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NEWS: PROJECTS
Cable TV broadcaster dazzles as the first Korean adopter of Martin ellipsoidal lighting fixtures KOREA
Headquartered in Seongnam-si, the popular South Korean cable television channel, NS Home Shopping Co Ltd, will soon be celebrating its 20th anniversary. The network’s engaging shopping programmes showcase curated collections of products ranging from apparel and health food to agriculture and furniture, with original content created in four professional studios. Having recognised the fact that broadcast lighting systems in these studios required an upgrade, the network technicians lack of product knowledge and expertise in this category led to distributor Hansam System proposing an upgrade adopting Martin ELP CL ellipsoidal LED fixtures, a landmark occasion for both Harman and Hansam System as it is the first application of ellipsoidal lighting solutions in Korean broadcasting. “NS Home Shopping’s broadcast facilities required a phenomenal lighting setup,” commented Hansam System sales manager, Yongoh Lee. “They were previously using conventional PAR fixtures but wanted to implement ellipsoidal LED fixtures for their varied lighting effects and ability to suit the mood of a wide range
impressive brightness, vivid colour rendering and competitive pricing.” The Martin ELP CL ellipsoidal LED fixtures produce balanced beam outputs, whilst simplifying blending and mixing between fixtures. The fixtures can be integrated with any industry-standard lens tube in 19°, 26°, 36° and 50° beam angles. The same supplier also included Martin ELP 36° lens tubes to allow NS Home Shopping to utilise the ELP fixtures across a wide range of requirements, such as gobo projection, architectural lighting, art lighting and billboard lighting. “Because NS Home Shopping deals with a ride range of consumer products, we wanted the lighting solutions to be customisable for each product,” explained NS Home Shopping lighting director, Hoseok Lee. “Hansam System’s demonstrations were impressive and we are delighted with the premium brightness and colour rendering offered by the ELP CL fixtures.” of programmes. NS had high standards regarding the durability, dimming accuracy, beam balance, quality of light, colour and
colour mixing of any potential solutions. Martin ELP fixtures satisfied their needs with dynamic performance, high output,
www.gs.co.kr www.hansamsystem.com pro.harman.com
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