Lions Daily News 2024 - Thursday 20 June

AI Prompt Battle

Join challengers from Getty Images, NVIDIA, and TikTok for an epic creative throwdown of technological strength and mental fortitude demonstrating the power and possibilities of our AI Generator.

And when the dust settles and trash talking done, get the hottest takes from our panelists on what today’s consumers think and feel about generative AI—and what that means for brands looking to add it to their creative mix.

You don’t want to miss it!

Thursday, June 20 | 4PM

Majestic Hotel, Marta Rooms

CANNES LIONS

LIONS DAILY NEWS

SEMINAR HIGHLIGHTS

10.00 NEW CREATORS’ SHOWCASE SAATCHI & SAATCHI / LUMIERE

10.45 A NEW ERA OF ENTERTAINMENT

CANNES LIONS / TERRACE STAGE

10.00 WHAT KIND OF AI-CURIOUS ARE YOU? MEET-UP WITH PJ PEREIRA FESTIVAL MEET-UP/ ROOFTOP

11.00 SECRET SPEAKER: THE GIRL WHO SWAM FOR HER LIFE INTERNATIONAL OLYMPIC COMMITTEE / DEBUSSY

11.00 YOUR GUIDE TO HIGH ENGAGEMENT: DUOLINGO’S CREATIVE INSIGHTS FROM INDIA DIGITAS AND DUOLINGO/ FORUM

11.15 FROM INSPIRATION TO MANIFESTATION: BEHIND THE SCENES WITH ‘POOR THINGS’ PINTREST / DEBUSSY

12.15 SECRET SPEAKER: CHANGING THE GAME FOR WOMAN’S SPORT DDB NEW ZEALAND / DEBUSSY

12.30 HUNGRY DOGS RUN FASTER: A STORYTELLING MASTERCLASS WITH JAMES PATTERSON OGILVY / DEBUSSY

13.15 LET’S TALK HUMOUR WITH QUIET STORM’S TREVOR ROBINSON OBE FESTIVAL MEET-UP / ROOFTOP

14.00 LET’S GET UNFASHIONABLE PATAGONIA / DEBUSSY

15.30 POWER HOUR: YOUR TOOLKIT TO NAVIGATE AI’S IMPACT ON CREATIVITY

CANNES LIONS / DEBUSSY

GUT’s ‘Handshake Hunt’ seals deal with Media Grand Prix SPECSAVER

THE WINNER of the 2024 Media Grand Prix is ‘Handshake Hunt’, an innovative campaign for Mercado Libre created by GUT, Sao Paulo. It used the retailer’s handshake logo to cut through the marketing noise of Black Friday, crafting discounts tied to moments where people shook hands during shows on TV channel Globo.

In a week, more than 50 million discount vouchers were given away, helping Mercado Libre to its most successful Black Friday ever.

Jury President Prerna Mehrotra, of Dentsu, APAC, said that the campaign was seen by jurors as pointing to the future of media.

“The idea really proves that a strong insight can lead technology to really reinvent

what television would look like,” Mehrotra said.

“Black Friday is a really cluttered environment, and we thought it was a really smart use of insight and technology, and a great way to drive participation.”

Technology was a big trend across this year’s entries in the Media Lions, but it was

not a dominant force.

“Technology was invisible, but it delivered visible delight,” Mehrotra said. “We didn’t see technology, but we could feel it, and that for me was beautiful.”

The Jury also awarded Gold Lions to two more campaigns from Brazil, as well as the US (2), Germany, the UK, France, Canada, Peru and a joint Germany/US project.

Mehrotra said that the judging process highlighted the trend for brands to loosen up in their approach to their audiences.

“Consumers do expect brands to have a voice,” she said, citing projects where “brands had the confidence to spark a very light-hearted moment, make it so meaningful, and respond to consumers in real-time with that.”

Ogilvy sweeps Social & Influencer

AN INFLUENCER -driven conspiracy theory that actor Michael Cera was the secret brains behind moisturising lotion CeraVe turned out to be a Super Bowl campaign — and now it’s a Grand Prix winner at Cannes Lions.

Ogilvy PR, New York took the top prize in the Social & Influencer category for the ‘CeraVe’ campaign, which notched up 32 billion earned impressions — not to mention the brand’s biggest week of sales ever.

“It can point to a world where we beautifully blur the lines of advertising and culture and influencer and social,”

Jury President Amy Ferguson, from Special U.S., said.

“It was wildly ambitious and loveably absurd. Culture grabbed onto it. It was

a complicated masterclass in multi-channel, and it did a ton for the business.”

Ferguson added that the Jury’s key task was “trying to find ideas whose centre of gravity was inherently tied to social or to use of influencers”, rather than simply being wider campaigns that used these channels.

“Social is everything, and everything is social. This

category is getting so ubiquitous with the work. That is a challenge moving forward,” Ferguson said.

‘CeraVe’ also took a Gold Lion in the category, while Saatchi & Saatchi, New York’s ‘Gonna Need More Tide’ campaign for Tide bagged a pair of Gold Lions. Other Golds were awarded to work from the US (2), France, Canada, Japan and — a Lions first — Kazakhstan.

“I was particularly excited about this category because it’s so modern. This space of social and influencer is changing literally all the time,” Ferguson said.

“Adapting to that is a challenge that we can meet with creativity. The shape of the work that we saw [while judging] was so varied and so vast.”

ADS SECURE GRAND PRIX FOR GOLIN

RICK ASTLEY is never gonna run around with dessert spoons. But this and other misheard lyrics from his hit Never Gonna Give You Up drove the campaign that won the 2024 PR Grand Prix.

‘The Misheard Version’ was crafted by Golin, London for Specsavers, and saw Astley re-record the song with some of its most famous misheard lines. The goal was to encourage people to book hearing tests. “Healthcare is not a sexy category and it was a very challenging brief, but they leant into humour in an all-in way to really tackle the stigma,” Jury President and One Green Been’s Kat Thomas said. “The impact of this campaign was undeniable: a year-on-year 66% increase in hearing-test bookings.”

She added: “AI hasn’t dominated but it has shown up, in interesting ways and in curious ways from a creative perspective. We saw people being brought back from the past, we saw messages from the future, we saw stories of reuniting and bringing people together. It was a very compelling storytelling device but it didn’t dominate.”

The Jury also awarded Gold Lions to work from the US (3), Canada, France, Brazil, Germany and a UK/Italy campaign.

Jury President Prerna Mehrotra

Jury President Amy Ferguson

Xbox campaign converts into a win-win for McCann London

MCCANN POLAND WINS CREATIVE DATA PRIZE

‘THE EVERYDAY Tactician’, entered by McCann London on behalf on Xbox, has won the Grand Prix in the highly-competitive Direct category. The ingenious campaign is the first to take two Grands Prix at the 2024 Cannes Lions Festival, having already won the Entertainment for Gaming category.

The entry revolves around the appointment of an Xbox gamer as a tactician for English amateur football club Bromley. Using data-based insights developed via the Football Manager Xbox game, the gamer in question, Nathan Owolabi, helped the club to its best ever league standing. The Football Manager game also saw increased usage.

Direct Jury President Pancho Cassis, also partner and global chief creative officer, David, Global, said the Jury was “in

love with this idea from day one. It is clever and makes you feel something you can’t put into words easily. It had something special that will inspire a new generation of creatives to think differently.”

Cassis said the Jury had two goals in reviewing entries. Firstly, to favour ideas that could “find people in places and at moments where traditional campaigns wouldn’t”.

Secondly, to celebrate campaigns that “invited people to do something for the campaign, making it bigger, more shareable and more famous.”

In terms of trends, Cassis said this year saw “good examples of AI being used in the right way, and some great work from big brands trying to sell products and services”.

The Jury also awarded Gold Lions to campaigns from France (2), the US (2), Spain,

Poland, Canada and New Zealand. Italy featured in two Gold Lions, one of which was shared with Ireland. Three

of the Golds, ‘Spreadbeats’, ‘Room For Everyone’ and ‘Adoptable’, have also won Grands Prix in other categories.

Billboard star wins Creative B2B

THE 100-YEAR-OLD Spaniard called Marina Prieto won the hearts of the Creative B2B Jury, helping secure a Grand Prix for David, Madrid and JCDecaux.

In a touching campaign, outdoor advertising giant

JCDecaux decided to prove the effectiveness of its billboards by filling vacant slots with images from her

social media feeds. In doing so, they transformed her from a completely anonymous figure to a multimedia sensation.

Jury President Andisa Ntsubane, also managing executive: brand, marketing and communications Africa, Vodacom Group, Africa, said: “It was the ultimate celebration of humanity, showing how the power of a simple breakthrough idea can capture the imagination of people in 14 countries. It also proved the business case for the outdoor medium, by driving engagement with audiences and revenues.”

JCDecaux’s own figures back this point. As a result of its Marina Prieto campaign, the company signed up 185 new brands and se -

cured record bookings. In a surgical dissection of his category. Ntsubane said “a big theme this year is that we’re gaining momentum in creativity in this category. The creativity and strategic thinking shone through, making this a very exciting experience for the jury.”

Ntsubane also saw evidence of B2B brands moving to the forefront of addressing global and social issues. “We saw leadership brands taking leadership positions. We also saw an increase in the use of influencers, celebrities and humour to create an emotional connection to brands in what is often perceived as a cold category.”

The Jury also awarded two Gold Lions to campaigns from US/Brazil and Italy/Ireland.

THE 2024 Creative Data Grand Prix was won by ‘Room For Everyone’, from McCann Poland on behalf of Mastercard.

Jury President Rose Herceg, also country president Australia and New Zealand, WPP,ANZ, said the Grand Prix and Gold Lions in this category“all did multiple things.They fuelled economies, challenged norms, changed politics, drove social conversations and confronted xenophobia. ‘Room For Everyone’ showed how businesses from two different nationalities could work and grow together.”

Launched in 2024,‘Room For Everyone’ is a series of digital tools focused on helping ease the resettlement of Ukrainian refugees in Poland. One tool, WhereToStart, uses data to help SME businesses identify prime locations. With one in 10 new businesses opened by Ukrainians, the project sought to demonstrate that both Poles and Ukrainians were able to thrive.

“Creative and data can seem like unusual bedfellows, but the next generation of minds in our industry will understand how to see creativity in numbers,” she said, praising entries that captured the imagination, knew their audience and told a simple story.The Creative Data Jury awarded Gold Lions to entries from India, the US and Argentina. Gold winner‘Magnetic Stories’ has already secured a Grand Prix this week.There were also two Gold Lions for entries from Mexico and Ecuador.

Jury President Andisa Ntsubane

Jury President Pancho Cassis

Jury President Rose Herceg

Weather Kids want grown-up solutions to the climate crisis

WHAT WILL the weather forecast be in Cannes in 2050? That was the question addressed yesterday in a Debussy Theatre session with United Nations Development Programme (UNDP) and The Weather Company.

The session focussed on the UNDP’s Weather Kids campaign which aims to raise awareness of climate change through the eyes of children. Speaking after the event, Boaz Paldi UNDP chief creative officer said the initiative had resonated positively across media and that meant it was a message being heard by both sides in an extremely polarised world. “The idea that climate change is a generational issue needs to be talked about more. It needs to be front and centre. We need to be thinking about future generations on this planet,” he said.

Ten-year-old Deon Gjoni, who took an active part in the UNDP campaign in Albania, said people of his age did not know enough about climate change. “It was one of my main talking points in the session, that everyone needs to be educated about this.

Kids especially because they are going to feel this the most. They need to be educated on it. How they can stop it, what we can do,” he said.

Derek Van Dam, CNN weather anchor and meteorologist, said he was cautiously optimistic. “We’ve

got the tools in the toolbox to solve the crisis and it’s just a matter of uniting behind it, reaching across the aisle, having the influential minds, the brands, the people, the campaigns like Weather Kids, to help change the direction of the needle,” he said.

Randi Stipes, chief marketing officer, The Weather Company, said they jumped at the chance to collaborate with UNDP. “It’s our responsibility to use our voice, to use the trust that we’ve garnered, to help people understand how they can take action,” she said. “I think a lot of people feel helpless when it comes to our changing climate, but the one thing that we can all unite around is that we need to do better for the next generation.”

Force of Nature founder urges ad world to support activists

THE FOUNDER of climate-action movement Force of Nature has called on the advertising industry to do more to support activists in their work.

“This industry shapes what we think about, it decides what’s aspirational and it manufacturers our desires. It compels our behaviour,” Clover Hogan said during her Secret Speaker talk yesterday at Cannes Lions.

“What would it look like if this industry were a force for good? If instead of propping up destructive

industries like fossil fuels, aviation, fast fashion and mass-consumed meat and dairy, it instead promoted a regenerative economy which put wellbeing and nature ahead of profit?” Hogan said.

“What if, instead of allying itself with influencers who promote mass consumerism and consumption, it allied itself with activists who are fighting for justice?”

She also called for a shift in how the climate crisis is covered in the media, to encourage people to take

action, rather than feeling overwhelmed by the task.

“The media for years failed to really sound the alarm on the climate crisis. Now they’re starting to talk about it, but they’re only platforming the domesday headlines. They’re only platforming what’s going to go wrong,” Hogan said.

“They’re not investing the time, the energy in telling stories that actually cultivate a sense of agency. That translates the climate crisis from this big, abstract problem into the decisions you make every day, into the choices we make in our work.”

“We need to really think about how we tell stories and cultivate agency,” Hogan said.

Clover Hogan

Deon Gjoni (left) with moderator Tania Bryer, actor and activist Nathalie Emmanuel, Boaz Paldi, Randi Stipes and Derek Van Dam

Workshop shows how socials solve brands’ creative blocks

THE MOST chilling film of recent years might be a three-minute video set in a bathroom.

‘The Clogging’ was created for toilet-paper brand Scott by VaynerMedia, spoofing horror films with its tale of a young woman whose paper blocks the toilet the first time she visits her boyfriend’s family. The project was showcased by VaynerMedia’s global chief strategy officer Wanda Pogue and head of creative, APAC Chan Woei Hern in their Winning in Social workshop at Cannes Lions yesterday. It was an example of creative whose roots were in listening to consumers on social media.

“As a brand, Scott had put a lot of emphasis on value: they’re among the less expensive toilet-pa -

per brands. But they hadn’t talked about clogging,” Pogue told Lions Daily News.

“What we saw was that there was so much anxiety and so much conversation around it, it was almost a no-brainer! We had to do something with this.”

VaynerMedia has enjoyed success with the strategy of focusing first on social content for its clients, closely monitoring how people react, and using those insights to inform further work across all channels.

“You’re putting out all of this work, you’re truly listening to the consumer, and then you’re basing your decisions on where to go and what to do next on what you’re hearing and learning,” she said.

“We don’t know what we don’t know. But we find

out!” Chan added. “It’s the community building the brand together, and that is really exciting.”

The pair also talked about trendjacking, where brands create content based on trending topics and events.

“It should be about informed trendjacking on the themes that are relevant

to the brands,” Chan said.

“Not random trendjacking.”

“Not every trend is for you, or for your brand,” Pogue said. “Why are you tapping into it? What does it help you say about the brand? Is it relevant to the cohort you’re trying to reach? Those are the questions that we always ask.”

Dentsu Lab embraces the human touch

THE GLOBAL roll-out of the pioneering Dentsu Lab, announced this week at Cannes Lions, will see the innovation project expanded to London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further Labs planned for 2025.

“Technology and humanity are colliding like never before

and I think that’s changing what people need, want and expect,” said Sven Huberts, president, global innovation & experience and president, Dentsu Lab.

Huberts said it will become increasingly vital to understand new technologies but to not risk losing the human

perspective. “We need to understand what motivates people — that emotional aspect of new technology.”

Naoki Tanaka, the lead for Dentsu Lab Tokyo and chief creative officer, Dentsu Lab, added that algorithms had a habit of ending up with a predictable solution, which can fail to make a human connection. “Because Dentsu Lab focuses on the outlier perspective we can break up existing patterns. We need to have a more playful solution that touches people in an emotional way,” he said.

Established 10 years ago, Dentsu Lab Tokyo has collaborated with NTT Human Informatics Laboratories to

empower people with disabilities. “It started at the Paralympics where we created a kind of generative design system with incredible projection mapping,” Huberts said. There, Tanaka met Masatane Muto, a DJ with ALS which causes progressive muscle weakness for him and loss of motor control. The first phase involved developing a musical instrument controlled through gaze input, tracking the movement of the eyes. “The latest chapter of that is Masa using electromyography devices — hardware units that read out signalling from someone’s arm to translate that into an output so you can actually control any interface,” Huberts said.

GETTY DEBUTS BATTLE OF THE AI IMAGE MAKERS

CONTESTANTS from Getty Images, Nvidia and TikTok will compete this afternoon in an AI prompt battle in front of a live audience who will get to vote on the winners. Battle commences at 16.00 at the Marta Rooms at The Majestic, with the aim of demonstrating the most creative use of generative AI image-making. Attendees will witness real-time generation and refinement of images as each contestant strives to produce the most captivating visuals using the Generative AI by Getty Images tool.

The tool is built on the Nvidia Edify model architecture and is trained exclusively from Getty’s creative library. “Our tool is commercially safe, legally indemnified and we believe in transparency for data that goes into training,” said Getty Images’ Susan Nomecos, senior director global AI &Web3 strategy & operations.

“I firmly believe there’s going to be natural efficiencies because of what it is capable of doing,” she said, “but the tool in the hands of the right creative is where the magic happens.” She said the skill of prompt engineering is becoming more important.

“We’ve got folks on our creative team — they can prompt in their sleep. I don’t even know how they have that in their vocabulary.”

Sven Huberts (left) and Naoki Tanaka

VaynerMedia’s Wanda Pogue and Chan Woei Hern

Susan Nomecos

WE PROUDLY CONGRATULATE OUR OWN

JACQUES SÉGUÉLA

FRANCE’S FOREMOST ADVERTISING PIONEER ON RECEIVING THE PRESTIGIOUS LION OF ST. MARK LIFETIME ACHIEVEMENT AWARD.

‘If you can think of it, AI can do it’

YOU CAN always rely on Elon Musk to surprise, challenge and provoke — and he didn’t disappoint his Lions audience at yesterday’s WPP seminar, Exploring The New Frontiers Of Innovation. Speaking to WPP CEO Mark Read, Musk talked about the transformative power of technology, the impact of AI on creativity and business, the need for multi-planetary civilisations, robots, a future without work and why we’re living in “the most interesting time in history”. Read kicked off by reminding Musk of his comment last November, when he told advertisers fleeing X to “go fuck” themselves. What did he mean? “I think it’s important to have a global free-speech platform where people can air their opinions,” Musk said. “And some

advertisers were insisting on censorship. Advertisers have a right to appear next to content that they find compatible with their brands. That’s cool. But what is not cool is insisting there can be no content that they disagree with on the platform.” He added that, in order for X to serve as “the public square of the world”, it needed to be a free-speech platform: “But that doesn’t mean people can say illegal things. It’s free speech within the law.”

He did, however, acknowledge that he occasionally “shoots himself in the foot” with his posts. “But at least you know it’s genuine and it’s not a PR department. I guess I think it’s better to be real than to go through a filter.”

The question of reality was central to the conversation — notably in terms of how

AI is set to change the world. Unsurprisingly, Musk is an optimist: “I agree with Geoff Hinton, the godfather of AI — there’s a 10%-20% probability of something terrible happening. But that means the glass is 80% full. I think the most likely outcome is one of abundance, where goods and services are available to anyone.”

As for what AI means for the creative industries, Musk said it would amplify creativity. “I think we’ll have a magic genie situation,” he said. “If you can think of it, AI can do it.” He also predicted that the creative companies that live through the coming transition will be ones who embrace AI and use it effectively. “If you’re using AI and competing against somebody who’s not, you’ll win.”

Want to team up with NFL stars? Let them play to their strengths

SOME of NFL’s most successful stars joined Tim Ellis, chief marketing officer and executive vice-president of the National Football League, for a session on the Terrace Stage yesterday to examine the rapid evolution of athletes as brand builders. As well as being worldclass athletes, top players are now partners, creators and business owners in their own right. On finding the right brand to partner with, DeAndre Hopkins, wide receiver for the Tennessee Titans, said it was important to align yourself with a brand and a company that supports your personal mission, as well as what you stand for on the field. “Each athlete is different,” he

added. “For myself, I’ll try to go towards brands who are eco-friendly; that are thinking about the future of the world; and also have

a CEO who is like minded and who is personable. You want to be able to speak to those people outside of the business setting.”

For Joe Burrow, a quarterback for the Cincinnati Bengals, a partner needs to understand that the football is going to come first.

“Because as long as I have success on the field, that’s going to help build my brand and the brands I’m partnered with,” he said. “I like having long-term relationships, because then, once you get to know each other, you can have more conversations about how to build each other and it’s not a one-way thing.”

Justin Jefferson, a receiver for the Minnesota Vikings, said: “For me, it’s always about putting myself in different situations. I know what I like and I know what I want to do for the future, and for the community. It’s just about being with a brand that knows that, and knows how I like to express myself.”

Ellis said the NFL’s “helmets off” strategy allowed sporting stars to be seen “not just as elite athletes but also as human beings”. He added that this was key to bringing in a new and broader audience.

If GenAI raises fears, choose optimism

TODAY’s debate about the GenAI technologies are similar to the reactions to the first human flights in the early 19th century, according to Meta chief marketing officer and vice-president analytics Alex Schultz. “There were people who

said this is incredible and it’s going to change the entire world and others who said men weren’t supposed to fly,” Schultz said in yesterday’s Paper Planes: Where Art Meets Science. “The hype and the ridicule, the doomsayers

and the hypemongers all exist today about AI.”

Schultz added that the creative community is confronting questions about how to embrace GenAI when we do not yet fully understand the consequences. “My choice in this moment is to be optimis-

tic,” Schultz said. “AI can assist in generating ideas, analysing trends, optimising campaigns, even creating artistic content.” He was joined on stage by Es Devlin, the artist and designer behind installations, stage designs and artworks for clients ranging from The

Weeknd, Cartier and London’s Serpentine Gallery to the British government, for whom she designed the UK Pavilion at the Dubai Expo 2020. AI was part of the last project: the building gathered words donated by visitors and used a machine-learning algorithm to turn them into poetry, which was illuminated on its exterior. “Some people said the poetry was a bit crap,” Devlin said. “But I said: none of the other buildings are writing poems. Give it a break!”

She also talked about a 2022 collaboration with Moët & Chandon and the Alliance for Endangered Languages. “When we lose a language — and apparently we’re losing languages faster than we’re losing species even — you lose not only that language but a way of thinking.”

Alex Schultz

Tim Ellis (left) with Justin Jefferson, Joe Burrow amd DeAndre Hopkins

Es Devlin

Meet the winners

The Grand Auditorium was packed out again for the second Cannes Lions Awards show of 2024. Tuesday night saw Lions awarded for Entertainment, Gaming, Sport, Music, Industry Craft, Design, Digital Craft and Film Craft

1

4Creative and Art Practice, London won a Film Craft Gold for broadcaster Channel 4’s ‘C4 Idents 2023’. 4Creative executive creative director Lynsey Atkin picked up the award

2

The Entertainment Lions for Music Grand Prix was awarded to ‘Errata at 88’, a campaign created for Diageo’s Johnnie Walker brand by AlmapBBDO, Sau Paulo, celebrating musician Alaíde Costa. “Work that will breed new levels of inspiration for the creative community,” said jury president Madeline Nelson

3

The Entertainment Lions for Gaming Grand Prix went to ‘The Everyday Tactician’. Created by McCann, London for Xbox, it offered a player of the Football Manager 2024 game the chance to become a tactician for a realworld football club

4

The 2024 Industry Craft Grand Prix went to Scholz & Friends, Berlin. Their winning effort was ‘The 100th Edition’ for newspaper Frankfurter Algemeine Zeitung, featuring 102 yearold Holocaust survivor Margot Friedländer. “Honest, beautiful, painful, hopeful, human,” said jury president Kalpesh Patankar

5

Klick Health, Toronto won an Entertainment Gold for ‘American Cancer Story’ for a hard-hitting film made for guncontrol focused non-profit organisation Change the Ref

6

Leo Burnett, Dubai’s team celebrated their Industry Craft Gold for ‘The Great Indian Dunk’. Created for basketball organisation NBA, it recreated famous slam dunks with an Indian twist

7

VML, Mexico City’s ‘This Is Not a Game’ campaign for Movistar won an Entertainment Lions for Gaming Gold. It highlights the dangers of drug cartels recruiting children through video games

8

FCB New York won the Digital Craft Grand Prix for ‘Spreadbeats’, created for Spotify as a four-minute music video entirely within Microsoft Excel. “They achieved an amazing level of craft in a very creative way through the use of decades-old technology,” said jury president Kentaro Kimura

9

Marcel, Paris scooped the Entertainment Lions for Sport Grand Prix with ‘Women’s Football’ for Orange. A campaign that took footage of the French women’s team and made it seem to be the men’s team, exposing gender bias

The Entertainment Grand Prix went to ‘We Are Ayenda’ for WhatsApp by Creative X, Palo Alto and Modern Arts, Los Angeles. It’s a documentary about the escape of Afghanistan’s national girls football team. “Stories like this represent the power that brands and entertainment have to impact real change in the world,” jury president Geoffrey Edwards said

She too, is truly humbled.

Post a pic of your lion with the #LionsforCats and, for every post, Whiskas will donate €100 to support cats in need.

Up to a maximum of €20,000

11

The team from FCB Toronto celebrated their Entertainment Lions for Sport Gold for ‘Runner 321’. The Adidas campaign reserved spaces in running events for competitors with Down’s Syndrome — all sporting the number 321 on their bibs

An ebulliant moment for the team from HeimatTBWA\, Berlin, as they collected the 2024 Film Craft Grand Prix. ‘The Square Meter’ was created for DIY retail brand Hornbach, turning the subject of DIY into “a film with magical intrigue” according to jury president Prasoon Pandey

12 Ogilvy, New York’s team took to the stage to receive their Entertainment Lions for Music Gold for ‘Can’t B Broken’. The campaign for Verizon enlisted Beyoncé to drop new tracks and spoof ‘breaking the internet’ memes

15

Real Club Celta, Vigo, also bagged a Music Gold with ‘Oliveira Dos Cen Anos’, a campaign (and song) to celebrate the Spanish football club’s centenary

16

The team from Circus Grey, Lima, Peru were jubilant collecting their Design Grand Prix for ‘Sightwalks’, created for Sol Cement. It involved tactile paving to help visually-impaired people navigate. “A global, inclusive and scalable design solution,” jury president Fura Johannesdottir said

17

Clever AI campaign ‘Without Consent – A Message From Ella’ took a Digital Craft Gold. Created by adam&eve, Berlin for Deutsche Telekom, it encouraged parents to think harder before sharing photos of their children online

13 Serviceplan, Munich won a Design Gold for ‘855-How-To-Quit-(Opioids)’.

Creative MBA puts students on course for career success

WHAT does Lion-winning work look like? What’s the difference between a great campaign and a Grand Prix? And is it possible to decode the magic?

According to Jenni Middleton, Lions’ editor-in-chief, the answer to all these questions is not only ‘yes’ but all are addressed in the new LIONS Creative MBA (cMBA), which launches officially in Cannes this week.

The new digital programme has been designed to educate creatives and marketers in what it takes to deliver a Lion-winning standard of creative marketing

course soft-launched in May, attracting more than 100 people from across the creative and marketing spectrum. “It’s been

amazing,” Middleton said. “Lions has 70 years’ worth of award-winning work and insight to draw on, along with access to

the smartest creatives and bravest brands in the world. The cMBA extends that legacy into an online forum that offers exclusive content from Lions, including curated talks by industry legends.”

A central plank of the programme’s mission to democratise access to world-class learning is the ‘You’re On The Jury’ experience, in which learners are given five pieces of work to analyse as if they were bona fide jurors. “We believe the jury room is the best classroom,” Middleton said. “Every jury member I’ve ever spoken to

learning experience. BBDO’s Josy Paul, who’s a juror and Lions winner, said to me recently: ‘I’m a pilgrim, not a judge. I’m here to worship and learn from greatest work that our industry is capable of producing.’”

Uniqueness is, in fact, at the heart of the cMBA.

“When we were building our core curriculum, it was important to us that we offered the market something that only we could do,” she added.

“The result is unique — and uniquely Lions.”

The cMBA welcomes its second cohort in October, when it will also launch an online version of the programme. The curriculum has been designed and created by Lions in collaboration with Stockholm-based Berghs School of Com -

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ENCORE! Embracing The New Entertainment Era was the title of a session at the Amazon Port, focusing on how the art of capturing attention in the entertainment landscape is evolving, and how Amazon is bringing together the two sides of its business — shopping and content.

Tuesday’s panel included actor Gwyneth Paltrow, who was asked by Amazon Ads US vice-president Tanner Elton how she had built her lifestyle company, Goop, into the major influence it is. “15 years ago there weren’t any places on the internet for wellness, travel curation or healthy food that were to my taste,” she said. “Slowly a business model evolved.”

When asked “what’s next?”, Paltrow said it was more of a case of “what not to do next”, revealing that her dream was a Goop

“I love people who go for their dream”

hotel or wellness centre — a suggestion that prompted applause from delegates.

Lauren Anderson, head of brand and content, Amazon MGM Studios, said Paltrow’s words chimed with her own experience. When considering upcoming content ideas for Amazon she said she was clear about “what they shouldn’t be doing. We look for global stories that bring people together with universal themes that allow everyone to be seen and connect.”

Panelists discussed upcoming Amazon show Buy It Now, which blends shopping and content. Budding entrepreneurs are invited to pitch their products to an audience, then to experts, with the most successful ones going on sale on the Amazon store and the Prime Video app. Paltrow is one of the wise voices on the show: “I

love entrepreneurs,” she said. “I have a weak spot for people that lay it on the line, go for their dream, and I love telling their beautiful stories. I was happy to participate.”

Paltrow has plenty of advice and experience to share with fledgling businesses, including being misunderstood at the beginning, something that she said Goop fell foul of. “You have to weather the slings and arrows,” she said. “I never compromised and what’s born from that is trust.”

Anderson agreed: “Weathering the storm, that’s how you drive culture forward. Move past that and then you can build a legacy.”

When asked for advice she could give to potential brand titans of the future she said: “Be authentic, honour your commitments — that will always serve you well.”

Brands on location

Shooting a TV commercial or a piece of branded content is a complex task, requiring numerous planets to come into alignment to get the job done. Andy Fry spoke to professionals around the world who are involved in the production process

HIGH-quality and costeffective crews, access to intriguing locations, availability of state-of-theart kit and favourable climate are all essential pre-requisites in meeting a brand’s creative expectations, when it comes to commercials shoots.

In addition, the shoots also need a sprinkling of magic, a distinctiveness that will help the client’s campaign stand out in a crowded and cut-throat market. This explains why location scouts leave no stone unturned in search of the perfect shot. The combination of must-have components and eye-catching elements is what makes Iceland so popular for commercial tasks, says Bui Baldvinsson, founder of

Reykjavik-based production services company Hero Productions. “Iceland is blessed with experienced crews and spectacular locations,” he says. “In addition, we have amazing long summer days that offer filmmakers extraordinary light.”

An industry veteran who launched Hero more than 10 years ago, Baldvinsson says a steady stream of A-list brands visit Iceland for its array of volcanoes, lava fields, glaciers and iconic black-sand beaches. “You can get such a variety of locations within an hour’s drive. I think that accessibility is one of the most amazing things. Another thing that producers love is that you only have to shift the direction of the camera by a few degrees and you can achieve a

completely different unexpected look.” Brands from drinks to perfume to fashion have come to Iceland to capture iconic shots, but Baldvinsson says the island has a particular appeal to automotive clients, which can demonstrate the capabilities of their vehicles against the backdrop of some of the world’s most challenging landscapes. “Last year, we worked on a commercial for the Tesla Cybertruck, using Elon Musk’s personal prototype of the vehicle. We were in remote locations for 10 days, including filming the Cybertruck on top of a glacier.”

Baldvinsson says the Cybertruck was tested in “really harsh environments, from ice to driving through rivers. We pushed the vehicle to the limit so many times” Range Rover’s recent Spillway branded-content film (serviced by Polarama) is another recent example of how Iceland can be used to put adventure vehicles through their paces. There’s also the added bonus of discretion, Baldvinsson adds. “For brands that need to keep their vehicles under wraps, Iceland’s remote roads are the ideal solution.” Hero has worked on three feature films in early 2024, and Baldvinsson

A Tesla Cybertruck shoot in Iceland

says this calibre of work has helped Iceland build an experienced, can-do crew base. “The crews here have worked on everything from Bollywood to Hollywood to highend commercials, so there is nothing that fazes them. Equipment-wise, we have everything close at hand. But if something specialist is needed, it’s only a flight away in the UK or Denmark.”

In terms of Hero’s own capabilities, Baldvinsson says “we offer everything from coming up with the location ideas right through to post production. We will handle all production services elements from car rental to kit hire.

In some cases, we have taken clients to locations like the Faroe Islands and Greenland where it fits the brief.”

More than 3,000 miles to the west of Iceland, the spectacular US state of Montana is also establishing itself as a go-to location for commercials producers from around the world.

Dan Molloy, projects and locations specialist, Montana Film Office, says commercials producers love the diversity of the state’s majestic landscape: “Montana’s geography and climate is full of variety,” he says. “It offers deserts, rain forests, glaciers, prairies, rivers, streams, freshwater lakes and shorelines.”

Then, of course, there is the “big sky” that has given Montana its nickname. Montana film commissioner Alison Whitmer says: “Montana is a cinematographer’s dream, where pulling out an anamorphic lens starts a craving for taller and wider.

“For brands that need to keep their vehicles under wraps, Iceland’s remote roads are the ideal solution”

Bui Baldvinsson

Towering cumulonimbus clouds lumber across a sky so wide that the horizon feels in your hand even 200 km away, and the sun stands two hands high at 19.00 in summer.”

Like Iceland, Montana boasts remarkable light, Whitmer says: “Everything glows and stretches under the big sky of Montana.”

Regarding infrastructure, the film office says Montana has professional crews with local ties, no sales tax, rebates on accommodation taxes, locations assistance/ scouting, an

online searchable database and a can-do film office that provides personal service and assistance. Of particular interest, commercials producers can access the state’s transferrable tax credit — not always a given in jurisdictions round the world: “The tax credit is available to eligible commercials,” Molloy says, “and several have received certification in areas like auto, coffee and car rental”. In terms of brands that have been drawn to Montana, Molloy points to credits such as Rolls Royce’s ‘The Frontier’; Carhartt’s ‘Fit for the Next Frontier’; and Frye Boots’ ‘Spring Summer’ campaign. Montana also caters to adventure tourism and adventure-based brands — and has hosted a number of branded-content projects. Recent examples include the Chevy E Foil Adventure and a series from Free Rein coffee. Heading south, production services company Labhouse services commercials, movies and TV production from its offices in Argentina, Uruguay, Chile and Spain. Labhouse MD Flora Fernandez Marengo says the company has “been offering production services for over 21 years. We have worked with renowned directors and production companies, producing a wide range of projects. This has given us all vast experience in what we do and that makes an enormous difference when you are in the field.”

According to Fernandez Marengo, the company’s recent client base includes brands such as Eli Lilly, Apple Puff. Lindor, Gatorlyte and Kia. “We are constantly working on ways of becoming better at what we do and giving our clients the best possible service at a very competitive cost without losing the excellence that differentiates us. All the markets we work in have skilled and experienced crews. We also have the advantage of running offices in both hemispheres covering all climate and seasonal possibilities.” Labhouse covers a vast geographic area in Latin America and Iberia — and has developed the ability to help clients pinpoint the best solution for their projects: “We can help producers find the perfect location for their projects thanks to our local knowledge. Each region offers unique advantages from locations, to talent pool, to crew expertise, to daylight hours, to climate.”

Sharing a few insights, Fernandez Marengo says: “If there is more Art or Studio involved then probably Argentina or Spain will be a better option. If there is coast definitely Uruguay. Chile is amazing for a combination of big city and amazing nature nearby. Chile works really well for car-related work, but so does Spain.”

Offering a snapshot of LatAm locations, Fernandez Marengo

says Argentina offers “everything from bustling cities like Buenos Aires, where you can double a European set or an American city, to amazing deserts and mountains if you go north. Alternatively, you can go south to Patagonia, with its glaciers, mountains and snow.”

Uruguay, she says, is known for its beautiful coastline, rolling hills and amazing cities like Montevideo and Punta del Este. As for Chile, there is “a wide range of settings from the Atacama Desert to the snowcapped Andes, and from the scenic Lake District to the bustling cities of Santiago and Valparaíso. One advantage of working in Chile is that the distances are shorter so the logistics are sometimes easier.”

As for Spain, crown jewels include “cities like Madrid and Barcelona and the beautiful beaches and countryside of the Costa Brava and the Balearic Islands,” she says.

In terms of the economics of shooting in Labhouse’s countries, Fernandez Marengo says all four countries have distinctive advantages depending on the project. However she notes that: “Uruguay currently has a tax rebate incentive of 20% that works really well. Argentina is working on a similar programme but it has not come out yet. Chile is very competitive economically and Spain can also be for European clients.”

Another country with an impressive track record in hosting commercial production is South Africa, blessed with diverse locations, world-class production companies and a superb climate. Kim Geldenhuys, awardwinning director and founder of 03:07 Films, told the Cannes Lions Daily: “We’re a production company based in South Africa that works all over the world, and has a big international client base.”

Location-wise, South Africa has a broad and diverse range of locations to offer, Geldenhuys says, “but perhaps our biggest draw is the exchange rate, making South Africa a financially strong option. We are also on the same time line as Europe.”

Having been active in film, TV and commercials for decades, South Africa has developed a robust infrastructure. Climate wise, there are advantages in being based in the southern hemisphere, Geldenhuys adds. At the same time, the country itself is big enough to allow flexibility regarding seasonal shoots: “When winter hits Cape Town we move

north, to Johannesburg and the Northern Cape etc,” he says.

In terms of the kind of clients that land in South Africa, Geldenhuys says car ads are big business because of the stunning driving locations “but we can do anything. Recently we have shot for McDonald’s, KFC, Phillips and Hyundai Genesis to mention a few. Studios are constantly being upgraded to facilitate a growing features industry, so we can handle scale. Most importantly we have a wide range of production service companies.”

South Africa is also home to another leading production services company — AFS. Head of production Jayne Rogerson says: “We’re a familystyle boutique production service company based in Cape Town, with a satellite office in LA. We service the whole of Africa, including the Indian Ocean Islands.”

According to Rogerson, AFS offers “top notch, hands-on production service from the early bidding stage, right through to the end of the shoot. We have been in business for 28 years, so understand how to streamline and curate each element of production. The majority of our showreel includes TVC work, but we service all forms of content.”

Recent AFS credits underline the range, including Citibank, directed by Cole Webley out of Sanctuary LA; Delta Airlines, directed by Rodney Lucas out of Little Minx; Caplyta directed by Wally Pfister from Reset Content; Eli Lilly with Malik Sayeed out of Little Minx, and Klondike directed by Jonathan Klein out of DOMO.”

Like Geldenhuys, Rogerson talks up the versatility of South African locations and studios. “There isn’t much we can’t offer, but most importantly we have the ability to cheat multiple international locations in one country and often in one city. We also offer custom-built film studios, including a volume stage that runs Unreal software.”

Aside from exchange rates, she also points to other financial factors that give South Africa an edge over rivals: “Our talent rates are competitive and always negotiable as we are non-union, with the added benefit of our talent pool being exceptionally diverse. We also are able to reclaim VAT back for the clients so that adds a 15% savings.”

All of the above companies and organisations are online – so why not check out their work and locations for yourself?

A Labhouse shoot on El Pinar Beach, Uruguay, for Rexona Efficient deodorant

Behind the scenes of a Glo commercial Labhouse shot for Nigeria

Carhartt commercial ‘Fit for the Next Frontier’, filmed in Montana

Grand Prix

CREATIVE B2B

MEET MARINA PRIETO JCDECAUX

DAVID, MADRID

SPAIN

GRAND PRIX

A13/012 • SPAIN • B2B INFLUENCER MARKETING

TITLE • MEET MARINA PRIETO

BRAND • JCDECAUX

PRODUCT • B2B

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID

GOLD LION

A01/015 • UNITED STATES •

CROSS-CHANNEL STORYTELLING

TITLE • THANKS FOR COKE-CREATING BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

A02/035 • ITALY • BRAND EXPERIENCE

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

SILVER LION

A09/036 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • THE MOVE TO -15

BRAND • DP WORLD

PRODUCT • DP WORLD

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

PR • EDELMAN, LONDON

A09/053 • POLAND •

CORPORATE PURPOSE & CSR

TITLE • ROOM FOR EVERYONE

BRAND • MASTERCARD

PRODUCT • DIGITAL PLATFORM THAT HELPS POLISH AND UKRAINIAN BUSINESSES

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

A11/050 • UNITED STATES •

CRAFT IN B2B

TITLE • THANKS FOR COKE-CREATING

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION

• VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH

PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

A11/062 • UNITED STATES •

CRAFT IN B2B

TITLE • SPREADBEATS

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • UNCHARTED LIMBO COLLECTIVE, LONDON

POST PRODUCTION • COLOSSAL, CURITIBA

BRONZE LION

A01/014 • CANADA • CROSS-CHANNEL STORYTELLING

TITLE • HEINZ KETCHUP FRAUD

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO STUDIO, BUENOS

AIRES

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A03/019 • UNITED STATES • INNOVATIVE USE OF CONTENT

TITLE • MAGNETIC STORIES

BRAND • SIEMENS HEALTHINEERS

PRODUCT • MAGNETIC RESONANCE IMAGING

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH

NETWORK COMPANY, NEW YORK

PRODUCTION • BRO, LISBON / TEMPEST

ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON

POST PRODUCTION • ARS THANEA, WARSAW

A03/034 • UNITED STATES • INNOVATIVE USE OF CONTENT

TITLE • SPREADBEATS

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • UNCHARTED LIMBO

COLLECTIVE, LONDON

POST PRODUCTION • COLOSSAL, CURITIBA

A04/013 • BRAZIL •

TARGETING & ENGAGEMENT

TITLE • TRUCKER NAPP

BRAND • VOLKSWAGEN & LIVELO

PRODUCT • VW METEOR

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BELGRADO FILMES, SAO PAULO / JAMUTE, SAO PAULO / 20DASH, SÃO PAULO

A06/009 • ITALY • LONG-TERM BRAND BUILDING

TITLE • BACKING THE BARS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON

A07/017 • SPAIN • BREAKTHROUGH ON A BUDGET

TITLE • MEET MARINA PRIETO

BRAND • JCDECAUX

PRODUCT • B2B

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID

Grand Prix

CREATIVE DATA

ROOM FOR EVERYONE MASTERCARD

MCCANN POLAND, WARSAW

POLAND

GRAND PRIX

A01/065 • POLAND

DATA-ENHANCED CREATIVITY

TITLE • ROOM FOR EVERYONE

BRAND • MASTERCARD

PRODUCT • DIGITAL PLATFORM THAT HELPS

POLISH AND UKRAINIAN BUSINESSES

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

GOLD LION

A01/043 • INDIA

DATA-ENHANCED CREATIVITY

TITLE • TURF FINDER

BRAND • GATORADE

PRODUCT • GATORADE

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI

PRODUCTION • OFFROAD FILMS, MUMBAI

A04/035 • UNITED STATES

DATA STORYTELLING

TITLE • MAGNETIC STORIES

BRAND • SIEMENS HEALTHINEERS

PRODUCT • MAGNETIC RESONANCE IMAGING

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • BRO, LISBON / TEMPEST

ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON

POST PRODUCTION • ARS THANEA, WARSAW

A05/017 • ARGENTINA

DATA VISUALISATION

TITLE • ABSURD PROMISES

BRAND • ASDRA

PRODUCT • DOWN SYNDROME ASSOCIATION OF ARGENTINA

ENTERED BY • VML, BUENOS AIRES

IDEA CREATION • VML, BUENOS AIRES

SILVER

LION

A01/037 • UNITED KINGDOM

DATA-ENHANCED CREATIVITY

TITLE • THE EVERYDAY TACTICIAN

BRAND • XBOX

PRODUCT • XBOX GAME PASS

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON /

CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON

MEDIA • TNT SPORTS, LONDON

PR

• ASSEMBLY, LONDON

POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON

A06/026 • ECUADOR

DATA TECHNOLOGY

TITLE • GAMER LOAN

BRAND • BANCO DEL PACÍFICO

PRODUCT • BANK LOAN

ENTERED BY • PARADAIS DDB, GUAYAQUIL

IDEA CREATION • PARADAIS DDB, GUAYAQUIL

A07/015 • GERMANY

USE OF REAL-TIME DATA

TITLE • ANIMAL ALERTS

BRAND • PETPACE

PRODUCT • ANIMAL ALERTS

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK

PRODUCTION • REBECA, LIMA

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • PEPPERCOMM, NEW YORK

POST PRODUCTION • NATIVO POST, LIMA

BRONZE LION

A03/016 • UNITED STATES

DATA-DRIVEN CONSUMER PRODUCT

TITLE • NOTTURTLE

BRAND • NOTCO

PRODUCT • NOTTURTLE SOUP

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • LANDIA, LOS ANGELES / RIVERTREE, INC, MIAMI / REBECA, LIMA

POST PRODUCTION • COSMO STREET, MIAMI / BOT, GUAYAQUIL / ALCGRADING, BUENOS AIRES / LES AMATEURS, BUENOS AIRES / ANIMAL MUSIC, MIAMI

A05/030 • BRAZIL

DATA VISUALISATION

TITLE • BLOOD AID

BRAND • DASA INTEGRATED HEALTH SYSTEM

PRODUCT • DASA HEALTH DIAGNOSTICS

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

A05/042 • UNITED STATES

DATA VISUALISATION

TITLE • SPREADBEATS

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • UNCHARTED LIMBO

COLLECTIVE, LONDON

POST PRODUCTION • COLOSSAL, CURITIBA

A07/005 • BELGIUM

USE OF REAL-TIME DATA

TITLE • PULSE OF NATURE

BRAND • VEOLIA

PRODUCT • VEOLIA

ENTERED BY • FAMOUSGREY, BRUSSELS

IDEA CREATION • FAMOUSGREY, BRUSSELS

PRODUCTION • FAMOUSGREY, BRUSSELS

MEDIA • GAMNED, BRUSSELS

PR • FAMOUS RELATIONS, BRUSSELS

POST PRODUCTION • FAMOUSGREY, BRUSSELS

A10/007 • AUSTRALIA

DATA INTEGRATION

TITLE • RIP CURL VIRTUAL PRO

BRAND • RIP CURL

PRODUCT • RIP CURL

ENTERED BY • VML, SYDNEY

IDEA CREATION • VML, SYDNEY

PRODUCTION • VML, SYDNEY / EYEJACK, SYDNEY

Grand Prix

DIRECT THE EVERYDAY TACTICIAN XBOX MCCANN, LONDON

UNITED KINGDOM

GRAND PRIX

C05/036 • UNITED KINGDOM • GAMING

TITLE • THE EVERYDAY TACTICIAN

BRAND • XBOX

PRODUCT • XBOX GAME PASS

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON

MEDIA • TNT SPORTS, LONDON

PR • ASSEMBLY, LONDON

POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON

GOLD LION

A01/077 • FRANCE •

CONSUMER GOODS

TITLE • DARTY - LONG LASTING REVIEWS

BRAND • DARTY

PRODUCT • LONG-LASTING REVIEWS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

A03/012 • FRANCE •

AUTOMOTIVE

TITLE • RENAULT - CARS TO WORK

BRAND • RENAULT

PRODUCT • MOBILITY RIGHTS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / FIRM STUDIO, PARIS

B01/012 • UNITED STATES • MAILING/PROGRAMMATIC MAIL

TITLE • SPREADBEATS

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • UNCHARTED LIMBO

COLLECTIVE, LONDON

POST PRODUCTION • COLOSSAL, CURITIBA

B04/026 • SPAIN • USE OF BROADCAST

TITLE • ALCARAZ SIGNS

BRAND • NETFLIX

PRODUCT • TV PROGRAM

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • MORENA FILMS, MADRID / OWLEY STUDIO, NEW YORK / PICKLE MUSIC, MADRID / DESEIF, MADRID

POST PRODUCTION • SISTEMA DEL SOLAR (PROD. AUDIOVISUAL), VALENCIA

B04/033 • UNITED STATES • USE OF BROADCAST

TITLE • DOORDASH-ALL-THE-ADS

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION • LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

C01/019 • POLAND •

DATA-DRIVEN DIRECT STRATEGY

TITLE • ROOM FOR EVERYONE BRAND • MASTERCARD

PRODUCT • DIGITAL PLATFORM THAT HELPS POLISH AND UKRAINIAN BUSINESSES

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

E04/020 • CANADA • LAUNCH/RELAUNCH

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

F03/079 • ITALY •

SINGLE-MARKET CAMPAIGN

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

F04/059 • ITALY •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • 150 YEARS OF WHATEVERKEN

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

PRODUCTION • PRETTYBIRD, LONDON / DESIGN BRIDGE AND PARTNERS, AMSTERDAM PR • EDELMAN, LONDON

F07/143 • NEW ZEALAND •

CORPORATE PURPOSE & CSR

TITLE • ADOPTABLE. BY PEDIGREE

BRAND • PEDIGREE

PRODUCT • PEDIGREE

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • NEXUS STUDIOS, LONDON

MEDIA • ESSENCEMEDIACOM, AUCKLAND

PR • PORTER NOVELLI, AUCKLAND

SILVER LION

A01/071 • BRAZIL • CONSUMER GOODS

TITLE • CLEAN SPONSORSHIP

BRAND • CONSUL

PRODUCT • WASHING MACHINES CONSUL

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

PR • CDN, SAO PAULO

A06/044 • UNITED STATES •

CONSUMER SERVICES / B2B

TITLE • SPREADBEATS

BRAND • SPOTIFY

PRODUCT • SPOTIFY ADVERTISING

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • UNCHARTED LIMBO

COLLECTIVE, LONDON

POST PRODUCTION • COLOSSAL, CURITIBA

A07/019 • GERMANY •

NFPO / CHARITY / GOVERNMENT

TITLE • RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

BRAND • LAUT GEGEN NAZIS

PRODUCT • THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SEHSUCHT, BERLIN

PR • REDGERT COMMS, BERLIN

B05/061 • BRAZIL • USE OF PRINT/OUTDOOR

TITLE • BALLBOARDS

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • NEW BUZZ, SAO PAULO / DRAGON.FLY AUDIO, SAO PAULO

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO

C04/028 • UNITED KINGDOM • METAVERSE, NEW REALITIES & TECH

TITLE • DORITOS SILENT: THE WORLD’S FIRST AI AUGMENTED SNACK

BRAND • DORITOS/ PEPSICO

PRODUCT • DORITOS CRISPS

ENTERED BY • PEPSICO, READING

IDEA CREATION • SIPS & BITES, LONDON

PRODUCTION • OB42, LONDON

MEDIA • OMD UK, LONDON

PR • SPLENDID COMMUNICATIONS, LONDON

C05/051 • ECUADOR • GAMING

TITLE • GAMER LOAN

BRAND • BANCO DEL PACÍFICO

PRODUCT • BANK LOAN

ENTERED BY • PARADAIS DDB, GUAYAQUIL

IDEA CREATION • PARADAIS DDB, GUAYAQUIL

D01/051 • NETHERLANDS • USE OF DIGITAL PLATFORMS

TITLE • PINK CHIP

BRAND • DEGIRO, UN WOMEN

PRODUCT • PINK CHIP INDEX

ENTERED BY • AKQA, AMSTERDAM

IDEA CREATION • AKQA, AMSTERDAM

PRODUCTION • AKQA, AMSTERDAM / THEMATIC CAPITAL, SAN FRANCISCO

POST PRODUCTION • AMP AMSTERDAM

D01/055 • BRAZIL • USE OF DIGITAL PLATFORMS

TITLE • UNINTERRUPTAD

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

D05/044 • UNITED STATES • CO-CREATION&USER GENERATED CONTENT

TITLE • THANKS FOR COKE-CREATING

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

ÉLA BORÉ A U MEXIQ UE AVEC

100 % D’AGAV E BLE UE

E01/009 • UNITED STATES • COPYWRITING

TITLE • EPIDEMIC SOUND - FEEL IT FIND IT

BRAND • EPIDEMIC SOUND

PRODUCT • EPIDEMIC SOUND

ENTERED BY • RETHINK, NEW YORK

IDEA CREATION • RETHINK, NEW YORK

PRODUCTION • BOLD SCANDINAVIA, OSLO

POST PRODUCTION • WAVE STUDIOS, NEW YORK / STUDIO KLEINER, STOCKHOLM

E03/012 • PERU • EXPERIENCE DESIGN

TITLE • SIGHTWALKS

BRAND • SOL CEMENT

PRODUCT • SOL CEMENT

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION • CIRCUS GREY, LIMA

PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA

MEDIA • APOYO COMUNICACION, LIMA

PR

• LLYC, LIMA

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

E03/029 • NETHERLANDS • EXPERIENCE DESIGN

TITLE • DON’T DRINK HERTOG JAN

BRAND • HERTOG JAN

PRODUCT • HERTOG JAN

ENTERED BY • GUT, AMSTERDAM

IDEA CREATION • GUT, AMSTERDAM

PRODUCTION • SITESUPPORT, BREDA

E05/003 • ITALY • PERSONALISED CAMPAIGNS

TITLE • 150 YEARS OF WHATEVERKEN

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

PRODUCTION • PRETTYBIRD, LONDON / DESIGN BRIDGE AND PARTNERS, AMSTERDAM

PR • EDELMAN, LONDON

E05/017 • UNITED KINGDOM • PERSONALISED CAMPAIGNS

TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A BRAND • V&A

PRODUCT • V&A

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ADAM&EVESTUDIOS, LONDON

MEDIA • PHD, LONDON

PR • HOPE AND GLORY, LONDON

F05/013 • SPAIN •

USE OF HUMOUR

TITLE

• BETIS PREGNANCY TEST

BRAND

• REAL BETIS

PRODUCT • PREGNANCY TEST

ENTERED BY • VML MADRID

IDEA CREATION • VML MADRID

PRODUCTION • HOGARTH WORLDWIDE, MADRID

F05/051 • BRAZIL •

USE OF HUMOUR

TITLE • THE BALD THRU

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • DAVID, SAO PAULO

IDEA CREATION • DAVID, SAO PAULO

PRODUCTION • JAMUTE, SAO PAULO / BARRY COMPANY, SAO PAULO

MEDIA • DAVID, SAO PAULO

PR • LOURES CONSULTORIA, SAO PAULO

F06/023 • UNITED STATES • BREAKTHROUGH ON A BUDGET

TITLE • DON’T DELETE MENU

BRAND • WENDY’S

PRODUCT • WENDY’S

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML COMMERCE, BUENOS AIRES / VML COMMERCE, NEW YORK

F07/061 • NEW ZEALAND •

CORPORATE PURPOSE & CSR

TITLE • THE GREENPRINT

BRAND • VOLKSWAGEN NZ

PRODUCT • VOLKSWAGEN

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

PRODUCTION • TRIBAL AOTEAROA, AUCKLAND

MEDIA • FCB NEW ZEALAND, AUCKLAND

F07/122 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • REVIEWS

BRAND • HEINZ

PRODUCT • HEINZ

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • SILVIO MEDEIROS, SAO PAULO / PUNCH AUDIO, SAO PAULO

F08/022 • NETHERLANDS • MARKET DISRUPTION

TITLE • BEER RETIREMENT ACCOUNT

BRAND • POKER BEER

PRODUCT • POKER BEER

ENTERED BY • MEDIA.MONKS, HILVERSUM

IDEA CREATION • MEDIA.MONKS, HILVERSUM

PRODUCTION • PRIMO CONTENT, BOGOTA

BRONZE LION

A01/048 • CANADA • CONSUMER GOODS

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

A02/022 • BRAZIL • HEALTHCARE

TITLE • BLOOD AID

BRAND • DASA INTEGRATED HEALTH SYSTEM

PRODUCT • DASA HEALTH DIAGNOSTICS

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

A04/034 • UNITED ARAB EMIRATES • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • AFTER-DINNER DINNER

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

MEDIA • SPLASH MEDIA SRL., SANTO DOMINGO

PR • WEBER SHANDWICK MENAT, DUBAI

POST PRODUCTION • VOX HAUS, PETROPOLIS

A04/049 • ROMANIA • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • CAN YOU KFC IT?

BRAND • KFC

PRODUCT • KFC

ENTERED BY • MCCANN, BUCHAREST

IDEA CREATION • MCCANN, BUCHAREST / MRM, BUCHAREST

MEDIA • UM ROMANIA, BUCHAREST

A07/052 • TAIWAN • NFPO / CHARITY / GOVERNMENT

TITLE • HEAR MY LAST WISH

BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER

PRODUCT • HEAR MY LAST WISH

ENTERED BY • LEO BURNETT, TAIPEI

IDEA CREATION • LEO BURNETT, TAIPEI

MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI

PR • MSL, TAIPEI

A07/059 • UNITED KINGDOM • NFPO / CHARITY / GOVERNMENT

TITLE • WAITING TO LIVE

BRAND • NHS BLOOD AND TRANSPLANT

PRODUCT • NHS BLOOD AND TRANSPLANT

ENTERED BY • VML, LONDON

IDEA CREATION • VML, LONDON / WUNDERMAN THOMPSON, LONDON

PRODUCTION • JULIAN WARD PHOTOGRAPHY, LONDON / WUNDERMAN THOMPSON, LONDON

MEDIA • WAVEMAKER, LONDON

PR

• BCW, LONDON

POST PRODUCTION • SONICBRAND, LONDON / HOGARTH, LONDON

A07/091 • CZECH REPUBLIC • NFPO / CHARITY / GOVERNMENT

TITLE • THE DAY A COUNTRY STOOD STILL

BRAND

• CZECH INSURANCE ASSOCIATION

PRODUCT • CZECH INSURANCE ASSOCIATION

ENTERED BY • MCCANN, PRAGUE

IDEA CREATION • MCCANN, PRAGUE

PR

• HERO & OUTLAW, PRAGUE

B02/020 • UNITED STATES • SMALL-SCALE MEDIA

TITLE • HVRXHVR

BRAND • HIDDEN VALLEY RANCH

PRODUCT • HIDDEN VALLEY RANCH

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

MEDIA

• OMD USA, CHICAGO

PR

• CURRENT GLOBAL, CHICAGO

B02/022 • AUSTRALIA • SMALL-SCALE MEDIA

TITLE • CLIMATE DOCTOR’S CERTIFICATE

BRAND • SCHOOL STRIKE 4 CLIMATE

PRODUCT • CLIMATE DOCTOR’S CERTIFICATE

ENTERED BY • CHEP NETWORK, MELBOURNE

IDEA CREATION

PRODUCTION

• CHEP NETWORK, MELBOURNE

• CHEP NETWORK, MELBOURNE

MEDIA • CHEP NETWORK, MELBOURNE

PR

• CHEP NETWORK, MELBOURNE

POST PRODUCTION • CHEP NETWORK, MELBOURNE

B02/067 • UNITED STATES • SMALL-SCALE MEDIA

TITLE • THANKS FOR COKE-CREATING

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

B03/009 • NEW ZEALAND • LARGE-SCALE MEDIA

TITLE • AID AISLE

BRAND • FRESHCHOICE

PRODUCT • SUPERMARKET

ENTERED BY • DENTSU CREATIVE, AUCKLAND

IDEA CREATION • DENTSU CREATIVE, AUCKLAND

PRODUCTION

• DENTSU CREATIVE, AUCKLAND

MEDIA • DENTSU CREATIVE, AUCKLAND

PR • DENTSU CREATIVE, AUCKLAND

POST PRODUCTION • DENTSU CREATIVE, AUCKLAND

B05/041 • UNITED STATES • USE OF PRINT/OUTDOOR

TITLE • UBER EATS HORROR CODES

BRAND • UBER EATS

PRODUCT • UBER EATS

ENTERED BY • RETHINK, NEW YORK

IDEA CREATION • RETHINK, NEW YORK

PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

POST PRODUCTION • ARCADE, NEW YORK / PICKLE MUSIC, NEW YORK

B05/049 • SPAIN • USE OF PRINT/OUTDOOR

TITLE • LUPIN ON THE MOVE

BRAND • NETFLIX

PRODUCT • TV SERIE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • DESEIF, MADRID

B05/070 • NEW ZEALAND • USE OF PRINT/OUTDOOR

TITLE • ADOPTABLE. BY PEDIGREE

BRAND • PEDIGREE

PRODUCT • PEDIGREE

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • NEXUS STUDIOS, LONDON

MEDIA • ESSENCEMEDIACOM, AUCKLAND

PR • PORTER NOVELLI, AUCKLAND

C01/011 • FRANCE •

DATA-DRIVEN DIRECT STRATEGY

TITLE • DARTY - LONG LASTING REVIEWS

BRAND • DARTY

PRODUCT • LONG-LASTING REVIEWS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

C02/010 • UNITED STATES •

DATA-DRIVEN TARGETING

TITLE • BANNED BOOK CLUB

BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA

PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • 456 STUDIOS, CHICAGO

MEDIA • FCB CHICAGO

PR • CURRENT GLOBAL, CHICAGO

POST PRODUCTION • 456 STUDIOS, CHICAGO

C03/010 • GERMANY •

USE OF REAL-TIME DATA

TITLE • ANIMAL ALERTS

BRAND • PETPACE

PRODUCT • ANIMAL ALERTS

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK

PRODUCTION • REBECA, LIMA

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • PEPPERCOMM, NEW YORK

POST PRODUCTION • NATIVO POST, LIMA

D01/025 • NEW ZEALAND • USE OF DIGITAL PLATFORMS

TITLE • MEOWZER

BRAND • WHISKAS

PRODUCT • WHISKAS

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • BUCK, SYDNEY / ELMWOOD, LONDON

MEDIA • ESSENCEMEDIACOM, AUCKLAND

PR • PORTER NOVELLI, AUCKLAND

POST PRODUCTION • FRANKLIN RD MUSIC & SOUND, AUCKLAND

D02/061 • SOUTH KOREA • USE OF MOBILE

TITLE • TRY GALAXY FOLD EXPERIENCE

BRAND • SAMSUNG ELECTRONICS

PRODUCT • SAMSUNG MOBILE

ENTERED BY • CHEIL WORLDWIDE, SEOUL

IDEA CREATION • CHEIL WORLDWIDE, SEOUL / CHEIL WORLDWIDE, DUBAI

MEDIA • CHEIL WORLDWIDE, SEOUL

PR

• CHEIL WORLDWIDE, SEOUL

D03/050 • CANADA • USE OF SOCIAL PLATFORMS

TITLE • INPLOYABLE

BRAND • CDSS

PRODUCT • CDSS

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • SUNEEVA, TORONTO

MEDIA

• INITIATIVE, TORONTO

PR

• GLOSSY PR, TORONTO

POST PRODUCTION • MARRIED TO GIANTS, TORONTO / GRAYSON MUSIC, TORONTO

D04/053 • UNITED STATES • REAL-TIME RESPONSE

TITLE • DOORDASH-ALL-THE-ADS

BRAND

• DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION

• LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

E02/011 • GERMANY • ART DIRECTION/DESIGN

TITLE • 855-HOW-TO-QUIT-(OPIOIDS)

BRAND

• ANZEN HEALTH

PRODUCT • HEALTHCARE

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH PRODUCTION • JOJX, LOS ANGELES

MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK

PR • TULOM, SAO PAULO

POST PRODUCTION • JAMM, LOS ANGELES

E03/016 • COLOMBIA • EXPERIENCE DESIGN

TITLE • IMAGINE WITH PETACOS

BRAND • POKER BEER

PRODUCT • POKER BEER

ENTERED BY • BUENTIPO ANCHOR, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • BUENTIPO ANCHOR, BOGOTA

E04/033 • ECUADOR • LAUNCH/RELAUNCH

TITLE • RICE OF GLORY BRAND • SUPER EXTRA

PRODUCT • SUPER EXTRA

ENTERED BY • MARURI, GUAYAQUIL

IDEA CREATION • MARURI, GUAYAQUIL / GREY ARGENTINA, BUENOS AIRES / GREY, SAO PAULO

PRODUCTION • LANDIA, BUENOS AIRES MEDIA • MARURI, GUAYAQUIL

F01/003 • FRANCE •

LOCAL BRAND

TITLE • ROB IT TO GET IT

BRAND • DISTANCE

PRODUCT • DISTANCE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • SOLDATS FILMS, PARIS / GUM, PARIS

F04/170 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • AUDIENCE DELIVERY

BRAND • IFOOD

PRODUCT • IFOOD

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • LIVEMODE SERVICOS DIGITAISRUA BAMBINA, RIO DE JANEIRO

F04/173 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TRUCKER NAPP

BRAND • VOLKSWAGEN & LIVELO

PRODUCT • VW METEOR

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO PRODUCTION • BELGRADO FILMES, SAO PAULO / JAMUTE, SAO PAULO / 20DASH, SÃO PAULO

F04/174 • NETHERLANDS •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TRUST THE TWIST

BRAND • OREO

PRODUCT • OREO

ENTERED BY • LEPUB, AMSTERDAM

IDEA CREATION • LEPUB, AMSTERDAM

PRODUCTION • SMUGGLER, LONDON

PR • FISCHERAPPELT, BERLIN

POST PRODUCTION • SIZZER, AMSTERDAM

F05/031 • SPAIN • USE OF HUMOUR

TITLE • GHOST CAMPAIGN

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID / DESEIF, MADRID

F06/045 • UNITED STATES • BREAKTHROUGH ON A BUDGET

TITLE • YES, COUCH!

BRAND • FACEBOOK

PRODUCT • FACEBOOK MARKETPLACE

ENTERED BY • MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK / CREATIVE X, PALO ALTO / META, MENLO PARK

PR • MOJO SUPERMARKET, NEW YORK

F07/115 • CANADA •

CORPORATE PURPOSE & CSR

TITLE • SHT

BRAND • IKEA CANADA

PRODUCT • IKEA

ENTERED BY • EDELMAN, TORONTO

IDEA CREATION • EDELMAN, TORONTO

PRODUCTION • EDELMAN, TORONTO

MEDIA • CARAT, TORONTO

PR

• EDELMAN, TORONTO

POST PRODUCTION • EDELMAN, TORONTO

Grand Prix

GRAND PRIX

A04/018 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • HANDSHAKE HUNT

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE MEDIA • GUT, SAO PAULO

A01/051 • BRAZIL • CONSUMER GOODS

TITLE • CLEAN SPONSORSHIP

BRAND • CONSUL

PRODUCT • WASHING MACHINES CONSUL

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

MEDIA

• DM9, SAO PAULO

PR

• CDN, SAO PAULO

GOLD LION

A02/005 • BRAZIL • HEALTHCARE

TITLE • NO AD

BRAND • PAGUE MENOS

PRODUCT • NO AD

ENTERED BY • LEW’LARA\TBWA, SAO PAULO

IDEA CREATION • LEW’LARA\TBWA, SAO PAULO

PRODUCTION • SATELITE AUDIO, SAO PAULO

MEDIA

• LEW’LARA\TBWA, SAO PAULO

PR

• LEW’LARA\TBWA, SAO PAULO

B01/008 • GERMANY •

USE OF SCREENS & AV PLATFORMS

TITLE • THE BIG SHAKE UP

BRAND • AKTION DEUTSCHLAND HILFT

(ALLIANCE OF GERMAN AID ORGANISATIONS)

PRODUCT • AKTION DEUTSCHLAND HILFT

ENTERED BY • HAVAS, DUSSELDORF

IDEA CREATION • HAVAS, DUSSELDORF

MEDIA

• HAVAS, DUSSELDORF

PR • HAVAS, DUSSELDORF

B05/050 • UNITED KINGDOM • SMALL-SCALE MEDIA

TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A

BRAND • V&A

PRODUCT • V&A

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION

• ADAM&EVEDDB, LONDON

PRODUCTION • ADAM&EVESTUDIOS, LONDON

MEDIA • PHD, LONDON

PR • HOPE AND GLORY, LONDON

B10/023 • FRANCE •

USE OF SOCIAL PLATFORMS

TITLE • THE UNNOTICEABLE WHOPPER

BRAND • BURGER KING FRANCE

PRODUCT • FAST FOOD

ENTERED BY • BUZZMAN, PARIS

IDEA CREATION • BUZZMAN, PARIS

MEDIA • BUZZMAN, PARIS

B11/023 • UNITED STATES •

INNOV USE OF INFLUENCERS/CREATORS

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • OGILVY PR, NEW YORK

IDEA CREATION

PRODUCTION

• OGILVY PR, NEW YORK

• PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

C05/001 • CANADA •

DATA INTEGRATION

TITLE • INFLATION COOKBOOK

BRAND • SKIPTHEDISHES

PRODUCT • SKIPEXPRESSLANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PRODUCTION

• DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL

D07/061 • PERU •

CORPORATE PURPOSE & CSR

TITLE • SIGHTWALKS

BRAND • SOL CEMENT

PRODUCT • SOL CEMENT

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION

PRODUCTION

• CIRCUS GREY, LIMA

• DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA

MEDIA • APOYO COMUNICACION, LIMA

PR • LLYC, LIMA

POST PRODUCTION

• AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

D08/020 • UNITED STATES • MARKET DISRUPTION

TITLE • BANNED BOOK CLUB

BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA

PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • 456 STUDIOS, CHICAGO

MEDIA • FCB CHICAGO

PR • CURRENT GLOBAL, CHICAGO

POST PRODUCTION • 456 STUDIOS, CHICAGO

E05/001 • GERMANY •

USE OF DATA & ANALYTICS

TITLE • ANIMAL ALERTS

BRAND • PETPACE

PRODUCT • ANIMAL ALERTS

ENTERED BY • MEDIAPLUS GERMANY, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK

PRODUCTION • REBECA, LIMA

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • PEPPERCOMM, NEW YORK

POST PRODUCTION • NATIVO POST, LIMA

SILVER LION

A06/024 • SPAIN • CONSUMER SERVICES / B2B

TITLE • LIVE INSURANCE BY MAPFRE

BRAND • MAPFRE

PRODUCT • SEGUROS MAPFRE

ENTERED BY • MAPFRE, MADRID

IDEA CREATION • MCCANN SPAIN, MADRID

PRODUCTION • CRAFT, MADRID / HARRY, MADRID

MEDIA • UM, MADRID / MAKING SCIENCE, MADRID

POST PRODUCTION • CRAFT, MADRID / THE LOBBY, MADRID

A07/014 • GERMANY • NFPO / CHARITY / GOVERNMENT

TITLE • THE BIG SHAKE UP

BRAND • AKTION DEUTSCHLAND HILFT (ALLIANCE OF GERMAN AID ORGANISATIONS)

PRODUCT • AKTION DEUTSCHLAND HILFT

ENTERED BY • HAVAS, DUSSELDORF

IDEA CREATION • HAVAS, DUSSELDORF

MEDIA • HAVAS, DUSSELDORF

PR • HAVAS, DUSSELDORF

B06/053 • PERU • LARGE-SCALE MEDIA

TITLE • RENT YOUR SUNSET

BRAND • CORONA

PRODUCT • CORONA

ENTERED BY • FAHRENHEIT DDB, LIMA

IDEA CREATION • FAHRENHEIT DDB, LIMA

PRODUCTION • CREASONICA, LIMA / KAZOO AUDIO, LIMA

B07/011 • UNITED STATES •

USE OF EVENTS & STUNTS

TITLE • THE NAME CONFUSION

BRAND • THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION

PRODUCT • THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION / RACING CLUB

ENTERED BY • REPUBLICA HAVAS , MIAMI

IDEA CREATION • REPUBLICA HAVAS , MIAMI

PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES

B07/064 • CANADA •

USE OF EVENTS & STUNTS

TITLE • SEE MY NAME

BRAND • MOLSON™

PRODUCT • MOLSON™

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO PRODUCTION • SUNEEVA, TORONTO MEDIA • WAVEMAKER, TORONTO

PR • CITIZEN RELATIONS, TORONTO

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

B07/109 • BRAZIL •

USE OF EVENTS & STUNTS

TITLE • OUT-OF-HOME MATCHES

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, SAO PAULO

IDEA CREATION • LEPUB, SAO PAULO

MEDIA • JCDECAUX, SAO PAULO / NEOOH, SAO PAULO

B08/046 • BRAZIL •

USE OF DIGITAL PLATFORMS

TITLE • E-POLICE STATION

BRAND • WONDER WOMEN TECH

PRODUCT • E-POLICE STATION

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • MONSTER FILMS, SAO PAULO / CABARET, SAO PAULO

B09/027 • UNITED STATES • USE OF MOBILE

TITLE • BANNED BOOK CLUB

BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA

PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • 456 STUDIOS, CHICAGO

MEDIA • FCB CHICAGO

PR • CURRENT GLOBAL, CHICAGO

POST PRODUCTION • 456 STUDIOS, CHICAGO

B11/010 • ARGENTINA • INNOV USE OF INFLUENCERS/CREATORS

TITLE • LAY’S CHIP CAM

BRAND • PEPSICO PURCHASE

PRODUCT • LAY’S

ENTERED BY • SLAP GLOBAL, BUENOS AIRES

IDEA CREATION • SLAP GLOBAL, BUENOS AIRES

PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK

MEDIA • OMD USA, NEW YORK

PR • KETCHUM, NEW YORK

C01/024 • BRAZIL • AUDIENCE INSIGHTS

TITLE • NO AD

BRAND • PAGUE MENOS

ENGAGEMENT TRACK WINNERS MEDIA / 35

PRODUCT • NO AD

ENTERED BY • LEW’LARA\TBWA, SAO PAULO

IDEA CREATION

• LEW’LARA\TBWA, SAO PAULO

PRODUCTION • SATELITE AUDIO, SAO PAULO

MEDIA

• LEW’LARA\TBWA, SAO PAULO

PR

• LEW’LARA\TBWA, SAO PAULO

C02/019 • BRAZIL •

BRAND/PROD INTEG IN PROG/PLATFORM

TITLE • HANDSHAKE HUNT

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ

ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE

MEDIA

• GUT, SAO PAULO

D01/017 • UNITED KINGDOM •

LOCAL BRAND

TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A BRAND • V&A

PRODUCT • V&A

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ADAM&EVESTUDIOS, LONDON

MEDIA • PHD, LONDON

PR • HOPE AND GLORY, LONDON

D03/024 • PHILIPPINES • SINGLE-MARKET CAMPAIGN

TITLE • THIS IS AN IKEA STORE

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • OGILVY, MANILA

IDEA CREATION • OGILVY, MANILA

MEDIA • OMD PHILIPPINES, MAKATI CITY

D04/066 • CANADA • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • HEINZ KETCHUP FRAUD

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

D06/030 • UNITED STATES • BREAKTHROUGH ON A BUDGET

TITLE • DON’T DELETE MENU

BRAND • WENDY’S

PRODUCT • WENDY’S

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML COMMERCE, BUENOS AIRES / VML COMMERCE, NEW YORK

D07/035 • GERMANY •

CORPORATE PURPOSE & CSR

TITLE • ANIMAL ALERTS

BRAND • PETPACE

PRODUCT • ANIMAL ALERTS

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK

PRODUCTION • REBECA, LIMA

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • PEPPERCOMM, NEW YORK

POST PRODUCTION • NATIVO POST, LIMA

D08/014 • CANADA • MARKET DISRUPTION

TITLE • INFLATION COOKBOOK

BRAND • SKIPTHEDISHES

PRODUCT • SKIPEXPRESSLANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PRODUCTION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL

E03/039 • UNITED STATES • MEDIA EXECUTION

TITLE • CERAVE: THE SKINCARE MVP MASTERING SUPER BOWL MEDIA

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • LOREAL USA, NEW YORK

IDEA CREATION • LOREAL USA, NEW YORK / OGILVY, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES / BLACKSMITH, NEW YORK

MEDIA • BCL, NEW YORK / OPTIMUM SPORTS, NEW YORK / LOREAL USA, NEW YORK

PR • OGILVY, NEW YORK

POST PRODUCTION • MACKCUT, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON

E04/004 • CANADA •

USE OF CHANNEL INTEGRATION

TITLE • SANS EMISSION

BRAND • VOLKSWAGEN

PRODUCT • THE VOLKSWAGEN ID.4

ENTERED BY • TOUCHE!, MONTREAL

IDEA CREATION • VML CANADA, TORONTO

MEDIA • TOUCHE!, MONTREAL

BRONZE LION

A01/008 • ARGENTINA • CONSUMER GOODS

TITLE • LAY’S CHIP CAM

BRAND • PEPSICO PURCHASE

PRODUCT • LAY’S

ENTERED BY • SLAP GLOBAL, BUENOS AIRES

IDEA CREATION • SLAP GLOBAL, BUENOS AIRES

PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK

MEDIA • OMD USA, NEW YORK

PR • KETCHUM, NEW YORK

A03/002 • FRANCE • AUTOMOTIVE

TITLE • THE ICONIC PLAYLIST

BRAND • MERCEDES-BENZ

PRODUCT • CARS

ENTERED BY • TBWA\PARIS

IDEA CREATION • TBWA\PARIS

MEDIA • GM TEAM X MEDIA, PARIS

A04/002 • FINLAND • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • ADOPTION LIVE

BRAND • MUSTI JA MIRRI

PRODUCT • ADOPTION LIVE

ENTERED BY • ERMA & REINIKAINEN, HELSINKI

IDEA CREATION • ERMA & REINIKAINEN, HELSINKI

PRODUCTION • LIVETEK OY, VANTAA / INTERACTIVE INUITS, HELSINKI

MEDIA • WAVEMAKER, HELSINKI

PR • BOB THE ROBOT/NOA, HELSINKI

A04/033 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • BALLBOARDS

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • NEW BUZZ, SAO PAULO / DRAGON.FLY AUDIO, SAO PAULO

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO

A05/024 • UNITED STATES • MEDIA/ENTERTAINMENT

TITLE • BARBIE BREAKS OUT OF THE BOX (OFFICE)

BRAND • BARBIE

PRODUCT • THE BARBIE MOVIE

ENTERED BY • HEARTS & SCIENCE, BURBANK

IDEA CREATION • HEARTS & SCIENCE, BURBANK

MEDIA • HEARTS & SCIENCE, BURBANK

A07/034 • UNITED STATES • NFPO / CHARITY / GOVERNMENT

TITLE • SIM: SPECIAL INVESTIGATIVE MEDIA

BRAND • DUTCH POLICE FORCE

PRODUCT • DUTCH POLICE FORCE

ENTERED BY • INITIATIVE MEDIA, NEW YORK

IDEA CREATION • KINESSO, NEW YORK / POLITIE, AMSTERDAM / INITIATIVE MEDIA, NEW YORK

MEDIA • KINESSO, NEW YORK / INITIATIVE MEDIA, NEW YORK

B01/014 • BRAZIL •

USE OF SCREENS & AV PLATFORMS

TITLE • HANDSHAKE HUNT

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ

ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE

MEDIA • GUT, SAO PAULO

B01/019 • SINGAPORE • USE OF SCREENS & AV PLATFORMS

TITLE • LUX “THE END”

BRAND • LUX

PRODUCT • LUX

ENTERED BY • VML, SINGAPORE

IDEA CREATION • VML, SINGAPORE PRODUCTION • VML, SINGAPORE MEDIA • VML, SINGAPORE

B02/014 • GERMANY • USE OF AUDIO PLATFORMS

TITLE • 855-HOW-TO-QUIT-(OPIOIDS)

BRAND • ANZEN HEALTH

PRODUCT • HEALTHCARE

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • JOJX, LOS ANGELES

MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK

PR • TULOM, SAO PAULO

POST PRODUCTION • JAMM, LOS ANGELES

B04/034 • NEW ZEALAND • USE OF OUTDOOR

TITLE • AD-ONS

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

MEDIA • OMD, AUCKLAND

B05/006 • PERU •

SMALL-SCALE MEDIA

TITLE • THE CUSHIONING ROUTE

BRAND • NIKE

PRODUCT • NIKE INVINCIBLE 3

ENTERED BY • BOOST BRAND ACCELERATOR, BARRANCO

IDEA CREATION • BOOST BRAND ACCELERATOR, BARRANCO

PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA

POST PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA

B05/037 • UNITED STATES •

SMALL-SCALE MEDIA

TITLE • TACOMA DOG TOY

BRAND • TOYOTA

PRODUCT • TOYOTA TACOMA

ENTERED BY • SAATCHI & SAATCHI, LOS ANGELES

IDEA CREATION • SAATCHI & SAATCHI, LOS ANGELES

PRODUCTION • SAATCHI & SAATCHI, LOS ANGELES / PTR DESIGN STUDIOS, NEW YORK / ACME MACHELL, WAUKESHA

MEDIA • SAATCHI & SAATCHI, LOS ANGELES

PR • SAATCHI & SAATCHI, LOS ANGELES

POST PRODUCTION • SAATCHI & SAATCHI, LOS ANGELES

B06/016 • UNITED STATES •

LARGE-SCALE MEDIA

TITLE • SPHERE

BRAND • GOOGLE CLOUD

PRODUCT • CLOUD COMPUTING

ENTERED BY • GOOGLE- CLOUD BRAND AND CREATIVE, SANTA CRUZ

IDEA CREATION • GOOGLE- CLOUD BRAND AND CREATIVE, SANTA CRUZ

MEDIA • MEDIA FUTURES GROUP, SAN FRANCISCO

B08/011 • ARGENTINA • USE OF DIGITAL PLATFORMS

TITLE • GATORADE MATCH SAVER

BRAND • GATORADE

PRODUCT • GATORADE

ENTERED BY • SPRINGTIME, BUENOS AIRES

IDEA CREATION • SPRINGTIME, BUENOS AIRES

PRODUCTION • MAMA HUNGARA, BUENOS AIRES / PAPA MUSIC, BUENOS AIRES / PORTA STUDIO, BUENOS AIRES / NO SMOKING, BUENOS AIRES

MEDIA • UM, BUENOS AIRES

POST PRODUCTION • M&M, BUENOS AIRES

B09/017 • UNITED STATES • USE OF MOBILE

TITLE • OREO CALLS

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO

B10/014 • CANADA • USE OF SOCIAL PLATFORMS

TITLE • NEXT TO STOK’D BRAND • STOK’D CANNABIS

PRODUCT • CANNABIS RETAILER

ENTERED BY • ANGRY BUTTERFLY, TORONTO IDEA CREATION • ANGRY BUTTERFLY, TORONTO / ANGRY BUTTERFLY, TORONTO

PRODUCTION • NIMBLE CONTENT, TORONTO

MEDIA • STRYKER MEDIA, TORONTO / ANGRY BUTTERFLY, TORONTO

PR • ANGRY BUTTERFLY, TORONTO

B10/025 • CANADA •

USE OF SOCIAL PLATFORMS

TITLE • INPLOYABLE

BRAND • CANADIAN DOWN SYNDROME SOCIETY

PRODUCT • SUPPORT FOR DOWN SYNDROME COMMUNITY

ENTERED BY • INITIATIVE, TORONTO IDEA CREATION • FCB TORONTO MEDIA • INITIATIVE, TORONTO

B11/008 • CANADA •

INNOV USE OF INFLUENCERS/CREATORS

TITLE • COORS LIGHTS OUT

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES

PR • ICF NEXT, NEW YORK

C01/023 • UNITED ARAB EMIRATES • AUDIENCE INSIGHTS

TITLE • BMW IJACK

BRAND • BMW GROUP MIDDLE EAST

PRODUCT • BMW IX

ENTERED BY • SERVICEPLAN MIDDLE EAST, DUBAI

IDEA CREATION • SERVICEPLAN MIDDLE EAST, DUBAI

MEDIA • MEDIAPLUS MIDDLE EAST, DUBAI

C01/060 • UNITED ARAB EMIRATES • AUDIENCE INSIGHTS

TITLE • AFTER-DINNER DINNER

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

MEDIA • SPLASH MEDIA SRL., SANTO DOMINGO

PR

• WEBER SHANDWICK MENAT, DUBAI

POST PRODUCTION • VOX HAUS, PETROPOLIS

C01/066 • UNITED KINGDOM • AUDIENCE INSIGHTS

TITLE • SORRY FOR SLURPING

BRAND • POT NOODLE / UNILEVER

PRODUCT • POT NOODLE (CHICKEN AND MUSHROOM)

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PR

• W COMMUNICATIONS, LONDON

C02/038 • SPAIN • BRAND/PROD INTEG IN PROG/PLATFORM

TITLE • ALCARAZ SIGNS

BRAND • NETFLIX

PRODUCT • TV PROGRAM

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • MORENA FILMS, MADRID / OWLEY STUDIO, NEW YORK / PICKLE MUSIC, MADRID / DESEIF, MADRID

POST PRODUCTION • SISTEMA DEL SOLAR (PROD. AUDIOVISUAL), VALENCIA

C03/006 • GERMANY • DATA-DRIVEN TARGETING

TITLE • ANIMAL ALERTS

BRAND • PETPACE

PRODUCT • ANIMAL ALERTS

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK

PRODUCTION • REBECA, LIMA

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR

• PEPPERCOMM, NEW YORK

POST PRODUCTION • NATIVO POST, LIMA

C04/033 • BRAZIL • BRAND CONTENT FOR DIGITAL/SOCIAL

TITLE • E-POLICE STATION

BRAND • WONDER WOMEN TECH

PRODUCT • E-POLICE STATION

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • MONSTER FILMS, SAO PAULO / CABARET, SAO PAULO

D03/022 • FRANCE •

SINGLE-MARKET CAMPAIGN

TITLE • ET LE BUUUUUD

BRAND • BUDWEISER

PRODUCT • BUDWEISER

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • SOLDATS FILMS, PARIS / GENERAL POP, PARIS

MEDIA • DENTSU CREATIVE, TORONTO

PR • VERITAS, PITTSBURGH

D03/051 • UNITED STATES • SINGLE-MARKET CAMPAIGN

TITLE • ROASTS FOR RIVALS

BRAND • 7-ELEVEN

PRODUCT • 7-ELEVEN

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

MEDIA • DENTSU X, NEW YORK

D05/053 • UNITED STATES • USE OF HUMOUR

TITLE • UNFROSTED: NOT BROUGHT TO YOU BY POP-TARTS

BRAND • POP TARTS

PRODUCT • POP TARTS TOASTER PASTRIES

ENTERED BY • STARCOM, CHICAGO

IDEA CREATION • LE TRUC, NEW YORK / NETFLIX

MARKETING PARTNERSHIPS, LOS ANGELES

PRODUCTION • FURLINED, SANTA MONICA • / MOPHONICS, CULVER CITY

MEDIA • STARCOM, CHICAGO

PR • WEBER SHANDWICK, CHICAGO

POST PRODUCTION • ARCADE EDIT, LOS ANGELES / HARBOR, LONDON

D06/032 • BRAZIL • BREAKTHROUGH ON A BUDGET

TITLE • THE SWEAT SIDE OF SPONSORSHIP

BRAND • GATORADE

PRODUCT • GATORADE

ENTERED BY • ISLA REPUBLICA, SAO PAULO

IDEA CREATION • ISLA REPUBLICA, SAO PAULO

E02/011 • UNITED STATES • MEDIA PLANNING

TITLE • COST OF BEAUTY

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • MINDSHARE, NEW YORK

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, LONDON

PR • EDELMAN, NEW YORK

POST PRODUCTION • SIGNIFICANT OTHERS, NEW YORK / SIGNIFICANT OTHERS, NEW YORK

E03/018 • UNITED STATES • MEDIA EXECUTION

TITLE • SHOT ON IPHONE / LITTLE GARLIC

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • OMD USA, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES / TBWA\MEDIA ARTS LAB, SHANGHAI

PRODUCTION • RADICALMEDIA, NEW YORK

MEDIA • OMD, SHANGHAI / OMD USA, LOS ANGELES

PR • TBWA\MEDIA ARTS LAB, LOS ANGELES

POST PRODUCTION • TRAFIK, LOS ANGELES / THE MILL, SHANGHAI / CODA TECHNOLOGIES, SANTA ROSA

Grand Prix

GRAND PRIX

A02/002 • UNITED KINGDOM • HEALTHCARE

TITLE • THE MISHEARD VERSION

BRAND • SPECSAVERS

PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION • GOLIN, LONDON

MEDIA • GOLIN, LONDON

PR

• GOLIN, LONDON

POST PRODUCTION • GOLIN, LONDON

GOLD LION

A01/032 • CANADA • CONSUMER GOODS

TITLE • HEINZ KETCHUP FRAUD

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO STUDIO, BUENOS

AIRES

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B04/021 • FRANCE • CONTENT CREATION & PRODUCTION

TITLE • WOMEN’S FOOTBALL

BRAND • ORANGE

PRODUCT • CSR

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

B06/049 • BRAZIL •

INNOVATIVE USE OF INFLUENCERS/CREATORS

TITLE • VW 70 YEARS CAMPAIGN

BRAND • VOLKSWAGEN

PRODUCT • VOLKSWAGEN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO

POST PRODUCTION • FLOW EFFECTS, SAO PAULO

E01/007 • UNITED KINGDOM • CORPORATE IMAGE, COMMS & REPUTATION

TITLE • BAR EXPERIENCE

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • LEPUB, MILAN

PRODUCTION • C41, AMSTERDAM

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON

F01/029 • UNITED STATES •

LOCAL BRAND

TITLE • IN TRANSIT

BRAND • CALLEN-LORDE, METROPOLITAN

TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO

PRODUCT • TRANSGENDER DAY OF VISIBILITY

ENTERED BY • AREA 23, AN IPG HEALTH

NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • WIDELABS, PORTO ALEGRE / RITMIKA AUDIO ARTS, SAO PAULO / FAMOUS WHO, SAO PAULO

PR • WEBER SHANDWICK, NEW YORK

POST PRODUCTION • LADO ANIMATION, SAO PAULO

F04/053 • GERMANY •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • WITHOUT CONSENT - A MESSAGE FROM ELLA

BRAND • DEUTSCHE TELEKOM

PRODUCT • DEUTSCHE TELEKOM

ENTERED BY • ADAM&EVE, BERLIN

IDEA CREATION • ADAM&EVE, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN

MEDIA • MINDSHARE, FRANKFURT / EMETRIQ, HAMBURG

PR • SCHRODER+SCHOMBS PR, BERLIN

F04/119 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TRANSLATORS

BRAND • U.S. BANK

PRODUCT • ASISTENTE INTELIGENTE

ENTERED BY • WEBER SHANDWICK, NEW YORK

IDEA CREATION • MCCANN, DETROIT

PRODUCTION • PARK PICTURES, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

F06/031 • UNITED STATES •

BREAKTHROUGH ON A BUDGET

TITLE • SWEETHEARTS SITUATIONSHIPS

BRAND • SWEETHEARTS

PRODUCT • SWEETHEARTS

ENTERED BY • TOMBRAS, KNOXVILLE

IDEA CREATION • TOMBRAS, KNOXVILLE

PRODUCTION • TOMBRAS, KNOXVILLE

PR • TOMBRAS, KNOXVILLE

POST PRODUCTION • TOMBRAS, KNOXVILLE

SILVER LION

A06/024 • UNITED STATES • CONSUMER SERVICES / B2B

TITLE • TRANSLATORS

BRAND • U.S. BANK

PRODUCT • ASISTENTE INTELIGENTE

ENTERED BY • WEBER SHANDWICK, NEW YORK

IDEA CREATION • MCCANN, DETROIT

PRODUCTION • PARK PICTURES, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

B01/065 • UNITED STATES • SOCIAL ENGAGEMENT

TITLE • DOORDASH-ALL-THE-ADS

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION • LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

B06/044 • ARGENTINA • INNOVATIVE USE OF INFLUENCERS/CREATORS

TITLE • UNSEEN FACES

BRAND • MISSING CHILDREEN & UNICEF

PRODUCT • MISSING CHILDREEN REPORT SYSTEM

ENTERED BY • OGILVY ARGENTINA, BUENOS AIRES

IDEA CREATION • OGILVY ARGENTINA, BUENOS AIRES

PRODUCTION • FIGHT FILMS, BUENOS AIRES

C01/002 • AUSTRALIA • RESEARCH, DATA & ANALYTICS

TITLE • THE PLASTIC FORECAST

BRAND • MINDEROO FOUNDATION

PRODUCT • THE PLASTIC FORECAST

ENTERED BY • M&C SAATCHI, SYDNEY

IDEA CREATION • M&C SAATCHI, SYDNEY

PRODUCTION • M&C SAATCHI, SYDNEY / COLLIDER, SYDNEY / RESOLUTION, SYDNEY / UNXPCTD, PARIS

MEDIA • JELLYFISH FRANCE, PARIS

PR • M&C SAATCHI, SYDNEY / THE MINDEROO FOUNDATION, PERTH

POST PRODUCTION • M&C SAATCHI, SYDNEY / RESOLUTION, SYDNEY

D02/108 • INDIA •

USE OF EVENTS & STUNTS

TITLE • LULUMELON EOSS

BRAND • HDFC BANK

PRODUCT • HDFC BANK

ENTERED BY • FCB KINNECT, MUMBAI

IDEA CREATION • FCB KINNECT, MUMBAI

PRODUCTION • FCB KINNECT, MUMBAI

MEDIA • FCB/SIX INDIA, MUMBAI

PR

• FCB KINNECT, MUMBAI

D03/036 • UNITED KINGDOM • LAUNCH/RELAUNCH

TITLE • THE EVERYDAY TACTICIAN BRAND • XBOX

PRODUCT • XBOX GAME PASS

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON

MEDIA • TNT SPORTS, LONDON

PR

• ASSEMBLY, LONDON

POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON

D04/034 • FRANCE • BRAND & STRATEGIC STORYTELLING

TITLE • GUSTAVE ROUSSY - A TRUE STORY BRAND • GUSTAVE ROUSSY

PRODUCT • AWARENESS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • ICONOCLAST, PARIS

POST PRODUCTION • POSTER, PARIS

D04/047 • BRAZIL • BRAND & STRATEGIC STORYTELLING

TITLE • GRAD IN BLACK BRAND • VULT

PRODUCT • COSMETICS RETAIL

ENTERED BY • GUT, SAO PAULO IDEA CREATION • GUT, SAO PAULO

PRODUCTION • WOLFWOLF, SAO PAULO / YELLOW MELLO, CAMPO GRANDE / CARBONO

SOUND LAB, SAO PAULO / STUDIO BOTICARIO, CURITIBA / DENDEZEIRO, SALVADOR

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO

D05/037 • ITALY •

USE OF TECHNOLOGY

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

E05/014 • UNITED KINGDOM •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • CODE MY CROWN

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

PRODUCTION • 11 DOLLAR BILL, CHICAGO / KODE MEDIA, LONDON

PR • EDELMAN, LONDON

F03/044 • INDIA •

SINGLE-MARKET CAMPAIGN

TITLE • SING TO REMEMBER BRAND • COCA-COLA

PRODUCT • COKE STUDIO

ENTERED BY • VML, MUMBAI

IDEA CREATION

• VML, MUMBAI

PRODUCTION • UNIVERSAL MUSIC INDIA, MUMBAI

MEDIA • ESSENCEMEDIACOM, DELHI

PR • PR PUNDIT, GURAGON

F03/068 • BRAZIL •

SINGLE-MARKET CAMPAIGN

TITLE • VW 70 YEARS CAMPAIGN

BRAND • VOLKSWAGEN

PRODUCT • VOLKSWAGEN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO

POST PRODUCTION • FLOW EFFECTS, SAO PAULO

F05/007 • UNITED KINGDOM • USE OF HUMOUR

TITLE • THE MISHEARD VERSION

BRAND • SPECSAVERS

PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION

• GOLIN, LONDON

MEDIA • GOLIN, LONDON

PR • GOLIN, LONDON

POST PRODUCTION • GOLIN, LONDON

F07/049 • COSTA RICA •

CORPORATE PURPOSE & CSR

TITLE • WELCOME TO THE GROUP

BRAND • CAMBIEMOS LA REGLA

PRODUCT • LAW PROJECT 22,421

ENTERED BY • PHD, SAN JOSE

IDEA CREATION • PHD, SAN JOSE / TBWA\RIOT, SAN JOSE

PRODUCTION • KAIJU, SAN JOSE

MEDIA • PHD, SAN JOSE

PR • SHIFT PORTER NOVELLI, SAN JOSE

F07/120 • UNITED KINGDOM • CORPORATE PURPOSE & CSR

TITLE • THE COST OF BEAUTY

BRAND • DOVE

PRODUCT • DOVE MASTERBRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK

F08/025 • CANADA •

MARKET DISRUPTION

TITLE • SHT

BRAND • IKEA CANADA

PRODUCT • IKEA

ENTERED BY • EDELMAN, TORONTO

IDEA CREATION • EDELMAN, TORONTO

PRODUCTION • EDELMAN, TORONTO

MEDIA • CARAT, TORONTO

PR

• EDELMAN, TORONTO

POST PRODUCTION • EDELMAN, TORONTO

BRONZE LION

A03/010 • BRAZIL • AUTOMOTIVE

TITLE • VW 70 YEARS CAMPAIGN

BRAND • VOLKSWAGEN

PRODUCT • VOLKSWAGEN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO

POST PRODUCTION • FLOW EFFECTS, SAO PAULO

A04/042 • SAUDI ARABIA •

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • PROTECTASBIH

BRAND • SAUDIA AIRLINES

PRODUCT • SANITIZING PRAYER BEADS

ENTERED BY • LEO BURNETT, JEDDAH

IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI

MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI

PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI

POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI

A07/064 • BELGIUM • NFPO / CHARITY / GOVERNMENT

TITLE • CALL GLENN

BRAND • CHILD FOCUS

PRODUCT • BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN

ENTERED BY • VML BELGIUM, ANTWERP

IDEA CREATION • WUNDERMAN THOMPSON, ANTWERP

PRODUCTION • AKA DE MENSEN, ZAVENTEM MEDIA • MEDIACOMM, BRUSSELS

PR • WUNDERMAN THOMPSON, ANTWERP

B01/028 • UNITED STATES • SOCIAL ENGAGEMENT

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • OGILVY PR, NEW YORK

IDEA CREATION • OGILVY PR, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

B03/017 • CANADA • REAL-TIME RESPONSE

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

B03/038 • GERMANY •

REAL-TIME RESPONSE

TITLE • THE X-TINCTION TIMELINE

BRAND • WWF

PRODUCT • SPECIES CONSERVATION

ENTERED BY • MCCANN, DUSSELDORF

IDEA CREATION • MCCANN, DUSSELDORF

C02/017 • UNITED STATES •

PR EFFECTIVENESS

TITLE • SWEETHEARTS SITUATIONSHIPS

BRAND • SWEETHEARTS

PRODUCT • SWEETHEARTS

ENTERED BY • TOMBRAS, KNOXVILLE

IDEA CREATION • TOMBRAS, KNOXVILLE

PRODUCTION • TOMBRAS, KNOXVILLE

PR • TOMBRAS, KNOXVILLE

POST PRODUCTION • TOMBRAS, KNOXVILLE

D02/037 • UNITED STATES •

USE OF EVENTS & STUNTS

TITLE • SNOOP GOES SMOKELESS

BRAND • SOLO STOVE

PRODUCT • SOLO STOVE

ENTERED BY • THE MARTIN AGENCY, RICHMOND

IDEA CREATION • THE MARTIN AGENCY, RICHMOND

PRODUCTION • FRIENDS & FAMILY, SAN FRANCISCO / EVEN ODD , SAN FRANCISCO / EVEN ODD , SAN FRANCISCO

PR • THE MARTIN AGENCY, RICHMOND

POST PRODUCTION • SUPERJOY, RICHMOND / ROYAL MUSTER, LOS ANGELES / OVERCOAST

MUSIC AND SOUND, RICHMOND

D02/134 • BRAZIL •

USE OF EVENTS & STUNTS

TITLE • THE VALUE OF TIME

BRAND • ITAÚ

PRODUCT • ITAÚ

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO

PAULO

PRODUCTION • BLACK DOG FILMS, LOS ANGELES

D03/025 • CANADA •

LAUNCH/RELAUNCH

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

D04/073 • UNITED KINGDOM •

BRAND & STRATEGIC STORYTELLING

TITLE • THE COST OF BEAUTY

BRAND • DOVE

PRODUCT • DOVE MASTERBRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK

D05/019 • UNITED STATES • USE OF TECHNOLOGY

TITLE • THE SHOTLINE

BRAND • CHANGE THE REF & MARCH FOR OUR LIVES • PRODUCT • THE SHOTLINE

ENTERED BY • MULLENLOWE U.S., BOSTON

IDEA CREATION • MULLENLOWE U.S., BOSTON

PRODUCTION • EDISEN, NEW YORK

MEDIA • MEDIAHUB, NEW YORK

PR • MULLENLOWE U.S., BOSTON

POST PRODUCTION • YETI PRODUCTIONS, BOSTON

F01/024 • UNITED ARAB EMIRATES • LOCAL BRAND

TITLE • THE AI PRESIDENT

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT PORTER NOVELLI, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • ADDITION, NEW YORK

MEDIA • AN-NAHAR NEWSPAPER, BEIRUT

PR • IMPACT BBDO, BEIRUT / IMPACT PORTER NOVELLI, DUBAI

F03/006 • SWEDEN •

SINGLE-MARKET CAMPAIGN

TITLE • TRAFFICKING INCORPORATED

BRAND • TALITA

PRODUCT • NON-PROFIT ORGANIZATION THAT HELPS VICTIMS OF THE SEX TRADE.

ENTERED BY • AKESTAM HOLST, STOCKHOLM

IDEA CREATION • AKESTAM HOLST, STOCKHOLM

PR • AKESTAM HOLST, STOCKHOLM

POST PRODUCTION • / RED PIPE SOUND DESIGN, STOCKHOLM

F03/019 • HUNGARY • SINGLE-MARKET CAMPAIGN

TITLE • UNSEALED BOOKS

BRAND • LÍRA

PRODUCT • LÍRA

ENTERED BY • VML HUNGARY, BUDAPEST

IDEA CREATION • VML HUNGARY, BUDAPEST

PRODUCTION • VML HUNGARY, BUDAPEST

MEDIA • VML HUNGARY, BUDAPEST

PR • VML HUNGARY, BUDAPEST

POST PRODUCTION • VML HUNGARY, BUDAPEST

F03/033 • UNITED STATES •

SINGLE-MARKET CAMPAIGN

TITLE • FREEING TACO T***DAY

BRAND • TACO BELL

PRODUCT • BRAND CAMPAIGN

ENTERED BY • DEUTSCH, LOS ANGELES

IDEA CREATION • DEUTSCH, LOS ANGELES

PRODUCTION • SUPERPRIME, CULVER CITY

MEDIA • SPARK MEDIA, WASHINGTON DC

PR

• EDELMAN, LOS ANGELES

POST PRODUCTION • NOMAD EDITING COMPANY, SANTA MONICA

F04/014 • GERMANY •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

BRAND • LAUT GEGEN NAZIS

PRODUCT • THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SEHSUCHT, BERLIN

PR

• REDGERT COMMS, BERLIN

F04/075 • SINGAPORE •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TRANSITION BODY LOTION

BRAND • UNILEVER

PRODUCT • VASELINE PRODERMA TRANSITION BODY LOTION

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE

PRODUCTION • DOUBLE Y, BANGKOK / SOLDATS FILMS, PARIS

MEDIA • MINDSHARE, BANGKOK

PR • OGILVY, SINGAPORE / EDELMAN, BANGKOK

F04/140 • HONDURAS • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • HEAVEN FISH

BRAND • REGAL SPRINGS

PRODUCT • FARMED FISH

ENTERED BY • OGILVY HONDURAS, TEGUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGUCIGALPA

POST PRODUCTION • JSM MUSIC, NEW YORK

F05/026 • UNITED STATES • USE OF HUMOUR

TITLE • SWEETHEARTS SITUATIONSHIPS

BRAND • SWEETHEARTS

PRODUCT • SWEETHEARTS

ENTERED BY • TOMBRAS, KNOXVILLE

IDEA CREATION • TOMBRAS, KNOXVILLE

PRODUCTION • TOMBRAS, KNOXVILLE

PR • TOMBRAS, KNOXVILLE

POST PRODUCTION • TOMBRAS, KNOXVILLE

F06/019 • UNITED KINGDOM • BREAKTHROUGH ON A BUDGET

TITLE • DOMINO’S HEATSUIT

BRAND • DOMINO’S

PRODUCT • DOMINO’S

ENTERED BY • ONE GREEN BEAN, LONDON

IDEA CREATION • ONE GREEN BEAN, LONDON

PRODUCTION • ONE GREEN BEAN, LONDON

MEDIA • ONE GREEN BEAN, LONDON

PR • ONE GREEN BEAN, LONDON

F07/051 • GERMANY •

CORPORATE PURPOSE & CSR

TITLE • WITHOUT CONSENT - A MESSAGE FROM ELLA

BRAND • DEUTSCHE TELEKOM

PRODUCT • DEUTSCHE TELEKOM

ENTERED BY • ADAM&EVE, BERLIN

IDEA CREATION • ADAM&EVE, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN

MEDIA • MINDSHARE, FRANKFURT / EMETRIQ, HAMBURG

PR • SCHRODER+SCHOMBS PR, BERLIN

F07/058 • FRANCE •

CORPORATE PURPOSE & CSR

TITLE • WOMEN’S FOOTBALL

BRAND • ORANGE

PRODUCT • CSR

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

F07/093 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • THE GENDER DISCOUNT

BRAND • SANTANDER BANK

PRODUCT • INSTITUTIONAL

ENTERED BY • BETC HAVAS, SAO PAULO

IDEA CREATION • BETC HAVAS, SAO PAULO

PRODUCTION • MYMAMA ENTERTAINMENT, SAO PAULO / PRODUCERIA, SAO PAULO / TENTACULO AUDIO, SÃO PAULO / HEFTY, SAO

PAULO

PR • BETC HAVAS, SAO PAULO

F08/020 • COLOMBIA • MARKET DISRUPTION

TITLE • TAKE MY LAWYERS

BRAND • WOM

PRODUCT • WOM MOBILE COMPAY

ENTERED BY • BBDO COLOMBIA, BOGOTA

IDEA CREATION • PROXIMITY BBDO, BOGOTA

Grand Prix

SOCIAL & INFLUENCER

MICHAEL CERAVE

CERAVE

OGILVY PR, NEW YORK

UNITED STATES

GRAND PRIX

E01/018

• UNITED STATES • MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • OGILVY PR, NEW YORK

IDEA CREATION • OGILVY PR, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR

• OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

GOLD LION

A01/010 • UNITED STATES • CONSUMER GOODS

TITLE • GONNA NEED MORE TIDE

BRAND • TIDE

PRODUCT • TIDE POWER PODS

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • STINK FILMS, LOS ANGELES

A01/048 • CANADA • CONSUMER GOODS

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR

• ZENO GROUP, CHICAGO

B05/087 • UNITED STATES • BRAND STORYTELLING

TITLE • GONNA NEED MORE TIDE

BRAND • TIDE

PRODUCT • TIDE POWER PODS

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • STINK FILMS, LOS ANGELES

C01/020 • UNITED STATES • ORGANIC REACH & INFLUENCE

TITLE • YES, COUCH!

BRAND • FACEBOOK

PRODUCT • FACEBOOK MARKETPLACE

ENTERED BY • MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK / CREATIVE X, PALO ALTO / META, MENLO

PARK

PR

• MOJO SUPERMARKET, NEW YORK

C03/073 • UNITED STATES • CREATORS, INFLUENCERS OR CELEBS

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY

• OGILVY PR, NEW YORK

IDEA CREATION • OGILVY PR, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

D02/041 • FRANCE • SOCIAL FILM

TITLE • WOMEN’S FOOTBALL

BRAND • ORANGE

PRODUCT • CSR

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

D04/024 • UNITED STATES • CO-CREATION&USER GENERATED CONTENT

TITLE • ASSUME THAT I CAN BRAND • COORDOWN

PRODUCT • WORLD DOWN SYNDROME DAY

ENTERED BY • SMALL, NEW YORK

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

E03/005 • KAZAKHSTAN • SOCIAL PURPOSE

TITLE • THE NATIONAL SPORT OF KAZAKHSTAN BRAND • RUH FIGHTING CHAMPIONSHIP

PRODUCT • RUH FIGHTING CHAMPIONSHIP, MMA PROMOTION COMPANY

ENTERED BY • GFORCE, ALMATY

IDEA CREATION • GFORCE, ALMATY

F03/014 • JAPAN •

SINGLE-MARKET CAMPAIGN

TITLE • NO SMILES

BRAND • MCDONALD’S PRODUCT • HIRING

ENTERED BY • TBWA\HAKUHODO, TOKYO

IDEA CREATION • TBWA\HAKUHODO, TOKYO

PRODUCTION • ROBOT COMMUNICATIONS, TOKYO

POST PRODUCTION • ROBOT COMMUNICATIONS, TOKYO

SILVER LION

A01/008 • UNITED STATES • CONSUMER GOODS

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • OGILVY PR, NEW YORK

IDEA CREATION • OGILVY PR, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

A05/008 • UNITED STATES • MEDIA/ENTERTAINMENT

TITLE • YES, COUCH!

BRAND • FACEBOOK

PRODUCT • FACEBOOK MARKETPLACE

ENTERED BY • MOJO SUPERMARKET, NEW YORK

IDEA CREATION • MOJO SUPERMARKET, NEW YORK / CREATIVE X, PALO ALTO / META, MENLO PARK

PR • MOJO SUPERMARKET, NEW YORK

A06/017 • SPAIN •

CONSUMER SERVICES / B2B

TITLE • MEET MARINA PRIETO BRAND • JCDECAUX

PRODUCT • B2B

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID

A07/018 • UNITED STATES • NFPO / CHARITY / GOVERNMENT

TITLE • ASSUME THAT I CAN BRAND • COORDOWN

PRODUCT • WORLD DOWN SYNDROME DAY

ENTERED BY • SMALL, NEW YORK

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

B03/053 • UNITED STATES • REAL-TIME RESPONSE

TITLE • DOORDASH-ALL-THE-ADS

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION • LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN

FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

B05/056 • UNITED STATES • BRAND STORYTELLING

TITLE • THIS IS MAGIC

BRAND • WALT DISNEY WORLD

PRODUCT • WALT DISNEY WORLD

ENTERED BY • DENTSU CREATIVE, CHICAGO

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • PARK PICTURES, NEW YORK

MEDIA • THE WALT DISNEY COMPANY, LOS ANGELES

POST PRODUCTION • CUTTERS, CHICAGO / ANOTHER COUNTRY, CHICAGO / FLAVOR, CHICAGO

B07/010 • CANADA • METAVERSE, NEW REALITIES & TECH

TITLE • HAVE AI BREAK

BRAND • KITKAT

PRODUCT • KITKAT BAR

ENTERED BY • COURAGE, TORONTO

IDEA CREATION • COURAGE, TORONTO

PRODUCTION • COURAGE, TORONTO / ALTER EGO, TORONTO

MEDIA • THRIVE, TORONTO

POST PRODUCTION • EGGPLANT MUSIC AND SOUND, TORONTO

C01/001 • GERMANY •

ORGANIC REACH & INFLUENCE

TITLE • BRLO - DRINK NAKED BRAND • BRLO

PRODUCT • BRLO NAKED

ENTERED BY • DELOITTE DIGITAL, HAMBURG

IDEA CREATION • DELOITTE DIGITAL, HAMBURG PRODUCTION • PULLOVERFILMS GMBH, HAMBURG / HYPERBOWL VIRTUAL PRODUCTION, BAVARIA

PR • ACHTUNG! , DUSSELDORF POST PRODUCTION • SCANWERK, MUNICH

C01/006 • UNITED KINGDOM • ORGANIC REACH & INFLUENCE

TITLE • MAYBELLINE’S VIRAL CGI MASCARA VIDEO

BRAND • MAYBELLINE

PRODUCT • MAYBELLINE SKY HIGH MASCARA

ENTERED BY • MAYBELLINE COSMETICS, LONDON

IDEA CREATION • ORIGIFUL, FRANCE

PRODUCTION • ORIGIFUL, FRANCE

MEDIA • MAYBELLINE COSMETICS, LONDON

PR • MAYBELLINE COSMETICS, LONDON

POST PRODUCTION • ORIGIFUL, FRANCE

C02/025 • UNITED STATES • CREATOR, INFLUENCER & CELEB

TITLE • SNOOP GOES SMOKELESS

BRAND • SOLO STOVE

PRODUCT • SOLO STOVE

ENTERED BY • THE MARTIN AGENCY, RICHMOND

IDEA CREATION • THE MARTIN AGENCY, RICHMOND

PRODUCTION • FRIENDS & FAMILY, SAN FRANCISCO / EVEN ODD , SAN FRANCISCO / EVEN ODD , SAN FRANCISCO

PR • THE MARTIN AGENCY, RICHMOND

POST PRODUCTION • SUPERJOY, RICHMOND / ROYAL MUSTER, LOS ANGELES / OVERCOAST MUSIC AND SOUND, RICHMOND

C02/052 • BRAZIL • CREATOR, INFLUENCER & CELEB

TITLE • THE CRUISE HEIST

BRAND • NETFLIX

PRODUCT • LA CASA DE PAPEL

ENTERED BY • 404, SAO PAULO

IDEA CREATION • GALERIA, SAO PAULO / 404, SAO PAULO

PRODUCTION • CEGO, SAO PAULO

MEDIA • MEDIA.MONKS, SAO PAULO

PR • GALERIA, SAO PAULO

POST PRODUCTION • PLATINUM - FOTOGRAFIA PUBLICITARIA, RIO DE JANEIRO

D02/024 • UNITED STATES • SOCIAL FILM

TITLE • ASSUME THAT I CAN BRAND • COORDOWN

PRODUCT • WORLD DOWN SYNDROME DAY ENTERED BY • SMALL, NEW YORK

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

E01/030 • UNITED STATES • MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • DOORDASH-ALL-THE-ADS BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION • LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

E03/001 • SOUTH AFRICA • SOCIAL PURPOSE

TITLE • STRONGER

BRAND • THE RIKY RICK FOUNDATION

PRODUCT • THE RIKY RICK FOUNDATION

ENTERED BY • TBWA\HUNT\LASCARIS, JOHANNESBURG

IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG

PRODUCTION • AUDIO MILITIA, JOHANNESBURG / GANJA BEATZ, JOHANNESBURG / RESPEECHER, KYIV

MEDIA • INSTREEM, JOHANNESBURG

F03/040 • BRAZIL • SINGLE-MARKET CAMPAIGN

TITLE • VW 70 YEARS CAMPAIGN

BRAND • VOLKSWAGEN

PRODUCT • VOLKSWAGEN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO

POST PRODUCTION • FLOW EFFECTS, SAO PAULO

F05/020 • UNITED STATES • USE OF HUMOUR

TITLE • GONNA NEED MORE TIDE BRAND • TIDE

PRODUCT • TIDE POWER PODS

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • STINK FILMS, LOS ANGELES

F05/082 • UNITED STATES • USE OF HUMOUR

TITLE • SLEEP WITH RAIN BRAND • AT&T BUSINESS

PRODUCT • AT&T INTERNET

ENTERED BY • BBDO LOS ANGELES, LOS ANGELES

IDEA CREATION • BBDO LOS ANGELES, LOS ANGELES

PRODUCTION • SMUGGLER, LOS ANGELES / JANE VFX, LOS ANGELES

MEDIA • HEARTS & SCIENCE, NEW YORK

POST PRODUCTION • LVLY, LOS ANGELES / LIME STUDIOS, LOS ANGELES / ROYAL MUSTER, LOS ANGELES / WORK EDITORIAL, LOS ANGELES

F07/028 • FRANCE •

CORPORATE PURPOSE & CSR

TITLE • WOMEN’S FOOTBALL

BRAND • ORANGE

PRODUCT • CSR

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

BRONZE LION

A01/037 • UNITED STATES • CONSUMER GOODS

TITLE • #CANCELPIZZA

BRAND • AJINOMOTO

PRODUCT • MSG

ENTERED BY • EDELMAN, NEW YORK

IDEA CREATION • EDELMAN, NEW YORK / AJINOMOTO, NEW YORK

PRODUCTION • EDELMAN, NEW YORK / TUFF, LOS ANGELES / AJINOMOTO, NEW YORK

MEDIA • EDELMAN, NEW YORK / AJINOMOTO, NEW YORK

PR

• EDELMAN, NEW YORK / QUIET LIGHT COMMUNICATIONS, ROCKFORD / AJINOMOTO, NEW YORK

POST PRODUCTION • EDELMAN, NEW YORK / AJINOMOTO, NEW YORK

A03/012 • UNITED STATES • AUTOMOTIVE

TITLE • FORD X SYDNEY SWEENEY

BRAND • FORD

PRODUCT • FORD

ENTERED BY • WIEDEN+KENNEDY, NEW YORK

IDEA CREATION • WIEDEN+KENNEDY, NEW YORK

MEDIA • MINDSHARE, DETROIT

PR • ARTEMIS STRATEGIES, WASHINGTON

POST PRODUCTION • JOINT EDITORIAL, NEW YORK

A04/032 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • WHOPPER ISLAND

BRAND

• BURGER KING

PRODUCT • THE WHOPPER

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

A06/020 • UNITED STATES • CONSUMER SERVICES / B2B

TITLE • CAN’T B BROKEN

BRAND • VERIZON

PRODUCT • VERIZON NETWORK

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • MJZ, LOS ANGELES / PARKWOOD ENTERTAINMENT, NEW YORK

POST PRODUCTION • CABIN, SANTA MONICA / SONIC UNION, NEW YORK / METHOD, NEW YORK / CO3, LOS ANGELES

B01/010 • UNITED STATES • COMMUNITY MANAGEMENT

TITLE • WENDY’S ENTERS THE CHAT

BRAND • WENDY’S

PRODUCT • FULL WENDY’S MENU

ENTERED BY • VML, KANSAS CITY

IDEA CREATION • VML, KANSAS CITY

PR • KETCHUM, CHICAGO

B02/058 • UNITED STATES • TARGETING / ENGAGEMENT STRATEGIES

TITLE • SMUGGLERS

BRAND • MARMITE

PRODUCT • MARMITE

ENTERED BY • ADAM&EVEDDB, NEW YORK

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • SMUGGLER, LONDON / ADAM&EVESTUDIOS, LONDON

PR • W COMMUNICATIONS, LONDON

B03/025 • UNITED KINGDOM • REAL-TIME RESPONSE

TITLE • THE SOCIAL SWAP

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON / LEPUB, MILAN

PRODUCTION • LEPUB, MILAN

PR • EDELMAN, LONDON

B04/017 • SPAIN •

SOCIAL LISTENING & INSIGHT

TITLE • THE WILD ALGORITHM

BRAND • INSTITUTO AMPARA ANIMAL

PRODUCT • THE WILD ALGORITHM

ENTERED BY • EDELMAN SPAIN, MADRID

IDEA CREATION • EDELMAN SPAIN, MADRID

PRODUCTION • NELSON JIMENEZ ORTIZ DE ZARATE, SAO PAULO

PR • EDELMAN SPAIN, MADRID

B05/061 • UNITED STATES •

BRAND STORYTELLING

TITLE • THE TABLE READ

BRAND • NFL

PRODUCT • NFL

ENTERED BY • 72ANDSUNNY, LOS ANGELES

IDEA CREATION • 72ANDSUNNY, LOS ANGELES

PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

POST PRODUCTION • UNION EDITORIAL, LOS ANGELES / COMPANY 3, LOS ANGELES / LIME STUDIOS, LOS ANGELES

B08/001 • CANADA •

CREATOR & INFLUENCER INSIGHT

TITLE • ADRESS CHANGE

BRAND • DANS LA RUE

PRODUCT • DANS LA RUE

ENTERED BY • LG2, QUEBEC

IDEA CREATION • LG2, QUEBEC

PRODUCTION

• OKOK, QUEBEC

POST PRODUCTION • OKOK, QUEBEC / CIRCONFLEX, MONTREAL / STUDIO ELEMENT, QUEBEC

C01/014 • UNITED STATES • ORGANIC REACH & INFLUENCE

TITLE • WENDY’S ENTERS THE CHAT BRAND • WENDY’S

PRODUCT • FULL WENDY’S MENU

ENTERED BY • VML, KANSAS CITY

IDEA CREATION • VML, KANSAS CITY

PR • KETCHUM, CHICAGO

C01/016 • CANADA • ORGANIC REACH & INFLUENCE

TITLE • KFC FINGER LICKIN’ OPEN ENDORSEMENT

BRAND • KFC

PRODUCT • KFC FAMOUS CHICKEN

ENTERED BY • COURAGE, TORONTO

IDEA CREATION • COURAGE, TORONTO

PRODUCTION • MERCHANT, TORONTO

MEDIA • WAVEMAKER, TORONTO

PR

• NARRATIVE, TORONTO

POST PRODUCTION • ALTER EGO, TORONTO / VAPOR MUSIC GROUP, TORONTO

C02/058 • COSTA RICA • CREATOR, INFLUENCER & CELEB

TITLE • MALEKUS. THE LAST 600. BRAND • RAINFOREST LAB

PRODUCT • MALEKU CULTURAL BEAUTY PLATFORM

ENTERED BY • HAVAS COSTA RICA, SAN ANTONIO

IDEA CREATION • HAVAS COSTA RICA, SAN ANTONIO / BETC HAVAS, SAO PAULO

PRODUCTION • FULFIERROS, SAN JOSE / QUIET CITY MUSIC + SOUND, SAO PAULO

MEDIA • HAVAS COSTA RICA, SAN ANTONIO

PR • HAVAS COSTA RICA, SAN ANTONIO

C03/031 • UNITED STATES • CREATORS, INFLUENCERS OR CELEBS

TITLE • GONNA NEED MORE TIDE

BRAND • TIDE

PRODUCT • TIDE POWER PODS

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • STINK FILMS, LOS ANGELES

C03/089 • UNITED STATES • CREATORS, INFLUENCERS OR CELEBS

TITLE • JUST JOKING

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE

ENTERED BY • BBDO NEW YORK

IDEA CREATION • BBDO NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR

• WEBER SHANDWICK, WASHINGTON, DC / R&CPMK, NEW YORK

POST PRODUCTION • ROCK PAPER SCISSORS, NEW YORK / TRIM EDITING, LONDON / RARE MEDIUM, NEW YORK / SELECTED WORKS, LONDON / HUMAN, NEW YORK

C03/106 • SPAIN • CREATORS, INFLUENCERS OR CELEBS

TITLE • MEET MARINA PRIETO

BRAND • JCDECAUX

PRODUCT • B2B

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID

C03/116 • UNITED KINGDOM • CREATORS, INFLUENCERS OR CELEBS

TITLE • THE GRAVY RACE

BRAND • SHEBA

PRODUCT • SHEBA

ENTERED BY • AMV BBDO, LONDON

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • RED STUDIOS, LONDON

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

POST PRODUCTION • JUNGLE STUDIOS, LONDON / RED STUDIOS, LONDON / RED STUDIOS, LONDON

D02/038 • UNITED STATES •

SOCIAL FILM

TITLE • BE HONEST

BRAND • UBER EATS

PRODUCT • UBER EATS

ENTERED BY • SPECIAL, LOS ANGELES

IDEA CREATION • SPECIAL, LOS ANGELES / SPECIAL, SYDNEY

PRODUCTION • GIFTED YOUTH, LOS ANGELES

POST PRODUCTION • EXILE EDIT, LOS ANGELES / PARIAH CREATIVE, SANTA MONICA / COMPANY 3, LOS ANGELES / ELEVEN SOUND, LOS ANGELES / JSM MUSIC, NEW YORK

D04/059 • BRAZIL •

CO-CREATION&USER GENERATED CONTENT

TITLE • FANS REPORTERS

BRAND • GUARANÁ

PRODUCT • GUARANÁ ANTARCTICA

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • VOLKEN FILM, SAO PAULO / SATELITE AUDIO, SAO PAULO / MONKEY, SAO PAULO / AMBEV DRAFTLINE INTEGRADA, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

POST PRODUCTION • MOSAICO FILMES, SAO PAULO

E02/024 • FRANCE •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • WOMEN’S FOOTBALL

BRAND • ORANGE

PRODUCT • CSR

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

E02/030 • BRAZIL •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • THE SHAMELESS PAD

BRAND • INTIMUS

PRODUCT • INTIMUS PAD

ENTERED BY • FCB BRASIL, SAO PAULO

IDEA CREATION • FCB BRASIL, SAO PAULO

PRODUCTION • FCB BRASIL, SAO PAULO

MEDIA • FCB BRASIL, SAO PAULO

PR • PROS, SAO PAULO

POST PRODUCTION • FCB BRASIL, SAO PAULO

F02/006 • UNITED STATES •

CHALLENGER BRAND

TITLE • AE 1

BRAND • ADIDAS BASKETBALL

PRODUCT • AE 1 SHOE

ENTERED BY • JOHANNES LEONARDO, NEW YORK

IDEA CREATION • JOHANNES LEONARDO, NEW YORK

PRODUCTION • PRODCO, LOS ANGELES / FREENJOY, LOS ANGELES

POST PRODUCTION • THE DEN, LOS ANGELES / PENDULUM VFX, ANAHEIM / ALTER EGO STUDIO, LOS ANGELES / CONCRETE FORM, LOS ANGELES

F03/009 • BRAZIL •

SINGLE-MARKET CAMPAIGN

TITLE • THE PRINCESS AND THE CROWN BRAND • SUNSILK

PRODUCT • SEDA

ENTERED BY • SOKO, SAO PAULO

IDEA CREATION • SOKO, SAO PAULO

PRODUCTION • SAGAZ FILMES, SAO PAULO / LOUD+, SAO PAULO / BIG SYNC MUSIC, SAO PAULO / CASA DE VIDEO, SÃO PAULO

PR • SOKO, SAO PAULO

POST PRODUCTION • SAGAZ FILMES, SAO PAULO / AUDIOMANIACOS, SAO PAULO

F04/022 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • THE PRINCESS AND THE CROWN BRAND • SUNSILK

PRODUCT • SEDA

ENTERED BY • SOKO, SAO PAULO

IDEA CREATION • SOKO, SAO PAULO

PRODUCTION • SAGAZ FILMES, SAO PAULO / LOUD+, SAO PAULO / BIG SYNC MUSIC, SAO PAULO / CASA DE VIDEO, SÃO PAULO

PR • SOKO, SAO PAULO

POST PRODUCTION • SAGAZ FILMES, SAO PAULO / AUDIOMANIACOS, SAO PAULO

F04/081 • UNITED ARAB EMIRATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TABOO TOTES

BRAND • NANA

PRODUCT • NANA SANITARY PADS

ENTERED BY • SAATCHI & SAATCHI ME, DUBAI

IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • PRODIGIOUS, DUBAI

MEDIA • ZENITH, DUBAI

PR • MSL, DUBAI

F05/030 • UNITED STATES • USE OF HUMOUR

TITLE • E.L.F. X LIQUID DEATH

BRAND • E.L.F. COSMETICS, LIQUID DEATH

PRODUCT • E.L.F. COSMETICS, LIQUID DEATH

ENTERED BY • E.L.F. COSMETICS, NEW YORK

IDEA CREATION • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO

PRODUCTION • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO

MEDIA • E.L.F. COSMETICS, NEW YORK

PR • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO

POST PRODUCTION • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO

F05/044 • UNITED STATES • USE OF HUMOUR

TITLE • WENDY’S ENTERS THE CHAT

BRAND • WENDY’S

PRODUCT • FULL WENDY’S MENU

ENTERED BY • VML, KANSAS CITY

IDEA CREATION • VML, KANSAS CITY

PR • KETCHUM, CHICAGO

F05/081 • UNITED STATES • USE OF HUMOUR

TITLE • BOUQUETS FOR LIVING MEN

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • GUT, LOS ANGELES

IDEA CREATION • GUT, LOS ANGELES

PRODUCTION • LANDIA, LOS ANGELES / MAD BOX MADE, RICHMOND / OVERCOAST MUSIC AND SOUND, RICHMOND

Meta Majestic Beach

Amazon Port Esplanade Pantiero

Pinterest Manifestival Carlton Beach

Martinez

Môme

Empower Cafe L’Avenue Restaurant

RTL Adconnect C Beach

Microso Beach House Le Ondine Beach

LinkedIn: The Place to B2B Carlton Hotel Roo op

Film Brazil Welcome to Key West

Spotify Beach Palais Stéphanie (Marrio )

In uential Beach La Mandala Beach

TikTok Garden Carlton Hotel Garden

Reddit Parvis Stagwell Sport Beach Plage du Festival FIFA Plage La Plage du Martinez

Havas Cafe 45 Boulevard de la Croise e