LIONS DAILY NEWS
LIONS DAILY NEWS
Jury awards Grands Prix to two outstanding long-form films
THE CANNES Lions Film Jury picked out two highly distinctive campaigns as Grand Prix winners for Cannes Lions 2022. One Grand Prix went to ‘Super. Human’, an inspirational campaign from Channel 4’s
‘The
4Creative. The other went to Apple ‘Escape From The Office’, a witty eight-minute branded content film which showcases Apple office products through a character-led webisode.
‘Super.Human.’ produced in
partnership with Somesuch, is a brilliantly crafted threeminute film looking at the gruelling preparations of disabled athletes ahead of the Tokyo 2020 Paralympics. Film Jury President David Lubars, chief creative of -
ficer, BBDO Worldwide, said:
“There’s nothing we didn’t like about this TV execution for Channel 4 UK. Not only does it do an extraordinary job of generating excitement for the games, but it does so by portraying an under-represented and misunderstood group in a fun, aspirational, compassionate, surprising way. It’s a head snapper. And it’s flawlessly executed.”
The Apple campaign, produced by Smuggler, is based around four employees working in the office from hell. They decide to quit and set up their own packaging firm. The film charts their successful progress — and their reliance on Apple business tools. Lubars said: “This long-form film does a masterful job of presenting a litany of com-
Missing Chapter’ wins for ‘challenging cultural stigmas’
IT’S BEEN a game-changing week for India at the 2022 Cannes Lions International Festival of Creativity — and the awards have kept rolling in right until the last moment.
Heading off competition from the US and Mexico, Leo Burnett Mumbai and P&G secured the Sustainable Development Goals (SDG) Grand Prix for ‘The Missing Chapter’, a campaign created on behalf of sanitary brand Whisper. Developed as part of Whisper’s ‘Keep Girls In School’ movement, ‘The Missing Chapter’
sets out to address the lack of information that Indian girls are given about their first periods.
The campaign is based around a short film that shows girls passing around a slip of red paper at school. When one girl is caught with the paper, it turns out that it contains crucial information about periods. In essence, the girls are educating themselves because the schooling system isn’t.
Akhil Meshram, P&G’s senior director and category leader of feminine care, Indian subcontinent, said:
“At Whisper, we have been committed to increasing awareness around menstrual hygiene management and period education for the past 25 years. The ‘Keep Girls In School’ movement,
SUSTAINABLE A BLUEPRINT FOR CHANGE
DDB MEXICO’s ‘Data Tienda’, a campaign on behalf of WeCapital, has won the 2022 Grand Prix in the Glass: The Lion for Change category. The Glass Lion accolade is the second Grand Prix of the week for ‘Data Tienda’, which also triumphed in the Creative Data category. An ingenious campaign, ‘Data Tienda’ makes micro-credit loans available to the 35 million Mexican women who do not have bank accounts. Historically, these women have been unable to secure loans, because they have no tangible record of good financial management.
‘Data Tienda’ sidesteps this problem by collecting transactional records from the local shops that the women use regularly and then awarding them a credit score that the banks recognise. The scheme has already enabled thousands of women to secure loans that they had previously been denied.
addresses how young girls and their families don’t need to look at periods as taboo.”
Calling ‘The Missing Chapter’ “an inspiring case”, SDG jury president Kimberlee Wells, CEO of
Explaining why the Glass jury chose ‘Data Tienda’, jury president Colleen DeCourcy, former president of Wieden+Kennedy, said: “The use of local community shopkeepers as data points for the viability of low-income women as loan candidates was staggeringly simple, easily sustainable and a blueprint for change that could be used anywhere in the world. As a jury, we gravitated towards this idea, which took a fresh look at a very old problem
COLLEEN DECOURCEY
JURY AWARDS TWO FILM GRANDS PRIX
plex products in a highly entertaining, funny, empathetic, I-could-totallysee-myself-in-this-scenario way. Beautifully written, shot, edited and acted. The rare long-form piece you wouldn’t have minded going longer.”
Apple also celebrated a Gold Lion for ‘Detectives’, a humorous one-minute execution showcasing the focus capabilities of the iPhone 13 Pro.
‘THE MISSING CHAPTER’ WINS FOR ‘CHALLENGING CULTURAL STIGMAS’
TBWA\Melbourne and Adelaide, said: “By combining creativity, activism, cultural nuance and scale, it has brightened the future for India’s 23 million girls who drop out of school every year because they are scared and ashamed to menstruate.” Wells added: “The SDG Grand Prix needed to demonstrate how it contributed to advancing the UN’s 2030 Agenda for Sustainable Development across people, planet and economic prosperity. In recognising ‘The Missing Chapter’, we applaud the commitment to challenging cultural stigmas and misinformation.”
SUSTAINABLE A BLUEPRINT FOR CHANGE
and saw a way to solve it.” DeCourcy has been celebrating herself this week, after being presented with the 2022 Lion of St. Mark for a lifetime of service to creativity. “If I’m proud of anything,” she said, “it’s that I’ve been able to create space for people to unlock their own creative potential, showing there is room for all of us here.”
Dove tackles harmful beauty advice with deepfake tech
HOW DO you keep finding a fresh message for a brand like Dove, while staying true to a long-term goal of addressing issues in the beauty industry? By respecting that commitment through charting new challenges, according to Daniel Fisher, global creative lead at WPP Ogilvy, and Jo Bacon, global client lead. “Dove has always championed beauty being the source of happiness and not anxiety, but with the advent of social media the threat to girls’ self-esteem had actually got a lot worse,” Fisher said. “The problem is also hidden in their phones.
Last year, our campaign ‘Reverse Selfie’ examined the harm caused by heavily edited selfies. This time, ‘Detox
Your Feed’ tackles toxic beauty content in a startling way with the use of deepfake technology.” Fisher added: “Our research showed that the majority of girls would take the advice of an influencer over their own parent. When we started looking at the advice some of them were hearing, it was shock-
ing — everything from filing your teeth to skipping meals. Parents don’t know this is going on, and girls don’t realise that it’s bad news.”The campaign — shot with real mother-daughter pairings — shows the two watching a deepfake video of the mother dispensing toxic beauty advice. “It is a deeply shocking
experience for them. We had to capture it in one take, as that reaction couldn’t be repeated,” Fisher said. Bacon added: “The critical thing about the film is that it was done as a social experiment to see if the mothers understood what was on the girls’ feeds. The casting and the authenticity of it was really crucial. It was also showing the mothers the levels of toxicity that girls are exposed to. “There has been a lot of talk at Cannes about purpose and purposeful brands. Part of the activation part of the campaign is arming mothers with the power to detoxify their daughters’ feeds, and to arm girls with the tools to recognise it,” Bacon said.
Titanium winner honours Kiyan Prince
THE 2022 Cannes Lions Titanium Grand Prix has been awarded to ‘Long Live The Prince’, entered by Engine on behalf of the Kiyan Prince Foundation, EA Sports, QPR and Match Attax. Commenting on the creativity ingenuity of the campaign, Titanium Jury President Rob Reilly, global chief creative officer, WPP, said: “Purposeful ideas will go nowhere if you do not bring them to the world in a disruptive way. But to sell to teens, you need to work even harder to craft an approach that feels almost undetectable — you need to “sneak” in the purpose. This Grand Prix was flawless in threading that needle.”
‘Long Live The Prince’ is an activation built around the tragic story of Kiyan Prince, a talented young footballer
who was stabbed to death in 2006 while protecting his friend from a knife attack. Just 15, his life was cut short before he was able to fulfil his undoubted potential.
To mark his 30th birthday, Engine, in collaboration with EA and the Kiyan Prince Foundation, transformed Prince into a playable QPR character on EA Sports’ FIFA 21 game. The
campaign was devised to help provide inspiration to young people to be the best version of themselves. All proceeds raised by the campaign will go directly to the Foundation.
Engine worked with Kiyan’s family, Framestore, ELC and Professor Hassan Ugail at the University of Bradford to create a scientifically accurate image that
was developed to create the likenesses of Prince seen in the campaign. In addition, Match Attax issued a Kiyan Prince playing card, and major brands, including Adidas and JD, sponsored him. PR/Communications for the campaign was handled by MHP Mischief, which achieved widespread international coverage, across TV, traditional press and online.
• The 2022 Cannes Lions Grand Prix for Good has been awarded to ‘Save Ralph’, entered by the Humane Society of the US. Created by Vespa Pictures in partnership with Alldayeveryday and Arch Model Studios. The three-minute film takes a darkly humorous look at the issue of animal cosmetic testing.
LONG LIVE THE PRINCE
DOVE’S ‘DETOX YOUR FEED’
‘Above all, hire for cultural addition’
BOZOMA SAINT JOHN
MARKETING
executive Bozoma
Saint John issued a rallying call for industry folk to “get rid of the fear” in an impassioned and personal talk about her career path and personal history. She walked on stage in the Debussy on Wednesday against a backdrop of newspaper headlines describing her myriad job changes, revealing that while her CV was ostensibly “impressive”, that she harboured a fear of “being judged for being flighty… for being inconsistent” for her various role switches over the years. “People have called me selfish or arrogant. That it’s all about me. And yes, it’s true — it is all about me. It’s my life and my career. And it should be all about you, too. If you’re not doing the thing that makes you great, why are you doing it?”
Saint John has held chief marketing officer positions at a range of top businesses, from PepsiCo to Netflix, from Apple Music to Uber. She acknowledged that she has often been publicly criticised for moving on and asked the audience: “Why is it that we are not allowed to move? To change, to grow? Why do you think I wanted to leave — perhaps the environment wasn’t right? Don’t you
think I wanted the gold watch?”
She shared that she was currently taking a break from work but was still interested in finding a job where “she could be comfortable for 20 years”. In the meantime, she said, she had used a moment of personal tragedy to take her “power back”.
“Eight and a half years ago, my husband Peter Saint John was diagnosed with cancer and passed away after six months. That changed everything. We are always waiting. Don’t wait, I implore you.
“In the eight years since, I’ve had renewed energy. I’m not waiting. So I ask you to self-assess. Really ask if you are in the place that makes you happiest. And I’m asking leaders to change the narrative and take the stigma away from people who change jobs. Hire people whose CVs look like popcorn. Above all, hire for cultural addition.”
THE GLOBAL Goals, the 17 sustainable development goals adopted by the United Nations in 2015 to create a better world, are still fit for purpose, agreed the speakers at Thursday’s session, How Do We Take Real Action For The Global Goals?
The panel debate kicked off with Nadine Khaouli, a Generation17 young leader who is collaborating with the UNDP (United Nations Development Programme) and electronics conglomerate Samsung. A youth activist who is passionate about the Global Goals and its impact on young people, Khaouli is the firstever Lebanese person to speak at the Cannes Lions International Festival of Creativity.
Talk less and do more, Global Goals panel urges marketers Changemakers share designs on future-proofing the world
Youths are no longer waiting in the back seat for equality
She is here to ask the creative community to support Kafe be Kafak (Hand in Hand), her non-profit organisation that helps displaced families. Khaouli was inspired to act after the 2020 port explosion that devastated Beirut.
“Lebanon is experiencing a rapid rate of poverty,” she said. “Many people are leaving the country and we only have access to one hour of electricity per day.” Khaouli also urged Lions delegates to become involved in Generation17, “because today’s youths are no longer waiting in the back seat for equality
— they are motivated and ambitious. This is a room of creatives: give the push to support young people.”
Also speaking was Benjamin Braun, Samsung
Europe’s chief marketing officer, who reminded the audience that there are only eight years left for the Global Goals to be met by 2030. “We should not accept global injustice,” he said. “Some 55% of youths globally are not being heard. We need to connect them with organisations and technology platforms to propel action.”
Agency and clients should do less talking and be more active when they pledge to use their influence to make the world a better place, added Will Hodge, chief strategy officer at Karmarama, the creativeagency division of Accenture Song (formerly Accenture Interactive). “Too many companies lean towards communications and not action,” he said. “We’ve also got to create a culture of transparency and have an honest and open debate about what we need to do.”
Through the Changemakers series, they’re sharing insights as well as their values with our audiences.”
THE CHANGEMAKERS
series of on-stage interviews, hosted in partnership with Euronews, features some of the world’s most brilliant and accomplished women.
This year’s sessions, hosted by Euronews business editor Sasha Vakulina, featured Adidas’ Vicky Free, Meta’s Angie Gifford, PepsiCo’s Jane Wakely, Leo Burnett’s Chaka Sobhani and Publicis’ Agathe Bousquet.
“With Cannes Lions back after a long break, one theme that recurred in the conversations was business transformation,” said Carolyn Gibson, chief revenue officer at Euronews. There is a strong focus on what sort of reset is needed to stay ahead of both the market and consumer shifts, she
added, as well as ensuring that the pace of change and its results are “innovative, efficient, inclusive and sustainable. It’s all about how to adjust to rapidly changing circumstances and create future-proof business models.” Gibson said that all five
All are paving the way for sustainable change
of the industry ‘changemakers’ on stage in Cannes had one thing in common: “All are paving the way for sustainable change and resetting the course within the sectors they represent.
Euronews provides multilingual news with a European perspective to more than 440 million homes in 160 countries. “We are an international news media with substantial reach,” Gibson said. “We know from recent research conducted by IPSOS that 35% of’ ‘business decision-makers’ and 44% of ‘influential opinion leaders’ consume Euronews every month.”
As a result, Euronews is well positioned to help the ideas of the “incredible industry trailblazers” interviewed this week to resonate far beyond Cannes. “From inclusion and diversity to the future of work and using tech for the common good, the ideas that were put forward this week have the potential to bring long-lasting change to industries and society in general,” Gibson said.
GENERATION17’S NADINE KHAOULI
NADINE KHAOULI
CAROLYN GIBSON
‘Everyone has a flamin’ hot side’
THE ALPHA consumers of PepsiCo subsidiary Frito-Lay flock to brands and influencers they can trust. Against that background, Goodby Silverstein & Partners and Grammy Award-winning recording artist, entrepreneur and philanthropist Megan Thee Stallion are evolving and innovating together to create a roadmap for the future of brand partnerships.
Introducing Megan Thee Stallion at Thursday’s session — If You’re Not First, You’re Last — Goodby Silverstein’s chief creative officer, Margaret Johnson, asked Megan about her own career firsts: “You were the first rapper on the cover of Sports Illustrated, the first to rap at the Oscars and the first to do a video drop on a hot chip at The Super Bowl… What does being first mean to you?”
“Being first is important,” Megan replied. “I feel very strongly about the many brilliant women in politics, music and elsewhere who came before me, so I feel like I’m carrying on that proud tradition. And, just like everyone, I wanted to make my mom proud.” Jessica Spaulding, PepsiCo Foods Canada’s chief marketing officer, pointed out that much of what Megan has done with Cheetos is also a first. “Elevating Flamin’ Hot Cheetos to become a platform and a lifestyle was a first,” she said. “We know that everyone has a flamin’ hot side and our job is to unleash that.” To do so, the campaign needed to be “so much
more than a 60-second spot during the Super Bowl”, Spaulding added. Brave campaigns carry inherent risks and both Megan and Spaulding are aware of the need not to alienate consumers. “To take risks, you need a lot of mutual trust,” Spaulding said. “When you get that, the creativity soars. But Megan is authentic — and authentic is everything in terms of building brand equity. When she told us she wanted to work with [US hip-hop group] Salt-N-Peppa on a version of their hit Push It, we got that straight away. And then we suggested that she should rap in the video as an animated bird. We worked so hard to make that bird every bit as sassy as Megan and the fans and consumers loved it.”
We raise our glass to AB InBev. Here’s to the 2022 Creative Marketer of the Year.
Thank you for being amazing partners…9 years and counting.
‘IT’S
COMPLICATED BEING A HOUSE OF BRANDS’
AB InBev is Creative Marketer of The Year for 2022. Andy Fry spoke to chief marketing officer Marcel Marcondes ahead of the company’s Cannes celebrations
TODAY, senior executives from AnheuserBusch InBev (AB InBev) took to the Cannes Lions stage to explain the extraordinary creative journey that the brewing giant has been on over the last five years.
Historically viewed as a company that grew through corporation acquisition, it is now setting the bar for building brands. Having secured more than 40 Cannes Lions wins across 2020/21, it was named as Creative Marketer Of The Year for 2022 — recognition of the company’s remarkable recent transformation. Present at the Cannes Lions session will be AB InBev CEO Michel Doukeris, who said: “This remarkable recognition reflects our commitment to harnessing the
power of our creative teams and partners from around the world. It has been great to see the creativity of our brands translating into category and business growth. I’m very proud of our colleagues, who always dream big.”
Joining Doukeris on stage will be chief marketing officer Marcel Marcondes. Speaking to Lions Daily News ahead of the session, Marcondes said: “Winning this award is a big honour. It means a lot, because it is a reflection of the culture we have created. We have worked so hard to get to this point.”
For AB InBev, the impetus to build a creative brandcentric culture “started by understanding the context of the organisation and how it grew over time by acquisition,” Marcondes said. “Now
we are category leaders, our role is not just to shift market share but to grow the category. Once you make the conscious decision to grow organically, brands become the most important asset, the North Star. So you need to find creative ways to build them in a powerful way.”
Echoing a key theme this week, Marcondes said that AB InBev is not focused on creativity for its own sake. “People are bombarded with content every day, so creativity becomes vital if you are to get consumers to pay attention. But creativity needs to translate into results. What is great for us is that winning this award comes at a time when we are achieving all-time high volume sales. Creativity that builds brands that drive growth is the 1, 2, 3
recipe can’t work for us. It’s the creative mindset that matters, so we can devise distinct solutions for each brand.”
Ironically, the company’s least compelling brand is the company name itself — a mash up of various acquisitions. Marcondes has no concerns about this “because the consumer facing brands are what people buy and care about. But maybe there is an interesting opportunity for us – to make the corporate brand more visible, so consumers know there is an umbrella that stands for quality.” Marcondes doesn’t like to make public judgements about the relative standards of creativity at different brands. “But what I do love right now is the work where brands are really making a difference and taking action. Budweiser’s partnership with the Women’s Soccer League is one example; others are Bavaria’s ‘Tienda Cerca’ and Michelob Ultra’s ‘Contract for Change’ which both won Grand Prix.”
That said, he stresses that it only makes sense for brands to pursue this route if the social purpose is authentic.
we are seeking.”
In terms of how a company becomes more than just creative, Marcondes said “it is about understanding what jobs need to be done. Only when you have clarity about the business problems can you come up with the creative solutions.”
Some previous Creative Marketer winners have had distinctive brand images that centre on humour or gravitas or emotion. But it’s difficult for AB InBev to have such a linear approach to brand image because it is home to around 600 regional and local beer brands. “It’s complicated being a house of brands,” Marcondes said.
“We have had more than 15 brands winning Lions and each of them stands for something different. So one
“Michelob Ultra Courtside, with Microsoft, and ‘McEnroe vs McEnroe’ were really strong creative campaigns in their own right. “When the cause is authentic, go for it. But if not, it’s okay just to do great work.”
AB InBev is winning its award at a challenging time — with the cost of living crisis denting consumer spending power. Marcondes is not unduly concerned, calling beer “an affordable luxury” that is likely to prove resilient during the downturn. But how does he expect AB InBev to exercise its creative muscles during these tough times?
“It’s like I said before, creativity needs to be a vehicle to solve business problems. As long as you are clear about the problem, then creativity’s ability to come up with an appropriate solution will always win through.”
WE ARE EVERYWHERE, EVERYONE AND EVERYTHING
The Hispanic market is a powerful and growing force within the US economy, with Hispanic purchasing power now nudging $2 trillion. So why is this demographic — 19% of the US population — still under-represented, misrepresented and undervalued, asks Claudia Romo Edelman, CEO and founder of the We Are All Human Foundation
ON TUESDAY, I had the privilege of talking with IPG’s CEO Philippe Krakowsky, the first-ever Latam-born CEO of a holding company, about the US Hispanic market, the enormous opportunity it represents and the need for the industry to wake up and advance diversity and inclusion. It was the first time the Hispanic market had been represented on the main stage at the Cannes Lions International Festival of Creativity and if you missed the session — Hispanic Stars: The Talent And Market Opportunity — be sure to go catch it online. It is clear diversity and inclusion are here to stay. The smartest marketers understand that the thriving Hispanic population in the US is having an outsized impact on growth. And if you look at data trends, you will also know that this impact is growing exponentially. But make no mistake: understanding Hispanics isn’t just a US thing. Hispanics must be part of any global business strategy. Insights into Hispanics are necessary if you are going to make communications that transcend the stereotypes that have historically contributed to misperceptions of the Hispanic
community. So, we begin at the beginning. What are Hispanics? We go by other names — Latinos, Latina, Latinx, whatever you want to call us. And who are we?
We are people who come from 26 countries in Latin America or Spain and live in the US. Some of us were there long before Christopher Columbus set foot on
American soil and some of us are more recent immigrants. We are an incredibly diverse people. Multiracial. Multiethnic. In fact, we are every race, religion, political party and gender and sexual identity. We are everywhere and everything. Despite all these differences, the key insight that unifies all Hispanics, is that we are all united by
to name a few. The data is amazing, but it remains a well-kept secret — even sometimes within our community. Another thread that runs through the Hispanic community are the values that make us a clear match for so many brands. Hispanics believe in hard work. We are committed to education. We are ambitious. Optimistic. We are tightly connected to our family and friends. We are all of these things. And yet, we remain under-represented, misrepresented and undervalued. That makes us fragmented and fearful. And its worst consequence is that it makes us invisible.
our desire to progress. That is supported by the data. In the US, Hispanics account for 19% of the population. By the end of the decade, that number will have grown to 30% and, by 2050, one out of every three people in the US will be Hispanic.
Hello. Hello. Hola. The future is Hispanic. We are also young. Our median age is 11 and our average age is 28, which is more than 20% of the Gen Z and millennial generations that everyone is so eager to engage. We are digital. We spend six hours a day on social media and we are more likely to use our phones than a computer. Latinos lead the use of Twitter: 11.1% versus 6.7% nonHispanic. And if you look at global culture, Hispanics are shaping music, dance, film, food and sports.
Even more impressive is how Hispanics contribute to growth. Our purchasing power in the US is just shy of $2 trillion. If you think of the Hispanic population as an ‘emerging economy’, we rank third after China and India, which emphasises once again how crucial we are to any global growth strategy. And we are already driving growth, outpacing other non-Hispanic groups in terms of our contribution to the auto industry, video games and new homes,
The need to be seen, heard and valued is a fundamental human need. But too often we hide our Hispanidad, especially at work, because we fear it works against us. If you are Jorge, you pretend to be George. We leave ourselves at home, we conform and come to work as someone we don’t even recognise. And believe me, there is great Hispanic talent out there, ready to be hired this very day, who can help make your brands more relevant, more respectful, more creative. More than others, this industry helps shift perceptions. This industry helps create culture. There is so much opportunity on the table. Doing the right thing is also the smart thing. It makes business sense to engage and invest with Hispanics now because, in the future, you will not be able to hire, sell products or build brands without our community. When we created Hispanic Star three years ago, we envisioned it as a platform to raise awareness of the contributions of Hispanics with tools, insights and an ecosystem to help drive change. We truly believe that the private sector — especially the clients and the creative industry here in Cannes this week — is our key ally in advancing diversity and inclusion moving forward. The dam is breaking. The time is now.
TURNING PROBLEMS INTO POSSIBILITIES
Latin Americans have a long history of dealing with adversity — and turning it into an opportunity to do better, reach higher and achieve greater. Which is why the region is coping with the challenges of post-pandemic world better than most, writes Aixa Rocca, of Argentina’s SA Journalists
THE GOOD thing about being a creative in Latin America is that we’re always ready to turn a challenge into an opportunity. We say this not out of pride, but because we’re accustomed to surfing waves of uncertainty, dealing with limited budgets, and maximising our creative and strategic capacities to undertake and execute successful businesses with international appeal. As a result, a challenging scenario — such as today’s postpandemic market — is our preferred playing field!
It’s a fact: the post-pandemic world is a complex one. A bad cocktail of war, inflation and climate crisis. How should we adapt to this scenario and continue to do what we do
best — advertising? How are we supposed to read what consumer behaviour is telling us? How are marketers and agencies dealing with postpandemic communications in Latin America.
First, a few numbers. Digital media rules. According to the 2022 Nielsen Annual Global Marketing Report: Era Of Alignment, marketers are spending more than half of their 2021 advertising budgets on digital channels and a significant increase is expected next year. It’s important to highlight that, for the first time in five years, the Nielsen report included the views of marketers from around the world (previously it was limited to the US), with 438 respondents from Latin America. This allows us to
sis on ‘the big three’ issues: social causes, diversity and corporate social responsibility than any other region.
“Latin America has an opportunity due to the new post-pandemic order, which has given us the chance to connect with markets we could not have imagined before,” says Gonzalo Vecino, executive creative director and co-founder of Niña.
“The barriers that often prevented us from working with markets far removed from our own have fallen.
Latin American talent is filling important positions at the best agencies worldwide. Meanwhile, new independent agencies across the region are broadening their horizons and landing in other countries with lighter and more agile models. The challenge for Latin America in the coming years is to consolidate its offer and show that it’s not just opportunism — that a decision has been made to connect ourselves definitively to the world.”
challenges, largely because of the profound changes it has undergone as a result of technology and the post-digital age. It’s not just about issues of format, but also about how this technology permeates the culture of the people we address on a daily basis.”
She also cites talent management as one of the major challenges that must be addressed if Latin America wants to prevent a talent drain — an issue that has been high on the agenda this week. “We are in a talent crisis that we do not yet know how to reverse,” Orman says. “Undoubtedly, we need to come up with new formats, be more flexible, review and rethink our hiring methods, and re-glorify the place agencies had, and still have, as talent trainers — places where people develop their creative and innovative skills. That’s a great value that still sets us apart from other industries.”
compare trends and metrics between regions.
Returning to Latin America, we come across a second trend: measurement rules.
The Nielsen survey mentions that confidence in measuring social-network profitability is significantly higher in Latin America (86%) than in other regions (Asia-Pacific, 55%; North America, 59%). And a third fact: brands in Latin America place more empha-
Denise Orman, CEO of Grey Argentina, agrees: “Latin America has been a centre of creative excellence for years. And because of the economic conditions in this region, our costs are more competitive than in the US or Europe. But the reality is that the US and Europe are looking for world-class creative quality and finding it here.”
Orman says the pandemic has made Latin Americans “completely rethink” themselves as both people and as an industry: “In just two years, we have seen a huge acceleration in technological issues, work formats and branding. Today, our industry, like many others, faces major
“The reality is that the US and Europe are looking for world-class creative quality and finding it here in Latin America”
DENISE ORMAN
Orman is also president of Agencias Argentinas, the association of Argentine communication companies. She explains that the association is currently conducting a diversity survey and intends to act on its results. “Agencies and each of us as individuals have a huge responsibility to understand and consider diversity in every concept, message and campaign, as we create content alongside brands that might reflect stereotypes in a way that’s inaccurate and sometimes even harmful — or doesn’t accurately represent a certain audience or reality,” she says. We’ve taken firm steps in this direction, but there’s still a long way to go.”
This year, Latin America was responsible for a third of the entries in Glass: The Lion for Change, with ideas from Brazil, Peru, Mexico and Honduras. “We have the opportunity to drive concrete change that has to do with creating more sustainable solutions through brands, improving people’s experiences and creating a much more substantial and profound change through ideas.”
DENISE ORMAN, CEO OF GREY ARGENTINA
GONZALO VECINO, CO-FOUNDER OF NIÑA
Grand Prix
GRAND PRIX
A07/007 • UNITED KINGDOM
MEDIA/ENTERTAINMENT
TITLE • SUPER. HUMAN.
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • 4CREATIVE, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • SOMESUCH, LONDON
B08/036 • USA
CONSUMER SERVICES/B2B
TITLE • ESCAPE FROM THE OFFICE
BRAND • APPLE
PRODUCT • APPLE DEVICES
ENTERED BY • APPLE, SUNNYVALE
IDEA CREATION • APPLE, SUNNYVALE/SMUGGLER, CENTRAL LA
PRODUCTION • SMUGGLER, CENTRAL LA
POST PRODUCTION • WORK EDITORIAL, LOS ANGELES
GOLD AWARDS
A02/059 • GERMANY CONSUMER GOODS
TITLE • THE SPIDER AND THE WINDOW
BRAND • SAMSUNG ELECTRONICS GMBH
PRODUCT • SAMSUNG GALAXY S22 ULTRA
ENTERED BY • LEO BURNETT, FRANKFURT
IDEA CREATION • LEO BURNETT, FRANKFURT
PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN
POST PRODUCTION • THE MILL BERLIN GMBH
A02/081 • USA
CONSUMER GOODS
TITLE • DETECTIVES
BRAND • APPLE
PRODUCT • IPHONE 13 PRO
ENTERED BY • O POSITIVE LLC, SANTA MONICA
IDEA CREATION • APPLE, CUPERTINO PRODUCTION
• O POSITIVE LLC, SANTA MONICA
B01/008 • ITALY
FOOD & DRINK
TITLE • THE NIGHT IS YOUNG
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY, MILAN
IDEA CREATION • PUBLICIS ITALY, MILAN
PRODUCTION • GOOD PEOPLE FILMS, ATENE
POST PRODUCTION • PRODIGIOUS, MILAN
B06/059 • USA TRAVEL/LEISURE
TITLE • CONVERGENCE STATION
BRAND • MEOW WOLF
PRODUCT • ?
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
B09/062 • USA
NFPO/CHARITY/GOVERNMENT
TITLE • THE LOST CLASS
BRAND • CHANGE THE REF INC.
PRODUCT • GUN VIOLENCE AWARENESS
ENTERED BY • LEO BURNETT, CHICAGO
IDEA CREATION • LEO BURNETT, CHICAGO
PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA
PHOTOGRAPHY, PORTLAND, OR
PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO
POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES
B09/076 • USA
NFPO/CHARITY/GOVERNMENT
TITLE • SAVE RALPH
BRAND • HUMANE SOCIETY INTERNATIONAL
PRODUCT • COSMETIC ANIMAL TESTING
ENTERED BY • THE HUMANE SOCIETY OF THE UNITED STATES, WASHINGTON DC
IDEA CREATION • VESPA PICTURES, CALIFORNIA
PRODUCTION
• ALLDAYEVERYDAY, LOS ANGELES/ARCH MODEL STUDIOS, LONDON/VESPA PICTURES, CALIFORNIA
C01/005 • NORWAY
VIRAL FILM
TITLE • WHEN HARRY MET SANTA
BRAND • POSTEN - THE NORWEGIAN POSTAL SERVICE
PRODUCT • POSTEN - THE NORWEGIAN POSTAL SERVICE
ENTERED BY • POL, OSLO
IDEA CREATION • POL, OSLO
PRODUCTION • B-REEL, STOCKHOLM
PR • POL, OSLO
POST PRODUCTION • B-REEL, STOCKHOLM
F05/136 • CHINA
CULTURAL INSIGHT
TITLE • SHOT ON IPHONE 13 PRO - THE COMEBACK
BRAND • APPLE
PRODUCT • IPHONE 13 PRO/CHINESE NEW YEAR
ENTERED BY • TBWA\MEDIA ARTS LAB, SHANGHAI
IDEA CREATION
• TBWA\MEDIA ARTS LAB, SHANGHAI
PRODUCTION • LUNAR FILMS, SHANGHAI
MEDIA • OMD USA, LOS ANGELES
SILVER AWARDS
A01/090 • USA
FOOD & DRINK
TITLE • BEARS
BRAND • TWIX
PRODUCT • TWIX
ENTERED BY • DDB, CHICAGO
IDEA CREATION
PRODUCTION
• DDB, CHICAGO/ADAM&EVEDDB, LONDON
• DUMMY FILMS, LOS ANGELES
POST PRODUCTION
• ARCADE EDIT, NEW YORK/THE MILL, NEW YORK/COMPANY 3, NEW YORK/ ANOTHER COUNTRY, CHICAGO
A05/028 • GERMANY
RETAIL
TITLE • THE WISH
BRAND • PENNY
PRODUCT • PENNY
ENTERED BY • SERVICEPLAN GERMANY, MUNICH
IDEA CREATION
PRODUCTION
• SERVICEPLAN GERMANY, MUNICH
• ICONOCLAST, BERLIN
POST PRODUCTION
• SLAUGHTERHOUSE VISUAL MANUFACTURING
A05/046 • SPAIN
RETAIL
TITLE • EVEN MORE CONFUSING TIMES
BRAND • BURGER KING
PRODUCT • RESTAURANTS
ENTERED BY • DAVID, MADRID
IDEA CREATION
• DAVID, MADRID
PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK
A08/029 • USA
CONSUMER SERVICES/B2B
TITLE • SPOTLIGHT
BRAND • MASTERCARD
PRODUCT • MASTERCARD TOUCH CARD
ENTERED BY • MJZ, LOS ANGELES
IDEA CREATION
• MCCANN, NEW YORK
PRODUCTION • MJZ, LOS ANGELES
A08/082 • FRANCE
CONSUMER SERVICES/B2B
TITLE • AXA – BIRDERS
BRAND • AXA
PRODUCT • BIRDERS
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • SUPERETTE, PARIS/PRODIGIOUS, PARIS
POST PRODUCTION • EVEREST STUDIO, PARIS/PRODIGIOUS, PARIS
A08/103 • ARGENTINA
CONSUMER SERVICES/B2B
TITLE • DEAR CUSTOMER
BRAND • HSBC
PRODUCT • HSBC ARGENTINA
ENTERED BY • DAVID, BUENOS AIRES
IDEA CREATION • DAVID, BUENOS AIRES
PRODUCTION • ARGENTINACINE, BUENOS AIRES
B01/011 • SWEDEN
FOOD & DRINK
TITLE • NORM’S OLD PAL MILK
BRAND • OATLY
PRODUCT • OATLY OAT DRINK
ENTERED BY • OATLY, MALMÖ
IDEA CREATION • OATLY, MALMÖ
PRODUCTION • NEXUS STUDIOS, LONDON
MEDIA • PHD, LONDON
PR • ALFRED, LONDON/ZUCKER.KOMMUNIKATION, BERLIN
B01/058 • USA
FOOD & DRINK
TITLE • LIL JIF PROJECT
BRAND • JIF
PRODUCT • JIF PEANUT BUTTER
ENTERED BY • PUBLICIS, NEW YORK
IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK
PRODUCTION • PSONE, NEW YORK
PR • PSONE, NEW YORK
B01/108 • UNITED KINGDOM
FOOD & DRINK
TITLE • THE OFFICIAL TENNIS OF SIPSMITH GIN
BRAND • SIPSMITH
PRODUCT • SIPSMITH GIN
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON
MEDIA • ZENITH, LONDON
PR • OGILVY, LONDON
B02/120 • CHINA
CONSUMER GOODS
TITLE • SHOT ON IPHONE 13 PRO - THE COMEBACK
BRAND • APPLE
PRODUCT • IPHONE 13 PRO/CHINESE NEW YEAR
ENTERED BY • TBWA\MEDIA ARTS LAB, SHANGHAI
IDEA CREATION • TBWA\MEDIA ARTS LAB, SHANGHAI
PRODUCTION • LUNAR FILMS, SHANGHAI
MEDIA • OMD USA, LOS ANGELES
B05/025 • USA
RETAIL
TITLE • A FUTURE BEGINS
BRAND • CHIPOTLE MEXICAN GRILL
PRODUCT • CHIPOTLE MEXICAN GRILL
ENTERED BY • OBSERVATORY, LOS ANGELES
IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON
PRODUCTION
• NEXUS STUDIOS, LONDON
POST PRODUCTION
• NEXUS STUDIOS, LONDON/THE ELEMENTS
MUSIC, LOS ANGELES
B06/020 • USA
TRAVEL/LEISURE
TITLE • WELCOME TO THE ICELANDVERSE
BRAND • INSPIRED BY ICELAND
PRODUCT • ICELAND
ENTERED BY • SS+K, NEW YORK
IDEA CREATION • SS+K, NEW YORK/PEEL ICELAND, REYKJAVÍK
PRODUCTION • PELIKULA, REYKJAVÍK
PR • M&C SAATCHI TALK, LONDON
B06/057 • USA
TRAVEL/LEISURE
TITLE • JOY
BRAND • MGM RESORTS
PRODUCT • BELLAGIO LAS VEGAS
ENTERED BY • MCCANN, NEW YORK
IDEA CREATION • MCCANN, NEW YORK
PRODUCTION • SANCTUARY CONTENT, LOS ANGELES
B08/012 • THAILAND
CONSUMER SERVICES/B2B
TITLE • METAVERRRRRRR
BRAND • KRUNGSRI FIRST CHOICE
PRODUCT • KRUNGSRI FIRST CHOICE
ENTERED BY • LEO BURNETT, BANGKOK
IDEA CREATION • LEO BURNETT, BANGKOK
PRODUCTION • FACTORY01, BANGKOK
POST PRODUCTION • MELLOW TUNES, BANGKOK/ ONE COOL SOUND STUDIO, BANGKOK
B09/041 • USA
NFPO/CHARITY/GOVERNMENT
TITLE • LOVE, LAWYERS AND THE GOVERNMENT
BRAND • FAMILY EQUALITY
PRODUCT • FAMILY EQUALITY
ENTERED BY • FURLINED, SANTA MONICA
IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK
PRODUCTION • FURLINED, SANTA MONICA
E02/037 • INDIA
ONLINE & VIRAL FILM
TITLE • CHATPAT
BRAND • SOS CHILDREN’S VILLAGES INDIA
PRODUCT • SOS CHILDREN’S VILLAGES INDIA
ENTERED BY • FCB INDIA, DELHI
IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO
PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI
MEDIA • KINNECT, MUMBAI
PR • CUMULUS, GURGAON
POST PRODUCTION • LORD & THOMAS, CHICAGO
F01/045 • FRANCE
LOCAL BRAND
TITLE • THE LIFT
BRAND • WINAMAX
PRODUCT • WINAMAX
ENTERED BY • WANDA PRODUCTOINS, SAINT-DENIS
IDEA CREATION • TBWA, PARIS
PRODUCTION • WANDA PRODUCTOINS, SAINT-DENIS/ PULSE FILMS, LONDON
POST PRODUCTION • TBWA, PARIS/THE MILL, LONDON/ TENTHREE, LONDON
F04/040 • DENMARK
SOCIAL BEHAVIOUR
TITLE • HELMET HAS ALWAYS BEEN A GOOD IDEA
BRAND • DANISH ROAD SAFETY COUNCIL
PRODUCT • BIKE HELMET AWARENESS
ENTERED BY • &CO./NOA, COPENHAGEN
IDEA CREATION • &CO./NOA, COPENHAGEN
PRODUCTION • NEW LAND, COPENHAGEN
MEDIA • ORCHESTRA, COPENHAGEN
POST PRODUCTION • COPENHAGEN VFX, KOPENHAGEN/ THE IMAGE FACULTY, FREDERIKSBERG
F06/010 • USA
BREAKTHROUGH ON A BUDGET
TITLE • WELCOME TO THE ICELANDVERSE
BRAND • INSPIRED BY ICELAND
PRODUCT • ICELAND
ENTERED BY • SS+K, NEW YORK
IDEA CREATION • SS+K, NEW YORK/PEEL ICELAND, REYKJAVÍK
PRODUCTION • PELIKULA, REYKJAVÍK
PR • M&C SAATCHI TALK, LONDON
F07/087 • SPAIN
CORPORATE PURPOSE & CSR
TITLE • THE DREAM
BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR)
ENTERED BY • DDB SPAIN, MADRID
IDEA CREATION • DDB SPAIN, MADRID
PRODUCTION • LANDIA, MADRID/THE OMS, MADRID
PR • QMS COMUNICACION, MADRID
POST PRODUCTION • METROPOLITANA, MADRID
BRONZE AWARDS
A01/046 • UNITED KINGDOM
FOOD & DRINK
TITLE • BEER FOR ALL BRAND • BREWDOG
PRODUCT • BREWDOG
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, LONDON
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON
POST PRODUCTION • SHIFT POST, LONDON/ ELECTRIC THEATRE COLLECTIVE, LONDON/ NO. 8, LONDON
A01/065 • USA
FOOD & DRINK
TITLE • UNFILTERED
BRAND • MARS INC
PRODUCT • SNICKERS
ENTERED BY • BBDO, NEW YORK
IDEA CREATION
• BBDO, NEW YORK
PRODUCTION • SANCTUARY CONTENT, NEW YORK
A04/017 • FRANCE
AUTOMOTIVE
TITLE • RENAULT CARE SERVICE
BRAND • RENAULT
PRODUCT • RENAULT CARE SERVICE
ENTERED BY • RENAULT, BOULOGNE-BILLANCOURT
IDEA CREATION • PUBLICIS MODEM, PARIS
PRODUCTION • PHANTASM, PARIS/ FRENCH CONNECTION PRODUCTIONS, PARIS
POST PRODUCTION • NIGHTSHIFT, PARIS
A05/058 • SPAIN
RETAIL
TITLE • SUPERHERO
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • TBWA\ESPAÑA, MADRID
IDEA CREATION
• TBWA\ESPAÑA, MADRID
PRODUCTION • BLANK FILMS, BARCELONA
PR • TBWA\ESPAÑA, MADRID
POST PRODUCTION • SERENA, MADRID
A05/065 • BRAZIL
RETAIL
TITLE • NEW ICONIC KISSES
BRAND • MERCADO LIVRE (EBAZAR)
PRODUCT • MERCADO LIVRE
ENTERED BY • GUT, SÃO PAULO
IDEA CREATION
PRODUCTION
• GUT, SÃO PAULO
• SAIGON, SÃO PAULO/LOUD, SÃO PAULO/ RODRIGO MALTCHIQUE, SP
MEDIA • GUT, SÃO PAULO
PR • GUT, SÃO PAULO/FLEISHMANHILLARD BRAZIL, SÃO PAULO
POST PRODUCTION • NASH, SÃO PAULO
A07/001 • INDIA
MEDIA/ENTERTAINMENT
TITLE • MACHINE-GUN MOUTH
BRAND • BATTLEGROUNDS MOBILE INDIA
PRODUCT • GAMING
ENTERED BY • DDB MUDRA, MUMBAI
IDEA CREATION • DDB MUDRA, MUMBAI
PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI
POST PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI
A07/049 • USA
MEDIA/ENTERTAINMENT
TITLE • THE TRUTH TAKES A JOURNALIST
BRAND • THE NEW YORK TIMES
PRODUCT • NEWSPAPER
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK/THE NEW YORK TIMES, NEW YORK
PRODUCTION • SOMESUCH, LOS ANGELES
A08/053 • USA
CONSUMER SERVICES/B2B
TITLE • DOUBT DELIVERED
BRAND • META
PRODUCT • WHATSAPP
ENTERED BY • BBDO, SAN FRANCISCO
IDEA CREATION • BBDO, SAN FRANCISCO
PRODUCTION • GIRL CULTURE FILMS, MARINA DEL REY
POST PRODUCTION • COMPANY 3, LOS ANGELES/ LIME STUDIOS, SANTA MONICA/JANE VFX, LOS ANGELS
A09/044 • ARGENTINA
NFPO/CHARITY/GOVERNMENT
TITLE • FINGER PUPPETS
BRAND • LALCEC
PRODUCT • LALCEC
ENTERED BY • GREY ARGENTINA, BUENOS AIRES
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES
PRODUCTION • LANDIA, BUENOS AIRES
MEDIA • MEDIACOM, BUENOS AIRES
PR • GREY ARGENTINA, BUENOS AIRES
POST PRODUCTION • PAPAMUSIC, BUENOS AIRES/ PORTAESTUDIO, BUENOS AIRES
B01/007 • ITALY
FOOD & DRINK
TITLE • A LOCKDOWN LOVE STORY
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY, MILAN
IDEA CREATION • PUBLICIS ITALY, MILAN
PRODUCTION • TYO INC., TOKYO
POST PRODUCTION • PRODIGIOUS, MILAN
B01/054 • CANADA
FOOD & DRINK
TITLE • DRAW KETCHUP
BRAND • KRAFT HEINZ
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • VAPOR MUSIC GROUP, TORONTO
MEDIA • CARAT, TORONTO/STARCOM, CHICAGO
PR • THE COLONY PROJECT, TORONTO
POST PRODUCTION • R+D PRODUCTIONS, TORONTO
B02/014 • JAPAN
CONSUMER GOODS
TITLE • IF THE EARTH COULD SWALLOW US WHOLE
BRAND • COW BRAND SOAP KYOSHINSHA CO., LTD.
PRODUCT • COW BRAND SOAP
ENTERED BY • CANDY FILM, OSAKA
IDEA CREATION • DENTSU INC., OSAKA
PRODUCTION • CANDY FILM, OSAKA
MEDIA • DENTSU INC., OSAKA
PR • DENTSU INC., OSAKA
B02/025 • THE PHILIPPINES
CONSUMER GOODS
TITLE • PARTY
BRAND • CHEERS
PRODUCT • CHEERS
ENTERED BY • GIGIL, TAGUIG
IDEA CREATION • GIGIL, TAGUIG
PRODUCTION • ARCADE FILM FACTORY, MAKATI CITY
B02/027 • BRAZIL
CONSUMER GOODS
TITLE • NEW FAIRIES
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, SÃO PAULO
IDEA CREATION
• WIEDEN+KENNEDY, SÃO PAULO
PRODUCTION • STINK FILMS, SÃO PAULO/ CARTEL CARTOON, RIO DE JANEIRO/ SUPERSONICA, SÃO PAULO
B03/007 • THAILAND
HEALTHCARE
TITLE • THE WISDOM OF THE EAST
BRAND • 5 TAKABB
PRODUCT • 5 TAKABB ANTI-COUGH PILL & SPRAY
ENTERED BY • PHENOMENA CO., BANGKOK
IDEA CREATION • PHENOMENA CO., BANGKOK
PRODUCTION • PHENOMENA CO., BANGKOK
B03/031 • UNITED KINGDOM
HEALTHCARE
TITLE • HOPELINE19
BRAND • FRONTLINE19
PRODUCT • HOPELINE19
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION
• ADAM&EVEDDB, LONDON
PRODUCTION • ACADEMY FILMS, LONDON
PR • ADAM&EVEDDB, LONDON
POST PRODUCTION • FACTORY STUDIOS, LONDON/ TENTHREE, LONDON
B05/045 • USA
RETAIL
TITLE • SUPER BOWL :60
BRAND • UBER EATS
PRODUCT • UBER EATS
ENTERED BY • SPECIAL, LOS ANGELES
IDEA CREATION • SPECIAL, LOS ANGELES
PRODUCTION
• GIFTED YOUTH, LOS ANGELES
POST PRODUCTION • THE DEN, LOS ANGELES/MOVING PICTURE COMPANY (MPC), CULVER CITY/ELEVEN, SANTA MONICA
B06/065 • SWEDEN
TRAVEL/LEISURE
TITLE • DISCOVER THE ORIGINALS
BRAND • VISIT SWEDEN
PRODUCT • TRAVEL & TOURISM
ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG
IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG
PRODUCTION • B-REEL, STOCKHOLM
MEDIA • MINDSHARE, STOCKHOLM
PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM
B07/015 • GERMANY
MEDIA/ENTERTAINMENT
TITLE • ONE BRAND • WHATSAPP INC.
PRODUCT • WHATSAPP
ENTERED BY • BBDO, BERLIN
CLASSIC TRACK
IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO
PRODUCTION • ICONOCLAST, BERLIN
B09/013 • THE NETHERLANDS
NFPO/CHARITY/GOVERNMENT
TITLE • WE WILL BECOME BETTER BRAND • LGBTNET.ORG
PRODUCT • LGBT NETWORK
ENTERED BY • HALAL, AMSTERDAM
IDEA CREATION • HALAL, AMSTERDAM
PRODUCTION • HALAL, AMSTERDAM
MEDIA • HALAL, AMSTERDAM
PR • HALAL, AMSTERDAM
POST PRODUCTION • HALAL, AMSTERDAM
B09/085 • BELGIUM
NFPO/CHARITY/GOVERNMENT
TITLE • THE UMBILICAL CORD
BRAND • EQUAL PAY DAY
PRODUCT • CLOSE THE WAGE GAP
ENTERED BY
• MORTIERBRIGADE, BRUSSELS
IDEA CREATION
• MORTIERBRIGADE, BRUSSELS
PRODUCTION • CZAR, BRUSSELS
C01/003 • ITALY
VIRAL FILM
TITLE • THE NIGHT IS YOUNG
BRAND
• HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY
• PUBLICIS ITALY, MILAN
IDEA CREATION
PRODUCTION
• PUBLICIS ITALY, MILAN
• GOOD PEOPLE FILMS, ATENE
POST PRODUCTION
• PRODIGIOUS, MILAN
D01/022 • SWEDEN
SCREENS & EVENTS
TITLE
• EAT A SWEDE
BRAND • SWEDISH FOOD FEDERATION
PRODUCT • EAT A SWEDE
ENTERED BY • MCCANN, STOCKHOLM
IDEA CREATION
PRODUCTION
• MCCANN, STOCKHOLM
• MRM, BUCHAREST/COLONY, STOCKHOLM/ FLX 2.0, STOCKHOLM
MEDIA
• UM, BUCHAREST
PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO
POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM
D02/013 • FRANCE
MICRO-FILM CAMPAIGN
TITLE • THE ARRIVAL
BRAND • VOLKSWAGEN
PRODUCT • VW SERVICES
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • ALLSO, PARIS/STUDIO 5, PARIS
D02/014 • FRANCE
MICRO-FILM CAMPAIGN
TITLE • THE OPENING
BRAND • VOLKSWAGEN
PRODUCT • VW SERVICES
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • ALLSO, PARIS/STUDIO 5, PARIS
E02/002 • SWEDEN
ONLINE & VIRAL FILM
TITLE • AN AD IN AN AD IN AN AD
BRAND • OATLY
PRODUCT • OAT DRINK
ENTERED BY • OATLY, MALMÖ
IDEA CREATION • OATLY, MALMÖ
PRODUCTION • ROCHEFORT, AMSTERDAM
F01/002 • THAILAND
LOCAL BRAND
TITLE • METAVERRRRRRR
BRAND • KRUNGSRI FIRST CHOICE
PRODUCT • KRUNGSRI FIRST CHOICE
ENTERED BY • LEO BURNETT, BANGKOK
IDEA CREATION • LEO BURNETT, BANGKOK
PRODUCTION • FACTORY01, BANGKOK
POST PRODUCTION • MELLOW TUNES, BANGKOK/ ONE COOL SOUND STUDIO, BANGKOK
F03/057 • UNITED KINGDOM
SINGLE-MARKET CAMPAIGN
TITLE • AS EARLY AS FIVE
BRAND • DOVE | UNILEVER
PRODUCT • THE CROWN ACT
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON/SWIFT, PORTLAND
PRODUCTION • SANCTUARY CONTENT, LOS ANGELES
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
F06/044 • USA
BREAKTHROUGH ON A BUDGET
TITLE • GUN SURVIVOR REVIEWS
BRAND • GUNS DOWN AMERICA
PRODUCT • NON-PROFIT COMBATING GUN VIOLENCE
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
PRODUCTION • FLARE BBDO, CHICAGO/ CANJA AUDIO CULTURE, CURITIBA
MEDIA • OMD, NEW YORK
POST PRODUCTION • FLARE BBDO, CHICAGO
F06/061 • INDIA
BREAKTHROUGH ON A BUDGET
TITLE • CHATPAT
BRAND • SOS CHILDREN’S VILLAGES INDIA
PRODUCT • SOS CHILDREN’S VILLAGES INDIA
ENTERED BY • FCB INDIA, DELHI
IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO
PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI
MEDIA • KINNECT, MUMBAI
PR • CUMULUS, GURGAON
POST PRODUCTION • LORD & THOMAS, CHICAGO
F07/071 • USA
CORPORATE PURPOSE & CSR
TITLE • A FUTURE BEGINS
BRAND • CHIPOTLE MEXICAN GRILL
PRODUCT • CHIPOTLE MEXICAN GRILL
ENTERED BY • OBSERVATORY, LOS ANGELES
IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON
PRODUCTION • NEXUS STUDIOS, LONDON
POST PRODUCTION • NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES
F07/076 • USA
CORPORATE PURPOSE & CSR
TITLE • VAX, WAX AND CHILLAX
BRAND • COORS
PRODUCT • COORS LIGHT
ENTERED BY • BISCUIT FILMWORKS, LOS ANGELES
IDEA CREATION • DDB, CHICAGO
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
Unpacking Africa's shoot facilitation, locations and skills for all content production.
OCTOBER 5 & 6 2022
Hybrid from Johannesburg, South Africa and streaming live online at www.locationsafrica.com
Grand Prix
TITANIUM
LONG LIVE THE PRINCE KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
ENGINE, LONDON UNITED KINGDOM
GRAND PRIX
A01/011 • UNITED KINGDOM
TITANIUM
TITLE • LONG LIVE THE PRINCE
BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
PRODUCT • KIYAN PRINCE FOUNDATION
ENTERED BY • ENGINE, LONDON
IDEA CREATION
• ENGINE, LONDON
• ENGINE, LONDON/FRAMESTORE, LONDON
PRODUCTION
PR • ENGINE, LONDON/MISCHIEF, LONDON
POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/ NINETEENTWENTY, LONDON
GOLD AWARDS
A01/005 • INDIA
TITANIUM
• SHAH RUKH KHAN-MY-AD
TITLE
BRAND
• CADBURY CELEBRATIONS
PRODUCT • CADBURY CELEBRATIONS
ENTERED BY • OGILVY, MUMBAI
IDEA CREATION • OGILVY, MUMBAI
PRODUCTION
• THE PACK, MUMBAI
MEDIA • WAVEMAKER INDIA, MUMBAI
• REPHRASE.AI, BENGALURU
POST PRODUCTION
A01/078 • INDIA
TITANIUM
TITLE • THE UNFILTERED HISTORY TOUR
BRAND • VICE MEDIA
PRODUCT • BRITISH MUSEUM
ENTERED BY • DENTSU CREATIVE, BENGALURU
IDEA CREATION
• DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON
• DENTSU CREATIVE, BENGALURU
PRODUCTION
PR • DENTSU CREATIVE, BENGALURU
• DENTSU CREATIVE, BENGALURU
POST PRODUCTION
A01/134 • UNITED KINGDOM
TITANIUM
TITLE • DYSLEXIC THINKING
BRAND • VIRGIN GROUP
PRODUCT • MADE BY DYSLEXIA
ENTERED BY • FCB INFERNO, LONDON
• FCB INFERNO, LONDON
IDEA CREATION
PRODUCTION • FCB INFERNO, LONDON
MEDIA • FCB INFERNO, LONDON
PR • FCB INFERNO, LONDON
A01/139 • GERMANY
TITANIUM
TITLE • DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY
BRAND • DOT
PRODUCT • DOT PAD
ENTERED BY • SERVICEPLAN GERMANY, MUNICH
IDEA CREATION • SERVICEPLAN GERMANY, MUNICH
PRODUCTION • PAULUS.CO, SEOUL
A01/172 • USA
TITANIUM
TITLE • THE LOST CLASS
BRAND • CHANGE THE REF INC.
PRODUCT • GUN VIOLENCE AWARENESS
ENTERED BY • LEO BURNETT, CHICAGO
IDEA CREATION • LEO BURNETT, CHICAGO
PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA
PHOTOGRAPHY, PORTLAND, OR
PR
• TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO
POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES
Grand Prix
SUSTAINABLE DEVELOPMENT
THE MISSING CHAPTER
P&G WHISPER
LEO BURNETT, MUMBAI INDIA
GOOD TRACK –– WINNERS –– SUSTAINABLE DEVELOPMENT GOALS
GRAND PRIX
A03/061 • INDIA
GOOD HEALTH AND WELL-BEING
TITLE • THE MISSING CHAPTER
BRAND • P&G WHISPER
PRODUCT • WHISPER SANITARY PADS
ENTERED BY • LEO BURNETT, MUMBAI
IDEA CREATION • LEO BURNETT, MUMBAI
MEDIA • MEDIACOM, MUMBAI
PR • MSL, MUMBAI
GOLD AWARDS
B04/042 • USA
RESPONSIBLE CONSUMPTION&PRODUCTION
TITLE • #TURNTOCOLD
BRAND • PROCTER & GAMBLE - TIDE
PRODUCT • TIDE LAUNDRY DETERGENT
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION
PRODUCTION
• SAATCHI & SAATCHI, NEW YORK
• BISCUIT FILMWORKS, LOS ANGELES
MEDIA • PROCTER & GAMBLE, CINCINNATI
PR • MARINA MAHER COMMUNICATIONS, NEW YORK
B06/013 • USA
LIFE BELOW WATER
TITLE • PLASTIC FISHING TOURNAMENT
BRAND • AB INBEV/CORONA
PRODUCT • CORONA BEER
ENTERED BY • WE BELIEVERS, BROOKLYN
IDEA CREATION • WE BELIEVERS, BROOKLYN
PRODUCTION • PRIMO CONTENT, MEXICO CITY/ RELEVANT, MÉXICO D.F.
POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES
C03/089 • USA
REDUCED INEQUALITIES
TITLE • SEE MY SKIN
BRAND • VASELINE
PRODUCT • VASELINE
ENTERED BY • EDELMAN, NEW YORK
IDEA CREATION • EDELMAN, NEW YORK
PRODUCTION • EDELMAN, NEW YORK/GIRL CULTURE FILMS, MARINA DEL REY/MINDSHARE, NEW YORK
PR
• EDELMAN, NEW YORK
POST PRODUCTION
• KYLE NYC, NEW YORK/ SONIC UNION, NEW YORK/U-STUDIO, ENGLEWOOD CLIFFS
SILVER AWARDS
A05/042 • PERU
GENDER EQUALITY
TITLE • THE EMANCIPATION LOAN
BRAND • MIBANCO
PRODUCT • MIBANCO
ENTERED BY • CIRCUS GREY, LIMA
IDEA CREATION • CIRCUS GREY, LIMA
PRODUCTION • KUBRICK, LIMA
MEDIA • OMD PERU, LIMA
POST PRODUCTION • KUBRICK, LIMA/AGOSTO, BARRANCO
A05/054 • SPAIN
GENDER EQUALITY
TITLE • CYCLE
BRAND • FREDA
PRODUCT • CYCLE
ENTERED BY
• MCCANN SPAIN, MADRID
IDEA CREATION • MCCANN SPAIN, MADRID
PRODUCTION • CRAFT, MADRID/BLUR FILMS, MADRID/ GREAT GUNS, LONDON
PR • WEBER SHANDWICK, LONDON
POST PRODUCTION • CRAFT, MADRID/GRADEPUNK, MADRID
B04/050 • INDIA
RESPONSIBLE CONSUMPTION&PRODUCTION
TITLE • SMART FILL
BRAND • UNILEVER
PRODUCT • UNILEVER
ENTERED BY • VMLY&R COMMERCE INDIA, MUMBAI
IDEA CREATION • VMLY&R COMMERCE INDIA, MUMBAI
PRODUCTION • VMLY&R COMMERCE INDIA, MUMBAI
POST PRODUCTION • VMLY&R COMMERCE INDIA, MUMBAI
C03/060 • MEXICO
REDUCED INEQUALITIES
TITLE • DATA TIENDA
BRAND • WECAPITAL
PRODUCT • DATA TIENDA
ENTERED BY • DDB MEXICO, MEXICO CITY
IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO
PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ
D01/026 • USA
PEACE, JUSTICE&STRONG INSTITUTIONS
TITLE • THE LOST CLASS
BRAND • CHANGE THE REF INC.
PRODUCT • GUN VIOLENCE AWARENESS
ENTERED BY • LEO BURNETT, CHICAGO
IDEA CREATION • LEO BURNETT, CHICAGO
PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA
PHOTOGRAPHY, PORTLAND, OR
PR
• TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO
POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES
BRONZE AWARDS
A01/016 • BANGLADESH POVERTY
TITLE • CHILD MARRIAGE PREVENTION LOAN
• IPDC FINANCE LTD. & AMAL FOUNDATION
BRAND
PRODUCT • SERVICE
ENTERED BY
• GREY BANGLADESH, DHAKA
IDEA CREATION
• GREY BANGLADESH, DHAKA
A02/004 • NEW ZEALAND
HUNGER
TITLE • GOODIE BOX
BRAND • EVERYBODY EATS
PRODUCT • TAKEAWAY BOX
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
PRODUCTION • DDB NEW ZEALAND, AUCKLAND
PR • MANGO COMMUNICATIONS, AUCKLAND
POST PRODUCTION • DDB NEW ZEALAND, AUCKLAND
A03/054 • CHINA
GOOD HEALTH AND WELL-BEING
TITLE • QUEST FOR DYSLEXIA
BRAND • SAMSUNG
PRODUCT • SAMSUNG MOBILE
ENTERED BY • CHEIL WORLDWIDE, BEIJING
IDEA CREATION • CHEIL, HONG KONG
PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING
MEDIA • CHEIL WORLDWIDE, BEIJING
PR
• CHEIL WORLDWIDE, BEIJING
POST PRODUCTION
• CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING
A05/064 • HONDURAS
GENDER EQUALITY
TITLE • MORNING AFTER ISLAND
BRAND • GRUPO ESTRATEGIGO GE PAE
PRODUCT • WOMEN RIGHTS
ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA
IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA
PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA
MEDIA • OGILVY HONDURAS, TEGIUCIGALPA
PR • OGILVY HONDURAS, TEGIUCIGALPA
B03/019 • FRANCE
SUSTAINABLE CITIES AND COMMUNITIES
TITLE • RENAULT - PLUG-INN
BRAND • RENAULT
PRODUCT • PLUG-INN
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
B04/001 • USA
RESPONSIBLE CONSUMPTION&PRODUCTION
TITLE • PIÑATEX
BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM
PRODUCT • PIÑATEX
ENTERED BY • L&C, NEW YORK
IDEA CREATION • L&C, NEW YORK
PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK
POST PRODUCTION • AGOSTO, LIMA
C02/002 • AUSTRALIA
INDUSTRY,INNOVATION&INFRASTRUCTURE
TITLE • ONE HOUSE TO SAVE MANY
BRAND • SUNCORP GROUP
PRODUCT • WEATHER RESILIENT HOUSING
ENTERED BY • LEO BURNETT, SYDNEY
IDEA CREATION • LEO BURNETT, SYDNEY
PRODUCTION • LEO BURNETT, SYDNEY/REVOLVER, SYDNEY
POST PRODUCTION • THE GLUE SOCIETY, SYDNEY
C03/078 • UNITED KINGDOM
REDUCED INEQUALITIES
TITLE • #WETHE15
BRAND • INTERNATIONAL PARALYMPIC COMMITTEE
PRODUCT • WETHE15
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • PENTAGRAM DESIGN, LONDON/PULSE FILMS, LONDON/CAIN & ABEL, LONDON/KING HENRY LTD, LONDON
MEDIA • FUSE, LONDON
PR
• FLEISHMANHILLARD FISHBURN, LONDON/ PORTER NOVELLI, LONDON/PORTLAND COMMUNICATIONS, LONDON
POST PRODUCTION • TENTHREE , LONDON/750MPH, LONDON/ SOUNDTREE MUSIC, LONDON
C03/090 • BOLIVIA
REDUCED INEQUALITIES
TITLE • CASH EVERYWHERE
BRAND • SOULFTWARE SRL
PRODUCT • BLINK
ENTERED BY • OGILVY, LA PAZ
IDEA CREATION • OGILVY, LA PAZ
PRODUCTION • MAKINA FILMS, SANTA CRUZ DE LA SIERRA
POST PRODUCTION • MAKINA FILMS, SANTA CRUZ DE LA SIERRA/SOUNDER STUDIOS, LA PAZ/ HOGARTH WORLDWIDE, MEXICO CITY
D01/027 • GERMANY
PEACE, JUSTICE&STRONG INSTITUTIONS
TITLE • THE TRUTH WINS
BRAND • RSF
PRODUCT • RSF
ENTERED BY • DDB GERMANY, BERLIN
IDEA CREATION • DDB GERMANY, BERLIN
PRODUCTION • HYPERINTERACTIVE, HAMBURG/DAHOUSE AUDIO, BERLIN/MOLLE&KORN GMBH, BERLIN
Grand Prix
GLASS DATA TIENDA WECAPITAL
DDB MEXICO, MEXICO CITY MEXICO
GRAND PRIX
A01/115 • MEXICO
GLASS
TITLE • DATA TIENDA
BRAND • WECAPITAL
PRODUCT • DATA TIENDA
ENTERED BY • DDB MEXICO, MEXICO CITY
IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO
PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ
GOLD AWARDS
A01/077 • CANADA
GLASS
TITLE • SIGNAL FOR HELP
BRAND • CANADIAN WOMEN’S FOUNDATION
PRODUCT • SIGNAL FOR HELP
ENTERED BY • JUNIPER PARK\TBWA, TORONTO
IDEA CREATION • JUNIPER PARK\TBWA, TORONTO
PR • JUNIPER PARK\TBWA, TORONTO
A01/158 • GREECE
GLASS
TITLE • DON’T EVER LEAVE ME
BRAND • LACTA
PRODUCT • LACTA
ENTERED BY • OGILVY, ATHENS
IDEA CREATION • OGILVY, ATHENS
PRODUCTION • FOSS PRODUCTIONS, ATHENS
PR • OGILVY, ATHENS
A01/180 • HONDURAS
GLASS
TITLE • MORNING AFTER ISLAND
BRAND • GRUPO ESTRATEGIGO GE PAE
PRODUCT • WOMEN RIGHTS
ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA
IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA
PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA
MEDIA • OGILVY HONDURAS, TEGIUCIGALPA
PR • OGILVY HONDURAS, TEGIUCIGALPA
SILVER AWARDS
A01/121 • USA
GLASS
TITLE • DOJACODE
BRAND • GIRLS WHO CODE
PRODUCT • DOJACODE
ENTERED BY • MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NY
PRODUCTION • ACTIVE THEORY, LOS ANGELES
PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NY
BRONZE AWARDS
A01/026 • BRAZIL
GLASS
TITLE • THE UNIFORM THAT NEVER EXISTED
BRAND • CENTAURO
PRODUCT • THE UNIFORM THAT NEVER EXISTED
ENTERED BY • TRACYLOCKE BRASIL, SÃO PAULO
IDEA CREATION
• TRACYLOCKE BRASIL, SÃO PAULO
PRODUCTION • TRACYLOCKE BRASIL, SÃO PAULO
MEDIA • TRACYLOCKE BRASIL, SÃO PAULO
PR • TRACYLOCKE BRASIL, SÃO PAULO
A01/098 • INDIA
GLASS
TITLE • ADELI
BRAND • UNIPADS
PRODUCT • UNIPADS REUSABLE SANITARY PADS
ENTERED BY • VMLY&R, MUMBAI
IDEA CREATION • VMLY&R, MUMBAI
PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI
PR • VMLY&R, MUMBAI/SIMULATIONS PUBLIC AFFAIRS MANAGEMENT SERVICES, GUJARAT
A01/178 • UNITED KINGDOM
GLASS
TITLE • HAVE A WORD
BRAND • MAYOR OF LONDON
PRODUCT • CHALLENGE SEXIST ATTITUDES AND INAPPROPRIATE BEHAVIOUR
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • SPINDLE PRODUCTIONS, LONDON
MEDIA • WAVEMAKER, LONDON
PR • OGILVY, LONDON
POST PRODUCTION • GPS, LONDON
Translating your creative ideas, perfectly.
Cannes, let’s raise a glass...
To the power of ideas, creativity and the people turning those ideas into action.
To celebrating and learning together.
To a future with more cheers!