BHHS - Recruitment Book 2020 - Last Updated 9/30/2020

W E LCO M E H O M E

BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES F O R E V E R

F O R W A R D

The world of real estate has changed dramatically for consumers, real estate professionals and brokerages. New technology and new business models are changing the way properties are marketed, how buyers find information and how consumers make decisions. The life of the real estate agent has become more complex and the demands on your time have increased dramatically. That is why we are redefining the real estate experience to help our agents build predictable, repeatable and scalable businesses that can be transitioned to family members or sold in the future.

Change presents opportunity and our agents are taking advantage! Our agent-centric approach starts by helping you understand your WHY. Understanding your WHY drives you and motivates you to achieve greater success. We believe in Miracle Mornings to start every day with the right mindset.

A positive mindset is one of the keys to success in business and in life. We believe that you can work smarter with a better business strategy and execution plan.

Our company is an industry leader in innovation and has established a consistent track record of agent success. 71% of our 2019 Elite Sales Associate award winners had a better year than the prior year. We invest in you to provide innovative technology, impact activities to generate more appointments, sales skills training from the best coaches, goal tracking for accountability and marketing & administrative resources so you can focus on your clients.

In early 2020, we launched our new MoxiEngage CRM and MoxiPresent CMA solutions. The MoxiEngage CRM was built for real estate agents and can help you dominate your local market.

MoxiPresent is the leading CMA and online presentation platform proven to help agents close over 43% more business. Our SOAR new agent coaching program has helped participants achieve 5X the results of agents who did not participate in the program. This year, we are launching our new ELEVATE coaching program for SOAR graduates and other associates who want more encouragement and accountability.

We will also continue our strategic partnership with the Tom Ferry organization – the #1 real estate coaching and training organization in the world. We are very intentional about helping you build a sustainable real estate business. At the same time, we work hard to have fun and maintain a family culture. Our associates, employees and partners are our business family. We live, work and play together every day.

We have exceptional local brokers who would be happy to share additional details and discuss your specific situation. Now may be the right time to make your move and take your business to the next level.

Thank you,

Dan Forsman - President & CEO Berkshire Hathaway HomeServices Georgia Properties

We Simplify The Path To Home Selling.

R E D E F I N I N G R E A L E S TAT E M A R K E T I N G Every piece of real estate is different - and an effective selling strategy should reflect that. Our associates are trained to use our exclusive, award-winning Advanced Property Marketing System that is tailored specifically to meet the needs of the client.

Our system combines first-hand knowledge of the current market, real-time sales and listing data and a comprehensive marketing plan to ensure the most effective approach to selling your listing.

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ASSESS: We begin with a detailed assessment of the local market, the property and competitive properties. By working together with the client, we will discover the unique value of the property.

DESIGN We bring the story of the property to life and design a winning strategy to make the home stand out from the competition.

IMPLEMENT We implement a custom marketing plan across a wide variety of the latest technologies - online, in print and in-person.

MEASURE We carefully measure online showings, live showing feedback, market changes and new competition.

OPTIMIZE As the market changes, we work together with the client to make decisions to improve the competitiveness of the property.

Coaching, Training, & Support T O TA L C O M M I T M E N T T O YO U R S U C C E S S Berkshire Hathaway HomeServices Georgia Properties provides a wide range of training, coaching and support options so you can tailor the best solutions for your business model. Our “Training Tracks� are designed to make it easier to see which courses are available depending upon your specialized areas of focus.

Agent REsources HSGA Institute of Real Estate Tom Ferry International Coaching & Training SOAR & ELEVATE Coaching Programs PROPEL Learning Management System Local Branch Staff Agent Marketing Services

Success Starts With Strategy TA K E YO U R B U S I N E S S T O T H E N E X T L E V E L Berkshire Hathaway HomeServices Georgia Properties can help you develop the right approach to take your business to the next level!

Berkshire Hathaway HomeServices has the resources to bring a new level of quality and innovation to real estate. We understand that every market and every situation is different. Industry surveys prove that most real estate agents do not really have a strategy and plan.

Those who do have a business plan typically focus on how much they want to sell or the commissions they want to earn.

Our Advanced Agent Business System first helps you FOCUS on “WHY” you are in real estate. Then we FOCUS on “HOW” you can achieve your goals. Strategy is important to help you work smarter and execution is the real magic to help you achieve your goals. Our coaching and training can inform you, inspire you and help you stay accountable. Together, we can help you build a predictable, repeatable and scalable business that can eventually be transitioned to family member or sold.

Our innovation teams are continuously researching the latest “best practices” from real estate and other relevant industries to give you the competitive edge. For example, the new MoxiEngage CRM has proven to increase closed transactions by 53%. The MoxiPresent CMA and online presentation solution is the best in the industry. We are building the future of real estate with agents and teams that can dominate their local markets!

Establish Your Presence Online So Your Prospects Will Always Have You Top-of-Mind.

S O C I A L A N D D I G I TA L A D S F O R N E W L I S T I N G S , OPEN HOUSES AND SOLD PROPERTIES Berkshire Hathaway HomeServices Georgia Properties provides free social & digital ads for New Listings, MEGA Open House Listings and Sold Properties. We also provide seller retargeting to show your client the ads created for their property. These ads are run as paid ads on Facebook, Instagram and our extensive network of websites and mobile sites. Clicks from the ads are directed to your listing page where all consumer inquiries go to you. We offer the most extensive exposure on social and digital networks which helps our associates win more listings and sell more listings!

W E B S I T E R E TA R G E T I N G A N D P E R S O N A L / TEAM BRANDING When consumers visit your website, we place a cookie on their device and follow them across social and digital networks with your custom branding ad. This helps you stay top of mind for potential clients and is free for all our associates. In additino, we provide several options to promote yourself by zip code or more targeted segments like your sphere of influence or geographic farm. We also have a new innovative advertising program for digital TV. More and more consumers are cutting the cord and moving to digital stream TV services and you can now reach them to promote your personal brand.

Technology Aimed To Integrate Into Your Workflow For Effective Results.

M OXI E N GAG E The MoxiEngage CRM was built specifically for real estate agents. You can sync and group your contacts with your email account so your people are available anytime, anywhere you need them. The sales flow allows you to move people through each stage of their journey with customizable task lists to keep you on track. Stay in touch with the popular Neighborhood News, Just Listed announcements and vast library of campaigns. Agents using MoxiEngage have closed an average of 54% more transactions!

M OXI P R E S E NT MoxiPresent is the leading CMA and online presentation solution in the real estate industry. Our associates can create interactive CMAs, buyer tours, neighborhood tours, seller presentations, buyer presentations, caravans, open house tours, property portfolios and much more! MoxiPresent is integrated with our local MLS services so you can easily select the right properties. Agents using MoxiPresent have closed an average of 43% more transactions!

AG E NTH U B The new AgentHub is your main resource for everything you need to run your business. We have single sign-on access for the majority of our agent solutions. No more multiple logins and having to remember usernames and passwords. Our new modern design and advanced search with “smart tagging� makes it easier to find resources. The AgentHub allows us to integrate our systems so they work better together and we are continuosly improving to make your experience better!

Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products or services is for informational purposes only.

Leverage Our Marketing System To Sell Your Next Home At A More Efficient Rate.

SELLER GUIDEBOOK Our award-winning Advanced Property Marketing System was designed to help our clients sell their property for the highest price in the shortest period of time. This unique system was developed from “best practices� in real estate marketing and other industries.

Our associates are specially trained to implement this system. We also have a range of supporting systems and expert resources available to support our local teams. We are committed to continuously improving the Advanced Property Marketing System so our clients always have the most effective property marketing solutions.

Award-Winning Methodology and Materials Developed from Best Practices Integrated Systems and Services Custom Presentations and Supporting Documents Training, Support and Expert Resources

Provide Your Next Buyer A New Level of Home-Buying Experience.

BUYER GUIDEBOOK The amount of information available directly to buyers is increasing at an accelerated pace. Online and mobile tools make finding properties easier than ever before. Real estate agents must deliver more accurate information, useful insight and valuable services that help their clients make better decisions. Our Advanced Buyer System was created to make it simpler for potential buyers to understand the complexities associated with a real estate transaction. Our associates receive specialized training, have access to the best information resources and provide industry-leading search tools. The results prove the case.

Trendgraphix ranks our company #1 in representing buyers.

Award-Winning Methodology

Developed From Best Practices

Integrated Systems and Services Custom Presentations and Supporting Documents Training, Support and Expert Resources Integrated Services For Mortgage, Insurance, Title and Home Warranty

Advanced Agent Solutions G E T I N N OVAT I V E S O L U T I O N S FA S T E R A N D W I T H LOW E R C O S T S Berkshire Hathaway HomeServices has the resources to deliver a new level of quality and innovation to real estate. Our associates enjoy the advantage of solutions that provide more value to their clients, streamline their business operations and generate more business. Here are a few examples:

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Our Online Listing Syndication Network exposes our listings to

over 40,000 websites, video sites and mobile apps. This also includes premium listings on the major national websites like Zillow, Trulia, Realtor.com, Wall Street Journal, Juwai, duPont Registry, Unique Homes, Luxury Real Estate, Financial Times, HomeSnap and more.

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Our Mobile App provides highly customized local searches with

better data, faster updates and popular search options for consumers.

Our mobile app is fully integrated with our websites so consumers can use any device, anytime, anywhere!

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Our Social Media REsource and Agent Icon provide excellent

content to automate your social media for Facebook, Instagram, LinkedIn and Twitter!

Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products or services is for informational purposes only.

Growing Your Success TE A M B U I L D E R ® A N D AG E NT B E N E FIT S Teambuilder® is a major foundation of growth for our company and an important way to generate passive income. This dynamic program allows you to earn more income by helping other successful associates make “The Right Choice” and join our company. You will receive a quarterly bonus as long as you and your Teambuilder® are both with Berkshire Hathaway HomeServices Georgia Properties.

There is no limit to the number of candidates you can refer to maximize your income opportunity. You may also use this bonus to automatically fund your 401k. TeamBuilder contributes to our team’s growth and synergy while helping you build personal wealth.

Everybody wins!

P R O T E C T A N D G R O W YO U R W E A LT H It’s not what you earn - it’s what you keep. Berkshire Hathway HomeServices Georgia Properties’ Agent Benefits Program brings

Tax Saving Plan With Automatic Contribution Program

Life Insurance (Group or Individual)

Disability Insurance (Group or Individual)

Long-Term Care Insurance

Agent Medical Plans

Our Specialized Services Tailored For Your Success.

N E W H O M E S D I V I S I O N / C I T Y H AU S D E V E LO P E R S O LU T I O N S Our New Homes and City Haus team is the leading New Homes Division in Atlanta.

Backed by years of experience and the top sales and marketing specialists in the city, they represent the most renowned builders and developers in the Atlanta metro area.

From luxury estates, single family, townhomes, and condominiums to mixed use and master planned communities, the New Homes and City Haus sales and marketing team provides comprehensive market research, strategic marketing services, as well as dedicated on-site sales and management. Over the past few years, our dynamic team has been recognized by the Greater Atlanta Home Builders Association with over 130 Professionalism (OBIE) Awards for excellence in new home sales and marketing.

C O R P O R AT E R E L O C AT I O N Berkshire Hathaway HomeServices Georgia Properties operates the largest and most respected corporate relocation organization in the Greater Metro Atlanta area.

Through numerous corporate and industry relationships, our company represents more relocating employees than any other brokerage in our market.

P R O P E R T Y M A N AG E M E N T The Property Management Division of Berkshire Hathaway HomeServices Georgia Properties is the expert in managing rental and investment properties. In addition, we offer a unique lease-purchase program from HomePartners of America. This program allows our associates to earn full commission on qualifying properties.

C O M M E R C I A L R E A L E S TAT E The Berkshire Hathaway HomeServices Georgia Properties Commercial Real Estate Division is a team of specialists for retail, land, office, specialty properties and industrial properties. Commercial associates receive tools, training and support that are specific to commercial real estate including CoStar, LoopNet Premium Listings and the Commercial REsource Center. Our Commercial Specialists benefit by receiving referrals from our 1,700 associates and their clients. We work closely with our network partners for regional and national clients for projects in multiple locations. Commercial real estate is a growing opportunity and we provide flexible options for our associates and clients.

LUXURY COLLECTION No other real estate competitor can match the wealth of resources and marketing advantages of the award-winning Berkshire Hathaway HomeServices Georgia Properties Luxury Collection. Branding, positioning, and marketing real estate is our expertise.

As a recipient of both the MAX award, presented by the Atlanta Business Chronicle for marketing excellence, and the Who’s Who in Luxury Real Estate Best in Print Marketing Award, we continue to redefine the luxury real estate experience and provide top level services for our luxury agents. Our strategic partnerships with a variety of global and local partners includes exclusive luxury referral networks, magazines and newspapers, high society public relations agencies, renowned architects, designers, and more.

Our luxury advertising and branding campaigns are turning heads with an upscale look that rivals the top luxury brands in the world. We are committed to providing the highest level of service with integrity and discretion at our core. It is our passion to design a program that will take your business to the next level.

Our Partnered Service Providers PROSPERITY HOME MORTGAGE Prosperity Home Mortgage provides a range of home financing programs and products that benefit buyers and sellers. For sellers, there are opportunities to lower closing costs, shorten closing time-frames and reduce risks. Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans. They offer a range of mortgage products, including fixed and adjustable rate mortgages, jumbo loans, Federal Housing Administration (FHA), Veterans Affairs (VA) loans and renovation financing. phmloans.com

WEISSMAN Known across Georgia for their expertise in real estate, Weissman works with you and your clients to ensure a positive closing experience. A pioneer in closing technology, the firm provides an online portal, ClosingConnect, where buyers, sellers and agents share the information required for closing efficiently and more securely than ever before. weissman.law

HOMESERVICES INSURANCE Working with the top-rated national and regional insurance carriers in the country, HomeServices Insurance Georgia (HSI) will work with you and your client to make sure the property and belongings are protected throughout the selling process. To ensure no surprises, they can check to see if the flood insurance requirements have changed and share a CLUE report, which provides insurance claim history. hsinsurance-ga.com

HSA HOME WARRANTY Your seller client will receive a complimentary home warranty through our partners at HSA Home Warranty. This warranty covers appliances, electrical and HVAC systems and other potentially costly repairs that may need to be addressed during the time the home is listed or as a result of the inspection. Your client could save thousands of dollars, avoid delays and increase the chances of a successful closing. onlinehsa.com

2-10 HOME BUYERS WARRANTY When your home is protected by a 2-10 HBW home warranty, budgeting for a household repair and replacement costs becomes easier. Our comprehensive coverage for systems and appliances puts smiles on homes (and homeowners). secure.2-10.com

Making A Difference For Kids With Cancer We are honored to support the Sunshine KidsTM Foundation, a non-profit organization dedicated to children with cancer. The Sunshine KidsTM provides a variety of programs and events for Kids who are receiving cancer treatments. This allows them to forget about their illness and just be kids. Our company is proud to have raised over $1.4 million for this amazing organization.

We host national Sunshine KidsTM events, fundraisers at local offices and associates can donate a portion of their earnings from closings. Giving to the Sunshine KidsTM can make a real difference in the lives of the children and their families facing cancer.

Š2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity.