Lions Daily News 2024 - Tuesday June 18

TUESDAY JUNE 18 / 2024

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COMMERCE X CREATIVITY MAKING THE TRANSACTIONAL

CONVERSATIONAL PERSONAL AND INSPIRATIONAL

TUESDAY JUNE 18 / 12:30PM

ROTONDE STAGE / ROTONDE

TIFFANY ROLFE R/GA

JERIAD ZOGHBY IPG

CHAIR, GLOBAL CHIEF CREATIVE OFFICER

CHIEF COMMERCE STRATEGY OFFICER

Finding CREATIVITY in the

Marc Pritchard Chief Brand Officer, P&G Tuesday, June 18 Lumiere Theatre, Palais 1 14:45 – 15:30

TUESDAY JUNE 18 / 2024

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SEMINAR HIGHLIGHTS 10.00 GOING FOR

GOLD

AB INBEV / LUMIERE

11.00 THE NEW BRAND CURRENCY: WHY YOU CAN’T PUT A PRICE ON PURPOSE?

IHEARTMEDIA / TERRACE STAGE

11.45 WINNING EQUALITY: THE RISE OF WOMEN’S SPORTS GOODBY SILVERSTEIN & PARTNERS / TERRACE STAGE

12.00 READY TO LAUGH AGAIN: THE RETURN OF COMEDY

VML / DEBUSSY

13.15 MASTER THE ART OF LONG-FORM CREATIVITY: LESSONS FROM THE BIG SCREEN SAWA / DEBUSSY

14.00 WHEN SOCIETAL PROGRESS MEETS RESISTANCE EDELMAN / DEBUSSY

14.15 DON’T BELIEVE THE HYPE – DEI WILL NEVER DIE

CANNES CAN: DIVERSITY COLLECTIVE / TERRACE STAGE

14.45 FINDING CREATIVITY IN THE EVERYDAY

P&G / LUMIERE

15.30 WITH GREAT

OPPORTUNITY COMES GREATER RESPONSIBILITY

J.P. MORGAN & CHASE/ DEBUSSY

16.30 SECRET SPEAKER:

THE IMPORTANCE OF TAKING UP SPACE DIAGEO / DEBUSSY

16.45 LET’S TALK

ABOUT WEIGHT: CONVERSATIONS ABOUT CREATIVITY, COMMUNITY AND OBESITY

NOVO NORDISK / DEBUSSY

Outstanding outdoors: Grand Prix glory for two inspiring ads CELEBRATING the diversity of entries in Outdoor, the 2024 Cannes Lions Jury has awarded two Grands Prix in this category. The first is for LOLA MullenLowe Madrid, rewarding its beautifully executed campaign on behalf of ice cream Magnum. The second is for Colenso BBDO Auckland, which applied the ingenuity of AI to its work for Pedigree.

Jury President Marco Venturelli, chief creative officer, Publicis Groupe France, said the two winning entries represented the “classic and progressive” sides of outdoor.

However, he stressed that

both were united by their impact: “We wanted to award ideas that would stop consumers in their tracks when they saw them in the real world.

At the same time, we wanted quality ideas that would make us jealous as professionals.”

Superficially simple in execution, Magnum’s ‘Find Your Summer’ campaign consists of three beautiful images designed to encourage people to purchase ice cream in winter.

Each depicts people seeking out slithers of sunshine on dark, depressing days. “It is a unique campaign,” Venturelli said, “and very beautiful. It is everything a good poster

Jury President Marco Venturelli

should be and it had an impact on Magnum sales.”

The Pedigree entry, by comparison, is a remarkable piece of work that TURN TO PAGE 4

Big win for Ogilvy’s Coke can crush THE PRINT & Publishing Jury celebrated the return of big brands to the category by awarding the 2024 Grand Prix to ‘Recycle Me’, an Ogilvy New York campaign for Coca-Cola.

‘Recycle Me’ is based around a series of striking images that depict the Coca-Cola logo after a can has been crushed during recycling. A range of visuals is juxtaposed with the ‘Recycle Me’ call to action to put recycling front of mind for the consumer after drinking a can of Coke.

Using a variety of techniques like mechanical presses and vacuums, cans were crushed to make unique spins on the

Jury President John Raúl Forero

brand’s logo. Each execution features a distinctive but recognisable logo.

Jury President John Raúl Forero, president and chief creative officer, DDB, Colombia, praised the simplicity and purity of the work. “This piece of

work has potential to be iconic,” he said. “It will be remembered in five or 10 years’ time.”

Forero said the Jury was looking for entries which showed braveness, storytelling and the use of tech to take the category in new directions. He also reiterated the point that big brands had done a “fantastic job” this year in utilising the medium.

Emphasising this point, there were Gold Lions for Stella Artois, Magnum, L’Oreal and Coca-Cola — for a separate campaign called ‘Thanks For Coke-Creating. The L’Oreal win was for a product called Mizani and originated with DDB Latin Puerto Rico.

WE’RE CREATING A SPACE FOR THE CREATORS THIS YEAR marks the launch of Lions Creators.

As a festival we are focused on innovation and we’re constantly evolving the Cannes Lions offer to meet the changing needs of our increasingly diverse audience. We know that creators have become an important part of the marketing mix and their presence at Cannes Lions has been growing as we witness the rise of the creator economy. With growth of such scale we have created a place for creators to come together to learn how to build their business in a sustainable and effective way.

Over the next few days we’ll help facilitate conversations between everyone who’s part of the creator economy ­— including the brands, the creators and the platforms — so that they can address the challenges that the festival is well positioned to help unlock. TURN TO PAGE 4

Thea Skelton

CELEBRATING THE RADICAL CREATIVE MIND BEHIND ‘BECAUSE I’M WORTH IT’

Charlotte Franceries

McCann Worldgroup Global Business Leader of L’Oréal, Présidente McCann Paris

Andie MacDowell

Actress, L’Oréal Paris Spokesperson

Ben Proudfoot

Academy Award® Winning Documentary Director, Breakwater Studios

Wednesday June 19, 2024 4:30-5:15 P.M. Debussy Theatre The Palais

Delphine Viguier-Hovasse

Global Brand President, L’Oréal Paris

NEWS / 3

FCB Chicago bags top prize for comedy Dramamine ads IN A YEAR when Cannes Lions has doubled down on humour, the Health & Wellness Grand Prix for 2024 has been scooped by ‘The Last Barf Bag’, a witty campaign entered

by FCB Chicago on behalf of anti-nausea drug Dramamine.

The cross-platform campaign was inspired by a letter in which a Dramamine user noted that the effectiveness of the drug was killing off consumer demand for barf (sick) bags.

This inspired a series of zany executions celebrating the iconic nature of barf bags. These ranged from a museum exhibition and a documentary to a campaign that speculated on alternative uses for obsolete bags (eg chef hats and popcorn receptacles).

Health & Wellness Jury President Wendy Chan, who is also health creative lead, Asia Pacific, Edelman APAC, said the jury was taken by the light-hearted nature of the work, which helped Dramamine record an impressive 26% increase in sales. “This is not a new drug, but it told a new story that brought a smile to people’s faces.”

Chan said that the Grand Prix winner represented a powerful trend in entries this year, “which is that more and more brands are not taking themselves too seriously. Instead, they are prioritising the way they connect with consumers.”

She also said that the winner showed that “brands can cut through the noise of the crowded market no matter what their size.

So it is an inspiration for everyone in this business.”

The Jury also awarded five Health & Wellness Gold

Lions to entries from the US, India, Taiwan, the UAE and Saudi Arabia/UAE (a joint initiative).

Jury President Wendy Chan

NYC’s Area 23 attracts Pharma award T H E W I N N E R of the Pharma Grand Prix for 2024 is ‘Magnetic Stories’, an innovative piece of work

Jury President Collette Douaihy

that seeks to take the fear and apprehension out of MRI scans for children.

Devised by Siemens Health-

ineers and entered by Area 23 New York, the Grand Prix winner was piloted at a hospital in Portugal. It used data and insights to transform scary MRI sounds into an exciting audio book that children can listen to during their scan.

Pharma Jury President Collette Douaihy, global chief creative officer, Dentsu Health, called it “storytelling and customer experience at its best. It wasn’t just about drowning out noise, it was precisely thought through.

This winning entry really understood how daunting scans can be and what young patients and their parents are going through.”

Douaihy said there was a great breadth of Pharma work this year which illus-

trated three key trends: the rise of product innovation, a renewed emphasis on customer experience and a clear pivot towards inclusivity: “Inclusivity was a red thread that ran through all the work — and ranged across everything from tackling racial and gender disparities to making sure people have access to the diagnostic tools they needed.”

Douaihy welcomed the trend towards product innovation evident in 2024’s entries, but noted that “it comes with a responsibility to ensure it is helping patients.”

In addition to the Grand Prix, the Pharma Jury awarded one Gold Lion to ‘Voice 2 Diabetes’, entered by Klick Health Toronto on behalf of KVI Brave Fund.

GRAND PRIX FOR BBDO’S CHILD-BRIDE CAMPAIGN THE WINNER of the Lions Health and United Nations Foundation Grand Prix for Good is ‘Child Wedding Cards’, an ingenious campaign by Impact BBDO Dubai for UN Women.

It set out to drive change in Pakistan, which has the sixth highest number of girls married before the age of 18 in the world (approximately 19 million). The idea was to motivate lawmakers to pass a bill protecting children from child marriage by sending members of the National Assembly an invitation to a fictional child’s wedding. A short film and social posts explaining the idea was also launched.

As a result of the campaign, more than a dozen lawmakers have joined the fight against child marriages. Simultaneously, the Federal Islamic Court has made a landmark judgment that a minimum age of 18 for marriage is not against the tenets of Islam, paving the way for the state to raise the minimum age.

Jury President David Ohana, chief communications and marketing officer, UN Foundation, Global, said the campaign stood out because its impact was “profound and desperately needed”. He praised the fact that “there were no special effects, no AI, no celebrities.

It was a simple inexpensive idea that took the right message to right audience at right time. It showed how simple ideas can hit home.”

Jury President David Ohana

4 / NEWS

Golin picks up audio award for misheard song lyrics ad GOLIN London has won this year’s Audio & Radio Grand Prix for ‘The Misheard Version’, an ingenious campaign designed to promote Specsavers hearing tests.

In a bold new twist on the subject of misheard song lyrics, Golin invited singer Rick Astley to re-record his hit song Never Gonna Give You Up — using the many misheard lyrics that have been attached to the song since it was released in 1987. Among these is the substitution of ‘your aunt’s been naked’ for ‘your heart’s been aching’.

The serious intention behind the re-release was to

Jury President Simon Vicars

get people talking about hearing tests. Figures from Golin show the song was played over 20 million times in the first eight hours of the campaign, driving a 138% increase in hearing loss searches and making hearing the UK’s number one trending topic. The client also achieved a 66% year-onyear increase in hearing test bookings during launch week, versus its target of 5%.

Jury President Simon Vicars, also chief creative officer, Colenso B B D O, Ne w Z e a l a n d , said: “We wanted our Audio & Radio Grand

Prix to show a commitment to creativity by both the brands and creator. And this was both a clever and hilarious idea.”

Vicars added: “There was an easy way they could have done this campaign, but they chose the hard way and we loved them for it. They showed how creativity can be an amplifier for business results while also busting out into culture.”

The Specsavers campaign also won a Gold Lion. In addition, there we r e G o l d s f o r c a m paigns from Brazil, Spain and Germany/Brazil.

TikTok and Adobe dive deeper into AI GENERATIVE AI technology’s potential for marketing and creativity is one of the key themes at Cannes Lions this year. TikTok is one of the companies riding the wave.

Yesterday it revealed new features for Symphony, the suite of GenAI advertising tools it launched last month.

They include Symphony Digital Avatars: virtual characters that can be used in branded content created for TikTok. TikTok launched a range of stock avatars created using paid actors that are licensed for commercial use. However, it will also work with creators and brands to create their own avatars for use in their videos.

TikTok has also unveiled a tool called Symphony AI Dubbing that translates and dubs videos into more than 10 languages.

It also announced that its Commercial Music Library, a collection of music approved

for use in brands’ TikTok content, is now available in the popular Adobe Express software via its Symphony Assistant add-on.

Adobe is playing a prominent role in the Cannes Lions excitement around GenAI technologies, announcing another partnership yesterday.

Marketing and advertising services agency Media.Monks is using Adobe’s GenStudio product for its new Brand Model Practice, which helps clients to build AI models trained on their own brands.

After feeding in marketing materials, product information, brand guidelines and customer interactions, brands will be able to use the models to generate new creative assets and customer experiences Media.

Monks said the partnership would deliver “bespoke brand models at speed”.

One of TikTok’s new Symphony Digital Avatars

We’re creating a space for the creators cont.

Kicking off this evening, Lions Creators will have access to exclusive and specially curated experiences.

These include the Lions Exchange roundtables, exclusive creator and brand networking at the Lions Creators HQ and Creator Excursions, allowing individuals to dive into discussions tailored to address creatorspecific needs. There’ll also be a full day of creator-centric content live on the Terrace Stage on Thursday, which is open to all of our festival delegates.

The outcomes from the conversations that take place over the next few days we’ll help us understand how every party can achieve progress and we’re excited to see it unfold.

Outstanding outdoors: Grand Prix glory for two inspiring ads cont.

demonstrates it is possible to combine commercial and purpose-driven goals in a single campaign.

Through an astute use of data and AI, the company has created billboards where every dog featured is locally adoptable. Every time a dog is adopted as a result of the campaign, it is replaced on billboards by a new adoptable dog. The impact of the campaign has been to drive product sales and increase rates of adoption.

Venturelli said it was great to see “a big commitment from a big brand”. He said the use of AI moved the category forward without being “tech for tech’s sake.”

There were also 10 distinct Gold Lions for entries from the US (2), Spain (2), Canada, Germany, the UK, Brazil, Peru and Italy/Ireland.

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Join us: Cannes 2050: What Will The Weather Be? UNDP Seminar Wednesday June 19th at 10.45 Théâtre Debussy, Palais de Festivals Take your pledge today to act on climate change at www.weatherkids.org

PAPER

PLANES Where art meets science

Es Devlin in conversation with Alex Schultz Debussy Theatre, The Palais Wednesday, 19 June 15:30-16:00

CELEBRITIES should not be scared off speaking out about political issues by fears of a backlash for the brands they work with.

That’s according to musician John Legend and TV star and author Chrissy Teigen, interviewed at Cannes Lions yesterday by journalist Kara Swisher for a live episode of her On With Kara Swisher podcast.

“I have always appreciated people that stood up for something more than people who kept it very neutral,” Teigen said, who has regularly spoken publicly about abortion, reproductive health and women’s rights among other issues.

Husband Legend offered his support.

“People fell in love with Chrissy because she was authentic and honest. That’s who she is, and that’s what people love about her. That’s what people hate about her too, but the people

that hate her are going to hate her,” he said.

“That’s what we’ve signed up for by speaking out on issues that are controversial. I’ve spoken up for reproductive rights too. I think men should speak up about it as well, because it affects us too.”

The couple’s views certainly irked President Trump in 2019: he described Teigen as Legend’s “filthy-mouthed wife” in a post on Twitter. Teigen famously hit back with her own tweet calling Trump a “pussy ass bitch”.

“Let me just honour that moment: the ‘pussy ass bitch’ moment. It’s in the Congressional Record!”

Legend said, referring to the moment the tweet was read out during a US Congress hearing in 2023.

“It’s also kind of scary, because you’re like: ‘Oh, he’s aware of me!’ And what could really happen because of that awareness, because we obviously know he’s unhinged,” Teigen said.

“Could he actually come after you in other ways? It’s a weird feeling.”

“That’s one of the reasons people should make sure he doesn’t get within a mile of the White House again,” Legend added.

The couple also talked about their own brands: skincare range Loved01, cookery line Cravings and dog-food brand Kismet.

“It’s the hardest thing for me to push, because it is my own. I need people to know that I didn’t do this as just another celebrity brand,” Teigen said.

“We’re inundated with so many different celebrity tequilas and probiotic drinks. That world is so flooded,” she added, warning that many of those products are pure cash-ins. “I think everyone can sniff it out. We have a wise consumer now that sees right through people that are doing things just for the money-grab of it.”

Braving the backlash:

‘That’s what we’ve signed up for’

Marketing is at a crossroads - it’s time to act.

Join the conversation with Leonid Sudakov - President of Growth, Digital and Platforms and Najoh Tita-Reid - Chief Brand and Experience Officer at Mars Petcare.

Wednesday 19th June 4-4:30pm Rotonde Stage

Ian Borden (left) with Morgan Flatley and Jill McDonald

A burger is a burger.

Who needs creativity?

IT WAS a full house at the Debussy Theatre on Monday for a McDonald’s session exploring strategies for effective collaboration between top marketers and their fellow executives. The panel for the session — Convince Your C-Suite: The Real Impact of Creativity – featured Morgan Flatley, global chief marketing officer, McDonald’s; Ian Borden, executive vice-president and chief financial officer, McDonald’s; and Jill McDonald, president, internationally owned markets, McDonald’s UK. Flatley opened the discussion by explaining how the

company had changed in the past six or seven years.

“We were a business that really was not focused on creativity and certainly would not have been sitting here talking about creativity with the CFO and one of our presidents,” she said.

“We were a business that was really focused on running restaurants. We were focused on operational excellence. We were focused on speed. We were focused on consistency. A Big Mac here tastes like a Big Mac in the US tastes like a Big Mac in Japan, so we really felt, I think, that marketing and creativity at times could

disrupt the business.”

Explaining how the company got to where it is today, Flatley said an important aspect was getting really clear on consistent metrics, consistent tools, and consistent language across the c-suite on marketing and creativity.

It was also vital, she said, to ensure the tone at the top is set by the leadership team regarding expectations of the role of marketing in driving the business.

Ian Borden said the company had moved from a position a few years ago when marketing was “a bit of a black box, a bit of a nebulous part of the or-

“We were a business that really was not focused on creativity”

MORGAN FLATLEY

ganisation” to a situation today where the company has full transparency and visibility. “We have full alignment across the organisation on how we talk about results, about how we measure results,” he said. “Our CFOs understand across the business what great creative execution can do, what it can drive in terms of incremental outcome to the business, and they understand that when we immerse our brand and culture and we connect with consumers in culturally relevant ways, that’s going to drive really strong outcomes.”

NEWS / 11

iHeart Media and Deep Blue unveil women’s sport network WOMEN’s sports only receive 15% of media sports coverage in the US, according to a recent study by research firm Wasserman. iHeartMedia and Deep Blue Sports + Entertainment want to tackle that imbalance with their new Women’s Sports Audio Network (WASN), which launched yesterday at Cannes Lions.

It’s a network of free, ad-supported podcasts published through iHeartMedia’s platforms and other podcast services.

Hosts include basketball icon Sheryl Swoopes, golf star Tisha Alyn and sports reporter Sarah Spain, who will front a daily news podcast. WASN will also power

new Women’s Sports Reports across iHeartMedia’s network of more than 500 broadcast-radio stations.

Gayle Troberman (left) and Laura Correnti

“Women’s sports is having a major moment, and we decided that women’s sports should have a foot-

print on broadcast radio.

We think that’s a way to normalise it and create real equity and coverage at a scale only iHeart can deliver,” said iHeartMedia CMO Gayle Troberman.

Capital One, e.l.f. Cosmetics and e.l.f. SKIN are founding partners for WSAN, with Deep Blue CEO Laura Correnti saying that brands are waking up to women’s sports as a category, despite the challenges that have existed thus far.

“Inventory is scarce. Content is extremely limited, and women’s sports continues to be difficult to find from a storytelling content perspective outside of competitions,” Correnti said.

B2B marketers miss ‘hidden’ buyers SUCCESSFUL B2B marketing needs to focus more on “hidden buyers” within organisations, according to a study from LinkedIn and Bain & Company launched in a Cannes Lions session yesterday.

These are the executives who are not involved in the initial decision to buy a product or service, but whose approval is required before the deal can be completed.

“Those hidden buyers are almost completely ignored in the sales and marketing process. You find them when it’s time to get the deal done, and they pop out of the woodwork and say ‘Ah, I’m not so sure about that, convince me’,” said Jamie Cleghorn, senior partner at Bain & Company, speaking to Lions Daily News before

taking the stage.

The study of more than 500 senior B2B buyers in the US, UK and western Europe found that hidden .buyers have 49% of the decision-making power in big B2B purchases.

“We really need to go beyond the most obvious people, the most obvious messages and the most obvious mediums that we might be activating today,” said Minjae Ormes, vice-president of marketing at LinkedIn. Ormes said that successful B2B marketing is about “creating the permission to agree” for the target buyers who make initial decisions, and the hidden buyers who must approve them. That includes personalised marketing crafted to address each group’s psychology.

Jamie Cleghorn and Minjae Ormes

“We wanted to help create a space that was easy to access, for fans to engage, but also a place that advertisers could come to for that critical scale.”

Deep Blue is co-hosting a Women’s Sports House with Axios at Cannes Lions this week, with three days of talks focused on the business, technology and creativity in the sector.

“This is clearly top-of-mind for so many people in our industry, and we’re here to really put some of the rigour around it with respect to where we can start placing bets and investments that will pay off,” Correnti said.

“There’s a huge opportunity for the marketers here in Cannes this week to understand the opportunity and the potential,” Troberman added. “The fans have been way ahead on this, and it’s time for marketers to catch up!”

“If they’re a target buyer, the personalisation you should lead with is around the upside potential of the feature and functionality, and if they’re a hidden buyer, the thing you should lead with is the safety of the brand and the things that remove risk from the equation,” Cleghorn said.

Ormes sees huge potential in these kinds of buyer group-focused strategies.

“I think B2B marketers can lead in this category.

Oftentimes, the conversation is about how do we take the creative of B2C into B2B? But there’s something unique here that we think we can lead with from a B2B perspective, that actually B2C will benefit from,” she said.

“It’s the understanding of the complexity of how a group of people work together and make decisions.”

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NEWS / 13

MORE proof that DE&I makes commercial as well as moral and ethical sense was delivered yesterday by Muslim Girl’s Amani Al-Khatahtbeh during her Insights & Trends masterclass in visual storytelling, Insert Your Preferred DE&I Title Here.

“Muslim Girl represents largely gen Z and millennial audiences, so we know better than anybody what young people want,” said the author, activist and social-media pioneer, who founded the biggest media platform for Muslim women’s voices in the US at the age of 17 and has subsequently been hailed as a “generation prophet” by the Economist and a “media titan” by the New York Times.

She added that 72% of gen Z are more likely to buy from brands that contribute to social causes: “Young people in general understand better than anyone that our power is not just in our vote but in our dollar and how we chose to spend it. And gen Z cares. They will gladly support brands that align with their values and reject brands that don’t.”

What’s more, 48% of gen-Z consumers are also willing to spend more to support what they perceive as authentic brands — “and that number rises to 51% of millennials” — and nine out of 10 believe that companies have a moral responsibility to take a stance on sustainability and DE&I. This isn’t set to change any time soon, Al-Khatahtbeh predicted: “Gen alpha, which will soon take over a huge chunk of the consumer marketplace, believes even more passionately about the role of brands.”

Young consumers, Al-Khatahtbeh added, not only believe that brands should support sustainability and inclusion, but they also feel betrayed when companies fail to practise what they preach. She admitted that Muslim Girl has had its own experience of this phenomenon. In 2017, it launched six halal-certified, water-permeable nail polishes in collaboration with major US beauty brand Orly.

“The launch was a tremendous success and we sold out within one week, but it then emerged

that the CEO of Orly had been making lots of anti-Muslim, anti-Black and anti-Arab posts on social media. We got played.”

The backlash from the Muslim community was instant and led to the withdrawal of the product line.

“Orly refused to make a public announcement,” Al-Khatahtbeh said. “Why in the world would a brand not distance itself from those sentiments?

But a lot of companies hide behind the ‘A’ word — apolitical. But in today’s world, there’s no such thing. Actually, being apolitical is taking a stance in a world where communities are marginalised.”

‘Our power is not just in our vote but in our dollar’

ACCESS ALL AREAS News, interviews, winners, and more from the Festival, in print in Cannes and online everywhere

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NEWS / 15

Dentsu Lab goes global with tech to ‘augment humanity’ including motor neurone disease (ALS) and muscular dystrophy, enabling them to manipulate digital avatars.

Masatane Muto was one of the first to test the technology, using it to DJ and perform live in avatar form.

Tanaka also hosted a live demonstration of technology enabling people with muscular dystrophy to play the popular game Rocket League, with goals celebrated enthusiastically by the audience in the Debussy Theatre.

The session also saw Dentsu’s global chief creative officer Yasuharu Sasaki outline five principles linking the company’s projects: respecting the past to create the future; taking an outlier perspective; discovering new emotions and connections; mixing tech-

nologies; and using them to augment humanity. “We see technology as helping our imagination and shaping new experiences that bridge the physical and digital worlds,” he said.

Projects showcased included Hugtics, which uses a wearable device with artificial muscles to help people experience giving themselves a hug.

3D-printed sushi (not yet edible, according to Sasaki) and a virtual-reality music video filmed with Smashing Pumpkins frontman Billy Corgan were among the other projects on show.

“I challenge each and every one of you to take this fresh perspective,” was president and global CEO Hiroshi Igarashi’s closing thought for the audience.

“Imagine how to create incredible impact for your brands, for people, and for the good of society.”

Lessons for creative leaders

ture or are we going to sit here and just sort of keep trying to chase the puck?”

Day said the industry has to make a conscious choice about AI. “And it’s not an industry that does that stuff particularly well — it tends to be an industry that reacts,” he said. “So I

think coming out of this week, hopefully it’s going to generate those more proactive conversations at the highest levels between agencies, brands, producers and media companies.

That’s the big hope, that this week becomes formative from that standpoint.”

DENTSU is taking its innovation arm Dentsu Lab global, expanding beyond its Tokyo headquarters with new offices in London, Amsterdam, Warsaw, Mumbai and Bengaluru.

The news was announced yesterday at Cannes Lions during a session showcasing some of Dentsu’s most iconic projects.

Dentsu Lab figured prominently, with its executive creative director Naoki Tanaka demonstrating its ‘Project Humanity’ work in music and games.

The project technology from partner NTT to detect electric signals transmitted from the brain to move muscles, then converts

TO LEAD or not to lead?

That is the question being tackled by Charles Day, host of the Fearless Creative Leadership podcast, in a workshop discussion on the pros and cons of leadership on Wednesday (17.30-18.30) at the Cannes Lions School Campus, Rotonde. In Career Conversations: To Lead or Not to Lead – Finding Your Path, Day, with Lori Bradley, CEO, bluSPARC, will offer practical insights into career development and alternative paths.

“It’s a session that’s designed around the question ‘do you want to lead?’ and I think that’s such an important question that not enough people ask,” said Day, whose long-running podcast has evolved and

them into movement for virtual avatars.

This is put to use with people who have conditions

DJ Masatane Muto

expanded to talk to a wide variety of people about leadership. “It started off talking to people who were specifically leading creative industries and what I realised is I’m more and more interested in talking to people who are fundamentally creative in the way that they lead, and that creates a different perspective,” he said.

As a veteran of Cannes Lions, Day noted the increasing dominance of the issue of AI and its impact on the creative industry.

“Artificial intelligence is everywhere,” Day said. “It is THE conversation and it needs to be THE conversation because they think it’s going to change everything about the way this industry is structured and works,” he

said. “I think the question is going to be: Is the industry as a whole going to get together and decide strategically, proactively, we’re going to actually restrucCharles Day

16 / NEWS

VML and Genentech chiefs are bringing good karma to pharma VML HEALTH & Wellness global chief creative officer Mel Routhier and Genentech chief marketing officer Erica Taylor took to the Rotonde stage yesterday to discuss how companies can build creative cultures that change lives — a critical consideration in the pharma sector.

Between them, they identified four core headings that can help firms unpack transformative, creative strategies to pave the way for a healthier future.

Routhier kicked off by talking about the importance of “blending”, observing how at VML “we have started to take a new approach to staffing pharma, bringing in different bodies and mindsets that we wouldn’t

normally. I think it’s really foundational that we are building teams that typically have not been blended, and don’t necessarily come from the same vertical.”

Taylor agreed that “bringing diverse teams together, and embedding them in how you work, can really make a difference in patients’ lives.”

She then went on to introduce the second heading — empathy. “This is near and dear to us at Genentech. When we’re dealing with patients, families, caregivers and communities, we really have to go the extra mile to put our feet in their shoes, even when it’s hard for us to imagine what they are going through.”

Erica Taylor

Mel Routhier

Flushed with success: Yanai lifts the lid on Tokyo Toilet “WHEN WE are in a very busy moment, sometimes I cannot sleep at night, or I have to skip a lunch or a dinner. But there are no days when we don’t go to the toilet!”

This realisation by Koji Yanai, director of clothing brand Uniqlo’s parent company Fast Retailing, spawned a creative public initiative in Tokyo, and then an Oscar-nominated film.

The project was ‘Tokyo Toilet’, in which architects, designers and university professors from across the world redesigned 17 public toilets in the Japanese capital’s Shibuya district.

The aim was to tackle the

main complaints about public toilets: that they are dark, dirty and smelly; that women avoid them; that they are not disability- or child-friendly; and often hard to locate.

Those toilets then formed the backdrop to Wim Wenders’ beautiful Perfect Days, which was nominated for Best International Film at this year’s Oscars.

“Wim perceived the toilets as a quiet and holy space in the busy city of Tokyo, and also recognised the cleaners as kind of monks, protecting the sanctity of the space,” said Yanai in a Cannes Lions session introduced by Takuma

Koji Yanai

Heading three is what Routhier referred to as “partnerships”, and she gave the specific example of bringing lawyers into the creative process at an early stage. “In a highly regulated field like pharma, I think it’s important to bring your lawyers in early. At VML, we have started treating them like creatives — including them in some of the more fun things, such as coming to the shoot. By doing that we found that they are collaborative and pretty darn creative.”

The final critical consideration, said Taylor, is culture. “We are known in the US for having an incredible employee culture. One thing we’ve done recently is engage with our alumni community, so that the idea of culture doesn’t end as soon as you stop having a corporate email address.

In my view, culture underpins all of the other themes we’ve been talking about.”

Takasaki, growth officer and executive director at Dentsu Group, and also the co-writer and producer of the film.

“Usually in our regular work, the goal is set at the beginning, then we work on a strategy of creative to achieve this goal,” Takasaki said.

No such goal was set for this project. “We just kept making what we thought was the best choice. When you don’t fixate on a particular goal, miracles that exceed the goal can happen.”

For Yanai, collaboration was the key to the creative success of both ‘Tokyo Toilet’ and Perfect Days.

“Obviously, big projects could not be completed on my own. My own capability has a limit, but if I know my limit, I can ask someone [else] to cover the gap.”

Register today

AI Prompt Battle Join challengers from Getty Images, NVIDIA, and TikTok for an epic creative throwdown of technological strength and mental fortitude demonstrating the power and possibilities of our AI Generator.

And when the dust settles and trash talking done, get the hottest takes from our panelists on what today’s consumers think and feel about generative AI—and what that means for brands looking to add it to their creative mix.

You don’t want to miss it!

Thursday, June 20 | 4PM Majestic Hotel, Marta Rooms

Image created with Generative AI by Getty Images

FOCUS ON CANADA/ 19

A sponsor content campaign in partnership with Travel Manitoba

Data can deliver creative dividends

Creative excellence pays. But how do you measure return on creativity? How do you know what’s working, what isn’t and why? The answer’s in the data, write Jessica Robinson and Kirstie Ciccone of Canada’s leading news media company The Globe and Mail

M

ANY marketers identify as creatives, motivated above all by the desire to create enticing, attention-grabbing work that leaves a lasting impression. But even the most moving or thoughtprovoking campaign needs to prove its return on investment (ROI) through quantifiable numbers that demonstrate the tangible impact it had. It’s the marketers who get comfortable developing creative ideation and working with data to back up those ideas who will be steps ahead of their colleagues, armed with insights that can completely change the direction of their next campaign.

So, how do you balance intuition and calculated, data-informed risks?

Not all data is equal There is an overwhelming amount of data available to us — so much that it can be difficult to incorporate it all into your evaluation of the success of a campaign. Instead, you need to think about your goal for a piece of content.

What do you expect your audience to do after being exposed to it? Are you trying to change their perception of your brand? Do you want them to take an action? If you want them to act, the click-through rate might be more important than the time spent on the page, which would matter more for brand perception.

Once you’ve narrowed down the important metrics, you need to know how they’re calculated. Your

Jessica Robinson

Kirstie Ciccone

FOCUS ON CANADA/ 21

partners or publishers may calculate scroll depth or time spent in various ways, or differently from how you do on your own site. Understanding methodologies ensures you’re comparing apples to apples when determining which tactics were most effective during a campaign.

Shift your focus from campaign results to category trends In the short term with content or media campaigns, immediate results matter — how many page views an article received, the percentage of completion rates on a video or the number of clicks through to the website in the call to action. But the real value of collecting that data is in what we learn from these interactions with our audience. After all, we’re not looking for a one-anddone interaction with our audience: we’re actively building a relationship to create long-term customer loyalty.

Where the individual campaign results give us a snapshot of performance, the trends in engagement and interaction build into signals of what our audience needs and wants, which in turn allows us to notice shifts in these desires over time. For example, Globe Content Studio, the content marketing division of Globe Media Group at The Globe and Mail, uses keywords to track trends across content categories, article page formats, word counts, image sources and additional elements on the page, such as video, audio or high volumes of embedded links.

By aggregating this data across campaigns and evaluating it on a quarterly basis instead of just at

the individual campaign level, we develop more detailed, accurate benchmarks that reflect the real engagement and actions of our audiences with different types of content. With this data in hand, we can identify when there are changes in consumer behaviour and content-consumption habits.

Performance metrics can course-correct overemphasis on creativity Unique, innovative or attentiongrabbing creative can entice and engage audience attention initially.

But too much focus on the creative can overshadow whether the audience is really sticking around.

Take the time we partnered with Travel Manitoba, a provincial tourism body in Canada. We started with an illustration-led landing page that pushed the headline underneath the fold. Our page views were strong, beating our estimates, but our time-spent and scroll-depth metrics were lagging a bit behind benchmark, showing that audiences were feeling a disconnect between the drivers and the experience when they landed on the page. Based on those data insights, we adjusted the creative to move the headline above the fold. As a result, we increased scroll depth by 54% and time spent by 21%.

Using the right KPIs (key performance indicators) to evaluate against our goals for the campaign, in the specific context of the travel content category benchmarks, gave us added ability to refine our creative approach and better reach our audience.

AYA M I NAK AO PELATA

THIRD DOMINGO KRIS MANCHESTER

T U E S D AY 1 8 J U N E | 1 6:0 0 - 1 6:3 0 | R O T O N D E S TA G E

Data insights can help identify creative opportunities Innovating and iterating isn’t just the function of creative brainstorming — data that reveals over-performance or even areas of improvement can help marketers identify new ways to make the most of the content they create.

That was exactly the case when we partnered with Newfoundland and Labrador Tourism. We created a series of stories that included short audio clips of locals and visitors describing their experiences in the

“We’re not looking for a oneand-done interaction with our audience — we’re building a relationship to create longterm customer loyalty” province. The series beat all reach and engagement benchmarks, but there weren’t as many audio plays as there were page views, indicating that there was an opportunity to do more with those clips.

We repurposed the creative and produced content-driver ad units that embedded snippets of the audio right in the ads, which eliminated the need to click through the ad to start engaging with the content. At the time of writing (halfway through the campaign), we have created 92% efficiency in the cost-peraudio-play compared to the original campaign. Data-driven innovation played a crucial role in optimising our use of existing content assets.

Aspirational Intelligence

FOCUS ON SPAIN/ 23

Don’t say brave, say creative Creativity doesn’t need ‘brave’ professionals — it needs professionals committed to the advertising profession and its consequences, writes Javier Guadiana, CEO and founder of Spanish-language online publisher Reason Why

I

N A MARKET characterised by media fragmentation and fierce competition for consumer attention, it has become more crucial than ever to be able to engage in a meaningful dialogue with audiences and bring advertisers closer to their brand and business objectives.

Creativity is presented as that differential value capable of elevating advertising from the ordinary to the extraordinary; from part of the landscape to the memorable.

In a world of constant acceleration where change is the norm, we cannot afford to make advertising feel routine or sufficient. And yes, there is an increasing proliferation of ‘compliant’ executions that are content to merely exist.

These are the assignments that are founded on such short-term strategies that translating the brief is more like constructing an ephemeral pop-up than creating the elements necessary to develop long-term brand positioning.

So perhaps, in this most modern moment in our market, the disruptive thing would be to study past strategies, bring them into the present and adapt them to the current context, knowing and accepting everything we already know: that the audience is divided, the media is atomised, attention is

counted in milliseconds. There’s nothing wrong with that — it’s just a definition. And it doesn’t have to be dogma in all contexts.

But as a result, the creativity of today must be more strategic and precise than ever. It’s true that time availability is at zero for everyone, but we shouldn’t forget that time is just one of the elements, albeit the most valuable, that talent needs to go out, play and win the game. The most important investment of agencies and advertisers who have talent close to them is precisely to give their teams the time they need and to understand how to defend what can be achieved by time and creativity when they go hand in hand.

Creativity doesn’t need courage You don’t have to be brave to use creativity. In fact, creativity is the surest path to success. No-one needs to be singled out; we have all encouraged this concept at one time or another. Could it be used more often as an aspirational adjective to persuade those professionals who opt for low-ambition approaches?

“Look what others are doing and how well it’s working for them, so why not be bold too?” I don’t know.

Instead, let’s try to highlight the real virtues of creativity. Let’s try talking about the importance of the nuances that change everything.

Let’s try sharing the secrets, the twists, the doubts. Creativity is the solution to all these conflicts.

Calling someone who uses creativity to achieve their goals ‘courageous’ would be like calling someone ‘brave’ who jumps off a boat into the sea without knowing where the shore is. It doesn’t seem to me a very constructive analogy, to be honest.

Spanish — and indeed global — advertising creativity is at a challenging moment, but it is also

“Where we need to be brave is in changing the way the business of ideas operates and the consequences of that” stimulating. The current challenges present a unique opportunity for strategic talent to excel.

Perhaps where we need to be brave is in changing the way the business of ideas operates and the consequences of that. This discussion may have been ongoing for some time — I reckon I’ve been hearing it for approximately a decade. It seems unwise to demand that brands change when the appropriate and consistent course of action would be to accept responsibility for our talent and find a way to

FOCUS ON SPAIN/ 25

‘Let’s Wash Away the Taboo’ by Spanish agency Lola MullenLowe

share the risk between brands, consultants, agencies and all the stakeholders in one of the most important industries in the world, if not the most important one.

Embrace the consequences It surprises me how often we have to remind ourselves that advertising has the ability to shape perceptions, behaviours and even feelings. If we’re being honest, we all know the market is driven more by communication than by economic reality, don’t we? We’re also on the verge of the biggest generational shift we have probably ever seen, and that change in the target audience of brands will also change our profession. These two scenarios will inevitably feed into and reinforce one another.

But let’s do it without talking about ‘purpose’, please. It’s the most demodé word in my dictionary.

Hey, I understand it and I even work with it. But as soon as I hear it, I can’t help feeling instantly lazy and bored. Doesn’t something similar happen to you?

Perhaps it’s because, having discovered that ‘selling for the sake of selling’ is one of the market’s options, the best talent accepted it for a while. But the good news is that this time has passed and priority is now being given to brands and companies who deliver positive consequences to all those invited to the party. Conscientious objection should be at the heart of the window of discourse because it’s courageous to say no to selling something ugly while looking for the opportunity to sell something beautiful. And it’s even more courageous to say no to selling something ugly but fighting from within until it looks beautiful.

I once heard that a presentation should always end with a famous

quote from someone who said it better than you. That doesn’t seem bad form to me. That’s why I wanted to find an example.

Something multicultural, something born from Spain that has a global outlook; something that provokes the profession and even questions the meaning of advertising.

I found two examples. The first one is a project by Felicidad Collective, the sustainability consultancy founded in 2021 by Pilar Franco and Chacho Puebla for the government of Ecuador. If you don’t know it, I suggest you read up on the case.

Beyond the striking addition of the term ‘ecological transition’ to the name of one of Ecuador’s ministries, the project resulted in a decree to make sustainability a national priority and to unify the work methodologies of the relevant projects of other ministries. In other words, any national movement will now have to work hand in hand with Ecuador’s Ministry of Environment, Water and Ecological Transition.

The international press has called this “the largest debt-for-nature conversion in history”. And the consequences couldn’t be clearer.

The second example is ‘Let’s Wash Away the Taboo’ by Spanish agency Lola MullenLowe for Persil. It was an exercise that bordered on excellence and challenged taboos by applying creativity and making the natural beautiful. I don’t see why it should take courage to do something like this to achieve a positive result for society, the brand and the business?

No one would argue with the fact

“I don’t see why it should take courage to achieve a positive result for society, the brand and the business?” that both these examples required a deep understanding of both the market and changing social dynamics. I’m not saying anything new when I say the advertising profession would be excited — and grateful — to be allowed to adapt to the demands and concerns of society while executing work that is not only a reflection of those changes but also helps to drive them. We don’t have to be brave.

We just have to enjoy our work and be proud of its consequences.

VIEW THE AGENDA HERE

Find us at L’Avenue, 1-5 Sq. Mérimée, 06400 Cannes

OUTDOOR WINNER / 27

Grand Prix

STAIRS / CORNER / DOORSTEP MAGNUM LOLA MULLENLOWE, MADRID SPAIN

ADOPTABLE PEDIGREE COLENSO BBDO, AUCKLAND NEW ZEALAND

OUTDOOR

28 / CLASSIC TRACK WINNERS OUTDOOR

GRAND PRIX B01/033 • SPAIN •

CAMPAIGN

IDEA CREATION • OGILVY, NEW YORK

E01/037 • UNITED STATES •

PRODUCTION • LOBO, NEW YORK

LOCAL BRAND TITLE • IN TRANSIT

CONSUMER GOODS TITLE • STAIRS PRODUCT • MAGNUM ICE CREAM ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • MJZ, LOS ANGELES

TITLE • TWISTED

PRODUCT • TRANSGENDER DAY OF VISIBILITY

BRAND • COCA-COLA

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

CAMPAIGN

PRODUCT • COCA-COLA ENTERED BY • OGILVY, NEW YORK

MEDIA • MINDSHARE, LONDON POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON B01/034 • SPAIN •

CONSUMER GOODS

BRAND • CALLEN-LORDE, METROPOLITAN TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO

A01/153 • UNITED STATES •

BRAND • MAGNUM

CAMPAIGN

IDEA CREATION • OGILVY, NEW YORK PRODUCTION • LOBO, NEW YORK

A01/154 • UNITED STATES •

CAMPAIGN

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • WIDELABS, PORTO ALEGRE / RITMIKA AUDIO ARTS, SAO PAULO / FAMOUS WHO, SAO PAULO PR • WEBER SHANDWICK, NEW YORK POST PRODUCTION • LADO ANIMATION, SAO PAULO

CONSUMER GOODS

CONSUMER GOODS

TITLE • CORNER

TITLE • SQUASHED

BRAND • MAGNUM

BRAND • COCA-COLA

PRODUCT • MAGNUM ICE CREAM

PRODUCT • COCA-COLA

E03/072 • ITALY •

ENTERED BY • LOLA MULLENLOWE, MADRID

ENTERED BY • OGILVY, NEW YORK

SINGLE-MARKET CAMPAIGN

IDEA CREATION • LOLA MULLENLOWE, MADRID

IDEA CREATION • OGILVY, NEW YORK

TITLE • PUB MUSEUMS

PRODUCTION • MJZ , LONDON

PRODUCTION • LOBO, NEW YORK

BRAND • HEINEKEN PRODUCT • HEINEKEN

MEDIA • MINDSHARE, LONDON POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON B01/035 • SPAIN •

CAMPAIGN

CONSUMER GOODS

C01/005 • CANADA • DISPLAYS

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

TITLE • COORS LIGHTS OUT

PR • THINKHOUSE, DUBLIN

BRAND • COORS LIGHT

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

PRODUCT • COORS LIGHT

TITLE • DOORSTEP

ENTERED BY • LEPUB, MILAN

ENTERED BY • RETHINK, TORONTO

BRAND • MAGNUM

IDEA CREATION • RETHINK, TORONTO

PRODUCT • MAGNUM ICE CREAM ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • MJZ , LONDON

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES PR • ICF NEXT, NEW YORK

MEDIA • MINDSHARE, LONDON

E03/089 • SPAIN • SINGLE-MARKET CAMPAIGN TITLE • MEET MARINA PRIETO BRAND • JCDECAUX PRODUCT • B2B

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

C02/015 • SPAIN •

ENTERED BY • DAVID, MADRID

INTERACTIVE/DYNAMIC DIGITAL SCREENS

IDEA CREATION • DAVID, MADRID

TITLE • FIND YOUR SUMMER

PRODUCTION • PICKLE MUSIC, MADRID / DESEIF, MADRID / FAR MEDIA, MADRID

E07/090 • NEW ZEALAND •

BRAND • MAGNUM

CORPORATE PURPOSE & CSR

PRODUCT • MAGNUM ICE CREAM

TITLE • ADOPTABLE. BY PEDIGREE

ENTERED BY • LOLA MULLENLOWE, MADRID

BRAND • PEDIGREE

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCT • PEDIGREE

PRODUCTION • MJZ, LOS ANGELES

ENTERED BY • COLENSO BBDO, AUCKLAND

MEDIA • MINDSHARE, LONDON

IDEA CREATION • COLENSO BBDO, AUCKLAND

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

PRODUCTION • NEXUS STUDIOS, LONDON MEDIA • ESSENCEMEDIACOM, AUCKLAND PR • PORTER NOVELLI, AUCKLAND

POST PRODUCTION • THE LOBBY, MADRID

E03/090 • UNITED KINGDOM • SINGLE-MARKET CAMPAIGN TITLE • WINDOWS BRAND • BRITISH AIRWAYS PRODUCT • TRAVEL ENTERED BY • UNCOMMON, LONDON

C06/014 • GERMANY •

IDEA CREATION • UNCOMMON, LONDON

LIVE ADVERTISING AND EVENTS

MEDIA • MANNING GOTTLIEB OMD, LONDON

TITLE • THE BIGGER DRAW BRAND • HAMBURG MARKETING GMBH

GOLD LION A01/152 • UNITED STATES • CONSUMER GOODS TITLE • PRESSED BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • OGILVY, NEW YORK

CAMPAIGN

PRODUCT • THE BIGGER DRAW

E04/110 • BRAZIL •

ENTERED BY • JUNG VON MATT AG, HAMBURG

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

IDEA CREATION • JUNG VON MATT AG, HAMBURG

TITLE • CLEAN SPONSORSHIP BRAND • CONSUL

PRODUCTION • SIMON & PAUL, HAMBURG / 2WEI MUSIC, HAMBURG

PRODUCT • WASHING MACHINES CONSUL

PR • SEGMENTA COMMUNICATIONS, HAMBURG

IDEA CREATION • DM9, SAO PAULO

ENTERED BY • DM9, SAO PAULO

CLASSIC TRACK WINNERS OUTDOOR / 29

MEDIA • DM9, SAO PAULO

BRAND • FABER-CASTELL

ENTERED BY • VML, NEW YORK

PR • CDN, SAO PAULO

PRODUCT • SUPERSOFT

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

ENTERED BY • DAVID, SAO PAULO

CORPORATE PURPOSE & CSR

PRODUCTION • NORTE, SAO PAULO / MOL, SAO PAULO

TITLE • SIGHTWALKS

MEDIA • DAVID, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

BRAND • SOL CEMENT

POST PRODUCTION • RAW AUDIO, SAO PAULO

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

IDEA CREATION • DAVID, SAO PAULO

E07/083 • PERU •

PRODUCT • SOL CEMENT

PR • OGILVY PR, LONDON

ENTERED BY • CIRCUS GREY, LIMA IDEA CREATION • CIRCUS GREY, LIMA

C02/029 • UNITED KINGDOM •

PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA

INTERACTIVE/DYNAMIC DIGITAL SCREENS

MEDIA • APOYO COMUNICACION, LIMA

BRAND • BRITISH AIRWAYS

PR • LLYC, LIMA

PRODUCT • TRAVEL

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

ENTERED BY • UNCOMMON, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

TITLE • WINDOWS

IDEA CREATION • UNCOMMON, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON

C05/002 • ITALY • SPECIAL BUILD TITLE • MAKE ITALY GREEN - THE FLOATING BOAT BRAND • E.ON ITALY PRODUCT • ENERGY SERVICES

SILVER LION

C03/004 • CANADA •

ENTERED BY • BBDO ITALY, ROME

A04/072 • UNITED KINGDOM •

PROMOTIONAL ITEMS & PRINTED MEDIA

IDEA CREATION • BBDO ITALY, ROME

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • COORS LIGHTS OUT

TITLE • WINDOWS

ENTERED BY • RETHINK, TORONTO

PRODUCT • TRAVEL ENTERED BY • UNCOMMON, LONDON IDEA CREATION • UNCOMMON, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON

B01/071 • BRAZIL •

BRAND • COORS LIGHT PRODUCT • COORS LIGHT

BRAND • BRITISH AIRWAYS

CAMPAIGN

CONSUMER GOODS

IDEA CREATION • RETHINK, TORONTO PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES PR • ICF NEXT, NEW YORK

TITLE • CLEAN SPONSORSHIP

BRAND • FABER-CASTELL

SPECIAL BUILD TITLE • THE F***ING CAR BRAND • NETFLIX PRODUCT • SEX EDUCATION 4 ENTERED BY • MEDIA.MONKS, HILVERSUM PRODUCTION • CORINTHIAN MEDIA, BUENOS AIRES MEDIA • MEDIA.MONKS, HILVERSUM

BRAND • CONSUL

PRODUCT • SUPERSOFT

PRODUCT • WASHING MACHINES CONSUL

ENTERED BY • DAVID, SAO PAULO IDEA CREATION • DAVID, SAO PAULO PRODUCTION • NORTE, SAO PAULO / MOL, SAO PAULO MEDIA • DAVID, SAO PAULO

ENTERED BY • DM9, SAO PAULO IDEA CREATION • DM9, SAO PAULO MEDIA • DM9, SAO PAULO PR • CDN, SAO PAULO

POST PRODUCTION • RAW AUDIO, SAO PAULO

B01/072 • BRAZIL •

C05/046 • NETHERLANDS •

IDEA CREATION • MEDIA.MONKS, HILVERSUM C04/027 • BRAZIL • DESIGN FOR PROMOTIONAL ITEMS

TITLE • LEMON

PRODUCTION • BEDESCHI FILM, MILAN

CAMPAIGN

PRODUCT • BROOKE BOND TAJ MAHAL TEA

DESIGN FOR PROMOTIONAL ITEMS

PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI

ENTERED BY • ADAM&EVEDDB, LONDON

PRODUCT • SUPERSOFT

BRAND • UNILEVER

IDEA CREATION • OGILVY, MUMBAI

PRODUCT • V&A

BRAND • FABER-CASTELL

TITLE • TAJ MAHAL MEGH SANTOOR

C04/028 • UNITED KINGDOM •

BRAND • V&A

TITLE • COFFEE

SPECIAL BUILD

ENTERED BY • OGILVY, MUMBAI

TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A

CONSUMER GOODS

C05/096 • INDIA •

MEDIA • RAPPORT OUTDOOR ADVERTISING, MUMBAI

IDEA CREATION • ADAM&EVEDDB, LONDON

C06/008 • NEW ZEALAND •

IDEA CREATION • DAVID, SAO PAULO

PRODUCTION • ADAM&EVESTUDIOS, LONDON

LIVE ADVERTISING AND EVENTS

PRODUCTION • NORTE, SAO PAULO / MOL, SAO PAULO

MEDIA • PHD, LONDON

TITLE • AID AISLE

PR • HOPE AND GLORY, LONDON

BRAND • FRESHCHOICE

ENTERED BY • DAVID, SAO PAULO

PRODUCT • SUPERMARKET

MEDIA • DAVID, SAO PAULO POST PRODUCTION • RAW AUDIO, SAO PAULO

C04/030 • UNITED STATES •

ENTERED BY • DENTSU CREATIVE, AUCKLAND

DESIGN FOR PROMOTIONAL ITEMS

IDEA CREATION • DENTSU CREATIVE, AUCKLAND

TITLE • THANKS FOR COKE-CREATING

PRODUCTION • DENTSU CREATIVE, AUCKLAND

CONSUMER GOODS

BRAND • COCA-COLA

MEDIA • DENTSU CREATIVE, AUCKLAND

TITLE • EYE

PRODUCT • COCA-COLA

PR • DENTSU CREATIVE, AUCKLAND

B01/073 • BRAZIL •

CAMPAIGN

30 / CLASSIC TRACK WINNERS OUTDOOR

POST PRODUCTION • DENTSU CREATIVE, AUCKLAND

E04/120 • UNITED STATES •

ENTERED BY • OGILVY, NEW YORK

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

IDEA CREATION • OGILVY, NEW YORK

TITLE • THANKS FOR COKE-CREATING C06/047 • UNITED STATES •

BRAND • COCA-COLA

LIVE ADVERTISING AND EVENTS

PRODUCT • COCA-COLA

TITLE • ALWAYS OPEN BRAND • 7-ELEVEN PRODUCT • 7-ELEVEN ENTERED BY • DENTSU CREATIVE, NEW YORK IDEA CREATION • DENTSU CREATIVE, NEW YORK PR • EDIBLE, CHICAGO

B01/099 • UNITED STATES •

ENTERED BY • VML, NEW YORK IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG MEDIA • ESSENCEMEDIACOM, MEXICO CITY

C09/035 • ITALY •

PR • OGILVY PR, LONDON

IMMERSIVE EXPERIENCES

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

TITLE • PUB MUSEUMS BRAND • HEINEKEN

PRODUCTION • LOBO, NEW YORK

CAMPAIGN

CONSUMER GOODS TITLE • TWISTED BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • OGILVY, NEW YORK IDEA CREATION • OGILVY, NEW YORK PRODUCTION • LOBO, NEW YORK

B01/100 • UNITED STATES •

CAMPAIGN

CONSUMER GOODS TITLE • SQUASHED

PRODUCT • HEINEKEN

BRAND • COCA-COLA

ENTERED BY • LEPUB, MILAN

E05/048 • UNITED STATES •

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

USE OF HUMOUR

ENTERED BY • OGILVY, NEW YORK

TITLE • THE LAST BARF BAG

IDEA CREATION • OGILVY, NEW YORK

BRAND • DRAMAMINE

PRODUCTION • LOBO, NEW YORK

PR • THINKHOUSE, DUBLIN POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

PRODUCT • COCA-COLA

PRODUCT • DRAMAMINE ENTERED BY • FCB CHICAGO

C01/035 • CANADA •

IDEA CREATION • FCB CHICAGO

DISPLAYS

D02/084 • PERU •

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

AMBIENT OUTDOOR

MEDIA • THE SHIPYARD, COLUMBUS

TITLE • SIGHTWALKS

PR • 360PR, BOSTON

BRAND • HEINZ KETCHUP

BRAND • SOL CEMENT

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

ENTERED BY • RETHINK, TORONTO

PRODUCT • SOL CEMENT

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES / FUZE REPS, TORONTO / WONDERMAKR, ONTARIO

IDEA CREATION • CIRCUS GREY, LIMA

BRONZE LION

MEDIA • APOYO COMUNICACION, LIMA

A01/112 • SPAIN •

PR • LLYC, LIMA

CONSUMER GOODS

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

TITLE • FIND YOUR SUMMER

MEDIA • CARAT, CHICAGO PR • ZENO GROUP, CHICAGO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER

BRAND • MAGNUM PRODUCT • MAGNUM ICE CREAM

E02/021 • BRAZIL • CHALLENGER BRAND TITLE • WHOPPER ISLAND BRAND • BURGER KING PRODUCT • THE WHOPPER ENTERED BY • DM9, SAO PAULO

ENTERED BY • LOLA MULLENLOWE, MADRID

PROMOTIONAL ITEMS & PRINTED MEDIA

PRODUCTION • MJZ, LOS ANGELES

TITLE • THE MINEFIELDS HONEY PROJECT

MEDIA • MINDSHARE, LONDON

BRAND • MINISTRY OF FOREIGN AFFAIRS, KERNEL

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

TITLE • 855-HOW-TO-QUIT-(OPIOIDS) BRAND • ANZEN HEALTH PRODUCT • HEALTHCARE ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV

CONSUMER GOODS TITLE • CORONA SUNSET BOTTLES BRAND • CORONA

C05/029 • FRANCE •

PRODUCT • CORONA EXTRA ENTERED BY • WE BELIEVERS, NEW YORK IDEA CREATION • WE BELIEVERS, NEW YORK

SPECIAL BUILD TITLE • UNIQUE BILLBOARDS BRAND • KFC FRANCE PRODUCT • KFC

IDEA CREATION • SERVICEPLAN, MUNICH PRODUCTION • JOJX, LOS ANGELES

B01/098 • UNITED STATES •

MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK

CONSUMER GOODS

PR • TULOM, SAO PAULO

BRAND • COCA-COLA

POST PRODUCTION • JAMM, LOS ANGELES

PRODUCT • FOREIGN AFFAIRS ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV

A01/173 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

C03/011 • UKRAINE •

IDEA CREATION • LOLA MULLENLOWE, MADRID

IDEA CREATION • DM9, SAO PAULO

E04/059 • GERMANY •

PRODUCT • HEINZ KETCHUP IDEA CREATION • RETHINK, TORONTO

ENTERED BY • CIRCUS GREY, LIMA PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA

TITLE • SMACK FOR HEINZ

TITLE • PRESSED PRODUCT • COCA-COLA

CAMPAIGN

ENTERED BY • HAVAS PARIS IDEA CREATION • HAVAS PARIS PRODUCTION • HAVAS PARIS

CLASSIC TRACK WINNERS OUTDOOR / 31

C05/071 • PERU • SPECIAL BUILD TITLE • THE CUSHIONING ROUTE BRAND • NIKE

MEDIA • MINDSHARE, LONDON / BUILDHOLLYWOOD, LONDON / BUILDHOLLYWOOD, LONDON / OOH, LONDON

BRAND • ORIX AQUARIUM

PR • GOLIN, LONDON

ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO

PRODUCT • NIKE INVINCIBLE 3 ENTERED BY • BOOST BRAND ACCELERATOR, BARRANCO IDEA CREATION • BOOST BRAND ACCELERATOR, BARRANCO PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA POST PRODUCTION • SHIWA, LIMA / BARBA ROJA AUDIO, LIMA

C08/022 • MALAYSIA • TRANSIT TITLE • HEINEKEN HEIDDEN IN PLAIN SIGHT BRAND • HEINEKEN MALAYSIA BERHAD PRODUCT • HEINEKEN ENTERED BY • LEO BURNETT, KUALA LUMPUR IDEA CREATION • LEO BURNETT, KUALA LUMPUR PRODUCTION • PRODIGIOUS, KUALA LUMPUR

D01/021 • NEW ZEALAND • STANDARD SITES TITLE • AD-ONS BRAND • MCDONALD’S PRODUCT • MCDONALD’S

LOCAL BRAND TITLE • IMAGINE WITH PETACOS

D02/012 • FRANCE • AMBIENT OUTDOOR TITLE • DELIVERY SAFE BRAND • KFC FRANCE PRODUCT • N/A ENTERED BY • HAVAS PARIS

TRANSIT

AMBIENT OUTDOOR

IDEA CREATION • DENTSU CREATIVE, SHANGHAI PRODUCTION • STDECAUX, SHANGHAI MEDIA • STDECAUX, SHANGHAI POST PRODUCTION • DENTSU CREATIVE, SHANGHAI

TITLE • PRIVACY SWAP BRAND • WHATSAPP

PRODUCT • POKER BEER ENTERED BY • BUENTIPO ANCHOR, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • BUENTIPO ANCHOR, BOGOTA

E02/012 • NEW ZEALAND • TITLE • DIFFERENT. BRAND • SAMSUNG NZ PRODUCT • SAMSUNG ENTERED BY • DDB NEW ZEALAND, AUCKLAND

PRODUCT • WHATSAPP

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

ENTERED BY • BBDO NEW YORK

PRODUCTION • TRIBAL AOTEAROA, AUCKLAND

IDEA CREATION • BBDO NEW YORK PRODUCTION • DUGGAL VISUAL SOLUTIONS, NEW YORK / BBDO NEW YORK POST PRODUCTION • BOSON POST, SAO PAULO

E02/025 • COLOMBIA • CHALLENGER BRAND TITLE • ADSCAN BRAND • MAKRO COLOMBIA

C09/031 • GERMANY •

AMBIENT OUTDOOR

IMMERSIVE EXPERIENCES

TITLE • LAUNDROMATCH

BRAND • OREO

BRAND • POKER BEER

CHALLENGER BRAND

D02/106 • SINGAPORE •

TITLE • OREO X PAC-MAN SUPERMARCADE

POST PRODUCTION • TAIYO KIKAKU CO. LTD., TOKYO

MEDIA • OMD, AUCKLAND

D02/095 • UNITED STATES •

ENTERED BY • DENTSU CREATIVE, SHANGHAI

PR • DENTSU INC., TOKYO

E01/025 • COLOMBIA •

C08/032 • MAINLAND CHINA •

PRODUCT • ALZHEIMER’S DISEASE

MEDIA • DENTSU INC., TOKYO

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • HAVAS PARIS

BRAND • JIAN AI ELDERLY CHARITY CENTER

PRODUCTION • DENTSU CREATIVE X INC., TOKYO

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

MEDIA • LEO BURNETT, KUALA LUMPUR

TITLE • LOST IN TIME

PRODUCT • KYOTO AQUARIUM / SUMIDA AQUARIUM

BRAND • HEINEKEN®

PRODUCT • MAKRO ENTERED BY • VML, BOGOTA IDEA CREATION • VML, BOGOTA PRODUCTION • GLORIOUS, BOGOTA

PRODUCT • HEINEKEN® ENTERED BY • LEPUB, SINGAPORE

E04/073 • GERMANY •

IDEA CREATION • LEPUB, SINGAPORE / LEPUB, MILAN

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

PRODUCTION • FRAME STORE, SEOUL / SKYKICK FILM, KHET THUNG KHRU

BRAND • TERRE DES FEMMES

MEDIA • SPARK FOUNDRY GERMANY GMBH, DUSSELDORF / PUBLICIS MEDIA GMBH, DUSSELDORF

D02/107 • BRAZIL •

PRODUCT • OREO ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

TITLE • UNSILENCE THE VIOLENCE PRODUCT • TERRE DES FEMMES ENTERED BY • SCHOLZ & FRIENDS, HAMBURG

AMBIENT OUTDOOR

IDEA CREATION • SCHOLZ & FRIENDS, HAMBURG / 2030 KOMMUNIKATION, MUNICH

STANDARD SITES

PRODUCT • DONATION

PRODUCTION • TONY PETERSEN FILM, HAMBURG / STEREO FILMS MEDIENPRODUKTION GMBH, MUNICH / STEREO FILMS, BERLIN

TITLE • THE UNMENTIONABLES

ENTERED BY • WMCCANN, SAO PAULO

BRAND • UNILEVER

MEDIA • HYGH AG, BERLIN

IDEA CREATION • WMCCANN, SAO PAULO

PR • SCHOLZ & FRIENDS, BERLIN

IDEA CREATION • MULLENLOWE UK, LONDON

E01/003 • JAPAN •

E05/058 • GERMANY •

PRODUCTION • CURIOUS PRODUCTIONS, LONDON

LOCAL BRAND

USE OF HUMOUR

TITLE • PENGUIN SOAP OPERA

TITLE • GUILTY PETS

D01/014 • UNITED KINGDOM •

TITLE • SALVATION HANGER BRAND • SALVATION ARMY

PRODUCT • CLEANIPEDIA ENTERED BY • MULLENLOWE UK, LONDON

32 / CLASSIC TRACK WINNERS OUTDOOR

E08/029 • FRANCE •

PRODUCT • IKEA

MARKET DISRUPTION

ENTERED BY • INGO, HAMBURG IDEA CREATION • INGO, HAMBURG PRODUCTION • THE PRODUCER, MADRID / HOOKED MUSIC, HAMBURG

TITLE • RENAULT - PLUG-INN FOR BUSINESS BRAND • RENAULT PRODUCT • APPLICATION ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS

E05/063 • SPAIN •

PRODUCTION • PUBLICIS SAPIENT, PARIS

USE OF HUMOUR

POST PRODUCTION • PRODIGIOUS, PARIS

TITLE • NO ONE MOVES SNOW LIKE GRISELDA BRAND • NETFLIX PRODUCT • GRISELDA ENTERED BY • CYW, MADRID IDEA CREATION • CYW, MADRID PRODUCTION • ANDTONIC, MADRID

E06/025 • UNITED STATES • BREAKTHROUGH ON A BUDGET TITLE • NAPKINS OF RIGHTS BRAND • FLIC - FLORIDA IMMIGRANT COALITION PRODUCT • FLIC - FLORIDA IMMIGRANT COALITION ENTERED BY • VML, MIAMI IDEA CREATION • VML, MIAMI PRODUCTION • LETCA FILMS, MIAMI POST PRODUCTION • MAKE A BEAT PRODUCTIONS, MIAMI

E08/016 • FRANCE • MARKET DISRUPTION TITLE • ET LE BUUUUUD BRAND • BUDWEISER PRODUCT • BUDWEISER ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • SOLDATS FILMS, PARIS / GENERAL POP, PARIS MEDIA • DENTSU CREATIVE, TORONTO PR • VERITAS, PITTSBURGH

E08/017 • BRAZIL • MARKET DISRUPTION TITLE • THE CRUISE HEIST BRAND • NETFLIX PRODUCT • LA CASA DE PAPEL ENTERED BY • 404, SAO PAULO IDEA CREATION • GALERIA, SAO PAULO / 404, SAO PAULO PRODUCTION • CEGO, SAO PAULO MEDIA • MEDIA.MONKS, SAO PAULO PR • GALERIA, SAO PAULO POST PRODUCTION • PLATINUM - FOTOGRAFIA PUBLICITARIA, RIO DE JANEIRO

OUTDOOR

BRAND • IKEA

PRINT & PUBLISHING WINNER / 33

Grand Prix

PRINT & PUBLISHING RECYCLE ME COCA-COLA OGILVY, NEW YORK UNITED STATES

34 / PRINT & PUBLISHING WINNER

GRAND PRIX

IDEA CREATION • LOLA MULLENLOWE, MADRID

PR • OGILVY PR, LONDON

D04/063 • UNITED STATES •

PRODUCTION • MJZ, LOS ANGELES

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

MEDIA • MINDSHARE, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

TITLE • RECYCLE ME BRAND • COCA-COLA

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

D07/034 • PUERTO RICO •

PRODUCT • COCA-COLA ENTERED BY • OGILVY, NEW YORK

A01/075 • SPAIN •

IDEA CREATION • OGILVY, NEW YORK

CONSUMER GOODS

PRODUCTION • LOBO, NEW YORK

CAMPAIGN

TITLE • BRAIDED HISTORY BRAND • L’ORÉAL DE PUERTO RICO

TITLE • CORNER

PRODUCT • MIZANI

BRAND • MAGNUM

A01/031 • UNITED STATES •

ENTERED BY • DDB LATIN PUERTO RICO

PRODUCT • MAGNUM ICE CREAM

GOLD LION

ENTERED BY • LOLA MULLENLOWE, MADRID CAMPAIGN

CONSUMER GOODS TITLE • THE MOST FAMOUS CHALICE MODEL BRAND • STELLA ARTOIS PRODUCT • STELLA ARTOIS ENTERED BY • GUT, MIAMI

CORPORATE PURPOSE & CSR

IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • MJZ , LONDON

IDEA CREATION • DDB LATIN PUERTO RICO PRODUCTION • DDB LATIN PUERTO RICO MEDIA • DDB LATIN PUERTO RICO PR • DDB LATIN PUERTO RICO

MEDIA • MINDSHARE, LONDON POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

SILVER LION

IDEA CREATION • GUT, MIAMI

A01/076 • SPAIN •

PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON

CONSUMER GOODS

A07/056 • UNITED STATES •

MEDIA • STARCOM, CHICAGO

TITLE • DOORSTEP

NFPO / CHARITY / GOVERNMENT

BRAND • MAGNUM

TITLE • GREG ABBOTT

PRODUCT • MAGNUM ICE CREAM

BRAND • CHANGE THE REF

ENTERED BY • LOLA MULLENLOWE, MADRID

PRODUCT • CHANGE THE REF

IDEA CREATION • LOLA MULLENLOWE, MADRID

ENTERED BY • ALMA DDB, MIAMI

PRODUCTION • MJZ , LONDON

IDEA CREATION • ALMA DDB, MIAMI

MEDIA • MINDSHARE, LONDON

PRODUCTION • NOT NORMAL, MIAMI

PR • 3PM/WEBER SHANDWICK, NEW YORK

A01/032 • UNITED STATES •

CAMPAIGN

CONSUMER GOODS TITLE • THE MOST FAMOUS CAN MODEL BRAND • STELLA ARTOIS PRODUCT • STELLA ARTOIS ENTERED BY • GUT, MIAMI

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

IDEA CREATION • GUT, MIAMI

A01/079 • SPAIN •

PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON

CONSUMER GOODS

MEDIA • STARCOM, CHICAGO

BRAND • MAGNUM

PR • 3PM/WEBER SHANDWICK, NEW YORK

CAMPAIGN

POST PRODUCTION • DDB LATIN PUERTO RICO

CAMPAIGN

TITLE • WALL PRODUCT • MAGNUM ICE CREAM ENTERED BY • LOLA MULLENLOWE, MADRID

A01/039 • UNITED STATES •

CAMPAIGN

CONSUMER GOODS TITLE • THE MOST FAMOUS 6-PACK MODEL BRAND • STELLA ARTOIS PRODUCT • STELLA ARTOIS ENTERED BY • GUT, MIAMI

IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • MJZ, LOS ANGELES

BRAND • COCA-COLA

PRODUCT • MAGNUM ICE CREAM ENTERED BY • LOLA MULLENLOWE, MADRID

ENTERED BY • ALMA DDB, MIAMI IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • NOT NORMAL, MIAMI

CAMPAIGN

TITLE • NIKKI HALEY BRAND • CHANGE THE REF

MEDIA • STARCOM, CHICAGO

BRAND • MAGNUM

PRODUCT • CHANGE THE REF

NFPO / CHARITY / GOVERNMENT

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • STAIRS

BRAND • CHANGE THE REF

POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON

PRODUCTION • SYNERGY PRODUCTIONS, ST. LOUIS / JONES KNOWLES RITCHIE, LONDON

CONSUMER GOODS

TITLE • RICK SCOTT

A07/058 • UNITED STATES •

D04/046 • UNITED STATES •

A01/073 • SPAIN •

CAMPAIGN

NFPO / CHARITY / GOVERNMENT

MEDIA • MINDSHARE, LONDON

IDEA CREATION • GUT, MIAMI

PR • 3PM/WEBER SHANDWICK, NEW YORK

A07/057 • UNITED STATES •

CAMPAIGN

TITLE • THANKS FOR COKE-CREATING

PRODUCT • CHANGE THE REF ENTERED BY • ALMA DDB, MIAMI IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • NOT NORMAL, MIAMI

PRODUCT • COCA-COLA ENTERED BY • VML, NEW YORK

B01/004 • UNITED KINGDOM •

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

COMMERCIAL PUBLICATIONS

PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG MEDIA • ESSENCEMEDIACOM, MEXICO CITY

TITLE • UNFINISHED BRAND • EE PRODUCT • EE ENTERED BY • SAATCHI & SAATCHI, LONDON IDEA CREATION • SAATCHI & SAATCHI, LONDON PRODUCTION • PRODIGIOUS, LONDON

PRINT & PUBLISHING WINNER / 35

PR • PITCH, LONDON

A03/048 • ECUADOR •

POST PRODUCTION • FACTORY STUDIO, LONDON / PRESSISION, LEEDS

AUTOMOTIVE

INNOVATIVE&ADAPTED USE OF PRINT&PUB

TITLE • FISHING WIRE

TITLE • A SOUP TO REMEMBER

BRAND • VOLKSWAGEN

BRAND • MARODI

C01/008 • UNITED ARAB EMIRATES •

PRODUCT • ID.BUZZ

PRODUCT • MARODI

INNOVATIVE&ADAPTED USE OF PRINT&PUB

ENTERED BY • VOLKSWAGEN, QUITO

ENTERED BY • BRUKETA&ZINIC&GREY, ZAGREB

IDEA CREATION • BBDO CHILE, SANTIAGO / BBDO ECUADOR, QUITO

IDEA CREATION • BRUKETA&ZINIC&GREY, ZAGREB

PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES / EL NENE DEL GLOBO ROJO, MADRID

PRODUCTION • BRUKETA&ZINIC&GREY, ZAGREB / CEROVSKI PRINT BOUTIQUE, ZAGREB

POST PRODUCTION • EDUARDO NAVARRO, MADRID

MEDIA • BRUKETA&ZINIC&GREY, ZAGREB / KOMUNIKACIJSKI LABORATORIJ, ZAGREB

TITLE • THE AI PRESIDENT BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • ADDITION, NEW YORK

CAMPAIGN

PR • BRUKETA&ZINIC&GREY, ZAGREB / KOMUNIKACIJSKI LABORATORIJ, ZAGREB

MEDIA • AN-NAHAR NEWSPAPER, BEIRUT

A04/001 • GERMANY •

PR • IMPACT BBDO, BEIRUT / IMPACT PORTER NOVELLI, DUBAI

TRAVEL, LEISURE, RETAIL, RESTAURANT TITLE • 1943 BRAND • ROBERT CAPA CONTEMPORARY PHOTOGRAPHY CENTER PRODUCT • ROBERT CAPA PHOTOGRAPHY CENTER

BRONZE LION A01/128 • BRAZIL •

ENTERED BY • INNOCEAN BERLIN CAMPAIGN

CONSUMER GOODS TITLE • THE BEER INSIDE THE MUSIC_ AMERICANQUARTET BRAND • BUDWEISER

IDEA CREATION • INNOCEAN BERLIN PRODUCTION • INNOCEAN BERLIN MEDIA • HAVAS MEDIA, FRANKFURT / HAVAS MEDIA ITALY, MILAN PR • PERSUASION COMMUNICATIONS, LONDON POST PRODUCTION • INNOCEAN BERLIN

PRODUCT • BEER ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

A04/059 • JORDAN •

CAMPAIGN

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

TRAVEL, LEISURE, RETAIL, RESTAURANT

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

BRAND • SLEEPZONE

TITLE • MELBOURNE PRODUCT • TEMPUR PILLOWS

CAMPAIGN

CONSUMER GOODS

IDEA CREATION • ADPRO OMD, AMMAN MEDIA • ADPRO OMD, AMMAN

C01/013 • UNITED KINGDOM • INNOVATIVE&ADAPTED USE OF PRINT&PUB TITLE • THE BEKO INHERITANCE BRAND • BEKO PRODUCT • BEKO ENTERED BY • VML, LONDON IDEA CREATION • VML, LONDON / VML, BERLIN PRODUCTION • DEPO FILM, ISTANBUL MEDIA • INGAGE, ISTANBUL PR • HILL+KNOWLTON STRATEGIES, LONDON POST PRODUCTION • ROOTS POST PRODUCTION, ISTANBUL / ELECTRIC THEATRE COLLECTIVE, LONDON

CHALLENGER BRAND TITLE • BETTER WITH PEPSI - RUM BRAND • PEPSI PRODUCT • PEPSI

TITLE • THE BEER INSIDE THE MUSIC_FEBEM BRAND • BUDWEISER

A04/060 • JORDAN •

PRODUCT • BEER

TRAVEL, LEISURE, RETAIL, RESTAURANT

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

TITLE • ROME

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCT • TEMPUR PILLOWS

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

POST PRODUCTION • BRUKETA&ZINIC&GREY, ZAGREB

D02/011 • UNITED STATES •

ENTERED BY • ADPRO OMD, AMMAN A01/129 • BRAZIL •

C01/010 • CROATIA •

CAMPAIGN

BRAND • SLEEPZONE ENTERED BY • ADPRO OMD, AMMAN IDEA CREATION • ADPRO OMD, AMMAN MEDIA • ADPRO OMD, AMMAN

ENTERED BY • ALMA DDB, MIAMI IDEA CREATION • ALMA DDB, MIAMI

D03/012 • COSTA RICA • SINGLE-MARKET CAMPAIGN TITLE • REPRINTING NICA BRAND • LA PRENSA NEWSPAPER PRODUCT • LA PRENSA SPECIAL EDITION ENTERED BY • HAVAS COSTA RICA, SAN ANTONIO

A03/047 • ECUADOR •

CAMPAIGN

B02/020 • BRAZIL •

IDEA CREATION • HAVAS COSTA RICA, SAN ANTONIO / BETC HAVAS, SAO PAULO

AUTOMOTIVE

PUBLICATIONS FOR GOOD

TITLE • POLYESTER

TITLE • BLACK LIGHTS

PRODUCTION • FULFIERROS, SAN JOSE / PUNCH AUDIO, SAO PAULO

BRAND • VOLKSWAGEN

BRAND • BRADESCO SEGUROS & GOMA/ EMPREGUE AFRO & MUSEU AFRO-UFBA

MEDIA • HAVAS COSTA RICA, SAN ANTONIO

PRODUCT • ID.BUZZ ENTERED BY • VOLKSWAGEN, QUITO

PRODUCT • BLACK LIGHTS

IDEA CREATION • BBDO CHILE, SANTIAGO / BBDO ECUADOR, QUITO

ENTERED BY • ALMAPBBDO, SAO PAULO

D05/004 • NORWAY •

IDEA CREATION • ALMAPBBDO, SAO PAULO

USE OF HUMOUR

PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES / EL NENE DEL GLOBO ROJO, MADRID

PRODUCTION • ALMAPBBDO, SAO PAULO / DIALETO STUDIO, SAO PAULO / RAW AUDIO, SAO PAULO

TITLE • LIFE IS NOT AN IKEA CATALOGUE

POST PRODUCTION • EDUARDO NAVARRO, MADRID

BRAND • IKEA

36 / PRINT & PUBLISHING WINNER

ENTERED BY • TRY, OSLO IDEA CREATION • TRY, OSLO

PRINT & PUBLISHING

PRODUCT • FURNITURE

PRODUCTION • PRAVDA, OSLO / TINAGENT, OSLO POST PRODUCTION • PRAVDA, OSLO / TINAGENT, OSLO

D05/022 • BRAZIL • USE OF HUMOUR TITLE • LAST DROP BRAND • HEINZ PRODUCT • LAST DROP ENTERED BY • LEPUB, SAO PAULO

IDEA CREATION • LEPUB, SAO PAULO / PUBLICIS GROUPE BENELUX, BRUSSELS PRODUCTION • WBORN, SAO PAULO / PUNCH AUDIO, SAO PAULO / TROPICAL FILM, SAO PAULO

D07/020 • GERMANY • CORPORATE PURPOSE & CSR TITLE • THE 100TH EDITION

BRAND • FRANKFURTER ALLGEMEINE ZEITUNG PRODUCT • FRANKFURTER ALLGEMEINE ZEITUNG ENTERED BY • SCHOLZ & FRIENDS, BERLIN

IDEA CREATION • SCHOLZ & FRIENDS, BERLIN PRODUCTION • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN

D07/032 • UNITED KINGDOM • CORPORATE PURPOSE & CSR TITLE • 10 VS 10 BRAND • DOVE PRODUCT • DOVE ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY AUSTRALIA, SYDNEY PRODUCTION • OGILVY, LONDON / OGILVY AUSTRALIA, SYDNEY MEDIA • MINDSHARE, LONDON PR • EDELMAN, NEW YORK

WINNER AUDIO & RADIO / 37

Grand Prix

AUDIO & RADIO THE MISHEARD VERSION SPECSAVERS GOLIN, LONDON UNITED KINGDOM

38 / CLASSIC TRACK WINNERS AUDIO & RADIO

GRAND PRIX A01/004 • UNITED KINGDOM • USE OF AUDIO & RADIO AS A MEDIUM TITLE • THE MISHEARD VERSION BRAND • SPECSAVERS PRODUCT • SPECSAVERS HEARING TESTS

ENTERED BY • SERVICEPLAN, MUNICH

BRAND • POT NOODLE / UNILEVER

IDEA CREATION • SERVICEPLAN, MUNICH / SERVICEPLAN, BRUSSELS

PRODUCT • POT NOODLE (CHICKEN AND MUSHROOM) ENTERED BY • ADAM&EVEDDB, LONDON

PRODUCTION • GERMAN WAHNSINN, HAMBURG MEDIA • MEDIAPLUS GERMANY, MUNICH

ENTERED BY • GOLIN, LONDON IDEA CREATION • GOLIN, LONDON PRODUCTION • GOLIN, LONDON

SILVER LION

IDEA CREATION • ADAM&EVEDDB, LONDON PR • W COMMUNICATIONS, LONDON

D02/005 • UNITED KINGDOM • HEALTHCARE

MEDIA • GOLIN, LONDON

A01/055 • BRAZIL •

TITLE • THE MISHEARD VERSION

PR • GOLIN, LONDON

USE OF AUDIO & RADIO AS A MEDIUM

BRAND • SPECSAVERS

POST PRODUCTION • GOLIN, LONDON

TITLE • UNINTERRUPTAD

PRODUCT • SPECSAVERS HEARING TESTS

BRAND • BUDWEISER

ENTERED BY • GOLIN, LONDON

PRODUCT • BEER

IDEA CREATION • GOLIN, LONDON

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • GOLIN, LONDON

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

MEDIA • GOLIN, LONDON

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

POST PRODUCTION • GOLIN, LONDON

GOLD LION B01/004 • UNITED KINGDOM • USE OF MUSIC TITLE • THE MISHEARD VERSION BRAND • SPECSAVERS PRODUCT • SPECSAVERS HEARING TESTS

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

ENTERED BY • GOLIN, LONDON IDEA CREATION • GOLIN, LONDON PRODUCTION • GOLIN, LONDON MEDIA • GOLIN, LONDON PR • GOLIN, LONDON POST PRODUCTION • GOLIN, LONDON

A02/006 • UNITED KINGDOM • USE OF AUDIO & RADIO TECHNOLOGY TITLE • SOUND SCALES BRAND • BAILEYS PRODUCT • BAILEYS ENTERED BY • VML, LONDON

B01/035 • BRAZIL • USE OF MUSIC

IDEA CREATION • / VML, NEW YORK MEDIA • PHD, LONDON

TITLE • UNINTERRUPTAD BRAND • BUDWEISER PRODUCT • BEER ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / MUGSHOT, SAO PAULO / LA CARRETERA FILMES, SÃO PAULO

C03/025 • ITALY • SINGLE-MARKET CAMPAIGN TITLE • PUB MUSEUMS BRAND • HEINEKEN PRODUCT • HEINEKEN

PR • GOLIN, LONDON

BRONZE LION A04/022 • UNITED STATES • BRANDED CONTENT/PODCASTS TITLE • TAIL ORCHESTRA BRAND • PEDIGREE PRODUCT • PEDIGREE DOGFOOD ENTERED BY • BBDO NEW YORK IDEA CREATION • BBDO NEW YORK PRODUCTION • B-REEL FILMS, STOCKHOLM / THE FILM PLACE, BUCKINGHAM / SUPREME MUSIC, HAMBURG MEDIA • ESSENCEMEDIACOM, NEW YORK PR • WEBER SHANDWICK, WASHINGTON, DC POST PRODUCTION • SUPREME MUSIC, HAMBURG / COLOR COLLECTIVE, NEW YORK / FINAL CUT, NEW YORK / MACHINE SOUND, LONDON

ENTERED BY • LEPUB, MILAN

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN PR • THINKHOUSE, DUBLIN

AUDIO-LED CREATIVITY

B03/044 • SPAIN •

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

BRAND • SIEMENS HEALTHINEERS

BRAND • HALLS PRODUCT • CANDY ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • PICKLE MUSIC, MADRID / HOGARTH WORLDWIDE, MADRID

C04/038 • UNITED STATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • THE SOUND STUDIO BRAND • THE GENERAL INSURANCE PRODUCT • THE GENERAL INSURANCE ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO

B03/055 • GERMANY •

BRAND • SANDOZ DEUTSCHLAND / HEXAL PRODUCT • MACROGOL HEXAL PLUS ELEKTROLYTE

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • BRO, LISBON / TEMPEST ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON POST PRODUCTION • ARSTHENEA, WARSAW

PRODUCTION • FLARE BBDO, CHICAGO POST PRODUCTION • FLARE BBDO, CHICAGO

SCRIPT TITLE • OTTER

TITLE • MAGNETIC STORIES PRODUCT • MAGNETIC RESONANCE IMAGING

SCRIPT TITLE • BREATHE THROUGH IT

A06/035 • UNITED STATES •

B02/019 • PHILIPPINES • SOUND DESIGN

D01/031 • UNITED KINGDOM • CONSUMER GOODS TITLE • SORRY FOR SLURPING

TITLE • DEW BATTLE BRAND • MOUNTAIN DEW PRODUCT • MOUNTAIN DEW

CLASSIC TRACK WINNERS AUDIO & RADIO / 39

IDEA CREATION • BBDO GUERRERO, MAKATI CITY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • SYN, TOKYO / HIT PRODUCTIONS, MAKATI

PRODUCTION • HECKLER, SYDNEY MEDIA • CARAT, SYDNEY

POST PRODUCTION • FLARE MANILA, MAKATI CITY

PR • TBWA\ELEVEN SYDNEY

C04/034 • JAPAN •

C08/007 • ARGENTINA •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

MARKET DISRUPTION

TITLE • NO SMILES

TITLE • THE UNIVERSAL LANGUAGE OF COCA-COLA

BRAND • MCDONALD’S

BRAND • COCA-COLA

PRODUCT • HIRING

PRODUCT • COCA-COLA

ENTERED BY • TBWA\HAKUHODO, TOKYO

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • TBWA\HAKUHODO, TOKYO

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • ROBOT COMMUNICATIONS, TOKYO

PRODUCTION • ARGENTINACINE, BUENOS AIRES

POST PRODUCTION • ROBOT COMMUNICATIONS, TOKYO

D03/004 • FRANCE • AUTOMOTIVE

C04/048 • UNITED ARAB EMIRATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • HEINZ KETCHUP INSURANCE BRAND • HEINZ PRODUCT • HEINZ KECTHCUP ENTERED BY • FP7 MCCANN, DUBAI

TITLE • THE ICONIC PLAYLIST BRAND • MERCEDES-BENZ PRODUCT • CARS ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS MEDIA • GM TEAM X MEDIA, PARIS

IDEA CREATION • FP7 MCCANN, DUBAI MEDIA • CARAT, DUBAI

D06/016 • UNITED STATES •

PR • CURRENT GLOBAL, DUBAI

CONSUMER SERVICES / B2B

POST PRODUCTION • BELIEVE TV, SANTIAGO

TITLE • THE SOUND STUDIO BRAND • THE GENERAL INSURANCE

C04/060 • BRAZIL • SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • ROCK DNA BRAND • BILLBOARD PRODUCT • ROCK DNA APP

PRODUCT • THE GENERAL INSURANCE ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • FLARE BBDO, CHICAGO POST PRODUCTION • FLARE BBDO, CHICAGO

ENTERED BY • ALMAPBBDO, SAO PAULO IDEA CREATION • ALMAPBBDO, SAO PAULO

D07/005 • FRANCE •

PRODUCTION • ACACA, SAO PAULO / PUNCH AUDIO, SAO PAULO

NFPO / CHARITY / GOVERNMENT TITLE • WEDDING BRAND • WORLD VISION FRANCE

C05/029 • SPAIN • USE OF HUMOUR TITLE • BREATHE THROUGH IT BRAND • HALLS PRODUCT • CANDY ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • PICKLE MUSIC, MADRID / HOGARTH WORLDWIDE, MADRID

C07/027 • AUSTRALIA • CORPORATE PURPOSE & CSR TITLE • TOUCH BRAND • MASTERCARD PRODUCT • MASTERCARD TOUCH CARD ENTERED BY • HOWATSON+COMPANY, SYDNEY

PRODUCT • HUMANITARIAN CAUSES ENTERED BY • STEVE, PARIS IDEA CREATION • STEVE, PARIS PRODUCTION • STEVE, PARIS POST PRODUCTION • STEVE, PARIS

AUDIO & RADIO

ENTERED BY • BBDO GUERRERO, MAKATI CITY

40 / HEALTH & WELLNESS WINNER

Grand Prix

HEALTH & WELLNESS THE LAST BARF BAG DRAMAMINE FCB CHICAGO UNITED STATES

HEALTH TRACK WINNERS HEALTH & WELLLNESS / 41

GRAND PRIX

ENTERED BY • OGILVY PR, NEW YORK

A01/50002 • UNITED STATES •

B02/8029 • UNITED ARAB EMIRATES •

IDEA CREATION • OGILVY PR, NEW YORK

OTC ORAL MEDICINES

NON-PROFIT EDUCATION & AWARENESS

PRODUCTION • PRETTYBIRD, LOS ANGELES

TITLE • CHILD WEDDING CARDS

MEDIA • BCL, NEW YORK

BRAND • UN WOMEN

PR • OGILVY PR, NEW YORK

PRODUCT • UN WOMEN

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

TITLE • THE LAST BARF BAG BRAND • DRAMAMINE PRODUCT • DRAMAMINE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • SUNNY SIXTEEN, LOS ANGELES MEDIA • THE SHIPYARD, COLUMBUS

ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • SHINY TOY GUNS, KARACHI / KARMA KOLLECTIVE, KARACHI

HEALTH & WELLNESS TECH

PR • 360PR, BOSTON POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

B03/8001 • TAIWAN •

TITLE • SAMSUNG IMPULSE

FUNDRAISING & ADVOCACY

BRAND • SAMSUNG

TITLE • PAPER ORGANS

GOLD LION

A05/12003 • SPAIN •

BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER

PRODUCT • SAMSUNG GALAXY WATCH6 ENTERED BY • CHEIL WORLDWIDE, MADRID IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCT • PAPER ORGANS

PRODUCTION • CHEIL WORLDWIDE, MADRID

A02/9001 • UNITED STATES •

ENTERED BY • LEO BURNETT, TAIPEI

MEDIA • CHEIL WORLDWIDE, MADRID

OTC APPLICATIONS

IDEA CREATION • LEO BURNETT, TAIPEI

POST PRODUCTION • CHEIL WORLDWIDE, MADRID

TITLE • MICHAEL CERAVE BRAND • CERAVE

MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI PR • MSL, TAIPEI

PRODUCT • CERAVE MOISTURIZING CREAM

A05/51001 • UNITED STATES •

ENTERED BY • OGILVY PR, NEW YORK

HEALTH & WELLNESS TECH

IDEA CREATION • OGILVY PR, NEW YORK PRODUCTION • PRETTYBIRD, LOS ANGELES

SILVER LION

MEDIA • BCL, NEW YORK

A01/44001 • UNITED STATES •

PR • OGILVY PR, NEW YORK

OTC ORAL MEDICINES

POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK

TITLE • ALLEGRA AIRWAYS BRAND • ALLEGRA PRODUCT • ANTI-HISTERMINES ENTERED BY • SALUTEM, NEW YORK

A03/53006 • INDIA • OTC PRODUCTS TITLE • FIT MY FEET BRAND • BUCKAROO FOOTWARE PRODUCT • FIT MY FEET SLIPPERS

IDEA CREATION • SALUTEM, NEW YORK / EDELMAN, TORONTO PRODUCTION • JAYNE FILMS, LOS ANGELES / LOROTO PRODUCTIONS, NEW YORK PR • SALUTEM, NEW YORK

ENTERED BY • MCCANN, GURUGRAM IDEA CREATION • MCCANN, GURUGRAM

A01/54003 • UNITED STATES • OTC ORAL MEDICINES

B01/50045 • SAUDI ARABIA • BRAND-LED EDUCATION & AWARENESS TITLE • PROTECTASBIH BRAND • SAUDIA AIRLINES PRODUCT • SANITIZING PRAYER BEADS

TITLE • THE LAST BARF BAG BRAND • DRAMAMINE PRODUCT • DRAMAMINE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

TITLE • ANOTHER BIRTHDAY BRAND • APPLE PRODUCT • APPLE WATCH AND IPHONE ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • SANCTUARY CONTENT, LOS ANGELES MEDIA • OMD USA, LOS ANGELES POST PRODUCTION • FINAL CUT, LONDON / TRAFIK, LOS ANGELES / FORMOSA GROUP, LOS ANGELES

B01/17005 • NETHERLANDS • BRAND-LED EDUCATION & AWARENESS TITLE • PIECE OF ME BRAND • KPN PRODUCT • KPN ENTERED BY • DENTSU CREATIVE, AMSTERDAM IDEA CREATION • DENTSU CREATIVE, AMSTERDAM

MEDIA • THE SHIPYARD, COLUMBUS

PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / AMP AMSTERDAM

PR • 360PR, BOSTON

MEDIA • MINDSHARE, AMSTERDAM

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

PR • HPB | HET PR BUREAU, AMSTERDAM

A02/55001 • UNITED STATES •

B03/8003 • BELGIUM •

PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI

OTC APPLICATIONS

FUNDRAISING & ADVOCACY

TITLE • MICHAEL CERAVE

POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI

TITLE • CALL GLENN

BRAND • CERAVE

BRAND • CHILD FOCUS

PRODUCT • CERAVE MOISTURIZING CREAM

PRODUCT • BELGIAN CENTER FOR MISSING

ENTERED BY • LEO BURNETT, JEDDAH IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI

POST PRODUCTION • CRABSALAD, AMSTERDAM

42 / HEALTH TRACK WINNERS HEALTH & WELLLNESS

AND SEXUALLY EXPLOITED CHILDREN

BRAND • SPECSAVERS

PRODUCTION • FCB BRASIL, SAO PAULO

ENTERED BY • VML BELGIUM, ANTWERP

PRODUCT • SPECSAVERS HEARING TESTS

MEDIA • FCB BRASIL, SAO PAULO

IDEA CREATION • WUNDERMAN THOMPSON, ANTWERP

ENTERED BY • GOLIN, LONDON

PR • PROS, SAO PAULO

PRODUCTION • AKA DE MENSEN, ZAVENTEM

IDEA CREATION • GOLIN, LONDON

POST PRODUCTION • FCB BRASIL, SAO PAULO

PRODUCTION • GOLIN, LONDON

MEDIA • MEDIACOMM, BRUSSELS PR • WUNDERMAN THOMPSON, ANTWERP

MEDIA • GOLIN, LONDON PR • GOLIN, LONDON POST PRODUCTION • GOLIN, LONDON

B03/15001 • MEXICO •

A03/50007 • INDIA • OTC PRODUCTS TITLE • FIT MY FEET BRAND • BUCKAROO FOOTWARE

FUNDRAISING & ADVOCACY

C02/24002 • UNITED STATES •

TITLE • TRES

HEALTH SERVICES & FACILITIES

BRAND • REINSERTA

ENTERED BY • MCCANN, GURUGRAM

TITLE • IMPOSSIBLE JOURNEY

IDEA CREATION • MCCANN, GURUGRAM

PRODUCT • REINSERTA ENTERED BY • GREY, MEXICO CITY IDEA CREATION • GREY, MEXICO CITY PRODUCTION • ORIENTAL FILMS, MEXICO CITY POST PRODUCTION • ORIENTAL FILMS, MEXICO CITY

BRAND • ASTER PRODUCT • DOULA SERVICES AND COMMUNITY-BASED HEALTHCARE

BRAND-LED EDUCATION & AWARENESS

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

BRAND • SAUDIA AIRLINES

PRODUCTION • THE YOUTH, CURITIBA

FUNDRAISING & ADVOCACY

POST PRODUCTION • COLOSSAL, CURITIBA

TITLE • WAITING TO LIVE PRODUCT • NHS BLOOD AND TRANSPLANT ENTERED BY • VML, LONDON IDEA CREATION • VML, LONDON / WUNDERMAN THOMPSON, LONDON

C02/51007 • UNITED STATES • HEALTH SERVICES & FACILITIES TITLE • SOLO: THERE’S MAGIC IN ALL OF US BRAND • MONTEFIORE EINSTEIN

PRODUCTION • JULIAN WARD PHOTOGRAPHY, LONDON / WUNDERMAN THOMPSON, LONDON

PRODUCT • MONTEFIORE EINSTEIN

MEDIA • WAVEMAKER, LONDON

PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK

PR • BCW, LONDON POST PRODUCTION • SONICBRAND, LONDON / HOGARTH, LONDON

B03/51003 • ITALY •

B01/8022 • SAUDI ARABIA •

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

B03/38005 • UNITED KINGDOM •

BRAND • NHS BLOOD AND TRANSPLANT

PRODUCT • FIT MY FEET SLIPPERS

ENTERED BY • ALTO NEW YORK, NEW YORK IDEA CREATION • ALTO NEW YORK, NEW YORK

TITLE • PROTECTASBIH PRODUCT • SANITIZING PRAYER BEADS ENTERED BY • LEO BURNETT, JEDDAH IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI

MEDIA • TRUFORM MEDIA GROUP, NEW YORK

B01/14001 • CANADA •

POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES

BRAND-LED EDUCATION & AWARENESS TITLE • 47 BRAND • CAFÉ JOYEUX

FUNDRAISING & ADVOCACY

PRODUCT • DOWN SYNDROME AWARENESS

TITLE • ASSUME THAT I CAN

ENTERED BY • KLICK HEALTH, TORONTO

BRAND • COORDOWN

BRONZE LION

PRODUCT • COORDOWN

A01/9003 • UNITED STATES •

ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN

OTC ORAL MEDICINES

IDEA CREATION • SMALL, NEW YORK

IDEA CREATION • KLICK HEALTH, TORONTO PRODUCTION • ZOMBIE STUDIO, SAO PAULO / CANJA AUDIO CULTURE, CURITIBA

TITLE • THE LAST BARF BAG BRAND • DRAMAMINE

B01/19004 • BRAZIL •

PRODUCT • DRAMAMINE

BRAND-LED EDUCATION & AWARENESS

ENTERED BY • FCB CHICAGO

TITLE • THE CURE

IDEA CREATION • FCB CHICAGO B03/55002 • UNITED STATES •

BRAND • EDITORA TAVERNA

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

PRODUCT • EDITORA TAVERNA

FUNDRAISING & ADVOCACY

MEDIA • THE SHIPYARD, COLUMBUS

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

TITLE • ASSUME THAT I CAN

PR • 360PR, BOSTON

BRAND • COORDOWN

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

PRODUCT • WORLD DOWN SYNDROME DAY ENTERED BY • SMALL, NEW YORK IDEA CREATION • SMALL, NEW YORK PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN

PRODUCTION • SANTERIA, SAO PAULO / 3T, SAO PAULO / CABARET, SAO PAULO

A03/9004 • BRAZIL • OTC PRODUCTS

B01/50015 • INDONESIA •

TITLE • THE SHAMELESS PAD

BRAND-LED EDUCATION & AWARENESS

BRAND • INTIMUS

TITLE • VASELINE SUNITIZER

C02/3001 • UNITED KINGDOM •

PRODUCT • INTIMUS PAD

BRAND • UNILEVER

HEALTH SERVICES & FACILITIES

ENTERED BY • FCB BRASIL, SAO PAULO

PRODUCT • VASELINE

TITLE • THE MISHEARD VERSION

IDEA CREATION • FCB BRASIL, SAO PAULO

ENTERED BY • VML, JAKARTA IDEA CREATION • VML, JAKARTA

HEALTH TRACK WINNERS HEALTH & WELLLNESS / 43

B01/50056 • COLOMBIA •

B03/17001 • UNITED KINGDOM •

D01/50007 • AUSTRALIA •

BRAND-LED EDUCATION & AWARENESS

FUNDRAISING & ADVOCACY

ANIMAL HEALTH

TITLE • ADOPT YOUR ALLERGIES

TITLE • SICKER THAN THE PATIENTS

TITLE • FITCHIX

BRAND • ALLEGRA

BRAND • FRONTLINE19

BRAND • HONEST EGGS CO

PRODUCT • ALLEGRA

PRODUCT • FRONTLINE19

PRODUCT • HONEST EGGS

ENTERED BY • MCCANN, BOGOTA

ENTERED BY • ADAM&EVEDDB, LONDON

ENTERED BY • VML, MELBOURNE

IDEA CREATION • MCCANN, BOGOTA / MRM WORLDWIDE, SANTIAGO / MRM WORLDWIDE, MADRID

IDEA CREATION • ADAM&EVEDDB, LONDON

IDEA CREATION • VML, MELBOURNE

PRODUCTION • MJZ, LOS ANGELES

PRODUCTION • AIRBAG, MELBOURNE

MEDIA • PHD COLOMBIA, BOGOTA / FINDASENSE, BOGOTA PR • WEBER SHANDWICK , BOGOTA

MEDIA • MINDSHARE, MELBOURNE B03/51015 • INDIA • FUNDRAISING & ADVOCACY

BRAND-LED EDUCATION & AWARENESS TITLE • STOP BULLYING BRAND • GREEK MINISTRY OF EDUCATION, RELIGIOUS AFFAIRS AND SPORTS

BRAND • ST. JUDE INDIA CHILDCARE CENTRES PRODUCT • SERVICE ENTERED BY • OGILVY, MUMBAI IDEA CREATION • OGILVY, MUMBAI PRODUCTION • HUNGRY FILMS, MUMBAI

PRODUCT • STOP-BULLYING.GOV.GR ENTERED BY • OGILVY, ATHENS IDEA CREATION • OGILVY, ATHENS PRODUCTION • FOSS PRODUCTIONS, ATHENS PR • OGILVY, ATHENS

C01/18001 • UNITED STATES • CORPORATE IMAGE & COMMUNICATION TITLE • ASHE VERSUS BRAND • MODERNA, INC. PRODUCT • MODERNA, INC.

B02/22020 • UNITED KINGDOM • NON-PROFIT EDUCATION & AWARENESS TITLE • THE MELANOMA LAW BRAND • SKIN CANCER UK PRODUCT • SUNBEDS ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON

ENTERED BY • TBWA\HEALTH COLLECTIVE, NEW YORK IDEA CREATION • TBWA\HEALTH COLLECTIVE, NEW YORK PRODUCTION • THE YOUTH, CURITIBA POST PRODUCTION • THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO / COLOSSAL, CURITIBA

PRODUCTION • HOGARTH, LONDON MEDIA • OGILVY, LONDON PR • OGILVY, LONDON POST PRODUCTION • HOGARTH, LONDON

B02/51002 • CANADA •

C02/14001 • UNITED STATES • HEALTH SERVICES & FACILITIES TITLE • SOLO: THERE’S MAGIC IN ALL OF US BRAND • MONTEFIORE EINSTEIN PRODUCT • MONTEFIORE EINSTEIN

NON-PROFIT EDUCATION & AWARENESS

ENTERED BY • ALTO NEW YORK, NEW YORK

TITLE • SHORT LIFE STORIES

IDEA CREATION • ALTO NEW YORK, NEW YORK

BRAND • WHITE RIBBON

PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK

PRODUCT • WHITE RIBBON ENTERED BY • BENSIMON BYRNE, TORONTO IDEA CREATION • BENSIMON BYRNE, TORONTO PRODUCTION • WESTSIDE, TORONTO PR • NARRATIVE, TORONTO POST PRODUCTION • SCHOOL EDITING, TORONTO / OSO AUDIO, TORONTO / ALTER EGO, TORONTO / FORT YORK VFX, TORONTO

MEDIA • TRUFORM MEDIA GROUP, NEW YORK POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES

C02/54001 • UNITED STATES • HEALTH SERVICES & FACILITIES TITLE • SOLO: THERE’S MAGIC IN ALL OF US

B02/52014 • MEXICO •

BRAND • MONTEFIORE EINSTEIN

NON-PROFIT EDUCATION & AWARENESS

PRODUCT • MONTEFIORE EINSTEIN

TITLE • TEST-ICLES BRAND • FUNDACIÓN DE ALBA, A.C. PRODUCT • CANCER FOUNDATION ENTERED BY • OGILVY, MEXICO CITY IDEA CREATION • OGILVY, MEXICO CITY / OGILVY HEALTH, NEW YORK PRODUCTION • BELIEVE TV, SANTIAGO PR • OGILVY, MEXICO CITY

ENTERED BY • ALTO NEW YORK, NEW YORK IDEA CREATION • ALTO NEW YORK, NEW YORK PRODUCTION • SMUGGLER, NEW YORK / VITAMIN ENRICHED, NEW YORK MEDIA • TRUFORM MEDIA GROUP, NEW YORK POST PRODUCTION • THE MILL, NEW YORK / BARKING OWL, NEW YORK / FINAL CUT, NEW YORK / COMPANY 3, LOS ANGELES

HEALTH & WELLNESS

TITLE • THE IMPOSSIBLE CHOICE B01/51040 • GREECE •

PR • BCW, MELBOURNE

44 / PHARMA WINNER

Grand Prix

PHARMA

MAGNETIC STORIES SIEMENS HEALTHINEERS AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK UNITED STATES

PHARMA WINNER / 45

BRONZE LION

C05/50002 • UNITED STATES •

B03/8002 • UNITED ARAB EMIRATES •

PATIENT ENGAGEMENT

DISEASE AWARENESS & UNDERSTANDING

TITLE • MAGNETIC STORIES

TITLE • MIS[S]DIAGNOSED

BRAND • SIEMENS HEALTHINEERS

BRAND • ORGANON

PRODUCT • MAGNETIC RESONANCE IMAGING

PRODUCT • RAISING AWARENESS OF LESS KNOWN SYMPTOMS OF FEMALE HEART ATTACKS

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

ENTERED BY • MULLENLOWE MENA, DUBAI

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • MULLENLOWE MENA, DUBAI / MCCANN HEALTH, DUBAI

PRODUCTION • BRO, LISBON / TEMPEST ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON

PRODUCTION • INDI STUDIOS, AJMAN / FAIRMONT PRINTING PRESS SERVICES, DUBAI

POST PRODUCTION • ARSTHENEA, WARSAW

POST PRODUCTION • INDI STUDIOS, AJMAN

B03/41002 • ITALY •

GOLD LION C06/44001 • CANADA • INNOVATIVE USE OF TECHNOLOGY TITLE • VOICE 2 DIABETES BRAND • KVI BRAVE FUND INC PRODUCT • DIABETES DIAGNOSTIC SOLUTION

DISEASE AWARENESS & UNDERSTANDING TITLE • NOT A LONELY JOURNEY BRAND • BIOGEN PRODUCT • BIOGEN ENTERED BY • VML, MILAN IDEA CREATION • VML, MILAN PRODUCTION • BLACKBALL.TV, MILAN

ENTERED BY • KLICK HEALTH, TORONTO IDEA CREATION • KLICK HEALTH, TORONTO

C04/53001 • SWEDEN • HEALTHCARE PROFESSIONAL ENGAGEMENT TITLE • HEART SURGEON’S COOKBOOK

SILVER LION C05/3001 • UNITED STATES • PATIENT ENGAGEMENT TITLE • MAGNETIC STORIES BRAND • SIEMENS HEALTHINEERS PRODUCT • MAGNETIC RESONANCE IMAGING ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • BRO, LISBON / TEMPEST ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON POST PRODUCTION • ARSTHENEA, WARSAW

C06/53002 • UNITED KINGDOM • INNOVATIVE USE OF TECHNOLOGY TITLE • AIRQUITY BRAND • EARSWITCH PRODUCT • HEALTH EQUITY - DIAGNOSTICS ENTERED BY • HAVAS LYNX, MANCHESTER IDEA CREATION • EARSWITCH, MANCHESTER / HAVAS LYNX, MANCHESTER PRODUCTION • HAVAS LYNX, MANCHESTER / EARSWITCH, MANCHESTER POST PRODUCTION • HAVAS LYNX, MANCHESTER

BRAND • GETINGE PRODUCT • MEDTECH SOLUTIONS IN CARDIAC SURGERY ENTERED BY • GETINGE, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • F&B STUDIOS, GOTHENBURG PR • RVI COMMUNICATIONS, GOTHENBURG POST PRODUCTION • F&B STUDIOS, GOTHENBURG

PHARMA

GRAND PRIX

46 / LIONS HEALTH GRAND PRIX FOR GOOD WINNER

Grand Prix

LIONS HEALTH AND UNITED NATIONS FOUNDATION GRAND PRIX FOR GOOD CHILD WEDDING CARDS UN WOMEN IMPACT BBDO, DUBAI UAE

SCREENING SCHEDULE Screening Room 1

Screening Room 2

Screening Schedule Classic Track – Film Lions

Screening Schedule Craft Track – Film Craft Lions

Tuesday 18 June

Tuesday 18 June

09:00–19:00

Film Lions shortlist

Wednesday 19 June 09:00–19:00

Film Lions shortlist

Thursday 20 June 09:00–19:00

Film Lions shortlist

Film Craft Lions shortlist

Wednesday 19 June 09:00–19:00

Film Craft Lions winners

Thursday 20 June 09:00–19:00

Film Craft Lions winners

Friday 21 June

Friday 21 June 09:00–19:00

09:00–19:00

Film Lions shortlist

09:00–19:00

Film Craft Lions winners

Screening Room 3 Screening Schedule Entertainment Track Tuesday 18 June

Thursday 20 June

09:00–14:30

Entertainment Lions shortlist

09:00–14:30

Entertainment Lions for Sport winners

14:30–19:00

Entertainment Lions for Music shortlist

14:30–19:00

Entertainment Lions for Gaming winners

Wednesday 19 June 09:00–14:30

Entertainment Lions for Sport winners

14:30–19:00

Entertainment Lions for Gaming winners

Friday 21 June 09:00–19:00

Entertainment Track winners

Amazon Port Esplanade Pantiero

iHeartMedia La Californie

Empower Cafe L’Avenue Restaurant

Film Brazil Welcome to Key West

Reddit Parvis

Meta Majestic Beach

Google Beach Mademoiselle Gray & La Môme

RTL Adconnect C Beach

Spotify Beach Palais Stéphanie (Marriott)

Stagwell Sport Beach Plage du Festival

Pinterest Manifestival Carlton Beach

CC:DC’s Inkwell Beach Vegaluna Beach

Microsoft Beach House Le Ondine Beach

Influential Beach La Mandala Beach

FIFA Plage La Plage du Martinez

Yahoo La Plage du Martinez

Journal House Espace Croisette & Le Voilier Restaurant

LinkedIn: The Place to B2B Carlton Hotel Rooftop

TikTok Garden Carlton Hotel Garden

Havas Cafe 45 Boulevard de la Croisette

TIM ELLIS

CHIEF MARKETING OFFICER

TIM ELLIS

JUSTIN JEFFERSON

JOE BURROW

LEADS A PANEL OF NFL SUPERSTARS

JOE BURROW JUSTIN JEFFERSON DEANDRE HOPKINS THE RAPID EVOLUTION OF ATHLETES AS BRAND BUILDERS WEDNESDAY 19 JUNE | 10:30 - 11:00 THE TERRACE STAGE KIMMI CHEX

DEANDRE HOPKINS

MODERATOR