

Join challengers from Getty Images, NVIDIA, and TikTok for an epic creative throwdown of technological strength and mental fortitude demonstrating the power and possibilities of our AI Generator.
And when the dust settles and trash talking done, get the hottest takes from our panelists on what today’s consumers think and feel about generative AI—and what that means for brands looking to add it to their creative mix.
You don’t want to miss it!
Thursday, June 20 | 4PM
Majestic Hotel, Marta Rooms
10.00 NEW CREATORS’ SHOWCASE SAATCHI & SAATCHI / LUMIERE
10.45 A NEW ERA OF ENTERTAINMENT
CANNES LIONS / TERRACE STAGE
10.00 WHAT KIND OF AI-CURIOUS ARE YOU? MEET-UP WITH PJ PEREIRA FESTIVAL MEET-UP/ ROOFTOP
11.00 SECRET SPEAKER: THE GIRL WHO SWAM FOR HER LIFE INTERNATIONAL OLYMPIC COMMITTEE / DEBUSSY
11.00 YOUR GUIDE TO HIGH ENGAGEMENT: DUOLINGO’S CREATIVE INSIGHTS FROM INDIA DIGITAS AND DUOLINGO/ FORUM
11.15 FROM INSPIRATION TO MANIFESTATION: BEHIND THE SCENES WITH ‘POOR THINGS’ PINTREST / DEBUSSY
12.15 SECRET SPEAKER: CHANGING THE GAME FOR WOMAN’S SPORT DDB NEW ZEALAND / DEBUSSY
12.30 HUNGRY DOGS RUN FASTER: A STORYTELLING MASTERCLASS WITH JAMES PATTERSON OGILVY / DEBUSSY
13.15 LET’S TALK HUMOUR WITH QUIET STORM’S TREVOR ROBINSON OBE FESTIVAL MEET-UP / ROOFTOP
14.00 LET’S GET UNFASHIONABLE PATAGONIA / DEBUSSY
15.30 POWER HOUR: YOUR TOOLKIT TO NAVIGATE AI’S IMPACT ON CREATIVITY
CANNES LIONS / DEBUSSY
THE WINNER of the 2024 Media Grand Prix is ‘Handshake Hunt’, an innovative campaign for Mercado Libre created by GUT, Sao Paulo. It used the retailer’s handshake logo to cut through the marketing noise of Black Friday, crafting discounts tied to moments where people shook hands during shows on TV channel Globo.
In a week, more than 50 million discount vouchers were given away, helping Mercado Libre to its most successful Black Friday ever.
Jury President Prerna Mehrotra, of Dentsu, APAC, said that the campaign was seen by jurors as pointing to the future of media.
“The idea really proves that a strong insight can lead technology to really reinvent
what television would look like,” Mehrotra said.
“Black Friday is a really cluttered environment, and we thought it was a really smart use of insight and technology, and a great way to drive participation.”
Technology was a big trend across this year’s entries in the Media Lions, but it was
not a dominant force.
“Technology was invisible, but it delivered visible delight,” Mehrotra said. “We didn’t see technology, but we could feel it, and that for me was beautiful.”
The Jury also awarded Gold Lions to two more campaigns from Brazil, as well as the US (2), Germany, the UK, France, Canada, Peru and a joint Germany/US project.
Mehrotra said that the judging process highlighted the trend for brands to loosen up in their approach to their audiences.
“Consumers do expect brands to have a voice,” she said, citing projects where “brands had the confidence to spark a very light-hearted moment, make it so meaningful, and respond to consumers in real-time with that.”
AN INFLUENCER -driven conspiracy theory that actor Michael Cera was the secret brains behind moisturising lotion CeraVe turned out to be a Super Bowl campaign — and now it’s a Grand Prix winner at Cannes Lions.
Ogilvy PR, New York took the top prize in the Social & Influencer category for the ‘CeraVe’ campaign, which notched up 32 billion earned impressions — not to mention the brand’s biggest week of sales ever.
“It can point to a world where we beautifully blur the lines of advertising and culture and influencer and social,”
Jury President Amy Ferguson, from Special U.S., said.
“It was wildly ambitious and loveably absurd. Culture grabbed onto it. It was
a complicated masterclass in multi-channel, and it did a ton for the business.”
Ferguson added that the Jury’s key task was “trying to find ideas whose centre of gravity was inherently tied to social or to use of influencers”, rather than simply being wider campaigns that used these channels.
“Social is everything, and everything is social. This
category is getting so ubiquitous with the work. That is a challenge moving forward,” Ferguson said.
‘CeraVe’ also took a Gold Lion in the category, while Saatchi & Saatchi, New York’s ‘Gonna Need More Tide’ campaign for Tide bagged a pair of Gold Lions. Other Golds were awarded to work from the US (2), France, Canada, Japan and — a Lions first — Kazakhstan.
“I was particularly excited about this category because it’s so modern. This space of social and influencer is changing literally all the time,” Ferguson said.
“Adapting to that is a challenge that we can meet with creativity. The shape of the work that we saw [while judging] was so varied and so vast.”
RICK ASTLEY is never gonna run around with dessert spoons. But this and other misheard lyrics from his hit Never Gonna Give You Up drove the campaign that won the 2024 PR Grand Prix.
‘The Misheard Version’ was crafted by Golin, London for Specsavers, and saw Astley re-record the song with some of its most famous misheard lines. The goal was to encourage people to book hearing tests. “Healthcare is not a sexy category and it was a very challenging brief, but they leant into humour in an all-in way to really tackle the stigma,” Jury President and One Green Been’s Kat Thomas said. “The impact of this campaign was undeniable: a year-on-year 66% increase in hearing-test bookings.”
She added: “AI hasn’t dominated but it has shown up, in interesting ways and in curious ways from a creative perspective. We saw people being brought back from the past, we saw messages from the future, we saw stories of reuniting and bringing people together. It was a very compelling storytelling device but it didn’t dominate.”
The Jury also awarded Gold Lions to work from the US (3), Canada, France, Brazil, Germany and a UK/Italy campaign.
‘THE EVERYDAY Tactician’, entered by McCann London on behalf on Xbox, has won the Grand Prix in the highly-competitive Direct category. The ingenious campaign is the first to take two Grands Prix at the 2024 Cannes Lions Festival, having already won the Entertainment for Gaming category.
The entry revolves around the appointment of an Xbox gamer as a tactician for English amateur football club Bromley. Using data-based insights developed via the Football Manager Xbox game, the gamer in question, Nathan Owolabi, helped the club to its best ever league standing. The Football Manager game also saw increased usage.
Direct Jury President Pancho Cassis, also partner and global chief creative officer, David, Global, said the Jury was “in
love with this idea from day one. It is clever and makes you feel something you can’t put into words easily. It had something special that will inspire a new generation of creatives to think differently.”
Cassis said the Jury had two goals in reviewing entries. Firstly, to favour ideas that could “find people in places and at moments where traditional campaigns wouldn’t”.
Secondly, to celebrate campaigns that “invited people to do something for the campaign, making it bigger, more shareable and more famous.”
In terms of trends, Cassis said this year saw “good examples of AI being used in the right way, and some great work from big brands trying to sell products and services”.
The Jury also awarded Gold Lions to campaigns from France (2), the US (2), Spain,
Poland, Canada and New Zealand. Italy featured in two Gold Lions, one of which was shared with Ireland. Three
of the Golds, ‘Spreadbeats’, ‘Room For Everyone’ and ‘Adoptable’, have also won Grands Prix in other categories.
THE 100-YEAR-OLD Spaniard called Marina Prieto won the hearts of the Creative B2B Jury, helping secure a Grand Prix for David, Madrid and JCDecaux.
In a touching campaign, outdoor advertising giant
JCDecaux decided to prove the effectiveness of its billboards by filling vacant slots with images from her
social media feeds. In doing so, they transformed her from a completely anonymous figure to a multimedia sensation.
Jury President Andisa Ntsubane, also managing executive: brand, marketing and communications Africa, Vodacom Group, Africa, said: “It was the ultimate celebration of humanity, showing how the power of a simple breakthrough idea can capture the imagination of people in 14 countries. It also proved the business case for the outdoor medium, by driving engagement with audiences and revenues.”
JCDecaux’s own figures back this point. As a result of its Marina Prieto campaign, the company signed up 185 new brands and se -
cured record bookings. In a surgical dissection of his category. Ntsubane said “a big theme this year is that we’re gaining momentum in creativity in this category. The creativity and strategic thinking shone through, making this a very exciting experience for the jury.”
Ntsubane also saw evidence of B2B brands moving to the forefront of addressing global and social issues. “We saw leadership brands taking leadership positions. We also saw an increase in the use of influencers, celebrities and humour to create an emotional connection to brands in what is often perceived as a cold category.”
The Jury also awarded two Gold Lions to campaigns from US/Brazil and Italy/Ireland.
THE 2024 Creative Data Grand Prix was won by ‘Room For Everyone’, from McCann Poland on behalf of Mastercard.
Jury President Rose Herceg, also country president Australia and New Zealand, WPP,ANZ, said the Grand Prix and Gold Lions in this category“all did multiple things.They fuelled economies, challenged norms, changed politics, drove social conversations and confronted xenophobia. ‘Room For Everyone’ showed how businesses from two different nationalities could work and grow together.”
Launched in 2024,‘Room For Everyone’ is a series of digital tools focused on helping ease the resettlement of Ukrainian refugees in Poland. One tool, WhereToStart, uses data to help SME businesses identify prime locations. With one in 10 new businesses opened by Ukrainians, the project sought to demonstrate that both Poles and Ukrainians were able to thrive.
“Creative and data can seem like unusual bedfellows, but the next generation of minds in our industry will understand how to see creativity in numbers,” she said, praising entries that captured the imagination, knew their audience and told a simple story.The Creative Data Jury awarded Gold Lions to entries from India, the US and Argentina. Gold winner‘Magnetic Stories’ has already secured a Grand Prix this week.There were also two Gold Lions for entries from Mexico and Ecuador.
WHAT WILL the weather forecast be in Cannes in 2050? That was the question addressed yesterday in a Debussy Theatre session with United Nations Development Programme (UNDP) and The Weather Company.
The session focussed on the UNDP’s Weather Kids campaign which aims to raise awareness of climate change through the eyes of children. Speaking after the event, Boaz Paldi UNDP chief creative officer said the initiative had resonated positively across media and that meant it was a message being heard by both sides in an extremely polarised world. “The idea that climate change is a generational issue needs to be talked about more. It needs to be front and centre. We need to be thinking about future generations on this planet,” he said.
Ten-year-old Deon Gjoni, who took an active part in the UNDP campaign in Albania, said people of his age did not know enough about climate change. “It was one of my main talking points in the session, that everyone needs to be educated about this.
Kids especially because they are going to feel this the most. They need to be educated on it. How they can stop it, what we can do,” he said.
Derek Van Dam, CNN weather anchor and meteorologist, said he was cautiously optimistic. “We’ve
got the tools in the toolbox to solve the crisis and it’s just a matter of uniting behind it, reaching across the aisle, having the influential minds, the brands, the people, the campaigns like Weather Kids, to help change the direction of the needle,” he said.
Randi Stipes, chief marketing officer, The Weather Company, said they jumped at the chance to collaborate with UNDP. “It’s our responsibility to use our voice, to use the trust that we’ve garnered, to help people understand how they can take action,” she said. “I think a lot of people feel helpless when it comes to our changing climate, but the one thing that we can all unite around is that we need to do better for the next generation.”
THE FOUNDER of climate-action movement Force of Nature has called on the advertising industry to do more to support activists in their work.
“This industry shapes what we think about, it decides what’s aspirational and it manufacturers our desires. It compels our behaviour,” Clover Hogan said during her Secret Speaker talk yesterday at Cannes Lions.
“What would it look like if this industry were a force for good? If instead of propping up destructive
industries like fossil fuels, aviation, fast fashion and mass-consumed meat and dairy, it instead promoted a regenerative economy which put wellbeing and nature ahead of profit?” Hogan said.
“What if, instead of allying itself with influencers who promote mass consumerism and consumption, it allied itself with activists who are fighting for justice?”
She also called for a shift in how the climate crisis is covered in the media, to encourage people to take
action, rather than feeling overwhelmed by the task.
“The media for years failed to really sound the alarm on the climate crisis. Now they’re starting to talk about it, but they’re only platforming the domesday headlines. They’re only platforming what’s going to go wrong,” Hogan said.
“They’re not investing the time, the energy in telling stories that actually cultivate a sense of agency. That translates the climate crisis from this big, abstract problem into the decisions you make every day, into the choices we make in our work.”
“We need to really think about how we tell stories and cultivate agency,” Hogan said.
THE MOST chilling film of recent years might be a three-minute video set in a bathroom.
‘The Clogging’ was created for toilet-paper brand Scott by VaynerMedia, spoofing horror films with its tale of a young woman whose paper blocks the toilet the first time she visits her boyfriend’s family. The project was showcased by VaynerMedia’s global chief strategy officer Wanda Pogue and head of creative, APAC Chan Woei Hern in their Winning in Social workshop at Cannes Lions yesterday. It was an example of creative whose roots were in listening to consumers on social media.
“As a brand, Scott had put a lot of emphasis on value: they’re among the less expensive toilet-pa -
per brands. But they hadn’t talked about clogging,” Pogue told Lions Daily News.
“What we saw was that there was so much anxiety and so much conversation around it, it was almost a no-brainer! We had to do something with this.”
VaynerMedia has enjoyed success with the strategy of focusing first on social content for its clients, closely monitoring how people react, and using those insights to inform further work across all channels.
“You’re putting out all of this work, you’re truly listening to the consumer, and then you’re basing your decisions on where to go and what to do next on what you’re hearing and learning,” she said.
“We don’t know what we don’t know. But we find
out!” Chan added. “It’s the community building the brand together, and that is really exciting.”
The pair also talked about trendjacking, where brands create content based on trending topics and events.
“It should be about informed trendjacking on the themes that are relevant
to the brands,” Chan said.
“Not random trendjacking.”
“Not every trend is for you, or for your brand,” Pogue said. “Why are you tapping into it? What does it help you say about the brand? Is it relevant to the cohort you’re trying to reach? Those are the questions that we always ask.”
THE GLOBAL roll-out of the pioneering Dentsu Lab, announced this week at Cannes Lions, will see the innovation project expanded to London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further Labs planned for 2025.
“Technology and humanity are colliding like never before
and I think that’s changing what people need, want and expect,” said Sven Huberts, president, global innovation & experience and president, Dentsu Lab.
Huberts said it will become increasingly vital to understand new technologies but to not risk losing the human
perspective. “We need to understand what motivates people — that emotional aspect of new technology.”
Naoki Tanaka, the lead for Dentsu Lab Tokyo and chief creative officer, Dentsu Lab, added that algorithms had a habit of ending up with a predictable solution, which can fail to make a human connection. “Because Dentsu Lab focuses on the outlier perspective we can break up existing patterns. We need to have a more playful solution that touches people in an emotional way,” he said.
Established 10 years ago, Dentsu Lab Tokyo has collaborated with NTT Human Informatics Laboratories to
empower people with disabilities. “It started at the Paralympics where we created a kind of generative design system with incredible projection mapping,” Huberts said. There, Tanaka met Masatane Muto, a DJ with ALS which causes progressive muscle weakness for him and loss of motor control. The first phase involved developing a musical instrument controlled through gaze input, tracking the movement of the eyes. “The latest chapter of that is Masa using electromyography devices — hardware units that read out signalling from someone’s arm to translate that into an output so you can actually control any interface,” Huberts said.
CONTESTANTS from Getty Images, Nvidia and TikTok will compete this afternoon in an AI prompt battle in front of a live audience who will get to vote on the winners. Battle commences at 16.00 at the Marta Rooms at The Majestic, with the aim of demonstrating the most creative use of generative AI image-making. Attendees will witness real-time generation and refinement of images as each contestant strives to produce the most captivating visuals using the Generative AI by Getty Images tool.
The tool is built on the Nvidia Edify model architecture and is trained exclusively from Getty’s creative library. “Our tool is commercially safe, legally indemnified and we believe in transparency for data that goes into training,” said Getty Images’ Susan Nomecos, senior director global AI &Web3 strategy & operations.
“I firmly believe there’s going to be natural efficiencies because of what it is capable of doing,” she said, “but the tool in the hands of the right creative is where the magic happens.” She said the skill of prompt engineering is becoming more important.
“We’ve got folks on our creative team — they can prompt in their sleep. I don’t even know how they have that in their vocabulary.”
WE PROUDLY CONGRATULATE OUR OWN
FRANCE’S FOREMOST ADVERTISING PIONEER ON RECEIVING THE PRESTIGIOUS LION OF ST. MARK LIFETIME ACHIEVEMENT AWARD.
‘If you can think of it, AI can do it’
YOU CAN always rely on Elon Musk to surprise, challenge and provoke — and he didn’t disappoint his Lions audience at yesterday’s WPP seminar, Exploring The New Frontiers Of Innovation. Speaking to WPP CEO Mark Read, Musk talked about the transformative power of technology, the impact of AI on creativity and business, the need for multi-planetary civilisations, robots, a future without work and why we’re living in “the most interesting time in history”. Read kicked off by reminding Musk of his comment last November, when he told advertisers fleeing X to “go fuck” themselves. What did he mean? “I think it’s important to have a global free-speech platform where people can air their opinions,” Musk said. “And some
advertisers were insisting on censorship. Advertisers have a right to appear next to content that they find compatible with their brands. That’s cool. But what is not cool is insisting there can be no content that they disagree with on the platform.” He added that, in order for X to serve as “the public square of the world”, it needed to be a free-speech platform: “But that doesn’t mean people can say illegal things. It’s free speech within the law.”
He did, however, acknowledge that he occasionally “shoots himself in the foot” with his posts. “But at least you know it’s genuine and it’s not a PR department. I guess I think it’s better to be real than to go through a filter.”
The question of reality was central to the conversation — notably in terms of how
AI is set to change the world. Unsurprisingly, Musk is an optimist: “I agree with Geoff Hinton, the godfather of AI — there’s a 10%-20% probability of something terrible happening. But that means the glass is 80% full. I think the most likely outcome is one of abundance, where goods and services are available to anyone.”
As for what AI means for the creative industries, Musk said it would amplify creativity. “I think we’ll have a magic genie situation,” he said. “If you can think of it, AI can do it.” He also predicted that the creative companies that live through the coming transition will be ones who embrace AI and use it effectively. “If you’re using AI and competing against somebody who’s not, you’ll win.”
SOME of NFL’s most successful stars joined Tim Ellis, chief marketing officer and executive vice-president of the National Football League, for a session on the Terrace Stage yesterday to examine the rapid evolution of athletes as brand builders. As well as being worldclass athletes, top players are now partners, creators and business owners in their own right. On finding the right brand to partner with, DeAndre Hopkins, wide receiver for the Tennessee Titans, said it was important to align yourself with a brand and a company that supports your personal mission, as well as what you stand for on the field. “Each athlete is different,” he
added. “For myself, I’ll try to go towards brands who are eco-friendly; that are thinking about the future of the world; and also have
a CEO who is like minded and who is personable. You want to be able to speak to those people outside of the business setting.”
For Joe Burrow, a quarterback for the Cincinnati Bengals, a partner needs to understand that the football is going to come first.
“Because as long as I have success on the field, that’s going to help build my brand and the brands I’m partnered with,” he said. “I like having long-term relationships, because then, once you get to know each other, you can have more conversations about how to build each other and it’s not a one-way thing.”
Justin Jefferson, a receiver for the Minnesota Vikings, said: “For me, it’s always about putting myself in different situations. I know what I like and I know what I want to do for the future, and for the community. It’s just about being with a brand that knows that, and knows how I like to express myself.”
Ellis said the NFL’s “helmets off” strategy allowed sporting stars to be seen “not just as elite athletes but also as human beings”. He added that this was key to bringing in a new and broader audience.
TODAY’s debate about the GenAI technologies are similar to the reactions to the first human flights in the early 19th century, according to Meta chief marketing officer and vice-president analytics Alex Schultz. “There were people who
said this is incredible and it’s going to change the entire world and others who said men weren’t supposed to fly,” Schultz said in yesterday’s Paper Planes: Where Art Meets Science. “The hype and the ridicule, the doomsayers
and the hypemongers all exist today about AI.”
Schultz added that the creative community is confronting questions about how to embrace GenAI when we do not yet fully understand the consequences. “My choice in this moment is to be optimis-
tic,” Schultz said. “AI can assist in generating ideas, analysing trends, optimising campaigns, even creating artistic content.” He was joined on stage by Es Devlin, the artist and designer behind installations, stage designs and artworks for clients ranging from The
Weeknd, Cartier and London’s Serpentine Gallery to the British government, for whom she designed the UK Pavilion at the Dubai Expo 2020. AI was part of the last project: the building gathered words donated by visitors and used a machine-learning algorithm to turn them into poetry, which was illuminated on its exterior. “Some people said the poetry was a bit crap,” Devlin said. “But I said: none of the other buildings are writing poems. Give it a break!”
She also talked about a 2022 collaboration with Moët & Chandon and the Alliance for Endangered Languages. “When we lose a language — and apparently we’re losing languages faster than we’re losing species even — you lose not only that language but a way of thinking.”
Alex Schultz Tim Ellis (left) with Justin Jefferson, Joe Burrow amd DeAndre HopkinsThe Grand Auditorium was packed out again for the second Cannes Lions Awards show of 2024. Tuesday night saw Lions awarded for Entertainment, Gaming, Sport, Music, Industry Craft, Design, Digital Craft and Film Craft
1
4Creative and Art Practice, London won a Film Craft Gold for broadcaster Channel 4’s ‘C4 Idents 2023’. 4Creative executive creative director Lynsey Atkin picked up the award
2
The Entertainment Lions for Music Grand Prix was awarded to ‘Errata at 88’, a campaign created for Diageo’s Johnnie Walker brand by AlmapBBDO, Sau Paulo, celebrating musician Alaíde Costa. “Work that will breed new levels of inspiration for the creative community,” said jury president Madeline Nelson
3
The Entertainment Lions for Gaming Grand Prix went to ‘The Everyday Tactician’. Created by McCann, London for Xbox, it offered a player of the Football Manager 2024 game the chance to become a tactician for a realworld football club
4
The 2024 Industry Craft Grand Prix went to Scholz & Friends, Berlin. Their winning effort was ‘The 100th Edition’ for newspaper Frankfurter Algemeine Zeitung, featuring 102 yearold Holocaust survivor Margot Friedländer. “Honest, beautiful, painful, hopeful, human,” said jury president Kalpesh Patankar
5
Klick Health, Toronto won an Entertainment Gold for ‘American Cancer Story’ for a hard-hitting film made for guncontrol focused non-profit organisation Change the Ref
6
Leo Burnett, Dubai’s team celebrated their Industry Craft Gold for ‘The Great Indian Dunk’. Created for basketball organisation NBA, it recreated famous slam dunks with an Indian twist
7
VML, Mexico City’s ‘This Is Not a Game’ campaign for Movistar won an Entertainment Lions for Gaming Gold. It highlights the dangers of drug cartels recruiting children through video games
8
FCB New York won the Digital Craft Grand Prix for ‘Spreadbeats’, created for Spotify as a four-minute music video entirely within Microsoft Excel. “They achieved an amazing level of craft in a very creative way through the use of decades-old technology,” said jury president Kentaro Kimura
9
Marcel, Paris scooped the Entertainment Lions for Sport Grand Prix with ‘Women’s Football’ for Orange. A campaign that took footage of the French women’s team and made it seem to be the men’s team, exposing gender bias
The Entertainment Grand Prix went to ‘We Are Ayenda’ for WhatsApp by Creative X, Palo Alto and Modern Arts, Los Angeles. It’s a documentary about the escape of Afghanistan’s national girls football team. “Stories like this represent the power that brands and entertainment have to impact real change in the world,” jury president Geoffrey Edwards said
Post a pic of your lion with the #LionsforCats and, for every post, Whiskas will donate €100 to support cats in need.
Up to a maximum of €20,000
11
The team from FCB Toronto celebrated their Entertainment Lions for Sport Gold for ‘Runner 321’. The Adidas campaign reserved spaces in running events for competitors with Down’s Syndrome — all sporting the number 321 on their bibs
An ebulliant moment for the team from HeimatTBWA\, Berlin, as they collected the 2024 Film Craft Grand Prix. ‘The Square Meter’ was created for DIY retail brand Hornbach, turning the subject of DIY into “a film with magical intrigue” according to jury president Prasoon Pandey
12 Ogilvy, New York’s team took to the stage to receive their Entertainment Lions for Music Gold for ‘Can’t B Broken’. The campaign for Verizon enlisted Beyoncé to drop new tracks and spoof ‘breaking the internet’ memes
15
Real Club Celta, Vigo, also bagged a Music Gold with ‘Oliveira Dos Cen Anos’, a campaign (and song) to celebrate the Spanish football club’s centenary
16
The team from Circus Grey, Lima, Peru were jubilant collecting their Design Grand Prix for ‘Sightwalks’, created for Sol Cement. It involved tactile paving to help visually-impaired people navigate. “A global, inclusive and scalable design solution,” jury president Fura Johannesdottir said
17
Clever AI campaign ‘Without Consent – A Message From Ella’ took a Digital Craft Gold. Created by adam&eve, Berlin for Deutsche Telekom, it encouraged parents to think harder before sharing photos of their children online
13 Serviceplan, Munich won a Design Gold for ‘855-How-To-Quit-(Opioids)’.
WHAT does Lion-winning work look like? What’s the difference between a great campaign and a Grand Prix? And is it possible to decode the magic?
According to Jenni Middleton, Lions’ editor-in-chief, the answer to all these questions is not only ‘yes’ but all are addressed in the new LIONS Creative MBA (cMBA), which launches officially in Cannes this week.
The new digital programme has been designed to educate creatives and marketers in what it takes to deliver a Lion-winning standard of creative marketing
course soft-launched in May, attracting more than 100 people from across the creative and marketing spectrum. “It’s been
amazing,” Middleton said. “Lions has 70 years’ worth of award-winning work and insight to draw on, along with access to
the smartest creatives and bravest brands in the world. The cMBA extends that legacy into an online forum that offers exclusive content from Lions, including curated talks by industry legends.”
A central plank of the programme’s mission to democratise access to world-class learning is the ‘You’re On The Jury’ experience, in which learners are given five pieces of work to analyse as if they were bona fide jurors. “We believe the jury room is the best classroom,” Middleton said. “Every jury member I’ve ever spoken to
learning experience. BBDO’s Josy Paul, who’s a juror and Lions winner, said to me recently: ‘I’m a pilgrim, not a judge. I’m here to worship and learn from greatest work that our industry is capable of producing.’”
Uniqueness is, in fact, at the heart of the cMBA.
“When we were building our core curriculum, it was important to us that we offered the market something that only we could do,” she added.
“The result is unique — and uniquely Lions.”
The cMBA welcomes its second cohort in October, when it will also launch an online version of the programme. The curriculum has been designed and created by Lions in collaboration with Stockholm-based Berghs School of Com -
ENCORE! Embracing The New Entertainment Era was the title of a session at the Amazon Port, focusing on how the art of capturing attention in the entertainment landscape is evolving, and how Amazon is bringing together the two sides of its business — shopping and content.
Tuesday’s panel included actor Gwyneth Paltrow, who was asked by Amazon Ads US vice-president Tanner Elton how she had built her lifestyle company, Goop, into the major influence it is. “15 years ago there weren’t any places on the internet for wellness, travel curation or healthy food that were to my taste,” she said. “Slowly a business model evolved.”
When asked “what’s next?”, Paltrow said it was more of a case of “what not to do next”, revealing that her dream was a Goop
“I love people who go for their dream”
hotel or wellness centre — a suggestion that prompted applause from delegates.
Lauren Anderson, head of brand and content, Amazon MGM Studios, said Paltrow’s words chimed with her own experience. When considering upcoming content ideas for Amazon she said she was clear about “what they shouldn’t be doing. We look for global stories that bring people together with universal themes that allow everyone to be seen and connect.”
Panelists discussed upcoming Amazon show Buy It Now, which blends shopping and content. Budding entrepreneurs are invited to pitch their products to an audience, then to experts, with the most successful ones going on sale on the Amazon store and the Prime Video app. Paltrow is one of the wise voices on the show: “I
love entrepreneurs,” she said. “I have a weak spot for people that lay it on the line, go for their dream, and I love telling their beautiful stories. I was happy to participate.”
Paltrow has plenty of advice and experience to share with fledgling businesses, including being misunderstood at the beginning, something that she said Goop fell foul of. “You have to weather the slings and arrows,” she said. “I never compromised and what’s born from that is trust.”
Anderson agreed: “Weathering the storm, that’s how you drive culture forward. Move past that and then you can build a legacy.”
When asked for advice she could give to potential brand titans of the future she said: “Be authentic, honour your commitments — that will always serve you well.”
Shooting a TV commercial or a piece of branded content is a complex task, requiring numerous planets to come into alignment to get the job done. Andy Fry spoke to professionals around the world who are involved in the production process
HIGH-quality and costeffective crews, access to intriguing locations, availability of state-of-theart kit and favourable climate are all essential pre-requisites in meeting a brand’s creative expectations, when it comes to commercials shoots.
In addition, the shoots also need a sprinkling of magic, a distinctiveness that will help the client’s campaign stand out in a crowded and cut-throat market. This explains why location scouts leave no stone unturned in search of the perfect shot. The combination of must-have components and eye-catching elements is what makes Iceland so popular for commercial tasks, says Bui Baldvinsson, founder of
Reykjavik-based production services company Hero Productions. “Iceland is blessed with experienced crews and spectacular locations,” he says. “In addition, we have amazing long summer days that offer filmmakers extraordinary light.”
An industry veteran who launched Hero more than 10 years ago, Baldvinsson says a steady stream of A-list brands visit Iceland for its array of volcanoes, lava fields, glaciers and iconic black-sand beaches. “You can get such a variety of locations within an hour’s drive. I think that accessibility is one of the most amazing things. Another thing that producers love is that you only have to shift the direction of the camera by a few degrees and you can achieve a
completely different unexpected look.” Brands from drinks to perfume to fashion have come to Iceland to capture iconic shots, but Baldvinsson says the island has a particular appeal to automotive clients, which can demonstrate the capabilities of their vehicles against the backdrop of some of the world’s most challenging landscapes. “Last year, we worked on a commercial for the Tesla Cybertruck, using Elon Musk’s personal prototype of the vehicle. We were in remote locations for 10 days, including filming the Cybertruck on top of a glacier.”
Baldvinsson says the Cybertruck was tested in “really harsh environments, from ice to driving through rivers. We pushed the vehicle to the limit so many times” Range Rover’s recent Spillway branded-content film (serviced by Polarama) is another recent example of how Iceland can be used to put adventure vehicles through their paces. There’s also the added bonus of discretion, Baldvinsson adds. “For brands that need to keep their vehicles under wraps, Iceland’s remote roads are the ideal solution.” Hero has worked on three feature films in early 2024, and Baldvinsson
A Tesla Cybertruck shoot in Icelandsays this calibre of work has helped Iceland build an experienced, can-do crew base. “The crews here have worked on everything from Bollywood to Hollywood to highend commercials, so there is nothing that fazes them. Equipment-wise, we have everything close at hand. But if something specialist is needed, it’s only a flight away in the UK or Denmark.”
In terms of Hero’s own capabilities, Baldvinsson says “we offer everything from coming up with the location ideas right through to post production. We will handle all production services elements from car rental to kit hire.
In some cases, we have taken clients to locations like the Faroe Islands and Greenland where it fits the brief.”
More than 3,000 miles to the west of Iceland, the spectacular US state of Montana is also establishing itself as a go-to location for commercials producers from around the world.
Dan Molloy, projects and locations specialist, Montana Film Office, says commercials producers love the diversity of the state’s majestic landscape: “Montana’s geography and climate is full of variety,” he says. “It offers deserts, rain forests, glaciers, prairies, rivers, streams, freshwater lakes and shorelines.”
Then, of course, there is the “big sky” that has given Montana its nickname. Montana film commissioner Alison Whitmer says: “Montana is a cinematographer’s dream, where pulling out an anamorphic lens starts a craving for taller and wider.
“For brands that need to keep their vehicles under wraps, Iceland’s remote roads are the ideal solution”
Bui Baldvinsson
Towering cumulonimbus clouds lumber across a sky so wide that the horizon feels in your hand even 200 km away, and the sun stands two hands high at 19.00 in summer.”
Like Iceland, Montana boasts remarkable light, Whitmer says: “Everything glows and stretches under the big sky of Montana.”
Regarding infrastructure, the film office says Montana has professional crews with local ties, no sales tax, rebates on accommodation taxes, locations assistance/ scouting, an
online searchable database and a can-do film office that provides personal service and assistance. Of particular interest, commercials producers can access the state’s transferrable tax credit — not always a given in jurisdictions round the world: “The tax credit is available to eligible commercials,” Molloy says, “and several have received certification in areas like auto, coffee and car rental”. In terms of brands that have been drawn to Montana, Molloy points to credits such as Rolls Royce’s ‘The Frontier’; Carhartt’s ‘Fit for the Next Frontier’; and Frye Boots’ ‘Spring Summer’ campaign. Montana also caters to adventure tourism and adventure-based brands — and has hosted a number of branded-content projects. Recent examples include the Chevy E Foil Adventure and a series from Free Rein coffee. Heading south, production services company Labhouse services commercials, movies and TV production from its offices in Argentina, Uruguay, Chile and Spain. Labhouse MD Flora Fernandez Marengo says the company has “been offering production services for over 21 years. We have worked with renowned directors and production companies, producing a wide range of projects. This has given us all vast experience in what we do and that makes an enormous difference when you are in the field.”
According to Fernandez Marengo, the company’s recent client base includes brands such as Eli Lilly, Apple Puff. Lindor, Gatorlyte and Kia. “We are constantly working on ways of becoming better at what we do and giving our clients the best possible service at a very competitive cost without losing the excellence that differentiates us. All the markets we work in have skilled and experienced crews. We also have the advantage of running offices in both hemispheres covering all climate and seasonal possibilities.” Labhouse covers a vast geographic area in Latin America and Iberia — and has developed the ability to help clients pinpoint the best solution for their projects: “We can help producers find the perfect location for their projects thanks to our local knowledge. Each region offers unique advantages from locations, to talent pool, to crew expertise, to daylight hours, to climate.”
Sharing a few insights, Fernandez Marengo says: “If there is more Art or Studio involved then probably Argentina or Spain will be a better option. If there is coast definitely Uruguay. Chile is amazing for a combination of big city and amazing nature nearby. Chile works really well for car-related work, but so does Spain.”
Offering a snapshot of LatAm locations, Fernandez Marengo
says Argentina offers “everything from bustling cities like Buenos Aires, where you can double a European set or an American city, to amazing deserts and mountains if you go north. Alternatively, you can go south to Patagonia, with its glaciers, mountains and snow.”
Uruguay, she says, is known for its beautiful coastline, rolling hills and amazing cities like Montevideo and Punta del Este. As for Chile, there is “a wide range of settings from the Atacama Desert to the snowcapped Andes, and from the scenic Lake District to the bustling cities of Santiago and Valparaíso. One advantage of working in Chile is that the distances are shorter so the logistics are sometimes easier.”
As for Spain, crown jewels include “cities like Madrid and Barcelona and the beautiful beaches and countryside of the Costa Brava and the Balearic Islands,” she says.
In terms of the economics of shooting in Labhouse’s countries, Fernandez Marengo says all four countries have distinctive advantages depending on the project. However she notes that: “Uruguay currently has a tax rebate incentive of 20% that works really well. Argentina is working on a similar programme but it has not come out yet. Chile is very competitive economically and Spain can also be for European clients.”
Another country with an impressive track record in hosting commercial production is South Africa, blessed with diverse locations, world-class production companies and a superb climate. Kim Geldenhuys, awardwinning director and founder of 03:07 Films, told the Cannes Lions Daily: “We’re a production company based in South Africa that works all over the world, and has a big international client base.”
Location-wise, South Africa has a broad and diverse range of locations to offer, Geldenhuys says, “but perhaps our biggest draw is the exchange rate, making South Africa a financially strong option. We are also on the same time line as Europe.”
Having been active in film, TV and commercials for decades, South Africa has developed a robust infrastructure. Climate wise, there are advantages in being based in the southern hemisphere, Geldenhuys adds. At the same time, the country itself is big enough to allow flexibility regarding seasonal shoots: “When winter hits Cape Town we move
north, to Johannesburg and the Northern Cape etc,” he says.
In terms of the kind of clients that land in South Africa, Geldenhuys says car ads are big business because of the stunning driving locations “but we can do anything. Recently we have shot for McDonald’s, KFC, Phillips and Hyundai Genesis to mention a few. Studios are constantly being upgraded to facilitate a growing features industry, so we can handle scale. Most importantly we have a wide range of production service companies.”
South Africa is also home to another leading production services company — AFS. Head of production Jayne Rogerson says: “We’re a familystyle boutique production service company based in Cape Town, with a satellite office in LA. We service the whole of Africa, including the Indian Ocean Islands.”
According to Rogerson, AFS offers “top notch, hands-on production service from the early bidding stage, right through to the end of the shoot. We have been in business for 28 years, so understand how to streamline and curate each element of production. The majority of our showreel includes TVC work, but we service all forms of content.”
Recent AFS credits underline the range, including Citibank, directed by Cole Webley out of Sanctuary LA; Delta Airlines, directed by Rodney Lucas out of Little Minx; Caplyta directed by Wally Pfister from Reset Content; Eli Lilly with Malik Sayeed out of Little Minx, and Klondike directed by Jonathan Klein out of DOMO.”
Like Geldenhuys, Rogerson talks up the versatility of South African locations and studios. “There isn’t much we can’t offer, but most importantly we have the ability to cheat multiple international locations in one country and often in one city. We also offer custom-built film studios, including a volume stage that runs Unreal software.”
Aside from exchange rates, she also points to other financial factors that give South Africa an edge over rivals: “Our talent rates are competitive and always negotiable as we are non-union, with the added benefit of our talent pool being exceptionally diverse. We also are able to reclaim VAT back for the clients so that adds a 15% savings.”
All of the above companies and organisations are online – so why not check out their work and locations for yourself?
MEET MARINA PRIETO JCDECAUX
DAVID, MADRID
SPAIN
A13/012 • SPAIN • B2B INFLUENCER MARKETING
TITLE • MEET MARINA PRIETO
BRAND • JCDECAUX
PRODUCT • B2B
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID
POST PRODUCTION • THE LOBBY, MADRID
A01/015 • UNITED STATES •
CROSS-CHANNEL STORYTELLING
TITLE • THANKS FOR COKE-CREATING BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG
MEDIA • ESSENCEMEDIACOM, MEXICO CITY
PR • OGILVY PR, LONDON
POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO
A02/035 • ITALY • BRAND EXPERIENCE
TITLE • PUB MUSEUMS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN
PR • THINKHOUSE, DUBLIN
POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW
A09/036 • UNITED KINGDOM •
CORPORATE PURPOSE & CSR
TITLE • THE MOVE TO -15
BRAND • DP WORLD
PRODUCT • DP WORLD
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PR • EDELMAN, LONDON
A09/053 • POLAND •
CORPORATE PURPOSE & CSR
TITLE • ROOM FOR EVERYONE
BRAND • MASTERCARD
PRODUCT • DIGITAL PLATFORM THAT HELPS POLISH AND UKRAINIAN BUSINESSES
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
A11/050 • UNITED STATES •
CRAFT IN B2B
TITLE • THANKS FOR COKE-CREATING
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION
• VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH
PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG
MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON
POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO
A11/062 • UNITED STATES •
CRAFT IN B2B
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A01/014 • CANADA • CROSS-CHANNEL STORYTELLING
TITLE • HEINZ KETCHUP FRAUD
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO STUDIO, BUENOS
AIRES
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
A03/019 • UNITED STATES • INNOVATIVE USE OF CONTENT
TITLE • MAGNETIC STORIES
BRAND • SIEMENS HEALTHINEERS
PRODUCT • MAGNETIC RESONANCE IMAGING
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH
NETWORK COMPANY, NEW YORK
PRODUCTION • BRO, LISBON / TEMPEST
ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON
POST PRODUCTION • ARS THANEA, WARSAW
A03/034 • UNITED STATES • INNOVATIVE USE OF CONTENT
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A04/013 • BRAZIL •
TARGETING & ENGAGEMENT
TITLE • TRUCKER NAPP
BRAND • VOLKSWAGEN & LIVELO
PRODUCT • VW METEOR
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • BELGRADO FILMES, SAO PAULO / JAMUTE, SAO PAULO / 20DASH, SÃO PAULO
A06/009 • ITALY • LONG-TERM BRAND BUILDING
TITLE • BACKING THE BARS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN
MEDIA • DENTSU REDSTAR, LONDON
PR • EDELMAN, LONDON
A07/017 • SPAIN • BREAKTHROUGH ON A BUDGET
TITLE • MEET MARINA PRIETO
BRAND • JCDECAUX
PRODUCT • B2B
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID
POST PRODUCTION • THE LOBBY, MADRID
ROOM FOR EVERYONE MASTERCARD
MCCANN POLAND, WARSAW
POLAND
A01/065 • POLAND
DATA-ENHANCED CREATIVITY
TITLE • ROOM FOR EVERYONE
BRAND • MASTERCARD
PRODUCT • DIGITAL PLATFORM THAT HELPS
POLISH AND UKRAINIAN BUSINESSES
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
A01/043 • INDIA
DATA-ENHANCED CREATIVITY
TITLE • TURF FINDER
BRAND • GATORADE
PRODUCT • GATORADE
ENTERED BY • LEO BURNETT, MUMBAI
IDEA CREATION • LEO BURNETT, MUMBAI
PRODUCTION • OFFROAD FILMS, MUMBAI
A04/035 • UNITED STATES
DATA STORYTELLING
TITLE • MAGNETIC STORIES
BRAND • SIEMENS HEALTHINEERS
PRODUCT • MAGNETIC RESONANCE IMAGING
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
PRODUCTION • BRO, LISBON / TEMPEST
ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON
POST PRODUCTION • ARS THANEA, WARSAW
A05/017 • ARGENTINA
DATA VISUALISATION
TITLE • ABSURD PROMISES
BRAND • ASDRA
PRODUCT • DOWN SYNDROME ASSOCIATION OF ARGENTINA
ENTERED BY • VML, BUENOS AIRES
IDEA CREATION • VML, BUENOS AIRES
LION
A01/037 • UNITED KINGDOM
DATA-ENHANCED CREATIVITY
TITLE • THE EVERYDAY TACTICIAN
BRAND • XBOX
PRODUCT • XBOX GAME PASS
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON /
CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON
MEDIA • TNT SPORTS, LONDON
PR
• ASSEMBLY, LONDON
POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON
A06/026 • ECUADOR
DATA TECHNOLOGY
TITLE • GAMER LOAN
BRAND • BANCO DEL PACÍFICO
PRODUCT • BANK LOAN
ENTERED BY • PARADAIS DDB, GUAYAQUIL
IDEA CREATION • PARADAIS DDB, GUAYAQUIL
A07/015 • GERMANY
USE OF REAL-TIME DATA
TITLE • ANIMAL ALERTS
BRAND • PETPACE
PRODUCT • ANIMAL ALERTS
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK
PRODUCTION • REBECA, LIMA
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • PEPPERCOMM, NEW YORK
POST PRODUCTION • NATIVO POST, LIMA
A03/016 • UNITED STATES
DATA-DRIVEN CONSUMER PRODUCT
TITLE • NOTTURTLE
BRAND • NOTCO
PRODUCT • NOTTURTLE SOUP
ENTERED BY • GUT, MIAMI
IDEA CREATION • GUT, MIAMI
PRODUCTION • LANDIA, LOS ANGELES / RIVERTREE, INC, MIAMI / REBECA, LIMA
POST PRODUCTION • COSMO STREET, MIAMI / BOT, GUAYAQUIL / ALCGRADING, BUENOS AIRES / LES AMATEURS, BUENOS AIRES / ANIMAL MUSIC, MIAMI
A05/030 • BRAZIL
DATA VISUALISATION
TITLE • BLOOD AID
BRAND • DASA INTEGRATED HEALTH SYSTEM
PRODUCT • DASA HEALTH DIAGNOSTICS
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
A05/042 • UNITED STATES
DATA VISUALISATION
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A07/005 • BELGIUM
USE OF REAL-TIME DATA
TITLE • PULSE OF NATURE
BRAND • VEOLIA
PRODUCT • VEOLIA
ENTERED BY • FAMOUSGREY, BRUSSELS
IDEA CREATION • FAMOUSGREY, BRUSSELS
PRODUCTION • FAMOUSGREY, BRUSSELS
MEDIA • GAMNED, BRUSSELS
PR • FAMOUS RELATIONS, BRUSSELS
POST PRODUCTION • FAMOUSGREY, BRUSSELS
A10/007 • AUSTRALIA
DATA INTEGRATION
TITLE • RIP CURL VIRTUAL PRO
BRAND • RIP CURL
PRODUCT • RIP CURL
ENTERED BY • VML, SYDNEY
IDEA CREATION • VML, SYDNEY
PRODUCTION • VML, SYDNEY / EYEJACK, SYDNEY
DIRECT THE EVERYDAY TACTICIAN XBOX MCCANN, LONDON
UNITED KINGDOM
C05/036 • UNITED KINGDOM • GAMING
TITLE • THE EVERYDAY TACTICIAN
BRAND • XBOX
PRODUCT • XBOX GAME PASS
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON
MEDIA • TNT SPORTS, LONDON
PR • ASSEMBLY, LONDON
POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON
A01/077 • FRANCE •
CONSUMER GOODS
TITLE • DARTY - LONG LASTING REVIEWS
BRAND • DARTY
PRODUCT • LONG-LASTING REVIEWS
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
A03/012 • FRANCE •
AUTOMOTIVE
TITLE • RENAULT - CARS TO WORK
BRAND • RENAULT
PRODUCT • MOBILITY RIGHTS
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • DIVISION, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS / FIRM STUDIO, PARIS
B01/012 • UNITED STATES • MAILING/PROGRAMMATIC MAIL
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
B04/026 • SPAIN • USE OF BROADCAST
TITLE • ALCARAZ SIGNS
BRAND • NETFLIX
PRODUCT • TV PROGRAM
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • MORENA FILMS, MADRID / OWLEY STUDIO, NEW YORK / PICKLE MUSIC, MADRID / DESEIF, MADRID
POST PRODUCTION • SISTEMA DEL SOLAR (PROD. AUDIOVISUAL), VALENCIA
B04/033 • UNITED STATES • USE OF BROADCAST
TITLE • DOORDASH-ALL-THE-ADS
BRAND • DOORDASH
PRODUCT • DOORDASH
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO
PRODUCTION • LORD DANGER, LOS ANGELES
MEDIA • WAVEMAKER, NEW YORK
PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND
C01/019 • POLAND •
DATA-DRIVEN DIRECT STRATEGY
TITLE • ROOM FOR EVERYONE BRAND • MASTERCARD
PRODUCT • DIGITAL PLATFORM THAT HELPS POLISH AND UKRAINIAN BUSINESSES
ENTERED BY • MCCANN POLAND, WARSAW
IDEA CREATION • MCCANN POLAND, WARSAW
E04/020 • CANADA • LAUNCH/RELAUNCH
TITLE • HEINZ KETCHUP & SEEMINGLY RANCH
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • FUZE REPS, TORONTO
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
F03/079 • ITALY •
SINGLE-MARKET CAMPAIGN
TITLE • PUB MUSEUMS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN
PR • THINKHOUSE, DUBLIN
POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW
F04/059 • ITALY •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • 150 YEARS OF WHATEVERKEN
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN
PRODUCTION • PRETTYBIRD, LONDON / DESIGN BRIDGE AND PARTNERS, AMSTERDAM PR • EDELMAN, LONDON
F07/143 • NEW ZEALAND •
CORPORATE PURPOSE & CSR
TITLE • ADOPTABLE. BY PEDIGREE
BRAND • PEDIGREE
PRODUCT • PEDIGREE
ENTERED BY • COLENSO BBDO, AUCKLAND
IDEA CREATION • COLENSO BBDO, AUCKLAND
PRODUCTION • NEXUS STUDIOS, LONDON
MEDIA • ESSENCEMEDIACOM, AUCKLAND
PR • PORTER NOVELLI, AUCKLAND
A01/071 • BRAZIL • CONSUMER GOODS
TITLE • CLEAN SPONSORSHIP
BRAND • CONSUL
PRODUCT • WASHING MACHINES CONSUL
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
PR • CDN, SAO PAULO
A06/044 • UNITED STATES •
CONSUMER SERVICES / B2B
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A07/019 • GERMANY •
NFPO / CHARITY / GOVERNMENT
TITLE • RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.
BRAND • LAUT GEGEN NAZIS
PRODUCT • THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH
ENTERED BY • JUNG VON MATT AG, HAMBURG
IDEA CREATION • JUNG VON MATT AG, HAMBURG
PRODUCTION • SEHSUCHT, BERLIN
PR • REDGERT COMMS, BERLIN
B05/061 • BRAZIL • USE OF PRINT/OUTDOOR
TITLE • BALLBOARDS
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE RETAIL
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • NEW BUZZ, SAO PAULO / DRAGON.FLY AUDIO, SAO PAULO
MEDIA • GUT, SAO PAULO
PR • GUT, SAO PAULO
C04/028 • UNITED KINGDOM • METAVERSE, NEW REALITIES & TECH
TITLE • DORITOS SILENT: THE WORLD’S FIRST AI AUGMENTED SNACK
BRAND • DORITOS/ PEPSICO
PRODUCT • DORITOS CRISPS
ENTERED BY • PEPSICO, READING
IDEA CREATION • SIPS & BITES, LONDON
PRODUCTION • OB42, LONDON
MEDIA • OMD UK, LONDON
PR • SPLENDID COMMUNICATIONS, LONDON
C05/051 • ECUADOR • GAMING
TITLE • GAMER LOAN
BRAND • BANCO DEL PACÍFICO
PRODUCT • BANK LOAN
ENTERED BY • PARADAIS DDB, GUAYAQUIL
IDEA CREATION • PARADAIS DDB, GUAYAQUIL
D01/051 • NETHERLANDS • USE OF DIGITAL PLATFORMS
TITLE • PINK CHIP
BRAND • DEGIRO, UN WOMEN
PRODUCT • PINK CHIP INDEX
ENTERED BY • AKQA, AMSTERDAM
IDEA CREATION • AKQA, AMSTERDAM
PRODUCTION • AKQA, AMSTERDAM / THEMATIC CAPITAL, SAN FRANCISCO
POST PRODUCTION • AMP AMSTERDAM
D01/055 • BRAZIL • USE OF DIGITAL PLATFORMS
TITLE • UNINTERRUPTAD
BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SAO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
D05/044 • UNITED STATES • CO-CREATION&USER GENERATED CONTENT
TITLE • THANKS FOR COKE-CREATING
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG
MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON
POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO
E01/009 • UNITED STATES • COPYWRITING
TITLE • EPIDEMIC SOUND - FEEL IT FIND IT
BRAND • EPIDEMIC SOUND
PRODUCT • EPIDEMIC SOUND
ENTERED BY • RETHINK, NEW YORK
IDEA CREATION • RETHINK, NEW YORK
PRODUCTION • BOLD SCANDINAVIA, OSLO
POST PRODUCTION • WAVE STUDIOS, NEW YORK / STUDIO KLEINER, STOCKHOLM
E03/012 • PERU • EXPERIENCE DESIGN
TITLE • SIGHTWALKS
BRAND • SOL CEMENT
PRODUCT • SOL CEMENT
ENTERED BY • CIRCUS GREY, LIMA
IDEA CREATION • CIRCUS GREY, LIMA
PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA
MEDIA • APOYO COMUNICACION, LIMA
PR
• LLYC, LIMA
POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA
E03/029 • NETHERLANDS • EXPERIENCE DESIGN
TITLE • DON’T DRINK HERTOG JAN
BRAND • HERTOG JAN
PRODUCT • HERTOG JAN
ENTERED BY • GUT, AMSTERDAM
IDEA CREATION • GUT, AMSTERDAM
PRODUCTION • SITESUPPORT, BREDA
E05/003 • ITALY • PERSONALISED CAMPAIGNS
TITLE • 150 YEARS OF WHATEVERKEN
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN
PRODUCTION • PRETTYBIRD, LONDON / DESIGN BRIDGE AND PARTNERS, AMSTERDAM
PR • EDELMAN, LONDON
E05/017 • UNITED KINGDOM • PERSONALISED CAMPAIGNS
TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A BRAND • V&A
PRODUCT • V&A
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • ADAM&EVESTUDIOS, LONDON
MEDIA • PHD, LONDON
PR • HOPE AND GLORY, LONDON
F05/013 • SPAIN •
USE OF HUMOUR
TITLE
• BETIS PREGNANCY TEST
BRAND
• REAL BETIS
PRODUCT • PREGNANCY TEST
ENTERED BY • VML MADRID
IDEA CREATION • VML MADRID
PRODUCTION • HOGARTH WORLDWIDE, MADRID
F05/051 • BRAZIL •
USE OF HUMOUR
TITLE • THE BALD THRU
BRAND • BURGER KING
PRODUCT • BURGER KING
ENTERED BY • DAVID, SAO PAULO
IDEA CREATION • DAVID, SAO PAULO
PRODUCTION • JAMUTE, SAO PAULO / BARRY COMPANY, SAO PAULO
MEDIA • DAVID, SAO PAULO
PR • LOURES CONSULTORIA, SAO PAULO
F06/023 • UNITED STATES • BREAKTHROUGH ON A BUDGET
TITLE • DON’T DELETE MENU
BRAND • WENDY’S
PRODUCT • WENDY’S
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML COMMERCE, BUENOS AIRES / VML COMMERCE, NEW YORK
F07/061 • NEW ZEALAND •
CORPORATE PURPOSE & CSR
TITLE • THE GREENPRINT
BRAND • VOLKSWAGEN NZ
PRODUCT • VOLKSWAGEN
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
PRODUCTION • TRIBAL AOTEAROA, AUCKLAND
MEDIA • FCB NEW ZEALAND, AUCKLAND
F07/122 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • REVIEWS
BRAND • HEINZ
PRODUCT • HEINZ
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • SILVIO MEDEIROS, SAO PAULO / PUNCH AUDIO, SAO PAULO
F08/022 • NETHERLANDS • MARKET DISRUPTION
TITLE • BEER RETIREMENT ACCOUNT
BRAND • POKER BEER
PRODUCT • POKER BEER
ENTERED BY • MEDIA.MONKS, HILVERSUM
IDEA CREATION • MEDIA.MONKS, HILVERSUM
PRODUCTION • PRIMO CONTENT, BOGOTA
A01/048 • CANADA • CONSUMER GOODS
TITLE • HEINZ KETCHUP & SEEMINGLY RANCH
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • FUZE REPS, TORONTO
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
A02/022 • BRAZIL • HEALTHCARE
TITLE • BLOOD AID
BRAND • DASA INTEGRATED HEALTH SYSTEM
PRODUCT • DASA HEALTH DIAGNOSTICS
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
A04/034 • UNITED ARAB EMIRATES • TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • AFTER-DINNER DINNER
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
MEDIA • SPLASH MEDIA SRL., SANTO DOMINGO
PR • WEBER SHANDWICK MENAT, DUBAI
POST PRODUCTION • VOX HAUS, PETROPOLIS
A04/049 • ROMANIA • TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • CAN YOU KFC IT?
BRAND • KFC
PRODUCT • KFC
ENTERED BY • MCCANN, BUCHAREST
IDEA CREATION • MCCANN, BUCHAREST / MRM, BUCHAREST
MEDIA • UM ROMANIA, BUCHAREST
A07/052 • TAIWAN • NFPO / CHARITY / GOVERNMENT
TITLE • HEAR MY LAST WISH
BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER
PRODUCT • HEAR MY LAST WISH
ENTERED BY • LEO BURNETT, TAIPEI
IDEA CREATION • LEO BURNETT, TAIPEI
MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI
PR • MSL, TAIPEI
A07/059 • UNITED KINGDOM • NFPO / CHARITY / GOVERNMENT
TITLE • WAITING TO LIVE
BRAND • NHS BLOOD AND TRANSPLANT
PRODUCT • NHS BLOOD AND TRANSPLANT
ENTERED BY • VML, LONDON
IDEA CREATION • VML, LONDON / WUNDERMAN THOMPSON, LONDON
PRODUCTION • JULIAN WARD PHOTOGRAPHY, LONDON / WUNDERMAN THOMPSON, LONDON
MEDIA • WAVEMAKER, LONDON
PR
• BCW, LONDON
POST PRODUCTION • SONICBRAND, LONDON / HOGARTH, LONDON
A07/091 • CZECH REPUBLIC • NFPO / CHARITY / GOVERNMENT
TITLE • THE DAY A COUNTRY STOOD STILL
BRAND
• CZECH INSURANCE ASSOCIATION
PRODUCT • CZECH INSURANCE ASSOCIATION
ENTERED BY • MCCANN, PRAGUE
IDEA CREATION • MCCANN, PRAGUE
PR
• HERO & OUTLAW, PRAGUE
B02/020 • UNITED STATES • SMALL-SCALE MEDIA
TITLE • HVRXHVR
BRAND • HIDDEN VALLEY RANCH
PRODUCT • HIDDEN VALLEY RANCH
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
MEDIA
• OMD USA, CHICAGO
PR
• CURRENT GLOBAL, CHICAGO
B02/022 • AUSTRALIA • SMALL-SCALE MEDIA
TITLE • CLIMATE DOCTOR’S CERTIFICATE
BRAND • SCHOOL STRIKE 4 CLIMATE
PRODUCT • CLIMATE DOCTOR’S CERTIFICATE
ENTERED BY • CHEP NETWORK, MELBOURNE
IDEA CREATION
PRODUCTION
• CHEP NETWORK, MELBOURNE
• CHEP NETWORK, MELBOURNE
MEDIA • CHEP NETWORK, MELBOURNE
PR
• CHEP NETWORK, MELBOURNE
POST PRODUCTION • CHEP NETWORK, MELBOURNE
B02/067 • UNITED STATES • SMALL-SCALE MEDIA
TITLE • THANKS FOR COKE-CREATING
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG
MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON
POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO
B03/009 • NEW ZEALAND • LARGE-SCALE MEDIA
TITLE • AID AISLE
BRAND • FRESHCHOICE
PRODUCT • SUPERMARKET
ENTERED BY • DENTSU CREATIVE, AUCKLAND
IDEA CREATION • DENTSU CREATIVE, AUCKLAND
PRODUCTION
• DENTSU CREATIVE, AUCKLAND
MEDIA • DENTSU CREATIVE, AUCKLAND
PR • DENTSU CREATIVE, AUCKLAND
POST PRODUCTION • DENTSU CREATIVE, AUCKLAND
B05/041 • UNITED STATES • USE OF PRINT/OUTDOOR
TITLE • UBER EATS HORROR CODES
BRAND • UBER EATS
PRODUCT • UBER EATS
ENTERED BY • RETHINK, NEW YORK
IDEA CREATION • RETHINK, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
POST PRODUCTION • ARCADE, NEW YORK / PICKLE MUSIC, NEW YORK
B05/049 • SPAIN • USE OF PRINT/OUTDOOR
TITLE • LUPIN ON THE MOVE
BRAND • NETFLIX
PRODUCT • TV SERIE
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • DESEIF, MADRID
B05/070 • NEW ZEALAND • USE OF PRINT/OUTDOOR
TITLE • ADOPTABLE. BY PEDIGREE
BRAND • PEDIGREE
PRODUCT • PEDIGREE
ENTERED BY • COLENSO BBDO, AUCKLAND
IDEA CREATION • COLENSO BBDO, AUCKLAND
PRODUCTION • NEXUS STUDIOS, LONDON
MEDIA • ESSENCEMEDIACOM, AUCKLAND
PR • PORTER NOVELLI, AUCKLAND
C01/011 • FRANCE •
DATA-DRIVEN DIRECT STRATEGY
TITLE • DARTY - LONG LASTING REVIEWS
BRAND • DARTY
PRODUCT • LONG-LASTING REVIEWS
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
C02/010 • UNITED STATES •
DATA-DRIVEN TARGETING
TITLE • BANNED BOOK CLUB
BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA
PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • 456 STUDIOS, CHICAGO
MEDIA • FCB CHICAGO
PR • CURRENT GLOBAL, CHICAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO
C03/010 • GERMANY •
USE OF REAL-TIME DATA
TITLE • ANIMAL ALERTS
BRAND • PETPACE
PRODUCT • ANIMAL ALERTS
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK
PRODUCTION • REBECA, LIMA
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • PEPPERCOMM, NEW YORK
POST PRODUCTION • NATIVO POST, LIMA
D01/025 • NEW ZEALAND • USE OF DIGITAL PLATFORMS
TITLE • MEOWZER
BRAND • WHISKAS
PRODUCT • WHISKAS
ENTERED BY • COLENSO BBDO, AUCKLAND
IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • BUCK, SYDNEY / ELMWOOD, LONDON
MEDIA • ESSENCEMEDIACOM, AUCKLAND
PR • PORTER NOVELLI, AUCKLAND
POST PRODUCTION • FRANKLIN RD MUSIC & SOUND, AUCKLAND
D02/061 • SOUTH KOREA • USE OF MOBILE
TITLE • TRY GALAXY FOLD EXPERIENCE
BRAND • SAMSUNG ELECTRONICS
PRODUCT • SAMSUNG MOBILE
ENTERED BY • CHEIL WORLDWIDE, SEOUL
IDEA CREATION • CHEIL WORLDWIDE, SEOUL / CHEIL WORLDWIDE, DUBAI
MEDIA • CHEIL WORLDWIDE, SEOUL
PR
• CHEIL WORLDWIDE, SEOUL
D03/050 • CANADA • USE OF SOCIAL PLATFORMS
TITLE • INPLOYABLE
BRAND • CDSS
PRODUCT • CDSS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • SUNEEVA, TORONTO
MEDIA
• INITIATIVE, TORONTO
PR
• GLOSSY PR, TORONTO
POST PRODUCTION • MARRIED TO GIANTS, TORONTO / GRAYSON MUSIC, TORONTO
D04/053 • UNITED STATES • REAL-TIME RESPONSE
TITLE • DOORDASH-ALL-THE-ADS
BRAND
• DOORDASH
PRODUCT • DOORDASH
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO
PRODUCTION
• LORD DANGER, LOS ANGELES
MEDIA • WAVEMAKER, NEW YORK
PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND
E02/011 • GERMANY • ART DIRECTION/DESIGN
TITLE • 855-HOW-TO-QUIT-(OPIOIDS)
BRAND
• ANZEN HEALTH
PRODUCT • HEALTHCARE
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH PRODUCTION • JOJX, LOS ANGELES
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK
PR • TULOM, SAO PAULO
POST PRODUCTION • JAMM, LOS ANGELES
E03/016 • COLOMBIA • EXPERIENCE DESIGN
TITLE • IMAGINE WITH PETACOS
BRAND • POKER BEER
PRODUCT • POKER BEER
ENTERED BY • BUENTIPO ANCHOR, BOGOTA
IDEA CREATION • DDB COLOMBIA, BOGOTA
PRODUCTION • BUENTIPO ANCHOR, BOGOTA
E04/033 • ECUADOR • LAUNCH/RELAUNCH
TITLE • RICE OF GLORY BRAND • SUPER EXTRA
PRODUCT • SUPER EXTRA
ENTERED BY • MARURI, GUAYAQUIL
IDEA CREATION • MARURI, GUAYAQUIL / GREY ARGENTINA, BUENOS AIRES / GREY, SAO PAULO
PRODUCTION • LANDIA, BUENOS AIRES MEDIA • MARURI, GUAYAQUIL
F01/003 • FRANCE •
LOCAL BRAND
TITLE • ROB IT TO GET IT
BRAND • DISTANCE
PRODUCT • DISTANCE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • SOLDATS FILMS, PARIS / GUM, PARIS
F04/170 • BRAZIL •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • AUDIENCE DELIVERY
BRAND • IFOOD
PRODUCT • IFOOD
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • LIVEMODE SERVICOS DIGITAISRUA BAMBINA, RIO DE JANEIRO
F04/173 • BRAZIL •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TRUCKER NAPP
BRAND • VOLKSWAGEN & LIVELO
PRODUCT • VW METEOR
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO PRODUCTION • BELGRADO FILMES, SAO PAULO / JAMUTE, SAO PAULO / 20DASH, SÃO PAULO
F04/174 • NETHERLANDS •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TRUST THE TWIST
BRAND • OREO
PRODUCT • OREO
ENTERED BY • LEPUB, AMSTERDAM
IDEA CREATION • LEPUB, AMSTERDAM
PRODUCTION • SMUGGLER, LONDON
PR • FISCHERAPPELT, BERLIN
POST PRODUCTION • SIZZER, AMSTERDAM
F05/031 • SPAIN • USE OF HUMOUR
TITLE • GHOST CAMPAIGN
BRAND • BURGER KING
PRODUCT • RESTAURANTS
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • FAR MEDIA, MADRID
POST PRODUCTION • THE LOBBY, MADRID / DESEIF, MADRID
F06/045 • UNITED STATES • BREAKTHROUGH ON A BUDGET
TITLE • YES, COUCH!
BRAND • FACEBOOK
PRODUCT • FACEBOOK MARKETPLACE
ENTERED BY • MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK / CREATIVE X, PALO ALTO / META, MENLO PARK
PR • MOJO SUPERMARKET, NEW YORK
F07/115 • CANADA •
CORPORATE PURPOSE & CSR
TITLE • SHT
BRAND • IKEA CANADA
PRODUCT • IKEA
ENTERED BY • EDELMAN, TORONTO
IDEA CREATION • EDELMAN, TORONTO
PRODUCTION • EDELMAN, TORONTO
MEDIA • CARAT, TORONTO
PR
• EDELMAN, TORONTO
POST PRODUCTION • EDELMAN, TORONTO
A04/018 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • HANDSHAKE HUNT
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE RETAIL
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE MEDIA • GUT, SAO PAULO
A01/051 • BRAZIL • CONSUMER GOODS
TITLE • CLEAN SPONSORSHIP
BRAND • CONSUL
PRODUCT • WASHING MACHINES CONSUL
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
MEDIA
• DM9, SAO PAULO
PR
• CDN, SAO PAULO
A02/005 • BRAZIL • HEALTHCARE
TITLE • NO AD
BRAND • PAGUE MENOS
PRODUCT • NO AD
ENTERED BY • LEW’LARA\TBWA, SAO PAULO
IDEA CREATION • LEW’LARA\TBWA, SAO PAULO
PRODUCTION • SATELITE AUDIO, SAO PAULO
MEDIA
• LEW’LARA\TBWA, SAO PAULO
PR
• LEW’LARA\TBWA, SAO PAULO
B01/008 • GERMANY •
USE OF SCREENS & AV PLATFORMS
TITLE • THE BIG SHAKE UP
BRAND • AKTION DEUTSCHLAND HILFT
(ALLIANCE OF GERMAN AID ORGANISATIONS)
PRODUCT • AKTION DEUTSCHLAND HILFT
ENTERED BY • HAVAS, DUSSELDORF
IDEA CREATION • HAVAS, DUSSELDORF
MEDIA
• HAVAS, DUSSELDORF
PR • HAVAS, DUSSELDORF
B05/050 • UNITED KINGDOM • SMALL-SCALE MEDIA
TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A
BRAND • V&A
PRODUCT • V&A
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION
• ADAM&EVEDDB, LONDON
PRODUCTION • ADAM&EVESTUDIOS, LONDON
MEDIA • PHD, LONDON
PR • HOPE AND GLORY, LONDON
B10/023 • FRANCE •
USE OF SOCIAL PLATFORMS
TITLE • THE UNNOTICEABLE WHOPPER
BRAND • BURGER KING FRANCE
PRODUCT • FAST FOOD
ENTERED BY • BUZZMAN, PARIS
IDEA CREATION • BUZZMAN, PARIS
MEDIA • BUZZMAN, PARIS
B11/023 • UNITED STATES •
INNOV USE OF INFLUENCERS/CREATORS
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION
PRODUCTION
• OGILVY PR, NEW YORK
• PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
C05/001 • CANADA •
DATA INTEGRATION
TITLE • INFLATION COOKBOOK
BRAND • SKIPTHEDISHES
PRODUCT • SKIPEXPRESSLANE
ENTERED BY • DENTSU CREATIVE, TORONTO
IDEA CREATION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL
PRODUCTION
• DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL
PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL
D07/061 • PERU •
CORPORATE PURPOSE & CSR
TITLE • SIGHTWALKS
BRAND • SOL CEMENT
PRODUCT • SOL CEMENT
ENTERED BY • CIRCUS GREY, LIMA
IDEA CREATION
PRODUCTION
• CIRCUS GREY, LIMA
• DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA
MEDIA • APOYO COMUNICACION, LIMA
PR • LLYC, LIMA
POST PRODUCTION
• AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA
D08/020 • UNITED STATES • MARKET DISRUPTION
TITLE • BANNED BOOK CLUB
BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA
PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • 456 STUDIOS, CHICAGO
MEDIA • FCB CHICAGO
PR • CURRENT GLOBAL, CHICAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO
E05/001 • GERMANY •
USE OF DATA & ANALYTICS
TITLE • ANIMAL ALERTS
BRAND • PETPACE
PRODUCT • ANIMAL ALERTS
ENTERED BY • MEDIAPLUS GERMANY, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK
PRODUCTION • REBECA, LIMA
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • PEPPERCOMM, NEW YORK
POST PRODUCTION • NATIVO POST, LIMA
A06/024 • SPAIN • CONSUMER SERVICES / B2B
TITLE • LIVE INSURANCE BY MAPFRE
BRAND • MAPFRE
PRODUCT • SEGUROS MAPFRE
ENTERED BY • MAPFRE, MADRID
IDEA CREATION • MCCANN SPAIN, MADRID
PRODUCTION • CRAFT, MADRID / HARRY, MADRID
MEDIA • UM, MADRID / MAKING SCIENCE, MADRID
POST PRODUCTION • CRAFT, MADRID / THE LOBBY, MADRID
A07/014 • GERMANY • NFPO / CHARITY / GOVERNMENT
TITLE • THE BIG SHAKE UP
BRAND • AKTION DEUTSCHLAND HILFT (ALLIANCE OF GERMAN AID ORGANISATIONS)
PRODUCT • AKTION DEUTSCHLAND HILFT
ENTERED BY • HAVAS, DUSSELDORF
IDEA CREATION • HAVAS, DUSSELDORF
MEDIA • HAVAS, DUSSELDORF
PR • HAVAS, DUSSELDORF
B06/053 • PERU • LARGE-SCALE MEDIA
TITLE • RENT YOUR SUNSET
BRAND • CORONA
PRODUCT • CORONA
ENTERED BY • FAHRENHEIT DDB, LIMA
IDEA CREATION • FAHRENHEIT DDB, LIMA
PRODUCTION • CREASONICA, LIMA / KAZOO AUDIO, LIMA
B07/011 • UNITED STATES •
USE OF EVENTS & STUNTS
TITLE • THE NAME CONFUSION
BRAND • THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION
PRODUCT • THE FIGHT AGAINST ALZHEIMER’S ASSOCIATION / RACING CLUB
ENTERED BY • REPUBLICA HAVAS , MIAMI
IDEA CREATION • REPUBLICA HAVAS , MIAMI
PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES
B07/064 • CANADA •
USE OF EVENTS & STUNTS
TITLE • SEE MY NAME
BRAND • MOLSON™
PRODUCT • MOLSON™
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO PRODUCTION • SUNEEVA, TORONTO MEDIA • WAVEMAKER, TORONTO
PR • CITIZEN RELATIONS, TORONTO
POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO
B07/109 • BRAZIL •
USE OF EVENTS & STUNTS
TITLE • OUT-OF-HOME MATCHES
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, SAO PAULO
IDEA CREATION • LEPUB, SAO PAULO
MEDIA • JCDECAUX, SAO PAULO / NEOOH, SAO PAULO
B08/046 • BRAZIL •
USE OF DIGITAL PLATFORMS
TITLE • E-POLICE STATION
BRAND • WONDER WOMEN TECH
PRODUCT • E-POLICE STATION
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • MONSTER FILMS, SAO PAULO / CABARET, SAO PAULO
B09/027 • UNITED STATES • USE OF MOBILE
TITLE • BANNED BOOK CLUB
BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA
PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • 456 STUDIOS, CHICAGO
MEDIA • FCB CHICAGO
PR • CURRENT GLOBAL, CHICAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO
B11/010 • ARGENTINA • INNOV USE OF INFLUENCERS/CREATORS
TITLE • LAY’S CHIP CAM
BRAND • PEPSICO PURCHASE
PRODUCT • LAY’S
ENTERED BY • SLAP GLOBAL, BUENOS AIRES
IDEA CREATION • SLAP GLOBAL, BUENOS AIRES
PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK
MEDIA • OMD USA, NEW YORK
PR • KETCHUM, NEW YORK
C01/024 • BRAZIL • AUDIENCE INSIGHTS
TITLE • NO AD
BRAND • PAGUE MENOS
ENGAGEMENT TRACK WINNERS MEDIA / 35
PRODUCT • NO AD
ENTERED BY • LEW’LARA\TBWA, SAO PAULO
IDEA CREATION
• LEW’LARA\TBWA, SAO PAULO
PRODUCTION • SATELITE AUDIO, SAO PAULO
MEDIA
• LEW’LARA\TBWA, SAO PAULO
PR
• LEW’LARA\TBWA, SAO PAULO
C02/019 • BRAZIL •
BRAND/PROD INTEG IN PROG/PLATFORM
TITLE • HANDSHAKE HUNT
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE RETAIL
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ
ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE
MEDIA
• GUT, SAO PAULO
D01/017 • UNITED KINGDOM •
LOCAL BRAND
TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A BRAND • V&A
PRODUCT • V&A
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • ADAM&EVESTUDIOS, LONDON
MEDIA • PHD, LONDON
PR • HOPE AND GLORY, LONDON
D03/024 • PHILIPPINES • SINGLE-MARKET CAMPAIGN
TITLE • THIS IS AN IKEA STORE
BRAND • IKEA
PRODUCT • IKEA
ENTERED BY • OGILVY, MANILA
IDEA CREATION • OGILVY, MANILA
MEDIA • OMD PHILIPPINES, MAKATI CITY
D04/066 • CANADA • SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • HEINZ KETCHUP FRAUD
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
D06/030 • UNITED STATES • BREAKTHROUGH ON A BUDGET
TITLE • DON’T DELETE MENU
BRAND • WENDY’S
PRODUCT • WENDY’S
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML COMMERCE, BUENOS AIRES / VML COMMERCE, NEW YORK
D07/035 • GERMANY •
CORPORATE PURPOSE & CSR
TITLE • ANIMAL ALERTS
BRAND • PETPACE
PRODUCT • ANIMAL ALERTS
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK
PRODUCTION • REBECA, LIMA
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • PEPPERCOMM, NEW YORK
POST PRODUCTION • NATIVO POST, LIMA
D08/014 • CANADA • MARKET DISRUPTION
TITLE • INFLATION COOKBOOK
BRAND • SKIPTHEDISHES
PRODUCT • SKIPEXPRESSLANE
ENTERED BY • DENTSU CREATIVE, TORONTO
IDEA CREATION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL
PRODUCTION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL
PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL
E03/039 • UNITED STATES • MEDIA EXECUTION
TITLE • CERAVE: THE SKINCARE MVP MASTERING SUPER BOWL MEDIA
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • LOREAL USA, NEW YORK
IDEA CREATION • LOREAL USA, NEW YORK / OGILVY, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES / BLACKSMITH, NEW YORK
MEDIA • BCL, NEW YORK / OPTIMUM SPORTS, NEW YORK / LOREAL USA, NEW YORK
PR • OGILVY, NEW YORK
POST PRODUCTION • MACKCUT, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON
E04/004 • CANADA •
USE OF CHANNEL INTEGRATION
TITLE • SANS EMISSION
BRAND • VOLKSWAGEN
PRODUCT • THE VOLKSWAGEN ID.4
ENTERED BY • TOUCHE!, MONTREAL
IDEA CREATION • VML CANADA, TORONTO
MEDIA • TOUCHE!, MONTREAL
A01/008 • ARGENTINA • CONSUMER GOODS
TITLE • LAY’S CHIP CAM
BRAND • PEPSICO PURCHASE
PRODUCT • LAY’S
ENTERED BY • SLAP GLOBAL, BUENOS AIRES
IDEA CREATION • SLAP GLOBAL, BUENOS AIRES
PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK
MEDIA • OMD USA, NEW YORK
PR • KETCHUM, NEW YORK
A03/002 • FRANCE • AUTOMOTIVE
TITLE • THE ICONIC PLAYLIST
BRAND • MERCEDES-BENZ
PRODUCT • CARS
ENTERED BY • TBWA\PARIS
IDEA CREATION • TBWA\PARIS
MEDIA • GM TEAM X MEDIA, PARIS
A04/002 • FINLAND • TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • ADOPTION LIVE
BRAND • MUSTI JA MIRRI
PRODUCT • ADOPTION LIVE
ENTERED BY • ERMA & REINIKAINEN, HELSINKI
IDEA CREATION • ERMA & REINIKAINEN, HELSINKI
PRODUCTION • LIVETEK OY, VANTAA / INTERACTIVE INUITS, HELSINKI
MEDIA • WAVEMAKER, HELSINKI
PR • BOB THE ROBOT/NOA, HELSINKI
A04/033 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • BALLBOARDS
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE RETAIL
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • NEW BUZZ, SAO PAULO / DRAGON.FLY AUDIO, SAO PAULO
MEDIA • GUT, SAO PAULO
PR • GUT, SAO PAULO
A05/024 • UNITED STATES • MEDIA/ENTERTAINMENT
TITLE • BARBIE BREAKS OUT OF THE BOX (OFFICE)
BRAND • BARBIE
PRODUCT • THE BARBIE MOVIE
ENTERED BY • HEARTS & SCIENCE, BURBANK
IDEA CREATION • HEARTS & SCIENCE, BURBANK
MEDIA • HEARTS & SCIENCE, BURBANK
A07/034 • UNITED STATES • NFPO / CHARITY / GOVERNMENT
TITLE • SIM: SPECIAL INVESTIGATIVE MEDIA
BRAND • DUTCH POLICE FORCE
PRODUCT • DUTCH POLICE FORCE
ENTERED BY • INITIATIVE MEDIA, NEW YORK
IDEA CREATION • KINESSO, NEW YORK / POLITIE, AMSTERDAM / INITIATIVE MEDIA, NEW YORK
MEDIA • KINESSO, NEW YORK / INITIATIVE MEDIA, NEW YORK
B01/014 • BRAZIL •
USE OF SCREENS & AV PLATFORMS
TITLE • HANDSHAKE HUNT
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE RETAIL
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ
ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE
MEDIA • GUT, SAO PAULO
B01/019 • SINGAPORE • USE OF SCREENS & AV PLATFORMS
TITLE • LUX “THE END”
BRAND • LUX
PRODUCT • LUX
ENTERED BY • VML, SINGAPORE
IDEA CREATION • VML, SINGAPORE PRODUCTION • VML, SINGAPORE MEDIA • VML, SINGAPORE
B02/014 • GERMANY • USE OF AUDIO PLATFORMS
TITLE • 855-HOW-TO-QUIT-(OPIOIDS)
BRAND • ANZEN HEALTH
PRODUCT • HEALTHCARE
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • JOJX, LOS ANGELES
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK
PR • TULOM, SAO PAULO
POST PRODUCTION • JAMM, LOS ANGELES
B04/034 • NEW ZEALAND • USE OF OUTDOOR
TITLE • AD-ONS
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
MEDIA • OMD, AUCKLAND
B05/006 • PERU •
SMALL-SCALE MEDIA
TITLE • THE CUSHIONING ROUTE
BRAND • NIKE
PRODUCT • NIKE INVINCIBLE 3
ENTERED BY • BOOST BRAND ACCELERATOR, BARRANCO
IDEA CREATION • BOOST BRAND ACCELERATOR, BARRANCO
PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA
POST PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA
B05/037 • UNITED STATES •
SMALL-SCALE MEDIA
TITLE • TACOMA DOG TOY
BRAND • TOYOTA
PRODUCT • TOYOTA TACOMA
ENTERED BY • SAATCHI & SAATCHI, LOS ANGELES
IDEA CREATION • SAATCHI & SAATCHI, LOS ANGELES
PRODUCTION • SAATCHI & SAATCHI, LOS ANGELES / PTR DESIGN STUDIOS, NEW YORK / ACME MACHELL, WAUKESHA
MEDIA • SAATCHI & SAATCHI, LOS ANGELES
PR • SAATCHI & SAATCHI, LOS ANGELES
POST PRODUCTION • SAATCHI & SAATCHI, LOS ANGELES
B06/016 • UNITED STATES •
LARGE-SCALE MEDIA
TITLE • SPHERE
BRAND • GOOGLE CLOUD
PRODUCT • CLOUD COMPUTING
ENTERED BY • GOOGLE- CLOUD BRAND AND CREATIVE, SANTA CRUZ
IDEA CREATION • GOOGLE- CLOUD BRAND AND CREATIVE, SANTA CRUZ
MEDIA • MEDIA FUTURES GROUP, SAN FRANCISCO
B08/011 • ARGENTINA • USE OF DIGITAL PLATFORMS
TITLE • GATORADE MATCH SAVER
BRAND • GATORADE
PRODUCT • GATORADE
ENTERED BY • SPRINGTIME, BUENOS AIRES
IDEA CREATION • SPRINGTIME, BUENOS AIRES
PRODUCTION • MAMA HUNGARA, BUENOS AIRES / PAPA MUSIC, BUENOS AIRES / PORTA STUDIO, BUENOS AIRES / NO SMOKING, BUENOS AIRES
MEDIA • UM, BUENOS AIRES
POST PRODUCTION • M&M, BUENOS AIRES
B09/017 • UNITED STATES • USE OF MOBILE
TITLE • OREO CALLS
BRAND • OREO
PRODUCT • OREO
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK
PRODUCTION • BELIEVE TV, SANTIAGO
B10/014 • CANADA • USE OF SOCIAL PLATFORMS
TITLE • NEXT TO STOK’D BRAND • STOK’D CANNABIS
PRODUCT • CANNABIS RETAILER
ENTERED BY • ANGRY BUTTERFLY, TORONTO IDEA CREATION • ANGRY BUTTERFLY, TORONTO / ANGRY BUTTERFLY, TORONTO
PRODUCTION • NIMBLE CONTENT, TORONTO
MEDIA • STRYKER MEDIA, TORONTO / ANGRY BUTTERFLY, TORONTO
PR • ANGRY BUTTERFLY, TORONTO
B10/025 • CANADA •
USE OF SOCIAL PLATFORMS
TITLE • INPLOYABLE
BRAND • CANADIAN DOWN SYNDROME SOCIETY
PRODUCT • SUPPORT FOR DOWN SYNDROME COMMUNITY
ENTERED BY • INITIATIVE, TORONTO IDEA CREATION • FCB TORONTO MEDIA • INITIATIVE, TORONTO
B11/008 • CANADA •
INNOV USE OF INFLUENCERS/CREATORS
TITLE • COORS LIGHTS OUT
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO
PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES
PR • ICF NEXT, NEW YORK
C01/023 • UNITED ARAB EMIRATES • AUDIENCE INSIGHTS
TITLE • BMW IJACK
BRAND • BMW GROUP MIDDLE EAST
PRODUCT • BMW IX
ENTERED BY • SERVICEPLAN MIDDLE EAST, DUBAI
IDEA CREATION • SERVICEPLAN MIDDLE EAST, DUBAI
MEDIA • MEDIAPLUS MIDDLE EAST, DUBAI
C01/060 • UNITED ARAB EMIRATES • AUDIENCE INSIGHTS
TITLE • AFTER-DINNER DINNER
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
MEDIA • SPLASH MEDIA SRL., SANTO DOMINGO
PR
• WEBER SHANDWICK MENAT, DUBAI
POST PRODUCTION • VOX HAUS, PETROPOLIS
C01/066 • UNITED KINGDOM • AUDIENCE INSIGHTS
TITLE • SORRY FOR SLURPING
BRAND • POT NOODLE / UNILEVER
PRODUCT • POT NOODLE (CHICKEN AND MUSHROOM)
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PR
• W COMMUNICATIONS, LONDON
C02/038 • SPAIN • BRAND/PROD INTEG IN PROG/PLATFORM
TITLE • ALCARAZ SIGNS
BRAND • NETFLIX
PRODUCT • TV PROGRAM
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • MORENA FILMS, MADRID / OWLEY STUDIO, NEW YORK / PICKLE MUSIC, MADRID / DESEIF, MADRID
POST PRODUCTION • SISTEMA DEL SOLAR (PROD. AUDIOVISUAL), VALENCIA
C03/006 • GERMANY • DATA-DRIVEN TARGETING
TITLE • ANIMAL ALERTS
BRAND • PETPACE
PRODUCT • ANIMAL ALERTS
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK
PRODUCTION • REBECA, LIMA
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR
• PEPPERCOMM, NEW YORK
POST PRODUCTION • NATIVO POST, LIMA
C04/033 • BRAZIL • BRAND CONTENT FOR DIGITAL/SOCIAL
TITLE • E-POLICE STATION
BRAND • WONDER WOMEN TECH
PRODUCT • E-POLICE STATION
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • MONSTER FILMS, SAO PAULO / CABARET, SAO PAULO
D03/022 • FRANCE •
SINGLE-MARKET CAMPAIGN
TITLE • ET LE BUUUUUD
BRAND • BUDWEISER
PRODUCT • BUDWEISER
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • SOLDATS FILMS, PARIS / GENERAL POP, PARIS
MEDIA • DENTSU CREATIVE, TORONTO
PR • VERITAS, PITTSBURGH
D03/051 • UNITED STATES • SINGLE-MARKET CAMPAIGN
TITLE • ROASTS FOR RIVALS
BRAND • 7-ELEVEN
PRODUCT • 7-ELEVEN
ENTERED BY • DENTSU CREATIVE, NEW YORK
IDEA CREATION • DENTSU CREATIVE, NEW YORK
MEDIA • DENTSU X, NEW YORK
D05/053 • UNITED STATES • USE OF HUMOUR
TITLE • UNFROSTED: NOT BROUGHT TO YOU BY POP-TARTS
BRAND • POP TARTS
PRODUCT • POP TARTS TOASTER PASTRIES
ENTERED BY • STARCOM, CHICAGO
IDEA CREATION • LE TRUC, NEW YORK / NETFLIX
MARKETING PARTNERSHIPS, LOS ANGELES
PRODUCTION • FURLINED, SANTA MONICA • / MOPHONICS, CULVER CITY
MEDIA • STARCOM, CHICAGO
PR • WEBER SHANDWICK, CHICAGO
POST PRODUCTION • ARCADE EDIT, LOS ANGELES / HARBOR, LONDON
D06/032 • BRAZIL • BREAKTHROUGH ON A BUDGET
TITLE • THE SWEAT SIDE OF SPONSORSHIP
BRAND • GATORADE
PRODUCT • GATORADE
ENTERED BY • ISLA REPUBLICA, SAO PAULO
IDEA CREATION • ISLA REPUBLICA, SAO PAULO
E02/011 • UNITED STATES • MEDIA PLANNING
TITLE • COST OF BEAUTY
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • MINDSHARE, NEW YORK
IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, LONDON
PR • EDELMAN, NEW YORK
POST PRODUCTION • SIGNIFICANT OTHERS, NEW YORK / SIGNIFICANT OTHERS, NEW YORK
E03/018 • UNITED STATES • MEDIA EXECUTION
TITLE • SHOT ON IPHONE / LITTLE GARLIC
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • OMD USA, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES / TBWA\MEDIA ARTS LAB, SHANGHAI
PRODUCTION • RADICALMEDIA, NEW YORK
MEDIA • OMD, SHANGHAI / OMD USA, LOS ANGELES
PR • TBWA\MEDIA ARTS LAB, LOS ANGELES
POST PRODUCTION • TRAFIK, LOS ANGELES / THE MILL, SHANGHAI / CODA TECHNOLOGIES, SANTA ROSA
A02/002 • UNITED KINGDOM • HEALTHCARE
TITLE • THE MISHEARD VERSION
BRAND • SPECSAVERS
PRODUCT • SPECSAVERS HEARING TESTS
ENTERED BY • GOLIN, LONDON
IDEA CREATION • GOLIN, LONDON
PRODUCTION • GOLIN, LONDON
MEDIA • GOLIN, LONDON
PR
• GOLIN, LONDON
POST PRODUCTION • GOLIN, LONDON
A01/032 • CANADA • CONSUMER GOODS
TITLE • HEINZ KETCHUP FRAUD
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO STUDIO, BUENOS
AIRES
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
B04/021 • FRANCE • CONTENT CREATION & PRODUCTION
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
B06/049 • BRAZIL •
INNOVATIVE USE OF INFLUENCERS/CREATORS
TITLE • VW 70 YEARS CAMPAIGN
BRAND • VOLKSWAGEN
PRODUCT • VOLKSWAGEN
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO
POST PRODUCTION • FLOW EFFECTS, SAO PAULO
E01/007 • UNITED KINGDOM • CORPORATE IMAGE, COMMS & REPUTATION
TITLE • BAR EXPERIENCE
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • LEPUB, MILAN
PRODUCTION • C41, AMSTERDAM
MEDIA • DENTSU REDSTAR, LONDON
PR • EDELMAN, LONDON
F01/029 • UNITED STATES •
LOCAL BRAND
TITLE • IN TRANSIT
BRAND • CALLEN-LORDE, METROPOLITAN
TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO
PRODUCT • TRANSGENDER DAY OF VISIBILITY
ENTERED BY • AREA 23, AN IPG HEALTH
NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
PRODUCTION • WIDELABS, PORTO ALEGRE / RITMIKA AUDIO ARTS, SAO PAULO / FAMOUS WHO, SAO PAULO
PR • WEBER SHANDWICK, NEW YORK
POST PRODUCTION • LADO ANIMATION, SAO PAULO
F04/053 • GERMANY •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • WITHOUT CONSENT - A MESSAGE FROM ELLA
BRAND • DEUTSCHE TELEKOM
PRODUCT • DEUTSCHE TELEKOM
ENTERED BY • ADAM&EVE, BERLIN
IDEA CREATION • ADAM&EVE, BERLIN
PRODUCTION • TEMPOMEDIA, BERLIN
MEDIA • MINDSHARE, FRANKFURT / EMETRIQ, HAMBURG
PR • SCHRODER+SCHOMBS PR, BERLIN
F04/119 • UNITED STATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TRANSLATORS
BRAND • U.S. BANK
PRODUCT • ASISTENTE INTELIGENTE
ENTERED BY • WEBER SHANDWICK, NEW YORK
IDEA CREATION • MCCANN, DETROIT
PRODUCTION • PARK PICTURES, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
F06/031 • UNITED STATES •
BREAKTHROUGH ON A BUDGET
TITLE • SWEETHEARTS SITUATIONSHIPS
BRAND • SWEETHEARTS
PRODUCT • SWEETHEARTS
ENTERED BY • TOMBRAS, KNOXVILLE
IDEA CREATION • TOMBRAS, KNOXVILLE
PRODUCTION • TOMBRAS, KNOXVILLE
PR • TOMBRAS, KNOXVILLE
POST PRODUCTION • TOMBRAS, KNOXVILLE
A06/024 • UNITED STATES • CONSUMER SERVICES / B2B
TITLE • TRANSLATORS
BRAND • U.S. BANK
PRODUCT • ASISTENTE INTELIGENTE
ENTERED BY • WEBER SHANDWICK, NEW YORK
IDEA CREATION • MCCANN, DETROIT
PRODUCTION • PARK PICTURES, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
B01/065 • UNITED STATES • SOCIAL ENGAGEMENT
TITLE • DOORDASH-ALL-THE-ADS
BRAND • DOORDASH
PRODUCT • DOORDASH
ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO
PRODUCTION • LORD DANGER, LOS ANGELES
MEDIA • WAVEMAKER, NEW YORK
PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND
B06/044 • ARGENTINA • INNOVATIVE USE OF INFLUENCERS/CREATORS
TITLE • UNSEEN FACES
BRAND • MISSING CHILDREEN & UNICEF
PRODUCT • MISSING CHILDREEN REPORT SYSTEM
ENTERED BY • OGILVY ARGENTINA, BUENOS AIRES
IDEA CREATION • OGILVY ARGENTINA, BUENOS AIRES
PRODUCTION • FIGHT FILMS, BUENOS AIRES
C01/002 • AUSTRALIA • RESEARCH, DATA & ANALYTICS
TITLE • THE PLASTIC FORECAST
BRAND • MINDEROO FOUNDATION
PRODUCT • THE PLASTIC FORECAST
ENTERED BY • M&C SAATCHI, SYDNEY
IDEA CREATION • M&C SAATCHI, SYDNEY
PRODUCTION • M&C SAATCHI, SYDNEY / COLLIDER, SYDNEY / RESOLUTION, SYDNEY / UNXPCTD, PARIS
MEDIA • JELLYFISH FRANCE, PARIS
PR • M&C SAATCHI, SYDNEY / THE MINDEROO FOUNDATION, PERTH
POST PRODUCTION • M&C SAATCHI, SYDNEY / RESOLUTION, SYDNEY
D02/108 • INDIA •
USE OF EVENTS & STUNTS
TITLE • LULUMELON EOSS
BRAND • HDFC BANK
PRODUCT • HDFC BANK
ENTERED BY • FCB KINNECT, MUMBAI
IDEA CREATION • FCB KINNECT, MUMBAI
PRODUCTION • FCB KINNECT, MUMBAI
MEDIA • FCB/SIX INDIA, MUMBAI
PR
• FCB KINNECT, MUMBAI
D03/036 • UNITED KINGDOM • LAUNCH/RELAUNCH
TITLE • THE EVERYDAY TACTICIAN BRAND • XBOX
PRODUCT • XBOX GAME PASS
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON
MEDIA • TNT SPORTS, LONDON
PR
• ASSEMBLY, LONDON
POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON
D04/034 • FRANCE • BRAND & STRATEGIC STORYTELLING
TITLE • GUSTAVE ROUSSY - A TRUE STORY BRAND • GUSTAVE ROUSSY
PRODUCT • AWARENESS
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • ICONOCLAST, PARIS
POST PRODUCTION • POSTER, PARIS
D04/047 • BRAZIL • BRAND & STRATEGIC STORYTELLING
TITLE • GRAD IN BLACK BRAND • VULT
PRODUCT • COSMETICS RETAIL
ENTERED BY • GUT, SAO PAULO IDEA CREATION • GUT, SAO PAULO
PRODUCTION • WOLFWOLF, SAO PAULO / YELLOW MELLO, CAMPO GRANDE / CARBONO
SOUND LAB, SAO PAULO / STUDIO BOTICARIO, CURITIBA / DENDEZEIRO, SALVADOR
MEDIA • GUT, SAO PAULO
PR • GUT, SAO PAULO
D05/037 • ITALY •
USE OF TECHNOLOGY
TITLE • PUB MUSEUMS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN
PR • THINKHOUSE, DUBLIN
POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW
E05/014 • UNITED KINGDOM •
SPONSORSHIP & BRAND PARTNERSHIP
TITLE • CODE MY CROWN
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PRODUCTION • 11 DOLLAR BILL, CHICAGO / KODE MEDIA, LONDON
PR • EDELMAN, LONDON
F03/044 • INDIA •
SINGLE-MARKET CAMPAIGN
TITLE • SING TO REMEMBER BRAND • COCA-COLA
PRODUCT • COKE STUDIO
ENTERED BY • VML, MUMBAI
IDEA CREATION
• VML, MUMBAI
PRODUCTION • UNIVERSAL MUSIC INDIA, MUMBAI
MEDIA • ESSENCEMEDIACOM, DELHI
PR • PR PUNDIT, GURAGON
F03/068 • BRAZIL •
SINGLE-MARKET CAMPAIGN
TITLE • VW 70 YEARS CAMPAIGN
BRAND • VOLKSWAGEN
PRODUCT • VOLKSWAGEN
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO
POST PRODUCTION • FLOW EFFECTS, SAO PAULO
F05/007 • UNITED KINGDOM • USE OF HUMOUR
TITLE • THE MISHEARD VERSION
BRAND • SPECSAVERS
PRODUCT • SPECSAVERS HEARING TESTS
ENTERED BY • GOLIN, LONDON
IDEA CREATION • GOLIN, LONDON
PRODUCTION
• GOLIN, LONDON
MEDIA • GOLIN, LONDON
PR • GOLIN, LONDON
POST PRODUCTION • GOLIN, LONDON
F07/049 • COSTA RICA •
CORPORATE PURPOSE & CSR
TITLE • WELCOME TO THE GROUP
BRAND • CAMBIEMOS LA REGLA
PRODUCT • LAW PROJECT 22,421
ENTERED BY • PHD, SAN JOSE
IDEA CREATION • PHD, SAN JOSE / TBWA\RIOT, SAN JOSE
PRODUCTION • KAIJU, SAN JOSE
MEDIA • PHD, SAN JOSE
PR • SHIFT PORTER NOVELLI, SAN JOSE
F07/120 • UNITED KINGDOM • CORPORATE PURPOSE & CSR
TITLE • THE COST OF BEAUTY
BRAND • DOVE
PRODUCT • DOVE MASTERBRAND
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
POST PRODUCTION • FINAL CUT, NEW YORK
F08/025 • CANADA •
MARKET DISRUPTION
TITLE • SHT
BRAND • IKEA CANADA
PRODUCT • IKEA
ENTERED BY • EDELMAN, TORONTO
IDEA CREATION • EDELMAN, TORONTO
PRODUCTION • EDELMAN, TORONTO
MEDIA • CARAT, TORONTO
PR
• EDELMAN, TORONTO
POST PRODUCTION • EDELMAN, TORONTO
A03/010 • BRAZIL • AUTOMOTIVE
TITLE • VW 70 YEARS CAMPAIGN
BRAND • VOLKSWAGEN
PRODUCT • VOLKSWAGEN
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO
POST PRODUCTION • FLOW EFFECTS, SAO PAULO
A04/042 • SAUDI ARABIA •
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • PROTECTASBIH
BRAND • SAUDIA AIRLINES
PRODUCT • SANITIZING PRAYER BEADS
ENTERED BY • LEO BURNETT, JEDDAH
IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI
MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI
PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI
POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI
A07/064 • BELGIUM • NFPO / CHARITY / GOVERNMENT
TITLE • CALL GLENN
BRAND • CHILD FOCUS
PRODUCT • BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN
ENTERED BY • VML BELGIUM, ANTWERP
IDEA CREATION • WUNDERMAN THOMPSON, ANTWERP
PRODUCTION • AKA DE MENSEN, ZAVENTEM MEDIA • MEDIACOMM, BRUSSELS
PR • WUNDERMAN THOMPSON, ANTWERP
B01/028 • UNITED STATES • SOCIAL ENGAGEMENT
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
B03/017 • CANADA • REAL-TIME RESPONSE
TITLE • HEINZ KETCHUP & SEEMINGLY RANCH
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • FUZE REPS, TORONTO
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
B03/038 • GERMANY •
REAL-TIME RESPONSE
TITLE • THE X-TINCTION TIMELINE
BRAND • WWF
PRODUCT • SPECIES CONSERVATION
ENTERED BY • MCCANN, DUSSELDORF
IDEA CREATION • MCCANN, DUSSELDORF
C02/017 • UNITED STATES •
PR EFFECTIVENESS
TITLE • SWEETHEARTS SITUATIONSHIPS
BRAND • SWEETHEARTS
PRODUCT • SWEETHEARTS
ENTERED BY • TOMBRAS, KNOXVILLE
IDEA CREATION • TOMBRAS, KNOXVILLE
PRODUCTION • TOMBRAS, KNOXVILLE
PR • TOMBRAS, KNOXVILLE
POST PRODUCTION • TOMBRAS, KNOXVILLE
D02/037 • UNITED STATES •
USE OF EVENTS & STUNTS
TITLE • SNOOP GOES SMOKELESS
BRAND • SOLO STOVE
PRODUCT • SOLO STOVE
ENTERED BY • THE MARTIN AGENCY, RICHMOND
IDEA CREATION • THE MARTIN AGENCY, RICHMOND
PRODUCTION • FRIENDS & FAMILY, SAN FRANCISCO / EVEN ODD , SAN FRANCISCO / EVEN ODD , SAN FRANCISCO
PR • THE MARTIN AGENCY, RICHMOND
POST PRODUCTION • SUPERJOY, RICHMOND / ROYAL MUSTER, LOS ANGELES / OVERCOAST
MUSIC AND SOUND, RICHMOND
D02/134 • BRAZIL •
USE OF EVENTS & STUNTS
TITLE • THE VALUE OF TIME
BRAND • ITAÚ
PRODUCT • ITAÚ
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO
PAULO
PRODUCTION • BLACK DOG FILMS, LOS ANGELES
D03/025 • CANADA •
LAUNCH/RELAUNCH
TITLE • HEINZ KETCHUP & SEEMINGLY RANCH
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • FUZE REPS, TORONTO
MEDIA • STARCOM, CHICAGO
PR • ZENO GROUP, CHICAGO
D04/073 • UNITED KINGDOM •
BRAND & STRATEGIC STORYTELLING
TITLE • THE COST OF BEAUTY
BRAND • DOVE
PRODUCT • DOVE MASTERBRAND
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
POST PRODUCTION • FINAL CUT, NEW YORK
D05/019 • UNITED STATES • USE OF TECHNOLOGY
TITLE • THE SHOTLINE
BRAND • CHANGE THE REF & MARCH FOR OUR LIVES • PRODUCT • THE SHOTLINE
ENTERED BY • MULLENLOWE U.S., BOSTON
IDEA CREATION • MULLENLOWE U.S., BOSTON
PRODUCTION • EDISEN, NEW YORK
MEDIA • MEDIAHUB, NEW YORK
PR • MULLENLOWE U.S., BOSTON
POST PRODUCTION • YETI PRODUCTIONS, BOSTON
F01/024 • UNITED ARAB EMIRATES • LOCAL BRAND
TITLE • THE AI PRESIDENT
BRAND • ANNAHAR NEWSPAPER
PRODUCT • ANNAHAR NEWSPAPER
ENTERED BY • IMPACT PORTER NOVELLI, DUBAI
IDEA CREATION • IMPACT BBDO, DUBAI
PRODUCTION • ADDITION, NEW YORK
MEDIA • AN-NAHAR NEWSPAPER, BEIRUT
PR • IMPACT BBDO, BEIRUT / IMPACT PORTER NOVELLI, DUBAI
F03/006 • SWEDEN •
SINGLE-MARKET CAMPAIGN
TITLE • TRAFFICKING INCORPORATED
BRAND • TALITA
PRODUCT • NON-PROFIT ORGANIZATION THAT HELPS VICTIMS OF THE SEX TRADE.
ENTERED BY • AKESTAM HOLST, STOCKHOLM
IDEA CREATION • AKESTAM HOLST, STOCKHOLM
PR • AKESTAM HOLST, STOCKHOLM
POST PRODUCTION • / RED PIPE SOUND DESIGN, STOCKHOLM
F03/019 • HUNGARY • SINGLE-MARKET CAMPAIGN
TITLE • UNSEALED BOOKS
BRAND • LÍRA
PRODUCT • LÍRA
ENTERED BY • VML HUNGARY, BUDAPEST
IDEA CREATION • VML HUNGARY, BUDAPEST
PRODUCTION • VML HUNGARY, BUDAPEST
MEDIA • VML HUNGARY, BUDAPEST
PR • VML HUNGARY, BUDAPEST
POST PRODUCTION • VML HUNGARY, BUDAPEST
F03/033 • UNITED STATES •
SINGLE-MARKET CAMPAIGN
TITLE • FREEING TACO T***DAY
BRAND • TACO BELL
PRODUCT • BRAND CAMPAIGN
ENTERED BY • DEUTSCH, LOS ANGELES
IDEA CREATION • DEUTSCH, LOS ANGELES
PRODUCTION • SUPERPRIME, CULVER CITY
MEDIA • SPARK MEDIA, WASHINGTON DC
PR
• EDELMAN, LOS ANGELES
POST PRODUCTION • NOMAD EDITING COMPANY, SANTA MONICA
F04/014 • GERMANY •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.
BRAND • LAUT GEGEN NAZIS
PRODUCT • THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH
ENTERED BY • JUNG VON MATT AG, HAMBURG
IDEA CREATION • JUNG VON MATT AG, HAMBURG
PRODUCTION • SEHSUCHT, BERLIN
PR
• REDGERT COMMS, BERLIN
F04/075 • SINGAPORE •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TRANSITION BODY LOTION
BRAND • UNILEVER
PRODUCT • VASELINE PRODERMA TRANSITION BODY LOTION
ENTERED BY • OGILVY, SINGAPORE
IDEA CREATION • OGILVY, SINGAPORE
PRODUCTION • DOUBLE Y, BANGKOK / SOLDATS FILMS, PARIS
MEDIA • MINDSHARE, BANGKOK
PR • OGILVY, SINGAPORE / EDELMAN, BANGKOK
F04/140 • HONDURAS • SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • HEAVEN FISH
BRAND • REGAL SPRINGS
PRODUCT • FARMED FISH
ENTERED BY • OGILVY HONDURAS, TEGUCIGALPA
IDEA CREATION • OGILVY HONDURAS, TEGUCIGALPA
POST PRODUCTION • JSM MUSIC, NEW YORK
F05/026 • UNITED STATES • USE OF HUMOUR
TITLE • SWEETHEARTS SITUATIONSHIPS
BRAND • SWEETHEARTS
PRODUCT • SWEETHEARTS
ENTERED BY • TOMBRAS, KNOXVILLE
IDEA CREATION • TOMBRAS, KNOXVILLE
PRODUCTION • TOMBRAS, KNOXVILLE
PR • TOMBRAS, KNOXVILLE
POST PRODUCTION • TOMBRAS, KNOXVILLE
F06/019 • UNITED KINGDOM • BREAKTHROUGH ON A BUDGET
TITLE • DOMINO’S HEATSUIT
BRAND • DOMINO’S
PRODUCT • DOMINO’S
ENTERED BY • ONE GREEN BEAN, LONDON
IDEA CREATION • ONE GREEN BEAN, LONDON
PRODUCTION • ONE GREEN BEAN, LONDON
MEDIA • ONE GREEN BEAN, LONDON
PR • ONE GREEN BEAN, LONDON
F07/051 • GERMANY •
CORPORATE PURPOSE & CSR
TITLE • WITHOUT CONSENT - A MESSAGE FROM ELLA
BRAND • DEUTSCHE TELEKOM
PRODUCT • DEUTSCHE TELEKOM
ENTERED BY • ADAM&EVE, BERLIN
IDEA CREATION • ADAM&EVE, BERLIN
PRODUCTION • TEMPOMEDIA, BERLIN
MEDIA • MINDSHARE, FRANKFURT / EMETRIQ, HAMBURG
PR • SCHRODER+SCHOMBS PR, BERLIN
F07/058 • FRANCE •
CORPORATE PURPOSE & CSR
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
F07/093 • BRAZIL •
CORPORATE PURPOSE & CSR
TITLE • THE GENDER DISCOUNT
BRAND • SANTANDER BANK
PRODUCT • INSTITUTIONAL
ENTERED BY • BETC HAVAS, SAO PAULO
IDEA CREATION • BETC HAVAS, SAO PAULO
PRODUCTION • MYMAMA ENTERTAINMENT, SAO PAULO / PRODUCERIA, SAO PAULO / TENTACULO AUDIO, SÃO PAULO / HEFTY, SAO
PAULO
PR • BETC HAVAS, SAO PAULO
F08/020 • COLOMBIA • MARKET DISRUPTION
TITLE • TAKE MY LAWYERS
BRAND • WOM
PRODUCT • WOM MOBILE COMPAY
ENTERED BY • BBDO COLOMBIA, BOGOTA
IDEA CREATION • PROXIMITY BBDO, BOGOTA
MICHAEL CERAVE
CERAVE
OGILVY PR, NEW YORK
UNITED STATES
E01/018
• UNITED STATES • MULTI-PLATFORM SOCIAL CAMPAIGN
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR
• OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
A01/010 • UNITED STATES • CONSUMER GOODS
TITLE • GONNA NEED MORE TIDE
BRAND • TIDE
PRODUCT • TIDE POWER PODS
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • STINK FILMS, LOS ANGELES
A01/048 • CANADA • CONSUMER GOODS
TITLE • HEINZ KETCHUP & SEEMINGLY RANCH
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO PRODUCTION • FUZE REPS, TORONTO
MEDIA • STARCOM, CHICAGO
PR
• ZENO GROUP, CHICAGO
B05/087 • UNITED STATES • BRAND STORYTELLING
TITLE • GONNA NEED MORE TIDE
BRAND • TIDE
PRODUCT • TIDE POWER PODS
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • STINK FILMS, LOS ANGELES
C01/020 • UNITED STATES • ORGANIC REACH & INFLUENCE
TITLE • YES, COUCH!
BRAND • FACEBOOK
PRODUCT • FACEBOOK MARKETPLACE
ENTERED BY • MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK / CREATIVE X, PALO ALTO / META, MENLO
PARK
PR
• MOJO SUPERMARKET, NEW YORK
C03/073 • UNITED STATES • CREATORS, INFLUENCERS OR CELEBS
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY
• OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
D02/041 • FRANCE • SOCIAL FILM
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
D04/024 • UNITED STATES • CO-CREATION&USER GENERATED CONTENT
TITLE • ASSUME THAT I CAN BRAND • COORDOWN
PRODUCT • WORLD DOWN SYNDROME DAY
ENTERED BY • SMALL, NEW YORK
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN
E03/005 • KAZAKHSTAN • SOCIAL PURPOSE
TITLE • THE NATIONAL SPORT OF KAZAKHSTAN BRAND • RUH FIGHTING CHAMPIONSHIP
PRODUCT • RUH FIGHTING CHAMPIONSHIP, MMA PROMOTION COMPANY
ENTERED BY • GFORCE, ALMATY
IDEA CREATION • GFORCE, ALMATY
F03/014 • JAPAN •
SINGLE-MARKET CAMPAIGN
TITLE • NO SMILES
BRAND • MCDONALD’S PRODUCT • HIRING
ENTERED BY • TBWA\HAKUHODO, TOKYO
IDEA CREATION • TBWA\HAKUHODO, TOKYO
PRODUCTION • ROBOT COMMUNICATIONS, TOKYO
POST PRODUCTION • ROBOT COMMUNICATIONS, TOKYO
A01/008 • UNITED STATES • CONSUMER GOODS
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
A05/008 • UNITED STATES • MEDIA/ENTERTAINMENT
TITLE • YES, COUCH!
BRAND • FACEBOOK
PRODUCT • FACEBOOK MARKETPLACE
ENTERED BY • MOJO SUPERMARKET, NEW YORK
IDEA CREATION • MOJO SUPERMARKET, NEW YORK / CREATIVE X, PALO ALTO / META, MENLO PARK
PR • MOJO SUPERMARKET, NEW YORK
A06/017 • SPAIN •
CONSUMER SERVICES / B2B
TITLE • MEET MARINA PRIETO BRAND • JCDECAUX
PRODUCT • B2B
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID
POST PRODUCTION • THE LOBBY, MADRID
A07/018 • UNITED STATES • NFPO / CHARITY / GOVERNMENT
TITLE • ASSUME THAT I CAN BRAND • COORDOWN
PRODUCT • WORLD DOWN SYNDROME DAY
ENTERED BY • SMALL, NEW YORK
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN
B03/053 • UNITED STATES • REAL-TIME RESPONSE
TITLE • DOORDASH-ALL-THE-ADS
BRAND • DOORDASH
PRODUCT • DOORDASH
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO
PRODUCTION • LORD DANGER, LOS ANGELES
MEDIA • WAVEMAKER, NEW YORK
PR • EDELMAN, LOS ANGELES / DOORDASH, SAN
FRANCISCO / WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND
B05/056 • UNITED STATES • BRAND STORYTELLING
TITLE • THIS IS MAGIC
BRAND • WALT DISNEY WORLD
PRODUCT • WALT DISNEY WORLD
ENTERED BY • DENTSU CREATIVE, CHICAGO
IDEA CREATION • DENTSU CREATIVE, CHICAGO
PRODUCTION • PARK PICTURES, NEW YORK
MEDIA • THE WALT DISNEY COMPANY, LOS ANGELES
POST PRODUCTION • CUTTERS, CHICAGO / ANOTHER COUNTRY, CHICAGO / FLAVOR, CHICAGO
B07/010 • CANADA • METAVERSE, NEW REALITIES & TECH
TITLE • HAVE AI BREAK
BRAND • KITKAT
PRODUCT • KITKAT BAR
ENTERED BY • COURAGE, TORONTO
IDEA CREATION • COURAGE, TORONTO
PRODUCTION • COURAGE, TORONTO / ALTER EGO, TORONTO
MEDIA • THRIVE, TORONTO
POST PRODUCTION • EGGPLANT MUSIC AND SOUND, TORONTO
C01/001 • GERMANY •
ORGANIC REACH & INFLUENCE
TITLE • BRLO - DRINK NAKED BRAND • BRLO
PRODUCT • BRLO NAKED
ENTERED BY • DELOITTE DIGITAL, HAMBURG
IDEA CREATION • DELOITTE DIGITAL, HAMBURG PRODUCTION • PULLOVERFILMS GMBH, HAMBURG / HYPERBOWL VIRTUAL PRODUCTION, BAVARIA
PR • ACHTUNG! , DUSSELDORF POST PRODUCTION • SCANWERK, MUNICH
C01/006 • UNITED KINGDOM • ORGANIC REACH & INFLUENCE
TITLE • MAYBELLINE’S VIRAL CGI MASCARA VIDEO
BRAND • MAYBELLINE
PRODUCT • MAYBELLINE SKY HIGH MASCARA
ENTERED BY • MAYBELLINE COSMETICS, LONDON
IDEA CREATION • ORIGIFUL, FRANCE
PRODUCTION • ORIGIFUL, FRANCE
MEDIA • MAYBELLINE COSMETICS, LONDON
PR • MAYBELLINE COSMETICS, LONDON
POST PRODUCTION • ORIGIFUL, FRANCE
C02/025 • UNITED STATES • CREATOR, INFLUENCER & CELEB
TITLE • SNOOP GOES SMOKELESS
BRAND • SOLO STOVE
PRODUCT • SOLO STOVE
ENTERED BY • THE MARTIN AGENCY, RICHMOND
IDEA CREATION • THE MARTIN AGENCY, RICHMOND
PRODUCTION • FRIENDS & FAMILY, SAN FRANCISCO / EVEN ODD , SAN FRANCISCO / EVEN ODD , SAN FRANCISCO
PR • THE MARTIN AGENCY, RICHMOND
POST PRODUCTION • SUPERJOY, RICHMOND / ROYAL MUSTER, LOS ANGELES / OVERCOAST MUSIC AND SOUND, RICHMOND
C02/052 • BRAZIL • CREATOR, INFLUENCER & CELEB
TITLE • THE CRUISE HEIST
BRAND • NETFLIX
PRODUCT • LA CASA DE PAPEL
ENTERED BY • 404, SAO PAULO
IDEA CREATION • GALERIA, SAO PAULO / 404, SAO PAULO
PRODUCTION • CEGO, SAO PAULO
MEDIA • MEDIA.MONKS, SAO PAULO
PR • GALERIA, SAO PAULO
POST PRODUCTION • PLATINUM - FOTOGRAFIA PUBLICITARIA, RIO DE JANEIRO
D02/024 • UNITED STATES • SOCIAL FILM
TITLE • ASSUME THAT I CAN BRAND • COORDOWN
PRODUCT • WORLD DOWN SYNDROME DAY ENTERED BY • SMALL, NEW YORK
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN
E01/030 • UNITED STATES • MULTI-PLATFORM SOCIAL CAMPAIGN
TITLE • DOORDASH-ALL-THE-ADS BRAND • DOORDASH
PRODUCT • DOORDASH
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO
PRODUCTION • LORD DANGER, LOS ANGELES
MEDIA • WAVEMAKER, NEW YORK
PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND
E03/001 • SOUTH AFRICA • SOCIAL PURPOSE
TITLE • STRONGER
BRAND • THE RIKY RICK FOUNDATION
PRODUCT • THE RIKY RICK FOUNDATION
ENTERED BY • TBWA\HUNT\LASCARIS, JOHANNESBURG
IDEA CREATION • TBWA\HUNT\LASCARIS, JOHANNESBURG
PRODUCTION • AUDIO MILITIA, JOHANNESBURG / GANJA BEATZ, JOHANNESBURG / RESPEECHER, KYIV
MEDIA • INSTREEM, JOHANNESBURG
F03/040 • BRAZIL • SINGLE-MARKET CAMPAIGN
TITLE • VW 70 YEARS CAMPAIGN
BRAND • VOLKSWAGEN
PRODUCT • VOLKSWAGEN
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO
POST PRODUCTION • FLOW EFFECTS, SAO PAULO
F05/020 • UNITED STATES • USE OF HUMOUR
TITLE • GONNA NEED MORE TIDE BRAND • TIDE
PRODUCT • TIDE POWER PODS
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • STINK FILMS, LOS ANGELES
F05/082 • UNITED STATES • USE OF HUMOUR
TITLE • SLEEP WITH RAIN BRAND • AT&T BUSINESS
PRODUCT • AT&T INTERNET
ENTERED BY • BBDO LOS ANGELES, LOS ANGELES
IDEA CREATION • BBDO LOS ANGELES, LOS ANGELES
PRODUCTION • SMUGGLER, LOS ANGELES / JANE VFX, LOS ANGELES
MEDIA • HEARTS & SCIENCE, NEW YORK
POST PRODUCTION • LVLY, LOS ANGELES / LIME STUDIOS, LOS ANGELES / ROYAL MUSTER, LOS ANGELES / WORK EDITORIAL, LOS ANGELES
F07/028 • FRANCE •
CORPORATE PURPOSE & CSR
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
A01/037 • UNITED STATES • CONSUMER GOODS
TITLE • #CANCELPIZZA
BRAND • AJINOMOTO
PRODUCT • MSG
ENTERED BY • EDELMAN, NEW YORK
IDEA CREATION • EDELMAN, NEW YORK / AJINOMOTO, NEW YORK
PRODUCTION • EDELMAN, NEW YORK / TUFF, LOS ANGELES / AJINOMOTO, NEW YORK
MEDIA • EDELMAN, NEW YORK / AJINOMOTO, NEW YORK
PR
• EDELMAN, NEW YORK / QUIET LIGHT COMMUNICATIONS, ROCKFORD / AJINOMOTO, NEW YORK
POST PRODUCTION • EDELMAN, NEW YORK / AJINOMOTO, NEW YORK
A03/012 • UNITED STATES • AUTOMOTIVE
TITLE • FORD X SYDNEY SWEENEY
BRAND • FORD
PRODUCT • FORD
ENTERED BY • WIEDEN+KENNEDY, NEW YORK
IDEA CREATION • WIEDEN+KENNEDY, NEW YORK
MEDIA • MINDSHARE, DETROIT
PR • ARTEMIS STRATEGIES, WASHINGTON
POST PRODUCTION • JOINT EDITORIAL, NEW YORK
A04/032 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • WHOPPER ISLAND
BRAND
• BURGER KING
PRODUCT • THE WHOPPER
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
A06/020 • UNITED STATES • CONSUMER SERVICES / B2B
TITLE • CAN’T B BROKEN
BRAND • VERIZON
PRODUCT • VERIZON NETWORK
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
PRODUCTION • MJZ, LOS ANGELES / PARKWOOD ENTERTAINMENT, NEW YORK
POST PRODUCTION • CABIN, SANTA MONICA / SONIC UNION, NEW YORK / METHOD, NEW YORK / CO3, LOS ANGELES
B01/010 • UNITED STATES • COMMUNITY MANAGEMENT
TITLE • WENDY’S ENTERS THE CHAT
BRAND • WENDY’S
PRODUCT • FULL WENDY’S MENU
ENTERED BY • VML, KANSAS CITY
IDEA CREATION • VML, KANSAS CITY
PR • KETCHUM, CHICAGO
B02/058 • UNITED STATES • TARGETING / ENGAGEMENT STRATEGIES
TITLE • SMUGGLERS
BRAND • MARMITE
PRODUCT • MARMITE
ENTERED BY • ADAM&EVEDDB, NEW YORK
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • SMUGGLER, LONDON / ADAM&EVESTUDIOS, LONDON
PR • W COMMUNICATIONS, LONDON
B03/025 • UNITED KINGDOM • REAL-TIME RESPONSE
TITLE • THE SOCIAL SWAP
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON / LEPUB, MILAN
PRODUCTION • LEPUB, MILAN
PR • EDELMAN, LONDON
B04/017 • SPAIN •
SOCIAL LISTENING & INSIGHT
TITLE • THE WILD ALGORITHM
BRAND • INSTITUTO AMPARA ANIMAL
PRODUCT • THE WILD ALGORITHM
ENTERED BY • EDELMAN SPAIN, MADRID
IDEA CREATION • EDELMAN SPAIN, MADRID
PRODUCTION • NELSON JIMENEZ ORTIZ DE ZARATE, SAO PAULO
PR • EDELMAN SPAIN, MADRID
B05/061 • UNITED STATES •
BRAND STORYTELLING
TITLE • THE TABLE READ
BRAND • NFL
PRODUCT • NFL
ENTERED BY • 72ANDSUNNY, LOS ANGELES
IDEA CREATION • 72ANDSUNNY, LOS ANGELES
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
POST PRODUCTION • UNION EDITORIAL, LOS ANGELES / COMPANY 3, LOS ANGELES / LIME STUDIOS, LOS ANGELES
B08/001 • CANADA •
CREATOR & INFLUENCER INSIGHT
TITLE • ADRESS CHANGE
BRAND • DANS LA RUE
PRODUCT • DANS LA RUE
ENTERED BY • LG2, QUEBEC
IDEA CREATION • LG2, QUEBEC
PRODUCTION
• OKOK, QUEBEC
POST PRODUCTION • OKOK, QUEBEC / CIRCONFLEX, MONTREAL / STUDIO ELEMENT, QUEBEC
C01/014 • UNITED STATES • ORGANIC REACH & INFLUENCE
TITLE • WENDY’S ENTERS THE CHAT BRAND • WENDY’S
PRODUCT • FULL WENDY’S MENU
ENTERED BY • VML, KANSAS CITY
IDEA CREATION • VML, KANSAS CITY
PR • KETCHUM, CHICAGO
C01/016 • CANADA • ORGANIC REACH & INFLUENCE
TITLE • KFC FINGER LICKIN’ OPEN ENDORSEMENT
BRAND • KFC
PRODUCT • KFC FAMOUS CHICKEN
ENTERED BY • COURAGE, TORONTO
IDEA CREATION • COURAGE, TORONTO
PRODUCTION • MERCHANT, TORONTO
MEDIA • WAVEMAKER, TORONTO
PR
• NARRATIVE, TORONTO
POST PRODUCTION • ALTER EGO, TORONTO / VAPOR MUSIC GROUP, TORONTO
C02/058 • COSTA RICA • CREATOR, INFLUENCER & CELEB
TITLE • MALEKUS. THE LAST 600. BRAND • RAINFOREST LAB
PRODUCT • MALEKU CULTURAL BEAUTY PLATFORM
ENTERED BY • HAVAS COSTA RICA, SAN ANTONIO
IDEA CREATION • HAVAS COSTA RICA, SAN ANTONIO / BETC HAVAS, SAO PAULO
PRODUCTION • FULFIERROS, SAN JOSE / QUIET CITY MUSIC + SOUND, SAO PAULO
MEDIA • HAVAS COSTA RICA, SAN ANTONIO
PR • HAVAS COSTA RICA, SAN ANTONIO
C03/031 • UNITED STATES • CREATORS, INFLUENCERS OR CELEBS
TITLE • GONNA NEED MORE TIDE
BRAND • TIDE
PRODUCT • TIDE POWER PODS
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • STINK FILMS, LOS ANGELES
C03/089 • UNITED STATES • CREATORS, INFLUENCERS OR CELEBS
TITLE • JUST JOKING
BRAND • SANDY HOOK PROMISE
PRODUCT • SANDY HOOK PROMISE
ENTERED BY • BBDO NEW YORK
IDEA CREATION • BBDO NEW YORK
PRODUCTION • SMUGGLER, NEW YORK
MEDIA • PHD, NEW YORK
PR
• WEBER SHANDWICK, WASHINGTON, DC / R&CPMK, NEW YORK
POST PRODUCTION • ROCK PAPER SCISSORS, NEW YORK / TRIM EDITING, LONDON / RARE MEDIUM, NEW YORK / SELECTED WORKS, LONDON / HUMAN, NEW YORK
C03/106 • SPAIN • CREATORS, INFLUENCERS OR CELEBS
TITLE • MEET MARINA PRIETO
BRAND • JCDECAUX
PRODUCT • B2B
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID
POST PRODUCTION • THE LOBBY, MADRID
C03/116 • UNITED KINGDOM • CREATORS, INFLUENCERS OR CELEBS
TITLE • THE GRAVY RACE
BRAND • SHEBA
PRODUCT • SHEBA
ENTERED BY • AMV BBDO, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • RED STUDIOS, LONDON
MEDIA • ESSENCEMEDIACOM, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
POST PRODUCTION • JUNGLE STUDIOS, LONDON / RED STUDIOS, LONDON / RED STUDIOS, LONDON
D02/038 • UNITED STATES •
SOCIAL FILM
TITLE • BE HONEST
BRAND • UBER EATS
PRODUCT • UBER EATS
ENTERED BY • SPECIAL, LOS ANGELES
IDEA CREATION • SPECIAL, LOS ANGELES / SPECIAL, SYDNEY
PRODUCTION • GIFTED YOUTH, LOS ANGELES
POST PRODUCTION • EXILE EDIT, LOS ANGELES / PARIAH CREATIVE, SANTA MONICA / COMPANY 3, LOS ANGELES / ELEVEN SOUND, LOS ANGELES / JSM MUSIC, NEW YORK
D04/059 • BRAZIL •
CO-CREATION&USER GENERATED CONTENT
TITLE • FANS REPORTERS
BRAND • GUARANÁ
PRODUCT • GUARANÁ ANTARCTICA
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • VOLKEN FILM, SAO PAULO / SATELITE AUDIO, SAO PAULO / MONKEY, SAO PAULO / AMBEV DRAFTLINE INTEGRADA, SAO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
POST PRODUCTION • MOSAICO FILMES, SAO PAULO
E02/024 • FRANCE •
SPONSORSHIP & BRAND PARTNERSHIP
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
E02/030 • BRAZIL •
SPONSORSHIP & BRAND PARTNERSHIP
TITLE • THE SHAMELESS PAD
BRAND • INTIMUS
PRODUCT • INTIMUS PAD
ENTERED BY • FCB BRASIL, SAO PAULO
IDEA CREATION • FCB BRASIL, SAO PAULO
PRODUCTION • FCB BRASIL, SAO PAULO
MEDIA • FCB BRASIL, SAO PAULO
PR • PROS, SAO PAULO
POST PRODUCTION • FCB BRASIL, SAO PAULO
F02/006 • UNITED STATES •
CHALLENGER BRAND
TITLE • AE 1
BRAND • ADIDAS BASKETBALL
PRODUCT • AE 1 SHOE
ENTERED BY • JOHANNES LEONARDO, NEW YORK
IDEA CREATION • JOHANNES LEONARDO, NEW YORK
PRODUCTION • PRODCO, LOS ANGELES / FREENJOY, LOS ANGELES
POST PRODUCTION • THE DEN, LOS ANGELES / PENDULUM VFX, ANAHEIM / ALTER EGO STUDIO, LOS ANGELES / CONCRETE FORM, LOS ANGELES
F03/009 • BRAZIL •
SINGLE-MARKET CAMPAIGN
TITLE • THE PRINCESS AND THE CROWN BRAND • SUNSILK
PRODUCT • SEDA
ENTERED BY • SOKO, SAO PAULO
IDEA CREATION • SOKO, SAO PAULO
PRODUCTION • SAGAZ FILMES, SAO PAULO / LOUD+, SAO PAULO / BIG SYNC MUSIC, SAO PAULO / CASA DE VIDEO, SÃO PAULO
PR • SOKO, SAO PAULO
POST PRODUCTION • SAGAZ FILMES, SAO PAULO / AUDIOMANIACOS, SAO PAULO
F04/022 • BRAZIL •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • THE PRINCESS AND THE CROWN BRAND • SUNSILK
PRODUCT • SEDA
ENTERED BY • SOKO, SAO PAULO
IDEA CREATION • SOKO, SAO PAULO
PRODUCTION • SAGAZ FILMES, SAO PAULO / LOUD+, SAO PAULO / BIG SYNC MUSIC, SAO PAULO / CASA DE VIDEO, SÃO PAULO
PR • SOKO, SAO PAULO
POST PRODUCTION • SAGAZ FILMES, SAO PAULO / AUDIOMANIACOS, SAO PAULO
F04/081 • UNITED ARAB EMIRATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TABOO TOTES
BRAND • NANA
PRODUCT • NANA SANITARY PADS
ENTERED BY • SAATCHI & SAATCHI ME, DUBAI
IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
MEDIA • ZENITH, DUBAI
PR • MSL, DUBAI
F05/030 • UNITED STATES • USE OF HUMOUR
TITLE • E.L.F. X LIQUID DEATH
BRAND • E.L.F. COSMETICS, LIQUID DEATH
PRODUCT • E.L.F. COSMETICS, LIQUID DEATH
ENTERED BY • E.L.F. COSMETICS, NEW YORK
IDEA CREATION • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO
PRODUCTION • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO
MEDIA • E.L.F. COSMETICS, NEW YORK
PR • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO
POST PRODUCTION • E.L.F. COSMETICS, NEW YORK / LIQUID DEATH, AMARILLO
F05/044 • UNITED STATES • USE OF HUMOUR
TITLE • WENDY’S ENTERS THE CHAT
BRAND • WENDY’S
PRODUCT • FULL WENDY’S MENU
ENTERED BY • VML, KANSAS CITY
IDEA CREATION • VML, KANSAS CITY
PR • KETCHUM, CHICAGO
F05/081 • UNITED STATES • USE OF HUMOUR
TITLE • BOUQUETS FOR LIVING MEN
BRAND • DOORDASH
PRODUCT • DOORDASH
ENTERED BY • GUT, LOS ANGELES
IDEA CREATION • GUT, LOS ANGELES
PRODUCTION • LANDIA, LOS ANGELES / MAD BOX MADE, RICHMOND / OVERCOAST MUSIC AND SOUND, RICHMOND