Technological ability accelerates sustainable business ability

The implementation of a sustainable development strategy requires courageous leadership and efficient use of new technology.

The radical change in the world during the last few years increas es the pressure to make a transi tion to sustainable business, in order to maintain competitiveness and to contribute to solving global crises. This can only be done by utilizing technolog ical innovations throughout business operations. The diverse challenges of today and the future require concrete actions and responsibility at every stage of the operational chain.

”The dynamics around themes of sustainable development have changed decisively this year. Along with global warming and population growth, the energy crisis, inflation, war and increas ing refugee flows have awakened people to the necessity of changing operating models on a personal and organization al level. For those working with technol ogy, this means inevitable disruption. Technology must truly take center stage in order to keep up with development. Small tweaks are not enough,” Manag ing Director Hanna Kivelä from Fujitsu Finland emphasizes.

Moving from willpower to actions

Today, sustainable development is an in tegral part of every organization’s strat egy, but according to the global research commissioned by Fujitsu this year, only a fraction (5%) of actors manage to realize their level of desire in practice.

“There is a huge difference between willingness and ability. In the most re cent survey, 60% of the respondents con sidered technological transition leading to sustainable development to be a very good and aspirational thing. However, only five percent of the respondents had truly put the strategy into practice and were able to state that the technological ability to utilize data in building a sustainable business exists,” says Hanna Kivelä.

In this journey, the role of Senior Business and IT leadership is empha sized, and responsibility cannot be outsourced.

“Operations must be examined and shaken up for the entire operational chain, so that unnecessary work steps are revealed and accountability is ensured. What is needed is courageous leadership, investment decisions and the urge to try, make mistakes and learn to develop operations in an unknown field,” Hanna Kivelä lists.

Human-centered knowledge is the key to change

Fujitsu has done long-term work in pro moting the introduction of technologies and innovations in line with the goals of sustainable development and maintain ing the competitiveness of its customer companies. According to Hanna Kivelä, the market’s leading organizations stand out with their determined approach in adopting new technologies. They thrive in efficient utilization of existing data and rational allocation of resources.

“The use of data with the help of artificial intelligence is everything, in order to gain an understanding of what and how to change operating meth ods. Effective use of new technology helps to simplify operations, reduce errors and minimize risks. However, you cannot and should not change everything at once. The most important thing is do one thing at a time, and to do that extremely well. And in doing so, ensure that people are at the heart of everything,” Kivelä sums up her recipe for success. |

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