

LIONS DAILY NEWS


LIONS DAILY NEWS
SEMINARS
10.00 TALENT/CREATIVE EFFECTIVENESS RYAN REYNOLDS ON NEXT GENERATION STORYTELLING MNTN/MAXIMUM EFFORT/ LUMIERE
10.30 DE&I/DATA/TECH & INNOVATION THE MIRROR ONLY HAS ONE FACE WITH ISSA RAE IBM WATSON ADVERTISING/ DEBUSSY
11.30 DE&I WHEN WOMEN TELL THE STORY – SHIFTING THE CULTURE OF INCLUSIVE STORYTELLING AMAZON/DEBUSSY
12.30 DE&I/DATA/TECH & INNOVATION FINDING THE HEART IN TECH VMLY&R AND DELL/DEBUSSY
13.30 DE&I/DATA/TECH & INNOVATION MASTERCARD’S FIRST EVER MUSIC ALBUM PREMIERE WITH SPECIAL MUSICAL GUESTS
MASTERCARD/DEBUSSY
14.00 DATA/TECH & INNOVATION BREAKING BARRIERS AND BUILDING COMMUNITY WITH LUPITA NYONG’O META/LUMIERE
14.30 DATA/TECH & INNOVATION/CREATIVE EFFECTIVENESS BUILDING ONE VIDEO FUTURE – A CONVERSATION WITH NBCUNIVERSAL’S CEO NBCU/DEBUSSY
15.00 BUSINESS TRANSFORMATION THE CREATIVE TRANSFORMATION OF A MARKETING ICON WPP/LUMIERE
15.30 SUSTAINABILITY WE HAD AN ASTEROID, WHAT’S YOUR EXCUSE? UNITED NATIONS DEVELOPMENT PROGRAMME AND SAWA/DEBUSSY
16.30 TALENT
IT’S NOT JOB-HOPPING, IT’S SKILL-BUILDING BOZOMA SAINT JOHN/DEBUSSY

Film Craft winner takes an ‘emotional journey’
‘THE WISH’ , a powerful three-minute film from Serviceplan Germany, has won this year’s Film Craft Grand Prix at Cannes Lions. Created for retailer Penny, the emotionally-charged film explores the negative impact that COVID-19 has had on the lives of young people.
Film Craft Jury President
Patrick Milling-Smith, cofounder and global CEO of production company Smuggler, said: “We came into the judging process wanting to explore the distinction between Film and Film Craft. The media landscape is so crowded with disposable work that we wanted to

focus on the way in which great craft can help a piece of film really stand out. We’re all excited by the potential
of tech, but it shouldn’t eclipse the role of craft.” In ‘The Wish’, a mother sits at a dining table with her son. When he asks her what she wants, the film shifts to an internal monologue in which she laments all of the experiences he has been missing as a result of lockdowns. “In the wrong hands, it could have been too sentimental. But every aspect of this film is beautifully-observed. It grabs you from the outset and takes you on an emotional journey. We saw a few pieces of COVID-19 work but this really stood out.” The jury also awarded 11 Gold Lions to five campaigns from the UK, US and Germany.
An app to help rebuild Ukraine

THE WINNER of the 2022 Digital Craft Grand Prix is an innovative and inspiring tech-driven campaign called ‘Backup Ukraine’ Film Craft Jury President Patrick Milling-Smith, co-founder and global CEO of production company Smuggler. It was entered by New York-based Virtue Worldwide in partnership with UN cultural organisation UNESCO and Polycam X, a 3D scanning app. Prior to the Russian invasion of Ukraine, Polycam X was essentially a prosumer technology that allowed users to scan physical objects via their iPhones
and iPads. After the start of the invasion of Ukraine, it was repurposed so that anyone in the country could download the app and use it to scan and upload digital renderings of significant landmarks. As a result, Ukrainians have been able to store a digital record of their culture in the cloud before it is destroyed by the Russian army. Jury President Luciana Haguiara, executive creative director of Media. Monks Brazil, said: “We wanted to choose an example of digital craft that could improve people’s lives in the real world. And
INDUSTRY CRAFT WINNER SPELLS HOPE FOR CORAL
AN ENVIRONMENTALLYthemed campaign which saw a pet food manufacturer help reverse the destruction of a dying coral reef has won the Industry Craft Grand Prix for 2022. The innovative project was entered by AMV BBDO London on behalf of Mars Petcare’s Sheba brand. Entitled Hope Reef, the campaign centred on efforts to revive a coral reef in Indonesia. A new living coral bed was grown in the shape of the word Hope — drawing on the expertise of marine scientists and local communities. The word was so large that it formed the basis of a striking aerial image that has subsequently gone viral around the world. More significantly, the reef dramatically reversed the decline in both living coral and the local fish population. Jury President Nils Leonard,

INDUSTRY CRAFT JURY PRESIDENT NILS LEONARD
FILM CRAFT JURY PRESIDENT PATRICK MILLING-SMITH

‘Human meat’ film is a winner for Swedish Food Federation
MCCANN Stockholm’s mockumentary ‘Eat a Swede’, for the Swedish Food Federation, is winner of the Grand Prix in the Entertainment category, it was announced by Jury President Maria Garrido, former Global
The timing of this campaign is just perfect
JURY DIVERSITY LEADS TO A WIN BY AN OUTSIDER
CMO at Vivendi, at a press conference yesterday.
The 18-minute film features a scientist obsessed with developing labgrown food from human cells, which becomes human meat — which he then encourages people to eat. Garrido spelled out the criteria that she and her jurors adopted to make sense of a category that covers so many possibilities. “We were looking at the value to the audience in terms of emotional connection, the value to the brand whether strategic or tactical, its authenticity, positive impact on image or sales, and the quality of the craft — plus the way that the story was told and the message that it was conveyed.”
And ‘Eat a Swede’ ticked all those boxes: “We loved the fact that anyone can do great work, and the timing of this campaign is just perfect,” Garrido added. Garrido said that the jury saw a lot of games, “so much so that I’m thinking this maybe be a new Lions category. But we all felt that many of the sub -

missions were struggling to understand how to integrate themselves into the
collaborative space that typically surrounds the gaming world.”
Top prize for menstruation sports app
ANNOUNCING the winner of the Entertainment Lions Sport category, Jury
President Marcel Marcondes, global CMO, AB InBev, said that the Ni -

keSync App by R/GA London, which shows women how to optimise their sporting efforts during their period, was not a stunt: “This campaign was designed for the long run. And that shows in the fact that the language in the campaign is real and authentic,” Marcondes said. “One of the judging criteria
Sport
has a gigantic impact on culture
was to weed out the campaigns that were only about visibility at the expense of being meaningful and rel-
evant. And to do that, you have to be able to speak to the language.”
Marcondes said that sport is stepping up to support worthy issues and causes: “Sport has a gigantic impact on culture, and with great power comes great responsibility. It’s good to see sports people stepping up and embracing big causes, but the focus needs to be on creative solutions rather than merely talking about the problem.”
He added that even though sports and brands are getting involved in causes, there is no obligation: “If you feel there’s an authentic connection, get in there and be an agent of change, but don’t do it just because others are and you feel you have to.”
THE GRAND Prix in the Entertainment Lions for Music was a controversial choice that was nearly rejected at an earlier stage of the judging process: “Residente’s ‘This Is Not America featuring Ibeyi’ came out of nowhere,” Jury President Amani Duncan, CEO of BBH, said. “No one initially saw it as a front runner, then Angel [Lee] of Netflix posed a question, and because this is Cannes and ‘best in class’, it sparked a two-hour debate. After that, it remained top-ofmind and eventually it was chosen. Although it’s not the obvious choice, it is certainly the right one.”
The rap video, produced by Los Angeles-based Doomsday Entertainment, recounts the often savage and traumatic history of South America, with white privilege creating misery and persecution for the continent’s indigenous people. The story is told through inspired cinematography that marries dramatic, confrontational scenes with astonishing choreography, and a tour de force performance by rapper Ibeyi. “The video carries a point of view that not everyone shares, but the more important thing for us is that the outcome of the discussion was down to the diversity of the voices in the jury. And the fact that that conversation made us all think about the world at large differently, and that it catapulted a relatively unknown body of work to a Grand Prix is really special.”

MARIA GARRIDO
MARCEL MARCONDES
FCB Lisbon Penguin campaign a simple expression of freedom’
AN INGENIOUS campaign on behalf of Penguin Books has secured the top accolade in 2022’s Cannes Lions Design category. Entitled Portuguese Reconstitution, the Grand Prix winning campaign was entered by FCB Lisbon, a rare but welcome win for Portugal.
Designed as a way of coming to terms with Portugal’s authoritarian past (1933-1974), the campaign involved reimagining the fascist constitution of that era. Celebrated artists were given a copy of the constitution and the same blue pencils that used to be used for censoring texts. They were then let loose to transform the

constitutions into works of art and poetry.
“It was such a simple impactful way of expressing the idea of freedom,” said Jury President Lisa

Smith, executive creative director, Jones Knowles Ritchie. “What we really liked is that Portuguese Reconstitution is more than just an idea. The
eventual work was published by Penguin as a book, which has the potential to live on as educational resource.”
In terms of overall approach, Smith said the jury “wanted to celebrate work that didn’t just have an ethical side, but was also commercially viable for brands. We also set out to give oxygen to work from all over the world.”
This latter point was reflected in the Jury’s Six Gold Lions, which originated in Brazil, the US, Sweden, Kenya, Canada and Pakistan/Portugal. There was also a Silver Lion for Banda Ukraine, which entered Chornobyl Vanishing Logo.
BY 2030 EVERY AD WILL BE A GREEN AD
By 2030, every ad will be a green ad, if a campaign by Cannes Lions and the Advertising Association succeeds. On Tuesday in the Debussy Theatre, Cannes Lions CEO Simon Cook, Stephen Woodford, CEO Advertising Association, and Aline Santos, chief brand officer and chief equity, diversity and inclusion officer Unilever, unveiled the Ad Net Zero Global Partners, joining forces to achieve carbon net zero across advertising operations by 2030. Signatories included Havas Group, dentsu, IPG, OmnicomGroup, Publicis Groupe, WPP, Google, Meta, Unilever, Sky, ANA, 4A’s, IAB, WFA, IAA Global, EACA and VoxComm. The founding members are now inviting other businesses in advertising and relevant trade bodies to make the same pledge.
AN APP TO HELP REBUILD UKRAINE
we wanted something that had the power to inspire other related areas of craft.”
The Digital Craft jury also awarded three Gold Lions, including one for Radio & Audio Grand Prix winner
The Unfiltered History. Speaking of the category as a whole, Haguiara said: “We saw some really highspeed evolution this year. There were interesting examples of digital being used as a tool to place people at the heart of the conversation.”
INDUSTRY CRAFT WINNER SPELLS HOPE FOR CORAL
co-founder of Uncommon Creative Studio, said: “We wanted to choose a campaign that really mattered, something that demonstrated how craft is more than just moustachetwiddling. For us, this campaign exemplified the power of typography – and at the same time was an example of a brand really trying to make a difference.”
The jury also awarded five Gold Lions to four separate campaigns, from Brazil, Japan, Sweden and the US. In terms of trends, Leonard said: “We saw a lot of work relating to web3. But we also saw a refreshing return to super-realistic, visceral photography.”
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‘If you have a body, you are an athlete’
THREE of Nike’s top marketers and creative leaders took to the Cannes Lions stage to guide delegates through the sportswear brand’s history, culture, philosophy and innovative approach to product development.
From the ‘Breaking2’ marathon attempt to the recent ‘Crazy Dreams’ campaign, the Nike team outlined the importance of listening to athletes and driving to be the best. Nike chief marketing officer DJ van Hameren stressed that the brand is totally committed to “listening to the voice of the athlete”. He added: “But

listening at Nike isn’t quiet — it’s noisy, messy, curious and tense. It has to be that way, because daring to being better is a never-ending pursuit.”
Van Hameren provided insights into the way Nike meticu-



lously designed the ‘Breaking2’ campaign, which saw Kenyan long-distance runner Eliud Kipchoge attempt to run a marathon in under two hours. Kipchoge narrowly missed his target, but Van Hameren said the running challenge wasn’t the real point of the exercise: “The attempt was the hero of the story. It was a moonshot.” Liz Weldon, Nike’s vice-president of global women’s brand management, prefaced her comments by stressing that, for Nike, “if you have a body, you are an athlete. We see an athlete in everyone
and try to inspire and enable people to reach their true potential.” Weldon talked about Nike’s trailblazing work in designing modest swimwear and product lines for pregnant women. She also outlined the brand’s interest in dance — “a platform for self-expression that has not been included in the confines of sport”. After listening to the community’s voice, the result was ‘Own The Floor’, a campaign featuring talent including choreographer Parris Goebel. “We’re all about empowering athletes to access sport on their own terms,” Weldon added. “I think we’ll see a shift now that breakdance is part of the Paris 2024 Olympics.” Jonathan Johnsongriffin, Nike’s vice-president global creative director, told delegates that


“brands really can help move the world forward”. He also said sport is “as much about emotion as action. It’s the emotion that drives people to overcome doubts and change the status quo.”
Johnsongriffin said the recent ‘Crazy Dreams’ campaign was the natural evolution of Nike’s Just Do It philosophy. Starring Colin Kaepernick, the NFL player who led the now iconic kneeling campaign, the hero ad interweaves a strong sense of social purpose with the pursuit of sporting excellence. “As a black creative director, I really believe in the message in ‘Crazy Dreams’,” Johnsongriffin added. “The moment we stop dreaming is the moment we stop believing.”




JUNE 20TH TO 24TH, 2022
45 BD DE LA CROISETTE, CANNES
The Havas Café has been a fixture on the Croisette during the Cannes Lions International Festival of Creativity since 2006. Each year, the Café hosts over 3,000 clients, prospects, partners, press, and celebrities, offering them a place to meet, take in thought-provoking discussions during the day, and socialise and enjoy music in the evenings. We are delighted to be back!
Check out our programme here:

invitation only, please contact:

R/GA urges brands to ‘look at the human side’ of metaverse
GLOBAL digital-product and marketing agency R/ GA gave a masterclass yesterday in how brands can successfully exploit the fast-emerging metaverse by acknowledging that its users are human beings.
During the Lions session, Who Do You Want To Be In The Metaverse?, R/GA’s global chief creative officer Tiffany Rolfe and global chief strategy officer Tom Morton highlighted the extra dimensions that the metaverse can bring to the people brands want to reach.
Both cautioned against the hype surrounding the metaverse, which is the decentralised network of 3D virtual worlds inside the
blockchain-powered web 3.0, the third reiteration of what the internet can do.
“If you only follow the technology, you go down a rabbit hole,” Morton said. “If you only follow the money, you go down a hole of scams. We say, let’s follow people and look at the human side of the metaverse.”
He urged brand owners to treat the avatars as people seeking to be more than they are in the physical world because “their avatars represent a side of themselves that they could not be in the real world”. To support that premise, Rolfe and Morton invited the avatars of experts to contribute to the session. These were Don Allen Ste-


venson III, a creator of XR (extended reality) experiences that merge people’s real and virtual worlds; and Jeff Staple, inventor of the stapleverse.xyz, an immersive community set in the metaverse and “a place where anything we can dream of can become a real-
If you only follow the technology, you go down a rabbit hole
ity”. Rolfe said: “This is an opportunity for brands. You can bring your brand over and three-dimensionalise it; or instead of just being a sponsor, in the metaverse your brand can be a world to connect with people.”

TOM MORTON TIFFANY ROLFE
TOM MORTON
Meet the winners
The first Cannes Lions Awards show for three years proved to be a celebration of everything that makes this event so special. The quality of the work across all six categories was sky high, and the Grand Auditorium was packed. Monday night saw Gold Lions and Grands Prix handed out in Pharma, Health & Wellness, Grand Prix For Good, Print & Publishing, Young Lions Print, Radio & Audio and Outdoor







1 The team from BBDO Chile with their Pharma Gold Lion for ‘Letters for a Law’
2 The team from Cox Communications with their Health & Wellness Gold Lion for ‘Project Convey’
3 ‘I Will Always Be Me’ from VMLY&R, Dell Technologies and Intel won the Pharma Grand Prix for its brilliant technology that helps Motor Neurone Disease sufferers bank their voice
4 Health Agency of the Year for 2022 Agency 23, also won a Pharma Gold Lion for ‘Eyedar’
5 ‘Staybl’ helps Parkinson’s Disease victims to use touchscreen tablets. Here the team from Havas Germany celebrate their Health & Wellness Gold Lion
6 Health & Wellness Gold Lion winner ‘Tough Turban’, from Zulu Alpha Kilo, features protective reinforced turbans for Sikh motorbike riders
7 ‘Morning After Island’ contributed to changing the law on morning-after pills in Honduras. Here the team from Ogilvy Honduras celebrate their Health & Wellness Gold Lion









8 Health & Wellness Gold Lion winner ‘The Night is Young’, by Publicis Italy for Heineken, cleverly undermined the ant-vax movement
9 The Grand Prix for Good was won by Area 23 for the ‘Lil Sugar – Master of Disguise’ campaign
10 ‘The Elections Edition’ from Impact BBDO, Dubai for Annahar Newspaper, won Print & Publishing Grand Prix for its work to make sure that elections went ahead by not printing and then donating its paper supply to print ballots
11 The Young Lions print Gold went to the team from Ogilvy Germany. Raphael Quintal accepted the prize carrying a picture of his absent partner Will Cega
12 ‘Draw Ketchup’, from Rethink, Toronto for Kraft Heinz, won a Print & Publishing Gold Lion
13 VML Y&R’s ‘Killer Pack’ campaign has helped to reduce deaths from mosquito-borne diseases. Here Mahesh Ambaliya (left) and Mukund Olety celebrate their Grand Prix with Health & Wellness Jury President Patricia Corsi
14 ‘Jab Jab’ from Grey South Africa, Johannesburg, won Radio & Audio Gold, for cider brand Distell, using smart wordplay to persuade vaccination doubters to get a jab
15 Outdoor Grand Prix winner ‘Liquid Billboard’, from Havas Middle East, Dubai for adidas, was a campaign that aimed to help women gain the confidence to swim in public
16 Dentsu Creative offices in Bengaluru, Mumbai and Gujaron in India teamed up to create the ‘Unfiltered History’ campaign that won the Radio & Audio Grand Prix
17 The Outdoor Gold Lion for ‘The Refugee Jatoba’ campaign by Africa DDB, Sao Paolo was picked up indigenous leader and campaigner to save the Amazon Rainforest Txai Surui







WE’RE ONLY IN B2B FOR FAME AND MONEY














































Is that shallow of us?
Or are we just being refreshingly honest?




Truth in advertising. It’s a potent weapon. It gets attention. It builds fame for the brands we work with. It creates relevance and competitive advantage.
That’s why we dare to tell the truth. It sticks. It jolts. It makes people think. It makes people remember. It unites brands with their customers.







Fame for you means fame for us. And if we can make a decent living out of it, well that’s a bonus. In any case, we could do with a new yacht. This one didn’t work.









‘Question everything’ W
HEN South Korean car manufacturer
Hyundai wanted to launch the 2022 Tucson, the firm’s management decided that simply booking the Superbowl slot wasn’t going to be “big enough” this time. “We have been in Superbowl many times, and we love it,” Angela Zepeda, chief marketing officer, Hyundai Motor America, on stage at Cannes Lions, said. Instead, Hyundai looked to Disney, which Zepeda calls “a creative powerhouse and a media platform capable of exploding a creative idea”, to reach a whole new audience. The Disney for Hyundai creative was based around the idea “question everything”, reimagined across Disney properties to drive

discovery of the Tucson. It launched during the premiere of The Bachelorette in June 2021, with a range of ads featuring both reality stars and talent from Marvel series including Loki and WandaVision on Disney+, Tom Hiddleston and Elizabeth Olsen. “The challenge with this was making it make sense, and making sure that these characters would fit together as a campaign,” Rita Ferro, president, Disney Advertising, said.
Making a special appearance in Cannes, actor Olsen added: “I’ve never been part of a commercial like this before. I was in the business of representing my show and my character and Marvel… and that felt representative in my goal of getting people to watch the show. When you launch a new streaming service — WandaVision was the first Marvel show on Disney+ — something like this teaches people where they need to go.”


ELIZABETH OLSEN ON THE CANNES STAGE YESTERDAY

Survey reveals creative brain drain across global ad sector
THE RESULTS of an exclusive survey jointly conducted by LinkedIn and the Cannes Lions International Festival of Creativity contained some bad news about talent migration in the advertising industry: the share of creative skills in the sector has slumped significantly. However, the same Job Transitions study offered a solution to the conundrum: use the advertising businesses’ creative talent to help the next generation of technology companies become global brands. The survey’s results were announced by Ryan Roslansky, CEO of LinkedIn, the world’s biggest professional network website used by more than 830
million registered members and 57 million companies in 200 markets worldwide.
LinkedIn joined forces with the Cannes Lions to establish what is happening to creative talent in advertising. And the initial prognosis was not good. “More people with creative skills are leaving the advertising sector than joining,” Roslansky said.
The survey, which explored job transitions in the five years to 2022, saw the share of creative skills, including art direction, branding, design and creative strategy, in the total international ad sector drop 17% — and by 32% among Cannes Lions attendees. Meanwhile, the share of tech skills in adver-

LINKEDIN CEO RYAN ROSLANSKY
tising (such as data analytics) is soaring, growing by 47% during the same period, and by a significant 67%, when the focus is only on Lions attendees. For Roslansky, however, history has shown that
advertising creative skills can help innovators with complex products to find a simple slogan to boost great brands. “All the most innovative products were complex until they made a promise









that people understand,” he said. “The advertising business that we are celebrating today is in the promise-making business. Having a great product to sell is no longer enough. Consumers need to understand what it promises before they buy into it.” Additionally, to build the iconic brands of the future, the advertising sector needs to discover the next generation of products that no one is talking about at the moment. Roslansky said companies such as driverless-auto maker Zoox, consumer-friendly AI service provider DataRobot and corporate-security service Drata were examples of competitive tech corporations ready to spend ad dollars to grow. “Capturing this growth will not be easy, but they are reinventing the world,” he added. “They are quietly rewiring the way we live.”







flyingfish.nz
THERE ’s a lot of cynicism about NFTs and cryptocurrency right now as a result of the sector’s eyewatering crash in valuations. But this hasn’t shaken the faith of web 3.0 entrepreneur Gary Vaynerchuk, founder, chairman and CEO of VaynerX and VaynerMedia.
Speaking to a packed Lumiere Theatre alongside fellow NFT/ metaverse evangelist Paris Hilton, Vaynerchuk said: “What we’re witnessing right now is the result of an overheated market, just like we saw during the dotcom crash two decades ago. But that crash didn’t stop brands like Amazon and PayPal emerging as successful businesses.”
Vaynerchuck’s view is that now is a great time for brands to explore the opportunities associated with NFTs and blockchain. “Now that the greed and hysteria has died down, it’s a much safer moment for brands to learn about the

underlying technology, which is the most profound advance since the arrival of the internet.”
Addressing the negativity around NFTs, he said: “At the moment, everyone is focusing on the issue of NFT collectability. But collectability is just the entry point, in the same way college kids were for Facebook and dancing teens were for TikTok. This tech becomes really significant when it’s more about communities and utility. To all those people who are judging NFTs on the basis of a few headlines, I would say: ‘Do 50 hours of immersive homework, then decide’.”
Paris Hilton is best known as a socialite but is also CEO of an innovation-driven firm called 11:11 Media. She hit the headlines last year when she sold a piece of NFT art for $1.1m. “What a lot of people don’t realise is that I’m an undercover nerd,” she told delegates. “I got into gaming back in 2004 and later moved into digital wearables. My metaverse Paris World is on platforms like Roblox and has some amazing activations and brand partnerships.”
The phrase web 3.0 is increasingly used to describe the new wave of digital innovations associated with blockchain. Asked to distinguish web 3.0 from the current iteration of the internet, Hilton said: “Right now, the web is about building audience, but web 3.0 is about community. Everyone is so willing to teach each other — I’m learning something every day.”
Like Vaynerchuk, Hilton expects huge upsides to come in the world of NFTs and the metaverse. But she also sees her role as “empowering and elevating women in this space”.
‘The most profound advance since the internet’



Under-represented Hispanic talent is the DE&I ‘elephant in the room’
COMPANIES are in danger of losing out by failing to address another major DE&I elephant in the room: not giving Hispanic talent fair representation in the international advertising sector. That was a key message during Hispanic Stars – The Talent And Market Opportunity, an on-stage fireside chat between IPG’s Philippe Krakowsky and Claudia Romo Edelman, founder/ CEO of the We Are All Human Foundation, which promotes DE&I in the workplace.
Considering that 20% of US Gen Z and young millennials are Hispanic

and Latino talent is prevalent in the creative sectors, from film to music, Edelman noted they are
undervalued, misrepresented and under-represented in the advertising business.She kicked off
her interview with Krakowsky by pointing out that, as CEO of Interpublic Group, he is the
BoutiqueProductionService
first-ever Latino leader of a global advertising holding company. She observed that his 2020 appointment comes at a time when P&G’s chief brand officer Marc Pritchard, another toptier ad-industry executive, publicly acknowledged his Hispanic roots. What has changed? Edelman asked Krakowsky, especially since his company is already renowned for its strong stance on inclusive culture, gender equality and LGBQT+ inclusion. “In IPG’s world it has been several years that we’ve created space for creative leaders who come from Latin America,” he said. “Our leading agencies have talent from Latin American countries and we’ve put a significant amount of work in those markets.”


PHILIPPE KRAKOWSKY AND CLAUDIA ROMO EDELMAN






















FASHION designer and recently named ZEO of Edelman’s Gen Z Lab, Harris Reed, was in conversation on the Debussy stage with Edelman’s chief brand officer Jackie Cooper, yesterday. The duo started by discussing the meaning of fluidity.
“Although fluidity is widely understood to be about gender — and that is indeed where it started — it has evolved to be about working in non-traditional ways and the most exciting thing is that now it is spreading into businesses,” Reed said. “And it really should be, because recent research by Edelman shows that Gen Z and its focus on fluidity is affecting everything. It’s about the future of what the world buys.”
Gen Z is particularly strong on transparency around the origins of products, which in turn is informative for brands: “When I do a fashion show, people want to know if, for example, the feathers that I’ve used were sourced sustainably. Basically, Gen Z wants to know everything about everything.”
Reed was asked by Cooper about taking on the ZEO role at Edelman: “I like a challenge and really it was a no-brainer. I was tired of being used as the token Gen Z person and the
Online Gen Z community
is ‘a beautiful place’

opportunity to work with Edelman offered a real chance to change things for the better. I’m delighted that Edelman has taken on 100 Gen Z staff and I’m equally excited to be part of a global organisation.”
Reed’s chosen look and openness about sexuality have presented many challenges over the years.
“Sure I got bullied and I’ve been faced with prejudice and misunderstanding, but the upside is that I’ve been hugely supported by the online Gen Z community, especially through the lockdown period when there was no chance of meeting up in real life. It’s a beautiful place and it’s growing and expanding.”
Grand Prix


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ENTERED BY • SMUGGLER, CENTRAL LA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SMUGGLER, CENTRAL LA
A05/057 • GERMANY
CINEMATOGRAPHY
TITLE • THE WISH BRAND • PENNY
PRODUCT • PENNY
ENTERED BY • SERVICEPLAN GERMANY, MUNICH
IDEA CREATION • SERVICEPLAN GERMANY, MUNICH
PRODUCTION • ICONOCLAST, BERLIN
POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING
• UNITED KINGDOM
A07/016
USE OF LICENSED/ADAPTED MUSIC
TITLE • SUPER. HUMAN.
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • 4CREATIVE, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • SOMESUCH, LONDON
A07/042 • GERMANY
USE OF LICENSED/ADAPTED MUSIC
TITLE • THE WISH
BRAND • PENNY
PRODUCT • PENNY
ENTERED BY • SERVICEPLAN GERMANY, MUNICH
IDEA CREATION
• SERVICEPLAN GERMANY, MUNICH
PRODUCTION • ICONOCLAST, BERLIN
POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING
B01/004 • UNITED KINGDOM
EDITING
TITLE • CHANNEL 4 PARALYMPICS “SUPER. HUMAN”
BRAND • CHANNEL 4
PRODUCT • TOKYO PARALYMPICS 2021
ENTERED BY • FINAL CUT, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • SOMESUCH, LONDON
POST PRODUCTION • FINAL CUT, LONDON
B04/076 • GERMANY
ANIMATION
TITLE • THE SPIDER AND THE WINDOW BRAND • SAMSUNG ELECTRONICS GMBH
PRODUCT • SAMSUNG GALAXY S22 ULTRA
ENTERED BY • LEO BURNETT, FRANKFURT
IDEA CREATION
• LEO BURNETT, FRANKFURT
PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN
POST PRODUCTION • THE MILL BERLIN GMBH
B05/027 • UNITED KINGDOM
VISUAL EFFECTS
TITLE • OPEN SPACES
BRAND • BURBERRY
PRODUCT • BURBERRY
ENTERED BY • THE MILL, LONDON
IDEA CREATION
PRODUCTION
• THE RIFF RAFF, LONDON
• THE RIFF RAFF, LONDON
POST PRODUCTION
• THE MILL, LONDON
SILVER AWARDS
A01/074 • THE NETHERLANDS DIRECTION
TITLE • WE WILL BECOME BETTER
BRAND • LGBTNET.ORG
PRODUCT • LGBT NETWORK
ENTERED BY • HALAL, AMSTERDAM
IDEA CREATION • HALAL, AMSTERDAM
PRODUCTION
• HALAL, AMSTERDAM
MEDIA • HALAL, AMSTERDAM
PR • HALAL, AMSTERDAM
POST PRODUCTION • HALAL, AMSTERDAM
A01/342 • USA DIRECTION
TITLE • TEENAGE DREAM
BRAND • SANDY HOOK PROMISE
PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT
ENTERED BY • BBDO, NEW YORK
IDEA CREATION • BBDO, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK
MEDIA • PHD, NEW YORK
PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK
A02/078 • USA
SCRIPT
TITLE • DETECTIVES
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION
PRODUCTION
• APPLE, CUPERTINO
• O POSITIVE, NEW YORK
MEDIA
• OMD, NEW YORK
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
A03/022 • GERMANY
CASTING
TITLE • ONE
BRAND • WHATS APP
PRODUCT • WHATS APP
ENTERED BY • ICONOCLAST, BERLIN
IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO
PRODUCTION • ICONOCLAST, BERLIN
A03/095 • USA
CASTING
TITLE • ESCAPE FROM THE OFFICE
BRAND • APPLE
PRODUCT • APPLE
ENTERED BY • SMUGGLER, CENTRAL LA
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SMUGGLER, CENTRAL LA
A03/140 • UNITED KINGDOM
CASTING
TITLE • #WETHE15
BRAND • INTERNATIONAL PARALYMPIC COMMITTEE
PRODUCT • WETHE15
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • PENTAGRAM DESIGN, LONDON/PULSE FILMS, LONDON/CAIN & ABEL, LONDON/KING HENRY LTD, LONDON
MEDIA • FUSE, LONDON
PR • FLEISHMANHILLARD FISHBURN, LONDON/PORTER NOVELLI, LONDON/PORTLAND COMMUNICATIONS, LONDON
POST PRODUCTION • TENTHREE, LONDON/750MPH, LONDON/ SOUNDTREE MUSIC, LONDON
A03/141 • USA
CASTING
TITLE • TEENAGE DREAM
BRAND • SANDY HOOK PROMISE
PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT
ENTERED BY • BBDO, NEW YORK
IDEA CREATION • BBDO, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK
MEDIA • PHD, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK
A04/011 • UNITED KINGDOM
PRODUCTION DESIGN/ART DIRECTION
TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE
BRAND • WWF
PRODUCT • WWF ARCTIC PROGRAMME
ENTERED BY • NOMINT, LONDON
IDEA CREATION • NOMINT, LONDON
PRODUCTION • NOMINT, LONDON
POST PRODUCTION • NOMINT, LONDON
A05/037 • GERMANY CINEMATOGRAPHY
TITLE • ONE BRAND • WHATS APP
PRODUCT • WHATS APP
ENTERED BY • ICONOCLAST, BERLIN
IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO
PRODUCTION • ICONOCLAST, BERLIN
A05/066 • FRANCE
CINEMATOGRAPHY
TITLE • THE CRY
BRAND • 30 MILLIONS D’AMIS FONDATION
PRODUCT • NON PROFIT
ENTERED BY • ALTMANN + PACREAU, PARIS
IDEA CREATION • ALTMANN + PACREAU, PARIS
PRODUCTION • QUAD PRODUCTIONS, PARIS
POST PRODUCTION • QUAD PRODUCTIONS, PARIS
A06/028 • USA
USE OF ORIGINAL MUSIC
TITLE • BLACK-OWNED FRIDAY 2021
BRAND • GOOGLE
PRODUCT • GOOGLE SMALL BUSINESS
ENTERED BY • GOOGLE, NEW YORK
IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/
ANONYMOUS CONTENT, LOS ANGELES
PRODUCTION • BBH USA, NEW YORK/
ANONYMOUS CONTENT, LOS ANGELES
PR • GOOGLE, NEW YORK
POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON

A07/133 • USA
USE OF LICENSED/ADAPTED MUSIC
TITLE • TEENAGE DREAM
BRAND • SANDY HOOK PROMISE
PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT
ENTERED BY • BBDO, NEW YORK
IDEA CREATION • BBDO, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK
MEDIA • PHD, NEW YORK
PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK
A08/001 • UNITED KINGDOM
ACHIEVEMENT IN PRODUCTION
TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE
BRAND • WWF
PRODUCT • WWF ARCTIC PROGRAMME
ENTERED BY • NOMINT, LONDON
IDEA CREATION • NOMINT, LONDON
PRODUCTION • NOMINT, LONDON
POST PRODUCTION • NOMINT, LONDON
B01/069 • UNITED KINGDOM
EDITING
TITLE • THIS IS OUR BBC
BRAND • BBC
PRODUCT • BBC
ENTERED BY • BBC CREATIVE, LONDON
IDEA CREATION
• BBC CREATIVE, LONDON
PRODUCTION • ACADEMY FILMS, LONDON
B01/092 • USA
EDITING
TITLE • SKATE NATION GHANA
BRAND • FACEBOOK
PRODUCT • FACEBOOK
ENTERED BY • CUT+RUN, NEW YORK
IDEA CREATION
• DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION • LOVE SONG, NEW YORK
POST PRODUCTION • CUT+RUN, NEW YORK
B04/085 • USA
ANIMATION
TITLE • A FUTURE BEGINS
BRAND • CHIPOTLE MEXICAN GRILL
PRODUCT • CHIPOTLE MEXICAN GRILL
ENTERED BY • OBSERVATORY, LOS ANGELES
IDEA CREATION • OBSERVATORY, LOS ANGELES/NEXUS STUDIOS, LONDON
PRODUCTION • NEXUS STUDIOS, LONDON
POST PRODUCTION • NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES
B05/063 • GERMANY
VISUAL EFFECTS
TITLE • THE SPIDER AND THE WINDOW
BRAND • SAMSUNG ELECTRONICS GMBH
PRODUCT • SAMSUNG GALAXY S22 ULTRA
ENTERED BY • LEO BURNETT, FRANKFURT
IDEA CREATION • LEO BURNETT, FRANKFURT
PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN
POST PRODUCTION • THE MILL BERLIN GMBH
BRONZE AWARDS
A01/140 • PERU
DIRECTION
TITLE • CHRISTMAS CLOWNS
BRAND • REAL PLAZA
PRODUCT • RETAIL
ENTERED BY • SENOR Z SAC, LIMA
IDEA CREATION
• FAHRENHEIT DDB, LIMA
PRODUCTION • SENOR Z SAC, LIMA
POST PRODUCTION
• SENOR Z SAC, LIMA
A01/337 • USA
DIRECTION
TITLE • CONVERGENCE STATION
BRAND • MEOW WOLF
PRODUCT • MEOW WOLF
ENTERED BY • BISCUIT FILMWORKS, LOS ANGELES
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION
• BISCUIT FILMWORKS, LOS ANGELES
A01/381 • USA
DIRECTION
TITLE • DETECTIVES
BRAND
• APPLE
PRODUCT • IPHONE 13 PRO
ENTERED BY • O POSITIVE LLC, SANTA MONICA
IDEA CREATION
PRODUCTION
• APPLE, CUPERTINO
• O POSITIVE LLC, SANTA MONICA
• UNITED KINGDOM
A02/059
SCRIPT
TITLE • THIS IS OUR BBC
• BBC
BRAND
PRODUCT • BBC
ENTERED BY
• BBC CREATIVE, LONDON
IDEA CREATION • BBC CREATIVE, LONDON
PRODUCTION • ACADEMY FILMS, LONDON
A02/130 • SPAIN
SCRIPT
TITLE • EVEN MORE CONFUSING TIMES
BRAND • BURGER KING
PRODUCT • RESTAURANTS
ENTERED BY • DAVID, MADRID
IDEA CREATION
PRODUCTION
• DAVID, MADRID
• BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK
A03/152 • UNITED KINGDOM
CASTING
TITLE • REVERSE SELFIE
BRAND • DOVE | UNILEVER
PRODUCT • GLOBAL PERSONAL CARE BRAND
ENTERED BY • OGILVY, LONDON
IDEA CREATION
PRODUCTION
• OGILVY, LONDON
• INDEPENDENT, LONDON
MEDIA
• MINDSHARE, NEW YORK
PR
• EDELMAN, NEW YORK/HALPERN PR, LONDON
POST PRODUCTION • ABSOLUTE, LONDON
A04/006 • JAPAN
PRODUCTION DESIGN/ART DIRECTION
TITLE • FIND YOUR OWN WAY
BRAND
• OTSUKA PHARMACEUTICAL CO., LTD.
PRODUCT • POCARI SWEAT
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION
PRODUCTION
• DENTSU INC., TOKYO
• SPOON INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO/SUNNY SIDE UP, TOKYO
A04/027 • GERMANY
PRODUCTION DESIGN/ART DIRECTION
TITLE • “FUTURE 2021” – THE CONCEPT EQG
BRAND
• MERCEDES-BENZ
PRODUCT • CONCEPT EQG
ENTERED BY • ANTONI HOLDING GMBH, BERLIN
IDEA CREATION • ANTONI HOLDING GMBH, BERLIN
PRODUCTION • ANORAK, BERLIN
POST PRODUCTION • TIME BASED ARTS, LONDON
A05/006 • UNITED ARAB EMIRATES
CINEMATOGRAPHY
TITLE • DRIVE2EXTREMES
BRAND • PORSCHE
PRODUCT • TAYCAN CROSS TURISMO
ENTERED BY • KEKO FZ-LLC, DUBAI
IDEA CREATION • KEKO FZ-LLC, DUBAI
PRODUCTION • STOKED FILMS, DUBAI
MEDIA • PHD MEDIA MENA, DUBAI
POST PRODUCTION • STOKED FILMS, DUBAI
A06/016 • GERMANY
USE OF ORIGINAL MUSIC
TITLE • SUPERMARC
BRAND • EDEKA
PRODUCT • PRODUCT DIVERSITY
ENTERED BY • JUNG VON MATT AG, HAMBURG
IDEA CREATION • JUNG VON MATT AG, HAMBURG/EDEKA
ZENTRALE AG & CO. KG, HAMBURG/WHITE
HORSE MUSIC, HAMBURG
PRODUCTION • JUNG VON MATT AG, HAMBURG/EDEKA
ZENTRALE
AG & CO. KG, HAMBURG/ZAUBERBERG PRODUCTIONS GMBH, BERLIN/WHITE HORSE MUSIC, HAMBURG
POST PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN
A06/051 • USA
USE OF ORIGINAL MUSIC
TITLE • OCTOBER EVENT OPENER - START UP45 YEARS OF APPLE SOUNDS
BRAND • APPLE
PRODUCT • EVENT OPENER
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • IMPERIAL WOODPECKER LLC, LOS ANGELES
MEDIA • OMD USA, LOS ANGELES
POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES/THE MILL, LOS ANGELES/ SHAPE + LIGHT, LOS ANGELES/FORMOSA, LOS ANGELES
A07/008 • UNITED KINGDOM
USE OF LICENSED/ADAPTED MUSIC
TITLE • AN UNLIKELY FRIENDSHIP
BRAND • PRIME VIDEO
PRODUCT • PRIME VIDEO
ENTERED BY • PRIME VIDEO, LONDON
IDEA CREATION • SOMOS CYW S.L., MADRID
PRODUCTION • BLUR FILMS, MADRID/BALLAD, FREDERIKSBERG/ ZELIG SOUND, LONDON
POST PRODUCTION • THE MILL, LONDON
A07/068 • USA
USE OF LICENSED/ADAPTED MUSIC CAMPAIGN
TITLE • DOIN’ LAPS
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, SUNNYVALE
IDEA CREATION • APPLE, SUNNYVALE
PRODUCTION • SOMESUCH, LONDON
MEDIA • OMD, NEW YORK
PR • APPLE, SUNNYVALE
POST PRODUCTION • TRIM EDITING, LONDON
A07/069 • USA
USE OF LICENSED/ADAPTED MUSIC CAMPAIGN
TITLE • FUMBLE
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • OMD, NEW YORK
PR
• APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
A08/041 • USA
ACHIEVEMENT IN PRODUCTION
TITLE • A FUTURE BEGINS
BRAND • CHIPOTLE MEXICAN GRILL
PRODUCT • CHIPOTLE MEXICAN GRILL
ENTERED BY • OBSERVATORY, LOS ANGELES
IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON
PRODUCTION • NEXUS STUDIOS, LONDON
POST PRODUCTION • NEXUS STUDIOS, LONDON/THE ELEMENTS MUSIC, LOS ANGELES
A08/056 • USA
ACHIEVEMENT IN PRODUCTION
TITLE • THE LOST CLASS
BRAND • CHANGE THE REF INC.
PRODUCT • GUN VIOLENCE AWARENESS
ENTERED BY • LEO BURNETT, CHICAGO
IDEA CREATION • LEO BURNETT, CHICAGO
PRODUCTION
PR
• HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR
• TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO
POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES
A08/072 • UNITED KINGDOM
ACHIEVEMENT IN PRODUCTION
TITLE • FLIP
BRAND • B&Q
PRODUCT • RETAIL
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
PRODUCTION
PR
• PULSE FILMS, LONDON
• UNCOMMON CREATIVE STUDIO, LONDON


WINNERS ANNOUNCED 11:00 CEST FUTURE LIONS 2022

B01/063 • USA
EDITING
TITLE • THE NEW YORK TIMES “THE TRUTH TAKES A JOURNALIST”
BRAND • THE NEW YORK TIMES
PRODUCT • THE NEW YORK TIMES
ENTERED BY • FINAL CUT, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION • SOMESUCH, LOS ANGELES
POST PRODUCTION • FINAL CUT, NEW YORK
B02/013 • USA
COLOUR CORRECTION/GRADING
TITLE • NEW YEAR’S EVE
BRAND • WHATSAPP
PRODUCT • WHATSAPP
ENTERED BY • COMPANY 3, LOS ANGELES
IDEA CREATION • BBDO, BERLIN
PRODUCTION • ICONOCLAST, BERLIN
POST PRODUCTION • COMPANY 3, LOS ANGELES/ CABIN EDITING COMPANY NY, NEW YORK
B03/019 • CANADA
SOUND DESIGN
TITLE • DAY AFTER DAY
BRAND • WHITE RIBBON
PRODUCT • PSA
ENTERED BY • BENSIMON BYRNE, TORONTO
IDEA CREATION • BENSIMON BYRNE, TORONTO
PRODUCTION • UNTITLED FILMS, TORONTO
MEDIA • BENSIMON BYRNE, TORONTO
PR • BENSIMON BYRNE, TORONTO
POST PRODUCTION • ROOSTER POST PRODUCTION, TORONTO/ FORT YORK VFX, TORONTO/ALTER EGO, TORONTO/BERKELEY, TORONTO
B03/020 • FRANCE
SOUND DESIGN
TITLE • KFC CINEMA
BRAND • KFC FRANCE
PRODUCT • CHICKEN
ENTERED BY • HAVAS PARIS, PUTEAUX
IDEA CREATION
• HAVAS PARIS, PUTEAUX
PRODUCTION • ALLSO, PARIS
POST PRODUCTION • HRCLS, PARIS
B03/027 • USA
SOUND DESIGN
TITLE • THE TRUTH TAKES A JOURNALIST
• NEW YORK TIMES
BRAND
PRODUCT • NEW YORK TIMES
ENTERED BY • WAVE STUDIOS, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION • SOMESUCH, LONDON
POST PRODUCTION • WAVE STUDIOS, NEW YORK/COMPANY 3, NEW YORK/METHOD STUDIOS, NEW YORK/ WALKER, NEW YORK/FINAL CUT, NEW YORK
B03/046 • USA
SOUND DESIGN
TITLE • OCTOBER EVENT OPENER - START UP - 45 YEARS OF APPLE SOUNDS
BRAND • APPLE
PRODUCT • EVENT OPENER
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • IMPERIAL WOODPECKER LLC, LOS ANGELES
MEDIA • OMD USA, LOS ANGELES
POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES/ THE MILL, LOS ANGELES/SHAPE + LIGHT, LOS ANGELES/ FORMOSA, LOS ANGELES
B04/008 • UNITED KINGDOM
ANIMATION
TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE
BRAND • WWF
PRODUCT • WWF ARCTIC PROGRAMME
ENTERED BY • NOMINT, LONDON
IDEA CREATION • NOMINT, LONDON
PRODUCTION • NOMINT, LONDON
POST PRODUCTION • NOMINT, LONDON
B04/041 • SINGAPORE
ANIMATION
TITLE • WASTEMINSTER - A DOWNING STREET DISASTER
BRAND • GREENPEACE UK
PRODUCT • GREENPEACE UK
ENTERED BY • METHODNMADNESS, SINGAPORE
IDEA CREATION • STUDIO BIRTHPLACE, KLANG
PRODUCTION • METHODNMADNESS, SINGAPORE/ UK PARK VILLAGE, LONDON/STUDIO BIRTHPLACE, KLANG
POST PRODUCTION • METHODNMADNESS, SINGAPORE
B05/007 • UNITED KINGDOM VISUAL EFFECTS
TITLE • AN UNLIKELY FRIENDSHIP
BRAND • PRIME VIDEO
PRODUCT • PRIME VIDEO
ENTERED BY • PRIME VIDEO, LONDON
IDEA CREATION • SOMOS CYW S.L., MADRID
PRODUCTION • BLUR FILMS, MADRID/BALLAD, FREDERIKSBERG/ZELIG SOUND, LONDON
POST PRODUCTION • THE MILL, LONDON

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CRAFT TRACK –– WINNERS
GRAND PRIX
B02/024 • USA
REAL-TIME CONTEXTUAL CONTENT
TITLE • BACKUP UKRAINE
BRAND • POLYCAM X UNESCO
PRODUCT
• PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY
ENTERED BY • VIRTUE WORLDWIDE, NEW YORK
IDEA CREATION
PRODUCTION
• VIRTUE WORLDWIDE, NEW YORK
• VIRTUE WORLDWIDE, NEW YORK
MEDIA • VIRTUE WORLDWIDE, NEW YORK
PR
• VIRTUE WORLDWIDE, NEW YORK
POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK
GOLD AWARDS
A04/008 • USA
MUSIC/SOUND DESIGN
TITLE • BLACK-OWNED FRIDAY 2021
BRAND • GOOGLE
PRODUCT • GOOGLE SMALL BUSINESS
ENTERED BY • GOOGLE, NEW YORK
IDEA CREATION
PRODUCTION
• GOOGLE, NEW YORK/BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES
• BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES
• GOOGLE, NEW YORK
PR
POST PRODUCTION
B03/030 • INDIA
• CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON
PERSONALISED STORYTELLING & EXP
TITLE • THE UNFILTERED HISTORY TOUR
BRAND • VICE MEDIA
PRODUCT • BRITISH MUSEUM
ENTERED BY • DENTSU CREATIVE, BENGALURU
IDEA CREATION
PRODUCTION
• DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON
• DENTSU CREATIVE, BENGALURU
PR
• DENTSU CREATIVE, BENGALURU
POST PRODUCTION • DENTSU CREATIVE, BENGALURU
D03/030 • USA
TECH ACHIEVEMENT IN DIGITAL CRAFT
TITLE • MCENROE VS MCENROE
BRAND • ANHEUSER-BUSCH INBEV
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
• FCB NEW YORK
IDEA CREATION
PRODUCTION
• FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
PR • 3PM - WEBER SHANDWICK, NEW YORK
POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
SILVER AWARDS
A02/014 • USA
VIDEO/MOVING IMAGE
TITLE • DOJACODE
BRAND • GIRLS WHO CODE
PRODUCT • DOJACODE
ENTERED BY
• MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK
PRODUCTION • ACTIVE THEORY, LOS ANGELES
PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK
A06/017 • PERU
UX & JOURNEY DESIGN
TITLE • E-NTERPRETERS
BRAND • PILSEN CALLAO
PRODUCT • PILSEN CALLAO
ENTERED BY • FAHRENHEIT DDB, LIMA
IDEA CREATION • FAHRENHEIT DDB, LIMA
PRODUCTION
• KA&O FILMS AND CONTENT, LIMA
• NATIVO POST, LIMA/LUNATIC, LIMA
POST PRODUCTION
B03/047 • UNITED ARAB EMIRATES
PERSONALISED STORYTELLING & EXP
TITLE • BREAKCHAINS WITH BLOCKCHAIN
BRAND • CHILDREN OF FEMALE PRISONERS’ ASSOCIATION
PRODUCT • NGO
ENTERED BY • HORIZON FCB, DUBAI
IDEA CREATION
• HORIZON FCB, DUBAI
PRODUCTION • HORIZON FCB, DUBAI/VOX HAUS COMPANY ACTIVITY, NOVO HAMBURGO/FILM DNA, CAIRO/THE YOUTH, CURITIBA/ BLACK MADRE, SÃO PAULO
MEDIA • HORIZON FCB, DUBAI
C03/016 • CANADA
DATA VISUALISATION
TITLE • THE BLACK ELEVATION MAP
BRAND • BLACK & ABROAD
PRODUCT • THE BLACK ELEVATION MAP
ENTERED BY • PERFORMANCE ART, TORONTO
IDEA CREATION
• PERFORMANCE ART, TORONTO
PRODUCTION • VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO
MEDIA • INITIATIVE, TORONTO
PR
• GLOSSY PR, TORONTO
POST PRODUCTION • ALTER EGO, TORONTO/ TA2 SOUND + MUSIC, TORONTO
D01/067 • USA
INNOVATIVE USE OF TECHNOLOGY
TITLE • BACKUP UKRAINE
BRAND • POLYCAM X UNESCO
PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY
ENTERED BY • VIRTUE WORLDWIDE, NEW YORK
IDEA CREATION
• VIRTUE WORLDWIDE, NEW YORK
PRODUCTION • VIRTUE WORLDWIDE, NEW YORK
MEDIA • VIRTUE WORLDWIDE, NEW YORK
PR • VIRTUE WORLDWIDE, NEW YORK
POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK
D04/043 • ITALY
NEW REALITIES
TITLE • THE VIRTUAL HEINEKEN SILVER
BRAND • HEINEKEN
PRODUCT • HEINEKEN SILVER
ENTERED BY • PUBLICIS ITALY, MILAN
• PUBLICIS ITALY, MILAN
IDEA CREATION
PRODUCTION
• BOOMERANG AGENCY, AMSTERDAM/ DENTSU AEGIS NETWORK, LONDON/FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN
MEDIA • DENTSU REDSTAR, LONDON
PR • EDELMAN, LONDON
D04/052 • CANADA
NEW REALITIES
• ADIDAS OZWORLD
TITLE
BRAND • ADIDAS
PRODUCT • ADIDAS OZWORLD SHOE
ENTERED BY • JAM3, TORONTO
IDEA CREATION • JAM3, TORONTO/ADIDAS ORIGINALS, BERLIN
PRODUCTION • JAM3, TORONTO
POST PRODUCTION • JAM3, TORONTO
BRONZE AWARDS
A02/021 • USA
VIDEO/MOVING IMAGE
TITLE • MCENROE VS MCENROE
BRAND • ANHEUSER-BUSCH INBEV
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION
PRODUCTION
• FCB NEW YORK
• FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
PR • 3PM - WEBER SHANDWICK, NEW YORK
POST PRODUCTION
A03/021 • USA
• FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
MOTION GRAPHICS & ANIMATION
TITLE • A FUTURE BEGINS
BRAND • CHIPOTLE MEXICAN GRILL
PRODUCT • CHIPOTLE MEXICAN GRILL
ENTERED BY • OBSERVATORY, LOS ANGELES
IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON
PRODUCTION
• NEXUS STUDIOS, LONDON
POST PRODUCTION
A05/026 • USA
IDEA CREATION • APPLE, SUNNYVALE
PRODUCTION • APPLE, SUNNYVALE
A06/020 • UNITED KINGDOM
UX & JOURNEY DESIGN
TITLE • AUDITORIAL
BRAND • GOOGLE
PRODUCT • ACCESSIBLE EDITORIAL PLATFORM
ENTERED BY • R/GA, LONDON
IDEA CREATION • R/GA, LONDON/THE GUARDIAN, LONDON/ ROYAL NATIONALL INSTITUTE OF BLIND PEOPLE (RNIB), LONDON/GOOGLE, LONDON
PRODUCTION • R/GA, LONDON/THE GUARDIAN, LONDON/ GOOGLE, LONDON
MEDIA • GOOGLE, LONDON
A07/028 • USA
EXPERIENCE DESIGN: MULTI-PLATFORM
TITLE • MCENROE VS MCENROE
BRAND • ANHEUSER-BUSCH INBEV
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
PR • 3PM - WEBER SHANDWICK, NEW YORK
POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
B03/010 • GERMANY
PERSONALISED STORYTELLING & EXP
TITLE • THE BOOKCASE FOR TOLERANCE
BRAND • ANNE FRANK HOUSE
PRODUCT • THE BOOKCASE FOR TOLERANCE
ENTERED BY • INNOCEAN WORLDWIDE EUROPE, BERLIN
IDEA CREATION • INNOCEAN WORLDWIDE EUROPE, BERLIN
PRODUCTION • MEDIA.MONKS, HILVERSUM/TRIGGER HAPPY PRODUCTIONS, BERLIN/HOLY FOOLS, AMSTERDAM/ TED ALKEMADE PRODUCTIES, AMSTERDAM/ MASSIVEMUSIC BERLIN GMBH
MEDIA • MEDIA.MONKS, HILVERSUM PR • HAGENS PR & STRATEGY, AMSTERDAM
C01/014 • BRAZIL
DATA STORYTELLING
TITLE • BLACK CHARACTERS
BRAND • REVISTA RAÇA
PRODUCT • REVISTA RAÇA
ENTERED BY • FCB BRASIL, SÃO PAULO
IDEA CREATION • FCB BRASIL, SÃO PAULO
MEDIA • FCB BRASIL, SÃO PAULO
C03/013 • USA
DATA VISUALISATION
TITLE • SPEAKING IN COLOR
BRAND • SHERWIN-WILLIAMS COIL COATINGS
PRODUCT • SPEAKING IN COLOR
ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS
IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS
PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS
C05/016 • UNITED KINGDOM
AI STORYTELLING
TITLE • TOXIC INFLUENCE
BRAND • DOVE | UNILEVER
PRODUCT • GLOBAL PERSONAL CARE BRAND
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
D01/042 • GERMANY
INNOVATIVE USE OF TECHNOLOGY
TITLE • DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY
BRAND • DOT
PRODUCT • DOT PAD
ENTERED BY • SERVICEPLAN GERMANY, MUNICH
IDEA CREATION • SERVICEPLAN GERMANY, MUNICH
PRODUCTION
• PAULUS.CO, SEOUL
• NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES
AESTHETIC DESIGN (INCL. UI)
TITLE • AIRPODS (3RD GENERATION)
BRAND • APPLE
PRODUCT • AIRPODS (3RD GENERATION)
ENTERED BY • APPLE, SUNNYVALE

Grand Prix INDUSTRY CRAFT
HOPE REEF
MARS PETCARE
AMV BBDO, LONDON
UNITED KINGDOM
CRAFT TRACK ––
GRAND PRIX
A02/027 • UNITED KINGDOM
OUTDOOR
TITLE • HOPE REEF
BRAND • MARS PETCARE
PRODUCT • SHEBA PET
ENTERED BY • AMV BBDO, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON
MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON
PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK
GOLD AWARDS
A01/008 • BRAZIL
BRAND & COMMUNICATIONS DESIGN
TITLE • RIO CARNAVAL - NEW BRAND
BRAND • RIO CARNAVAL
PRODUCT • CARNIVAL OF RIO DE JANEIRO
ENTERED BY • TATIL DESIGNING IDEAS, RIO DE JANEIRO
IDEA CREATION • TATIL DESIGNING IDEAS, RIO DE JANEIRO
PRODUCTION
• TATIL DESIGNING IDEAS, RIO DE JANEIRO/ PLAU DESIGN, RIO DE JANEIRO
B01/014 • JAPAN
BRAND & COMMUNICATIONS DESIGN
TITLE • BEAUTIFUL MUTATIONS
BRAND • THE AD MUSEUM TOKYO/ YOSHIDA HIDEO MEMORIAL FOUNDATION
PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION
• DENTSU INC., TOKYO
PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO
B01/027 • SWEDEN
BRAND & COMMUNICATIONS DESIGN
TITLE • MINECRAFT
BRAND • MINECRAFT
PRODUCT • GAMING
ENTERED BY • BOLD NOA, STOCKHOLM
IDEA CREATION • BOLD NOA, STOCKHOLM/ MOJANG STUDIOS, STOCKHOLM
PRODUCTION
• BOLD NOA, STOCKHOLM/ MOJANG STUDIOS, STOCKHOLM
POST PRODUCTION • MOJANG STUDIOS, STOCKHOLM
D02/088 • USA
OUTDOOR
TITLE • NONARTIFICIAL MEXICO
BRAND • BURGER KING
PRODUCT • BURGER KING MEXICO
ENTERED BY • WE BELIEVERS, BROOKLYN
IDEA CREATION • WE BELIEVERS, BROOKLYN
PRODUCTION • RELEVANT, MÉXICO D.F.
MEDIA • E-TRAC, EDO DE MEXICO
POST PRODUCTION • PICKLE MUSIC, NEW YORK/PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA
D03/094 • USA
PRINT & PUBLISHING
TITLE • NONARTIFICIAL MEXICO
BRAND • BURGER KING
PRODUCT • BURGER KING MEXICO
ENTERED BY • WE BELIEVERS, BROOKLYN
IDEA CREATION • WE BELIEVERS, BROOKLYN
PRODUCTION • RELEVANT, MÉXICO D.F.
MEDIA • E-TRAC, EDO DE MEXICO
POST PRODUCTION • PICKLE MUSIC, NEW YORK/ PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA
SILVER AWARDS
A01/025 • USA
BRAND & COMMUNICATIONS DESIGN
TITLE • CHILLBOARDS
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • DDB, CHICAGO
IDEA CREATION • DDB, CHICAGO /NORD DDB, COPENHAGEN/ ADAM&EVEDDB, LONDON
PRODUCTION
• HELO, SANTA MONICA/NORD ID, SANTES
PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK
POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/JSM MUSIC, NEW YORK/CARBON, REDWOOD CITY
B02/125 • USA
OUTDOOR CAMPAIGN
TITLE • BETTER WITH PEPSI - BURGER KING
BRAND • PEPSI
PRODUCT • PEPSI
ENTERED BY • PEPSICO, PURCHASE
IDEA CREATION
PRODUCTION
• ALMA DDB, MIAMI
• CARBOFILMS, WEST HOLLYWOOD
MEDIA • OMD, NEW YORK
PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK
B02/126 • USA
OUTDOOR CAMPAIGN
TITLE • BETTER WITH PEPSI - WENDY’S
BRAND • PEPSI
PRODUCT • PEPSI
ENTERED BY • PEPSICO, PURCHASE
IDEA CREATION • ALMA DDB, MIAMI
PRODUCTION • CARBOFILMS, WEST HOLLYWOOD
MEDIA • OMD, NEW YORK
PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK
B02/127 • USA
OUTDOOR CAMPAIGN
TITLE • BETTER WITH PEPSI - MCDONALD’S
BRAND • PEPSI
PRODUCT • PEPSI
ENTERED BY • PEPSICO, PURCHASE
IDEA CREATION
PRODUCTION
• ALMA DDB, MIAMI
• CARBOFILMS, WEST HOLLYWOOD
MEDIA • OMD, NEW YORK
PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK
B02/178 • JAPAN
OUTDOOR CAMPAIGN
TITLE • SOUND TOUR
BRAND • SPOTIFY JAPAN
PRODUCT • SPOTIFY CODE
ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO
IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG
PRODUCTION • TYO DRIVE, TOKYO
MEDIA • TYO DRIVE, TOKYO
B02/179 • JAPAN
OUTDOOR CAMPAIGN
TITLE • SOUND TOUR - SAKURA
BRAND • SPOTIFY
PRODUCT • SPOTIFY
ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO
IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG
PRODUCTION • TYO DRIVE, TOKYO
B02/181 • JAPAN
OUTDOOR CAMPAIGN
TITLE • SOUND TOUR - LANTERN
BRAND • SPOTIFY
PRODUCT • SPOTIFY
ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO
IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG
PRODUCTION • TYO DRIVE, TOKYO
C01/005 • JAPAN
BRAND & COMMUNICATIONS DESIGN
TITLE • BEAUTIFUL MUTATIONS
BRAND • THE AD MUSEUM TOKYO/ YOSHIDA HIDEO MEMORIAL FOUNDATION
PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO
C03/072 • INDIA
PRINT & PUBLISHING
TITLE • A SILENT FROWN
BRAND • CHARLIE CHAPLIN FOUNDATION
PRODUCT • A BOOK ON THE UNTOLD TALE OF CHARLIE CHAPLIN
ENTERED BY • DDB MUDRA, MUMBAI
IDEA CREATION • DDB MUDRA, MUMBAI
PRODUCTION • DDB MUDRA, MUMBAI
POST PRODUCTION • DDB MUDRA, MUMBAI
D01/006 • BELGIUM
BRAND & COMMUNICATIONS DESIGN
TITLE • SEEN FROM A MINI
BRAND • MINI
PRODUCT • MINI
ENTERED BY • TBWA\BELGIUM, ZAVENTEM
IDEA CREATION • TBWA\BELGIUM, ZAVENTEM
D02/034 • USA OUTDOOR
TITLE • HENS BEHIND THE LENS
BRAND • VITAL FARMS
PRODUCT • VITAL FARMS EGGS
ENTERED BY • PREACHER, AUSTIN
IDEA CREATION • PREACHER, AUSTIN
PRODUCTION • LIGHTBOX PRODUCTIONS INC, AUSTIN
D03/042 • ITALY
PRINT & PUBLISHING CAMPAIGN
TITLE • BATH
BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA
PRODUCT • ROLLING STONE
ENTERED BY • VMLY&R ITALY, MILAN
IDEA CREATION • VMLY&R ITALY, MILAN
PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN
D03/043 • ITALY
PRINT & PUBLISHING CAMPAIGN
TITLE • BREAST FEEDING
BRAND • WEB MAGAZINE MAKERS LICENZIATARIO
ROLLING STONE PER L’ITALIA
PRODUCT • ROLLING STONE
ENTERED BY • VMLY&R ITALY, MILAN
IDEA CREATION • VMLY&R ITALY, MILAN
PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN
D03/044 • ITALY
PRINT & PUBLISHING CAMPAIGN
TITLE • VOMIT
BRAND • WEB MAGAZINE MAKERS LICENZIATARIO
ROLLING STONE PER L’ITALIA
PRODUCT • ROLLING STONE
ENTERED BY • VMLY&R ITALY, MILAN
IDEA CREATION • VMLY&R ITALY, MILAN
PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN
D03/045 • ITALY
PRINT & PUBLISHING CAMPAIGN
TITLE • TOILET
BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA
PRODUCT • ROLLING STONE
ENTERED BY • VMLY&R ITALY, MILAN
IDEA CREATION • VMLY&R ITALY, MILAN
PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN
E01/007 • USA
BRAND & COMMUNICATIONS DESIGN
TITLE • NATIONAL ROAST DAY
BRAND • WENDY’S
PRODUCT • WENDY’S
ENTERED BY • VMLY&R, KANSAS CITY
IDEA CREATION • VMLY&R, KANSAS CITY
MEDIA • SPARK FOUNDRY, NEW YORK
PR • KETCHUM, CHICAGO
E03/059 • USA
PRINT & PUBLISHING
TITLE • DR. RICK WILL SEE YOU NOW
BRAND • PROGRESSIVE INSURANCE
PRODUCT • INSURANCE
ENTERED BY • ARNOLD WORLDWIDE, BOSTON
IDEA CREATION • ARNOLD WORLDWIDE, BOSTON
PRODUCTION • SWEET RICKEY, BOSTON
POST PRODUCTION • GLOSS VFX, NEW YORK
BRONZE AWARDS
B01/096 • USA
BRAND & COMMUNICATIONS DESIGN
TITLE • NYPHIL
BRAND • NEW YORK PHILHARMONICS
PRODUCT • NEW YORK PHILHARMONICS
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
PRODUCTION • OGILVY, NEW YORK
B03/076 • SPAIN
PRINT & PUBLISHING CAMPAIGN
TITLE • RADICCHIO
BRAND • BURGER KING
PRODUCT • RESTAURANTS
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • LUNDLUND, STOCKHOLM
B03/077 • SPAIN
PRINT & PUBLISHING CAMPAIGN
TITLE • RED BELL PEPPER
BRAND • BURGER KING
PRODUCT • RESTAURANTS
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • LUNDLUND, STOCKHOLM
B04/012 • AUSTRALIA
PACKAGING DESIGN
TITLE • REJECTED ALES
BRAND • MATILDA BAY
PRODUCT • MATILDA BAY ORIGINAL ALE
ENTERED BY • HOWATSON + COMPANY, SYDNEY
IDEA CREATION • HOWATSON + COMPANY, SYDNEY
PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY
MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY
PR
• HOWATSON + COMPANY, SYDNEY
POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY
B04/025 • GERMANY
PACKAGING DESIGN
TITLE • #FLUTWEIN - OUR WORST VINTAGE
BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V.
PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR”
ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING
IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING
PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING
MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN
PR • SEVENONE ADFACTORY, UNTERFOHRING
POST PRODUCTION
• SEVENONE ADFACTORY, UNTERFOHRING
C03/037 • THAILAND
PRINT & PUBLISHING CAMPAIGN
TITLE • COCKROACH
BRAND • LIVE LONG LIFE CO., LTD
PRODUCT • GOOGO GREEN
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • ILLUSION CGI STUDIO, BANGKOK
C03/038 • THAILAND
PRINT & PUBLISHING CAMPAIGN
TITLE • FLY
BRAND • LIVE LONG LIFE CO., LTD
PRODUCT • GOOGO GREEN
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • ILLUSION CGI STUDIO, BANGKOK
C03/039 • THAILAND
PRINT & PUBLISHING CAMPAIGN
TITLE • ANTS
BRAND • LIVE LONG LIFE CO., LTD
PRODUCT • GOOGO GREEN
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • ILLUSION CGI STUDIO, BANGKOK
C03/076 • PORTUGAL
PRINT & PUBLISHING
TITLE • PORTUGUESE (RE)CONSTITUTION
BRAND • PENGUIN BOOKS
PRODUCT • PENGUIN BOOKS
ENTERED BY • FCB, LISBON
IDEA CREATION • FCB, LISBON
PRODUCTION • SHOW OFF FILMS, LISBON
D02/011 • FRANCE OUTDOOR
TITLE • REBIRTH
BRAND • LEICA
PRODUCT • CAMERA
ENTERED BY • TBWA, PARIS IDEA CREATION • TBWA, PARIS
D03/041 • CANADA
PRINT & PUBLISHING
TITLE • COLOURS OF PRIDE
BRAND • FONDATION ÉMERGENCE
PRODUCT • FONDATION ÉMERGENCE
ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO
POST PRODUCTION • GRAYSON MUSIC, TORONTO
E03/056 • SPAIN
PRINT & PUBLISHING
TITLE • A DOG’S NAME BRAND • BURGER KING
PRODUCT • RESTAURANTS
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK


Grand Prix

ENTERTAINMENT
EAT A SWEDE
SWEDISH FOOD FEDERATION
MCCANN,
SWEDEN
STOCKHOLM
ENTERTAINMENT TRACK –– WINNERS
GRAND PRIX
A03/031 • SWEDEN
FICTION FILM: 5-30 MINUTES
TITLE • EAT A SWEDE
BRAND • SWEDISH FOOD FEDERATION
PRODUCT • EAT A SWEDE
ENTERED BY • MCCANN, STOCKHOLM
IDEA CREATION • MCCANN, STOCKHOLM
PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM
MEDIA • UM, BUCHAREST
PR
• WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO
POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM
GOLD AWARDS
A01/067 • MEXICO
FICTION FILM: UP TO 5 MINUTES
TITLE • VICTORIA CEMPASÚCHIL: THE TASTE OF REUNION
BRAND • ABINBEV
PRODUCT • CERVEZA VICTORIA
ENTERED BY • OGILVY, MEXICO CITY
IDEA CREATION • OGILVY, MEXICO CITY
PRODUCTION • MEDIA.MONKS., CUAUHTEMOC
POST PRODUCTION • MEDIA.MONKS., CUAUHTEMOC
A10/009 • USA
BRAND INTEGRATION & PARTNERSHIPS
TITLE • MYTHIC QUEST: CORPORATE GRUBHUB CARD LEAK
BRAND • APPLE TV+
PRODUCT • MYTHIC QUEST
ENTERED BY
• APPLE TV+, CULVER CITY
IDEA CREATION • MIRIMAR, LOS ANGELES
PRODUCTION • MIRIMAR, LOS ANGELES
MEDIA • APPLE TV+, CULVER CITY
PR • APPLE TV+, CULVER CITY
C02/038 • BRAZIL
BRAND INTEGRATION FOR GAMES
TITLE • LOS SANTOS +3ºC
BRAND • GREENPEACE
PRODUCT • GREENPEACE
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO
MEDIA • VMLY&R, SÃO PAULO
PR • VMLY&R, SÃO PAULO
E01/060 • UNITED KINGDOM
INNOVATION IN BRANDED CONTENT
TITLE • TOXIC INFLUENCE
BRAND • DOVE | UNILEVER
PRODUCT • GLOBAL PERSONAL CARE BRAND
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
SILVER AWARDS
A04/023 • USA
NON-FICTION FILM: 5-30 MINUTES
TITLE • CODED: THE HIDDEN LOVE OF J.C. LEYENDECKER
BRAND • PROCTER & GAMBLE
PRODUCT • IVORY SOAP, GILLETTE, PANTENE, HEAD & SHOULDERS
ENTERED BY • PROCTER & GAMBLE, CINCINNATI
IDEA CREATION • PROCTER & GAMBLE, CINCINNATI/ DELIRIO FILMS, LOS ANGELES/IMAGINE ENTERTAINMENT, BEVERLY HILLS
PRODUCTION • DELIRIO FILMS, LOS ANGELES/ IMAGINE ENTERTAINMENT, BEVERLY HILLS
MEDIA • IMAGINE ENTERTAINMENT, BEVERLY HILLS/MTV, NEW YORK
PR • PROCTER & GAMBLE, CINCINNATI/THE 2050 GROUP, WASHINGTON, D.C./HILL+KNOWLTON STRATEGIES, WASHINGTON DC
POST PRODUCTION • DELIRIO FILMS, LOS ANGELES/ IMAGINE ENTERTAINMENT, BEVERLY HILLS
A11/001 • CHINA
ENGAGEMENT/DISTRIBUTION STRATEGY
TITLE • DUBBING THE MOVIE
BRAND • DUNHUANG ACADEMY + TENCENT PICTURES
PRODUCT • DUNHUANG
ENTERED BY • TENCENT, SHENZHEN
IDEA CREATION • TENCENT, SHENZHEN
PRODUCTION • TREEDOM, SHENZHEN
MEDIA • TENCENT, SHENZHEN
B01/048 • INDIA
TALENT: FILM, SERIES & AUDIO
TITLE • MASTER JI
BRAND • BYJU’S
PRODUCT • BYJU’S
ENTERED BY • BYJU’S, BENGALURU
IDEA CREATION • BYJU’S, BENGALURU
PRODUCTION • DORA DIGS, MUMBAI
MEDIA
• BYJU’S, BENGALURU
POST PRODUCTION • DORA DIGS, MUMBAI
B03/012 • USA
TALENT: DIGITAL & SOCIAL
TITLE • WHAT WHACK WEARS BRAND • ADOBE
PRODUCT • ADOBE CREATIVE CLOUD
ENTERED BY • PEREIRA O’DELL, SAN FRANCISCO
IDEA CREATION • PEREIRA O’DELL, SAN FRANCISCO/ ADOBE, SAN FRANCISCO
PRODUCTION • SCHOLAR, LOS ANGELES
E01/033 • USA
INNOVATION IN BRANDED CONTENT
TITLE • THE FIRST META SNEAKER
BRAND • UNDER ARMOUR
PRODUCT • GENESIS CURRY FLOW NFT
ENTERED BY • BERLIN CAMERON, NEW YORK
IDEA CREATION • BERLIN CAMERON, NEW YORK
PRODUCTION • NEWKINO STUDIO, NEW YORK
PR • DIGENNARO COMMUNICATIONS, NEW YORK/ EDELMAN, WASHINGTON /NASTY/CREATIVE, BROOKLYN
E01/048 • BRAZIL
INNOVATION IN BRANDED CONTENT
TITLE • LOS SANTOS +3ºC
BRAND • GREENPEACE
PRODUCT • GREENPEACE
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO
MEDIA • VMLY&R, SÃO PAULO
PR • VMLY&R, SÃO PAULO
E01/051 • SWEDEN
INNOVATION IN BRANDED CONTENT
TITLE • EAT A SWEDE
BRAND • SWEDISH FOOD FEDERATION
PRODUCT • EAT A SWEDE
ENTERED BY • MCCANN, STOCKHOLM
IDEA CREATION • MCCANN, STOCKHOLM
PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/ FLX 2.0, STOCKHOLM
MEDIA • UM, BUCHAREST
PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO
POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM
BRONZE AWARDS
A03/024 • USA
FICTION FILM: 5-30 MINUTES
TITLE • ESCAPE FROM THE OFFICE
BRAND • APPLE
PRODUCT • APPLE
ENTERED BY • SMUGGLER, CENTRAL LA
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SMUGGLER, CENTRAL LA
A03/034 • USA
FICTION FILM: 5-30 MINUTES
TITLE • 8:46 FILMS
BRAND • PROCTER & GAMBLE
PRODUCT • CORPORATE PURPOSE
ENTERED BY • SATURDAY MORNING, LOS ANGELES
IDEA CREATION • SATURDAY MORNING, LOS ANGELES
PRODUCTION • TRIBECA DIGITAL STUDIOS, NEW YORK/ GRANDARMY, NEW YORK
A06/017 • UNITED KINGDOM
NON-FICTION FILM: OVER 30 MINUTES
TITLE • FRIES!
BRAND • SIR KENSINGTON’S
PRODUCT • HONEY MUSTARD FRY SAUCE BY CHRISSY TEIGEN
ENTERED BY • UNILEVER, LONDON
IDEA CREATION • UNILEVER, LONDON
PRODUCTION • ZERO POINT ZERO PRODUCTION INC, NEW YORK/ SUIT & THAI PRODUCTIONS, NEW YORK
POST PRODUCTION • ZERO POINT ZERO PRODUCTION INC, NEW YORK
A09/003 • AUSTRALIA
AUDIO CONTENT
TITLE • CRIME INTERRUPTED
BRAND • AUSTRALIAN FEDERAL POLICE
PRODUCT • AUSTRALIAN FEDERAL POLICE RECRUITMENT
ENTERED BY • HOST HAVAS, SYDNEY
IDEA CREATION • HOST HAVAS, SYDNEY
PRODUCTION • SEDONA, SYDNEY/CASEFILE PRESENTS, SYDNEY
A10/017 • ARGENTINA
BRAND INTEGRATION & PARTNERSHIPS
TITLE • GETTING LUIS MIGUEL ON BOARD
BRAND • PEPSICO MEXICO
PRODUCT • SABRITAS
ENTERED BY • SLAP GLOBAL, BUENOS AIRES
IDEA CREATION • SLAP GLOBAL, BUENOS AIRES
PRODUCTION • GATO GRANDE, MEXICO CITY
MEDIA • PEPSICO, MEXICO CITY
A11/022 • USA
ENGAGEMENT/DISTRIBUTION STRATEGY
TITLE • MARVEL TEASER OR TIDE AD?
BRAND • PROCTER & GAMBLE
PRODUCT • TIDE
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • MARVEL STUDIOS PARTNERSHIPS, BURBANK/ BULLITT, HOLLYWOOD
MEDIA • PROCTER & GAMBLE, CINCINNATI
PR • POWELL COMMUNICATIONS, NEW YORK
POST PRODUCTION • FRAMESTORE, LOS ANGELES/WHITEHOUSE
POST PRODUCTIONS, SANTA MONICA/ COMPANY 3, NEW YORK/
IMN CREATIVE, GLENDALE
B03/019 • CHILE
TALENT: DIGITAL & SOCIAL
TITLE • SERIES TOUR
BRAND • NETFLIX
PRODUCT • NETFLIX
ENTERED BY • WOLF BCPP, SANTIAGO
IDEA CREATION • WOLF BCPP, SANTIAGO
PRODUCTION • U FILMS, MONTEVIDEO
POST PRODUCTION • U FILMS, MONTEVIDEO
B03/022 • USA
TALENT: DIGITAL & SOCIAL
TITLE • SNACKABLE SCREENS/FLAMIN’ HOTTIE
BRAND • DORITOS/CHEETOS
PRODUCT • FLAMIN’ HOT CHEETOS AND DORITOS
ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO
IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO
PRODUCTION • GS&P LABS, SAN FRANCISCO
MEDIA • OMD, NEW YORK
PR
• KETCHUM, NEW YORK
B03/033 • USA
TALENT: DIGITAL & SOCIAL
TITLE • #TURNTOCOLD
BRAND • PROCTER & GAMBLE - TIDE
PRODUCT • TIDE LAUNDRY DETERGENT
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
MEDIA • PROCTER & GAMBLE, CINCINNATI
PR • MARINA MAHER COMMUNICATIONS, NEW YORK
D02/003 • UNITED KINGDOM
BRAND INTEGRATION & PARTNERSHIPS
TITLE • LONG LIVE THE PRINCE
BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
PRODUCT • KIYAN PRINCE FOUNDATION
ENTERED BY • ENGINE, LONDON
IDEA CREATION • ENGINE, LONDON
PRODUCTION
• ENGINE, LONDON/FRAMESTORE, LONDON
PR • ENGINE, LONDON/MISCHIEF, LONDON
POST PRODUCTION • FRAMESTORE, LONDON/ STRING AND TINS, LONDON/ NINETEENTWENTY, LONDON
E01/003 • AUSTRALIA
INNOVATION IN BRANDED CONTENT
TITLE • THE AD BREAK CHAMPIONSHIP - GTI HIJACK
BRAND • VOLKSWAGEN
PRODUCT • VOLKSWAGEN GOLF GTI
ENTERED BY • DDB, SYDNEY
IDEA CREATION • DDB, SYDNEY
PRODUCTION
• TRIBAL WORLDWIDE, SYDNEY/DDB, SYDNEY/ ART OF PLAY, MELBOURNE/SCOUNDREL, SYDNEY
MEDIA • PHD, SYDNEY
POST PRODUCTION • ADAM WILLS, SYDNEY/WHITE CHOCOLATE, SYDNEY/SONAR MUSIC, SYDNEY/THE KITCHEN CREATIVE, SYDNEY
E01/024 • USA
INNOVATION IN BRANDED CONTENT
TITLE • CODA PLAYLIST CURATED BY DEAF PEOPLE
BRAND • APPLE
PRODUCT • APPLE MUSIC
ENTERED BY • ROSEWOOD CREATIVE, VAN NUYS
IDEA CREATION • ROSEWOOD CREATIVE, VAN NUYS
PRODUCTION • ROSEWOOD CREATIVE, VAN NUYS
MEDIA • APPLE, CUPERTINO
POST PRODUCTION • ROSEWOOD CREATIVE, VAN NUYS
E01/031 • BELGIUM
INNOVATION IN BRANDED CONTENT
TITLE • CRISPY SUBTITLES
BRAND • PEPSICO
PRODUCT • LAYS
ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS
IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS/ HAPPINESS SAIGON, AN FCB ALLIANCE, HO CHI MINH CITY
PRODUCTION • BLISS INTERACTIVE, HO CHI MINH CITY
LET’S PLAY AT
BEACH SPOTIFY
Grand Prix

GRAND PRIX
A01/023 • USA
EXCELLENCE IN MUSIC VIDEO
TITLE • THIS IS NOT AMERICA FT. IBEYI
BRAND • RESIDENTE
PRODUCT • RESIDENTE MUSIC VIDEO
ENTERED BY • DOOMSDAY ENTERTAINMENT, LOS ANGELES
IDEA CREATION
• DOOMSDAY ENTERTAINMENT, LOS ANGELES/SONY MUSIC LATIN, MIAMI
PRODUCTION • DOOMSDAY ENTERTAINMENT, LOS ANGELES/MASTODONTE, MEXICO CITY
MEDIA • SONY MUSIC LATIN, MIAMI
PR
• SONY MUSIC LATIN, MIAMI
POST PRODUCTION • FINAL CUT, LOS ANGELES/ MATHEMATIC STUDIO, MONTREAL
GOLD AWARDS
A02/037 • USA
INTEGRATION INTO MUSIC CONTENT
TITLE • LIL JIF PROJECT
BRAND • JIF
PRODUCT • JIF PEANUT BUTTER
ENTERED BY • PUBLICIS, NEW YORK
IDEA CREATION
• PUBLICIS, NEW YORK/PSONE, NEW YORK
PRODUCTION • PSONE, NEW YORK
PR
• PSONE, NEW YORK
D02/038 • USA
USE OF LICENSED/ADAPTED MUSIC
TITLE • TEENAGE DREAM
BRAND • SANDY HOOK PROMISE
PRODUCT • SANDY HOOK PROMISE ORGANIZATION
ENTERED BY • HUMAN MUSIC & SOUND DESIGN, NEW YORK
IDEA CREATION
• BBDO, NEW YORK
PRODUCTION • SMUGGLER, CENTRAL LA
POST PRODUCTION • HUMAN MUSIC & SOUND DESIGN, NEW YORK
D04/016 • USA
EXCLUSIVE ARTIST CONTENT
TITLE • BLACK-OWNED FRIDAY 2021
BRAND • GOOGLE
PRODUCT • GOOGLE SMALL BUSINESS
ENTERED BY • GOOGLE, NEW YORK
IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES
PRODUCTION • BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES
PR • GOOGLE, NEW YORK
POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON
D04/042 • USA
EXCLUSIVE ARTIST CONTENT
TITLE • FANCY LIKE
BRAND • APPLEBEE’S
PRODUCT • APPLEBEE’S
ENTERED BY • GREY, NEW YORK
IDEA CREATION
• GREY, NEW YORK
PRODUCTION • TOWNHOUSE, NEW YORK
MEDIA • INITIATIVE, NEW YORK
PR • CURRENT GLOBAL, CHICAGO
POST PRODUCTION • TOWNHOUSE, NEW YORK
SILVER AWARDS
• USA
A01/035
EXCELLENCE IN MUSIC VIDEO
TITLE • INDUSTRY BABY
BRAND • COLUMBIA RECORDS
PRODUCT • LIL NAS X
ENTERED BY • LONDON ALLEY, LOS ANGELES
IDEA CREATION • LONDON ALLEY, LOS ANGELES
PRODUCTION • LONDON ALLEY, LOS ANGELES
POST PRODUCTION • LONDON ALLEY, LOS ANGELES
A01/053 • BRAZIL
EXCELLENCE IN MUSIC VIDEO
TITLE • SONHO
BRAND • NEGO BALA
PRODUCT • NEGO BALA
ENTERED BY • AKQA, SÃO PAULO
IDEA CREATION • AKQA, SÃO PAULO
PRODUCTION • STINK FILMS, SÃO PAULO/ SATELITE AUDIO, SÃO PAULO
POST PRODUCTION • STINK FILMS, SÃO PAULO/ SATELITE AUDIO, SÃO PAULO
D03/016 • USA
ARTIST AS A BRAND/CAUSE AMBASSADOR
TITLE • LIL JIF PROJECT
BRAND • JIF
PRODUCT • JIF PEANUT BUTTER
ENTERED BY • PUBLICIS, NEW YORK
IDEA CREATION
• PUBLICIS, NEW YORK/PSONE, NEW YORK
PRODUCTION • PSONE, NEW YORK
PR • PSONE, NEW YORK
D04/037 • BRAZIL
EXCLUSIVE ARTIST CONTENT
TITLE • BLACK BUSINESS BEATS
BRAND • MERCADO LIVRE (EBAZAR)
PRODUCT • INSTITUTIONAL
ENTERED BY • GUT, SÃO PAULO
IDEA CREATION • GUT, SÃO PAULO
PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO
MEDIA • GUT, SÃO PAULO
PR • GUT, SÃO PAULO
D05/025 • USA
BRAND PARTNERSHIP/ENDORSEMENT
TITLE • LIL JIF PROJECT
BRAND • JIF
PRODUCT • JIF PEANUT BUTTER
ENTERED BY • PUBLICIS, NEW YORK
IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK
PRODUCTION • PSONE, NEW YORK
PR • PSONE, NEW YORK
BRONZE AWARDS
A02/050 • USA
INTEGRATION INTO MUSIC CONTENT
TITLE • TEENAGE DREAM
BRAND • SANDY HOOK PROMISE
PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT
ENTERED BY • BBDO, NEW YORK
IDEA CREATION • BBDO, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK
MEDIA • PHD, NEW YORK
PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK
B01/012 • ITALY
MUSIC LIVE EXPERIENCE
TITLE • STARAOKE
BRAND • PRIME VIDEO
PRODUCT • PRIME VIDEO
ENTERED BY • OGILVY, MILAN
IDEA CREATION
• OGILVY, MILAN
PRODUCTION • T3KNE, ROME
B02/016 • USA
FAN ENGAGEMENT/COMMUNITY BUILDING
TITLE • PEPSI HALFTIME ULTRA PASS
BRAND • PEPSI + VERIZON
PRODUCT • PEPSI ULTRA PASS POWERED BY VERZION 5G
ENTERED BY • R/GA, NEW YORK
IDEA CREATION • R/GA, NEW YORK/VERIZON COMMUNICATIONS, BASKING RIDGE/PEPSI, PURCHASE/TRIGGER
GLOBAL, LOS ANGELES
PRODUCTION • R/GA, NEW YORK/TRIGGER GLOBAL, LOS ANGELES/SIX DEGREES, IRVING/8TH WALL, CALIFORNIA
MEDIA • R/GA, NEW YORK/VERIZON COMMUNICATIONS, BASKING RIDGE
D03/017 • CANADA
ARTIST AS A BRAND/CAUSE AMBASSADOR
TITLE • TIM HORTONS - TIMBIEBS
BRAND • TIM HORTONS
PRODUCT • TIM HORTONS
ENTERED BY • GUT, TORONTO
IDEA CREATION • GUT, TORONTO
PRODUCTION • BOY IN THE CASTLE, LOS ANGELES/ GRAYSON MUSIC, TORONTO
MEDIA • MEDIA.MONKS, TORONTO/HORIZON MEDIA, TORONTO PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK/CRAFT, TORONTO
POST PRODUCTION • THE VANITY, TORONTO/ ROOSTER POST PRODUCTION, TORONTO
D04/010 • JAPAN
EXCLUSIVE ARTIST CONTENT
TITLE • PLAY HAS NO LIMITS FEAT. KENSHI YONEZU
BRAND • SONY INTERACTIVE ENTERTAINMENT
PRODUCT • PLAYSTATION
ENTERED BY • SIX INC., TOKYO
IDEA CREATION • SIX INC., TOKYO/HAKUHODO INC., TOKYO/HAKUHODO KETTLE INC., TOKYO
PRODUCTION • GEEK PICTURES INC., TOKYO
POST PRODUCTION • KHAKI, TOKYO/IMAGICA, TOKYO/OMNIBUS JAPAN INC., TOKYO/MARK, TOKYO
D04/035 • USA
EXCLUSIVE ARTIST CONTENT
TITLE • DOJACODE
BRAND • GIRLS WHO CODE
PRODUCT • DOJACODE
ENTERED BY • MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK
PRODUCTION • ACTIVE THEORY, LOS ANGELES PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK
D05/012 • USA
BRAND PARTNERSHIP/ENDORSEMENT
TITLE • GEICO “SCOOP!”
BRAND • GEICO
PRODUCT • INSURANCE
ENTERED BY • THE MARTIN AGENCY, RICHMOND
IDEA CREATION • THE MARTIN AGENCY, RICHMOND
PRODUCTION • SUPERJOY, VIRGINIA
Grand Prix

ENTERTAINMENT TRACK –– WINNERS
GRAND PRIX
E06/014 • UNITED KINGDOM
DIVERSITY & INCLUSION IN SPORT
TITLE • NIKESYNC
BRAND • NIKE
PRODUCT • NIKESYNC APP
ENTERED BY • R/GA, LONDON
IDEA CREATION • R/GA, LONDON
GOLD AWARDS
A02/009 • USA
LIVE BROADCAST/LIVE STREAMING
TITLE • NATIVE SPORTSCASTERS
BRAND • AB INBEV
PRODUCT • CORONA
ENTERED BY • WE BELIEVERS, BROOKLYN
• WE BELIEVERS, BROOKLYN
IDEA CREATION
PRODUCTION • PRODOERS, NEW YORK
MEDIA • MEDIACOM MEXICO, MEXICO CITY
POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK
A04/017 • BRAZIL
GAMING
TITLE • LOS SANTOS +3ºC
BRAND • GREENPEACE
PRODUCT • GREENPEACE
ENTERED BY • VMLY&R, SÃO PAULO
• VMLY&R, SÃO PAULO
IDEA CREATION
PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO
MEDIA • VMLY&R, SÃO PAULO
PR
• VMLY&R, SÃO PAULO
E02/023 • BRAZIL
BRAND STORYTELLING
TITLE • STUCK IN THE 80S
BRAND • ABINBEV - GUARANÁ ANTARCTICA
PRODUCT • GUARANÁ ANTARCTICA
ENTERED BY • SOKO, SÃO PAULO
IDEA CREATION • SOKO, SÃO PAULO
PRODUCTION • CLAVA, SÃO PAULO /LIMBIC MUSIC, SÃO PAULO
PR • SOKO, SÃO PAULO
SILVER AWARDS
A01/003 • UNITED KINGDOM
FILM SERIES AND AUDIO
TITLE • SUPER. HUMAN.
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • 4CREATIVE, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • SOMESUCH, LONDON
A04/019 • UNITED KINGDOM
GAMING
TITLE • FIFA21 X MIDNIGHT RAMADAN LEAGUE
BRAND • EA SPORTS
PRODUCT • FIFA21
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • PULSE FILMS, LONDON
MEDIA • M/SIX AGENCY, LONDON
PR • 160OVER90, LONDON
POST PRODUCTION • TIME BASED ARTS, LONDON
C01/037 • UNITED ARAB EMIRATES
FAN ENGAGEMENT
TITLE • I’M POSSIBLE BILLBOARDS
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • HAVAS MIDDLE EAST, DUBAI
IDEA CREATION • HAVAS MIDDLE EAST, DUBAI
PRODUCTION • HAVAS MIDDLE EAST, DUBAI
MEDIA • MEDIACOM MENA, DUBAI
PR
• RED HAVAS MIDDLE EAST, DUBAI
C02/018 • BRAZIL
INFLUENCER & CO-CREATION
TITLE • THE FOAMY HAIRCUT
BRAND • BRAHMA BEER
PRODUCT • AB INBEV
ENTERED BY • AFRICA DDB, SÃO PAULO
IDEA CREATION • AFRICA DDB, SÃO PAULO
• SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO
PRODUCTION
POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO
D01/027 • USA
INNOVATIVE TECH & PLATFORMS SPORT
TITLE • MCENROE VS MCENROE
BRAND • ANHEUSER-BUSCH INBEV
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
PR • 3PM - WEBER SHANDWICK, NEW YORK
POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES
D02/001 • THE NETHERLANDS
INNOVATION IN BRANDED PRODUCTS
TITLE • SAMSUNG FASTFRAME
BRAND • SAMSUNG ELECTRONICS BENELUX
PRODUCT • SAMSUNG FASTFRAME
ENTERED BY • CHEIL AMSTERDAM, AMSTERDAM
IDEA CREATION
• CHEIL AMSTERDAM, AMSTERDAM
PRODUCTION • MARIO PIEPENBRINK, ALKMAAR/ PIRKE PRODUCTIONS, AMSTERDAM
MEDIA • STARCOM, AMSTERDAM
PR • HVDM, DEN HAAG
POST PRODUCTION • DE GROT, AMSTERDAM
E05/034 • CHILE
SPORTS FOR GOOD
TITLE • THE SACRIFICE - THE MOST DANGEROUS SURF TOURNAMENT
BRAND • GREENPEACE
PRODUCT • GREENPEACE
ENTERED BY • MCCANN, SANTIAGO
IDEA CREATION • MCCANN, SANTIAGO
BRONZE AWARDS
A01/022 • SPAIN
FILM SERIES AND AUDIO
TITLE • THE DREAM BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR)
ENTERED BY • DDB SPAIN, MADRID
IDEA CREATION • DDB SPAIN, MADRID
PRODUCTION • LANDIA, MADRID/THE OMS, MADRID
PR • QMS COMUNICACION, MADRID
POST PRODUCTION • METROPOLITANA, MADRID
A04/001 • BELGIUM
GAMING
TITLE • THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
BRAND • DECATHLON
PRODUCT • SPORTS EQUIPMENT
ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN
IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN
PRODUCTION • FLEDGE, SINT-NIKLAAS/ RED EAGLE PRODUCTIONS, DORDRECHT
MEDIA • SEMETIS, BRUSSELS
PR • WALKIE TALKIE, GENT
B01/001 • FRANCE
SPORTS LIVE EXPERIENCE
TITLE • THE 9TH LANE
BRAND • LACOSTE
PRODUCT • LACOSTE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • COLLECTIVE ENSEMBLE, PARIS/DUCK FACTORY - DKFT, ISSY-LES-MOULINEAUX/MIDDLEMOTION, VANVES/ MARS OCTOBRE MUSIC, MONTPITOL
C01/052 • BRAZIL
FAN ENGAGEMENT
TITLE • UNBREAKABLE COURTS
BRAND • INSTITUTIONAL
PRODUCT • BUDWEISER
ENTERED BY • AFRICA DDB, SÃO PAULO
IDEA CREATION • AFRICA DDB, SÃO PAULO
PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO
D01/012 • AUSTRALIA
INNOVATIVE TECH & PLATFORMS SPORT
TITLE • AUSTRALIAN OPEN METAVERSE
BRAND • TENNIS AUSTRALIA
PRODUCT • AO ARTBALL NFT
ENTERED BY • RUN IT WILD, MELBOURNE
IDEA CREATION • RUN IT WILD, MELBOURNE
• RUN IT WILD, MELBOURNE
PRODUCTION
PR • RUN IT WILD, MELBOURNE
D01/013 • PERU
INNOVATIVE TECH & PLATFORMS SPORT
TITLE • E-NTERPRETERS
BRAND • PILSEN CALLAO
PRODUCT • PILSEN CALLAO
ENTERED BY • FAHRENHEIT DDB, LIMA
IDEA CREATION • FAHRENHEIT DDB, LIMA
PRODUCTION • KA&O FILMS AND CONTENT, LIMA
POST PRODUCTION • NATIVO POST, LIMA/LUNATIC, LIMA
E03/004 • BRAZIL
TARGETING/DISTRIBUTION STRATEGY
TITLE • THE PIRATE MATCH
BRAND • DIRECTVGO
PRODUCT • IPTV STREAMING
ENTERED BY • MIRUM AGENCY BRAZIL, CURITIBA
IDEA CREATION • MIRUM AGENCY BRAZIL, CURITIBA
PRODUCTION • BUZZ CREATIVE CONTENT STUDIO, CURITIBA/TORO ÁUDIO, CURITIBA
MEDIA • MIRUM AGENCY BRAZIL, CURITIBA
E04/006 • THE NETHERLANDS
PARTNERSHIPS WITH SPORTS TALENT
TITLE • SAMSUNG FASTFRAME
BRAND • SAMSUNG ELECTRONICS BENELUX
PRODUCT • SAMSUNG FASTFRAME
ENTERED BY • CHEIL AMSTERDAM, AMSTERDAM
IDEA CREATION • CHEIL AMSTERDAM, AMSTERDAM
PRODUCTION • MARIO PIEPENBRINK, ALKMAAR/PIRKE PRODUCTIONS, AMSTERDAM
MEDIA • STARCOM, AMSTERDAM
PR • HVDM, DEN HAAG
POST PRODUCTION • DE GROT, AMSTERDAM
E05/006 • UNITED KINGDOM
SPORTS FOR GOOD
TITLE • LONG LIVE THE PRINCE
BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH
ATTAX
PRODUCT • KIYAN PRINCE FOUNDATION
ENTERED BY • ENGINE, LONDON
IDEA CREATION • ENGINE, LONDON
PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON
• ENGINE, LONDON/MISCHIEF, LONDON
PR
POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON
E06/017 • BRAZIL
DIVERSITY & INCLUSION IN SPORT
TITLE • THE UNIFORM THAT NEVER EXISTED
BRAND • CENTAURO
PRODUCT • THE UNIFORM THAT NEVER EXISTED
ENTERED BY • TRACYLOCKE BRASIL, SÃO PAULO
IDEA CREATION • TRACYLOCKE BRASIL, SÃO PAULO
PRODUCTION • TRACYLOCKE BRASIL, SÃO PAULO
MEDIA • TRACYLOCKE BRASIL, SÃO PAULO
PR • TRACYLOCKE BRASIL, SÃO PAULO
E06/054 • CANADA
DIVERSITY & INCLUSION IN SPORT
TITLE • ADD THE M BRAND • YWCA
PRODUCT • YWCA
ENTERED BY • RETHINK, TORONTO
IDEA CREATION
• RETHINK, TORONTO
POST PRODUCTION • GRAYSON MUSIC, TORONTO
Grand Prix

DESIGN
PORTUGUESE (RE)CONSTITUTION
PENGUIN BOOKS
FCB, LISBON, PORTUGAL
CRAFT TRACK ––
GRAND PRIX
B05/027 • PORTUGAL
BOOKS
TITLE • PORTUGUESE (RE)CONSTITUTION
BRAND • PENGUIN BOOKS
PRODUCT • PENGUIN BOOKS
ENTERED BY • FCB, LISBON
IDEA CREATION • FCB, LISBON
PRODUCTION • SHOW OFF FILMS, LISBON
GOLD AWARDS
A01/030 • BRAZIL
CREATION OF A NEW BRAND IDENTITY
TITLE • RIO CARNAVAL - NEW BRAND
BRAND • RIO CARNAVAL
PRODUCT • CARNIVAL OF RIO DE JANEIRO
ENTERED BY • TATIL DESIGNING IDEAS, RIO DE JANEIRO
IDEA CREATION • TATIL DESIGNING IDEAS, RIO DE JANEIRO
PRODUCTION
• TATIL DESIGNING IDEAS, RIO DE JANEIRO/PLAU DESIGN, RIO DE JANEIRO
A03/008 • USA
DESIGN-DRIVEN EFFECTIVENESS
TITLE • PIÑATEX
BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM
PRODUCT • PIÑATEX
ENTERED BY • L&C, NEW YORK
IDEA CREATION • L&C, NEW YORK
PRODUCTION
• SUITCASE PRODUCTIONS, NEW YORK
POST PRODUCTION • AGOSTO, LIMA
A03/027 • SWEDEN
DESIGN-DRIVEN EFFECTIVENESS
TITLE • THE BILLION DOLLAR COLLECTION
BRAND • H&M FOUNDATION
PRODUCT • SUSTAINABLE TRANSFORMATION OF THE FASHION INDUSTRY
ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM
IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM
PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM
MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM
PR
• PRIME WEBER SHANDWICK, STOCKHOLM
B03/008 • PORTUGAL
PROMOTIONAL ITEM DESIGN
TITLE • CO2AT
BRAND • AZGARD 9
PRODUCT • CO2AT
ENTERED BY • THIS IS PACIFICA, PORTO
IDEA CREATION
• THIS IS PACIFICA, PORTO/STREAM AND TOUGH GUY, LISBON
B08/099 • KENYA
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • LESSO LESSONS
BRAND • ROTO & THE MINISTRY OF HEALTH KENYA
PRODUCT • POSTNATAL NUTRITIONAL EDUCATION
ENTERED BY • OGILVY AFRICA, NAIROBI
IDEA CREATION • OGILVY AFRICA, NAIROBI
MEDIA • OGILVY AFRICA, NAIROBI
PR
• OGILVY AFRICA, NAIROBI
F03/004 • CANADA
TOYS, EDUCATIONAL & INFANT PRODUCTS
TITLE • PARA EXPANSION PACK
BRAND • CANADIAN PARALYMPIC COMMITTEE
PRODUCT • TOKYO PARALYMPIC GAMES
ENTERED BY • BBDO, TORONTO
IDEA CREATION
• BBDO, TORONTO
PRODUCTION • BBDO, TORONTO
SILVER AWARDS
A01/033 • UKRAINE
CREATION OF A NEW BRAND IDENTITY
TITLE • CHORNOBYL VANISHING LOGO
BRAND • STATE AGENCY OF UKRAINE ON EXCLUSION ZONE MANAGEMENT
PRODUCT • CHORNOBYL EXCLUSION ZONE
ENTERED BY • THE OTHER LAND, KYIV
IDEA CREATION • BANDA AGENCY, KYIV
A02/018 • USA
REBRAND/REFRESH EXISTING BRAND
TITLE • WE HOCKEY
BRAND • ARIZONA COYOTES
PRODUCT • SPORTS
ENTERED BY • MULLENLOWE U.S.
IDEA CREATION • MULLENLOWE U.S.
PRODUCTION • LOVEBOAT, LOS ANGELES/SATELITE AUDIO, SÃO PAULO
POST PRODUCTION • DANILO ABRAHAM LLC, SÃO PAULO/ ROCK PAPER SCISSORS, SANTA MONICA/ YETI PRODUCTIONS, LOS ANGELES/MPC, CULVER CITY
A02/075 • CANADA
REBRAND/REFRESH EXISTING BRAND
TITLE • NATIONAL MAGAZINE AWARDS
BRAND • NATIONAL MAGAZINE AWARDS FOUNDATION
PRODUCT • NATIONAL MAGAZINE AWARDS FOUNDATION
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
A03/029 • GERMANY
DESIGN-DRIVEN EFFECTIVENESS
TITLE • #FLUTWEIN - OUR WORST VINTAGE
BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V.
PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR”
ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING
IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING
PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING
MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN
PR • SEVENONE ADFACTORY, UNTERFOHRING
POST PRODUCTION
• SEVENONE ADFACTORY, UNTERFOHRING
B08/053 • SWEDEN
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • SEA LEVEL RE-BOOT
BRAND • TRETORN
PRODUCT • RAIN BOOT
ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG
IDEA CREATION
PRODUCTION
• FORSMAN & BODENFORS, GOTHENBURG
• SUPERSTUDIO, BORAS
PR • FORSMAN & BODENFORS, GOTHENBURG
C01/040 • GERMANY
DIGITAL DESIGN
TITLE • STAYBL
BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)
PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE
ENTERED BY • HAVAS GERMANY, DÜSSELDORF
IDEA CREATION
• HAVAS GERMANY, DÜSSELDORF/HAVAS, NEW YORK
PRODUCTION • HAVAS GERMANY, DÜSSELDORF/ HAVAS MEDIA, NEW YORK
MEDIA • HAVAS GERMANY, DÜSSELDORF
PR
• HAVAS GERMANY, DÜSSELDORF
POST PRODUCTION • HAVAS MEDIA, NEW YORK
C04/001 • FRANCE
SOCIAL MEDIA DESIGN
TITLE • SPICE UP YOUR VALENTINE’S DAY
BRAND • LE CHOCOLAT DES FRANÇAIS
PRODUCT • CHOCOLATE BARS
ENTERED BY • TBWA, PARIS
IDEA CREATION • TBWA, PARIS
POST PRODUCTION • \ELSE, PARIS
D01/005 • JAPAN
RETAIL ENVIRONMENT & EXP DESIGN
TITLE • THE TOKYO TOILET
BRAND • THE NIPPON FOUNDATION
PRODUCT • PUBLIC TOILETS
ENTERED BY • THE NIPPON FOUNDATION, TOKYO
IDEA CREATION • THE NIPPON FOUNDATION, TOKYO
PRODUCTION • SHIBUYA WARD, TOKYO/DAIWA HOUSE INDUSTRY CO.,LTD., TOKYO/TOTO LTD., TOKYO
PR • THE NIPPON FOUNDATION, TOKYO
D02/013 • USA
POS, TOUCHPOINTS & IN-STORE COLLAT
TITLE • TOUCH CARD
BRAND • MASTERCARD
PRODUCT • TOUCH CARD
ENTERED BY • MCCANN, NEW YORK
IDEA CREATION • MCCANN, NEW YORK
PRODUCTION • MJZ, LOS ANGELES
MEDIA • CARAT, NEW YORK/KETCHUM, NEW YORK
POST PRODUCTION • Q DEPARTMENT, NEW YORK/JSM MUSIC, NEW YORK/MPC, NEW YORK/HENRYBOY, NEW YORK/NO6, NEW YORK
E06/029 • AUSTRALIA
SPECIAL EDITIONS & PROMO PACKAGING
TITLE • REJECTED ALES
BRAND • MATILDA BAY
PRODUCT • MATILDA BAY ORIGINAL ALE
ENTERED BY • HOWATSON + COMPANY, SYDNEY
IDEA CREATION • HOWATSON + COMPANY, SYDNEY
PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY
MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY
PR • HOWATSON + COMPANY, SYDNEY
POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY
BRONZE AWARDS
A01/016 • UKRAINE
CREATION OF A NEW BRAND IDENTITY
TITLE • KHORTYTSIA - THE ISLAND OF A MYSTERY
BRAND • KHORTYTSIA ISLAND
PRODUCT • TOURISTIC PLACE
ENTERED BY • BICKERSTAFF.734, KYIV
IDEA CREATION • BICKERSTAFF.734, KYIV
PRODUCTION • BICKERSTAFF.734, KYIV
PR
• BICKERSTAFF.734, KYIV
POST PRODUCTION • BICKERSTAFF.734, KYIV
A03/033 • UNITED KINGDOM
DESIGN-DRIVEN EFFECTIVENESS
TITLE • HOPE REEF
BRAND • MARS PETCARE
PRODUCT • SHEBA PET
ENTERED BY • AMV BBDO, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/ THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON
MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON
PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK
B01/017 • JAPAN
POSTERS
TITLE • BEAUTIFUL MUTATIONS
BRAND • THE AD MUSEUM TOKYO/YOSHIDA HIDEO MEMORIAL FOUNDATION
PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO
B01/093 • BRAZIL
POSTERS
TITLE • THE POLYGRAPH
BRAND • CNN BRASIL
PRODUCT • CNN BRASIL
ENTERED BY • ALMAPBBDO, SÃO PAULO
IDEA CREATION • ALMAPBBDO, SÃO PAULO
PRODUCTION • STUDIO BOREAL, SÃO PAULO/ ESTUDIO BLACK MADRE, SÃO PAULO
POST PRODUCTION • COLOSSAL, CURITIBA
B01/102 • BELGIUM
POSTERS
TITLE • THE PONCHO POSTER
BRAND • BRUSSELS MOBILITY
PRODUCT • BIKE FOR BRUSSELS
ENTERED BY • MORTIERBRIGADE, BRUSSELS
IDEA CREATION • MORTIERBRIGADE, BRUSSELS
MEDIA • JCDECAUX, BRUSSELS
B03/084 • CANADA
PROMOTIONAL ITEM DESIGN
TITLE • DREAM DROP
BRAND • ONTARIO LOTTERY AND GAMING CORPORATION
PRODUCT • LOTTO MAX
ENTERED BY • FCB CANADA, TORONTO
IDEA CREATION • FCB CANADA, TORONTO
PRODUCTION • COMMON GOOD, TORONTO/CRUEL, TORONTO, ON MEDIA • MEDIACOM, TORONTO
PR • HILL+KNOWLTON STRATEGIES, TORONTO
POST PRODUCTION • GRAYSON MUSIC, TORONTO/ COMMON GOOD, TORONTO
B05/013 • CANADA BOOKS
TITLE • CIRCULAR DESIGN FOR FASHION
BRAND • ELLEN MACARTHUR FOUNDATION
PRODUCT • CIRCULAR DESIGN METHODOLOGY
ENTERED BY • SID LEE, MONTRÉAL
IDEA CREATION • SID LEE, MONTRÉAL/ ELLEN MACARTHUR FOUNDATION, COWES
B08/033 • CANADA
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • COLOURS OF PRIDE
BRAND • FONDATION ÉMERGENCE
PRODUCT • FONDATION ÉMERGENCE
ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO
POST PRODUCTION • GRAYSON MUSIC, TORONTO
B08/040 • TURKEY
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • CAP THE TAP
BRAND • RECKITT-FINISH
PRODUCT • DISHWASHER DETERGENT
ENTERED BY • HAVAS TURKEY, ISTANBUL
IDEA CREATION • HAVAS TURKEY, ISTANBUL
PRODUCTION • DEPO FILM, ISTANBUL/3K1A MUSIC, ISTANBUL/ FORMUL DESIGN, ISTANBUL/MASTER MODEL, TURKEY
B08/079 • CANADA
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • TOUGH TURBAN
BRAND • PFAFF HARLEY-DAVIDSON
PRODUCT • PFAFF HARLEY-DAVIDSON
ENTERED BY • ZULU ALPHA KILO, TORONTO
IDEA CREATION • ZULU ALPHA KILO, TORONTO
PRODUCTION • ZULUBOT, TORONTO
PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO
C03/012 • USA
UX, UI & JOURNEY DESIGN
TITLE • CAMERA SWITCHES
BRAND • GOOGLE
PRODUCT • GOOGLE PIXEL
ENTERED BY • GOOGLE, MOUNTAIN VIEW
IDEA CREATION • GOOGLE CREATIVE LAB, LONDON
PRODUCTION • GOOGLE CREATIVE LAB, LONDON
D03/008 • POLAND
EVENT STORYTELLING
TITLE • FIRST AID FOR HUMANITY
BRAND • BNP PARIBAS & THE POLISH RED CROSS
PRODUCT • FIRST AID FOR HUMANITY
ENTERED BY • VMLY&R POLAND, WARSAW
IDEA CREATION • VMLY&R POLAND, WARSAW
PRODUCTION
• WARSAW WITCHES ASSOCIATION
PR • VMLY&R POLAND, WARSAW
POST PRODUCTION
• RIO DE POST, WARSAW
D04/017 • UKRAINE
SPATIAL & SCULPTURAL EXHIB & EXP
TITLE • MOTHERLAND PRIDE
BRAND • KYIVPRIDE
PRODUCT • KYIV PRIDE EVENT
ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV
IDEA CREATION
• SAATCHI & SAATCHI UKRAINE, KYIV
E03/007 • AUSTRALIA
OTHER FMCG & CONSUMER DURABLES
TITLE • COFFEE SCRUB
BRAND • 7-ELEVEN
PRODUCT • COFFEE SCRUB
ENTERED BY • CHEP NETWORK, MELBOURNE
IDEA CREATION
PRODUCTION
• CHEP NETWORK, MELBOURNE
• CHEP NETWORK, MELBOURNE
MEDIA • PHD AUSTRALIA, MELBOURNE
PR • CHEP NETWORK, MELBOURNE
E04/009 • GERMANY
HEALTHCARE
TITLE • FREEDOM GRAMS
BRAND • AROYA
PRODUCT • AROYA
ENTERED BY • SERVICEPLAN GERMANY, MUNICH
IDEA CREATION • SERVICEPLAN GERMANY, MUNICH
PRODUCTION
• OFF FILMS, MÜNCHEN/86TALES UG, BERLIN
PR • DIGENNARO COMMUNICATIONS, NEW YORK
F01/001 • USA
CONSUMER TECHNOLOGY & HOMEWARE
TITLE • TENO
BRAND • LUMIO
PRODUCT • TENO SPEAKER
ENTERED BY • LUMIO, SAN FRANCISCO
IDEA CREATION • LUMIO, SAN FRANCISCO
PRODUCTION • LUMIO, SAN FRANCISCO
F01/002 • SOUTH AFRICA
CONSUMER TECHNOLOGY & HOMEWARE
TITLE • SOULFUEL™️ SAFE LAMP™️
BRAND • CHICKEN LICKEN
PRODUCT • CHICKEN LICKEN
ENTERED BY • JOE PUBLIC UNITED, JOHANNESBURG
IDEA CREATION • JOE PUBLIC UNITED, JOHANNESBURG
PRODUCTION • JOE PUBLIC UNITED, JOHANNESBURG
F02/008 • PORTUGAL
LIFE,FASHION,LEIS,SPORTS&OUTDOOR
TITLE • CO2AT
BRAND • AZGARD 9
PRODUCT • CO2AT
ENTERED BY • THIS IS PACIFICA, PORTO
IDEA CREATION • THIS IS PACIFICA, PORTO/STREAM AND TOUGH GUY, LISBON
F02/025 • FRANCE
LIFE,FASHION,LEIS,SPORTS&OUTDOOR
TITLE • THÉO CURIN X LACOSTE
BRAND • LACOSTE
PRODUCT • LACOSTE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • GENERAL POP, PARIS
F02/031 • SOUTH AFRICA
LIFE,FASHION,LEIS,SPORTS&OUTDOOR
TITLE • NUGEN
BRAND • COLGATE
PRODUCT • TOOTHBRUSHES
ENTERED BY • VMLY&R, CAPE TOWN
IDEA CREATION • VMLY&R, CAPE TOWN
PRODUCTION • STREET TALENT AGENCY C/O DISCO CREATIVES, CAPE TOWN
F04/006 • USA
MEDICAL PRODUCTS
TITLE • SICK BEATS
BRAND • WOOJER
PRODUCT • SICK BEATS BY WOOJER
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
POST PRODUCTION • BANDIT, NEW YORK
SCREENING SCHEDULE
The Work & Awards Hub
Screening Room 1
Screening Schedule
Classic Track - Film Lions
Monday 20 June
11:00-12:00
A01. Food & Drink 12:00-13:15
A02. Consumer Goods
A03. Healthcare
A04. Automotive
13:15-15:00
15:00-19:00
A05. Retail
A06. Travel/ Leisure
A07. Media/ Entertainment
A08. Consumer Services/ Business to Business
A09. Not-for-profit/ Charity/ Government
Tuesday 21 June
09:00-12:15
12:15-14:45
D01. Screens & Event
D02. Micro-film
D03. New Realities
E01. TV/Cinema Film 14:45-19:00 E02. Online & viral Film
Wednesday 22 June
09:00-12:15 F01. Local Brand
F02. Challenger Brand 12:15-15:00 F03. Single-market Campai
15:00-19:00 F04. Social Behavior
Thursday 23 June
09:00-19:00 Film Lions Shortlist
Friday 24 June
10:00-16:00 Film Lions Shortlist at the Debussy Theatre
The Work & Awards Hub Screening Room 2
Screening Schedule
Craft Track - Film Craft Lions
Monday 20 June
11:00-19:00 Film Craft Lions Shortlist
Tuesday 21 June
09:00-19:00 Film Craft Lions Shortlist
Wednesday 22 June
09:00-19:00 Film Craft Lions Shortlist
Thursday 23 June
09:00-19:00 Film Craft Lions Shortlist
Friday 24 June
09:00-19:00 Film Craft Lions Shortlist
To find out when your work is screening come and talk to us at the Awards Hub desk.
SCREENING SCHEDULE
The Work & Awards Hub: Screening Room 3
Screening Schedule Entertainment Track
Monday 20 June
11:00 -13:30
13:30-16:00
16:00 -19:00
Entertainment Lions Shortlist
Entertainment Lions for Music Shortlist
Entertainment Lions for Sport Shortlist
Tuesday 21 June
09:00-12:20
12:20-15:40
15:40-19:00
Entertainment Lions Shortlist
Entertainment Lions for Music Shortlist
Entertainment Lions for Sport Shortlist
Wednesday 22 June
09:00-12:20
12:20-15:40
15:40-19:00
Entertainment Lions Shortlist
Entertainment Lions for Music Shortlist
Entertainment Lions for Sport Shortlist
Thursday 23 June
09:00-12:20
12:20-15:40
15:40-19:00
Friday 24 June
09:00-12:20
12:20-15:40
15:40-19:00
Entertainment Lions Shortlist
Entertainment Lions for Music Shortlist
Entertainment Lions for Sport Shortlist
Entertainment Lions Shortlist
Entertainment Lions for Music Shortlist
Entertainment Lions for Sport Shortlist
To find out when your work is screening come and talk to us at the Awards Hub desk.
























Cannes Beach Party
Looking forward to seeing our members at Rado & La Mandala Beach tomorrow at 22:00.





































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