Mattress
Diamond Mattress Gives Retailers A Competitive Edge With New Gel Tech Mattress By Gretchen Kast Diamond Mattress is launching a new gel grid mattress at the summer Las Vegas Market. Designed to give retailers a competitive edge with gel technology, the Gel Grid by Diamond is priced to move. The new Gel Grid by Diamond collection will debut in the brand’s new Las Vegas Market showroom. The line features two readyto-floor models priced competitively to generate interest and drive traffic. Retailers can also customize the gel grid mattress to fit their merchandising strategy. “Diamond has always been about adding value and giving retailers the best margins possi-
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Sleep Retailer / Summer 2022
ble in any innovation we bring to market,” said Shaun Pennington, CEO of Diamond Mattress. “Gel Grid by Diamond enables the retailer to compete with something new and unique for their brand, and it reinforces Diamond’s commitment to growth for our retail partners.” Gel Grid by Diamond solves two of the most common issues that disrupt sleep— sleeping hot and pressure points that cause tossing and turning. The combination of cooling gel material and grid design provides key benefits to promote all-night comfort for rejuvenating rest. In addition to offering soft and firm support, the gel grid design also allows for
multi-directional movement. That means it adjusts to the sleeper to provide more or less support where needed as the sleeper moves during the night. The bed consists of hundreds of grids that can shift in different directions, a design that enables excellent motion isolation. Gel Grid by Diamond also features an open cell design for airflow to prevent hot spots during sleep and aids in maintaining an even temperature throughout the night. Diamond Mattress will showcase this new mattress and more in its new showroom at the summer Las Vegas Market.
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