Lions Daily News - Tuesday 20 2023

SEMINAR HIGHLIGHTS

10.00 KEVIN HART – THE ENTERTAINMENT PERSON OF THE YEAR LUMIERE

10.45 EVOLVING ICONS: A NEW GENERATION OF BRAND REPRESENTATION AND BEAUTY THE ESTEE LAUDER COMPANIES/ DEBUSSY

12.15 CHATGPT, DALL.E AND THE FUTURE OF CREATIVITY GOODBY SILVERSTEIN & PARTNERS/DEBUSSY

13:00 SMASHING STEREOTYPES WITH DANAI GURIRA UNSTEREOTYPE ALLIANCE/ DEBUSSY

13:45 EVERYTHING IS DIFFERENT. NOTHING HAS CHANGED VAYNERMEDIA/DEBUSSY

14.00 BUILDING YOUR BRAND AS AN OPERATING SYSTEM R/GA/PALAIS II STAGE

14:30 THE NEXT RESET P&G/LUMIERE

14:45 THE INTERNET IS BROKEN. LET’S FIX IT PINTEREST/DEBUSSY

15:00 SECRET SPEAKER –ILLUSTRATE CHANGE DELOITTE DIGITAL/PALAIS II STAGE

15:45 FROM MISSTEPS TO A BILLION-DOLLARS: THE JOURNEY OF CREATIVE RISK-TAKING GENERAL MILLS AND SCOTT GALLOWAY/DEBUSSY

16:15 BUDGETS UNDER SIEGE: WINNING BOARDROOM SUPPORT FOR YOUR MARKETING

PWC/PALAIS II STAGE

16:15 THE LGBTQ+ SCORING INDEX –NAVIGATING DEI FUTURES LINKEDIN/LINKEDIN STAGE, CARLTON ROOFTOP

16:45 UNLOCKING

EVERYBODY’S INNATE CREATIVE POTENTIAL: THE NEW ERA OF COLLABORATION

TWENTYFIRSTCENTURYBRAND AND WILL.I.AM/DEBUSSY

Grand Prix winner targets plight of Lebanon’s press

THE WINNER of the Print & Publishing Grand Prix is a brave and thought-provoking campaign, created by Impact BBDO Dubai on behalf of Lebanese newspaper Annahar. Jury president Ali Rez, chief creative officer of Impact BBDO MENAP, said the campaign, ‘Newspapers Inside the Newspaper Edition’, showed how print continues to be a “powerful and disruptive force”.

The winning campaign was an attempt to draw attention to the loss of press freedoms In Lebanon. To achieve this, Annahar created a special edition which gave one page of editorial to six rival newspapers that had been shut down as a result of attacks on the press. Every page was printed in the

original design of the closed newspapers, with content written by journalists connected with the publications. The special issue sold out, generated $13m in earned media and sparked a political debate about freedom of speech. “It was everything a Cannes Lions Grand Prix should be,” Rez said. “It was one of those entries that transcends its category.”

Rez said his team was looking for authenticity of insight, great storytelling and interconnectedness with other media. “Overall it was a brilliant year, more explorative than the previous year.” Four Gold Lions were awarded to campaigns from France, Argentina, Chile and Norway.

Colenso BBDO’s innovative hack wows Radio & Audio jury

COLENSO BBDO Auckland’s ingenious campaign on behalf of mobile network Skinny has secured the 2023 Grand Prix in the Radio & Audio category.

BE CREATIVE AND THINK EFFECTIVE

EVERYBODY here this week understands the increasing value of creativity. You can see it on the seminar stages, in the workshops and at the awards shows each night. After all, high-quality creative has been proven to drive four times the profit ROI of low-quality creative, according to a recent study by WARC and Kantar.

The marketing community faces increasing pressure to prove creativity’s role as a growth-driver, as budgets contract. That’s why the Festival’s 70th edition focuses on creative effectiveness. It’s the bedrock of the business of creativity. Leading brands like Microsoft, Apple, AB InBev, and many more, demonstrate the benefits of long-term creative investment. They create cultures that harness creativity and effectiveness to achieve their brand and business objectives.

WARC’s research reveals that it TURN TO PAGE 4

Jury president Tseliso Rangaka, chief creative officer FCB South Africa, said: “Our mission was to find an entry that speaks to the strengths of the category but also gives an idea of where it is heading in the future — and the Grand Prix did that. In a sense, the Grand Prix was a coming of age for the category, showing how technology is here to stay. It was a simple idea at its core, but showed a lot of innovation.”

The trigger point for the Radio & Audio winner was actually an outdoor campaign, which invited passers-by to call a mobile number and read out the words on a series of posters. These were then recorded and

used as a light-hearted radio ad campaign. “We loved the fact it combined media, and we loved the hack — the idea that the audience was co-creating the campaign, and they weren’t getting paid,” Rangaka said. Rangaka said the jury was also looking for entries that were “a good fit for the category, a good fit for the brand, that drove results and generated creative envy.”

In addition to the Grand Prix, the jury awarded three Gold Lions to campaigns from Brazil, the US and Canada. In terms of trends, Rangaka noted “the return of levity. There were also some great examples of insightful storytelling”.

JURY PRESIDENT ALI REZ

JURY PRESIDENT TSELISO RANGAKA

Special’s Brokenwood tie-in wins Health & Wellness prize

‘THE LAST Performance’, a quirky life insurance campaign from New Zealand’s Special, was a popular choice as Health & Wellness Grand Prix for 2023. Jury president Mel Routhier, chief creative officer VMLY&R Chicago, called the humorous campaign on behalf of insurance firm Partners Life “a well-crafted campaign that took us back to the roots of what Cannes Lions is all about — namely brand communications.”

An ingenious idea, ‘The Last Performance’ is built around a sponsorship between Partners Life and popular murder-mystery TV series The Brokenwood Mysteries. In every episode of the show, someone is mur-

MEL ROUTHIER, HEALTH & WELLNESS JURY PRESIDENT

prompted a 135% increase in visits to the client’s website. “It’s a great example of an idea that puts entertainment and advertising side by side. It’s such a smart execution that it really draws you in.”

PUBLICIS PLEDGE LANDS GRAND PRIX FOR GOOD

dered and ends up on a mortuary slab. At the end of every episode, ahead of the credits, the corpse on the slab comes back to life

and is given a short cameo in which they bemoan the fact they didn’t take out insurance. According to Routhier, the campaign

Routhier praised the diversity of work and said it was extremely difficult to whittle down the category’s 1,300 entries to just 37 winners. Her jury awarded six Gold Lions and she reserved special praise for Nigeria’s first Bronze Lion, ‘Soot Life Expectancy’. Among Gold Lions winners there were two wins for the UK, one for the UK/Canada, one for the UK/France and US, one for the US and one for France.

Dentsu celebrates Pharma Grand Prix

THE WINNER of the 2023 Pharma Grand Prix is ‘Scrolling Therapy’, a mobile-based innovation entered by Dentsu Creative on behalf of Eurofarma.

Jury president Joshua Prince, CEO of Professional Group, Omnicom Health Group, Global, said the Argentina/US entry was a “classic example of creativity as a force for good, where science and art come together to elevate the conversation”.

Aimed at Parkinson’s sufferers, ‘Scrolling Therapy’ is a beautifully simple design feature that sees facial expressions rather than fingers and thumbs used for scrolling down mobile phones. “People with Parkinson’s have an issue with facial masking,” said Prince, “a condition where

immobilised muscles lead to seemingly blank expressions. Scrolling therapy forces people to use their faces to scroll, meaning that a simple everyday task

is transformed into a form of regular exercise.”

As for general trends in the category, Prince said there was “a real increase in pharma entries as opposed to pharma-adjacent entries”. This suggests Cannes Lions’ efforts to create clear water between Pharma and Health & Wellness is working. The Pharma category was restructured this year to clearly distinguish it from its sister category, which does not face the same stringent restrictions. All work entered into Pharma Lions must be aimed at specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional. The work must be created

specifically to shape understanding of medical conditions, drive their treatment and/or advocate for the development or provision of those treatments.

He also said “we saw clients doing some very brave work. There were several examples of clients coming up with radically different creative ideas for the same communications challenge — in a bid to connect with audiences.”

On AI, he said: “We saw a lot of AI-based submissions, but there was also a lot of human creativity being used to address complex problems.”

Aside from the Grand Prix, there were also two Golds for Grey entry ‘The Most Beautiful Sound’ (US) and Intouch Solutions’ Inequality ‘You Can’t Ignore’ (US).

‘WORKING With Cancer’, a Publicis-inspired initiative, has secured the Lions Health Grand Prix for Good. Jury president Sueann Tannis, senior director integrated communications, UN Foundation, called it a “deeply moving” entry that showed how “real stories, collective action and brilliant creativity can change the world”.

Unveiled by Publicis Foundation at the World Economic Forum in Davos, ‘Working With Cancer’ is a global initiative which asks companies to pledge their commitment to building supportive and recoveryforward work cultures for their employees. To date more than 600 firms have signed up.

Tannis’ jury set itself several criteria for selecting a Grand Prix. These included creativity, scalability, impact, innovation and the ability to address health disparities.

‘Working With Cancer’ ticked these boxes, she said, and was a “great example of how collective action can be harnessed to solve a health crisis”.

The ‘Working With Cancer’ programme will have a high profile this week. In a session on Thursday, industry creatives will be invited to build a culture-defying campaign for everyone living and working with cancer. A major initiative to erase the stigma of cancer at work, the winning campaign(s) will be supported by $100m in media.

SUEANN TANNIS: “BRILLIANT CREATIVITY”

JOSHUA PRINCE, PRESIDENT, PHARMA JURY

CMOs and CFOs ‘must start speaking the same language’

THE LIONS Creative Impact Sessions — co-curated with WARC and taking place throughout the week — set out to “prove that creativity adds value to your business,” according to Jenni Middleton, Cannes Lions senior vice-president, content. The 37 sessions are designed to respond to the “global macro challenges” that are putting added financial pressures on CMOs to justify investment in creativity, Middleton added.

The ultimate is to support creatives by helping them create a toolkit that quantifies the once intangible value of creativity and show how it “delivers fantastic growth for your business,” Middleton said.

The Monday session at the Debussy with Mastercard

CMO, Raja Rajamannar, and CFO, Sachin Mehra, titled Happy Tension: The Power of CMO and CFO Partnership, underlined the new marketing approach.

“Learning to speak each other’s language and learning what each needs to deliver, was the aim of the seminar,” Middleton said, adding that CMOs especially need to communicate, and demonstrate, how creativity drives business growth and creates competitive advantage.

“It’s a statement of intent to bring a CFO into the Palais to help the audience to understand how to speak that language, to defend their budgets,” said David Tiltman, senior vice-president, content, at WARC. The research body, which tracks marketing effectiveness, is providing

insights at the sessions.

“It has become increasingly apparent to us that marketing has a language problem,” he said. Phrases like “brand-building” and “pur-

Uncommon’s great Outdoor win

UNCOMMON Creative Studio has won the 2023 Outdoor Grand Prix for ‘British Original’, a humorous billboard campaign with no fewer than 512 different executions.

Jury President Javier Campopiano, worldwide chief creative officer at Grey and global chief creative officer of OpenX from WPP, said: “At first it seems like a classic construction. But beneath the surface it’s a campaign that carries so many different emotions and different ways of expressing the core idea.” The campaign’s starting point resembles a customer survey, asking people to identify their reason for travel — business, leisure or other. In this case,

the ‘other’ box is filled by funny phrases. So one billboard reads ‘Business. Pleasure. French Boys’. Another reads ‘Business. Pleasure. To put a few time zones between me and the annual report’.

Campopiano said the Out-

door category is one that offers up “so many possibilities. So one of the key goals of our jury was to represent as many as we could. Historically, it has been a static category, but now through technology it is so fluid. It’s one of the few media where people are not controlled by screens, it shows a different part of everyday life and that leads to distinct behaviour.”

Alongside the Grand Prix, there were nine Outdoor Gold Lions. Winning campaigns came from France (2), the UK (2), Argentina, Australia, Canada, Chile and South Africa. BETC Paris won three Gold Lions for distinct Lacoste executions.

pose” often don’t translate beyond the marketing team. While the sessions intend to better align this language, a new white paper by WARC, in collaboration with the

B2B Institute — LinkedIn’s marketing think-tank— and Roger Martin, CEO advisor, strategist and author of Playing to Win, aims to help create a familiar marketing framework that is better understood across the entire organisation.

The study — Making a Promise to the Customer: How to Give Campaigns a Competitive Edge — puts a clear Promise to the Customer (PTTC) at the heart of a marketing model that is easily understood by the C-suite — and customers.

“PTTC is an exciting idea because it can work both at a corporate level and as a starting point for creative communications,” Tiltman said. “And as we are starting to see in the analysis, this approach can deliver real benefits in terms of brand health and long-term sales impact. If the business knows what its promise to the customer is, then everyone can get behind that.”

takes three years of investment to see a return on a creative campaign, and the Creative Effectiveness Lions allow brands to measure success over the long term. So do explore the winning work at the Palais to see excellence in action. Building a creative culture starts with leadership. But the latest Lions State of Creativity Study shows a crisis in leadership confidence, with less than half of brand respondents rating their leadership as good or excellent. But an increased confidence in creativity was also reported, and creativity is now deemed an

important attribute for leaders.

This year, we’ve introduced the Creative Impact content stream, co-curated with WARC. It helps marketers understand and tackle pressing challenges, while building creative capabilities to drive growth through creativity. Please check the programme for more information.

Cannes Lions is a forum for everyone in the business of creativity to learn, connect and raise the bar. Thank you to all marketers, creatives and industry leaders who believe in creativity for being here.

JENNI MIDDLETON AND DAVID TILTMAN

JURY PRESIDENT JAVIER CAMPOPIANO

PRESENTS

EVA LONGORIA

FEATURING AND

BLANCA JUTI

CHIEF CORPORATE AFFAIRS & ENGAGEMENT OFFICER L’ORÉAL

LAURA SIMPSON

CHIEF INTELLIGENCE OFFICER AND PRESIDENT, TRUTH CENTRAL MCCANN WORLDGROUP

DARYL LEE

GLOBAL CEO

MCCANN WORLDGROUP

WEDNESDAY 21 JUNE AT 12:15 PM

DEBUSSY THEATER - PALAIS DES FESTIVALS CANNES

Why Barbie’s most favourite accessory is imagination

BARBIE, soon to be immortalised on the big screen, has built a lasting legacy over more than six decades through its appeal to “imagination”, Richard Dickson, president and COO of manufacturer Mattel, said. Speaking to a packed crowd at the Palais II on Monday, the toy tsar compared Barbie’s longevity to the “incredible legacy” of the Cannes Lions International Festival of Creativity, both having appealed to the imagination to drive “business creativity”. The best-known doll has 99% recognition among consumers. Dickson put the long-term success down to Mattel’s ability to leverage a child’s imagination. “Many of us have lost that innate sense of creativity,” he said of adults who “play less”.

Dickson described how the pioneering fashion doll was created in 1959 as a way for girls to “imagine their future”. Selling 300,000 units in its first year, Barbie soon became a “girl empowerment brand” and symbol of women’s equality as it imagined young women getting out of the home and building careers.

This “exciting new portal of possibilities” soon welcomed diversity when African-American woman Kitty Black Perkins created the first black Barbie as the chief designer of fashions and doll concepts for Mattel’s Barbie line, Dickson said. But while embracing diversity, Barbie creators failed to change the doll’s figure in line with the body-positivity movement. Complacency

Pfizer gets up close and personal

THE WORLD is transforming at such a pace that “we could well be obsolete by the time we get home at the end of the week”.

So said Arianna Huffington, founder and CEO of behaviour-change tech company Thrive Global, founder of Huffington Post and the author of 15 books, as she introduced yesterday’s

Pfizer seminar, How to Use Creative Transformation to Disrupt Your Business. And if ever an industry is at an inflection point it is biopharmaceuticals.

“I think we’re at a very interesting and unique moment,”

said Angela Hwang, Pfizer’s chief commercial officer and president of its global pharmaceutical business,

who has been named one of Fortune’s Most Powerful Women three years running. Under her leadership, Pfizer has brought 600-plus medicines and vaccinations to market, and is set to launch another 19 products over the next 18 months. “The amount of awareness and education we have to do to support these products is

enormous,” Hwang said. “COVID changed us. People now look to us to be beacons of science and innovation, and that comes with responsibility.” It also, she added, calls for a different approach to communication to reflect the different way that people are now engaging with healthcare: “We want our clients to understand and care about their treatment and that means conveying the science in a relevant, compelling, interesting way.” Hwang’s solution was to bring in Drew Panayiotou in late 2022 as Pfizer’s first-ever global chief marketing officer, tasked with disrupting the group’s marketing in new and unexpected ways, and transforming Pfizer’s relationship with its clients from the purely transactional to a more emotional connection.

had set in and by the early 2010s the doll had become “unfashionable”, he said. Mattel then did what many thought would be impossible and “changed the trajectory of the Barbie brand”.

The key was to define a brand purpose, to embark on design-led innovation and cultural reinvention.

The new strategy was embodied in the award-winning “you can be anything” campaign of 2015, and now the creation of what Dickson calls “the most inclusive range of dolls on the planet”. Following a 20% sales dip between 2012 and 2014, the Barbie brand is riding an unprecedented wave of success, having doubled sales in the seven years after its nadir. When the Barbie movie is released this summer with Margot Robbie in the lead alongside diverse Barbies played by the likes of Issa Rae and Dua Lipa, the brand is likely to reach even bigger heights.

“Science is ever-changing and dynamic,” Panayiotou said, adding that, with the biopharma industry, “creativity has such an opportunity to unlock value for the world”. Noting that one out of every 10 people now access their healthcare from digital sources, he added: “You have to be in the right channels at the right places at the right time. You have to go from one-size-fits-all messaging to one-size-fits-one.”

Panayiotou referenced Pfizer’s evolving work with celebrities, notably its recent COVID-booster spots featuring US homemaking doyen Martha Stewart and music icon John Legend. “And last week we announced a new relationship with Lady Gaga,” he said. “She suffers from migraines, which affect around a billion people worldwide. Having somebody like Lady Gaga talking about migraine is so powerful and impactful.”

MATTEL’S RICHARD DICKSON

PFIZER’S DREW PANAYIOTOU (LEFT) AND ANGELA HWANG WITH THRIVE GLOBAL’S ARIANNA HUFFINGTON

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Lions Festival of Creativity

RESPONDING to his company’s second Creative Marketer award at yesterday’s opening seminar, Marcel Marcondes, chief marketing officer at AB InBev, said that the 2022 win had been “a dream come true for the entire team”. To still be living that dream in 2023, he added, is the most “meaningful and flattering” proof that AB InBev’s approach to creativity is not only successful but, more importantly, sustainable. And the journey never ends, Marcondes stressed, sharing the five key things that AB InBev has learned along the road to success in Cannes. First, use creativ-

ity to drive growth. Second, use it to solve real consumer and business problems: “If you’re doing creativity for the sake of creativity, you’re in the wrong business.”

Third, build a sustainable system within your organisation that allows creativity to grow and flow. Fourth, be ambitious but stay humble: “Remind yourself you’re not as good as you think you are”. And lastly, believe: “Believe in yourself, your people and your partners.”

Marcondes was also quick to address the transgender elephant in the auditorium. Earlier this year, Bud Light forfeited its top spot on the US beer market following a promotion featuring transgender influencer Dylan Mulvaney. Sales of Bud Light and Budweiser dropped almost 25% amid a backlash from US conservatives. “It’s been tough to see all the controversial

and divisive debates around Bud Light,” Marcondes acknowledged. “In moments like this, brands must be driven by their values and we believe beer is for everyone. But it’s been an important wake-up call to all us marketers to be humble — and that’s what we’re doing, being very humble. It also taught us that we really need to understand our consumers and celebrate all of them, but in a way that brings them together not drives them apart.”

Marcondes urged the audience to “never forget about page one of the book: making great marketing that makes brands distinctive.”

Marketing, for example, like Budweiser’s extraordinary pivot 48 hours before the 2022 World Cup when, in a sudden change of policy, Qatar banned the sale of beer near the stadiums, destroying at a stroke the official sponsor’s most ambitious global campaign ever. In response, Bud announced it would donate unsold beers to the winning country — Argentina — turning a major blow into a marketing triumph. In a similar vein, Brazil’s Bramha created the Foamy Haircut, consisting of a creamy white top over golden lower locks, to maintain its connection with football after its beer was banned from stadiums.

Marcondes summed up AB InBev’s purpose as “creating a future with more cheers”. He added: “We do beer, which is a big privilege. Beer is present in our lives at all those meaningful moments. It’s never just about the beer — it’s about being together.”

Not content with being named Creative Marketer of the Year in 2022, AB InBev has pulled off a first with its second honour in two consecutive years — the first brand to achieve this feat in the 70-year history of the Cannes

AB INBEV’S MARCEL MARCONDES: “IT’S NEVER JUST ABOUT THE BEER”

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Publicis reaps rewards of it’s pioneering AI project and makes fun of doubters

SIX YEARS ago, agency group Publicis was greeted with skepticism and disbelief when it used Cannes Lions 2017 to launch Marcel, an AI tool designed to support its employees in the work.

This year, with AI set to be a major talking point, it has launched a light-hearted advertising campaign in Cannes that pokes fun at the creative industry for its negative response to Publicis’ pioneering platform. In keeping with the campaign’s irreverent theme, an AI demo was used to playfully recreate those initial reactions to Marcel. On a more serious note, the firm says it is a reminder to the industry just how far AI has progressed in a short time.

Speaking to the Cannes Lions Daily on the eve of the 2023 event, Publicis Groupe chief strategy officer Carla Serrano said AI in general and Marcel in particular have become a competitive advantage for the company, connecting its global talent with content, growth and opportunity. “Back then, AI was laughed at. But fast forward, and you see that every company at Cannes is announcing its latest AI partnership. At Publicis, AI has long sat at the centre of our model: across Sapient for enhanced customer experience; at Epsilon to enrich and activate in real-time our first-party data; in media and critically in creativity, where it enhances dynamic creativity while optimising, accelerating and simplifying production processes.”

As the industry has grad-

ually awoken to AI’s potential, Publicis has kept on evolving Marcel, said Serrano. Today Marcel’s AI builds learning and development plans for employees, fuelled by Marcel intelligence — a collection of 100 million data points that provide relevant, personalised and targeted offerings. During COVID19, Marcel helped save over 2,500 jobs through its ‘Gigs’ function, while connecting the workforce around key moments such as Viva La Difference, the Cannes Do Awards and

allows our employees to work from anywhere in the group for six weeks. That has provided a real creative release.” In the process, the capabilities of Marcel have proved a big factor in luring talent to the firm. While Marcel was initially conceived as an internal tool, leading execs within the group insist that AI’s relevance to the marketing and communication sector goes much further now.

Publicis Group France chief creative officer Marco Venturelli admitted he was unsure about the benefits when Marcel was launched: “But AI has come a long way and I’m 100% sure there’s going to be a lot of discussion about AI this week — not just in the conference. I think a lot of companies that have used AI in campaigns will win Lions.”

Pausing for Action. Most recently, Marcel launched PublicisGPT, which puts the power of generative AI in the hands of the firm’s global talent.

Emmanual André, Publicis’ New York-based chief talent officer, said Marcel’s ability to connect the company’s 94,000 employees has created “a completely transformative experience of what the company can do you know. It has enabled our employees to meet folks beyond the floor of their office — sharing their profiles, ambitions, tastes and connections. It also gave rise to initiatives like Work Your World — which

For Venturelli, a critical point to note is the way AI has shifted from being “a concept to a phenomenal, practical tool. It allows us to complete some tasks so quickly that you can spend more time thinking about the right idea. And when you consider fast-growing areas like personalised content, the volume our clients need these days couldn’t be done without AI.”

Serrano added that Publicis’s bold entry into AI has given the company a competitive edge over rivals. “We recently won a pretty sizeable piece of business and the client has asked us to integrate Marcel into their business. So I think definitely our early investment helped us.”

“Most recently, Marcel launched PublicisGPT, which puts the power of generative AI in the hands of the firm’s global talent”

CARLA SERRANO

MARCO VENTURELLI: ‘‘COMPANIES THAT HAVE USED AI WILL WIN LIONS’’

CARLA SERRANO: ‘‘BACK THEN, AI WAS LAUGHED AT’’

Big brand refresh on the menu at the new-look Havas Cafe

THE HAVAS Cafe has been a fixture of the Cannes Lions International Festival of Creativity since 2006, serving as a networking and socialising hub for clients, prospects and partners, a venue for conferences and concerts, and a home away from home for the French communications giant’s worldwide family.

This year, the newly-expanded venue has another function — to showcase the group’s new brand architecture and visual identity, which launched last week across various digital and legacy media platforms.

“Our last brand refresh was 20 years ago, so this is an important moment for us,” said Charlotte Rambaud, Havas’ global chief

communications officer.

“And this isn’t just a logo tweak, but a whole new identity. We now have one name — Havas — and 70plus Villages around the world. And we all share one vision around meaningfulness and the same entrepreneurial spirit.”

Realised in collaboration with Conran Design Group, the identity revamp was necessary to help Havas’ clients navigate a network that had become fragmented and confused.

“We needed to bring more clarity to our clients,” Rambaud said. “And we needed to make sure that our brand is in line with who we are today. We’re very proud to be part of Vivendi, a global leader in media entertainment and

communications, but our existing brand and brand architecture weren’t communicating this.”

Rambaud is confident that Havas has “found the right

balance between heritage and modernity” with its new, simplified branding model. In the meantime, there’s no doubting the Havas Cafe’s ability to bal-

time to treat trauma with care

GLOBAL PR and market-

ing consultancy Ketchum has recently established a division that aims to create brand campaigns through the widening lens of trauma.

Whether through global pandemics, the growing impact of climate change

or general anxiety fuelled by the so-called infodemic, the world is becoming increasingly traumatised, said Ebony Copeland, director of student health at Howard University.

The academic, along with colleague Tashni-Ann Dubroy, executive vice-pres-

ident and chief creative officer at Howard University, is working with Ketchum to help brands address the nonstop cycle of trauma. “We are addressing trauma in many different realms,” she said, observing that the diverse impacts extend from “the physical or emotional to your

social or spiritual wellbeing”.

“If you’re part of a marginalised community of any form, it’s a non-stop barrage of trauma, hate and feeling you’re left out,” said Jim Joseph, Ketchum CEO in the US and global chief marketing officer. “As marketers and advertisers and brands, we have to understand how our audience and consumers are facing trauma, and apply that understanding to whatever we put out in the marketplace.”

Ketchum and the trauma-research team from Howard University were behind a workshop on Monday to explore how best to incorporate trauma into creative work. This is vital to ensure that brands and markets do not “continuously trigger trauma”, Dubroy added. “We want advertisers, marketers,

ance business and pleasure. This year’s attractions include a panel session on Thursday on the impact of AI on creativity, a performance by rising Nigerian singer Yemi Alade and a chance to see meet the Rugby World Cup trophy — along with legendary French player Thierry Dusautoir.

PRs and crisis-management people to walk away from our session thinking about each other’s humanity.”

Dubroy hopes the workshop’s attendees will have understood their responsibility “to ensure that, when we tell a story, we help to relieve some of the traumatic stories people have been facing”.

It’s also important that creatives and trauma-informed leaders tell stories that help consumers get beyond the trauma and “build resilience”.

Joseph said that the largely young and engaged audience at the workshop had been willing to speculate on the potential trauma faced by anonymous people presented in photos. The idea was to show how it is possible to reinterpret a story based on trauma and to “potentially change the world”, he said.

HAVAS’ CHARLOTTE RAMBAUD: “THE RIGHT BALANCE”

EBONY COPELAND (LEFT), JIM JOSEPH AND TASHNI-ANN DUBROY

FROM vaginal health to the overpowering feeling of invisibility that accompanies the menopause, a huge audience turned out to hear Oscar winner Halle Berry call for “more conversations” about the social taboos that stop women living their best lives.

Accompanied by Patricia Corsi, chief marketing and information officer – consumer health, Bayer; and Kristen Cavallo, global CEO, MullenLowe Global, Berry said: “It all starts with talking and creating a community feeling. No subject should be off limits.”

Berry was at Cannes Lions to talk about her new enterprise, re-spin, which is focused on helping women deal with perimenopause and menopause. Setting herself the goal of being “to menopause what Dr Dre is to headphones”, she said: “There are a lot of women who don’t feel they are valuable to society anymore once they go through menopause. As someone who is currently smack in the middle of it, I want women to be able to share stories, access resources and find the products they need.”

A veteran of diarrhoea campaigns, Corsi talked

about her own journey as a marketer – recalling how she had felt uncomfortable when first discussing vaginas in meetings. “But now just pick your subject — anus, penis, vulva, vagina, I’m game.” Like Berry, Corsi said taboos around sensitive subjects are holding women back — with some areas of discourse actually going into reverse. TikTok, for example, is now regarded as a better source of education about periods than schools. “Through conversations and better understanding we can empower people. I want people to think of us as the taboo slayers when we leave this stage.”

Cavallo said agencies and entrepreneurs were missing a trick if they didn’t realise the scale of the opportunity that Berry is now tapping into. “Menopause is reckoned to be a $600bn industry. Wherever there is a taboo subject, there is opportunity for agencies to grab attention — as long as they are not nervous about ideas.”

Berry stressed, however, that “you have to start by working towards a cause you believe in. If you are passionate and stay true to yourself, the business will follow.”

All the panellists agreed that empowering women requires men to be involved in the conversation. Berry said: “We all have to work together to change the narrative. So we need to educate men to be open and curious about these issues.”

‘No subject should be off limits’

“

I love how rigorous WARC’s case studies are. ”

Seraj Bharwani Chief Strategy Officer Illumin

WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help our clients deliver greater marketing impact and better business outcomes.

For more information visit warc.com.

‘We are just getting

started!’

MONDAY’s session How Hip Hop and Science Turned Kids Into Sugar Experts, from IPG Health, saw the audience receive a history lesson in the challenges faced by educators and medical experts as they try to spread the bad news about the harmful effects of sugar — as well as a blistering performance from hip-hop icon Darryl ‘DMC’ McDaniels.

DMC contributed to the 2022 Health Grand Prix for Good-winning campaign ‘Lil Sugar’, which used rap, storytelling and gaming to open people’s eyes to the omnipresence of sugar in its many disguises in everyday food and drinks — there are numerous names for ingredients that are effectively sugar. The medical problems arising from this are especially prevalent in marginalised and underserved communities.

Lori Rose Benson, executive director and CEO of Hip Hop Public Health, told the story of how her organisation has pioneered an approach that identifies the medium, the message and the messenger that can best disseminate health information — which is where hip hop comes in. They have worked with Doug E Fresh, Chuck D, Ashanti and Cheryl ‘Salt’ James, among others. She explained how they are focused on empowering young people as advocates within their families and communities, giving them the facts in a fun way. The ‘Lil Sugar’ campaign is aimed at all ages, and includes an app that gamifies identifying the sugars on food and drink labels — particularly enjoyed by 10- to 15-year-olds — and a picture book for the very young that can spark a sharing moment with parents; Hip Hop Public Health’s aim is to empower youngsters to “develop their agency”.

DMC knows a lot about the power of music and words — that together they can share and inspire without the receiver even being aware that they are learning. “The ABCs [song] is the greatest hip hop song ever,” he said, as he got the audience to chant the alphabet along with him. “It’s all about rhythm and rhyme.”

Asked why ‘Lil Sugar’ was so successful, he said: “Music is energy, vibration, frequency … hear it one time and you learn it,”; and hip hop is “information, creation and transformation.”

This year marks the 50th anniversary of hip hop, over which time the genre has helped spread the word about many challenges for disadvantaged people as well as making us dance, and DMC re-dedicated his name for this session as Determination Motivation and Concentration, as he asked the audience to pledge commitment to progress: “Spread the word, we are just getting started!”

SAWA’s president tells brands it’s time to see the big picture

CELEBRATING its own

70th anniversary along with Cannes Lions, SAWA, the Global Cinema Advertising Association, put the focus on the big screen in a session on Monday that delved into the art and science of creativity in cinema. Reminding us that “size matters” the seminar examined the latest scientific research and explored how brands can get the most out of major theatrical movie releases and utilise the immersive big-screen experience. Addressing questions about the future, SAWA president, Kathryn Jacob, said the recovery post-COVID had been remarkable.

“Filmmakers are still deeply connected to cinema release and three films released post-COVID have entered the global top 10,” she said.

“We’ve had billion-dollar commitments from platforms that people thought were going to threaten cinema — Amazon, Netflix and Apple have all re-emphasised how important theatrical release is going to be for content strategy.”

Ukonwa Ojo, former global chief marketing officer and

Advisory

THE LATEST edition of the Lions State of Creativity Study shows adverting professionals at a crossroads. With global uncertainty limiting budgets, creatives are being forced to make more impact with less. When proving the value of creativity, it is now vital to demonstrate a clear link with commercial outcomes, according to the report by Lions Advisory. Overseen by vice-president Spencer Fox, the study surveys over 2,400 creatives and marketers across 102 countries. Around 50% of participants agreed on the biggest external challenges facing the industry, including rising inflation and cost

US general manager of Amazon Prime Video & Studios, and founder and CEO at Zaia Ventures, stressed how audiences like to both stream at home and go to the cinema.

“That’s because the cinema experience plays a different role — it’s a very social experience,” she said. “You get to go to this elevated sound

and picture experience. You get to go through different emotions with other people.”

A key takeaway from the session was that audiences pay more attention to the message if it is on the big screen, and there’s now scientific research to show that.

Mike Follett, managing director of Lumen Research,

explained how new technology has been developed to measure the attention paid to the screen in seconds per thousand impressions by tracking the faces of viewers in an auditorium. The results, he said, were astounding. “This is really, really important data because we’ve had this feeling that cinema might be better than other media but now we have the data. Cinema is essentially unique. The storytelling potential of cinema is radically different.”

Apollo8 founder Jelle Demanet, explained how faces of viewers can now also be tracked for an emotional response using technology that can detect up to 200 people’s faces in a cinema audience. “So we know at each moment what emotional expression the audience is showing. With advances in AI, emotion recognition algorithms, we can now look at how emotions change over time.”

ad

of living; media and audience fragmentation; and understanding changing consumer habits.

Among key recommendations to enhance the power of creativity amid these challenges is to build productive relationships with AI; to forge deeper collaborations with the creator community; and to instill best practice approaches throughout the marketing regime to allow creativity to flourish.

While faith in the potential of creativity was common among those surveyed, optimism was often offset by doubt, with a common refrain that the ad industry is “limitless, but limited”.

“But to foster creativity, we must see these constraints

as opportunities, not limitations,” the study said. The survey revealed a shift to searching for collaborators beyond the standard “creative domain” to promote more diverse ideas.

Joint research from Deloitte Digital and Lions reveals that finding “hidden” creatives from less likely sources is vital to creative business transformation.

Around two-thirds of respondents focused on AI as one such collaborator, regarding it as technology that can amplify human creativity. The big question on the mind of those surveyed: “How can we harness its power rather than be threatened by it?”

“AI is playing a much big-

ger role in the field of creativity. It is used more and more to enhance creativity as it provides new tools and platforms that make it easier for people to be creative,” according to one

respondent. Another was worried about negative impacts. “Will AI generation kill the creative industry?”

The study recommends creatives “cautiously embrace” AI, noting that “the best ideas come from the crossroads of creativity, technology and humanity.”

Building a brand community was regarded as a vital means to drive brand growth amid uncertainty and tighter budgets.

The survey gives the example of sportswear brand Under Armour, which teased its digital sneaker launch among basketball fan communities on Twitter and Discord to build anticipation. The sneaker sold out minutes after it launched as 4.5 million people tried to buy the product.

“The stronger your presence in a community, the more effective these activations will be,” stated the study.

Lions

study shows how

industry is ‘doing more with less’

FROM LEFT: KATHRYN JACOB, UKONWA OJO, MIKE FOLLETT AND JELLE DEMANET

SPENCER FOX, VICEPRESIDENT, LIONS ADVISORY

What if dinosaurs never became extinct?

A change in the weather can change everything.

Experience: Weather ↷

The Original Influencer

A journey through art + AI

The Weather Gallery

11 Sq. Mérimée, 8AM-10AM and 3PM-5PM

Talking Media Tech F ilm Music & MENA

JOIN US AT THE SRMG BEACH

Rado Beach, Croisette, Cannes

DAY 1

MONDAY JUNE 19TH

→ 4:30PM- 5:10PM

How Culture Travels

→ 5:20PM - 6:00PM

Modern, Multi-Media Networks

DAY 2

TUESDAY JUNE 20TH

→ 2:50PM - 3:30PM

Evolution of Dialogue: Culture & Tech

→ 4:00PM - 4:40PM

Musically Unwrapped

→ 5:00PM- 5:40PM

How Will AI Impact the Creative Industries?

DAY 3

WEDNESDAY JUNE 21ST

→ 4:30PM - 5:10PM

Can Film & Entertainment Bridge Cultures?

Full program and registration: canneslions.srmg.com

DAY 4

THURSDAY JUNE 22ND

→ 2:30PM - 3:10PM

Keynote by Award

Winning Creative Director Ali Rez

→ 3:30PM - 4:10PM

Keynote by Award Winning Director Ali Ali

→ 4:20PM - 5:00PM

Storytelling reside chat with Elyanna: Journey to the Global Stage

→ 5:10PM - 5:50PM

Venturing Beyond Borders: MENA’s Rise as a Thriving Venture Capital Hub

→ PM - 6:40PM

Media in MENA: Challenges & Opportunities

→ 8:30PM - 01:00AM

MENA Night

Naïka • Elyanna • Rodge

DEI organic goes

Brands including O Boticário and P&G are moving towards more organic DEI campaigns, rooted in issues that have real relevance to Brazil’s increasingly ‘conscious’ consumers, writes Paulo Macedo, editor of Propmark and BrandPerformance

THE FOCUS on DEI has intensified in recent years. Advertisers have responded by creating campaigns that are more organic in tone and centre on such qualities as resilience, empathy and tolerance. Consumers, meanwhile, are increasingly opting for brands, products and services that reflect their views and principles. Brazil’s advertisers and agencies have embraced the push for DEI, as has the Brazilian Association of Advertisers (ABA). “We encourage our 200-plus associates to prioritise marketing that connects need with the desires of the public,” says Sandra Martinelli, executive president of ABA. “With social networks becoming more active and prevalent, the level of data collection has increased. Therefore, communication with a purpose is vital if brands want to continue to be relevant.”

As a result, DEI advertising campaigns are no longer restricting themselves to content focusing

on gender and racial issues. For example, O Boticário, a Brazilian beauty brand and an AlmapBBDO client, went beyond the obvious to celebrate Mother’s Day, which falls in Brazil on the second Sunday of May. The agency created ‘#MaternidadeSemJulgamentos’, which aims to spark a conversation about maternal guilt, judgements around motherhood in a society where mothers often support their entire family, and the relationship between mothers and their children. “The idea was to take advantage of Mother’s Day to throw light on a hidden aspect of motherhood,” says Marcela De Masi Nogueira, director of branding and communication at O Boticário. “We know that when a child is born, guilt is born, along with various judgments surrounding motherhood, often veiled and described as opinions or advice. We wanted to honour mothers but, more than that, generate conversation, awareness and reflections on motherhood with less judgment and blame,

and more love and acceptance.” Grey Brasil, meanwhile, tackled racial inequality with its ‘Cria da Quebrada’ campaign for P&G’s Racial 360º initiative.

TRANS POLITICIAN ERICA MALUNGUINHO (LEFT) WITH SOKO’S GABRIELA RODRIGUES

The agency’s action set out to attract more black Brazilians into the creative advertising market, in which only 15% of strategic management positions are currently held by black people. For P&G, ensuring that Brazilian diversity is represented both in front and behind the camera in its campaigns is a priority. “For more than 180 years, P&G has maintained a global commitment to be a force for good and a force for growth. Only when we broaden our vision will we be able to broaden the spectrum of the images we see, the voices we hear, the stories we tell and the people we understand. This is how P&G is working with and for black creators, both behind the cameras and in front of them,” says André Felicíssimo, president of P&G Brazil. “Making Brazil’s advertising industry more inclusive is both urgent and important, considering that 56% of the Brazilian population is black,” adds Luciana Rodrigues, CEO of Grey Brasil. “It is our duty, as a communication company, to build

bridges towards a fairer society.” Independent agency Soko has pioneered remote working, with its 350 or so employees — more than 80% of which identify as LGBTQ+

— working from home. The agency took a Gold at last year’s Cannes Lions International Festival of Creativity for ‘#StuckInThe80s’ for Brazilian soft-drink brand Guaraná Antarctica, which sponsors the Brazilian women’s soccer team.

The campaign used typical — and outdated — 1980s products, such as a Walkman, to illustrate outdated prejudice against women in sports. Recently, educator, artist and Brazil’s first transgender politician Erica Malunguinho joined Soko’s culture and impact department, headed by Gabriela Rodrigues, a Creative Strategy Jury member at this year’s Festival. In 2021, working closely with the advertising industry, Malunguinho succeeded in overturning a bill that sought to prevent advertising featuring LGBTQ+ content in São Paulo. In recent years, there have been clear advances in the DEI universe. Much, however, remains to be done. Stereotypes have always existed, but the time has come to leave racism and homophobia where they belong — in the past. Brands want to sell their products and services to all types of people. It therefore makes no sense for our industry to ignore what ChatGPT is incapable of generating: creativity through human synapses.

“Communication with a purpose is vital if brands want to continue to be relevant”

SANDRA MARTINELLI

Diverse but not divisive

Your brand needs to be simultaneously diverse and authentic. How do you achieve both without compromise? Jessica Robinson, content lead at Globe Content Studio, shares her thoughts

IT’S NOT enough simply to feature diversity in your marketing visuals. Audiences expect brands to be thoroughly shaped by diverse perspectives. And yet, this cannot simply be a box-ticking exercise — brands that artificially impose diversity at the last minute, compromise the authenticity of their work and consumers will see right through them. Empowering creators to tell their own stories is, to us at Globe Content Studio, authentic DEI (diversity, equality and inclusion) in practice. We strive to bring on creators that identify with the stories they’re telling whenever possible, while acknowledging that sometimes it might be challenging for a variety of reasons.

Your most authentic content comes from letting the subject of your story speak in their own voice. By approaching your storytelling people-first, your content is built on genuine representation, connection and purpose — fundamentals that will resonate with your audience. The Globe Women’s Collective is our editorial section on women and work. Many of the stories profile women leaders or offer practical advice on growing your career featuring women experts. But it’s not enough that women are the subject of the story — they also need to be the creators, which includes the writer, the editor, the photographer, even the page designer. Because whoever tells the story, shapes it from their own perspective. Representation has to permeate the entire process. Thoughtful representation creates space for different intersections of identity. A story about black women with kinky, curly and Afro-textured hair embracing natural styles in the workplace reads very differently than a first-person piece about an Asian woman embracing her greys. But both are about women wearing their natural hair at work. By telling both stories, each with a different writer’s unique perspectives, experiences and takeaways woven into the content, we’ve offered a more complete picture of how women present themselves in professional settings, while always putting authenticity first.

When a hospital foundation came to Globe Content Studio wanting to produce content about its Brain Sciences Centre, which is still under construction and has yet to

treat a single patient, we needed to identify which storytellers can forge a connection between our audience and future patients — patients that don’t yet exist.

To do that, we told stories featuring former hospital patients who faced brain injuries or illnesses — conditions the Brain Sciences Centre will treat in the future — letting the emotion of their real experiences lay the groundwork in creating an implicit connection between the audience and the Centre. The perspectives of the foundation’s CEO, or even the doctors who work at the hospital, aren’t enough to create this connection: it’s the patients that the audience is seeking to see themselves in. It’s their emotions, their fear, joy and overwhelming gratitude that the audience feels. They have to be able to see themselves in the mother working so hard to manage her OCD, or the young professional who survives taking one wrong step and breaking their neck, to connect with the hospital and its mission. Your brand needs to find those stories that spark connection. So what happens when your speaker and you audience aren’t the same?

Well, done right, the audience shouldn’t have to see themselves in the content to connect to it. We’re connecting them to the speaker’s passion, their experience, their community — and by doing so we’re creating a sense of purpose. It’s what we did for a joint tourism partnership where the goal was to encourage travellers to visit Indigenous tourism experiences in the region. By starting with authentic representation, working with an Indigenous writer, photographer, illustrator and musician, we ensured they shaped what story was told and the way it was told. Instead of centring an imagined traveller’s thoughts and feelings encountering Indigenous foods, art and cultural spaces, our Cree musician shared his authentic reactions: how the smells and sounds of food being prepared in the kitchen called him back to his grandparents cooking him meals as a child, for example. The storytellers’ connections to the experiences were the focus. As a result, we brought our storytellers in community with the audience, giving them space to share in the way only insiders can. The content was more personal

and therefore more interesting and engaging for the audience. The clear point of view lent itself to a clear sense of purpose. It was no mystery what the brand was accomplishing: it wanted to connect the audience to the land and its stewards. Authentic, diverse storytelling is built on three things: representation, connection and purpose. To keep your brand aligned, when you go to craft your next piece of content, ask yourself three questions: Whose story is this? Are we making space for them to tell it themselves? How can they shape the story in a way no one else can?

With the answer to these three questions, you will know if you have a piece of content that will feel authentic to your audience, because it was produced by the right storytellers, with the right intentions.

Jessica Robinson is the content lead at Globe Content Studio, the content marketing division of The Globe and Mail, Canada’s foremost news media company. Robinson pairs journalistic storytelling and insights in creative executions for brands including Destination Canada, Mailchimp and Gaggenau.

JESSICA ROBINSON

Grand Prix

OUTDOOR

A BRITISH ORIGINAL BRITISH AIRWAYS

UNCOMMON CREATIVE STUDIO, LONDON

UNITED KINGDOM

Location: Palais II Stage

Date: Wednesday 21 June

Time: 2-2:30 pm CET

Sir John Hegarty

Co-founder and Creative Director, The Garage Soho & The Business of Creativity

Ashley Rudder

Chief Creator Officer, Whalar

GRAND PRIX

F05/077 • UNITED KINGDOM

CULTURAL INSIGHT

TITLE • A BRITISH ORIGINAL

BRAND • BRITISH AIRWAYS

PRODUCT • TRAVEL

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

GOLD LIONS

A05/051 • FRANCE

RETAIL CAMPAIGN

TITLE • BUCKET HAT

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

A05/052 • FRANCE

RETAIL CAMPAIGN

TITLE • PINK POLO

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

A05/053 • FRANCE

RETAIL CAMPAIGN

TITLE • SOCKS AND SANDALS

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

B01/025 • CANADA

FOOD & DRINK CAMPAIGN

TITLE • KITCHEN

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B01/026 • CANADA

FOOD & DRINK CAMPAIGN

TITLE • QSR

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B01/027 • CANADA

FOOD & DRINK CAMPAIGN

TITLE • DINER

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

D02/035 • AUSTRALIA

PROMOTIONAL ITEMS & PRINTED MEDIA

TITLE • FITCHIX

BRAND • HONEST EGGS CO.

PRODUCT • REGENERATIVE FARM EGGS

ENTERED BY • VMLY&R, MELBOURNE

IDEA CREATION • VMLY&R, MELBOURNE

PRODUCTION • AIRBAG, ABBOTSFORD

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

D05/082 • UNITED KINGDOM

LIVE ADVERTISING AND EVENTS

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

D06/037 • ARGENTINA

INTERACTIVE EXPERIENCES

TITLE • THE ARTOIS PROBABILITY

BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • KETAMA, BUENOS AIRES

POST PRODUCTION • KETAMA, BUENOS AIRES

F04/080 • COLOMBIA

SOCIAL BEHAVIOUR

TITLE • LIFE EXTENDING STICKERS

BRAND • MAKRO

PRODUCT • MAKRO SUPERMARKETS

ENTERED BY • GREY COLOMBIA, BOGOTÁ

IDEA CREATION • GREY COLOMBIA, BOGOTÁ

PRODUCTION • WHISKY CO, BOGOTA / ESTUDIOS

MACHINA, BOGOTA

POST PRODUCTION • TOWNHOUSE, BOGOTA / GERMAN JAVIER ROJAS CASTILLO, BOGOTA

F05/051 • FRANCE

CULTURAL INSIGHT

TITLE • ANNE DE GAULLE

BRAND • FONDATION ANNE DE GAULLE

PRODUCT • ASSOCIATION

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

PR • FRANCE INFO, PARIS

F07/092 • UNITED KINGDOM

CORPORATE PURPOSE & CSR

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

F07/105 • SOUTH AFRICA

CORPORATE PURPOSE & CSR

TITLE • BREAD OF THE NATION

BRAND • AB INBEV SA

PRODUCT • CASTLE LAGER

ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN

IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN

PRODUCTION • LITTLE BIG PRODUCTIONS, CAPE TOWN / PRESSURE COOKER, CAPE TOWN

MEDIA • M-SPORTS MARKETING, RANDBURG

SILVER LIONS

A01/016 • CANADA

FOOD & DRINK CAMPAIGN

TITLE • KITCHEN

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A01/017 • CANADA

FOOD & DRINK CAMPAIGN

TITLE • QSR

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

Serious about audio.

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A01/018 • CANADA

FOOD & DRINK CAMPAIGN

TITLE • DINER

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A02/041 • SPAIN

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST HIGH CHAIR

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A02/042 • SPAIN

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST COT

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A02/043 • SPAIN

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST STOOL

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A08/018 • BRAZIL

CONSUMER SERVICES / B2B CAMPAIGN

TITLE • OOH - 1

BRAND

• UNIVERSITY ZUMBI DOS PALMARES

PRODUCT • RACISMO ZERO

ENTERED BY • GREY, SAO PAULO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION • MALALA FILMES, SAO PAULO / PINGADO AUDIO, SAO PAULO / BVM CROSS, SAO PAULO / PUNCH AUDIO, SAO PAULO

MEDIA • GREY, SAO PAULO

PR • GREY, SAO PAULO

A08/019 • BRAZIL

CONSUMER SERVICES / B2B CAMPAIGN

TITLE • OOH - 2

BRAND • UNIVERSITY ZUMBI DOS PALMARES

PRODUCT • RACISMO ZERO

ENTERED BY • GREY, SAO PAULO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION • MALALA FILMES, SAO PAULO / PINGADO AUDIO, SAO PAULO / BVM CROSS, SAO PAULO / PUNCH AUDIO, SAO PAULO

MEDIA • GREY, SAO PAULO

PR • GREY, SAO PAULO

A08/020 • BRAZIL

CONSUMER SERVICES / B2B CAMPAIGN

TITLE • OOH - 3

BRAND • UNIVERSITY ZUMBI DOS PALMARES

PRODUCT • RACISMO ZERO

ENTERED BY • GREY, SAO PAULO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION • MALALA FILMES, SAO PAULO / PINGADO AUDIO, SAO PAULO / BVM CROSS, SAO PAULO / PUNCH AUDIO, SAO PAULO

MEDIA • GREY, SAO PAULO

PR • GREY, SAO PAULO

B02/039 • SPAIN

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST HIGH CHAIR

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

B02/040 • SPAIN

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST COT

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

B02/041 • SPAIN

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST STOOL

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

D01/004 • CANADA

DISPLAYS

TITLE • CHEETLE IN CHEADLE

BRAND • CHEETOS

PRODUCT • CHEETOS

ENTERED BY • CITIZEN RELATIONS, TORONTO

IDEA CREATION • CITIZEN RELATIONS, TORONTO

PR • CITIZEN RELATIONS, TORONTO

D01/049 • COLOMBIA

DISPLAYS

TITLE • LIFE EXTENDING STICKERS

BRAND • MAKRO

PRODUCT • MAKRO SUPERMARKETS

ENTERED BY • GREY COLOMBIA, BOGOTÁ

IDEA CREATION • GREY COLOMBIA, BOGOTÁ

PRODUCTION • WHISKY CO, BOGOTA / ESTUDIOS

MACHINA, BOGOTA

POST PRODUCTION • TOWNHOUSE, BOGOTA / GERMAN JAVIER ROJAS CASTILLO, BOGOTA

D03/027 • ITALY

DESIGN FOR PROMOTIONAL ITEMS

TITLE • THE CLOSER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • DIVISION, PARIS

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

POST PRODUCTION • THE MILL, PARIS

D04/057 • CANADA

SPECIAL BUILD

TITLE • IKEA WINDOW SHOPPING

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • UNDIVIDED CREATIVE INC., TORONTO

MEDIA • CARAT, TORONTO

POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO

D05/009 • UNITED ARAB EMIRATES

LIVE ADVERTISING AND EVENTS

TITLE • THE HEINZJACK

BRAND • HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

MEDIA • FP7 MCCANN, DUBAI / VUZ, DUBAI / CARAT, DUBAI

PR • FP7 MCCANN, DUBAI

POST PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

D07/018 • FRANCE

TRANSIT

TITLE • INSIDE JOBS

BRAND • VOLKSWAGEN GROUP FRANCE

PRODUCT • VOLKSWAGEN

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • ALLSO, PARIS / THE, PARIS

E02/069 • ITALY

AMBIENT OUTDOOR

TITLE • THE CLOSER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • DIVISION, PARIS

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

POST PRODUCTION • THE MILL, PARIS

F01/008 • AUSTRALIA

LOCAL BRAND

TITLE • FURPHY, WHAT THE TRUCK?!

BRAND • FURPHY

PRODUCT • FURPHY

ENTERED BY • THINKERBELL, MELBOURNE

IDEA CREATION • THINKERBELL, MELBOURNE

PRODUCTION • SCOUNDREL, SYDNEY / AKCELO, SYDNEY

MEDIA • THINKERBELL, MELBOURNE

PR • THINKERBELL, MELBOURNE

F02/016 • CHILE

CHALLENGER BRAND

TITLE • WE DIDN’T WRITE THIS CAMPAIGN

BRAND • NOTMILK

PRODUCT • NOTMILK

ENTERED BY • MRM WORLDWIDE, SANTIAGO

IDEA CREATION • MRM WORLDWIDE, SANTIAGO

PR • DOS ALAS, SANTIAGO

F03/052 • SPAIN

SINGLE-MARKET CAMPAIGN

TITLE • CRY FOR THE LAW

BRAND • TETA & TETA SPAIN

PRODUCT • TETA

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

MEDIA • LOLA MULLENLOWE, MADRID

PR • LOLA MULLENLOWE, MADRID

F03/074 • SPAIN

SINGLE-MARKET CAMPAIGN

TITLE • GEORGINA’S BILLBOARD COLLECTION

BRAND • NETFLIX

PRODUCT • GEORGINA NETFLIX ORIGINAL

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • SAL GORDA, MADRID

MEDIA • WAVEMAKER, MADRID

F05/108 • PERU

CULTURAL INSIGHT

TITLE • NATURAL INTELLIGENCE

BRAND • NIKON

PRODUCT • NIKON

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION • CIRCUS GREY, LIMA

PRODUCTION • CIRCUS GREY, LIMA / PUNTO APARTE, LIMA

MEDIA • GPO VALLAS, LIMA

POST PRODUCTION • AGOSTO, LIMA / M4CIZO, LIMA

F06/010 • NEW ZEALAND

BREAKTHROUGH ON A BUDGET

TITLE • PHONE IT IN

BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

F07/089 • FRANCE

CORPORATE PURPOSE & CSR

TITLE • SOLAR IMPULSE - PRÊT À VOTER

BRAND • SOLAR IMPULSE

PRODUCT • PRÊT À VOTER

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

MEDIA • PUBLICIS MEDIA CONNECT, PARIS

PR • PUBLICIS CONSEIL, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

F08/024 • AUSTRALIA

MARKET DISRUPTION

TITLE • FITCHIX

BRAND • HONEST EGGS CO.

PRODUCT • REGENERATIVE FARM EGGS

ENTERED BY • VMLY&R, MELBOURNE

IDEA CREATION • VMLY&R, MELBOURNE

PRODUCTION • AIRBAG, ABBOTSFORD

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

BRONZE LIONS

A01/060 • MEXICO

FOOD & DRINK CAMPAIGN

TITLE • RUNNER 1

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • AB INBEV, MEXICO CITY

IDEA CREATION • DAVID, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

A01/061 • MEXICO

FOOD & DRINK CAMPAIGN

TITLE • RUNNER 3

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • AB INBEV, MEXICO CITY

IDEA CREATION • DAVID, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

A01/062 • MEXICO

FOOD & DRINK CAMPAIGN

TITLE • RUNNER 4

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • AB INBEV, MEXICO CITY

IDEA CREATION • DAVID, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

A04/010 • FRANCE

AUTOMOTIVE CAMPAIGN

TITLE • FOREVER KIDS - TWINGO

BRAND • RENAULT

PRODUCT • THE ORIGINALS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

MEDIA • OMD FRANCE, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

A04/011 • FRANCE

AUTOMOTIVE CAMPAIGN

TITLE • FOREVER KIDS - R5 TURBO

BRAND • RENAULT

PRODUCT • THE ORIGINALS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

MEDIA • OMD FRANCE, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

A04/012 • FRANCE

AUTOMOTIVE CAMPAIGN

TITLE • FOREVER KIDS - R12 GORDINI

BRAND • RENAULT

PRODUCT • THE ORIGINALS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

MEDIA • OMD FRANCE, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

A05/018 • COLOMBIA

RETAIL CAMPAIGN

TITLE • KIDS

BRAND • MCDELIVERY

PRODUCT • DELIVERY FOOD SERVICE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

CLASSIC TRACK WINNERS/OUTDOOR

A05/019 • COLOMBIA

RETAIL CAMPAIGN

TITLE • OFFICE

BRAND • MCDELIVERY

PRODUCT • DELIVERY FOOD SERVICE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

A05/020 • COLOMBIA

RETAIL CAMPAIGN

TITLE • LATE NIGHT

BRAND • MCDELIVERY

PRODUCT • DELIVERY FOOD SERVICE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

A07/021 • USA

MEDIA / ENTERTAINMENT CAMPAIGN

TITLE • TED LASSO PUBLIC DISPLAYS OF ENCOURAGEMENT

BRAND • APPLE

PRODUCT • ATV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS

ANGELES

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

MEDIA • OMD, LOS ANGELES

A07/025 • USA

MEDIA / ENTERTAINMENT CAMPAIGN

TITLE • TED LASSO PUBLIC DISPLAYS OF ENCOURAGEMENT #2.1

BRAND • APPLE

PRODUCT • APPLETV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

MEDIA • OMD, LOS ANGELES

A09/033 • USA

NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)

BRAND • CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

A09/034 • USA

NFPO / CHARITY / GOVERNMENT CAMPAIGN

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)

BRAND

• CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

A09/035 • USA

NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)

BRAND • CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

B01/056 • UNITED KINGDOM

FOOD & DRINK CAMPAIGN

TITLE • NOTHING FILLS A HOLE LIKE POT NOODLE (POT HOLE)

BRAND • POT NOODLE

PRODUCT • POT NOODLE

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ACADEMY FILMS, LONDON / ADAM&EVEDDB, LONDON

MEDIA • MINDSHARE, LONDON

PR • W COMMUNICATIONS, LONDON

POST PRODUCTION • ACADEMY FILMS, LONDON / FACTORY STUDIOS, LONDON / NINETEENTWENTY, LONDON / SIREN, LONDON

B01/057 • UNITED KINGDOM

FOOD & DRINK CAMPAIGN

TITLE • NOTHING FILLS A HOLE LIKE POT NOODLE (POSTBOX)

BRAND • POT NOODLE

PRODUCT • POT NOODLE

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ACADEMY FILMS, LONDON / ADAM&EVEDDB, LONDON

MEDIA • MINDSHARE, LONDON

PR • W COMMUNICATIONS, LONDON

POST PRODUCTION • ACADEMY FILMS, LONDON / FACTORY STUDIOS, LONDON / NINETEENTWENTY, LONDON / SIREN, LONDON

B01/058 • UNITED KINGDOM

FOOD & DRINK CAMPAIGN

TITLE • NOTHING FILLS A HOLE (SNOOKER)

BRAND • POT NOODLE

PRODUCT • POT NOODLE

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ACADEMY FILMS, LONDON / ADAM&EVEDDB, LONDON

MEDIA • MINDSHARE, LONDON

PR • W COMMUNICATIONS, LONDON

POST PRODUCTION • ACADEMY FILMS, LONDON / FACTORY STUDIOS, LONDON / NINETEENTWENTY, LONDON / SIREN, LONDON

B04/028 • BRAZIL

AUTOMOTIVE CAMPAIGN

TITLE • CHARGING PORSCHE

BRAND • VOLVO CARS BRASIL

PRODUCT • VOLVO CHARGING STATIONS

ENTERED BY • GREY, SÁO PAULO

IDEA CREATION • GREY, SÁO PAULO

PRODUCTION • NOTORIOUS FILMS, SÁO PAULO

PR • GREY, SÁO PAULO

POST PRODUCTION • BVM CROSS, SÁO PAULO

B04/029 • BRAZIL

AUTOMOTIVE CAMPAIGN

TITLE • CHARGING BMW

BRAND • VOLVO CARS BRASIL

PRODUCT • VOLVO CHARGING STATIONS

ENTERED BY • GREY, SÁO PAULO

IDEA CREATION • GREY, SÁO PAULO

PRODUCTION • NOTORIOUS FILMS, SÁO PAULO

PR • GREY, SÁO PAULO

POST PRODUCTION • BVM CROSS, SÁO PAULO

B04/030 • BRAZIL

AUTOMOTIVE CAMPAIGN

TITLE • CHARGING MERCEDES (AUDI)

BRAND • VOLVO CARS BRASIL

PRODUCT • VOLVO CHARGING STATIONS

ENTERED BY • GREY, SAO PAULO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION • NOTORIOUS FILMS, SÁO PAULO

PR • GREY, SÁO PAULO

POST PRODUCTION • BVM CROSS, SÁO PAULO

B05/028 • COLOMBIA

RETAIL CAMPAIGN

TITLE • LATE NIGHT

BRAND • MCDELIVERY

PRODUCT • DELIVERY FOOD SERVICE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

B05/041 • COLOMBIA

RETAIL CAMPAIGN

TITLE • KIDS

BRAND • MCDELIVERY

PRODUCT • DELIVERY FOOD SERVICE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

B05/042 • COLOMBIA

RETAIL CAMPAIGN

TITLE • OFFICE

BRAND • MCDELIVERY

PRODUCT • DELIVERY FOOD SERVICE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

B09/030 • USA

NFPO / CHARITY / GOVERNMENT CAMPAIGN

TITLE • ROOKIE

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • BEGRIZZLEE, LOS ANGELES

POST PRODUCTION • FLARE BBDO, CHICAGO /

HUMAN MUSIC & SOUND DESIGN, NEW YORK

B09/031 • USA

NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • GRUNT

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • BEGRIZZLEE, LOS ANGELES

POST PRODUCTION • FLARE BBDO, CHICAGO /

HUMAN MUSIC & SOUND DESIGN, NEW YORK

B09/032 • USA

NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • JARHEADS

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • BEGRIZZLEE, LOS ANGELES

POST PRODUCTION • FLARE BBDO, CHICAGO /

HUMAN MUSIC & SOUND DESIGN, NEW YORK

D01/024 • USA

DISPLAYS

TITLE • THE NEW RECRUITS

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • BEGRIZZLEE, LOS ANGELES

POST PRODUCTION • FLARE BBDO, CHICAGO / HUMAN MUSIC & SOUND DESIGN, NEW YORK

D01/038 • ITALY

DISPLAYS

TITLE • THE CLOSER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • DIVISION, PARIS

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

POST PRODUCTION • THE MILL, PARIS

D01/045 • BRAZIL

DISPLAYS

TITLE • SMILES EVERYWHERE

BRAND • COLGATE

PRODUCT • COLGATE

ENTERED BY • VMLY&R, SAO PAULO

IDEA CREATION • VMLY&R, SAO PAULO

PRODUCTION • BRAVO FILM COMPANY, SAO PAULO / MUGSHOT, SAO PAULO

MEDIA • VMLY&R, SAO PAULO

D02/015 • ITALY

PROMOTIONAL ITEMS & PRINTED MEDIA

TITLE • HEINEKICKS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN / BBH, SINGAPORE

D03/008 • BRAZIL

DESIGN FOR PROMOTIONAL ITEMS

TITLE • A SEAT IN THE SUN

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • SOKO, SAO PAULO

IDEA CREATION • SOKO, SAO PAULO

PRODUCTION • OTZI GROUP, POMPEIA

PR • SOKO, SAO PAULO

D03/034 • AUSTRALIA

DESIGN FOR PROMOTIONAL ITEMS

TITLE • FITCHIX

BRAND • HONEST EGGS CO.

PRODUCT • REGENERATIVE FARM EGGS

ENTERED BY • VMLY&R, MELBOURNE

IDEA CREATION • VMLY&R, MELBOURNE

PRODUCTION • AIRBAG, ABBOTSFORD

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

D04/005 • FRANCE

SPECIAL BUILD

TITLE • INSIDE JOBS

BRAND • VOLKSWAGEN GROUP FRANCE

PRODUCT • VOLKSWAGEN

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • ALLSO, PARIS / THE, PARIS

D04/008 • DENMARK

SPECIAL BUILD

TITLE • THE COPENHAGEN BENCH

BRAND • TV 2 DENMARK

PRODUCT • PUBLIC SERVICE

ENTERED BY • TV 2 CREATIVE, COPENHAGEN

IDEA CREATION • TV 2 CREATIVE, COPENHAGEN

PRODUCTION • TV 2 CREATIVE, COPENHAGEN

MEDIA • TV 2 CREATIVE, COPENHAGEN

PR • TV 2 CREATIVE, COPENHAGEN

POST PRODUCTION • TV 2 CREATIVE, COPENHAGEN

D04/011 • CANADA

SPECIAL BUILD

TITLE • CHEETLE IN CHEADLE

BRAND • CHEETOS

PRODUCT • CHEETOS

ENTERED BY • CITIZEN RELATIONS, TORONTO

IDEA CREATION • CITIZEN RELATIONS, TORONTO

PR • CITIZEN RELATIONS, TORONTO

D04/019 • AUSTRALIA

SPECIAL BUILD

TITLE • BED-VERTS

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

D04/068 • PERU

SPECIAL BUILD

TITLE • BOTTLE TILES

BRAND • AREQUIPEÑA - AB INBEV

PRODUCT • AREQUIPEÑA BEER

ENTERED BY • BACKUS - AB INBEV, LIMA

IDEA CREATION • VMLY&R, LIMA

PRODUCTION • KA&O FILMS AND CONTENT, LIMA / LUNATIC, LIMA / HUMANIMAL, LIMA

MEDIA • ZENITH, LIMA

D04/073 • FRANCE

SPECIAL BUILD

TITLE • TURNSTILE TURBINES

BRAND • IBERDROLA

PRODUCT • SUBWAY TURNSTILE

ENTERED BY • WEBER SHANDWICK, PARIS

IDEA CREATION • WEBER SHANDWICK, PARIS

MEDIA • MEDIABRANDS, NEUILLY-SUR-SEINE

PR • WEBER SHANDWICK, PARIS

D05/090 • BRAZIL

LIVE ADVERTISING AND EVENTS

TITLE • BRAHMA MEDICAL DEPARTMENT

BRAND • BRAHMA

PRODUCT • BRAHMA BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • PBA CINEMA, SÃO PAULO / SATELITE

AUDIO, SAO PAULO / MONKEY, SAO PAULO / DRAFTLINE INTEGRATED PRODUCTION, SAO PAULO

POST PRODUCTION • MASSAI, SAO PAULO

D05/102 • COLOMBIA

LIVE ADVERTISING AND EVENTS

TITLE • UNOFFICIAL GOALS

BRAND • AGUILA

PRODUCT • AGUILA BEER

ENTERED BY • DAVID, BOGOTÁ

IDEA CREATION • DAVID, BOGOTÁ

PRODUCTION • DURO ESTUDIO, BOGOTA / MACARENA & CO, BOGOTA

MEDIA • ZENITH, BOGOTA / ADBID GROUP, BOGOTA

CLASSIC TRACK WINNERS / OUTDOOR

PR • ALINA VELEZ COMUNICACIONES, BOGOTA / DATTIS COMUNICACIONES, BOGOTA

POST PRODUCTION • MACARENA & CO, BOGOTA / HOOKED MUSIC, HAMBURG

E02/010 • UNITED ARAB EMIRATES

AMBIENT OUTDOOR

TITLE • THE HEINZJACK

BRAND • HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

MEDIA • FP7 MCCANN, DUBAI / VUZ, DUBAI / CARAT, DUBAI

PR • FP7 MCCANN, DUBAI

POST PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

E02/089 • SOUTH AFRICA

AMBIENT OUTDOOR

TITLE • THE BLIND SPOT

BRAND • VOLKSWAGEN SOUTH AFRICA

PRODUCT • VOLKSWAGEN SERVICE

ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN

IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN

PRODUCTION • THINGKING, CAPE TOWN / RUN JUMP FLY CREATIONS, PRETORIA

MEDIA • BONFIRE MEDIA, CAPE TOWN

F03/047 • FRANCE

SINGLE-MARKET CAMPAIGN

TITLE • LIGUE 1 SYMPHONY

BRAND • PRIME

PRODUCT • LIGUE 1 BROADCAST

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • ALLSO, PARIS

POST PRODUCTION • DURANGO STUDIO, PARIS / KOUZ PRODUCTION, PARIS

F05/036 • UNITED KINGDOM

CULTURAL INSIGHT

TITLE • WOMEN’S AID - HE’S COMING HOME

BRAND • WOMEN’S AID

PRODUCT • CHARITY SERVICES

ENTERED BY • HOUSE 337, LONDON

IDEA CREATION • HOUSE 337, LONDON

PRODUCTION • HOUSE 337, LONDON / THE CORNER SHOP, LONDON

POST PRODUCTION • ABSOLUTE , LONDON

F05/063 • GERMANY

CULTURAL INSIGHT

TITLE • HAPPY RAMADAN

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • SCHOLZ & FRIENDS, HAMBURG

IDEA CREATION • SCHOLZ & FRIENDS, HAMBURG

F07/058 • COLOMBIA

CORPORATE PURPOSE & CSR

TITLE • NEST DOMES

BRAND • BANANA BOAT

PRODUCT • SOLAR PROTECTOR

ENTERED BY • WUNDERMAN THOMPSON COLOMBIA, BOGOTA

IDEA CREATION • WUNDERMAN THOMPSON COLOMBIA, BOGOTA

F07/078 • SPAIN

CORPORATE PURPOSE & CSR

TITLE • LET’S WASH AWAY THE TABOO

BRAND • PERSIL

PRODUCT • PERSIL

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID / MULLENLOWE UK, LONDON

MEDIA • MINDSHARE, LONDON

HOW BENTLEY PUT CREATORS IN THE DRIVER’S SEAT

TUESDAY 20 TH JUNE 15:15, PALAIS II STAGE

6 in 10 people ignore advertising.

To break through, brands must change at the rate of culture.

They can’t just grow… they need to Outperform.

Join Christophe Georges, President & CEO of Bentley Americas, Dominic Ciambrone a.k.a. The Surgeon, Iris, & Cheil Connec+ to hear how two icons of design harnessed the power of the creator economy to launch an exceptional product.

Grand Prix

HEALTH & WELLNESS

THE LAST PERFORMANCE PARTNERS LIFE SPECIAL, AUCKLAND

NEW ZEALAND

GRAND PRIX

C03/54001 • NEW ZEALAND

INSURANCE

TITLE • THE LAST PERFORMANCE

BRAND • PARTNERS LIFE

PRODUCT • LIFE INSURANCE

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

GOLD LION

A01/50003 • USA

OTC ORAL MEDICINES

TITLE • DIVERSITREE

BRAND • CLARITIN

PRODUCT • CLARITIN ALLERGY MEDICINE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • TWELVENOTE, NEW YORK

PR • COYNE PR, NEW YORK

POST PRODUCTION • CANJA AUDIO CULTURE, CURITIBA

B01/51028 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • #PERIODSOMNIA

BRAND • BODYFORM/LIBRESSE

PRODUCT • BODYFORM/LIBRESSE

ENTERED BY • AMV BBDO, LONDON

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

MEDIA • ZENITH, LONDON

PR • KETCHUM, LONDON

POST PRODUCTION • TRIM EDITING, LONDON / TIME

BASED ARTS, LONDON / 750MPH, LONDON

B01/51036 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • THE COST OF BEAUTY

BRAND • DOVE MASTERBRAND

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK /

SIGNIFICANT OTHERS, LOS ANGELES

B01/52022 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

B02/9010 • FRANCE

NON-PROFIT EDUCATION & AWARENESS

TITLE • ANNE DE GAULLE

BRAND • FONDATION ANNE DE GAULLE

PRODUCT • ASSOCIATION

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

PR • FRANCE INFO, PARIS

B02/9019 • USA

NON-PROFIT EDUCATION & AWARENESS

TITLE • WORKING WITH CANCER

BRAND • MEMORIAL SLOAN KETTERING CANCER CENTER (MSK)

PRODUCT • WORKING WITH CANCER PLEDGE

ENTERED BY • LA FOUNDATION PUBLICIS, CHICAGO

IDEA CREATION • PUBLICIS CONSEIL, PARIS / LE TRUC, NEW YORK / DIGITAS, NEW YORK / SAATCHI & SAATCHI HEALTH, NEW YORK / PUBLICIS GROUPE UK, LONDON

PRODUCTION • OBJECT & ANIMAL, LOS ANGELES

MEDIA • STARCOM, CHICAGO / SPARK FOUNDRY, CHICAGO / PMX, NEW YORK / PUBLICIS MEDIA, PARIS / PUBLICIS MEDIA, LONDON

PR • PUBLICIS CONSULTANTS, PARIS / MSL, NEW YORK

POST PRODUCTION • PRODIGIOUS, PARIS / HARBOR, NEW YORK / THE MILL, PARIS / PXP STUDIOS, NEW YORK

SILVER LION

A03/12005 • UNITED ARAB EMIRATES

OTC PRODUCTS / DEVICES

TITLE • SOLE MUSIC

BRAND • SOLE MUSIC

PRODUCT • SOLE MUSIC

ENTERED BY • AND US, DUBAI

IDEA CREATION • ‿ AND US, DUBAI

PRODUCTION • BLACKBOX, DUBAI MEDIA • AND US, DUBAI

PR • AND US, DUBAI

POST PRODUCTION • BLACKBOX, DUBAI / ZANAD, CAIRO

A03/15001 • USA

OTC PRODUCTS / DEVICES

TITLE • PERIODSOMNIA

BRAND • LIBRESSE

PRODUCT • LIBRESSE

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

A05/53006 • PERU

HEALTH & WELLNESS TECH

TITLE • MOUTHPAD^

BRAND • AUGMENTAL

PRODUCT • MOUTHPAD^

ENTERED BY • WUNDERMAN THOMPSON, LIMA

IDEA CREATION • WUNDERMAN THOMPSON, LIMA / AUGMENTAL, SAN FRANCISCO

PRODUCTION • D AVANT GARDE PUBLISHER, BUENOS AIRES

B01/9018 • CANADA

BRAND-LED EDUCATION & AWARENESS

TITLE • RUNNER 321

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • 456 STUDIOS, TORONTO

PR • CURRENT STUDIOS, TORONTO

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

B01/15010 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • THE COST OF BEAUTY

BRAND • DOVE MASTERBRAND

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

B01/17006 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • THE COST OF BEAUTY

BRAND • DOVE MASTERBRAND

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

B01/50041 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

B02/9017 • ARGENTINA

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE POSTPONED DAY

BRAND • LALCEC

PRODUCT • LALCEC

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

PR • GREY ARGENTINA, BUENOS AIRES

B02/24003 • FRANCE

NON-PROFIT EDUCATION & AWARENESS

TITLE • KAMASUTRA +

BRAND • SIDACTION

PRODUCT • SIDACTION

ENTERED BY • THE GOOD COMPANY, PARIS

IDEA CREATION • THE GOOD COMPANY, PARIS

B02/52021 • UNITED KINGDOM

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE HORNICULTURAL SOCIETY

BRAND • RELATE

PRODUCT • RELATIONSHIP CHARITY

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • OGILVY, LONDON

PR • OGILVY, LONDON

POST PRODUCTION • OGILVY, LONDON

B02/54005 • FRANCE

NON-PROFIT EDUCATION & AWARENESS

TITLE • COVER HITS

BRAND • SIDACTION

PRODUCT • SIDACTION

ENTERED BY • THE GOOD COMPANY, PARIS

IDEA CREATION • THE GOOD COMPANY, PARIS

PRODUCTION • THE, PARIS

C01/11001 • CHILE

CORPORATE IMAGE & COMMUNICATION

TITLE • SAFELIST

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R, SANTIAGO

IDEA CREATION • VMLY&R, SANTIAGO

PRODUCTION • LA FUERZA PRODUCCIONES, SANTIAGO

C01/14001 • USA

CORPORATE IMAGE & COMMUNICATION

TITLE • MONTEFIORE EINSTEIN: THE HOLIDAY TRAIN

BRAND • MONTEFIORE EINSTEIN

PRODUCT • MONTEFIORE EINSTEIN

ENTERED BY • ALTO NEW YORK, NEW YORK

IDEA CREATION • ALTO NEW YORK, NEW YORK

PRODUCTION • MJZ, LOS ANGELES

MEDIA

• TRUFORM MEDIA GROUP, WARWICK

POST PRODUCTION • WE ARE WALKER, LOS ANGELES / WORK EDITORIAL, NEW YORK / KEVIN, LOS

ANGELES / BARKING OWL, LOS ANGELES

BRONZE LION

A03/12003 • BRAZIL

OTC PRODUCTS / DEVICES

TITLE • THE AUTISM JOURNEY

BRAND • TELEFONICA’S VIVO

PRODUCT • ONLINE TOOL

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • LUEGO, SAO PAULO / SANTERIA, SAO PAULO / SATELITE AUDIO, SAO PAULO

POST PRODUCTION • TRIBBO POST, SÃO PAULO

A03/38001 • POLAND

OTC PRODUCTS / DEVICES

TITLE • THE ART OF SEX ED

BRAND • DUREX

PRODUCT • DUREX

ENTERED BY • VMLY&R POLAND, WARSAW

IDEA CREATION • VMLY&R POLAND, WARSAW

PRODUCTION • VMLY&R POLAND, WARSAW / FOUNDATION FOR WOMEN AND FAMILY PLANNING

FEDERA, WARSAW / TEARS OF JOY, WARSAW

MEDIA • VMLY&R POLAND, WARSAW / OMD, WARSAW

PR • VMLY&R POLAND, WARSAW

A05/32004 • GERMANY

HEALTH & WELLNESS TECH

TITLE • DOT PAD. THE FIRST TACTILE GRAPHICS DISPLAY FOR HEALTHCARE.

BRAND • DOT INCORPORATION

PRODUCT • DOT PAD

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN KOREA, SEOUL

PRODUCTION • PAULUS.CO., LTD, SEOUL

B01/8043 • BELGIUM

BRAND-LED EDUCATION & AWARENESS

TITLE • SOBERCOINS

BRAND • CITY OF BALEN

PRODUCT • CITY

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

PRODUCTION • BLISS, BRUSSELS

PR • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

POST PRODUCTION • BLISS, BRUSSELS

B01/9016 • THAILAND

BRAND-LED EDUCATION & AWARENESS

TITLE • LET HER GROW

BRAND • DOVE

PRODUCT • DOVE BRAND

ENTERED BY • EDELMAN, BANGKOK

IDEA CREATION • EDELMAN, BANGKOK / SELECT START, BANGKOK

PRODUCTION • EDELMAN, BANGKOK / SELECT START, BANGKOK / UNDERDOC FILM, BANGKOK

MEDIA • MINDSHARE, BANGKOK

PR • EDELMAN, BANGKOK

POST PRODUCTION • SELECT START, BANGKOK

B01/26001 • MAINLAND CHINA

BRAND-LED EDUCATION & AWARENESS

TITLE • ALIBABA HEALTH FONT

BRAND • ALIBABA HEALTH

PRODUCT • FONT DESIGN

ENTERED BY • ALIBABA HEALTH INFORMATION

TECHNOLOGY LIMITED, BEIJING

IDEA CREATION • ALIBABA HEALTH INFORMATION

TECHNOLOGY LIMITED, BEIJING

PRODUCTION • ALIBABA HEALTH INFORMATION

TECHNOLOGY LIMITED, BEIJING

B01/50002 • SPAIN

BRAND-LED EDUCATION & AWARENESS

TITLE • DANIEL’S APARTMENT

BRAND • VIIV HEALTHCARE

PRODUCT • HIV STIGMA

ENTERED BY • SRA. RUSHMORE, MADRID

IDEA CREATION • SRA. RUSHMORE, MADRID

PRODUCTION • PRIMO CONTENT, MADRID

B01/51034 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

B02/18001 • CANADA

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE BRIDGE

BRAND • PAWS NY

PRODUCT • PAWS NY

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO / JAMUTE, SAO PAULO

B02/38007 • USA

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE NAME CONFUSION

BRAND • A.L.M.A. / RACING CLUB

PRODUCT • A.L.M.A. / RACING CLUB

ENTERED BY • REPUBLICA HAVAS , MIAMI

IDEA CREATION • REPUBLICA HAVAS , MIAMI

PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES

POST PRODUCTION • WALDEN STUDIO, BUENOS AIRES

B02/44004 • NIGERIA

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE SOOT LIFE EXPECTANCY

BRAND • THE EXTRA STEP INITIATIVE

PRODUCT • PUBLIC HEALTH

ENTERED BY • X3M IDEAS, LAGOS

IDEA CREATION • X3M IDEAS, LAGOS

PRODUCTION • X3M IDEAS, LAGOS / ZERO DEGREES, LAGOS

MEDIA • MEDIA 100, LAGOS

PR • BLACK HOUSE MEDIA, LONDON

POST PRODUCTION • ZERO DEGREES, LAGOS

B03/3001 • PUERTO RICO

FUNDRAISING & ADVOCACY

TITLE • JINGLE THERAPY

BRAND • ASOCIACION DE ALZHEIMER PUERTO RICO + SBS

PRODUCT • INSTITUTIONAL

ENTERED BY • VMLY&R COMMERCE, GUAYNABO

IDEA CREATION • VMLY&R COMMERCE, GUAYNABO / VMLY&R COMMERCE, NEW YORK

B03/9003 • UNITED ARAB EMIRATES

FUNDRAISING & ADVOCACY

TITLE • EMPTY PLATES

BRAND • UAE GOVERNMENT MEDIA OFFICE

PRODUCT • NON-PROFIT / CHARITY

ENTERED BY • SAATCHI & SAATCHI ME, DUBAI

IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • PRODIGIOUS, DUBAI / VOX HAUS, PORTO ALEGRE

MEDIA • SAATCHI & SAATCHI ME, DUBAI

PR • SAATCHI & SAATCHI ME, DUBAI

POST PRODUCTION • PRODIGIOUS, DUBAI / VOX

HAUS, PORTO ALEGRE / OPTIX, DUBAI

B03/16002 • UNITED KINGDOM

FUNDRAISING & ADVOCACY

TITLE • IF THIS SPEAKS TO YOU (LOLA)

BRAND • MIND

PRODUCT • MIND

ENTERED BY • LANGLAND, LONDON

IDEA CREATION • LANGLAND, LONDON

PRODUCTION • PRODIGIOUS, LONDON / DOROTHY

ALLEN-PICKARD, LONDON

MEDIA • MEDIALAB, LONDON

POST PRODUCTION • PRODIGIOUS, LONDON

B03/51020 • USA

FUNDRAISING & ADVOCACY

TITLE • WORKING WITH CANCER - MONDAY

BRAND • MEMORIAL SLOAN KETTERING CANCER

CENTER

PRODUCT • WORKING WITH CANCER PLEDGE

ENTERED BY • LA FOUNDATION PUBLICIS, CHICAGO

IDEA CREATION • LA FOUNDATION PUBLICIS, CHICAGO / LE TRUC, NEW YORK / DIGITAS, NEW YORK / SAATCHI & SAATCHI HEALTH, NEW YORK / PUBLICIS GROUPE UK, LONDON

PRODUCTION • OBJECT & ANIMAL, LOS ANGELES

MEDIA • STARCOM, CHICAGO / SPARK FOUNDRY, CHICAGO / PMX, NEW YORK / PUBLICIS MEDIA, PARIS / PUBLICIS MEDIA, LONDON

PR • MSL, NEW YORK / PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / THE MILL, PARIS / HARBOR, NEW YORK / PXP STUDIOS, NEW YORK

C01/18001 • USA

CORPORATE IMAGE & COMMUNICATION

TITLE • MONTEFIORE EINSTEIN: THE HOLIDAY TRAIN

BRAND • MONTEFIORE EINSTEIN

PRODUCT • MONTEFIORE EINSTEIN

ENTERED BY • ALTO NEW YORK, NEW YORK

IDEA CREATION • ALTO NEW YORK, NEW YORK

PRODUCTION • MJZ, LOS ANGELES

MEDIA • TRUFORM MEDIA GROUP, WARWICK

POST PRODUCTION • WE ARE WALKER, LOS ANGELES / WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES / BARKING OWL, LOS ANGELES

C02/50005 • ROMANIA

HEALTH SERVICES & FACILITIES

TITLE • ROMANIA, THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD

BRAND • ROMANIA, THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD

PRODUCT • DENTAL TOURISM

ENTERED BY • MCCANN , BUCHAREST

IDEA CREATION • MCCANN , BUCHAREST

PRODUCTION • MRM, BUCHAREST / MCCANN

CENTRAL, LONDON / MCCANN, BIRMINGHAM / MCCANN DEMAND, LONDON / FRAMES GRAFIC, BUCHAREST

MEDIA • UM ROMANIA, BUCHAREST

PR • MARKETTIERS4DC LTD, LONDON / WEBER

SHANDWICK, LONDON

POST PRODUCTION • CRAFT LONDON, LONDON / FRAMES GRAFIC, BUCHAREST

Grand Prix

PHARMA

SCROLLING THERAPY

EUROFARMA

DENTSU CREATIVE, BUENOS AIRES

ARGENTINA

GRAND PRIX

C05/32001 • ARGENTINA

PATIENT ENGAGEMENT

TITLE • SCROLLING THERAPY

BRAND • EUROFARMA

PRODUCT • EUROFARMA

ENTERED BY • DENTSU CREATIVE, BUENOS AIRES

IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES / DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO

PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA / CANJA

AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO

GOLD LIONS

B06/3001 • USA

INNOVATIVE USE OF TECHNOLOGY

TITLE • THE MOST BEAUTIFUL SOUND

BRAND • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO)

PRODUCT • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO)

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION • BRO CINEMA, LISBON / TOWNHOUSE, NEW YORK / CANJA AUDIO CULTURE, CURITIBA

C03/52003 • USA

DISEASE AWARENESS & UNDERSTANDING

TITLE • INEQUALITY YOU CAN’T IGNORE

BRAND • THE CHRYSALIS INITIATIVE

PRODUCT • HEALTHCARE

ENTERED BY • EVERSANA INTOUCH, NEW YORK

IDEA CREATION • EVERSANA INTOUCH, NEW YORK

PRODUCTION • DALMATIAN COW, LOS ANGELES / WILDLIFE, LOS ANGELES

POST PRODUCTION • DALMATIAN COW, LOS ANGELES

SILVER LIONS

B02/19002 • USA

PROMOTION: HEALTHCARE PROFESSIONAL

TITLE • UNDER A ROCK

BRAND • LOKELMA

PRODUCT • LOKELMA

ENTERED BY • 21GRAMS, NEW YORK

IDEA CREATION • 21GRAMS, NEW YORK

PRODUCTION • CHIEF, MANCHESTER

B03/18004 • USA

DISEASE AWARENESS & UNDERSTANDING

CAMPAIGN

TITLE • THE OUTSIDE IN EXPERIMENT: NAILS

BRAND • HORIZON THERAPEUTICS

PRODUCT • GOUT DISEASE AWARENESS

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK

COMPANY, NEW YORK

PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

POST PRODUCTION • RITMIKA AUDIO ARTS, SAO PAULO

B03/18005 • USA

DISEASE AWARENESS & UNDERSTANDING

CAMPAIGN

TITLE • THE OUTSIDE IN EXPERIMENT: WASPS

BRAND • HORIZON THERAPEUTICS

PRODUCT • GOUT DISEASE AWARENESS

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

POST PRODUCTION • RITMIKA AUDIO ARTS, SAO PAULO

B03/18006 • USA

DISEASE AWARENESS & UNDERSTANDING

CAMPAIGN

TITLE • THE OUTSIDE IN EXPERIMENT: FIRE

BRAND • HORIZON THERAPEUTICS

PRODUCT • GOUT DISEASE AWARENESS

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

POST PRODUCTION • RITMIKA AUDIO ARTS, SAO PAULO

B03/26001 • UNITED KINGDOM

DISEASE AWARENESS & UNDERSTANDING

TITLE • JOBST IRREGULAR BOLD

BRAND • JOBST

PRODUCT • JOBST COMPRESSION GARMENTS

ENTERED BY • PUBLICIS•POKE, LONDON

IDEA CREATION • PUBLICIS•POKE, LONDON

B06/12002 • USA

INNOVATIVE USE OF TECHNOLOGY

TITLE • MIND’S EYE

BRAND • MND ASSOCIATION, DEEPAI, AMYLYX PHARMACEUTICALS

PRODUCT • MIND’S EYE

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • EDIT1, NEW YORK / RATTLING STICK LTD, LONDON / CANJA AUDIO CULTURE, CURITIBA

POST PRODUCTION • EDIT1, NEW YORK

BRONZE LIONS

B03/52004 • USA

DISEASE AWARENESS & UNDERSTANDING

TITLE • URGENCY ANONYMOUS

BRAND • MIRIKIZUMAB

PRODUCT • BOWEL URGENCY AWARENESS

ENTERED BY • FCB HEALTH, NEW YORK

IDEA CREATION • FCB HEALTH, NEW YORK

PRODUCTION • STUDIORX, NEW YORK

B04/22001 • USA

HEALTHCARE PROFESSIONAL ENGAGEMENT

TITLE • TOXIC PORTRAITS

BRAND • HORIZON THERAPEUTICS

PRODUCT • KRYSTEXXA (PEGLOTICASE)

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

POST PRODUCTION • YESSIAN, NEW YORK

B05/3001 • USA

PATIENT ENGAGEMENT

TITLE • THE MOST BEAUTIFUL SOUND

BRAND • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO)

PRODUCT • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO)

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION • BRO CINEMA, LISBON / TOWNHOUSE, NEW YORK / CANJA AUDIO CULTURE, CURITIBA

B05/41002 • UNITED KINGDOM

PATIENT ENGAGEMENT

TITLE • PICTURE THE DAYS AHEAD (PATIENT BOOKLET)

BRAND • LENALIDOMIDE

PRODUCT • LENALIDOMIDE

ENTERED BY • FCB HEALTH EUROPE, LONDON

IDEA CREATION • FCB HEALTH EUROPE, LONDON

C02/52001 • CANADA

PROMOTION: HEALTHCARE PROFESSIONAL

TITLE • LIFESAVING RADIO

BRAND • NEXTMED

PRODUCT • MEDICAL CONGRESS - HCP

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

PRODUCTION • 1STAVEMACHINE, NEW YORK / LIGHTFARM STUDIOS, RIO DE JANEIRO / THE INLAWS AUDIO HOUSE, TORONTO

C03/19002 • SPAIN

DISEASE AWARENESS & UNDERSTANDING

TITLE • INVISIBLES

BRAND • BIOGEN

PRODUCT • BIOGEN

ENTERED BY • VMLY&R HEALTH, MADRID

IDEA CREATION • VMLY&R HEALTH, MADRID

PRODUCTION • LA BOUTIQUE 77, MADRID

POST PRODUCTION • LA BOUTIQUE 77, MADRID

Grand Prix

PRINT & PUBLISHING

GRAND PRIX

D01/013 • UNITED ARAB EMIRATES •

LOCAL BRAND

TITLE • NEWSPAPERS INSIDE THE NEWSPAPER

EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • DEJAVU, DUBAI

PR • IMPACT BBDO, BEIRUT

POST PRODUCTION • DEJAVU, DUBAI / MASSIVEMUSIC, DUBAI

GOLD LIONS

B02/021 • FRANCE •

PUBLICATIONS FOR GOOD

TITLE • SOLAR IMPULSE - PRÊT À VOTER

BRAND • SOLAR IMPULSE

PRODUCT • PRÊT À VOTER

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

MEDIA • PUBLICIS MEDIA CONNECT, PARIS

PR • PUBLICIS CONSEIL, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

C01/019 • ARGENTINA •

INNOVATIVE&ADAPTED USE OF PRINT&PUB

TITLE • THE ARTOIS PROBABILITY

BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • KETAMA, BUENOS AIRES

POST PRODUCTION • KETAMA, BUENOS AIRES

D02/003 • CHILE •

CHALLENGER BRAND

TITLE • WE DIDN’T WRITE THIS CAMPAIGN

BRAND • NOTMILK

PRODUCT • NOTMILK

ENTERED BY • MRM WORLDWIDE, SANTIAGO

IDEA CREATION • MRM WORLDWIDE, SANTIAGO

PR • DOS ALAS, SANTIAGO

D04/004 • NORWAY •

SOCIAL BEHAVIOUR

TITLE • IKEA - THE LIFE COLLECTION 2022

BRAND • IKEA

PRODUCT • FURNITURE

ENTERED BY • TRY AS, OSLO

IDEA CREATION • TRY AS, OSLO

PRODUCTION • APARENT, OSLO

MEDIA • MEDIACOM, OSLO

SILVER LIONS

A02/062 • SPAIN •

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST HIGH CHAIR

BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A02/063 • SPAIN •

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST COT BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A02/064 • SPAIN •

CONSUMER GOODS CAMPAIGN

TITLE • SECOND BEST STOOL BRAND • IKEA

PRODUCT • CHILDREN FURNITURE

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A05/022 • USA •

RETAIL CAMPAIGN

TITLE • 06:17 BREAKFAST

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

A05/023 • USA •

RETAIL CAMPAIGN

TITLE • 07:10 BREAKFAST

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

A05/024 • USA •

RETAIL CAMPAIGN

TITLE • 06:40 BREAKFAST

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

A08/025 • USA •

CONSUMER SERVICES / B2B

TITLE • THE 257 YEAR CALENDAR

BRAND • PNC BANK

PRODUCT • SMALL BUSINESS LENDING

ENTERED BY • DEUTSCH, NEW YORK

IDEA CREATION • DEUTSCH, NEW YORK

PRODUCTION • DEUTSCH, NEW YORK

B01/001 • NORWAY • COMMERCIAL PUBLICATIONS

TITLE • IKEA BABYBOOM

BRAND • IKEA

PRODUCT • THE NAME CATALOGUE

ENTERED BY • TRY AS, OSLO

IDEA CREATION • TRY AS, OSLO

PRODUCTION • APARENT, OSLO

MEDIA • MEDIACOM, OSLO

PR • IKEA NORWAY, BILLINGSTAD

POST PRODUCTION • APARENT, OSLO

D03/010 • BRAZIL •

SINGLE-MARKET CAMPAIGN

TITLE • THE ONE EXHIBITION

BRAND • FOTOGLOBAL

PRODUCT • LEICA M11

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

D05/036 • USA •

CULTURAL INSIGHT

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS

BRAND • CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

D08/009 • CANADA • MARKET DISRUPTION

TITLE • THE UNBURNABLE BOOK

BRAND • PENGUIN BOOKS RANDOM HOUSE

PRODUCT • PENGUIN BOOKS RANDOM HOUSE

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • ASYMETRIC MEDIA, TORONTO

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

BRONZE LIONS

A01/089 • USA •

FOOD & DRINK CAMPAIGN

TITLE • BEST BURGER

BRAND • THE COCA-COLA COMPANY

PRODUCT • COCA-COLA ORIGINAL TASTE

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

PRODUCTION • FRANCISCO DE DEUS, BROOKLYN

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • VMLY&R, KANSAS CITY

POST PRODUCTION • FUZE IMAGES, CURITIBA

A01/090 • USA •

FOOD & DRINK CAMPAIGN

TITLE • KING OF FALAFEL

BRAND • THE COCA-COLA COMPANY

PRODUCT • COCA-COLA ORIGINAL TASTE

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

PRODUCTION • FRANCISCO DE DEUS, BROOKLYN

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • VMLY&R, KANSAS CITY

POST PRODUCTION • FUZE IMAGES, CURITIBA

A01/091 • USA •

FOOD & DRINK CAMPAIGN

TITLE • N1 PIZZA

BRAND • THE COCA-COLA COMPANY

PRODUCT • COCA-COLA ORIGINAL TASTE

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

PRODUCTION • FRANCISCO DE DEUS, BROOKLYN

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • VMLY&R, KANSAS CITY

POST PRODUCTION • FUZE IMAGES, CURITIBA

A06/018 • CHILE •

TRAVEL / LEISURE CAMPAIGN

TITLE • HEADPHONES

BRAND • LOTO

PRODUCT • LOTO

ENTERED BY • BBDO CHILE, SANTIAGO DE CHILE

IDEA CREATION • BBDO CHILE, SANTIAGO DE CHILE

PRODUCTION • CLIO MASTERING, SANTIAGO

A06/019 • CHILE •

TRAVEL / LEISURE CAMPAIGN

TITLE • PASSPORT

BRAND • LOTO

PRODUCT • LOTO

ENTERED BY • BBDO CHILE, SANTIAGO DE CHILE

IDEA CREATION • BBDO CHILE, SANTIAGO DE CHILE

PRODUCTION • CLIO MASTERING, SANTIAGO

A07/032 • BRAZIL • MEDIA / ENTERTAINMENT CAMPAIGN

TITLE • VLADMIR

BRAND • CNN

PRODUCT • CNN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO

A07/034 • BRAZIL • MEDIA / ENTERTAINMENT CAMPAIGN

TITLE • ELON

BRAND • CNN

PRODUCT • CNN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO

A07/035 • BRAZIL • MEDIA / ENTERTAINMENT CAMPAIGN

TITLE • FRANCIS

BRAND • CNN

PRODUCT • CNN

ENTERED BY • ALMAPBBDO, SAO PAULO IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO

A07/036 • BRAZIL • MEDIA / ENTERTAINMENT CAMPAIGN

TITLE • BORIS

BRAND • CNN

PRODUCT • CNN

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO

A09/016 • FRANCE • NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • THE UNSHOWABLE - HUNGER

BRAND • VISION DU MONDE

PRODUCT • VISION DU MONDE CALL FOR DONATIONS

ENTERED BY • STEVE, PARIS

IDEA CREATION • STEVE, PARIS

PRODUCTION • STEVE, PARIS / THE SOUND, PARIS

MEDIA • STEVE, PARIS

PR • STEVE, PARIS

POST PRODUCTION • STEVE, PARIS

A09/017 • FRANCE • NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • THE UNSHOWABLE - WAR

BRAND • VISION DU MONDE

PRODUCT • VISION DU MONDE CALL FOR DONATIONS

ENTERED BY • STEVE, PARIS

IDEA CREATION • STEVE, PARIS

PRODUCTION • STEVE, PARIS / THE SOUND, PARIS MEDIA • STEVE, PARIS

PR • STEVE, PARIS

POST PRODUCTION • STEVE, PARIS

A09/018 • FRANCE • NFPO / CHARITY / GOVERNMENT

CAMPAIGN

TITLE • THE UNSHOWABLE - WEDDING

BRAND

• VISION DU MONDE

IDEA CREATION • STEVE, PARIS

PRODUCTION • STEVE, PARIS / THE SOUND, PARIS

MEDIA • STEVE, PARIS

PR • STEVE, PARIS

POST PRODUCTION • STEVE, PARIS

B01/020 • USA •

COMMERCIAL PUBLICATIONS

TITLE • BAIGRAPHER

BRAND • UFCSPA

PRODUCT • SCALABLE REMINISCENCE THERAPY FOR PATIENTS WITH ALZHEIMER’S

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • WIDELABS, PORTO ALEGRE / BIZSYS

TECNOLOGIA E PROJETOS ESPECIAIS, SAO PAULO / PRODUCERIA, MIAMI / RITMIKA AUDIO ARTS, SAO PAULO

POST PRODUCTION • CONSULADO, SÃO PAOLO

D01/011 • BRAZIL •

LOCAL BRAND

TITLE • THE BEST-SELLER CONSTITUTION

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • HEFTY, SAO PAULO

PR • UM WORLDWIDE, SAO PAULO

D03/004 • SOUTH AFRICA •

SINGLE-MARKET CAMPAIGN

TITLE • PLAN (A)

BRAND • AFRISAM, BLACKSTUDIO

PRODUCT • AFRISAM CEMENT

ENTERED BY • PROMISE, JOHANNESBURG

IDEA CREATION • PROMISE, JOHANNESBURG

PRODUCTION • BLACKSTUDIO, JOHANNESBURG

MEDIA • THE MEDIA SHOP, JOHANNESBURG

D04/007 • CHILE • SOCIAL BEHAVIOUR

TITLE • TO GO. AS FAR AS YOU CAN.

BRAND • BURGER KING

PRODUCT • BURGER KING TO GO

ENTERED BY • WOLF BCPP, SANTIAGO

IDEA CREATION • WOLF BCPP, SANTIAGO

PRODUCTION • WOLF BCPP, SANTIAGO

D04/020 • CANADA • SOCIAL BEHAVIOUR

TITLE • HEINZ KETCHUP FRAUD

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCT

• VISION DU MONDE CALL FOR DONATIONS

ENTERED BY • STEVE, PARIS

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

D05/007 • UNITED KINGDOM • CULTURAL INSIGHT

TITLE • HOME

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • WIEDEN+KENNEDY, LONDON

IDEA CREATION • WIEDEN+KENNEDY, LONDON

PRODUCTION • WIEDEN+KENNEDY, LONDON

MEDIA • WIEDEN+KENNEDY, LONDON

PR • WIEDEN+KENNEDY, LONDON

D05/020 • USA •

CULTURAL INSIGHT

TITLE • EVERYTHING THEY DIDN’T TELL YOU

BRAND • BLACK WOMEN FOR WELLNESS LA

PRODUCT • BLACK MATERNAL HEALTH INFORMATION

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

D05/023 • CANADA • CULTURAL INSIGHT

TITLE • CHANGE THE BILL

BRAND • NATIVE WOMEN’S ASSOCIATION OF CANADA

PRODUCT • INDIGENOUS ADVOCACY

ENTERED BY • TAXI CANADA, TORONTO

IDEA CREATION • TAXI CANADA, TORONTO

D06/005 • ARGENTINA •

BREAKTHROUGH ON A BUDGET

TITLE • TONGUES

BRAND • GATORADE

PRODUCT • GATORADE

ENTERED BY • BBDO ARGENTINA, BUENOS AIRES

IDEA CREATION • BBDO ARGENTINA, BUENOS AIRES

MEDIA • PHD, BUENOS AIRES

D07/010 • AUSTRALIA •

CORPORATE PURPOSE & CSR

TITLE • EXHIBIT A-I

BRAND • MAURICE BLACKBURN SOCIAL JUSTICE

PRODUCT • N/A

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY / CARBON8, SYDNEY / DELOITTE DIGITAL, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HECKLER, SYDNEY

Grand Prix

RADIO & AUDIO

LAWYER / AD AGENCY / STRIP CLUB

SKINNY

COLENSO BBDO, AUCKLAND

NEW ZEALAND

BRAND • MUSKRAT MAGAZINE

GRAND PRIX

A08/005 • NEW ZEALAND

CONSUMER SERVICES / B2B CAMPAIGN

TITLE • LAWYER

BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

A08/006 • NEW ZEALAND

CONSUMER SERVICES / B2B CAMPAIGN

TITLE • AD AGENCY

BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

A08/007 • NEW ZEALAND

CONSUMER SERVICES / B2B CAMPAIGN

TITLE • STRIP CLUB

BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

GOLD LIONS

B01/047 • BRAZIL

USE OF MUSIC

TITLE • FILES OF FREEDOM

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • DOGS CAN FLY, SAO PAULO /

DLKTSN, SAO PAULO / PINGADO AUDIO, SAO PAULO

MEDIA • GUT, SAO PAULO / UM WORLDWIDE, SAO PAULO

B03/012 • USA

SCRIPT

TITLE • DR. RICK WILL SEE YOU NOW

BRAND • PROGRESSIVE INSURANCE

PRODUCT • PROGRESSIVE INSURANCE

ENTERED BY • ARNOLD WORLDWIDE, BOSTON

IDEA CREATION • ARNOLD WORLDWIDE, BOSTON

PRODUCTION • SOUNDTRACK, BOSTON

C01/023 • CANADA

USE OF RADIO OR AUDIO AS A MEDIUM

TITLE • MISSING MATOAKA

PRODUCT

• ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO

PR

• GLOSSY PR, TORONTO / HYPE PR, TORONTO

SILVER LIONS

A01/019 • USA

FOOD & DRINK

TITLE • THE SNACK THAT JINGLES BACK BRAND • GOLDFISH

PRODUCT • GOLDFISH

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • THE PUB, NEW YORK

MEDIA • SPARK FOUNDRY, NEW YORK

PR • MSL, NEW YORK

A09/014 • UKRAINE

NFPO / CHARITY / GOVERNMENT

TITLE • CAROL FOR CHARITY

BRAND • MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION

PRODUCT

• CHARITY FUND

ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV

IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV

MEDIA • STARCOM, KYIV / SPARK FOUNDRY, NEW YORK / SPARK FOUNDRY, LONDON / ZENITH, SOFIA / PUBLICIS, WARSAW

C01/006 • NEW ZEALAND

USE OF RADIO OR AUDIO AS A MEDIUM

TITLE • PHONE IT IN

BRAND • SKINNY

PRODUCT

• TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

C02/024 • USA

USE OF AUDIO TECHNOLOGY

TITLE • DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

C03/012 • USA

VOICE-ACTIVATION

TITLE • I SEE COKE

BRAND • THE COCA-COLA COMPANY

PRODUCT • COCA-COLA

ENTERED BY • VMLY&R COMMERCE, NEW YORK

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

/ VMLY&R, DUBAI

PRODUCTION • BELIEVE, SANTIAGO / SONIDO, RIO DE JANEIRO

MEDIA • ESSENCEMEDIACOM, DUBAI

C05/012 • HUNGARY

CONTENT PLACEMENT

TITLE • THE IMPOSSIBLE CAMPUS

BRAND • CINEGO

PRODUCT • CINEGO STREAMING PLATFORM

ENTERED BY • DDB, BUDAPEST

IDEA CREATION • DDB, BUDAPEST

D05/019 • SWEDEN

CULTURAL INSIGHT

TITLE • SPELLBOUND BY SWEDEN

BRAND • VISIT SWEDEN

PRODUCT • SPELLBOUND BY SWEDEN

ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM

IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM

PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM

MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM / MINDSHARE, STOCKHOLM

PR • PRIME WEBER SHANDWICK, STOCKHOLM

BRONZE LIONS

A02/008 • SWEDEN

CONSUMER GOODS

TITLE • HAPPY BIRTHDAY FROM EARTH BRAND • HUSQVARNA

PRODUCT • AUTOMOWER® ROBOTIC LAWN MOWERS

ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM

IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM

PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM / DIKTATOR, STOCKHOLM

MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM

PR • PRIME WEBER SHANDWICK, STOCKHOLM

POST PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM / DIKTATOR, STOCKHOLM

A05/014 • UNITED ARAB EMIRATES

RETAIL

TITLE • FREQUENCIES OF PEACE

BRAND • BABYSHOP

PRODUCT • BABYSHOP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK

MEDIA • INITIATIVE MENA, DUBAI

PR • MARKETTIERS4DC LTD, LONDON

A07/007 • CANADA

MEDIA / ENTERTAINMENT

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

B02/008 • ARMENIA

SOUND DESIGN

TITLE • THE END

BRAND • PUBLIC INTEREST

PRODUCT • PUBLIC INTEREST

ENTERED BY • TASTES LIKE BLUE, YEREVAN

IDEA CREATION • TASTES LIKE BLUE, YEREVAN

PRODUCTION • TASTES LIKE BLUE, YEREVAN

POST PRODUCTION • TASTES LIKE BLUE, YEREVAN

B03/034 • CANADA

SCRIPT

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

B03/074 • SPAIN

SCRIPT

TITLE • BOSS FACE STICKER

BRAND • HALLS

PRODUCT • CANDY

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID / DAVID, NEW YORK / DAVID, MIAMI

PRODUCTION • DESEIF, MADRID / PICKLE MUSIC, MADRID

C02/013 • SPAIN

USE OF AUDIO TECHNOLOGY

TITLE • SAMSUNG UNFEAR

BRAND • SAMSUNG SPAIN

PRODUCT • UNFEAR APP

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID

MEDIA • CHEIL WORLDWIDE, MADRID

PR • CHEIL WORLDWIDE, MADRID

POST PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID

C06/031 • BRAZIL

AUDIO LED CREATIVITY

TITLE • GALVÃO BUENO’S MILLION VOICES

BRAND • TIKTOK

PRODUCT • TIKTOK

ENTERED BY • TIKTOK, SAO PAULO

IDEA CREATION • TIKTOK, SAO PAULO / GALERIA, SAO PAULO

PRODUCTION • SATELITE AUDIO, SAO PAULO / PRODIGO FILMS, SAO PAULO / LOUD+, SAO PAULO

MEDIA • PUBLICIS BRASIL, SAO PAULO

PR • THE JEFFREY GROUP BRAZIL, SAO PAULO

POST PRODUCTION • PRODIGO FILMS, SAO PAULO

C06/038 • UNITED KINGDOM

AUDIO LED CREATIVITY

TITLE • HOPELINE RADIO

BRAND • FRONTLINE19

PRODUCT • HOPELINE RADIO

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • KING HENRY, LONDON / ACADEMY FILMS, LONDON

POST PRODUCTION • SELECTED WORKS, LONDON / FACTORY STUDIOS, LONDON

D06/002 • NEW ZEALAND

BREAKTHROUGH ON A BUDGET

TITLE • PHONE IT IN

BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

D07/026 • BRAZIL

CORPORATE PURPOSE & CSR

TITLE • FILES OF FREEDOM

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • DOGS CAN FLY, SAO PAULO / DLKTSN, SAO PAULO / PINGADO AUDIO, SAO PAULO

MEDIA • GUT, SAO PAULO / UM WORLDWIDE, SAO PAULO

SCREENING SCHEDULE

The Work & Awards Hub

Screening Room 1

Screening Schedule Classic Track - Film Lions

Monday 19 June 09:00-19:00 F05. Cultural Insight

Tuesday 20 June 09:00-19:00 Film Lions Shortlist

Wednesday 21 June 09:00-19:00 Film Lions Shortlist

Thursday 22 June 09:00-19:00 Film Lions Shortlist

Friday 23 June 09:00-19:00 Film Lions Shortlist

The Work & Awards Hub

Screening Room 2

Screening Schedule Craft Track - Film Craft Lions

Monday 19 June 09:00-19:00

Tuesday 20 June

Craft Lions Shortlist

Wednesday 21 June

Thursday 22 June

Friday 23 June

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENING SCHEDULE

The Work & Awards Hub

Screening Room 3

Screening Schedule

Entertainment Track

Monday 19 June 09:00 -14:30

Lions for Sport Shortlist 14:30-19:00

Lions for Gaming Shortlist

Tuesday 20 June 09:00-14:30

Lions Shortlist 14:30-19:00

Lions for Music Shortlist

Wednesday 21 June 09:00-14:30 Entertainment Lions for Sport Winners 14:30-19:00 Entertainment Lions for Gaming Winners

Thursday 22 June 09:00-14:30 Entertainment Lions for Sport Winners 14:30-19:00

Lions for Gaming Winners

Friday 23 June 09:00-19:00

Track Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.

IF YOU COULD CHANGE ONE THING IN THE HEALTH INDUSTRY, IT WOULD BE

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