Beko and Whirlpool coming together is one of the best things that could have happened for the industry’
Exclusive interview with Teresa Arbuckle, Beko Europe’s regional MD and VP for the UK
● Dealer Focus: Fields on good, old-fashioned customer service ● What’s Hot: Custom Install
● Features: Home Laundry, Floorcare/ SDA and Distribution
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Navigating Challenges and Opportunities
Bira CEO, Andrew Goodacre, looks ahead to this year’s Autumn Statement, outlines some of the challenges on the horizon, and highlights the strengths and benefits of independent retailers.
As we gear up for the bustling winter season, it’s a fitting time to reflect on the state of independent retail in the UK.
The past year has brought its share of challenges, but it’s also highlighted the resilience and adaptability of our sector.
We have recently engaged in productive discussions with the British Retail Consortium (BRC) and other larger retailers about the proposed reforms to the UK Producer Responsibility System for WEEE. Recognising the potential impact on our members, we’ve commissioned research to calculate the costs these reforms could generate for retailers.
This data will be invaluable in our ongoing dialogue with policymakers, ensuring that the voice of independent retailers is heard loud and clear.
Autumn Statement
As we look ahead to the Autumn Statement on October 30, our primary focus is on retaining the 75 percent retail business rates discount for 2025/26.
This discount has been a lifeline for smaller retailers across England, and we’re pushing hard to see it reinstated in Scotland, Wales, and Northern Ireland as well. The health of our high streets depends on it.
National Living Wage
First and foremost, I’d like to draw attention to an oftenoverlooked aspect of our businesses – employment contracts.
With potential changes to employment rules on the horizon, having professionally crafted contracts is more crucial than ever.
These documents aren’t mere formalities – they are the bedrock of our relationships with our staff, setting clear expectations and protecting all parties involved.
I urge all Retra members to review their current contracts and consider utilising the expertise of our partners at Worknest to ensure compliance and tailored protection for your business.
WEEE
On the regulatory front, the Waste Electrical and Electronic Equipment (WEEE) regulations continue to be a hot topic.
Another key issue on our radar is the National Living Wage. Early indicators suggest a potential 5.5 percent increase next year.
While we support fair wages, we are advocating for a balanced approach that considers the financial realities facing small businesses in the current economic climate.
“
The past year has brought its share of challenges, but it’s also highlighted the resilience and adaptability of our sector
“
Amazon
I’m pleased to report progress on our class action against Amazon. All necessary papers have been served, and while there’s a competing claim, we remain confident in the strength of our case.
This action represents our commitment to ensuring a level playing field for all retailers, big and small.
As we enter the crucial winter trading period, I’m reminded of the unique value that independent retailers bring to our communities.
Expert
Your personal service, expert knowledge, and connection to local customers are irreplaceable assets.
While the retail landscape may be challenging, it’s these qualities that will see us through.
In closing, I want to express my gratitude for your continued trust in Bira and Retra. Your insights and experiences shape our strategies and strengthen our collective voice.
Here’s to a successful autumn and winter season. May your tills be merry and bright!
Andrew Goodacre
Sean Hannam 07932 586001 hannamsean95@gmail.com
Consultant Editor: Richard Stevenson 07974 926157 d@quickbrownfoxpr.com
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Retra c/o British Independent Retailers Association
All rights reserved. No part of this publication may be reproduced in any form (including photocopying or storage by electronic means) without the permission of the copyright owner. The articles and opinions contained in this publication do not necessarily reflect those of Retra.
While Retra endeavours to ensure that the information in this publication is accurate and contains nothing prejudicial to the position or reputation of any party, Retra shall not be liable for damages (including without limitation damages for loss of business or loss of profits) arising in contract, tort or otherwise from this publication or any information contained within it.
Nor shall Retra be held liable for damages arising from any action or decision taken as a result of reading this publication.
Home Laundry Feature
Retra retailers win big at IER Awards 2024
Many Retra members were among the winners of the IER Awards 2024, which celebrated the outstanding achievements of electrical retailers and manufacturers.
This year’s event was hosted at the Riverbank Plaza Hotel, London, on July 5. Big winners of the day included Retra members Crampton & Moore, who clinched the title of Best Independent Retailer, and Avensys, who collected the Award for Best Large Independent Retailer – Consumer Electronics.
Dacombes of Wimborne scooped the award for Best Small Independent Retailer – Consumer Electronics, while Donaghy Brothers took home the trophy for Best Omnichannel Retailer.
Other Retra winners included Forbes Rentals, who picked up two awards, one for Best Independent Retailer Website and one for Best Independent Retailer Marketing and Advertising Campaign.
The award for Best Retailer Customer Service was won by Retra member Wellington’s Home Electrical.
Miele won the award for Best Industry Training and buying group Euronics walked away with the prize for the Best Marketing & Advertising Campaign – Supplier (see page 14).
Innovation was at the forefront of the manufacturer awards, with Sony taking home the Best Smart Innovation Consumer Electronics Award for its A9 III mirrorless camera, and Blomberg winning in the Smart Innovation Major Domestic Appliances category for its fullsize dishwasher with DeepCare, the LDF63440X.
The event also recognised individual achievements, with Emma Needham of Jersey Electrical (Powerhouse) winning the Rising Star Award and Steve Scogings, managing director of Stellisons, being crowned Best Overall Individual Independent Retailer - Focused on Sustainability.
Jeff Moody, commercial director of Bira, said: “The IER Awards continue to showcase the incredible talent and innovation within our industry. It’s inspiring to see both established names and newcomers pushing the boundaries of what’s possible in electrical retail. Congratulations to all the winners and nominees who are driving our sector forward.”
The awards ceremony was made carbon neutral thanks to sustainability partner Repic.
The event concluded with the Contribution to the Industry Award, presented to David Meyerowitz, former CEO of Haier UK and Ireland, for his significant impact on the sector.
Mr Meyerowitz retired at the end of last year, after 33 years working for the business.
For a full list of the winners, see: www.ierawards.co.uk/ winners-2024/.
Haier Europe appoints new MD for UK and Ireland
Haier Europe has appointed Diego Perrone as its new managing director for the UK and Ireland.
He will be responsible for expanding Haier Europe’s leadership in the UK and Irish markets and driving profitability and business growth.
Mr Perrone joined Haier Europe in 2022 as head of cooling, with accountability for product leadership and the company’s business in the refrigeration segment.
He has extensive international experience in strategy and marketing across multiple businesses, including industrial goods, telecommunications and media,
Diego Perrone
as well as a deep knowledge of the white goods industry.
Commenting on his new role, Mr Perrone said: “I am delighted to be joining Haier UK & Ireland, and I am excited about the opportunity to bring our vision to life as the first consumer choice for smart home solutions. I am also eager to continue the outstanding work of the team in driving profitable business growth and ensuring the long-term success of Haier Europe.”
Diego Perrone replaces Neil Tunstall who was recently appointed as CEO of Haier Europe. The change is effective as of October 1, 2024.
David Meyerowitz
Berlin Birthday - IFA Turns 100
IFA, the Berlin-based tech trade show, celebrated its 100th anniversary this year, with 215,000 visitors from 138 countries in attendance – up by almost 20 percent from 2023 but remaining lower than pre-pandemic levels.
While attendee numbers at Messe Berlin grew, exhibitors decreased, with 1,800 companies showing their products and services, down from 2,000 the year before.
According to a report by tech analysts, Futuresource, IFA 2024 was somewhat quieter than previous shows, with many products being recycled from launch events earlier in this year.
German brands Bosch and Siemens showcased their latest home appliances, which included a focus on digitalisation and sustainability – the latter was one of the key themes of this year’s show.
Taking over the entire Hall 1.1 at IFA, Bosch and Siemens used a space of 6,000 square metres to display their devices, including a celebration of the 10th anniversary of the Home Connect digital ecosystem, and offered a glimpse into the future of the connected kitchen, including what is claimed to be the world’s first Matter-enabled home appliance.
The product, an XXL built-in combi fridge freezer for both the Bosch and Siemens brands, will launch in 2025.
The new Matter connectivity standard will enable fast and easy cross-brand connectivity in the future, offering even more benefits for everyday use, said BSH.
Matter-compatible appliances can be controlled via various apps and technologies, either actively or automated, and self-controlled in the background. BSH said this enables the company to prepare itself for the smart home of the future.
“I am delighted that as Europe’s leading home appliance manufacturer, we have always been able to excite people at IFA with our latest products,” said Enrico Hoffmann, BSH’s head of sales, Central Europe.
“This year’s 100th anniversary of IFA provides a unique environment to present new
technologies from our brands Bosch and Siemens that meet our consumers’ needs while addressing important trends like Artificial Intelligence (AI) and energy efficiency.”
Smart technology, sustainability and AI were also key themes of Haier Europe’s IFA exhibition space, with the brand highlighting its “hyper-connected and integrated customisable ecosystems”.
The largest area of Haier Europe’s exhibition stand was dedicated to the company’s extended smart home ecosystem, designed to showcase the connectivity between its products and services.
IoT and AI played a major role, with the brand’s hOn app at the centre of the action and showing how connected appliances can be integrated into a smart energy system.
“We have been working for a long time on energy efficiency strategies that could have immediate and functional applications,” said Gianpiero Morbello, head of brand strategy and IoT at Haier Europe.
“IFA is the perfect stage to present our vision of an extended, connected and interconnected ecosystem that includes partnerships with energy suppliers and initiatives that we think can lead the international industry.”
He added: “Haier Europe is a pioneer in the world of Artificial Intelligence and the Internet of Things, that with the hOn app with its millions of active users in Europe is making this revolution possible by learning from the desires and needs, creating increasingly personalised opportunities.”
Haier Europe’s IFA stand also showcased the new Haier KSDA range – the new I-Master Series 7 range of small appliances that follow on from the successful I-Master Series 5 range debuted last year.
Welcome to the autumn / winter edition of Alert
Since the last time we published, we have a new government in charge of the UK – I can’t say much has changed for me on a personal level following the Labour win, and from speaking to several retailers and brands, I think it’s business as usual for them too – pretty tough, and I’m predicting it will stay like that for the next few months.
This issue went to press before the Chancellor’s Autumn Statement, which is due on October 30.
In the run-up to the announcement, Bira has expressed its concerns about several issues affecting independent retail.
It has emphasised the need to extend the Retail, Hospitality and Leisure (RHL) relief on business rates and urged the government to freeze the small business multiplier at 49.9p, continue the Small Business Rate Relief (SBRR) scheme, and maintain the RHL relief payment at a 75 percent discount until the wholesale reform of business rates is completed.
These measures are seen as vital lifelines for independent retailers struggling in a challenging economic climate.
In this edition (page 13), we report on how Bira and Retra are deeply concerned about the significant increase in fees being implemented by the Financial Conduct Authority (FCA) on independent electrical retailers.
On a more positive note, we have an exclusive interview with Beko Europe’s head honcho in the UK and Ireland, Teresa Arbuckle, who is upbeat about the Beko and Whirlpool merger, and is confident that the industry will soon pick up after a tough time post-Covid.
We also have some expert marketing advice on how to make the most of Black Friday and peak season. And, with that in mind, all the best for this crucial trading period, have a great and prosperous Christmas, and I’ll see you on the other side in 2025.
Sean Hannam hannamsean95@gmail.com
Enrico Hoffmann, BSH’s head of sales, Central Europe
Haier Europe press conference at IFA
OCTOBER
13-16
Hong Kong Electronics Fair (Autumn Edition)
Hong Kong Convention and Exhibition Centre (HKCEC), China
www.hktdc.com/event/ hkelectronicsfairae/en
16 Bira Conference
London – 10am to 4pm. One Great George Street Westminster, London www.bira.co.uk
24 The ERT Awards
The Grand Connaught Rooms
London www.ertawards.co.uk
NOVEMBER
21 Electrical Product Safety Conference
Church House, London www.electricalsafetyfirst.org.uk
DECEMBER
3 TRIC Christmas Lunch
The Londoner
Leicester Square, London www.tric.org.uk
JANUARY 2025
7-10 CES
Las Vegas Convention Centre Nevada www.ces.tech
FEBRUARY
21-23 The Bristol Hi-Fi Show
Marriott City Centre Hotel Bristol www.bristolshow.co.uk
MARCH
21-April 6 Ideal Home Show
Olympia London www.idealhomeshow.co.uk
APRIL
2-3 Retail Technology Show
ExCel , London
www.retailtechnologyshow.com
13-16 Hong Kong Electronics Fair (Spring Edition)
Hong Kong Convention and Exhibition Centre (HKCEC), China
www.hktdc.com/event/ hkelectronicsfairse/en
JUNE
10-11 The Exclusively Show, The Business Design Centre Islington, London www.exclusivelyshows.co.uk
JULY
4 IER Awards 2025 Park Plaza Riverbank
London www.ierawards.co.uk
Samsung’s on a mission to deliver AI For All – IFA 2024
Samsung used this year’s IFA show in Berlin (Sept 6-10, Messe Berlin) to continue to outline its vision of ‘AI For All.’
At its press conference, the South Korean tech giant highlighted its commitment to democratise AI, enabling more people to benefit from its uses.
“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, chief marketing officer, Samsung Europe.
“At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it.
“We believe AI should act like multiple pairs of helping hands, meeting your needs and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”
Samsung’s AI for All initiative spans a wide range of its AI-enabled products, from mobile devices, home appliances and home entertainment systems.
By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in use.
Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when you’re home or away and navigating Samsung TVs.
Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.
The brand has continued its mission to become net zero by 2050, with 93 percent of its DX Division operations running on renewable energy sources.
On stage at IFA, Samsung revealed that the Bespoke AI Laundry Combo (washer and dryer) is now rolling out across Europe and will be available in the UK this November.
The appliance, which has a 7in display and integrates a washer and a dryer into a single unit, analyses the fabric and load sizes, and uses AI to optimise the washing and drying process, finishing the wash and dry cycle in one queue.
Samsung said the wash cycle not only meets but surpasses the minimum energy efficiency
requirements for the A-grade rating by up to 20 percent, and the wash and dry cycle combined also meets the A-grade rating.
This performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.
Discussions around AI and its role in our lives have grown significantly. At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it
Benjamin Braun, chief marketing officer, Samsung Europe
“As the world, and Europe in particular, is prioritising smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo in Europe,” said Moohyung Lee, executive vice-president and head of the customer experience team for the Digital Appliances Business at Samsung.
“By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”
In a post-IFA report, tech analysts Futuresource said that Samsung is expected to continue to integrate AI into a growing number of products, but the features will primarily be in high-end products. However, it is expected that AI will eventually come to low-end products at more affordable prices.
Stoves and Belling give their Mini Range cookers a makeover
Glen Dimplex Home Appliances (GDHA) has relaunched its popular Belling and Stoves dual-fuel Mini Range cookers, with significant upgrades, including an innovative AirFry function.
The re-engineered models are the first launches from the company following a significant update to its manufacturing processes and an investment in research and development.
Years of research from GDHA’s internal designers has resulted in the design of the Farmhouse and Richmond Deluxe Mini Range cookers being updated with cutting-edge technology to cater to
the evolving needs of modern kitchens. The result is a product which, claims GDHA, genuinely has all the features and functionality of a true range cooker, but in a smaller size.
The Belling Farmhouse 60DF Mini Range cooker is suitable for smaller kitchen spaces and has a five-setting multifunction double with a new AirFry function and specialist tray, which is handy for busy families seeking quick and healthy meals. The durable four-burner hob, including a large wok burner, offers versatile cooking capabilities.
The Stoves Richmond Deluxe 60cm Mini Range cooker has a 13-setting multifunction main oven, with features including AirFry technology, a Steam & Infuse accessory, rapid pre-heat function, and Equiflow Technology for even heat distribution.
The TrueTemp digital thermostat ensures precise temperature control, while the 4kW PowerWok delivers intense heat for stir-frying.
“We’re excited to reintroduce these iconic models with enhanced features and capabilities,” said Steve Dickson, head of marketing and innovation at GDHA.
“The Belling Farmhouse and Stoves Richmond Deluxe Mini Range cookers are not range lookalikes. They have been engineered to provide all of the high-tech functionality of a range cooker. They represent our commitment to providing exceptional cooking experiences that blend style, functionality, and innovation.”
‘The market is tough, but we’re confident it will pick up’
Alert talks to Steve Dickson, GDHA’s head of marketing and innovation, about the latest Stoves and Belling products, the company’s new manufacturing partnership, and current market conditions.
Alert: So, you’ve just unveiled some new Stoves and Belling Mini Range cookers…
Steve Dickson: They’re effectively phase one of three phases of new products that will hit the market in 2024 – they’re 60cm dualfuel models. We created the Mini Range sub-category probably 15 years ago or so and it’s become quite popular – if you haven’t got space for a range cooker, here’s one in a smaller size.
All of the specifications from the Belling and Stoves full-size range cookers are available on the 60cm products, so that’s our point of difference, and we’re introducing AirFry – we’re first to market with an AirFry function on a freestanding cooker, which we have high hopes for.
Alert: And there are more new products coming out soon?
SD: In October, we’ll be launching 90, 100 and 110cm dual-fuel products, and in November / December we’ll have all the electric and induction products to follow.
Alert: You’ve recently closed the GDHA manufacturing site in Prescot, Merseyside, haven’t you?
SD: Yes – that’s right. That was obviously not a decision that was taken lightly, but it’s part of a wider business transformation project. We announced our intention to close the site last November and went through a period of consultation. It’s about the future of the brands – we found ourselves in a position where sustained cost pressures and high over-heads meant that we just weren’t competitive in the market, and we were drifting away
from our core consumer base.
We had to find a sustainable future for the brands. It was a tough decision, but it was the right one – the leadership team stand by it and has the full support of the Glen Dimplex Group.
What it meant was that we had to search for a manufacturing partner that we could trust and was able to create the products to the quality and the standard that we expect, and we found a manufacturing partnership in China.
We knew we couldn’t just source products and expect our consumers and trade partners to buy into that.
We’ve invested over one million pounds in brand-new tooling, which our manufacturing partner is using, and we have our own quality team on-site, and we’ve retained our UK quality team in the North West, and our own design engineers. Our partner also has ambitious plans in terms of innovation, which is important for the future of the brands. We’re already working on the next phases for 2025, 2026 and beyond, which is exciting.
Alert: So, how’s the market? Is it still tough?
SD: It’s a mad scramble for market share and a bit of volume –it’s really tough, but we’re confident it will pick up. This industry is linked to house moves and once that environment becomes buoyant… It will definitely come back.
I think there’s been a shift in people’s attitudes to major domestic appliances – they’re holding on to them a bit longer, and there’s the whole sustainability piece. All of that is good at a consumer level, but it makes it more difficult for us in the industry.
Steve Dickson
Belling Mini Range cooker with AirFry function
Stoves Mini Range cooker
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Benefits include:
• Negotiated rates for Retra members
• 30% seasonal stock increase over four months — January, October, November and December
• £100,000 for contents, fixtures and fittings included as standard if requested
• £10,000 tenants improvements cover for items such as shop front signs, grilles, shutters and mezzanine floors included as standard if requested
• £10,000 of theft cover included as standard for shoplifting losses at retail premises
• £2,000,000 business interruption cover per location or four times the stock sum insured whichever is the greater (24 months maximum indemnity period), included as standard for loss of profit following an insured loss
• The above are standard automatic levels of cover although higher sums insured may be available if required
• Automatic inclusion of £5,000,000 public and products liability cover for work carried out away from your own premises
• 24/7 claims reporting insurer helpline with in-house claims assistance provided by the Gallagher Electracare team on your behalf
Retra associate member Creda and its manufacturing partner, the Turkish company Sersim, used this year’s IFA show (Sept 6-10, Messe Berlin) to showcase new products and technology, including range cookers, 80-litre built-in ovens, induction hobs and 60cm freestanding cookers.
Speaking to Alert, Sertaç Sertler, the managing director of Creda, said: “This year at IFA there was an increased focus on energy and sustainability solutions, and we showed our new EPS (Expanded PolyStyrene)-free packaging, as well as A+-rated ovens, low energy kitchens and TFT displays using pre-set recipes. Easy-touse intuitive designs were also at the forefront in discussions about our 2025 range in the UK.”
He added: “One of the other important themes we observed at IFA was that Artificial Intelligence (AI) is becoming more of a part of our everyday lives, and it will help consumers to run their homes with greater comfort and efficiency.
“All manufacturers are rethinking how to cut costs in the home with smart controls and more energy and water-efficient products.”
Creda, which was founded in the UK in 1919, has recently had a change of management. Mr Sertler, who has worked for more than 23 years with the Beko, Leisure and Blomberg brands, has taken over as managing director.
This summer, Creda was bought out by the Sersim Group, which is one of the largest production companies in Turkey.
Mr Sertler has been restructuring Creda – largely in the sales and marketing department.
“I am happy to reassure all of our retailer partners that they can continue trading with us and all of our prior commitments, such as warranties and marketing rebates, will be met,” he said.
He added: “Our range will continue to get stronger, as showcased at IFA, and we will continue to design key models in UK that are suited to UK consumers.
“Creda will continue to support the independent sector and we will have a more focused approach. We expect a recovery in consumers’ home spending as interest rates ease – high street retailers will certainly benefit from this.”
Creda’s products are designed in Britain and respect the traditions and the heritage of the brand – the new products are said to deliver great cooking results by combining the latest technologies with easy-to-use features.
AI is becoming more of a part of our everyday lives, and it will help consumers to run their homes with greater comfort and efficiency
“
“Our heritage is cooking, so, in 2025, our award-winning range cookers and 80-litre built-in ovens will be improved, with more design options – more modern aesthetics and contemporary designs will be added to our traditional range,” said Mr Sertler.
“We are also adding built-in double ovens to our range – 90cm and 72cm – and also the UK’s first 60cm double oven with double air fryers will be in the shops in 2025.”
Creda is also looking to launch into new product categories: dishwashers, heat-pump tumble dryers and large-capacity cooling.
New head of cooling for Haier Europe
Haier Europe has appointed Daniele Pugliese as head of cooling. He will join the company’s senior leadership team and report directly to CEO Neil Tunstall.
Mr Pugliese will be responsible for all business decisions related to the cooling product line, including designing and executing the brand’s long-term strategy and product leadership roadmap.
Commenting on his appointment, he said: “Haier’s track record of global leadership in cooling speaks directly to the quality and culture of its team, which has been a key driver of its success. I am honoured to join the company and look forward
to helping expand that leadership position in Europe and deliver value to all our stakeholders.”
Mr Pugliese has international experience in marketing and sales, as well as an extensive knowledge of the white goods industry.
He replaces Diego Perrone, who has recently been appointed managing director of Haier Europe UK & Ireland (see page 6).
New Creda MD, Sertaç Sertler
Daniele Pugliese
Bira challenges rise in FCA fees for indie electrical retailers
The British Independent Retailers Association (Bira) and its division Retra have said they are deeply concerned about the significant increases in fees being implemented by the Financial Conduct Authority (FCA) for independent electrical retailers.
Recent reports from members indicate that the FCA’s minimum fee for retailers who introduce clients to finance providers has seen a dramatic rise. What was £300 plus levies last year has doubled to £600 plus levies this year, with a further increase to £800 plus levies planned for next year.
Jeff Moody, commercial director of Bira, said: “These increases are disproportionate to current high street business levels and seem to be more restrictive and punitive rather than reflecting actual cost increases.
“We believe this puts an unfair burden on independent retailers who are already facing numerous challenges in the current economic climate.”
Bira is taking action on behalf of its members:
• It has written to the FCA requesting a response and justification for these substantial increases.
• The issue has been added to BRC’s agenda for its next meeting with the Business Secretary, where it will advocate for fairer treatment of independent retailers.
• It are calling on all Retra members to share their experiences and concerns regarding these fee increases.
We want to hear from you
How are the FCA fee increases affecting your business?
Your input is crucial as we build a case to present to the FCA and government officials.
To share your thoughts or for more information, please contact our membership team at membership@bira.co.uk. Bira and Retra remain committed to supporting independent electrical retailers and ensuring their voices are heard at the highest levels.
We will keep our members updated on any responses received from the FCA and the outcomes of our discussions with the Business Secretary.
Government’s tough stance on shoplifting welcomed by Bira
The British Independent Retailers Association (Bira), which works with over 6,000 independent businesses of all sizes across the UK, has welcomed the government’s outline for helping store owners in the King’s Speech earlier this year.
The speech, delivered by King Charles III at the State Opening of Parliament, introduced several measures aimed at protecting retailers and their staff.
These include a clampdown on shoplifting, reversing the previous £200 theft threshold; the creation of a new offence for assaulting shop workers; and the introduction of ‘Respect Orders’ to address antisocial behaviour.
Andrew Goodacre, CEO of Bira, expressed his support for these initiatives and said: “We are pleased to see the government taking decisive action on issues that have become a blight on our high streets. For too long, our members have faced increased incidents of theft, greater volumes of stolen products, and rising abuse towards business owners and staff.”
Mr Goodacre highlighted two key priorities that Bira has long advocated for.
He said: “Firstly, we’ve consistently called for increased police presence on high streets and in neighbourhoods,
recognising that physical presence is the greatest deterrent to theft, violence, and antisocial behaviours. Secondly, we’ve pushed for greater legal protection for business owners and their employees.”
Mr Goodacre added: “This is a crucial step in safeguarding our hardworking retailers and their teams.”
We are pleased to see the government taking decisive action on issues that have become a blight on our high streets
Andrew Goodacre
Bira looks forward to working closely with the new government to ensure these measures are effectively implemented and enforced, providing much-needed support to independent retailers across the UK.
CIH /Euronics scoops IER Award two years running
CIH, the electrical buying group that’s part of Euronics, has won the Best Marketing and Advertising Campaign category at the prestigious Innovative Electrical Retailing (IER) Awards for the second year running.
This year Euronics collected the award for its ‘Closer than you know’ campaign.
The awards event took place at the Riverbank Plaza hotel in London on Friday July 5, and celebrated the excellent work taking place within the industry – honouring everything from exceptional products and business pioneers to high street heroes and customer service champions.
We are delighted
Tyler “ “
to pick up an award, but also have the opportunity to celebrate the huge success of our members, our suppliers and the wider industry
Paul
“We are delighted to pick up the Best Marketing and Advertising Campaign award for the second year running,” said Paul Goldsmith, head of marketing at Euronics UK (CIH).
“This recognition reflects the creativity, innovation, and hard work our team has poured into our ‘Closer than you know’ campaign.
“Euronics is dedicated to promoting the great work of its agents and delivering impactful and memorable experiences to our audience. Being acknowledged among the best in our industry is a testament to our commitment to excellence and our passion for storytelling.”
The multi-channel ‘Closer than you know’ campaign celebrated the close proximity of its member-run stores in the community they serve, and in many cases are family-run businesses. The campaign included TV advertising, radio adverts, POS, social media and digital.
In 2023, CIH Euronics won the Best Marketing and Advertising Campaign award for its work on the ‘Just Ask’ campaign, which
focused on authentic families, showcasing technology that could help them be more efficient and highlight the local independent retailers they could rely on to help.
A number of CIH members also received awards at this year’s IER Awards for their dedication to the independent retail sector:
• Best Large Independent Retailer Superstore: Stellisons
• Best Large Independent Retailer – Consumer Electronics: Avensys and Donaghy Brothers (Highly Commended)
• Best Small Independent Retailer – Consumer Electronics: Dacombes of Wimborne
• Best Small Independent Retailer – Major Domestic Appliances: Evans Appliances and Domestic Supplies (Highly Commended)
• Best Independent Retailer – Focused on Sustainability – Major Domestic Appliances: Stellisons
• Best Independent Retailer – Focused on Sustainability –Consumer Electronics: Dacombes of Wimborne (Highly Commended)
• Best Omnichannel Retailer category: Donaghy Brothers and Stellisons (Highly Commended)
• Best Overall Individual Independent Retailer – Focused on Sustainability: Steve Scogings, chairman of CIH, and Stellisons
• Best Retailer Customer Service: Wellingtons Home Electrical
• Best Independent Retailer Marketing and Advertising Campaign: Wellingtons Home Electrical (Highly Commended)
• Best Independent Retailer Kitchen Showroom: Long Eaton Appliance Co. (Highly Commended)
CIH/Euronics also sponsored the Best Corporate Responsibility Award, which is awarded to the company that has shown dedication to the environment, community or customers, and has ingrained it into the way they do business. The award went to Beko, with Haier receiving a Highly Commended accolade.
Paul Tyler, CEO of CIH, said: “There are so many inspiring and dedicated people that work within this industry and brands that are doing exciting things. We are delighted to pick up an award but also have the opportunity to celebrate the huge success of our members, our suppliers and the wider industry.”
For details on how to become a part of Euronics in the UK, email: membership@cihgroup.com
Group strength at Sirius International Conference 2024
This year’s Sirius International Conference in Vilamoura, Portugal, showcased a wide range of opportunities and benefits for members of the buying group.
Sirius Buying Group, one of the UK’s major buying groups in the electrical appliance and kitchen retail industry, successfully complete its fourteenth International Conference, as approved suppliers and members to the group came together at Tivoli Marina resort in Vilamoura, Portugal from May 19-21 this year.
Specially designed for Sirius members to discover and secure new commercial opportunities, approved suppliers in support of this year’s International Conference included the Electrolux Group, Midea UK, Haier, CDA, Franke, Hotpoint, Rangemaster, BSH Group, Smeg, RKW, Waterline, D.A.D. and many more.
We
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are strong believers in empowering the independent retailer to maintain their independence, and with a collective trade purchasing power of more than £120 million, we take pride in being able to encourage collaboration and drive positive change
Opportunity
Day one of the annual conference provided all attendees with the opportunity to connect with industry peers, discover the latest exclusive deals from leading global suppliers, and tap into future market potential, as approved suppliers presented their services and outlined all of the different opportunities open to members.
Relaxed
Day two provided a more relaxed environment in which to network, as suppliers could meet one-to-one with new and existing members, with the hope of developing new relationships, as well as building and strengthen existing contacts through informal networking and mutual consultation between member and supplier.
Steve Jones, managing director at Sirius Buying Group, said: “I am extremely proud of the growth mindset we have fostered as a group, so we can keep leaning into new opportunities across the home appliance and kitchen furniture industry – from the supply chain to back office.
Develop
Sirius Buying Group
Email: siriusbuyinggroup.co.uk
Tel: 01395 277103
www.siriusbuyinggroup.co.uk
He added: “Our annual International Conference is a great way to develop space in the market for collaboration, to stay connected, and continue to support each other, as we welcome new members and approved suppliers into the fold.
“We are strong believers in empowering the independent retailer to maintain their independence, and with a collective trade purchasing power of more than £120 million, we take pride in being able to encourage collaboration and drive positive change industrywide.”
Mark Veysey, head of operations at Sirius Buying Group, said: “With manufacturers reflecting consumer desire for the greener products, as the UK housing market stabilises, independent retailers must take this opportunity to draw from their own knowledge and experience to offer more specialised kitchen solutions for the UK homeowner.”
He added: “In my opinion, the home appliances sector is all about delivering freedom and a high level of personalisation to end users, taking the pressure off busy minds, and enhancing lifestyles so they can enjoy more quality time on what matters. Our aim is to do the same for our members.”
Platform
Marion Morton, head of commercial at Sirius Buying Group, said: “The Sirius conference is a platform to interact in a professional and relaxed environment, to develop rapport and business partnerships, which set the foundations to future-proof business plans.
“Our members continue to take a progressive approach with an openness to change, and this would not be possible without the ongoing support from Sirius’s approved suppliers.
“Thank you to our approved suppliers for their support and to our Sirius members for taking time away from their business to attend this year’s conference. We hope to see you next year.”
Enhanced
Mr Vetsey commented: “With so many opportunities for enhanced functionality coming through in the kitchen and laundry space, it’s our aim to provide rewarding business environments like our annual international conference in May, and recent UK trade show in September, so members can remain competitive.”
Network
Independents want to remain independent, and so finding new opportunities to network and enlist a supplier partner is a great way to expand into new areas of trade, attract new revenue streams and offer a comprehensive product range with less of the risk.
In fact, many appliance retailers are now discovering how the latest fitted furniture solutions can become a new arm of their business, and feedback from the conference predicts that omnichannel retail will continue to grow, as a new generation of customers demand best in service, stock availability and personalised design from kitchen and electrical specialists.
Steve Jones
What Retra Members Need To Know About Changing Employment Laws
For further information, please visit: www.bira.co.uk www.worknest.com
In this instalment of Business Matters, we look at how there will be changes in employment law under the new Labour government and how Retra members can get themselves prepared.
The past few months have been a busy time for employment law, and with a Labour Government now in office, there is set to be upcoming changes.
At WorkNest, we are here to support Retra members and help you gain insight into these proposed changes and what they could mean for your business.
With plans to bring about “the biggest upgrade to rights at work for a generation” make sure you’re equipped for the proposed changes.
From changing probationary periods to the concept of an ‘establishment’, we have everything you need to know.
How might probationary periods change under a Labour Government?
Labour has pledged to expand the basic rights that are available to all workers from day one.
This includes the right to parental leave, sick pay, and the ability to bring unfair dismissal claims. The latter could be particularly significant, and could impact how employers approach probationary periods.
While it will still be possible to fairly dismiss an employee during the probationary period, if the right to claim unfair dismissal becomes a day one right under Labour, it will be even more crucial to ensure the correct processes are followed.
The question is, would your probationary policies and practices stand up to scrutiny in an Employment Tribunal?
Consider the following:
• Has a full and thorough induction process taken place to equip the new employee with the tools they need to succeed?
• Has management support been proactive?
• Have probation review meetings taken place?
• Most importantly, has the whole process been adequately documented, including a probation progress review meeting, clear and reasonable targets, and extensions where appropriate?
Developing and implementing strong probationary processes will allow for fair dismissals in the early stages of employment and shield your organisation from the impact of this change in law. While we don’t yet know the exact details of what this change will entail, we recommend starting to review your recruitment practices, onboarding processes, probationary policies, and new starter contracts of employment as a bare minimum.
Get ahead
Perhaps most importantly, get ahead of the game by training line mangers to proactively and effectively use probationary periods.
It ’s important that managers view probationary periods as a genuine tool – a way of ensuring new employees have the best possible onboarding experience and that their goals align with the employer’s – rather than a mere formality often passed by default.
How the concept of “establishment” could change under a Labour government
Given the UK’s challenging economic climate, many organisations are seeking ways to reduce costs. This often involves reducing headcount or restructuring departments to enhance efficiency. These strategies can lead to large-scale redundancies, and embarking on this journey can be complex.
From deciphering when collective consultation is required to navigating the duration and planning phase, discover the key aspects of collective consultation to help you understand the legal intricacies involved in a collective redundancy process.
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Labour has pledged to expand the basic rights that are available to all workers from day one. This includes the right to parental leave, sick pay, and the ability to bring unfair dismissal claims
Landscape
Plus, with a new Labour government and the Retained EU Law (Revocation and Reform) Act 2023 set to come into effect this October, how might the landscape surrounding collective redundancies change?
Collective consultation is required when an employer proposes to make 20 or more employees redundant within a 90-day period “at a single establishment”.
An “establishment” is generally the unit or workplace to which employees are assigned. It must be relatively permanent and stable but does not need to have independent management who can decide to dismiss staff, or be economically or administratively separate.
Redundancies
Employers need to bear in mind that the 90-day period is a rolling period and could include redundancies which have already been made. Employers should therefore look forward and backwards when assessing whether the collective consultation duty is triggered.
A potential shift in the interpretation of “establishment” may come to pass sooner now that Labour has been elected to government.
Labour has pledged to strengthen redundancy rights for employees, including by “ensuring the right to redundancy consultation is determined by the number of people impacted across the business rather than in one workplace”.
The scope for further development in the realm of collective redundancies is clear, but for now, the status quo remains.
Since Covid, we’ve had our best years, because people want that personal service’ ‘
Alert visits appliance retailer and Euronics member, Fields, in Beaconsfield, which prides itself on its product knowledge and good, old-fashioned customer service.
“When people speak to us, they get the right advice,” director, Clive Schofield, tells Sean Hannam.
Buckinghamshire-based Euronics retailer, Fields, turns 30 next year, although when Alert mentions this to director, Clive Schofield, it comes as a shock… “Wow”, he says. “Time flies when you’re having fun.”
Mr Schofield, who runs the business with his wife, Amanda, opened his first shop in Gerrards Cross in 1995, with a second store, in Beaconsfield, a year later, which is where Alert meets him for a chat.
“I left school when I was 16 and I started working for an electrical company in High Wycombe called Elite Electrical, which was part of the Co-op – the idea was that I would do that until I passed my driving test,” he says. “I passed it, but I enjoyed what I was doing, so, here I am today, still doing the same thing.”
Fields sells domestic appliances, as well as fitted kitchens, thanks to a partnership with furniture manufacturer, Symphony, and it’s been a member of the Euronics buying group for almost 30 years.
“I don’t think anybody who has an electrical retail shop today could survive if they weren’t in Euronics,” says Mr Schofield.
Alert asks him why that is – is it because of the sheer buying power of the group?
“You’ve got that – you know you’re buying for a good price
– and, ultimately, we’ve got a massive warehouse that we, as members, own and it has millions of pounds of stock in it that gets delivered to us three times a week,” he explains.
“That means that our stock holding can be a lot less, but, obviously, we still have to watch for fast-selling lines to make sure that they’re not going out of stock, so we’ll carry more of those.
“Euronics gives us flexibility because it means we have so much available at our fingertips.”
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I don’t think anybody who has an electrical retail shop today could survive if they weren’t in Euronics
So, does Fields sell online through the Euronics portal? “No –we’ve got a really nice website, and we want to keep things more personal,” says Mr Schofield. “I see the likes of AO and it’s not a personal service anymore – it’s all about the price.”
Amanda and Clive Schofield
Advice
Fields prides itself on offering great advice and service to its customers – such as finding out their needs and suggesting products that meet their requirements, which, says Mr Schofield, isn’t a service offered by many of the big online appliance retailers.
“When people speak to us, they’ll the get right advice – we’ll find out what product they’ve got currently and what space is available, and we’ll give them options as to what they could have,” he says.
“It ’s all about speaking to people, finding out their needs and adjusting their requirements depending on their budget.”
Alert asks Mr Schofield if he’s seeing more consumers choosing their appliances based on energy efficiency benefits.
“No – only if they’ve got solar panels, which means they’ll understand it a lot more. If a person is buying a washing machine, it’s about capacity, the speed of programs, longevity, and the warranty.”
What about connected appliances? Are they taking off?
“Again – it will be of interest to people who have solar panels on their roof, or who have a bank of batteries, like a Tesla wall – there are tariffs out there…,” says Mr Schofield. “I think more people will become more energy-conscious when those things start to take off.” So, is Fields energy-conscious as a business?
“We haven’t done anything with solar power, because we haven’t got the roof to do it, but we changed over to LED lighting, which has knocked a lot of the cost off our electricity,” says Mr Schofield.
“From a green point of view, there’s a lot retailers can do just by changing their lighting.”
‘ We’ve been developing our website over the past year and it’s looking sharp…’
We ask Fields director, Clive Schofield, for his views on the market.
Alert: How’s business? Is it tough out there?
Clive Schofield: No. Since Covid – and including it – we’ve had our best years, because people want that personal service. They want to phone us up and to be able to talk to someone. If someone phones us here [Beaconsfield] and we can’t answer, it diverts to Gerrards Cross – and it’s the same with Gerrards Cross, which diverts to here. People can always get to speak to someone very quickly.
Ever since Covid, we’ve also had a phoneline that operates from 9am to 8pm, seven days a week – after half five, it transfers to my mobile. So, I can be sat on the sofa at quarter to eight and someone can phone me up and ask me a question about a washing machine, and they’ll buy one. We give that extra customer service.
We have a lot of loyalty – I’d say a good 45 percent of our business is repeat.
Alert: What products are you doing well with?
CS: Everything really – we’ve always done well with BSH. Strangely enough, although we’re in an affluent area, we do less with Miele – we don’t sell anywhere near as much Miele as we used to. I think it’s because the other manufacturers are offering a better package half the time – a good Miele washing machine is going to start at £1,100, whereas a good Bosch would be £520 and have a fiveyear guarantee as opposed to a two-year guarantee.
Miele is selling online – it has an RRP and it ’s a low margin… Retailers have to compete directly with Miele, so a lot of them are turning away from Miele and selling customers something else.
Alert: What are your main challenges? Is online competition still a problem?
CS: If you look at online, it’s gone down this year, but the Euronics business has gone up. I believe that is down to good, old-fashioned service.
Alert: How’s the kitchen side of your business doing?
CS: It’s probably not as busy these days… Generally, we’re too busy with appliances. We work closely with a local kitchen fitter [Stephen Cook Designs] who also designs kitchens.
Alert: Where do you see your future?
CS: Retiring! My son, Connor, will be taking over, so the next generation of Schofields will be running the business.
Alert: What do you want to do with the business going forward?
CS: We’ve been developing our website over the past year and it’s looking sharp – it gives people a good tool for looking for stuff.
Alert: What’s kept you in the industry for more than 30 years?
CS: You just become comfortable with it – and with the knowledge you have. Working with customers is a bit like doing a psychology degree – you can work out most of them in the first two or three minutes. You’ll know what sort of thing they’ll have. I can meet someone on holiday, chat to them and then tell them what appliance brands they have in their house –and that’s before we’ve even talked appliances.
STAYING IN THE BLACK (FRIDAY)
With the discount season barrelling into view, is it possible to market your Black Friday and Christmas sales activity without going into the red? Richard Stevenson, MD of Quick Brown Fox PR, investigates.
Digital Marketing
As the excitement of Black Friday and the holiday season draws closer, both high street and online retailers face a pivotal opportunity to boost their sales during these peak periods. However, the challenge lies in maximising these opportunities without falling into the trap of excessive discounting that erodes profit margins.
The key is to strike a balance between offering attractive deals and creating long-term value for customers, all while keeping suppliers happy and customers fully serviced on ever slimmer margins.
It ’s tricky, but as a long list of discount-focused retailers that have gone to the wall will testify, you need a strategy that allows the business to thrive not only during these peak sales periods but also in the months that follow. Getting you marketing messaging right at this time is vital.
One of the first steps to making the most of this sales period is developing a smart pricing and promotional strategy.
While Black Friday is known for its deep discounts, it’s important to avoid slashing prices across the board to compete with box-shifters that can offload old stock or loss-lead at below your purchase price.
While Black Friday is known for its deep discounts, it’s important to avoid slashing prices across the board to compete with box-shifters “ “
Focus
A focus on a strategic mix of offers that can appeal to different segments of shoppers without compromising your margins is actually what a lot of the box-shifters do during sale periods, from Amazon to Tesco.
Offering a handful of heavily discounted items that drive footfall or website traffic can attract bargain hunters, but these should be complemented by bundles and tiered promotions that incentivise higher spending overall.
Bundling allows you to increase the perceived value of your offering and increase net sales value, ensuring the margin on the whole package remains workable, irrespective of how individual pricing is cut-up for the customer.
The same theme can be applied to unrelated items, adding an extra x percent saving for the second item and so on.
Backing that up with marketing messages around ‘unlocking greater discounts’ or ‘special package price’ will resonate with those looking for savings.
Planned
Marketing during this season must also be strategically planned to capture attention in a marketplace that will be jam-packed with Black Friday or Christmas Sale messages coming from every angle. You simply can’t compete on buying a 75in smart TV for x-price, because chances are someone somewhere will be doing it for £10 less to capture the sales on a wafer-thin margin.
Personalised email campaigns to an existing customer base can be particularly effective, delivering tailored offers directly to customers who you already know are more likely to convert. You don’t ‘have’ to be the cheapest with these deals because there is the convenience and trust of a past purchase experience.
Offering in-store experiences such as exclusive shopping events or demonstrations are always a great way to differentiate yourself from online competition and can work just as well as a ‘discount’ invite-only event.
Significant
For online retail, paid digital advertising, whether through Google or social media platforms, can also provide a significant return on investment, especially when targeting high-intent shoppers with your package deals or incremental discount strategy.
Beyond making a sale, the real value of these spend-frenzy events lies in turning one-off bargain hunters into repeat customers.
Loyalty programmes offer a powerful incentive to bring shoppers back after the holiday season, with points systems or future discounts that reward their continued patronage.
Personalising your post-sale follow-up with thank-you emails and targeted offers can make customers feel appreciated, increasing the likelihood of repeat business.
Offering early access to future sales, or additional perks to your loyal customers is another effective way to ensure that you’re building long-term relationships rather than just short-term transactions.
Care
High-margin, premium products should be treated with care during this period as it’s too easy to give away the often higher-margin available of luxury and high value goods.
If you can add value, rather than reduce price during these periods (bundles, free extended warranty, free home installation etc) it maintains margins and keep suppliers happy.
The success of Black Friday and holiday sales should not be measured in turnover alone. A combination of profitability and your marketing campaigns’ ability to maintain momentum and grow your customer base for the future, are far better barometers.
Post-sale engagement tricks, such as offering exclusive access to future promotions or running exclusive after-Christmas clearance events, can keep customers engaged well into the new year. After all, half-price LED Christmas tree lights will always be handy in 2025…
Repair, reuse and recycle
We speak to E & S Services to find out how it can help retailers and manufacturers with repairs, returns and waste management.
In this era where sustainability is more important than ever, E & S Services is helping manufacturers and retailers to meet their environmental targets by providing an end-to-end solution for repairing, refurbishing and recycling appliances, as well as dealing with returns.
The Lancashire-based business is the UK service agent for brands including Nespresso, Lavazza, Groupe SEB – Tefal, Rowenta and Krups – Sage, Domestic & General and more.
Using its in-house software, E & Services can offer the management of returns logistics, processing, diagnostics, repair and distribution, and it also extends its services to consumers who are experiencing faults with their appliances which may be out of warranty.
The company says its effective waste management, recycling and material reuse ensures that all returns are kept out of landfill.
Alert spoke to Blake Green, CEO of E & S Services, to find out more about the business.
Alert: How and when did the company start? Your heritage was in repairing coffee machines, wasn’t it?
Blake Green: We started in 2001, initially focusing on white goods repairs and collaborating with various companies, including manufacturers and extended warranty providers.
Our journey took a significant turn when we were asked to perform service work for Nespresso. This partnership expanded over time, eventually leading us to work with other brands as well.
Although our business has been operating for many years, it has truly gained momentum in the last five, particularly for backto-base work. We now approach companies with confidence, equipped with the right knowledge and systems. We have a dedicated team of 25-30 engineers both on-site and in the field, supported by an on-site call centre and an experienced management team.
Alert: What are some of the key benefits your business provides?
BG: Our primary focus is on WEEE disposal and recycling. We collaborate with Repic and ERP (European Recycling Platform) for this purpose. We have a large on-site recycling container for waste electricals – any items we can’t repair are processed through this system.
For independent retailers, there’s always the desire to sell new products. However, if a customer prefers to repair an item rather than buy new, retailers can turn to us for repair services.
For instance, if a Retra member sells Tefal products, we can handle repairs directly for them. This can generate repeat business for the retailer, as customers will return to the shop for future needs.
Alert: Traditionally, some SDA products – particularly at the bottom to mid-end of the market – have been seen as disposable products, but is that changing? Do more people want to get SDAs repaired rather than throw them away?
BG: It’s a price thing, but products are getting more expensive – if someone buys something for over £100, they want to get it fixed.
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We can proudly guarantee that 100 percent of our returns are diverted from landfill, which is a significant win for both us and the environment
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Alert: So, you’re seeing an improvement on sustainable thinking in the industry?
BG: I believe things are improving, and the Right to Repair will be a significant catalyst. If brands don’t have parts available, they’ll have to offer discounts on their products, potentially reducing their profit margins. Consequently, they will be required to provide spare parts for a certain period.
The Right to Repair has certainly benefited our business, and we’re seeing more manufacturers performing ‘goodwill’ repairs.
Alert: How do you see your business developing?
BG: I aim to strengthen our after-sales relationships with new brands and highlight our commitment to sustainability and our business model. Our price points are always justifiable, and our quality is consistently assured.
We have had a long-standing partnership with Nespresso, a part of Nestlé, one of the largest companies in the world. This experience is invaluable, as it demands the highest level of service.
Rigorous audits have enabled our service centre to meet and represent the high standards required by brands.
We can proudly guarantee that 100 percent of our returns are diverted from landfill, which is a significant win for both us and the environment.
www.esservicesdar.co.uk
Editor’s Interview: Teresa Arbuckle
Customers aren’t just looking for the latest features and technology – they want to see manufacturers investing in sustainable innovation’ ‘
In her first interview in her new role as the regional MD and VP for Beko Europe in UK and Ireland, Teresa Arbuckle shares her thoughts on the Beko and Whirlpool merger and what it means for the industry and for consumers. “I’m a born optimist – the two companies coming together is one of the best things that could have happened,” she tells Sean Hannam.
Teresa Arbuckle took over her new role as Beko Europe’s regional managing director and vicepresident, UK and Ireland, in April this year.
Prior to that, she was the managing director of Beko UK and Ireland, but acquired her latest position with the launch of the new entity, Beko Europe, following the announcement of the merger between the whollyowned Arçelik subsidiary, Beko B.V. and Whirlpool Corporation’s wholly-owned subsidiary, Whirlpool EMEA Holdings LCC, earlier this year.
Thanks to its combined production volumes in 2023, Beko Europe is now the largest domestic appliance supplier in Europe. It has more than 20,000 employees and a production capacity of approximately 24 million home appliances across 11 production sites.
“I run the Beko entity as well as the Whirlpool one –together we are the biggest cluster in Europe,” says Ms Arbuckle, speaking to Alert in a showroom at Beko UK HQ in Watford, Hertfordshire.
She adds: “The UK has always been a very strong market for both entities, and putting them together has made it even stronger, which is great news. We have fantastic brands and in terms of the marketplace, we deliver to most of the retailers in the UK and Ireland, and they have been positive about the merger so far.”
Sean Hannam: So, are you based at the Beko offices in Watford, or are you working from the Whirlpool headquarters in Peterborough too?
Teresa Arbuckle: I go to both – pretty much every week. We made a decision a few months ago, because of the strong talent we have on the Whirlpool legacy side, as well as the Beko legacy side, that we wouldn’t close down a particular office.
We have an excellent customer care team in Peterborough and a lot of our engineering support team are based there. We weren’t going to move everything down to Watford, but, equally, we weren’t going to move everything from Watford to Peterborough – there’s just too much distance. I think that’s gone down well with the employees because it’s about putting talent first – keeping the best people you’ve got.
SH: So, how are you finding the new role and what do you think are the benefits of the merger?
TA: I’m a born optimist and I think that the two companies coming together is one of the best things that could have happened for the industry. I would say that, but the reason I say it is because sometimes when there’s a merger you might have the two biggest brands smack dab on top of each other, or trying to take over a space that really doesn’t need two big brands…
The good news that we’ve been sharing with our retail partners, our colleagues and our stakeholders, is that we’ll be coming out with an Indesit, Beko and Hotpoint ‘Good, Better, Best’ strategy.
It works well for people – in stores and online, and it helps people differentiate the products that are available.
In Ireland, we have the Whirlpool brand, which is significant and strong, so that’s positive.
We’ll have more consumers benefiting from the type of products we’re producing in our fantastic, sustainable and efficient factories – we’re delivering the kind of innovation that customers are looking for.
Our biggest job is working with retail partners to make the right plans for the brands. One of the key messages we got was, ‘don’t do stuff early and then do it badly “ “
Customers aren’t just looking for the latest features and technology – they want to see manufacturers investing in sustainable innovation, like EnergySpin, our latest in washing machines, which reduces the electricity by 35 percent in all our popular wash programs. We will also translate that EnergySpin technology into our tumble dryer range next year, which we think will go down well with consumers.
If we can get our strategy aligned and merge properly, we will create a strong company that, hopefully, all our retailers will still want to buy into and work with as successfully as they have in the past.
The one thing that’s super-refreshing is that the employees I’ve met from both companies are fantastic and as engaged about appliances as each other – it takes a special person to love appliances, as you well know! I see the same kind of passion in the Whirlpool heritage team as I do in the Beko heritage team, which is great.
I feel very privileged to be leading the biggest affiliate – the biggest cluster – in the organisation, and with all the great work that’s going to be happening next year, I think it’s going to be good.
SH: Has there been much restructuring following the merger?
TA: There hasn’t been a lot of change – we wanted to make sure we made the right decisions, particularly about the people. When you have competent and passionate teams that are delivering results, the last thing you should be doing is demotivating or demoralising them.
I’m not going to lie to you – whenever there’s a merger, the first question any individual asks is: ‘What about me?’ That’s human nature, but unfortunately you can’t tell everybody everything because you don’t know and you’re not going to make a stupid decision because someone told you that you had to do it tomorrow.
We have accelerated the idea about how we’re putting the two companies together – partly because we need to, and we need to get those efficiencies… We have announced the potential closure of the tumble dryer factory in Yate, outside of Bristol, which has been there for over 100 years. It has a phenomenal and strong employee base who are so passionate and dedicated to Hotpoint and Whirlpool, but the fact of the matter is that we need to look at all our options. At the end of the day, if we don’t make some tough decisions, the company won’t be sustainable.
SH: How’s the market? It’s quiet, isn’t it?
TA: Well, the good news for everyone who works in the industry is that it’s a replacement market, and people aren’t going to go without their white goods – five-plus appliances per kitchen is a pretty good start.
We’re trying to drive penetration of dishwashers and tumble dryers, which are still 50 percent as opposed to 100 percent, like fridges and washing machines.
I think there’s a replacement market which keeps everybody chugging along, but what would help is if the Labour government that’s come in was positive about house builds, and if we saw a reduction in interest rates and inflation, making consumers feel happier to dig into their pockets and have their kitchen refurbed, or move home, which usually requires some sort of upgrade of appliances. Those things are the gravy on the market, and I think they would make everyone feel more comfortable with how things are going, but, at the end of the day, it’s not all going to go away.
It ’s up to us as manufacturers to figure out what’s the right thing for consumers today – one of the biggest trends has been energy efficiency. Consumers are happy to pay a little bit more now if they know they’ll be saving on their electric bills in the long run. That’s a big education piece that’s happened in the last three years, post-Covid.
SH: Does the government need to introduce some kind of incentive for people who are on a lower income to be able to afford to buy energy-efficient appliances?
TA: I’ve been proudly chairing AMDEA for six years – particularly with the changes that have happened there, with Paul Hide chairing the organisation, his team, and the fact that there’s a new government… hopefully we can get some more traction than might have happened in the last few years.
I think there are three things around the issue of making sure everyone has equal access to appliances. The first one is that there should be a better second-hand market – refurbishing products has never been easier.
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The good news is that we’ll be coming out with an Indesit, Beko and Hotpoint ‘Good, Better, Best’ strategy
Teresa Arbuckle
We’re taking advantage of that with Whirlpool and Beko, and AMDEA and manufacturers should encourage that, which we do.
The second thing is leasing models – there’s a B2B-type opportunity for housing, where a council could help people to change over their appliances regularly. That would help to give affordable appliances to everyone.
Last but not least… the government. If some bright economist looked at what would be the reduction on the electric grid if all the most energy efficient appliances were operating in the UK today and the cost associated with it, I bet you it would be worthwhile to look at some sort of scheme – £50 or £100 off the most energy efficient products. Why wouldn’t we want to encourage that? I know AMDEA and major manufacturers are backing that kind of activity. It’s in the interest of the government, our planet, and the overall electrical usage of the country.
Alert: So, what’s the key battleground for Beko Europe next year?
TA: Our biggest job as we merge the two entities together is working with retail partners to make the right plans for the brands.
One of the key messages we got was, ‘don’t do stuff early and then do it badly’.
So, let’s keep Indesit, Beko, Hotpoint, Indesit, Whirlpool, Leisure and Blomberg going in the way that our retail customers expect.
Beko washing machine with EnergySpin
Hotpoint kitchen appliances
Eco Worriers
More and more consumers are considering energy efficiency when they’re choosing home laundry appliances, but what other trends are driving the market? Sean Hannam peers into the drum and takes a look.
When it comes to buying home laundry appliances, manufacturers are keen to point out that energy efficiency is a key consideration for consumers – this comes at a time when many people are feeling the pinch and sustainability is a topic we’re hearing more and more about in the media and brands’ marketing messages.
“Sustainability and energy rating are important. However, consumers would greatly benefit from increased education on the energy efficiency advantages and reduced running costs of modern heat pump tumble dryers compared with traditional models,” argues BSH’s head of business unit – laundry, Alex Lucas.
“This knowledge can empower consumers to use their appliances without guilt, knowing they are not consuming excessive electricity.”
He adds: “The industry is evolving, with manufacturers and retailers strongly advocating for heat-pump technology. By the end of 2025, Europe will revise its energy labels for dryers, ensuring that only heat-pump models will be available for sale. While it remains uncertain if the UK will adopt this legislation, such a move will increase awareness and understanding of the benefits of heat pump.”
Top Energy efficiency continues to be a top priority for consumers, says Mr Lucas, adding: “To meet this demand, every model in our Bosch series carries an A-rating for energy efficiency. This ensures that our appliances run optimally with minimal energy consumption, providing cost savings and environmental benefits.”
However, he says: “Energy efficiency is not the only factor important to our customers. Speed is equally significant. In response, all our models are equipped with the innovative Speed Perfect function, designed to deliver fast cleaning without compromising wash quality.”
Mr Lucas highlights that extended warranties also remain a significant factor in purchasing decisions.
“Consumers, especially during economically challenging times, seek assurance that they are investing in durable, high-quality products,” he tells Alert. “Although our products’ quality and longevity have always been exceptional, the addition of extended warranties provides extra peace of mind, ensuring coverage for any unexpected issues.”
Miele 10kg washing machine
Smart
On buying trends, Miele’s laundry brand manager, Jacob Christian, says: “Smart connection, a large capacity and energy efficiency are amongst the leaders in features and trends emerging from consumers looking to buy laundry appliances.
“As many areas of consumers’ lives professionally and socially develop, the dependency on technology increases, whether this is to remain up to date on software upgrades for appliances via smart phones or simply to understand consumption data.”
He adds: “Larger capacity appliances also remain a focal point for consumers when making a purchase decision, and this need for more capacity is driven by changes in the home, such as family size and changes in washing behaviour: sports apparel, uniforms and down-filled items.”
“ “
Topical
We have seen a successful increase this year with our freestanding laundry range. We expect to go from strength to strength within the next 12 months and continue to see growth throughout the rest of the year
Smeg product manager, Grace Haly
The most topical of all consumer needs right now remains energy efficiency, believes Mr Christian, with everyone in the UK having been subject to the changes in energy prices in the past 18 months.
“This has had a significant effect on consumers and their priorities,” he tells Alert, adding: “As cited by the Energy Saving Trust: ‘An energy-efficient washing machine will save you money on your electricity bill and your water bill’, and this remains a key benefit to investing in an energy-efficient appliance.
“It ’s important consumers understand that within the energy efficiency ratings A-G there are running costs associated to each rating, and the higher in the scale (A), the lower the running costs will be (depending on use and washing behaviour). With this in mind, A-rated appliances have grown by a substantial 71 percent versus the previous year.”
Positive
When it comes to market performance, Miele’s Mr Christian says that over the past 12 months, the freestanding laundry sector has seen positive value growth, fuelled largely by the performance of washing machines and tumble dryers.
“Thanks to new product entrants and the energy efficiency benefits of heat-pump technology, which is now more widely understood by consumers, tumble dryers have driven performance in the laundry sector,” he says.
Smeg also has some positive news to report – product manager, Grace Haly, says: “With the release of Smeg’s NovaCare range of 8kg and 9kg washing machine and dryers late last year, we have seen a successful increase this year with our freestanding laundry range. With a great year-on-year performance, we expect to go from strength to strength within the next 12 months and continue to see growth throughout the rest of the year.”
She adds: “Later this year we will be upgrading our 8kg washing machine from a C energy rating to an A. This reflects our commitment to producing more sustainable appliances as it now means that all three of our washing machines will be A-rated.”
Advice
We asked brands if they had any advice for retailers on how to sell home laundry appliances in-store.
BSH’s Mr Lucas tells us: “Showcasing new technologies is crucial. While these technologies might not be new, they could be unfamiliar to customers who are buying a washing machine for the first time or replacing one after several years.
“The replacement cycle for washing machines is generally around seven to 10 years. Therefore, even though we’ve had automatic dosing technology for a while, a customer whose washing machine just broke down might not be aware of its existence.
“Don’t assume that consumers are familiar with technology just because it has been around for a while; it could still be new to them.”
Miele’s Mr Christian concludes: “Retailers are the experts of understanding their consumers’ needs, and demonstrating all of the latest choices, features and designs can help consumers make a decision on which appliances are best for them.
“Premium buyers are looking to be inspired and are willing to pay the extra for premium quality, but they do need to be shown and demonstrated the benefits to fully understand them.
“The solution is increasing displays of premium appliances and demonstrating the solving of real-life problems.
“Above all, it’s crucial that the consumer leaves with the right machine for them, one that meets their needs and solves the problems they experience within their laundry habits.”
Suck it and see
Consumers want floorcare products that offer good value for money and flexibility when it comes to performing cleaning tasks. Sean Hannam lifts up the rug and peers underneath.
The floorcare market has picked up – if you pardon the pun… According to Miele, there has been a steady growth in volume of around three percent over the past 12 months, while value has remained broadly stable in terms of value.
“Consumers are increasingly focused on finding good value, leading to a trend of trading down within brands or from premium brands to more affordable options,” says Dan Young, floorcare manager at Miele GB.
He adds: “The ‘wet & dry’ segment has continued to grow, which generally reduces average selling prices compared with traditional cordless stick vacuums. However, in contrast, at Miele we are seeing our customers trading up within our range and value growth is above the market rate.”
Over at BSH, Novia King, head of business unit – floorcare, tells Alert: “The floorcare market in the UK is substantial, with household penetration for products exceeding 90 percent. Floorcare appliances are ubiquitous, with most homes owning two, three, or even more devices to meet various cleaning needs. This high level of ownership underscores the importance of these products in everyday life.”
Represent
For Bosch, cordless models represent around 60 percent of the market, while the remaining share consists of plug-in cylinder and upright models, says Ms King: “The increasing popularity of cordless models highlights the consumer preference for convenience and ease of use. These models offer greater flexibility and mobility compared with traditional plug-in devices, making them an attractive choice for modern households.”
So, is Ms King confident the floor market will perform well over the next few months?
“Unlike other SDA categories influenced by gifting, floorcare products are less impacted by this trend,” she explains. “However, the peak season, particularly Black Friday, remains significant, as consumers look for deals. While it is uncommon for people to gift vacuum cleaners for Christmas, some households might consider it a practical purchase during this period. The peak sales in November and December are followed by a smaller surge in January, but not to the same extent as other SDA categories.”
Commenting on the overall sector, Tracey Sculley, UK managing director of SharkNinja, says: “With floorcare, the market is becoming more saturated by the day. We’ve also found that people are time-poor, and this is influencing their purchasing decisions.”
She adds: “With this, we’ve found that consumers are on the lookout for vacuums and appliances that beat the competition and can do many more cleaning jobs in one. With our latest innovations in the floorcare space we’ve focused on this, and our new products really do tackle it all – saving consumers time and money.”
Miele DuoFlex HX1 Total Care handheld cleaner
Bosch Unlimited 7 Aqua
Performance
So, what features are shoppers looking for when they’re in the market for a new floorcare appliance? BSH’s Ms King gives us the lowdown: “When it comes to floorcare products, consumers’ primary focus remains on performance. They seek vacuum cleaners and other floorcare tools that deliver thorough cleaning, picking up more dirt and debris than competitors’ products. They also weigh the performance against the cost, considering whether the higher price is justified by superior dirt pickup and cleaning efficiency. They desire products that not only perform well but also offer good value for money.”
She adds: “In addition to performance, ease of use is a significant factor. Features that simplify cleaning tasks are highly valued. This includes cordless operation for greater flexibility and convenience, longer battery life to handle larger cleaning tasks without frequent recharges, anti-tangle brush bars to prevent hair and debris from clogging the vacuum, as well as simple and hygienic methods for disposing of collected dirt.”
Needs
It’s important for retailers to bear in mind that different consumers have specific floorcare needs based on their lifestyles.
“Pet owners seek vacuums that effectively pick up pet hair, families with children may look for mopping functions for hard floors and large households value longer runtime and larger capacity,” says Ms King.
Miele’s Mr Young tells Alert: “At Miele, our Immer Besser (Forever Better) philosophy means we are always looking to improve everything we do and our new Duoflex cordless vacuum cleaner is a great example; it’s easy to use, has a long battery life, automatic floor detection and different attachments cater to every cleaning need.”
Robotic
Robotic cleaners have been around for a long time, but are they still a niche?
Miele thinks so, with Mr Young commenting: “The robotic vacuum market is growing at about four percent year-on-year. While there’s a steady interest, they haven’t become mainstream, due to the current limitations of the technology and the design of many UK homes.
It’s important for retailers to bear in mind that different consumers have specific floorcare needs based on their lifestyles
“
“The layout and size of UK homes, often with multiple levels and less minimalist interiors, pose challenges for robotic vacuums.
“Unless future advancements in technology address these issues, it is likely that robotic vacuums will remain a niche market in the UK, with greater focus on regions like Asia and North America.”
However, Shark Ninja’s Ms Sculley thinks that could change: “Popularity for robot vacuums has boomed over the last year or so, with people recognising how time-saving they can be, as well as their ease of use – and as more people become aware of these benefits, we expect to see the demand for robot vacuums continue to rise.”
She adds: “Previously, it was quite a niche market, as I don’t think the technology was advanced enough for the robot to replace regular vacuuming. Now, robots are becoming much more advanced, and people can use them in the home to save them time and effort.”
So, perhaps we’ll see a rise of the robots soon…
Will smalls be big this Christmas?
In a tough financial climate, might consumers cut back on buying small domestic appliances this festive season? We ask a couple of the key brands – Smeg and SharkNinja.
Small domestic appliances traditionally sell well in the run-up to Christmas, however, with the UK still in the grip of a cost of living crisis, could that mean the sector will slow down this year?
“As we approach the peak season, the SDA market is anticipated to experience a notable boost, especially in the leadup to Black Friday and the holiday season,” says Smeg’s product manager, Matthew James.
“Historically, this period sees an increase in consumer spending on both essential and discretionary items, including SDAs. Promotional offers and discounts will play a crucial role in driving sales during this time. However, the overall economic environment, including factors such as inflation and consumer confidence, will be pivotal in determining the market’s performance.”
He adds: “Coffee-related products are expected to be particularly strong performers during the peak season.
“As gifting becomes a priority, premium coffee machines, grinders, and accessories make for popular gifts due to their combination of luxury, utility, and daily relevance. Smeg’s range of stylish coffee machines, which blend aesthetics with functionality, are likely to attract consumers looking for both self-indulgence and gifting options.”
Substantial
SharkNinja’s UK managing director, Tracey Sculley, tells Alert: “We hope to see quite a substantial increase in demand. Peak season is a great time for sales for us across both our Ninja small domestic appliances and Shark floorcare brands.
“In the run-up to the peak season, we’ll be going full speed ahead – we want to break new ground, win over new consumers and open up new markets. We can proudly say that we are still one of the fastestgrowing manufacturers of household appliances in the UK market, even though the current times are not easy for the industry.”
She adds: “Demand for small domestic appliances and floorcare products across our Shark and Ninja brands have soared year-on-year and in the last year alone we’ve seen a significant increase in sales across EMEA.”
Smeg small appliances
Ninja Lux Café
It’s a Sirius business –
industry comes out in full force for UK trade show
We report on this year’s Sirius UK trade show, which took place in Milton Keynes.
Sirius, one of the UK’s leading buying groups in the electrical appliance and kitchen retail sector, enjoyed huge industry support at its UK trade show this year, as approved members got hands-on with the latest products and secured exclusive deals from approved suppliers.
The event took place at Marshall Arena, the home of the MK Dons football club in Milton Keynes, from September 15-16.
Steve Jones, managing director of Sirius, said: “This is our second year at this top-flight conference space, which is big enough to host our growing community and ambitions to offer unrivalled support to independent retailers.
Our commitment to providing new opportunities is why the majority of our 190-plus members attended our trade show and networked with our range of market-leading approved suppliers
“
Steve Jones, MD of Sirius
“Our commitment to providing new opportunities is why the majority of our 190-plus members attended our trade show and networked with our range of market-leading approved suppliers.
“By showcasing the best in our industry, we hope to continue to demonstrate the vibrancy in our sector and the support provided to our members from our approved suppliers, in addition to the sustained appetite for the latest innovations across the electrical appliance and kitchen furniture sector.”
Supported by brands such as AEG, Siemens, Neff, Bosch, Hotpoint, Stoves, Haier, Midea, Smeg, CDA, Caple and more, many took this year’s trade show as an opportunity for an exclusive in-depth preview of 2025 trends, with Sirius members having the opportunity to preview some of the latest new product developments and enjoy special deals and rewards.
Network
Tapping into the Sirius network is just one of the many ways the independent retailer can create USPs and craft a distinct brand identity, which is head and shoulders above their competitors.
In fact, Sirius has a collective trade purchasing power of more than £120 million, with 250 retail outlets nationwide, and, thanks to specially negotiated terms with approved suppliers, Sirius members are guaranteed to benefit from improved margins and new opportunities to increase profitability.
Asif Shaffi, director of independent sales at ESG: Eurosonic Group commented: “It was a great show brilliantly – organised as always. It’s a pleasure being a part of Sirius.”
Sarah Naylor, category manager of retailer The Powerhouse, in Jersey, said: “I really enjoyed the Sirius Buying Group 2024 trade show. The effort and dedication that both Sirius and the manufacturers had put into the event and their stands were abundantly clear.”
She added: “It was a fantastic opportunity to reconnect with suppliers, meet new faces and experience the latest product innovations.”
Exciting
Commenting on the show, James Cunningham, sales director at AGA Rangemaster, said: “It was great to meet members and showcase a selection of sinks and taps for the very first time alongside displaying our exciting collection of new range cookers, which is coming soon.”
Michael White, head of electrical retail independents at Electrolux Group, had this to say: “Thank you, Sirius Buying Group. I was really pleased to see so many Sirius members visit us at our AEG stand – it was a positive event all round.”
Summing up this year’s show, Mark Veysey, head of operations at Sirius Buying Group, told Alert: “As a progressive group, we pride ourselves on facilitating events so that our members can optimise time away from their businesses and make key decisions to inform their goals for the year ahead.
Evolve
“As the retail landscape continues to evolve it’s vital to stay connected and share expertise, so that we can generate sales and leverage our specialist knowledge in the kitchen living space.”
Mr Jones concluded: “None of this would have been possible without the entire team at Sirius, and the support from events specialist, Incentivise.
“I would like to highlight the sterling efforts of our very own Mark Veysey, along with Ella Fry of Incentivise, as their dedication and attention to detail has helped make it an outstanding success.
“We’re already working on next year, so watch this space.”
And the winners are…
Sirius trade show 2024 award-winners were presented with their trophies at a gala dinner that took place after the first day of the exhibition.
This year’s chosen charity was the Alzheimer’s Society, with just over £8,000 raised for the organisation.
Here’s a list of the winners:
• Retailer of the Year (Large) – Crampton & Moore
• Retailer of the Year (Medium) – Martin Dawes
• Kitchen Retailer of the Year – Design Kitchens by Protech
• Supplier of the Year (Large) – BSH
• Supplier of the Year (Medium) – Statesman
• SDA Supplier of the Year – Eurosonic Group
• Representative of the Year – Richard Foster, Smeg
• Best Stand 2024 – Midea
Crampton & Moore won Retailer of the Year (Large) at the Sirius trade show. Pictured (left to right) are: Mark Veysey, head of operations at Sirius; Robert Moore, MD of Crampton & Moore, and Steve Jones, MD of Sirius
D.A.D adds to its family of products and brands
Domestic Appliance Distributors (D.A.D), which underwent a change of ownership in 2022, when the Gilman family sold it to a private equity firm, has made several recent announcements.
The Gloucestershire-based company has partnered with Midea UK to bring a range of energy efficient and smart home appliances to the UK market – Midea has a diverse range of brands in its portfolio, including Toshiba, Comfee and Midea.
In addition, D.A.D has partnered exclusively with White Knight – the brand is traditionally known for tumble dryers, but the new, value for money range also includes refrigeration, cooking, laundry, and dishwashers.
This year has seen D.A.D expand its range of cooking products under the Sovereign brand, which was relaunched in 2023 with microwave ovens, hobs, ovens and tabletop cooking.
The new line-up also includes laundry appliances: washing machines, washer dryers and tumble dryers. Further products are set to hit the market later in 2024.
Next year will see the Iceking brand, which offers affordable cooling products, celebrate its 30th anniversary. The range has been expanded to include 50cm and 60cm-wide undercounter models, large-capacity chest freezers and new-height fridge freezers.
D.A.D prides itself in having sustainability at its heart of its
business, and in 2023 it invested in its own on-site recycling facilities.
These facilities have now been opened up to customers, with DAD collecting polystyrene and cardboard for recycling, saving on cost and hassle, and championing sustainability in the process.
Finally, in August this year, after a five-year break from the business, Phil Smith rejoined D.A.D as commercial director.
He has over 20 years’ experience in domestic appliance sales and brings with him extensive product expertise and strong relationships with customers across the student accommodation sector, as well as retailers and contractors.
Mr Smith said: “The role at D.A.D is a really exciting opportunity, and it’s a pleasure to be back in the company that I learnt my trade in.
“There is lot of familiarity within the internal team and the customer base, but, at the same time, the company has changed a lot – the access to brands and products is better than ever, and the business is thriving in a difficult market, as its scale enables it to source the best pricing and products, backed by a team that care passionately about the business and the customers.”
Bluestem expands floorcare offering
Bluestem Group is strengthening its Ewbank floorcare range with a AIRWAND cordless handheld vacuum cleaner, the EWVC0602, which features a slimline, compact design that’s suitable for spot cleaning and car interiors.
Its brushless DC motor offers extra efficiency, with a choice of two power settings, including boost for tackling hard to lift dirt. The handy digital display enables users to easily monitor the battery level and see when the dust container needs emptying.
Joining the AIRWAND is Ewbank’s
new HYDROSPOT compact cleaner –the EWUCS0125, which is designed to efficiently eliminate spills, stains and dirt from upholstery, carpets, rugs, stairs and car interiors.
Its built-in heating system is said to offer a powerful clean, with a choice of two temperature settings and two power settings to quickly eliminate a wide range of stains.
All that cleaning power comes in a a compact design that’s easy to manoeuvre and store, with a 1.7m hose for extra-long reach around the home.
D.A.D has partnered with Midea
Phil Smith, D.A.D’s newly-appointed commercial director
The Ewbank AIRWAND cordless handheld vacuum cleaner: EWVC0602
Ewbank’s new HYDROSPOT compact cleaner – the EWUCS0125
New Russell Hobbs showroom creates a buzz at EPE International
EPE International says there is a positive buzz in its business this autumn.
Noel Pamment, the CEO of the Bradford-based distributor, told Alert: “We have worked hard over the summer, with a new showroom to bring Russell Hobbs under the spotlight.
“This significant investment from Russell Hobbs is a true reflection of investing in the future, as well as highlighting the strength of our strategic relationship with the brand.”
He added: “We are also launching some exciting new products and lines under our exclusive distribution brands.
“We’ve had an incredible reaction to Hamilton Beach’s new collection of kettles, toasters, and microwaves since the start of the year. As a result, we will keep adding lines, including a new
Connect welcomes new trade customers and makes it easier to get the spares they need
It’s been an exciting few months at Connect, the Screwfix-owned distributor, according to Dominic Hull, director of sales and service.
Speaking to Alert, he said: “We continue to welcome lots of new trade customers to our business, as well as working hard to find new ways to help those customers get the spares they need to carry out repairs quickly and at the best possible prices.”
Connect has re-designed its Repaircare homepage with a focus on creating a simpler journey, allowing customers to book appointments easily and get the information they need.
Early results and feedback have been highly positive, said Mr Hull. The business had also appointed Mike Burden as its new head of sales. Commenting on this move, Mr Hull said: “We are delighted that Mike has joined Connect at this incredibly exciting time. He brings a wealth of experience in B2B sales and strategic business development.
“Mike and the team will continue to build a lasting relationship with our customers, working hard to deliver an exceptional customer experience, whilst promoting to all of our customers the benefits of repairing home appliances.”
Mike Burden, head of sales at Connect
slow cooker, and the Rediffusion brand will see a comprehensive range of vacuum cleaners and heating solutions.”
Russell Hobbs showroom
Hamilton Beach collection
The Integration Opportunity
Custom AV installation is no longer a shiny new thing; it is a firmly established sector majoring in high-value customer service. There’s plenty of growth to come, so how can more retailers get on board? Richard Stevenson reports.
The UK custom install (CI) market continues to grow rapidly, despite some rather cool prevailing economic winds in the last few years.
Driven by increasing demand for smart home technologies and integrated systems that enhance the comfort, security, and entertainment experience at home, the market aligns with a customer demographic somewhat less affected by the rise in the cost of living.
While the UK market is growing rapidly, it still operates in the shadow of the more mature US market, where custom AV and smart home installations have long been a mainstay of upscale residential homes.
The UK is catching up quickly, as more high-end clients and even middle-market homeowners are buying into bespoke home systems rather than piecing together simple off-the-shelf ‘products’.
As electrical retailers, that might take some business adjustment, but the levels of support and customer service that the independent sector is renowned for is just the USP that CI customers are looking for.
They want help, advice, information and someone to deliver ‘best case’ systems for their budget… exactly why people still go to high street retailers!
With the rise of connected living, the sector is seeing a boom in the installation of technologies like smart lighting, electric blinds, advanced home security systems, and home automation platforms.
Booming
While the DIY/self-install sector of those segments is booming, that is helping to drive the CI market rather than devaluing it.
The overall increased awareness of these solutions is helping to boost higher-end CI solutions for customers who want the finished result without the hard work involved in piecing the technology together.
Unlike distributors in the box-shifting part of retail, CI distributors are used to low-volume / high-value orders and have to ensure they are a one-stop shop for most CI solutions.
That includes products, connections, advice, planning, training and even on-site visits to help out.
Retra/Bira Associate member AWE Europe is a prime example of the CI distributor breed, with its own training academy for installers.
Hottest
In terms of the big-ticket sectors of the CI market in 2024, here’s a look at the hottest areas retailers should consider as they cater to this growing demand in the CI market.
Top of the list remains whole home audio and video distribution to multiple rooms.
It’s not a huge leap in concept from selling TV and audio, and it brings in higher-end products and a good margin on the installation.
Solutions like Sonos or HEOS (Denon/Marantz) for audio are slick, integrate seamlessly with familiar services like Spotify and are very robust. The latter is exceptionally important to reduce technical call backs.
The ability to stream high-definition content or music throughout the house, from the living room to the kitchen to the bedroom, is not the complex operation it once was, with a range of distribution products offering HD/4K video over data cable or thin optical fibre that is relatively easy to hide away without upsetting the décor of the room.
Key
Scalability is key at the planning stage with multi-room AV as offering to ‘upgrade’ the system to other rooms or other zones is an easy win with customers who love the convenience.
Smart lighting and electric blinds are among the most popular upgrades for ‘lite’ residential AV installations.
Systems like Lutron and Philips Hue allow users to control lighting levels, colours, and schedules, creating mood-enhancing scenes that adapt to different times of the day or occasions, and with wireless control, they are not complex to install.
In the context of AV integration, more advanced systems, like Lutron lighting, can be set to automatically dim when a movie starts, or adjust brightness to complement the time of day for optimal viewing experiences.
Electric blinds are another fast-growing area in the UK custom installation market.
As part of a larger home automation system, these blinds can be programmed to open and close at set times or in response to environmental conditions like sunlight levels.
This not only enhances energy efficiency but also contributes to the overall comfort and aesthetic of the home.
Integrated solutions from brands like Silent Gliss or Somfy are well-proven products, often with wired or battery wireless power, if it’s not easy to run mains cable to the blind.
Smart Garden at Potters Home Digital in Kent
Potters Home Digital is a CI expert
Security
Home security and CCTV systems have nudged their way into the CI category of the strength of IP-based security solutions.
Security has always been a key concern for homeowners, and with the rise of integrated CCTV and smart locks, it’s no longer just about basic alarm systems. Today’s smart security solutions include cameras that integrate directly with AV setups, providing live feeds to TVs or smartphones, and the ability to manage door access and monitor the home remotely.
Brands like Ring, Nest, and Hikvision lead the charge in this sector, offering high-definition CCTV systems with advanced features such as facial recognition, motion detection, and two-way communication.
For installers, integrating these systems into a broader smart home ecosystem not only enhances security but also adds value to the overall AV solution by enabling homeowners to control and monitor their security alongside their entertainment and home automation systems.
Value
Stepping up in value and complexity, smart home automation systems have long been at the heart of specialist custom installation, and their complexity has arguably steered many retailers away from moving into the CI arena. Platforms like Control4, URC, Crestron, and Savant offer centralised control over virtually all connected devices in a home, from lighting and heating to entertainment and security systems.
These systems allow homeowners to manage their environment through a single interface, either via wall-mounted touchscreens, mobile apps, or even voice assistants like Amazon Alexa and Google Assistant.
As homes become more connected, the ability to integrate various systems seamlessly is becoming a critical selling point for custom AV installers.
Being able to offer homeowners a cohesive, intuitive interface that controls their lighting, blinds, heating, security, and entertainment systems from a single point of control is the next step into the market, but one that comes with higher value projects and ongoing customer relations.
Outdoor AV
Outdoor AV is perhaps a little unexpected growth area in the UK where gardens are frequently very close together, but retailers like Potters Home Digital in Kent have made something of a USP of its outdoor offering as part of its CI work.
Kitting out the shop’s back garden with multiple zones of audio, based on using many small speakers to deliver balanced sound across the area without disturbing the neighbours, makes for a winning sales demonstration.
Owner Lance Hopley and his team have also created an outdoor cinema and an al fresco kitchen area that resonates with the UK’s growing desire for outdoor cooking and entertaining at home.
Growth
The UK’s residential custom AV market is poised for continued growth, driven by the increasing accessibility of smart home technologies and a growing appetite for fully integrated home environments.
Add in a growing trend towards energy-efficient living and the sector’s need for help, support and expertise, and it would seem an ideal avenue for retailers to follow.
For further information please contact:
Richard Stevenson Consultant Editor Retra Alert richard@rspr.co.uk 07974 926157 www.retra.co.uk
The team here at Retra/Bira have been saying that for a while, and retailers that have embraced the trend, like Lance at Potters, Moss of Bath, and many more, have reaped the benefits.
There is still plenty of opportunity, as the CI market never stands still. In the near future, we can expect to see more emphasis on sustainable technologies, such as energy management systems integrated into home automation setups, and a growing interest in wellness-focused AV installations, like circadian lighting, wellness music and advanced climate control.
For retailers that are prepared to embrace these trends and continue their education through resources like CEDIA and the AWE Academy, the future holds exciting opportunities in the evolving UK CI market.
CEDIA
In both the UK and US markets, the Custom Electronic Design and Installation Association (CEDIA) plays a crucial role in supporting the industry.
CEDIA provides training, certification, and a network for installers to remain up-to-date on the latest trends, technologies, and best practices.
In the UK, CEDIA’s work has been instrumental in helping installers move from basic AV setups to full-scale smart home installations that rival those seen in the US market.
Contacting CEDIA UK is the first place to start a journey into the CI sector: www.cedia.org
EI Live! 2024 – A record-breaking year
EI Live! 2024 has once again proven why it is the premier event for the AV, home automation, and smart building sectors.
This year’s show, held at Farnborough International Exhibition Centre on September 18-19, saw record visitor numbers, with many exhibitors praising the first day as the best in the show’s history.
Several UK launches and exclusive product deals were showcased, making it a key date in the calendar for industry professionals.
The Technical Theatre programme delivered an informative set of sessions, providing valuable insights for integrators and installers, while top-class demonstrations attracted much attention from attendees, especially in the area of home cinema.
This year also marked a successful new chapter for the Smart Building Awards, which found a new home at the Inspire Suite, within the show venue itself. The awards evening saw the largest-ever attendance and celebrated the best of the best across the industry.
Electrical Product Safety Conference 2024: Time for Change
This year’s Electrical Product Safety Conference will have a strong focus on consumer safety, technological advancements, and the shifting dynamics of global markets.
As we progress towards an all-electric future, the importance of ensuring the safety and durability of electrical products grows ever more crucial.
The sixteenth annual Electrical Product Safety Conference, scheduled for Thursday November 21 2024 at Church House, Westminster, London, will address these challenges and explore opportunities. Organised by Electrical Safety First (ESF), the campaigning charity dedicated to reducing deaths and injuries caused by electricity in UK homes, this conference serves as a platform for industry leaders, experts, and stakeholders to discuss pressing issues, and devise solutions surrounding electrical product safety.
Closely
ESF works closely with government bodies, the electrical industry, manufacturers, retailers, and consumer safety organisations to improve safety regulations and standards.
Its mission is to drive forward initiatives that enhance the safety of electrical products throughout their lifecycle, from manufacturing to consumer use.
This year’s theme, ‘Time for Change,’ resonates with the industry’s need to adapt and innovate in response to evolving challenges.
With a strong focus on consumer safety, technological advancements, and the shifting dynamics of global markets, the event promises an in-depth exploration of safety throughout every stage of the product lifecycle.
Attendees can expect a dynamic programme, featuring insightful presentations, engaging panel discussions, and thoughtprovoking fireside chats.
Designed
The agenda for this year’s conference is specifically designed to address both current industry challenges and future opportunities.
Key topics include the impact of recent governmental proposals to reform the UK product safety framework, tackling lithium-ion battery fires, strategies to uphold safety in the journey towards net-zero emissions, the implications of evolving global markets, and emerging issues on the horizon.
A notable line-up of speakers has been confirmed to share their expertise. Sarah Smith, deputy chief executive of the Office for Product Safety and Standards (OPPS) at the Department for Business and Trade, will offer perspectives on regulatory changes and industry impacts.
Jerry Burnie OBE, head of compliance at the British Toy and Hobby Association, will discuss best practices for ensuring product safety amidst regulatory shifts.
Wolfgang Weber, senior director, global head of regulatory, legal counsel, & Business Ethics Officer at eBay, will provide a global perspective on regulatory compliance and business ethics.
Joining them, Susannah Streeter, a global financial commentator and former BBC business anchor, will bring her extensive knowledge to the conference. Lesley Rudd, chief executive of ESF will highlight the importance of safety and sustainability in driving industry progress.
John Herriman, chief executive of the Chartered Trading Standards Institute, and Sylvie Gallange-Alwis, partner at Signature Litigation, will contribute their expertise on regulatory compliance, enforcement and legal frameworks.
Collaboration
Ms Rudd emphasises the conference’s role in collaboration and driving positive change: “Each year, our conference serves as a platform for industry professionals and leaders to come together, exchange insights, and drive change in the electrical product sector.
“I am looking forward to the valuable discussions and collaborations that will emerge from this year’s event.”
The Electrical Product Safety Conference 2024 represents an opportunity for those committed to shaping a safer future for electrical products. Attendees will gain invaluable insights from leading experts on the latest trends, technological advancements, and regulatory changes. They will also network with over 200 professionals from diverse sectors, including government bodies, manufacturers, retailers, importers, legal experts, and safety organisations.
This conference serves as a platform for industry leaders, experts, and stakeholders to discuss pressing issues, and devise solutions surrounding electrical product safety
“
Perfect
This conference is perfect for government departments, manufacturers, retailers, importers, lawyers, fire and rescue services, and test houses alike.
Speakers will share best practices and explore upcoming developments in the sector. Professionals aiming to enhance safety and resilience within their organisations will find this event invaluable for receiving feedback and exchanging ideas with others.
Opportunity
Attendees will have the opportunity to explore innovative solutions and strategies to enhance product safety and sustainability. The interesting discussions can help to build impactful partnerships, actively contributing to shaping the future of the industry.
The conference’s jam-packed agenda, featuring presentations and discussions on a wide range of topics, ensures that every participant will find valuable insights and relevance in the conversations.
Do not miss this opportunity to be part of the conference towards safer and more durable electrical products.
Join us at Church House, Westminster, London, on Thursday November 21 2024.
For more information and to secure your place, visit the conference website: electricalsafetyfirst.org.uk/conference.
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