Marketing Your Home

MARKETING YOUR HOME

As a Berkshire Hathaway HomeServices team, we believe that selling a home should be an exciting and seamless experience. We understand that your home is not only part of your family’s history, it is probably one of your most significant investments. That’s why it is essential to have the power of a world-class brand in your corner.

We are proud to represent a company that stands for integrity, trust, stability and longevity. We will leverage our considerable business strength and unparalleled marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible.

Our affiliation with Berkshire Hathaway HomeServices grants us access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. Our combined knowledge of the luxury market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match.

Thank you for allowing us the opportunity to be considered to represent you.

Respectfully,

Stacey Rutherford & Malea Southward

STANDARDS | STRATEGY | SUCCESS

OUR COMMITMENT TO YOU...

Integrity & Loyalty

You can count on us to represent you with the highest ethical standards. From listing to negotiating to closing, our company and us are committed to doing real estate right. We will operate with your best interests in mind at all times. We will never disclose information that is confidential.

Reliable Communication & Guidance

We will keep you updated on any pertinent information about your property, showings, offers, the market, and negotiations.We will provide you with informed advice and suggestions based on our experience in the Sun Valley Real Estate market, extending to local vendors and services that we trust to make your experience better.

Professionalism & Excellence

Working with us guarantees that you are working with a brand, agents, and support staff at the top of the profession. We strive to make your experience one you will talk about fondly for years to come.

Expertise & Current Market Knowledge

We stay abreast of all current statistics and trends in the market. That, combined with our experience in the business, allows us to give you the most expert insights available.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

– Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

...AND YOUR PROPERTY

Creativity & Innovation

Being successful in today’s market demands an open and progressive approach to marketing. We have at our disposal the best, newest and most powerful tools, and we can assure you that no other agent in our market competes with our team’s thoughtful approach to marketing.

Marketing & Exposure

From professional photos to sophisticated flyers and social media posts, to aerial photos and property videos, we have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.

Connectedness

On a local level, we work closely with the agents who are most likely to have a buyer for your listing. Our affiliation with BHHS gives us access to more than 55,000 agents worldwide.

Results

Our performance record demonstrates that we get the job done. Our repeat clients will attest that we put the client first. What truly matters to us is your complete satisfaction.

THE POWER OF THE BRAND

Berkshire Hathaway HomeServices is part of one of the most admired brands in the world. A brand synonymous with trust, strength and financial stability.

Proudly comprised of more than 55,000 agents in 1,500 offices across North America, Europe and Asia, Berkshire Hathaway HomeServices is a company that prioritizes honesty, innovation and professionalism in its employees and leadership teams around the world.

As part of the nation’s second largest real estate brokerage, Berkshire Hathaway HomeServices Sun Valley Properties is committed to upholding the brokerage’s brand standards every single day, focusing on Berkshire Hathaway CEO Warren Buffett’s four main pillars:

Integrity | Trust | Stability | Longevity

FROM SUN VALLEY TO THE WORLD

BHHS Sun Valley Properties is virtually connected to 55,000 agents across the globe, giving your property the maximum possible exposure.

In Idaho there are five other BHHS franchises that we are closely connected to, including our sister company in Boise, Silverhawk Realty. Beyond that, BHHS has offices in the following feeder, resort, and international markets:

FEEDER MARKETS

Atlanta

Bay Area

Boston

Chicago

Dallas

Denver

Hawaii

Houston

Las Vegas

Los Angeles

Miami

Mpls/St Paul

Nashville

New York

Palm Springs

Philadelphia

Phoenix

Portland

Salt Lake City

San Diego

Santa Barbara

Seattle

MOUNTAIN RESORTS

Aspen/Snowmass

Beaver Creek

Bend

Big Sky (Bozeman)

Breckenridge

Coeur d’Alene

Crested Butte

Deer Valley

Durango Jackson

Hole

Park City

St. George

Taos/Santa Fe

Tahoe

Telluride

Vail

Whitefish

INTERNATIONAL

Bahamas

Canada

Dubai

Germany

Greece

India

Italy

London

Mexico

Portugal

Spain

Sun

HOW WE WILL MARKET YOUR PROPERTY

PHOTOGRAPHY & VIDEO

• professional photography to give your listing the best possible presentation; we can help stage your listing and ensure it shows as professionally as possible

• drone photos which allow viewers to see the property from new angles

PRINT & DIGITAL PROMOTION

• all listings promoted to the local board of agents through our exclusive email system

• Luxury Brochures for selected listings

• stand-alone websites for selected listings

• ads in selected local publications such as SVPN, Sun Valley Magazine, and more (see following pages)

• e-flyers sent to agents in feeder areas like Los Angeles, Seattle, San Francisco, Salt Lake City, Portland, and Boise

• promotion on social media outlets like Instagram and Facebook (see below)

• all BHHS listings are automatically present on all of the main real estate websites, from Zillow.com to Realtor.com to Homes.com and more

• exposure on real estate sites like wsj.com, MansionGlobal, and other sites that attract high net worth viewers

• all of our new listings get a week of promotion on ChalkDigital, the industry leader for targeting real estate consumers

EVENTS & CONNECTIONS

• We will schedule Broker Tours and Open Houses as agreed upon

• We are present at all showings conducted by other agents

• With seller permission, we hold Open Houses at strategic, high-traffic times such as the Symphony, Allen & Co., and the Writers’ Conference

INCREASED EXPOSURE = MORE BUYERS

PRINT & EMAIL PIECES

Sample digital flyers and books sent through email to clients, agents, brokerages and feeder markets

Sample luxury brochure

REACHING THE RIGHT BUYERS

Properties require different levels of exposure, in different forums. Here are some of the print magazines we have used to promote our listings, from the highend magazines in the top row to local and regional issues in the second and third rows.

REAL ESTATE IN SUN VALLEY SINCE 2005

To read the full Sun Valley 2023 Real Estate Report, click here.

To read the 2023 Luxury Real Estate Report, click here.

ABOUT US

Stacey and Malea have over 20 years of real estate experience and are uniquely situated to provide clients with unparalleled market insight and strategy. Stacey chose the area as the place to raise her family. Malea was born in the Valley and grew up in its neighborhoods and backyards. Between the two of them they will fill you in on anything you might want to know about the area including the town’s rich history, the particular characteristics of local neighborhoods, and the current trajectory of the real estate market.

Stacey and Malea offer their clients exceptional attention to detail and the assurance that someone will always be available to answer a call, whether to field questions or solve problems. Buying or selling a home can be a life-changing decision and Stacey and Malea ensure the process is as seamless and stress-free as possible.

TESTIMONIALS

“I so appreciate and respect the service I received from Malea & Stacey. They went out of their way...above and beyond any expectation that I could imagine. From the moment they first met with me, until the property closed...they were always available by phone and did so many things to make my home sale and move possible and seamless. I have to say...that they are the best Realtors in the valley!” -Larry M

“Stacey & Malea have assisted us with the purchase of two homes and the sale of one, and they are our Wood River Valley Realtors for life! They have the local knowledge, attention to detail, straight-shooter honesty, and strong negotiating skills necessary to navigate this volatile market. We cannot recommend this team highly enough.” -Meghan F

Sheep Meadow | North of Ketchum $20,000,000 List

Golden Eagle | South of Ketchum $8,885,000 List

East Fork Rd | South of Ketchum $8,500,000 List

Busterback Rach | Sawtooths $10,995,000 List

Old Mill Rd | North of Ketchum $9,600,000 List

River House | Gimlet $14,995,000

Adams Gulch | North of Ketchum $18,500,000 List

North of Ketchum Estate

Lane Ranch North | Sun Valley $14,750,000 List

Old Mill Rd | North of Ketchum $19,500,000 List

Gates Rd | Warm Springs $9,200,000 List

Telemark Rd | Ketchum $14,500,000 List