CCR Issue 9

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THE BIRD IS THE WORD

Designed by Tampa’s api(+), the key visual elements of the restaurant were carefully designed to take its guests on a journey. For example, in the queue area, Edison bulbs reflect off the corrugated tin ceiling creating a dynamic sparkle effect, while hanging bulbs look like raw task lighting that might be found in a construction site. In addition, arm-style street lights highlight signage. In the dining room, custom beer keg lights mounted from the ceiling provide both form and function. If you want personality, Chicken Guy! has personality. A “sauce wall” located in the queue area exemplifies both funny and edgy brand qualities, while helping guests choose the perfect option for their personal tastes. To drive the Chicken Guy! theme home, a large cold rolled steel slab features funny, quirky cartoon chickens in different disguises expressing the personality of each of the 20 house-made sauces.

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COMMERCIAL CONSTRUCTION & RENOVATION — ISSUE 9, 2021