Lions Daily News - Tuesday 20 2023

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CANNES LIONS 70

TUESDAY JUNE 20 / 2023

LIONS DAILY NEWS

CANNES LIONS 70

TUESDAY JUNE 20 / 2023

PRINT & ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD

SEMINAR HIGHLIGHTS 10.00 KEVIN HART – THE

ENTERTAINMENT PERSON OF THE YEAR

Grand Prix winner targets plight of Lebanon’s press

LUMIERE

10.45 EVOLVING ICONS:

A NEW GENERATION OF BRAND REPRESENTATION AND BEAUTY

THE ESTEE LAUDER COMPANIES/ DEBUSSY

12.15 CHATGPT, DALL.E AND THE FUTURE OF CREATIVITY GOODBY SILVERSTEIN & PARTNERS/DEBUSSY

13:00 SMASHING

STEREOTYPES WITH DANAI GURIRA UNSTEREOTYPE ALLIANCE/ DEBUSSY

13:45 EVERYTHING IS

DIFFERENT. NOTHING HAS CHANGED VAYNERMEDIA/DEBUSSY

14.00 BUILDING

YOUR BRAND AS AN OPERATING SYSTEM R/GA/PALAIS II STAGE

14:30 THE NEXT RESET P&G/LUMIERE

THE WINNER of the Print & Publishing Grand Prix is a brave and thought-provoking campaign, created

by Impact BBDO Dubai on behalf of Lebanese newspaper Annahar. Jury president Ali Rez, chief creative officer of Impact BBDO MENAP, said the campaign, ‘Newspapers Inside the Newspaper Edition’, showed how print continues to be a “powerful and disruptive force”.

The winning campaign was an attempt to draw attention to the loss of press freedoms In Lebanon. To achieve this, Annahar created a special edition which gave one page of editorial to six rival newspapers that had been shut down as a result of attacks on the press.

Every page was printed in the

original design of the closed newspapers, with content written by journalists connected with the publications.

The special issue sold out, generated $13m in earned media and sparked a political debate about freedom of speech. “It was everything a Cannes Lions Grand Prix should be,” Rez said. “It was one of those entries that transcends its category.”

Rez said his team was looking for authenticity of insight, great storytelling and interconnectedness with other media. “Overall it was a brilliant year, more explorative than the previous year.” Four Gold Lions were awarded to campaigns from France, Argentina, Chile and Norway.

JURY PRESIDENT ALI REZ

14:45 THE INTERNET IS BROKEN. LET’S FIX IT PINTEREST/DEBUSSY

15:00 SECRET SPEAKER – ILLUSTRATE CHANGE

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15:45 FROM MISSTEPS TO A BILLION-DOLLARS: THE JOURNEY OF CREATIVE RISK-TAKING GENERAL MILLS AND SCOTT GALLOWAY/DEBUSSY

16:15 BUDGETS UNDER

Colenso BBDO’s innovative hack wows Radio & Audio jury COLENSO BBDO Auckland’s ingenious campaign on behalf of mobile network Skinny has secured the 2023 Grand Prix in the Radio & Audio category.

SIEGE: WINNING BOARDROOM SUPPORT FOR YOUR MARKETING PWC/PALAIS II STAGE

16:15 THE LGBTQ+

SCORING INDEX – NAVIGATING DEI FUTURES LINKEDIN/LINKEDIN STAGE, CARLTON ROOFTOP

16:45 UNLOCKING

EVERYBODY’S INNATE CREATIVE POTENTIAL: THE NEW ERA OF COLLABORATION TWENTYFIRSTCENTURYBRAND AND WILL.I.AM/DEBUSSY

JURY PRESIDENT TSELISO RANGAKA

Jury president Tseliso Rangaka, chief creative officer FCB South Africa, said: “Our mission was to find an entry that speaks to the strengths of the category but also gives an idea of where it is heading in the future — and the Grand Prix did that. In a sense, the Grand Prix was a coming of age for the category, showing how technology is here to stay.

It was a simple idea at its core, but showed a lot of innovation.”

The trigger point for the Radio & Audio winner was actually an outdoor campaign, which invited passers-by to call a mobile number and read out the words on a series of posters.

These were then recorded and

used as a light-hearted radio ad campaign. “We loved the fact it combined media, and we loved the hack — the idea that the audience was co-creating the campaign, and they weren’t getting paid,” Rangaka said.

Rangaka said the jury was also looking for entries that were “a good fit for the category, a good fit for the brand, that drove results and generated creative envy.”

In addition to the Grand Prix, the jury awarded three Gold Lions to campaigns from Brazil, the US and Canada. In terms of trends, Rangaka noted “the return of levity. There were also some great examples of insightful storytelling”.

BE CREATIVE AND THINK EFFECTIVE EVERYBODY here this week understands the increasing value of creativity. You can see it on the seminar stages, in the workshops and at the awards shows each night.

After all, high-quality creative has been proven to drive four times the profit ROI of low-quality creative, according to a recent study by WARC and Kantar.

The marketing community faces increasing pressure to prove creativity’s role as a growth-driver, as budgets contract.

That’s why the Festival’s 70th edition focuses on creative effectiveness.

It’s the bedrock of the business of creativity.

Leading brands like Microsoft, Apple, AB InBev, and many more, demonstrate the benefits of long-term creative investment. They create cultures that harness creativity and effectiveness to achieve their brand and business objectives.

WARC’s research reveals TURN TO PAGE 4 that it

PHIL THOMAS

NEWS

3

Special’s Brokenwood tie-in wins Health & Wellness prize

‘THE LAST Performance’, a quirky life insurance campaign from New Zealand’s Special, was a popular choice as Health & Wellness Grand Prix for 2023. Jury president Mel Routhier, chief creative officer VMLY&R Chicago, called the humorous campaign on behalf of insurance firm Partners Life “a well-crafted campaign that took us back to the roots of what Cannes Lions is all about — namely brand communications.”

An ingenious idea, ‘The Last Performance’ is built around a sponsorship between Partners Life and popular murder-mystery TV series The Brokenwood Mysteries.

In every episode of the show, someone is mur-

MEL ROUTHIER, HEALTH & WELLNESS JURY PRESIDENT

dered and ends up on a mortuary slab. At the end of every episode, ahead of the credits, the corpse on the slab comes back to life

and is given a short cameo in which they bemoan the fact they didn’t take out insurance. According to Routhier, the campaign

prompted a 135% increase in visits to the client’s website. “It’s a great example of an idea that puts entertainment and advertising side by side.

It’s such a smart execution that it really draws you in.”

Routhier praised the diversity of work and said it was extremely difficult to whittle down the category’s 1,300 entries to just 37 winners. Her jury awarded six Gold Lions and she reserved special praise for Nigeria’s first Bronze Lion, ‘Soot Life Expectancy’.

Among Gold Lions winners there were two wins for the UK, one for the UK/Canada, one for the UK/France and US, one for the US and one for France.

Dentsu celebrates Pharma Grand Prix THE WINNER of the 2023 Pharma Grand Prix is ‘Scrolling Therapy’, a mobile-based innovation entered by Dentsu Creative on behalf of Eurofarma.

Jury president Joshua Prince, CEO of Professional Group, Omnicom Health Group, Global, said the Argentina/US entry was a “classic example of creativity as a force for good, where science and art come together to elevate the conversation”.

Aimed at Parkinson’s sufferers, ‘Scrolling Therapy’ is a beautifully simple design feature that sees facial expressions rather than fingers and thumbs used for scrolling down mobile phones. “People with Parkinson’s have an issue with facial masking,” said Prince, “a condition where

immobilised muscles lead to seemingly blank expressions. Scrolling therapy forces people to use their faces to scroll, meaning that a simple everyday task

JOSHUA PRINCE, PRESIDENT, PHARMA JURY

is transformed into a form of regular exercise.”

As for general trends in the category, Prince said there was “a real increase in pharma entries as opposed to pharma-adjacent entries”. This suggests Cannes Lions’ efforts to create clear water between Pharma and Health & Wellness is working.

The Pharma category was restructured this year to clearly distinguish it from its sister category, which does not face the same stringent restrictions. All work entered into Pharma Lions must be aimed at specific practitioners and patient groups in relation to the management of a disease or medical condition diagnosed and treated by a healthcare professional.

The work must be created

specifically to shape understanding of medical conditions, drive their treatment and/or advocate for the development or provision of those treatments.

He also said “we saw clients doing some very brave work. There were several examples of clients coming up with radically different creative ideas for the same communications challenge — in a bid to connect with audiences.”

On AI, he said: “We saw a lot of AI-based submissions, but there was also a lot of human creativity being used to address complex problems.”

Aside from the Grand Prix, there were also two Golds for Grey entry ‘The Most Beautiful Sound’ (US) and Intouch Solutions’ Inequality ‘You Can’t Ignore’ (US).

PUBLICIS PLEDGE LANDS GRAND PRIX FOR GOOD ‘WORKING With Cancer’, a Publicis-inspired initiative, has secured the Lions Health Grand Prix for Good. Jury president Sueann Tannis, senior director integrated communications, UN Foundation, called it a “deeply moving” entry that showed how “real stories, collective action and brilliant creativity can change the world”.

Unveiled by Publicis Foundation at the World Economic Forum in Davos, ‘Working With Cancer’ is a global initiative which asks companies to pledge their commitment to building supportive and recoveryforward work cultures for their employees. To date more than 600 firms have signed up.

Tannis’ jury set itself several criteria for selecting a Grand Prix. These included creativity, scalability, impact, innovation and the ability to address health disparities.

‘Working With Cancer’ ticked these boxes, she said, and was a “great example of how collective action can be harnessed to solve a health crisis”.

The ‘Working With Cancer’ programme will have a high profile this week. In a session on Thursday, industry creatives will be invited to build a culture-defying campaign for everyone living and working with cancer. A major initiative to erase the stigma of cancer at work, the winning campaign(s) will be supported by $100m in media.

SUEANN TANNIS: “BRILLIANT CREATIVITY”

4

NEWS

CMOs and CFOs ‘must start speaking the same language’ THE LIONS Creative Impact Sessions — co-curated with WARC and taking place throughout the week — set out to “prove that creativity adds value to your business,” according to Jenni Middleton, Cannes Lions senior vice-president, content.

The 37 sessions are designed to respond to the “global macro challenges” that are putting added financial pressures on CMOs to justify investment in creativity, Middleton added.

The ultimate is to support creatives by helping them create a toolkit that quantifies the once intangible value of creativity and show how it “delivers fantastic growth for your business,” Middleton said.

The Monday session at the Debussy with Mastercard

CMO, Raja Rajamannar, and CFO, Sachin Mehra, titled Happy Tension: The Power of CMO and CFO Partnership, underlined the new marketing approach.

“Learning to speak each other’s language and learning what each needs to deliver, was the aim of the seminar,” Middleton said, adding that CMOs especially need to communicate, and demonstrate, how creativity drives business growth and creates competitive advantage.

“It’s a statement of intent to bring a CFO into the Palais to help the audience to understand how to speak that language, to defend their budgets,” said David Tiltman, senior vice-president, content, at WARC. The research body, which tracks marketing effectiveness, is providing

insights at the sessions.

“It has become increasingly apparent to us that marketing has a language problem,” he said. Phrases like “brand-building” and “pur-

pose” often don’t translate beyond the marketing team.

While the sessions intend to better align this language, a new white paper by WARC, in collaboration with the

JENNI MIDDLETON AND DAVID TILTMAN

B2B Institute — LinkedIn’s marketing think-tank— and Roger Martin, CEO advisor, strategist and author of Playing to Win, aims to help create a familiar marketing framework that is better understood across the entire organisation.

The study — Making a Promise to the Customer: How to Give Campaigns a Competitive Edge — puts a clear Promise to the Customer (PTTC) at the heart of a marketing model that is easily understood by the C-suite — and customers.

“PTTC is an exciting idea because it can work both at a corporate level and as a starting point for creative communications,” Tiltman said. “And as we are starting to see in the analysis, this approach can deliver real benefits in terms of brand health and long-term sales impact.

If the business knows what its promise to the customer is, then everyone can get behind that.”

Uncommon’s great Outdoor win

BE CREATIVE AND THINK EFFECTIVE, CONTD.

UNCOMMON Creative Studio has won the 2023 Outdoor Grand Prix for ‘British Original’, a humorous billboard campaign with no fewer than 512 different executions.

Jury President Javier Campopiano, worldwide chief creative officer at Grey and global chief creative officer of OpenX from WPP, said: “At first it seems like a classic construction. But beneath the surface it’s a campaign that carries so many different emotions and different ways of expressing the core idea.”

The campaign’s starting point resembles a customer survey, asking people to identify their reason for travel — business, leisure or other. In this case,

takes three years of investment to see a return on a creative campaign, and the Creative Effectiveness Lions allow brands to measure success over the long term. So do explore the winning work at the Palais to see excellence in action. Building a creative culture starts with leadership. But the latest Lions State of Creativity Study shows a crisis in leadership confidence, with less than half of brand respondents rating their leadership as good or excellent. But an increased confidence in creativity was also reported, and creativity is now deemed an

the ‘other’ box is filled by funny phrases. So one billboard reads ‘Business. Pleasure. French Boys’. Another reads ‘Business. Pleasure. To put a few time zones between me and the annual report’.

Campopiano said the Out-

JURY PRESIDENT JAVIER CAMPOPIANO

door category is one that offers up “so many possibilities.

So one of the key goals of our jury was to represent as many as we could. Historically, it has been a static category, but now through technology it is so fluid. It’s one of the few media where people are not controlled by screens, it shows a different part of everyday life and that leads to distinct behaviour.”

Alongside the Grand Prix, there were nine Outdoor Gold Lions. Winning campaigns came from France (2), the UK (2), Argentina, Australia, Canada, Chile and South Africa. BETC Paris won three Gold Lions for distinct Lacoste executions.

important attribute for leaders.

This year, we’ve introduced the Creative Impact content stream, co-curated with WARC. It helps marketers understand and tackle pressing challenges, while building creative capabilities to drive growth through creativity. Please check the programme for more information.

Cannes Lions is a forum for everyone in the business of creativity to learn, connect and raise the bar. Thank you to all marketers, creatives and industry leaders who believe in creativity for being here.

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6

NEWS

Why Barbie’s most favourite accessory is imagination

BARBIE, soon to be immortalised on the big screen, has built a lasting legacy over more than six decades through its appeal to “imagination”, Richard Dickson, president and COO of manufacturer Mattel, said.

Speaking to a packed crowd at the Palais II on Monday, the toy tsar compared Barbie’s longevity to the “incredible legacy” of the Cannes Lions International Festival of Creativity, both having appealed to the imagination to drive “business creativity”.

The best-known doll has 99% recognition among consumers. Dickson put the long-term success down to Mattel’s ability to leverage a child’s imagination. “Many of us have lost that innate sense of creativity,” he said of adults who “play less”.

MATTEL’S RICHARD DICKSON

Dickson described how the pioneering fashion doll was created in 1959 as a way for girls to “imagine their future”. Selling 300,000 units in its first year, Barbie soon became a “girl empowerment brand” and symbol of women’s equality as it imagined young women getting out of the home and building careers.

This “exciting new portal of possibilities” soon welcomed diversity when African-American woman Kitty Black Perkins created the first black Barbie as the chief designer of fashions and doll concepts for Mattel’s Barbie line, Dickson said.

But while embracing diversity, Barbie creators failed to change the doll’s figure in line with the body-positivity movement. Complacency

Pfizer gets up close and personal THE WORLD is transforming at such a pace that “we could well be obsolete by the time we get home at the end of the week”.

So said Arianna Huffington, founder and CEO of behaviour-change tech company Thrive Global, founder of Huffington Post and the author of 15 books, as she introduced yesterday’s

Pfizer seminar, How to Use Creative Transformation to Disrupt Your Business.

And if ever an industry is at an inflection point it is biopharmaceuticals.

“I think we’re at a very interesting and unique moment,” said Angela Hwang, Pfizer’s chief commercial officer and president of its global pharmaceutical business,

who has been named one of Fortune’s Most Powerful Women three years running.

Under her leadership, Pfizer has brought 600-plus medicines and vaccinations to market, and is set to launch another 19 products over the next 18 months. “The amount of awareness and education we have to do to support these products is PFIZER’S DREW PANAYIOTOU (LEFT) AND ANGELA HWANG WITH THRIVE GLOBAL’S ARIANNA HUFFINGTON

enormous,” Hwang said.

“COVID changed us. People now look to us to be beacons of science and innovation, and that comes with responsibility.” It also, she added, calls for a different approach to communication to reflect the different way that people are now engaging with healthcare: “We want our clients to understand and care about their treatment and that means conveying the science in a relevant, compelling, interesting way.”

Hwang’s solution was to bring in Drew Panayiotou in late 2022 as Pfizer’s first-ever global chief marketing officer, tasked with disrupting the group’s marketing in new and unexpected ways, and transforming Pfizer’s relationship with its clients from the purely transactional to a more emotional connection.

had set in and by the early 2010s the doll had become “unfashionable”, he said.

Mattel then did what many thought would be impossible and “changed the trajectory of the Barbie brand”.

The key was to define a brand purpose, to embark on design-led innovation and cultural reinvention.

The new strategy was embodied in the award-winning “you can be anything” campaign of 2015, and now the creation of what Dickson calls “the most inclusive range of dolls on the planet”.

Following a 20% sales dip between 2012 and 2014, the Barbie brand is riding an unprecedented wave of success, having doubled sales in the seven years after its nadir.

When the Barbie movie is released this summer with Margot Robbie in the lead alongside diverse Barbies played by the likes of Issa Rae and Dua Lipa, the brand is likely to reach even bigger heights.

“Science is ever-changing and dynamic,” Panayiotou said, adding that, with the biopharma industry, “creativity has such an opportunity to unlock value for the world”. Noting that one out of every 10 people now access their healthcare from digital sources, he added: “You have to be in the right channels at the right places at the right time. You have to go from one-size-fits-all messaging to one-size-fits-one.”

Panayiotou referenced Pfizer’s evolving work with celebrities, notably its recent COVID-booster spots featuring US homemaking doyen Martha Stewart and music icon John Legend. “And last week we announced a new relationship with Lady Gaga,” he said. “She suffers from migraines, which affect around a billion people worldwide.

Having somebody like Lady Gaga talking about migraine is so powerful and impactful.”

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9

Not content with being named Creative Marketer of the Year in 2022, AB InBev has pulled off a first with its second honour in two consecutive years — ­ the first brand to achieve this feat in the 70-year history of the Cannes Lions Festival of Creativity RESPONDING to his company’s second Creative Marketer award at yesterday’s opening seminar, Marcel Marcondes, chief marketing officer at AB InBev, said that the 2022 win had been “a dream come true for the entire team”. To still be living that dream in 2023, he added, is the most “meaningful and flattering” proof that AB InBev’s approach to creativity is not only successful but, more importantly, sustainable.

And the journey never ends, Marcondes stressed, sharing the five key things that AB InBev has learned along the road to success in Cannes. First, use creativ-

ity to drive growth. Second, use it to solve real consumer and business problems: “If you’re doing creativity for the sake of creativity, you’re in the wrong business.”

Third, build a sustainable system within your organisation that allows creativity to grow and flow. Fourth, be ambitious but stay humble: “Remind yourself you’re not as good as you think you are”. And lastly, believe: “Believe in yourself, your people and your partners.”

Marcondes was also quick to address the transgender elephant in the auditorium.

Earlier this year, Bud Light forfeited its top spot on the US beer market following a promotion featuring transgender influencer Dylan Mulvaney. Sales of Bud Light and Budweiser dropped almost 25% amid a backlash from US conservatives. “It’s been tough to see all the controversial

‘We do

beer’

AB INBEV’S MARCEL MARCONDES: “IT’S NEVER JUST ABOUT THE BEER”

and divisive debates around Bud Light,” Marcondes acknowledged. “In moments like this, brands must be driven by their values and we believe beer is for everyone. But it’s been an important wake-up call to all us marketers to be humble — and that’s what we’re doing, being very humble.

It also taught us that we really need to understand our consumers and celebrate all of them, but in a way that brings them together not drives them apart.”

Marcondes urged the audience to “never forget about page one of the book: making great marketing that makes brands distinctive.”

Marketing, for example, like Budweiser’s extraordinary pivot 48 hours before the 2022 World Cup when, in a sudden change of policy, Qatar banned the sale of beer near the stadiums, destroying at a stroke the official sponsor’s most ambitious global campaign ever. In response, Bud announced it would donate unsold beers to the winning country — Argentina — turning a major blow into a marketing triumph. In a similar vein, Brazil’s Bramha created the Foamy Haircut, consisting of a creamy white top over golden lower locks, to maintain its connection with football after its beer was banned from stadiums.

Marcondes summed up AB InBev’s purpose as “creating a future with more cheers”.

He added: “We do beer, which is a big privilege. Beer is present in our lives at all those meaningful moments.

It’s never just about the beer — it’s about being together.”

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Publicis reaps rewards of it’s pioneering AI project and makes fun of doubters SIX YEARS ago, agency group Publicis was greeted with skepticism and disbelief when it used Cannes Lions 2017 to launch Marcel, an AI tool designed to support its employees in the work.

This year, with AI set to be a major talking point, it has launched a light-hearted advertising campaign in Cannes that pokes fun at the creative industry for its negative response to Publicis’ pioneering platform. In keeping with the campaign’s irreverent theme, an AI demo was used to playfully recreate those initial reactions to Marcel. On a more serious note, the firm says it is a reminder to the industry just how far AI has progressed in a short time.

Speaking to the Cannes Lions Daily on the eve of the 2023 event, Publicis Groupe chief strategy officer Carla Serrano said AI in general and Marcel in particular have become a competitive advantage for the company, connecting its global talent with content, growth and opportunity. “Back then, AI was laughed at. But fast forward, and you see that every company at Cannes is announcing its latest AI partnership. At Publicis, AI has long sat at the centre of our model: across Sapient for enhanced customer experience; at Epsilon to enrich and activate in real-time our first-party data; in media and critically in creativity, where it enhances dynamic creativity while optimising, accelerating and simplifying production processes.”

As the industry has grad-

ually awoken to AI’s potential, Publicis has kept on evolving Marcel, said Serrano. Today Marcel’s AI builds learning and development plans for employees, fuelled by Marcel intelligence — a collection of 100 million data points that provide relevant, personalised and targeted offerings. During COVID19, Marcel helped save over 2,500 jobs through its ‘Gigs’ function, while connecting the workforce around key moments such as Viva La Difference, the Cannes Do Awards and

“Most recently, Marcel launched PublicisGPT, which puts the power of generative AI in the hands of the firm’s global talent” CARLA SERRANO

Pausing for Action. Most recently, Marcel launched PublicisGPT, which puts the power of generative AI in the hands of the firm’s global talent.

Emmanual André, Publicis’ New York-based chief talent officer, said Marcel’s ability to connect the company ’s 94,000 employees has created “a completely transformative experience of what the company can do you know. It has enabled our employees to meet folks beyond the floor of their office — sharing their profiles, ambitions, tastes and connections. It also gave rise to initiatives like Work Your World — which

allows our employees to work from anywhere in the group for six weeks.

That has provided a real creative release.” In the process, the capabilities of Marcel have proved a big factor in luring talent to the firm.

While Marcel was initially conceived as an internal tool, leading execs within the group insist that AI’s relevance to the marketing and communication sector goes much further now.

Publicis Group France chief creative officer Marco Venturelli admitted he was unsure about the benefits when Marcel was launched: “But AI has come a long way and I’m 100% sure there’s going to be a lot of discussion about AI this week — not just in the conference. I think a lot of companies that have used AI in campaigns will win Lions.”

For Venturelli, a critical point to note is the way AI has shifted from being “a concept to a phenomenal, practical tool. It allows us to complete some tasks so quickly that you can spend more time thinking about the right idea.

And when you consider fast-growing areas like personalised content, the volume our clients need these days couldn’t be done without AI.” Serrano added that Publicis’s bold entry into AI has given the company a competitive edge over rivals.

“We recently won a pretty sizeable piece of business and the client has asked us to integrate Marcel into their business. So I think definitely our early investment helped us.”

CARLA SERRANO: ‘‘BACK THEN, AI WAS LAUGHED AT’’

MARCO VENTURELLI: ‘‘COMPANIES THAT HAVE USED AI WILL WIN LIONS’’

12

NEWS

Big brand refresh on the menu at the new-look Havas Cafe

THE HAVAS Cafe has been a fixture of the Cannes Lions International Festival of Creativity since 2006, serving as a networking and socialising hub for clients, prospects and partners, a venue for conferences and concerts, and a home away from home for the French communications giant’s worldwide family.

This year, the newly-expanded venue has another function — to showcase the group’s new brand architecture and visual identity, which launched last week across various digital and legacy media platforms.

“Our last brand refresh was 20 years ago, so this is an important moment for us,” said Charlotte Rambaud, Havas’ global chief

communications officer.

“And this isn’t just a logo tweak, but a whole new identity. We now have one name — Havas — and 70plus Villages around the world. And we all share one vision around meaningfulness and the same entrepreneurial spirit.”

Realised in collaboration with Conran Design Group, the identity revamp was necessary to help Havas’ clients navigate a network that had become fragmented and confused.

“We needed to bring more clarity to our clients,” Rambaud said. “And we needed to make sure that our brand is in line with who we are today. We’re very proud to be part of Vivendi, a global leader in media entertainment and

communications, but our existing brand and brand architecture weren’t communicating this.”

Rambaud is confident that Havas has “found the right

balance between heritage and modernity” with its new, simplified branding model. In the meantime, there’s no doubting the Havas Cafe’s ability to bal-

HAVAS’ CHARLOTTE RAMBAUD: “THE RIGHT BALANCE”

It’s time to treat trauma with care GLOBAL PR and marketing consultancy Ketchum has recently established a division that aims to create brand campaigns through the widening lens of trauma.

Whether through global pandemics, the growing impact of climate change EBONY COPELAND (LEFT), JIM JOSEPH AND TASHNI-ANN DUBROY

or general anxiety fuelled by the so-called infodemic, the world is becoming increasingly traumatised, said Ebony Copeland, director of student health at Howard University.

The academic, along with colleague Tashni-Ann Dubroy, executive vice-pres-

ance business and pleasure. This year’s attractions include a panel session on Thursday on the impact of AI on creativity, a performance by rising Nigerian singer Yemi Alade and a chance to see meet the Rugby World Cup trophy — along with legendary French player Thierry Dusautoir.

ident and chief creative officer at Howard University, is working with Ketchum to help brands address the nonstop cycle of trauma. “We are addressing trauma in many different realms,” she said, observing that the diverse impacts extend from “the physical or emotional to your

social or spiritual wellbeing”.

“If you’re part of a marginalised community of any form, it’s a non-stop barrage of trauma, hate and feeling you’re left out,” said Jim Joseph, Ketchum CEO in the US and global chief marketing officer. “As marketers and advertisers and brands, we have to understand how our audience and consumers are facing trauma, and apply that understanding to whatever we put out in the marketplace.”

Ketchum and the trauma-research team from Howard University were behind a workshop on Monday to explore how best to incorporate trauma into creative work. This is vital to ensure that brands and markets do not “continuously trigger trauma”, Dubroy added. “We want advertisers, marketers,

PRs and crisis-management people to walk away from our session thinking about each other’s humanity.”

Dubroy hopes the workshop’s attendees will have understood their responsibility “to ensure that, when we tell a story, we help to relieve some of the traumatic stories people have been facing”.

It’s also important that creatives and trauma-informed leaders tell stories that help consumers get beyond the trauma and “build resilience”.

Joseph said that the largely young and engaged audience at the workshop had been willing to speculate on the potential trauma faced by anonymous people presented in photos. The idea was to show how it is possible to reinterpret a story based on trauma and to “potentially change the world”, he said.

NEWS

FROM vaginal health to the overpowering feeling of invisibility that accompanies the menopause, a huge audience turned out to hear Oscar winner Halle Berry call for “more conversations” about the social taboos that stop women living their best lives.

Accompanied by Patricia Corsi, chief marketing and information officer – consumer health, Bayer; and Kristen Cavallo, global CEO, MullenLowe Global, Berry said: “It all starts with talking and creating a community feeling. No subject should be off limits.”

13

Berry was at Cannes Lions to talk about her new enterprise, re-spin, which is focused on helping women deal with perimenopause and menopause. Setting herself the goal of being “to menopause what Dr Dre is to headphones”, she said: “There are a lot of women who don’t feel they are valuable to society anymore once they go through menopause. As someone who is currently smack in the middle of it, I want women to be able to share stories, access resources and find the products they need.”

A veteran of diarrhoea campaigns, Corsi talked

about her own journey as a marketer – recalling how she had felt uncomfortable when first discussing vaginas in meetings. “But now just pick your subject — anus, penis, vulva, vagina, I’m game.” Like Berry, Corsi said taboos around sensitive subjects are holding women back — with some areas of discourse actually going into reverse. TikTok, for example, is now regarded as a better source of education about periods than schools. “Through conversations and better understanding we can empower people. I want people to think of us as the taboo slayers when we leave this stage.”

Cavallo said agencies and entrepreneurs were missing a trick if they didn’t realise the scale of the opportunity that Berry is now tapping into.

“Menopause is reckoned to be a $600bn industry. Wherever there is a taboo subject, there is opportunity for agencies to grab attention — as long as they are not nervous about ideas.”

Berry stressed, however, that “you have to start by working towards a cause you believe in. If you are passionate and stay true to yourself, the business will follow.”

All the panellists agreed that empowering women requires men to be involved in the conversation.

Berry said: “We all have to work together to change the narrative. So we need to educate men to be open and curious about these issues.”

‘No subject should be off limits’

“

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how rigorous WARC’s case studies are. ” � Seraj Bharwani Chief Strategy Officer Illumin

WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help our clients deliver greater marketing impact and better business outcomes.

For more information visit warc.com.

NEWS

15

‘We are just getting started!’

MONDAY’s session How Hip Hop and Science Turned Kids Into Sugar Experts, from IPG Health, saw the audience receive a history lesson in the challenges faced by educators and medical experts as they try to spread the bad news about the harmful effects of sugar — as well as a blistering performance from hip-hop icon Darryl ‘DMC’ McDaniels.

DMC contributed to the 2022 Health Grand Prix for Good-winning campaign ‘Lil Sugar’, which used rap, storytelling and gaming to open people’s eyes to the omnipresence of sugar in its many disguises in everyday food and drinks — there are numerous names for ingredients that are effectively sugar. The medical problems arising from this are especially prevalent in marginalised and underserved communities.

Lori Rose Benson, executive director and CEO of Hip Hop Public Health, told the story of how her organisation has pioneered an approach that identifies the medium, the message and the messenger that can best disseminate health information — which is where hip hop comes in. They have worked with Doug E Fresh, Chuck D, Ashanti and Cheryl ‘Salt’ James, among others.

She explained how they are focused on empowering young people as advocates within their families and communities, giving them the facts in a fun way. The ‘Lil Sugar’ campaign is aimed at all ages, and includes an app that gamifies identifying the sugars on food and drink labels — particularly enjoyed by 10- to 15-year-olds — and a picture book for the very young that can spark a sharing moment with parents; Hip Hop Public Health’s aim is to empower youngsters to “develop their agency”.

DMC knows a lot about the power of music and words — that together they can share and inspire without the receiver even being aware that they are learning. “The ABCs [song] is the greatest hip hop song ever,” he said, as he got the audience to chant the alphabet along with him. “It’s all about rhythm and rhyme.”

Asked why ‘Lil Sugar’ was so successful, he said: “Music is energy, vibration, frequency … hear it one time and you learn it,”; and hip hop is “information, creation and transformation.”

This year marks the 50th anniversary of hip hop, over which time the genre has helped spread the word about many challenges for disadvantaged people as well as making us dance, and DMC re-dedicated his name for this session as Determination Motivation and Concentration, as he asked the audience to pledge commitment to progress: “Spread the word, we are just getting started!”

16

NEWS

SAWA’s president tells brands it’s time to see the big picture

CELEBRATING its own 70th anniversary along with Cannes Lions, SAWA, the Global Cinema Advertising Association, put the focus on the big screen in a session on Monday that delved into the art and science of creativity in cinema. Reminding us that “size matters” the seminar examined the latest scientific research and explored how brands can get the most out of major theatrical movie releases and utilise the immersive big-screen experience.

Addressing questions about the future, SAWA president, Kathryn Jacob, said the recovery post-COVID had been remarkable.

“Filmmakers are still deeply connected to cinema release and three films released post-COVID have entered the global top 10,” she said.

“We’ve had billion-dollar commitments from platforms that people thought were going to threaten cinema — Amazon, Netflix and Apple have all re-emphasised how important theatrical release is going to be for content strategy.”

Ukonwa Ojo, former global chief marketing officer and

US general manager of Amazon Prime Video & Studios, and founder and CEO at Zaia Ventures, stressed how audiences like to both stream at home and go to the cinema.

“That’s because the cinema experience plays a different role — it’s a very social experience,” she said. “You get to go to this elevated sound

and picture experience. You get to go through different emotions with other people.”

A key takeaway from the session was that audiences pay more attention to the message if it is on the big screen, and there’s now scientific research to show that.

Mike Follett, managing director of Lumen Research,

FROM LEFT: KATHRYN JACOB, UKONWA OJO, MIKE FOLLETT AND JELLE DEMANET

Lions Advisory study shows how ad industry is ‘doing more with less’ THE LATEST edition of the Lions State of Creativity Study shows adverting professionals at a crossroads. With global uncertainty limiting budgets, creatives are being forced to make more impact with less.

When proving the value of creativity, it is now vital to demonstrate a clear link with commercial outcomes, according to the report by Lions Advisory. Overseen by vice-president Spencer Fox, the study surveys over 2,400 creatives and marketers across 102 countries.

Around 50% of participants agreed on the biggest external challenges facing the industry, including rising inflation and cost

of living; media and audience fragmentation; and understanding changing consumer habits.

Among key recommendations to enhance the power of creativity amid these challenges is to build productive relationships with AI; to forge deeper collaborations with the creator community; and to instill best practice approaches throughout the marketing regime to allow creativity to flourish.

While faith in the potential of creativity was common among those surveyed, optimism was often offset by doubt, with a common refrain that the ad industry is “limitless, but limited”.

“But to foster creativity, we must see these constraints

as opportunities, not limitations,” the study said.

The survey revealed a shift to searching for collaborators beyond the standard “creative domain” to promote more diverse ideas.

Joint research from Deloitte Digital and Lions reveals that finding “hidden” creatives from less likely sources is vital to creative business transformation.

Around two-thirds of respondents focused on AI as one such collaborator, regarding it as technology that can amplify human creativity. The big question on the mind of those surveyed: “How can we harness its power rather than be threatened by it?”

“AI is playing a much big-

ger role in the field of creativity. It is used more and more to enhance creativity as it provides new tools and platforms that make it easier for people to be creative,” according to one

SPENCER FOX, VICEPRESIDENT, LIONS ADVISORY

explained how new technology has been developed to measure the attention paid to the screen in seconds per thousand impressions by tracking the faces of viewers in an auditorium.

The results, he said, were astounding. “This is really, really important data because we’ve had this feeling that cinema might be better than other media but now we have the data. Cinema is essentially unique. The storytelling potential of cinema is radically different.”

Apollo8 founder Jelle Demanet, explained how faces of viewers can now also be tracked for an emotional response using technology that can detect up to 200 people’s faces in a cinema audience.

“So we know at each moment what emotional expression the audience is showing. With advances in AI, emotion recognition algorithms, we can now look at how emotions change over time.”

respondent. Another was worried about negative impacts. “Will AI generation kill the creative industry?”

The study recommends creatives “cautiously embrace” AI, noting that “the best ideas come from the crossroads of creativity, technology and humanity.”

Building a brand community was regarded as a vital means to drive brand growth amid uncertainty and tighter budgets.

The survey gives the example of sportswear brand Under Armour, which teased its digital sneaker launch among basketball fan communities on Twitter and Discord to build anticipation. The sneaker sold out minutes after it launched as 4.5 million people tried to buy the product.

“The stronger your presence in a community, the more effective these activations will be,” stated the study.

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PROGRAM HIGHLIGHTS:

DAY 1

MONDAY JUNE 19TH

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How Culture Travels

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How Will AI Impact the Creative Industries?

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TUESDAY JUNE 20TH

→ 2:50PM - 3:30PM

Evolution of Dialogue: Culture & Tech

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→ 4:00PM - 4:40PM

Musically Unwrapped

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DAY 3

WEDNESDAY JUNE 21ST

→ 4:30PM - 5:10PM

Can Film & Entertainment Bridge Cultures?

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Media in MENA: Challenges & Opportunities

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Full program and registration: canneslions.srmg.com

DAY 4

THURSDAY JUNE 22ND

→ 2:30PM - 3:10PM

Keynote by Award Winning Creative Director Ali Rez

→ 3:30PM - 4:10PM

Keynote by Award Winning Director Ali Ali

→ 4:20PM - 5:00PM

Storytelling fireside chat with Elyanna: Journey to the Global Stage

→ 5:10PM - 5:50PM

Venturing Beyond Borders: MENA’s Rise as a Thriving Venture Capital Hub

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→ 8:30PM - 01:00AM

MENA Night

+ MORE

Naïka • Elyanna • Rodge

FOCUS ON BRAZIL

21

MOTHERHOOD IN THE FRAME: ‘DISCURSO’ BY ALMAPBBDO FOR O BOTICÁRIO

DEI goes

organic Brands including O Boticário and P&G are moving towards more organic DEI campaigns, rooted in issues that have real relevance to Brazil’s increasingly ‘conscious’ consumers, writes Paulo Macedo, editor of Propmark and BrandPerformance

FOCUS ON BRAZIL

22

T

HE FOCUS on DEI has intensified in recent years.

Advertisers have responded by creating campaigns that are more organic in tone and centre on such qualities as resilience, empathy and tolerance.

Consumers, meanwhile, are increasingly opting for brands, products and services that reflect their views and principles.

Brazil’s advertisers and agencies have embraced the push for DEI, as has the Brazilian Association of Advertisers (ABA). “We encourage our 200-plus associates to prioritise marketing that connects need with the desires of the public,” says Sandra Martinelli, executive president of ABA. “With social networks becoming more active and prevalent, the level of data collection has increased.

Therefore, communication with a purpose is vital if brands want to continue to be relevant.”

As a result, DEI advertising campaigns are no longer restricting themselves to content focusing

on gender and racial issues. For example, O Boticário, a Brazilian beauty brand and an AlmapBBDO client, went beyond the obvious to celebrate Mother’s Day, which falls in Brazil on the second Sunday of May. The agency created ‘#MaternidadeSemJulgamentos’, which aims to spark a conversation about maternal guilt, judgements around motherhood in a society where mothers often support their entire family, and the relationship between mothers and their children.

“The idea was to take advantage of Mother’s Day to throw light on a hidden aspect of motherhood,” says Marcela De Masi Nogueira, director of branding and communication at O Boticário. “We know that when a child is born, guilt is born, along with various judgments surrounding motherhood, often veiled and described as opinions or advice. We wanted to honour mothers but, more than that, generate conversation, awareness and reflections on motherhood with less judgment and blame,

and more love and acceptance.”

Grey Brasil, meanwhile, tackled racial inequality with its ‘Cria da Quebrada’ campaign for P&G’s Racial 360º initiative.

TRANS POLITICIAN ERICA MALUNGUINHO (LEFT) WITH SOKO’S GABRIELA RODRIGUES

INTERESTED IN ADVERTISING? LIONS DAILY NEWS Contact our Sales Director Lisa Ray at the Lions Daily News office on level 4 of the Palais des Festivals Office: +33 (0)4 92 99 83 06 Mobile: +44 7798 662 955

CANNES LIONS 70

FOCUS ON BRAZIL

The agency’s action set out to attract more black Brazilians into the creative advertising market, in which only 15% of strategic management positions are currently held by black people.

For P&G, ensuring that Brazilian diversity is represented both in front and behind the camera in its campaigns is a priority. “For more than 180 years, P&G has maintained a global commitment to be a force for good and a force for growth. Only when we broaden our vision will we be able to broaden the spectrum of the images we see, the voices we hear, the stories we tell and the people we understand. This is how P&G is working with and for black creators, both behind the cameras and in front of them,” says André Felicíssimo, president of P&G Brazil.

“Making Brazil’s advertising industry more inclusive is both urgent and important, considering that 56% of the Brazilian population is black,” adds Luciana Rodrigues, CEO of Grey Brasil. “It is our duty, as a communication company, to build

23

bridges towards a fairer society.”

Independent agency Soko has pioneered remote working, with its 350 or so employees — more than 80% of which identify as LGBTQ+

“Communication with a purpose is vital if brands want to continue to be relevant”

SANDRA MARTINELLI — working from home. The agency took a Gold at last year’s Cannes Lions International Festival of Creativity for ‘#StuckInThe80s’ for Brazilian soft-drink brand Guaraná Antarctica, which sponsors the Brazilian women’s soccer team.

The campaign used typical — and outdated — 1980s products, such as a Walkman, to illustrate outdated prejudice against women in sports.

Recently, educator, artist and Brazil’s first transgender politician Erica Malunguinho joined Soko’s culture and impact department, headed by Gabriela Rodrigues, a Creative Strategy Jury member at this year’s Festival. In 2021, working closely with the advertising industry, Malunguinho succeeded in overturning a bill that sought to prevent advertising featuring LGBTQ+ content in São Paulo.

In recent years, there have been clear advances in the DEI universe.

Much, however, remains to be done. Stereotypes have always existed, but the time has come to leave racism and homophobia where they belong — in the past.

Brands want to sell their products and services to all types of people.

It therefore makes no sense for our industry to ignore what ChatGPT is incapable of generating: creativity through human synapses.

www.costaricafilmcommission.org or FilmCostaRica@procomer.com

25

FOCUS ON CANADA

Diverse but not

divisive

Your brand needs to be simultaneously diverse and authentic. How do you achieve both without compromise? Jessica Robinson, content lead at Globe Content Studio, shares her thoughts

FOCUS ON CANADA

26

I

T’S NOT enough simply to feature diversity in your marketing visuals. Audiences expect brands to be thoroughly shaped by diverse perspectives. And yet, this cannot simply be a box-ticking exercise — brands that artificially impose diversity at the last minute, compromise the authenticity of their work and consumers will see right through them.

Empowering creators to tell their own stories is, to us at Globe Content Studio, authentic DEI (diversity, equality and inclusion) in practice. We strive to bring on creators that identify with the stories they’re telling whenever possible, while acknowledging that sometimes it might be challenging for a variety of reasons.

Your most authentic content comes from letting the subject of your story speak in their own voice.

By approaching your storytelling people-first, your content is built on genuine representation, connection and purpose — fundamentals that will resonate with your audience.

The Globe Women’s Collective is our editorial section on women and work. Many of the stories profile women leaders or offer practical advice on growing your career featuring women experts. But it’s not enough that women are the subject of the story — they also need to be the creators, which includes the writer, the editor, the photographer, even the page designer. Because whoever tells the story, shapes it from their own perspective. Representation has to permeate the entire process.

Thoughtful representation creates space for different intersections of identity. A story about black women with kinky, curly and Afro-textured hair embracing natural styles in the workplace reads very differently than a first-person piece about an Asian woman embracing her greys.

But both are about women wearing their natural hair at work. By telling both stories, each with a different writer’s unique perspectives, experiences and takeaways woven into the content, we’ve offered a more complete picture of how women present themselves in professional settings, while always putting authenticity first.

When a hospital foundation came to Globe Content Studio wanting to produce content about its Brain Sciences Centre, which is still under construction and has yet to

treat a single patient, we needed to identify which storytellers can forge a connection between our audience and future patients — patients that don’t yet exist.

To do that, we told stories featuring former hospital patients who faced brain injuries or illnesses — conditions the Brain Sciences Centre will treat in the future — letting the emotion of their real experiences lay the groundwork in creating an implicit connection between the audience and the Centre. The perspectives of the foundation’s CEO, or even the doctors who work at the hospital, aren’t enough to create this connection: it’s the patients that the audience is seeking to see themselves in. It’s their emotions, their fear, joy and overwhelming gratitude that the audience feels. They have to be able to see themselves in the mother working so hard to manage her OCD, or the young professional who survives taking one wrong step and breaking their neck, to connect with the hospital and its mission. Your brand needs to find those stories that spark connection.

So what happens when your speaker and you audience aren’t the same?

Well, done right, the audience shouldn’t have to see themselves in the content to connect to it. We’re connecting them to the speaker’s passion, their experience, their community — and by doing so we’re creating a sense of purpose.

It’s what we did for a joint tourism partnership where the goal was to encourage travellers to visit Indigenous tourism experiences in the region. By starting with authentic representation, working with an Indigenous writer, photographer, illustrator and musician, we ensured they shaped what story was told and the way it was told. Instead of centring an imagined traveller’s thoughts and feelings encountering Indigenous foods, art and cultural spaces, our Cree musician shared his authentic reactions: how the smells and sounds of food being prepared in the kitchen called him back to his grandparents cooking him meals as a child, for example.

The storytellers’ connections to the experiences were the focus.

As a result, we brought our storytellers in community with the audience, giving them space to share in the way only insiders can.

The content was more personal

JESSICA ROBINSON

Jessica Robinson is the content lead at Globe Content Studio, the content marketing division of The Globe and Mail, Canada’s foremost news media company. Robinson pairs journalistic storytelling and insights in creative executions for brands including Destination Canada, Mailchimp and Gaggenau.

and therefore more interesting and engaging for the audience. The clear point of view lent itself to a clear sense of purpose. It was no mystery what the brand was accomplishing: it wanted to connect the audience to the land and its stewards.

Authentic, diverse storytelling is built on three things: representation, connection and purpose. To keep your brand aligned, when you go to craft your next piece of content, ask yourself three questions: Whose story is this? Are we making space for them to tell it themselves? How can they shape the story in a way no one else can?

With the answer to these three questions, you will know if you have a piece of content that will feel authentic to your audience, because it was produced by the right storytellers, with the right intentions.

OUTDOOR — WINNERS

Grand Prix

OUTDOOR A BRITISH ORIGINAL BRITISH AIRWAYS UNCOMMON CREATIVE STUDIO, LONDON UNITED KINGDOM

29

Location: Palais II Stage Date: Wednesday 21 June Time: 2-2:30 pm CET

Sir John Hegarty Co-founder and Creative Director, The Garage Soho & The Business of Creativity

Ashley Rudder Chief Creator Officer, Whalar

It’s not Content Creators OR Adland Creatives but BOTH And there’s more...

This year, we are launching Creators@Cannes, an official directory to let the world know which creators are attending the festival. Check out the QR code to meet the talented creators and learn more!

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Powering the Creator Economy

whalar.com

CLASSIC TRACK WINNERS /OUTDOOR

GRAND PRIX

31

IDEA CREATION • RETHINK, TORONTO

ENTERED BY • GREY COLOMBIA, BOGOTÁ

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

IDEA CREATION • GREY COLOMBIA, BOGOTÁ

F05/077 • UNITED KINGDOM

MEDIA • STARCOM, TORONTO

CULTURAL INSIGHT

PR • ZENO GROUP, TORONTO

TITLE • A BRITISH ORIGINAL BRAND • BRITISH AIRWAYS PRODUCT • TRAVEL ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B01/027 • CANADA

FOOD & DRINK CAMPAIGN TITLE • DINER BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP

GOLD LIONS A05/051 • FRANCE

RETAIL CAMPAIGN TITLE • BUCKET HAT BRAND • LACOSTE PRODUCT • LACOSTE ENTERED BY • BETC, PARIS

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES MEDIA • STARCOM, TORONTO PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

IDEA CREATION • BETC, PARIS

A05/052 • FRANCE

PRODUCT • REGENERATIVE FARM EGGS

PRODUCT • LACOSTE

ENTERED BY • VMLY&R, MELBOURNE

ENTERED BY • BETC, PARIS

IDEA CREATION • VMLY&R, MELBOURNE

IDEA CREATION • BETC, PARIS

PRODUCTION • AIRBAG, ABBOTSFORD MEDIA • MINDSHARE, MELBOURNE PR • BCW, MELBOURNE

D05/082 • UNITED KINGDOM

BRAND • LACOSTE

LIVE ADVERTISING AND EVENTS

PRODUCT • LACOSTE

TITLE • THE LAST PHOTO

ENTERED BY • BETC, PARIS

BRAND • ITV X CALM

IDEA CREATION • BETC, PARIS

PRODUCT • ITV X CALM ENTERED BY • ADAM&EVEDDB, LONDON

PRODUCT • HEINZ KETCHUP

ENTERED BY • HAVAS PARIS IDEA CREATION • HAVAS PARIS PR • FRANCE INFO, PARIS

F07/092 • UNITED KINGDOM

CORPORATE PURPOSE & CSR TITLE • THE LAST PHOTO BRAND • ITV X CALM PRODUCT • ITV X CALM ENTERED BY • ADAM&EVEDDB, LONDON

PR • HOPE & GLORY, LONDON

F07/105 • SOUTH AFRICA

CORPORATE PURPOSE & CSR TITLE • BREAD OF THE NATION BRAND • AB INBEV SA PRODUCT • CASTLE LAGER ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN

TITLE • SOCKS AND SANDALS

BRAND • HEINZ KETCHUP

PRODUCT • ASSOCIATION

MEDIA • THE7STARS, LONDON

BRAND • LACOSTE

TITLE • KITCHEN

BRAND • FONDATION ANNE DE GAULLE

PROMOTIONAL ITEMS & PRINTED MEDIA BRAND • HONEST EGGS CO.

B01/025 • CANADA

TITLE • ANNE DE GAULLE

PRODUCTION • CAIN & ABEL, LONDON

TITLE • FITCHIX

FOOD & DRINK CAMPAIGN

F05/051 • FRANCE

CULTURAL INSIGHT

IDEA CREATION • ADAM&EVEDDB, LONDON

RETAIL CAMPAIGN

RETAIL CAMPAIGN

POST PRODUCTION • TOWNHOUSE, BOGOTA / GERMAN JAVIER ROJAS CASTILLO, BOGOTA

D02/035 • AUSTRALIA

TITLE • PINK POLO

A05/053 • FRANCE

PRODUCTION • WHISKY CO, BOGOTA / ESTUDIOS MACHINA, BOGOTA

IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • CAIN & ABEL, LONDON MEDIA • THE7STARS, LONDON PR • HOPE & GLORY, LONDON

PRODUCTION • LITTLE BIG PRODUCTIONS, CAPE TOWN / PRESSURE COOKER, CAPE TOWN MEDIA • M-SPORTS MARKETING, RANDBURG

SILVER LIONS A01/016 • CANADA

FOOD & DRINK CAMPAIGN TITLE • KITCHEN BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

D06/037 • ARGENTINA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

INTERACTIVE EXPERIENCES

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

TITLE • THE ARTOIS PROBABILITY

MEDIA • STARCOM, TORONTO

PRODUCT • STELLA ARTOIS

PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B01/026 • CANADA

FOOD & DRINK CAMPAIGN TITLE • QSR BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO

BRAND • STELLA ARTOIS ENTERED BY • GUT, BUENOS AIRES IDEA CREATION • GUT, BUENOS AIRES PRODUCTION • KETAMA, BUENOS AIRES POST PRODUCTION • KETAMA, BUENOS AIRES

F04/080 • COLOMBIA

SOCIAL BEHAVIOUR TITLE • LIFE EXTENDING STICKERS BRAND • MAKRO PRODUCT • MAKRO SUPERMARKETS

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES MEDIA • STARCOM, TORONTO PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A01/017 • CANADA

FOOD & DRINK CAMPAIGN TITLE • QSR BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO

LIVE.

STREAMING.

PODCASTS.

AD TECH.

Serious about audio.

CLASSIC TRACK WINNERS/OUTDOOR

33

IDEA CREATION • RETHINK, TORONTO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

PRODUCTION • MALALA FILMES, SAO PAULO / PINGADO AUDIO, SAO PAULO / BVM CROSS, SAO PAULO / PUNCH AUDIO, SAO PAULO

MEDIA • STARCOM, TORONTO PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

A01/018 • CANADA

FOOD & DRINK CAMPAIGN TITLE • DINER BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES MEDIA • STARCOM, TORONTO

MEDIA • GREY, SAO PAULO PR • GREY, SAO PAULO

A08/019 • BRAZIL

CONSUMER GOODS CAMPAIGN TITLE • SECOND BEST HIGH CHAIR BRAND • IKEA

DISPLAYS TITLE • CHEETLE IN CHEADLE BRAND • CHEETOS PRODUCT • CHEETOS

TITLE • OOH - 2

ENTERED BY • CITIZEN RELATIONS, TORONTO

BRAND • UNIVERSITY ZUMBI DOS PALMARES

IDEA CREATION • CITIZEN RELATIONS, TORONTO

PRODUCT • RACISMO ZERO

PR • CITIZEN RELATIONS, TORONTO

ENTERED BY • GREY, SAO PAULO IDEA CREATION • GREY, SAO PAULO PRODUCTION • MALALA FILMES, SAO PAULO / PINGADO AUDIO, SAO PAULO / BVM CROSS, SAO PAULO / PUNCH AUDIO, SAO PAULO MEDIA • GREY, SAO PAULO PR • GREY, SAO PAULO

D01/049 • COLOMBIA

DISPLAYS TITLE • LIFE EXTENDING STICKERS BRAND • MAKRO PRODUCT • MAKRO SUPERMARKETS ENTERED BY • GREY COLOMBIA, BOGOTÁ

A08/020 • BRAZIL

CONSUMER SERVICES / B2B CAMPAIGN TITLE • OOH - 3

A02/041 • SPAIN

D01/004 • CANADA

CONSUMER SERVICES / B2B CAMPAIGN

PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

BRAND • UNIVERSITY ZUMBI DOS PALMARES

IDEA CREATION • GREY COLOMBIA, BOGOTÁ PRODUCTION • WHISKY CO, BOGOTA / ESTUDIOS MACHINA, BOGOTA POST PRODUCTION • TOWNHOUSE, BOGOTA / GERMAN JAVIER ROJAS CASTILLO, BOGOTA

PRODUCT • RACISMO ZERO ENTERED BY • GREY, SAO PAULO IDEA CREATION • GREY, SAO PAULO

D03/027 • ITALY

DESIGN FOR PROMOTIONAL ITEMS

ENTERED BY • DAVID, MADRID

PRODUCTION • MALALA FILMES, SAO PAULO / PINGADO AUDIO, SAO PAULO / BVM CROSS, SAO PAULO / PUNCH AUDIO, SAO PAULO

TITLE • THE CLOSER

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

MEDIA • GREY, SAO PAULO

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

PR • GREY, SAO PAULO

PRODUCT • HEINEKEN

PRODUCT • CHILDREN FURNITURE

CONSUMER GOODS CAMPAIGN TITLE • SECOND BEST COT BRAND • IKEA PRODUCT • CHILDREN FURNITURE ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID / INGO, HAMBURG PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A02/043 • SPAIN

CONSUMER GOODS CAMPAIGN TITLE • SECOND BEST STOOL BRAND • IKEA PRODUCT • CHILDREN FURNITURE ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID / INGO, HAMBURG PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

A08/018 • BRAZIL

CONSUMER SERVICES / B2B CAMPAIGN TITLE • OOH - 1 BRAND • UNIVERSITY ZUMBI DOS PALMARES PRODUCT • RACISMO ZERO ENTERED BY • GREY, SAO PAULO

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

B02/039 • SPAIN A02/042 • SPAIN

BRAND • HEINEKEN

CONSUMER GOODS CAMPAIGN TITLE • SECOND BEST HIGH CHAIR BRAND • IKEA PRODUCT • CHILDREN FURNITURE ENTERED BY • DAVID, MADRID

PRODUCTION • DIVISION, PARIS MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS POST PRODUCTION • THE MILL, PARIS

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

D04/057 • CANADA

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

TITLE • IKEA WINDOW SHOPPING

SPECIAL BUILD BRAND • IKEA PRODUCT • IKEA

B02/040 • SPAIN

ENTERED BY • RETHINK, TORONTO

CONSUMER GOODS CAMPAIGN

IDEA CREATION • RETHINK, TORONTO

TITLE • SECOND BEST COT BRAND • IKEA PRODUCT • CHILDREN FURNITURE ENTERED BY • DAVID, MADRID

PRODUCTION • UNDIVIDED CREATIVE INC., TORONTO MEDIA • CARAT, TORONTO POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

D05/009 • UNITED ARAB EMIRATES

LIVE ADVERTISING AND EVENTS TITLE • THE HEINZJACK BRAND • HEINZ

B02/041 • SPAIN

PRODUCT • HEINZ KETCHUP

CONSUMER GOODS CAMPAIGN

ENTERED BY • FP7 MCCANN, DUBAI

TITLE • SECOND BEST STOOL

IDEA CREATION • FP7 MCCANN, DUBAI

BRAND • IKEA

PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

PRODUCT • CHILDREN FURNITURE

MEDIA • FP7 MCCANN, DUBAI / VUZ, DUBAI / CARAT, DUBAI

ENTERED BY • DAVID, MADRID

PR • FP7 MCCANN, DUBAI

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

POST PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

CLASSIC TRACK WINNERS / OUTDOOR

34

D07/018 • FRANCE

F05/108 • PERU

PRODUCT • MICHELOB ULTRA

TRANSIT

CULTURAL INSIGHT

ENTERED BY • AB INBEV, MEXICO CITY

TITLE • INSIDE JOBS

TITLE • NATURAL INTELLIGENCE

BRAND • VOLKSWAGEN GROUP FRANCE

BRAND • NIKON

PRODUCT • VOLKSWAGEN

PRODUCT • NIKON

ENTERED BY • DDB, PARIS

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION • DDB, PARIS

IDEA CREATION • CIRCUS GREY, LIMA

PRODUCTION • ALLSO, PARIS / THE, PARIS

PRODUCTION • CIRCUS GREY, LIMA / PUNTO APARTE, LIMA MEDIA • GPO VALLAS, LIMA

E02/069 • ITALY

AMBIENT OUTDOOR

POST PRODUCTION • AGOSTO, LIMA / M4CIZO, LIMA

IDEA CREATION • DAVID, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES

A01/062 • MEXICO

FOOD & DRINK CAMPAIGN TITLE • RUNNER 4 BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA ENTERED BY • AB INBEV, MEXICO CITY

TITLE • THE CLOSER

F06/010 • NEW ZEALAND

IDEA CREATION • DAVID, BUENOS AIRES

BRAND • HEINEKEN

BREAKTHROUGH ON A BUDGET

PRODUCTION • LANDIA, BUENOS AIRES

PRODUCT • HEINEKEN

TITLE • PHONE IT IN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

BRAND • SKINNY

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCT • TELECOMMUNICATION COMPANY

PRODUCTION • DIVISION, PARIS

ENTERED BY • COLENSO BBDO, AUCKLAND

MEDIA • DENTSU REDSTAR, LONDON

IDEA CREATION • COLENSO BBDO, AUCKLAND

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

PRODUCTION • COLENSO BBDO, AUCKLAND

POST PRODUCTION • THE MILL, PARIS

MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

F01/008 • AUSTRALIA

LOCAL BRAND

F07/089 • FRANCE

A04/010 • FRANCE

AUTOMOTIVE CAMPAIGN TITLE • FOREVER KIDS - TWINGO BRAND • RENAULT PRODUCT • THE ORIGINALS ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS / THE SCOPE, HAMBURG MEDIA • OMD FRANCE, PARIS

TITLE • FURPHY, WHAT THE TRUCK?!

CORPORATE PURPOSE & CSR

BRAND • FURPHY

TITLE • SOLAR IMPULSE - PRÊT À VOTER

PRODUCT • FURPHY

BRAND • SOLAR IMPULSE

ENTERED BY • THINKERBELL, MELBOURNE

PRODUCT • PRÊT À VOTER

IDEA CREATION • THINKERBELL, MELBOURNE

ENTERED BY • PUBLICIS CONSEIL, PARIS

A04/011 • FRANCE

PRODUCTION • SCOUNDREL, SYDNEY / AKCELO, SYDNEY

IDEA CREATION • PUBLICIS CONSEIL, PARIS

MEDIA • THINKERBELL, MELBOURNE

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

AUTOMOTIVE CAMPAIGN

PR • THINKERBELL, MELBOURNE

MEDIA • PUBLICIS MEDIA CONNECT, PARIS PR • PUBLICIS CONSEIL, PARIS

F02/016 • CHILE

CHALLENGER BRAND TITLE • WE DIDN’T WRITE THIS CAMPAIGN

POST PRODUCTION • PRODIGIOUS, PARIS

F08/024 • AUSTRALIA

MARKET DISRUPTION

PRODUCT • NOTMILK

TITLE • FITCHIX

ENTERED BY • MRM WORLDWIDE, SANTIAGO

BRAND • HONEST EGGS CO.

IDEA CREATION • MRM WORLDWIDE, SANTIAGO

PRODUCT • REGENERATIVE FARM EGGS

PR • DOS ALAS, SANTIAGO

ENTERED BY • VMLY&R, MELBOURNE IDEA CREATION • VMLY&R, MELBOURNE

SINGLE-MARKET CAMPAIGN TITLE • CRY FOR THE LAW

PRODUCTION • AIRBAG, ABBOTSFORD MEDIA • MINDSHARE, MELBOURNE PR • BCW, MELBOURNE

ENTERED BY • LOLA MULLENLOWE, MADRID

BRONZE LIONS

IDEA CREATION • LOLA MULLENLOWE, MADRID

A01/060 • MEXICO

MEDIA • LOLA MULLENLOWE, MADRID

FOOD & DRINK CAMPAIGN

PR • LOLA MULLENLOWE, MADRID

TITLE • RUNNER 1 BRAND • MICHELOB ULTRA

F03/074 • SPAIN

SINGLE-MARKET CAMPAIGN TITLE • GEORGINA’S BILLBOARD COLLECTION BRAND • NETFLIX

PRODUCT • MICHELOB ULTRA ENTERED BY • AB INBEV, MEXICO CITY

ENTERED BY • PUBLICIS CONSEIL, PARIS PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS / THE SCOPE, HAMBURG MEDIA • OMD FRANCE, PARIS POST PRODUCTION • PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

A04/012 • FRANCE

AUTOMOTIVE CAMPAIGN TITLE • FOREVER KIDS - R12 GORDINI BRAND • RENAULT PRODUCT • THE ORIGINALS IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS / THE SCOPE, HAMBURG MEDIA • OMD FRANCE, PARIS POST PRODUCTION • PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

A05/018 • COLOMBIA

RETAIL CAMPAIGN

PRODUCTION • LANDIA, BUENOS AIRES

TITLE • KIDS BRAND • MCDELIVERY

ENTERED BY • DAVID, MADRID

A01/061 • MEXICO

IDEA CREATION • DAVID, MADRID

FOOD & DRINK CAMPAIGN

MEDIA • WAVEMAKER, MADRID

PRODUCT • THE ORIGINALS

IDEA CREATION • DAVID, BUENOS AIRES

PRODUCT • GEORGINA NETFLIX ORIGINAL

PRODUCTION • SAL GORDA, MADRID

BRAND • RENAULT

ENTERED BY • PUBLICIS CONSEIL, PARIS

BRAND • TETA & TETA SPAIN PRODUCT • TETA

TITLE • FOREVER KIDS - R5 TURBO

IDEA CREATION • PUBLICIS CONSEIL, PARIS

BRAND • NOTMILK

F03/052 • SPAIN

POST PRODUCTION • PRODIGIOUS, PARIS / THE SCOPE, HAMBURG

TITLE • RUNNER 3 BRAND • MICHELOB ULTRA

PRODUCT • DELIVERY FOOD SERVICE ENTERED BY • DDB COLOMBIA, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA

CLASSIC TRACK WINNERS/OUTDOOR

35

A05/019 • COLOMBIA

A09/035 • USA

IDEA CREATION • GREY, SÁO PAULO

RETAIL CAMPAIGN

NFPO / CHARITY / GOVERNMENT CAMPAIGN

PRODUCTION • NOTORIOUS FILMS, SÁO PAULO

TITLE • OFFICE BRAND • MCDELIVERY PRODUCT • DELIVERY FOOD SERVICE ENTERED BY • DDB COLOMBIA, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA

A05/020 • COLOMBIA

RETAIL CAMPAIGN TITLE • LATE NIGHT BRAND • MCDELIVERY PRODUCT • DELIVERY FOOD SERVICE ENTERED BY • DDB COLOMBIA, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA

A07/021 • USA

MEDIA / ENTERTAINMENT CAMPAIGN TITLE • TED LASSO PUBLIC DISPLAYS OF ENCOURAGEMENT BRAND • APPLE PRODUCT • ATV+ ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES MEDIA • OMD, LOS ANGELES

A07/025 • USA

MEDIA / ENTERTAINMENT CAMPAIGN TITLE • TED LASSO PUBLIC DISPLAYS OF ENCOURAGEMENT #2.1 BRAND • APPLE PRODUCT • APPLETV+ ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP) BRAND • CHANGE THE REF PRODUCT • SERVICE ENTERED BY • ALMA DDB, FLORIDA IDEA CREATION • ALMA DDB, FLORIDA

B01/056 • UNITED KINGDOM

FOOD & DRINK CAMPAIGN

PR • GREY, SÁO PAULO POST PRODUCTION • BVM CROSS, SÁO PAULO

B04/029 • BRAZIL

AUTOMOTIVE CAMPAIGN TITLE • CHARGING BMW BRAND • VOLVO CARS BRASIL PRODUCT • VOLVO CHARGING STATIONS ENTERED BY • GREY, SÁO PAULO IDEA CREATION • GREY, SÁO PAULO

TITLE • NOTHING FILLS A HOLE LIKE POT NOODLE (POT HOLE)

PRODUCTION • NOTORIOUS FILMS, SÁO PAULO

BRAND • POT NOODLE

POST PRODUCTION • BVM CROSS, SÁO PAULO

PRODUCT • POT NOODLE ENTERED BY • ADAM&EVEDDB, LONDON

PR • GREY, SÁO PAULO

IDEA CREATION • ADAM&EVEDDB, LONDON

B04/030 • BRAZIL

PRODUCTION • ACADEMY FILMS, LONDON / ADAM&EVEDDB, LONDON

TITLE • CHARGING MERCEDES (AUDI)

MEDIA • MINDSHARE, LONDON PR • W COMMUNICATIONS, LONDON POST PRODUCTION • ACADEMY FILMS, LONDON / FACTORY STUDIOS, LONDON / NINETEENTWENTY, LONDON / SIREN, LONDON

B01/057 • UNITED KINGDOM

AUTOMOTIVE CAMPAIGN BRAND • VOLVO CARS BRASIL PRODUCT • VOLVO CHARGING STATIONS ENTERED BY • GREY, SAO PAULO IDEA CREATION • GREY, SAO PAULO PRODUCTION • NOTORIOUS FILMS, SÁO PAULO PR • GREY, SÁO PAULO POST PRODUCTION • BVM CROSS, SÁO PAULO

FOOD & DRINK CAMPAIGN TITLE • NOTHING FILLS A HOLE LIKE POT NOODLE (POSTBOX)

B05/028 • COLOMBIA

BRAND • POT NOODLE

RETAIL CAMPAIGN

PRODUCT • POT NOODLE

TITLE • LATE NIGHT

ENTERED BY • ADAM&EVEDDB, LONDON

BRAND • MCDELIVERY

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCT • DELIVERY FOOD SERVICE

PRODUCTION • ACADEMY FILMS, LONDON / ADAM&EVEDDB, LONDON

ENTERED BY • DDB COLOMBIA, BOGOTA

MEDIA • MINDSHARE, LONDON

PRODUCTION • LOS NOTARIOS, BOGOTA

PR • W COMMUNICATIONS, LONDON POST PRODUCTION • ACADEMY FILMS, LONDON / FACTORY STUDIOS, LONDON / NINETEENTWENTY, LONDON / SIREN, LONDON

IDEA CREATION • DDB COLOMBIA, BOGOTA

B05/041 • COLOMBIA

RETAIL CAMPAIGN TITLE • KIDS

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

B01/058 • UNITED KINGDOM

BRAND • MCDELIVERY

MEDIA • OMD, LOS ANGELES

FOOD & DRINK CAMPAIGN

PRODUCT • DELIVERY FOOD SERVICE

TITLE • NOTHING FILLS A HOLE (SNOOKER) A09/033 • USA

BRAND • POT NOODLE

NFPO / CHARITY / GOVERNMENT CAMPAIGN

ENTERED BY • ADAM&EVEDDB, LONDON

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO) BRAND • CHANGE THE REF PRODUCT • SERVICE ENTERED BY • ALMA DDB, FLORIDA IDEA CREATION • ALMA DDB, FLORIDA

PRODUCT • POT NOODLE IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • ACADEMY FILMS, LONDON / ADAM&EVEDDB, LONDON MEDIA • MINDSHARE, LONDON PR • W COMMUNICATIONS, LONDON POST PRODUCTION • ACADEMY FILMS, LONDON / FACTORY STUDIOS, LONDON / NINETEENTWENTY, LONDON / SIREN, LONDON

NFPO / CHARITY / GOVERNMENT CAMPAIGN

B04/028 • BRAZIL

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)

AUTOMOTIVE CAMPAIGN

PRODUCT • SERVICE ENTERED BY • ALMA DDB, FLORIDA IDEA CREATION • ALMA DDB, FLORIDA

IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA

B05/042 • COLOMBIA

RETAIL CAMPAIGN TITLE • OFFICE BRAND • MCDELIVERY PRODUCT • DELIVERY FOOD SERVICE ENTERED BY • DDB COLOMBIA, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA

A09/034 • USA

BRAND • CHANGE THE REF

ENTERED BY • DDB COLOMBIA, BOGOTA

TITLE • CHARGING PORSCHE BRAND • VOLVO CARS BRASIL PRODUCT • VOLVO CHARGING STATIONS ENTERED BY • GREY, SÁO PAULO

B09/030 • USA

NFPO / CHARITY / GOVERNMENT CAMPAIGN TITLE • ROOKIE BRAND • CHANGE THE REF PRODUCT • CHANGE THE REF

CLASSIC TRACK WINNERS / OUTDOOR

36

ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • BEGRIZZLEE, LOS ANGELES POST PRODUCTION • FLARE BBDO, CHICAGO / HUMAN MUSIC & SOUND DESIGN, NEW YORK

PRODUCTION • BRAVO FILM COMPANY, SAO PAULO / MUGSHOT, SAO PAULO

ENTERED BY • CITIZEN RELATIONS, TORONTO

MEDIA • VMLY&R, SAO PAULO

PR • CITIZEN RELATIONS, TORONTO

D02/015 • ITALY

PROMOTIONAL ITEMS & PRINTED MEDIA

B09/031 • USA

TITLE • HEINEKICKS

NFPO / CHARITY / GOVERNMENT CAMPAIGN

BRAND • HEINEKEN

TITLE • GRUNT

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

BRAND • CHANGE THE REF

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN / BBH, SINGAPORE

PRODUCT • CHANGE THE REF

PRODUCT • HEINEKEN

ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • BEGRIZZLEE, LOS ANGELES POST PRODUCTION • FLARE BBDO, CHICAGO / HUMAN MUSIC & SOUND DESIGN, NEW YORK

B09/032 • USA

NFPO / CHARITY / GOVERNMENT CAMPAIGN TITLE • JARHEADS

D03/008 • BRAZIL

DESIGN FOR PROMOTIONAL ITEMS TITLE • A SEAT IN THE SUN BRAND • DOVE PRODUCT • DOVE ENTERED BY • SOKO, SAO PAULO

ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO

D04/019 • AUSTRALIA

SPECIAL BUILD TITLE • BED-VERTS BRAND • 10:PM PRODUCT • 10:PM MATTRESSES ENTERED BY • HOWATSON+COMPANY, SYDNEY IDEA CREATION • HOWATSON+COMPANY, SYDNEY PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY MEDIA • HOWATSON+COMPANY, SYDNEY PR • HOWATSON+COMPANY, SYDNEY POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

D04/068 • PERU

IDEA CREATION • SOKO, SAO PAULO

SPECIAL BUILD

PRODUCTION • OTZI GROUP, POMPEIA

TITLE • BOTTLE TILES

PR • SOKO, SAO PAULO

BRAND • AREQUIPEÑA - AB INBEV

BRAND • CHANGE THE REF PRODUCT • CHANGE THE REF

IDEA CREATION • CITIZEN RELATIONS, TORONTO

PRODUCT • AREQUIPEÑA BEER D03/034 • AUSTRALIA

DESIGN FOR PROMOTIONAL ITEMS

ENTERED BY • BACKUS - AB INBEV, LIMA IDEA CREATION • VMLY&R, LIMA

PRODUCTION • BEGRIZZLEE, LOS ANGELES

TITLE • FITCHIX

PRODUCTION • KA&O FILMS AND CONTENT, LIMA / LUNATIC, LIMA / HUMANIMAL, LIMA

POST PRODUCTION • FLARE BBDO, CHICAGO / HUMAN MUSIC & SOUND DESIGN, NEW YORK

BRAND • HONEST EGGS CO.

MEDIA • ZENITH, LIMA

PRODUCT • REGENERATIVE FARM EGGS ENTERED BY • VMLY&R, MELBOURNE

D01/024 • USA

DISPLAYS TITLE • THE NEW RECRUITS BRAND • CHANGE THE REF

IDEA CREATION • VMLY&R, MELBOURNE PRODUCTION • AIRBAG, ABBOTSFORD MEDIA • MINDSHARE, MELBOURNE PR • BCW, MELBOURNE

PRODUCT • CHANGE THE REF

D04/073 • FRANCE

SPECIAL BUILD TITLE • TURNSTILE TURBINES BRAND • IBERDROLA PRODUCT • SUBWAY TURNSTILE ENTERED BY • WEBER SHANDWICK, PARIS

ENTERED BY • ENERGY BBDO, CHICAGO

D04/005 • FRANCE

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • MEDIABRANDS, NEUILLY-SUR-SEINE

PRODUCTION • BEGRIZZLEE, LOS ANGELES

SPECIAL BUILD TITLE • INSIDE JOBS

PR • WEBER SHANDWICK, PARIS

POST PRODUCTION • FLARE BBDO, CHICAGO / HUMAN MUSIC & SOUND DESIGN, NEW YORK

BRAND • VOLKSWAGEN GROUP FRANCE PRODUCT • VOLKSWAGEN ENTERED BY • DDB, PARIS

D01/038 • ITALY

DISPLAYS

IDEA CREATION • DDB, PARIS PRODUCTION • ALLSO, PARIS / THE, PARIS

TITLE • THE CLOSER

IDEA CREATION • WEBER SHANDWICK, PARIS

D05/090 • BRAZIL

LIVE ADVERTISING AND EVENTS TITLE • BRAHMA MEDICAL DEPARTMENT BRAND • BRAHMA PRODUCT • BRAHMA BEER

BRAND • HEINEKEN

D04/008 • DENMARK

PRODUCT • HEINEKEN

SPECIAL BUILD

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

TITLE • THE COPENHAGEN BENCH

PRODUCTION • PBA CINEMA, SÃO PAULO / SATELITE AUDIO, SAO PAULO / MONKEY, SAO PAULO / DRAFTLINE INTEGRATED PRODUCTION, SAO PAULO

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN PRODUCTION • DIVISION, PARIS MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS POST PRODUCTION • THE MILL, PARIS

BRAND • TV 2 DENMARK PRODUCT • PUBLIC SERVICE ENTERED BY • TV 2 CREATIVE, COPENHAGEN PRODUCTION • TV 2 CREATIVE, COPENHAGEN

D05/102 • COLOMBIA

MEDIA • TV 2 CREATIVE, COPENHAGEN

LIVE ADVERTISING AND EVENTS

POST PRODUCTION • TV 2 CREATIVE, COPENHAGEN

DISPLAYS TITLE • SMILES EVERYWHERE BRAND • COLGATE PRODUCT • COLGATE ENTERED BY • VMLY&R, SAO PAULO IDEA CREATION • VMLY&R, SAO PAULO

POST PRODUCTION • MASSAI, SAO PAULO

IDEA CREATION • TV 2 CREATIVE, COPENHAGEN

PR • TV 2 CREATIVE, COPENHAGEN D01/045 • BRAZIL

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

TITLE • UNOFFICIAL GOALS BRAND • AGUILA PRODUCT • AGUILA BEER

D04/011 • CANADA

SPECIAL BUILD TITLE • CHEETLE IN CHEADLE BRAND • CHEETOS PRODUCT • CHEETOS

ENTERED BY • DAVID, BOGOTÁ IDEA CREATION • DAVID, BOGOTÁ PRODUCTION • DURO ESTUDIO, BOGOTA / MACARENA & CO, BOGOTA MEDIA • ZENITH, BOGOTA / ADBID GROUP, BOGOTA

CLASSIC TRACK WINNERS / OUTDOOR

PR • ALINA VELEZ COMUNICACIONES, BOGOTA / DATTIS COMUNICACIONES, BOGOTA POST PRODUCTION • MACARENA & CO, BOGOTA / HOOKED MUSIC, HAMBURG

37

F03/047 • FRANCE

ENTERED BY • SCHOLZ & FRIENDS, HAMBURG

SINGLE-MARKET CAMPAIGN

IDEA CREATION • SCHOLZ & FRIENDS, HAMBURG

TITLE • LIGUE 1 SYMPHONY BRAND • PRIME

F07/058 • COLOMBIA

PRODUCT • LIGUE 1 BROADCAST E02/010 • UNITED ARAB EMIRATES

ENTERED BY • MARCEL, PARIS

AMBIENT OUTDOOR

IDEA CREATION • MARCEL, PARIS

TITLE • THE HEINZJACK BRAND • HEINZ PRODUCT • HEINZ KETCHUP

CORPORATE PURPOSE & CSR TITLE • NEST DOMES BRAND • BANANA BOAT

PRODUCTION • ALLSO, PARIS

PRODUCT • SOLAR PROTECTOR

POST PRODUCTION • DURANGO STUDIO, PARIS / KOUZ PRODUCTION, PARIS

ENTERED BY • WUNDERMAN THOMPSON COLOMBIA, BOGOTA

ENTERED BY • FP7 MCCANN, DUBAI IDEA CREATION • FP7 MCCANN, DUBAI PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI MEDIA • FP7 MCCANN, DUBAI / VUZ, DUBAI / CARAT, DUBAI PR • FP7 MCCANN, DUBAI POST PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

IDEA CREATION • WUNDERMAN THOMPSON COLOMBIA, BOGOTA

F05/036 • UNITED KINGDOM

CULTURAL INSIGHT TITLE • WOMEN’S AID - HE’S COMING HOME

F07/078 • SPAIN

BRAND • WOMEN’S AID

CORPORATE PURPOSE & CSR

PRODUCT • CHARITY SERVICES

TITLE • LET’S WASH AWAY THE TABOO

ENTERED BY • HOUSE 337, LONDON

BRAND • PERSIL

E02/089 • SOUTH AFRICA

IDEA CREATION • HOUSE 337, LONDON

AMBIENT OUTDOOR

PRODUCTION • HOUSE 337, LONDON / THE CORNER SHOP, LONDON

TITLE • THE BLIND SPOT BRAND • VOLKSWAGEN SOUTH AFRICA

POST PRODUCTION • ABSOLUTE , LONDON

IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN PRODUCTION • THINGKING, CAPE TOWN / RUN JUMP FLY CREATIONS, PRETORIA MEDIA • BONFIRE MEDIA, CAPE TOWN

ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID / MULLENLOWE UK, LONDON MEDIA • MINDSHARE, LONDON

PRODUCT • VOLKSWAGEN SERVICE ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN

PRODUCT • PERSIL

F05/063 • GERMANY

CULTURAL INSIGHT TITLE • HAPPY RAMADAN BRAND • MCDONALD’S PRODUCT • MCDONALD’S

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HEALTH TRACK — WINNERS

39

Grand Prix

FOR GOOD WORKING WITH CANCER MEMORIAL SLOAN KETTERING CANCER CENTER (MSK) LA FOUNDATION PUBLICIS, CHICAGO USA G01/9019 • USA

LIONS HEALTH AND UNITED NATIONS FOUNDATION GRAND PRIX FOR GOOD TITLE • WORKING WITH CANCER BRAND • MEMORIAL SLOAN KETTERING CANCER CENTER (MSK) PRODUCT • WORKING WITH CANCER PLEDGE ENTERED BY • LA FOUNDATION PUBLICIS, CHICAGO IDEA CREATION •PUBLICIS CONSEIL, PARIS / LE TRUC, NEW YORK / DIGITAS, NEW YORK / SAATCHI & SAATCHI HEALTH, NEW YORK / PUBLICIS GROUPE UK, LONDON PRODUCTION • OBJECT & ANIMAL, LOS ANGELES MEDIA • STARCOM, CHICAGO / SPARK FOUNDRY, CHICAGO / PMX, NEW YORK / PUBLICIS MEDIA, PARIS / PUBLICIS MEDIA, LONDON PR • PUBLICIS CONSULTANTS, PARIS / MSL, NEW YORK POST PRODUCTION PRODIGIOUS, PARIS / HARBOR, NEW YORK / THE MILL, PARIS / PXP STUDIOS, NEW YORK

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HEALTH AND WELLNESS — WINNERS

Grand Prix

HEALTH & WELLNESS THE LAST PERFORMANCE PARTNERS LIFE SPECIAL, AUCKLAND NEW ZEALAND

41

HEALTH TRACK WINNERS /HEALTH & WELLNESS

42

GRAND PRIX C03/54001 • NEW ZEALAND

INSURANCE TITLE • THE LAST PERFORMANCE

PRODUCTION • CAIN & ABEL, LONDON

BRAND • AUGMENTAL

MEDIA • THE7STARS, LONDON

PRODUCT • MOUTHPAD^

PR • HOPE & GLORY, LONDON

ENTERED BY • WUNDERMAN THOMPSON, LIMA

B02/9010 • FRANCE

BRAND • PARTNERS LIFE

NON-PROFIT EDUCATION & AWARENESS

PRODUCT • LIFE INSURANCE

TITLE • ANNE DE GAULLE

ENTERED BY • SPECIAL, AUCKLAND

BRAND • FONDATION ANNE DE GAULLE

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCT • ASSOCIATION

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

ENTERED BY • HAVAS PARIS

MEDIA • SPECIAL, AUCKLAND

IDEA CREATION • HAVAS PARIS

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

PR • FRANCE INFO, PARIS

IDEA CREATION • WUNDERMAN THOMPSON, LIMA / AUGMENTAL, SAN FRANCISCO PRODUCTION • D AVANT GARDE PUBLISHER, BUENOS AIRES

B01/9018 • CANADA

BRAND-LED EDUCATION & AWARENESS TITLE • RUNNER 321 BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • FCB TORONTO

GOLD LION

B02/9019 • USA

IDEA CREATION • FCB TORONTO

NON-PROFIT EDUCATION & AWARENESS

PRODUCTION • 456 STUDIOS, TORONTO

A01/50003 • USA

TITLE • WORKING WITH CANCER

OTC ORAL MEDICINES

BRAND • MEMORIAL SLOAN KETTERING CANCER CENTER (MSK)

TITLE • DIVERSITREE BRAND • CLARITIN PRODUCT • CLARITIN ALLERGY MEDICINE ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO MEDIA • TWELVENOTE, NEW YORK PR • COYNE PR, NEW YORK POST PRODUCTION • CANJA AUDIO CULTURE, CURITIBA

B01/51028 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS TITLE • #PERIODSOMNIA BRAND • BODYFORM/LIBRESSE

PR • CURRENT STUDIOS, TORONTO POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

PRODUCT • WORKING WITH CANCER PLEDGE ENTERED BY • LA FOUNDATION PUBLICIS, CHICAGO IDEA CREATION • PUBLICIS CONSEIL, PARIS / LE TRUC, NEW YORK / DIGITAS, NEW YORK / SAATCHI & SAATCHI HEALTH, NEW YORK / PUBLICIS GROUPE UK, LONDON PRODUCTION • OBJECT & ANIMAL, LOS ANGELES MEDIA • STARCOM, CHICAGO / SPARK FOUNDRY, CHICAGO / PMX, NEW YORK / PUBLICIS MEDIA, PARIS / PUBLICIS MEDIA, LONDON PR • PUBLICIS CONSULTANTS, PARIS / MSL, NEW YORK POST PRODUCTION • PRODIGIOUS, PARIS / HARBOR, NEW YORK / THE MILL, PARIS / PXP STUDIOS, NEW YORK

B01/15010 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS TITLE • THE COST OF BEAUTY BRAND • DOVE MASTERBRAND PRODUCT • DOVE ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO PRODUCTION • SMUGGLER, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

PRODUCT • BODYFORM/LIBRESSE ENTERED BY • AMV BBDO, LONDON IDEA CREATION • AMV BBDO, LONDON

SILVER LION

B01/17006 • UNITED KINGDOM

A03/12005 • UNITED ARAB EMIRATES

BRAND-LED EDUCATION & AWARENESS

MEDIA • ZENITH, LONDON

OTC PRODUCTS / DEVICES

TITLE • THE COST OF BEAUTY

PR • KETCHUM, LONDON

TITLE • SOLE MUSIC

POST PRODUCTION • TRIM EDITING, LONDON / TIME BASED ARTS, LONDON / 750MPH, LONDON

BRAND • SOLE MUSIC

PRODUCTION • SOMESUCH, LOS ANGELES

PRODUCT • SOLE MUSIC ENTERED BY • ‿ AND US, DUBAI

B01/51036 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS TITLE • THE COST OF BEAUTY BRAND • DOVE MASTERBRAND PRODUCT • DOVE ENTERED BY • OGILVY, LONDON

IDEA CREATION • ‿ AND US, DUBAI PRODUCTION • BLACKBOX, DUBAI MEDIA • ‿ AND US, DUBAI PR • ‿ AND US, DUBAI POST PRODUCTION • BLACKBOX, DUBAI / ZANAD, CAIRO

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

A03/15001 • USA

PRODUCTION • SMUGGLER, LONDON

OTC PRODUCTS / DEVICES

MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

TITLE • PERIODSOMNIA BRAND • LIBRESSE PRODUCT • LIBRESSE ENTERED BY • SOMESUCH, LOS ANGELES IDEA CREATION • AMV BBDO, LONDON

B01/52022 • UNITED KINGDOM

PRODUCTION • SOMESUCH, LOS ANGELES

BRAND-LED EDUCATION & AWARENESS

POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

TITLE • THE LAST PHOTO BRAND • ITV X CALM PRODUCT • ITV X CALM ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON

BRAND • DOVE MASTERBRAND PRODUCT • DOVE ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO PRODUCTION • SMUGGLER, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

B01/50041 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS TITLE • THE LAST PHOTO BRAND • ITV X CALM PRODUCT • ITV X CALM ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • CAIN & ABEL, LONDON MEDIA • THE7STARS, LONDON PR • HOPE & GLORY, LONDON

A05/53006 • PERU

B02/9017 • ARGENTINA

HEALTH & WELLNESS TECH

NON-PROFIT EDUCATION & AWARENESS

TITLE • MOUTHPAD^

TITLE • THE POSTPONED DAY

HEALTH TRACK WINNERS/HEALTH & WELLNESS

BRAND • LALCEC PRODUCT • LALCEC ENTERED BY • GREY ARGENTINA, BUENOS AIRES IDEA CREATION • GREY ARGENTINA, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES PR • GREY ARGENTINA, BUENOS AIRES

B02/24003 • FRANCE

NON-PROFIT EDUCATION & AWARENESS TITLE • KAMASUTRA + BRAND • SIDACTION PRODUCT • SIDACTION

B01/26001 • MAINLAND CHINA

BRONZE LION A03/12003 • BRAZIL

OTC PRODUCTS / DEVICES TITLE • THE AUTISM JOURNEY BRAND • TELEFONICA’S VIVO PRODUCT • ONLINE TOOL ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO PRODUCTION • LUEGO, SAO PAULO / SANTERIA, SAO PAULO / SATELITE AUDIO, SAO PAULO POST PRODUCTION • TRIBBO POST, SÃO PAULO

ENTERED BY • THE GOOD COMPANY, PARIS IDEA CREATION • THE GOOD COMPANY, PARIS

IDEA CREATION • OGILVY, LONDON PRODUCTION • OGILVY, LONDON PR • OGILVY, LONDON POST PRODUCTION • OGILVY, LONDON

B02/54005 • FRANCE

NON-PROFIT EDUCATION & AWARENESS TITLE • COVER HITS BRAND • SIDACTION PRODUCT • SIDACTION ENTERED BY • THE GOOD COMPANY, PARIS IDEA CREATION • THE GOOD COMPANY, PARIS PRODUCTION • THE, PARIS

ENTERED BY • ALIBABA HEALTH INFORMATION TECHNOLOGY LIMITED, BEIJING IDEA CREATION • ALIBABA HEALTH INFORMATION TECHNOLOGY LIMITED, BEIJING PRODUCTION • ALIBABA HEALTH INFORMATION TECHNOLOGY LIMITED, BEIJING

B01/50002 • SPAIN

OTC PRODUCTS / DEVICES

BRAND • VIIV HEALTHCARE

BRAND • DUREX

ENTERED BY • OGILVY, LONDON

PRODUCT • FONT DESIGN

BRAND-LED EDUCATION & AWARENESS

NON-PROFIT EDUCATION & AWARENESS

PRODUCT • RELATIONSHIP CHARITY

BRAND • ALIBABA HEALTH

TITLE • DANIEL’S APARTMENT

TITLE • THE ART OF SEX ED

BRAND • RELATE

BRAND-LED EDUCATION & AWARENESS TITLE • ALIBABA HEALTH FONT

A03/38001 • POLAND

B02/52021 • UNITED KINGDOM TITLE • THE HORNICULTURAL SOCIETY

43

PRODUCT • DUREX ENTERED BY • VMLY&R POLAND, WARSAW

PRODUCT • HIV STIGMA ENTERED BY • SRA. RUSHMORE, MADRID IDEA CREATION • SRA. RUSHMORE, MADRID PRODUCTION • PRIMO CONTENT, MADRID

IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • VMLY&R POLAND, WARSAW / FOUNDATION FOR WOMEN AND FAMILY PLANNING FEDERA, WARSAW / TEARS OF JOY, WARSAW MEDIA • VMLY&R POLAND, WARSAW / OMD, WARSAW PR • VMLY&R POLAND, WARSAW

B01/51034 • UNITED KINGDOM

BRAND-LED EDUCATION & AWARENESS TITLE • THE LAST PHOTO BRAND • ITV X CALM PRODUCT • ITV X CALM

A05/32004 • GERMANY

HEALTH & WELLNESS TECH TITLE • DOT PAD. THE FIRST TACTILE GRAPHICS DISPLAY FOR HEALTHCARE. BRAND • DOT INCORPORATION

ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • CAIN & ABEL, LONDON MEDIA • THE7STARS, LONDON PR • HOPE & GLORY, LONDON

PRODUCT • DOT PAD ENTERED BY • SERVICEPLAN, MUNICH IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN KOREA, SEOUL PRODUCTION • PAULUS.CO., LTD, SEOUL

B02/18001 • CANADA

NON-PROFIT EDUCATION & AWARENESS TITLE • THE BRIDGE BRAND • PAWS NY PRODUCT • PAWS NY

C01/11001 • CHILE B01/8043 • BELGIUM

ENTERED BY • KLICK HEALTH, TORONTO

TITLE • SAFELIST

BRAND-LED EDUCATION & AWARENESS

IDEA CREATION • KLICK HEALTH, TORONTO

BRAND • TELEFÓNICA

TITLE • SOBERCOINS

PRODUCT • MOVISTAR

BRAND • CITY OF BALEN

ENTERED BY • VMLY&R, SANTIAGO

PRODUCT • CITY

IDEA CREATION • VMLY&R, SANTIAGO

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

CORPORATE IMAGE & COMMUNICATION

PRODUCTION • LA FUERZA PRODUCCIONES, SANTIAGO

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS PRODUCTION • BLISS, BRUSSELS

C01/14001 • USA

CORPORATE IMAGE & COMMUNICATION TITLE • MONTEFIORE EINSTEIN: THE HOLIDAY TRAIN BRAND • MONTEFIORE EINSTEIN

PR • HAPPINESS, AN FCB ALLIANCE, BRUSSELS POST PRODUCTION • BLISS, BRUSSELS

PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO / JAMUTE, SAO PAULO

B02/38007 • USA

NON-PROFIT EDUCATION & AWARENESS TITLE • THE NAME CONFUSION BRAND • A.L.M.A. / RACING CLUB PRODUCT • A.L.M.A. / RACING CLUB ENTERED BY • REPUBLICA HAVAS , MIAMI IDEA CREATION • REPUBLICA HAVAS , MIAMI

B01/9016 • THAILAND

PRODUCT • MONTEFIORE EINSTEIN

BRAND-LED EDUCATION & AWARENESS

ENTERED BY • ALTO NEW YORK, NEW YORK

TITLE • LET HER GROW

IDEA CREATION • ALTO NEW YORK, NEW YORK

BRAND • DOVE

PRODUCTION • MJZ, LOS ANGELES

PRODUCT • DOVE BRAND

MEDIA • TRUFORM MEDIA GROUP, WARWICK

ENTERED BY • EDELMAN, BANGKOK

POST PRODUCTION • WE ARE WALKER, LOS ANGELES / WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES / BARKING OWL, LOS ANGELES

IDEA CREATION • EDELMAN, BANGKOK / SELECT START, BANGKOK PRODUCTION • EDELMAN, BANGKOK / SELECT START, BANGKOK / UNDERDOC FILM, BANGKOK MEDIA • MINDSHARE, BANGKOK PR • EDELMAN, BANGKOK POST PRODUCTION • SELECT START, BANGKOK

PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES POST PRODUCTION • WALDEN STUDIO, BUENOS AIRES

B02/44004 • NIGERIA

NON-PROFIT EDUCATION & AWARENESS TITLE • THE SOOT LIFE EXPECTANCY BRAND • THE EXTRA STEP INITIATIVE PRODUCT • PUBLIC HEALTH ENTERED BY • X3M IDEAS, LAGOS IDEA CREATION • X3M IDEAS, LAGOS

HEALTH TRACK WINNERS /HEALTH AND WELLNESS

44

PRODUCTION • X3M IDEAS, LAGOS / ZERO DEGREES, LAGOS MEDIA • MEDIA 100, LAGOS PR • BLACK HOUSE MEDIA, LONDON POST PRODUCTION • ZERO DEGREES, LAGOS

B03/3001 • PUERTO RICO

FUNDRAISING & ADVOCACY TITLE • JINGLE THERAPY BRAND • ASOCIACION DE ALZHEIMER PUERTO RICO + SBS

B03/16002 • UNITED KINGDOM

FUNDRAISING & ADVOCACY

CORPORATE IMAGE & COMMUNICATION

TITLE • IF THIS SPEAKS TO YOU (LOLA)

TITLE • MONTEFIORE EINSTEIN: THE HOLIDAY TRAIN

BRAND • MIND

BRAND • MONTEFIORE EINSTEIN

PRODUCT • MIND

PRODUCT • MONTEFIORE EINSTEIN

ENTERED BY • LANGLAND, LONDON

ENTERED BY • ALTO NEW YORK, NEW YORK

IDEA CREATION • LANGLAND, LONDON

IDEA CREATION • ALTO NEW YORK, NEW YORK

PRODUCTION • PRODIGIOUS, LONDON / DOROTHY ALLEN-PICKARD, LONDON

PRODUCTION • MJZ, LOS ANGELES

MEDIA • MEDIALAB, LONDON

POST PRODUCTION • WE ARE WALKER, LOS ANGELES / WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES / BARKING OWL, LOS ANGELES

POST PRODUCTION • PRODIGIOUS, LONDON

PRODUCT • INSTITUTIONAL ENTERED BY • VMLY&R COMMERCE, GUAYNABO IDEA CREATION • VMLY&R COMMERCE, GUAYNABO / VMLY&R COMMERCE, NEW YORK

B03/51020 • USA

FUNDRAISING & ADVOCACY TITLE • WORKING WITH CANCER - MONDAY BRAND • MEMORIAL SLOAN KETTERING CANCER CENTER

B03/9003 • UNITED ARAB EMIRATES

PRODUCT • WORKING WITH CANCER PLEDGE

FUNDRAISING & ADVOCACY

ENTERED BY • LA FOUNDATION PUBLICIS, CHICAGO

TITLE • EMPTY PLATES

ENTERED BY • SAATCHI & SAATCHI ME, DUBAI

IDEA CREATION • LA FOUNDATION PUBLICIS, CHICAGO / LE TRUC, NEW YORK / DIGITAS, NEW YORK / SAATCHI & SAATCHI HEALTH, NEW YORK / PUBLICIS GROUPE UK, LONDON

IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • OBJECT & ANIMAL, LOS ANGELES

PRODUCTION • PRODIGIOUS, DUBAI / VOX HAUS, PORTO ALEGRE

MEDIA • STARCOM, CHICAGO / SPARK FOUNDRY, CHICAGO / PMX, NEW YORK / PUBLICIS MEDIA, PARIS / PUBLICIS MEDIA, LONDON

BRAND • UAE GOVERNMENT MEDIA OFFICE PRODUCT • NON-PROFIT / CHARITY

MEDIA • SAATCHI & SAATCHI ME, DUBAI PR • SAATCHI & SAATCHI ME, DUBAI POST PRODUCTION • PRODIGIOUS, DUBAI / VOX HAUS, PORTO ALEGRE / OPTIX, DUBAI

C01/18001 • USA

MEDIA • TRUFORM MEDIA GROUP, WARWICK

C02/50005 • ROMANIA

HEALTH SERVICES & FACILITIES TITLE • ROMANIA, THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD BRAND • ROMANIA, THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD PRODUCT • DENTAL TOURISM ENTERED BY • MCCANN , BUCHAREST IDEA CREATION • MCCANN , BUCHAREST PRODUCTION • MRM, BUCHAREST / MCCANN CENTRAL, LONDON / MCCANN, BIRMINGHAM / MCCANN DEMAND, LONDON / FRAMES GRAFIC, BUCHAREST MEDIA • UM ROMANIA, BUCHAREST

PR • MSL, NEW YORK / PUBLICIS CONSULTANTS, PARIS

PR • MARKETTIERS4DC LTD, LONDON / WEBER SHANDWICK, LONDON

POST PRODUCTION • PRODIGIOUS, PARIS / THE MILL, PARIS / HARBOR, NEW YORK / PXP STUDIOS, NEW YORK

POST PRODUCTION • CRAFT LONDON, LONDON / FRAMES GRAFIC, BUCHAREST

ACCESS ALL AREAS LIONSDAILYNEWS.COM

UPDATED EVERY DAY THE OFFICIAL CANNES LIONS DAILY NEWS WEBSITE FOLLOW US ON INSTAGRAM @LIONSDAILYNEWS

PHARMA — WINNERS

45

Grand Prix

PHARMA SCROLLING THERAPY EUROFARMA DENTSU CREATIVE, BUENOS AIRES ARGENTINA

HEALTH TRACK WINNERS /PHARMA

46

GRAND PRIX C05/32001 • ARGENTINA

PATIENT ENGAGEMENT

COMPANY, NEW YORK

BRAND • MIRIKIZUMAB

PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCT • BOWEL URGENCY AWARENESS

POST PRODUCTION • RITMIKA AUDIO ARTS, SAO PAULO

IDEA CREATION • FCB HEALTH, NEW YORK

TITLE • SCROLLING THERAPY BRAND • EUROFARMA PRODUCT • EUROFARMA ENTERED BY • DENTSU CREATIVE, BUENOS AIRES IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES / DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA POST PRODUCTION • COLOSSAL, CURITIBA / CANJA AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO

B03/18005 • USA

DISEASE AWARENESS & UNDERSTANDING CAMPAIGN TITLE • THE OUTSIDE IN EXPERIMENT: WASPS BRAND • HORIZON THERAPEUTICS PRODUCT • GOUT DISEASE AWARENESS ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

GOLD LIONS

POST PRODUCTION • RITMIKA AUDIO ARTS, SAO PAULO

B06/3001 • USA

INNOVATIVE USE OF TECHNOLOGY TITLE • THE MOST BEAUTIFUL SOUND BRAND • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO) PRODUCT • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO) ENTERED BY • GREY, NEW YORK IDEA CREATION • GREY, NEW YORK PRODUCTION • BRO CINEMA, LISBON / TOWNHOUSE, NEW YORK / CANJA AUDIO CULTURE, CURITIBA

C03/52003 • USA

DISEASE AWARENESS & UNDERSTANDING TITLE • INEQUALITY YOU CAN’T IGNORE

ENTERED BY • FCB HEALTH, NEW YORK PRODUCTION • STUDIORX, NEW YORK

B04/22001 • USA

HEALTHCARE PROFESSIONAL ENGAGEMENT TITLE • TOXIC PORTRAITS BRAND • HORIZON THERAPEUTICS PRODUCT • KRYSTEXXA (PEGLOTICASE) ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK POST PRODUCTION • YESSIAN, NEW YORK

B05/3001 • USA

PATIENT ENGAGEMENT

B03/18006 • USA

TITLE • THE MOST BEAUTIFUL SOUND

DISEASE AWARENESS & UNDERSTANDING CAMPAIGN

BRAND • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO)

TITLE • THE OUTSIDE IN EXPERIMENT: FIRE BRAND • HORIZON THERAPEUTICS PRODUCT • GOUT DISEASE AWARENESS ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK POST PRODUCTION • RITMIKA AUDIO ARTS, SAO PAULO

BRAND • THE CHRYSALIS INITIATIVE

PRODUCT • AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO) ENTERED BY • GREY, NEW YORK IDEA CREATION • GREY, NEW YORK PRODUCTION • BRO CINEMA, LISBON / TOWNHOUSE, NEW YORK / CANJA AUDIO CULTURE, CURITIBA

B05/41002 • UNITED KINGDOM

PATIENT ENGAGEMENT TITLE • PICTURE THE DAYS AHEAD (PATIENT BOOKLET) BRAND • LENALIDOMIDE

PRODUCT • HEALTHCARE

B03/26001 • UNITED KINGDOM

ENTERED BY • EVERSANA INTOUCH, NEW YORK

DISEASE AWARENESS & UNDERSTANDING

ENTERED BY • FCB HEALTH EUROPE, LONDON

TITLE • JOBST IRREGULAR BOLD

IDEA CREATION • FCB HEALTH EUROPE, LONDON

IDEA CREATION • EVERSANA INTOUCH, NEW YORK PRODUCTION • DALMATIAN COW, LOS ANGELES / WILDLIFE, LOS ANGELES POST PRODUCTION • DALMATIAN COW, LOS ANGELES

BRAND • JOBST PRODUCT • JOBST COMPRESSION GARMENTS ENTERED BY • PUBLICIS•POKE, LONDON IDEA CREATION • PUBLICIS•POKE, LONDON

SILVER LIONS B02/19002 • USA

PRODUCT • LENALIDOMIDE

B06/12002 • USA

C02/52001 • CANADA

PROMOTION: HEALTHCARE PROFESSIONAL TITLE • LIFESAVING RADIO BRAND • NEXTMED PRODUCT • MEDICAL CONGRESS - HCP

INNOVATIVE USE OF TECHNOLOGY

ENTERED BY • KLICK HEALTH, TORONTO

TITLE • MIND’S EYE

IDEA CREATION • KLICK HEALTH, TORONTO

BRAND • LOKELMA

BRAND • MND ASSOCIATION, DEEPAI, AMYLYX PHARMACEUTICALS

PRODUCT • LOKELMA

PRODUCT • MIND’S EYE

PRODUCTION • 1STAVEMACHINE, NEW YORK / LIGHTFARM STUDIOS, RIO DE JANEIRO / THE INLAWS AUDIO HOUSE, TORONTO

ENTERED BY • 21GRAMS, NEW YORK

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PROMOTION: HEALTHCARE PROFESSIONAL TITLE • UNDER A ROCK

IDEA CREATION • 21GRAMS, NEW YORK PRODUCTION • CHIEF, MANCHESTER

B03/18004 • USA

DISEASE AWARENESS & UNDERSTANDING CAMPAIGN TITLE • THE OUTSIDE IN EXPERIMENT: NAILS BRAND • HORIZON THERAPEUTICS PRODUCT • GOUT DISEASE AWARENESS ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

C03/19002 • SPAIN

DISEASE AWARENESS & UNDERSTANDING

PRODUCTION • EDIT1, NEW YORK / RATTLING STICK LTD, LONDON / CANJA AUDIO CULTURE, CURITIBA

TITLE • INVISIBLES

POST PRODUCTION • EDIT1, NEW YORK

PRODUCT • BIOGEN

BRAND • BIOGEN ENTERED BY • VMLY&R HEALTH, MADRID

BRONZE LIONS B03/52004 • USA

DISEASE AWARENESS & UNDERSTANDING TITLE • URGENCY ANONYMOUS

IDEA CREATION • VMLY&R HEALTH, MADRID PRODUCTION • LA BOUTIQUE 77, MADRID POST PRODUCTION • LA BOUTIQUE 77, MADRID

PRINT & PUBLISHING — WINNERS

Grand Prix

PRINT & PUBLISHING NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER IMPACT BBDO, DUBAI UNITED ARAB EMIRATES

47

CLASSIC TRACK WINNERS / PRINT & PUBLISHING

48

A08/025 • USA •

GRAND PRIX

SILVER LIONS

D01/013 • UNITED ARAB EMIRATES •

A02/062 • SPAIN •

LOCAL BRAND

CONSUMER GOODS CAMPAIGN

TITLE • NEWSPAPERS INSIDE THE NEWSPAPER EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • DEJAVU, DUBAI PR • IMPACT BBDO, BEIRUT POST PRODUCTION • DEJAVU, DUBAI / MASSIVEMUSIC, DUBAI

GOLD LIONS

TITLE • SECOND BEST HIGH CHAIR BRAND • IKEA PRODUCT • CHILDREN FURNITURE ENTERED BY • DAVID, MADRID PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

TITLE • SECOND BEST COT BRAND • IKEA

BRAND • SOLAR IMPULSE

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

PRODUCTION • THE JUICE BY PRODIGIOUS, PARIS

A02/064 • SPAIN •

MEDIA • PUBLICIS MEDIA CONNECT, PARIS

CONSUMER GOODS CAMPAIGN TITLE • SECOND BEST STOOL BRAND • IKEA PRODUCT • CHILDREN FURNITURE ENTERED BY • DAVID, MADRID

ENTERED BY • GUT, BUENOS AIRES IDEA CREATION • GUT, BUENOS AIRES PRODUCTION • KETAMA, BUENOS AIRES POST PRODUCTION • KETAMA, BUENOS AIRES

D02/003 • CHILE •

CHALLENGER BRAND TITLE • WE DIDN’T WRITE THIS CAMPAIGN BRAND • NOTMILK PRODUCT • NOTMILK ENTERED BY • MRM WORLDWIDE, SANTIAGO IDEA CREATION • MRM WORLDWIDE, SANTIAGO PR • DOS ALAS, SANTIAGO

D04/004 • NORWAY •

SOCIAL BEHAVIOUR TITLE • IKEA - THE LIFE COLLECTION 2022 BRAND • IKEA PRODUCT • FURNITURE ENTERED BY • TRY AS, OSLO IDEA CREATION • TRY AS, OSLO PRODUCTION • APARENT, OSLO MEDIA • MEDIACOM, OSLO

IDEA CREATION • TRY AS, OSLO PRODUCTION • APARENT, OSLO MEDIA • MEDIACOM, OSLO PR • IKEA NORWAY, BILLINGSTAD POST PRODUCTION • APARENT, OSLO

D03/010 • BRAZIL • TITLE • THE ONE EXHIBITION BRAND • FOTOGLOBAL PRODUCT • LEICA M11 ENTERED BY • DM9, SAO PAULO IDEA CREATION • DM9, SAO PAULO

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

D05/036 • USA •

PRODUCTION • SAL GORDA, MADRID / THE LOBBY, MADRID / GRADEPUNK COLOR GRADING, MADRID / WACHO HITS, BUENOS AIRES

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS

BRAND • STELLA ARTOIS PRODUCT • STELLA ARTOIS

COMMERCIAL PUBLICATIONS TITLE • IKEA BABYBOOM

SINGLE-MARKET CAMPAIGN

IDEA CREATION • PUBLICIS CONSEIL, PARIS

TITLE • THE ARTOIS PROBABILITY

B01/001 • NORWAY •

ENTERED BY • TRY AS, OSLO

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

INNOVATIVE&ADAPTED USE OF PRINT&PUB

PRODUCTION • DEUTSCH, NEW YORK

CONSUMER GOODS CAMPAIGN

TITLE • SOLAR IMPULSE - PRÊT À VOTER

C01/019 • ARGENTINA •

IDEA CREATION • DEUTSCH, NEW YORK

PRODUCT • THE NAME CATALOGUE

ENTERED BY • DAVID, MADRID

POST PRODUCTION • PRODIGIOUS, PARIS

ENTERED BY • DEUTSCH, NEW YORK

BRAND • IKEA

PUBLICATIONS FOR GOOD

PR • PUBLICIS CONSEIL, PARIS

PRODUCT • SMALL BUSINESS LENDING

A02/063 • SPAIN •

PRODUCT • CHILDREN FURNITURE

ENTERED BY • PUBLICIS CONSEIL, PARIS

BRAND • PNC BANK

IDEA CREATION • DAVID, MADRID / INGO, HAMBURG

B02/021 • FRANCE •

PRODUCT • PRÊT À VOTER

CONSUMER SERVICES / B2B TITLE • THE 257 YEAR CALENDAR

CULTURAL INSIGHT BRAND • CHANGE THE REF PRODUCT • SERVICE

A05/022 • USA •

ENTERED BY • ALMA DDB, FLORIDA

RETAIL CAMPAIGN

IDEA CREATION • ALMA DDB, FLORIDA

TITLE • 06:17 BREAKFAST BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, NEW YORK IDEA CREATION • DAVID, NEW YORK

D08/009 • CANADA •

MARKET DISRUPTION TITLE • THE UNBURNABLE BOOK BRAND • PENGUIN BOOKS RANDOM HOUSE PRODUCT • PENGUIN BOOKS RANDOM HOUSE

A05/023 • USA •

ENTERED BY • RETHINK, TORONTO

RETAIL CAMPAIGN

IDEA CREATION • RETHINK, TORONTO

TITLE • 07:10 BREAKFAST BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, NEW YORK

PRODUCTION • ASYMETRIC MEDIA, TORONTO POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

IDEA CREATION • DAVID, NEW YORK

A05/024 • USA •

RETAIL CAMPAIGN TITLE • 06:40 BREAKFAST BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, NEW YORK IDEA CREATION • DAVID, NEW YORK

BRONZE LIONS A01/089 • USA •

FOOD & DRINK CAMPAIGN TITLE • BEST BURGER BRAND • THE COCA-COLA COMPANY PRODUCT • COCA-COLA ORIGINAL TASTE ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY PRODUCTION • FRANCISCO DE DEUS, BROOKLYN

CLASSIC TRACK WINNERS/PRINT & PUBLISHING

49

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

BRAND • CNN

IDEA CREATION • STEVE, PARIS

PR • VMLY&R, KANSAS CITY

PRODUCT • CNN

PRODUCTION • STEVE, PARIS / THE SOUND, PARIS

POST PRODUCTION • FUZE IMAGES, CURITIBA

ENTERED BY • ALMAPBBDO, SAO PAULO

MEDIA • STEVE, PARIS

IDEA CREATION • ALMAPBBDO, SAO PAULO

PR • STEVE, PARIS

PRODUCTION • ALMAPBBDO, SAO PAULO

POST PRODUCTION • STEVE, PARIS

A07/035 • BRAZIL •

B01/020 • USA •

A01/090 • USA •

FOOD & DRINK CAMPAIGN TITLE • KING OF FALAFEL BRAND • THE COCA-COLA COMPANY

MEDIA / ENTERTAINMENT CAMPAIGN

COMMERCIAL PUBLICATIONS

PRODUCT • COCA-COLA ORIGINAL TASTE

TITLE • FRANCIS

TITLE • BAIGRAPHER

ENTERED BY • VMLY&R, KANSAS CITY

BRAND • CNN

BRAND • UFCSPA

IDEA CREATION • VMLY&R, KANSAS CITY

PRODUCT • CNN

PRODUCTION • FRANCISCO DE DEUS, BROOKLYN

ENTERED BY • ALMAPBBDO, SAO PAULO

PRODUCT • SCALABLE REMINISCENCE THERAPY FOR PATIENTS WITH ALZHEIMER’S

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

IDEA CREATION • ALMAPBBDO, SAO PAULO

PR • VMLY&R, KANSAS CITY

PRODUCTION • ALMAPBBDO, SAO PAULO

POST PRODUCTION • FUZE IMAGES, CURITIBA A07/036 • BRAZIL • A01/091 • USA •

MEDIA / ENTERTAINMENT CAMPAIGN

FOOD & DRINK CAMPAIGN

TITLE • BORIS

TITLE • N1 PIZZA

BRAND • CNN

BRAND • THE COCA-COLA COMPANY

PRODUCT • CNN

PRODUCT • COCA-COLA ORIGINAL TASTE

ENTERED BY • ALMAPBBDO, SAO PAULO

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • ALMAPBBDO, SAO PAULO

IDEA CREATION • VMLY&R, KANSAS CITY

PRODUCTION • ALMAPBBDO, SAO PAULO

PRODUCTION • FRANCISCO DE DEUS, BROOKLYN MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • VMLY&R, KANSAS CITY POST PRODUCTION • FUZE IMAGES, CURITIBA

A06/018 • CHILE •

TRAVEL / LEISURE CAMPAIGN TITLE • HEADPHONES BRAND • LOTO PRODUCT • LOTO ENTERED BY • BBDO CHILE, SANTIAGO DE CHILE IDEA CREATION • BBDO CHILE, SANTIAGO DE CHILE PRODUCTION • CLIO MASTERING, SANTIAGO

A06/019 • CHILE •

TRAVEL / LEISURE CAMPAIGN TITLE • PASSPORT BRAND • LOTO PRODUCT • LOTO ENTERED BY • BBDO CHILE, SANTIAGO DE CHILE IDEA CREATION • BBDO CHILE, SANTIAGO DE CHILE PRODUCTION • CLIO MASTERING, SANTIAGO

TITLE • THE UNSHOWABLE - HUNGER BRAND • VISION DU MONDE PRODUCT • VISION DU MONDE CALL FOR DONATIONS ENTERED BY • STEVE, PARIS IDEA CREATION • STEVE, PARIS PRODUCTION • STEVE, PARIS / THE SOUND, PARIS MEDIA • STEVE, PARIS PR • STEVE, PARIS POST PRODUCTION • STEVE, PARIS

A09/017 • FRANCE •

NFPO / CHARITY / GOVERNMENT CAMPAIGN TITLE • THE UNSHOWABLE - WAR

TITLE • ELON

PRODUCTION • HEFTY, SAO PAULO PR • UM WORLDWIDE, SAO PAULO

D03/004 • SOUTH AFRICA •

SINGLE-MARKET CAMPAIGN TITLE • PLAN (A) BRAND • AFRISAM, BLACKSTUDIO PRODUCT • AFRISAM CEMENT ENTERED BY • PROMISE, JOHANNESBURG IDEA CREATION • PROMISE, JOHANNESBURG PRODUCTION • BLACKSTUDIO, JOHANNESBURG MEDIA • THE MEDIA SHOP, JOHANNESBURG

D04/007 • CHILE •

SOCIAL BEHAVIOUR

PRODUCT • VISION DU MONDE CALL FOR DONATIONS

TITLE • TO GO. AS FAR AS YOU CAN.

ENTERED BY • STEVE, PARIS

PRODUCT • BURGER KING TO GO

PR • STEVE, PARIS POST PRODUCTION • STEVE, PARIS

A09/018 • FRANCE •

NFPO / CHARITY / GOVERNMENT CAMPAIGN TITLE • THE UNSHOWABLE - WEDDING

MEDIA / ENTERTAINMENT CAMPAIGN

IDEA CREATION • GUT, SAO PAULO

BRAND • VISION DU MONDE

PRODUCT • CNN

A07/034 • BRAZIL •

TITLE • THE BEST-SELLER CONSTITUTION

ENTERED BY • GUT, SAO PAULO

MEDIA / ENTERTAINMENT CAMPAIGN

PRODUCTION • ALMAPBBDO, SAO PAULO

D01/011 • BRAZIL •

LOCAL BRAND

PRODUCT • MERCADO LIBRE

MEDIA • STEVE, PARIS

IDEA CREATION • ALMAPBBDO, SAO PAULO

POST PRODUCTION • CONSULADO, SÃO PAOLO

NFPO / CHARITY / GOVERNMENT CAMPAIGN

PRODUCTION • STEVE, PARIS / THE SOUND, PARIS

ENTERED BY • ALMAPBBDO, SAO PAULO

PRODUCTION • WIDELABS, PORTO ALEGRE / BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SAO PAULO / PRODUCERIA, MIAMI / RITMIKA AUDIO ARTS, SAO PAULO

BRAND • MERCADO LIBRE

A07/032 • BRAZIL •

BRAND • CNN

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

A09/016 • FRANCE •

IDEA CREATION • STEVE, PARIS

TITLE • VLADMIR

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

BRAND • VISION DU MONDE PRODUCT • VISION DU MONDE CALL FOR DONATIONS ENTERED BY • STEVE, PARIS

BRAND • BURGER KING ENTERED BY • WOLF BCPP, SANTIAGO IDEA CREATION • WOLF BCPP, SANTIAGO PRODUCTION • WOLF BCPP, SANTIAGO

D04/020 • CANADA •

SOCIAL BEHAVIOUR TITLE • HEINZ KETCHUP FRAUD BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES MEDIA • STARCOM, TORONTO

CLASSIC TRACK WINNERS / PRINT & PUBLISHING

50

PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

D05/023 • CANADA •

CULTURAL INSIGHT TITLE • CHANGE THE BILL BRAND • NATIVE WOMEN’S ASSOCIATION OF CANADA PRODUCT • INDIGENOUS ADVOCACY

D05/007 • UNITED KINGDOM •

ENTERED BY • TAXI CANADA, TORONTO

CULTURAL INSIGHT

IDEA CREATION • TAXI CANADA, TORONTO

TITLE • HOME BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, LONDON IDEA CREATION • WIEDEN+KENNEDY, LONDON PRODUCTION • WIEDEN+KENNEDY, LONDON MEDIA • WIEDEN+KENNEDY, LONDON PR • WIEDEN+KENNEDY, LONDON

D06/005 • ARGENTINA •

BREAKTHROUGH ON A BUDGET TITLE • TONGUES BRAND • GATORADE PRODUCT • GATORADE ENTERED BY • BBDO ARGENTINA, BUENOS AIRES IDEA CREATION • BBDO ARGENTINA, BUENOS AIRES MEDIA • PHD, BUENOS AIRES

D05/020 • USA •

CULTURAL INSIGHT TITLE • EVERYTHING THEY DIDN’T TELL YOU BRAND • BLACK WOMEN FOR WELLNESS LA PRODUCT • BLACK MATERNAL HEALTH INFORMATION ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

D07/010 • AUSTRALIA •

CORPORATE PURPOSE & CSR TITLE • EXHIBIT A-I BRAND • MAURICE BLACKBURN SOCIAL JUSTICE PRODUCT • N/A ENTERED BY • HOWATSON+COMPANY, SYDNEY IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY / CARBON8, SYDNEY / DELOITTE DIGITAL, SYDNEY PR • HOWATSON+COMPANY, SYDNEY POST PRODUCTION • HECKLER, SYDNEY

RADIO & AUDIO — WINNERS

Grand Prix

RADIO & AUDIO LAWYER / AD AGENCY / STRIP CLUB SKINNY COLENSO BBDO, AUCKLAND NEW ZEALAND

51

CLASSIC TRACK WINNERS /RADIO & AUDIO

52

GRAND PRIX A08/005 • NEW ZEALAND

CONSUMER SERVICES / B2B CAMPAIGN TITLE • LAWYER BRAND • SKINNY

BRAND • MUSKRAT MAGAZINE

/ VMLY&R, DUBAI

PRODUCT • ONLINE MAGAZINE

PRODUCTION • BELIEVE, SANTIAGO / SONIDO, RIO DE JANEIRO

ENTERED BY • BBDO, TORONTO IDEA CREATION • BBDO, TORONTO PRODUCTION • FLARE BBDO, TORONTO PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • COLENSO BBDO, AUCKLAND MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

C05/012 • HUNGARY

CONTENT PLACEMENT

PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND

MEDIA • ESSENCEMEDIACOM, DUBAI

SILVER LIONS A01/019 • USA

FOOD & DRINK TITLE • THE SNACK THAT JINGLES BACK

TITLE • THE IMPOSSIBLE CAMPUS BRAND • CINEGO PRODUCT • CINEGO STREAMING PLATFORM ENTERED BY • DDB, BUDAPEST IDEA CREATION • DDB, BUDAPEST

BRAND • GOLDFISH A08/006 • NEW ZEALAND

CONSUMER SERVICES / B2B CAMPAIGN TITLE • AD AGENCY BRAND • SKINNY PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND

PRODUCT • GOLDFISH ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • THE PUB, NEW YORK MEDIA • SPARK FOUNDRY, NEW YORK PR • MSL, NEW YORK

IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • COLENSO BBDO, AUCKLAND MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

A08/007 • NEW ZEALAND

CONSUMER SERVICES / B2B CAMPAIGN TITLE • STRIP CLUB BRAND • SKINNY PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND

A09/014 • UKRAINE

NFPO / CHARITY / GOVERNMENT TITLE • CAROL FOR CHARITY BRAND • MINISTRY OF FOREIGN AFFAIRS OF UKRAINE, ZELENSKA FOUNDATION PRODUCT • CHARITY FUND

D05/019 • SWEDEN

CULTURAL INSIGHT TITLE • SPELLBOUND BY SWEDEN BRAND • VISIT SWEDEN PRODUCT • SPELLBOUND BY SWEDEN ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM / MINDSHARE, STOCKHOLM PR • PRIME WEBER SHANDWICK, STOCKHOLM

ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV MEDIA • STARCOM, KYIV / SPARK FOUNDRY, NEW YORK / SPARK FOUNDRY, LONDON / ZENITH, SOFIA / PUBLICIS, WARSAW

BRONZE LIONS A02/008 • SWEDEN

IDEA CREATION • COLENSO BBDO, AUCKLAND

CONSUMER GOODS

PRODUCTION • COLENSO BBDO, AUCKLAND

TITLE • HAPPY BIRTHDAY FROM EARTH

MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

C01/006 • NEW ZEALAND

USE OF RADIO OR AUDIO AS A MEDIUM TITLE • PHONE IT IN BRAND • SKINNY

GOLD LIONS

PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND

B01/047 • BRAZIL

IDEA CREATION • COLENSO BBDO, AUCKLAND

USE OF MUSIC

PRODUCTION • COLENSO BBDO, AUCKLAND

TITLE • FILES OF FREEDOM BRAND • MERCADO LIBRE

MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

PRODUCT • MERCADO LIBRE ENTERED BY • GUT, SAO PAULO IDEA CREATION • GUT, SAO PAULO PRODUCTION • DOGS CAN FLY, SAO PAULO / DLKTSN, SAO PAULO / PINGADO AUDIO, SAO PAULO MEDIA • GUT, SAO PAULO / UM WORLDWIDE, SAO PAULO

B03/012 • USA

SCRIPT TITLE • DR. RICK WILL SEE YOU NOW BRAND • PROGRESSIVE INSURANCE

C02/024 • USA

IDEA CREATION • ARNOLD WORLDWIDE, BOSTON PRODUCTION • SOUNDTRACK, BOSTON

PRODUCT • AUTOMOWER® ROBOTIC LAWN MOWERS ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM / DIKTATOR, STOCKHOLM MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM PR • PRIME WEBER SHANDWICK, STOCKHOLM POST PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM / DIKTATOR, STOCKHOLM

USE OF AUDIO TECHNOLOGY TITLE • DREAMCASTER BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES PR • 3 PM, NEW YORK

PRODUCT • PROGRESSIVE INSURANCE ENTERED BY • ARNOLD WORLDWIDE, BOSTON

BRAND • HUSQVARNA

C03/012 • USA

VOICE-ACTIVATION

A05/014 • UNITED ARAB EMIRATES

RETAIL TITLE • FREQUENCIES OF PEACE BRAND • BABYSHOP PRODUCT • BABYSHOP ENTERED BY • FP7 MCCANN, DUBAI IDEA CREATION • FP7 MCCANN, DUBAI PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK MEDIA • INITIATIVE MENA, DUBAI PR • MARKETTIERS4DC LTD, LONDON

TITLE • I SEE COKE BRAND • THE COCA-COLA COMPANY

A07/007 • CANADA

C01/023 • CANADA

PRODUCT • COCA-COLA ENTERED BY • VMLY&R COMMERCE, NEW YORK

MEDIA / ENTERTAINMENT

USE OF RADIO OR AUDIO AS A MEDIUM TITLE • MISSING MATOAKA

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

TITLE • MISSING MATOAKA BRAND • MUSKRAT MAGAZINE

CLASSIC RACK WINNERS /RADIO & AUDIO

PRODUCT • ONLINE MAGAZINE ENTERED BY • BBDO, TORONTO IDEA CREATION • BBDO, TORONTO PRODUCTION • FLARE BBDO, TORONTO

IDEA CREATION • DAVID, MADRID / DAVID, NEW YORK / DAVID, MIAMI PRODUCTION • DESEIF, MADRID / PICKLE MUSIC, MADRID

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

B02/008 • ARMENIA

SOUND DESIGN TITLE • THE END BRAND • PUBLIC INTEREST PRODUCT • PUBLIC INTEREST ENTERED BY • TASTES LIKE BLUE, YEREVAN IDEA CREATION • TASTES LIKE BLUE, YEREVAN PRODUCTION • TASTES LIKE BLUE, YEREVAN POST PRODUCTION • TASTES LIKE BLUE, YEREVAN

B03/034 • CANADA

SCRIPT

53

C06/038 • UNITED KINGDOM

AUDIO LED CREATIVITY TITLE • HOPELINE RADIO BRAND • FRONTLINE19 PRODUCT • HOPELINE RADIO

C02/013 • SPAIN

ENTERED BY • ADAM&EVEDDB, LONDON

USE OF AUDIO TECHNOLOGY

IDEA CREATION • ADAM&EVEDDB, LONDON

TITLE • SAMSUNG UNFEAR BRAND • SAMSUNG SPAIN PRODUCT • UNFEAR APP ENTERED BY • CHEIL WORLDWIDE, MADRID

PRODUCTION • KING HENRY, LONDON / ACADEMY FILMS, LONDON POST PRODUCTION • SELECTED WORKS, LONDON / FACTORY STUDIOS, LONDON

IDEA CREATION • CHEIL WORLDWIDE, MADRID PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID MEDIA • CHEIL WORLDWIDE, MADRID PR • CHEIL WORLDWIDE, MADRID POST PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID

D06/002 • NEW ZEALAND

BREAKTHROUGH ON A BUDGET TITLE • PHONE IT IN BRAND • SKINNY PRODUCT • TELECOMMUNICATION COMPANY ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND

TITLE • MISSING MATOAKA

C06/031 • BRAZIL

PRODUCTION • COLENSO BBDO, AUCKLAND

BRAND • MUSKRAT MAGAZINE

AUDIO LED CREATIVITY

MEDIA • COLENSO BBDO, AUCKLAND POST PRODUCTION • COLENSO BBDO, AUCKLAND

PRODUCT • ONLINE MAGAZINE

TITLE • GALVÃO BUENO’S MILLION VOICES

ENTERED BY • BBDO, TORONTO

BRAND • TIKTOK

IDEA CREATION • BBDO, TORONTO

PRODUCT • TIKTOK

PRODUCTION • FLARE BBDO, TORONTO

ENTERED BY • TIKTOK, SAO PAULO

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

IDEA CREATION • TIKTOK, SAO PAULO / GALERIA, SAO PAULO

TITLE • FILES OF FREEDOM

B03/074 • SPAIN

PRODUCTION • SATELITE AUDIO, SAO PAULO / PRODIGO FILMS, SAO PAULO / LOUD+, SAO PAULO

BRAND • MERCADO LIBRE PRODUCT • MERCADO LIBRE

SCRIPT

MEDIA • PUBLICIS BRASIL, SAO PAULO

ENTERED BY • GUT, SAO PAULO

TITLE • BOSS FACE STICKER BRAND • HALLS PRODUCT • CANDY ENTERED BY • DAVID, MADRID

PR • THE JEFFREY GROUP BRAZIL, SAO PAULO POST PRODUCTION • PRODIGO FILMS, SAO PAULO

D07/026 • BRAZIL

CORPORATE PURPOSE & CSR

IDEA CREATION • GUT, SAO PAULO PRODUCTION • DOGS CAN FLY, SAO PAULO / DLKTSN, SAO PAULO / PINGADO AUDIO, SAO PAULO MEDIA • GUT, SAO PAULO / UM WORLDWIDE, SAO PAULO

SCREENING SCHEDULE

CANNES LIONS 70

The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Classic Track - Film Lions

Screening Schedule Craft Track - Film Craft Lions

Monday 19 June

Monday 19 June

09:00-19:00

F05. Cultural Insight

Tuesday 20 June 09:00-19:00

Film Lions Shortlist

Wednesday 21 June 09:00-19:00

Film Lions Shortlist

Thursday 22 June 09:00-19:00

Film Lions Shortlist

Friday 23 June 09:00-19:00

Film Craft Lions Shortlist

09:00-19:00

Tuesday 20 June Film Craft Lions Shortlist

09:00-19:00

Wednesday 21 June Film Craft Lions Winners

09:00-19:00

Thursday 22 June Film Craft Lions Winners

09:00-19:00

Friday 23 June Film Lions Shortlist

09:00-19:00

Film Craft Lions Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENING SCHEDULE

CANNES LIONS 70

The Work & Awards Hub Screening Room 3 Screening Schedule Entertainment Track Monday 19 June 09:00-14:30

Entertainment Lions for Sport Shortlist

14:30-19:00

Entertainment Lions for Gaming Shortlist

Tuesday 20 June 09:00-14:30

Entertainment Lions Shortlist

14:30-19:00

Entertainment Lions for Music Shortlist

Wednesday 21 June 09:00-14:30

Entertainment Lions for Sport Winners

14:30-19:00

Entertainment Lions for Gaming Winners

Thursday 22 June 09:00-14:30

Entertainment Lions for Sport Winners

14:30-19:00

Entertainment Lions for Gaming Winners

Friday 23 June 09:00-19:00

Entertainment Track Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.

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