Week 2 Success Plan - 2025 Def PS

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Your agent onboarding plan

Welcome to our family!

Our tailored onboarding plan guides you through everything essential to kickstart your journey with our products and services.

Week 2

CRM & Outreach

Make sure to check in with Dwayne weekly to stay on track

Contact 15+ new people and add to CRM (enter into VAC)

1 Time Management

Send 10 thank-you notes (SOI, vendor partners, etc.)

Share your mobile app with 5 people (MobilityRE login email)

Time block your schedule 2

Complete next week’s calendar

3

4

Training & Scripts

Attend live/recorded training (VAC Calendar > Training Videos)

Practice scripts (Elevator, New Agent – Week 1 Packet)

Watch/Read Keepin’ It Real (Troy Reierson email)

Use your DRC (Daily Revenue Commitment – review with management)

Open House Prep

Shadow or team up for a full Open House process

Create your Open House Kit (sign-in sheets, sanitizer, etc.)

Decide if someone will co-host (agent, lender, etc.)

Practice Open House scripts (Book of Everything)

Do market research (pricing, DOM, amenities, schools)

5 Property Previews

Preview 5 homes (schedule via MLS)

Visit 1 new build community (bring business cards)

Networking & Meetings

Meet with Title, Lender, Escrow, Home Warranty, Inspector

Schedule with Marketing Coordinator (Grace Baggett – Mon/Wed)

OPEN HOUSE VS. HIGH IMPACT OPEN HOUSE

REGULAR OPEN HOUSE HIGH IMPACT OPEN HOUSE

PUT UP A SIGN

BE STRATEGIC IN SELECTION:

- RIGHT LOCATION SALES PRICE TRAFFIC

PRAY THAT SOMEONE COMES IN PREVIEW BEFORE YOU SAY YES

ADVERTISE ON SOCIAL MEDIA

DOOR KNOCK TO INVITE NEIGHBORS (10-1

SIGN RIDER: { OPEN HOUSE } SEVERAL DA

STAGE YOUR OPEN HOUSE KEEP VISITO

FOLLOW UP, FOLLOW UP, FOLLOW UP!

H

W

W

WHAT IS THE DIFFERENCE?

BEFORE THE OPEN HOUSE

K N O W y o u r s c r i p t s - p r a c t i c e m a k e s p e r f e c t . - P r e v i e w o t h e r l i s t i n g s o n t h e m a r k e t n e a r t h e p r o p e r t y p r i o r t o t h e O p e n H o u s e - C o n s i d e r h a v i n g a s e c o n d p e r s o n t h e r e

A n o t h e r A g e n t ( D e t e r m i n e h o w c o m p e n s a t i o n a n d R e p r e s e n t a t i o n w i l l b e h a n d l e d o n a n y L e a d s )

L e n d e r P a r t n e r

- C o m m u n i c a t e w i t h t h e S e l l e r / L i s t i n g A g e n t

F l y e r s ( V A C )

I m p o r t a n c e o f s t a g i n g t h e h o m e f o r v i s i t o r s

H a v e p e t s o f f t h e p r e m i s e s

N o s e l l e r s p r e s e n t d u r i n g t h e O p e n H o u s e

F o l l o w u p a f t e r t h e O p e n H o u s e - A d v e r t i s e i n a d v a n c e

R i d e r o n S i g n

F l e x M L S

S o c i a l M e d i a

D o o r K n o c k i n g n e i g h b o r h o o d - i n v i t e t h e m t o c o m e e a r l y U t i l i z e t h e 1 0 - 1 0 - 2 0 s y s t e m C r e a t e a v i d e o a n d p o s t t o s o c i a l m e d i a

W h e r e e l s e ? ? - C o m m u n i t y B u l l e t i n b o a r d , N e x t d o o r , O f f i c e , e t c .

-Set yourself up for SAFETY!

Joint Open Houses

Pepper Spray

2 Exit Options

-Will you have food or no food? (Snacks, water bottles, etc.)

-What you need to do to be ready

List of available properties nearby.

Create Neighborhood Report and bring a couple copies

Mobile App ready to share.

Consider a suitcase/bag/tote to keep your materials in.

Think about how you are dressed…are you professional?

Set up the house BEFORE putting up your signs

Set up the signs

-Reserve signs through front desk

-Use door hanger for yards of sellers who aren’t home

-Pay attention to zoning / sign ordinances (Check with HOA)

Arrive early

Bring Paperwork in case someone wants to write an offer, including thank you notes

Clear your schedule after the Open House for Buyers that might want to see other homes.

Make sure all valuables are out of sight (medicines, jewelry, weapons, tablets, etc.)

Refer to checklist for ideas on what to bring

DURING THE OPEN HOUSE

-Have EVERYONE sign

Written Sign-in Sheet or Cards

Mobile App

VAC 2.0 / Open House Lead Page (QR Code)

“Requested by Sellers”

-Have light music playing in the background

-Send thank you notes immediately; have cards and stamps with you to generate during your down time.

You can drop them off on your way home.

-Keep the kids happy (coloring book or pages)

-Know what you are going to do to handle multiple visitors at the same time.

-Bring your prospecting list with you to work during any down time you might have.

-ATTRACT VISITORS WITH MULTIMEDIA - stop announcing just the date, time you need to entice people with OPPORTUNITY!

-CREATE URGENCY!

-USE VIDEOS FOR INVITATIONS - Talk about features and benefits of the house - focus on the value not just the facts.

-Engage

Engage at the event

Be mindful of number of guests at one time (okay to limit)

Use a tablet / mobile technology to answer questions and show data on the move

Utilize the Mobile App

Use video, maps, and graphs

-TAKE AWAYS

Provide a take-away item to remember YOU and the house.

Something seasonal

Neighborhood information including HOA/Rec Center or other amenities

Use it as a follow up item of discussion

Create OPEN HOUSE SWAG for visitors to take with them.

AFTER THE OPEN HOUSE

-SEND THANK YOU NOTES IMMEDIATELY THAT YOU DIDN’T GET TO DURING THE OPEN HOUSE.

-LEAVE THANK YOU NOTE FOR THE SELLER AT THE HOME.

-COMMUNICATE WITH THE SELLER / LISTING AGENT TO SHARE OUTCOME OF THE OPEN HOUSE,

How many visitors

Commonly said comments

Any interest or Offers?

-Reflect on what you did well and how you can improve.

-Set all Leads up on Open House Follow-up Drip Campaign or send a Neighborhood Report/Listing Alert.

-Secure the house.

Take everything you brought

Close down window shades

Put A/C - Heater back to where it was when you arrived

Pay attention to which doors AND windows need to be locked.

ALWAYS take out your own trash and wipe down any areas used.

-Pick up and return your signs

-Follow up with any prospects

Lender follow up?

Mobile app

Other listings to show

OPEN

HOUSE KIT

Items you may want to have on hand

OPEN HOUSE / EVENT TAB CHECKLIST

-Essentials

Business Cards

Lender Business Cards – List

Sign-in Sheets (Clipboard)

Coloring Pages / Book for Kids (Crayons and Markers)

Tax Information

Giveaways (Keychains, Pens, etc.)

School Information

Blank Purchase Documents

Market Information – Neighborhood Report

Your Calendar

Feature Sheets for House

Other Nearby Available Listings

Flyers from VAC Marketing

Radio / Speaker

Bottled Water (Custom Labels)

Helium Tank + Balloons (String, Scissors, Tape)

Your Prospecting / Call List (For Downtime)

Folding Table (For Vacant Home)

Folding Chair (For Vacant Home)

Signage (Door Hanger)

Clorox Wipes

Air Freshener / Febreze

- PPE / Safety Items

*Hand Sanitizer

*Gloves

*Shoe Cover Bootie

*Masks - OPTIONAL ITEMS

Trash Bag

Ice Chest

Drinks / Snacks

Toilet Paper

Paper Towels

Small Broom

Windex

Dust Pan

Dish Soap

WD-40

Spray Cleaner

Flashlight

Tape Measure

Small Tool Kit

Kleenex

WHAT TO SAY BEFORE OPEN HOUSE (DOOR-KNOCKING)

*SCRIPT*

Good morning / good afternoon, my name is __________________________ from Berkshire Hathaway HomeServices California Properties. Mr. and Mrs. at (address) have decided to sell their home and have asked me to invite all the neighbors to attend our open house on _____(day) from to (times). And I will also have some great information on what’s happening in the market around the neighborhood. Will you be able to attend? (LISTEN TO THEIR RESPONSE)

YES: Great, I look forward to seeing you. By the way, do you know anyone who would like to move into your area? (LISTEN TO THEIR RESPONSE)

NO: That’s ok. Do you know anyone who would like to move into your area? (LISTEN TO THEIR RESPONSE)

Thank you again for your time - I will be happy to keep you updated regarding the area if you are interested in our Neighborhood Report. Great! (ASK FOR NAME, EMAIL ADDRESS and PHONE NUMBER)

WHAT TO SAY AT OPEN HOUSE

Don’t ask them if they are working with anybody before you have had a chance to build rapport.

Engage them by asking … “WHAT BRINGS YOU TO MY OPEN HOUSE?”

After they walk through the property, ask: “HAVE YOU SEEN OTHER HOMES?”

And if so say…

“I’D LOVE FOR YOU TO COMPARE AND CONTRAST THAT HOME WITH THIS ONE.”

Then ask, “WHAT ELSE HAVE YOU SEEN?”

If you repeat this a couple of times, you now have an idea of what they want and like.

If they stumble or have no idea, say…

1. “HAVE YOU HAD A THOROUGH BUYER CONSULTATION WITH ANYONE YET?”

2. “I WOULD LOVE TO APPLY FOR THE JOB OF BEING YOUR REALTOR.”

Once you have secured your appointment, then ask them if they are working with anybody else by saying…

“SINCE WE’LL BE GETTING TOGETHER ON _______(DATE), I ASSUME YOU ARE NOT WORKING EXCLUSIVELY WITH ANOTHER AGENT, RIGHT?”

NEIGHBOR VISITS:

WHAT TO SAY AT OPEN HOUSE *SCRIPT*

Good morning / afternoon. I am so glad you could come. People who live in the neighborhood are usually the first ones to know someone who might like to move here! Do you have someone in mind that is interested I’m buying a home here? (WAIT FOR RESPONSE)

YES: Great! Would you mind if I took down their name and number? (IF THEY REFUSE, GIVE THEM YOUR CARD TO PASS ALONG.)

NO: That’s okay. Would you be interested in being updated monthly on local prices and market activity in your area?

If “YES” obtain their email address and add to VAC right away and set them up on Neighborhood Report! If “NO” thank them and go.

AFTER:

“I wanted to thank you once again for attending my open house today on (address). If you would like to stay updated on the sale of this home, I would be happy to send you a digital copy of the Neighborhood Report.”

VISITORS DURING:

Good morning / afternoon. I’m with Berkshire Hathaway HomeServices California Properties. And you name is … ? Please come in, (use their name). The sellers have requested that all visitors in their home sign the guest register.

(WAIT FOR THEM TO SIGN IN)

Are you already working with an Agent?

Oh great! What is their name? I probably know them. Have you signed any paperwork with them?

What brought you in today?

(LISTEN TO THEIR ANSWER. THEY WILL LET YOU KNOW IF THEY ARE A POTENTIAL BUYER OR SELLER)

Great! Let me walk you through the property. Mr./Mrs. , there are several really great properties that may work better for you. Would you be interested in seeing these listings?

YES: Ok, are weekdays or weekends better for you?

NO: Thank you for your time. Here is my card. Would you be interested in being updated monthly on local prices OR knowing the price at which this home sells?

(IF YES: OBTAIN THEIR EMAIL ADDRESS AND ADD TO YOUR DATABASE. IF NO: THANK THEM)

, would you like a list of comparable sales in your marketplace/access to my (mobile app/website) that will allow you to search all available properties and property sales in the area? This will give you a good idea about the value of your home. Is this something you’re interested in?

YES: Great, let me get that over to you.

(USE THE APP TO SEND OVER WITH PHONE NUMBER/EMAIL ADDRESS)

NO: Here is my card. Give me call if you ever have a Real Estate question or need assistance.

FOLLOW UP WITH NOTE CARD, TEXT, EMAIL, CALL, VACACTION PLAN, ETC.

SELLER’S OPEN HOUSE FOLLOW UP

Email Subject: Scheduled Open House Updated

Dear Mr. and Mrs. Smith,

The following is a summary of the activity we had at the Open House held on (date).

Number of visitor’s .

Comments from visitors:

Follow up I will be doing with Buyers:

I will continue to keep you updated if there is any further positive activity as a result of our Open House. Thank you again for spending your home to potential buyers.

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Week 2 Success Plan - 2025 Def PS by BHHS AZ CA NV Properties - Issuu