MARKETING YOUR HOME
SUE ENGELMANN
As a Berkshire Hathaway HomeServices agent, I believe that selling a home should be a luxury experience. I understand that your home is not just part of your family’s history – it is a significant investment. That’s why it is essential to have the power of a world-class brand in your corner.
I am proud to represent a company that stands for integrity, trust, stability and longevity. I will leverage our considerable business strength and unparalleled marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible.
My affiliation with Berkshire Hathaway HomeServices grants me access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. My combined knowledge of the luxury market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match.
Thank you for allowing me the opportunity to be considered to represent you.
Respectfully,
Sue Engelmann
MY COMMITMENT TO YOU...
Integrity & Loyalty
You can count on me to represent you with the highest ethical standards. From listing to negotiating to closing, my company and I are committed to doing real estate right. I will operate with your best interests in mind at all times. I will never disclose information that is confidential.
Reliable Communication & Guidance
I will keep you updated on any pertinent information about your property, showings, offers, the market, and negotiations. I will provide you with informed advice and suggestions based on my experience in the Sun Valley Real Estate market, extending to local vendors and services that I trust to make your experience better.
Professionalism & Excellence
Working with me guarantees that you are working with a brand, agents, and support staff at the top of the profession. I strive to make your experience one you will talk about fondly for years to come.
Expertise & Current Market Knowledge
I stay abreast of all current statistics and trends in the market. That, combined with my experience in the business, allows me to give you the most expert insights available.
...AND YOUR PROPERTY
Creativity & Innovation
Being successful in today’s market demands an open and progressive approach to marketing. I have at my disposal the best, newest and most powerful tools, and I can assure you that no other agent in our market competes with my team’s thoughtful approach to marketing.
Marketing & Exposure
From professional photos to sophisticated flyers and social media posts, to aerial photos and property videos, I have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.
Connectedness
On a local level, I work closely with the agents who are most likely to have a buyer for your listing. My affiliation with BHHS gives me access to more than 55,000 agents worldwide.
Results
My performance record demonstrates that I get the job done. My repeat clients will attest that I put the client first. What truly matters to me is your complete satisfaction.
THE POWER OF THE BRAND
Berkshire Hathaway HomeServices is part of one of the most admired brands in the world. A brand synonymous with trust, strength and financial stability.
Proudly comprised of more than 45,000 agents in 1,500 offices across North America, Europe and Asia, Berkshire Hathaway HomeServices is a company that prioritizes honesty, innovation and professionalism in its employees and leadership teams around the world.
As part of the nation’s second largest real estate brokerage, Berkshire Hathaway HomeServices Sun Valley Properties is committed to upholding the brokerage’s brand standards every single day, focusing on Berkshire Hathaway CEO Warren Buffett’s four main pillars:
Integrity | Trust | Stability | Longevity
FROM SUN VALLEY TO THE WORLD
BHHS Sun Valley Properties is virtually connected to 55,000 agents across the globe, giving your property the maximum possible exposure.
In Idaho there are five other BHHS franchises that we are closely connected to, including our sister company in Boise, Silverhawk Realty. Beyond that, BHHS has offices in the following feeder, resort, and international markets:
FEEDER MARKETS
Atlanta
Bay Area
Boston
Chicago
Dallas
Denver
Hawaii
Houston
Las Vegas
Los Angeles
Miami
Mpls/St Paul
Nashville
New York
Palm Springs
Philadelphia
Phoenix
Portland
Salt Lake City
San Diego
Santa Barbara
Seattle
MOUNTAIN RESORTS
Aspen/Snowmass
Beaver Creek
Bend
Big Sky (Bozeman)
Breckenridge
Coeur d’Alene
Crested Butte
Deer Valley
Durango Jackson
Hole
Park City
St. George
Taos/Santa Fe
Tahoe
Telluride
Vail
Whitefish
Sun Valley Properties
SAMPLE PRINT & DIGITAL PIECES
Customized stand-alone website for luxury properties
Sample luxury brochure
Instagram promotion
REACHING THE RIGHT BUYERS
Properties require different levels of exposure, in different forums. Here are some of the print magazines we have used to promote our listings, from the highend magazines in the top row to local and regional issues in the second and third rows.
HOW I WILL MARKET YOUR PROPERTY
PHOTOGRAPHY & VIDEO
• professional photography to give your listing the best possible presentation; I can help stage your listing and ensure it shows as professionally as possible
• drone photos which allow viewers to see the property from new angles
• Matterports (virtual tours) as a comprehensive off-site walk-through option
• Property videos for maximum meda impact across multiple platforms
PRINT & DIGITAL PROMOTION
• all listings promoted to the local board of agents through our exclusive email system
• Luxury Brochures for selected listings
• stand-alone websites for selected listings
• ads in selected local publications such as SVPN, Sun Valley Magazine, Big Life, and more (see following pages)
• e-flyers sent to agents in feeder areas like Los Angeles, Seattle, San Francisco, Salt Lake City, Portland, and Boise
• promotion on social media outlets like Instagram and Facebook (see below)
• all BHHS listings are automatically present on all of the main real estate websites, from Zillow.com to Realtor.com to Homes.com and more
• exposure on real estate sites like wsj.com, MansionGlobal, and other sites that attract high net worth viewers
• all of our new listings get a week of promotion on ChalkDigital, the industry leader for targeting real estate consumers
EVENTS & CONNECTIONS
• I will schedule Broker Tours and Open Houses as agreed upon
• I am present at all showings conducted by other agents
• with seller permission, I hold Open Houses at strategic, high-traffic times such as the Symphony, Allen & Co., and the Writers’ Conference
INCREASED EXPOSURE = MORE BUYERS
REAL ESTATE IN SUN VALLEY SINCE 2005
To read the full Sun Valley 2024 Real Estate Report, click here.
To read the 2024 Luxury Real Estate Report, click here.
ABOUT ME
I took the train from Boston to the Wood River Valley in 1982 with just my skis, a suitcase, and a few magazines. Intending only to stay and ski for the winter, after one season I was hooked and couldn’t come up with a legitimate reason to leave.
I worked in retail for 10 years before making the move to real estate. I earned my broker’s license in 1998 and my Certified Residential Specialist Designation in 2001. From 2005 to 2019 I was an Associate Broker with Sun Valley Sotheby’s International Realty, which was the leading company in Sun Valley over that time. In November of 2019 I joined Berkshire Hathaway HomeServices Sun Valley Properties, and feel fortunate to be affiliated with not only Berkshire Hathaway HomeServices but with the highly professional team of agents that make up our Sun Valley office.
My knowledge of the local market and luxury real estate is extensive. Chances are that I know something about almost every property in the Wood River Valley. I am honest, work hard, and do my homework. Ultimately, I attempt to go above and beyond. I specialize in matching people with properties and find it to be one of the most satisfying aspects of the profession. Most of my business comes through my clients and referrals.
I do my best to make the process of buying or selling a home or property a pleasant and rewarding experience. I understand the value of a personal investment, and you can trust me with your next real estate transaction.
MY RECENT PRODUCTION AND AWARDS
• 140+ Sales since 2020
• $450M+ in Sold Dollar Volume since 2020 (#1 solo agent in the market)
• Recognized as a Top 20 agent in the entire BHHS network of 45,000+ agents
• Named a recipient of the Diamond Circle Award for BHHS, indicating that I am in the Top .5% of agents in the network
• Our Sun Valley brokerage is yearly in the Berkshire Hathaway HomeServices Elite Circle, as one of the Top 50 brokerages in the network
MY SELECTED RECENT SALES
$18,495,000 List
$10,999,000 List
$6,500,000 List
$18,950,000 List
List
$7,750,000 List
List
Irene St | Warm Springs
$6,395,000 List
Eagle Creek | North of Ketchum Undisclosed
Proctor View | Sun Valley
High Meadows | North of Ketchum
Saddle Rd | Ketchum
$5,450,000 List
Sagewillow | Elkhorn
Beaver Springs | North of Ketchum
Lane Ranch North | Sun Valley
$14,750,000
Bigwood | North of Ketchum
Wall St | Gimlet
$6,250,000
High Meadows | North of Ketchum
$10,500,000 List
Hyndman View Dr | East Fork
$4,950,000 List
