Indigo Signs P H OTO S: P R O V I D E D | S TO R Y: M A R I A F L E C K
T
imes of change are opportunities
digital displays. The initiative took off
protocol was followed just as closely.
for communities to grow stronger
quickly in a short amount of time. By
Employees were asked to work from
together. In 2020, Indigo Signs took this
the end, Indigo donated over $20,000 in
home if they could, and any technology
to heart as the company worked to help
temporary signage to these facilities.
needed for this transition was provided.
healthcare facilities and businesses keep
Staff who continued to work at the After starting the healthcare signage
offices wore masks and had their
initiative, Indigo began reaching out
temperatures checked. Work schedules
Indigo Signs donated over $20,000 worth
to all other businesses, offering various
were staggered to limit contact between
of free signage to healthcare facilities
signage, and door, window, and floor
people.
to ensure they could relay important
graphics at a discounted price. Indigo
information to the public throughout the
manufactures all signage inhouse,
Indigo Signs exemplifies local businesses
coronavirus pandemic.
so whether the signs communicated
helping other local businesses succeed.
on top of an everchanging situation.
new social distancing protocol, safety
Indigo was founded in Fargo in 1996
In March, as the coronavirus began
protocol, or new hours, they were able to
and has grown to service all of North
spreading across the United States,
ensure a quick turnaround even in the
Dakota, western Minnesota, northern
Indigo Signs formed an internal team
chaos of the pandemic. All of Indigo's
South Dakota, and eastern Montana
that met to discuss how to handle the
products were made easy to self-install
thanks to community support. Indigo
virus’ inevitable spread to North Dakota.
and uninstall, ensuring safe, contactless
loves to give back to their community.
Their primary focus in the beginning
service.
“The employees that work at Indigo are a
was on the healthcare industry and
part of the community too,� said Angela
getting information on events like free
In addition to the signage, Indigo began
Dahl, director of marketing at Indigo
drive-through testing to the public.
offering new PPE. Using polycarbonate,
Signs. Through its generosity, Indigo
Indigo started a campaign that offered
they created customizable and semi-
made a huge impact on the health and
communication signs completely free
permanent COVID barrier shields that
safety of our community.
of charge to local and state healthcare
became high in demand.
facilities, large or small. Indigo also offered free tech support for exterior
Internally at Indigo, coronavirus
24 BISMARCK MAGAZINE | JANUARY-FEBRUARY 2021
