2024 PARTNERSHIP OPPORTUNITIES
Presented by:
Katina Hawkins, Director of Partnership Engagement
George A. Peters II, Co-Founder
Lauren Grove, Co-Founder
hbcuspringcoming.com
LOS
ANGELES
MAY 3-5
TABLE OF CONTENTS ABOUT US KEY FACTS 2024 EVENT LINEUP PARTNERSHIP OPPORTUNITIES SUPPORTERS + PRESS CONTACT US 18 03 05 07 16 14
Dear Corporate Partner,
It’s with great excitement that we extend an opportunity for your corporation to partner with HBCU SpringComing™ for our 2024 festivals being held in Birmingham March 28-30, New York City April 18-21, and Los Angeles May 3-5.
From the start, our mission has been to preserve the legacy of the Black college experience while promoting support of Historically Black Colleges & Universities through alumni involvement.
We started in New York City in 2015 as a festival of events designed for people in the Tri-State area to experience the magic and majesty of alumni gathering for an HBCU homecoming.
In 2022, HBCU SpringComing made its way to Birmingham, a city deep rooted in Black excellence in a state that is home to the largest number of HBCUs in the country. Leading up to our 10th anniversary, we’re thrilled to be taking our talents out west, expanding the country’s largest HBCU alumni festival to a city rich in HBCU graduates: Los Angeles!
As we’ve grown, we’ve never lost focus of those students who needed just a few more resources to confirm their commitments to one of the 107 HBCUs across the country. To date, HBCU SpringComing has provided nearly $250,000 in scholarships to HBCU students. By partnering with us, your business has the opportunity to tap into a diverse and highly skilled talent pipeline, get your brand in front of one of the most socially and economically influential communities, and invest in the future of Black Americans.
We’re honored to share this opportunity to partner with our community of leaders that continue to pave the way in influencing culture, innovating in business, and break barriers every step of the way. Please consider building a strategic and sustaining partnership with us that will drive value, revenue, and a quality investment that will help steward progress toward a more equitable world.
Kind Regards,
Lauren Grove and George A. Peters II Co-Founders, HBCU SpringComing™03
ABOUT US
OUR LEGACY
Historically Black Colleges & Universities are institutions of higher education in the United States that were established as a response to the African American community’s inability to receive a competitive public education and their dramatically low representation in institutions of higher learning across the nation. While designated to primarily serve the African American community, HBCUs have always admitted students of all races.
HBCU SpringComing is an annual festival that celebrates this unique experience through events, scholarships, panels, service activities, and more.
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REACH THE RIGHT AUDIENCE
3 CITIES
BHAM March 28-30
NYC April 18-21
LA May 3-5
19 EVENTS
ACROSS 11 DAYS
23-50 ATTENDEE AGE
✔ GEN Z, MILLENNIALS, GEN X
✔ SUCCESSFUL CORPORATE PROFESSIONALS, ENTREPRENEURS, CELEBRITIES, & INFLUENCERS
✔ HOUSEHOLD INCOME $70K+
OVER THE YEARS
WE’VE HAD
40+ HBCUs REPRESENTED $250K
30K+
76 SCHOLARSHIPS AWARDED
TOTAL ATTENDEES
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KEY FACTS
745K SOCIAL MEDIA IMPRESSIONS
KEY FACTS
DIGITAL ENGAGEMENT
75K UNIQUE PAGE VIEWS
20K ENGAGEMENTS
61K VIDEO VIEWS
8K EMAIL BLAST LIST
33% AVG EMAIL OPEN RATE
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2024 EVENTS
On our “Road to TENure” leading up to our 10th Anniversary, we’ll be hosting HBCU-centric events throughout the year.
In addition to HBCU SpringComing, partnership opportunities are available beyond the festivals.
NIKE YARDRUNNERS
AFTERPARTY
Co-hosting an event for Nike’s campaign that empowers and uplifts HBCUs
BROOKLYN NETS HBCU NIGHT
An annual BHM event at Barclays Center recognizing the contributions of HBCUs
HBCU SpringComing
BIRMINGHAM
28th-30th
HBCU SpringComing
NEW YORK CITY
18th-21st
HBCU SpringComing
NEW CITY: LOS ANGELES
3rd-5th
HBCU
LIVE @ US OPEN
Honoring the longstanding connection between the sport of tennis and HBCUs
MAGIC CITY CLASSIC
An annual football match between the two largest HBCUs in AL, Alabama A&M and Alabama State
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EVENT LINEUP JAN FEB MAR APR MAY AUG OCT
*Tentativeschedule
LOS ANGELES SCHEDULE
FRIDAY MAY 3
SATURDAY MAY 4
SUNDAY MAY 5
PAJAMA ROLLER JAM
8pm - 10pm
MORNING MINDSET
7am - 9am
HAV PLENTY BRUNCH
12pm - 5pm
SCHOOL DAZE
12pm - 5pm THE BONFIRE
Hosted by DJ Trauma 6pm - 10pm
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EVENT LINEUP
*Tentativeschedule
FRIDAY, MAY 3 | 8PM - 10PM
PAJAMA ROLLER JAM
Join us for a night out combining two of your favorite throwback activities into one: the Pajama Roller Jam.
This is more than just a good time – it’s an experience guests won’t soon forget! From guest DJs spinning old school favorites to the latest tracks, partygoers get a chance to let loose at the rink.
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SATURDAY, MAY 4 | 7AM - 9AM
MORNING MINDSET
Morning Mindset is a wellness experience for the body and soul.
Designed for people of all ages and fitness levels, this event supports women and men on their journey to elevating their minds, hearts, and spirits.
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SATURDAY, MAY 4 | 12PM - 5PM
SCHOOL DAZE
As one of the most highly visible and highly-trafficked events of the weekend, this is an amazing opportunity to participate in the festivities. Get ready for live music, DJ sets, guest performances, games, family tennis, vendor & organization tents, and more!
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SATURDAY, MAY 4 | 6PM - 10PM
THE BONFIRE
Hosted by DJ Trauma
There’s nothing more quintessentially L.A. than a beach bonfire, but you haven’t experienced one quite like this. DJ Trauma will be hosting a night to remember, complete with your favorite people, music, and all the good vibes.
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SUNDAY, MAY 5 | 12PM - 5PM
HAV PLENTY BRUNCH
Complete with amazing food and a musical journey reminiscent of freshman year, guests are guaranteed to get an experience beyond what their social media feeds can handle.
This is the quintessential farewell (for now) brunch of the weekend!
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LA SPONSORSHIP BENEFITS
PRESENTING SPONSOR
$300,000
- Presenting Sponsor credit on all materials and all media
- Branding on all marketing materials – prominently featured on website
- Logo on step & repeat
- 4 Birmingham Promise Scholarships in company name ($1500 each)
PLATINUM SPONSOR
$75,000
- Branding on all marketing materials – prominently featured on website
- Logo on step & repeat
- Two $5,000 LA Scholarships donated in company name
- Sizzle reel about your business shown during WFHere & School Daze
- 4 NYC Scholarships donated in company name ($5000 each)
- 4 LA Scholarships donated in company name ($5000 each)
- Sizzle reel about your business shown during WFHere & School Daze
- 1st choice of placement for 20’x20’ tent at School Daze
SPONSORSHIPSECURED
- Special introduction at School Daze event w/ 3-minute remarks
- Live stream shoutouts on all social media and at every event
- Branded disposable cell phone chargers at School Daze (500 qty)
- Giveaways at all HBCU SpringComing events
- Table for 10 at Hav Plenty Brunch (closing event)
- Inclusion of company logo on all video content
- Signage on stage at School Daze
- Branding on website
- Branding on email blasts
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Special introduction at School Daze event w/ 1-minute remarks
- Giveaways at all HBCU SpringComing events (optional)
- Table for 10 at Hav Plenty Brunch (closing event)
- Signage on stage at School Daze
- Branding on website
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PARTNERSHIP OPPORTUNITIES
*SponsorshipbenefitsincludeonlytheLosAngelesHBCUSpringComingFestival
LA SPONSORSHIP BENEFITS
GOLD SPONSOR $50,000
- Logo on step & repeat
- One $5,000 LA Scholarship donated in company name
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Giveaways at all HBCU SpringComing events (optional)
- Table for five (5) at Hav Plenty Brunch (closing event)
- Signage on stage at School Daze
- Branding on website
SILVER SPONSOR $25,000
- Logo on step & repeat
- One $2,500 LA Scholarship donated in company name
- Choice of placement for 10’x10’ tent at School Daze (by sponsorship level)
- Signage on stage at School Daze
- Giveaways at all HBCU SpringComing events (optional)
- Table for two (2) at Hav Plenty Brunch (closing event)
- Branding on website
MORE OPPORTUNITIES AVAILABLE
Don’t see what you’re looking for?
We can work with you to customize offerings to fit your company’s needs, from brand activations to community engagement. There are also limited smaller scale partnerships available.
OPPORTUNITIES
PARTNERSHIP
15 *SponsorshipbenefitsincludeonlytheLosAngelesHBCUSpringComingFestival
PAST SPONSORS + PARTNERS
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SUPPORTERS
THE MEDIA LOVES US
The Rise of Experiential
Created by Black Innovators to Celebrate Black Culture
For The Alumni & The Allies: The 9th Annual HBCU SpringComing Is Bringing Black Excellence to Birmingham & NYC
HBCU SpringComing Festival is Giving Birmingham High School Students
$1K Scholarships
HBCU SpringComing welcomes grads back home with 9th annual festival in NYC
The city of Birmingham to host HBCU SpringComing Festival
HBCU SpringComing, now in its 9th year, celebrates ‘rich legacy’ of excellence
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PRESS
THANK YOU
We appreciate your consideration. Please submit your sponsorship reservation online at bit.ly/hbcuspringcoming.
All reservations are due by April 15, 2024.
Should you have any questions or need additional information, please contact:
Katina Hawkins
Director of Partnership Engagement partnerships@hbcuspringcoming.com
CONTACT
US