Lions Daily News 2024 - Tuesday June 18

LIONS DAILY NEWS

COMMERCE

MAKING THE TRANSACTIONAL

TUESDAY JUNE 18 / 12:30PM

Finding in the CREATIVITY

Marc Pritchard Chief Brand Officer, P&G

Tuesday, June 18

Lumiere Theatre, Palais 1 14:45 – 15:30

10.00 GOING FOR GOLD AB INBEV / LUMIERE

11.00 THE NEW BRAND CURRENCY: WHY YOU CAN’T PUT A PRICE ON PURPOSE?

IHEARTMEDIA / TERRACE STAGE

11.45 WINNING EQUALITY: THE RISE OF WOMEN’S SPORTS GOODBY SILVERSTEIN & PARTNERS / TERRACE STAGE

12.00 READY TO LAUGH AGAIN: THE RETURN OF COMEDY VML / DEBUSSY

13.15 MASTER THE ART OF LONG-FORM CREATIVITY: LESSONS FROM THE BIG SCREEN

SAWA / DEBUSSY

14.00 WHEN SOCIETAL PROGRESS MEETS RESISTANCE

EDELMAN / DEBUSSY

14.15 DON’T BELIEVE THE HYPE – DEI WILL NEVER DIE

CANNES CAN: DIVERSITY

COLLECTIVE / TERRACE STAGE

14.45 FINDING CREATIVITY IN THE EVERYDAY P&G / LUMIERE

15.30 WITH GREAT OPPORTUNITY COMES GREATER RESPONSIBILITY

J.P. MORGAN & CHASE/ DEBUSSY

16.30 SECRET SPEAKER: THE IMPORTANCE OF TAKING UP SPACE

DIAGEO / DEBUSSY

16.45 LET’S TALK ABOUT WEIGHT: CONVERSATIONS ABOUT CREATIVITY, COMMUNITY AND OBESITY

NOVO NORDISK / DEBUSSY

Outstanding outdoors: Grand Prix glory for two inspiring ads

CELEBRATING the diversity of entries in Outdoor, the 2024 Cannes Lions Jury has awarded two Grands Prix in this category. The first is for LOLA MullenLowe Madrid, rewarding its beautifully executed campaign on behalf of ice cream Magnum. The second is for Colenso BBDO Auckland, which applied the ingenuity of AI to its work for Pedigree.

Jury President Marco Venturelli, chief creative officer, Publicis Groupe France, said the two winning entries represented the “classic and progressive” sides of outdoor. However, he stressed that

both were united by their impact: “We wanted to award ideas that would stop consumers in their tracks when they saw them in the real world. At the same time, we wanted quality ideas that would make us jealous as professionals.”

Superficially simple in execution, Magnum’s ‘Find Your Summer’ campaign consists of three beautiful images designed to encourage people to purchase ice cream in winter. Each depicts people seeking out slithers of sunshine on dark, depressing days. “It is a unique campaign,” Venturelli said, “and very beautiful. It is everything a good poster

should be and it had an impact on Magnum sales.”

The Pedigree entry, by comparison, is a remarkable piece of work that

Big win for Ogilvy’s Coke can crush

THE PRINT & Publishing

Jury celebrated the return of big brands to the category by awarding the 2024 Grand Prix to ‘Recycle Me’, an Ogilvy New York campaign for Coca-Cola. ‘Recycle Me’ is based around a series of striking images that depict the Coca-Cola logo after a can has been crushed during recycling. A range of visuals is juxtaposed with the ‘Recycle Me’ call to action to put recycling front of mind for the consumer after drinking a can of Coke.

work has potential to be iconic,” he said. “It will be remembered in five or 10 years’ time.”

WE’RE CREATING A SPACE FOR THE CREATORS

THIS YEAR marks the launch of Lions Creators.

As a festival we are focused on innovation and we’re constantly evolving the Cannes Lions offer to meet the changing needs of our increasingly diverse audience. We know that creators have become an important part of the marketing mix and their presence at Cannes Lions has been growing as we witness the rise of the creator economy. With growth of such scale we have created a place for creators to come together to learn how to build their business in a sustainable and effective way. Over the next few days we’ll help facilitate conversations between everyone who’s part of the creator economy — including the brands, the creators and the platforms — so that they can address the challenges that the festival is well positioned to help unlock. TURN TO PAGE 4

Using a variety of techniques like mechanical presses and vacuums, cans were crushed to make unique spins on the brand’s logo. Each execution features a distinctive but recognisable logo.

Jury President John Raúl Forero, president and chief creative officer, DDB, Colombia, praised the simplicity and purity of the work. “This piece of

Forero said the Jury was looking for entries which showed braveness, storytelling and the use of tech to take the category in new directions. He also reiterated the point that big brands had done a “fantastic job” this year in utilising the medium. Emphasising this point, there were Gold Lions for Stella Artois, Magnum, L’Oreal and Coca-Cola — for a separate campaign called ‘Thanks For Coke-Creating. The L’Oreal win was for a product called Mizani and originated with DDB Latin Puerto Rico.

Thea Skelton

Jury President Marco Venturelli

Jury President John Raúl Forero

CELEBRATING THE RADICAL CREATIVE MIND BEHIND ‘BECAUSE I’M WORTH IT’

McCann Worldgroup Global

FCB Chicago bags top prize for comedy Dramamine ads

IN A YEAR when Cannes Lions has doubled down on humour, the Health & Wellness Grand Prix for 2024 has been scooped by ‘The Last Barf Bag’, a witty campaign entered by FCB Chicago on behalf of anti-nausea drug Dramamine.

The cross-platform campaign was inspired by a letter in which a Dramamine user noted that the effectiveness of the drug was killing off consumer demand for barf (sick) bags. This inspired a series of zany executions celebrating the iconic nature of barf bags. These ranged from a museum exhibition and a documentary to a campaign that speculated on alternative uses for obsolete bags (eg chef hats and popcorn receptacles).

Health & Wellness Jury

President Wendy Chan, who is also health creative lead, Asia Pacific, Edelman APAC, said the jury was taken by the light-hearted nature of the work, which helped Dramamine record an impressive 26% increase in sales. “This is not a new drug, but it told a new story that brought a smile to people’s faces.”

Chan said that the Grand Prix winner represented a powerful trend in entries this year, “which is that more and more brands are not taking themselves too seriously. Instead, they are prioritising the way they connect with consumers.”

She also said that the winner showed that “brands can cut through the noise of the crowded market no matter what their size.

So it is an inspiration for everyone in this business.”

The Jury also awarded five Health & Wellness Gold

GRAND PRIX FOR BBDO’S CHILD-BRIDE CAMPAIGN

Lions to entries from the US, India, Taiwan, the UAE and Saudi Arabia/UAE (a joint initiative).

NYC’s Area 23 attracts Pharma award

THE WINNER of the Pharma Grand Prix for 2024 is ‘Magnetic Stories’, an innovative piece of work

that seeks to take the fear and apprehension out of MRI scans for children. Devised by Siemens Health-

ineers and entered by Area 23 New York, the Grand Prix winner was piloted at a hospital in Portugal. It used data and insights to transform scary MRI sounds into an exciting audio book that children can listen to during their scan.

Pharma Jury President Collette Douaihy, global chief creative officer, Dentsu Health, called it “storytelling and customer experience at its best. It wasn’t just about drowning out noise, it was precisely thought through. This winning entry really understood how daunting scans can be and what young patients and their parents are going through.”

Douaihy said there was a great breadth of Pharma work this year which illus-

trated three key trends: the rise of product innovation, a renewed emphasis on customer experience and a clear pivot towards inclusivity: “Inclusivity was a red thread that ran through all the work — and ranged across everything from tackling racial and gender disparities to making sure people have access to the diagnostic tools they needed.”

Douaihy welcomed the trend towards product innovation evident in 2024’s entries, but noted that “it comes with a responsibility to ensure it is helping patients.”

In addition to the Grand Prix, the Pharma Jury awarded one Gold Lion to ‘Voice 2 Diabetes’, entered by Klick Health Toronto on behalf of KVI Brave Fund.

THE WINNER of the Lions Health and United Nations Foundation Grand Prix for Good is ‘Child Wedding Cards’, an ingenious campaign by Impact BBDO Dubai for UN Women. It set out to drive change in Pakistan, which has the sixth highest number of girls married before the age of 18 in the world (approximately 19 million). The idea was to motivate lawmakers to pass a bill protecting children from child marriage by sending members of the National Assembly an invitation to a fictional child’s wedding. A short film and social posts explaining the idea was also launched. As a result of the campaign, more than a dozen lawmakers have joined the fight against child marriages. Simultaneously, the Federal Islamic Court has made a landmark judgment that a minimum age of 18 for marriage is not against the tenets of Islam, paving the way for the state to raise the minimum age. Jury President David Ohana, chief communications and marketing officer, UN Foundation, Global, said the campaign stood out because its impact was “profound and desperately needed”. He praised the fact that “there were no special effects, no AI, no celebrities. It was a simple inexpensive idea that took the right message to right audience at right time. It showed how simple ideas can hit home.”

Jury President Collette Douaihy

Jury President Wendy Chan

Jury President David Ohana

Golin picks up audio award for misheard song lyrics ad

GOLIN London has won this year’s Audio & Radio Grand Prix for ‘The Misheard Version’, an ingenious campaign designed to promote Specsavers hearing tests.

In a bold new twist on the subject of misheard song lyrics, Golin invited singer Rick Astley to re-record his hit song Never Gonna Give You Up — using the many misheard lyrics that have been attached to the song since it was released in 1987. Among these is the substitution of ‘your aunt’s been naked’ for ‘your heart’s been aching’. The serious intention behind the re-release was to

get people talking about hearing tests. Figures from Golin show the song was played over 20 million times in the first eight hours of the campaign, driving a 138% increase in hearing loss searches and making hearing the UK’s number one trending topic. The client also achieved a 66% year-onyear increase in hearing test bookings during launch week, versus its target of 5%.

Jury President Simon Vicars, also chief creative officer, Colenso BBDO, New Zealand, said: “We wanted our Audio & Radio Grand

Prix to show a commitment to creativity by both the brands and creator. And this was both a clever and hilarious idea.”

Vicars added: “There was an easy way they could have done this campaign, but they chose the hard way and we loved them for it. They showed how creativity can be an amplifier for business results while also busting out into culture.”

The Specsavers campaign also won a Gold Lion. In addition, there were Golds for campaigns from Brazil, Spain and Germany/Brazil.

TikTok and Adobe dive deeper into AI

GENERATIVE AI technology’s potential for marketing and creativity is one of the key themes at Cannes Lions this year. TikTok is one of the companies riding the wave. Yesterday it revealed new features for Symphony, the suite of GenAI advertising tools it launched last month. They include Symphony Digital Avatars: virtual characters that can be used in branded content created for TikTok. TikTok launched a range of stock avatars created using paid actors that are licensed for commercial use. However, it will also work with creators and brands to create their own avatars for use in their videos. TikTok has also unveiled a tool called Symphony AI Dubbing that translates and dubs videos into more than 10 languages. It also announced that its Commercial Music Library, a collection of music approved for use in brands’ TikTok content, is now available in the popular Adobe Express software via its Symphony Assistant add-on. Adobe is playing a prominent role in the Cannes Lions excitement around GenAI technologies, announcing another partnership yesterday. Marketing and advertising services agency Media.Monks is using Adobe’s GenStudio product for its new Brand Model Practice, which helps clients to build AI models trained on their own brands. After feeding in marketing materials, product information, brand guidelines and customer interactions, brands will be able to use the models to generate new creative assets and customer experiences Media. Monks said the partnership would deliver “bespoke brand models at speed”.

We’re creating a space for the creators cont.

Kicking off this evening, Lions Creators will have access to exclusive and specially curated experiences. These include the Lions Exchange roundtables, exclusive creator and brand networking at the Lions Creators HQ and Creator Excursions, allowing individuals to dive into discussions tailored to address creatorspecific needs. There’ll also be a full day of creator-centric content live on the Terrace Stage on Thursday, which is open to all of our festival delegates. The outcomes from the conversations that take place over the next few days we’ll help us understand how every party can achieve progress and we’re excited to see it unfold.

Outstanding outdoors: Grand Prix glory for two inspiring ads cont.

demonstrates it is possible to combine commercial and purpose-driven goals in a single campaign. Through an astute use of data and AI, the company has created billboards where every dog featured is locally adoptable. Every time a dog is adopted as a result of the campaign, it is replaced on billboards by a new adoptable dog. The impact of the campaign has been to drive product sales and increase rates of adoption.

Venturelli said it was great to see “a big commitment from a big brand”. He said the use of AI moved the category forward without being “tech for tech’s sake.” There were also 10 distinct Gold Lions for entries from the US (2), Spain (2), Canada, Germany, the UK, Brazil, Peru and Italy/Ireland.

Jury President Simon Vicars

One of TikTok’s new Symphony Digital Avatars

IPCC data forecasts an increased prevalence and intensity of storms and other extreme weather events as a result of climate change. There are steps we can all take to change the forecast.

Join us:

Cannes 2050: What Will The Weather Be? UNDP Seminar

Wednesday June 19th at 10.45

Théâtre Debussy, Palais de Festivals

Take your pledge today to act on climate change at www.weatherkids.org

PREDICTED WATER LEVEL FROM STORM SURGE 2050

PAPER PLANES

Where art meets science

Es Devlin in conversation with Alex Schultz

Debussy Theatre, The Palais

Wednesday, 19 June 15:30-16:00

CELEBRITIES should not be scared off speaking out about political issues by fears of a backlash for the brands they work with. That’s according to musician John Legend and TV star and author Chrissy Teigen, interviewed at Cannes Lions yesterday by journalist Kara Swisher for a live episode of her On With Kara Swisher podcast.

“I have always appreciated people that stood up for something more than people who kept it very neutral,” Teigen said, who has regularly spoken publicly about abortion, reproductive health and women’s rights among other issues.

Husband Legend offered his support.

“People fell in love with Chrissy because she was authentic and honest. That’s who she is, and that’s what people love about her. That’s what people hate about her too, but the people

that hate her are going to hate her,” he said.

“That’s what we’ve signed up for by speaking out on issues that are controversial. I’ve spoken up for reproductive rights too. I think men should speak up about it as well, because it affects us too.”

The couple’s views certainly irked President Trump in 2019: he described Teigen as Legend’s “filthy-mouthed wife” in a post on Twitter. Teigen famously hit back with her own tweet calling Trump a “pussy ass bitch”.

“Let me just honour that moment: the ‘pussy ass bitch’ moment. It’s in the Congressional Record!” Legend said, referring to the moment the tweet was read out during a US Congress hearing in 2023.

“It’s also kind of scary, because you’re like: ‘Oh, he’s aware of me!’ And what could really happen because of that awareness, because we obviously know he’s unhinged,” Teigen said.

“Could he actually come after you in other ways? It’s a weird feeling.”

“That’s one of the reasons people should make sure he doesn’t get within a mile of the White House again,” Legend added.

The couple also talked about their own brands: skincare range Loved01, cookery line Cravings and dog-food brand Kismet.

“It’s the hardest thing for me to push, because it is my own. I need people to know that I didn’t do this as just another celebrity brand,” Teigen said.

“We’re inundated with so many different celebrity tequilas and probiotic drinks. That world is so flooded,” she added, warning that many of those products are pure cash-ins. “I think everyone can sniff it out. We have a wise consumer now that sees right through people that are doing things just for the money-grab of it.”

‘That’s what we’ve signed up for’ Braving

the

Marketing is at a crossroads - it’s time to act.

Join the conversation with Leonid Sudakov - President of Growth, Digital and Platforms and Najoh Tita-Reid - Chief Brand and Experience Officer at Mars Petcare.

Wednesday 19th June 4-4:30pm Rotonde Stage

A burger is a burger. Who needs creativity?

IT WAS a full house at the Debussy Theatre on Monday for a McDonald’s session exploring strategies for effective collaboration between top marketers and their fellow executives. The panel for the session — Convince Your C-Suite: The Real Impact of Creativity – featured Morgan Flatley, global chief marketing officer, McDonald’s; Ian Borden, executive vice-president and chief financial officer, McDonald’s; and Jill McDonald, president, internationally owned markets, McDonald’s UK. Flatley opened the discussion by explaining how the

company had changed in the past six or seven years.

“We were a business that really was not focused on creativity and certainly would not have been sitting here talking about creativity with the CFO and one of our presidents,” she said.

“We were a business that was really focused on running restaurants. We were focused on operational excellence. We were focused on speed. We were focused on consistency. A Big Mac here tastes like a Big Mac in the US tastes like a Big Mac in Japan, so we really felt, I think, that marketing and creativity at times could

disrupt the business.”

Explaining how the company got to where it is today, Flatley said an important aspect was getting really clear on consistent metrics, consistent tools, and consistent language across the c-suite on marketing and creativity. It was also vital, she said, to ensure the tone at the top is set by the leadership team regarding expectations of the role of marketing in driving the business.

Ian Borden said the company had moved from a position a few years ago when marketing was “a bit of a black box, a bit of a nebulous part of the or-

“We were a business that really was not focused on creativity”

MORGAN FLATLEY

ganisation” to a situation today where the company has full transparency and visibility. “We have full alignment across the organisation on how we talk about results, about how we measure results,” he said. “Our CFOs understand across the business what great creative execution can do, what it can drive in terms of incremental outcome to the business, and they understand that when we immerse our brand and culture and we connect with consumers in culturally relevant ways, that’s going to drive really strong outcomes.”

Ian Borden (left) with Morgan Flatley and Jill McDonald

iHeart Media and Deep Blue unveil women’s sport network

WOMEN’s sports only receive 15% of media sports coverage in the US, according to a recent study by research firm Wasserman.

iHeartMedia and Deep Blue Sports + Entertainment want to tackle that imbalance with their new Women’s Sports Audio Network (WASN), which launched yesterday at Cannes Lions. It’s a network of free, ad-supported podcasts published through iHeartMedia’s platforms and other podcast services. Hosts include basketball icon Sheryl Swoopes, golf star Tisha Alyn and sports reporter Sarah Spain, who will front a daily news podcast. WASN will also power

new Women’s Sports Reports across iHeartMedia’s network of more than 500 broadcast-radio stations.

“Women’s sports is having a major moment, and we decided that women’s sports should have a foot-

print on broadcast radio. We think that’s a way to normalise it and create real equity and coverage at a scale only iHeart can deliver,” said iHeartMedia CMO Gayle Troberman.

Capital One, e.l.f. Cosmetics and e.l.f. SKIN are founding partners for WSAN, with Deep Blue CEO Laura Correnti saying that brands are waking up to women’s sports as a category, despite the challenges that have existed thus far.

“Inventory is scarce. Content is extremely limited, and women’s sports continues to be difficult to find from a storytelling content perspective outside of competitions,” Correnti said.

B2B marketers miss ‘hidden’ buyers

SUCCESSFUL B2B marketing needs to focus more on “hidden buyers” within organisations, according to a study from LinkedIn and Bain & Company launched in a Cannes Lions session yesterday. These are the executives who are not involved in the initial decision to buy a product or service, but whose approval is required before the deal can be completed.

“Those hidden buyers are almost completely ignored in the sales and marketing process. You find them when it’s time to get the deal done, and they pop out of the woodwork and say ‘Ah, I’m not so sure about that, convince me’,” said Jamie Cleghorn, senior partner at Bain & Company, speaking to Lions Daily News before

taking the stage.

The study of more than 500 senior B2B buyers in the US, UK and western Europe found that hidden .buyers have 49% of the decision-making power in big B2B purchases.

“We really need to go beyond the most obvious people, the most obvious messages and the most obvious mediums that we might be activating today,” said Minjae Ormes, vice-president of marketing at LinkedIn. Ormes said that successful B2B marketing is about “creating the permission to agree” for the target buyers who make initial decisions, and the hidden buyers who must approve them. That includes personalised marketing crafted to address each group’s psychology.

“We wanted to help create a space that was easy to access, for fans to engage, but also a place that advertisers could come to for that critical scale.”

Deep Blue is co-hosting a Women’s Sports House with Axios at Cannes Lions this week, with three days of talks focused on the business, technology and creativity in the sector.

“This is clearly top-of-mind for so many people in our industry, and we’re here to really put some of the rigour around it with respect to where we can start placing bets and investments that will pay off,” Correnti said.

“There’s a huge opportunity for the marketers here in Cannes this week to understand the opportunity and the potential,” Troberman added. “The fans have been way ahead on this, and it’s time for marketers to catch up!”

“If they’re a target buyer, the personalisation you should lead with is around the upside potential of the feature and functionality, and if they’re a hidden buyer, the thing you should lead with is the safety of the brand and the things that remove risk from the equation,” Cleghorn said.

Ormes sees huge potential in these kinds of buyer group-focused strategies.

“I think B2B marketers can lead in this category. Oftentimes, the conversation is about how do we take the creative of B2C into B2B? But there’s something unique here that we think we can lead with from a B2B perspective, that actually B2C will benefit from,” she said.

“It’s the understanding of the complexity of how a group of people work together and make decisions.”

Jamie Cleghorn and Minjae Ormes

Gayle Troberman (left) and Laura Correnti

MORE proof that DE&I makes commercial as well as moral and ethical sense was delivered yesterday by Muslim Girl’s Amani Al-Khatahtbeh during her Insights & Trends masterclass in visual storytelling, Insert Your Preferred DE&I Title Here.

“Muslim Girl represents largely gen Z and millennial audiences, so we know better than anybody what young people want,” said the author, activist and social-media pioneer, who founded the biggest media platform for Muslim women’s voices in the US at the age of 17 and has subsequently been hailed as a “generation prophet” by the Economist and a “media titan” by the New York Times. She added that 72% of gen Z are more likely to buy from brands that contribute to social causes: “Young people in general understand better than anyone that our power is not just in our vote but in our dollar and how we chose to spend it. And gen Z cares. They will gladly support brands that align with their values and reject brands that don’t.”

What’s more, 48% of gen-Z consumers are also willing to spend more to support what they perceive as authentic brands — “and that number rises to 51% of millennials” — and nine out of 10 believe that companies have a moral responsibility to take a stance on sustainability and DE&I. This isn’t set to change any time soon, Al-Khatahtbeh predicted: “Gen alpha, which will soon take over a huge chunk of the consumer marketplace, believes even more passionately about the role of brands.” Young consumers, Al-Khatahtbeh added, not only believe that brands should support sustainability and inclusion, but they also feel betrayed when companies fail to practise what they preach. She admitted that Muslim Girl has had its own experience of this phenomenon. In 2017, it launched six halal-certified, water-permeable nail polishes in collaboration with major US beauty brand Orly. “The launch was a tremendous success and we sold out within one week, but it then emerged

that the CEO of Orly had been making lots of anti-Muslim, anti-Black and anti-Arab posts on social media. We got played.”

The backlash from the Muslim community was instant and led to the withdrawal of the product line. “Orly refused to make a public announcement,” Al-Khatahtbeh said. “Why in the world would a brand not distance itself from those sentiments? But a lot of companies hide behind the ‘A’ word — apolitical. But in today’s world, there’s no such thing. Actually, being apolitical is taking a stance in a world where communities are marginalised.”

‘Our power is not just in our vote but in our dollar’

Dentsu Lab goes global with tech to ‘augment humanity’

DENTSU is taking its innovation arm Dentsu Lab global, expanding beyond its Tokyo headquarters with new offices in London, Amsterdam, Warsaw, Mumbai and Bengaluru.

The news was announced yesterday at Cannes Lions during a session showcasing some of Dentsu’s most iconic projects.

Dentsu Lab figured prominently, with its executive creative director Naoki Tanaka demonstrating its ‘Project Humanity’ work in music and games.

The project technology from partner NTT to detect electric signals transmitted from the brain to move muscles, then converts

them into movement for virtual avatars.

This is put to use with people who have conditions

including motor neurone disease (ALS) and muscular dystrophy, enabling them to manipulate digital avatars.

Lessons for creative leaders

TO LEAD or not to lead?

That is the question being tackled by Charles Day, host of the Fearless Creative Leadership podcast, in a workshop discussion on the pros and cons of leadership on Wednesday (17.30-18.30) at the Cannes Lions School Campus, Rotonde. In Career Conversations: To Lead or Not to Lead – Finding Your Path, Day, with Lori Bradley, CEO, bluSPARC, will offer practical insights into career development and alternative paths.

“It’s a session that’s designed around the question ‘do you want to lead?’ and I think that’s such an important question that not enough people ask,” said Day, whose long-running podcast has evolved and

expanded to talk to a wide variety of people about leadership. “It started off talking to people who were specifically leading creative industries and what I realised is I’m more and more interested in talking to people who are fundamentally creative in the way that they lead, and that creates a different perspective,” he said.

As a veteran of Cannes Lions, Day noted the increasing dominance of the issue of AI and its impact on the creative industry.

“Artificial intelligence is everywhere,” Day said. “It is THE conversation and it needs to be THE conversation because they think it’s going to change everything about the way this industry is structured and works,” he

said. “I think the question is going to be: Is the industry as a whole going to get together and decide strategically, proactively, we’re going to actually restruc-

Masatane Muto was one of the first to test the technology, using it to DJ and perform live in avatar form.

Tanaka also hosted a live demonstration of technology enabling people with muscular dystrophy to play the popular game Rocket League, with goals celebrated enthusiastically by the audience in the Debussy Theatre.

Projects showcased included Hugtics, which uses a wearable device with artificial muscles to help people experience giving themselves a hug. 3D-printed sushi (not yet edible, according to Sasaki) and a virtual-reality music video filmed with Smashing Pumpkins frontman Billy Corgan were among the other projects on show.

“I challenge each and every one of you to take this fresh perspective,” was president and global CEO Hiroshi Igarashi’s closing thought for the audience.

“Imagine how to create incredible impact for your brands, for people, and for the good of society.”

The session also saw Dentsu’s global chief creative officer Yasuharu Sasaki outline five principles linking the company’s projects: respecting the past to create the future; taking an outlier perspective; discovering new emotions and connections; mixing technologies; and using them to augment humanity. “We see technology as helping our imagination and shaping new experiences that bridge the physical and digital worlds,” he said.

ture or are we going to sit here and just sort of keep trying to chase the puck?”

Day said the industry has to make a conscious choice about AI. “And it’s not an industry that does that stuff particularly well — it tends to be an industry that reacts,” he said. “So I

think coming out of this week, hopefully it’s going to generate those more proactive conversations at the highest levels between agencies, brands, producers and media companies. That’s the big hope, that this week becomes formative from that standpoint.”

Charles Day

DJ Masatane Muto

VML and Genentech chiefs are bringing good karma to pharma

VML HEALTH & Wellness global chief creative officer Mel Routhier and Genentech chief marketing officer Erica Taylor took to the Rotonde stage yesterday to discuss how companies can build creative cultures that change lives — a critical consideration in the pharma sector. Between them, they identified four core headings that can help firms unpack transformative, creative strategies to pave the way for a healthier future.

Routhier kicked off by talking about the importance of “blending”, observing how at VML “we have started to take a new approach to staffing pharma, bringing in different bodies and mindsets that we wouldn’t

normally. I think it’s really foundational that we are building teams that typically have not been blended, and don’t necessarily come from the same vertical.”

Taylor agreed that “bringing diverse teams together, and embedding them in how you work, can really make a difference in patients’ lives.”

She then went on to introduce the second heading — empathy. “This is near and dear to us at Genentech. When we’re dealing with patients, families, caregivers and communities, we really have to go the extra mile to put our feet in their shoes, even when it’s hard for us to imagine what they are going through.”

Flushed with success: Yanai lifts the lid on Tokyo Toilet

“WHEN WE are in a very busy moment, sometimes I cannot sleep at night, or I have to skip a lunch or a dinner. But there are no days when we don’t go to the toilet!”

This realisation by Koji Yanai, director of clothing brand Uniqlo’s parent company Fast Retailing, spawned a creative public initiative in Tokyo, and then an Oscar-nominated film. The project was ‘Tokyo Toilet’, in which architects, designers and university professors from across the world redesigned 17 public toilets in the Japanese capital’s Shibuya district. The aim was to tackle the

main complaints about public toilets: that they are dark, dirty and smelly; that women avoid them; that they are not disability- or child-friendly; and often hard to locate.

Those toilets then formed the backdrop to Wim Wenders’ beautiful Perfect Days, which was nominated for Best International Film at this year’s Oscars.

“Wim perceived the toilets as a quiet and holy space in the busy city of Tokyo, and also recognised the cleaners as kind of monks, protecting the sanctity of the space,” said Yanai in a Cannes Lions session introduced by Takuma

Heading three is what Routhier referred to as “partnerships”, and she gave the specific example of bringing lawyers into the creative process at an early stage. “In a highly regulated field like pharma, I think it’s important to bring your lawyers in early. At VML, we have started treating them like creatives — including them in some of the more fun things, such as coming to the shoot. By doing that we found that they are collaborative and pretty darn creative.”

The final critical consideration, said Taylor, is culture. “We are known in the US for having an incredible employee culture. One thing we’ve done recently is engage with our alumni community, so that the idea of culture doesn’t end as soon as you stop having a corporate email address. In my view, culture underpins all of the other themes we’ve been talking about.”

Takasaki, growth officer and executive director at Dentsu Group, and also the co-writer and producer of the film.

“Usually in our regular work, the goal is set at the beginning, then we work on a strategy of creative to achieve this goal,” Takasaki said.

No such goal was set for this project. “We just kept making what we thought was the best choice. When you don’t fixate on a particular goal, miracles that exceed the goal can happen.”

For Yanai, collaboration was the key to the creative success of both ‘Tokyo Toilet’ and Perfect Days.

“Obviously, big projects could not be completed on my own. My own capability has a limit, but if I know my limit, I can ask someone [else] to cover the gap.”

Erica Taylor

Koji Yanai

Mel Routhier

AI Prompt Battle

Join challengers from Getty Images, NVIDIA, and TikTok for an epic creative throwdown of technological strength and mental fortitude demonstrating the power and possibilities of our AI Generator.

And when the dust settles and trash talking done, get the hottest takes from our panelists on what today’s consumers think and feel about generative AI—and what that means for brands looking to add it to their creative mix.

You don’t want to miss it!

Thursday, June 20 | 4PM

Majestic Hotel, Marta Rooms

Data can deliver creative dividends

Creative excellence pays. But how do you measure return on creativity? How do you know what’s working, what isn’t and why? The answer’s in the data, write Jessica Robinson and Kirstie Ciccone of Canada’s leading news media company The Globe and Mail

MANY marketers identify as creatives, motivated above all by the desire to create enticing, attention-grabbing work that leaves a lasting impression. But even the most moving or thoughtprovoking campaign needs to prove its return on investment (ROI) through quantifiable numbers that demonstrate the tangible impact it had. It’s the marketers who get comfortable developing creative ideation and working with data to back up those ideas who will be steps ahead of their colleagues, armed with insights that can completely change the direction of their next campaign. So, how do you balance intuition and calculated, data-informed risks?

Not all data is equal

There is an overwhelming amount of data available to us — so much that it can be difficult to incorporate it all into your evaluation of the success of a campaign. Instead, you need to think about your goal for a piece of content. What do you expect your audience to do after being exposed to it? Are you trying to change their perception of your brand? Do you want them to take an action? If you want them to act, the click-through rate might be more important than the time spent on the page, which would matter more for brand perception. Once you’ve narrowed down the important metrics, you need to know how they’re calculated. Your

Jessica Robinson

Kirstie Ciccone

partners or publishers may calculate scroll depth or time spent in various ways, or differently from how you do on your own site. Understanding methodologies ensures you’re comparing apples to apples when determining which tactics were most effective during a campaign.

Shift your focus from campaign results to category trends

In the short term with content or media campaigns, immediate results matter — how many page views an article received, the percentage of completion rates on a video or the number of clicks through to the website in the call to action. But the real value of collecting that data is in what we learn from these interactions with our audience. After all, we’re not looking for a one-anddone interaction with our audience: we’re actively building a relationship to create long-term customer loyalty. Where the individual campaign results give us a snapshot of performance, the trends in engagement and interaction build into signals of what our audience needs and wants, which in turn allows us to notice shifts in these desires over time. For example, Globe Content Studio, the content marketing division of Globe Media Group at The Globe and Mail, uses keywords to track trends across content categories, article page formats, word counts, image sources and additional elements on the page, such as video, audio or high volumes of embedded links. By aggregating this data across campaigns and evaluating it on a

the individual campaign level, we develop more detailed, accurate benchmarks that reflect the real engagement and actions of our audiences with different types of content. With this data in hand, we can identify when there are changes in consumer behaviour and content-consumption habits.

Performance metrics can course-correct overemphasis on creativity Unique, innovative or attentiongrabbing creative can entice and engage audience attention initially. But too much focus on the creative can overshadow whether the audience is really sticking around. Take the time we partnered with Travel Manitoba, a provincial tourism body in Canada. We started with an illustration-led landing page that pushed the headline underneath the fold. Our page views were strong, beating our estimates, but our time-spent and scroll-depth metrics were lagging a bit behind benchmark, showing that audiences were feeling a disconnect between the drivers and the experience when they landed on the page. Based on those data insights, we adjusted the creative to move the headline above the fold. As a result, we increased scroll depth by 54% and time spent by 21%. Using the right KPIs (key performance indicators) to evaluate against our goals for the campaign, in the specific context of the travel content category benchmarks, gave us added ability to refine our creative approach and better reach our audience.

Data insights can help identify creative opportunities

Innovating and iterating isn’t just the function of creative brainstorming — data that reveals over-performance or even areas of improvement can help marketers identify new ways to make the most of the content they create. That was exactly the case when we partnered with Newfoundland and Labrador Tourism. We created a series of stories that included short audio clips of locals and visitors describing their experiences in the

“We’re not looking for a oneand-done interaction with our audience — we’re building a relationship to create longterm customer loyalty”

province. The series beat all reach and engagement benchmarks, but there weren’t as many audio plays as there were page views, indicating that there was an opportunity to do more with those clips. We repurposed the creative and produced content-driver ad units that embedded snippets of the audio right in the ads, which eliminated the need to click through the ad to start engaging with the content. At the time of writing (halfway through the campaign), we have created 92% efficiency in the cost-peraudio-play compared to the original campaign. Data-driven innovation played a crucial role in optimising our use of existing content assets.

Don’t say brave, say creative

Creativity doesn’t need ‘brave’ professionals — it needs professionals committed to the advertising profession and its consequences, writes Javier Guadiana , CEO and founder of Spanish-language online publisher Reason Why

IN A MARKET characterised by media fragmentation and fierce competition for consumer attention, it has become more crucial than ever to be able to engage in a meaningful dialogue with audiences and bring advertisers closer to their brand and business objectives. Creativity is presented as that differential value capable of elevating advertising from the ordinary to the extraordinary; from part of the landscape to the memorable. In a world of constant acceleration where change is the norm, we cannot afford to make advertising feel routine or sufficient. And yes, there is an increasing proliferation of ‘compliant’ executions that are content to merely exist. These are the assignments that are founded on such short-term strategies that translating the brief is more like constructing an ephemeral pop-up than creating the elements necessary to develop long-term brand positioning. So perhaps, in this most modern moment in our market, the disruptive thing would be to study past strategies, bring them into the present and adapt them to the current context, knowing and accepting everything we already know: that the audience is divided, the media is atomised, attention is

counted in milliseconds. There’s nothing wrong with that — it’s just a definition. And it doesn’t have to be dogma in all contexts. But as a result, the creativity of today must be more strategic and precise than ever. It’s true that time availability is at zero for everyone, but we shouldn’t forget that time is just one of the elements, albeit the most valuable, that talent needs to go out, play and win the game. The most important investment of agencies and advertisers who have talent close to them is precisely to give their teams the time they need and to understand how to defend what can be achieved by time and creativity when they go hand in hand.

Creativity doesn’t need courage You don’t have to be brave to use creativity. In fact, creativity is the surest path to success. No-one needs to be singled out; we have all encouraged this concept at one time or another. Could it be used more often as an aspirational adjective to persuade those professionals who opt for low-ambition approaches? “Look what others are doing and how well it’s working for them, so why not be bold too?” I don’t know. Instead, let’s try to highlight the real virtues of creativity. Let’s try talking about the importance of the nuances that change everything.

Let’s try sharing the secrets, the twists, the doubts. Creativity is the solution to all these conflicts. Calling someone who uses creativity to achieve their goals ‘courageous’ would be like calling someone ‘brave’ who jumps off a boat into the sea without knowing where the shore is. It doesn’t seem to me a very constructive analogy, to be honest. Spanish — and indeed global — advertising creativity is at a challenging moment, but it is also

“Where we need to be brave is in changing the way the business of ideas operates and the consequences of that”

stimulating. The current challenges present a unique opportunity for strategic talent to excel. Perhaps where we need to be brave is in changing the way the business of ideas operates and the consequences of that. This discussion may have been ongoing for some time — I reckon I’ve been hearing it for approximately a decade. It seems unwise to demand that brands change when the appropriate and consistent course of action would be to accept responsibility for our talent and find a way to

share the risk between brands, consultants, agencies and all the stakeholders in one of the most important industries in the world, if not the most important one.

Embrace the consequences

It surprises me how often we have to remind ourselves that advertising has the ability to shape perceptions, behaviours and even feelings. If we’re being honest, we all know the market is driven more by communication than by economic reality, don’t we? We’re also on the verge of the biggest generational shift we have probably ever seen, and that change in the target audience of brands will also change our profession. These two scenarios will inevitably feed into and reinforce one another. But let’s do it without talking about ‘purpose’, please. It’s the most demodé word in my dictionary.

Hey, I understand it and I even work with it. But as soon as I hear it, I can’t help feeling instantly lazy and bored. Doesn’t something similar happen to you?

Perhaps it’s because, having discovered that ‘selling for the sake of selling’ is one of the market’s options, the best talent accepted it for a while. But the good news is that this time has passed and priority is now being given to brands and companies who deliver positive consequences to all those invited to the party. Conscientious objection should be at the heart of the window of discourse because it’s courageous to say no to selling something ugly while looking for the opportunity to sell something beautiful. And it’s even more courageous to say no to selling something ugly but fighting from within until it looks beautiful. I once heard that a presentation should always end with a famous

quote from someone who said it better than you. That doesn’t seem bad form to me. That’s why I wanted to find an example. Something multicultural, something born from Spain that has a global outlook; something that provokes the profession and even questions the meaning of advertising. I found two examples. The first one is a project by Felicidad Collective, the sustainability consultancy founded in 2021 by Pilar Franco and Chacho Puebla for the government of Ecuador. If you don’t know it, I suggest you read up on the case. Beyond the striking addition of the term ‘ecological transition’ to the name of one of Ecuador’s ministries, the project resulted in a decree to make sustainability a national priority and to unify the work methodologies of the relevant projects of other ministries. In other words, any national movement will now have to work hand in hand with Ecuador’s Ministry of Environment, Water and Ecological Transition. The international press has called this “the largest debt-for-nature conversion in history”. And the consequences couldn’t be clearer. The second example is ‘Let’s Wash Away the Taboo’ by Spanish agency Lola MullenLowe for Persil. It was an exercise that bordered on excellence and challenged taboos by applying creativity and making the natural beautiful. I don’t see why it should take courage to do something like this to achieve a positive result for society, the brand and the business? No one would argue with the fact

“I don’t see why it should take courage to achieve a positive result for society, the brand and the business?”

that both these examples required a deep understanding of both the market and changing social dynamics. I’m not saying anything new when I say the advertising profession would be excited — and grateful — to be allowed to adapt to the demands and concerns of society while executing work that is not only a reflection of those changes but also helps to drive them. We don’t have to be brave. We just have to enjoy our work and be proud of its consequences.

‘Let’s Wash Away the Taboo’ by Spanish agency Lola MullenLowe

VIEW THE AGENDA HERE

Grand Prix

STAIRS / CORNER / DOORSTEP

MAGNUM

LOLA MULLENLOWE, MADRID SPAIN

ADOPTABLE PEDIGREE

COLENSO BBDO, AUCKLAND

NEW ZEALAND

GRAND PRIX

B01/033 • SPAIN • CAMPAIGN

CONSUMER GOODS

TITLE • STAIRS

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ, LOS ANGELES

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

B01/034 • SPAIN • CAMPAIGN

CONSUMER GOODS

TITLE • CORNER

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION

• LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ , LONDON

MEDIA

• MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

B01/035 • SPAIN • CAMPAIGN

CONSUMER GOODS

TITLE • DOORSTEP

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ , LONDON

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

E07/090 • NEW ZEALAND • CORPORATE PURPOSE & CSR

TITLE • ADOPTABLE. BY PEDIGREE

BRAND • PEDIGREE

PRODUCT • PEDIGREE

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • NEXUS STUDIOS, LONDON

MEDIA • ESSENCEMEDIACOM, AUCKLAND

PR • PORTER NOVELLI, AUCKLAND

GOLD LION

A01/152 • UNITED STATES • CAMPAIGN

CONSUMER GOODS

TITLE • PRESSED

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

A01/153 • UNITED STATES • CAMPAIGN CONSUMER GOODS

TITLE • TWISTED

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

A01/154 • UNITED STATES • CAMPAIGN

CONSUMER GOODS

TITLE • SQUASHED

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

C01/005 • CANADA • DISPLAYS

TITLE • COORS LIGHTS OUT

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES

PR • ICF NEXT, NEW YORK

C02/015 • SPAIN • INTERACTIVE/DYNAMIC DIGITAL SCREENS

TITLE • FIND YOUR SUMMER

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ, LOS ANGELES

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

C06/014 • GERMANY •

LIVE ADVERTISING AND EVENTS

TITLE • THE BIGGER DRAW

BRAND • HAMBURG MARKETING GMBH

PRODUCT • THE BIGGER DRAW

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION

• SIMON & PAUL, HAMBURG / 2WEI MUSIC, HAMBURG

PR • SEGMENTA COMMUNICATIONS, HAMBURG

E01/037 • UNITED STATES •

LOCAL BRAND

TITLE • IN TRANSIT

BRAND • CALLEN-LORDE, METROPOLITAN

TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO

PRODUCT • TRANSGENDER DAY OF VISIBILITY

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • WIDELABS, PORTO ALEGRE / RITMIKA AUDIO ARTS, SAO PAULO / FAMOUS WHO, SAO PAULO

PR • WEBER SHANDWICK, NEW YORK

POST PRODUCTION • LADO ANIMATION, SAO PAULO

E03/072 • ITALY • SINGLE-MARKET CAMPAIGN

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

E03/089 • SPAIN • SINGLE-MARKET CAMPAIGN

TITLE • MEET MARINA PRIETO

BRAND • JCDECAUX

PRODUCT • B2B

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID

E03/090 • UNITED KINGDOM • SINGLE-MARKET CAMPAIGN

TITLE • WINDOWS

BRAND • BRITISH AIRWAYS

PRODUCT • TRAVEL

ENTERED BY • UNCOMMON, LONDON

IDEA CREATION • UNCOMMON, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

E04/110 • BRAZIL • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • CLEAN SPONSORSHIP

BRAND • CONSUL

PRODUCT • WASHING MACHINES CONSUL

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

MEDIA

• DM9, SAO PAULO

PR • CDN, SAO PAULO

E07/083 • PERU •

CORPORATE PURPOSE & CSR

TITLE • SIGHTWALKS

BRAND • SOL CEMENT

PRODUCT • SOL CEMENT

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION • CIRCUS GREY, LIMA

PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA MEDIA • APOYO COMUNICACION, LIMA

PR

• LLYC, LIMA

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

SILVER LION

A04/072 • UNITED KINGDOM • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • WINDOWS

BRAND • BRITISH AIRWAYS

PRODUCT • TRAVEL

ENTERED BY • UNCOMMON, LONDON

IDEA CREATION • UNCOMMON, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

B01/071 • BRAZIL • CAMPAIGN

CONSUMER GOODS

TITLE • LEMON

BRAND • FABER-CASTELL

PRODUCT • SUPERSOFT

ENTERED BY • DAVID, SAO PAULO

IDEA CREATION

• DAVID, SAO PAULO

PRODUCTION • NORTE, SAO PAULO / MOL, SAO PAULO

MEDIA • DAVID, SAO PAULO

POST PRODUCTION • RAW AUDIO, SAO PAULO

B01/072 • BRAZIL • CAMPAIGN CONSUMER GOODS

TITLE • COFFEE

BRAND • FABER-CASTELL

PRODUCT • SUPERSOFT

ENTERED BY • DAVID, SAO PAULO

IDEA CREATION • DAVID, SAO PAULO

PRODUCTION

PAULO

• NORTE, SAO PAULO / MOL, SAO

MEDIA • DAVID, SAO PAULO

POST PRODUCTION • RAW AUDIO, SAO PAULO

B01/073 • BRAZIL • CAMPAIGN

CONSUMER GOODS

TITLE • EYE

BRAND • FABER-CASTELL

PRODUCT • SUPERSOFT

ENTERED BY • DAVID, SAO PAULO

IDEA CREATION • DAVID, SAO PAULO

PRODUCTION • NORTE, SAO PAULO / MOL, SAO PAULO

MEDIA • DAVID, SAO PAULO

POST PRODUCTION • RAW AUDIO, SAO PAULO

C02/029 • UNITED KINGDOM •

INTERACTIVE/DYNAMIC DIGITAL SCREENS

TITLE • WINDOWS

BRAND • BRITISH AIRWAYS

PRODUCT • TRAVEL

ENTERED BY • UNCOMMON, LONDON

IDEA CREATION • UNCOMMON, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

C03/004 • CANADA •

PROMOTIONAL ITEMS & PRINTED MEDIA

TITLE • COORS LIGHTS OUT

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES

PR • ICF NEXT, NEW YORK

C04/027 • BRAZIL •

DESIGN FOR PROMOTIONAL ITEMS

TITLE • CLEAN SPONSORSHIP

BRAND • CONSUL

PRODUCT • WASHING MACHINES CONSUL

ENTERED BY • DM9, SAO PAULO

IDEA CREATION

• DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

PR • CDN, SAO PAULO

C04/028 • UNITED KINGDOM •

DESIGN FOR PROMOTIONAL ITEMS

TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A BRAND • V&A

PRODUCT • V&A

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ADAM&EVESTUDIOS, LONDON

MEDIA • PHD, LONDON

PR • HOPE AND GLORY, LONDON

C04/030 • UNITED STATES •

DESIGN FOR PROMOTIONAL ITEMS

TITLE • THANKS FOR COKE-CREATING

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION

• VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION

• SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

C05/002 • ITALY •

SPECIAL BUILD

TITLE • MAKE ITALY GREEN - THE FLOATING BOAT

BRAND • E.ON ITALY

PRODUCT • ENERGY SERVICES

ENTERED BY • BBDO ITALY, ROME

IDEA CREATION • BBDO ITALY, ROME PRODUCTION • BEDESCHI FILM, MILAN

C05/046 • NETHERLANDS •

SPECIAL BUILD

TITLE • THE F***ING CAR

BRAND • NETFLIX

PRODUCT • SEX EDUCATION 4

ENTERED BY • MEDIA.MONKS, HILVERSUM

IDEA CREATION • MEDIA.MONKS, HILVERSUM

PRODUCTION • CORINTHIAN MEDIA, BUENOS AIRES

MEDIA • MEDIA.MONKS, HILVERSUM

C05/096 • INDIA • SPECIAL BUILD

TITLE • TAJ MAHAL MEGH SANTOOR BRAND • UNILEVER

PRODUCT • BROOKE BOND TAJ MAHAL TEA ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI

MEDIA • RAPPORT OUTDOOR ADVERTISING, MUMBAI

C06/008 • NEW ZEALAND •

LIVE ADVERTISING AND EVENTS

TITLE • AID AISLE

BRAND • FRESHCHOICE

PRODUCT • SUPERMARKET

ENTERED BY • DENTSU CREATIVE, AUCKLAND IDEA CREATION • DENTSU CREATIVE, AUCKLAND

PRODUCTION

• DENTSU CREATIVE, AUCKLAND

MEDIA • DENTSU CREATIVE, AUCKLAND PR • DENTSU CREATIVE, AUCKLAND

POST PRODUCTION • DENTSU CREATIVE, AUCKLAND

C06/047 • UNITED STATES • LIVE ADVERTISING AND EVENTS

TITLE • ALWAYS OPEN

BRAND • 7-ELEVEN

PRODUCT • 7-ELEVEN

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

PR • EDIBLE, CHICAGO

C09/035 • ITALY • IMMERSIVE EXPERIENCES

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

D02/084 • PERU •

AMBIENT OUTDOOR

TITLE • SIGHTWALKS

BRAND • SOL CEMENT

PRODUCT • SOL CEMENT

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION • CIRCUS GREY, LIMA

PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA

MEDIA • APOYO COMUNICACION, LIMA

PR • LLYC, LIMA

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

E02/021 • BRAZIL • CHALLENGER BRAND

TITLE • WHOPPER ISLAND

BRAND • BURGER KING

PRODUCT • THE WHOPPER

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

E04/059 • GERMANY •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • 855-HOW-TO-QUIT-(OPIOIDS)

BRAND • ANZEN HEALTH

PRODUCT • HEALTHCARE

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • JOJX, LOS ANGELES

MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK

PR • TULOM, SAO PAULO

POST PRODUCTION • JAMM, LOS ANGELES

E04/120 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • THANKS FOR COKE-CREATING BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

E05/048 • UNITED STATES • USE OF HUMOUR

TITLE • THE LAST BARF BAG

BRAND • DRAMAMINE

PRODUCT • DRAMAMINE

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

MEDIA • THE SHIPYARD, COLUMBUS

PR • 360PR, BOSTON

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

BRONZE LION

A01/112 • SPAIN • CONSUMER GOODS

TITLE • FIND YOUR SUMMER

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • MJZ, LOS ANGELES

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

A01/173 • UNITED STATES • CONSUMER GOODS

TITLE • CORONA SUNSET BOTTLES

BRAND • CORONA

PRODUCT • CORONA EXTRA

ENTERED BY • WE BELIEVERS, NEW YORK

IDEA CREATION • WE BELIEVERS, NEW YORK

B01/098 • UNITED STATES • CAMPAIGN

CONSUMER GOODS

TITLE • PRESSED

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

B01/099 • UNITED STATES • CAMPAIGN

CONSUMER GOODS

TITLE • TWISTED

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

B01/100 • UNITED STATES • CAMPAIGN

CONSUMER GOODS

TITLE • SQUASHED

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

C01/035 • CANADA • DISPLAYS

TITLE • SMACK FOR HEINZ

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES / FUZE REPS, TORONTO / WONDERMAKR, ONTARIO

MEDIA • CARAT, CHICAGO

PR • ZENO GROUP, CHICAGO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER

C03/011 • UKRAINE • PROMOTIONAL ITEMS & PRINTED MEDIA

TITLE • THE MINEFIELDS HONEY PROJECT

BRAND • MINISTRY OF FOREIGN AFFAIRS, KERNEL

PRODUCT • FOREIGN AFFAIRS

ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV

IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV

C05/029 • FRANCE • SPECIAL BUILD

TITLE • UNIQUE BILLBOARDS

BRAND • KFC FRANCE

PRODUCT • KFC

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

PRODUCTION • HAVAS PARIS

C05/071 • PERU • SPECIAL BUILD

TITLE • THE CUSHIONING ROUTE

BRAND • NIKE

PRODUCT • NIKE INVINCIBLE 3

ENTERED BY • BOOST BRAND ACCELERATOR, BARRANCO

IDEA CREATION • BOOST BRAND ACCELERATOR, BARRANCO

PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA

POST PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA

C08/022 • MALAYSIA • TRANSIT

TITLE • HEINEKEN HEIDDEN IN PLAIN SIGHT

BRAND • HEINEKEN MALAYSIA BERHAD

PRODUCT • HEINEKEN

ENTERED BY • LEO BURNETT, KUALA LUMPUR

IDEA CREATION • LEO BURNETT, KUALA LUMPUR

PRODUCTION • PRODIGIOUS, KUALA LUMPUR

MEDIA • LEO BURNETT, KUALA LUMPUR

C08/032 • MAINLAND CHINA • TRANSIT

TITLE • LOST IN TIME

BRAND • JIAN AI ELDERLY CHARITY CENTER

PRODUCT • ALZHEIMER’S DISEASE

ENTERED BY • DENTSU CREATIVE, SHANGHAI

IDEA CREATION • DENTSU CREATIVE, SHANGHAI

PRODUCTION • STDECAUX, SHANGHAI

MEDIA • STDECAUX, SHANGHAI

POST PRODUCTION • DENTSU CREATIVE, SHANGHAI

C09/031 • GERMANY • IMMERSIVE EXPERIENCES

TITLE • OREO X PAC-MAN SUPERMARCADE

BRAND • OREO

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

MEDIA • SPARK FOUNDRY GERMANY GMBH, DUSSELDORF / PUBLICIS MEDIA GMBH, DUSSELDORF

D01/014 • UNITED KINGDOM • STANDARD SITES

TITLE • THE UNMENTIONABLES BRAND • UNILEVER

PRODUCT • CLEANIPEDIA

ENTERED BY • MULLENLOWE UK, LONDON

IDEA CREATION • MULLENLOWE UK, LONDON

PRODUCTION • CURIOUS PRODUCTIONS, LONDON

MEDIA • MINDSHARE, LONDON / BUILDHOLLYWOOD, LONDON / BUILDHOLLYWOOD, LONDON / OOH, LONDON

PR • GOLIN, LONDON

D01/021 • NEW ZEALAND • STANDARD SITES

TITLE • AD-ONS

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

MEDIA • OMD, AUCKLAND

D02/012 • FRANCE • AMBIENT OUTDOOR

TITLE • DELIVERY SAFE

BRAND • KFC FRANCE PRODUCT • N/A

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

D02/095 • UNITED STATES • AMBIENT OUTDOOR

TITLE • PRIVACY SWAP

BRAND • WHATSAPP

PRODUCT • WHATSAPP

ENTERED BY • BBDO NEW YORK

IDEA CREATION • BBDO NEW YORK

PRODUCTION • DUGGAL VISUAL SOLUTIONS, NEW YORK / BBDO NEW YORK

POST PRODUCTION • BOSON POST, SAO PAULO

D02/106 • SINGAPORE •

AMBIENT OUTDOOR

TITLE • LAUNDROMATCH

BRAND • HEINEKEN®

PRODUCT • HEINEKEN®

ENTERED BY • LEPUB, SINGAPORE

IDEA CREATION • LEPUB, SINGAPORE / LEPUB, MILAN

PRODUCTION • FRAME STORE, SEOUL / SKYKICK FILM, KHET THUNG KHRU

D02/107 • BRAZIL • AMBIENT OUTDOOR

TITLE • SALVATION HANGER

BRAND • SALVATION ARMY

PRODUCT • DONATION

ENTERED BY • WMCCANN, SAO PAULO

IDEA CREATION • WMCCANN, SAO PAULO

E01/003 • JAPAN •

LOCAL BRAND

TITLE • PENGUIN SOAP OPERA

BRAND • ORIX AQUARIUM

PRODUCT • KYOTO AQUARIUM / SUMIDA AQUARIUM

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • DENTSU CREATIVE X INC., TOKYO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO

POST PRODUCTION • TAIYO KIKAKU CO. LTD., TOKYO

E01/025 • COLOMBIA • LOCAL BRAND

TITLE • IMAGINE WITH PETACOS

BRAND • POKER BEER

PRODUCT • POKER BEER

ENTERED BY • BUENTIPO ANCHOR, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • BUENTIPO ANCHOR, BOGOTA

E02/012 • NEW ZEALAND • CHALLENGER BRAND

TITLE • DIFFERENT.

BRAND • SAMSUNG NZ

PRODUCT • SAMSUNG

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

PRODUCTION • TRIBAL AOTEAROA, AUCKLAND

E02/025 • COLOMBIA • CHALLENGER BRAND

TITLE • ADSCAN

BRAND • MAKRO COLOMBIA

PRODUCT • MAKRO

ENTERED BY • VML, BOGOTA

IDEA CREATION • VML, BOGOTA

PRODUCTION • GLORIOUS, BOGOTA

E04/073 • GERMANY •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • UNSILENCE THE VIOLENCE

BRAND • TERRE DES FEMMES

PRODUCT • TERRE DES FEMMES

ENTERED BY • SCHOLZ & FRIENDS, HAMBURG

IDEA CREATION • SCHOLZ & FRIENDS, HAMBURG / 2030 KOMMUNIKATION, MUNICH

PRODUCTION • TONY PETERSEN

FILM, HAMBURG / STEREO FILMS

MEDIENPRODUKTION GMBH, MUNICH / STEREO FILMS, BERLIN

MEDIA • HYGH AG, BERLIN

PR • SCHOLZ & FRIENDS, BERLIN

E05/058 • GERMANY • USE OF HUMOUR

TITLE • GUILTY PETS

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • INGO, HAMBURG

IDEA CREATION • INGO, HAMBURG

PRODUCTION • THE PRODUCER, MADRID / HOOKED MUSIC, HAMBURG

E05/063 • SPAIN • USE OF HUMOUR

TITLE • NO ONE MOVES SNOW LIKE GRISELDA

BRAND • NETFLIX

PRODUCT • GRISELDA

ENTERED BY • CYW, MADRID

IDEA CREATION • CYW, MADRID PRODUCTION • ANDTONIC, MADRID

E06/025 • UNITED STATES • BREAKTHROUGH ON A BUDGET

TITLE • NAPKINS OF RIGHTS

BRAND • FLIC - FLORIDA IMMIGRANT COALITION

PRODUCT • FLIC - FLORIDA IMMIGRANT COALITION

ENTERED BY • VML, MIAMI

IDEA CREATION • VML, MIAMI

PRODUCTION • LETCA FILMS, MIAMI

POST PRODUCTION • MAKE A BEAT PRODUCTIONS, MIAMI

E08/016 • FRANCE • MARKET DISRUPTION

TITLE • ET LE BUUUUUD

BRAND • BUDWEISER

PRODUCT • BUDWEISER

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • SOLDATS FILMS, PARIS / GENERAL POP, PARIS

MEDIA • DENTSU CREATIVE, TORONTO PR • VERITAS, PITTSBURGH

E08/017 • BRAZIL • MARKET DISRUPTION

TITLE • THE CRUISE HEIST

BRAND • NETFLIX

PRODUCT • LA CASA DE PAPEL

ENTERED BY • 404, SAO PAULO

IDEA CREATION • GALERIA, SAO PAULO / 404, SAO PAULO

PRODUCTION • CEGO, SAO PAULO

MEDIA • MEDIA.MONKS, SAO PAULO

PR

• GALERIA, SAO PAULO

POST PRODUCTION • PLATINUM - FOTOGRAFIA PUBLICITARIA, RIO DE JANEIRO

E08/029 • FRANCE • MARKET DISRUPTION

TITLE • RENAULT - PLUG-INN FOR BUSINESS

BRAND • RENAULT

PRODUCT • APPLICATION

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PUBLICIS SAPIENT, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

Grand Prix

GRAND PRIX

D04/063 • UNITED STATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • RECYCLE ME

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • OGILVY, NEW YORK

IDEA CREATION • OGILVY, NEW YORK

PRODUCTION • LOBO, NEW YORK

GOLD LION

A01/031 • UNITED STATES • CAMPAIGN

CONSUMER GOODS

TITLE • THE MOST FAMOUS CHALICE MODEL

BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • SYNERGY PRODUCTIONS, ST.

LOUIS / JONES KNOWLES RITCHIE, LONDON

MEDIA • STARCOM, CHICAGO

PR • 3PM/WEBER SHANDWICK, NEW YORK

A01/032 • UNITED STATES • CAMPAIGN CONSUMER GOODS

TITLE • THE MOST FAMOUS CAN MODEL

BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON

MEDIA • STARCOM, CHICAGO

PR • 3PM/WEBER SHANDWICK, NEW YORK

A01/039 • UNITED STATES • CAMPAIGN CONSUMER GOODS

TITLE • THE MOST FAMOUS 6-PACK MODEL

BRAND • STELLA ARTOIS

PRODUCT

• STELLA ARTOIS

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON

MEDIA

• STARCOM, CHICAGO

PR • 3PM/WEBER SHANDWICK, NEW YORK

A01/073 • SPAIN • CONSUMER GOODS

TITLE • STAIRS

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ, LOS ANGELES

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

A01/075 • SPAIN • CAMPAIGN CONSUMER GOODS

TITLE • CORNER

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ , LONDON

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

A01/076 • SPAIN • CAMPAIGN

CONSUMER GOODS

TITLE • DOORSTEP

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ , LONDON

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

A01/079 • SPAIN • CAMPAIGN

CONSUMER GOODS

TITLE • WALL

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • MJZ, LOS ANGELES

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

D04/046 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • THANKS FOR COKE-CREATING

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH

PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

D07/034 • PUERTO RICO •

CORPORATE PURPOSE & CSR

TITLE • BRAIDED HISTORY

BRAND • L’ORÉAL DE PUERTO RICO

PRODUCT • MIZANI

ENTERED BY • DDB LATIN PUERTO RICO

IDEA CREATION • DDB LATIN PUERTO RICO

PRODUCTION • DDB LATIN PUERTO RICO

MEDIA • DDB LATIN PUERTO RICO

PR • DDB LATIN PUERTO RICO

POST PRODUCTION • DDB LATIN PUERTO RICO

SILVER LION

A07/056 • UNITED STATES • CAMPAIGN

NFPO / CHARITY / GOVERNMENT

TITLE • GREG ABBOTT

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ALMA DDB, MIAMI

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • NOT NORMAL, MIAMI

A07/057 • UNITED STATES • CAMPAIGN

NFPO / CHARITY / GOVERNMENT

TITLE • RICK SCOTT

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ALMA DDB, MIAMI

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • NOT NORMAL, MIAMI

A07/058 • UNITED STATES • CAMPAIGN

NFPO / CHARITY / GOVERNMENT

TITLE • NIKKI HALEY

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • ALMA DDB, MIAMI

IDEA CREATION • ALMA DDB, MIAMI

PRODUCTION • NOT NORMAL, MIAMI

B01/004 • UNITED KINGDOM •

COMMERCIAL PUBLICATIONS

TITLE • UNFINISHED

BRAND • EE

PRODUCT • EE

ENTERED BY • SAATCHI & SAATCHI, LONDON

IDEA CREATION • SAATCHI & SAATCHI, LONDON

PRODUCTION • PRODIGIOUS, LONDON

PR

• PITCH, LONDON

POST PRODUCTION • FACTORY STUDIO, LONDON / PRESSISION, LEEDS

C01/008 • UNITED ARAB EMIRATES • INNOVATIVE&ADAPTED USE OF PRINT&PUB

TITLE • THE AI PRESIDENT

BRAND • ANNAHAR NEWSPAPER

PRODUCT • ANNAHAR NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • ADDITION, NEW YORK

MEDIA • AN-NAHAR NEWSPAPER, BEIRUT

PR

• IMPACT BBDO, BEIRUT / IMPACT PORTER NOVELLI, DUBAI

BRONZE LION

A01/128 • BRAZIL • CAMPAIGN CONSUMER GOODS

TITLE • THE BEER INSIDE THE MUSIC_ AMERICANQUARTET

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

A01/129 • BRAZIL • CAMPAIGN

CONSUMER GOODS

TITLE • THE BEER INSIDE THE MUSIC_FEBEM BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

A03/047 • ECUADOR • CAMPAIGN AUTOMOTIVE

TITLE • POLYESTER

BRAND • VOLKSWAGEN

PRODUCT • ID.BUZZ

ENTERED BY • VOLKSWAGEN, QUITO

IDEA CREATION • BBDO CHILE, SANTIAGO / BBDO ECUADOR, QUITO

PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES / EL NENE DEL GLOBO ROJO, MADRID

POST PRODUCTION • EDUARDO NAVARRO, MADRID

A03/048 • ECUADOR • CAMPAIGN

AUTOMOTIVE

TITLE • FISHING WIRE

BRAND • VOLKSWAGEN

PRODUCT • ID.BUZZ

ENTERED BY • VOLKSWAGEN, QUITO

IDEA CREATION • BBDO CHILE, SANTIAGO / BBDO ECUADOR, QUITO

PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES / EL NENE DEL GLOBO ROJO, MADRID

POST PRODUCTION • EDUARDO NAVARRO, MADRID

A04/001 • GERMANY •

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • 1943

BRAND • ROBERT CAPA CONTEMPORARY

PHOTOGRAPHY CENTER

PRODUCT • ROBERT CAPA PHOTOGRAPHY CENTER

ENTERED BY • INNOCEAN BERLIN

IDEA CREATION • INNOCEAN BERLIN

PRODUCTION • INNOCEAN BERLIN

MEDIA • HAVAS MEDIA, FRANKFURT / HAVAS

MEDIA ITALY, MILAN

PR • PERSUASION COMMUNICATIONS, LONDON

POST PRODUCTION • INNOCEAN BERLIN

A04/059 • JORDAN • CAMPAIGN

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • MELBOURNE

BRAND • SLEEPZONE

PRODUCT • TEMPUR PILLOWS

ENTERED BY • ADPRO OMD, AMMAN

IDEA CREATION • ADPRO OMD, AMMAN

MEDIA • ADPRO OMD, AMMAN

A04/060 • JORDAN • CAMPAIGN

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • ROME

BRAND • SLEEPZONE

PRODUCT • TEMPUR PILLOWS

ENTERED BY • ADPRO OMD, AMMAN

IDEA CREATION • ADPRO OMD, AMMAN

MEDIA • ADPRO OMD, AMMAN

B02/020 • BRAZIL • PUBLICATIONS FOR GOOD

TITLE • BLACK LIGHTS

BRAND • BRADESCO SEGUROS & GOMA/ EMPREGUE AFRO & MUSEU AFRO-UFBA

PRODUCT • BLACK LIGHTS

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO / DIALETO STUDIO, SAO PAULO / RAW AUDIO, SAO PAULO

C01/010 • CROATIA •

INNOVATIVE&ADAPTED USE OF PRINT&PUB

TITLE • A SOUP TO REMEMBER BRAND • MARODI

PRODUCT • MARODI

ENTERED BY • BRUKETA&ZINIC&GREY, ZAGREB

IDEA CREATION • BRUKETA&ZINIC&GREY, ZAGREB

PRODUCTION • BRUKETA&ZINIC&GREY, ZAGREB / CEROVSKI PRINT BOUTIQUE, ZAGREB

MEDIA • BRUKETA&ZINIC&GREY, ZAGREB / KOMUNIKACIJSKI LABORATORIJ, ZAGREB

PR • BRUKETA&ZINIC&GREY, ZAGREB / KOMUNIKACIJSKI LABORATORIJ, ZAGREB

POST PRODUCTION • BRUKETA&ZINIC&GREY, ZAGREB

C01/013 • UNITED KINGDOM • INNOVATIVE&ADAPTED USE OF PRINT&PUB

TITLE • THE BEKO INHERITANCE

BRAND • BEKO

PRODUCT • BEKO

ENTERED BY • VML, LONDON

IDEA CREATION • VML, LONDON / VML, BERLIN

PRODUCTION • DEPO FILM, ISTANBUL

MEDIA • INGAGE, ISTANBUL

PR • HILL+KNOWLTON STRATEGIES, LONDON

POST PRODUCTION • ROOTS POST PRODUCTION, ISTANBUL / ELECTRIC THEATRE COLLECTIVE, LONDON

D02/011 • UNITED STATES • CHALLENGER BRAND

TITLE • BETTER WITH PEPSI - RUM

BRAND • PEPSI

PRODUCT • PEPSI

ENTERED BY • ALMA DDB, MIAMI

IDEA CREATION • ALMA DDB, MIAMI

D03/012 • COSTA RICA • SINGLE-MARKET CAMPAIGN

TITLE • REPRINTING NICA

BRAND • LA PRENSA NEWSPAPER

PRODUCT • LA PRENSA SPECIAL EDITION

ENTERED BY • HAVAS COSTA RICA, SAN ANTONIO

IDEA CREATION • HAVAS COSTA RICA, SAN ANTONIO / BETC HAVAS, SAO PAULO

PRODUCTION • FULFIERROS, SAN JOSE / PUNCH AUDIO, SAO PAULO

MEDIA • HAVAS COSTA RICA, SAN ANTONIO

D05/004 • NORWAY • USE OF HUMOUR

TITLE • LIFE IS NOT AN IKEA CATALOGUE

BRAND • IKEA

PRODUCT • FURNITURE

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION • PRAVDA, OSLO / TINAGENT, OSLO

POST PRODUCTION • PRAVDA, OSLO / TINAGENT, OSLO

D05/022 • BRAZIL • USE OF HUMOUR

TITLE • LAST DROP

BRAND • HEINZ

PRODUCT • LAST DROP

ENTERED BY • LEPUB, SAO PAULO

IDEA CREATION • LEPUB, SAO PAULO / PUBLICIS

GROUPE BENELUX, BRUSSELS

PRODUCTION • WBORN, SAO PAULO / PUNCH AUDIO, SAO PAULO / TROPICAL FILM, SAO PAULO

D07/020 • GERMANY •

CORPORATE PURPOSE & CSR

TITLE • THE 100TH EDITION

BRAND • FRANKFURTER ALLGEMEINE ZEITUNG

PRODUCT • FRANKFURTER ALLGEMEINE ZEITUNG

ENTERED BY • SCHOLZ & FRIENDS, BERLIN

IDEA CREATION • SCHOLZ & FRIENDS, BERLIN

PRODUCTION

• SCHOLZ & FRIENDS, BERLIN

PR

• SCHOLZ & FRIENDS, BERLIN

POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN

D07/032 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • 10 VS 10

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY AUSTRALIA, SYDNEY

PRODUCTION • OGILVY, LONDON / OGILVY AUSTRALIA, SYDNEY

MEDIA • MINDSHARE, LONDON

PR

• EDELMAN, NEW YORK

PRINT & PUBLISHING

THE MISHEARD VERSION SPECSAVERS

GOLIN, LONDON

UNITED KINGDOM

GRAND PRIX

A01/004

• UNITED KINGDOM •

USE OF AUDIO & RADIO AS A MEDIUM

TITLE • THE MISHEARD VERSION

BRAND • SPECSAVERS

PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION • GOLIN, LONDON

MEDIA • GOLIN, LONDON

PR

• GOLIN, LONDON

POST PRODUCTION • GOLIN, LONDON GOLD LION

B01/004 • UNITED KINGDOM • USE OF MUSIC

TITLE • THE MISHEARD VERSION

BRAND • SPECSAVERS

PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION • GOLIN, LONDON

MEDIA • GOLIN, LONDON

PR

• GOLIN, LONDON

POST PRODUCTION • GOLIN, LONDON

B01/035 • BRAZIL •

USE OF MUSIC

TITLE • UNINTERRUPTAD

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

B03/044 • SPAIN • SCRIPT

TITLE • BREATHE THROUGH IT

BRAND • HALLS

PRODUCT • CANDY

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / HOGARTH WORLDWIDE, MADRID

B03/055 • GERMANY •

SCRIPT

TITLE • OTTER

BRAND • SANDOZ DEUTSCHLAND / HEXAL

PRODUCT • MACROGOL HEXAL PLUS ELEKTROLYTE

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN, BRUSSELS

PRODUCTION • GERMAN WAHNSINN, HAMBURG

MEDIA • MEDIAPLUS GERMANY, MUNICH

SILVER LION

A01/055 • BRAZIL •

USE OF AUDIO & RADIO AS A MEDIUM

TITLE • UNINTERRUPTAD

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

A02/006 • UNITED KINGDOM •

USE OF AUDIO & RADIO TECHNOLOGY

TITLE • SOUND SCALES

BRAND • BAILEYS

PRODUCT • BAILEYS

ENTERED BY • VML, LONDON

IDEA CREATION • / VML, NEW YORK

MEDIA • PHD, LONDON

C03/025 • ITALY •

SINGLE-MARKET CAMPAIGN

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

C04/038 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • THE SOUND STUDIO

BRAND • THE GENERAL INSURANCE

PRODUCT • THE GENERAL INSURANCE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • FLARE BBDO, CHICAGO

POST PRODUCTION • FLARE BBDO, CHICAGO

D01/031 • UNITED KINGDOM •

CONSUMER GOODS

TITLE • SORRY FOR SLURPING

BRAND • POT NOODLE / UNILEVER

PRODUCT • POT NOODLE (CHICKEN AND MUSHROOM) ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PR • W COMMUNICATIONS, LONDON

D02/005 • UNITED KINGDOM • HEALTHCARE

TITLE • THE MISHEARD VERSION

BRAND • SPECSAVERS

PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION • GOLIN, LONDON

MEDIA • GOLIN, LONDON

PR • GOLIN, LONDON

POST PRODUCTION • GOLIN, LONDON

BRONZE LION

A04/022 • UNITED STATES • BRANDED CONTENT/PODCASTS

TITLE • TAIL ORCHESTRA

BRAND • PEDIGREE

PRODUCT • PEDIGREE DOGFOOD

ENTERED BY • BBDO NEW YORK

IDEA CREATION • BBDO NEW YORK

PRODUCTION • B-REEL FILMS, STOCKHOLM / THE FILM PLACE, BUCKINGHAM / SUPREME MUSIC, HAMBURG

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • WEBER SHANDWICK, WASHINGTON, DC

POST PRODUCTION • SUPREME MUSIC, HAMBURG / COLOR COLLECTIVE, NEW YORK / FINAL CUT, NEW YORK / MACHINE SOUND, LONDON

A06/035 • UNITED STATES • AUDIO-LED CREATIVITY

TITLE • MAGNETIC STORIES

BRAND • SIEMENS HEALTHINEERS

PRODUCT • MAGNETIC RESONANCE IMAGING

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • BRO, LISBON / TEMPEST ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON POST PRODUCTION • ARSTHENEA, WARSAW

B02/019 • PHILIPPINES • SOUND DESIGN

TITLE • DEW BATTLE

BRAND • MOUNTAIN DEW

PRODUCT • MOUNTAIN DEW

ENTERED BY • BBDO GUERRERO, MAKATI CITY

IDEA CREATION • BBDO GUERRERO, MAKATI CITY

PRODUCTION • SYN, TOKYO / HIT PRODUCTIONS, MAKATI

POST PRODUCTION • FLARE MANILA, MAKATI CITY

C04/034 • JAPAN •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • NO SMILES

BRAND • MCDONALD’S

PRODUCT • HIRING

ENTERED BY • TBWA\HAKUHODO, TOKYO

IDEA CREATION • TBWA\HAKUHODO, TOKYO

PRODUCTION • ROBOT COMMUNICATIONS, TOKYO

POST PRODUCTION • ROBOT COMMUNICATIONS, TOKYO

C04/048 • UNITED ARAB EMIRATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • HEINZ KETCHUP INSURANCE

BRAND • HEINZ

PRODUCT • HEINZ KECTHCUP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

MEDIA • CARAT, DUBAI

PR

• CURRENT GLOBAL, DUBAI

POST PRODUCTION • BELIEVE TV, SANTIAGO

C04/060 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • ROCK DNA

BRAND • BILLBOARD

PRODUCT • ROCK DNA APP

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ACACA, SAO PAULO / PUNCH AUDIO, SAO PAULO

C05/029 • SPAIN • USE OF HUMOUR

TITLE • BREATHE THROUGH IT

BRAND • HALLS

PRODUCT • CANDY

ENTERED BY • DAVID, MADRID

IDEA CREATION

• DAVID, MADRID

PRODUCTION • PICKLE MUSIC, MADRID / HOGARTH WORLDWIDE, MADRID

C07/027 • AUSTRALIA • CORPORATE PURPOSE & CSR

TITLE • TOUCH

BRAND • MASTERCARD

PRODUCT • MASTERCARD TOUCH CARD

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HECKLER, SYDNEY

MEDIA • CARAT, SYDNEY

PR • TBWA\ELEVEN SYDNEY

C08/007 • ARGENTINA • MARKET DISRUPTION

TITLE • THE UNIVERSAL LANGUAGE OF COCA-COLA

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • ARGENTINACINE, BUENOS AIRES

D03/004 • FRANCE •

AUTOMOTIVE

TITLE • THE ICONIC PLAYLIST

BRAND • MERCEDES-BENZ

PRODUCT • CARS

ENTERED BY • TBWA\PARIS

IDEA CREATION • TBWA\PARIS

MEDIA • GM TEAM X MEDIA, PARIS

D06/016 • UNITED STATES •

CONSUMER SERVICES / B2B

TITLE • THE SOUND STUDIO

BRAND • THE GENERAL INSURANCE

PRODUCT • THE GENERAL INSURANCE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • FLARE BBDO, CHICAGO

POST PRODUCTION • FLARE BBDO, CHICAGO

D07/005 • FRANCE •

NFPO / CHARITY / GOVERNMENT

TITLE • WEDDING

BRAND • WORLD VISION FRANCE

PRODUCT • HUMANITARIAN CAUSES

ENTERED BY • STEVE, PARIS

IDEA CREATION • STEVE, PARIS

PRODUCTION • STEVE, PARIS

POST PRODUCTION • STEVE, PARIS

AUDIO & RADIO

GRAND PRIX

A01/50002 • UNITED STATES • OTC ORAL MEDICINES

TITLE • THE LAST BARF BAG

BRAND • DRAMAMINE

PRODUCT • DRAMAMINE

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

MEDIA • THE SHIPYARD, COLUMBUS

PR • 360PR, BOSTON

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

GOLD LION

A02/9001 • UNITED STATES • OTC APPLICATIONS

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • OGILVY PR, NEW YORK

IDEA CREATION • OGILVY PR, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

A03/53006 • INDIA • OTC PRODUCTS

TITLE • FIT MY FEET

BRAND • BUCKAROO FOOTWARE

PRODUCT • FIT MY FEET SLIPPERS

ENTERED BY • MCCANN, GURUGRAM

IDEA CREATION • MCCANN, GURUGRAM

B01/50045 • SAUDI ARABIA • BRAND-LED EDUCATION & AWARENESS

TITLE • PROTECTASBIH

BRAND • SAUDIA AIRLINES

PRODUCT • SANITIZING PRAYER BEADS

ENTERED BY • LEO BURNETT, JEDDAH

IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI

MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI

PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI

POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI

B02/8029 • UNITED ARAB EMIRATES • NON-PROFIT EDUCATION & AWARENESS

TITLE • CHILD WEDDING CARDS

BRAND • UN WOMEN

PRODUCT • UN WOMEN

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • SHINY TOY GUNS, KARACHI / KARMA KOLLECTIVE, KARACHI

B03/8001 • TAIWAN • FUNDRAISING & ADVOCACY

TITLE • PAPER ORGANS

BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER

PRODUCT • PAPER ORGANS

ENTERED BY • LEO BURNETT, TAIPEI

IDEA CREATION • LEO BURNETT, TAIPEI

MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI

PR • MSL, TAIPEI

SILVER LION

A01/44001 • UNITED STATES •

OTC ORAL MEDICINES

TITLE • ALLEGRA AIRWAYS

BRAND • ALLEGRA

PRODUCT • ANTI-HISTERMINES

ENTERED BY • SALUTEM, NEW YORK

IDEA CREATION • SALUTEM, NEW YORK / EDELMAN, TORONTO

PRODUCTION • JAYNE FILMS, LOS ANGELES / LOROTO PRODUCTIONS, NEW YORK

PR • SALUTEM, NEW YORK

A01/54003 • UNITED STATES • OTC ORAL MEDICINES

TITLE • THE LAST BARF BAG

BRAND • DRAMAMINE

PRODUCT • DRAMAMINE

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

MEDIA • THE SHIPYARD, COLUMBUS

PR • 360PR, BOSTON

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

A02/55001 • UNITED STATES •

OTC APPLICATIONS

TITLE • MICHAEL CERAVE

BRAND • CERAVE

PRODUCT • CERAVE MOISTURIZING CREAM

ENTERED BY • OGILVY PR, NEW YORK

IDEA CREATION • OGILVY PR, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • BCL, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

A05/12003 • SPAIN • HEALTH & WELLNESS TECH

TITLE • SAMSUNG IMPULSE

BRAND • SAMSUNG

PRODUCT • SAMSUNG GALAXY WATCH6

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • CHEIL WORLDWIDE, MADRID

MEDIA • CHEIL WORLDWIDE, MADRID

POST PRODUCTION • CHEIL WORLDWIDE, MADRID

A05/51001 • UNITED STATES • HEALTH & WELLNESS TECH

TITLE • ANOTHER BIRTHDAY

BRAND • APPLE

PRODUCT • APPLE WATCH AND IPHONE

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SANCTUARY CONTENT, LOS ANGELES

MEDIA • OMD USA, LOS ANGELES

POST PRODUCTION • FINAL CUT, LONDON / TRAFIK, LOS ANGELES / FORMOSA GROUP, LOS ANGELES

B01/17005 • NETHERLANDS • BRAND-LED EDUCATION & AWARENESS

TITLE • PIECE OF ME

BRAND • KPN

PRODUCT • KPN

ENTERED BY • DENTSU CREATIVE, AMSTERDAM IDEA CREATION • DENTSU CREATIVE, AMSTERDAM

PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / AMP AMSTERDAM

MEDIA • MINDSHARE, AMSTERDAM PR • HPB | HET PR BUREAU, AMSTERDAM

POST PRODUCTION • CRABSALAD, AMSTERDAM

B03/8003 • BELGIUM • FUNDRAISING & ADVOCACY

TITLE • CALL GLENN

BRAND • CHILD FOCUS

PRODUCT • BELGIAN CENTER FOR MISSING

AND SEXUALLY EXPLOITED CHILDREN

ENTERED BY • VML BELGIUM, ANTWERP

IDEA CREATION • WUNDERMAN THOMPSON, ANTWERP

PRODUCTION • AKA DE MENSEN, ZAVENTEM

MEDIA • MEDIACOMM, BRUSSELS

PR • WUNDERMAN THOMPSON, ANTWERP

B03/15001 • MEXICO • FUNDRAISING & ADVOCACY

TITLE • TRES

BRAND • REINSERTA

PRODUCT • REINSERTA

ENTERED BY • GREY, MEXICO CITY

IDEA CREATION • GREY, MEXICO CITY

PRODUCTION • ORIENTAL FILMS, MEXICO CITY

POST PRODUCTION • ORIENTAL FILMS, MEXICO CITY

B03/38005 • UNITED KINGDOM • FUNDRAISING & ADVOCACY

TITLE • WAITING TO LIVE BRAND • NHS BLOOD AND TRANSPLANT

PRODUCT • NHS BLOOD AND TRANSPLANT

ENTERED BY • VML, LONDON

IDEA CREATION • VML, LONDON / WUNDERMAN THOMPSON, LONDON

PRODUCTION • JULIAN WARD PHOTOGRAPHY, LONDON / WUNDERMAN THOMPSON, LONDON

MEDIA • WAVEMAKER, LONDON

PR • BCW, LONDON

POST PRODUCTION • SONICBRAND, LONDON / HOGARTH, LONDON

B03/51003 • ITALY • FUNDRAISING & ADVOCACY

TITLE • ASSUME THAT I CAN BRAND • COORDOWN

PRODUCT • COORDOWN

ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

B03/55002 • UNITED STATES • FUNDRAISING & ADVOCACY

TITLE • ASSUME THAT I CAN BRAND • COORDOWN

PRODUCT • WORLD DOWN SYNDROME DAY

ENTERED BY • SMALL, NEW YORK

IDEA CREATION • SMALL, NEW YORK

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

C02/3001 • UNITED KINGDOM •

HEALTH SERVICES & FACILITIES

TITLE • THE MISHEARD VERSION

BRAND • SPECSAVERS

PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION • GOLIN, LONDON

MEDIA • GOLIN, LONDON

PR • GOLIN, LONDON

POST PRODUCTION • GOLIN, LONDON

C02/24002 • UNITED STATES •

HEALTH SERVICES & FACILITIES

TITLE • IMPOSSIBLE JOURNEY

BRAND • ASTER

PRODUCT • DOULA SERVICES AND COMMUNITY-BASED HEALTHCARE

ENTERED BY • AREA 23, AN IPG HEALTH

NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH

NETWORK COMPANY, NEW YORK

PRODUCTION • THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA

C02/51007 • UNITED STATES •

HEALTH SERVICES & FACILITIES

TITLE • SOLO: THERE’S MAGIC IN ALL OF US

BRAND • MONTEFIORE EINSTEIN

PRODUCT • MONTEFIORE EINSTEIN

ENTERED BY • ALTO NEW YORK, NEW YORK

IDEA CREATION • ALTO NEW YORK, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK

MEDIA • TRUFORM MEDIA GROUP, NEW YORK

POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES

BRONZE LION

A01/9003 • UNITED STATES • OTC ORAL MEDICINES

TITLE • THE LAST BARF BAG

BRAND • DRAMAMINE

PRODUCT • DRAMAMINE

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

MEDIA • THE SHIPYARD, COLUMBUS

PR • 360PR, BOSTON

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

A03/9004 • BRAZIL • OTC PRODUCTS

TITLE • THE SHAMELESS PAD

BRAND • INTIMUS

PRODUCT • INTIMUS PAD

ENTERED BY • FCB BRASIL, SAO PAULO

IDEA CREATION • FCB BRASIL, SAO PAULO

PRODUCTION • FCB BRASIL, SAO PAULO

MEDIA • FCB BRASIL, SAO PAULO

PR • PROS, SAO PAULO

POST PRODUCTION • FCB BRASIL, SAO PAULO

A03/50007 • INDIA • OTC PRODUCTS

TITLE • FIT MY FEET

BRAND • BUCKAROO FOOTWARE

PRODUCT • FIT MY FEET SLIPPERS

ENTERED BY • MCCANN, GURUGRAM

IDEA CREATION • MCCANN, GURUGRAM

B01/8022 • SAUDI ARABIA • BRAND-LED EDUCATION & AWARENESS

TITLE • PROTECTASBIH

BRAND • SAUDIA AIRLINES

PRODUCT • SANITIZING PRAYER BEADS

ENTERED BY • LEO BURNETT, JEDDAH IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI

MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI

PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI

POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI

B01/14001 • CANADA •

BRAND-LED EDUCATION & AWARENESS

TITLE • 47

BRAND • CAFÉ JOYEUX

PRODUCT • DOWN SYNDROME AWARENESS

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

PRODUCTION • ZOMBIE STUDIO, SAO PAULO / CANJA AUDIO CULTURE, CURITIBA

B01/19004 • BRAZIL •

BRAND-LED EDUCATION & AWARENESS

TITLE • THE CURE

BRAND • EDITORA TAVERNA

PRODUCT • EDITORA TAVERNA

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • SANTERIA, SAO PAULO / 3T, SAO PAULO / CABARET, SAO PAULO

B01/50015 • INDONESIA •

BRAND-LED EDUCATION & AWARENESS

TITLE • VASELINE SUNITIZER

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • VML, JAKARTA

IDEA CREATION • VML, JAKARTA

B01/50056 • COLOMBIA • BRAND-LED EDUCATION & AWARENESS

TITLE • ADOPT YOUR ALLERGIES

BRAND • ALLEGRA

PRODUCT • ALLEGRA

ENTERED BY • MCCANN, BOGOTA

IDEA CREATION • MCCANN, BOGOTA / MRM WORLDWIDE, SANTIAGO / MRM WORLDWIDE, MADRID

MEDIA • PHD COLOMBIA, BOGOTA / FINDASENSE, BOGOTA

PR • WEBER SHANDWICK , BOGOTA

B01/51040 • GREECE • BRAND-LED EDUCATION & AWARENESS

TITLE • STOP BULLYING

BRAND • GREEK MINISTRY OF EDUCATION, RELIGIOUS AFFAIRS AND SPORTS

PRODUCT • STOP-BULLYING.GOV.GR

ENTERED BY • OGILVY, ATHENS

IDEA CREATION • OGILVY, ATHENS

PRODUCTION • FOSS PRODUCTIONS, ATHENS

PR

• OGILVY, ATHENS

B02/22020 • UNITED KINGDOM •

NON-PROFIT EDUCATION & AWARENESS

TITLE • THE MELANOMA LAW

BRAND • SKIN CANCER UK

PRODUCT • SUNBEDS

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • HOGARTH, LONDON

MEDIA • OGILVY, LONDON

PR

• OGILVY, LONDON

POST PRODUCTION • HOGARTH, LONDON

B02/51002 • CANADA •

NON-PROFIT EDUCATION & AWARENESS

TITLE • SHORT LIFE STORIES

BRAND • WHITE RIBBON

PRODUCT • WHITE RIBBON

ENTERED BY • BENSIMON BYRNE, TORONTO

IDEA CREATION • BENSIMON BYRNE, TORONTO

PRODUCTION • WESTSIDE, TORONTO

PR • NARRATIVE, TORONTO

POST PRODUCTION • SCHOOL EDITING, TORONTO / OSO AUDIO, TORONTO / ALTER EGO, TORONTO / FORT YORK VFX, TORONTO

B02/52014 • MEXICO •

NON-PROFIT EDUCATION & AWARENESS

TITLE • TEST-ICLES

BRAND • FUNDACIÓN DE ALBA, A.C.

PRODUCT • CANCER FOUNDATION

ENTERED BY • OGILVY, MEXICO CITY

IDEA CREATION • OGILVY, MEXICO CITY / OGILVY HEALTH, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO

PR • OGILVY, MEXICO CITY

B03/17001 • UNITED KINGDOM • FUNDRAISING & ADVOCACY

TITLE • SICKER THAN THE PATIENTS

BRAND • FRONTLINE19

PRODUCT • FRONTLINE19

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • MJZ, LOS ANGELES

B03/51015 • INDIA •

FUNDRAISING & ADVOCACY

TITLE • THE IMPOSSIBLE CHOICE

BRAND • ST. JUDE INDIA CHILDCARE CENTRES

PRODUCT • SERVICE

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • HUNGRY FILMS, MUMBAI

C01/18001 • UNITED STATES •

CORPORATE IMAGE & COMMUNICATION

TITLE • ASHE VERSUS

BRAND • MODERNA, INC.

PRODUCT • MODERNA, INC.

ENTERED BY • TBWA\HEALTH COLLECTIVE, NEW YORK

IDEA CREATION • TBWA\HEALTH COLLECTIVE, NEW YORK

PRODUCTION • THE YOUTH, CURITIBA

POST PRODUCTION • THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO / COLOSSAL, CURITIBA

C02/14001 • UNITED STATES •

HEALTH SERVICES & FACILITIES

TITLE • SOLO: THERE’S MAGIC IN ALL OF US BRAND • MONTEFIORE EINSTEIN

PRODUCT • MONTEFIORE EINSTEIN

ENTERED BY • ALTO NEW YORK, NEW YORK

IDEA CREATION • ALTO NEW YORK, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK

MEDIA • TRUFORM MEDIA GROUP, NEW YORK

POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES

C02/54001 • UNITED STATES •

HEALTH SERVICES & FACILITIES

TITLE • SOLO: THERE’S MAGIC IN ALL OF US BRAND • MONTEFIORE EINSTEIN

PRODUCT • MONTEFIORE EINSTEIN

ENTERED BY • ALTO NEW YORK, NEW YORK

IDEA CREATION • ALTO NEW YORK, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK

MEDIA • TRUFORM MEDIA GROUP, NEW YORK

POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES

D01/50007 • AUSTRALIA • ANIMAL HEALTH

TITLE • FITCHIX

BRAND • HONEST EGGS CO

PRODUCT • HONEST EGGS

ENTERED BY • VML, MELBOURNE

IDEA CREATION • VML, MELBOURNE

PRODUCTION • AIRBAG, MELBOURNE

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

HEALTH & WELLNESS

Grand Prix

AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK UNITED STATES

GRAND PRIX

C05/50002

• UNITED STATES • PATIENT ENGAGEMENT

TITLE • MAGNETIC STORIES

BRAND • SIEMENS HEALTHINEERS

PRODUCT • MAGNETIC RESONANCE IMAGING

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • BRO, LISBON / TEMPEST

ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON

POST PRODUCTION • ARSTHENEA, WARSAW

GOLD LION

C06/44001 • CANADA • INNOVATIVE USE OF TECHNOLOGY

TITLE • VOICE 2 DIABETES

BRAND • KVI BRAVE FUND INC

PRODUCT • DIABETES DIAGNOSTIC SOLUTION

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

SILVER LION

C05/3001 • UNITED STATES • PATIENT ENGAGEMENT

TITLE • MAGNETIC STORIES

BRAND • SIEMENS HEALTHINEERS

PRODUCT • MAGNETIC RESONANCE IMAGING

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • BRO, LISBON / TEMPEST

ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON

POST PRODUCTION • ARSTHENEA, WARSAW

C06/53002 • UNITED KINGDOM • INNOVATIVE USE OF TECHNOLOGY

TITLE • AIRQUITY

BRAND • EARSWITCH

PRODUCT • HEALTH EQUITY - DIAGNOSTICS

ENTERED BY • HAVAS LYNX, MANCHESTER

IDEA CREATION • EARSWITCH, MANCHESTER / HAVAS LYNX, MANCHESTER

PRODUCTION • HAVAS LYNX, MANCHESTER / EARSWITCH, MANCHESTER

POST PRODUCTION • HAVAS LYNX, MANCHESTER

BRONZE LION

B03/8002 • UNITED ARAB EMIRATES • DISEASE AWARENESS & UNDERSTANDING

TITLE • MIS[S]DIAGNOSED

BRAND • ORGANON

PRODUCT • RAISING AWARENESS OF LESS KNOWN SYMPTOMS OF FEMALE HEART ATTACKS

ENTERED BY • MULLENLOWE MENA, DUBAI

IDEA CREATION • MULLENLOWE MENA, DUBAI / MCCANN HEALTH, DUBAI

PRODUCTION • INDI STUDIOS, AJMAN / FAIRMONT PRINTING PRESS SERVICES, DUBAI

POST PRODUCTION • INDI STUDIOS, AJMAN

B03/41002 • ITALY • DISEASE AWARENESS & UNDERSTANDING

TITLE • NOT A LONELY JOURNEY BRAND • BIOGEN

PRODUCT • BIOGEN

ENTERED BY • VML, MILAN

IDEA CREATION • VML, MILAN

PRODUCTION • BLACKBALL.TV, MILAN

C04/53001 • SWEDEN •

HEALTHCARE PROFESSIONAL ENGAGEMENT

TITLE • HEART SURGEON’S COOKBOOK

BRAND • GETINGE

PRODUCT • MEDTECH SOLUTIONS IN CARDIAC SURGERY

ENTERED BY • GETINGE, GOTHENBURG

IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG

PRODUCTION • F&B STUDIOS, GOTHENBURG

PR • RVI COMMUNICATIONS, GOTHENBURG

POST PRODUCTION • F&B STUDIOS, GOTHENBURG

SCREENING SCHEDULE

Screening Room 1

Screening Schedule

Classic Track – Film Lions

Tuesday 18 June

09:00–19:00 Film Lions shortlist

Wednesday 19 June

09:00–19:00 Film Lions shortlist

Thursday 20 June

09:00–19:00 Film Lions shortlist

Friday 21 June

09:00–19:00 Film Lions shortlist

Screening Room 3

Screening Schedule

Entertainment Track

Tuesday 18 June

09:00–14:30 Entertainment Lions shortlist

14:30 –19:00 Entertainment Lions for Music shortlist

Wednesday 19 June

09:00–14:30 Entertainment Lions for Sport winners

14:30 –19:00 Entertainment Lions for Gaming winners

Screening Room 2

Screening Schedule Craft Track – Film Craft Lions

Tuesday 18 June

09:00–19:00 Film Craft Lions shortlist

Wednesday 19 June

09:00–19:00 Film Craft Lions winners

Thursday 20 June

09:00–19:00 Film Craft Lions winners

Friday 21 June

09:00–19:00 Film Craft Lions winners

Thursday 20 June

09:00–14:30 Entertainment Lions for Sport winners 14:30 –19:00 Entertainment Lions for Gaming winners

Friday 21 June

09:00–19:00 Entertainment Track winners

Meta Majestic Beach

Amazon Port Esplanade Pantiero

Pinterest Manifestival Carlton Beach Yahoo La Plage du Martinez

iHeartMedia La Californie Google Beach Mademoiselle Gray & La Môme

CC:DC’s Inkwell Beach Vegaluna Beach Journal House

Croise e &

Voilier Restaurant

Empower Cafe L’Avenue Restaurant

RTL Adconnect C Beach

Microso Beach House Le Ondine Beach

LinkedIn: The Place to B2B Carlton Hotel Roo op

Film Brazil Welcome to Key West

Spotify Beach Palais Stéphanie (Marrio )

In uential Beach La Mandala Beach

TikTok Garden Carlton Hotel Garden

Reddit Parvis Stagwell Sport Beach Plage du Festival FIFA Plage La Plage du Martinez

Havas Cafe 45 Boulevard de la Croise e

CHIEF MARKETING OFFICER

TIM ELLIS

LEADS A PANEL OF NFL SUPERSTARS

JOE BURROW

JUSTIN JEFFERSON DEANDRE HOPKINS

THE RAPID EVOLUTION OF ATHLETES AS BRAND BUILDERS

WEDNESDAY 19 JUNE | 10:30 - 11:00 THE TERRACE STAGE

KIMMI CHEX MODERATOR