MILAN

PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

E01/007 • USA

BRAND & COMMUNICATIONS DESIGN

TITLE • NATIONAL ROAST DAY

BRAND • WENDY’S

PRODUCT • WENDY’S

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

MEDIA • SPARK FOUNDRY, NEW YORK

PR • KETCHUM, CHICAGO

E03/059 • USA

PRINT & PUBLISHING

TITLE • DR. RICK WILL SEE YOU NOW

BRAND • PROGRESSIVE INSURANCE

PRODUCT • INSURANCE

ENTERED BY • ARNOLD WORLDWIDE, BOSTON

IDEA CREATION • ARNOLD WORLDWIDE, BOSTON

PRODUCTION • SWEET RICKEY, BOSTON

POST PRODUCTION • GLOSS VFX, NEW YORK

BRONZE AWARDS

B01/096 • USA

BRAND & COMMUNICATIONS DESIGN

TITLE • NYPHIL

BRAND • NEW YORK PHILHARMONICS

PRODUCT • NEW YORK PHILHARMONICS

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • OGILVY, NEW YORK

B03/076 • SPAIN

PRINT & PUBLISHING CAMPAIGN

TITLE • RADICCHIO

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • LUNDLUND, STOCKHOLM

B03/077 • SPAIN

PRINT & PUBLISHING CAMPAIGN

TITLE • RED BELL PEPPER

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • LUNDLUND, STOCKHOLM

B04/012 • AUSTRALIA

PACKAGING DESIGN

TITLE • REJECTED ALES

BRAND • MATILDA BAY

PRODUCT • MATILDA BAY ORIGINAL ALE

ENTERED BY • HOWATSON + COMPANY, SYDNEY

IDEA CREATION • HOWATSON + COMPANY, SYDNEY

PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY

• HOWATSON + COMPANY, SYDNEY

POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

B04/025 • GERMANY

PACKAGING DESIGN

TITLE • #FLUTWEIN - OUR WORST VINTAGE

BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V.

PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR”

ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING

IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING

PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING

MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN

PR • SEVENONE ADFACTORY, UNTERFOHRING

POST PRODUCTION

• SEVENONE ADFACTORY, UNTERFOHRING

C03/037 • THAILAND

PRINT & PUBLISHING CAMPAIGN

TITLE • COCKROACH

BRAND • LIVE LONG LIFE CO., LTD

PRODUCT • GOOGO GREEN

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

C03/038 • THAILAND

PRINT & PUBLISHING CAMPAIGN

TITLE • FLY

BRAND • LIVE LONG LIFE CO., LTD

PRODUCT • GOOGO GREEN

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

C03/039 • THAILAND

PRINT & PUBLISHING CAMPAIGN

TITLE • ANTS

BRAND • LIVE LONG LIFE CO., LTD

PRODUCT • GOOGO GREEN

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

C03/076 • PORTUGAL

PRINT & PUBLISHING

TITLE • PORTUGUESE (RE)CONSTITUTION

BRAND • PENGUIN BOOKS

PRODUCT • PENGUIN BOOKS

ENTERED BY • FCB, LISBON

IDEA CREATION • FCB, LISBON

PRODUCTION • SHOW OFF FILMS, LISBON

D02/011 • FRANCE OUTDOOR

TITLE • REBIRTH

BRAND • LEICA

PRODUCT • CAMERA

ENTERED BY • TBWA, PARIS IDEA CREATION • TBWA, PARIS

D03/041 • CANADA

PRINT & PUBLISHING

TITLE • COLOURS OF PRIDE

BRAND • FONDATION ÉMERGENCE

PRODUCT • FONDATION ÉMERGENCE

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO

E03/056 • SPAIN

PRINT & PUBLISHING

TITLE • A DOG’S NAME BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

Grand Prix

ENTERTAINMENT

EAT A SWEDE

SWEDISH FOOD FEDERATION

MCCANN,

SWEDEN

STOCKHOLM

ENTERTAINMENT TRACK –– WINNERS

GRAND PRIX

A03/031 • SWEDEN

FICTION FILM: 5-30 MINUTES

TITLE • EAT A SWEDE

BRAND • SWEDISH FOOD FEDERATION

PRODUCT • EAT A SWEDE

ENTERED BY • MCCANN, STOCKHOLM

IDEA CREATION • MCCANN, STOCKHOLM

PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

MEDIA • UM, BUCHAREST

• WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO

POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

GOLD AWARDS

A01/067 • MEXICO

FICTION FILM: UP TO 5 MINUTES

TITLE • VICTORIA CEMPASÚCHIL: THE TASTE OF REUNION

BRAND • ABINBEV

PRODUCT • CERVEZA VICTORIA

ENTERED BY • OGILVY, MEXICO CITY

IDEA CREATION • OGILVY, MEXICO CITY

PRODUCTION • MEDIA.MONKS., CUAUHTEMOC

POST PRODUCTION • MEDIA.MONKS., CUAUHTEMOC

A10/009 • USA

BRAND INTEGRATION & PARTNERSHIPS

TITLE • MYTHIC QUEST: CORPORATE GRUBHUB CARD LEAK

BRAND • APPLE TV+

PRODUCT • MYTHIC QUEST

ENTERED BY

• APPLE TV+, CULVER CITY

IDEA CREATION • MIRIMAR, LOS ANGELES

PRODUCTION • MIRIMAR, LOS ANGELES

MEDIA • APPLE TV+, CULVER CITY

PR • APPLE TV+, CULVER CITY

C02/038 • BRAZIL

BRAND INTEGRATION FOR GAMES

TITLE • LOS SANTOS +3ºC

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

E01/060 • UNITED KINGDOM

INNOVATION IN BRANDED CONTENT

TITLE • TOXIC INFLUENCE

BRAND • DOVE | UNILEVER

PRODUCT • GLOBAL PERSONAL CARE BRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

SILVER AWARDS

A04/023 • USA

NON-FICTION FILM: 5-30 MINUTES

TITLE • CODED: THE HIDDEN LOVE OF J.C. LEYENDECKER

BRAND • PROCTER & GAMBLE

PRODUCT • IVORY SOAP, GILLETTE, PANTENE, HEAD & SHOULDERS

ENTERED BY • PROCTER & GAMBLE, CINCINNATI

IDEA CREATION • PROCTER & GAMBLE, CINCINNATI/ DELIRIO FILMS, LOS ANGELES/IMAGINE ENTERTAINMENT, BEVERLY HILLS

PRODUCTION • DELIRIO FILMS, LOS ANGELES/ IMAGINE ENTERTAINMENT, BEVERLY HILLS

MEDIA • IMAGINE ENTERTAINMENT, BEVERLY HILLS/MTV, NEW YORK

PR • PROCTER & GAMBLE, CINCINNATI/THE 2050 GROUP, WASHINGTON, D.C./HILL+KNOWLTON STRATEGIES, WASHINGTON DC

POST PRODUCTION • DELIRIO FILMS, LOS ANGELES/ IMAGINE ENTERTAINMENT, BEVERLY HILLS

A11/001 • CHINA

ENGAGEMENT/DISTRIBUTION STRATEGY

TITLE • DUBBING THE MOVIE

BRAND • DUNHUANG ACADEMY + TENCENT PICTURES

PRODUCT • DUNHUANG

ENTERED BY • TENCENT, SHENZHEN

IDEA CREATION • TENCENT, SHENZHEN

PRODUCTION • TREEDOM, SHENZHEN

MEDIA • TENCENT, SHENZHEN

B01/048 • INDIA

TALENT: FILM, SERIES & AUDIO

TITLE • MASTER JI

BRAND • BYJU’S

PRODUCT • BYJU’S

ENTERED BY • BYJU’S, BENGALURU

IDEA CREATION • BYJU’S, BENGALURU

PRODUCTION • DORA DIGS, MUMBAI

MEDIA

• BYJU’S, BENGALURU

POST PRODUCTION • DORA DIGS, MUMBAI

B03/012 • USA

TALENT: DIGITAL & SOCIAL

TITLE • WHAT WHACK WEARS BRAND • ADOBE

PRODUCT • ADOBE CREATIVE CLOUD

ENTERED BY • PEREIRA O’DELL, SAN FRANCISCO

IDEA CREATION • PEREIRA O’DELL, SAN FRANCISCO/ ADOBE, SAN FRANCISCO

PRODUCTION • SCHOLAR, LOS ANGELES

E01/033 • USA

INNOVATION IN BRANDED CONTENT

TITLE • THE FIRST META SNEAKER

BRAND • UNDER ARMOUR

PRODUCT • GENESIS CURRY FLOW NFT

ENTERED BY • BERLIN CAMERON, NEW YORK

IDEA CREATION • BERLIN CAMERON, NEW YORK

PRODUCTION • NEWKINO STUDIO, NEW YORK

PR • DIGENNARO COMMUNICATIONS, NEW YORK/ EDELMAN, WASHINGTON /NASTY/CREATIVE, BROOKLYN

E01/048 • BRAZIL

INNOVATION IN BRANDED CONTENT

TITLE • LOS SANTOS +3ºC

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

E01/051 • SWEDEN

INNOVATION IN BRANDED CONTENT

TITLE • EAT A SWEDE

BRAND • SWEDISH FOOD FEDERATION

PRODUCT • EAT A SWEDE

ENTERED BY • MCCANN, STOCKHOLM

IDEA CREATION • MCCANN, STOCKHOLM

PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/ FLX 2.0, STOCKHOLM

MEDIA • UM, BUCHAREST

PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO

POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

BRONZE AWARDS

A03/024 • USA

FICTION FILM: 5-30 MINUTES

TITLE • ESCAPE FROM THE OFFICE

BRAND • APPLE

PRODUCT • APPLE

ENTERED BY • SMUGGLER, CENTRAL LA

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SMUGGLER, CENTRAL LA

A03/034 • USA

FICTION FILM: 5-30 MINUTES

TITLE • 8:46 FILMS

BRAND • PROCTER & GAMBLE

PRODUCT • CORPORATE PURPOSE

ENTERED BY • SATURDAY MORNING, LOS ANGELES

IDEA CREATION • SATURDAY MORNING, LOS ANGELES

PRODUCTION • TRIBECA DIGITAL STUDIOS, NEW YORK/ GRANDARMY, NEW YORK

A06/017 • UNITED KINGDOM

NON-FICTION FILM: OVER 30 MINUTES

TITLE • FRIES!

BRAND • SIR KENSINGTON’S

PRODUCT • HONEY MUSTARD FRY SAUCE BY CHRISSY TEIGEN

ENTERED BY • UNILEVER, LONDON

IDEA CREATION • UNILEVER, LONDON

PRODUCTION • ZERO POINT ZERO PRODUCTION INC, NEW YORK/ SUIT & THAI PRODUCTIONS, NEW YORK

POST PRODUCTION • ZERO POINT ZERO PRODUCTION INC, NEW YORK

A09/003 • AUSTRALIA

AUDIO CONTENT

TITLE • CRIME INTERRUPTED

BRAND • AUSTRALIAN FEDERAL POLICE

PRODUCT • AUSTRALIAN FEDERAL POLICE RECRUITMENT

ENTERED BY • HOST HAVAS, SYDNEY

IDEA CREATION • HOST HAVAS, SYDNEY

PRODUCTION • SEDONA, SYDNEY/CASEFILE PRESENTS, SYDNEY

A10/017 • ARGENTINA

BRAND INTEGRATION & PARTNERSHIPS

TITLE • GETTING LUIS MIGUEL ON BOARD

BRAND • PEPSICO MEXICO

PRODUCT • SABRITAS

ENTERED BY • SLAP GLOBAL, BUENOS AIRES

IDEA CREATION • SLAP GLOBAL, BUENOS AIRES

PRODUCTION • GATO GRANDE, MEXICO CITY

MEDIA • PEPSICO, MEXICO CITY

A11/022 • USA

ENGAGEMENT/DISTRIBUTION STRATEGY

TITLE • MARVEL TEASER OR TIDE AD?

BRAND • PROCTER & GAMBLE

PRODUCT • TIDE

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • MARVEL STUDIOS PARTNERSHIPS, BURBANK/ BULLITT, HOLLYWOOD

MEDIA • PROCTER & GAMBLE, CINCINNATI

PR • POWELL COMMUNICATIONS, NEW YORK

POST PRODUCTION • FRAMESTORE, LOS ANGELES/WHITEHOUSE

POST PRODUCTIONS, SANTA MONICA/ COMPANY 3, NEW YORK/

IMN CREATIVE, GLENDALE

B03/019 • CHILE

TALENT: DIGITAL & SOCIAL

TITLE • SERIES TOUR

BRAND • NETFLIX

PRODUCT • NETFLIX

ENTERED BY • WOLF BCPP, SANTIAGO

IDEA CREATION • WOLF BCPP, SANTIAGO

PRODUCTION • U FILMS, MONTEVIDEO

POST PRODUCTION • U FILMS, MONTEVIDEO

B03/022 • USA

TALENT: DIGITAL & SOCIAL

TITLE • SNACKABLE SCREENS/FLAMIN’ HOTTIE

BRAND • DORITOS/CHEETOS

PRODUCT • FLAMIN’ HOT CHEETOS AND DORITOS

ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

PRODUCTION • GS&P LABS, SAN FRANCISCO

MEDIA • OMD, NEW YORK

• KETCHUM, NEW YORK

B03/033 • USA

TALENT: DIGITAL & SOCIAL

TITLE • #TURNTOCOLD

BRAND • PROCTER & GAMBLE - TIDE

PRODUCT • TIDE LAUNDRY DETERGENT

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

MEDIA • PROCTER & GAMBLE, CINCINNATI

PR • MARINA MAHER COMMUNICATIONS, NEW YORK

D02/003 • UNITED KINGDOM

BRAND INTEGRATION & PARTNERSHIPS

TITLE • LONG LIVE THE PRINCE

BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

PRODUCT • KIYAN PRINCE FOUNDATION

ENTERED BY • ENGINE, LONDON

IDEA CREATION • ENGINE, LONDON

PRODUCTION

• ENGINE, LONDON/FRAMESTORE, LONDON

PR • ENGINE, LONDON/MISCHIEF, LONDON

POST PRODUCTION • FRAMESTORE, LONDON/ STRING AND TINS, LONDON/ NINETEENTWENTY, LONDON

E01/003 • AUSTRALIA

INNOVATION IN BRANDED CONTENT

TITLE • THE AD BREAK CHAMPIONSHIP - GTI HIJACK

BRAND • VOLKSWAGEN

PRODUCT • VOLKSWAGEN GOLF GTI

ENTERED BY • DDB, SYDNEY

IDEA CREATION • DDB, SYDNEY

PRODUCTION

• TRIBAL WORLDWIDE, SYDNEY/DDB, SYDNEY/ ART OF PLAY, MELBOURNE/SCOUNDREL, SYDNEY

MEDIA • PHD, SYDNEY

POST PRODUCTION • ADAM WILLS, SYDNEY/WHITE CHOCOLATE, SYDNEY/SONAR MUSIC, SYDNEY/THE KITCHEN CREATIVE, SYDNEY

E01/024 • USA

INNOVATION IN BRANDED CONTENT

TITLE • CODA PLAYLIST CURATED BY DEAF PEOPLE

BRAND • APPLE

PRODUCT • APPLE MUSIC

ENTERED BY • ROSEWOOD CREATIVE, VAN NUYS

IDEA CREATION • ROSEWOOD CREATIVE, VAN NUYS

PRODUCTION • ROSEWOOD CREATIVE, VAN NUYS

MEDIA • APPLE, CUPERTINO

POST PRODUCTION • ROSEWOOD CREATIVE, VAN NUYS

E01/031 • BELGIUM

INNOVATION IN BRANDED CONTENT

TITLE • CRISPY SUBTITLES

BRAND • PEPSICO

PRODUCT • LAYS

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS/ HAPPINESS SAIGON, AN FCB ALLIANCE, HO CHI MINH CITY

PRODUCTION • BLISS INTERACTIVE, HO CHI MINH CITY

LET’S PLAY AT

BEACH SPOTIFY

Grand Prix

GRAND PRIX

A01/023 • USA

EXCELLENCE IN MUSIC VIDEO

TITLE • THIS IS NOT AMERICA FT. IBEYI

BRAND • RESIDENTE

PRODUCT • RESIDENTE MUSIC VIDEO

ENTERED BY • DOOMSDAY ENTERTAINMENT, LOS ANGELES

IDEA CREATION

• DOOMSDAY ENTERTAINMENT, LOS ANGELES/SONY MUSIC LATIN, MIAMI

PRODUCTION • DOOMSDAY ENTERTAINMENT, LOS ANGELES/MASTODONTE, MEXICO CITY

MEDIA • SONY MUSIC LATIN, MIAMI

• SONY MUSIC LATIN, MIAMI

POST PRODUCTION • FINAL CUT, LOS ANGELES/ MATHEMATIC STUDIO, MONTREAL

GOLD AWARDS

A02/037 • USA

INTEGRATION INTO MUSIC CONTENT

TITLE • LIL JIF PROJECT

BRAND • JIF

PRODUCT • JIF PEANUT BUTTER

ENTERED BY • PUBLICIS, NEW YORK

IDEA CREATION

• PUBLICIS, NEW YORK/PSONE, NEW YORK

PRODUCTION • PSONE, NEW YORK

• PSONE, NEW YORK

D02/038 • USA

USE OF LICENSED/ADAPTED MUSIC

TITLE • TEENAGE DREAM

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE ORGANIZATION

ENTERED BY • HUMAN MUSIC & SOUND DESIGN, NEW YORK

IDEA CREATION

• BBDO, NEW YORK

PRODUCTION • SMUGGLER, CENTRAL LA

POST PRODUCTION • HUMAN MUSIC & SOUND DESIGN, NEW YORK

D04/016 • USA

EXCLUSIVE ARTIST CONTENT

TITLE • BLACK-OWNED FRIDAY 2021

BRAND • GOOGLE

PRODUCT • GOOGLE SMALL BUSINESS

ENTERED BY • GOOGLE, NEW YORK

IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES

PRODUCTION • BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES

PR • GOOGLE, NEW YORK

POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON

D04/042 • USA

EXCLUSIVE ARTIST CONTENT

TITLE • FANCY LIKE

BRAND • APPLEBEE’S

PRODUCT • APPLEBEE’S

ENTERED BY • GREY, NEW YORK

IDEA CREATION

• GREY, NEW YORK

PRODUCTION • TOWNHOUSE, NEW YORK

MEDIA • INITIATIVE, NEW YORK

PR • CURRENT GLOBAL, CHICAGO

POST PRODUCTION • TOWNHOUSE, NEW YORK

SILVER AWARDS

• USA

A01/035

EXCELLENCE IN MUSIC VIDEO

TITLE • INDUSTRY BABY

BRAND • COLUMBIA RECORDS

PRODUCT • LIL NAS X

ENTERED BY • LONDON ALLEY, LOS ANGELES

IDEA CREATION • LONDON ALLEY, LOS ANGELES

PRODUCTION • LONDON ALLEY, LOS ANGELES

POST PRODUCTION • LONDON ALLEY, LOS ANGELES

A01/053 • BRAZIL

EXCELLENCE IN MUSIC VIDEO

TITLE • SONHO

BRAND • NEGO BALA

PRODUCT • NEGO BALA

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION • AKQA, SÃO PAULO

PRODUCTION • STINK FILMS, SÃO PAULO/ SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • STINK FILMS, SÃO PAULO/ SATELITE AUDIO, SÃO PAULO

D03/016 • USA

ARTIST AS A BRAND/CAUSE AMBASSADOR

TITLE • LIL JIF PROJECT

BRAND • JIF

PRODUCT • JIF PEANUT BUTTER

ENTERED BY • PUBLICIS, NEW YORK

IDEA CREATION

• PUBLICIS, NEW YORK/PSONE, NEW YORK

PRODUCTION • PSONE, NEW YORK

PR • PSONE, NEW YORK

D04/037 • BRAZIL

EXCLUSIVE ARTIST CONTENT

TITLE • BLACK BUSINESS BEATS

BRAND • MERCADO LIVRE (EBAZAR)

PRODUCT • INSTITUTIONAL

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO

MEDIA • GUT, SÃO PAULO

PR • GUT, SÃO PAULO

D05/025 • USA

BRAND PARTNERSHIP/ENDORSEMENT

TITLE • LIL JIF PROJECT

BRAND • JIF

PRODUCT • JIF PEANUT BUTTER

ENTERED BY • PUBLICIS, NEW YORK

IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK

PRODUCTION • PSONE, NEW YORK

PR • PSONE, NEW YORK

BRONZE AWARDS

A02/050 • USA

INTEGRATION INTO MUSIC CONTENT

TITLE • TEENAGE DREAM

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

B01/012 • ITALY

MUSIC LIVE EXPERIENCE

TITLE • STARAOKE

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • OGILVY, MILAN

IDEA CREATION

• OGILVY, MILAN

PRODUCTION • T3KNE, ROME

B02/016 • USA

FAN ENGAGEMENT/COMMUNITY BUILDING

TITLE • PEPSI HALFTIME ULTRA PASS

BRAND • PEPSI + VERIZON

PRODUCT • PEPSI ULTRA PASS POWERED BY VERZION 5G

ENTERED BY • R/GA, NEW YORK

IDEA CREATION • R/GA, NEW YORK/VERIZON COMMUNICATIONS, BASKING RIDGE/PEPSI, PURCHASE/TRIGGER

GLOBAL, LOS ANGELES

PRODUCTION • R/GA, NEW YORK/TRIGGER GLOBAL, LOS ANGELES/SIX DEGREES, IRVING/8TH WALL, CALIFORNIA

MEDIA • R/GA, NEW YORK/VERIZON COMMUNICATIONS, BASKING RIDGE

D03/017 • CANADA

ARTIST AS A BRAND/CAUSE AMBASSADOR

TITLE • TIM HORTONS - TIMBIEBS

BRAND • TIM HORTONS

PRODUCT • TIM HORTONS

ENTERED BY • GUT, TORONTO

IDEA CREATION • GUT, TORONTO

PRODUCTION • BOY IN THE CASTLE, LOS ANGELES/ GRAYSON MUSIC, TORONTO

MEDIA • MEDIA.MONKS, TORONTO/HORIZON MEDIA, TORONTO PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK/CRAFT, TORONTO

POST PRODUCTION • THE VANITY, TORONTO/ ROOSTER POST PRODUCTION, TORONTO

D04/010 • JAPAN

EXCLUSIVE ARTIST CONTENT

TITLE • PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

BRAND • SONY INTERACTIVE ENTERTAINMENT

PRODUCT • PLAYSTATION

ENTERED BY • SIX INC., TOKYO

IDEA CREATION • SIX INC., TOKYO/HAKUHODO INC., TOKYO/HAKUHODO KETTLE INC., TOKYO

PRODUCTION • GEEK PICTURES INC., TOKYO

POST PRODUCTION • KHAKI, TOKYO/IMAGICA, TOKYO/OMNIBUS JAPAN INC., TOKYO/MARK, TOKYO

D04/035 • USA

EXCLUSIVE ARTIST CONTENT

TITLE • DOJACODE

BRAND • GIRLS WHO CODE

PRODUCT • DOJACODE

ENTERED BY • MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK

PRODUCTION • ACTIVE THEORY, LOS ANGELES PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK

D05/012 • USA

BRAND PARTNERSHIP/ENDORSEMENT

TITLE • GEICO “SCOOP!”

BRAND • GEICO

PRODUCT • INSURANCE

ENTERED BY • THE MARTIN AGENCY, RICHMOND

IDEA CREATION • THE MARTIN AGENCY, RICHMOND

PRODUCTION • SUPERJOY, VIRGINIA

Grand Prix

ENTERTAINMENT TRACK –– WINNERS

GRAND PRIX

E06/014 • UNITED KINGDOM

DIVERSITY & INCLUSION IN SPORT

TITLE • NIKESYNC

BRAND • NIKE

PRODUCT • NIKESYNC APP

ENTERED BY • R/GA, LONDON

IDEA CREATION • R/GA, LONDON

GOLD AWARDS

A02/009 • USA

LIVE BROADCAST/LIVE STREAMING

TITLE • NATIVE SPORTSCASTERS

BRAND • AB INBEV

PRODUCT • CORONA

ENTERED BY • WE BELIEVERS, BROOKLYN

• WE BELIEVERS, BROOKLYN

IDEA CREATION

PRODUCTION • PRODOERS, NEW YORK

MEDIA • MEDIACOM MEXICO, MEXICO CITY

POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK

A04/017 • BRAZIL

GAMING

TITLE • LOS SANTOS +3ºC

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

• VMLY&R, SÃO PAULO

IDEA CREATION

PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

• VMLY&R, SÃO PAULO

E02/023 • BRAZIL

BRAND STORYTELLING

TITLE • STUCK IN THE 80S

BRAND • ABINBEV - GUARANÁ ANTARCTICA

PRODUCT • GUARANÁ ANTARCTICA

ENTERED BY • SOKO, SÃO PAULO

IDEA CREATION • SOKO, SÃO PAULO

PRODUCTION • CLAVA, SÃO PAULO /LIMBIC MUSIC, SÃO PAULO

PR • SOKO, SÃO PAULO

SILVER AWARDS

A01/003 • UNITED KINGDOM

FILM SERIES AND AUDIO

TITLE • SUPER. HUMAN.

BRAND • CHANNEL 4

PRODUCT • CHANNEL 4

ENTERED BY • 4CREATIVE, LONDON

IDEA CREATION • 4CREATIVE, LONDON

PRODUCTION • SOMESUCH, LONDON

A04/019 • UNITED KINGDOM

GAMING

TITLE • FIFA21 X MIDNIGHT RAMADAN LEAGUE

BRAND • EA SPORTS

PRODUCT • FIFA21

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • PULSE FILMS, LONDON

MEDIA • M/SIX AGENCY, LONDON

PR • 160OVER90, LONDON

POST PRODUCTION • TIME BASED ARTS, LONDON

C01/037 • UNITED ARAB EMIRATES

FAN ENGAGEMENT

TITLE • I’M POSSIBLE BILLBOARDS

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • HAVAS MIDDLE EAST, DUBAI

IDEA CREATION • HAVAS MIDDLE EAST, DUBAI

PRODUCTION • HAVAS MIDDLE EAST, DUBAI

MEDIA • MEDIACOM MENA, DUBAI

• RED HAVAS MIDDLE EAST, DUBAI

C02/018 • BRAZIL

INFLUENCER & CO-CREATION

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA BEER

PRODUCT • AB INBEV

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

• SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO

PRODUCTION

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

D01/027 • USA

INNOVATIVE TECH & PLATFORMS SPORT

TITLE • MCENROE VS MCENROE

BRAND • ANHEUSER-BUSCH INBEV

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

PR • 3PM - WEBER SHANDWICK, NEW YORK

POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

D02/001 • THE NETHERLANDS

INNOVATION IN BRANDED PRODUCTS

TITLE • SAMSUNG FASTFRAME

BRAND • SAMSUNG ELECTRONICS BENELUX

PRODUCT • SAMSUNG FASTFRAME

ENTERED BY • CHEIL AMSTERDAM, AMSTERDAM

IDEA CREATION

• CHEIL AMSTERDAM, AMSTERDAM

PRODUCTION • MARIO PIEPENBRINK, ALKMAAR/ PIRKE PRODUCTIONS, AMSTERDAM

MEDIA • STARCOM, AMSTERDAM

PR • HVDM, DEN HAAG

POST PRODUCTION • DE GROT, AMSTERDAM

E05/034 • CHILE

SPORTS FOR GOOD

TITLE • THE SACRIFICE - THE MOST DANGEROUS SURF TOURNAMENT

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • MCCANN, SANTIAGO

IDEA CREATION • MCCANN, SANTIAGO

BRONZE AWARDS

A01/022 • SPAIN

FILM SERIES AND AUDIO

TITLE • THE DREAM BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)

PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR)

ENTERED BY • DDB SPAIN, MADRID

IDEA CREATION • DDB SPAIN, MADRID

PRODUCTION • LANDIA, MADRID/THE OMS, MADRID

PR • QMS COMUNICACION, MADRID

POST PRODUCTION • METROPOLITANA, MADRID

A04/001 • BELGIUM

GAMING

TITLE • THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

BRAND • DECATHLON

PRODUCT • SPORTS EQUIPMENT

ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN

IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN

PRODUCTION • FLEDGE, SINT-NIKLAAS/ RED EAGLE PRODUCTIONS, DORDRECHT

MEDIA • SEMETIS, BRUSSELS

PR • WALKIE TALKIE, GENT

B01/001 • FRANCE

SPORTS LIVE EXPERIENCE

TITLE • THE 9TH LANE

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • COLLECTIVE ENSEMBLE, PARIS/DUCK FACTORY - DKFT, ISSY-LES-MOULINEAUX/MIDDLEMOTION, VANVES/ MARS OCTOBRE MUSIC, MONTPITOL

C01/052 • BRAZIL

FAN ENGAGEMENT

TITLE • UNBREAKABLE COURTS

BRAND • INSTITUTIONAL

PRODUCT • BUDWEISER

ENTERED BY • AFRICA DDB, SÃO PAULO

IDEA CREATION • AFRICA DDB, SÃO PAULO

PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO

D01/012 • AUSTRALIA

INNOVATIVE TECH & PLATFORMS SPORT

TITLE • AUSTRALIAN OPEN METAVERSE

BRAND • TENNIS AUSTRALIA

PRODUCT • AO ARTBALL NFT

ENTERED BY • RUN IT WILD, MELBOURNE

IDEA CREATION • RUN IT WILD, MELBOURNE

• RUN IT WILD, MELBOURNE

PRODUCTION

PR • RUN IT WILD, MELBOURNE

D01/013 • PERU

INNOVATIVE TECH & PLATFORMS SPORT

TITLE • E-NTERPRETERS

BRAND • PILSEN CALLAO

PRODUCT • PILSEN CALLAO

ENTERED BY • FAHRENHEIT DDB, LIMA

IDEA CREATION • FAHRENHEIT DDB, LIMA

PRODUCTION • KA&O FILMS AND CONTENT, LIMA

POST PRODUCTION • NATIVO POST, LIMA/LUNATIC, LIMA

E03/004 • BRAZIL

TARGETING/DISTRIBUTION STRATEGY

TITLE • THE PIRATE MATCH

BRAND • DIRECTVGO

PRODUCT • IPTV STREAMING

ENTERED BY • MIRUM AGENCY BRAZIL, CURITIBA

IDEA CREATION • MIRUM AGENCY BRAZIL, CURITIBA

PRODUCTION • BUZZ CREATIVE CONTENT STUDIO, CURITIBA/TORO ÁUDIO, CURITIBA

MEDIA • MIRUM AGENCY BRAZIL, CURITIBA

E04/006 • THE NETHERLANDS

PARTNERSHIPS WITH SPORTS TALENT

TITLE • SAMSUNG FASTFRAME

BRAND • SAMSUNG ELECTRONICS BENELUX

PRODUCT • SAMSUNG FASTFRAME

ENTERED BY • CHEIL AMSTERDAM, AMSTERDAM

IDEA CREATION • CHEIL AMSTERDAM, AMSTERDAM

PRODUCTION • MARIO PIEPENBRINK, ALKMAAR/PIRKE PRODUCTIONS, AMSTERDAM

MEDIA • STARCOM, AMSTERDAM

PR • HVDM, DEN HAAG

POST PRODUCTION • DE GROT, AMSTERDAM

E05/006 • UNITED KINGDOM

SPORTS FOR GOOD

TITLE • LONG LIVE THE PRINCE

BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH

ATTAX

PRODUCT • KIYAN PRINCE FOUNDATION

ENTERED BY • ENGINE, LONDON

IDEA CREATION • ENGINE, LONDON

PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON

• ENGINE, LONDON/MISCHIEF, LONDON

POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON

E06/017 • BRAZIL

DIVERSITY & INCLUSION IN SPORT

TITLE • THE UNIFORM THAT NEVER EXISTED

BRAND • CENTAURO

PRODUCT • THE UNIFORM THAT NEVER EXISTED

ENTERED BY • TRACYLOCKE BRASIL, SÃO PAULO

IDEA CREATION • TRACYLOCKE BRASIL, SÃO PAULO

PRODUCTION • TRACYLOCKE BRASIL, SÃO PAULO

MEDIA • TRACYLOCKE BRASIL, SÃO PAULO

PR • TRACYLOCKE BRASIL, SÃO PAULO

E06/054 • CANADA

DIVERSITY & INCLUSION IN SPORT

TITLE • ADD THE M BRAND • YWCA

PRODUCT • YWCA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION

• RETHINK, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO

Grand Prix

DESIGN

PORTUGUESE (RE)CONSTITUTION

PENGUIN BOOKS

FCB, LISBON, PORTUGAL

CRAFT TRACK ––

GRAND PRIX

B05/027 • PORTUGAL

BOOKS

TITLE • PORTUGUESE (RE)CONSTITUTION

BRAND • PENGUIN BOOKS

PRODUCT • PENGUIN BOOKS

ENTERED BY • FCB, LISBON

IDEA CREATION • FCB, LISBON

PRODUCTION • SHOW OFF FILMS, LISBON

GOLD AWARDS

A01/030 • BRAZIL

CREATION OF A NEW BRAND IDENTITY

TITLE • RIO CARNAVAL - NEW BRAND

BRAND • RIO CARNAVAL

PRODUCT • CARNIVAL OF RIO DE JANEIRO

ENTERED BY • TATIL DESIGNING IDEAS, RIO DE JANEIRO

IDEA CREATION • TATIL DESIGNING IDEAS, RIO DE JANEIRO

PRODUCTION

• TATIL DESIGNING IDEAS, RIO DE JANEIRO/PLAU DESIGN, RIO DE JANEIRO

A03/008 • USA

DESIGN-DRIVEN EFFECTIVENESS

TITLE • PIÑATEX

BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM

PRODUCT • PIÑATEX

ENTERED BY • L&C, NEW YORK

IDEA CREATION • L&C, NEW YORK

PRODUCTION

• SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION • AGOSTO, LIMA

A03/027 • SWEDEN

DESIGN-DRIVEN EFFECTIVENESS

TITLE • THE BILLION DOLLAR COLLECTION

BRAND • H&M FOUNDATION

PRODUCT • SUSTAINABLE TRANSFORMATION OF THE FASHION INDUSTRY

ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM

IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM

PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM

MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM

• PRIME WEBER SHANDWICK, STOCKHOLM

B03/008 • PORTUGAL

PROMOTIONAL ITEM DESIGN

TITLE • CO2AT

BRAND • AZGARD 9

PRODUCT • CO2AT

ENTERED BY • THIS IS PACIFICA, PORTO

IDEA CREATION

• THIS IS PACIFICA, PORTO/STREAM AND TOUGH GUY, LISBON

B08/099 • KENYA

SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • LESSO LESSONS

BRAND • ROTO & THE MINISTRY OF HEALTH KENYA

PRODUCT • POSTNATAL NUTRITIONAL EDUCATION

ENTERED BY • OGILVY AFRICA, NAIROBI

IDEA CREATION • OGILVY AFRICA, NAIROBI

MEDIA • OGILVY AFRICA, NAIROBI

• OGILVY AFRICA, NAIROBI

F03/004 • CANADA

TOYS, EDUCATIONAL & INFANT PRODUCTS

TITLE • PARA EXPANSION PACK

BRAND • CANADIAN PARALYMPIC COMMITTEE

PRODUCT • TOKYO PARALYMPIC GAMES

ENTERED BY • BBDO, TORONTO

IDEA CREATION

• BBDO, TORONTO

PRODUCTION • BBDO, TORONTO

SILVER AWARDS

A01/033 • UKRAINE

CREATION OF A NEW BRAND IDENTITY

TITLE • CHORNOBYL VANISHING LOGO

BRAND • STATE AGENCY OF UKRAINE ON EXCLUSION ZONE MANAGEMENT

PRODUCT • CHORNOBYL EXCLUSION ZONE

ENTERED BY • THE OTHER LAND, KYIV

IDEA CREATION • BANDA AGENCY, KYIV

A02/018 • USA

REBRAND/REFRESH EXISTING BRAND

TITLE • WE HOCKEY

BRAND • ARIZONA COYOTES

PRODUCT • SPORTS

ENTERED BY • MULLENLOWE U.S.

IDEA CREATION • MULLENLOWE U.S.

PRODUCTION • LOVEBOAT, LOS ANGELES/SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • DANILO ABRAHAM LLC, SÃO PAULO/ ROCK PAPER SCISSORS, SANTA MONICA/ YETI PRODUCTIONS, LOS ANGELES/MPC, CULVER CITY

A02/075 • CANADA

REBRAND/REFRESH EXISTING BRAND

TITLE • NATIONAL MAGAZINE AWARDS

BRAND • NATIONAL MAGAZINE AWARDS FOUNDATION

PRODUCT • NATIONAL MAGAZINE AWARDS FOUNDATION

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

A03/029 • GERMANY

DESIGN-DRIVEN EFFECTIVENESS

TITLE • #FLUTWEIN - OUR WORST VINTAGE

BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V.

PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR”

ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING

IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING

PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING

MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN

PR • SEVENONE ADFACTORY, UNTERFOHRING

POST PRODUCTION

• SEVENONE ADFACTORY, UNTERFOHRING

B08/053 • SWEDEN

SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • SEA LEVEL RE-BOOT

BRAND • TRETORN

PRODUCT • RAIN BOOT

ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG

IDEA CREATION

PRODUCTION

• FORSMAN & BODENFORS, GOTHENBURG

• SUPERSTUDIO, BORAS

PR • FORSMAN & BODENFORS, GOTHENBURG

C01/040 • GERMANY

DIGITAL DESIGN

TITLE • STAYBL

BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)

PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE

ENTERED BY • HAVAS GERMANY, DÜSSELDORF

IDEA CREATION

• HAVAS GERMANY, DÜSSELDORF/HAVAS, NEW YORK

PRODUCTION • HAVAS GERMANY, DÜSSELDORF/ HAVAS MEDIA, NEW YORK

MEDIA • HAVAS GERMANY, DÜSSELDORF

• HAVAS GERMANY, DÜSSELDORF

POST PRODUCTION • HAVAS MEDIA, NEW YORK

C04/001 • FRANCE

SOCIAL MEDIA DESIGN

TITLE • SPICE UP YOUR VALENTINE’S DAY

BRAND • LE CHOCOLAT DES FRANÇAIS

PRODUCT • CHOCOLATE BARS

ENTERED BY • TBWA, PARIS

IDEA CREATION • TBWA, PARIS

POST PRODUCTION • \ELSE, PARIS

D01/005 • JAPAN

RETAIL ENVIRONMENT & EXP DESIGN

TITLE • THE TOKYO TOILET

BRAND • THE NIPPON FOUNDATION

PRODUCT • PUBLIC TOILETS

ENTERED BY • THE NIPPON FOUNDATION, TOKYO

IDEA CREATION • THE NIPPON FOUNDATION, TOKYO

PRODUCTION • SHIBUYA WARD, TOKYO/DAIWA HOUSE INDUSTRY CO.,LTD., TOKYO/TOTO LTD., TOKYO

PR • THE NIPPON FOUNDATION, TOKYO

D02/013 • USA

POS, TOUCHPOINTS & IN-STORE COLLAT

TITLE • TOUCH CARD

BRAND • MASTERCARD

PRODUCT • TOUCH CARD

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • MJZ, LOS ANGELES

MEDIA • CARAT, NEW YORK/KETCHUM, NEW YORK

POST PRODUCTION • Q DEPARTMENT, NEW YORK/JSM MUSIC, NEW YORK/MPC, NEW YORK/HENRYBOY, NEW YORK/NO6, NEW YORK

E06/029 • AUSTRALIA

SPECIAL EDITIONS & PROMO PACKAGING

TITLE • REJECTED ALES

BRAND • MATILDA BAY

PRODUCT • MATILDA BAY ORIGINAL ALE

ENTERED BY • HOWATSON + COMPANY, SYDNEY

IDEA CREATION • HOWATSON + COMPANY, SYDNEY

PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY

PR • HOWATSON + COMPANY, SYDNEY

POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

BRONZE AWARDS

A01/016 • UKRAINE

CREATION OF A NEW BRAND IDENTITY

TITLE • KHORTYTSIA - THE ISLAND OF A MYSTERY

BRAND • KHORTYTSIA ISLAND

PRODUCT • TOURISTIC PLACE

ENTERED BY • BICKERSTAFF.734, KYIV

IDEA CREATION • BICKERSTAFF.734, KYIV

PRODUCTION • BICKERSTAFF.734, KYIV

• BICKERSTAFF.734, KYIV

POST PRODUCTION • BICKERSTAFF.734, KYIV

A03/033 • UNITED KINGDOM

DESIGN-DRIVEN EFFECTIVENESS

TITLE • HOPE REEF

BRAND • MARS PETCARE

PRODUCT • SHEBA PET

ENTERED BY • AMV BBDO, LONDON

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/ THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON

MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON

PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK

B01/017 • JAPAN

POSTERS

TITLE • BEAUTIFUL MUTATIONS

BRAND • THE AD MUSEUM TOKYO/YOSHIDA HIDEO MEMORIAL FOUNDATION

PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO

B01/093 • BRAZIL

POSTERS

TITLE • THE POLYGRAPH

BRAND • CNN BRASIL

PRODUCT • CNN BRASIL

ENTERED BY • ALMAPBBDO, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO

PRODUCTION • STUDIO BOREAL, SÃO PAULO/ ESTUDIO BLACK MADRE, SÃO PAULO

POST PRODUCTION • COLOSSAL, CURITIBA

B01/102 • BELGIUM

POSTERS

TITLE • THE PONCHO POSTER

BRAND • BRUSSELS MOBILITY

PRODUCT • BIKE FOR BRUSSELS

ENTERED BY • MORTIERBRIGADE, BRUSSELS

IDEA CREATION • MORTIERBRIGADE, BRUSSELS

MEDIA • JCDECAUX, BRUSSELS

B03/084 • CANADA

PROMOTIONAL ITEM DESIGN

TITLE • DREAM DROP

BRAND • ONTARIO LOTTERY AND GAMING CORPORATION

PRODUCT • LOTTO MAX

ENTERED BY • FCB CANADA, TORONTO

IDEA CREATION • FCB CANADA, TORONTO

PRODUCTION • COMMON GOOD, TORONTO/CRUEL, TORONTO, ON MEDIA • MEDIACOM, TORONTO

PR • HILL+KNOWLTON STRATEGIES, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO/ COMMON GOOD, TORONTO

B05/013 • CANADA BOOKS

TITLE • CIRCULAR DESIGN FOR FASHION

BRAND • ELLEN MACARTHUR FOUNDATION

PRODUCT • CIRCULAR DESIGN METHODOLOGY

ENTERED BY • SID LEE, MONTRÉAL

IDEA CREATION • SID LEE, MONTRÉAL/ ELLEN MACARTHUR FOUNDATION, COWES

B08/033 • CANADA

SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • COLOURS OF PRIDE

BRAND • FONDATION ÉMERGENCE

PRODUCT • FONDATION ÉMERGENCE

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO

POST PRODUCTION • GRAYSON MUSIC, TORONTO

B08/040 • TURKEY

SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • CAP THE TAP

BRAND • RECKITT-FINISH

PRODUCT • DISHWASHER DETERGENT

ENTERED BY • HAVAS TURKEY, ISTANBUL

IDEA CREATION • HAVAS TURKEY, ISTANBUL

PRODUCTION • DEPO FILM, ISTANBUL/3K1A MUSIC, ISTANBUL/ FORMUL DESIGN, ISTANBUL/MASTER MODEL, TURKEY

B08/079 • CANADA

SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • TOUGH TURBAN

BRAND • PFAFF HARLEY-DAVIDSON

PRODUCT • PFAFF HARLEY-DAVIDSON

ENTERED BY • ZULU ALPHA KILO, TORONTO

IDEA CREATION • ZULU ALPHA KILO, TORONTO

PRODUCTION • ZULUBOT, TORONTO

PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO

C03/012 • USA

UX, UI & JOURNEY DESIGN

TITLE • CAMERA SWITCHES

BRAND • GOOGLE

PRODUCT • GOOGLE PIXEL

ENTERED BY • GOOGLE, MOUNTAIN VIEW

IDEA CREATION • GOOGLE CREATIVE LAB, LONDON

PRODUCTION • GOOGLE CREATIVE LAB, LONDON

D03/008 • POLAND

EVENT STORYTELLING

TITLE • FIRST AID FOR HUMANITY

BRAND • BNP PARIBAS & THE POLISH RED CROSS

PRODUCT • FIRST AID FOR HUMANITY

ENTERED BY • VMLY&R POLAND, WARSAW

IDEA CREATION • VMLY&R POLAND, WARSAW

PRODUCTION

• WARSAW WITCHES ASSOCIATION

PR • VMLY&R POLAND, WARSAW

POST PRODUCTION

• RIO DE POST, WARSAW

D04/017 • UKRAINE

SPATIAL & SCULPTURAL EXHIB & EXP

TITLE • MOTHERLAND PRIDE

BRAND • KYIVPRIDE

PRODUCT • KYIV PRIDE EVENT

ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV

IDEA CREATION

• SAATCHI & SAATCHI UKRAINE, KYIV

E03/007 • AUSTRALIA

OTHER FMCG & CONSUMER DURABLES

TITLE • COFFEE SCRUB

BRAND • 7-ELEVEN

PRODUCT • COFFEE SCRUB

ENTERED BY • CHEP NETWORK, MELBOURNE

IDEA CREATION

PRODUCTION

• CHEP NETWORK, MELBOURNE

MEDIA • PHD AUSTRALIA, MELBOURNE

PR • CHEP NETWORK, MELBOURNE

E04/009 • GERMANY

HEALTHCARE

TITLE • FREEDOM GRAMS

BRAND • AROYA

PRODUCT • AROYA

ENTERED BY • SERVICEPLAN GERMANY, MUNICH

IDEA CREATION • SERVICEPLAN GERMANY, MUNICH

PRODUCTION

• OFF FILMS, MÜNCHEN/86TALES UG, BERLIN

PR • DIGENNARO COMMUNICATIONS, NEW YORK

F01/001 • USA

CONSUMER TECHNOLOGY & HOMEWARE

TITLE • TENO

BRAND • LUMIO

PRODUCT • TENO SPEAKER

ENTERED BY • LUMIO, SAN FRANCISCO

IDEA CREATION • LUMIO, SAN FRANCISCO

PRODUCTION • LUMIO, SAN FRANCISCO

F01/002 • SOUTH AFRICA

CONSUMER TECHNOLOGY & HOMEWARE

TITLE • SOULFUEL™️ SAFE LAMP™️

BRAND • CHICKEN LICKEN

PRODUCT • CHICKEN LICKEN

ENTERED BY • JOE PUBLIC UNITED, JOHANNESBURG

IDEA CREATION • JOE PUBLIC UNITED, JOHANNESBURG

PRODUCTION • JOE PUBLIC UNITED, JOHANNESBURG

F02/008 • PORTUGAL

LIFE,FASHION,LEIS,SPORTS&OUTDOOR

TITLE • CO2AT

BRAND • AZGARD 9

PRODUCT • CO2AT

ENTERED BY • THIS IS PACIFICA, PORTO

IDEA CREATION • THIS IS PACIFICA, PORTO/STREAM AND TOUGH GUY, LISBON

F02/025 • FRANCE

LIFE,FASHION,LEIS,SPORTS&OUTDOOR

TITLE • THÉO CURIN X LACOSTE

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • GENERAL POP, PARIS

F02/031 • SOUTH AFRICA

LIFE,FASHION,LEIS,SPORTS&OUTDOOR

TITLE • NUGEN

BRAND • COLGATE

PRODUCT • TOOTHBRUSHES

ENTERED BY • VMLY&R, CAPE TOWN

IDEA CREATION • VMLY&R, CAPE TOWN

PRODUCTION • STREET TALENT AGENCY C/O DISCO CREATIVES, CAPE TOWN

F04/006 • USA

MEDICAL PRODUCTS

TITLE • SICK BEATS

BRAND • WOOJER

PRODUCT • SICK BEATS BY WOOJER

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

POST PRODUCTION • BANDIT, NEW YORK

SCREENING SCHEDULE

The Work & Awards Hub

Screening Room 1

Screening Schedule

Classic Track - Film Lions

Monday 20 June

11:00-12:00

A01. Food & Drink 12:00-13:15

A02. Consumer Goods

A03. Healthcare

A04. Automotive

13:15-15:00

15:00-19:00

A05. Retail

A06. Travel/ Leisure

A07. Media/ Entertainment

A08. Consumer Services/ Business to Business

A09. Not-for-profit/ Charity/ Government

Tuesday 21 June

09:00-12:15

12:15-14:45

D01. Screens & Event

D02. Micro-film

D03. New Realities

E01. TV/Cinema Film 14:45-19:00 E02. Online & viral Film

Wednesday 22 June

09:00-12:15 F01. Local Brand

F02. Challenger Brand 12:15-15:00 F03. Single-market Campai

15:00-19:00 F04. Social Behavior

Thursday 23 June

09:00-19:00 Film Lions Shortlist

Friday 24 June

10:00-16:00 Film Lions Shortlist at the Debussy Theatre

The Work & Awards Hub Screening Room 2

Screening Schedule

Craft Track - Film Craft Lions

Monday 20 June

11:00-19:00 Film Craft Lions Shortlist

Tuesday 21 June

09:00-19:00 Film Craft Lions Shortlist

Wednesday 22 June

09:00-19:00 Film Craft Lions Shortlist

Thursday 23 June

09:00-19:00 Film Craft Lions Shortlist

Friday 24 June

09:00-19:00 Film Craft Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENING SCHEDULE

The Work & Awards Hub: Screening Room 3

Screening Schedule Entertainment Track

Monday 20 June

11:00 -13:30

13:30-16:00

16:00 -19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Tuesday 21 June

09:00-12:20

12:20-15:40

15:40-19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Wednesday 22 June

09:00-12:20

12:20-15:40

15:40-19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Thursday 23 June

09:00-12:20

12:20-15:40

15:40-19:00

Friday 24 June

09:00-12:20

12:20-15:40

15:40-19:00

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

Entertainment Lions Shortlist

Entertainment Lions for Music Shortlist

Entertainment Lions for Sport Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

Cannes Beach Party

Looking forward to seeing our members at Rado & La Mandala Beach tomorrow at 22:00.

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