BlueNationStrategies.com @BlueNationStrategies
BLUE NATION STRATEGIES IS A WOMAN-OWNED AND WOMAN-RUN FIRM WITH EXPERIENCE IN OVER 40 STATES. We’re proud to work with a diverse group of partners and vendors — 100% of our partners identify as female, LGBTQ+, Black, or Hispanic.
TABLE OF CONTENTS OUR DIGITAL SERVICES ...................................................................................... 2 CREATIVE VIDEO .................................................................................................... 4 SOCIAL MEDIA ......................................................................................................... 8 DISPLAY ADS ............................................................................................................ 9 PLESA CREATIVE ..................................................................................................... 10 SAMPLE BUDGET OPTIONS ............................................................................... 11 CONTACT US ............................................................................................................. 12
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
BLUE NATION CAN HANDLE YOUR
CAMPAIGN’S DIGITAL NEEDS
through IP-matched display, native, video, and CTV, Google Search, and social media ads. We can help you target thousands of direct media outlets, sellers, and platforms — from Hulu-exclusive content to the New York Times and MSNBC to local news sites and streaming radio and podcasts and even mobile apps — to ensure you’re reaching your target audiences on the platforms and devices they’re using.
CREATIVE VIDEO
CYCLE AFTER CYCLE, WE HAVE SEEN THE IMPACT
CREATIVE VIDEO CONTENT CAN HAVE ON A RACE.
From raising money to persuading voters, video is a powerful tool in any campaign’s tool box. In fact, 95% of voters retain more information from video than from text.
OUR DIGITAL SERVICES
DEBBY BURNETT, CO-03
Yes, the Boebert seat! We worked with Dr. Debby Burnett to craft a video that played to her rural roots and acknowledged the absurdity and damage done by the incumbent.
This video went viral on TikTok — receiving over 1.1M views, and won three Pollie Awards for creativity and humor.
OUR DIGITAL SERVICES
CLICK TO VIEW
CLICK TO VIEW
CHRIS DE BARRENA-SAROBE, CHESTER COUNTY DA
Chris is a former federal prosecutor running in a district where public safety is a top issue for voters. We spoke to this issue while also illustrating Chris’s experience and highlighting his young family.
Chris won by almost 13 points.
OUR DIGITAL SERVICES
DELEGATE ERIC EBERSOLE, MD-44A
With newly drawn district lines, Eric, a retired public school teacher, wanted to introduce himself to new voters and highlight the important progressive work he’d done in the General Assembly.
Delegate Ebersole won-handedly by almost 25 points.
OUR DIGITAL SERVICES
CLICK TO VIEW
SOCIAL MEDIA
From organic to paid ads, social media can overwhelm even the most organized campaigns. We here at Blue Nation Strategies are here to help! We can map out calendars, create content, brainstorm strategies, and provide best practices for maximizing your social media enagement and reach. platforms.
With over 90% of Americans actively using at least one social media platform, we need to meet voters where they are to persuade them and turn them out to vote.
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
DISPLAY ADS
Display ads are the most cost-effective form of digital advertising. We often refer to them as digital yard signs. They work best when IP-matched and paired with video and social media ads. Recently, we have found great success incorporating GIFs into our display ads — we’ve seen increased engagement and higher recall.
REP. PLESA CREATIVE
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
SAMPLE BUDGET OPTIONS
OUR DIGITAL SERVICES
$100,000 Option | Start Date — August 1
This budget starts with a slow burn awareness campaign from August 1 to just after Labor Day, building name ID through CTV and display ads that prompt voters to search for Mihaela. Paid Google and YouTube will help promote her policy positions, accomplishments, and bio. In September, we will begin targeting persuasion voters in our mail universe. These voters will receive CTV, Hulu, video, display, paid search, and YouTube ads. In October, we will begin running ads to GOTV targets. These voters will receive CTV, Hulu, video, display, paid search, and YouTube ads.
$125,000 Option | Start Date — July 15
We use the same strategy as in Budget 1. The increased spend allows for an earlier start date for the awareness campaign, beginning on July 15, and the addition of Hulu ads in the first wave of digital.
$175,000 Option | Start Date — June 24
This budget builds on Budget 2 and allows the campaign to build name ID and awareness even earlier, beginning on June 24, without sacrificing frequency or platforms.
CONCLUSION
Thank you for taking the time to review our proposal! Please contact Jeannie Carlson with any questions at Jeannie@BlueNationStrategies.com or at 714.875.2857.
@BlueNationStrategies
