Your Roadmap to a Successful Sale -- BOAL Seller Packet

DEAR SELLER

We look forward to working with you. We are specialists with three common goals:

• Complete customer satisfaction

• The best possible terms

• The least amount of aggravation for those we serve

In addition to professional photos, we provide a 3D Zillow virtual tour and a floor plan with room measurements. We market your property on social media and with open houses.

You will find helpful information in this packet for working with us.

Let us know if you have any questions. We appreciate your time and effort and look forward to working with you.

OUR OBJECTIVES

1. To get as many qualified buyers as possible to see your home until we get it sold.

2. To negotiate for you to get the highest possible price for your home under current market conditions.

3. To communicate with you so you know all results of our activities.

4. To use active and passive marketing best suited to your objectives.

IS NETTING THE MAXIMUM AMOUNT OF MONEY WHAT MATTERS MOST?

We’ll advise you on how to accomplish that.

DO YOU NEED TO MAKE UPGRADES OR REPAIRS BEFORE YOU SELL?

You can make those and pay when you sell. Ask us how.

IS A QUICK SALE MOST IMPORTANT?

We have several strategies to make that happen.

DO YOU NEED TO SELL YOUR HOME TO BUY ANOTHER?

We have programs that make that possible and also position you as a cash buyer.

ARE YOU CONSIDERING PURCHASING A NEW HOME?

We are experienced with working with new home buyers and builders.

EFFECTIVE MARKETING STRATEGIES

Professional printed color flyer

E-Flyer provided to 9,000+ agents

High-end yard sign

Mobile text marketing

Social networking & advertising

Access to Keller Williams & MLS mobile apps

RESULT-DRIVEN MARKETING PLAN

Launch the Listing Marketing Plan for staging consultation and photos

MLS & open houses

Property binder with features and favorite things

OUR 14-STEP MARKETING PLAN

Designed to capture the maximum exposure for your home in the shortest period of time, we’ll implement our proven 14-step marketing plan with strategies appropriate for your situation.

1. Price your home strategically so you’re competitive with the current market and price trends.

2. Coach you to stage and showcase your home’s features and cast a positive light on details most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal. Our stager will provide you with a suggested list.

3. Hire a professional photographer. The photographer will provide a layout of the home with a Zillow 3D tour. Drone photography when appropriate.

4. Create a video for Facebook and YouTube promos and the Zillow listing. Videos are a great way to reach buyers.

5. Target active buyers and investors who are looking for homes in your price range and area via announcements at our 900+ agent office weekly meetings and local agent social media sites.

6. Market immediately as coming soon via internal Keller Williams message boards. We have been successful in getting top dollar for homes before they hit the market due to our expansive network of agents with buyers who are ready to buy now.

7. Gain valuable exposure for your home on our business Facebook page, Instagram, YouTube, our website, and more.

8. Optimize your home’s Internet presence by uploading info to the Keller Williams Listing System, as well as to local and global Multiple Listing Service (MLS) systems and secondary sites like Zillow and Realtor.com.

9. Place “for sale” signage in the yard with a mobile marketing text code to capture the information of drive-by prospects.

10. Host open houses for prospective buyers and their agents. Promote open houses with street signs and via the MLS as well as on secondary sites like Zillow. Our goal is to create urgency to spur buyers to place offers at the highest prices.

11. Create a property binder and fliers to place inside your house showcasing recent upgrades and highlighting features.

12. Work with you to organize documents essential for the selling process including the survey, survey affidavit, seller’s disclosure, and energy audit.

13. Utilize MLS Reverse Prospecting and e-fliers to update top agents and their prospective buyers about your listing.

14. Provide you with weekly updates detailing our marketing efforts, including comments from the prospective buyers and agents who have visited your home.

LAUNCH THE LISITING

Prior to the launch, photos, video, 3D tour and marketing materials are completed and documents finalized.

MONDAY / TUESDAY

Photos, video and 3D tour are taken.

WEDNESDAY / THURSDAY

Listing goes live in the MLS with open house details.

THURSDAY / FRIDAY

Buyers are invited to open houses via emails, social media, YouTube and more.

SATURDAY / SUNDAY

• Open House Saturday and/or Sunday 12-2 pm or 2-4 pm.

• 20+ open house signs if in-person open house.

LISTING DOCUMENTATION

Here are some forms and information you can expect to complete, review, sign, and provide as part of the typical residential real estate transaction. Not all forms and information will apply in every situation.

LISTING DOCUMENTS

11. Energy Audit (ECAD) if you have Austin Energy as your electric provider and your home is 10+ years old

12. One year of utility bills downloaded from your online account

13. List of recent upgrades including year, description, and cost/value

14. List of the features you love about your home

15. List of what you like about your neighborhood

16. Appraisal if you have a recent one

17. Past seller’s disclosures and inspections if you have them

OFFER TO PURCHASE

STAGING YOUR HOUSE

A well-lit and staged, odor-free, clean house will sell at top dollar and in the least amount of time. Buyers have difficulty envisioning what a space will look like if it is cluttered or empty. Buyers are easily distracted by bad odors, dirt and your personal items. You want to neutralize the house so buyers can easily envision themselves in the space and not leave it to their imagination.

An hour of free staging advice is included with our services when you work with us.

Staging Tips - Here are some

great tips to create a welcoming environment for prospective buyers:

BOOST CURB APPEAL

First impressions are the most important!

• Power wash siding and walkways

• Hang easy-to-read house numbers

• Plant blooming flowers and fresh greenery

• Mow the lawn, and reseed or add fresh sod as needed

• Wash the front windows

START CLEANING!

Get your house sparkling clean inside and out. Don’t skimp — this step is key.

CLEAR AWAY ALL CLUTTER

All clutter must go, end of story. It’s not easy, and it may even require utilizing offsite storage (or a nice relative’s garage) temporarily, but it is well worth the trouble. A rule of thumb is 50% of all furniture and items from each room will need to be removed to open the space. Clean and clear surfaces, floors, cupboards and closets equal more space in the eyes of potential buyers so purge anything unnecessary or unsightly.

In regards to artwork, photos and books on display:

• No human faces and no eyes, including animals

• No political or religious messages, symbols, or depictions

• No nudes

WELCOME VISITORS WITH AN INVITING PORCH

Make it say “welcome home” with a clean doormat, potted plants in bloom and — if you have room — one or two pieces of neat porch furniture. Keep your porch lights on in the evenings, in case potential buyers drive by. Illuminating the front walk with solar lights is a nice extra touch.

CREATE A LIFESTYLE PEOPLE ARE LOOKING FOR

Generally speaking, you want to play up what your neighborhood or area is known for. Have a house in a quiet, grassy suburb? Hanging a hammock in your backyard and a bench swing on your porch could be the perfect touch.

REARRANGE YOUR FURNITURE

In the living room, symmetrical arrangements usually work well. Pull your furniture off the walls and use pairs (of sofas, chairs, lamps) to create an inviting conversation area.

TAKE A GOOD LOOK AT YOUR FLOORS

At the bare minimum, give all floors a thorough cleaning, and steam clean carpets, but consider having wood floors refinished if they are in poor shape. If you don’t want to invest in refinishing floors, the strategic placement of area rugs can go a long way. Be prepared to offer a carpet allowance if the carpet needs to be replaced.

BEWARE OF PET ODORS

Really, this can be a big one! If you have pets, get all rugs steam cleaned and be extra vigilant about vacuuming and washing surfaces. Also be sure to keep any extra-loved pet toys and doggie bones hidden when tours are scheduled.

CLEAN WALLS AND PAINT NEUTRAL COLORS

Choose sophisticated neutral colors.

CLEAN UP TOYS

Show them that in this house, it is possible to have a beautifully organized kids’ room.

USE “EXTRA” ROOMS WISELY

Each room should have a clearly defined purpose. An office? A guest room? Another kids’ room?

MAKE SURE ANYTHING LEFT OUT FOR VISITORS TO SEE IS PRISTINE

If you have a gorgeous fluffy white bathrobe, hanging it on a decorative hook on the door can be an attractive accent —but if your robe is more of the nubby blue floral variety, best to hide it away. Look at every detail with a visitor’s eye — bars of soap should be fresh and clean, towels spotless, the garbage always emptied (you get the idea).

LIGHT IT UP!

Make sure all light bulbs are working, the highest brightness available, and bulbs match in similar fixtures.

Increase your chances. The more people who see your house, the more likely you are to sell it quickly. Yes, it’s inconvenient to show your house at dinnertime; but if the people buy your house, isn’t it worth it?

PLAN TO BE OUT OF THE HOUSE FOR EVERY SHOWING

It is uncomfortable and difficult for buyers to view the home when owners are present. Often, they will rush through the home and not give it the proper attention your home deserves. It is also hard for buyers to “picture themselves” living in the home when sellers are present.

LIGHT UP THE HOUSE!

Pull back all curtains and pull all blinds up. Turn on all the lights for every showing before prospective buyers arrive. This also gives you an opportunity to select the lighting effects you want for each room. No area of your home should be dark.

SMELLS GOOD!

Scents from an aromatherapy diffuser can help buyers feel great when they enter a home. Consider aromas like peppermint, cinnamon, clove, vanilla or orange. You can order a diffuser and oils from amazon.com.

KEEP YOUR THERMOSTAT AT A COMFORTABLE SETTING

TURN OFF THE TELEVISION

Instead, turn on light, soft, easy background music.

ARRANGE A PLAYDATE FOR FIDO

Arrange for pets to be out of the house and preferably off the property completely.

SAFEGUARD YOUR STUFF

It’s important to safeguard valuables, personal information and sensitive items. Stow small items like electronics, jewelry and prescription medications, and protect financial statements and documents.

PROVIDE BUYER INFO

Flyers and the property binder should be in an area where buyers can easily see them upon entering the home or kitchen.

KRISTIE BRYANT

REALTOR® with Keller Williams Realty

Best of Austin Living Team Leader Certified Negotiation Expert (CNE®) Graduate Realtor Institute (GRI)

Kristie@BestOfAustinLiving.com (512) 994-9206

SUSAN HAMMONS

REALTOR®, Seniors Real Estate Specialist®

Master Certified Negotiation Expert (MCNE®) Accredited Buyer’s Representative (ABR®)

Susan@BestOfAustinLiving.com (512) 585-1866

SHARI DALCHAU

REALTOR® with Keller Williams Realty

Shari@BestOfAustinLiving.com (512) 796-5975

Kristie Bryant is the BEST! Her service is above and beyond our expectations. She paid attention to every detail which resulted in the smoothest closing we have ever experienced. Kristie is very knowledgeable and communicates exceptionally well. We completely trust her and will use her again on all property transactions.`

Celeste W.

Kristie Bryant is truly exceptional as a realtor and most importanly as a person of integrity. Kristie took on a difficult situation that, in my opinion, no other realtor would have or could have done the job that needed to be done. Kristie went out of her way to make the experience go smoothly for me as the seller. She had huge challenges along the way but made in happen with a very postive outcome. I am so grateful for all she did.

Grace M.

Deciding to sell your home after 36 years was a big decision. Kristie made this decision easy. She was in contact with us constantly. She outlined a plan going forward, and it worked smoothly. We were very pleased with her real estate knowledge and capability to sell our home. If you are interested in a personable and knowledgeable real estate agent, Kristie Bryant is the one to select.

Ron & Jan S.

I’ve worked with several realtors before in the past and can honestly say that Kristie is by far the best we’ve ever worked with. We had eight offers within the first day and a half, all over asking price, and settled on the one that was $42,500 over listing price. Knowing that we were planning to sell, Kristie had our house appraised last summer and we increase the price 7% over the appraisal. We still came in $42,500 over asking with multiple offers! She is exceptional when it comes to negotiation, understanding the market, is and extremely knowledgeable. If you’re wanting to sell or even thinking about selling or buying, I would highly recommend

Kristie Bryant

Amanda

R.

HAPPY CLIENTS

Susan Hammons was a great help to us selling our home. She started to help my husband way before I was aware we were planning on selling, a full year ahead. She provided us with names of contractors that could help us get our home ready. My husband was still working full time, so he had little time for repairs. I can’t say what a big help to us she was, she really saw us through a difficult time.

Susan S.

I can’t thank Susan enough for her patience, assistance and efforts in helping me. I have worked with Susan twice and she was amazing at guiding me through the process. I highly recommend Susan to everyone because I trust her abilities.

Karen G.

Susan was awesome! I’ve bought and sold 8 homes now in the past 20 years in Houston and have had a number of Realtors, but she is the most committed and honest one yet! Thanks Susan for taking the stress out of the sale!

Dianne M.

Look no further -- Kristie Bryant is one of the very best in the country. I’ve worked with top realtors in NY, SF, Joshua Tree, AND Austin. The service, level of experience, and know-how that Kristie provides is bar-none. She knows the market inside and out and knows what contracts and terms one needs to put in place to protect the seller from a disastrous experience I had with my last broker with a buyer walking away four days before close due to a lower than market value appraisal, and got top interest from buyers within the first sell weekend. She’s also kind, provides extremely quick turnarounds, intelligent, and has a team of people within the industry to make the listing experience flawless. I don’t know what I would’ve done without Kristie and 100% would recommend!

Grace S.