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Contents / November – December 2017 / Volume 15 / No. 6
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COLUMNS
FEATURES
4 First Drop It’s Time to Rethink the Spokesmodel Standard
34 The Style Council Cider makers shake up the category with first stylistic guidelines
6 Publisher’s Toast Tale of two cities
36 Gut Check As kombucha keeps growing, innovation pushes probiotics in new directions
24 Gerry’s Insights Loosen the Reins
42 Alt-Milk’s Consumer Cohort Demographics change for dairy alternatives
DEPARTMENTS 8 Bevscape/NOSHscape/Brewscape Digital Buying Power & Standard Labels 14 New Products Birch Water, Cactus Water and more 20 Channel Check Refrigerated Kefir 80 Promo Parade Boxed Water Plants Trees COVER PHOTO BY DYANA CARMELLA COURTESY OF GT’S KOMBUCHA
48 End of Year Wrap Looking back at 2017
SHOW REVIEWS 26 Natural Products Expo East 28 NACS 30 National Beer Wholesalers Association 32 Great American Beer Festival
SPECIAL SECTION 51 New Beverage Guide Follow Us Online
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BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472