JOIN THE BEST BE THE BEST
We take perfect care of our agents so they can take perfect care of their clients.
WHY PENFED REALTY?
Because we MAKE IT EASY for our agents to succeed.
The results speak for themselves.
36% 47% 1:10
Our average productivity per agent (PPA) is 47% above the industry average. Agents who join us grow their business an average of 36% their first year.
We have the highest level of support in the industry with a 1:10 staff to agent ratio.
WHY DO AMBITIOUS, TOP PRODUCING AGENTS JOIN US? Because we provide them with:
• MAXIMIZED EARNINGS. Earn 100% commission split with our agent-friendly compensation plans.
• BEST-IN-CLASS TECHNOLOGY. We make it easy to incorporate technology that helps grow your business.
• UNPARALLELED COACHING AND SUPPORT. Leverage our amazing support staff, automated tools, coaching programs and concierge services.
What has your company done for you today? What will they do for you tomorrow?
Berkshire Hathaway
PenFed Realty is not the right brokerage for everyone; but we may be the right brokerage for YOU.
We believe that our strength lies with our sales professionals. We are committed to building a company filled with like-minded individuals with the desire and motivation to be the best. Ambitious, businessminded sales professionals who are laser-focused on growing their business and want to take their careers to the next level thrive at our company. We love supporting their goals and they love working with the best—and by ”best,” we mean Berkshire Hathaway HomeServices PenFed Realty. If our mission, vision and values resonate, then we may be the right brokerage for YOU.
To provide a gateway to an enhanced quality of life and better financial opportunities for our real estate clients, sales professionals and employees.
To be the premier provider of real estate services in all the markets we serve. Integrity. Innovation. Improvement. These are the words we live by every day.
ABOUT THE COMPANY PAST, PRESENT AND FUTURE
In the beginning...
Berkshire Hathaway HomeServices PenFed Realty started off as Vestra Realty in 1998, a one-office, twenty five agent operation run by Kevin Wiles. The name Vestra was an acronym for Value Enhancement Strategies and was laser-focused on delivering value to its agents and clients. Thanks to the robust housing market and the growth-oriented culture that Kevin and his team cultivated, the company attracted the attention of PenFed Credit Union, which was looking to expand its real estate, mortgage and title offerings to its members.
In 2006, Vestra Realty became PenFed Realty, and the company quickly grew from 25 agents in one office to six offices and 250 agents by 2010. In 2011, PenFed Realty entered the Prudential franchise network when they acquired Prudential Carruthers Realtors, and the resulting company became Prudential PenFed Realty. The merged organization immediately became one of the leading real estate firms in the greater D.C., Maryland and Virginia markets, which continues to this day.
By 2014, Prudential PenFed Realty had nearly 1,400 agents closing over 10,000 units and $2.7 billion in sales volume. This growth fueled an aggressive expansion nationwide, with acquisitions of successful Prudential companies in Florida, Kansas, Tennessee and Texas.
In 2014, PenFed Realty joined Warren Buffett’s new real estate network— Berkshire Hathaway HomeServices—and rebranded itself as Berkshire Hathaway HomeServices PenFed Realty. The combination of the Berkshire Hathaway and PenFed brands, along with PenFed Realty’s culture and commitment to providing value and growth opportunities for its agents, has proven to be an unbeatable value proposition.
Right now
The company continues to open new offices and expand our footprint—most recently in Delaware when in 2022, we merged with the venerable and highly-respected brokerage of Berkshire Hathaway HomeServices Gallo Realty.
Since 1979, Gallo Realty has established an impeccable reputation among their agents, clients and community. Today, with their strong local presence and deep expertise in the markets they serve, Gallo Realty continues to take perfect care of their agents and deliver impeccable service to their clients under the banner of PenFed Realty.
Where do we go from here?
Nowhere but up! Berkshire Hathaway HomeServices PenFed Realty prides itself in being a growth company that serves ethical, professional and ambitious sales professionals who want to grow their business. We are committed to our vision of building the highest-quality real estate company in the areas we serve, delivering superior service to our sales professionals and an exceptional experience to our clients.
We are dedicated to a strategy of investing in process improvements, best-in-class tools and technology, powerful marketing programs, innovative client offerings and the highest levels of staffing support so that we can continue to nimbly serve the needs of our agents. Our core values of INTEGRITY, INNOVATION and IMPROVEMENT are not just words—they are the guiding principles of everything we do. It’s that spirit of our mission, vision and values that drives our desire to better serve our agents so that they can deliver an unequalled world-class experience to their clients.
In the coming years, we will continue to grow side by side with agents and teams who share our goals, understand our brand and value our culture. We will do with this with financial depth, expansive resources and the support of a large company while maintaining the local, family business environment we've always been known for.
We invite you to be part of this exciting community. As Warren Buffett says, “In any operation, join up with the best. You will gain from the strengths of those around you." Our focus on growth and expansion, plus our dedication to taking perfect care of our agents, clients and employees, has placed the company within the top five largest and most productive brokerages within the Berkshire Hathaway HomeServices network. We are proud of our agents and teams who consistently place among the highest performing sales professionals nationwide.
WHO WE ARE BERKSHIRE HATHAWAY, INC.
A PEDIGREE LIKE NO OTHER
Berkshire Hathaway HomeServices PenFed Realty benefits from the globally respected reputation of Berkshire Hathaway, Inc.
Ranked in the top 10 of the most admired, recognized and respected companies by Forbes and Fortune magazines, Berkshire Hathaway is guided by the principles of trust, integrity, stability and longevity.
“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with, and we think that the Berkshire Hathaway name will be reassuring to many people.”
—Warren Buffett, Chairman and CEO Berkshire Hathaway, Inc.
WHO WE ARE BERKSHIRE HATHAWAY HOMESERVICES:
OUR GLOBAL NETWORK
Berkshire Hathaway HomeServices is one of the most respected brands in real estate. It is a brokerage franchise network designed for today’s modern market. When our name goes on a real estate sign, it is a promise of integrity, professionalism, innovation and the highest standard of service.
The Berkshire Hathaway HomeServices real estate brand was introduced to the U.S. in 2013. Today, we are proud to have built a network of over 50,000 agents in over 1,500 offices around the world.
Berkshire Hathaway HomeServices
Global Franchise Network
50,000+
$126
1,500+
259,000 Billion in Real Estate volume Network Real Estate Professionals sales offices Real Estate transactions
Statistics from Jan 1, 2024 - Dec. 31, 2024
13 countries and territories
WHO WE ARE PENFED CREDIT UNION: OUR LOCAL ROOTS
Berkshire Hathaway HomeServices PenFed Realty is a wholly-owned subsidiary of PenFed Credit Union (PFCU). Established in 1935, PFCU is the country’s second-largest federal credit union, serving over 2.8 million members worldwide with $36.6 billion in assets.
With a mission to empower communities to achieve financial well-being, PFCU offers market-leading assistance programs that widen home buying and selling opportunities in the areas we serve. Backed by the strength and stability of PenFed, these programs enable our real estate sales professionals to widen their reach and serve more potential home buyers and sellers.
PFCU is also a full-service financial institution with a full suite of products, including certificates, checking, credit cards, personal loans, mortgages, auto loans, student loans and a wide range of other financial services.
$36.6 50 billion in assets Has members in all states, D.C., and military bases and U.S. territories
2.8 million members Federally insured by the National Credit Union Association Equal Housing Lender
WHO WE ARE PENFED REALTY: YOUR FOREVER BROKERAGE
Berkshire Hathaway HomeServices PenFed Realty is proud of our 2,000-strong army of real estate professionals who are experts in their field and are obsessed with customer service. This obsession, as befits our brand, is why we strive to become our clients’ FOREVER AGENTS. And for sales professionals who share our same commitment to service, we strive to become their FOREVER BROKERAGE too.
Since our founding, our agents have assisted tens of thousands of clients in selling or buying a home nationwide. We consistently beat the MLS in unit sales and volume production, and we frequently surpass our own company records. These remarkable achievements regularly earn us the Berkshire Elite designation, reserved for the top Berkshire Hathaway HomeServices network companies worldwide.
START EVERY DAY WITH PFR WORKSITE, the company’s Intranet.
It’s where our agents find the latest company news, tools, resources, and so much more, such as:
• Single sign-on to marketing platforms and agent productivity apps
• Weekly news and updates
• Events, trainings and webinars
• Important external websites links (e.g., our affiliate partners)
PFR WORKSITE
• Business statements
• Accounting forms
• Logos and branding guidelines
DELIVERING UNPARALLELED SUPPORT
Each of our offices is staffed with an Agent Services Administrator—ready to lend a hand with your never-ending To-Do list. They are available to help with:
• Administrative tasks
• Commission processing
• Office procedures
• Marketing your listings
• Processing your transactions
• And whatever else you need!
The following best-in-class tools and benefits make it easy for our agents to run their business and is available to them at no additional cost:
GMAIL FOR BUSINESS
Secure electronic communication
CHAT
Real-time group and individual messaging via voice, text and video
CALENDAR
Appointment tracking and scheduling
MEET
Enterprisegrade video conferencing and webinar hosting
BHHS CONNECT, POWERED BY BOLDTRAIL (FORMERLY KVCORE)
Acting as a comprehensive hub, it simplifies lead management, enhances relationship nurturing, automates tasks, and facilitates efficient database growth. Think of it as a virtual assistant, empowering agents to focus on what truly matters: building strong client connections.
AUTHENTISIGN
Real estate’s #1 e-signature solution, Authentisign is a secure online document-signing service that enables multiple parties to participate and sign documents electronically. Integrated with zipForm and CloudCMA.
ZIPFORM PLUS
Best-in-class platform for real estate professionals to manage and track transactions within a single user interface.
Access to unlimited printing and photocopying in the offices; free in-house binding of buyer and listing presentations.
Every PenFed Realty agent can work from one of our modern, professional offices with drop-in workspaces.
Comprehensive errors and omissions liability policy with discounted deductibles provided to protect you from common claims.
WE MAKE IT EASY FOR YOU TO PROMOTE YOUR BRAND
Our agents can use the following best-in-class tools and programs from day 1 to help build and promote their brand. Plus, they are available at no additional cost.
YOUR GLOBAL BRANDING TOOLS: AVAILABLE ON DAY 1
PRINT MATERIALS AND SIGNAGE
BHHS MARKETING RESOURCE
AUTOMATED CLIENT SURVEYS
When a new agent walks through our door, they are provided with a ‘Welcome’ pack, which may include an initial order business cards, name badges, sign riders and other items (depending on the region or office).
Our agents have no need to create marketing materials from scratch. BHHS Resource Center is their one-stop shop for fully branded and customizable marketing materials for promoting their brand and listings. Thousands of templates for digital and print flyers, newsletters, postcards, eCards and more are available.
Our agents don’t have to lift a finger to send out client satisfaction surveys. We’ve partnered with RealSatisfied, which automatically sends our clients a request to complete a satisfaction survey on behalf of our agents. These surveys are then syndicated online to our agents’ websites and other real estate portals.
MONTHLY E-NEWSLETTER
SOCIAL MEDIA RESOURCE
INSTANT-PHOTO BRANDING
LUXURY COLLECTION DESIGNATION*
RECS BUCKS
Our e-newsletter, Stay Connected, is a popular way for agents to stay in touch with their sphere. Stay Connected offers helpful articles and gives recipients a real estate report on a zip code in which they are interested.
Social Media Resource makes it easy for our agents to manage their social media accounts from one central location. Social Media Resource can also set up auto-posting of content straight to their social media pages.
Boomerang Branding, from AgentIcon, lets our agents place the company’s branding and logo onto their photos in SECONDS. No graphic design skills required.
Our Luxury Collection Designation gives recognition to agents who specialize in the luxury market in their local area. These agents have the benefit of using marketing materials that are specially designed for luxury listings.
Each newly-affiliated sales professional receives a RECS Bucks gift card to purchase services from the RECS Store (see pages 15, 18 and 23 for a list of available services).
Need more to boost your brand? Or maybe you’re looking to target a new farm or sphere? Our agents love the following tools and programs that MAKE IT EASY for them to spread the word.
BRANDED ITEMS AND APPAREL
Spreading the word about our brand is easy with our high-quality branded items. From simple pens to high-end apparel, we have carefully curated the best and highest-quality items worthy of the Berkshire Hathaway brand.
WE MAKE IT EASY FOR YOU TO ORDER
CREATIVE SERVICES*
While there are thousands of marketing templates ready for our agents to customize and use, they may have an idea for a unique campaign or marketing asset. In these cases, our Real Estate Concierge Service (RECS) has an in-house marketing agency ready to assist them in developing and creating custom marketing materials from scratch.
FROM LOGO DESIGN TO WEBSITE OPTIMIZATION (AND EVERYTHING IN BETWEEN) RECS MAKES IT EASY FOR OUR AGENTS TO ELEVATE THEIR BRAND
• Personal flyers and brochure design
• Listing flyers and brochure design
• Print ad design
• Custom postcard design
BRANDING & MARKETING DIGITAL PACKAGES
• Postcard template design
• Logos and taglines
• Social media graphics
• Email signatures
• Digital ad creation
• Email banner design
• Digital Guides & Presentations
• Mini, starter and complete marketing packages
• Stationery package
• Flyer and brochure package
• Logo and tagline package
MARKET YOUR LISTINGS...
At Berkshire Hathaway HomeServices PenFed Realty, each of our listings receives the full court press. What does that include?
MARKETING
PACKAGE (available for “Just Listed,” “Just Sold” and “Price Reduced” listings)
DIGITAL AD
GLOBAL LISTING SYNDICATION
With our powerful listing automation program from MoxiImpress, a fully-branded marketing package is “automagically” created for each of our agents’ listings. Each marketing package includes:
• Postcard design: ready for high-quality printing with Quantum*
• Single-property website: contains all photos uploaded to the MLS
• eCard: ready to be emailed to their sphere
• Flyer: for easy printing in the office or with a professional printer
• Social media graphic: ready for posting at the push of a button
• Video: automatically uploaded to YouTube
All our listings receive a week of FREE DIGITAL ADVERTISING through Chalk Digital. The ads are displayed in the open Internet (including social media and popular websites) to high-propensity buyers within a 15-mile radius of the listing address. Plus, through the power of retargeting, a digital brand ad with the listing agent’s name, photo and contact information will also be displayed to every person who clicks on the listing ad.
CREATE AN EXPERIENCE FOR YOUR SELLER: This program also allows our agents to enter the seller’s email address into the system, which will then enable the seller to see the digital ad of their home everywhere they go on the Internet.
Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices PenFed Realty listings in front of the world’s serious and qualified home buyers. We frequently evaluate our dozens of syndication alliances and geographic targets, but the following are our mainstays:
• WSJ.com (Europe, Asia and the U.S.)
• BerkshireHathawayHS.com: 26 million+ visitors annually
• Propertylistings.ft.com (Financial Times)
• Juwai.com (#1 website in China for U.S. properties)
• Popular real estate portals (Zillow, Trulia, Realtor.com)
LUXURY COLLECTION: ALL LISTINGS GREATER THAN $1 MILLION WILL ALSO APPEAR IN:
• BHHSluxurycollection.com
• MansionGlobal.com (Wall Street Journal): will be featured as a scrolling banner ad
...AND YOUR OPEN HOUSES
EVERY OPEN HOUSE RECEIVES:
For open houses that are entered into the MLS, the following marketing package is “automagically” generated and sent to the listing agent via email:
• Flyer design (PDF)
• Social media graphic #1 (for initial announcement)
• Social media graphic #2 (for “day of” announcement)
• eCard (ready to send to the listing agent’s sphere)
• Postcard design (ready for printing via Quantum)
WAIT! THERE'S MORE!
We’ve also designed the following (very popular) programs for agents who want to double down on promoting their listings.
AGENT FAVORITES: LISTING PROMOTION
JUST LISTED/JUST SOLD POSTCARDS
PHOTOGRAPHY
MOBILE ADVERTISING
Nothing in real estate is more exciting than announcing a new listing or sale, which is why this program is a perennial favorite among our agents. As a matter of fact, our most successful agents all use this program for its beautiful card design, ease of use and substantial company discount.
We provide a basic professional photography package for all agent listings, which includes interior and exterior photos. Additional services, such as drone, video, twilight, etc. are available for an additional cost.
For agents interested in promoting their listings on mobile apps, we’ve made it easy for them to create and target mobile ads. It takes just minutes to upload listing photos and create a landing page using Chalk Digital.
For agents who want more for their open house marketing, we have open house kits available with the following materials:
• Flyer
HOUSE KITS
LUXURY COLLECTION
• eCard
• Guest registry
• Checklist
• Guidelines
PRINT ADVERTISING
Low-cost but high-impact print advertising of our luxury properties is available in Prestige magazine, a sophisticated, coffee-table quality publication that reaches a high-end audience with the means to make a luxury and/ or resort home purchase.
OPEN
HANDS-FREE LISTING COORDINATION *
PenFed Realty agents are a busy group—which is why many of them hand off their long to-do list of promoting and coordinating their listings to the RECS Store. With our Listing Coordination package—available from the RECS Store—we save our agents time and money by taking listings tasks off their hands. Each Listing Coordination package includes the following services:
When you win a new listing:
• Entering the listing in the MLS (with agent approval before going live) and maintaining status updates
• Uploading documents and photos into the MLS
• Uploading the showing instructions in ShowingTime
• Ordering sign installation
When the listing goes live in the MLS:
• Syndicating the listing to over 36,000 websites (e.g., Realtor.com, Zillow, MansionGlobal, etc.)
• Running one week of digital ads (Internet and social media, 2,500+ impressions, geo-targeted to high-propensity buyers)
• Creating and sending a "Just Listed" postcard (quantity: 50 cards)
• Creating, printing and mailing the flyers to the address you designate
• Creating, printing and mailing the brochures to the address you designate
• Creating a property website and sharing it with agent, client and your office
• Creating a "Just Listed" eCard
• Creating a "Just Listed" graphic for Facebook and Instagram
• Creating a virtual tour and uploading it to the MLS and YouTube
When you schedule an open house:
• Creating an open house eCard
• Creating an open house graphic for Facebook and Instagram
• Creating, sending and mailing open house flyers to the address you designate
When you reduce the listing price:
• Creating a “price reduced” eCard
• Creating a “price reduced” graphic for Facebook and Instagram
• Creating, sending and mailing “price reduced” flyers to the address you designate
When you sell the listing (congrats!):
• Creating and sending "Just Sold" postcards (quantity: 50 cards)
• Creating a "Just Sold" graphic for Facebook and Instagram
• Creating a "Just Sold" ecard
• Ordering sign removal
WE MAKE IT EASY FOR YOU TO
WIN MORE BUSINESS
Our Business Development division is the ACCELERATOR that helps agents grow their business. They generate an average of 10,000 leads every year, which is potential new business for our agents beyond their current SOI.
LEAD GENERATION AND NURTURING
OUR AWARD-WINNING BUSINESS DEVELOPMENT DIVISION MANAGES THE FOLLOWING PROGRAMS
CORPORATE RELOCATION
BROKER-TO-BROKER NETWORKS
OTHER REFERRAL PROGRAMS
Our highly-regarded—and VERY BUSY—corporate relocation department is the preferred vendor of major third-party relocation services. Our counseling team works closely with our agents to help transferees market their current homes and find future homes.
Our broker-to-broker network program is a constant source of client referrals to agents who qualify for the program.
We support our sales professionals in developing repeat and referral transactions by creating opportunities within:
• Third-party companies
• Affinity groups
• Membership clubs
• Banks/REO companies
• Web-based referral
LISTING PRESENTATIONS AND BUYER TOURS
Our customizable listing presentations and buyer tours are available in print, digital and interactive versions from CloudCMA; includes:
• Direct connection to the MLS for listings and competitive market data
• Fresh, modern design
• Ease of use
• Agent personalization (photo, biography, testimonials, etc.)
LISTING PRESENTATION
MARKET INTELLIGENCE REPORTS
PenFed Realty sales professionals win more business by providing their clients with powerful information on the status of the listings and the state of local markets:
SELLER ACTIVITY REPORT
MARKET ACTIVITY REPORT
A comprehensive report with insider information on how many potential buyers are searching for homes that are similar to their clients’ listing. Our agents can sign their sellers up to receive this report on a regular basis.
Specifically for potential sellers, the Market Activity Report provides homeowners with data on market demand, homes sold, and other data in their neighborhood.
As a full-service real estate company, our agents can offer referrals to trusted companies that can help them with products and services related to the purchase of their home, e.g., renovations, home warranties, title and moving.
OUR TRUSTED PARTNERS VALUE ADD: CLIENT SERVICES
MAKEOVER ADVANTAGE
CONVENIENT TITLE SERVICES
MORTGAGE
Exclusive to home sellers who utilize a PenFed Realty agent, Makeover Advantage, powered by Notable provides your clients an unsecured line of credit from Notable Finance to make improvements before listing the property. From staging to repairs and upgrades, it can help unlock your sellers potential to achieve an optimal sale outcome*, with nothing due until closing.**
We have partnerships with the following longstanding title companies that have reputations for providing excellent customer service:
• BROADVIEW TITLE: Serving Carroll, Harford, Baltimore (including the city of Baltimore), Howard and Anne Arundel counties in Maryland.
• CAPITOL TITLE: Serving Washington, D.C., Maryland and Virginia.
• MBH SETTLEMENT GROUP: Serving the entire Washington, DC metro area.
• PRESTIGE TITLE: Serving Northern and Central Virginia, and Montgomery and Frederick counties in Maryland.
Our iBuyer program, QuickBuy, offers potential sellers a cash offer for their property then lets them close in as fast as 14 days OR lock in that cash offer while simultaneously putting their house on the market with their PenFed Realty agent for up to 150 days.
Every day, our clients leverage our relationship with a reliable mortgage provider that has a sterling reputation for great rates and customer service:
PENFED MORTGAGE: PenFed’s got great rates for everyone— including mortgage applicants. PenFed Credit Union’s army of mortgage loan officers are embedded in many of our branch offices to create a seamless homebuying experience for our clients.
PROCESS TRANSACTIONS
CONTRACT-TO-CLOSE COORDINATION*
Contract-to-Close Coordination, available from the RECS Store, lets our agents delegate a host of administrative tasks to an in-house team of experienced RECS Transaction Coordinators at lower-than-market rates. Our complete Contract-to-Close Coordination package includes:
• Sending introduction email to client (communication throughout the process)
• Sending introduction email to co-op agent (communication throughout the process)
• Sending introduction email to title company and lender (communication throughout the process)
• Sending contract to title company and lender
• Updating the listing status in the MLS
• Forwarding documents to client for electronic signature
• Confirming tentative settlement date with the title company
• Once-a-week touch-base with the client
• Submitting resale document order
• Receiving, uploading and sending resale documents
• Tracking the appraisal
• Scheduling home and other required inspections
• Tracking home and other inspections
• Checking and confirming PenFed Credit Union membership status
• Sending PFCU membership information and assisting clients with the sign-up process
• Monitoring/maintaining settlement dates
• Requesting the preliminary ALTA for review
• Emailing settlement letter to client
• Confirming final settlement details with the title company and co-op agent
• Confirming settlement details with the client
• Scheduling the final walk-through
• Requesting and forwarding the final ALTA to relevant parties
• Adding the client to post-closing keep-intouch email communications
WE MAKE IT EASY FOR YOU TO LEARN AND IMPROVE
IMPROVEMENT is one of our core values because we believe it is key to success in business (and in life)— which is why we’ve carefully selected coaching programs with proven track records of guiding agents in accomplishing their goals.
CAREER DEVELOPMENT
BUSINESS PLANNING AND AGENT COACHING
Our branch leaders don’t just manage our offices—they are also excellent coaches who have been in the trenches of real estate. With their wealth of experience and deep understanding of the business, they serve as the primary guides and mentors of our sales professionals in all aspects of business planning and SOI development.
Surge is PenFed Realty’s comprehensive and battle-tested coaching and professional development program, available exclusively to PenFed Realty agents at no additional cost. The program combines one-on-one and group sessions, and is offered virtually, in-person, and a combination of both.
We believe in keeping our agents in the loop and helping them stay on top of news and updates, which is why we offer a robust menu of training and communications resources.
TRAINING AND EDUCATION
THE LEARNING HUB
The Learning Hub makes it easy for our sales professionals to access all PenFed Realty training and educational resources in one secure platform:
• Training Classes: Our in-person, virtual and recorded training classes make it easy for our agents to learn how to use their PenFed Realty tools and technology.
• Continuing Education: We've partnered with major CE providers to offer free and discounted options for our sales professionals, with many of the classes conveniently held in our branch offices and online.
• Instructional Materials: We’ve made it easy for our sales professionals to access short how-to videos that train them on our programs and platforms (accessible 24/7).
LEARN CENTER
Our library of training videos, podcasts, reference documents, marketing materials, technology classes, business courses and other materials that help our agents run and grow their business.
I.Q SYSTEM
Platform that enables the entire Berkshire Hathaway HomeServices network agents to share best practices and successful strategies for business growth and promotion.
AGENT COMMUNICATION
AGENT NEWS
Our weekly newsletter for agents in the Mid-Atlantic region featuring company updates, news and events.
MARKET WATCH NEWSLETTER
Each month, we send "Market Watch," a newsletter for agents and their clients. Providing a comprehensive update on the the Delaware coastal region's real estate market, "Market Watch" is the perfect way for agents to keep in touch with their SOI, and to keep the idea of buying, selling or renting property in the Delaware beaches top of mind.
WE MAKE IT EASY FOR YOU TO EARN MORE
Rev$hare is the company's turbocharged revenue-sharing program that rewards current PenFed Realty agents for actively helping to recruit reputable sales professionals who embody our core values of integrity, innovation and improvement.
It is a multi-tiered program that lets you share in the company's revenue when you help recruit agents—AND when THEY help recruit even more agents! The program:
• Has no annual caps: sky’s the limit on Rev$hare earnings!
• Is multi-tiered, letting agents earn income from the referrals of their referrals
HOW DOES REV$HARE WORK?
When a PenFed Realty agent helps recruit other agents to the company, our agent receives a share of the company revenue based on their referrals' unit sales.
TIER 1: NO CAPS, NO LIMITS!
All direct referrals made by PenFed Realty agents go into their Tier 1, where they earn $300 for every unit transaction closed by each recruited agent on this tier. PenFed Realty agents may refer an unlimited number to their Tier 1 and their earnings from this level are not capped!
TIERS 2 & 3: EARN EVEN MORE
Agents who are recruited by members of their Tier 1 go into Tier 2—and the agents in Tier who recruit other agents go into Tier 3—allowing the original recruiting agent to earn more from their downline recruits!
SKY'S THE LIMIT WITH REV$HARE EARNINGS!
Diamond Status Example: $91,800 TOTAL ANNUAL EARNINGS
TIER 1: BASED ON 51 UNITS x $300
You help recruit 7 agents into Tier 1
Tier 1 agents (7) x 7.3 units* each = 51 units
TIER 1 EARNINGS = $15,300
TIERS 2 & 3: BASED ON 306 UNITS x $250
Each Tier 1 agents helps recruit 2 agents into Tier 2
Tier 2 agents (14) close 7.3 units = 102 units
Each Tier 2 agent helps recruit 2 agents into Tier 3
Tier 3 agents (28) closes 7.3 units = 204 units
TIERS 2 & 3 EARNINGS: $76,500
HOW MUCH CAN I EARN WITH REV$HARE?
TIER 1: Earn $300 for each of your direct referrals’ closed sides.
TIERS 2 & 3: Earn a quarterly bonus based on the number of closed sides per quarter of each member of your Tiers 2 and 3.
Because our mission is to provide agents with a gateway to better financial opportunities, we offer aggressive commission plans that help our sales professionals maximize their incomes and reward success with more success.
Our powerful one-fee plan, the All-Inclusive Plan, includes royalty fees. This plan also includes the marketing and technology fee (for agents who reach a certain level).
With a generous company dollar cap, the Summit Plan allows agents to achieve a 100% commission split once they reach the cap.
for agents who would rather outsource promoting their listings and processing their transactions, the Concierge Plan includes listing promotion and transaction coordination services.
WE MAKE IT EASY FOR YOU TO RECEIVE RECOGNITION
At PenFed Realty, we love recognizing the achievements of our agents through various programs and events.
AGENT RECOGNITION
Exclusive to PenFed Realty sales professionals, the company’s annual luncheon is held in one of the Mid-Atlantic area’s premier venues and is our daylong celebration of our agents’ accomplishments from the previous year.
Sponsored by Berkshire Hathaway HomeServices, the annual sales convention for all network agents is a multi-day event for education, entertainment and networking.
A three-day conference held in some of the country’s top destination resorts, this invitationonly event is offered exclusively to top producing agents in the network.
Exclusive to members of PenFed Elite ($280,000+ GCI or 70+ residential units), this powerful best-practices and networking event gives top producers a chance to share, listen and learn.
A peer-award program that allows our agents and employees to recognize one another for displaying the company’s mission, vision and values.
A program that recognizes agents in the office and on social media for reaching their company-dollar cap.
A program that recognizes our sales professionals who achieve a monthly sales volume of $1 million and above.
WE MAKE IT EASY FOR YOU TO GIVE BACK
Giving is at the heart of our company. At Berkshire Hathaway HomeServices PenFed Realty, we give back every day to two remarkable organizations:
PENFED FOUNDATION
The PenFed Foundation for Military Heroes is a 501(c)3 nonprofit with a mission to empower military service members, veterans and their communities with the skills and resources to realize financial stability and opportunity. Since 2001, the PenFed Foundation has provided more than $38.5 million in financial support to more than 140,000 military families. More than 95% of each donation goes directly to support their programs.
GALLO GIVES FOUNDATION
Locally, PenFed Realty supports Gallo Gives Foundation, which was established in 2016 by Berkshire Hathaway HomeServices Gallo Realty. Each year, the company selects a local nonprofit organization as the recipient of its fundraising efforts, plus grants scholarships to two local high school students. To date, the foundation has contributed nearly $250,000 to local organizations.
SUNSHINE KIDS
The Sunshine Kids Foundation is a national nonprofit organization dedicated to serving children with cancer and is Berkshire Hathaway HomeServices' national charitable benefactor. Established in 1982 in Houston, the organization provides a variety of programs, free of charge, for children receiving cancer treatments in hospitals across the United States, Canada and Mexico. In 2023, PenFed Realty's agents and employees donated more than $100,000 to the Sunshine Kids.
Gallo Gives Foundation
WHO ARE THE PEOPLE WHO WILL MAKE IT EASY FOR YOU TO SUCCEED?
COMPANY LEADERSHIP
KEVIN WILES President
REGIONAL LEADERSHIP
JESSICA HOLT Chief Operating Officer TOM CARRUTHERS, III President, Business Development
BECKNER Chief Financial Officer
MICHAEL RIVERA SVP, Information Technology
DAVID
NATHAN
KATHERINE WOODS VP,
JANEAN BUCHNER Regional VP Northern Virginia
KELLY WALKER Regional VP Central Virginia
CHRIS PERRY VP, Strategic Growth
ANDREW RATNER Senior Vice President Coastal Delaware
TERRI BRACCIALE Chief of Staff, Brokerage Relations
SHARON CURTISS Regional VP Coastal Maryland
SHAWN GUZZO
DAN LESHER VP, Agent Growth & Development Central Virginia
BRANCH LEADERSHIP
JANEAN BUCHNER
Managing Broker
Alexandria, Ashburn, Fairfax/Oakton, Tysons/McLean, Va
CLAIRE FORCIER-ROWE
Managing Broker Richmond, Va
MARIE LAGOS
Managing Broker Frederick, Md
THIESING
Branch Vice President Gainesville, Va
KAREN CARPENTER
Managing Broker
Fredericksburg, Spotsylvania & King George, Va
COURTNEY GRIFFITHS
Managing Broker
Bethesda, Rockville, Md & Washington, DC
SUE PULEO
Managing Broker
Charles Town, Hamilton & Winchester, Va
KELLY WALKER
Managing Broker Stafford, Va
SHARON CURTISS
Managing Broker
Ocean City, Ocean City West & Ocean Pines, Md
ELIZABETH JENNINGS
Managing Broker
Bel Air, Monkton & Towson, Md
DONNA SPEAR
Managing Broker
Federal Hill & Roland Park, Md
WRIGHT
Managing Broker
Bethany Beach, Lewes & Rehoboth Beach, Del.
Managing Broker Reston, Va
JOHNSON
Managing Broker Solomons & White Plains, Md
Managing Broker
Annapolis, Columbia, Severna Park, Md
SANDY
AIMEE
JEFF
GIORGIO DANSO
SUE STEWARD