STATE SPONSORSHIP OPPORTUNITIES
In-Person Events
Digital Print
In-Person Opportunities Print Opportunities Digital Opportunities Payment Form Annual Sponsorship Packages Letter from Executive Vice President Board Meetings 11 Legislative Reception 12 Excellence in Remodeling Awards Reception 13 Installation & Awards Gala 14 Membership Drive 16 Education Classes 17 Building Insight Magazine 18 Annual Leadership Directory 20 Overview 04 Benefit Summaries 06 BIAW Website 21 Weekly eNewsletter 21
Table of Contents
Dear Member,
As one of the largest homebuilding associations in America, the Building Industry Association of Washington champions the rights of our members and fights for affordable homeownership at all levels of government. We provide awardwinning education that builds and supports a strong workforce in the trades. Our relationships with community leaders foster housing opportunities for everyone.
The association is dedicated to ensuring and enhancing the vitality of the building industry for the benefit of its members and the housing needs of the citizens. We give a voice to thousands of builders, remodelers, skilled trades professionals and their associates who help Washington families enjoy the American dream of owning a home.
If you are looking to connect and build relations with home builders, remodelers and small business owners and increase your visibility among leaders in the housing community, then I encourage you to discover the opportunities we offer.
The following Sponsorship Guide was developed to help you plan your involvement and budget for the year. BIAW offers you the opportunity to take part in yearlong sponsorships or individual event and communication sponsorships. These opportunities exemplify your commitment to the housing industry, provide exposure for you and your company, and allows the Building Industry Association of Washington to carry out the mission of advocating on behalf of the industry, while providing networking and education opportunities for the membership.
Please look over the enclosed information. We hope you will consider partnering with us as we continue to build a better Washington!
Sincerely,
Greg Lane Executive Vice President
Sponsorship Opportunities 3
Annual Sponsorship Packages
Building Industry Association of Washington 4
Legacy $15,000 Opportunities 59% Bundled Savings ($23,800 Package Value) Board Event Presenting Sponsor 1 Annual Board Meeting Board Luncheon Sponsor All 3 Annual Board Meetings Board Meeting Social Hour Not Included Legislative Reception Capitol Sponsor Membership Drive Grand Prize Sponsor Excellence in Remodeling Reception Presenting Sponsor Annual Installation Gala Beverage Sponsor Education Classes Not Included Building Insight Magazine 2 Full Page or Equivalent Ads Leadership Directory Full Page Ad Logo Placement on BIAW.com Full Year Hammer and Nail eNewsletter One Recognition Per Month BIAW.com Sponsorship Page Permanent Placement
Premiere $10,000
Supporting $5,000
Not Included Not Included
2/3 Annual Board Meetings
1/3 Annual Board Meetings
Sponsor at 1 Social Not Included
Not Included
Beverage Sponsor
Runner Up Sponsor Reception Sponsor
Gold Sponsor Silver Sponsor
Centerpiece Sponsor Awards Sponsor
Presenting Sponsor at 4 Classes
2 Half Page or Equivalent Ads
2 Quarter Page or Equivalent Ads
Half Page Quarter Page
6 Months
3 Months
Two Recognitions Per Quarter Four Recognitions Per Year
Not Included
56% Bundled Savings
($15,600 Package Value)
52% Bundled Savings
($7,600 Package Value)
Sponsorship Opportunities 5
Not Included
Not Included
Board Event
Presenting Sponsor at 1 Annual Board Meeting
LEGACY SPONSOR - $15,000
BENEFITS SUMMARY
n Exclusive opportunity, only 1 presenting sponsor allowed per event
n Recognition at each event occurring during the board conference
n Opportunity to address the BOD at the beginning of the meeting
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition on BIAW website and social media
n 2 reserved spots to the lunch
n Recognition at the Luncheon event by BIAW President
Board Luncheon Sponsor at All 3
Annual Board Meetings
n Company name/logo on all tables in the banquet room
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
n Company literature/hand outs/flyers at all tables in the banquet room
n Company name/logo recognition at Legislative Reception check-in table
Legislative Reception
Capitol Sponsor
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
n 5 Minutes on the mic opportunity Recruiter Reception
n Recognition in Membership Corner article in Building Insight magazine
Membership Drive
Grand Prize Sponsor
n Company name/logo listed on advertisements, flyers and promotions
n Company name/logo recognition at Recruiter Reception registration table
n 2 Tickets to the Recruiter Reception
n Recognition on BIAW website and social media
n Company name/logo on presentation slides
n Company name/logo on EIR Event Program
n Company name on EIR Award invites
n Company name on all event advertising and social media
Excellence in Remodeling
Presenting Sponsor
n Company name on board meeting notices
n Company name in post-event Building Insight article
n Sponsor pin to wear at awards ceremony
n Company logo on BIAW website
n Company logo on entry website EIRAwards.com
n Recognition at event
Building Industry Association of Washington 6
Installation Gala Beverage Sponsor
LEGACY SPONSOR - $15,000
BENEFITS SUMMARY
n Recognition during the event by BIAW President
n Wine labels featuring your company name/logo for bottles served at the drink counter
n Receive two tickets to event
n Company name/logo in event program
n Recognition in post-Installation & Awards Ceremony article in Building Insight magazine
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website
Building Insight Magazine
Leadership Directory
Logo Placement on BIAW.com
Weekly Hammer and Nail eNewsletter
BIAW.com sponsorship Web page
n 2 Full Page Ads
n Or Equivalent (4 Half Page; 8 quarter page)
n Full Page Ad
n Full Year
n One Recognition Per Month
n Permanent Placement
Sponsorship Opportunities 7
PREMIERE SPONSOR - $10,000
BENEFITS SUMMARY
n 2 reserved spots to the lunch
n Recognition at the Luncheon event by BIAW President
Board Luncheon
Sponsor at 2/3 annual board meetings
n Company name/logo on all tables in the banquet room
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
n Recognition at social event by BIAW staff
Board Social Hour Sponsor
n Company name/logo on beverage counter in the room
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Company name/logo listed on advertisements, flyers and promotions
Membership Drive
Runner Up Sponsor
n Company name/logo recognition at Recruiter Reception registration table
n 2 Tickets to the Recruiter Reception
n Recognition on BIAW website and social media
n Company name/logo on EIR Event Program
n Company name on EIR Award invites
n Company name on all event advertising and social media
Excellence in Remodeling Gold Sponsor
n Company name on board meeting notices
n Company name in post-event Building Insight article
n Sponsor pin to wear at awards ceremony
n Company logo on BIAW website
n Recognition at event
n Company name/logo artfully displayed on each centerpiece at dinner tables
n Receive two tickets to event
n Company name/logo in event program
Installation Gala
Centerpiece Sponsor
n Recognition in post-Installation & Awards Gala article in Building Insight magazine
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at BIAW Board Registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
Building Industry Association of Washington 8
PREMIERE SPONSOR - $10,000
BENEFITS SUMMARY
n Recognition during the event by host/hostess
Education Course
Presenting Sponsor at 4 Classes
n Opportunity to speak to attendees for five minutes during the class if able to attend
n Company literature/hand outs/flyers at all tables in meeting room
n Company name/logo listed on advertisements, flyers and course packets/emails
n Recognition on BIAW website course registration pages
Building Insight Magazine
Leadership Directory
Logo Placement on BIAW.com
Weekly Hammer and Nail eNewsletter
n 2 Half Page Ads
n Or Equivalent (1 full page; 4 quarter pages)
n Half Page Ad
n Six Months
n Two Recognitions Per Quarter
Sponsorship Opportunities 9
SUPPORTING SPONSOR - $5,000
BENEFITS SUMMARY
n 2 reserved spots to the lunch
n Recognition at the Luncheon event by BIAW President
Board Luncheon
Sponsor at 1/3 annual board meetings
n Company name/logo on all tables in the banquet room
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
n Company on bars in the banquets room
Legislative Reception Beverage Sponsor
n Company name/logo recognition at Legislative Reception check-in table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
n Company name/logo recognition at Recruiter Reception registration table
Membership Drive Reception Sponsor
n 1 Ticket to the Recruiter Reception
n Recognition on BIAW website and social media
n Company name/logo on EIR Event Program
Excellence in Remodeling Silver Sponsor
n Company name on EIR Award invites
n Company name on board meeting notices
n Company name in post-event Building Insight article
n Recognition at event
n Recognition during the event by BIAW President
n Company name/logo at awards table in banquet room
n Receive two tickets to event
Installation Gala Awards Sponsor
n Company name/logo in event program
n Recognition in post-Installation & Awards Gala article in Building Insight magazine
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
Building Insight Magazine
Leadership Directory
Logo Placement on BIAW.com
Weekly Hammer and Nail eNewsletter
n 2 Quarter Page Ads
n Quarter Page Ad
n Three Months
n Four Recognitions Per Year
Building Industry Association of Washington 10
In-Person Sponsorship Opportunities
BIAW Board Meetings
Winter, Summer, Fall
During the year, BIAW holds three State Board of Directors meetings: Winter (February), Summer (June) and Fall (November). Over 200 State Directors, BIAW members and guests gather for the board of directors meeting, committee meetings, receptions, social hours, workshops and award ceremonies.
Board Event Presenting Sponsor
n Exclusive opportunity, only 1 presenting sponsor allowed per event
n Recognition at each event occurring during the board conference
n Opportunity to address the BOD at the beginning of the meeting
$2500
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition on BIAW website and social media
General Membership Luncheon Sponsor
n 2 reserved spots to the lunch
n Recognition at the Luncheon event by BIAW President
n Company name/logo on all tables in the banquet room
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
Social Hour Sponsor
n Recognition at social event by BIAW staff
n Company name/logo on beverage counter in the room
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
Name Badge Sponsor
n Sponsor provides 250 lanyards with company name/logo.
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
$1500
$750
$500
Sponsorship Opportunities 11
Legislative Reception
A BIAW-hosted two-hour reception for legislators, local and state-wide elected officials, Supreme Court justices and BIAW members. 200+ guests enjoy an array of hors d’oeuvres and desserts with a hosted beer, wine and non-alcoholic beverage bar.
Capitol Sponsor
n Company literature/hand outs/flyers at all tables in the banquet room
n Company name/logo recognition at Legislative Reception check-in table
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
Beverage Sponsor
n Company on bars in the banquets room
n Company name/logo recognition at Legislative Reception check-in table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
$1000
$600
Building Industry Association of Washington 12
Excellence In Remodeling Awards Reception
This annual awards event, held in June, highlights the state’s best remodeling projects, showcasing quality craftsmanship in a variety of categories and price ranges. The event takes place in a casual setting while the highlight of the evening is the winning projects’ slide show presentation. Approximately 125 BIAW members and guests attend this event. Sponsorships must be received by June 1st to be eligible for physical branding opportunities.
Presenting Sponsor $5000
n Company name/logo on video presentation slides
n Company name/logo on EIR Event Program
n Company name on EIR Award invites
n Company name on all event advertising and social media
n Company name on board meeting notices
n Company name in post-event Building Insight article
n Sponsor pin to wear at awards ceremony
n Company logo on BIAW website
n Company logo on entry website EIRAwards.com
n Recognition at event
Gold Sponsor $2500
n Company name/logo on EIR Event Program
n Company name on EIR Award invites
n Company name on all event advertising and social media
n Company name on board meeting notices
n Company name in post-event Building Insight article
n Sponsor pin to wear at awards ceremony
n Company logo on BIAW website
n Recognition at event
Silver Sponsor $1000
n Company name/logo on EIR Event Program
n Company name on EIR Award invites
n Company name on board meeting notices
n Company name in post-event Building Insight article
n Recognition at event
Bronze Sponsor $500
n Company name/logo on EIR Event Program
n Company name on board meeting notices
n Recognition at event
Sponsorship Opportunities 13
Skamania Lodge JUNE 6, 2022 EXCELLENCE IN REMODELING Deschutes Way SW, Suite 300 Tumwater, WA 98501 (360) 352-7800 BIAW.com AWARDS RECEPTION
Installation & Awards Gala
200+ BIAW members and guests invited for this annual event, held in November. Builder/Associate/Remodeler of Year awards are presented, along with the installation of the following year’s Senior Officers. A seated dinner, dancing and socializing round out the evening’s festivities.
Presenting Sponsor
n Recognition during the event by BIAW President
n Half-page ad in Building Insight magazine
n Receive four tickets to event
n Recognition in event program
$2500
n Recognition in post-Installation & Awards Gala article in Building Insight magazine
n Company name/logo will be listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
Beverage Sponsor
n Recognition during the event by BIAW President
$2000
n Custom-made wine labels featuring your company name/logo for bottles served at the drink counter
n Receive two tickets to event
n Company name/logo in event program
n Recognition in post-Installation & Awards Gala article in Building Insight magazine
n Company name/logo will be listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website
Building Industry Association of Washington 14
Centerpiece Sponsor $1750
n Recognition during the event by BIAW President
n Company name/logo artfully displayed on each centerpiece at dinner tables
n Receive two tickets to event
n Company name/logo in event program
n Recognition in post-Installation & Awards Gala article in Building Insight magazine
n Company name/logo will be listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at BIAW Board Registration table
n Recognition at Board of Directors meeting
n Recognition on BIAW website and social media
Awards Sponsor $1500
n Recognition during the event by BIAW President
n Company name/logo at awards table in banquet room
n Receive two tickets to event
n Company name/logo in event program
n Recognition in post-Installation & Awards Gala article in Building Insight magazine
n Company name/logo listed on advertisements, flyers and board meeting packets/emails
n Company name/logo recognition at board meeting registration table
n Recognition at Board of Directors meeting
Sponsorship Opportunities 15
Membership Drive
Each year, to promote membership recruitment, the BIAW offers incentives to local associations and members who grow the federation by recruiting new members and involving them in state programs. Top recruiting members earn the chance to make it to the International Builders Show which takes place at the beginning of the year in Orlando or Las Vegas and is attended by more than 45,000 building professionals. Additional membership prizes may be substituted or offered in place of the International Builders Show trip.
Grand Prize Sponsor
n 5 Minutes on the mic opportunity Recruiter Reception
n Recognition in Membership Corner article in Building Insight magazine
n Company name/logo listed on advertisements, flyers and promotions
n Company name/logo recognition at Recruiter Reception registration table
n 2 Tickets to the Recruiter Reception
n Recognition on BIAW website and social media
Runner Up Sponsor
n Company name/logo listed on advertisements, flyers and promotions
n Company name/logo recognition at Recruiter Reception registration table
n 2 Tickets to the Recruiter Reception
n Recognition on BIAW website and social media
Recruiter Reception Sponsor
n Company name/logo recognition at Recruiter Reception registration table
n 1 Ticket to the Recruiter Reception
n Recognition on BIAW website and social media
$1500
$800
$450
Building Industry Association of Washington 16
Education Classes | Workshops | Seminars
BIAW’s award-winning Education program provides our members with opportunities to learn about relevant topics and gain new skills to improve their businesses and processes. Whether it’s online or in a classroom at your local HBA, BIAW provides members with the latest training. Classes may vary but include Certified Lead Renovation, Certified Erosion & Sediment Control Lead (CESCL), and the Certified Aging in Place Series (CAPS).
We also offer classes in CPR/First Aid training, fall protection, blueprint reading, Construction Contracts and Lien Law, business and marketing classes and many more. In 2022, the BIAW provided education to over 800 members, held over 100 classes and helped countless more members with improving their businesses. Course schedules may be updated and added over time. Visit www.biaw.com to view the current offered classes.
Presenting Sponsor $500
n Recognition during the event by host/hostess
n Opportunity to speak to attendees for five minutes at the beginning of the class if able to attend
n Company literature/hand outs/flyers at all tables in meeting room
n Company name/logo listed on advertisements, flyers and course packets/emails
n Recognition on BIAW website course registration pages
Sponsorship Opportunities 17
Print Marketing Opportunities Building Insight Magazine
Building Insight is the Building Industry Association of Washington’s (BIAW) 24-page monthly magazine, that is sent to BIAW members, legislators, state officials, policy groups, local and state media and other various building industry-related affiliates.
Our member circulation is nearly 8,000 including individuals and companies, legislators, and other subscribers. BIAW is the largest trade association in Washington state and the fourth largest state association affiliated with the National Association of Home Builders.
BIAW’s influence spans throughout the building industry and is focused primarily on residential construction. As the “voice of the housing industry,” BIAW is strategically located in Olympia, Washington’s capital, and is dedicated to ensuring and enhancing the vitality of the building industry.
Ad Space Available
Ad Rate Table
*Nonmembers can advertise at a 25% increase to rate table prices
Building Industry Association of Washington 18
Front or back inside cover full spread (8.5” x 11”) Full page (6.75” x 9.5”) 2/3 page (4.653” x 9.5”) Half page (6.75” x 4.5”) 1/3 page or column (2.261” x 9.5”) 1/4 page (3.375” x 4.5”) Size & Frequency 1 Issue 3 Issues 6 Issues 10 Issues Front/back full spread $1,500 $1,340/issue $1,240/issue $1,140/issue Full page $1,350 $1,000/issue $850/issue $750/issue 2/3 page $1,150 $850/issue $750/issue $650/issue Halg page $850 $750/issue $650/issue $550/issue 1/3 page $700 $575/issue $500/issue $450/issue 1/4 page $550 $450/issue $350/issue $250/issue Full page (6.75” x 9.5”) Inside Cover (8.5” x 11”) 2/3 page (4.653” x 9.5”) Half page (6.75” x 4.5”) 1/3 page (2.261” x 9.5”) 1/4 page (3.375” x 4.5”)
Production Specifications
n Publication Trim Size: Magazine trims to 8-1/2” x 11”
n Bleed: Available at no additional charge; please contact us for more information
n Preferred Ad Format: Camera ready, High resolution pdf or jpg (300 dpi), Full color, CMYK
n Acceptable Formats: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
n Ads may be emailed to communications@biaw.com
Terms & Conditions
• Discounts: BIAW members receive a 15 percent discount.
• Publication Date: Building Insight is published once a month (except for the combination issues of July/ August and November/December) and is mailed at the beginning of the month.
• Deadlines: The deadline to reserve ad space is the first business day of the month in which you’d like to publish and art submission deadlines are the 10th. (For example, the deadline for reserving ad space in the January issue is December 1 and the deadline to submit art is December 10th).
• Payment and Submission: Ads can be paid by check, (payable to BIAW for full contract value in advance of placement), Visa, MasterCard, AmEx, or Discover, by the 10th of each month. For inquiries or to reserve space in Building Insight, contact BIAW Communications (360) 352-7800 or communications@biaw.com.
• Cancellations: Must be in writing prior to art submission deadline (10th of every month).
Sponsorship Opportunities 19
Leadership Directory
This annual directory is provided to all BIAW leadership, State Directors and local associations. The spiral, wire-bound, 100+ page directory contains the contact information of BIAW leadership, BIAW State Directors, local associations, BIAW committee members and state legislators. Your company will be at the fingertips of movers and shakers in the association. Ads must be received by Jan. 15th of each year to be included in directory. No exceptions.
Advertisement Sizing and Rates
Full page $900
Half page $500
Quarter page $300
Ad Specs
Full page (5.5” x 8.5”)
Half page (5.5” x 4.24”)
Quarter page (2.75” x 4.24”)
Building Industry Association of Washington 20
Digital Marketing Opportunities
BIAW.com Sponsor Spotlight
BIAW.com is the go-to source for members looking to learn more about state programs, events, and industry news. The homepage is visited by more than 7,000 users per month and 50,000 users per year. Now, your company can gain a front seat to visitors by spotlighting your logo and links to your website on the homepage.
Rates
1 Month $250
6 Months $1300
12 Months $2,500
Hammer & Nail
The Hammer & Nail is a weekly eNewsletter that goes out every Monday to a list of just over 14,200* emails. This update contains the latest building industry news, programs, and event information to help members plug in to what is happening at the state and national levels.
Ad Pricing
$100/week
$350/month (even if there are 5 weeks)
$4,000/year
Ad Specs
600px wide x 200px or less
72dpi URL link
Sponsorship Opportunities 21
Social Media Channels
Facebook
@BuildingIndustryAssocWA
Total followers: 2,241
Growth: 5%
Reach/Impressions: 41,760
Instagram
@biaofwa
Total followers: 1,019
Growth: 12%
Reach/Impressions: 8,576
Twitter
@BIAW2
Total followers: 752
Growth: 5%
Reach/Impressions: 7,700 (in 90 day period)
LinkedIn
Building Industry Association of Washington
Total followers: 974
Growth: 18%
Reach/Impressions: 31,193
Building Industry Association of Washington 22
Data analytics as of October 2022
Payment PLEASE COMPLETE THE FORM BELOW PAYMENT INFORMATION Name Company Address City, State, Zip Phone Email Signature City, State, Zip Billing Address Credit Card # Charge $ Check (make payable to BIAW) Please send me an invoice VISA Mastercard CCV Exp. Date Sponsorship Packages Legacy $15,000 $10,000 $5,000 Premiere Supporting Custom Package Fill out the form online or email a completed form to Raelle Vitali at raellev@biaw.com Pay Online
300 Deschutes Way SW, Suite 300 Tumwater, WA 98501 (360) 352-7800 | BIAW.com Published 2023