Meet Christina Lock

Christina Lock is an author, CEO and advisor behind executives, entrepreneurs, influencers and politicians worldwide. She has dedicated her career to empowering individuals to become the best in their field, balancing their highly driven natures. Her clients learn how to efficiently manage themselves, their work, businesses and private life whilst dealing with extreme pressure and obstacles. Named Swedish Female CEO of the Year 2022, she’s an in-demand speaker with her first book released in February 2023.

How did you become an executive coach? What’s your background?

Apart from my interest in business, management and human nature, I also know what a tremendous impact a trusted partner can have whilst fighting in the corporate world.

I’d say that many reading this article would recognize themselves being highly driven since childhood. Strong in ambition and intelligence, probably both book-smart and street-smart. With time developed into what I call ”fast runners”. Urge to compete, achieve and push boundaries. The word ”impossible” means ”opportunities”, and ”work hard, play hard” is a way of living.

Before I launched my business in 2021, I had the opportunity to grow an exciting career in management and mastercoaching for over 20 years, also having degrees in sociology and economics. My expertise today is executive development in fast-moving environments, from gazelles to enterprises.

What is the process like when you work with a client?

On average, I meet my clients once a month - online, at my office in Stockholm or elsewhere. Most seek me as they have a specific issue or frustration that they want to work on. Still, many would be interested in overall development from a managerial perspective. Since I work with executives daily, my knowledge of the corporate world is extensive, and few situations would be unknown to me.

In this kind of partnership trust and intelligence are a priority. That is both EQ and IQ. The client would expect me to quickly understand their mind and world. In return, I expect engagement and results. The outcome is always progress, sometimes very tough, but also lots of fun along the way.

Many clients have stayed with me for years; I become a trusted external partner and sounding board. Since everything is confidential, it’s a free zone where everything can be said, thought and discussed.

Once a client said that I’m like a paid friend, but his wife knows about me. We laughed and I love that description. I’ve had the pleasure of meeting her, and she thanked me for keeping her husband sane, saving the marriage (laughs). No but on a serious note I’d say I actually do that at times, indirectly. An executive team once gave me a helicopter flight as a thank you, knowing how much I love to fly. Before take-off the pilot gave me a card: “Only the sky is the limit”. That was truly overwhelming.

What kind of benefits do people typically get from working with you?

A way forward, up or out. Quite simple. Because most of the time, frustration comes from feeling trapped: our personal freedom or freedom of success.

If you look at Maslow’s hierarchy of needs, rate your areas of satisfaction and dissatisfaction. That can be anything from extreme workload, self-esteem, business challenges, family problems or upcoming opportunities. That’s where I come into the picture.

Being a highly driven nature myself, I have a lifetime of experience balancing my character with external expectations. The urge to achieve is a great force, yet it can get very frustrating for oneself and the surrounding. The key is understanding what drives what and how to manage it efficiently.

Why should I talk to you and not someone else? What makes you unique?

I am no more unique than anyone else. The uniqueness lies in the partnership, and I’m truly honoured to be a part of so many people’s lives and journeys.

Since the world is packed with coaches, many drop the whole idea of finding one as it takes too much effort. It’s a pity as I know what amazing development and help proper support give. As it’s an unregulated industry, it’s also hard to evaluate the qualifications and whether the coach is a professional or not.

The economy and geopolitical situation is shaky. How can I prepare myself?

On a general level: stay updated, make well-defined strategies, manage wisely, and most importantly, stay in physical and mental shape. Avoid getting stuck in your own head and engage with wise and skilled people. Our brains are the same as 40,000 years ago, and we must protect ourselves mentally and physically when under pressure.

What is your book about?

Several books are coming out from 20232025, all based on my experience working with executives and high performers, advice, and my own story. The books will give the reader a high level of recognition, tools and insights that will empower and inspire.

How can I learn more about how you help executives?

Follow us on social media, read my books, or get in touch. I have a fantastic team who will coordinate from there. Apps, podcasts and other online channels will be launched, including offices in London and New York. The desire to stay ahead has never been greater, and I look forward to an exciting 2023. |

www.christina-lock.com