Bingo Connect Autumn 2021 - Issue 2

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News round up

Full steam ahead for

Shipley Creative With the world in and out of lockdown it’s been a challenging year for Shipley Creative. Slowly as consumer confidence is growing and leisure venues continue to see an increase in footfall, the team at Shipley Creative are finding that they have never been so busy.

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websites, which seamlessly integrate with ISD’s Maxim CRM system. This means that customers can self-serve from the comfort of their home. Linking a website into Maxim via an API, customers can register as new members or search for existing membership details. All of these new developments are improving the customer’s journey at clubs. The design team are also working on a range of templates that can slot straight into Maxims upcoming email and rich content SMS features. Tradition Direct Mail has not been overlooked and the specialist team

nthony Halliwell, General Manager at Shipley Creative explains, “We faced some tough decisions and had to adopt a flexible approach to staffing. We managed to retain our core team that have helped us grow the business over the last 7 years, which was critical to securing our future.” The team is now back in full force and working on lots of exciting new projects. The video team are working on new animations using a mix of live and static footage. Web developers at Shipley Creative are revamping several clients’

From left to right: Anthony Halliwell, Steven Lawrence, Phil Barber, Laura Hazzard, Karen Pendlebury, Tony Mottram, Sofi Saar

are excited to offer a new service where a membership card, letter and fully branded envelope can be printed at super speed and sent directly to customers. This is a fantastic way to drive lapsed customers back through the doors. Shipley Creative have a wealth of experience in working with bingo operators and are adept at helping clubs harness new production and marketing techniques.

Find out more by emailing theteam@shipleycreative.com

A Bingo Bargain! National Bingo Game - Half Price Following the success of the National Bingo Game’s mid-week Half Price promotion for this year’s National Bingo Day, additional promotions have been added to the calendar, the most recent being Wednesday 29th September, and your next…National Bingo Game Half Price promotion will take place on Wednesday 22nd December and will use exactly the same mechanic and admin as the previous executions of the promotion. A short brief showing the Holiday themed POS artwork that will be available will be shared with clubs and operators in mid-November. Any queries regarding the promotion please contact Alastair Stewart at the National Bingo Game.

PTEMBER

/ Autumn 2021

alastair@nationalbingo.co.uk


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