BlueNationStrategies.com @BlueNationStrategies
BLUE NATION STRATEGIES IS A WOMAN-OWNED AND WOMAN-RUN FIRM WITH EXPERIENCE IN OVER 40 STATES. We’re proud to work with a diverse group of partners and vendors — 100% of our partners identify as female, LGBTQ+, Black, or Hispanic.
TABLE OF CONTENTS OUR DIGITAL SERVICES ...................................................................................... 2 CREATIVE VIDEO .................................................................................................... 4 SOCIAL MEDIA ......................................................................................................... 8 DISPLAY ADS ............................................................................................................ 9 PLESA CREATIVE ..................................................................................................... 10 CONTACT US ............................................................................................................. 11
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
BLUE NATION CAN HANDLE YOUR
CAMPAIGN’S DIGITAL NEEDS
through IP-matched display, native, video, and CTV, Google Search, and social media ads. We can help you target thousands of direct media outlets, sellers, and platforms — from Hulu-exclusive content to the New York Times and MSNBC to local news sites and streaming radio and podcasts and even mobile apps — to ensure you’re reaching your target audiences on the platforms and devices they’re using.
CREATIVE VIDEO
CYCLE AFTER CYCLE, WE HAVE SEEN THE IMPACT
CREATIVE VIDEO CONTENT CAN HAVE ON A RACE.
From raising money to persuading voters, video is a powerful tool in any campaign’s tool box. In fact, 95% of voters retain more information from video than from text.
OUR DIGITAL SERVICES
DEBBY BURNETT, CO-03
Yes, the Boebert seat! We worked with Dr. Debby Burnett to craft a video that played to her rural roots and acknowledged the absurdity and damage done by the incumbent.
This video went viral on TikTok — receiving over 1.1M views, and won three Pollie Awards for creativity and humor.
OUR DIGITAL SERVICES
CLICK TO VIEW
CLICK TO VIEW
CHRIS DE BARRENA-SAROBE, CHESTER COUNTY DA
Chris is a former federal prosecutor running in a district where public safety is a top issue for voters. We spoke to this issue while also illustrating Chris’s experience and highlighting his young family.
Chris won by almost 13 points.
OUR DIGITAL SERVICES
DELEGATE ERIC EBERSOLE, MD-44A
With newly drawn district lines, Eric, a retired public school teacher, wanted to introduce himself to new voters and highlight the important progressive work he’d done in the General Assembly.
Delegate Ebersole won-handedly by almost 25 points.
OUR DIGITAL SERVICES
CLICK TO VIEW
CLICK TO VIEW
MARYLAND HEALTHY WORKING FAMILIES ACT
In 2017, Blue Nation led the charge to successfully overturn Governor Hogan’s veto of paid sick leave for the Maryland Working Families Coalition. This spot ran on multiple digital platforms before the veto override, encouraging constituents to reach out to their members to support the bill.
OUR DIGITAL SERVICES
SOCIAL MEDIA
From organic to paid ads, social media can overwhelm even the most organized campaigns. We here at Blue Nation Strategies are here to help! We can map out calendars, create content, brainstorm strategies, and provide best practices for maximizing your social media enagement and reach. platforms.
With over 90% of Americans actively using at least one social media platform, we need to meet voters where they are to persuade them and turn them out to vote.
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
DISPLAY ADS
Display ads are the most cost-effective form of digital advertising. We often refer to them as digital yard signs. They work best when IP-matched and paired with video and social media ads. Recently, we have found great success incorporating GIFs into our display ads — we’ve seen increased engagement and higher recall.
REP. PLESA CREATIVE
OUR DIGITAL SERVICES
OUR DIGITAL SERVICES
CONCLUSION
Thank you for taking the time to review our proposal! Please contact Jeannie Carlson with any questions at Jeannie@BlueNationStrategies.com or at 714.875.2857.
@BlueNationStrategies
