COMMERCE
MAKING THE TRANSACTIONAL
TUESDAY JUNE 18 / 12:30PM
Finding in the CREATIVITY
Marc Pritchard Chief Brand Officer, P&G
Tuesday, June 18
Lumiere Theatre, Palais 1 14:45 – 15:30
10.00 GOING FOR GOLD AB INBEV / LUMIERE
11.00 THE NEW BRAND CURRENCY: WHY YOU CAN’T PUT A PRICE ON PURPOSE?
IHEARTMEDIA / TERRACE STAGE
11.45 WINNING EQUALITY: THE RISE OF WOMEN’S SPORTS GOODBY SILVERSTEIN & PARTNERS / TERRACE STAGE
12.00 READY TO LAUGH AGAIN: THE RETURN OF COMEDY VML / DEBUSSY
13.15 MASTER THE ART OF LONG-FORM CREATIVITY: LESSONS FROM THE BIG SCREEN
SAWA / DEBUSSY
14.00 WHEN SOCIETAL PROGRESS MEETS RESISTANCE
EDELMAN / DEBUSSY
14.15 DON’T BELIEVE THE HYPE – DEI WILL NEVER DIE
CANNES CAN: DIVERSITY
COLLECTIVE / TERRACE STAGE
14.45 FINDING CREATIVITY IN THE EVERYDAY P&G / LUMIERE
15.30 WITH GREAT OPPORTUNITY COMES GREATER RESPONSIBILITY
J.P. MORGAN & CHASE/ DEBUSSY
16.30 SECRET SPEAKER: THE IMPORTANCE OF TAKING UP SPACE
DIAGEO / DEBUSSY
16.45 LET’S TALK ABOUT WEIGHT: CONVERSATIONS ABOUT CREATIVITY, COMMUNITY AND OBESITY
NOVO NORDISK / DEBUSSY
Outstanding outdoors: Grand Prix glory for two inspiring ads
CELEBRATING the diversity of entries in Outdoor, the 2024 Cannes Lions Jury has awarded two Grands Prix in this category. The first is for LOLA MullenLowe Madrid, rewarding its beautifully executed campaign on behalf of ice cream Magnum. The second is for Colenso BBDO Auckland, which applied the ingenuity of AI to its work for Pedigree.
Jury President Marco Venturelli, chief creative officer, Publicis Groupe France, said the two winning entries represented the “classic and progressive” sides of outdoor. However, he stressed that
both were united by their impact: “We wanted to award ideas that would stop consumers in their tracks when they saw them in the real world. At the same time, we wanted quality ideas that would make us jealous as professionals.”
Superficially simple in execution, Magnum’s ‘Find Your Summer’ campaign consists of three beautiful images designed to encourage people to purchase ice cream in winter. Each depicts people seeking out slithers of sunshine on dark, depressing days. “It is a unique campaign,” Venturelli said, “and very beautiful. It is everything a good poster
should be and it had an impact on Magnum sales.”
The Pedigree entry, by comparison, is a remarkable piece of work that
Big win for Ogilvy’s Coke can crush
THE PRINT & Publishing
Jury celebrated the return of big brands to the category by awarding the 2024 Grand Prix to ‘Recycle Me’, an Ogilvy New York campaign for Coca-Cola. ‘Recycle Me’ is based around a series of striking images that depict the Coca-Cola logo after a can has been crushed during recycling. A range of visuals is juxtaposed with the ‘Recycle Me’ call to action to put recycling front of mind for the consumer after drinking a can of Coke.
work has potential to be iconic,” he said. “It will be remembered in five or 10 years’ time.”
WE’RE CREATING A SPACE FOR THE CREATORS
THIS YEAR marks the launch of Lions Creators.
As a festival we are focused on innovation and we’re constantly evolving the Cannes Lions offer to meet the changing needs of our increasingly diverse audience. We know that creators have become an important part of the marketing mix and their presence at Cannes Lions has been growing as we witness the rise of the creator economy. With growth of such scale we have created a place for creators to come together to learn how to build their business in a sustainable and effective way. Over the next few days we’ll help facilitate conversations between everyone who’s part of the creator economy — including the brands, the creators and the platforms — so that they can address the challenges that the festival is well positioned to help unlock. TURN TO PAGE 4
Using a variety of techniques like mechanical presses and vacuums, cans were crushed to make unique spins on the brand’s logo. Each execution features a distinctive but recognisable logo.
Jury President John Raúl Forero, president and chief creative officer, DDB, Colombia, praised the simplicity and purity of the work. “This piece of
Forero said the Jury was looking for entries which showed braveness, storytelling and the use of tech to take the category in new directions. He also reiterated the point that big brands had done a “fantastic job” this year in utilising the medium. Emphasising this point, there were Gold Lions for Stella Artois, Magnum, L’Oreal and Coca-Cola — for a separate campaign called ‘Thanks For Coke-Creating. The L’Oreal win was for a product called Mizani and originated with DDB Latin Puerto Rico.
CELEBRATING THE RADICAL CREATIVE MIND BEHIND ‘BECAUSE I’M WORTH IT’
McCann Worldgroup GlobalFCB Chicago bags top prize for comedy Dramamine ads
IN A YEAR when Cannes Lions has doubled down on humour, the Health & Wellness Grand Prix for 2024 has been scooped by ‘The Last Barf Bag’, a witty campaign entered by FCB Chicago on behalf of anti-nausea drug Dramamine.
The cross-platform campaign was inspired by a letter in which a Dramamine user noted that the effectiveness of the drug was killing off consumer demand for barf (sick) bags. This inspired a series of zany executions celebrating the iconic nature of barf bags. These ranged from a museum exhibition and a documentary to a campaign that speculated on alternative uses for obsolete bags (eg chef hats and popcorn receptacles).
Health & Wellness Jury
President Wendy Chan, who is also health creative lead, Asia Pacific, Edelman APAC, said the jury was taken by the light-hearted nature of the work, which helped Dramamine record an impressive 26% increase in sales. “This is not a new drug, but it told a new story that brought a smile to people’s faces.”
Chan said that the Grand Prix winner represented a powerful trend in entries this year, “which is that more and more brands are not taking themselves too seriously. Instead, they are prioritising the way they connect with consumers.”
She also said that the winner showed that “brands can cut through the noise of the crowded market no matter what their size.
So it is an inspiration for everyone in this business.”
The Jury also awarded five Health & Wellness Gold
GRAND PRIX FOR BBDO’S CHILD-BRIDE CAMPAIGN
Lions to entries from the US, India, Taiwan, the UAE and Saudi Arabia/UAE (a joint initiative).
NYC’s Area 23 attracts Pharma award
THE WINNER of the Pharma Grand Prix for 2024 is ‘Magnetic Stories’, an innovative piece of work
that seeks to take the fear and apprehension out of MRI scans for children. Devised by Siemens Health-
ineers and entered by Area 23 New York, the Grand Prix winner was piloted at a hospital in Portugal. It used data and insights to transform scary MRI sounds into an exciting audio book that children can listen to during their scan.
Pharma Jury President Collette Douaihy, global chief creative officer, Dentsu Health, called it “storytelling and customer experience at its best. It wasn’t just about drowning out noise, it was precisely thought through. This winning entry really understood how daunting scans can be and what young patients and their parents are going through.”
Douaihy said there was a great breadth of Pharma work this year which illus-
trated three key trends: the rise of product innovation, a renewed emphasis on customer experience and a clear pivot towards inclusivity: “Inclusivity was a red thread that ran through all the work — and ranged across everything from tackling racial and gender disparities to making sure people have access to the diagnostic tools they needed.”
Douaihy welcomed the trend towards product innovation evident in 2024’s entries, but noted that “it comes with a responsibility to ensure it is helping patients.”
In addition to the Grand Prix, the Pharma Jury awarded one Gold Lion to ‘Voice 2 Diabetes’, entered by Klick Health Toronto on behalf of KVI Brave Fund.
THE WINNER of the Lions Health and United Nations Foundation Grand Prix for Good is ‘Child Wedding Cards’, an ingenious campaign by Impact BBDO Dubai for UN Women. It set out to drive change in Pakistan, which has the sixth highest number of girls married before the age of 18 in the world (approximately 19 million). The idea was to motivate lawmakers to pass a bill protecting children from child marriage by sending members of the National Assembly an invitation to a fictional child’s wedding. A short film and social posts explaining the idea was also launched. As a result of the campaign, more than a dozen lawmakers have joined the fight against child marriages. Simultaneously, the Federal Islamic Court has made a landmark judgment that a minimum age of 18 for marriage is not against the tenets of Islam, paving the way for the state to raise the minimum age. Jury President David Ohana, chief communications and marketing officer, UN Foundation, Global, said the campaign stood out because its impact was “profound and desperately needed”. He praised the fact that “there were no special effects, no AI, no celebrities. It was a simple inexpensive idea that took the right message to right audience at right time. It showed how simple ideas can hit home.”
Golin picks up audio award for misheard song lyrics ad
GOLIN London has won this year’s Audio & Radio Grand Prix for ‘The Misheard Version’, an ingenious campaign designed to promote Specsavers hearing tests.
In a bold new twist on the subject of misheard song lyrics, Golin invited singer Rick Astley to re-record his hit song Never Gonna Give You Up — using the many misheard lyrics that have been attached to the song since it was released in 1987. Among these is the substitution of ‘your aunt’s been naked’ for ‘your heart’s been aching’. The serious intention behind the re-release was to
get people talking about hearing tests. Figures from Golin show the song was played over 20 million times in the first eight hours of the campaign, driving a 138% increase in hearing loss searches and making hearing the UK’s number one trending topic. The client also achieved a 66% year-onyear increase in hearing test bookings during launch week, versus its target of 5%.
Jury President Simon Vicars, also chief creative officer, Colenso BBDO, New Zealand, said: “We wanted our Audio & Radio Grand
Prix to show a commitment to creativity by both the brands and creator. And this was both a clever and hilarious idea.”
Vicars added: “There was an easy way they could have done this campaign, but they chose the hard way and we loved them for it. They showed how creativity can be an amplifier for business results while also busting out into culture.”
The Specsavers campaign also won a Gold Lion. In addition, there were Golds for campaigns from Brazil, Spain and Germany/Brazil.
TikTok and Adobe dive deeper into AI
GENERATIVE AI technology’s potential for marketing and creativity is one of the key themes at Cannes Lions this year. TikTok is one of the companies riding the wave. Yesterday it revealed new features for Symphony, the suite of GenAI advertising tools it launched last month. They include Symphony Digital Avatars: virtual characters that can be used in branded content created for TikTok. TikTok launched a range of stock avatars created using paid actors that are licensed for commercial use. However, it will also work with creators and brands to create their own avatars for use in their videos. TikTok has also unveiled a tool called Symphony AI Dubbing that translates and dubs videos into more than 10 languages. It also announced that its Commercial Music Library, a collection of music approved for use in brands’ TikTok content, is now available in the popular Adobe Express software via its Symphony Assistant add-on. Adobe is playing a prominent role in the Cannes Lions excitement around GenAI technologies, announcing another partnership yesterday. Marketing and advertising services agency Media.Monks is using Adobe’s GenStudio product for its new Brand Model Practice, which helps clients to build AI models trained on their own brands. After feeding in marketing materials, product information, brand guidelines and customer interactions, brands will be able to use the models to generate new creative assets and customer experiences Media. Monks said the partnership would deliver “bespoke brand models at speed”.
We’re creating a space for the creators cont.
Kicking off this evening, Lions Creators will have access to exclusive and specially curated experiences. These include the Lions Exchange roundtables, exclusive creator and brand networking at the Lions Creators HQ and Creator Excursions, allowing individuals to dive into discussions tailored to address creatorspecific needs. There’ll also be a full day of creator-centric content live on the Terrace Stage on Thursday, which is open to all of our festival delegates. The outcomes from the conversations that take place over the next few days we’ll help us understand how every party can achieve progress and we’re excited to see it unfold.
Outstanding outdoors: Grand Prix glory for two inspiring ads cont.
demonstrates it is possible to combine commercial and purpose-driven goals in a single campaign. Through an astute use of data and AI, the company has created billboards where every dog featured is locally adoptable. Every time a dog is adopted as a result of the campaign, it is replaced on billboards by a new adoptable dog. The impact of the campaign has been to drive product sales and increase rates of adoption.
Venturelli said it was great to see “a big commitment from a big brand”. He said the use of AI moved the category forward without being “tech for tech’s sake.” There were also 10 distinct Gold Lions for entries from the US (2), Spain (2), Canada, Germany, the UK, Brazil, Peru and Italy/Ireland.
IPCC data forecasts an increased prevalence and intensity of storms and other extreme weather events as a result of climate change. There are steps we can all take to change the forecast.
Join us:
Cannes 2050: What Will The Weather Be? UNDP Seminar
Wednesday June 19th at 10.45
Théâtre Debussy, Palais de Festivals
Take your pledge today to act on climate change at www.weatherkids.org
PAPER PLANES
Where art meets science
Es Devlin in conversation with Alex Schultz
Debussy Theatre, The Palais
Wednesday, 19 June 15:30-16:00
CELEBRITIES should not be scared off speaking out about political issues by fears of a backlash for the brands they work with. That’s according to musician John Legend and TV star and author Chrissy Teigen, interviewed at Cannes Lions yesterday by journalist Kara Swisher for a live episode of her On With Kara Swisher podcast.
“I have always appreciated people that stood up for something more than people who kept it very neutral,” Teigen said, who has regularly spoken publicly about abortion, reproductive health and women’s rights among other issues.
Husband Legend offered his support.
“People fell in love with Chrissy because she was authentic and honest. That’s who she is, and that’s what people love about her. That’s what people hate about her too, but the people
that hate her are going to hate her,” he said.
“That’s what we’ve signed up for by speaking out on issues that are controversial. I’ve spoken up for reproductive rights too. I think men should speak up about it as well, because it affects us too.”
The couple’s views certainly irked President Trump in 2019: he described Teigen as Legend’s “filthy-mouthed wife” in a post on Twitter. Teigen famously hit back with her own tweet calling Trump a “pussy ass bitch”.
“Let me just honour that moment: the ‘pussy ass bitch’ moment. It’s in the Congressional Record!” Legend said, referring to the moment the tweet was read out during a US Congress hearing in 2023.
“It’s also kind of scary, because you’re like: ‘Oh, he’s aware of me!’ And what could really happen because of that awareness, because we obviously know he’s unhinged,” Teigen said.
“Could he actually come after you in other ways? It’s a weird feeling.”
“That’s one of the reasons people should make sure he doesn’t get within a mile of the White House again,” Legend added.
The couple also talked about their own brands: skincare range Loved01, cookery line Cravings and dog-food brand Kismet.
“It’s the hardest thing for me to push, because it is my own. I need people to know that I didn’t do this as just another celebrity brand,” Teigen said.
“We’re inundated with so many different celebrity tequilas and probiotic drinks. That world is so flooded,” she added, warning that many of those products are pure cash-ins. “I think everyone can sniff it out. We have a wise consumer now that sees right through people that are doing things just for the money-grab of it.”
‘That’s what we’ve signed up for’ Braving
the
Marketing is at a crossroads - it’s time to act.
Join the conversation with Leonid Sudakov - President of Growth, Digital and Platforms and Najoh Tita-Reid - Chief Brand and Experience Officer at Mars Petcare.
Wednesday 19th June 4-4:30pm Rotonde Stage
A burger is a burger. Who needs creativity?
IT WAS a full house at the Debussy Theatre on Monday for a McDonald’s session exploring strategies for effective collaboration between top marketers and their fellow executives. The panel for the session — Convince Your C-Suite: The Real Impact of Creativity – featured Morgan Flatley, global chief marketing officer, McDonald’s; Ian Borden, executive vice-president and chief financial officer, McDonald’s; and Jill McDonald, president, internationally owned markets, McDonald’s UK. Flatley opened the discussion by explaining how the
company had changed in the past six or seven years.
“We were a business that really was not focused on creativity and certainly would not have been sitting here talking about creativity with the CFO and one of our presidents,” she said.
“We were a business that was really focused on running restaurants. We were focused on operational excellence. We were focused on speed. We were focused on consistency. A Big Mac here tastes like a Big Mac in the US tastes like a Big Mac in Japan, so we really felt, I think, that marketing and creativity at times could
disrupt the business.”
Explaining how the company got to where it is today, Flatley said an important aspect was getting really clear on consistent metrics, consistent tools, and consistent language across the c-suite on marketing and creativity. It was also vital, she said, to ensure the tone at the top is set by the leadership team regarding expectations of the role of marketing in driving the business.
Ian Borden said the company had moved from a position a few years ago when marketing was “a bit of a black box, a bit of a nebulous part of the or-
“We were a business that really was not focused on creativity”MORGAN FLATLEY
ganisation” to a situation today where the company has full transparency and visibility. “We have full alignment across the organisation on how we talk about results, about how we measure results,” he said. “Our CFOs understand across the business what great creative execution can do, what it can drive in terms of incremental outcome to the business, and they understand that when we immerse our brand and culture and we connect with consumers in culturally relevant ways, that’s going to drive really strong outcomes.”
Ian Borden (left) with Morgan Flatley and Jill McDonaldiHeart Media and Deep Blue unveil women’s sport network
WOMEN’s sports only receive 15% of media sports coverage in the US, according to a recent study by research firm Wasserman.
iHeartMedia and Deep Blue Sports + Entertainment want to tackle that imbalance with their new Women’s Sports Audio Network (WASN), which launched yesterday at Cannes Lions. It’s a network of free, ad-supported podcasts published through iHeartMedia’s platforms and other podcast services. Hosts include basketball icon Sheryl Swoopes, golf star Tisha Alyn and sports reporter Sarah Spain, who will front a daily news podcast. WASN will also power
new Women’s Sports Reports across iHeartMedia’s network of more than 500 broadcast-radio stations.
“Women’s sports is having a major moment, and we decided that women’s sports should have a foot-
print on broadcast radio. We think that’s a way to normalise it and create real equity and coverage at a scale only iHeart can deliver,” said iHeartMedia CMO Gayle Troberman.
Capital One, e.l.f. Cosmetics and e.l.f. SKIN are founding partners for WSAN, with Deep Blue CEO Laura Correnti saying that brands are waking up to women’s sports as a category, despite the challenges that have existed thus far.
“Inventory is scarce. Content is extremely limited, and women’s sports continues to be difficult to find from a storytelling content perspective outside of competitions,” Correnti said.
B2B marketers miss ‘hidden’ buyers
SUCCESSFUL B2B marketing needs to focus more on “hidden buyers” within organisations, according to a study from LinkedIn and Bain & Company launched in a Cannes Lions session yesterday. These are the executives who are not involved in the initial decision to buy a product or service, but whose approval is required before the deal can be completed.
“Those hidden buyers are almost completely ignored in the sales and marketing process. You find them when it’s time to get the deal done, and they pop out of the woodwork and say ‘Ah, I’m not so sure about that, convince me’,” said Jamie Cleghorn, senior partner at Bain & Company, speaking to Lions Daily News before
taking the stage.
The study of more than 500 senior B2B buyers in the US, UK and western Europe found that hidden .buyers have 49% of the decision-making power in big B2B purchases.
“We really need to go beyond the most obvious people, the most obvious messages and the most obvious mediums that we might be activating today,” said Minjae Ormes, vice-president of marketing at LinkedIn. Ormes said that successful B2B marketing is about “creating the permission to agree” for the target buyers who make initial decisions, and the hidden buyers who must approve them. That includes personalised marketing crafted to address each group’s psychology.
“We wanted to help create a space that was easy to access, for fans to engage, but also a place that advertisers could come to for that critical scale.”
Deep Blue is co-hosting a Women’s Sports House with Axios at Cannes Lions this week, with three days of talks focused on the business, technology and creativity in the sector.
“This is clearly top-of-mind for so many people in our industry, and we’re here to really put some of the rigour around it with respect to where we can start placing bets and investments that will pay off,” Correnti said.
“There’s a huge opportunity for the marketers here in Cannes this week to understand the opportunity and the potential,” Troberman added. “The fans have been way ahead on this, and it’s time for marketers to catch up!”
“If they’re a target buyer, the personalisation you should lead with is around the upside potential of the feature and functionality, and if they’re a hidden buyer, the thing you should lead with is the safety of the brand and the things that remove risk from the equation,” Cleghorn said.
Ormes sees huge potential in these kinds of buyer group-focused strategies.
“I think B2B marketers can lead in this category. Oftentimes, the conversation is about how do we take the creative of B2C into B2B? But there’s something unique here that we think we can lead with from a B2B perspective, that actually B2C will benefit from,” she said.
“It’s the understanding of the complexity of how a group of people work together and make decisions.”
MORE proof that DE&I makes commercial as well as moral and ethical sense was delivered yesterday by Muslim Girl’s Amani Al-Khatahtbeh during her Insights & Trends masterclass in visual storytelling, Insert Your Preferred DE&I Title Here.
“Muslim Girl represents largely gen Z and millennial audiences, so we know better than anybody what young people want,” said the author, activist and social-media pioneer, who founded the biggest media platform for Muslim women’s voices in the US at the age of 17 and has subsequently been hailed as a “generation prophet” by the Economist and a “media titan” by the New York Times. She added that 72% of gen Z are more likely to buy from brands that contribute to social causes: “Young people in general understand better than anyone that our power is not just in our vote but in our dollar and how we chose to spend it. And gen Z cares. They will gladly support brands that align with their values and reject brands that don’t.”
What’s more, 48% of gen-Z consumers are also willing to spend more to support what they perceive as authentic brands — “and that number rises to 51% of millennials” — and nine out of 10 believe that companies have a moral responsibility to take a stance on sustainability and DE&I. This isn’t set to change any time soon, Al-Khatahtbeh predicted: “Gen alpha, which will soon take over a huge chunk of the consumer marketplace, believes even more passionately about the role of brands.” Young consumers, Al-Khatahtbeh added, not only believe that brands should support sustainability and inclusion, but they also feel betrayed when companies fail to practise what they preach. She admitted that Muslim Girl has had its own experience of this phenomenon. In 2017, it launched six halal-certified, water-permeable nail polishes in collaboration with major US beauty brand Orly. “The launch was a tremendous success and we sold out within one week, but it then emerged
that the CEO of Orly had been making lots of anti-Muslim, anti-Black and anti-Arab posts on social media. We got played.”
The backlash from the Muslim community was instant and led to the withdrawal of the product line. “Orly refused to make a public announcement,” Al-Khatahtbeh said. “Why in the world would a brand not distance itself from those sentiments? But a lot of companies hide behind the ‘A’ word — apolitical. But in today’s world, there’s no such thing. Actually, being apolitical is taking a stance in a world where communities are marginalised.”
‘Our power is not just in our vote but in our dollar’
Dentsu Lab goes global with tech to ‘augment humanity’
DENTSU is taking its innovation arm Dentsu Lab global, expanding beyond its Tokyo headquarters with new offices in London, Amsterdam, Warsaw, Mumbai and Bengaluru.
The news was announced yesterday at Cannes Lions during a session showcasing some of Dentsu’s most iconic projects.
Dentsu Lab figured prominently, with its executive creative director Naoki Tanaka demonstrating its ‘Project Humanity’ work in music and games.
The project technology from partner NTT to detect electric signals transmitted from the brain to move muscles, then converts
them into movement for virtual avatars.
This is put to use with people who have conditions
including motor neurone disease (ALS) and muscular dystrophy, enabling them to manipulate digital avatars.
Lessons for creative leaders
TO LEAD or not to lead?
That is the question being tackled by Charles Day, host of the Fearless Creative Leadership podcast, in a workshop discussion on the pros and cons of leadership on Wednesday (17.30-18.30) at the Cannes Lions School Campus, Rotonde. In Career Conversations: To Lead or Not to Lead – Finding Your Path, Day, with Lori Bradley, CEO, bluSPARC, will offer practical insights into career development and alternative paths.
“It’s a session that’s designed around the question ‘do you want to lead?’ and I think that’s such an important question that not enough people ask,” said Day, whose long-running podcast has evolved and
expanded to talk to a wide variety of people about leadership. “It started off talking to people who were specifically leading creative industries and what I realised is I’m more and more interested in talking to people who are fundamentally creative in the way that they lead, and that creates a different perspective,” he said.
As a veteran of Cannes Lions, Day noted the increasing dominance of the issue of AI and its impact on the creative industry.
“Artificial intelligence is everywhere,” Day said. “It is THE conversation and it needs to be THE conversation because they think it’s going to change everything about the way this industry is structured and works,” he
said. “I think the question is going to be: Is the industry as a whole going to get together and decide strategically, proactively, we’re going to actually restruc-
Masatane Muto was one of the first to test the technology, using it to DJ and perform live in avatar form.
Tanaka also hosted a live demonstration of technology enabling people with muscular dystrophy to play the popular game Rocket League, with goals celebrated enthusiastically by the audience in the Debussy Theatre.
Projects showcased included Hugtics, which uses a wearable device with artificial muscles to help people experience giving themselves a hug. 3D-printed sushi (not yet edible, according to Sasaki) and a virtual-reality music video filmed with Smashing Pumpkins frontman Billy Corgan were among the other projects on show.
“I challenge each and every one of you to take this fresh perspective,” was president and global CEO Hiroshi Igarashi’s closing thought for the audience.
“Imagine how to create incredible impact for your brands, for people, and for the good of society.”
The session also saw Dentsu’s global chief creative officer Yasuharu Sasaki outline five principles linking the company’s projects: respecting the past to create the future; taking an outlier perspective; discovering new emotions and connections; mixing technologies; and using them to augment humanity. “We see technology as helping our imagination and shaping new experiences that bridge the physical and digital worlds,” he said.
ture or are we going to sit here and just sort of keep trying to chase the puck?”
Day said the industry has to make a conscious choice about AI. “And it’s not an industry that does that stuff particularly well — it tends to be an industry that reacts,” he said. “So I
think coming out of this week, hopefully it’s going to generate those more proactive conversations at the highest levels between agencies, brands, producers and media companies. That’s the big hope, that this week becomes formative from that standpoint.”
VML and Genentech chiefs are bringing good karma to pharma
VML HEALTH & Wellness global chief creative officer Mel Routhier and Genentech chief marketing officer Erica Taylor took to the Rotonde stage yesterday to discuss how companies can build creative cultures that change lives — a critical consideration in the pharma sector. Between them, they identified four core headings that can help firms unpack transformative, creative strategies to pave the way for a healthier future.
Routhier kicked off by talking about the importance of “blending”, observing how at VML “we have started to take a new approach to staffing pharma, bringing in different bodies and mindsets that we wouldn’t
normally. I think it’s really foundational that we are building teams that typically have not been blended, and don’t necessarily come from the same vertical.”
Taylor agreed that “bringing diverse teams together, and embedding them in how you work, can really make a difference in patients’ lives.”
She then went on to introduce the second heading — empathy. “This is near and dear to us at Genentech. When we’re dealing with patients, families, caregivers and communities, we really have to go the extra mile to put our feet in their shoes, even when it’s hard for us to imagine what they are going through.”
Flushed with success: Yanai lifts the lid on Tokyo Toilet
“WHEN WE are in a very busy moment, sometimes I cannot sleep at night, or I have to skip a lunch or a dinner. But there are no days when we don’t go to the toilet!”
This realisation by Koji Yanai, director of clothing brand Uniqlo’s parent company Fast Retailing, spawned a creative public initiative in Tokyo, and then an Oscar-nominated film. The project was ‘Tokyo Toilet’, in which architects, designers and university professors from across the world redesigned 17 public toilets in the Japanese capital’s Shibuya district. The aim was to tackle the
main complaints about public toilets: that they are dark, dirty and smelly; that women avoid them; that they are not disability- or child-friendly; and often hard to locate.
Those toilets then formed the backdrop to Wim Wenders’ beautiful Perfect Days, which was nominated for Best International Film at this year’s Oscars.
“Wim perceived the toilets as a quiet and holy space in the busy city of Tokyo, and also recognised the cleaners as kind of monks, protecting the sanctity of the space,” said Yanai in a Cannes Lions session introduced by Takuma
Heading three is what Routhier referred to as “partnerships”, and she gave the specific example of bringing lawyers into the creative process at an early stage. “In a highly regulated field like pharma, I think it’s important to bring your lawyers in early. At VML, we have started treating them like creatives — including them in some of the more fun things, such as coming to the shoot. By doing that we found that they are collaborative and pretty darn creative.”
The final critical consideration, said Taylor, is culture. “We are known in the US for having an incredible employee culture. One thing we’ve done recently is engage with our alumni community, so that the idea of culture doesn’t end as soon as you stop having a corporate email address. In my view, culture underpins all of the other themes we’ve been talking about.”
Takasaki, growth officer and executive director at Dentsu Group, and also the co-writer and producer of the film.
“Usually in our regular work, the goal is set at the beginning, then we work on a strategy of creative to achieve this goal,” Takasaki said.
No such goal was set for this project. “We just kept making what we thought was the best choice. When you don’t fixate on a particular goal, miracles that exceed the goal can happen.”
For Yanai, collaboration was the key to the creative success of both ‘Tokyo Toilet’ and Perfect Days.
“Obviously, big projects could not be completed on my own. My own capability has a limit, but if I know my limit, I can ask someone [else] to cover the gap.”
AI Prompt Battle
Join challengers from Getty Images, NVIDIA, and TikTok for an epic creative throwdown of technological strength and mental fortitude demonstrating the power and possibilities of our AI Generator.
And when the dust settles and trash talking done, get the hottest takes from our panelists on what today’s consumers think and feel about generative AI—and what that means for brands looking to add it to their creative mix.
You don’t want to miss it!
Thursday, June 20 | 4PM
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Data can deliver creative dividends
Creative excellence pays. But how do you measure return on creativity? How do you know what’s working, what isn’t and why? The answer’s in the data, write Jessica Robinson and Kirstie Ciccone of Canada’s leading news media company The Globe and Mail
MANY marketers identify as creatives, motivated above all by the desire to create enticing, attention-grabbing work that leaves a lasting impression. But even the most moving or thoughtprovoking campaign needs to prove its return on investment (ROI) through quantifiable numbers that demonstrate the tangible impact it had. It’s the marketers who get comfortable developing creative ideation and working with data to back up those ideas who will be steps ahead of their colleagues, armed with insights that can completely change the direction of their next campaign. So, how do you balance intuition and calculated, data-informed risks?
Not all data is equal
There is an overwhelming amount of data available to us — so much that it can be difficult to incorporate it all into your evaluation of the success of a campaign. Instead, you need to think about your goal for a piece of content. What do you expect your audience to do after being exposed to it? Are you trying to change their perception of your brand? Do you want them to take an action? If you want them to act, the click-through rate might be more important than the time spent on the page, which would matter more for brand perception. Once you’ve narrowed down the important metrics, you need to know how they’re calculated. Your
partners or publishers may calculate scroll depth or time spent in various ways, or differently from how you do on your own site. Understanding methodologies ensures you’re comparing apples to apples when determining which tactics were most effective during a campaign.
Shift your focus from campaign results to category trends
In the short term with content or media campaigns, immediate results matter — how many page views an article received, the percentage of completion rates on a video or the number of clicks through to the website in the call to action. But the real value of collecting that data is in what we learn from these interactions with our audience. After all, we’re not looking for a one-anddone interaction with our audience: we’re actively building a relationship to create long-term customer loyalty. Where the individual campaign results give us a snapshot of performance, the trends in engagement and interaction build into signals of what our audience needs and wants, which in turn allows us to notice shifts in these desires over time. For example, Globe Content Studio, the content marketing division of Globe Media Group at The Globe and Mail, uses keywords to track trends across content categories, article page formats, word counts, image sources and additional elements on the page, such as video, audio or high volumes of embedded links. By aggregating this data across campaigns and evaluating it on a
the individual campaign level, we develop more detailed, accurate benchmarks that reflect the real engagement and actions of our audiences with different types of content. With this data in hand, we can identify when there are changes in consumer behaviour and content-consumption habits.
Performance metrics can course-correct overemphasis on creativity Unique, innovative or attentiongrabbing creative can entice and engage audience attention initially. But too much focus on the creative can overshadow whether the audience is really sticking around. Take the time we partnered with Travel Manitoba, a provincial tourism body in Canada. We started with an illustration-led landing page that pushed the headline underneath the fold. Our page views were strong, beating our estimates, but our time-spent and scroll-depth metrics were lagging a bit behind benchmark, showing that audiences were feeling a disconnect between the drivers and the experience when they landed on the page. Based on those data insights, we adjusted the creative to move the headline above the fold. As a result, we increased scroll depth by 54% and time spent by 21%. Using the right KPIs (key performance indicators) to evaluate against our goals for the campaign, in the specific context of the travel content category benchmarks, gave us added ability to refine our creative approach and better reach our audience.
Data insights can help identify creative opportunities
Innovating and iterating isn’t just the function of creative brainstorming — data that reveals over-performance or even areas of improvement can help marketers identify new ways to make the most of the content they create. That was exactly the case when we partnered with Newfoundland and Labrador Tourism. We created a series of stories that included short audio clips of locals and visitors describing their experiences in the
“We’re not looking for a oneand-done interaction with our audience — we’re building a relationship to create longterm customer loyalty”
province. The series beat all reach and engagement benchmarks, but there weren’t as many audio plays as there were page views, indicating that there was an opportunity to do more with those clips. We repurposed the creative and produced content-driver ad units that embedded snippets of the audio right in the ads, which eliminated the need to click through the ad to start engaging with the content. At the time of writing (halfway through the campaign), we have created 92% efficiency in the cost-peraudio-play compared to the original campaign. Data-driven innovation played a crucial role in optimising our use of existing content assets.
Don’t say brave, say creative
Creativity doesn’t need ‘brave’ professionals — it needs professionals committed to the advertising profession and its consequences, writes Javier Guadiana , CEO and founder of Spanish-language online publisher Reason Why
IN A MARKET characterised by media fragmentation and fierce competition for consumer attention, it has become more crucial than ever to be able to engage in a meaningful dialogue with audiences and bring advertisers closer to their brand and business objectives. Creativity is presented as that differential value capable of elevating advertising from the ordinary to the extraordinary; from part of the landscape to the memorable. In a world of constant acceleration where change is the norm, we cannot afford to make advertising feel routine or sufficient. And yes, there is an increasing proliferation of ‘compliant’ executions that are content to merely exist. These are the assignments that are founded on such short-term strategies that translating the brief is more like constructing an ephemeral pop-up than creating the elements necessary to develop long-term brand positioning. So perhaps, in this most modern moment in our market, the disruptive thing would be to study past strategies, bring them into the present and adapt them to the current context, knowing and accepting everything we already know: that the audience is divided, the media is atomised, attention is
counted in milliseconds. There’s nothing wrong with that — it’s just a definition. And it doesn’t have to be dogma in all contexts. But as a result, the creativity of today must be more strategic and precise than ever. It’s true that time availability is at zero for everyone, but we shouldn’t forget that time is just one of the elements, albeit the most valuable, that talent needs to go out, play and win the game. The most important investment of agencies and advertisers who have talent close to them is precisely to give their teams the time they need and to understand how to defend what can be achieved by time and creativity when they go hand in hand.
Creativity doesn’t need courage You don’t have to be brave to use creativity. In fact, creativity is the surest path to success. No-one needs to be singled out; we have all encouraged this concept at one time or another. Could it be used more often as an aspirational adjective to persuade those professionals who opt for low-ambition approaches? “Look what others are doing and how well it’s working for them, so why not be bold too?” I don’t know. Instead, let’s try to highlight the real virtues of creativity. Let’s try talking about the importance of the nuances that change everything.
Let’s try sharing the secrets, the twists, the doubts. Creativity is the solution to all these conflicts. Calling someone who uses creativity to achieve their goals ‘courageous’ would be like calling someone ‘brave’ who jumps off a boat into the sea without knowing where the shore is. It doesn’t seem to me a very constructive analogy, to be honest. Spanish — and indeed global — advertising creativity is at a challenging moment, but it is also
“Where we need to be brave is in changing the way the business of ideas operates and the consequences of that”
stimulating. The current challenges present a unique opportunity for strategic talent to excel. Perhaps where we need to be brave is in changing the way the business of ideas operates and the consequences of that. This discussion may have been ongoing for some time — I reckon I’ve been hearing it for approximately a decade. It seems unwise to demand that brands change when the appropriate and consistent course of action would be to accept responsibility for our talent and find a way to
share the risk between brands, consultants, agencies and all the stakeholders in one of the most important industries in the world, if not the most important one.
Embrace the consequences
It surprises me how often we have to remind ourselves that advertising has the ability to shape perceptions, behaviours and even feelings. If we’re being honest, we all know the market is driven more by communication than by economic reality, don’t we? We’re also on the verge of the biggest generational shift we have probably ever seen, and that change in the target audience of brands will also change our profession. These two scenarios will inevitably feed into and reinforce one another. But let’s do it without talking about ‘purpose’, please. It’s the most demodé word in my dictionary.
Hey, I understand it and I even work with it. But as soon as I hear it, I can’t help feeling instantly lazy and bored. Doesn’t something similar happen to you?
Perhaps it’s because, having discovered that ‘selling for the sake of selling’ is one of the market’s options, the best talent accepted it for a while. But the good news is that this time has passed and priority is now being given to brands and companies who deliver positive consequences to all those invited to the party. Conscientious objection should be at the heart of the window of discourse because it’s courageous to say no to selling something ugly while looking for the opportunity to sell something beautiful. And it’s even more courageous to say no to selling something ugly but fighting from within until it looks beautiful. I once heard that a presentation should always end with a famous
quote from someone who said it better than you. That doesn’t seem bad form to me. That’s why I wanted to find an example. Something multicultural, something born from Spain that has a global outlook; something that provokes the profession and even questions the meaning of advertising. I found two examples. The first one is a project by Felicidad Collective, the sustainability consultancy founded in 2021 by Pilar Franco and Chacho Puebla for the government of Ecuador. If you don’t know it, I suggest you read up on the case. Beyond the striking addition of the term ‘ecological transition’ to the name of one of Ecuador’s ministries, the project resulted in a decree to make sustainability a national priority and to unify the work methodologies of the relevant projects of other ministries. In other words, any national movement will now have to work hand in hand with Ecuador’s Ministry of Environment, Water and Ecological Transition. The international press has called this “the largest debt-for-nature conversion in history”. And the consequences couldn’t be clearer. The second example is ‘Let’s Wash Away the Taboo’ by Spanish agency Lola MullenLowe for Persil. It was an exercise that bordered on excellence and challenged taboos by applying creativity and making the natural beautiful. I don’t see why it should take courage to do something like this to achieve a positive result for society, the brand and the business? No one would argue with the fact
“I don’t see why it should take courage to achieve a positive result for society, the brand and the business?”
that both these examples required a deep understanding of both the market and changing social dynamics. I’m not saying anything new when I say the advertising profession would be excited — and grateful — to be allowed to adapt to the demands and concerns of society while executing work that is not only a reflection of those changes but also helps to drive them. We don’t have to be brave. We just have to enjoy our work and be proud of its consequences.
VIEW THE AGENDA HERE
Grand Prix
STAIRS / CORNER / DOORSTEP
MAGNUM
LOLA MULLENLOWE, MADRID SPAIN
ADOPTABLE PEDIGREE
COLENSO BBDO, AUCKLAND
NEW ZEALAND
GRAND PRIX
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• LOLA MULLENLOWE, MADRID
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GOLD LION
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PRODUCTION
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PAULO
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BRONZE LION
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CONSUMER GOODS
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CONSUMER GOODS
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ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV
IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV
C05/029 • FRANCE • SPECIAL BUILD
TITLE • UNIQUE BILLBOARDS
BRAND • KFC FRANCE
PRODUCT • KFC
ENTERED BY • HAVAS PARIS
IDEA CREATION • HAVAS PARIS
PRODUCTION • HAVAS PARIS
C05/071 • PERU • SPECIAL BUILD
TITLE • THE CUSHIONING ROUTE
BRAND • NIKE
PRODUCT • NIKE INVINCIBLE 3
ENTERED BY • BOOST BRAND ACCELERATOR, BARRANCO
IDEA CREATION • BOOST BRAND ACCELERATOR, BARRANCO
PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA
POST PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA
C08/022 • MALAYSIA • TRANSIT
TITLE • HEINEKEN HEIDDEN IN PLAIN SIGHT
BRAND • HEINEKEN MALAYSIA BERHAD
PRODUCT • HEINEKEN
ENTERED BY • LEO BURNETT, KUALA LUMPUR
IDEA CREATION • LEO BURNETT, KUALA LUMPUR
PRODUCTION • PRODIGIOUS, KUALA LUMPUR
MEDIA • LEO BURNETT, KUALA LUMPUR
C08/032 • MAINLAND CHINA • TRANSIT
TITLE • LOST IN TIME
BRAND • JIAN AI ELDERLY CHARITY CENTER
PRODUCT • ALZHEIMER’S DISEASE
ENTERED BY • DENTSU CREATIVE, SHANGHAI
IDEA CREATION • DENTSU CREATIVE, SHANGHAI
PRODUCTION • STDECAUX, SHANGHAI
MEDIA • STDECAUX, SHANGHAI
POST PRODUCTION • DENTSU CREATIVE, SHANGHAI
C09/031 • GERMANY • IMMERSIVE EXPERIENCES
TITLE • OREO X PAC-MAN SUPERMARCADE
BRAND • OREO
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
MEDIA • SPARK FOUNDRY GERMANY GMBH, DUSSELDORF / PUBLICIS MEDIA GMBH, DUSSELDORF
D01/014 • UNITED KINGDOM • STANDARD SITES
TITLE • THE UNMENTIONABLES BRAND • UNILEVER
PRODUCT • CLEANIPEDIA
ENTERED BY • MULLENLOWE UK, LONDON
IDEA CREATION • MULLENLOWE UK, LONDON
PRODUCTION • CURIOUS PRODUCTIONS, LONDON
MEDIA • MINDSHARE, LONDON / BUILDHOLLYWOOD, LONDON / BUILDHOLLYWOOD, LONDON / OOH, LONDON
PR • GOLIN, LONDON
D01/021 • NEW ZEALAND • STANDARD SITES
TITLE • AD-ONS
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
MEDIA • OMD, AUCKLAND
D02/012 • FRANCE • AMBIENT OUTDOOR
TITLE • DELIVERY SAFE
BRAND • KFC FRANCE PRODUCT • N/A
ENTERED BY • HAVAS PARIS
IDEA CREATION • HAVAS PARIS
D02/095 • UNITED STATES • AMBIENT OUTDOOR
TITLE • PRIVACY SWAP
BRAND • WHATSAPP
PRODUCT • WHATSAPP
ENTERED BY • BBDO NEW YORK
IDEA CREATION • BBDO NEW YORK
PRODUCTION • DUGGAL VISUAL SOLUTIONS, NEW YORK / BBDO NEW YORK
POST PRODUCTION • BOSON POST, SAO PAULO
D02/106 • SINGAPORE •
AMBIENT OUTDOOR
TITLE • LAUNDROMATCH
BRAND • HEINEKEN®
PRODUCT • HEINEKEN®
ENTERED BY • LEPUB, SINGAPORE
IDEA CREATION • LEPUB, SINGAPORE / LEPUB, MILAN
PRODUCTION • FRAME STORE, SEOUL / SKYKICK FILM, KHET THUNG KHRU
D02/107 • BRAZIL • AMBIENT OUTDOOR
TITLE • SALVATION HANGER
BRAND • SALVATION ARMY
PRODUCT • DONATION
ENTERED BY • WMCCANN, SAO PAULO
IDEA CREATION • WMCCANN, SAO PAULO
E01/003 • JAPAN •
LOCAL BRAND
TITLE • PENGUIN SOAP OPERA
BRAND • ORIX AQUARIUM
PRODUCT • KYOTO AQUARIUM / SUMIDA AQUARIUM
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • DENTSU CREATIVE X INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO
POST PRODUCTION • TAIYO KIKAKU CO. LTD., TOKYO
E01/025 • COLOMBIA • LOCAL BRAND
TITLE • IMAGINE WITH PETACOS
BRAND • POKER BEER
PRODUCT • POKER BEER
ENTERED BY • BUENTIPO ANCHOR, BOGOTA
IDEA CREATION • DDB COLOMBIA, BOGOTA
PRODUCTION • BUENTIPO ANCHOR, BOGOTA
E02/012 • NEW ZEALAND • CHALLENGER BRAND
TITLE • DIFFERENT.
BRAND • SAMSUNG NZ
PRODUCT • SAMSUNG
ENTERED BY • DDB NEW ZEALAND, AUCKLAND
IDEA CREATION • DDB NEW ZEALAND, AUCKLAND
PRODUCTION • TRIBAL AOTEAROA, AUCKLAND
E02/025 • COLOMBIA • CHALLENGER BRAND
TITLE • ADSCAN
BRAND • MAKRO COLOMBIA
PRODUCT • MAKRO
ENTERED BY • VML, BOGOTA
IDEA CREATION • VML, BOGOTA
PRODUCTION • GLORIOUS, BOGOTA
E04/073 • GERMANY •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • UNSILENCE THE VIOLENCE
BRAND • TERRE DES FEMMES
PRODUCT • TERRE DES FEMMES
ENTERED BY • SCHOLZ & FRIENDS, HAMBURG
IDEA CREATION • SCHOLZ & FRIENDS, HAMBURG / 2030 KOMMUNIKATION, MUNICH
PRODUCTION • TONY PETERSEN
FILM, HAMBURG / STEREO FILMS
MEDIENPRODUKTION GMBH, MUNICH / STEREO FILMS, BERLIN
MEDIA • HYGH AG, BERLIN
PR • SCHOLZ & FRIENDS, BERLIN
E05/058 • GERMANY • USE OF HUMOUR
TITLE • GUILTY PETS
BRAND • IKEA
PRODUCT • IKEA
ENTERED BY • INGO, HAMBURG
IDEA CREATION • INGO, HAMBURG
PRODUCTION • THE PRODUCER, MADRID / HOOKED MUSIC, HAMBURG
E05/063 • SPAIN • USE OF HUMOUR
TITLE • NO ONE MOVES SNOW LIKE GRISELDA
BRAND • NETFLIX
PRODUCT • GRISELDA
ENTERED BY • CYW, MADRID
IDEA CREATION • CYW, MADRID PRODUCTION • ANDTONIC, MADRID
E06/025 • UNITED STATES • BREAKTHROUGH ON A BUDGET
TITLE • NAPKINS OF RIGHTS
BRAND • FLIC - FLORIDA IMMIGRANT COALITION
PRODUCT • FLIC - FLORIDA IMMIGRANT COALITION
ENTERED BY • VML, MIAMI
IDEA CREATION • VML, MIAMI
PRODUCTION • LETCA FILMS, MIAMI
POST PRODUCTION • MAKE A BEAT PRODUCTIONS, MIAMI
E08/016 • FRANCE • MARKET DISRUPTION
TITLE • ET LE BUUUUUD
BRAND • BUDWEISER
PRODUCT • BUDWEISER
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • SOLDATS FILMS, PARIS / GENERAL POP, PARIS
MEDIA • DENTSU CREATIVE, TORONTO PR • VERITAS, PITTSBURGH
E08/017 • BRAZIL • MARKET DISRUPTION
TITLE • THE CRUISE HEIST
BRAND • NETFLIX
PRODUCT • LA CASA DE PAPEL
ENTERED BY • 404, SAO PAULO
IDEA CREATION • GALERIA, SAO PAULO / 404, SAO PAULO
PRODUCTION • CEGO, SAO PAULO
MEDIA • MEDIA.MONKS, SAO PAULO
PR
• GALERIA, SAO PAULO
POST PRODUCTION • PLATINUM - FOTOGRAFIA PUBLICITARIA, RIO DE JANEIRO
E08/029 • FRANCE • MARKET DISRUPTION
TITLE • RENAULT - PLUG-INN FOR BUSINESS
BRAND • RENAULT
PRODUCT • APPLICATION
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • PUBLICIS SAPIENT, PARIS
POST PRODUCTION • PRODIGIOUS, PARIS
Grand Prix
GRAND PRIX
D04/063 • UNITED STATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • RECYCLE ME
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
PRODUCTION • LOBO, NEW YORK
GOLD LION
A01/031 • UNITED STATES • CAMPAIGN
CONSUMER GOODS
TITLE • THE MOST FAMOUS CHALICE MODEL
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GUT, MIAMI
IDEA CREATION • GUT, MIAMI
PRODUCTION • SYNERGY PRODUCTIONS, ST.
LOUIS / JONES KNOWLES RITCHIE, LONDON
MEDIA • STARCOM, CHICAGO
PR • 3PM/WEBER SHANDWICK, NEW YORK
A01/032 • UNITED STATES • CAMPAIGN CONSUMER GOODS
TITLE • THE MOST FAMOUS CAN MODEL
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GUT, MIAMI
IDEA CREATION • GUT, MIAMI
PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON
MEDIA • STARCOM, CHICAGO
PR • 3PM/WEBER SHANDWICK, NEW YORK
A01/039 • UNITED STATES • CAMPAIGN CONSUMER GOODS
TITLE • THE MOST FAMOUS 6-PACK MODEL
BRAND • STELLA ARTOIS
PRODUCT
• STELLA ARTOIS
ENTERED BY • GUT, MIAMI
IDEA CREATION • GUT, MIAMI
PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON
MEDIA
• STARCOM, CHICAGO
PR • 3PM/WEBER SHANDWICK, NEW YORK
A01/073 • SPAIN • CONSUMER GOODS
TITLE • STAIRS
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • MJZ, LOS ANGELES
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON
A01/075 • SPAIN • CAMPAIGN CONSUMER GOODS
TITLE • CORNER
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • MJZ , LONDON
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON
A01/076 • SPAIN • CAMPAIGN
CONSUMER GOODS
TITLE • DOORSTEP
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • MJZ , LONDON
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON
A01/079 • SPAIN • CAMPAIGN
CONSUMER GOODS
TITLE • WALL
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • MJZ, LOS ANGELES
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON
D04/046 • UNITED STATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • THANKS FOR COKE-CREATING
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH
PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG
MEDIA • ESSENCEMEDIACOM, MEXICO CITY
PR • OGILVY PR, LONDON
POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO
D07/034 • PUERTO RICO •
CORPORATE PURPOSE & CSR
TITLE • BRAIDED HISTORY
BRAND • L’ORÉAL DE PUERTO RICO
PRODUCT • MIZANI
ENTERED BY • DDB LATIN PUERTO RICO
IDEA CREATION • DDB LATIN PUERTO RICO
PRODUCTION • DDB LATIN PUERTO RICO
MEDIA • DDB LATIN PUERTO RICO
PR • DDB LATIN PUERTO RICO
POST PRODUCTION • DDB LATIN PUERTO RICO
SILVER LION
A07/056 • UNITED STATES • CAMPAIGN
NFPO / CHARITY / GOVERNMENT
TITLE • GREG ABBOTT
BRAND • CHANGE THE REF
PRODUCT • CHANGE THE REF
ENTERED BY • ALMA DDB, MIAMI
IDEA CREATION • ALMA DDB, MIAMI
PRODUCTION • NOT NORMAL, MIAMI
A07/057 • UNITED STATES • CAMPAIGN
NFPO / CHARITY / GOVERNMENT
TITLE • RICK SCOTT
BRAND • CHANGE THE REF
PRODUCT • CHANGE THE REF
ENTERED BY • ALMA DDB, MIAMI
IDEA CREATION • ALMA DDB, MIAMI
PRODUCTION • NOT NORMAL, MIAMI
A07/058 • UNITED STATES • CAMPAIGN
NFPO / CHARITY / GOVERNMENT
TITLE • NIKKI HALEY
BRAND • CHANGE THE REF
PRODUCT • CHANGE THE REF
ENTERED BY • ALMA DDB, MIAMI
IDEA CREATION • ALMA DDB, MIAMI
PRODUCTION • NOT NORMAL, MIAMI
B01/004 • UNITED KINGDOM •
COMMERCIAL PUBLICATIONS
TITLE • UNFINISHED
BRAND • EE
PRODUCT • EE
ENTERED BY • SAATCHI & SAATCHI, LONDON
IDEA CREATION • SAATCHI & SAATCHI, LONDON
PRODUCTION • PRODIGIOUS, LONDON
PR
• PITCH, LONDON
POST PRODUCTION • FACTORY STUDIO, LONDON / PRESSISION, LEEDS
C01/008 • UNITED ARAB EMIRATES • INNOVATIVE&ADAPTED USE OF PRINT&PUB
TITLE • THE AI PRESIDENT
BRAND • ANNAHAR NEWSPAPER
PRODUCT • ANNAHAR NEWSPAPER
ENTERED BY • IMPACT BBDO, DUBAI
IDEA CREATION • IMPACT BBDO, DUBAI
PRODUCTION • ADDITION, NEW YORK
MEDIA • AN-NAHAR NEWSPAPER, BEIRUT
PR
• IMPACT BBDO, BEIRUT / IMPACT PORTER NOVELLI, DUBAI
BRONZE LION
A01/128 • BRAZIL • CAMPAIGN CONSUMER GOODS
TITLE • THE BEER INSIDE THE MUSIC_ AMERICANQUARTET
BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO
A01/129 • BRAZIL • CAMPAIGN
CONSUMER GOODS
TITLE • THE BEER INSIDE THE MUSIC_FEBEM BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO
A03/047 • ECUADOR • CAMPAIGN AUTOMOTIVE
TITLE • POLYESTER
BRAND • VOLKSWAGEN
PRODUCT • ID.BUZZ
ENTERED BY • VOLKSWAGEN, QUITO
IDEA CREATION • BBDO CHILE, SANTIAGO / BBDO ECUADOR, QUITO
PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES / EL NENE DEL GLOBO ROJO, MADRID
POST PRODUCTION • EDUARDO NAVARRO, MADRID
A03/048 • ECUADOR • CAMPAIGN
AUTOMOTIVE
TITLE • FISHING WIRE
BRAND • VOLKSWAGEN
PRODUCT • ID.BUZZ
ENTERED BY • VOLKSWAGEN, QUITO
IDEA CREATION • BBDO CHILE, SANTIAGO / BBDO ECUADOR, QUITO
PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES / EL NENE DEL GLOBO ROJO, MADRID
POST PRODUCTION • EDUARDO NAVARRO, MADRID
A04/001 • GERMANY •
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • 1943
BRAND • ROBERT CAPA CONTEMPORARY
PHOTOGRAPHY CENTER
PRODUCT • ROBERT CAPA PHOTOGRAPHY CENTER
ENTERED BY • INNOCEAN BERLIN
IDEA CREATION • INNOCEAN BERLIN
PRODUCTION • INNOCEAN BERLIN
MEDIA • HAVAS MEDIA, FRANKFURT / HAVAS
MEDIA ITALY, MILAN
PR • PERSUASION COMMUNICATIONS, LONDON
POST PRODUCTION • INNOCEAN BERLIN
A04/059 • JORDAN • CAMPAIGN
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • MELBOURNE
BRAND • SLEEPZONE
PRODUCT • TEMPUR PILLOWS
ENTERED BY • ADPRO OMD, AMMAN
IDEA CREATION • ADPRO OMD, AMMAN
MEDIA • ADPRO OMD, AMMAN
A04/060 • JORDAN • CAMPAIGN
TRAVEL, LEISURE, RETAIL, RESTAURANT
TITLE • ROME
BRAND • SLEEPZONE
PRODUCT • TEMPUR PILLOWS
ENTERED BY • ADPRO OMD, AMMAN
IDEA CREATION • ADPRO OMD, AMMAN
MEDIA • ADPRO OMD, AMMAN
B02/020 • BRAZIL • PUBLICATIONS FOR GOOD
TITLE • BLACK LIGHTS
BRAND • BRADESCO SEGUROS & GOMA/ EMPREGUE AFRO & MUSEU AFRO-UFBA
PRODUCT • BLACK LIGHTS
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • ALMAPBBDO, SAO PAULO / DIALETO STUDIO, SAO PAULO / RAW AUDIO, SAO PAULO
C01/010 • CROATIA •
INNOVATIVE&ADAPTED USE OF PRINT&PUB
TITLE • A SOUP TO REMEMBER BRAND • MARODI
PRODUCT • MARODI
ENTERED BY • BRUKETA&ZINIC&GREY, ZAGREB
IDEA CREATION • BRUKETA&ZINIC&GREY, ZAGREB
PRODUCTION • BRUKETA&ZINIC&GREY, ZAGREB / CEROVSKI PRINT BOUTIQUE, ZAGREB
MEDIA • BRUKETA&ZINIC&GREY, ZAGREB / KOMUNIKACIJSKI LABORATORIJ, ZAGREB
PR • BRUKETA&ZINIC&GREY, ZAGREB / KOMUNIKACIJSKI LABORATORIJ, ZAGREB
POST PRODUCTION • BRUKETA&ZINIC&GREY, ZAGREB
C01/013 • UNITED KINGDOM • INNOVATIVE&ADAPTED USE OF PRINT&PUB
TITLE • THE BEKO INHERITANCE
BRAND • BEKO
PRODUCT • BEKO
ENTERED BY • VML, LONDON
IDEA CREATION • VML, LONDON / VML, BERLIN
PRODUCTION • DEPO FILM, ISTANBUL
MEDIA • INGAGE, ISTANBUL
PR • HILL+KNOWLTON STRATEGIES, LONDON
POST PRODUCTION • ROOTS POST PRODUCTION, ISTANBUL / ELECTRIC THEATRE COLLECTIVE, LONDON
D02/011 • UNITED STATES • CHALLENGER BRAND
TITLE • BETTER WITH PEPSI - RUM
BRAND • PEPSI
PRODUCT • PEPSI
ENTERED BY • ALMA DDB, MIAMI
IDEA CREATION • ALMA DDB, MIAMI
D03/012 • COSTA RICA • SINGLE-MARKET CAMPAIGN
TITLE • REPRINTING NICA
BRAND • LA PRENSA NEWSPAPER
PRODUCT • LA PRENSA SPECIAL EDITION
ENTERED BY • HAVAS COSTA RICA, SAN ANTONIO
IDEA CREATION • HAVAS COSTA RICA, SAN ANTONIO / BETC HAVAS, SAO PAULO
PRODUCTION • FULFIERROS, SAN JOSE / PUNCH AUDIO, SAO PAULO
MEDIA • HAVAS COSTA RICA, SAN ANTONIO
D05/004 • NORWAY • USE OF HUMOUR
TITLE • LIFE IS NOT AN IKEA CATALOGUE
BRAND • IKEA
PRODUCT • FURNITURE
ENTERED BY • TRY, OSLO
IDEA CREATION • TRY, OSLO
PRODUCTION • PRAVDA, OSLO / TINAGENT, OSLO
POST PRODUCTION • PRAVDA, OSLO / TINAGENT, OSLO
D05/022 • BRAZIL • USE OF HUMOUR
TITLE • LAST DROP
BRAND • HEINZ
PRODUCT • LAST DROP
ENTERED BY • LEPUB, SAO PAULO
IDEA CREATION • LEPUB, SAO PAULO / PUBLICIS
GROUPE BENELUX, BRUSSELS
PRODUCTION • WBORN, SAO PAULO / PUNCH AUDIO, SAO PAULO / TROPICAL FILM, SAO PAULO
D07/020 • GERMANY •
CORPORATE PURPOSE & CSR
TITLE • THE 100TH EDITION
BRAND • FRANKFURTER ALLGEMEINE ZEITUNG
PRODUCT • FRANKFURTER ALLGEMEINE ZEITUNG
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION
• SCHOLZ & FRIENDS, BERLIN
PR
• SCHOLZ & FRIENDS, BERLIN
POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN
D07/032 • UNITED KINGDOM •
CORPORATE PURPOSE & CSR
TITLE • 10 VS 10
BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / OGILVY AUSTRALIA, SYDNEY
PRODUCTION • OGILVY, LONDON / OGILVY AUSTRALIA, SYDNEY
MEDIA • MINDSHARE, LONDON
PR
• EDELMAN, NEW YORK
PRINT & PUBLISHING
THE MISHEARD VERSION SPECSAVERS
GOLIN, LONDON
UNITED KINGDOM
GRAND PRIX
A01/004
• UNITED KINGDOM •
USE OF AUDIO & RADIO AS A MEDIUM
TITLE • THE MISHEARD VERSION
BRAND • SPECSAVERS
PRODUCT • SPECSAVERS HEARING TESTS
ENTERED BY • GOLIN, LONDON
IDEA CREATION • GOLIN, LONDON
PRODUCTION • GOLIN, LONDON
MEDIA • GOLIN, LONDON
PR
• GOLIN, LONDON
POST PRODUCTION • GOLIN, LONDON GOLD LION
B01/004 • UNITED KINGDOM • USE OF MUSIC
TITLE • THE MISHEARD VERSION
BRAND • SPECSAVERS
PRODUCT • SPECSAVERS HEARING TESTS
ENTERED BY • GOLIN, LONDON
IDEA CREATION • GOLIN, LONDON
PRODUCTION • GOLIN, LONDON
MEDIA • GOLIN, LONDON
PR
• GOLIN, LONDON
POST PRODUCTION • GOLIN, LONDON
B01/035 • BRAZIL •
USE OF MUSIC
TITLE • UNINTERRUPTAD
BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
B03/044 • SPAIN • SCRIPT
TITLE • BREATHE THROUGH IT
BRAND • HALLS
PRODUCT • CANDY
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • PICKLE MUSIC, MADRID / HOGARTH WORLDWIDE, MADRID
B03/055 • GERMANY •
SCRIPT
TITLE • OTTER
BRAND • SANDOZ DEUTSCHLAND / HEXAL
PRODUCT • MACROGOL HEXAL PLUS ELEKTROLYTE
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN, BRUSSELS
PRODUCTION • GERMAN WAHNSINN, HAMBURG
MEDIA • MEDIAPLUS GERMANY, MUNICH
SILVER LION
A01/055 • BRAZIL •
USE OF AUDIO & RADIO AS A MEDIUM
TITLE • UNINTERRUPTAD
BRAND • BUDWEISER
PRODUCT • BEER
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO
MEDIA • AFRICA CREATIVE DDB, SAO PAULO
A02/006 • UNITED KINGDOM •
USE OF AUDIO & RADIO TECHNOLOGY
TITLE • SOUND SCALES
BRAND • BAILEYS
PRODUCT • BAILEYS
ENTERED BY • VML, LONDON
IDEA CREATION • / VML, NEW YORK
MEDIA • PHD, LONDON
C03/025 • ITALY •
SINGLE-MARKET CAMPAIGN
TITLE • PUB MUSEUMS
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN
PR • THINKHOUSE, DUBLIN
POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW
C04/038 • UNITED STATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • THE SOUND STUDIO
BRAND • THE GENERAL INSURANCE
PRODUCT • THE GENERAL INSURANCE
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
PRODUCTION • FLARE BBDO, CHICAGO
POST PRODUCTION • FLARE BBDO, CHICAGO
D01/031 • UNITED KINGDOM •
CONSUMER GOODS
TITLE • SORRY FOR SLURPING
BRAND • POT NOODLE / UNILEVER
PRODUCT • POT NOODLE (CHICKEN AND MUSHROOM) ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PR • W COMMUNICATIONS, LONDON
D02/005 • UNITED KINGDOM • HEALTHCARE
TITLE • THE MISHEARD VERSION
BRAND • SPECSAVERS
PRODUCT • SPECSAVERS HEARING TESTS
ENTERED BY • GOLIN, LONDON
IDEA CREATION • GOLIN, LONDON
PRODUCTION • GOLIN, LONDON
MEDIA • GOLIN, LONDON
PR • GOLIN, LONDON
POST PRODUCTION • GOLIN, LONDON
BRONZE LION
A04/022 • UNITED STATES • BRANDED CONTENT/PODCASTS
TITLE • TAIL ORCHESTRA
BRAND • PEDIGREE
PRODUCT • PEDIGREE DOGFOOD
ENTERED BY • BBDO NEW YORK
IDEA CREATION • BBDO NEW YORK
PRODUCTION • B-REEL FILMS, STOCKHOLM / THE FILM PLACE, BUCKINGHAM / SUPREME MUSIC, HAMBURG
MEDIA • ESSENCEMEDIACOM, NEW YORK
PR • WEBER SHANDWICK, WASHINGTON, DC
POST PRODUCTION • SUPREME MUSIC, HAMBURG / COLOR COLLECTIVE, NEW YORK / FINAL CUT, NEW YORK / MACHINE SOUND, LONDON
A06/035 • UNITED STATES • AUDIO-LED CREATIVITY
TITLE • MAGNETIC STORIES
BRAND • SIEMENS HEALTHINEERS
PRODUCT • MAGNETIC RESONANCE IMAGING
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
PRODUCTION • BRO, LISBON / TEMPEST ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON POST PRODUCTION • ARSTHENEA, WARSAW
B02/019 • PHILIPPINES • SOUND DESIGN
TITLE • DEW BATTLE
BRAND • MOUNTAIN DEW
PRODUCT • MOUNTAIN DEW
ENTERED BY • BBDO GUERRERO, MAKATI CITY
IDEA CREATION • BBDO GUERRERO, MAKATI CITY
PRODUCTION • SYN, TOKYO / HIT PRODUCTIONS, MAKATI
POST PRODUCTION • FLARE MANILA, MAKATI CITY
C04/034 • JAPAN •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • NO SMILES
BRAND • MCDONALD’S
PRODUCT • HIRING
ENTERED BY • TBWA\HAKUHODO, TOKYO
IDEA CREATION • TBWA\HAKUHODO, TOKYO
PRODUCTION • ROBOT COMMUNICATIONS, TOKYO
POST PRODUCTION • ROBOT COMMUNICATIONS, TOKYO
C04/048 • UNITED ARAB EMIRATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • HEINZ KETCHUP INSURANCE
BRAND • HEINZ
PRODUCT • HEINZ KECTHCUP
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
MEDIA • CARAT, DUBAI
PR
• CURRENT GLOBAL, DUBAI
POST PRODUCTION • BELIEVE TV, SANTIAGO
C04/060 • BRAZIL •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • ROCK DNA
BRAND • BILLBOARD
PRODUCT • ROCK DNA APP
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • ACACA, SAO PAULO / PUNCH AUDIO, SAO PAULO
C05/029 • SPAIN • USE OF HUMOUR
TITLE • BREATHE THROUGH IT
BRAND • HALLS
PRODUCT • CANDY
ENTERED BY • DAVID, MADRID
IDEA CREATION
• DAVID, MADRID
PRODUCTION • PICKLE MUSIC, MADRID / HOGARTH WORLDWIDE, MADRID
C07/027 • AUSTRALIA • CORPORATE PURPOSE & CSR
TITLE • TOUCH
BRAND • MASTERCARD
PRODUCT • MASTERCARD TOUCH CARD
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HECKLER, SYDNEY
MEDIA • CARAT, SYDNEY
PR • TBWA\ELEVEN SYDNEY
C08/007 • ARGENTINA • MARKET DISRUPTION
TITLE • THE UNIVERSAL LANGUAGE OF COCA-COLA
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • ARGENTINACINE, BUENOS AIRES
D03/004 • FRANCE •
AUTOMOTIVE
TITLE • THE ICONIC PLAYLIST
BRAND • MERCEDES-BENZ
PRODUCT • CARS
ENTERED BY • TBWA\PARIS
IDEA CREATION • TBWA\PARIS
MEDIA • GM TEAM X MEDIA, PARIS
D06/016 • UNITED STATES •
CONSUMER SERVICES / B2B
TITLE • THE SOUND STUDIO
BRAND • THE GENERAL INSURANCE
PRODUCT • THE GENERAL INSURANCE
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
PRODUCTION • FLARE BBDO, CHICAGO
POST PRODUCTION • FLARE BBDO, CHICAGO
D07/005 • FRANCE •
NFPO / CHARITY / GOVERNMENT
TITLE • WEDDING
BRAND • WORLD VISION FRANCE
PRODUCT • HUMANITARIAN CAUSES
ENTERED BY • STEVE, PARIS
IDEA CREATION • STEVE, PARIS
PRODUCTION • STEVE, PARIS
POST PRODUCTION • STEVE, PARIS
AUDIO & RADIO
GRAND PRIX
A01/50002 • UNITED STATES • OTC ORAL MEDICINES
TITLE • THE LAST BARF BAG
BRAND • DRAMAMINE
PRODUCT • DRAMAMINE
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • SUNNY SIXTEEN, LOS ANGELES
MEDIA • THE SHIPYARD, COLUMBUS
PR • 360PR, BOSTON
POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK
GOLD LION
A02/9001 • UNITED STATES • OTC APPLICATIONS
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
A03/53006 • INDIA • OTC PRODUCTS
TITLE • FIT MY FEET
BRAND • BUCKAROO FOOTWARE
PRODUCT • FIT MY FEET SLIPPERS
ENTERED BY • MCCANN, GURUGRAM
IDEA CREATION • MCCANN, GURUGRAM
B01/50045 • SAUDI ARABIA • BRAND-LED EDUCATION & AWARENESS
TITLE • PROTECTASBIH
BRAND • SAUDIA AIRLINES
PRODUCT • SANITIZING PRAYER BEADS
ENTERED BY • LEO BURNETT, JEDDAH
IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI
MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI
PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI
POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI
B02/8029 • UNITED ARAB EMIRATES • NON-PROFIT EDUCATION & AWARENESS
TITLE • CHILD WEDDING CARDS
BRAND • UN WOMEN
PRODUCT • UN WOMEN
ENTERED BY • IMPACT BBDO, DUBAI
IDEA CREATION • IMPACT BBDO, DUBAI
PRODUCTION • SHINY TOY GUNS, KARACHI / KARMA KOLLECTIVE, KARACHI
B03/8001 • TAIWAN • FUNDRAISING & ADVOCACY
TITLE • PAPER ORGANS
BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER
PRODUCT • PAPER ORGANS
ENTERED BY • LEO BURNETT, TAIPEI
IDEA CREATION • LEO BURNETT, TAIPEI
MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI
PR • MSL, TAIPEI
SILVER LION
A01/44001 • UNITED STATES •
OTC ORAL MEDICINES
TITLE • ALLEGRA AIRWAYS
BRAND • ALLEGRA
PRODUCT • ANTI-HISTERMINES
ENTERED BY • SALUTEM, NEW YORK
IDEA CREATION • SALUTEM, NEW YORK / EDELMAN, TORONTO
PRODUCTION • JAYNE FILMS, LOS ANGELES / LOROTO PRODUCTIONS, NEW YORK
PR • SALUTEM, NEW YORK
A01/54003 • UNITED STATES • OTC ORAL MEDICINES
TITLE • THE LAST BARF BAG
BRAND • DRAMAMINE
PRODUCT • DRAMAMINE
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • SUNNY SIXTEEN, LOS ANGELES
MEDIA • THE SHIPYARD, COLUMBUS
PR • 360PR, BOSTON
POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK
A02/55001 • UNITED STATES •
OTC APPLICATIONS
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA • BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
A05/12003 • SPAIN • HEALTH & WELLNESS TECH
TITLE • SAMSUNG IMPULSE
BRAND • SAMSUNG
PRODUCT • SAMSUNG GALAXY WATCH6
ENTERED BY • CHEIL WORLDWIDE, MADRID
IDEA CREATION • CHEIL WORLDWIDE, MADRID
PRODUCTION • CHEIL WORLDWIDE, MADRID
MEDIA • CHEIL WORLDWIDE, MADRID
POST PRODUCTION • CHEIL WORLDWIDE, MADRID
A05/51001 • UNITED STATES • HEALTH & WELLNESS TECH
TITLE • ANOTHER BIRTHDAY
BRAND • APPLE
PRODUCT • APPLE WATCH AND IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SANCTUARY CONTENT, LOS ANGELES
MEDIA • OMD USA, LOS ANGELES
POST PRODUCTION • FINAL CUT, LONDON / TRAFIK, LOS ANGELES / FORMOSA GROUP, LOS ANGELES
B01/17005 • NETHERLANDS • BRAND-LED EDUCATION & AWARENESS
TITLE • PIECE OF ME
BRAND • KPN
PRODUCT • KPN
ENTERED BY • DENTSU CREATIVE, AMSTERDAM IDEA CREATION • DENTSU CREATIVE, AMSTERDAM
PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / AMP AMSTERDAM
MEDIA • MINDSHARE, AMSTERDAM PR • HPB | HET PR BUREAU, AMSTERDAM
POST PRODUCTION • CRABSALAD, AMSTERDAM
B03/8003 • BELGIUM • FUNDRAISING & ADVOCACY
TITLE • CALL GLENN
BRAND • CHILD FOCUS
PRODUCT • BELGIAN CENTER FOR MISSING
AND SEXUALLY EXPLOITED CHILDREN
ENTERED BY • VML BELGIUM, ANTWERP
IDEA CREATION • WUNDERMAN THOMPSON, ANTWERP
PRODUCTION • AKA DE MENSEN, ZAVENTEM
MEDIA • MEDIACOMM, BRUSSELS
PR • WUNDERMAN THOMPSON, ANTWERP
B03/15001 • MEXICO • FUNDRAISING & ADVOCACY
TITLE • TRES
BRAND • REINSERTA
PRODUCT • REINSERTA
ENTERED BY • GREY, MEXICO CITY
IDEA CREATION • GREY, MEXICO CITY
PRODUCTION • ORIENTAL FILMS, MEXICO CITY
POST PRODUCTION • ORIENTAL FILMS, MEXICO CITY
B03/38005 • UNITED KINGDOM • FUNDRAISING & ADVOCACY
TITLE • WAITING TO LIVE BRAND • NHS BLOOD AND TRANSPLANT
PRODUCT • NHS BLOOD AND TRANSPLANT
ENTERED BY • VML, LONDON
IDEA CREATION • VML, LONDON / WUNDERMAN THOMPSON, LONDON
PRODUCTION • JULIAN WARD PHOTOGRAPHY, LONDON / WUNDERMAN THOMPSON, LONDON
MEDIA • WAVEMAKER, LONDON
PR • BCW, LONDON
POST PRODUCTION • SONICBRAND, LONDON / HOGARTH, LONDON
B03/51003 • ITALY • FUNDRAISING & ADVOCACY
TITLE • ASSUME THAT I CAN BRAND • COORDOWN
PRODUCT • COORDOWN
ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN
B03/55002 • UNITED STATES • FUNDRAISING & ADVOCACY
TITLE • ASSUME THAT I CAN BRAND • COORDOWN
PRODUCT • WORLD DOWN SYNDROME DAY
ENTERED BY • SMALL, NEW YORK
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN
C02/3001 • UNITED KINGDOM •
HEALTH SERVICES & FACILITIES
TITLE • THE MISHEARD VERSION
BRAND • SPECSAVERS
PRODUCT • SPECSAVERS HEARING TESTS
ENTERED BY • GOLIN, LONDON
IDEA CREATION • GOLIN, LONDON
PRODUCTION • GOLIN, LONDON
MEDIA • GOLIN, LONDON
PR • GOLIN, LONDON
POST PRODUCTION • GOLIN, LONDON
C02/24002 • UNITED STATES •
HEALTH SERVICES & FACILITIES
TITLE • IMPOSSIBLE JOURNEY
BRAND • ASTER
PRODUCT • DOULA SERVICES AND COMMUNITY-BASED HEALTHCARE
ENTERED BY • AREA 23, AN IPG HEALTH
NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH
NETWORK COMPANY, NEW YORK
PRODUCTION • THE YOUTH, CURITIBA
POST PRODUCTION • COLOSSAL, CURITIBA
C02/51007 • UNITED STATES •
HEALTH SERVICES & FACILITIES
TITLE • SOLO: THERE’S MAGIC IN ALL OF US
BRAND • MONTEFIORE EINSTEIN
PRODUCT • MONTEFIORE EINSTEIN
ENTERED BY • ALTO NEW YORK, NEW YORK
IDEA CREATION • ALTO NEW YORK, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK
MEDIA • TRUFORM MEDIA GROUP, NEW YORK
POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES
BRONZE LION
A01/9003 • UNITED STATES • OTC ORAL MEDICINES
TITLE • THE LAST BARF BAG
BRAND • DRAMAMINE
PRODUCT • DRAMAMINE
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • SUNNY SIXTEEN, LOS ANGELES
MEDIA • THE SHIPYARD, COLUMBUS
PR • 360PR, BOSTON
POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK
A03/9004 • BRAZIL • OTC PRODUCTS
TITLE • THE SHAMELESS PAD
BRAND • INTIMUS
PRODUCT • INTIMUS PAD
ENTERED BY • FCB BRASIL, SAO PAULO
IDEA CREATION • FCB BRASIL, SAO PAULO
PRODUCTION • FCB BRASIL, SAO PAULO
MEDIA • FCB BRASIL, SAO PAULO
PR • PROS, SAO PAULO
POST PRODUCTION • FCB BRASIL, SAO PAULO
A03/50007 • INDIA • OTC PRODUCTS
TITLE • FIT MY FEET
BRAND • BUCKAROO FOOTWARE
PRODUCT • FIT MY FEET SLIPPERS
ENTERED BY • MCCANN, GURUGRAM
IDEA CREATION • MCCANN, GURUGRAM
B01/8022 • SAUDI ARABIA • BRAND-LED EDUCATION & AWARENESS
TITLE • PROTECTASBIH
BRAND • SAUDIA AIRLINES
PRODUCT • SANITIZING PRAYER BEADS
ENTERED BY • LEO BURNETT, JEDDAH IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI
MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI
PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI
POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI
B01/14001 • CANADA •
BRAND-LED EDUCATION & AWARENESS
TITLE • 47
BRAND • CAFÉ JOYEUX
PRODUCT • DOWN SYNDROME AWARENESS
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
PRODUCTION • ZOMBIE STUDIO, SAO PAULO / CANJA AUDIO CULTURE, CURITIBA
B01/19004 • BRAZIL •
BRAND-LED EDUCATION & AWARENESS
TITLE • THE CURE
BRAND • EDITORA TAVERNA
PRODUCT • EDITORA TAVERNA
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • SANTERIA, SAO PAULO / 3T, SAO PAULO / CABARET, SAO PAULO
B01/50015 • INDONESIA •
BRAND-LED EDUCATION & AWARENESS
TITLE • VASELINE SUNITIZER
BRAND • UNILEVER
PRODUCT • VASELINE
ENTERED BY • VML, JAKARTA
IDEA CREATION • VML, JAKARTA
B01/50056 • COLOMBIA • BRAND-LED EDUCATION & AWARENESS
TITLE • ADOPT YOUR ALLERGIES
BRAND • ALLEGRA
PRODUCT • ALLEGRA
ENTERED BY • MCCANN, BOGOTA
IDEA CREATION • MCCANN, BOGOTA / MRM WORLDWIDE, SANTIAGO / MRM WORLDWIDE, MADRID
MEDIA • PHD COLOMBIA, BOGOTA / FINDASENSE, BOGOTA
PR • WEBER SHANDWICK , BOGOTA
B01/51040 • GREECE • BRAND-LED EDUCATION & AWARENESS
TITLE • STOP BULLYING
BRAND • GREEK MINISTRY OF EDUCATION, RELIGIOUS AFFAIRS AND SPORTS
PRODUCT • STOP-BULLYING.GOV.GR
ENTERED BY • OGILVY, ATHENS
IDEA CREATION • OGILVY, ATHENS
PRODUCTION • FOSS PRODUCTIONS, ATHENS
PR
• OGILVY, ATHENS
B02/22020 • UNITED KINGDOM •
NON-PROFIT EDUCATION & AWARENESS
TITLE • THE MELANOMA LAW
BRAND • SKIN CANCER UK
PRODUCT • SUNBEDS
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • HOGARTH, LONDON
MEDIA • OGILVY, LONDON
PR
• OGILVY, LONDON
POST PRODUCTION • HOGARTH, LONDON
B02/51002 • CANADA •
NON-PROFIT EDUCATION & AWARENESS
TITLE • SHORT LIFE STORIES
BRAND • WHITE RIBBON
PRODUCT • WHITE RIBBON
ENTERED BY • BENSIMON BYRNE, TORONTO
IDEA CREATION • BENSIMON BYRNE, TORONTO
PRODUCTION • WESTSIDE, TORONTO
PR • NARRATIVE, TORONTO
POST PRODUCTION • SCHOOL EDITING, TORONTO / OSO AUDIO, TORONTO / ALTER EGO, TORONTO / FORT YORK VFX, TORONTO
B02/52014 • MEXICO •
NON-PROFIT EDUCATION & AWARENESS
TITLE • TEST-ICLES
BRAND • FUNDACIÓN DE ALBA, A.C.
PRODUCT • CANCER FOUNDATION
ENTERED BY • OGILVY, MEXICO CITY
IDEA CREATION • OGILVY, MEXICO CITY / OGILVY HEALTH, NEW YORK
PRODUCTION • BELIEVE TV, SANTIAGO
PR • OGILVY, MEXICO CITY
B03/17001 • UNITED KINGDOM • FUNDRAISING & ADVOCACY
TITLE • SICKER THAN THE PATIENTS
BRAND • FRONTLINE19
PRODUCT • FRONTLINE19
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • MJZ, LOS ANGELES
B03/51015 • INDIA •
FUNDRAISING & ADVOCACY
TITLE • THE IMPOSSIBLE CHOICE
BRAND • ST. JUDE INDIA CHILDCARE CENTRES
PRODUCT • SERVICE
ENTERED BY • OGILVY, MUMBAI
IDEA CREATION • OGILVY, MUMBAI
PRODUCTION • HUNGRY FILMS, MUMBAI
C01/18001 • UNITED STATES •
CORPORATE IMAGE & COMMUNICATION
TITLE • ASHE VERSUS
BRAND • MODERNA, INC.
PRODUCT • MODERNA, INC.
ENTERED BY • TBWA\HEALTH COLLECTIVE, NEW YORK
IDEA CREATION • TBWA\HEALTH COLLECTIVE, NEW YORK
PRODUCTION • THE YOUTH, CURITIBA
POST PRODUCTION • THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO / COLOSSAL, CURITIBA
C02/14001 • UNITED STATES •
HEALTH SERVICES & FACILITIES
TITLE • SOLO: THERE’S MAGIC IN ALL OF US BRAND • MONTEFIORE EINSTEIN
PRODUCT • MONTEFIORE EINSTEIN
ENTERED BY • ALTO NEW YORK, NEW YORK
IDEA CREATION • ALTO NEW YORK, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK
MEDIA • TRUFORM MEDIA GROUP, NEW YORK
POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES
C02/54001 • UNITED STATES •
HEALTH SERVICES & FACILITIES
TITLE • SOLO: THERE’S MAGIC IN ALL OF US BRAND • MONTEFIORE EINSTEIN
PRODUCT • MONTEFIORE EINSTEIN
ENTERED BY • ALTO NEW YORK, NEW YORK
IDEA CREATION • ALTO NEW YORK, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK
MEDIA • TRUFORM MEDIA GROUP, NEW YORK
POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES
D01/50007 • AUSTRALIA • ANIMAL HEALTH
TITLE • FITCHIX
BRAND • HONEST EGGS CO
PRODUCT • HONEST EGGS
ENTERED BY • VML, MELBOURNE
IDEA CREATION • VML, MELBOURNE
PRODUCTION • AIRBAG, MELBOURNE
MEDIA • MINDSHARE, MELBOURNE
PR • BCW, MELBOURNE
HEALTH & WELLNESS
Grand Prix
AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK UNITED STATES
GRAND PRIX
C05/50002
• UNITED STATES • PATIENT ENGAGEMENT
TITLE • MAGNETIC STORIES
BRAND • SIEMENS HEALTHINEERS
PRODUCT • MAGNETIC RESONANCE IMAGING
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
PRODUCTION • BRO, LISBON / TEMPEST
ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON
POST PRODUCTION • ARSTHENEA, WARSAW
GOLD LION
C06/44001 • CANADA • INNOVATIVE USE OF TECHNOLOGY
TITLE • VOICE 2 DIABETES
BRAND • KVI BRAVE FUND INC
PRODUCT • DIABETES DIAGNOSTIC SOLUTION
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
SILVER LION
C05/3001 • UNITED STATES • PATIENT ENGAGEMENT
TITLE • MAGNETIC STORIES
BRAND • SIEMENS HEALTHINEERS
PRODUCT • MAGNETIC RESONANCE IMAGING
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
PRODUCTION • BRO, LISBON / TEMPEST
ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON
POST PRODUCTION • ARSTHENEA, WARSAW
C06/53002 • UNITED KINGDOM • INNOVATIVE USE OF TECHNOLOGY
TITLE • AIRQUITY
BRAND • EARSWITCH
PRODUCT • HEALTH EQUITY - DIAGNOSTICS
ENTERED BY • HAVAS LYNX, MANCHESTER
IDEA CREATION • EARSWITCH, MANCHESTER / HAVAS LYNX, MANCHESTER
PRODUCTION • HAVAS LYNX, MANCHESTER / EARSWITCH, MANCHESTER
POST PRODUCTION • HAVAS LYNX, MANCHESTER
BRONZE LION
B03/8002 • UNITED ARAB EMIRATES • DISEASE AWARENESS & UNDERSTANDING
TITLE • MIS[S]DIAGNOSED
BRAND • ORGANON
PRODUCT • RAISING AWARENESS OF LESS KNOWN SYMPTOMS OF FEMALE HEART ATTACKS
ENTERED BY • MULLENLOWE MENA, DUBAI
IDEA CREATION • MULLENLOWE MENA, DUBAI / MCCANN HEALTH, DUBAI
PRODUCTION • INDI STUDIOS, AJMAN / FAIRMONT PRINTING PRESS SERVICES, DUBAI
POST PRODUCTION • INDI STUDIOS, AJMAN
B03/41002 • ITALY • DISEASE AWARENESS & UNDERSTANDING
TITLE • NOT A LONELY JOURNEY BRAND • BIOGEN
PRODUCT • BIOGEN
ENTERED BY • VML, MILAN
IDEA CREATION • VML, MILAN
PRODUCTION • BLACKBALL.TV, MILAN
C04/53001 • SWEDEN •
HEALTHCARE PROFESSIONAL ENGAGEMENT
TITLE • HEART SURGEON’S COOKBOOK
BRAND • GETINGE
PRODUCT • MEDTECH SOLUTIONS IN CARDIAC SURGERY
ENTERED BY • GETINGE, GOTHENBURG
IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG
PRODUCTION • F&B STUDIOS, GOTHENBURG
PR • RVI COMMUNICATIONS, GOTHENBURG
POST PRODUCTION • F&B STUDIOS, GOTHENBURG
SCREENING SCHEDULE
Screening Room 1
Screening Schedule
Classic Track – Film Lions
Tuesday 18 June
09:00–19:00 Film Lions shortlist
Wednesday 19 June
09:00–19:00 Film Lions shortlist
Thursday 20 June
09:00–19:00 Film Lions shortlist
Friday 21 June
09:00–19:00 Film Lions shortlist
Screening Room 3
Screening Schedule
Entertainment Track
Tuesday 18 June
09:00–14:30 Entertainment Lions shortlist
14:30 –19:00 Entertainment Lions for Music shortlist
Wednesday 19 June
09:00–14:30 Entertainment Lions for Sport winners
14:30 –19:00 Entertainment Lions for Gaming winners
Screening Room 2
Screening Schedule Craft Track – Film Craft Lions
Tuesday 18 June
09:00–19:00 Film Craft Lions shortlist
Wednesday 19 June
09:00–19:00 Film Craft Lions winners
Thursday 20 June
09:00–19:00 Film Craft Lions winners
Friday 21 June
09:00–19:00 Film Craft Lions winners
Thursday 20 June
09:00–14:30 Entertainment Lions for Sport winners 14:30 –19:00 Entertainment Lions for Gaming winners
Friday 21 June
09:00–19:00 Entertainment Track winners
Meta Majestic Beach Amazon Port Esplanade Pantiero Pinterest Manifestival Carlton Beach Yahoo La Plage du Martinez iHeartMedia La Californie Google Beach Mademoiselle Gray & La Môme CC:DC’s Inkwell Beach Vegaluna Beach Journal HouseCHIEF MARKETING OFFICER
TIM ELLIS
LEADS A PANEL OF NFL SUPERSTARS
JOE BURROW
JUSTIN JEFFERSON DEANDRE HOPKINS
THE RAPID EVOLUTION OF ATHLETES AS BRAND BUILDERS
WEDNESDAY 19 JUNE | 10:30 - 11:00 THE TERRACE STAGE
KIMMI CHEX MODERATOR