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Climate researchers and futures agency team up to launch new tool for climate action
The setting of ambitious carbon reduction targets has become standard practice in large companies, resulting in a proliferation of headline pledges to reach net zero. Despite this, emissions continue to accelerate in the wrong direction. Frustrated by widespread corporate inertia, futures agency Another Tomorrow teamed up with renowned climate researchers Åsa Löfgren and Sverker Jagers to identify the root causes and create a solution. The result? A diagnostic tool that maps out the transition-capability of organisations: TransitionView.
“TransitionView builds on decades of research in collective action. We have made these insights actionable for companies so that they can serve as a foundation for corporate climate strategy and decision-making”, says Åsa Löfgren and Sverker Jagers.
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A 2022 report from NewClimate Institute, evaluating the integrity of corporate climate pledges, revealed that these are often weaker than implied. When not accompanied by tangible plans of action, pledges risk becoming nothing more than just paper products. This, combined with a general lack of regulatory oversight, means it’s more difficult than ever to distinguish between real climate leadership and dubious greenwashing. TransitionView helps companies by diagnosing current capabilities, alignment and motivation levels, while highlighting “blank spots” or areas urgently needing improvement for real progress to be made.
“If we reduce climate action to carbon accounting, companies will never reach climate goals nor adapt to the green economy. We urgently need to systematically track and improve factors like willingness, readiness and openness if we are to speed up action – that is why we created TransitionView,” says Staffan Ekholm, CEO of Another Tomorrow.
The timing is critical, not only for the increased scrutiny of net-zero pledges but also because of the massive economic upside to transitioning for real. According to a McKinsey report, the Nordic region is well positioned to become the ‘Silicon Valley of sustainability’. A new green economy is emerging and the positions are now being set. Those who act early to pursue these economic opportunities will benefit from the first-mover advantage. The time and opportunity have never been greater. TransitionView serves to support the companies that not only want to be future-ready, but become the leaders of the green economy. |
About TransitionView TransitionView is a survey-based tool which maps out the transition-capability of organisations. Developed together with leading climate scientists, it uncovers often overlooked areas where targeted action can unlock progress on net-zero commitments.
About Another Tomorrow Futures agency with a track record of solving existential corporate challenges. By providing science-backed insights, methods and tools, Another Tomorrow helps organisations get from inertia to action on their climate commitments. www.anothertomorrow.com
Sverker Carlsson Jagers
Expert in Environment Politics Sverker is a professor of political science at University of Gothenburg and Director of CeCAR (Centre for Collective Action Research). He is also professor at University of Uppsala under Zennström Professorship in Climate Change Leadership.
Åsa Löfgren Expert in Environment Politics
Åsa is Associate Professor at the Department of Economics, University of Gothenburg. Åsa is an expert in the area of climate economics and she is an investigator at CeCAR (Centre for Collective Action Research).
Contact: Staffan Ekholm, CEO Another Tomorrow staffan@anothertomorrow.io Phone: +4670 540 06 65
